linkedin

15Sep By Chloe WestNo Comments

facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Teamwork

How to build a social media team in 2026

Key takeawaysHigh-performing social media teams include strategy, content, community, analytics, and paid roles scaled to your organization’s needs.Social teams connect daily execution to broader business goals like brand awareness, customer experience, and revenue.Team structure matters as much as who you hire—hub-and-spoke, center of excellence, and functional models serve different organizational needs.Building the right team depends on your budget, goals, and skill gaps.AI is reshaping social media teams in 2026 by shifting what each role focuses on and how teams collaborate. What is a social media team? A social media team is responsible for planning, creating, publishing, and managing a brand’s social media presence. A typical social media team includes: Strategists: Set...

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16Aug By Monika AhujaNo Comments

facebook, facebook marketing, instagram, linkedin, marketing strategies, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

Social Media Marketing for Auto Repair Shops (Complete Guide)

I’ve had the same conversation with enough shop owners now that I can usually see it coming before they finish the first sentence. Someone tells me they know they should be doing more with social media. They just haven’t gotten around to it, or they tried it for a few weeks last year and let it slide. I never push back on that part. What I tell them instead is that they’re already sitting on the one thing most businesses spend months trying to manufacture: proof. You fix real cars, in front of real customers, every single day. Social media marketing for auto repair shops isn’t about inventing content. It’s about pointing a phone at what’s already happening in your bay. Despite this the 2022 Ratchet+Wrench Industry Survey found that 20 percent of shop owners have no social media accounts at...

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17Jul By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, youtube

What is Meta Verified? Everything to know in 2026

Key takeawaysMeta Verified is a paid subscription on Instagram, Facebook, and WhatsApp that gives you a verified badge, impersonation protection, direct customer support, and increased reach.Pricing for the Standard plan starts at $11.99/month on the web and $14.99/month on mobile, with separate tiers for individuals and businesses.Meta Verified for Business is now available alongside individual subscriptions, expanding verification across Facebook, Instagram, and WhatsApp.You can still get verified for free if your account qualifies as a notable public figure, celebrity, or brand under legacy verification. What is Meta Verified? Meta Verified is a subscription bundle for creators and businesses on Instagram, Facebook, and WhatsApp. It includes: Account verification (including th...

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17Jun By Om Prakash JakharNo Comments

Blog, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, tiktok

Trending TikTok Sounds & Viral Trends in June 2026

TikTok trends don’t wait for your content calendar. By the time you’ve planned, filmed, and posted, the moment’s already passed. This guide fixes that. Every month, this page tracks what’s trending on TikTok: the sounds gaining momentum, the formats worth recreating, the hashtags driving reach, and the cultural moments shaping content. But tracking trends is only half the problem. The other half is knowing which ones deserve your time, which ones to skip, and how to turn a 15-second format into actual business results. That’s what separates brands that ride TikTok trends from brands that get buried by them. Key Takeaways: TikTok trends have a short shelf life, most peak within 7–10 days of breaking Sound-driven formats have a participation window; format-driven trends last longer Busines...

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17Feb By Monika AhujaNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

How to Create a Social Media Marketing Strategy for Business

Jumping into social media marketing for the first time? You’re definitely not alone. As of late 2025, there are 5.6 billion people on social media, which is approximately two-thirds of the global population, and over 90% of the global internet users.  With numbers like that, it’s clear why brands of all sizes are eager to get a piece of the action.  But here’s the catch: social media marketing can sometimes feel like a giant puzzle where everyone wants to be seen. But given the huge competition on social platforms, mass visibility for businesses certainly becomes a challenge.  This is where the need for a smart social media marketing strategy can help you cut through the noise, focus on the right platforms, and speak to the right audience. In this guide, we’ll break down what social media ...

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18Jan By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social media algorithm, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Everything you need to know

To be loved is to be seen – but when the Instagram algorithm decides how many people see you, sometimes it’s tough to get that love (or even that like). The good news? We’re pulling back the curtain on how the Instagram algorithm works. We’ll walk you through the ranking signals that matter, plus how to optimize your Instagram content for better reach. Bonus!!! Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, X (Twitter), and LinkedIn to get your posts seen by more people. What is the Insta...

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20Oct By Abhas MathurNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, pinterest, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

10 Best Social Media Platforms for Business in 2025 (Pros & Cons)

The first social networking site, Six Degrees, was launched in 1996. Social media has seen tremendous growth since then. And how! With the launch of social networking sites like Facebook, YouTube, and Twitter, the number of people actively engaging in social networking has only risen. The statistics for 2025 show that there are 5.41 billion active social media users worldwide. Marketers today are constantly exploring new ways to engage with this audience. However, with countless platforms available, choosing the one that is right for you is not just restricted to a number game.  To help you decide, we’ve prepared a list of the best 10 social networking websites and apps worth considering. Why do Businesses Need Social Media Marketing The role of social media in businesses’ marketing and br...

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30Sep By Andrew HutchinsonNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Adds More Ad Automation Options for SMBs

LinkedIn has added some new options to make it easier for SMBs to create LinkedIn ad campaigns, including enhanced auto-targeting, AI-generated ad variants, and improved recommendations to help you optimize your LinkedIn campaigns. First off, LinkedIn has improved its auto-targeting tools, which are now able to help you reach the best audience for your ads with fewer inputs. As explained by LinkedIn: “Imagine a small B2B software startup looking to grow. Rather than spending hours tinkering with targeting settings to build a precise audience, the team simply provides LinkedIn with a few key signals - like a URL for what they’re advertising, a list of conversions or customer contacts, or the core industries and job functions they’re looking to reach. From there, Auto-Targeting combines the...

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2Jun By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Tools, Strategy, tiktok, twitter, youtube

13 social media scheduling tools to save tons of time in 2025

Key Takeaways Social media scheduling tools help you plan, schedule, and automate your social posts across multiple platforms with tailored post formats, saving you time and ensuring a consistent posting cadence. Creating and scheduling new posts in advance allows you to reduce errors, encourage team collaboration, and spend more time engaging with your audience. Social media management tools like Hootsuite offer much more than scheduling, including AI-powered content creation, social advertising, and advanced analytics capabilities. Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and any...

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23Apr By Colleen ChristisonNo Comments

education, facebook, facebook marketing, instagram, linkedin, Original research, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Using social media in education: 10 can’t-miss tips

Social media has revolutionized the way we connect and communicate with each other. And not just in our personal lives. Teachers and administrators have realized the potential of using social media in education. Today, the best educators are embracing social media’s role in the classroom. But if you feel overwhelmed by the possibilities, you’re in the right place. There are many advantages of using social media in education. Keep reading for our top tips, including lesson ideas you can steal and tools that can make your life easier. The benefits of social media in education How does social media influence education? The biggest advantage is engagement. And, as any teacher knows, engagement is key to student success. When students get involved in their learning, they learn be...

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4Mar By Irina NovoselskyNo Comments

instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, youtube

Hootsuite CEO Irina Novoselsky on marketing to Gen Z

Around this time every year, I like to reflect on my upbringing. I moved to the US from Ukraine at a young age, and my parents had less than $300 in their pocket to start an entirely new life. It shaped the way I see the world — and the way I approach business, even to this day. It also taught me the value of adaptability and being open to new perspectives. These are two skills that leaders need now more than ever as we experience a massive shake-up in the business world, thanks to a generation that’s turning the status quo on its head. Yes, I’m talking about Gen Z, the group responsible for breaking the marketing funnel and making the business playbooks we use every day obsolete. It’s why I dedicated four months speaking to over 500 Gen Zers working at B2B organizations. Keep scr...

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13Jan By Stacey McLachlanNo Comments

Calculator, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, Strategy, tiktok, twitter, youtube

24 simple ways to increase Facebook engagement (free calculator)

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach. Engagement helps boost your News Feed placement based on the Facebook algorithm. Plus, likes and shares expose your posts to your audience’s extended network. Strong engagement indicates that your audience cares about what you have to say. And an engaged audience that wants to interact with your brand is something every marketer should aim for. ...

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14Nov By Karolina MikolajczykNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, Report, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Social media trends, Strategy, tiktok, twitter, youtube

The 15 social media trends that will shape your 2025 strategy

Welcome to social media in 2024, where trends go from brat to demure in a matter of days. Brands push creative boundaries while social audiences’ attention spans tank. Add generative AI, TikTok Shops, and the ever-growing expectation for social to drive business impact to the mix, and it’s enough to make even the savviest marketer’s head spin. But no need to spiral, friends. We’ve got solutions. Here are the top 15 social media trends you need to know heading into 2025 — and actionable tips to help you bring them to your accounts. Bonus!!! Get our 2025 Social Media Trends report for the insights...

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16Aug By Megha SharmaNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, linkedin, pinterest, reddit, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

How to Post on All Social Media at Once Using a Tool?

Do you find yourself struggling for hours to manage multiple social media platforms? It can be overwhelming to keep up with all the accounts and juggle posts from Facebook to Instagram, TikTok to Reels, and more. What if there was a way to streamline this approach, save time, and maintain a consistent social media presence? What if there was a way to post on all social media at once? It might sound too good to be true, but it’s possible. In this blog, we will take you behind the scenes of cross-posting and dig into whether this approach is really the ultimate solution for struggling social media marketers. We’ll also explore what needs to be checked before and after posting to ensure the highest reach. So, let’s get started! Things to Check Before You Post to Multiple Social Media at Once ...

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17Jul By Hannah MacreadyNo Comments

instagram, linkedin, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social media scheduling, Strategy

The Best Time to Post on LinkedIn in 2024 (And Why)

Wondering what the best time to post on LinkedIn is in 2024? Social media posting times vary from brand to brand, audience to audience, but there is one thing we know for sure: if you want your posts to be seen and engaged with, you need to post them when your audience is most active. If you don’t time your posts correctly, you’ll end up speaking to an empty room — and an empty room can’t talk back, or follow your brand, or buy your products. Keep reading to learn more about the overall best times to post on LinkedIn, and how you can discover the right time for your brand. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. ...

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1Apr By Irina WeberNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

15 Social Media Marketing Tips to Elevate Your Strategy

Having more than 4 billion users, social media marketing is the new norm. Businesses, irrespective of the niche, are busy perfecting their social media marketing plan to get quality traffic, rigorous customer engagement, and drive sales. But is being on social media enough? Of course not! It is a worrisome concern for marketers to scale rapidly and gain mass visibility when the competition is this stiff. Despite this, you can be a sensational hit on social media. It has a global penetration rate of 57%. This means that more than half the world’s population is active on social media! The only catch is you have to leverage the right strategies into making your social media marketing plan. So here we are to help you explore the best social media marketing tips for businesses to bridge the gap...

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26Mar By Sam LauronNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Social Media Tools, Strategy, twitter, youtube

11 Time-Saving Social Media Collaboration Tools

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page. Below, we rounded up the top social media collaboration tools and the features to look for if you want to take back your time. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. ...

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9Mar By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, reddit, Social Marketing Strategies, social media, social media advertising, social media marketing, Strategy, tiktok, twitter, youtube

2024 Facebook Ad Sizes Cheat Sheet [ALL FORMATS]

Social media platforms are always changing, right? So what’s the best Facebook ad size to use in 2024? The truth is… it depends. Facebook offers four main types of ads: Image Video Carousel Collection Each of these categories has many different placement options, from the main Facebook news feed to Reels video ads and everything in between. Plus, they each have their own Facebook ad size and other requirements to abide by.. Here’s your complete cheat sheet of all Facebook ad image sizes in one place, organized by placement. Bookmark it, Slack it to your team, print it out for your secret “social media imposter syndrome” desk drawer folder… I mean, what? Bonus: Get the Facebook advertising cheat sheet for 2022...

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21Feb By Shannon TienNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social Media Tools, Strategy, tiktok, twitter, youtube

13 Social Media Analytics Tools That Do the Math For You

Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool. In this article, I’ll cover some of the best free social media analytics tools available, along with some paid options (for the true nerds who want to dive deep on the data and see real returns). Then you’ll be ready to learn which social media metrics are important to track. Not ready to start looking for analytics tools? Get a primer on what social media analytics even is. #1 Analytics Tool for Growth Beautiful reports. Clear data. Actiona...

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7Feb By EJ SaundersNo Comments

Blog, content marketing, Content Marketing Resources, Conversion Optimization, customer relationship, Digital Advertising, Digital Marketing, digital mkt, Ecommerce Marketing, email, email list, Email Marketing, email outreach, engagement, facebook, Google, Influence, Influencer Marketing, instagram, Internet marketing, linkedin, Marketing Skills, marketing strategies, Online Marketing, partnerships, pinterest, Traffic Generation, twitter, ugc, User Generated Content

Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image. Drawing on the principles of “4 Season Selling,” this comprehensive guide aims to provide professionals in any industry with a deep dive into the strategic planning and execution of effective giveaways. Yes, the examples used are within the outdoor industry but this will work across the board.  Understanding the Strategic Value of Giveaways Giveaways go beyond the mere distribution of free items. They...

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27Jan By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Social Media Tools, Strategy, tiktok, twitter, youtube

What Is Social Media Automation? Top Tools and Tips

If you’re like us, you prefer fun jobs over tedious tasks. (Actually, if you were into tedium, you probably wouldn’t be reading this blog in the first place.) That’s why you’re going to love social media automation tools. Social media automation tools allow you to automate boring, time-consuming tasks so you can get back to the fun stuff, like creating stunning content. In this blog, you’ll learn how to automate tasks on social media with tools that help you improve response time, reduce the time spent on repetitive tasks, and give you the insights you need to create more engaging content. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the p...

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23Jan By Anoob P.TNo Comments

Blog, linkedin, Social Marketing Strategies, social media, social media marketing

An Ultimate Guide to Social Media Influencers: From Why to How?

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. Audiences trust influencers for the unique and valuable expertise they bring to the table. So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. We’ve found influencer marketing dramatically expands our brand’s reach and authenticity. Our recent influencer marketing campaign is a testament to that. We at SocialPilot recently collaborated with the truly remarkable Luke Shalom, who is an micro-influencer with over 49K followers. Luke was an absolute gem to work with, and his contributions h...

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20Jan By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Is There a Valuable Use Case for Generative AI in Social Apps?

While social platforms are super keen to tap into the generative AI trend, I’m not sure that they’ve worked out a good way to truly integrate AI tools in order to complement their core use case just yet. Sure, there are some generative AI elements that have sparked trending interest, like image generation tools, and even certain chatbots, like Snapchat’s ‘My AI’. But for the most part, the AI tools that we’re getting actually detract from the central mission of social apps, in that they reduce the actual social interaction element. Though that is, of course, in a human-to-human sense, and maybe, that’s not actually where things are headed. Are we moving to a new stage of digital interaction, where humans don’t necessarily have to be involved in conversations? Will chatbots eventually en...

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18Jan By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Analytics, Social media benchmarks, social media marketing, Strategy, tiktok, twitter

Q4 2023 [Data & Tips]

How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean. Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date (Q4 2023) benchmarks for key industries to help you understand how your social results stack up right now. Bonus: Get a free, customizable competitive analysis template to easily size u...

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27Dec By Ivan SerranoNo Comments

Blog, linkedin, Social Marketing Strategies, social media, social media marketing

8 Tips Using LinkedIn Groups To Grow Your Business in 2024

LinkedIn, the world’s largest professional network, boasts a staggering 930 million members globally. It’s a great platform to connect your brand with powerful audiences. Now, you might be wondering, “How can I leverage LinkedIn to grow my business?” The answer lies in LinkedIn Groups. Sadly, these groups often fall by the wayside when people navigate the platform. But here’s the thing: LinkedIn Groups are a goldmine for businesses looking to expand. Unlike individual profiles and company pages, these groups provide a dedicated space for businesses to build strategic partnerships within niche closed communities. With LinkedIn Groups, you can drive interaction on interests, issues, or topics essential to a targeted audience – those who are likely to do business with you. That’s the power of...

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13Dec By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

The 2024 Guide to Social Media Strategy for Executives

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Just be yourself and devote about 5-10 minutes a day, and you’ll be growing your executive social media presence in no time. Here’s exactly how to do it. ...

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4Dec By Karolina MikolajczykNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social media stats, Strategy, tiktok, twitter

Average Engagement Rates for 13 Industries [November 2023]

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. (And empower you to brag to your boss with data-informed confidence — you’re welcome.) We’ve even included a simple (and free!) engagement rate calculator you can use t...

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1Dec By Sparsh SadhuNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

A Complete Guide to LinkedIn Post Sizes

When it comes to LinkedIn, the world’s go-to professional networking platform, the way we present our visuals can make a world of difference.  Think about it:  Ever come across a post with an image that’s just… off? Maybe it’s too stretched, a bit blurry, or awkwardly cropped. It’s distracting, right? A perfect LinkedIn post size can captivate your audience, ensure the clarity of your message, and keep your content looking professional and polished without any awkward cropping or blurring. It’s not just about avoiding technical mishaps; it’s about ensuring your message comes across loud and clear in the most polished and professional way possible. Whether for a standard post, an article, or a company update, optimizing image post sizes for LinkedIn is crucial for maximizing impact. This at...

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23Nov By Hansika VaidNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The Complete Social Media Image Sizes Cheat Sheet for 2023

Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. With the appropriate image dimensions at your fingertips, you can display pictures as intended without awkward crops or loss of quality. Think about it – each platform has its unique set of rules, especially regarding visuals. And guess what? Whether you’re a savvy marketer, a creative content maker, or just starting out, mastering these dimensions is key. So, what’s the secret sauce? Stay tuned as we’re about to unveil the ins and outs of image sizing that will keep your social media content looking sharp and engaging across all platforms. A Quick Social Media Image Size Cheat Sheet Here’s a quick look at the image dim...

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17Nov By Hannah MacreadyNo Comments

facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing, youtube

The 2024 Guide for Marketers

Ever wonder who’s looking at your profile on LinkedIn? Or how effective your company’s page is at generating leads? With the power of LinkedIn analytics, you can track, measure, and optimize your LinkedIn data to improve your personal brand or business page. This guide will cover all the ins and outs of LinkedIn analytics, including what LinkedIn metrics to focus on, how to interpret the data, and some additional tools to take your marketing efforts to the next level. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. What is LinkedIn analytics? LinkedIn analytics is the data and statistics behind...

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14Nov By Hansika VaidNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The Complete Social Media Image Sizes Cheat Sheet for 2023

Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. With the appropriate image dimensions at your fingertips, you can display pictures as intended without awkward crops or loss of quality. Think about it – each platform has its unique set of rules, especially regarding visuals. And guess what? Whether you’re a savvy marketer, a creative content maker, or just starting out, mastering these dimensions is key. So, what’s the secret sauce? Stay tuned as we’re about to unveil the ins and outs of image sizing that will keep your social media content looking sharp and engaging across all platforms. A Quick Social Media Image Size Cheat Sheet Here’s a quick look at the image dim...

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12Oct By Marc BartolomeNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

Writing for Social Media: Top Tips and Tools

Social media play a pivotal role in connecting people, shaping opinions, and driving business success. As we traverse the dynamic landscape of social platforms in 2023, the significance of effective writing for social media cannot be overstated. Recent statistics from Demand Sage underscore this importance, with over 4.9 billion active social media users worldwide and projections soaring to a staggering 5.85 billion by 2027. These numbers highlight the immense potential for reaching and engaging audiences through compelling content.  With such a vast and diverse audience at our fingertips, the impact of crafting effective social media posts has never been greater. But how can you make your social media posts stand out? Let’s explore the essential tips below.  10 Tips for Writing for Social...

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7Oct By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social media content creation, social media marketing, Social Media Tools, Strategy, tiktok, twitter

What is It & Why You Need It

Social media mistakes happen. Typos. Awkward phrasing. Angry-tweeting at MasterChef Junior contestants before remembering they’re children. But if you work in a regulated industry, mis-wording something can have bigger consequences than just embarrassment. We’re talking fines, disciplinary suspensions, referrals to state authorities, or even total bars from your industry. If you want to stay out of hot water, an AI-backed compliance tool like Proofpoint is key. So how do you stay out of hot water and consistently stay engaged with your social media audience? One option is to create a compliance officer role at your company. But large companies may find that just leads to employee content stuck in an approval bottleneck for ages. And if you’re a smaller company, you might not have the resou...

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4Oct By Chris PantaleonNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

Navigating the Pros and Cons of Social Media

As we navigate the 21st century, social media stands out as a pivotal force that has reshaped how we communicate, work, and connect. Platforms like Facebook, Twitter, Instagram, and LinkedIn have seamlessly integrated into our daily lives, becoming more than just tools—they are now central to our global culture. Their widespread adoption is a testament to humanity’s innate desire for connection and community. Yet, these platforms’ vast reach brings unparalleled opportunities and significant challenges. From fostering global connections to the potential pitfalls of misinformation and social media addiction, the digital realm is rife with contrasts. This article offers a comprehensive exploration of the multifaceted world of social media, shedding light on its advantages, drawbacks, and tips...

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25Sep By Ronald RajanNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The Ultimate Social Media Marketing Guide for Beginners

Navigating the vast landscape of social media marketing can be daunting. Yet, understanding this realm is crucial, especially when, on average, 32% of the total marketing budget will be invested in social media this year. With an estimated 4.89 billion people using social media globally and the average user active on six to seven platforms monthly, the landscape is more competitive than ever. Simply posting content is no longer sufficient. To truly stand out and build a brand, strategic marketing efforts are essential.  But what exactly constitutes strategic marketing on social media? This social media marketing guide will elucidate the steps essential for effective social media marketing, shed light on the ideal platforms for your brand, and provide actionable tips to amplify your marketi...

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20Sep By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Tools, Strategy, tiktok, twitter, youtube

How to Schedule Tweets [3 Methods + Bonus Tips]

Scheduling Tweets (Xeets?) can be a game-changer for your brand. It’s hard enough coming up with witty one-liners, hot takes on current events, or smart replies on a regular basis–but actually having to log in and post them at the right intervals? Talk about a headache. By auto-scheduling your content in advance, you can send out viral Tweets for days (or weeks) without lifting a finger. Here’s how to do it, and why you should. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. How to schedule Tweets: 3 methods There’s mor...

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12Sep By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Template, tiktok, twitter, youtube

Social Media for Business: A Practical Guide

As much as you might love marketing your brand with billboards or radio ads, the fact is, social media for business has to be part of your marketing strategy in 2023. Sorry! Social media is an essential way to reach your customers, gain valuable insights, and grow your brand. If you’re avoiding this powerful communication tool, you’re missing out on an incredible opportunity to connect with an audience. (Is this the “inner saboteur” RuPaul is always talking about?!) Read on for everything you need to know to build a winning social media marketing strategy for your business. #1 Social Media Tool Crea...

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8Sep By Jordan BucknellNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

100+ Social Media Acronyms Every Marketer Needs to Know

Baffled by BOFU and BR? Doubtful over DSP? Feeling FOMO over FB, FYI, and FTW? We hear you. In the ever-changing world of social media, keeping up with the latest acronyms can feel a little like learning a whole new language. But don’t worry, we’ve got you covered. In this definitive guide, we’re going to shed light on the hottest social media acronyms and abbreviations to help you stay on-trend and ahead of the curve. Let’s jump in. 100+ Popular Social Media Acronyms Here are 100+ Popular Social Media Acronyms we’re about to explore. But wait, there’s more! We’ve categorized these acronyms into four easy-to-digest sections. This way, you’ll know exactly where to find what you’re looking for. Let’s begin with… 1. General Social Media Acronyms From hopping between social media platforms to ...

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31Aug By Ronald RajanNo Comments

ai, Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

Best ChatGPT Prompts for Social Media

Social media is a crowded space, and capturing attention is more challenging than ever. But here’s a game-changer: a 2021 study revealed that AI-generated content led to a 20% increase in social media engagement compared to human-generated content. ChatGPT prompts are at the forefront of this trend, offering a unique way to connect with audiences meaningfully and personally. These aren’t your run-of-the-mill questions; they’re intelligent, tailored, and designed to resonate. Whether you’re a brand, an influencer, or just someone looking to make a splash online, understanding how to craft these prompts can be your secret weapon. Ready to unlock the next level of social media success? Let’s get started! Understanding ChatGPT Prompts ChatGPT prompts are more than just questions; they’re the s...

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27Aug By Andrew HutchinsonNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing, twitter

X Officially Launches the First Stage of Job Listings for Verified Organizations

After testing it with selected partners over the past few months, X has now officially launched its new job listings element in beta, with any Verified Organization on the app now able to add job listings to their profile. As you can see in this example, now, businesses with a gold checkmark can add an open roles shelf to their profile, which will appear above their main timeline, and below their profile bio and following/follower numbers. Tap on the “View all jobs” CTA and you’ll be able to see all the open positions that company currently has listed, and you’ll be able to apply for each (via third-party hosting) by tapping on the specific job detail. As noted, X has been experimenting with job listings for the last few months, and recently added it to the Verification for Organizations ...

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26Aug By Michelle MartinNo Comments

content creation, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media advertising, social media marketing, Social Media Strategy, Strategy, twitter, youtube

How to Boost Engagement With LinkedIn Carousel Posts and Ads

The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Why? Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform. That’s a bit strange, considering LinkedIn carousels get 5 times as many clicks as any other post format. Don’t worry: there’s still a way to make LinkedIn carousel posts. It’s called the “LinkedIn document post” or “PDF post hack,” and it’s been around a lot longer than the actual LinkedIn carousel format. Here’s how to create LinkedIn carousel document posts and ads that get you noticed. ...

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17Aug By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Tools, Strategy, twitter, youtube

The Top 10 Stress-Free Social Media Planning Tools

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. Without the right tools, you’re bound to get lost at sea. That’s why we’ve journeyed far and wide to bring you this list. This blog is like your treasure map to the shores of a well-run social media plan. Seafaring metaphors aside, get ready for the top ten hands down best social media planning tools in 2023! Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is a social med...

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13Aug By Ronald RajanNo Comments

Agency, Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

A Comprehensive Guide for Success

Are you eager to harness the power of social media to elevate your brand? Do you aspire to engage your audience effectively and solidify your brand’s online presence? If your answer to these questions is a resounding ‘yes,’ then you’re in the right place. With over 56.8% of the world’s population active on social media, it becomes a vital asset for your business to connect with your potential target market and achieve your marketing goals. In this comprehensive guide, we’ll explore the intricacies of social media management. We’ll navigate its complexities, tackle its unique challenges, and uncover the opportunities it presents for businesses and agencies. Whether you’re a seasoned pro or a newbie, we’ll arm you with the knowledge and strategies you need to master this crucial aspect of di...

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1Aug By Andrew HutchinsonNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing, twitter, youtube

LinkedIn Tests Microsoft Designer Integration to Enable Generative AI Image Creation In-Stream

This could be handy. LinkedIn is testing a new integration with Microsoft Designer, which would provide advanced image creation and visual editing tools direct in-stream in the app. ????NEW ???? The ability to create custom designs and original images on LinkedIn via a new Microsoft Designer experience. I'm part of the beta testing group and tried it out for the first time. pic.twitter.com/CR1FMuC6d8— Lindsey Gamble (@LindseyGamble_) July 24, 2023 As you can see in this example, shared by Mavrck’s Lindsey Gamble, the new Designer integration would provide generative AI tools within your post-creation flow in the app, enabling you to create visual elements based on text-prompts, while you’d also be able to use templates, create GIFs, generate videos, all without having to leave the app. Li...

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31Jul By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, linkedin, Non-profit, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, Strategy, twitter, youtube

How To Start a Fundraiser on Instagram: 10 Can’t-Miss Tips

Guess which platform puts the gram in donation programs? The fun in fundraising? The… cha-cha-cha? In cha-cha-charity? You already know, but what you may not know (and why you’re here) is how to start a fundraiser on Instagram. With Instagram fundraising (where you raise money for causes involving universities, government agencies, hospitals, or non-profits through the platform), you have many tools to spread the word far and wide on your Stories, Reels, and posts. And Instagram is a powerful tool to connect with potential donors. With over 2.35 billion monthly active users, the platform can amplify your message and reach a wider audience. In this blog post, we’ll explain exactly how to add a fundraiser to Instagram and explore ten ways you can promote it. ...

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27Jul By Lesley VosNo Comments

Blog, facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing, youtube

Best Practices for Writing Effective LinkedIn Posts

LinkedIn has become the activity spot for 772 million users where they share insightful experiences and give meaningful advice. No wonder LinkedIn serves as a source of inspiration for 310 million people monthly. Like every social media, LinkedIn isn’t limited to affluent personalities. It has a massive presence of brands too. In fact, 89% of B2B marketers rely on this platform for lead generation. But all this glitz comes at a high cost. Your messaging on LinkedIn needs to be impactful enough to make you a standout. Otherwise, your business page can get lost in this oblivion quite easily. Let’s go through the latest statistics to understand the platform’s dynamics. It drives more than 50% of all social traffic to B2B websites and blogs. 61 million LinkedIn users are influencers, and 40 mi...

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22Jul By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

12 Ideas + Free Post Generator

Wondering what to post on LinkedIn? The platform is a gold mine for connecting with potential employers, customers, and colleagues in your field. A well-crafted LinkedIn post can help you differentiate yourself or your brand and build relationships that drive career success. Still, coming up with LinkedIn post ideas can be awkward, not to mention a total time suck. If you’re stuck, check out these post examples to spark your inspiration and build an engaging LinkedIn content strategy in no time. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. What to post on Linkedin: 12 ideas LinkedIn is a place where content matters. You ...

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14Jul By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Social Media Lead Generation: 13 Proven Tactics

It doesn’t really matter what you’re selling. Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients. You already know how helpful social media can be for brand awareness and engagement: today, we’re digging into just how marketers can use platforms like Facebook, Tiktok, Instagram, and LinkedIn to generate sales leads. Social media can help you find people interested in what your business has to offer — and, importantly, it can help you keep in touch with those potential customers to let them know about news and special offers. Ready to use social media marketing to gene...

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10Jul By Monika VermaNo Comments

Blog, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

Your Guide to Boosting Engagement

At times, a single tweet falls short of conveying the full breadth of your message. This is where Twitter threads come into play, allowing you to transcend the 280-character limit and reach a wider audience from the pool of 353 million Twitter users. But what is a Twitter thread, you ask? A Twitter thread, colloquially known as “Tweetstorm,” consists of a series of related tweets from one author. It’s designed to provide additional context to your primary tweet or to offer updated information on the same topic. A Twitter thread breaks down your message into digestible bits of information, each following the primary tweet in the thread. However, is crafting a Twitter thread as straightforward as it seems? What factors should you need to consider when creating a Twitter thread? This comprehe...

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18Jun By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Find the Best Candidates

People apply to companies, not jobs. Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. So where are the best candidates? Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media, including almost half (48%) of Gen Zers and Millennials. Here’s how to create an effective social recruiting strategy to grow an audience of top talent who can’t wait to work for you. #1 Social Media Tool ...

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6Jun By Himansha SehgalNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Ultimate Social Media Marketing Guide for Your Restaurant

If you haven’t considered social media marketing for your restaurant, it’s time to seize this excellent opportunity. Doubtful? Consider this: according to recent statistics, 63% of consumers use social media to seek out new restaurants or discover new menu items. By promoting your restaurant on social media, you can heighten brand awareness, attract more customers, and consequently expand your business! It’s important to remember that establishing an effective social media presence for restaurants requires strategic planning to stand out in the competitive market. This blog post aims to discuss these essential strategies. Moreover, we’ll guide you in crafting engaging social media posts and highlight the key considerations for marketing your restaurant on these platforms. Let’s dive right ...

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1Jun By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Caption writing, image sourcing, responding to followers…the list goes on. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Streamline your workflows, automate tasks, and never worry about finding the perfect caption again. Here’s how you can get started with ChatGPT for social media marketing. Craft perfect posts in seconds OwlyWriter AI instantl...

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24May By Joshua LeeNo Comments

ai, AI Marketing, Blog, chatgpt, content, content creation, content marketing, Digital Marketing, digital mkt, Internet marketing, linkedin, networking, Online Marketing

LinkedIn & AI: How They Team Up & Why It’s Important

Another day, another article, you might think, from some “random” on the internet preaching aboutmarketing and artificial intelligence. But I’m not here to give you fluff and generic knowledge about whatyou could easily Google online.  Hi, I’m Joshua B. Lee, and you might know me as the “Dopamine Dealer on LinkedIn”. In the past 2 decades, I’ve built 16 businesses, authored a book called Balance is Bullsh*t, and I’ve had clients like MySpace and Google managing nearly a billion dollars in advertising spends. While working with companies that are larger than life, I realized one thing: The digital landscape becamequite “noisy”. AKA, there were too many automated things, robotic language, and SELL SELL SELL energies online, and the human touch got lost in the mix. TL;DR: Human conne...

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20May By Monika VermaNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Your Ultimate Guide to Using Social Media in Healthcare

Do you think social media marketing is crucial for a healthcare business? Can social media be a fruitful marketing channel for your healthcare business? Absolutely, yes! Present-day social media is way more than a networking platform, with a total of 4.89 billion users worldwide. It is used by businesses across industries, and the healthcare industry is no exception. Social media is a powerful tool for healthcare institutions and professionals to engage with the general public and share healthcare information. Studies show that about 90% of users in the age group of 18-24 trust the healthcare information shared on social media. Without the wide reach of social media platforms, it would be hard to keep the general public informed about the latest healthcare updates and services nearby. So, ...

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6May By Sam LauronNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Generate Leads in Real Estate: 22 Foolproof Tips

There’s way more to real estate than showing houses and negotiating deals. In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business. But where should you start? Below, let’s dive into the different ways to get real estate leads, where to find them, and how to convert them into happy clients. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that s...

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29Apr By Andrew HutchinsonNo Comments

instagram, linkedin, Social Marketing Strategies, social media, social media marketing

Instagram Tests New Process to Help Brands Source UGC in the App

Instagram’s testing out a new option that will help brands discover relevant UGC in the app that they can then share as examples to better promote their products in-stream. As you can see in this example, shared by Yolande Haynes on LinkedIn, Instagram is now prompting some Shop managers to ‘Add user-generated content’ to their product listings to further encourage potential purchasers. When you tap through on the prompt, Instagram’s system will then highlight Instagram posts that your business has been tagged in, which you can then associate with your product listings. As per IG: “When a user tags a brand in a post, that brand will have the ability to request permission to feature their products in that post. Users that tag your business will likely appreciate that your brand would lik...

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10Apr By Alexandra SamurNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

The History of Social Media in 33 Key Moments

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So sit back, relax, and join us while we look back at what once was the future. The 33 most important moments in the history of social media The first social media site was born (1997) On one of the first true social media sites, SixDegrees.com, you could set up a profile page, create lists of connections, and send messages within networks. The site amassed around one million users before being bought out for $125 million, only to shutter in 2000. The actual answer to “when was the first social media site launched” is debatable...

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7Apr By Chandraveer SinghNo Comments

analytics, Blog, facebook, facebook marketing, How-Tos, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How to Manage Multiple Social Media Accounts Effectively?

A Twitter survey found that, on average, the maximum number of accounts a social media manager handles is 40. What about you? How many accounts do you handle? More importantly, are you facing difficulties while managing multiple social media accounts? Whether you’re a professional social media manager or a small business owner, juggling multiple accounts can be troublesome if you don’t know how to do it with finesse. So, how to manage multiple social media accounts effectively? This article will provide detailed information on executing multiple social media account management effortlessly. So, without further ado, let’s dive into the nitty-gritty aspects. Pros and Cons of Having Multiple Social Media Accounts Before you understand the rules of effective social media management, you must g...

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2Apr By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

8 Facebook Trends That Will Shape Your 2023 Strategy

Facebook hit a new milestone in early 2023, reaching 2 billion daily users for the first time. In a constantly changing social media landscape, the world’s largest social network continues to hold its ground. So, what’s trending on Facebook right now – and how is Facebook changing in 2023? We’ve rounded up the most important Facebook trends marketers need to watch this year. Hint: AI Facebook trends are leading the way. If you’re not already thinking about how AI will affect your Facebook strategy, it’s time to start! Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023. The 8 top Facebook trends for 2023 Trend 1...

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21Mar By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, How-Tos, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter, youtube

How to Become a Successful Freelance Social Media Manager?

Are you looking for a career change? Or do you want to start a side hustle? Irrespective of your decision, working as a freelance social media manager is a lucrative career path if you want flexibility and autonomy. As businesses seek to build their online presence and engage with their audience on various social media platforms, the demand for freelance social media manager jobs has skyrocketed. According to the data from LinkedIn, the demand for marketers with social management skills has increased by 116.4%. But becoming a successful freelance social media manager requires more than just a love for social media. You must have a deep understanding of the platforms, the ability to create engaging content, and the skills to manage multiple accounts and campaigns. This article will provide ...

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16Mar By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

9 Facebook Analytics Tools for 2023 [Paid & Free]

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. Even while some things about Facebook remain a mystery — for instance, why does your seventh-grade boyfriend leave a ‘Happy Arbor Day’ message on your wall every year? — social media managers all over the world can count on the soothing clarity of Facebook analytics. Numbers don’t lie, after all. Your Facebook metrics reveal fascinating facts about your audience’s preferences and behaviors. By analyzing data about your content performance, you’re getting valuable quantitative feedback to help build a winning Facebook marketing strategy. The only trick to making the most of your Facebook analytics is finding a tool to help you track performance and identify patt...

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4Mar By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, twitter

11 Crucial Facebook Metrics You Should Track to Grow Your Business

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Let’s roll! Why Is It Important to Analyze Your Facebook Metrics? According to statistics, 1.6 billion people connected with a small business on Facebook, which ...

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27Feb By Britny KutuchiefNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Everything You Need to Know

Salesforce recently announced the retirement of its social media management tool Social Studio. Customers will lose access on Nov. 18, 2024, or at the end of their contract, whichever comes sooner. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. Keep reading to find out everything you need to know about the Salesforce Social Studio retirement — and what to do next. #1 Social Med...

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23Feb By Pankaj NarangNo Comments

Blog, facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

A Guide on How to Write a Good Tweet

When it comes to social networking platforms, a few other platforms have superseded the brand engagement theory, as Twitter did. Twitter has bridged the gap between companies and their followers with its direct line of communication. Its features, such as 140 characters limit, pinning your best tweets to the top of your profile, and more, made the platform unique from other social media channels. But did you know, For years, marketers have leveraged Twitter’s surging popularity to create brand awareness, grab more leads, gather rich insights, and expand their target reach. The 280 characters extended limit has opened the gate of opportunities for marketers to write more engaging and targeted tweets. In fact, There is a wide array of Twitter marketing tools, engagement tools, and analytics ...

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18Feb By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

How to Use Data to Grow Your Channel in 2023

Are you trying to make sense of your YouTube analytics but feel like you’ve been tossed an advanced calculus textbook with no teacher? If you’ve resorted to throwing spaghetti at the wall just to see what sticks (or purely out of frustration), we can help. To all marketers, content creators, and YouTube stars, bookmark this post. We’re going to demystify metrics, explain which reports do what, and show you how to use YouTube analytics to your advantage. We’ve even got can’t-miss expert insights from Paige Cooper, Hootsuite’s own Inbound YouTube Lead and all-around digital savant. Buckle up! Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Y...

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15Feb By Radu BalasNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

10 Podcasts on Social Media That You Can’t Afford to Miss

There’s no doubt that social media is the most anticipated platform for marketing. Yet, it has landed marketers in a new maze. Unlike traditional marketing, gauging social media success needs you to be ultra-active. Every other day, you get a newer update on one of the channels you use for promotion. And this begs the question. How can you know about these updates and leverage them for an enriching promotional scheme? Besides gorging on books, enrolling in courses and webinars, and trying out those features yourself, you can listen to social media podcasts. Good social media podcasts are a hard thing to come by. Still, the podcast listening trends show that 55% of the US population listen to them. Many social media leaders and industry experts have started sharing their experiences and adv...

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9Feb By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

10 Social Media Design Tips to Stand Out on the Feed

As more and more platforms move towards visual content, social media design has become increasingly important. Sure, your content is what really matters, but if your posts are visually unappealing or lack any sort of design consistency, they’re going to be lost in the mix. But what if you don’t have an in-house designer? What if you don’t have any formal design background at all? Fear not–here are 10 social media design tips to help your posts stand out on the feed. Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network. What is social media design? Social media design is the pra...

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8Feb By WistiaNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing, youtube

Wistia Status – Publishing videos to YouTube, LinkedIn temporarily not working

Subscribe to updates for Publishing videos to YouTube, LinkedIn temporarily not working via email and/or text message. You'll receive email notifications when incidents are updated, and text message notifications whenever Wistia creates or resolves an incident. Country code: Afghanistan (+93)Albania (+355)Algeria (+213)American Samoa (+1)Andorra (+376)Angola (+244)Anguilla (+1)Antigua and Barbuda (+1)Argentina (+54)Armenia (+374)Aruba (+297)Australia/Cocos/Christmas Island (+61)Austria (+43)Azerbaijan (+994)Bahamas (+1)Bahrain (+973)Bangladesh (+880)Barbados (+1)Belarus (+375)Belgium (+32)Belize (+501)Benin (+229)Bermuda (+1)Bolivia (+591)Bosnia and Herzegovina (+387)Botswana (+267)Br...

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11Jan By Joshua LeeNo Comments

Blog, Digital Marketing, digital mkt, Internet marketing, linkedin, LinkedIn Marketing, Online Marketing, Social, social media, social media marketing

5 Tips You Can Use to Improve Your LinkedIn Marketing Strategy in 2023

LinkedIn is a fantastic medium for extending your reach, positioning yourself as a thought leader, and building your personal brand. However, to get the most out of this platform this coming year, you need to understand the key pillars required to create a winning LinkedIn marketing strategy. And that’s what this article is all about– here are 5 actionable tips you can integrate into your 2023 LinkedIn marketing strategy to make it stronger and more effective. 1. Original Content Over Links Whether it’s a completely new post or something you’re repurposing from your website, original and fresh information is how to get an engaged audience that keeps coming back. You want to avoid simply regurgitating links and info that’s posted outside of LinkedIn. For one, most social media p...

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1Jan By Andrew HutchinsonNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing, twitter

LinkedIn Previews New Job and B2B Product Search Options Coming in 2023

With 2022 coming to an end, LinkedIn has previewed some of its planned updates for the new year, including new job category filters, which align with trending career shifts, and improved search options for product listings in the app. Yes, you can list your business products on their own pages on LinkedIn. In fact, there are over 90,000 product listings now active in the app. First off, on LinkedIn’s new job search filters - in order to better align with the way that people are searching for their next role, LinkedIn will soon test new job listing categories, based on location, company, role flexibility and more. As you can see in this example, LinkedIn’s job categories will split advertised roles into different, trend-aligned segments, to help you discover more opportunities aligned with...

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22Dec By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Social Media in Higher Education: 13 Essential Tips

Social media usage is now the standard for higher education institutions. From student relations to recruitment to fundraising to crisis management, it’s a powerful communications tool for post-secondary institutions of all stripes. That’s why we’ll be digging into the expanding role of social media in higher education in this post. Read on to learn how to use social tools to build your institutional reputation and foster a sense of collegiate community. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Advantages of social media in higher education Social media is relevant at just about every level of education, but it can seriousl...

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18Dec By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, twitter, youtube

How to Schedule Tweets like a Pro in 2023

The key to successful marketing on Twitter is consistency—the kind of consistency that doesn’t lack quality. But let’s be honest, it sometimes gets hectic to maintain tweet consistency and quality. And you, as a social media marketer, must be facing the same problem. The recent transition from handling a single account to managing multiple social media platforms can take a toll on your performance. But what can you do to maintain an active and qualified Twitter presence while efficiently conducting other day-to-day job activities? Well, you can learn how to schedule tweets! Scheduling Twitter posts keep you ahead of time so you can always have your feeds filled with quality content without the hassle of manual posting, and there are two ways to do it. Third-party Twitter scheduling using S...

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28Oct By Vartika KashyapNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

How to Manage Your LinkedIn Community Effortlessly In 2022

More than 2 million! According to Business Statistics, this signifies the total number of Linkedin communities. What does that imply? It implies that using LinkedIn to advance B2B marketing is worthwhile. After all, LinkedIn is the best social media platform for establishing solid business ties and generating qualified prospects. If your business is mostly B2B, you might have thought about creating a LinkedIn community. Perhaps you’re also considering how to manage it. But cultivating LinkedIn communities can become overwhelming over a period of time. Just think of tens and hundreds of pending connection requests you have no idea what to do with. So, how do you manage your LinkedIn community to foster better professional relationships without taking undue stress? Let us dive deep into prof...

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21Oct By Amanda WalkerNo Comments

Agency, Blog, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

Skills Needed, Where to Look, and Jobs to Consider

Today, masses are flocking to social media platforms for literally everything – fun, shopping, connecting with brands, seeking jobs… you name it! Since businesses are after the masses, it is not a wonder that social media has since become a crucial marketing tool for businesses. In fact, 83% of marketers reported using social media for their digital campaigns. No wonder social media careers are becoming a lucrative choice. Social media has opened up media and marketing positions as well as opportunities for professional development. What does this mean for you? It translates to exciting career options and an opportunity to put your love for social media to expert use. Do You Want to Find out More? Let’s dive in to discover why you should take a career in social media, how to get started, a...

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16Oct By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

The Top Instagram Photo Editing Trends in 2022

On Instagram, photo editing trends move pretty dang fast. Just cast your mind back to those days when your feed was flooded with heavily filtered, square-cropped photos. Though it was only a couple of years ago, in 2022, that style looks so dated that you might as well be posting a daguerreotype. Your average Instagram user spends almost half an hour each day on the app, and they’re smart enough to spot content that hasn’t managed to keep up with the times. That means last year’s interesting and original photo composition is this year’s tired cliche. To hold your audience’s attention, you’ve gotta keep it fresh and stay up to date with the latest Instagram photo editing trends. So consider this required reading: We’ve got the top 7 Instagram photo styles for 2022. ...

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14Oct By Chuks ChukwuemekaNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, marketing strategies, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The 7-step Inbound Marketing Strategy for Startups to Grow Faster

After launching your business venture with the aim to grow it rapidly, the next thing that jitters you is how to attract customers. The world is a global village, and customers now surf the web to make informed decisions when buying a product or service. A study has it that 80% of business decision-makers prefer articles on a company’s website as a source of information to advertisements. This has made inbound marketing a crucial business methodology. Also, traditional marketing is expensive, and the only lifeline startups have to compete with bigger firms with deep pockets is the Inbound marketing approach. Does that sound interesting? If yes, keep reading because we will tell you about the 7 inbound marketing strategies you should adopt as a startup. What is Inbound Marketing? Inbound ma...

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9Oct By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

How to Use LinkedIn for Business in 2022: A Simple Guide

LinkedIn is the world’s premier business network with 722 million users as of January 2022. 25% of all American adults use LinkedIn, and 22% of those use it every single day. The main reason? To “strengthen their professional network.” For individuals, it’s a great place to stay in touch with old colleagues, get referrals for new business, or look for a new job. But how do you effectively market your business on LinkedIn? We’ve rounded up everything you need to know about marketing your company on LinkedIn — freshly updated for 2022. Before you jump in, watch our step-by-step guide to creating a LinkedIn company page from scratch: Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winn...

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2Oct By Britny KutuchiefNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

How to Go Live on Every Network

From Saturday Night Live and the Super Bowl to celebrity slaps at the Oscars, there’s no denying the thrill of watching events unfold in real time. You just never know what could happen. That’s why social media live streaming is so appealing to viewers and why content creators should be getting in on the action. Since YouTube’s very first live event in 2008, internet users have grown from lukewarm to fully obsessed with social media streaming. These days, nearly a third of all internet users report watching at least one video live stream each week. And can you blame them? Live streaming is authentic, engaging, and—we won’t deny it—a little bit thrilling. Bonus: Download a free checklist that reveals the exact steps a fitness in...

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19Sep By Andrew HutchinsonNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools

LinkedIn’s looking to help members better manage their LinkedIn inbox, by filtering out more of the junk, with a new ‘Focused Inbox’ UI, which will essentially re-route less valuable messages into an ‘Other’ tab in your LinkedIn message stream. As you can see in this example, LinkedIn’s Focused Inbox update will now provide you with two separate InMail tabs – ‘Focused’ and ‘Other’. Though ‘Other’ could just as easily be labeled ‘Spam’ – and it’ll also be interesting to see where LinkedIn’s Sponsored InMails end up in this separation. Like, a lot of those are junk too, but I’m guessing that LinkedIn’s not going to shift them over to the ‘You Can Ignore These Messages’ section if brands are paying to promote them. As explained by LinkedIn: “[The Focused Inbox] is an intelligent, dual-tabb...

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27Aug By Andrew HutchinsonNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing, twitter

LinkedIn Rolls Out Option to Pin Comments in Reply Chains

Here’s a handy update for LinkedIn users – you can now pin a comment within the LinkedIn post reply section, which could help to highlight the best responses, and spark more engagement with your updates. As you can see in this example, posted by Lindsey Gamble of Mavrck, you now have the capacity to pin a comment from the three dots menu, which will then keep that specific response at the top of the reply chain. Which, as noted, could be a good way to guide the related conversation, or to simply acknowledge users that have engaged with your post in a creative or thoughtful way. LinkedIn has long enabled business users to pin an update on their LinkedIn Company Page, while you can also ‘feature’ your own top posts at the top of your profile, which is functionally the same thing as pinni...

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26Aug By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Schedule Instagram Stories in 2022 [4 Simple Steps]

If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can you schedule Instagram Stories? Well, great news — the answer is yes! You can now create, edit, and schedule your Stories in advance using the Instagram Story scheduler in Hootsuite or Facebook Business Suite. In this post, we cover the benefits to scheduling Instagram Stories rather than publishing them on the fly, like: saving a ton of time making it easier to customize Stories with editing tools and templates avoiding typos and autocorrect mistakes We also walk you through the exact process of how to schedule Instagram Stories. Download your free pack of 72 customizable Instagram Stories templates now. Save time and look profession...

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12Aug By Andrew HutchinsonNo Comments

facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Adds New Templates for Posts to Facilitate More Creative Updates

LinkedIn continues to add new ways to help creators maximize engagement in the app, this time via a new templates option for posts, which provides a range of text formatting and background options for your LinkedIn updates. As you can see in this sequence, you can now tap on the new ‘Use a Template’ option in the post creation flow, which will provide you with a range of options to customize your post. As explained by LinkedIn: “Choose from dozens of customizable backgrounds and fonts, add your own text, and hit “Share”. You can even add a clickable link onto templates to encourage your audience to take action.” Which is in reference to LinkedIn’s recently added link sticker tool, another option to add a different angle to your LinkedIn updates. It’s an interesting addition, which will...

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10Aug By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Facebook Marketing in 2022: A VERY Complete Guide

Facebook marketing isn’t optional. Facebook is the most used social platform in the world, pulling in 2.29 billion daily active users. It’s not all vacation pics and humblebrags either. For 53.2% of internet users ages 16-24, social media is their primary source of brand research. And, 66% of all Facebook users check out a local business Page at least once a week. Truth time: You need to be on Facebook. But what should you do first? Do you need to run ads? What should you post about? Does creating a business Page mean you’re in the metaverse? The answers to all your questions are ahead, plus a step-by-step process to start your Facebook marketing journey off right. Bonus: Download a free guide that teaches you how to turn Faceb...

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2Aug By Andrew HutchinsonNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Makes its 20 Most Popular LinkedIn Learning Courses Freely Available Throughout August

Looking to up your skills for a job change or career advancement in the second half of the year? This will help – today, LinkedIn has published its listing of the 20 most popular LinkedIn Learning courses over the first half of 2022. In addition to this, LinkedIn’s also making each of these courses free to access till the end of the month - so now may well be the best time to jump in and brush up on the latest, rising skills in your industry. As per LinkedIn: “As the Great Reshuffle slows and the job market cools, professionals are getting more serious about skill building. The pandemic accelerated change across industries, and as a result, skills to do a job today have changed even compared to a few years ago. Professionals are responding by learning new skills to future-proof their caree...

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28Jul By Michael StelznerNo Comments

Expert Interviews, How To, linkedin, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

LinkedIn Content Creation Success Tips : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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27Jul By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter, youtube

The Beginner’s Guide To Pinterest Marketing

Pinterest summarized as the “catalog of ideas,” is one of the most creative social media platforms for sharing ideas and inspiration. “Ideas and Inspiration” Maybe this brief tagline is also one of the reasons hindering you from using Pinterest for your business endeavors. You are not alone. There is a common misconception among non-pinners that Pinterest is only suitable for businesses in bringing awareness and engagement or at least getting traction to blogs. One couldn’t be more wrong. Pinterest is also a great marketing tool for B2B and E-commerce companies to generate leads, drive traffic, and get more sales. According to statistics, 87% of people bought a product on Pinterest because of Pinterest. So it’s just a matter of using some best practices to convert your Pinterest account i...

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1Jul By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy

How it Works in 2022

How does the LinkedIn algorithm work in 2022? LinkedIn may fancy itself as being, ahem, all business. But the truth is that it’s a social network. Like all other social networks, LinkedIn relies on an algorithm for sending content to its users. And like any other algorithm, it’s relying on a variety of factors for making those decisions. You need to know those factors if you want your LinkedIn posts to be seen by the right people. If you wanna make the platform’s magic formula work for you, read on. The ultimate guide to the 2022 LinkedIn algorithm is below! Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. ...

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26Jun By Manvi AgarwalNo Comments

Blog, Google Business Profile, linkedin, Small Business, Social Marketing Strategies, social media, social media marketing, youtube

A Small Business’s Guide to Marketing on Google My Business

Just Google it! That’s what you (and I) do when we’re looking for a restaurant, a car repair shop, or practically anything under the sun. It’s no wonder that 82% of people use search engines like Google to find local businesses. If you own a local small or medium business, you understand that’s a considerable number of customers. Now, consider this: 70% of your potential customers look up your business online before making a purchase decision or visiting. For this reason, services like Google Places, Maps, and Google Business Profile have been very crucial for small businesses. In June 2017, Google went a step further and launched GBP posts – a way for you to advertise your business listings for free. How do GBP Posts Help Small Businesses Achieve Their Business Goals? Customers love stor...

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12Jun By Mark Walker-FordNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Ads Checklist: 19 Steps to a Successful Campaign [Infographic]

Are you just getting started with a LinkedIn advertising campaign? Want to ensure that you have all your bases covered? LinkedIn's Marketing Solutions team provide an essential LinkedIn ads checklist in this infographic. They break things down as follows: Account setup Campaign setup Audience Bid and budget Creative After launch Check out the infographic for more. A version of this post was first published on the Red Website Design blog.

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31May By Holly StanleyNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

29 Pinterest Demographics for Social Media Marketers [2022]

Ready for a deep-dive into Pinterest demographics? If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. Before you create your next campaign, take a look at our breakdown of Pinterest demographics to help you reach your target audience. Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have. General Pinterest audience demogra...

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16May By Manvi AgarwalNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

How to Craft Engaging Posts for Facebook, Twitter, and LinkedIn

No two social media posts should be the same. There’s a good reason for that – no two social media platforms are the same. While ‘connecting and sharing with people’ lies at the core of every platform, each one is unique in many ways – Twitter is for updates, Facebook is for keeping in touch with friends and family, and LinkedIn is for making contacts and maintaining one’s professional image. When you create posts for these platforms, you must keep in mind the following things that are unique to the platform: Type of audience which uses the platform The character limit for posts Best times to publish the post Ideal size for any images or videos It’s important for you to take these nuances into consideration while crafting posts. Advantages of Customizing Posts for Different Social Me...

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11May By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

21 Social Media Management Tools for Great Results in 2022

Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There are lots of apps, platforms and websites out there for properly managing multiple social accounts. This includes schedulers, reporting tools, and software that ensures you’re engaging with your followers regularly (and that no post, comment or direct message is missed) — and more. With these tools, you can gather up those kitties in no time. Let’s start right meow. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is social media management? Social media management involves properly handl...

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27Apr By Anna SonnenbergNo Comments

How To, linkedin, LinkedIn Ads, LinkedIn Video, Social Marketing Strategies, social media, social media marketing

How to Create an Automated Sales Funnel on LinkedIn : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 13th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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20Apr By Kristen TheodoreNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

How to Download Instagram Reels: 4 Simple Ways

Since their introduction in 2020, Reels have become one of Instagram’s most popular and engaging types of content. The platform makes posting Reels worth brands and creators’ while — Instagram’s algorithm favors video content, which means Reels are more likely to reach large audiences than static Instagram posts. If you find yourself wanting to download Instagram Reels for inspiration, future reference, or use on a different platform, you’ll notice that there’s no built-in feature that would allow you to do so. But don’t worry, there are plenty of workarounds. Keep reading to find out how to download other users’ Reels to your device. Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth...

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10Apr By Katie SehlNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Manage Social Media for Business in Only 18 Minutes a Day

Many small business owners don’t have the bandwidth to manage social media accounts—let alone the budget to hire dedicated team members or a social media manager. But that doesn’t make social media management any less important. People expect to be able to connect with businesses on social platforms: Facebook, Instagram, LinkedIn, or even TikTok. Without an active presence, your company may be forgotten, lose customers to competition—or worse yet, look neglectful. Plus, you may be missing out on new customers. More than 40% of digital shoppers use social media to research new brands and products. For those who are short on time, we’ve put together an 18-minute plan. This plan takes you minute-by-minute through the social necessities, highlighting time-saving tips along the way. If you’ve g...

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26Mar By Chelsea Cris CrockerNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

Everything You Need to Know About Cross-posting on Social Media

When social media marketing first came about, brands were apprehensive about making the switch from traditional marketing. However, years later, social media has proven time and time again that it is here to stay. Social media is one of marketing’s greatest evolutions. But what does that mean for brands? A lot of creative thinking, a solid social media strategy, and a lot of posting. Now, if you think this only increases your marketing team’s workload. We’re here to shut that thought down. Yep, you read that right. We’re here to tell you about our savior: Cross-posting *cue a harmonious choir singing Hallelujah*. Cross-posting is one of the smartest tricks that the best social media marketers use to keep their social media interesting, consistent, and up to date. Read on to find out what c...

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28Feb By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Plan a Winning Cross-Platform Campaign: Tips and Examples

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? You’ve come to the right place! Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is a cross-platform campaign? Cross-platform campaigns are social media campaigns run across multiple platforms. They meet your audience where they’re at with messaging tailored to each platform that generates awareness, int...

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19Feb By Ryan DonovanNo Comments

facebook, facebook marketing, instagram, linkedin, News, Social Marketing Strategies, social media, social media marketing, twitter

Advertising, Amplify, Impact Updates, and More

We’re excited to bring you new exciting features in the first quarter of 2022. As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. Read on to find out what’s coming soon to your Hootsuite experience—we hope you’re as excited as we are! Before we get into it, here’s a quick recap our strategic focus for 2022: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools you need to be successful. Personalized guidance: We’re aiming to personalize your Hootsuite experience by including additional context on how to best use the platform’s functions. Social network depth: We’re working hard to provide the mo...

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30Jan By Simon KempNo Comments

facebook, facebook marketing, instagram, linkedin, News, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

TikTok Gains 8 New Users Every Second (And Other Mind-Blowing Stats)

If you expected digital to return to “business as usual” in 2022, you may want to reset those expectations. Our new Digital 2022 Global Overview Report—published in partnership with Hootsuite and We Are Social—reveals that most of the connected world continues to grow faster than it did before the pandemic. Social network user numbers. Time spent on those platforms. Social ad spend. They’re all growing. Read on for the juicy details. Download the complete Digital 2022 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience. Top 10 takeaways This video offers a handy summary of this year’s essential headlines and trends. Social media users grew 10% in last year Meanwhile, social media users...

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26Jan By Anna SonnenbergNo Comments

How To, linkedin, LinkedIn Ads, Social Marketing Strategies, social media, social media marketing

How to Get More LinkedIn Leads and Conversions : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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20Jan By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

How to Manage Multiple Social Media Accounts (and Stay Calm)

If you’ve ever wondered how to reduce work stress when you manage multiple social media accounts for clients — or for your own business — you’re in the right place. In this post, we’ll walk you through the easiest ways to manage, monitor, and collaborate on all the (many) social accounts you use every day. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. The benefits of having multiple social media accounts As you’ll see later in this post, most people have more than one social media account. Why? For the average user, each network serves a different purpose. For example, reading news stories is the third-most common reason for using social media. Hootsuite and We Are Social, The Global State of Digital 202...

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16Jan By Oliver StasinszkyNo Comments

Blog, content marketing, facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter

8 Social Media Content Marketing Strategy Examples to Avoid

Sure, you’ve established your brand on social media. But are you satisfied? Or is it something that you need to relook? Something that’s missing? According to Statista, there are over 3.6 billion active social media users worldwide, and that number is expected to reach 4.41 billion by 2025. Therefore, mere social media presence to get the word out about your brand is not enough. What you need is a strong content marketing strategy. Otherwise, you would end up wondering why your content is going unnoticed. And, you don’t want that. So in this article, we shall discuss a few social media content marketing strategy examples along with some common mistakes to avoid. But before that let’s first understand why do you need a content strategy for social media. Why is a Social Media Content Marketi...

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23Dec By Claire BeveridgeNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

A Guide to Cross-Posting on Social Media (Without Looking Spammy)

Newsflash! Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is cross-posting? Cross-posting is the process of posting similar content across multiple social media channels. Social media managers use the tactic to help save time and resources. No more crafting a unique social media update for each channel ...

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18Dec By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, Social Marketing Strategies, social media, social media marketing, youtube

100+ Surprising Video Marketing Statistics You Should Know in 2022

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Here we go! Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2022. 2. Video marketing is the fastest-growing type of marketing in digital advertising. 3. In 2022, video content w...

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13Dec By Greg SidesNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

9 Social Media Goals to Help Keep Your Strategy on Track

Most businesses have come around to the idea that social media marketing can have immense value for their brand. Unfortunately, businesses aren’t always sure what that value is. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing. But all is not lost. With this guide to setting social media goals, you’ll be able to figure out what your company needs — even when your company isn’t sure what it needs. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What are social media goals? A social media goal is a statement about what you want to achieve with your marketing activity. The goa...

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4Dec By Andrew HutchinsonNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]

As you’ve no doubt read many times, Gen Z is increasingly becoming a critical market for all businesses, and will soon be the largest generation of consumers around the world. Which, of course, makes sense. That’s essentially how time works – as younger people grow up, and become adults and employees, and therefore become a larger focus for businesses in every way. That’s not really a revelation, but it is worth noting the interests and consumption behaviors of Gen Z, and the factors that can influence their actions, in regards to marketing outreach. Which is what this new overview from LinkedIn provides. LinkedIn has analyzed data from the 78 million Gen Z members on its platform to look at how they engage, how they spend, why they purchase from different companies, and more. You can c...

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29Nov By Lisa D. JenkinsNo Comments

Expert Interviews, facebook, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, tiktok, twitter, View Points, youtube

Social Media Marketing Trends for 2022: Predictions From the Pros : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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23Nov By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

If you don’t have a social listening strategy in place, you’re missing out on some of the most valuable data available to help build your business. In fact, nearly two-thirds of marketers agree that social listening has increased in value in the last year. Social media listening tools allow you to build a solid understanding of exactly how customers and potential customers think about you by analyzing what they say on social channels. You can also learn what they think about the competition. This is incredible market research readily available in real-time—as long as you know how to access it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. No tricks or boring tips—just simple, easy-to-follow instructions that really work. Wha...

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4Nov By Lisa D. JenkinsNo Comments

facebook, Facebook Ads, How To, instagram, Instagram Ads, linkedin, LinkedIn Ads, Social Marketing Strategies, social media, social media marketing, twitter, Twitter Ads

How to Research Your Competitor’s Ads on 4 Social Platforms : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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26Oct By Anna SonnenbergNo Comments

How To, linkedin, Social Marketing Strategies, social media, social media marketing

How to Optimize Your LinkedIn Company Page for 2022 : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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19Oct By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Create a Social Media Strategy in 9 Steps (Free Template)

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. What is social media marketing? Social media marketing is the practice of using social media channels to sell or promote a brand, product or service. ...

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7Oct By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, Social Marketing Strategies, social media, social media marketing, twitter

10+ Examples of Awesome Integrated Marketing Campaigns

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. And it was an instant hit. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. What more could a marketing enthusiast ask for? So with...

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27Sep By Chandraveer SinghNo Comments

Blog, content marketing, linkedin, reddit, Social Marketing Strategies, social media, social media marketing

7 Steps to Create a Victorious B2B Content Marketing Strategy

There are B2B companies that have much to offer but still can’t beat the competition. The reason? They don’t have a robust B2B content marketing strategy in place. Content marketing is straight-up the best way to engage with your prospects and turn them into potential customers. According to statistics, successful B2B marketing spends 40% of their marketing budget on content marketing. But, unlike B2C companies targeting general consumers who gravitate to entertaining and attractive content, B2B content marketing is a different ball game. It’s also more than scouring a list of keywords to write occasional blogs or running paid ads on social media once a month. You need to precisely understand your target audience to develop a solid B2B content marketing strategy that yields results. In th...

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8Sep By Lisa D. JenkinsNo Comments

facebook, facebook marketing, How To, linkedin, LinkedIn Events, Social Marketing Strategies, social media, social media marketing, twitter

How to Use LinkedIn Events for Your Next Event : Social Media Examiner

How to Use LinkedIn Events for Your Next Event : Social Media Examiner Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner. Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"...

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7Sep By Ray Slater BerryNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How Social Media Marketers successfully Run Livestream Stores

Social Media has come a long way since the days of teaching ourselves basic HTML and editing a top friends list on a MySpace page. Despite the controversial recent changes many platforms are turning social into more of an e-commerce platform—ahem, Instagram—the change is starting to be accepted, utilized, and social media marketers are beginning to make the most of it. In this article, we’ll explore ways to successfully run Livestream stores to increase sales for your business while building trust and engagement with your social following. What is a Livestream store? A Livestream store is a place where someone can buy a product directly from a live video. It means they never have to leave the video to purchase, and they can ask questions or place requests to the presenter of the stream....

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29Aug By Lisa D. JenkinsNo Comments

facebook, facebook marketing, How To, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

How to Improve Your LinkedIn Organic Reach : Social Media Examiner

How to Improve Your LinkedIn Organic Reach : Social Media Examiner Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner. Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][ti...

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22Aug By Virginia BautistaNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing, twitter

How Freelancers Can Use LinkedIn’s Latest features to Generate More Leads

As the vaccine rollout continues, and more people look towards a post-COVID future, LinkedIn is seeing a rise in engagement, as professionals consider their next opportunity, and businesses seek expert help to guide their planning. Indeed, LinkedIn is now up to 774 million members, with three more people signing up to the platform every second, while it's also reported 'record levels of engagement' for five consecutive quarters, underlining this opportunity. For freelancers, that also spells new potential to connect with relevant opportunities - so long as you're doing it right, and utilizing LinkedIn's various features to help ensure your presence stands out, and you connect in the most effective way. On this front, LinkedIn has recently added a few tools that can assist in your process -...

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20Aug By Laura WongNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Make Money as a Freelance Social Media Manager

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. If you already have some experience under your belt, it’s quick and easy to get started as a freelancer. (Keep reading to find out how to get started in just four steps.) Whether you’re an established social media manager interested in becoming a freelancer, or a business looking to hire one, we’ve outlined the rates, best practices, and key requirements of the role below. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.  Download them now. What is a freelance social media manager? A freelance social media manager is a social media marke...

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3Aug By Yash ChawlaniNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

12 Social Media Metrics You Should Be Tracking

If you’re using social media for sales enablement and to promote your business, you have several metrics you need to track whether you’re a large, medium, or small business.  Otherwise, you aren’t getting the best out of your social media presence. You might not even be getting your money’s worth. These days, social media is complicated, and you might not know which metrics you should track and which ones to ignore.  Here’s a list of the most important social media metrics to watch.  What are Social Media Metrics? In short, social media metrics means using data to determine the impact of your social media marketing efforts on your revenue stream. Without them, you won’t have any idea if your work is driving business or not.  Why are Social Media Metrics Important? Social media’s growing in...

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29Jul By Andrew HutchinsonNo Comments

linkedin, pinterest, reddit, Social Marketing Strategies, social media, social media marketing, twitter

Pro Tips: Pinterest Provides Insights Into How To Maximize Your Pin Strategy in 2021

Are you considering adding Pinterest into your digital marketing process, or looking for ways to improve your existing Pin presence? You should be. The platform has seen a significant increase in usage over the past two years, with the rise in eCommerce activity, sparked by the pandemic, leading more and more people to the app for increasingly personalized product discovery and browsing options. Indeed, Pinterest is now up to 478 million active users, higher than Twitter, LinkedIn and Reddit, and with a dedicated shopping focus, it could be even more valuable as a promotional platform, depending on your brand offering. So what's working on Pinterest in 2021, and how can you go about tapping into that rise in activity? In the first of our new Pro Tips series, we spoke to Elizabeth Mansfield...

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17Jul By Julia EscanoNo Comments

facebook, facebook marketing, linkedin, News, Social Marketing Strategies, social media, social media marketing, twitter

Why Piggybacking on Your Brand’s Social Posts is Great for Your Career

Did your boss send you to this blog to try and turn you into an employee advocate? Don’t worry, we’ll make it worth your while. Employee advocacy is when a workforce promotes their organization, most commonly over social media. It’s been known to give companies major benefits, ranging from ad savings and improved brand sentiment to employee retention and increased leads. If your organization has an employee advocacy program, they probably told you to get on board because it’s great for the company—and whatever is great for the company is great for you, etc, etc. But you’re probably still on the fence because, let’s be honest, it’s yet another thing piled on top of your already full plate. What do you get out of sharing company-approved social media posts anyway, right? It turns out, quite ...

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29Jun By Andrew HutchinsonNo Comments

linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Publishes New Digital Magazine of Business Growth Tips

With the ongoing vaccine roll-out gradually leading to new signs of hope for a return to normal life, many businesses are now preparing for the next stage, and a ramp-up in activity as new opportunities arise.  In alignment with this, LinkedIn has published a new 'Return to Growth' digital magazine, which provides a range of insights, tips and interviews with experts to help inspire brands in revising and improving their post-COVID-19 strategies. As explained by LinkedIn:  "Ready for Business 2021 explores everything that’s involved in using digital marketing to drive growth and get your strategy moving. There’s detailed insight on identifying your highest-value audiences and engaging them when they’re at their most receptive. We dig deep into the growing importance of trust and thought le...

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27Jun By Katie SehlNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide for Business

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email. But text messaging apps aren’t just support tools. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. In this guide, we cover how to use Facebook Messenger for all your business needs. Plus, we include tips and best practices for your next Facebook Messenger marketing campaign. Bonus: Download a free guide that teaches yo...

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25Jun By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, linkedin, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Selling on LinkedIn Without Ads : Social Media Examiner

Selling on LinkedIn Without Ads : Social Media Examiner Social Media Marketing Industry Report In our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These Secrets"]

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23Jun By jagruti@socialpilot.co (Jagruti Bhargav)No Comments

facebook, facebook marketing, How-Tos, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

101 Ways to Get More Followers on Twitter

Twitter is a powerful social media platform for business. As per social media statistics 2021, 75% of B2B marketers use Twitter to drive engagement, grow their business, and build fruitful connections with their targeted audience.Between short attention spans and harsh competition, the road ahead is a bit difficult!However, it is still possible to create an engaging Twitter account that attracts authentic and loyal followers.Here are 101 practical and tested ways to increase followers on Twitter. Be ready to relish the best piece of the cake! Tweet Frequency 1Ensure to tweet often because it offers a short span of relevancy to your followers to get engaged. However, the question is, “what should be the time gap between two tweets? Well, there is no exact time interval available, but you ...

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17Jun By Karin OlafsonNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

A Quick and Simple Guide for Every Network

Whichever social media platforms your brand uses as part of its social media strategy, knowing how to use hashtags will help boost your brand’s social media reach and engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them. You’ll also learn: how to find hashtags that will work best for your brand why using only popular hashtags isn’t the right approach essential tips for using hashtags on every social media platform out there Let’s get started. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is a hashtag? A ...

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11Jun By manisha@socialpilot.co (Manisha Sukhyani)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter, video marketing, youtube

The Complete Social Media Video Sizes Cheat Sheet

Marketing is all about capturing your audience’s attention and boosting engagement. And the kind of content you use matters a lot in determining your engagement levels. (more…)

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12May By Louise BroganNo Comments

How To, linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Company Page Strategy: Leveraging Employees : Social Media Examiner

Social Media Marketing Industry Report In our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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28Apr By chandraveer@socialpilot.co (Chandraveer Singh)No Comments

Growth Hacks / Tips / Strategies, linkedin, Social Marketing Strategies, social media, social media marketing

42 Must-know LinkedIn Statistics For Every Marketer

If you start segregating each social platform based on their use case and ideal audience, you will end up with one platform standing out of the rest - Linkedin. (more…)

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9Apr By Katie SehlNo Comments

facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

Everything You Need to Know About LinkedIn Video

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. According to Aberdeen Group, brands that use video marketing grow their revenue 49 percent faster than companies that don’t. Ready to get on board yet? This guide will cover everything you need to know about LinkedI...

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4Apr By gauravs@attrock.com (Gaurav Sharma)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Small Business, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Why Do Brands Prefer Instagram Over Other Social Media Platforms

With more than 3.7 billion users, social media is growing tremendously. It is now a preferred medium for businesses to reach out to its target audience.  (more…)

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16Mar By Leah GolobNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy

How to Use Facebook Stories for Business: The Complete Guide

From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. The platform remains a powerhouse when it comes to building and maintaining relationships, with no signs of slowing down. Approximately 500 million people are using Facebook Stories daily. It’s pretty clear that despite the ephemeral nature of Stories, they provide lasting impact. And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories. After viewing a business’ Story, 58% of p...

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7Feb By chandraveer@socialpilot.co (Chandraveer Singh)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

9 Epic Instagram Story Hacks To Stand Out From The Crowd!

Since Stories were first introduced, they’ve completely💯stolen the show on Instagram. We’re also starting to see Story-like content spill over to other platforms including Facebook, Twitter, and LinkedIn. (more…)

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31Jan By Katie SehlNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Important User Stats for Marketers

Instagram demographics give marketers a way to get to know the people behind the numbers. And with more than one billion people on the social network across the globe, there’s a lot of people to get to know. Demographic insights should inform your Instagram marketing strategy, especially if you’re new to the platform. You can also use demographics to compare your current Instagram audience to audiences you’d like to reach, whether through organic marketing or Instagram ads. Learn about age, location, gender, and other Instagram demographics so you can tailor your strategy and content for the right audience. Download the complete Digital 2021 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your aud...

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26Jan By Martin LuenendonkNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

9 Social Media Hacks To 2X Your Brand Growth In 2021

2020 was a hectic year. With the Covid-19 pandemic and restrictions on gatherings and movement, most businesses were forced to quickly adapt to a world where almost everything had to be done online. (more…)

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19Jan By Katie SehlNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

“Water Cooler” Moments in a Remote Work World?

LinkedIn Stories is the career network’s latest pitch to reach a younger demographic. The feature could help your company reach that audience, too. Released in September, stories may be new to LinkedIn, but they’re not new to social media. First popularized by Snapchat, disappearing posts have been replicated as Instagram and Facebook Stories, YouTube Stories—and most recently, Twitter Fleets. Short-form social video ismore popular than ever. Instagram Stories counts 500 million daily active users worldwide. More than 10 million people in the U.S. log on to TikTok everyday. Microsoft, LinkedIn’s parent company, even attempted to acquire TikTok last year. But will the off-the-cuff format click with young professionals on LinkedIn? According to a post by LinkedIn’s senior product manager Gil...

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14Jan By chandraveer@socialpilot.co (Chandraveer Singh)No Comments

analytics, facebook, facebook marketing, How-Tos, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

The Ultimate Guide For B2B Marketers

According to statistics, 79% of B2B marketers believe LinkedIn is a good source for generating leads, and 97% of B2B marketers use it to drive their content marketing strategy. (more…)

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7Jan By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

44 Instagram Statistics That Matter to Marketers in 2021

2020 was a year of new developments at Instagram, with some interesting new Instagram statistics emerging along the way. Now much more than a photo-sharing platform, Instagram has launched a ton of features to help businesses market and sell directly from the app. As you plan your Instagram marketing strategy for 2021, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram stats you need to be aware of this year. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Fast stats for instagram 1. Instagram turned 10 years old in 2020 Instagr...

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3Jan By jimit@socialpilot.co (Jimit Bagadiya)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

372 Social Media Statistics You Must Know In 2021

2021 is already upon us! (more…)

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30Dec By Erica PerryNo Comments

covid-19, facebook, facebook marketing, linkedin, Marketing, organic search, paid search, Social Marketing Strategies, social media, social media marketing, virtual events

How LinkedIn is Combining Paid and Organic Tools to Boost Virtual Events

October 28th, 2020 Marketing Erica Perry In May Linkedin debuted Virtual Events to help smooth the transition to virtual events. Since then, more than 200,000 events have been hosted on the platform, reaching nearly 10 million digital attendees. Seven months of this “new normal,” however, there is still a lot to navigate and new questions and virtual surrounding hybrid and virtual events continue to surface. To improve i...

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29Dec By Maksym BabychNo Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Small Business, snapchat, Social Marketing Strategies, social media, social media marketing

Social Media Marketing For Startups: A Beginner’s Guide

A startup is like a baby that needs constant care to flourish. Out of all the crucial aspects of building a startup, marketing plays a critical role in its success. (more…)

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