Sunday, April 18Digital Marketing Journals

linkedin

Everything You Need to Know About LinkedIn Video
facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

Everything You Need to Know About LinkedIn Video

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. According to Aberdeen Group, brands that use video marketing grow their revenue 49 percent faster than companies that don’t. Ready to get on board yet? This guide will cover everything you need to know abou...
How to Use Facebook Stories for Business: The Complete Guide
facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy

How to Use Facebook Stories for Business: The Complete Guide

From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. The platform remains a powerhouse when it comes to building and maintaining relationships, with no signs of slowing down. Approximately 500 million people are using Facebook Stories daily. It’s pretty clear that despite the ephemeral nature of Stories, they provide lasting impact. And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories. After viewing a business’ Story,...
9 Epic Instagram Story Hacks To Stand Out From The Crowd!
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

9 Epic Instagram Story Hacks To Stand Out From The Crowd!

Since Stories were first introduced, they’ve completely💯stolen the show on Instagram. We’re also starting to see Story-like content spill over to other platforms including Facebook, Twitter, and LinkedIn. (more…)
Important User Stats for Marketers
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Important User Stats for Marketers

Instagram demographics give marketers a way to get to know the people behind the numbers. And with more than one billion people on the social network across the globe, there’s a lot of people to get to know. Demographic insights should inform your Instagram marketing strategy, especially if you’re new to the platform. You can also use demographics to compare your current Instagram audience to audiences you’d like to reach, whether through organic marketing or Instagram ads. Learn about age, location, gender, and other Instagram demographics so you can tailor your strategy and content for the right audience.Download the complete Digital 2021 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target...
“Water Cooler” Moments in a Remote Work World?
facebook, facebook marketing, instagram, linkedin, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

“Water Cooler” Moments in a Remote Work World?

LinkedIn Stories is the career network’s latest pitch to reach a younger demographic. The feature could help your company reach that audience, too. Released in September, stories may be new to LinkedIn, but they’re not new to social media. First popularized by Snapchat, disappearing posts have been replicated as Instagram and Facebook Stories, YouTube Stories—and most recently, Twitter Fleets. Short-form social video ismore popular than ever. Instagram Stories counts 500 million daily active users worldwide. More than 10 million people in the U.S. log on to TikTok everyday. Microsoft, LinkedIn’s parent company, even attempted to acquire TikTok last year. But will the off-the-cuff format click with young professionals on LinkedIn? According to a post by LinkedIn’s senior product ma...
44 Instagram Statistics That Matter to Marketers in 2021
facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

44 Instagram Statistics That Matter to Marketers in 2021

2020 was a year of new developments at Instagram, with some interesting new Instagram statistics emerging along the way. Now much more than a photo-sharing platform, Instagram has launched a ton of features to help businesses market and sell directly from the app. As you plan your Instagram marketing strategy for 2021, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram stats you need to be aware of this year.Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Fast stats for instagram 1. Instagram turned 10 years old in 202...
How LinkedIn is Combining Paid and Organic Tools to Boost Virtual Events
covid-19, facebook, facebook marketing, linkedin, Marketing, organic search, paid search, Social Marketing Strategies, social media, social media marketing, virtual events

How LinkedIn is Combining Paid and Organic Tools to Boost Virtual Events

October 28th, 2020 Marketing Erica Perry In May Linkedin debuted Virtual Events to help smooth the transition to virtual events. Since then, more than 200,000 events have been hosted on the platform, reaching nearly 10 million digital attendees. Seven months of this “new normal,” however, there is still a lot to navigate a...
How to Use LinkedIn Text Ads: The Budget-Friendly Option : Social Media Examiner
facebook, facebook marketing, How To, linkedin, LinkedIn Ads, Social Marketing Strategies, social media, social media marketing

How to Use LinkedIn Text Ads: The Budget-Friendly Option : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
Announcing The Social Media MarTech Index
facebook, facebook marketing, index, linkedin, Marketing, Martech, Martech index, Social Marketing Strategies, social media, social media marketing, twitter

Announcing The Social Media MarTech Index

November 17th, 2020 Marketing SMW Staff Brought to you by Social Media Week, The Social Media Martech Index is a global list of all the companies that provide marketing technology solutions to the social media industry. The Index is designed to help social media marketers as they think about their social media tech stack o...
5 Creative Ways Brands Are Using Influencers
creative, facebook, facebook marketing, Influencer Marketing, Influencers, instagram, linkedin, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, statistics, tiktok, youtube

5 Creative Ways Brands Are Using Influencers

Most people tend to associate influencers with social media. However, influencers have been around for a lot longer than most people might think and can be dated as far back as the middle ages with royalty, popes, knights, earls, and artists.  In recent years, influencers have exploded in popularity on social media platforms like Instagram, YouTube, Facebook, Snap, Pinterest, and TikTok. This has resulted in the emergence of 4 distinct influencer types: nano, micro, macro, and celebrity influencers.Image courtesy of Tribe Brands, both large and small are tapping into the influencer space at an ever-increasing rate. That’s why it may not come as a surprise to hear that the market has been forecasted to be worth more than $15 billion by 2022. Here’s a fresh look at some creativ...
A Strategic Guide To Social Media Marketing For Nonprofits
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter, youtube

A Strategic Guide To Social Media Marketing For Nonprofits

Let me start with the truth - a lot of people do not donate to nonprofits because they do not know if they will use the money for its intended purpose, or how nonprofits will invest the money or people might think if their donations can make a real difference! (more…)
Perfect 9 Steps To Plan Christmas Marketing Campaign (Free Checklist)
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, Small Business, Social Marketing Strategies, social media, social media marketing

Perfect 9 Steps To Plan Christmas Marketing Campaign (Free Checklist)

It’s December already? Last time you checked, the trees were still shedding. You said to yourself, I still have Halloween to go through, but Black Friday caught up and you had no time left to plan a Christmas marketing campaign. Right? Wrong! It’s still not that late for you. Give this blog a read and be on your way to executing your holiday spirit-filled Christmas campaign.(more…)
8 Important Social Media Integration Strategies to Implement in 2021
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

8 Important Social Media Integration Strategies to Implement in 2021

Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.Why is social media integration important? First a quick definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy. This is typically accomplished two ways:Directing your social media audience to your website Allowing your soci...
Cheat Sheet for Every Network
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Cheat Sheet for Every Network

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes are harder to find than a civil discussion on politics on Facebook. But, it’s not difficult if you consult this guide to social media image sizes! Below are the most recent social media image dimensions, as of 2021.Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network.Why is it important to get social media image sizes right? There’s a lot to get right when your brand is creating great visual content for social m...
Best SaaS Deals You Shouldn’t Miss For Black Friday 2020
facebook, facebook marketing, instagram, linkedin, Small Business, Social Marketing Strategies, social media, social media marketing

Best SaaS Deals You Shouldn’t Miss For Black Friday 2020

Yes! Holiday Season is on us, Black Friday and Cyber Monday mark the official start of the Christmas shopping season. We have collaborated and curated a list of enticing deals clubbed together with the best of SaaS industry players just for you.  (more…)
How Twitter is Driving Tweet Exposure and Virtual Hangouts
facebook, facebook marketing, instagram, linkedin, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing, Squad, tweets, twitter, video

How Twitter is Driving Tweet Exposure and Virtual Hangouts

December 16th, 2020 Marketing Erica Perry It’s hard to believe more than seven years ago Snapchat unveiled “Stories,” a feature allowing consumers to string together images and videos into a digestible, diary-esque sequence that would disappear after 24 hours. It proved so popular that several other prominent players inclu...
The Top Facebook Updates You Need to Know: December 2020
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Top Facebook Updates You Need to Know: December 2020

“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see: literally any time the interface is redesigned). But one thing’s for sure: Facebook never rests on its laurels. There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. It’s why we’ll be keeping this page updated regularly, spotlighting the most important Facebook updates each month. Be sure to check back often (and maybe even bookmark this page?).Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales i...
How Zapier Supports SocialPilot To Be The Most Cost-effective Tool
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How Zapier Supports SocialPilot To Be The Most Cost-effective Tool

Nobody wants to do repetitive work which is a necessary element of the job. Right? To address this issue, people are opting for automation tools. With this regard, Zapier has been one of the leading tools in this arena. (more…)