social media - Digital Marketing Journals Hong Kong

What is Meta Verified? Everything to know in 2026

17Jul

By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, youtube

What is Meta Verified? Everything to know in 2026

Key takeawaysMeta Verified is a paid subscription on Instagram, Facebook, and WhatsApp that gives you a verified badge, impersonation protection, direct customer support, and increased reach.Pricing for the Standard plan starts at $11.99/month on the web and $14.99/month on mobile, with separate tiers for individuals and businesses.Meta Verified for Business is now available alongside individual subscriptions, expanding verification across Facebook, Instagram, and WhatsApp.You can still get verified for free if your account qualifies as a notable public figure, celebrity, or brand under legacy verification. What is Meta Verified? Meta Verified is a subscription bundle for creators and businesses on Instagram, Facebook, and WhatsApp. It includes: Account verification (including th...

Facebook Ads: New Tools for Better Tracking, More Creative, and Faster Sales : Social Media Examiner

27Jun

By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Facebook Ads: New Tools for Better Tracking, More Creative, and Faster Sales : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

Trending TikTok Sounds & Viral Trends in June 2026

17Jun

By Om Prakash JakharNo Comments

Blog, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, tiktok

Trending TikTok Sounds & Viral Trends in June 2026

TikTok trends don’t wait for your content calendar. By the time you’ve planned, filmed, and posted, the moment’s already passed. This guide fixes that. Every month, this page tracks what’s trending on TikTok: the sounds gaining momentum, the formats worth recreating, the hashtags driving reach, and the cultural moments shaping content. But tracking trends is only half the problem. The other half is knowing which ones deserve your time, which ones to skip, and how to turn a 15-second format into actual business results. That’s what separates brands that ride TikTok trends from brands that get buried by them. Key Takeaways: TikTok trends have a short shelf life, most peak within 7–10 days of breaking Sound-driven formats have a participation window; format-driven trends last longer Busines...

#746: Facing Your Deep Beliefs To Change Your Life (and Business) with Gabby Bernstein – Amy Porterfield

7Jun

By AmyNo Comments

entrepreneurship, facebook, facebook marketing, gabby bernstein, ifs, internal family systems, limiting beliefs, manifestation, mindset, online marketing made easy, personal development, podcast, Scale Your Business, self help, Social Marketing Strategies, social media, social media marketing, spirituality, therapy, transformation

#746: Facing Your Deep Beliefs To Change Your Life (and Business) with Gabby Bernstein – Amy Porterfield

Listen on… Discover how to heal limiting beliefs, connect with your inner self, and achieve your biggest dreams. Join Gabby on her Change Your Life Tour in New York, L.A., San Francisco or Boston gabbybernstein.com/events When’s the last time you found yourself scrolling social media mindlessly, working around the clock, or reaching for something to numb uncomfortable feelings? I know I’m not the only one! My dear friend and renowned spiritual teacher Gabby Bernstein calls these moments of “checking out” ー and they’re actually protection mechanisms trying to shield us from deeper feelings we’d rather not face. In this powerful conversation, Gabby reveals the transformative four-step process from her new book “Self Help” that provides a framework for connecting with our inner healer. S...

Meta introduces new subscription add-ons and AI packages

28May

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing

Meta introduces new subscription add-ons and AI packages

Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. After a few months of testing, Meta has confirmed that it’s rolling out new add-on subscriptions for Facebook, Instagram and WhatsApp, as the company looks to increase its subscription revenue. As outlined by Naomi Gleit, Meta’s head of product, Meta’s new Plus products will provide a range of exclusive add-ons for paying users of each app. Instagram Plus, for example, which was spotted in testing in March, will give users the chance to pay $3.99 per month for additional features including Stories insights, new Superlike animations and the ability...

Why Hootsuite is going headless, and why that’s just the start

18May

By Ryan HolmesNo Comments

Product Updates, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy

Why Hootsuite is going headless, and why that’s just the start

The first month, I’m told, is for listening. I’ve done some of that. But fifteen days in, the picture is already sharper than that script implies. Here’s my honest view of where we are and where we’re going. The interface is not the product anymore For two decades, social media management has been defined by the screen: a dashboard, a calendar, a publishing queue, an inbox. Hootsuite arguably invented that screen. Millions of marketers, agencies, and care teams open it every morning. But the screen was never the value. The value was the capability sitting behind it: schedule a post across a dozen networks, listen to what 150 million sources are saying about your brand, route a customer complaint to the right team in 90 seconds, prove ROI to a CMO on Friday afternoon. SaaS is go...

Increasing Conversions: Quick Wins That Work in 2026

28Apr

By Michael StelznerNo Comments

Expert Interviews, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Increasing Conversions: Quick Wins That Work in 2026

Are you putting out more content than ever but seeing conversion rates stall or drop? Is your audience slipping away, even as traffic stays steady? In this article, you'll discover why conversions have become harder to earn in 2026, how to reverse the silent erosion of your email database, which landing page mistakes are killing […] The post Increasing Conversions: Quick Wins That Work in 2026 appeared first on Social Media Examiner.

Why Your 4th Team Member Kills Your Agency’s Profit Margins.

18Apr

By Aakanksha SharmaNo Comments

Agency, Blog, reddit, Social Marketing Strategies, social media, social media marketing

Why Your 4th Team Member Kills Your Agency’s Profit Margins.

Nobody talks about the $2,388. Not the job boards. Not the agency growth podcasts. Not the founder threads on Reddit where everyone’s sharing their “0 to $30k/month” stories. But that number, $2,388, is what one new team member adds to your tool bill every single year. Just from one tool. Before they’ve scheduled a single post, written a single caption, or sent a single client report. And if you’re running a social media agency and you just hired, or you’re about to hire your 4th person? That number is already eating your margins. You just haven’t seen it show up yet. At SocialPilot, we’ve watched agencies hit this exact wall more times than we can count. The salary gets blamed. The hire gets second-guessed. The tool bill never comes up. You made the right call hiring. The instinct was cor...

#747: How to Take Your Rightful Seat At The Table with Anthony O’Neal – Amy Porterfield

8Apr

By AmyNo Comments

Anthony O’Neal, budgeting, Business Growth, debt management, facebook, facebook marketing, financial freedom, financial literacy, financial planning, intentional dating, mentorship, mindset, money management, online marketing made easy, personal finance, podcast, Social Marketing Strategies, social media, social media marketing

#747: How to Take Your Rightful Seat At The Table with Anthony O’Neal – Amy Porterfield

Listen on… Building an authentic life through intentional decisions, aligned relationships, and financial freedom. My friend, money can be a tool that either holds you back or propels you forward, and today’s conversation with Anthony O’Neal will completely transform how you think about building true wealth and freedom in your life. Anthony’s journey from sleeping in his car to building a multiple seven-figure business is truly inspiring, but what I love most about his story is how he completely redefines what success means. It’s not just about the number in your bank account 一 it’s about becoming the confident leader of your own life and future. In this powerful conversation, Anthony breaks down exactly how to stop letting your job, your debt, or other people in your life dictate yo...

Jury finds Meta and YouTube guilty of causing social media addiction

29Mar

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, youtube

Jury finds Meta and YouTube guilty of causing social media addiction

The plaintiff was awarded $6 million in damages following a California trial that focused on intentionally designed systems such as infinite scrolling.

Instagram Reels for business in 2026: Best practices + examples

19Mar

By Sam LauronNo Comments

content creation, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok

Instagram Reels for business in 2026: Best practices + examples

Every minute, people around the world watch nearly 139 million Instagram Reels. As Instagram’s fastest-growing feature, Reels offer enterprise brands the highest engagement rates. Whether you’re new to making short-form videos or you want to step up your strategy, this guide will help you get the most out of Instagram Reels. Key takeawaysInstagram Reels are the platform’s fastest-growing feature, offering higher reach and engagement than other post types.Reels are versatile. Mix formats like tutorials, behind-the-scenes, and shareable content to educate, entertain, and engage your audience.Timing and consistency matter. Post when your audience is most active to boost views and interaction.Use CTAs like “save this for later” or “tag a friend” to help drive engagement and signal to ...

Service Interruption with YouTube Imports – Incident details – Wistia

9Mar

By WistiaNo Comments

Social Marketing Strategies, social media, social media marketing, youtube

Service Interruption with YouTube Imports – Incident details – Wistia

Our service provider that enables YouTube Imports is currently having an outage related to changes made by YouTube. Any url import from YouTube will fail due to this outage. Their expected timeline to fix is a few days. In the meantime, to import YouTube videos we recommend exporting them directly from YouTube or Google Takeout and then uploading those exports.

Will AI Take Your Marketing Job? Here’s What Two AI Experts Are Seeing

27Feb

By Michael StelznerNo Comments

Expert Interviews, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Will AI Take Your Marketing Job? Here’s What Two AI Experts Are Seeing

Are you worried AI will replace you? Do you wonder which marketing skills will actually matter in an AI-powered future? In this article, you'll discover what skills are becoming more valuable now, tactical steps to stay competitive, warning signs you're falling behind, and what experts predict marketers will be talking about throughout 2026. The Job […] The post Will AI Take Your Marketing Job? Here’s What Two AI Experts Are Seeing appeared first on Social Media Examiner.

How to Create a Social Media Marketing Strategy for Business

17Feb

By Monika AhujaNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

How to Create a Social Media Marketing Strategy for Business

Jumping into social media marketing for the first time? You’re definitely not alone. As of late 2025, there are 5.6 billion people on social media, which is approximately two-thirds of the global population, and over 90% of the global internet users. With numbers like that, it’s clear why brands of all sizes are eager to get a piece of the action. But here’s the catch: social media marketing can sometimes feel like a giant puzzle where everyone wants to be seen. But given the huge competition on social platforms, mass visibility for businesses certainly becomes a challenge. This is where the need for a smart social media marketing strategy can help you cut through the noise, focus on the right platforms, and speak to the right audience. In this guide, we’ll break down what social media ...

How Can SEO and Social Media Work Together to Boost Organic Traffic

16Feb

By seoninjaNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, social media

How Can SEO and Social Media Work Together to Boost Organic Traffic

Many marketers treat SEO and social media as separate channels, but this siloed approach leaves significant growth opportunities on the table. While social media signals don’t directly influence Google rankings, the relationship between SEO and social media creates powerful indirect benefits that can dramatically increase organic traffic. Does social media affect SEO? The answer is nuanced. Social platforms don’t pass traditional ranking signals to search engines, but they amplify content reach, generate backlinks, increase branded searches, and accelerate content indexing. When you strategically integrate SEO and social media, you create a compounding effect that strengthens both channels. This guide explains exactly how SEO and social media work together, clarifies common misconceptions,...

7Feb

By AmyNo Comments

codependent relationship, couples therapy, empty nester, facebook, facebook marketing, female entrepreneur, interdependence, marriage, marriage counseling, mindset, online marketing made easy, podcast, relationship coach, retirement identity crisis, Social Marketing Strategies, social media, social media marketing

A Sit Down w/ Our Relationship Coach

Listen on… Getting real about relationship struggles, learning to communicate better, and finding balance as a female entrepreneur. Being an ambitious business owner while maintaining a healthy relationship isn’t easy. Today, I’m getting vulnerable and bringing you behind the scenes of my marriage with Hobie and our amazing relationship coach, Sydney Ashland. Sydney has helped countless power couples navigate their relationships, especially when a woman is the primary earner and traditional dynamics are turned upside down. When Hobie first retired a few years ago, nothing felt off about stepping into this new chapter where I became the main breadwinner. However, about six months ago, we hit a rough patch with our communication that absolutely terrified me. Luckily, we connected with S...

Is Australia’s Teen Social Media Ban Actually Working?

28Jan

By Andrew HutchinsonNo Comments

snapchat, Social Marketing Strategies, social media, social media marketing

Is Australia’s Teen Social Media Ban Actually Working?

The Australian government continues to claim that its teen social media ban has been a big success, with more than 4.7 million accounts believed to be operated by teens either deactivated or restricted since the implementation of the new laws last month. And that is a big amount, especially in a country with a population of only 28 million people. Meta alone says that it’s removed 544k accounts in accordance with the new rules, while Snapchat reportedly had around 440k users aged between 13 and 15 in its app. But is the teen social media ban really working, or have Australian teens just worked out how to avoid the new restrictions, and are therefore still accessing their favorite apps? Well, I’m in Australia, so I can ask them, and while the responses I can gather on my own are anecdotal,...

18Jan

By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social media algorithm, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Everything you need to know

To be loved is to be seen – but when the Instagram algorithm decides how many people see you, sometimes it’s tough to get that love (or even that like). The good news? We’re pulling back the curtain on how the Instagram algorithm works. We’ll walk you through the ranking signals that matter, plus how to optimize your Instagram content for better reach. Bonus!!! Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, X (Twitter), and LinkedIn to get your posts seen by more people. What is the Insta...

Investigating an issue with new Live Events being created

8Jan

By WistiaNo Comments

Social Marketing Strategies, social media, social media marketing

Investigating an issue with new Live Events being created

Type: Incident Duration: 1 hour and 58 minutes Affected Components: Live Jan 6, 15:20:00 GMT+0Investigating - We’re investigating an issue related to new Live Events.. Jan 6, 17:17:54 GMT+0Resolved - This incident has been resolved..

The Death of Organic Reach: What Works Right Now

29Dec

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, instagram, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, youtube

The Death of Organic Reach: What Works Right Now

Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? In this article, you’ll discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube. #1: Recognize the Shift From Social […] The post The Death of Organic Reach: What Works Right Now appeared first on Social Media Examiner.

Social Media Competitor Analysis: 6-Steps Guide for 2026

19Dec

By Om Prakash JakharNo Comments

Blog, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing, youtube

Social Media Competitor Analysis: 6-Steps Guide for 2026

Social media moves fast, and brands regularly experiment with new ideas to stay relevant. Trends change overnight, algorithms shift, and brands fight hard for attention. If you rely on guesswork for your social media campaigns, you risk missing opportunities that others uncover through real, data-driven insights. A social media competitor analysis shows what others are doing, what’s actually working, and where you can stand out. Instead of copying trends, you gain a clear, data-backed direction. In this guide, you’ll learn simple steps to analyze social media competitors, uncover content patterns, and spot opportunities they’re missing. Let’s turn competitor insights into your advantage. What is a Social Media Competitor Analysis? A social media competitor analysis is a structured review o...

#750: Announcement Episode! 📣 A BIG Change After 12 Years – Amy Porterfield

9Dec

By AmyNo Comments

Business Growth, business rebrand, business strategy, business transformation, facebook, facebook marketing, female entrepreneur, mindset, new podcast, Online marketing, online marketing made easy, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing, The Amy Porterfield Show

#750: Announcement Episode! 📣 A BIG Change After 12 Years – Amy Porterfield

Listen on… Here’s how the podcast is evolving to meet you where you are now and supporting you in reaching your next big milestone. After over a decade of podcasting and 16 years in the online marketing world, it’s time for something new! I’m thrilled to announce that Online Marketing Made Easy is evolving into The Amy Porterfield Show 一 and this transformation is all about meeting you exactly where you are in your entrepreneurial journey. Just like you, I’ve grown, changed, and evolved. While I started this podcast to help aspiring entrepreneurs escape their 9-to-5s, I see that many of you have already taken that leap. Now you’re asking “what’s next?” and “how do I take my business to the next level?” That’s exactly why this shift feels so right. Get ready for deeper conversations, ...

YouTube Expands Access to Gen AI Features

29Nov

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, youtube

YouTube Expands Access to Gen AI Features

Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. YouTube’s expanding access to some of its experimental generative AI features, while it’s also got some new updates for Communities, as per this week’s update. First off, on AI tools. YouTube says that it’s expanding to various AI editing features, including standalone clips, green screen backgrounds, its “AI playground,” and more. YouTube’s standalone clips option enables you to generate a Short using AI, while green screen generates backgrounds for your Shorts. AI Playground, meanwhile, is a centralized hub for YouTube’s latest AI tools and options, which YouTube lau...

External links for webinars are not appearing

9Nov

By WistiaNo Comments

Social Marketing Strategies, social media, social media marketing

External links for webinars are not appearing

Type: Incident Duration: 23 minutes Affected Components: Live Nov 6, 14:49:39 GMT+0Investigating - We are investigating an issue where external links will not appear when presented during a webinar.. Nov 6, 14:52:58 GMT+0Monitoring - We implemented a fix and are currently monitoring the result.. Nov 6, 15:12:47 GMT+0Resolved - This incident has been resolved..

Building an AI CMO That Becomes Your Strategic Marketing Partner

30Oct

By Michael StelznerNo Comments

AI Explored podcast, Expert Interviews, How To, podcast, Social Marketing Strategies, social media, social media marketing

Building an AI CMO That Becomes Your Strategic Marketing Partner

Are you treating AI like an intern when it could be your chief marketing officer? Wondering how to transform AI from a basic task assistant into a strategic partner for your business? In this article, you'll discover how to build your very own AI chief marketing officer that can help you analyze data, provide strategic […] The post Building an AI CMO That Becomes Your Strategic Marketing Partner appeared first on Social Media Examiner.

10 Best Social Media Platforms for Business in 2025 (Pros & Cons)

20Oct

By Abhas MathurNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, pinterest, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

10 Best Social Media Platforms for Business in 2025 (Pros & Cons)

The first social networking site, Six Degrees, was launched in 1996. Social media has seen tremendous growth since then. And how! With the launch of social networking sites like Facebook, YouTube, and Twitter, the number of people actively engaging in social networking has only risen. The statistics for 2025 show that there are 5.41 billion active social media users worldwide. Marketers today are constantly exploring new ways to engage with this audience. However, with countless platforms available, choosing the one that is right for you is not just restricted to a number game. To help you decide, we’ve prepared a list of the best 10 social networking websites and apps worth considering. Why do Businesses Need Social Media Marketing The role of social media in businesses’ marketing and br...

LinkedIn Adds More Ad Automation Options for SMBs

30Sep

By Andrew HutchinsonNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Adds More Ad Automation Options for SMBs

LinkedIn has added some new options to make it easier for SMBs to create LinkedIn ad campaigns, including enhanced auto-targeting, AI-generated ad variants, and improved recommendations to help you optimize your LinkedIn campaigns. First off, LinkedIn has improved its auto-targeting tools, which are now able to help you reach the best audience for your ads with fewer inputs. As explained by LinkedIn: “Imagine a small B2B software startup looking to grow. Rather than spending hours tinkering with targeting settings to build a precise audience, the team simply provides LinkedIn with a few key signals - like a URL for what they’re advertising, a list of conversions or customer contacts, or the core industries and job functions they’re looking to reach. From there, Auto-Targeting combines the...

20Sep

By Sam LauronNo Comments

content creators, facebook, facebook marketing, Influencer Marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, Template, tiktok, twitter

Free template and expert tips

Having an informative, engaging, and impressive influencer media kit is one of the best ways to land professional brand deals as a creator. Your media kit offers brands a snapshot of your work, your audience, and the value you can bring to brand campaigns as a creator. If you want to nail your media kit and secure more brand partnerships, here’s everything you need to know about creating an effective influencer media kit. What is an influencer media kit? An influencer media kit is a document that influencers and content creators share with brands when discussing potential partnerships. A good media kit should: Showcase your content creation strengths Prove that you have an engaged online following (e.g. by including follower and engagement stats) Highlight the kind...

Positioning Strategy: How to Ensure Your Message Connects

31Aug

By Michael StelznerNo Comments

Expert Interviews, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Positioning Strategy: How to Ensure Your Message Connects

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? In this article, you’ll discover a five-part framework for developing a winning positioning strategy, including how to test your assumptions, gather multi-source market insights, and get internal and external […] The post Positioning Strategy: How to Ensure Your Message Connects appeared first on Social Media Examiner.

The Complete Guide to Social Commerce [2025]

21Aug

By Om Prakash JakharNo Comments

Blog, facebook, facebook marketing, instagram, marketing strategies, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok

The Complete Guide to Social Commerce [2025]

Scroll. Tap. Buy. That’s how fast today’s customers make decisions, and if your brand isn’t ready to sell where people spend the most time (hint: social media), you’re already behind. Social commerce isn’t a buzzword anymore; it’s a full-blown revolution. Instagram, TikTok, Facebook, Pinterest… these platforms aren’t just for likes and follows. They’re your new storefronts. And the checkout is built right into the feed. Whether you’re a growing DTC brand, an agency, or a marketing team trying to keep up, social commerce is the shortcut between discovery and purchase, and the brands that master it are turning casual scrollers into loyal buyers every day. But here’s the kicker: posting a few product pics isn’t enough. You need a strategy. A workflow. This guide will show you how to: Let’s b...

Reddit Posts Significant Increase in Revenue in Q2

1Aug

By Andrew HutchinsonNo Comments

reddit, Social Marketing Strategies, social media, social media marketing

Reddit Posts Significant Increase in Revenue in Q2

Reddit has published its latest performance report, showing steady increases in ad revenue and usage in Q2 2025, as it continues to refine and improve its business elements. Though its user growth did slow a little in the last three months, and its costs are rising. Here’s a look at the latest data from the Reddit team. First off, on users. Reddit rose to 110.4 million daily active users in Q2, a slight increase on its Q1 numbers. As you can see in this chart, Reddit’s international growth slowed significantly in Q2, while its U.S. usage remains fairly stagnant. That could suggest that Reddit’s popularity is beginning to plateau, and the fact that it’s losing momentum in international markets could be a concern. Still, Reddit says that it remains confident in its growth opportunities. A...

Users may have issues accessing the application

12Jul

By WistiaNo Comments

Social Marketing Strategies, social media, social media marketing

Users may have issues accessing the application

Instagram Reels Trends to Use in 2025 (Updated Weekly)

2Jul

By Aakanksha SharmaNo Comments

Blog, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Instagram Reels Trends to Use in 2025 (Updated Weekly)

Not every trend is worth your time. Instagram is buzzing with new sounds, clever edits, and fresh ways to tell stories, but only a few can move the needle for your brand. We’ve pulled the ones that do, so you can spend less time scrolling and more time growing. These are the real Instagram Reel trends from 2025 that people are using to tell stories, drop jaws, and grow their reach. We’ll break down each trend, songs they carry, why it’s catching fire, and how social media marketers can use them to drive engagement, build community, and grow their brand. Let’s get into it. What’s Trending on Instagram Reels in June 2025? 1. “I Have Everything I Need” — June 19, 2025 Audio: Original audio – refinedscietyshorts With 536 Reels created so far, this trend features creators expressing contentmen...

#751 The Secrets to Realistic Recurring Revenue with Stu McLaren – Amy Porterfield

22Jun

By AmyNo Comments

Business Growth, community building, content creation, facebook, facebook marketing, Membership, Online Business, Online marketing, online marketing made easy, online membership, passive income, podcast, predictable profits, recurring revenue, Scale Your Business, Social Marketing Strategies, social media, social media marketing, stu mclaren

#751 The Secrets to Realistic Recurring Revenue with Stu McLaren – Amy Porterfield

Listen on… Creating financial stability through recurring revenue, fostering genuine community, and building the confidence to grow your business. My friend, if you’re ready to create predictable profit in your business, you’re in for a treat! Today, I’m bringing back one of my dearest friends and the ultimate membership expert, Stu McLaren! Stu has been obsessed with memberships for the past 17 years, helping tens of thousands of entrepreneurs create sustainable recurring revenue in every market imaginable (we’re talking photography to finance, and yes, even balloon animals!). And now, he’s poured all his genius into a brand new book called “Predictable Profits” that I’m beyond excited to share with you. Here’s why this conversation is so important right now: Since the year 2000, sa...

Meta Takes Next Steps Towards the Development of True Artificial Intelligence

12Jun

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing

Meta Takes Next Steps Towards the Development of True Artificial Intelligence

Meta’s looking to take the next major steps in AI development, which has become a key focus for Meta CEO Mark Zuckerberg, as he eyes a new era of digital interaction, where true artificial intelligence can be achieved. Meta’s latest project on this front is its V-JEPA 2 world model, which can help computer systems understand more about their environment, in order to factor such into their responses. As explained by Meta: “As humans, we have the ability to predict how the physical world will evolve in response to our actions or the actions of others. For example, you know that if you toss a tennis ball into the air, gravity will pull it back down. When you walk through an unfamiliar crowded area, you’re making moves toward your destination, while also trying not to bump into people or obst...

13 social media scheduling tools to save tons of time in 2025

2Jun

By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Tools, Strategy, tiktok, twitter, youtube

13 social media scheduling tools to save tons of time in 2025

Key Takeaways Social media scheduling tools help you plan, schedule, and automate your social posts across multiple platforms with tailored post formats, saving you time and ensuring a consistent posting cadence. Creating and scheduling new posts in advance allows you to reduce errors, encourage team collaboration, and spend more time engaging with your audience. Social media management tools like Hootsuite offer much more than scheduling, including AI-powered content creation, social advertising, and advanced analytics capabilities. Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and any...

#752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters – Amy Porterfield

13May

By AmyNo Comments

content marketing, copywriting, facebook, facebook marketing, messaging, Online marketing, online marketing made easy, podcast, sales copy, Social Marketing Strategies, social media, social media marketing

#752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters – Amy Porterfield

Listen on… Simple strategies for writing irresistible copy and selling more of your product instantly. My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can't do that without some killer copywriting skills – or the text and words that sell your product and inspire action. Having an incredible offer is fantastic, but selling it can be tricky if your audience isn’t drawn to your sales page. I've successfully launched Digital Course Academy so many times, but I continue to tweak my copy frameworks to get even better results than before! So, even if your product has been in the market for years, there's always room for adjustments to align with industry trends or the evolving needs of your aud...

Google Expands Access To Conversational AI in Search

3May

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, youtube

Google Expands Access To Conversational AI in Search

Similar to how every platform has been turning its focus to short-form video over the past few years, attention is now turning to AI chatbots, with Google being the latest to add a ChatGPT style interface to Search, as a means to capitalize on rising interest. As you can see in this example, Google’s “AI Mode” in Google Search enables you to take a more conversational approach to web discovery, with a ChatGPT-like UI, that you can converse with like a know-it-all human. Google began testing its AI Mode with approved testers back in March, and it’s now expanding access to all Google Labs users in the U.S. As per Google: “Millions of people are using AI Mode in Labs to search in new ways - asking longer, harder questions, using follow-up questions to hone in on what they really want to k...

Using social media in education: 10 can’t-miss tips

23Apr

By Colleen ChristisonNo Comments

education, facebook, facebook marketing, instagram, linkedin, Original research, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Using social media in education: 10 can’t-miss tips

Social media has revolutionized the way we connect and communicate with each other. And not just in our personal lives. Teachers and administrators have realized the potential of using social media in education. Today, the best educators are embracing social media’s role in the classroom. But if you feel overwhelmed by the possibilities, you’re in the right place. There are many advantages of using social media in education. Keep reading for our top tips, including lesson ideas you can steal and tools that can make your life easier. The benefits of social media in education How does social media influence education? The biggest advantage is engagement. And, as any teacher knows, engagement is key to student success. When students get involved in their learning, they learn be...

Analytics Database Maintenance – Maintenance details – Wistia

13Apr

By WistiaNo Comments

Social Marketing Strategies, social media, social media marketing

Analytics Database Maintenance – Maintenance details – Wistia

Analytics Database MaintenanceScheduled for April 02, 2025 at 12:00 PM – 12:38 PMAffectsStatsUnder maintenance from 12:00 PM to 12:38 PMCompletedApril 02, 2025 at 12:38 PMCompletedApril 02, 2025 at 12:38 PMMaintenance has completed successfully.In progressApril 02, 2025 at 12:00 PMIn progressApril 02, 2025 at 12:00 PMMaintenance is now in progressPlannedApril 02, 2025 at 12:00 PMPlannedApril 02, 2025 at 12:00 PMWe are planning for a scheduled maintenance to our analytics database. Stats may be delayed during this time.

How to Add Google Reviews to Shopify Website (2025)

3Apr

By Monika AhujaNo Comments

Blogs, facebook, facebook marketing, Review Management, Social Marketing Strategies, social media, social media marketing

How to Add Google Reviews to Shopify Website (2025)

Imagine walking into a store you’ve never visited before. What’s the first thing you do? You might look around for signs of credibility, like some certificates on the wall, testimonials from satisfied customers, or perhaps a friendly nod from the shopkeeper. In the digital world, this trust-building exercise is no different. About 75% of people read online reviews and research businesses, before actually buying from them. Studies also show that adding Google reviews to your website can boost its organic traffic by up to 25% and conversion rates by up to 67%. This tells us that displaying reviews on a website serves as a virtual nod. It assures your potential customers of your reliability and helps them build trust in your brand, thus improving your website traffic and brand conversions. ...

Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know

27Mar

By Brianne GarrettNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, social media

Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know

In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap. (more…)

#753: 5 Time Saving Automations Every Entrepreneur Should Have – Amy Porterfield

24Mar

By AmyNo Comments

Business Automation, Business Organization & Systems, business systems, email automation, facebook, facebook marketing, online marketing made easy, podcast, productivity, Scale Your Business, Social Marketing Strategies, social media, social media automation, social media marketing, standard operating procedures, time management, Virtual Assistant

#753: 5 Time Saving Automations Every Entrepreneur Should Have – Amy Porterfield

Listen on… Save time and money with day-to-day task automation in your online business. Creating automation in your business can help you streamline your tasks and save time every single day. Whether you’re a business owner just starting out or a seasoned entrepreneur, building automation systems in your business is key to helping you delegate and create processes that will help you succeed. The bonus? When you create automation in your business you’ll also have the flexibility in your schedule you’ve always dreamed of. I know, I know, you might be thinking, “But Amy — this sounds too good to be true!” And while it may seem like a miracle for your business, I can assure you that with just a little patience and follow through with the step-by-step process I give you, automation will ...

X Offers Trip to Mars in March Madness Competition

14Mar

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing

X Offers Trip to Mars in March Madness Competition

So, this is something. Today, X has announced a March Madness “Bracket Challenge”, in partnership with Uber Eats, with the grand prize for a perfect March Madness bracket being a trip to Mars onboard one of Elon’s yet-to-be-built rocket ships. Yep, a trip to Mars. That’s definitely going to happen, definitely sometime in the next decade. As per X: “Basketball fans can now compete for a chance to win a trip to Mars - yes that’s right, a trip to Mars on SpaceX's Starship vehicle for the perfect bracket, or a $100,000 cash prize if there is no perfect bracket.” Mars. Yep. I mean, I get why people are so high on Elon, based on the various projects that he’s been involved with that have defied expectation, or expanded what’s possible with certain technologies. But it still amazes me that pe...

Hootsuite CEO Irina Novoselsky on marketing to Gen Z

4Mar

By Irina NovoselskyNo Comments

instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, youtube

Hootsuite CEO Irina Novoselsky on marketing to Gen Z

Around this time every year, I like to reflect on my upbringing. I moved to the US from Ukraine at a young age, and my parents had less than $300 in their pocket to start an entirely new life. It shaped the way I see the world — and the way I approach business, even to this day. It also taught me the value of adaptability and being open to new perspectives. These are two skills that leaders need now more than ever as we experience a massive shake-up in the business world, thanks to a generation that’s turning the status quo on its head. Yes, I’m talking about Gen Z, the group responsible for breaking the marketing funnel and making the business playbooks we use every day obsolete. It’s why I dedicated four months speaking to over 500 Gen Zers working at B2B organizations. Keep scr...

Infrastructure Maintenance – Maintenance details – Wistia

22Feb

By WistiaNo Comments

Social Marketing Strategies, social media, social media marketing

Infrastructure Maintenance – Maintenance details – Wistia

Infrastructure MaintenanceScheduled for February 02, 2025 at 2:00 PM – 3:54 PMAffectsEditUnder maintenance from 2:00 PM to 3:54 PMEncodingUnder maintenance from 2:00 PM to 3:54 PMUploadsUnder maintenance from 2:00 PM to 3:54 PMCompletedFebruary 02, 2025 at 3:54 PMCompletedFebruary 02, 2025 at 3:54 PMThe infrastructure maintenance is completed. All services are operational.UpdateFebruary 02, 2025 at 3:09 PMIn progressFebruary 02, 2025 at 3:09 PMInfrastructure Maintenance is ongoing, but there is no active service interruption. It is expected that there will be a brief interruption in the near future during a cut over.In progressFebruary 02, 2025 at 2:00 PMIn progressFebruary 02, 2025 at 2:00 PMMaintenance is now in progressPlannedFebruary 02, 2025 at 2:00 PMPlannedFebruary 02, 2025 at 2:00 ...

2Feb

By AmyNo Comments

ai for business, AI playbook, AI prompts, AI strategies, Business Automation, Business Organization & Systems, chatgpt, Claude, content creation, custom gpt, facebook, facebook marketing, knowledge base, online marketing made easy, podcast, rick mulready, Scale Your Business, Social Marketing Strategies, social media, social media marketing

What Entrepreneurs Need to Know Today

Listen on… Mastering AI basics, leveraging ChatGPT and Claude, and creating custom workflows for your business. If you’re feeling overwhelmed by AI or worried you’re behind on best practices, this episode is for you! I’m thrilled to welcome back my good friend Rick Mulready, who many of you might remember from our episodes on Facebook ads back in the day. Now, he's crushing it as the founder of the AI Playbook community, where he helps entrepreneurs leverage AI to streamline their businesses. In this candid conversation (where I literally didn’t look at my outline once – can you believe it?), Rick breaks down how to structure prompts and configure custom GPTs in a way that actually makes sense. Trust me, you don’t have to be a tech genius to implement these strategies because Rick goe...

Meta’s Planning to Launch New Smart Glasses, Ahead of AR Expansion

23Jan

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing

Meta’s Planning to Launch New Smart Glasses, Ahead of AR Expansion

Meta’s AR glasses are set to take another step forward this year, with the latest reports on the company’s moves providing some more insight into its wearables planning. According to a new report from Bloomberg, Meta’s planning to release a new version of its current smart glasses later this year, aimed specifically at athletes, with the device’s data tracking elements to help improve performance feedback. Meta’s athletic sunglasses will reportedly be based on Oakley’s “Sphaera” style, and will come with a single camera, in the center of the frame, in order to reduce weight. Oakley is owned by EssilorLuxottica, the same company that owns Ray Ban, which Meta has already partnered with on its first smart glasses. Meta also reportedly invested in the company last year, solidifying that part...

24 simple ways to increase Facebook engagement (free calculator)

13Jan

By Stacey McLachlanNo Comments

Calculator, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, Strategy, tiktok, twitter, youtube

24 simple ways to increase Facebook engagement (free calculator)

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach. Engagement helps boost your News Feed placement based on the Facebook algorithm. Plus, likes and shares expose your posts to your audience’s extended network. Strong engagement indicates that your audience cares about what you have to say. And an engaged audience that wants to interact with your brand is something every marketer should aim for. ...

Anticipation Marketing: Crushing Your Next Launch Without Being Salesy : Social Media Examiner

24Dec

By Michael StelznerNo Comments

Expert Interviews, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, Social Media Strategy

Anticipation Marketing: Crushing Your Next Launch Without Being Salesy : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

14Dec

By Abhas MathurNo Comments

Blogs, Review Management, Social Marketing Strategies, social media, social media marketing

How to Embed Google Reviews

There are many upsides to displaying your customer’s positive Google reviews on your website. When people visit your website, what they see will leave a lasting impact on them. 87% of the time, whether someone decides to visit you again depends on your reviews. Therefore, embedding Google reviews on your website is crucial for building trust with potential customers. Reviews provide social proof, showcase your business’s credibility, and can significantly influence purchasing decisions, helping you attract more visitors and convert them into loyal customers. In this blog, we will discuss the benefits of embedding Google reviews on your website and also look at how to do so easily. Benefits of Embedding Google Reviews For Your Business Google Review widgets help to enhance the appeal of you...

#737: 3 Reasons I Committed to Hosting 2 In-Person Events in 30 Days – Amy Porterfield

4Dec

By AmyNo Comments

audience connection, business strategy, facebook, facebook marketing, in-person event, live events, mastermind, new offer, online marketing made easy, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing, Webinars

#737: 3 Reasons I Committed to Hosting 2 In-Person Events in 30 Days – Amy Porterfield

Listen on… Hosting transformational in-person events, connecting deeper with your audience, and launching offers that align with your goals. My friend, putting yourself out there and trying something new in your business can lead to so many incredible results! But, it’s super important to be thoughtful about what you take on. So, in today’s episode, I give you a behind-the-scenes look at one of the biggest decisions I made this year – hosting 2 in-person events that completely changed the way I connect with and support my audience. After four years of no live events, I finally stepped out of my introverted comfort zone to create programs that felt exciting, meaningful, and in alignment with my long-term business goals. If you’ve ever wondered when it’s the right time to launch a new o...

24Nov

By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, twitter

Is Threads Really Scared of Bluesky?

Is Threads really concerned about the rise of Bluesky? Well, yes and no, though it depends on what exactly you mean by “concerned” in this context. First off, to clarify the situation, Twitter clone app Bluesky, which was originally launched as an internal Twitter project, and is staffed by former Twitter employees, has jumped from 9 million users in September, to 20 million today. Now, 20 million is still a long way off of Threads’ 275 million actives, so it’s not like Bluesky is suddenly breathing down Threads’ neck on overall popularity, while neither app is anywhere close to X, which claimed that it’s now up to 570 million monthly actives back in July. But it does seem like Threads is at least a little concerned, based on its sudden roll-out of a heap of new updates (several of whi...

The 15 social media trends that will shape your 2025 strategy

14Nov

By Karolina MikolajczykNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, Report, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Social media trends, Strategy, tiktok, twitter, youtube

The 15 social media trends that will shape your 2025 strategy

Welcome to social media in 2024, where trends go from brat to demure in a matter of days. Brands push creative boundaries while social audiences’ attention spans tank. Add generative AI, TikTok Shops, and the ever-growing expectation for social to drive business impact to the mix, and it’s enough to make even the savviest marketer’s head spin. But no need to spiral, friends. We’ve got solutions. Here are the top 15 social media trends you need to know heading into 2025 — and actionable tips to help you bring them to your accounts. Bonus!!! Get our 2025 Social Media Trends report for the insights...

Issues with polls and slideshows in webinars

4Nov

By WistiaNo Comments

Social Marketing Strategies, social media, social media marketing

Issues with polls and slideshows in webinars

YouTube for Businesses: A Step-by-Step System for Success : Social Media Examiner

25Oct

By Michael StelznerNo Comments

Expert Interviews, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, youtube

YouTube for Businesses: A Step-by-Step System for Success : Social Media Examiner

How to Schedule TikTok Posts on Mobile and Desktop in 2024

15Oct

By Megha SharmaNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How to Schedule TikTok Posts on Mobile and Desktop in 2024

Are you a social media manager fed up with sharing posts on Tiktok in real time? In this scrabbled situation, the only solution is learning how to schedule TikTok posts. It will give you the power to plan ahead and maintain a consistent flow of content without last-minute stress. While TikTok’s native scheduling feature may seem like a treat to social media marketers, it has its fair share of limitations. But fret not. There is a tool that doesn’t leave you feeling stuck in a time wrap. Stick around to learn how to schedule your post in just a few minutes with zero limitations. How to Schedule TikTok Posts ( 4 Ways) There are numerous ways you can schedule your Post on TikTok. Here are different options you can use to schedule your post: Native App: Instagram native feature can be used to...

#720: Start Small: How 50 Email Subscribers Can Change Your Business TODAY – Amy Porterfield

5Oct

By AmyNo Comments

connect with audience, Convert, email list building, Email Marketing, facebook, facebook marketing, lead magnet, list building, New Business Owner, Online marketing, online marketing made easy, podcast, Sara Mayer, Social Marketing Strategies, social media, social media marketing

#720: Start Small: How 50 Email Subscribers Can Change Your Business TODAY – Amy Porterfield

Listen on… Building your email list from the ground up to scale your online business to new heights with Sara Mayer.: Ready to have a 10,000 subscriber year? Register for my FREE email marketing workshop today! Raise your hand if you've ever worried about annoying your email list with too many marketing emails. Trust me, we've ALL been there! It's such a common challenge for new business owners, my friend. But once you understand just how valuable email marketing really is, you'll never think twice about hitting “send” again! To help guide you through the ins and outs of email marketing, I've invited the fabulous Sara Mayer. Sara is a productivity consultant who grew her list of just 50 subscribers into a thriving community of over 10,000 engaged fans. And she's here to share all her...

TikTok Announces Shut Down of Separate TikTok Music App

25Sep

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Announces Shut Down of Separate TikTok Music App

In news that will impact… well, very few people in all honesty, TikTok has announced that it’s shutting down its separate “TikTok Music” streaming app, after various operational challenges and limited user interest. TikTok Music was initially launched in India in late 2019, under its original name “Resso”, which aligned with TikTok’s own meteoric rise in the nation. And while TikTok was banned in India in 2020, somehow, Resso avoided the same restriction. Yet, even so, Indian users didn’t show a lot of interest in TikTok’s own streaming provider. And when the app was eventually banned by Indian authorities earlier this year, it was pretty much already on the outs as a viable alternative in the region. TikTok renamed Resso to “TikTok Music” last year (which may have led to its ban in I...

The 10 best AI copywriting tools (free and paid!) in 2024

15Sep

By Sarah IsraelNo Comments

ai, content creation, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

The 10 best AI copywriting tools (free and paid!) in 2024

If it seems like AI copywriting is everywhere these days, that’s because it is: AI is generating content left and right, from blog idea generators and Instagram caption makers to e-commerce chatbots that can issue a refund for your latest order. Like it or not, using AI to create content can save you a ton of time and money. Two things we all love, right? If you’re worried that AI copywriting tools are coming for your gig, let us put your mind at ease: These tools are only as powerful as the person using them. Besides knowing how to leverage AI to write content, you need to know when to use AI copywriting to maximize its usefulness and when your smart and creative brain is the better tool for the job. Keep reading to learn the right time to use AI copywriting tools in your work and t...

Issues purchasing and adjusting payment settings

5Sep

By WistiaNo Comments

Social Marketing Strategies, social media, social media marketing

Issues purchasing and adjusting payment settings

Leveraging Emotions in Your Facebook Ads for Better Results : Social Media Examiner

26Aug

By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Leveraging Emotions in Your Facebook Ads for Better Results : Social Media Examiner

How to Post on All Social Media at Once Using a Tool?

16Aug

By Megha SharmaNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, linkedin, pinterest, reddit, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

How to Post on All Social Media at Once Using a Tool?

Do you find yourself struggling for hours to manage multiple social media platforms? It can be overwhelming to keep up with all the accounts and juggle posts from Facebook to Instagram, TikTok to Reels, and more. What if there was a way to streamline this approach, save time, and maintain a consistent social media presence? What if there was a way to post on all social media at once? It might sound too good to be true, but it’s possible. In this blog, we will take you behind the scenes of cross-posting and dig into whether this approach is really the ultimate solution for struggling social media marketers. We’ll also explore what needs to be checked before and after posting to ensure the highest reach. So, let’s get started! Things to Check Before You Post to Multiple Social Media at Once ...

#702: 6 Online Income Opportunities You Can Start Today – Amy Porterfield

6Aug

By AmyNo Comments

Coaching, Digital Courses, digital products, diversity revenue, entrepreneurship, facebook, facebook marketing, New Business Owner, Online Business, online marketing made easy, podcast, recurring income, Scale Your Business, Social Marketing Strategies, social media, social media marketing

#702: 6 Online Income Opportunities You Can Start Today – Amy Porterfield

Listen on… Here are 6 proven methods for generating passive income online with or without a digital course. If you know anything about me at all, you know I'm literally the biggest advocate for creating and launching digital courses to bring in recurring revenue for your online business. But guess what? (Drum roll, please…)There are other methods, too! In this episode, I'm so excited to dive into a topic I'm super passionate about – different ways to make money online. Buckle up because today I'm revealing my top 6 ways to generate passive income online, with or without a digital course! Plus, I share some real-life success stories pulled straight from my Digital Course Academy students that prove these methods really work. I'm telling you – this conversation is jam-packed with so muc...

27Jul

By Andrew HutchinsonNo Comments

reddit, Social Marketing Strategies, social media, social media marketing

Reddit Launches Lead Generation Ads

Reddit has launched its own version of Lead Gen Ads, which will enable marketers to gather prospective customer info direct from their promotions in the app. As you can see in this example, Reddit’s Lead Gen Ads function pretty much as you would expect. The ads include a “Sign Up” CTA (or similar), which, when clicked, takes the user through to a sign-up form, where they can enter their details. Reddit says that this updated ad format is better aligned with mobile users, and includes elements like auto-population of the email field “for a frictionless user experience.” And early testers have driven good response: “During beta testing, advertisers across various industries experienced improvements in lead quality and campaign performance. LaunchDarkly, a feature management platform that...

22Jul

By Guarav SharmaNo Comments

audience engagement, Blog, Brand Awareness, Brand Strategy, Consumer behavior, content, content creation, content marketing, Content Marketing Resources, Content Strategy, Digital Marketing, digital mkt, engagement, Influencer Marketing, Internet marketing, long-form, marketing campaign, marketing tips, Online Marketing, online presence, SEO, SEO optimization, short-form, Small Business, social media, social media marketing, video content, video marketing, video strategy

Navigating the Video Marketing Maze: Short-Form vs. Long-Form

Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos, there is no one-size-fits-all answer about the ideal video length. However, this should not deter you from creating an effective video strategy. In 2023, people watched an average of 17 videos per day, highlighting the influence of video content in today’s digital landscape. Both short-form and long-form videos offer unique advantages and come with their set of challenges. Join me as I uncover the benefits and limitations of each video format to help you make informed marketing decisions. What are Short-Form Videos? Short videos typically range from 30 seconds to less than 10 minutes long. T...

The Best Time to Post on LinkedIn in 2024 (And Why)

17Jul

By Hannah MacreadyNo Comments

instagram, linkedin, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social media scheduling, Strategy

The Best Time to Post on LinkedIn in 2024 (And Why)

Wondering what the best time to post on LinkedIn is in 2024? Social media posting times vary from brand to brand, audience to audience, but there is one thing we know for sure: if you want your posts to be seen and engaged with, you need to post them when your audience is most active. If you don’t time your posts correctly, you’ll end up speaking to an empty room — and an empty room can’t talk back, or follow your brand, or buy your products. Keep reading to learn more about the overall best times to post on LinkedIn, and how you can discover the right time for your brand. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. ...

How to Optimize Agency Marketing With AI : Social Media Examiner

27Jun

By Lisa D. JenkinsNo Comments

AI tools, Expert Interviews, How To, marketing agency show, podcast, Social Marketing Strategies, social media, social media marketing

How to Optimize Agency Marketing With AI : Social Media Examiner

How to Plan and Organize Your Instagram Content Calendar?

17Jun

By Megha SharmaNo Comments

Blog, How-Tos, instagram, Social Marketing Strategies, social media, Social Media Engagement, social media marketing

How to Plan and Organize Your Instagram Content Calendar?

Have you ever wondered how some brands are so consistent on Instagram? It seems crazy how they pump out engaging and trendy content daily. Maybe you have heard of something called an Instagram content calendar! If you are struggling to keep up with your Instagram posts and not creating consistent content, you also need to create a calendar for your Instagram. You don’t need to think, what do I create next? Do I need anything else for this post, or when was this post supposed to come out? You are completely liberated from the mental space that was occupied by these questions once you start using an Instagram content calendar. So, if you are looking for the easiest way to create an Instagram calendar, you have stepped in the right place. In this blog, we will see how to create a content cale...

#686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media – Amy Porterfield

7Jun

By AmyNo Comments

confidence, content marketing, entrepreneurship, facebook, facebook marketing, life coach, media content, media pitch, media strategy, mindset, online marketing made easy, podcast, Social Marketing Strategies, social media, social media marketing, susie moore

#686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media – Amy Porterfield

Listen To My Latest Podcast Episode: #686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media Listen To My Latest Podcast Episode:#686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media

Instagram’s Experimenting With a New Way to Engage with Trending Memes

28May

By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Instagram’s Experimenting With a New Way to Engage with Trending Memes

Instagram’s keen to tap into the power of participatory content, as an avenue to get more people posting more often, this time via popular memes, and making them easier to interact with in the app. As you can see in this screenshot example, posted by app researcher Radu Oncescu, Instagram’s working on a new “Memes” option within its Reels editing tools, which would enable you to add popular meme elements into your clips. The meme option would give you access to a range of popular, animated meme elements, which could then be overlaid on your Reels to give them a more topical, engaging element. That could be a popular option, providing a simple way for users to engage with trending meme templates. I mean, IG would also have to keep updating the listing regularly, in order to keep it relev...

How to Get Verified on Instagram in 2024

18May

By Sarah IsraelNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, youtube

How to Get Verified on Instagram in 2024

If you’ve ever wondered how to get verified on Instagram, relax: you no longer need to be super famous (or super rich) to earn Instagram verification. So if you want to get that coveted blue badge, you’ve come to the right place! We’ll walk you through what Instagram verification means, who’s eligible for verification, and offer our top tips for getting verified on Instagram. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial What does Instagram verification mean? Instagram verification is the...

Live event screen sharing is experiencing degraded performance

8May

By WistiaNo Comments

Social Marketing Strategies, social media, social media marketing

Live event screen sharing is experiencing degraded performance

Remaining Relevant in an AI World : Social Media Examiner

28Apr

By Michael StelznerNo Comments

AI tools, Expert Interviews, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Remaining Relevant in an AI World : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 242,000 marketers!

7 Proven Ways to Convert Social Media Followers into Customers

18Apr

By Archana PriyadarshiniNo Comments

Blog, facebook, facebook marketing, instagram, Lead Generation, Social Marketing Strategies, social media, social media marketing, twitter

7 Proven Ways to Convert Social Media Followers into Customers

If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. But is that enough? Not quite. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. Your business could have a huge fan following. But if your followers fail to convert, the entire marketing strategy becomes pointless. For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). What is it that stops these living advocates of your brand from converting? There are obviously some shortcomings in your social media strategy t...

#671: A Look Inside My Membership: Momentum

16Apr

By AmyNo Comments

Business Organization & Systems, Community, course memberships, deliverables, entrepreneurship, member retention, memberships, Online Business, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing

#671: A Look Inside My Membership: Momentum

Listen on… How my exclusive Momentum membership has scaled my business and upleveled my community. Today's episode is very close to my heart because I’m sharing something with […] The post #671: A Look Inside My Membership: Momentum appeared first on Amy Porterfield | Online Marketing Expert.

15Apr

By Rhonda BradleyNo Comments

Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

How to increase brand awareness on social media

By Rhonda Bradley April 11, 2024 Social media brand awareness can deliver huge advantages to businesses. A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. With the right approach, all those benefits can translate to big profits and a healthy ROI for your business. But in a world where nearly 5 billion people upload 2 billion photographs and videos to social media daily, finding a way to stand out can be challenging. Fortunately, you don’t have to wonder how to get noticed on social media because we’ve got answers for you in the guide below. I reached out to several industry experts who shared first-hand experience and creative tips for building brand awarenes...

Meta Tests DMs on Threads via Instagram Inbox

14Apr

By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, twitter

Meta Tests DMs on Threads via Instagram Inbox

Good news: You’ll soon be able to send DMs on Threads. Bad news: They won’t be via a dedicated Threads inbox. This week, Meta launched a new live test of DMs on Threads, with some users seeing a new “Message” CTA button on Threads profiles. As you can see in this example, shared by Chris Messina, the new Threads DM option will technically enable you to send messages to users via the app. But as you can see in the bottom prompt, that message won’t be via Threads itself. Instead, you’ll actually be sending your DM to their Instagram inbox. Which is not so bad. I mean, it’s still a DM option within Threads, providing an advanced connection process within the app. But many will be disappointed that Threads isn’t getting its own DM inbox, which, as a replica of Twitter, would bring it more ...

13Apr

By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, social commerce, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

Easy Guide + Tips for Results in 2024

The mall is out. Shopping on social media is in. And you may not be able to buy a soft pretzel or smell free samples of perfume on Instagram (yet), but IG is making its case for being the go-to sales channel in 2024. Selling on Instagram embraces social shopping, the practice of selling products directly on social media. A 2023 survey by Rakuten Insight in India found that 74% of women and 68% of men prefer shopping on Instagram to shopping on any other app (sorry Facebook, Youtube and TikTok). And another 2023 report by PYMNTS.com concluded that 21% of the consumers that use Instagram to browse goods and services end up purchasing the products they find. Selling on Instagram pays—especially when you’re using the best practices, expert marketing advice and kickass ads. Here’s how to ...

2 Ways to Take Back the Power in Your Business: Part 2

12Apr

By Christene MarieNo Comments

Blog, Bottom line, Business control, business strategy, Competition, content marketing, Customer relations, Digital Marketing, digital mkt, ecommerce, Entrepreneur Interviews, entrepreneurship, goal setting, Internet marketing, leadership, Marketing, Marketing Agencies, Marketing Management, Online Marketing, Self-awareness, SEO, Social, social media, social media marketing

2 Ways to Take Back the Power in Your Business: Part 2

Before we dive into the second way to assume power in your business, let’s revisit Part 1. Who informs your marketing strategy? YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below? Competitors: Their advertising and digital presence and seemingly never-ending budgets consume the landscape. Colleagues: Their tried-and-true proven tactics or lessons learned. Customers: Their calls, requests, and ideas. Considering any of the above is not bad, in fact, it can be very wise! However, listening quickly becomes devastating if it lends to their running our business or marketing department. It’s time we move from defense to offense, sitting in the driver’s seat rather than allowing any of the 3 Cs ...

Interactive Posts: Steal these ideas and say goodbye to boring social media

10Apr

By Rhonda BradleyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

Interactive Posts: Steal these ideas and say goodbye to boring social media

By Rhonda Bradley April 9, 2024 Have you ever dreamed about waking up to discover that your brand’s social media page went viral overnight? Or that, within a few months, you were able to build a highly engaged audience that feels like a real community?Social media success happens on different timelines, but there’s one thing you can count on: Interactive content is one of the most reliable ways to get there. Whether you’re looking to expand reach and awareness, grow your audience, or drive traffic and conversions, engagement is the key to making it happen on social media. Keep reading for creative and popular ideas on how to create interactive content for your brand. You’ll find ideas and suggestions, plus insights, stories, and tips from people with first-hand experie...

The Ultimate TikTok Video Size Guide for 2024

9Apr

By Megha SharmaNo Comments

Blog, Social Marketing Strategies, social media, social media marketing, tiktok, video marketing, youtube

The Ultimate TikTok Video Size Guide for 2024

Launched in 2016, TikTok has more than 1 billion monthly active users from over 200 countries today. Initially, the platform established a name with the TikTok video length limit of 15 seconds. However, experimenting with the best length for TikTok videos has become paramount as the platform evolves. It is closely related to the TikTok algorithm, as every content is prioritized based on the video limit. So, to go viral, understanding the pattern of audience attention span and mastering the art of TikTok video dimensions and sizes are crucial for optimum TikTok marketing. In this guide, you will discover the various TikTok video lengths and learn how to optimize and publish your videos to resonate with the audience for the highest reach. Let’s equip you with the latest TikTok video size. Ti...

#668: Secrets from a Multi-Million Dollar Marketing Team

7Apr

By AmyNo Comments

content marketing, data refinement, launch marketing, launch process, Marketing Trends, mindset shift, odcast, Online marketing, Social Marketing Strategies, social media, social media marketing

#668: Secrets from a Multi-Million Dollar Marketing Team

Listen on… Standing out in the online marketing world by adapting to the trends and innovating your launch process! My friend, I totally understand how hard you’re working […] The post #668: Secrets from a Multi-Million Dollar Marketing Team appeared first on Amy Porterfield | Online Marketing Expert.

12 Facebook Ad Metrics Worth Your Attention

7Apr

By DigitalMarketerNo Comments

Advertising Metrics, Analytics & Data, Blog, Business Metrics, Campaign Optimization, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, facebook, Facebook Ads, Internet marketing, Marketing Analytics, Marketing Strategy, Online Marketing, paid advertising, ROI Measurement, social media, social media advertising

12 Facebook Ad Metrics Worth Your Attention

Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics. Every day, my team at MeasurementMarketing.io answers dozens of questions from business owners and agencies about this topic. I read somewhere that metric X is important but is that true? Why would I even track metric Y? Can I really ignore metric Z? These kinds of questions are important, but they are often asked at the wrong moment. The key to understanding which Facebook Ad metr...

Meta Updates AI Labeling Policy to Expose Generated Content in its Apps

6Apr

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Meta Updates AI Labeling Policy to Expose Generated Content in its Apps

Meta’s updating its AI content labels to ensure that a broader range of synthetic content is being tagged, in response to a growing flood of generative AI posts in the app. Over the past few months, more and more AI engagement bait has been showing up on Facebook, and has also been generating a heap of engagement. Like, even the slightest level of scrutiny would reveal that this is not a real image. But Facebook is used by billions of people, and not all of them are going to zoom in, or have the digital literacy to even be aware that generative AI can even be used in this way (as denoted by the 6.9k Likes on this post). As such, Meta’s updating its AI labeling policies to ensure that more AI-generated content is tagged and disclosed accordingly. As per Meta: “Our existing approach is t...

How to Safely Use AI for Marketing in 2024

4Apr

By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, twitter

How to Safely Use AI for Marketing in 2024

Artificial intelligence is one of the hottest topics in marketing right now. And for good reason. The possibilities for this relatively new technology seem almost limitless. In particular, generative AI – which creates new content – has made massive strides in the last 18 months. Of course, with every new tool comes concern about the impact on consumers and the public. For marketers, AI compliance concerns may put a bit of a damper on the wild speculation about AI’s capabilities. In this post, we’ll look at the AI-specific regulatory frameworks that already exist, along with those currently in development. We’ll give you the information you need to take advantage of AI tools in your marketing work without running into regulatory AI compliance issues. ...

15 Social Media Marketing Tips to Elevate Your Strategy

1Apr

By Irina WeberNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

15 Social Media Marketing Tips to Elevate Your Strategy

Having more than 4 billion users, social media marketing is the new norm. Businesses, irrespective of the niche, are busy perfecting their social media marketing plan to get quality traffic, rigorous customer engagement, and drive sales. But is being on social media enough? Of course not! It is a worrisome concern for marketers to scale rapidly and gain mass visibility when the competition is this stiff. Despite this, you can be a sensational hit on social media. It has a global penetration rate of 57%. This means that more than half the world’s population is active on social media! The only catch is you have to leverage the right strategies into making your social media marketing plan. So here we are to help you explore the best social media marketing tips for businesses to bridge the gap...

#665: Trends And Strategies For Membership Businesses In The World Of AI With Stu McLaren – Amy Porterfield

30Mar

By AmyNo Comments

ai, AI tools, course memberships, Digital Courses, facebook, facebook marketing, memberships, Online Business, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing, stu mclaren

#665: Trends And Strategies For Membership Businesses In The World Of AI With Stu McLaren – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Elon Musk Says Users With a Lot of Verified Followers Will Get Free Checkmarks

28Mar

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, twitter

Elon Musk Says Users With a Lot of Verified Followers Will Get Free Checkmarks

A lot of people with big followings are about to get their X (formerly Twitter) checkmarks back, whether they want them or not. It seems that X owner Elon Musk is trying yet another angle to boost X subscriptions, this time by giving them away to users with high follower counts in the app. Going forward, all ???? accounts with over 2500 verified subscriber followers will get Premium features for free and accounts with over 5000 will get Premium+ for free— Elon Musk (@elonmusk) March 28, 2024 Well, high verified follower counts that is. As outlined by Musk, users with over 2,500 paying users following them will now get X Premium for free, while those with 5,000 blue tick accounts among their audience will get X Premium+ for free. Why? Well, presumably Musk believes that more people wil...

11 Time-Saving Social Media Collaboration Tools

26Mar

By Sam LauronNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Social Media Tools, Strategy, twitter, youtube

11 Time-Saving Social Media Collaboration Tools

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page. Below, we rounded up the top social media collaboration tools and the features to look for if you want to take back your time. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. ...

2 Ways to Take Back the Power in Your Business: Part 1

26Mar

By Christene MarieNo Comments

Blog, Bottom line, Business control, business strategy, Competition, content marketing, Customer relations, Digital Marketing, digital mkt, ecommerce, email outreach, Entrepreneur Interviews, entrepreneurship, goal setting, Internet marketing, leadership, Marketing, Marketing Agencies, Marketing Management, Online Marketing, Self-awareness, SEO, Social, social media, social media marketing

2 Ways to Take Back the Power in Your Business: Part 1

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year. I needed to take back control of my business. And I am charging you to do the same. While I have provided two strategic ways to do so, the first outlined below and the second outlined in this blog post, it is critical that we first identify the root issue. Why are you and I not operating in the driver’s seat of our marketing and/or businesses? Three fundamental core challenges come in the form of 3 Cs: Competition, Colleagues, and Customers. Who Are You Listening To? 1. Competition We know the feeling all too well. We feel a pit in our stomach or a slight racing of the heart when ou...

Hubspot integrations may be unavailable – Incident details – Wistia

25Mar

By WistiaNo Comments

Social Marketing Strategies, social media, social media marketing

Hubspot integrations may be unavailable – Incident details – Wistia

Hubspot is currently experiencing an outage for some customers; as a result, some Wistia users may see delayed receipt of information through their Hubspot integrations. Users can follow Hubspot's outage updates at their status page: https://status.hubspot.com/incidents/590gy6mpxjhk

How to Schedule a Reel on Instagram? [Advanced Tools & Tips]

23Mar

By Megha SharmaNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, youtube

How to Schedule a Reel on Instagram? [Advanced Tools & Tips]

Reels are a significant part of Instagram and generate the highest engagement on the platform. So, innovation with the reel is vital for those who want to stand out. There was a time when Instagram was all about sharing what you were up to then and there. But as social media evolved, so did this platform, and scheduling content became a thing. As this industry got bigger and busier, people started looking for clever ways to stay consistent and grow by learning how to schedule a reel on Instagram. The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. When you want to schedule Instagram reels, there are many options to choose from. However, before that, you must know how to use them and ...

#663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies – Amy Porterfield

21Mar

By AmyNo Comments

automation, Business Organization & Systems, customer experience, customer service, cx, efficiency, email overwhelm, facebook, facebook marketing, podcast, Social Marketing Strategies, social media, social media marketing

#663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies – Amy Porterfield

Listen To My Latest Podcast Episode: #663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies Listen To My Latest Podcast Episode:#663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies

5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI

21Mar

By Guarav SharmaNo Comments

Blog, content marketing, Conversion Optimization, customer support, Digital Marketing, Digital Marketing Software, digital mkt, ecommerce, Internet marketing, Market Trends, Marketing Tools, Online Marketing, ROI, SEO, Social, social media, social media marketing, User Experience

5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI

The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade. With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub. So which tools should you use to get an edge? You don’t need to spend time researching the best tools. In this article, I’ll introduce you to five digital marketing tools that can boost your efforts and give you an edge ove...

20Mar

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Pokes Are Back on Facebook (Sort of)

Pokes are back, and so is the nostalgia of a magical time when Facebook was new and fresh, and not the scourge of democracy, eating up the data of 3 billion unwitting tributaries across the population diaspora of the planet. Back on early Facebook, when the site looked like this: Poking people was a prominent feature. You can see the “Poke him!” option beneath the profile image here. What’s a poke? Well, nothing. You poke a person, they poke you back. It’s like the least interactive interaction you can have, but it was also a fun way to maybe flirt, let somebody know you’re thinking of them, etc. But then, the era of the poke faded. People got annoyed with the random “Jeff poked you” notifications, and in 2011, Facebook relegated the poke option to the wastelands of your deep settings,...

Social Media Sentiment Analysis: Tools + 3-Step Method

18Mar

By Hannah MacreadyNo Comments

facebook, facebook marketing, Guide, instagram, Social listening, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Social Media Sentiment Analysis: Tools + 3-Step Method

Curious about what people really think of your brand, products, or campaigns? Forget follower counts and shares—social media sentiment analysis is the key. Sentiment analysis on social media lets you monitor online discussions about your brand and competitors in real time. By analyzing sentiment, you can uncover valuable insights into customer perceptions. Ready to dive in? We’ll show you how to conduct a step-by-step social media sentiment analysis with practical tips for improving your social media strategy. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. ...

16Mar

By WistiaNo Comments

Social Marketing Strategies, social media, social media marketing

Data pushed to Hubspot delayed

Top 60 Social Media Influencers in 2024: Who’s Leading the Chart

14Mar

By Sparsh SadhuNo Comments

Blog, Influencer Marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Top 60 Social Media Influencers in 2024: Who’s Leading the Chart

In today’s world, people often discover new products not through TV commercials or newspapers but via the influencers they follow on social media. While scrolling their social media feeds, people stumble upon their favorite influencers showcasing or recommending products and decide to give it a try. Brands leverage this persuasive behavior of the influencers to reach and engage a new audience with a message that resonates with them. However, the challenge for brands and marketers lies in identifying the top social media influencers for their influencer marketing campaigns. With the influencer world so vast, stretching from TikTok beauty coaches to Instagram fashion gurus, finding the right influencer within a niche becomes challenging. That’s why we’ve done the legwork, combing through co...

#660: Learn To Love What It Takes To Get What You Want

13Mar

By AmyNo Comments

entrepreneurship, getting uncomfortable, goals, Inspiration, mindset, motivation, podcast, Social Marketing Strategies, social media, social media marketing, tips for success

#660: Learn To Love What It Takes To Get What You Want

Listen on… Why embracing the uncomfortable moments will always get you closer to what you want. I have a feeling that this episode is going to be exactly […] The post #660: Learn To Love What It Takes To Get What You Want appeared first on Amy Porterfield | Online Marketing Expert.

X Continues to Share Misleading Data Notes, As Third Party Reports Show Declines in Usage

11Mar

By Andrew HutchinsonNo Comments

instagram, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

X Continues to Share Misleading Data Notes, As Third Party Reports Show Declines in Usage

Every time you go to write anything about the platform formerly known as Twitter these days, whether you like it or not, whether you intend to or not, you are also going to be wading into political waters. That’s because Elon Musk has made X into a political story in itself, while any criticism is viewed through the lens of personal hate for Elon, and an effort to stop Musk’s inherently political goals. “You hate free speech” is the most common counter, but in reality, nobody hates free speech, and the vast majority of critics aren’t trying to make a comment on Musk or his stated goals. In fact, those same critics have been just as harsh about Meta, TikTok, Snapchat, etc. But Elon has intentionally tried to make criticism of X a bigger issue than just the flaws at X itself. Yet, it’s di...

2024 Facebook Ad Sizes Cheat Sheet [ALL FORMATS]

9Mar

By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, reddit, Social Marketing Strategies, social media, social media advertising, social media marketing, Strategy, tiktok, twitter, youtube

2024 Facebook Ad Sizes Cheat Sheet [ALL FORMATS]

Social media platforms are always changing, right? So what’s the best Facebook ad size to use in 2024? The truth is… it depends. Facebook offers four main types of ads: Image Video Carousel Collection Each of these categories has many different placement options, from the main Facebook news feed to Reels video ads and everything in between. Plus, they each have their own Facebook ad size and other requirements to abide by.. Here’s your complete cheat sheet of all Facebook ad image sizes in one place, organized by placement. Bookmark it, Slack it to your team, print it out for your secret “social media imposter syndrome” desk drawer folder… I mean, what? Bonus: Get the Facebook advertising cheat sheet for 2022...

How to Get More Views on Instagram: 10 Effective Ways

6Mar

By Chandraveer SinghNo Comments

Blog, instagram, Social Marketing Strategies, social media, Social Media Engagement, social media marketing

How to Get More Views on Instagram: 10 Effective Ways

Are you wondering how to get more views on Instagram? Investing your time, effort, and money into creating Instagram content and seeing it receive views in single digits is disheartening. It’s true that getting noticed on Instagram is becoming increasingly difficult for marketers. With over 2 billion people and 200 million business accounts on Instagram, the competition for audience attention is fierce. However, it’s not impossible. You must play right by the Instagram algorithm and make content that connects with your audience. To do so, you need to follow a few Instagram marketing ways that can get you more views on Instagram. Luckily, we have 10 effective ways you can use to get more views on Instagram posts, stories, and reels. Let’s go! 10 Effective Ways to Get More Views on Instagram...

#657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher – Amy Porterfield

4Mar

By AmyNo Comments

engagement, facebook, facebook marketing, Jenna Kutcher, list building, Online marketing, organic marketing, pins, pinterest, Pinterest trends, podcast, Social Marketing Strategies, social media, social media marketing, traffic

#657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher – Amy Porterfield

Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps

2Mar

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps

Good news for social media managers, and a potentially significant update for Threads engagement overall, with Meta’s Twitter-like platform now live testing its API with selected partners, enabling, among other things, post scheduling in the app. As explained by Jesse Chen, an engineer working on Threads, the Threads team has now partnered with a range of third party platforms on the first stage of live testing for its API, which has been in development for the past few months. As per Chen: “The API currently enables users to authenticate, publish threads, and fetch the content they posted through these tools – and soon, we will enable reply moderation and insights capabilities. We are now testing with a small number of partners - Grabyo, Hootsuite, Social Newsdesk, Sprinklr, Sprout Social...

How to Write Social Media Guidelines for Your Team: 8 Examples

1Mar

By Christina NewberryNo Comments

Employee advocacy, facebook, facebook marketing, instagram, reddit, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, twitter, youtube

How to Write Social Media Guidelines for Your Team: 8 Examples

Social media guidelines are a must for all businesses and brands. Whether or not you use social media at the corporate level, your employees are certainly using social in their private lives. Since work takes up such a large portion of our waking hours, it’s not surprising that people post about their jobs on social media. But if they do so without guidance, they may put both themselves and their employers at risk. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. What are social media guidelines? Social media guidelines are instructions and recommendations for how people connected to a company...

26Feb

By Sparsh SadhuNo Comments

ai, Blog, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter, youtube

Everything You Need To Know

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li, Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement. Instead, it highlights the collaborative potential of humans and AI. When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. Simply put, this duo of human creativity and AI’s capabilities offers marketers a powerful tool to innovate, improve their strate...

#655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima – Amy Porterfield

25Feb

By AmyNo Comments

entrepreneur mindset, facebook, facebook marketing, goals, IT Cosmetics, jamie kern lima, L’oreal, mindset, net worth, podcast, self-worth, Social Marketing Strategies, social media, social media marketing, uplevel business, Worthy book

#655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima – Amy Porterfield

Instagram SEO best practices to increase your reach

25Feb

By Rhonda BradleyNo Comments

Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, SEO, social media

Instagram SEO best practices to increase your reach

By Rhonda Bradley February 20, 2024 If you’ve ever wondered whether your small Instagram account can compete with giant brands on Instagram, this article is for you. Building an audience on Instagram can feel intimidating. Fortunately, understanding Instagram search engine optimization (SEO) can put the power of brand reach in your hands, no matter how small your business or how limited your budget. However, if it seems tougher than ever to gain new followers and engage your audience on Instagram, you’re not imagining things. Instagram, now used by 45% of the world’s population, brings more than 2.4 billion viewers to the platform each month – along with a lot of competition for their attention. And, if you’re still banking on compelling content and hashtags to expand y...

Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

23Feb

By Andrew HutchinsonNo Comments

facebook, facebook marketing, reddit, snapchat, Social Marketing Strategies, social media, social media marketing

Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing. And there are some interesting notes in the data provided. First off, Reddit, which will soon be listed on the New York Stock Exchange under the symbol “RDDT”, claims that it has over 73 million daily active users, and 500 million monthly visitors. Which is a highly unusual split of daily to monthly active usage. In general, most social platforms see a 1:1.8 ratio of daily/monthly users, with some variance. Facebook, for example, has 2.11b DAU and 3.07b MAU (x1.45), while Snapchat has 414m DAU/800m MAU (x1.9). Reddit claims to have a variation of x6.8 DAU to MAU, which is way out of proportion for those averag...

13 Social Media Analytics Tools That Do the Math For You

21Feb

By Shannon TienNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social Media Tools, Strategy, tiktok, twitter, youtube

13 Social Media Analytics Tools That Do the Math For You

Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool. In this article, I’ll cover some of the best free social media analytics tools available, along with some paid options (for the true nerds who want to dive deep on the data and see real returns). Then you’ll be ready to learn which social media metrics are important to track. Not ready to start looking for analytics tools? Get a primer on what social media analytics even is. #1 Analytics Tool for Growth Beautiful reports. Clear data. Actiona...

Facebook Lead Ads: Questions, answers, and how to get started

20Feb

By Kaleigh MooreNo Comments

Digital Marketing, digital mkt, email outreach, facebook, Internet marketing, Learn, Online Marketing, social media

Facebook Lead Ads: Questions, answers, and how to get started

By Kaleigh Moore February 15, 2024 Prices are going up. But it’s not gasoline or eggs at the grocery store that’s the problem. Call it “digital lead inflation.” The cost of finding potential customers is going up fast. And if you’re not careful, you could be priced out of the market. The cost of leads increased 19% year-over-year in one study. Competition is fierce. With leads at a premium, having a lead-generation machine in place is more important than ever. For many businesses, the answer is easy: Facebook Lead Ads. Businesses love Facebook Lead Ads because it makes targeting such a specific audience easy. That may be why the average conversion rate on Facebook ads is over 9%. But not every business is on Facebook. And there are so many options to choose from ...

18Feb

By Chandraveer SinghNo Comments

Blog, Influencer Marketing, Social Marketing Strategies, social media, social media marketing

A Brand’s Guide + Free Template

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. But it shouldn’t end there. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. These contracts transform your informal conversations into official business partnerships with clear terms. However, many marketers enter into partnerships with influencers without a thorough understanding of the legal considerations involved. Without a contract in place, you risk disputes over compensation, intellectual property violations, and other complex issues down the line. In this blog, we will shed light on the legal side of influencer marketing and help you create a social media influencer contract to set clear expectation...

#653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon – Amy Porterfield

16Feb

By AmyNo Comments

audience engagement, community building, Darnyelle Jervey Harmon, facebook, facebook marketing, hosting events, move to millions, planning events, podcast, Social Marketing Strategies, social media, social media marketing, virtual live events, Webinars

#653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon – Amy Porterfield

Listen To My Latest Podcast Episode: #653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon Listen To My Latest Podcast Episode:#653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon

Instagram Adds New ‘People You Follow’ Filter for DMs

14Feb

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Instagram Adds New ‘People You Follow’ Filter for DMs

Instagram has added a new DM filter option for creators, which will enable you to filter your inbox to only messages from profiles that you follow in the app. As you can see in this example, the new “People you follow” option will enable you to prioritize DMs from only the profiles that you’ve chosen to follow, which could make it easier to prioritize personal connection. As explained by Instagram chief Adam Mosseri: “We’re adding a filter for people you follow because maybe you DM a lot of people you don’t follow yet, negotiating deals, figuring out collaborations. But sometimes you just want to focus the experience on people you know, in order to make the experience a bit safer and more positive.” So for people who get a lot of IG DMs, it could be a handy addition, helping to ensure ...

How to Use Facebook Audience Insights for Cost-Effective Ads

13Feb

By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media advertising, Social Media Analytics, social media marketing, Strategy

How to Use Facebook Audience Insights for Cost-Effective Ads

Facebook remains the world’s largest social media platform. That means it has the largest potential advertising audience. But there’s no way you’re going to reach everyone on Facebook with your ads. And realistically, you wouldn’t want to. There’s no point in advertising your business to people who don’t care about the products and services you offer. Enter Facebook audience insights. Using these research tools, you can laser-target your audience to maximize the ROI of your Facebook ad campaigns. Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success. What is Facebook Audience Insights? Fac...

What is AI Instagram Trend? Everything You Need to Know in 2024

9Feb

By Sparsh SadhuNo Comments

ai, Blog, instagram, Social Marketing Strategies, social media, social media marketing, youtube

What is AI Instagram Trend? Everything You Need to Know in 2024

Have you noticed the latest buzz on Instagram? It’s all about the AI trends! From stunning AI-generated art to eye-catching AI filters, photos, and videos, Instagram is embracing artificial intelligence in a big way. These Instagram AI trends aren’t just for technology geeks; these are transforming how everyday users, influencers, and brands create and engage with content. Brands and creators are leveraging these AI trends to connect more effectively with their audiences. But with all this cool tech, there are some questions that often arise, like which AI apps/tools to use, potential copyright implications, or lack of creative post ideas for Instagram AI photos or video trends. Stick around with us, this guide will resolve all your concerns on AI trends and how to capitalize on them. ...

#650: $100 Million Dollar Leads: My 3 Takeaways From Alex Hormozi’s Latest Book

8Feb

By AmyNo Comments

$100 Million Leads, Alex Hormozi, automation, email list building, lead generation strategies, list building, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing

#650: $100 Million Dollar Leads: My 3 Takeaways From Alex Hormozi’s Latest Book

Listen on… Growing your email list through strong leads, automation, and mastering the art of building clientele Have you ever read a book and felt like you just […] The post #650: $100 Million Dollar Leads: My 3 Takeaways From Alex Hormozi’s Latest Book appeared first on Amy Porterfield | Online Marketing Expert.

Facebook Continues to Add Users After 20 Years of Existence

6Feb

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

Facebook Continues to Add Users After 20 Years of Existence

Despite ongoing predictions of its demise, and countless straight up declarations of the same, Facebook is still going strong, and still adding users, despite the app now having been with us for 20 years. Yes, this week marks the 20th anniversary of “The Facebook”, Mark Zuckerberg’s Harvard side project, which went on to become a global powerhouse, which is now used by almost half of all people on the planet. Indeed, as of last count, Facebook now has over 3 billion monthly active users. To put that in perspective, the population of the entire world is around 8 billion, and with 1.4 billion people in China, where Meta’s apps are not available, and around 25% of the global population aged under 15 (you have to be 13 years old to sign up for Facebook), that suggests that the majority of peo...

How to Write a Winning Social Media Proposal [Free Template]

4Feb

By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Template, tiktok, youtube

How to Write a Winning Social Media Proposal [Free Template]

It doesn’t matter what an incredible Instagrammer you are or how TikTok-savvy you may be. If you want to win business as a social media marketer, you don’t just need the skills. You need a convincing social media proposal, too. For solo freelance social media managers and marketing agencies alike, social media proposals are essential for growing your business — so you’d better be prepared to knock it out of the park. Luckily, we’ve got you covered with this step-by-step guide to creating a proposal and a free social media proposal template to help you craft your own in just a few minutes. Quickly create your own social media proposal with our free and easy-to-use template. What is a ...

Unintended scrollbars showing in Live Event audience view

2Feb

By WistiaNo Comments

Social Marketing Strategies, social media, social media marketing

Unintended scrollbars showing in Live Event audience view

9 B2B Influencer Marketing Case Studies and Success Secrets

1Feb

By Megha SharmaNo Comments

Blog, Influencer Marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

9 B2B Influencer Marketing Case Studies and Success Secrets

The power of influencers can turn a brand into a phenomenon and a product into a movement. The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. It offers a road map to navigate success through the competition. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. Influencers are starting to ho...

#648: Age Is Just a Number: Why You Can Still Find Success In Your 40s, 50s And Beyond – Amy Porterfield

30Jan

By AmyNo Comments

aging in business, entrepreneurship, facebook, facebook marketing, mindset, new beginnings, New Business Owner, new career, passion project, podcast, Social Marketing Strategies, social media, social media marketing

#648: Age Is Just a Number: Why You Can Still Find Success In Your 40s, 50s And Beyond – Amy Porterfield

X Looks to Improve Content Moderation After Issues with AI Images and Bot Farms

28Jan

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, twitter

X Looks to Improve Content Moderation After Issues with AI Images and Bot Farms

Content moderation remains a major challenge on X, despite owner Elon Musk insisting that its crowd-sourced Community Notes are the key solution for combatting harmful content. Last week, AI-generated images of singer Taylor Swift being sexually assaulted by NFL fans gained huge traction on X, reaching over 27 million views, and 260,000 likes, before the originating account was suspended. Swift is now reportedly exploring legal action against X and the creator of the content, while X, unable to stop the spread of the pictures, despite that initial suspension, has now banned all searches for “Taylor Swift” in the app in response. Which is not exactly a great endorsement of the effectiveness of its Community Notes approach. And while this content is in violation of X’s Sensitive Media poli...

What Is Social Media Automation? Top Tools and Tips

27Jan

By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Social Media Tools, Strategy, tiktok, twitter, youtube

What Is Social Media Automation? Top Tools and Tips

If you’re like us, you prefer fun jobs over tedious tasks. (Actually, if you were into tedium, you probably wouldn’t be reading this blog in the first place.) That’s why you’re going to love social media automation tools. Social media automation tools allow you to automate boring, time-consuming tasks so you can get back to the fun stuff, like creating stunning content. In this blog, you’ll learn how to automate tasks on social media with tools that help you improve response time, reduce the time spent on repetitive tasks, and give you the insights you need to create more engaging content. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the p...

Users may be experiencing slow connections or errors to Wistia.com

25Jan

By WistiaNo Comments

Social Marketing Strategies, social media, social media marketing

Users may be experiencing slow connections or errors to Wistia.com

An Ultimate Guide to Social Media Influencers: From Why to How?

23Jan

By Anoob P.TNo Comments

Blog, linkedin, Social Marketing Strategies, social media, social media marketing

An Ultimate Guide to Social Media Influencers: From Why to How?

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. Audiences trust influencers for the unique and valuable expertise they bring to the table. So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. We’ve found influencer marketing dramatically expands our brand’s reach and authenticity. Our recent influencer marketing campaign is a testament to that. We at SocialPilot recently collaborated with the truly remarkable Luke Shalom, who is an micro-influencer with over 49K followers. Luke was an absolute gem to work with, and his contributions h...

#645: How To Message Your Digital Product Or Service To Instantly Sell – Amy Porterfield

21Jan

By AmyNo Comments

content marketing, copywriting, facebook, facebook marketing, Marketing, messaging, Online marketing, podcast, sales copy, Social Marketing Strategies, social media, social media marketing

#645: How To Message Your Digital Product Or Service To Instantly Sell – Amy Porterfield

Listen To My Latest Podcast Episode: #645: How To Message Your Digital Product Or Service To Instantly Sell Listen To My Latest Podcast Episode:#645: How To Message Your Digital Product Or Service To Instantly Sell

Is There a Valuable Use Case for Generative AI in Social Apps?

20Jan

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Is There a Valuable Use Case for Generative AI in Social Apps?

While social platforms are super keen to tap into the generative AI trend, I’m not sure that they’ve worked out a good way to truly integrate AI tools in order to complement their core use case just yet. Sure, there are some generative AI elements that have sparked trending interest, like image generation tools, and even certain chatbots, like Snapchat’s ‘My AI’. But for the most part, the AI tools that we’re getting actually detract from the central mission of social apps, in that they reduce the actual social interaction element. Though that is, of course, in a human-to-human sense, and maybe, that’s not actually where things are headed. Are we moving to a new stage of digital interaction, where humans don’t necessarily have to be involved in conversations? Will chatbots eventually en...