Tag: Business

20Sep By Ash ChapmanNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

What is Instagram Direct? 6 Ways to Do Business & Drive Sales with Instagram Direct Messages

Have you heard of Instagram Direct, but you’re not sure what it is or how to use it? Then you’re in the right place. If you’re using Instagram to grow your business, it’s super important that you understand how to use Instagram Direct.  That’s because Instagram Direct is the official messaging system from Instagram…and according to Facebook, 65% of users are more likely to buy from a business they can message. Think of it this way: Instagram has over 1,000,000,000 monthly active users, and over 80% of them follow at least one business account. That means that making it easy for users to get in contact with you is crucial to growing your business online.  Because of this, it’s more important than ever that business owners understand Instagram Direct, use it to its maximum pot...

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16Sep By Jessie LowNo Comments

googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Reasons Small Business Owners & Marketers Can’t Miss the 2021 Local Search Summit

5 Reasons Small Business Owners & Marketers Can't Miss the 2021 Local Search Summit - Whitespark Small business owners and local marketers rejoice! The Whitespark Local Search Summit is only 11 days away. This is THE local marketing event of the year and one you won’t want to miss. Join the top minds in the industry to learn how to ...

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13Sep By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

3 Little Known Facts About the Google My Business Cover Photo

Posted Sep 13, 2021 by Joy Hawkins Google My Business has a designated section for the cover photo that sounds very simple but actually has quite a few nuances that many business owners and marketers are unaware of. In an ideal world, you just add your cover photo, Google displays exactly what you put, and you move on with your life.  Unfortunately, that’s not always what happens. Fact 1: The cover photo can show up in the 3-pack There are many queries on Google that show images in the local pack results.  Sometimes, these 3-packs display images that are related to what you search.  In this example, I searched for tires and Google is displaying photos of tires beside each listing: However, often t...

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7Sep By Heather CampbellNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Are You Making These Big Mistakes with Your Google My Business Listing?

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.On June 16, I moderated a sponsored Search Engine Journal webinar presented by Mark Luckenbaugh of Local Viking.He shared how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Here’s a recap of the webinar presentation.Are you making it hard for local customers to find your business when they’re searching for you?If your business is not showing up for relevant search queries, then you probably need to look into your Google My Business (GMB) profile.Most GMB issues can’t be resolved through brute for...

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6Sep By Jason HennesseyNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers.Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.In this guide, you’ll learn how to create a local SEO strategy for any business to generate more traffic from local search.Does Your Business Need a Local SEO Strategy?First off, not all businesses need local SEO. Only businesses that serve a specific geographic location (or several) need to rank in local search for the key terms potential customers are searching for ...

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6Sep By krbaker@hubspot.com (Kristen Baker)No Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, RevOps

What It Is Plus How And Why Your Business Should Leverage It

A scaling business is bound to have data stored across multiple sources (e.g. databases, files, live data feeds). Even individual teams within a department — such as Content  Marketing, Brand Strategy, and SEO — likely use multiple data sources simultaneously.  (more…)

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3Sep By CallRailNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make Exp...

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1Sep By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The 8-Step Web Design Checklist For Your Small Business

As a small business owner, your website is your online storefront. You put a lot of thought and effort into your physical store, thinking carefully about signage, layout, and branding.  It’s essential to put the same care into your website design. Studies show that 94% of a visitor’s first impression is based on the design of the website. Fortunately, there are a lot of tools available to help you. Great web design no longer requires you to have a tech degree or understand website coding. Instead, you can use website builders to DIY your website, or choose a professional marketing agency to partner with for a website redesign. What do you need to have to ensure a successful website? Here is a checklist you can use. 1. Choose Your Domain Name & Hosting Your domain name is the website t...

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31Aug By Parth BariNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-development, chatbot-for-website, chatbots, chatbots-for-business, conversation with ai, creating chatbots, ecommerce-business, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

How to Develop a Chatbot app for your eCommerce business in 2021? | by Parth Bari | Aug, 2021

Source: https://www.canva.com/design/DAEoCan6Zqk/1j_aljAsLm5Hb_0MKRNH4A/view?utm_content=DAEoCan6Zqk&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelinkHow about a chatbot helping you choose the perfect bridal wear for your wedding day? Looks like something straight out of a Hollywood movie, right? Well, not anymore! The recent pandemic has pushed innovation in the eCommerce industry to new heights, and more organizations are now adopting powerful technologies like chatbots to enhance the user experience.According to a report, total eCommerce sales will reach $4.5 trillion by the end of 2021 worldwide. One of the key drivers to increase sales is the number of innovations in the eCommerce experience for customers. A chatbot is one of those innovations that is ch...

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31Aug By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Top Local Business Concerns, Solved

Google My Business (GMB) is one of the best ways for a local business to rank higher on Google.Whether it’s through the local 3-pack, the local finder, or Google Maps, having your business on GMB helps you get found by interested shoppers, consumers, and clients.But it’s not always easy. Every day, we see dozens of questions from local business owners and digital marketing agencies on the Google My Business Help Community Forum.Many of the issues there are unique and require a deep dive into their specific situation.However, there are some more common questions users have about Google My Business. Here are five GMB problems users often encounter and how to help solve them:Why are changes we didn’t make appearing on our GMB profile?What if I can’t find a category that fits my business model...

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29Aug By Helen PollittNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways to Improve Local SEO & Attract New Business

Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack.In this column, you’ll find seven ways to improve local SEO, build local visibility, and win over new customers.Top Ways to Improve Your Local SEOKeep an Eye on Your Competitors’ Google My Business Q&As.Tweak a Google Product Listing to Get It More Exposure.Use Google’s Business Messages While You Can.Update Your GMB with All Relevant Newly Available Attributes.Join Local Marketplaces and Forums.Don’t Neglect Other Search Engines.Keep an Eye on Your Reputation.1. Keep an Eye on Your Competitors’ Go...

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27Aug By Chandraveer SinghNo Comments

Blog, Small Business, Social Marketing Strategies, social media, social media marketing

8 Best Website Builders for Small Business in 2021

Does your business have a running website? For some, this question will sound like a cut-out from a decade ago newspaper ad. Yet, among many small businesses, having a website is still not a popular opinion. According to a report, only 64% of small businesses have a functional website. Nonetheless, having a good website acts as an imperative channel for better connectivity with your audience in this digital age. It adds a symbol of credibility and authenticity to your business. Most small businesses either avoid creating a website because their operations are too small or can’t afford a team of people needed to make one. If you fall in the latter category, having a good website builder up your sleeve is your best option. But which website builder is the best for you? Indeed, It’s a trick...

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25Aug By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Add & Remove the Temporarily Closed Label on a Google My Business Listing

Posted Aug 24, 2021 by Joy Hawkins The temporarily closed label has been around for several years but is not a very utilized feature currently.  It is meant to be used when your business is closing for an extended length of time, but not permanently. How do you temporarily close your Google My Business listing? To get your Google My Business listing marked “temporarily closed” you can go into the Google My Business dashboard and on the info tab there should be an option to mark it as closed temporarily: How to Remove the Temporarily Closed Label in Google My Business If you want to re-open your listing after marking it as temporarily closed, follow the steps below: Go to the Info tab inside Goog...

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18Aug By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Lead Generation, Online Marketing, PPC

A Beginner’s Guide to Generating Business Leads the Inbound Way

Let’s set the stage: I’m about to dig into the best darn pile of spaghetti and meatballs I’ve ever seen. Just as I twist my fork in the pasta, spear a mouth-watering meatball, and go in for my first savory bite...the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message regarding your oven preferences." This frustrating interruption is why we’re here to discuss inbound lead generation — a solution that can save your business or organization from being that annoying, disruptive cold caller that is ruined by spaghetti night. (more…)

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9Aug By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Does Moving Your Business Impact Rankings? [2 Case Studies]

Posted Aug 9, 2021 by Joy Hawkins When I first started working in the local SEO industry, we feared clients telling us that they were planning on moving their offices.  There was the thought that because of NAP consistency and duplicate listings, moving was a local SEO nightmare.  Fast forward 15 years and I’m actually seeing several scenarios where relocating can actually help increase your rankings. Case 1:  We had a business that was in the home services space and was set up as a service area business with Google My Business.  Because he didn’t have a physical office, he used his home address on the listing.  When he ended up moving to a new apartment, we updated the address on his listing. The ...

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8Aug By Heather CampbellNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Are You Making These Big Mistakes with Your Google My Business Listing?

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.On June 16, I moderated a sponsored Search Engine Journal webinar presented by Mark Luckenbaugh of Local Viking.He shared how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Here’s a recap of the webinar presentation.Are you making it hard for local customers to find your business when they’re searching for you?If your business is not showing up for relevant search queries, then you probably need to look into your Google My Business (GMB) profile.Most GMB issues can’t be resolved through brute for...

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7Aug By Jason HennesseyNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers.Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.In this guide, you’ll learn how to create a local SEO strategy for any business to generate more traffic from local search.Does Your Business Need a Local SEO Strategy?First off, not all businesses need local SEO. Only businesses that serve a specific geographic location (or several) need to rank in local search for the key terms potential customers are searching for ...

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5Aug By Helen PollittNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways to Improve Local SEO & Attract New Business

Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack.In this column, you’ll find seven ways to improve local SEO, build local visibility, and win over new customers.Top Ways to Improve Your Local SEOKeep an Eye on Your Competitors’ Google My Business Q&As.Tweak a Google Product Listing to Get It More Exposure.Use Google’s Business Messages While You Can.Update Your GMB with All Relevant Newly Available Attributes.Join Local Marketplaces and Forums.Don’t Neglect Other Search Engines.Keep an Eye on Your Reputation.1. Keep an Eye on Your Competitors’ Go...

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5Aug By CallRailNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make Exp...

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4Aug By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Top Local Business Concerns, Solved

Google My Business (GMB) is one of the best ways for a local business to rank higher on Google.Whether it’s through the local 3-pack, the local finder, or Google Maps, having your business on GMB helps you get found by interested shoppers, consumers, and clients.But it’s not always easy. Every day, we see dozens of questions from local business owners and digital marketing agencies on the Google My Business Help Community Forum.Many of the issues there are unique and require a deep dive into their specific situation.However, there are some more common questions users have about Google My Business. Here are five GMB problems users often encounter and how to help solve them:Why are changes we didn’t make appearing on our GMB profile?What if I can’t find a category that fits my business model...

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3Aug By Angela AllanNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram, instagram chatbot, instagram-automation, instagram-marketing, marketing-automation, robot chat

Why Your Business Must Pay Attention to Instagram Automation Right Now | by Angela Allan | Jul, 2021

You’ve probably experienced this before…You open Instagram, and you get that little red notification in the corner.There’s a new message!Could it be someone asking about a product in your online store?Is there a question about colours or sizing?Or maybe they want to know your opening hours…You feel that rush of potentially landing a new sale.So you search through your IG inboxes and find a message from someone named Vivivantsplolenta…Ugh. Another spam message from a bot.Now, this is what has given Instagram Automation, or chatbots, a bad name.Along with this…Click here to watch this video — Medium won’t let me embed it!These spammy message are likely from a bot account, which is spewing out thousands of messages to accounts directing them to another account, to effectively, “buy their sh**...

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30Jul By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Top Local Business Concerns, Solved

Google My Business (GMB) is one of the best ways for a local business to rank higher on Google.Whether it’s through the local 3-pack, the local finder, or Google Maps, having your business on GMB helps you get found by interested shoppers, consumers, and clients.But it’s not always easy. Every day, we see dozens of questions from local business owners and digital marketing agencies on the Google My Business Help Community Forum.Many of the issues there are unique and require a deep dive into their specific situation.However, there are some more common questions users have about Google My Business. Here are five GMB problems users often encounter and how to help solve them:Why are changes we didn’t make appearing on our GMB profile?What if I can’t find a category that fits my business model...

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28Jul By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide to Using Instagram Stories for Business in 2021

More than 500 million people use Instagram Stories every day. And those Instagram users have a keen eye for new products and trends. 58% say they’ve become more interested in a product or brand after seeing it in Stories. And half say they’ve actually visited a website to buy a product or service after seeing it in Stories. So perhaps it’s no surprise that 4 million businesses advertise on Stories every month. In this post, you’ll learn everything you need to know about how to use Instagram Stories for business. Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style. How to use Instagram Stories Instagram Stories are vertical, full-screen photos and videos that disappear after 24 hours. They appear a...

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23Jul By Vince MagalineNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

How Agencies & Influencers are Growing Their Instagram Business with MobileMonkey

One of MobileMonkey’s friends and digital agency partners, Kekoa MacAuley (@kekoamac), was able to produce some amazing results with MobileMonkey, the world’s first Instagram-approved DM (direct messaging) automation and engagement tools. Kekoa is the CEO and Founder of Esquared Media, a social media marketing agency that specializes in growing your brand’s influence on Instagram. For the past month, Kekoa and his agency have experienced well-above-average growth using MobileMonkey’s new Instagram direct message marketing tools. We love hearing about results like this: 😍 Over 12,000 new contacts and leads.Nearly tripled agency sales in one month.Made it “super easy” for his virtual assistants to manage more clients and leads. This is exactly what we had in mind wh...

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22Jul By CallRailNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make Exp...

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21Jul By AmyNo Comments

facebook, facebook marketing, female travel blog, Online Business, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, travel blog, travel blog websites, travel blogging, travel blogging for beginners

#385: Is A Blog Valuable To Your Business? With Glo Atanmo – Amy Porterfield

Listen To My Latest Podcast Episode: #385: Is A Blog Valuable To Your Business? With Glo Atanmo Listen To My Latest Podcast Episode:#385: Is A Blog Valuable To Your Business? With Glo Atanmo

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16Jul By Ash ChapmanNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, SMS Marketing

The Community Text App Strategy: Transform Your Brand and Grow Your Business

Ever wished you had a direct line to your customers? The truth is, you do — if you know how to use it. Think about it. Every day, we text our family and friends. More and more, we’re texting businesses as well.  The benefits go both ways. For brands, texting is one of the best ways to grow awareness and build your audience list. It’s a 1:1 line of communication with current and future customers. And for customers, texting is convenient — and expected. In fact, over 75% of customers say they want to receive offers via text. If that weren’t enough, 60% of customers open texts between 1-5 minutes after they get them, and 67 million Americans use mobile phones to redeem coupons.  In this article, we’ll show you how to build your own text message community to boost brand growt...

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16Jul By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

You Can Now Remove Phone Numbers From Google My Business LIstings

Posted Jul 16, 2021 by Joy Hawkins Recently, there have been a few threads on the Google My Business forum where business owners cannot figure out why Google won’t allow them to add a phone number to their Google My Business (GMB) listing.  It turns out there is a new setting that allows businesses to disable the phone number from appearing on their listing.  Mike Blumenthal commented that this might be useful for business types like farmers’ markets that don’t really have a phone number that people can contact for help. This feature could use some improvements because even if you select you don’t want a phone number on your listing, Google still prompts users to add one via Suggest an Edit. Jason ...

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15Jul By Dmitry DragilevNo Comments

2021 design trends, 2022 design trends, building website, creating a website, design ideas, design inspiration, Design tips, google web designer, internet design, UI, web design, web design company, web designer, web page design, website builder, website design

10 Homepage Design Comparisons to Inspire Your Business in 2022

Looking to give your homepage a well-needed design update in late 2021 or 2022? Not a bad idea; first impressions are crucial when it comes to business websites. But, fixing your homepage and website design is no easy feat. Web design trends are evolving faster. Blame the ever-decreasing user’s attention span. The average visitor now spends just 0.5 seconds scanning your homepage to form an opinion about your brand and decide whether to click through or bounce. Increased user expectations and uncertainty in the user’s response, which is highly impacted by the site’s first impression, are other reasons to consider. This is why the designs which were trending in 2019 are no longer viable in 2021 or 2022. We have curated the ten best examples of homepage designs to inspire your business in 20...

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9Jul By Kevin WhiteNo Comments

ai, ai bot, ai chat, ai chatbot, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat, SEO

SEO Agencies And Chatbots Integration Into Their Everyday Business Operations | by Kevin White | Jul, 2021

Chatbots have come a long way from an overhyped industry that was initially thought of as a new world order in commerce to a calmer approach nowadays. Still, a huge number of businesses employ chatbots, and we will discuss in this article how they can be used in an SEO agency for better efficiency.A chatbot is an application/software which is connected to the chat channel you use, be it on-site chat or your chat channels on social media like Facebook Messenger. Then the chatbot reacts programmatically to the user input.There is a huge number of different chatbots with different capabilities, and before starting to implement one you need to do some research on what they’re capable of and how that matches with what you plan to do with it.Chatbots generally work in two ways:They react to huma...

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8Jul By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Shoehorning Cities into the Address Field of a Google My Business Page

Like my post? Please share! I may have seen this before, but it must not have registered with me until I saw it more than once on the same page of Google Maps results.   In any event, it’s new to me.  Below is an example.  Do you see what’s out of place? Is it the plump business name?  Nope.  Keyword-stuffing like that is omnipresent.  What else looks odd? That “service area” – Holy Moses!  Has Google started displaying in Google Maps all the cities in your GMB service area?  That’s what I thought at first, but notice: the cities are in the “address” field. The street address is in the address field, but so are 12 cities (known as “suburbs” in Australia) and communities the business serves. That isn’t a fluke, because on the very same page of Google Maps results is another GMB page with...

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8Jul By WotNotNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-design, chatbot-development, chatbot-for-website, chatbots, chatbots-for-business, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

21 Ways to Grow your Business with Chatbots in 2021 | by WotNot | May, 2021

Chatbots for business and website have been absolute game-changers in recent years. They are redefining the rules of business communication, thanks to the wonders of Artificial Intelligence.Chatbots for businesses or websites feature an in-built natural language machine learning technology. This technology equips a chatbot for the website to comprehend customer questions accurately. Thus, chatbots are capable of providing personalized shopping advice to every single customer they interact with.A 2019 survey reveals that twice as many buyers were willing to interact with chatbots as they helped provide useful product recommendations. The chatbot for website used by Nordstrom has a step-by-step item display system. It enables the chatbot to showcase products based on the buyer’s choice.There...

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5Jul By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What Everybody Ought to Know About Events & Google My Business

Posted Jul 5, 2021 by Joy Hawkins In this Guide How to deal with events in your knowledge panel Google sometimes shows events in the Knowledge Panel for businesses, like this example for Folly Farm: Where do they show up? According to Krystal Taing, These were temporarily removed in 2020 due to COVID.  They only show up now on Google search and not at all on Google Maps or the Google Maps app.  They were removed from Google Maps in March 2020. Where does Google get event details from? Events show up generally because they are scraped from the website and automatically added to the knowledge panel.  There are lots of opportunities for this to go wrong which is why we suggest constantly monitoring i...

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4Jul By jimit.ab@gmail.com (SocialPilot Team)No Comments

How-Tos, Small Business, Social Marketing Strategies, social media, social media marketing, twitter

How To Use Twitter For Successful Business Marketing?

Twitter for business might sound bizarre to some, but it isn’t so. (more…)

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3Jul By Digital MarketerNo Comments

Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, Online Marketing

In-House Marketing vs. Agency – Which is Right for Your Business?

Determining when to invest in a new employee can be difficult, especially if your business is eager to grow but needs to be strategic with spend. As an entrepreneur, I've had to make decisions about when to hire, when to outsource, and when to contract with freelancers. As a marketing professional, I advise prospects and clients about which marketing resources make the most sense for their current situation and ultimate goals. The decision to go with in-house marketing vs. an agency (or both—I've seen plenty of that, too) depends on several factors, including your current strengths, short- and long-term goals, and availability of resources. When to Use an Internal Resource 1. Your marketing efforts are working If you've got tons of website traffic and you manage to keep your sales pipeline...

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2Jul By Kelly MirabellaNo Comments

ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, chatbots-for-business, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, machine-learning, robot chat

The Future of Business and Chatbots | by Kelly Mirabella | Jun, 2021

The future of marketing is here, and it’s not just the robots that will be writing content for you. It’s artificial intelligence, or ai. You may think that this isn’t possible because robots can’t do things like emotional resonance and creativity but ai has been around for a while now. I’m talking about chatbots- computer programs designed to simulate conversation with human beings through text or speech interfaces to solve problems, answer questions, or fulfill customer requests via various digital channels like social media platforms. This article will explore how Chatbots and Ai are the future of marketing and why they’re crucial for your business.How it all began…The history of artificial intelligence dates back to ancient times when Greek philosopher Aristotle purportedly created the ...

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29Jun By Jason HennesseyNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers.Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.In this guide, you’ll learn how to create a local SEO strategy for any business to generate more traffic from local search.Does Your Business Need a Local SEO Strategy?First off, not all businesses need local SEO. Only businesses that serve a specific geographic location (or several) need to rank in local search for the key terms potential customers are searching for ...

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29Jun By Andrew HutchinsonNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Publishes New Digital Magazine of Business Growth Tips

With the ongoing vaccine roll-out gradually leading to new signs of hope for a return to normal life, many businesses are now preparing for the next stage, and a ramp-up in activity as new opportunities arise.  In alignment with this, LinkedIn has published a new 'Return to Growth' digital magazine, which provides a range of insights, tips and interviews with experts to help inspire brands in revising and improving their post-COVID-19 strategies. As explained by LinkedIn:  "Ready for Business 2021 explores everything that’s involved in using digital marketing to drive growth and get your strategy moving. There’s detailed insight on identifying your highest-value audiences and engaging them when they’re at their most receptive. We dig deep into the growing importance of trust and thought le...

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28Jun By Joy HawkinsNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

How to Influence “Years in Business” in the Local Pack Results

Posted Jun 28, 2021 by Joy Hawkins In this Guide: Why you should add an opening date Earlier this year, Google started to display opening dates in the local pack results.  If you choose to not add your opening date inside Google My Business (GMB), Google will often pick a date based on other sources – and these sources could easily be wrong.  I recently did an audit for a business that was displaying as being open for 7 years, when in reality they have been open for 23 years!  Since Google actually allows you to control this, there is no reason why you wouldn’t want to fill it out.  In the example below, what would you be more likely to choose – the business that has been open for 3 years, the on...

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27Jun By Katie SehlNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide for Business

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email. But text messaging apps aren’t just support tools. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. In this guide, we cover how to use Facebook Messenger for all your business needs. Plus, we include tips and best practices for your next Facebook Messenger marketing campaign. Bonus: Download a free guide that teaches yo...

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24Jun By Kate Herbert-SmithNo Comments

Blog, BrightLocal Products, googe optimize, Google My Business, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google My Business Management 101

It’s no secret that Google My Business (GMB) is an incredibly popular platform and plays a huge part in influencing local rankings. According to a survey carried out by Whitespark, Google My Business is the number 1 ranking factor for the local pack. But GMB goes beyond rankings. Many call it the homepage for local businesses—the first place customers will find and evaluate your business—whether they are looking at customer reviews, exploring your services, or converting directly from your listing. This is why we’re proud to announce the next free course to land in BrightLocal Academy: Google My Business Management 101. We’ve created this detailed new course in collaboration with local SEO and GMB expert Niki Mosier. Why? Well, we noticed that there’s lots of advice out there about setting...

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23Jun By Vince MagalineNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Marketing Tools, robot chat

15 Best Free Advertising Sites for Business Owners & Marketers

Adding your products and services to free advertising sites is a quick, easy, and affordable way for your business to gain exposure. This is especially true for local businesses. The majority of free advertising sites are built for local businesses in a classified ads layout and structure. However, as you’ll see, the beginning of our list is focused on other free advertising options that many marketers searching for free add space are much more interested in. And thanks to free business advertising sites, you don’t have to choose between reaching your target audience and spending all of your limited marketing budget for a single campaign. Here are the 15 best free advertising sites for entrepreneurs and digital marketers in 2021: Facebook MessengerGoogle My BusinessFacebook...

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23Jun By Heather CampbellNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Are You Making These Big Mistakes with Your Google My Business Listing?

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.On June 16, I moderated a sponsored Search Engine Journal webinar presented by Mark Luckenbaugh of Local Viking.He shared how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Here’s a recap of the webinar presentation.Are you making it hard for local customers to find your business when they’re searching for you?If your business is not showing up for relevant search queries, then you probably need to look into your Google My Business (GMB) profile.Most GMB issues can’t be resolved through brute for...

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13Jun By Ash ChapmanNo Comments

best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, instagram chatbot, Instagram Marketing, robot chat

How to Use Instagram’s NEW Instagram Influencer Marketplace to Grow Your Business – Plus 15 to Ways Launch Profitable Creator-Brand Partnerships

Breaking news! Instagram is launching a “branded content marketplace” — aka, its very own influencer marketplace. It’s a smart move, since Instagram is a major player when it comes to influencer marketing. 87% of its users say influencers have inspired them to make a purchase, and 70% of shopping enthusiasts turn to Instagram to discover their next purchase.  Brands report Instagram influencer marketing ROI is over 5X: $5.20 for every $1 spent on influencer marketing on Instagram. Likewise, influencers can expect increasing return on their services; Zuckerberg’s goal is for Instagram’s new marketplace to create a “creator middle class,” where small creators can monetize faster! So, whether you’re a brand looking to expand your reach or an influencer looking to snag some great ...

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12Jun By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Top 12 Advantages of Internet Marketing For Your Small Business

It’s not surprising that 92% of business owners believe that having a website is the most effective way to pursue digital marketing. After all, your website serves as your online storefront. However, not every business owner understands the importance of internet marketing as an overall strategy. Your website needs to be more than an online business card or digital store. You can use marketing on the internet to build your brand, bring in new leads, and get customers. What is online marketing, and some of the benefits of internet marketing? Let’s take a look. What is Internet Marketing? A lot of businesses struggle with e-marketing simply because there is no clear and easy internet marketing definition. The truth is that digital marketing encompasses a variety of strategies. Each one is de...

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8Jun By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What Are “Relations” in Google My Business?

Posted Jun 7, 2021 by Joy Hawkins I first heard the term “relation” when talking to Google My Business (GMB) support and had no clue what they were talking about.  Most people don’t know these exist because they aren’t present inside the Google My Business dashboard and some types are invisible on the actual listing itself. What is a Relation? A relation is basically a way for Google to connect different Google My Business listings to each other.  There are 4 different types that I have run across thusfar.  Located In – This is meant for businesses located inside other businesses.  It is not intended for practitioners or departments. You can add this without contacting GMB support by suggesting an...

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7Jun By Kelly ForstNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, podcast, social media, social media and email

Build, Grow & Scale a Direct-Sales Business with Social Media

By Kelly Forst June 7, 2021 How this entrepreneur bloomed into a thriving coach helping others live their dreams. It used to be about long commutes, stressful corporate jobs and constant anxiety. Not anymore. Now, Brenda Ster runs a thriving coaching business helping online entrepreneurs and direct sellers create authentic relationships online. Oozing energy and passion on the latest episode of The FWD: Thinking Show, Brenda speaks about finding your ideal client, knowing where your community exists and connecting authentically with people online. Take me to the episode now Finding your zone of genius Creating content on social media is about more than understanding your audience. It’s more than being everywhere at once.  It’s about doing what you lov...

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6Jun By EngatiNo Comments

ai bot, ai chat, ai chatbot, best chatbot, best-live-chat, bots, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot-support, chatbot-technology, conversation with ai, creating chatbots, live-chat-software, robot chat

Bots v/s live chat | What does your business need? | by Engati | Jun, 2021

If you’re reading this, chances are that you’ve decided to engage your customers more effectively. But you’re confused. Chatbots and live chat both seem like they could help you. But you want to give your customers what they deserve — the very best option.Allow us to help you with that.We’re going to walk you through both of these options and then help you pick the perfect solution for your business.Are you ready? Let’s get started!‍Chatbots help you scale up your conversations by automating them. These bots can either be pre-programmed or they can run on artificial intelligence, allowing them to handle increasingly complex conversations.They have the capability to handle around 80% of our inbound customer queries and eliminate wait times. To make it even better, a single chatbot ca...

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4Jun By Joy HawkinsNo Comments

googe optimize, google optimization, google seo, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Review-Gating is Against the Google My Business Guidelines

Posted May 12, 2021 by Joy Hawkins What Is Review Gating? All businesses want great reviews but unfortunately, the reality is at some point in time you’re likely to receive a negative review. Review-gating is the process of filtering candidates before asking them to leave your business a review on Google, Facebook, or some other review platform.  Normally review gating is done by sending customers an email template that first asks them if they had a positive or negative experience.  If they had a positive experience, they are then directed to leave a review on Google, Facebook, etc. But, if they had a negative experience, they are prompted to leave private feedback for the business and are never g...

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1Jun By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

The Ultimate Guide to Practitioner Listings on Google My Business [2021]

Posted Jun 1, 2021 by Joy Hawkins Included in this Guide ⭐What are practitioner listings?✨What business types are allowed practitioner listings?💫How do solo practitioners differ from multi-practitioner listings?🌟What if the practitioner no longer works there? Public-Facing professionals (doctors, lawyers, dentists, realtors, etc.) are allowed their own listings separate from the office they work for.  If you’re wondering if a person is allowed a practitioner listing, ask yourself if they do the following: Have a direct relationship with customers where customers would request them by name (such as a hairdresser). Have schedules that sometimes vary from the normal ho...

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29May By AmyNo Comments

4 day work week, Business Mindset, do less, facebook, facebook marketing, Online Business, podcast, Social Marketing Strategies, social media, social media marketing, work less, work-life balance, work-life balance examples, work-life balance importance, work-life balance meaning

#378: Could A 4-Day Work Week Fit Your Business?  – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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26May By Enterprise BotNo Comments

ai, ai bot, ai chat, ai chatbot, best chatbot, bots for skype, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, customer-experience, customer-service, customer-success, facebook bot, facebook chatbot, facebook messenger bot, omnichannel, robot chat

How AI-powered solutions can help your business craft superior omnichannel customer experiences | by Enterprise Bot

One of the prickiest problems enterprises face with their string of legacy systems employed to craft integrated, omnichannel customer experiences is, unfortunately, not being able to do exactly that.As much as organisations try to be “customer first” across their various self-service and assisted service channels, without a unified approach to managing their multichannel and cross-channel journeys, they fail to manage the customer’s experience effectively.Customers are frustrated when they transition from self-service to assisted service and have to re-explain their needs. Agents are frustrated when they cannot find critical customer information in real-time and lack the knowledge and context to deliver low-effort experiences. A lot of times if a customer calls, they have no record of the ...

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20May By manvi@socialpilot.co (Manvi Agarwal)No Comments

Google My Business, Growth Hacks / Tips / Strategies, Local Marketing, Small Business, Social Marketing Strategies, social media, social media marketing

6 Reasons Every Local Business Must Market With Google My Business Listing

Most of us spend endless hours and resources for social media marketing, but we end up ignoring the most preliminary step, and that’s optimizing our search rankings. No matter how many social media platforms you actively use, Google search still remains the favorite go-to option for making vital buying decisions. One of the first things that customers looking for your products and services online will do is an in-depth Google search. In fact, Google has reported that 46% of all searches have local intent and that business location is the main piece of information sought by local searches. But how do you make sure you pop up in their search results with relevant information across multiple devices? The easiest and fastest way to show up in the search feed is to have a Google My Business lis...

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18May By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What Business Types or Categories Don’t Have Access to Google My Business Posts?

Posted May 18, 2021 by Joy Hawkins Not all business types have the advantage of utilizing the Google My Business posts feature.   Usually, if a business type doesn’t have the ability to utilize Google Posts, it is because the industry is regulated.  The following Google My Business categories do not have the ability to utilize Google Posts: Adult Entertainment Camp Cannabis shop Casino Conference Center Gun Shop Hotel (all hotel categories) Vacation Rental Wine Store (and other alcohol-related categories) There are also some categories that have a limited ability to utilize Google Posts.  These categories can use the “update” or “event” post type, but not offer posts.  Products are also missing f...

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17May By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Fix Common Service Area Business Issues in Google My Business

When it comes to Google My Business’s rules and guidelines there is a lot of room for improvement.Yes, they have rules written down, but those guidelines are vague in many areas and contradictory in spots.That makes things confusing for even the smartest marketer or business owner. Trying to understand some of GMBs guidelines is almost like trying to solve a Rubik’s Cube in a dark room.And the rules pertaining to Service Area Businesses (SABs) seem to be the most confusing.In this column, you’ll learn about the most common problems SABs experience in Google My Business — and how to solve them.What is Unique About Service Area Businesses in GMB?Service Area Businesses are those lacking a physical storefront location where customers can visit.SABs have employees that go out to their customer...

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14May By Stephanie NewtonNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google My Business News: New Features, Updates and Tests from March-May

The midway point of the year isn’t far off, and it’s safe to say that a lot has gone on in local SEO already this year.  So far in 2021, we’ve seen big changes to Google Posts, updates to review summaries in Google My Business (GMB), high scores from Local RankFlux, and 2-Packs showing on Google mobile results. But, in the past couple of months alone even more tests and updates have been impacting GMB. In this GMB news roundup, we take a look at the biggest headlines affecting local SEOs recently. Think we’ve left something out? Put it in the comments section down below! Competitor quotes in GMB Messaging It’s often recommended that businesses make use of GMB’s Messaging feature to better communicate with customers. But you might want to hold your horses. LocalU shared  that when searcher...

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11May By Colan NielsenNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, Strategy, Tips

How Does Google My Business Handle Solo Practitioner Listings?

Posted May 11, 2021 by Colan Nielsen In our April LocalU event, I covered Shades Of Grey: Controversial Local SEO Tactics that Drive Results. I covered tactics ranging from keyword stuffing to review snippets in the organic search results. There were several tactics that didn’t make the final cut. One of those tactics was if solo practitioners should have two listings on Google My Business. Google recommends that solo practitioners have 1 listing that combines the name of the practice with the name of the practitioner.  For example, “Allstate Insurance: Bob Smith”.  However, it’s not actually a violation of the guidelines for solo practitioners to have a separate listing for themself as well as a s...

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10May By Nuacem AINo Comments

ai, ai bot, ai chat, ai chatbot, ai-chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, creating chatbots, real-estate, robot chat

Conversational AI is Transforming Real Estate Business

Conversational ai for Real EstateArtificial Intelligence reveals a vital role in the development process of conversational AI. With the advent of the digital platform, it’s time to revamp your business for the best customer engagement through conversational AI. Unlike monotonous Chatbots, in the conversational AI technologies customer appreciate using interactive responses using — chats, voice messages, natural language interfaces, and more. Gone are the days where realtors kept on moving from pillar to post to explain and close the deal.You have all the queries answered in one place through smart AI-powered bots. Over the past few years, there has been a collaborative effort by several realtors across the globe like Zillow, Trulia, and more to display as digital intermediaries in the real...

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5May By Ash ChapmanNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Instagram Marketing, robot chat

20 Business Instagram Account Benefits That Will Fuel Your Growth

If you’re a small business owner, Instagram is probably high on your list of channels that can fuel your growth. Are the business Instagram account benefits worth the hype? How can you make it work for your own brand? Here’s what you need to know about the benefits that come with a business Instagram account. We’ll cover what they are, what they can do, and how you can use them to increase your audience and gain customers. 1. Position your business to reach 1 billion active users! Instagram’s one of the most popular social media apps out there. It boasts over 1 billion active users, with 500 million people scrolling, filtering, and posting every day.  For context, if Instagram were a country, it’d be the third most populated country in the world — bumping the USA down to fourt...

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4May By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Get Review Notifications When You Manage Over 100 Google My Business Listings

Posted May 4, 2021 by Joy Hawkins If you manage more than 100 listings inside your Google My Business dashboard, Google stops sending you email alerts when you get new reviews.  What you select as your settings has no influence on this.  Since we manage over 100 listings in our account, we found a workaround to make sure we were getting these notifications for our clients. Since this automatic setting is based on the number of listings that a particular account manages, the key is to split up the listings into smaller groups using other emails that you have access to.  The following steps will help you accomplish that so you can start getting email alerts again. Sign up for a new Gmail and call it...

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27Apr By Colan NielsenNo Comments

GMB, googe optimize, google optimization, google seo, New Feature, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, Strategy, Tips

Do Google My Business Identity Attributes Impact Ranking? SterlingSky.ca

Posted Apr 27, 2021 by Colan Nielsen Last October, Joy covered 4 Google My Business Fileds That Impact Ranking on a Whiteboard Friday. The four fields Joy covered were: Business Name Categories Website Reviews Up until recently, those were the only features inside the GMB dashboard that had a direct impact on ranking. As of this month, we discovered a fifth feature that has a direct impact on ranking in the 3-pack and Google Maps – Identity Attributes. Key Takeaway: GMB Identity Attributes have a strong impact on ranking for keywords related to the attribute. What are Identity Attributes? If you log in to your GMB dashboard, navigate to the “Info” tab, and select the edit button beside “From the ...

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24Apr By Digital MarketerNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing

In 2021, Business Agility Is the New Norm

A year ago, when we talked about agility, we were market-focused: Is our company agile enough to handle new privacy regulations? The death of cookies? The shift in retail habits? Now, market needs have clearly changed. It's not just about privacy legislation and cookie-less advertising—there's been a global shift in priorities. Supply chains have flattened; people have lost jobs; some borders are closed—then reopened, and closed again, then again reopened. How has all that affected your business—and your clients' businesses? How agile are your product plans? Has your team been able to react quickly and confidently to the market's needs while keeping your company's end goal in sight? When the pandemic ends or becomes endemic, and we adjust to live with it, which practices a...

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23Apr By Rebecca RiserbatoNo Comments

Digital Marketing, digital mkt, email outreach, Instagram Marketing, Internet marketing, Online Marketing

How to Make an Instagram Business Account

Instagram is an undeniably powerful tool for businesses. (more…)

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22Apr By Virginia NusseyNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

How to Write a Business Bio for Instagram that Gets More Followers — in 3 Steps

Is your Instagram business bio really that important? It’s only 150 characters long…how much does it actually matter? Well, to put it bluntly: a lot.  The Instagram business bio is an uber-short “about me” section for your brand. It’s where you show people who you are at a glance — like speed dating, but with actual profits on the line.  Your brand identity and value proposition (i.e. what you do for your customers) have to be crystal clear to stop people from scrolling right on by you. And to be clear, a lot of people are scrolling. Instagram has over 1 billion monthly active users. 500+ million of those users swipe through their feed every single day. It’s also the fifth most popular social media platform in the world.  That’s a lot of eyes that you can turn towards your b...

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20Apr By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Rebranding Your Business | Checklist for Google My Business & Local Search

Posted Apr 20, 2021 by Joy Hawkins In the local search space, rebranding is something that happens quite often.  This is a checklist of all the places a local business needs to update online when they are changing their business name. Update website first. The logo needs to reflect the new name.  Often logos include taglines.  If you want it to be clear that something is a part of your business name, don’t put it on a second line. Any place that references your business name (About Us page etc) Update the Site name inside WordPress or whatever CMS you use. Update your domain registry. Update business license with the Secretary of State (US) and other places you have licenses listed. If in heal...

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19Apr By Nuacem AINo Comments

ai, ai bot, ai chat, ai chatbot, ai-chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, robot chat, virtual-assistant, voice-assistant

Voice-Based Conversational AI Help you Improve your Business

Voice-based Conversational AIBusiness is a complex entity. You exactly need to know about the components on which business actually works. Business is built upon the strong foundation of internal elements, external elements, operational structure, and intangible things. Among these four components, you can introduce your Voice-Based Conversational AI. Keep on reading to know more about these components and Voice-Based Conversational AI.Internal elements: internal elements of business include the values and principal of the business. You need to have a goal and vision to give direction to your business. To achieve those goals you must make a proper plan and strategies. Plans should be always monitored and decisions should be made accordingly. Metrics and measurements, risk prioritization, a...

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14Apr By Enterprise BotNo Comments

ai bot, ai chat, ai chatbot, automation, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, creating chatbots, customer-experience, customer-service, facebook bot, facebook chatbot, facebook messenger bot, robot chat

How can an AI chatbot help your business nail a great customer experience | by Enterprise Bot

As one of the key trends in innovation, Artificial Intelligence (AI) keeps on acquiring value for contact center agents. Chatbots and voice bots have become essential tools for brands that wish to deliver a hyper-customized, exceptional customer experience.A report on the Future of Work reveals that39% of IT pioneers are as of now utilizing AI or ML,33% said that they hope to utilize AI within the following three years, and19% hope to utilize it within five years.Great customer service hails from a place of operational efficiency and technological vigor. Lack of right technological solutions impact the efficiency and productivity of resources.Businesses equipped with conversational AI solutions at hand can engineer exceptional customer experiences that boost customer satisfaction, create l...

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13Apr By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Maximizing the Web for Your Business

We’ve definitely learned in the last year that digital marketing is essential if your business is going to survive significant disruptions. Companies such as Bubbles and Balm, who were previously hesitant to grow their online presence, found a digital pivot crucial to survival in 2020. Hopefully, your business already has a strong website and social media and you’re building your reputation and search engine optimization (SEO). However, you can always maximize the impact of the web on your company. How can you take advantage of digital marketing to the fullest? Let’s take a look. Make Sure You Own Your Website Some websites give you the opportunity to set up a free website, but you don’t fully control the platform. This means that your ability to sell products and services can be limited,...

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7Apr By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Not All Customers Are a Good Fit for Your Business

We have all heard the mantra, “The customer is always right.” Originally coined by Harry Gordon Selfridge in 1909, the logic behind this business philosophy is to instill a sense of good accountability towards customers. Many companies still use this principle and build their business models around it. With the fierce competition in the business world, some companies even go to ridiculous lengths to satisfy their customers. However, the business landscape has greatly evolved over the years, making this customer-centric ideology outdated and irrelevant. Of course, businesses should always value good customer services, but as business owners, we should also protect our best interests. Taking this mantra a little too sincerely could be self-destructive. You need to acknowledge that the custom...

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2Apr By Maria MelisaNo Comments

best chatbot, bots, chatbot, chatbot app, chatbot online, chatbot website, chatbot-design, chatbot-development, chatbots, creating chatbots, customer-support, robot chat

Building a chat bot that actually works for your business (part 1) | by Maria Melisa | Mar, 2021

Disclaimer: this post also serves as my notes over the years building various chat bots with various vendors, so this will get updated from time to time.Disclaimer 2 : to make this post neutral, I won’t be mentioning any vendor names here.My professional career requires me to dabble a lot in support suites, and soon enough chat bot became a part of the equation. I’ve experimented with a lot of approaches in my quest to build a quote unquote magical bot —from building them inhouse complete with our own NLP library, exploring local and international vendors, to doing a hybrid approach — all in order to build one that we all dream will be smart enough (one day) to tackle the virtually all of incoming inquiries from customers; and smart enough to sound like a human — you know the dream. Many d...

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31Mar By Matt SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Enhances Business Profiles For Stores With Delivery & Pickup

Google is adding more information to Search and Maps about businesses that offer options for grocery delivery and pickup.The information is getting added to search automatically, which means there’s no work needed on the part of businesses, but it’s an update worth being aware of.This addition to Google Search and Maps is rolling out as part of a larger update which includes a number of other useful features.We’ll look at the other features at the end of this article – let’s first go over the enhancements to Google My Business profiles.New Information in Google My Business ProfilesGoogle is bringing shopping information to stores’ business profiles to assist people with finding convenient grocery delivery and pickup options.AdvertisementContinue Reading BelowThe information Google is addin...

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26Mar By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

4 Killer Tips to Make your Website Work for Your Business!

March 25, 2021 John Vuong SEO APP & Web Development If you have a small business website, you want to make sure it’s working hard for you. You’ve put a lot of effort and money into it! You should get a strong return on investment. However, that won’t happen by itself. You have to set your website up for success by making sure it engages visitors and follows other best practices. What do you need to do to ensure your website is set up to maximize the engagement you get from visitors? Here are the tips and best practices you need to know. Make Sure Your Website Navigation is Easy to Use Can your visitors qui...

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16Mar By Leah GolobNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy

How to Use Facebook Stories for Business: The Complete Guide

From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. The platform remains a powerhouse when it comes to building and maintaining relationships, with no signs of slowing down. Approximately 500 million people are using Facebook Stories daily. It’s pretty clear that despite the ephemeral nature of Stories, they provide lasting impact. And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories. After viewing a business’ Story, 58% of p...

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12Mar By Mitchell WiewelNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

9 Instagram Stories Best Practices to Grow Your Business

What happens on Instagram stays on Instagram… for 24 hours with the transient Snapchat-esque “Stories.” Over 500 million active users are on Stories every day, and your business can capitalize on this largely untapped funnel with Instagram Stories best practices.  Surprisingly, many marketers are still struggling to incorporate Stories into a digital marketing sales funnel, flywheel, or whatever your lead gen model is. As many as 55% of marketers aren’t even sure how to add a link to Instagram Stories.  That all changed in February 2021. Now you can easily add a link to your Stories, automate responses, and DMs from a single inbox with an Instagram sanctioned tool. That’s right, the Facebook and Instagram powers-at-be have blessed us with Messenger API support.😇 These are ...

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9Mar By Bryan CincoNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

How to Set Up a Website For Your Small Business

March 8, 2021 Bryan Cinco SEO APP & Web Development You know that having an online presence is essential to bringing in new customers and clients. A website is a vital way to connect with people searching for your products and services online while explaining your value and how you stand out from competitors.  Is setting up a website difficult? It doesn’t have to be! You can get a basic online presence started quickly and easily. From there, you can work on building up your content and ranking for specific keywords. How do you set up a small business website? Here’s what you need to know. Choose Your Domain...

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5Mar By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

[2021] How to Interpret Google My Business (GMB) Insights

Posted Mar 4, 2021 by Joy Hawkins Updated March 4, 2021 There are many questions that often come up about how to properly interpret Google My Business Insights.  I’m going to break down the different sections and explain what they mean. For an overview of the new Mobile vs Desktop breakdown and the upcoming display to track driving directions, website clicks, and bookings via GMB, check out this article about the 2021 GMB Insights Update. How Customers Search for your Business This chart is only reporting on impressions (not clicks). Direct = People that are searching for your business by name or location.  I would say you can attribute these impressions to other forms of marketing since the pers...

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4Mar By Eric KarkovackNo Comments

building website, creating a website, Design Clients, Freelance Business, Freelance Career, Freelance Clients, Freelance Design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

The Right Way to Add Recurring Revenue to Your Web Design Business

Booking new projects is a key revenue driver for any freelance web designer. But a lot of time and effort goes into both finding projects and getting the details hammered out. Then you still have to do the actual work. It’s not always an efficient process. And, unless those projects are quite large, you might also need to find other ways to boost cashflow. Constantly chasing that next opportunity can be tiring – and may not be enough to sustain your business. That’s why recurring revenue is so attractive. As the name suggests, it’s money that comes in regular intervals – weekly, monthly or yearly. It’s something you can depend on and, once a client is signed up, won’t require repeated sales pitches. Ideally, it will allow you to better focus on design and development. Sound like something ...

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2Mar By Adam HeitzmanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Delete or Merge Duplicate Google My Business Listings

A Quick Recap: Why Google My Business Is Essential for SuccessWhy It Is Important to Delete or Merge Duplicate Google My Business ListingsHow to Merge Two Google My Business ListingsHow to Delete a Duplicate Google My Business ListingLet’s say you just moved to the city of Chicago, specifically Lincoln Park, and you want to try their famous pizza.You Google [best pizza in lincoln park] and the search results pop up.You see many businesses representing the best pizza in Chicago. How do you choose?You look at the reviews; a recent study shows that 88% of consumers trust online reviews as much as a personal recommendation.Not only that, but you consider the convenience factor.Is the pizza joint close?What is the address? Hours of operation?You ultimately decide to get the pizza delivered and ...

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1Mar By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Seed Audiences: the Most Practical Way to Make Blogging Work for a Local Business

Like my post? Please share! For most business owners and others who try it, blogging is a frustration factory.  The way they go about it, it’s a time gobbler, a grind, and a disappointment until they give up – 47 blog posts and 0 new links, 0 visitors, and 0 customers later. What’s wrong with the way small / local businesses blog? I’ll be the last one to say blogging isn’t effective.   It sure can be.  This blog is a vital organ of my business, and that’s true of some of my clients’ businesses, too.  But certain pieces need to slide into place first, preferably on the sooner side. The big trouble is that blogging (as it’s commonly done) is at best a tough way to earn links, build an audience, and pick up local rankings for semi-competitive terms.  As in it’s ineffective at all 3 most of th...

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27Feb By BotPenguinNo Comments

ai, ai bot, ai chat, ai chatbot, ai-use-cases, best chatbot, chat-bot-use-case, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-design, chatbots, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Top Chatbot Use Cases / Applications in Business in 2021 | by BotPenguin | Feb, 2021

Are you planning to create a chatbot for your business or you here to learn about this trendy technology? Then, you have come to the right place. Today, this blog will tell you about the top chatbot use cases which would help you roll out chatbots at your organization seamlessly.While we were writing about a chatbot, several bots in the market, and numerous details about it, we started noticing and examining the areas where bots added value to businesses, in short, chatbot use cases.There are multiple ways to connect with your audience. But one of the most effective and efficient methods for any business irrespective of its size, nature, or type is “AI-powered chatbot.” In today’s model time, companies improve their customer service game with excellent Chatbot uses.But before moving forwar...

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24Feb By John LincolnNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

8 New & Updated Google My Business Features for Local SEO

Google has rolled out several new features and attributes in Google My Business (GMB) since the Coronavirus began.If you’re running a local business, you need to know about those updates so you can get the most out of the platform.In this article, we’ll check out 10 recent changes to Google My Business that you need to check out.1. Health & Safety AttributesLate in 2020, GMB rolled out new attributes so searchers can make informed decisions about the health standards at businesses they may visit.These new GMB attributes are:Appointment required.Mask required.Staff wear masks.Staff get temperature checks.Temperature check required.Keep in mind that f you follow stricter health-related guidelines than your competitors and you advertise those guidelines on GMB, you could very well capture...

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18Feb By Vince MagalineNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, OmniChannel Marketing, robot chat

How To Use WhatsApp Marketing Messages for Business in 2021

The desire to send WhatsApp marketing messages in bulk has been strong across the business world for years. WhatsApp, the SMS-based service, is by far the most used messaging app in the world. With over 2 billion monthly active users, more than 60 billion messages are sent through WhatsApp every single day. According to Nielsen’s Facebook Messaging Survey, 67% of mobile messaging app users said they expect to use chat more for communicating with businesses over the next two years. What’s more, 53% of respondents say they’re more likely to shop with a business they can message directly. Clearly, the opportunity to get your brand’s message in front of millions of potential customers on WhatsApp is enormous. However, even with the WhatsApp business app, the platform is still yet to be b...

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17Feb By Eva GutierrezNo Comments

Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

5 Things to Do Right Now to Help Your Business Survive the iOS 14 Update

“Pretty much everything goes through chaos, but in chaos there’s opportunity.” That’s how Scott Desgrosseilliers, founder of Wicked Reports, sees the upcoming iOS 14 update. Things will change as Apple starts to ask users if they want their data tracked by apps—and marketers have to learn to be okay with that. Yet, we’re a savvy bunch. We know just because changes are on the horizon, that doesn’t mean it’s the end. We’ve lived through platform shifts, algorithm changes and have already questioned whether we need to make a dancing TikTok video to be relevant. Bring on the changes. With Scott’s help, we’re going to show you the 5 things to do right now to help your business survive the iOS 14 update. First, let’s talk about what the update means for iOS users. Here’s What the ...

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16Feb By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

7 Steps for Building a Facebook Business Page + Additional Tips

Facebook has over 2.7 billion monthly active users, which means, by any standards, there is no better place for you to reach your target customers.  A Facebook Business Page allows you to cost-effectively advertise your products and services without spending money on traditional advertising methods that offer very little data about your campaign’s success.  This article will discuss why a Facebook Business Page is essential for your business and how you can get started in the following ways: Intro/FAQ The Benefits of a Facebook Business Page How to Build a Facebook Business Page MobileMonkey can help you leverage your Facebook business page to reach the 1.6 billion people using Messenger every single day to act as one of your most important marketing tools.  ...

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12Feb By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

10 YouTube Videos That Every Small Business Should Create [infographic]

Is YouTube part of your 2021 digital marketing plan?  The online video leader remains a key platform, despite rising challenges from Facebook, Instagram and more recently, TikTok. Indeed, YouTube has over 2 billion monthly, logged-in users - and what's more, YouTube has seen a rising amount of usage on home TV sets. That presents significant opportunity for big-screen, impactful outreach, all with Google's advanced audience targeting options. It has the reach, the ad options, and now the potential to connect with viewers on the key focus for home entertainment. If you're making video content, you need to have YouTube on your planning map. But what should you create your videos about, and what works best on YouTube? The team from Headway Capital have put together a new infographic that high...

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10Feb By Shane BarkerNo Comments

ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, bots, business-strategy, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, email-marketing, robot chat

How Chatbots and Email Marketing Integration Can Help Your Business | by Shane Barker | Feb, 2021

Do you know you can increase your marketing results by integrating chatbots and email marketing? In this guide, we have discussed 5 strategies for the same.Photo by Michael Dziedzic on UnsplashEmail marketing and chatbots have their own advantages and can help you achieve different marketing and business goals.But, what if you integrate these to get better results from both?Well, email marketing and chatbots integration is not just possible but is a strategy that many smart marketers use.These two complement each other perfectly and either can be used to boost the other’s performance.Email marketing is one of the key website traffic sources and once the users reach your website, chatbots can help them with whatever they’re looking for.Alternatively, chatbots can collect relevant user infor...

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8Feb By IpervoxNo Comments

ai bot, ai chat, ai chatbot, alexa-skills, amazon-alexa, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, robot chat, virtual-assistant, voice-assistant, voice-technology

How Amazon’s voice technologies can assist your company with Alexa for Business | by Ipervox | Jan, 2021

Amazon Echo deviceFor the last decades, the way people interact and communicate with each other keeps changing nearly every day. We have reached the point where customers are oriented towards Amazon Alexa devices and their companions to acquire the services they need.The same thing is happening with companies who offer services to their customers directly.The way they communicate with their customers and offer their services has changed drastically over two decades.From giant printed banners to Radio publicity, it would later change to TV commercials. Then the Smartphones’ era came to be, all along with phone payments, commercial websites, online payments.Nowadays, it is common for a business to advertise on social media, and the channels are growing.Now the era of voice technologies has c...

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3Feb By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Are Coworking Spaces Against the Google My Business Guidelines?

Posted Feb 2, 2021 by Joy Hawkins Recently I have seen more and more discussions around coworking spaces and how Google My Business deals with them.  We actually use co-working spaces here at Sterling Sky for meet-ups regularly and love the flexibility they provide.  But are you allowed to use a coworking space for your address on your Google My Business listing?  The answer is “it depends”. In February of 2021, Google updated their guidelines and added a section addressing coworking spaces.  The following section is new: “Businesses can’t list an office at a co-working space unless that office maintains clear signage, receives customers at the location during business hours, and is staffed during ...

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1Feb By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

7 Phases of a Local Business Reviews Campaign That Makes It Rain

Like my post? Please share! Even people who do a solid job of getting online reviews tend to make the process tougher than it needs to be, because they do the right steps in the wrong order.  That can mean unnecessary trial and error, frustration, wasted time, wasted money, and more bad reviews and fewer good reviews than you might have had otherwise. Whether you’re the business owner, an employee, or a third party, you have a choice as to how you sequence your work.  Examples of good steps that can trip you up if you do them at the wrong time include offering customers a choice of multiple review sites, asking them to upload photos or go into detail, and using software or other tools to lighten your lift.  Good ideas?  Maybe, but the effectiveness depends on the timing. What’s the least-b...

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27Jan By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

20 Key Facebook Best Practices For Business In 2021

In 2004, Facebook was just a 19-year-old’s fun idea for college students. Today, it’s safe to say that Facebook is the most popular and well known online platform. Zuckerberg is pretty well known too.  It’s not just for the kids either (we turned that corner a long time ago). With over 2.7 billion monthly active users, people of all demographics and professions are engaging on Facebook.  Facebook, Then And Now Facebook was the first social media platform to consider launching ads, and that was revolutionary.  Today, Facebook ads have become a yardstick on other social platform’s ad algorithms.  Facebook has since been a powerful tool for businesses of all sorts.  And if your business depends on Facebook in any capacity (it probably does), then you owe it to your busin...

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24Jan By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

How to Tag a Business on Facebook: The Art of Tagging on Facebook, the Complete Guide

Most of us know that you can tag a business on Instagram and other “tag friendly” platforms. But, can you tag a business on Facebook? If so, how do you tag a business on Facebook? There are as many ways to use Facebook for Business as there are to catch a monkey in the jungle. We could write a novel about either (“How to Catch a Monkey in the Jungle”…not bad!)  But that’s not why you are here.  You are probably wondering why you can’t tag a business on Facebook, whether it’s your page or another business page on Facebook.  Or perhaps you are wondering, what the heck is a tag anyway? We have you covered! The illustrious Facebook tag is no longer for the select few — but for all businesses, marketers, and ordinary people to enjoy freely.  Here’s what you’ll learn about ...

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20Jan By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Was My Google My Business Listing Suspended?

Many local businesses rely on their Google My Business (GMB) listing as a major online marketing tool.In fact, for a large group of small businesses, a GMB profile is their only form of internet marketing.Foolish?Yes.Risky?Yes.But for small local businesses that operate on a tiny marketing budget (or even no budget at all), a free GMB profile is often the only online marketing strategy they have.When they run into issues with Google My Business, those issues can literally put them out of business.One of the biggest stressors to a small business owner in this situation is when their Google My Business listing gets suspended.With a Google My Business suspension, your GMB listing is no longer visible on Google Search or Maps, or you have lost control of your listing (your business listing is ...

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19Jan By Colan NielsenNo Comments

googe optimize, google optimization, google seo, Marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Strategy, Tips

Should a Small Business Have a Blog in 2021?

Posted Jan 19, 2021 by Colan Nielsen Should a small business have a blog? This is a question that we get asked all the time by both business owners and marketing agencies. Carrie Hill posed this question to the Twitterverse in November.   Here’s a controversial topic – Local SEOs – should local businesses that have a fixed, geographic area they serve, blog (given they write content approx. 1x a month.) We’re discussing at the @LocalSearchLink https://t.co/knZVRfsKlh#localseo #localuPlease vote/share! — Carrie Hill 🗺️🎙️ (@CarrieHill) November 16, 2020  What is the Value of a Blog for Local SEO (A Discussion)? A lengthy and insightful discussion was started at the Loca...

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16Jan By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, google chat bots, instagram chatbot, robot chat

50 Facebook for Business Tips to Create Profit-Boosting Value from Your Facebook Business Page in 2021

Every business will benefit from our list of 50 Facebook for Business tips. Facebook is still the behemoth gorilla of social platforms. You can’t shake a banana at over 2 billion monthly and 1 billion daily active users! Don’t forget about Facebook’s super-secret marketing mojo tool, Facebook Messenger, which alone has 1.3 billion active monthly users (as of November 2020). Facebook Messenger is likely to outpace active users on Facebook itself as social trends continue to favor messaging. So how do you tap into the powerhouse that is Facebook? We’re going to walk you through exactly how to rub the magic Facebook lamp to fulfill all of your Facebook for business tips wishes.  Your Facebook Business Page is arguably more important than your brick-and-mortar (if you have one...

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12Jan By Ben FisherNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What is Google My Business ‘Direct Edit’, and What Does It Mean for Agencies?

Ben Fisher is a Platinum Product Expert for Google My Business. He’s a master of the spam redressal form, is always on top of the latest news, and loves to share his knowledge with others. Here, he explains the new ‘Direct Edit’ feature in Google My Business, or, as he’s calling it, the Transparent Merchant Experience. In 2017, Google My Business (GMB) launched the ability to update your business information, make posts, upload photos, see how many views you have received, and more, within SERPs. The blog post they released was then titled ‘Manage your business listing without leaving Google Search.’ Now fast forward to 2020, and they have upgraded the experience in a blog post titled ‘Update your Business Profile on Google Maps and Search‘. See the difference there? The main change is h...

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8Jan By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger Marketing, instagram chatbot, robot chat

How to Set Up Automatic Greeting Messages for Business on SMS, Facebook, Instagram, and Websites

We live in an era where attention is in demand. It’s never been easier to get considering we all carry around a tiny and sophisticated advertising medium in our pockets.  As a business owner, you want to attract your ideal customers to appreciate and connect with your brand.  Being attention-seeking might be a good thing. But no one wants boring texts or emails with desperate hard-sales.  When you want to earn your customer relationships, a customer-centric automatic greeting message for your business can be the right tool to deepen a customer’s understanding of your brand’s value while saving your team time via instantly triggered automation. Let’s make your audience fall head over heels with your brand by combining the powers of automation and a welcome greeting messa...

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7Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Types of Buyers & How Understanding Them Could Transform Your Business

December 29, 2020 John Vuong Business advice, SEO Why is it important for business owners to understand their buyers? Well, knowing who your buyers are, where they are located, and what they want helps you come up with effective strategies to deliver their services to them. It’s also crucial to understand their purchasing behaviour. The more you pay attention to their needs and wants, the more specific and targeted your action plan becomes. Keep in mind that different types of customers have varying personalities. And because not all customers are alike, they have different needs and expectations depending on ...

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6Jan By KLoBot — the Best AI-Chatbot builder platformNo Comments

ai bot, ai chat, ai chatbot, best chatbot, bots, business-intelligence, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, legal, robot chat, tech

How to use chatbots to easily surface firm intelligence from multiple Line of Business data sources? | by KLoBot — the Best AI-Chatbot builder platform | Jan, 2021

Firm intelligence is the next data revolution, and organizations today to be successful must gain value from the information it has access. Businesses to achieve productivity, as well as performance enhancements, must have an intention of transformation, as developing an intelligent organization is not possible without a digital transformation plan. Firm intelligence is workforce or organization focused and enables effective collaborative communications between internal as well as external users.Although several organizations realize the enhancements, digital transformation can bring in to the firm, around 35% of firms still do not plan for digital transformation(1).Chatbots have proven out to be one of the best digital transformation efforts to transform the way an organization gathers an...

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2Jan By Virginia NusseyNo Comments

best chatbot, bots for skype, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

Top 10 Chat Messenger App for Business

This is a rare time in history — for many reasons, but top of mind for marketers is the swelling 1.5 billion active users on Facebook chat, according to the Messenger marketing stats.  With much of the world under lockdown restrictions — the numbers have grown at full tilt.  For example, in Italy, Facebook saw a 70 percent increase in Facebook’s apps’ time. In many places amidst the pandemic, Facebook saw an increase in messaging volume by 50 percent!  With an average open rate of 70-80 percent on messages sent via Facebook Messenger for business, you can’t afford NOT to use a chat messenger app for business! This all sounds promising, but what if you are not a marketer or chat expert? We’ve put together a list of the top chat messenger app for businesses that require ZERO e...

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1Jan By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

What to Do If Google Auto-Updates Your Google My Business Info and Gets It Wrong

Like my post? Please share! You probably know Google’s tendency to mess with the business info you put in your Google My Business dashboard.  Whether Google emptied fields you filled out, or “corrected” basic facts about your business, or injected info that may be 100% wrong, the telltale orange writing in the GMB dashboard is always a hassle and sometimes a big problem.     Google’s “we know better than you do” MO got worse throughout 2020.  Around the time it temporarily froze some GMB features, Google started piling on new features at an even-faster pace than it had before.  Sometimes Google would fill out those new fields or check those new boxes for you, and often not correctly.  Also, Google started more frequently overwriting or removing old info – info you may have put in your G...

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31Dec By AmyNo Comments

Clare le roy, digital course, digital course creator, how to create a digital course, how to create an online business, louisa deasey, online courses, online entrepreneur, Online marketing, podcast, rhea whitney, signature course, Social Marketing Strategies, social media, social media marketing, spotlight course, types of digital courses

#332: What Kind Of Course Is Best For Your Business

Not all digital courses are created equal. There’s a Signature Course, a Spotlight Course, and a Starter Course. All are different and unique in their own way and all can work well for different entrepreneurs and online businesses. In this episode, I share a student story about each course type. I talk about… Why the […] The post #332: What Kind Of Course Is Best For Your Business appeared first on Amy Porterfield | Online Marketing Expert.

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30Dec By SMW StaffNo Comments

#smw, business of empathy, empathy, facebook, facebook marketing, Getty Images, Marketing, Pfizer, Salesforce, smwplus, Social Marketing Strategies, social media, social media marketing, Social Media Week

Watch New Content Series “The Business of Empathy” Exclusively for SMW+

October 27th, 2020 Marketing SMW Staff Since we launched SMW+ in August we’ve dropped 20+ original shows on the platform, hosted by some of the smartest people in the industry spanning brands, platforms, and agencies. Today, we’re excited to announce a new series in partnership with Facebook and The 404 titled, “The Business of Empathy.” Across three different conversations, the series, hosted by Michael Ventura, author ...

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27Dec By Cameron ChapmanNo Comments

Apps, Best Of, building website, business, Compilation, creating a website, CSS, design, Freelancing, Google, google web designer, Graphic Design, Inspiration, internet design, News, responsive design, social media, Typography, Usability, ux design, web design, web design company, web designer, Web Development, web page design, website builder, website design

Popular Design News of the Week: December 21, 2020 – December 27, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. Minimal CSS Loader Collection   Webdesign Toolbox: Find the Perfect Web Development Tools   Facebook: Free as in Bullsh*t   New Year Edition: Top UX/UI Design Trends Rushing to Us In 2021   Our 50 Favorite CSS Libraries, Frameworks and Tools from 2020   404 Page Inspiration – The Best 404 Pages from Around the Web   7 Best Instagram Tools for Designe...

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27Dec By AmyNo Comments

business investment, Business Mindset, creating a digital course, digital course academy, imposter syndrome, limiting beliefs, Online Business, podcast, Social Marketing Strategies, social media, social media marketing

#336: How To Create A Million-Dollar Business (What’s Worked For Me)

I’ve got a little quiz for you! Are you… A. A nine-to-fiver, dreaming of becoming an entrepreneur so that you can have the freedom and flexibility to create a life on your terms, a life that fulfills you? B. part-time entrepreneur, but a full-time employee, waiting for the perfect moment to transition — full time […] The post #336: How To Create A Million-Dollar Business (What’s Worked For Me) appeared first on Amy Porterfield | Online Marketing Expert.

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27Dec By Marisela KhaliliNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, Uncategorized

5 Ways to Find More Time to Grow a Chatbot Business

When people don’t join Bot Academy, we ask them “why didn’t you join.” A common response: “I’m too busy right now.” If that’s you, you should hear how our students and team get past being busy and start taking action (even if you never join Bot Academy). 1. Cut Out Obstacles “I believe it was in the book ‘Good to Great’ where the author said that to succeed you need to decide what you are going to stop doing as much as focusing on what you are going to do to succeed. “So I stopped doing meaningless stuff, like playing video games or watching TV. You would be amazed at how much time is freed up when you look at what you are going to stop doing in order to succeed.” – Sean Elliott, Bot Academy graduate. I found the section he referred to: This worked for the world’s greatest companies. Wha...

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27Dec By Cameron ChapmanNo Comments

Apps, Best Of, building website, business, Compilation, creating a website, CSS, design, Freelancing, Google, google web designer, Graphic Design, Inspiration, internet design, News, responsive design, social media, Typography, Usability, ux design, web design, web design company, web designer, Web Development, web page design, website builder, website design, WordPress

Popular Design News of the Week: December 7, 2020 – December 13, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. Web Typography Rules: What You Need to Know   How Microsoft Crushed Slack   Graphic Design Trends for Social Media in 2021   UX Christmas   Traxr – Monitor Links with 100% Accuracy   Hexometer 2.0: Monitor Website Issues and Performance Actively   Designing Data Science Tools at Spotify   Cow Pilot – The Deadline Driven To-Do List   Roy – A Simple ...

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26Dec By Cameron ChapmanNo Comments

Apps, Best Of, building website, business, Compilation, creating a website, CSS, design, Fonts, Freelancing, Google, google web designer, Graphic Design, Inspiration, internet design, News, responsive design, social media, Typography, Usability, ux design, video, web design, web design company, web designer, Web Development, web page design, website builder, website design, WordPress

Popular Design News of the Week: December 14, 2020 – December 20, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. The Best Design Tool of 2020 is not What You Expect   14 Top Design Trends to Watch Out for in 2021   UI Trends for 2077   Firefox was Always Enough   Wavelry – Create & Customise Wavey Svg and Png Backgrounds   Design Documentation   The Best 25 Black and White Web Design Inspiration   2020 Design Tools Survey   Web Design in 2021 – What to Ex...

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25Dec By AmyNo Comments

facebook, Facebook Ad Training, Facebook Ads, Facebook engagement, facebook marketing, grow your email list with social media, low cost leads, Online marketing, podcast, salome schillack, shine and succeed, Social Marketing Strategies, social media, social media ads, social media marketing, Social Media Tools

#339: Facebook Ad Strategies To Grow Your Audience Now (No Matter Where You Are In Your Business) with Salome Schillack – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes

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24Dec By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, tiktok

TikTok Content Marketing: How to Grow Your Business With TikTok : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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24Dec By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, free landing page builder, free landing pages, Internet marketing, landing page builder, landing pages, Online Marketing

No website? Get your business online with landing pages

By Kelly Forst November 6, 2020 Tell your story, promote your business, and collect email addresses with a landing page. Plus, see our top 5 tips to create a high-converting landing page. Starting a new business or a side project is always exciting. But knowing where to start can sometimes be confusing. Many people think they need to build an elaborate website with your story, products or services, blog, and other navigable pages before anything else. It’s what makes the idea feel “real.”  And while that can feel like a concrete first step, the truth is your time and money is better spent building relationships, networking, and setting up the necessary infrastructure for your business. The process of building an entire website can be time-consuming and costly. B...

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24Dec By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Launches New Small Business Resource Center for Marketers

As it continues to expand its business offerings and ad options, TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools and explainers to help SMBs tap into the fast-growing app. As explained by TikTok: "From success stories to creative tools and free webinars, it has everything you need to grow your small business on our platform." As noted, the platform includes a range of helpful tools, including case studies: And creative tools for your campaigns: There are also webinars, details on TikTok ad and performance metrics, and links to a range of other business resources. TikTok has had a tumultuous year, with a total ban on the app in India, and an ongoing legal battle for its survival in the US. Yet, despite this, TikTok has co...

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24Dec By AmyNo Comments

Business Mindset, creative archetypes, creative energy, creative entrepreneur, facebook, facebook marketing, female ceo, female entrepreneur, flourish and thrive academy, location freedom, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, the today show, tracy matthews

#343: From Bankruptcy To The Today Show: Become The Creative Visionary Of Your Business & Life With Tracy Matthews – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes

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23Dec By Caleb MynattNo Comments

Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

The Metrics that Matter for Your Business (And Where to Find Them)

There’s one thing that every business owner has in common: they want their business to succeed. It doesn’t matter what industry they’re in, what product they sell, or what problem they solve. Every business owner wants to rise to the top… …But how? Most people know what success feels like… but what does success look like? Contrary to popular belief, this doesn’t have to be super complicated to figure out. Because, although success could look slightly different depending on what you do, almost every business can track success with one thing: the right metrics. It’s a methodology for tracking growth that Monique Morrison, Co-Founder of Jeronamo Digital Solutions and a DigitalMarketer ELITE Coach, uses for her clients every day. She spoke at her recent DigitalMarketer workshop ...

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23Dec By AmyNo Comments

ashley kirkwood, copywriting, copywriting laws, entrepreneurial lawyer, lawyer, legal guidance for an entrepreneur, legal jargon, legal protection, Online Business, patent, podcast, Social Marketing Strategies, social media, social media marketing, trademarks, uspto.com

#345: The One Where We Make Business Legal Jargon Sexy with Ashley Kirkwood

Legally protecting your content and intellectual property is important stuff  Attention all entrepreneurs: There’s a new law in town that’s a game-changer for your business… and you need to know about.  Trust me when I say that this law is going to make your life a whole lot easier. And because I’m always on a […] The post #345: The One Where We Make Business Legal Jargon Sexy with Ashley Kirkwood appeared first on Amy Porterfield | Online Marketing Expert.

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23Dec By Dhariana LozanoNo Comments

instagram, Social Marketing Strategies, social media, social media marketing

3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business

Instagram's recent keyword search change may not be the platform’s “sexiest” update, but it is a very useful one. As marketers, we’ve all been waiting for this one, because this update may help your posts get found even if you haven’t used a specific hashtag – which has been the only way to really search for content on the network until now. In this post, I’ll outline three ways in which you can use Instagram keyword search to help ensure that your posts get found, even when you don’t use hashtags. Customer Engagement and Account Growth One of the biggest opportunities for business' to take advantage of Instagram keyword search is being able to find customers. With the state of social media, taking time to engage with your potential audience is key for growth. You can now search for pos...

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23Dec By AmyNo Comments

7-figure business, beginner entrepreneur, brand building, email list, email list growth, facebook, facebook marketing, generating revenue, goal digger podcast, Gravy, grow a podcast, honeybook, Jenna Kutcher, list building, monetize your podcast, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, start a podcast, subscribers

#346: How This 7-Figure Business Owner Uses Her Podcast To Drive Traffic with Jenna Kutcher – Amy Porterfield

Listen To My Latest Podcast Episode: #352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly Listen To My Latest Podcast Episode:#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly

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21Dec By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, Influencer Marketing, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Influencer Marketing Strategy: How to Scale a Business : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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21Dec By Matt SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google My Business to Log Recent Customer Calls

Google My Business is working on a new feature that will allow businesses to see recent customer calls triggered from search results.Google is notifying business owners about this upcoming feature via the GMB. The notification can be seen below:Call history notification in Google My BusinessClicking on Try it out prompts a message saying “You’ll be notified when this feature is available.”AdvertisementContinue Reading BelowCall history in Google My Business is clearly in the early stages of development. But there’s a help page already published where users can learn more about the feature before it launches.Clicking on Learn more links to a help page that reads:“You can use call history to keep track of phone calls from your customers on Google Search and Maps. Your calls are all in one pl...

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21Dec By Sam HollingsworthNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Completely Optimize Your Google My Business Listing

Google My Business (GMB) is a free tool from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities.Seasoned SEO professionals use GMB listings to leverage a location-based strategyCreating a GMB listing is the first step to local search success.And for good reason.GMB offers the greatest impact for brands seeking local exposure.A feature like Google’s Local Search emphasizes the need for a GMB listing for both new and established businesses.It gives a list of businesses nearby and a lot of information needed to find a specific business like:Business address.Business hours.Category.Reviews.Google’s Knowledge Graph also utilizes verified Google My Business information.AdvertisementContinue Reading BelowIt helps generate...

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20Dec By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings

Posted Dec 8, 2020 by Joy Hawkins In September 2020, Google rolled out Local Services Ads (LSA) to lawyers across the United States.  The rollout happened fast and since lawyers generally focus a lot on marketing, we weren’t surprised to see so many law firms sign up for the platform very quickly. I have heard many people ask if Local Services Ads (LSA) are essentially stealing clicks that would have otherwise gone to the local pack results (Google My Business listings) if the ads weren’t present.  We wanted to see what the data is telling us so far. Methodology In this case study, we looked at Google My Business Insights for 110 different listings for various lawyer types.  We looked specifically ...

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20Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Prepare Your Business to Thrive Post-COVID-19

August 19, 2020 John Vuong Business advice, SEO In March, when things started to shut down in Canada, many people assumed it would be a matter of weeks before things were back to normal. That has not been the case – months later, most areas are still closed and many nations continue to experience increases in detected cases. All is not lost, however – there are promising advances in vaccine trials and a variety of other good news. Canada is working on plans to reopen now that they’ve established some measure of control over the spread of COVID-19. Leaders know you can’t stay closed forever. What can you do to ...

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20Dec By SEO NinjaNo Comments

Advanced SEO Techniques, Digital Marketing Services, Digital Marketing Strategies, googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, SEO For Small Business, seo services

Grow Your Small Business Effectively With Digital Marketing StrategiesBest SEO Company | Professional Digital Marketing Agency USA

In today’s highly competitive business era, advertising is essential for all businesses. However, small businesses usually lack big budget for advertising purposes. Hence, such businesses find it challenging to compete against their competitors, especially if their competitors are big brands and well-known companies. Small businesses have to face many hurdles and challenges to grow and beat the market competition. They need to tackle all the difficulties and challenges to succeed and grow. Such businesses need to consider the constantly changing behavior of their targeted customers. It is significant to understand what target customers are expecting from the business. No business can deny that most customers today prefer online shopping. It is expected that the craze of online shoppin...

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20Dec By Joy HawkinsNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

How do I Contact Google My Business Support?

Posted Dec 14, 2020 by Joy Hawkins Updated June 29, 2020 If you’re looking in your Google My Business dashboard and no longer seeing a call button, you’re not alone, many in the local SEO industry have been frustrated by the recent changes in how to contact GMB support.  Over the last few months, Google My Business has consolidated virtually all of their support contact forms into one single form. As of today, the only way to contact GMB support is through this form. Alternatively, you can still find that same form inside the GMB dashboard, which we will outline below. Email Finding email and phone support options in 2020 has remained fairly challenging. Phone support is gone and email support is f...

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20Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Recover a Google My Business Listing

September 10, 2020 John Vuong Business advice, SEO Google My Business is a crucial marketing tool for most small businesses, and if it’s not working you’re losing customers. If you’ve received an email or discovered that your account is suspended, getting it resolved quickly is a top priority. Fortunately, there are steps you can take to get your listing turned back on so businesses can resume as normal. Why Is My Listing Suspended? While you’ll get a notification that your listing is currently suspended when you try to log on, Google generally doesn’t tell you exactly why. Most of the reasons have to do with...

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20Dec By Allie MargesonNo Comments

googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

2020 Holiday Guide to Google My Business

This year, the holidays will look very different for most of us. The pandemic has affected us all in different ways and its effects are far reaching across economies and consumer habits. Here at Whitespark, we love local businesses and strive to create useful free resources for small businesses owners and marketers on this blog. We know this has been a challenging year for you, your families, and your business. We wish you and yours a happy holiday season! Adapting Your Holiday Sales Strategy for COVID-19 According to Google’s latest consumer trend report, half of U.S. shoppers say the pandemic will affect how they’ll shop for the holidays this year. Shopping locally is more important than ever – but everyone’s looking for a deal. What’s a small business to do? We’ve created a new Holiday ...

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20Dec By Yan GilbertNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Can I Stop People From Adding Images to My Google My Business (GMB) Listing?

Posted Dec 14, 2020 by Yan Gilbert In most scenarios, businesses cannot block people from uploading photos to your GMB listing via the “upload to public” feature.  The one exception to this is if the business is getting slammed with tons of inappropriate photos from users due to a public media incident.  For example, the stone supplier referenced in this article had the ability to add a photo disabled after users uploaded tons of statues of genitalia after the social media scandal. If a public user has uploaded an image you would like it removed from your listing, and it also breaks a Google guideline, you will need to flag it to have removed. If flagging the pictures was unsuccessful after a few ...

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20Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Full Tutorial on How to Set-Up Facebook Business Manager 2020

October 9, 2020 John Vuong Business advice Is managing and tracking pages for your business getting overwhelming? For many business owners, shuffling through multiple platforms for different purposes is tedious and time-consuming. Fortunately, there’s now one platform that allows you to seamlessly control and monitor all essential marketing tools in one place. Meet Facebook’s Business Manager. What Is Facebook Business Manager? Business Manager is a free Facebook tool that enables business owners, marketers, and advertisers to integrate all their marketing efforts in one place. The tool allows you to do several...

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20Dec By Loren BakerNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Local SEO Workflows to Better Manage Your Google My Business Listing

Want to learn how to keep returning customers engaged and convert new customers through your Google My Business listing?On October 28, I moderated a Search Engine Journal webinar sponsored by SEMrush and presented by Ross Tavendale, Managing Director at Type A Media.He walked through some simple workflows that small business owners can start doing today in order to work smarter with their Google My Business (GMB) listing.Here’s a recap of the presentation.Running a small business is hard.Often, as the owner of a small business, you are in charge of HR, finance, operations, sales, marketing and a million other things.In today’s fast-paced environment, if you’re just standing still and maintaining the status quo, that actually means that over time your business will experience attrition and ...

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20Dec By Nikki BrownNo Comments

GMB, googe optimize, google optimization, google seo, NAP, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tips

Who Keeps Updating My Google My Business Listing?

Posted Dec 14, 2020 by Nikki Brown We often see posts on the Local Search Forum from people wondering why business details on their Google My Business (GMB) listings (name of the listing, categories, business hours, phone number, etc.) have changed without their knowledge or consent. Unauthorized changes on GMB (no matter how minor they seem) can lead to major issues with ranking and tracking.  It can also show customers the wrong information about your business. The best way to make sure you’re sending the right message to your clients on GMB is to monitor your listings for unauthorized edits. Which leaves us with the million-dollar question, where are these edits coming from? Why Do Unauthorized ...

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20Dec By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create Google My Business Posts That Get Results

Having a Google My Business (GMB) profile is one of the best ways to get attention for your local business and boost your rankings.With so many features, working with GMB can get overwhelming.One feature worth using: Google My Business Posts.Posts give you the ability to promote your brand, services, products, events, and offers.GMB posts are displayed at the bottom of your Google My Business Knowledge Panel and are a great way to show off what your business has to offer.Get Familiar with the GMB Posts PolicyCreating posts are fairly easy to do, but before you make posts, it’s important that you are familiar with Google My Business Posts content policy.You want to make sure that you know what is and what isn’t cool when it comes to posts.If you violate GMB posts policies, your post will ge...

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20Dec By Jessie LowNo Comments

googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Everything You Need to Know About Google My Business Posts

Image/Video: You can choose to represent your event with an image, GIF, or a 30 second video (max upload size is 100 mb). You can add up to 10 photos or videos. The image above is a perfect example of when a post photo doesn’t fit the ideal dimensions, and a black background appears from using the built in photo editor. Event Title (Optional): You can use up to a maximum of 58 characters (with spaces) for your title. If you are using all of the allowable characters, some of the text will get cut off in the thumbnail preview (more on that below). It’s not mandatory to add a title, but if you do add one your post will stand out in search results and the title will be bold. Currently you can’t manually bold any  text in posts, and so having a title does make it pop more. Event Details: You ge...

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20Dec By Colan NielsenNo Comments

GMB, googe optimize, google optimization, google seo, Maps Spam, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tips

How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]

Posted Dec 14, 2020 by Colan Nielsen What is Keyword Stuffing? Keyword Stuffing is the practice of adding keywords to your name in Google My Business to help it rank higher.  It’s still a very common practice in Local SEO because it gives you a ranking advantage on Google Maps and in the 3-Pack. The study that came out from Local SEO Guide as well as the Local Search Ranking Factors confirms that having keywords in the name of your Google My Business (GMB) listing does help it rank higher. A seriously legit looking business name. #StopCrapOnTheMap pic.twitter.com/GJLFacma4t — Joy Hawkins (@JoyanneHawkins) August 13, 2018 How Does Google Penalize Businesses that Add Keywords to their Business Nam...

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20Dec By SEO NinjaNo Comments

Advanced SEO Techniques, Business advice, business analysis, Digital Marketing Strategies, Email Marketing, googe optimize, Google, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo company, seo services

How to Ready Your Business For Scalability? 4 Essential Steps To Avoid ObstaclesBest SEO Company | Professional Digital Marketing Agency USA

Setting up a business is one thing but growth and scalability are a totally different story. The metrics change drastically in the latter. It is true that the beginning stages for any business can be tough and complicated, however business owners must also think of ways to prepare for the future plans of scaling up and expansion.  Once your business has traversed the road between setting up and scalability newer challenges begin to appear and the best way to mitigate them is to be ready and prepared. Scalability means growth and expansion which should be the target of every business. Without it, you start stagnating and your business ultimately ends in a stalemate.  Scaling your business should be approached with caution, if you go too fast you can end up crashing and if you go too s...

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