Facebook Ads

27Jun By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Facebook Ads: New Tools for Better Tracking, More Creative, and Faster Sales : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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16Mar By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, robot chat

How to Build an Intent-Based Facebook Retargeting Campaign

Facebook’s ad targeting just isn’t what it used to be. Rising CPMs, shrinking performance, and algorithm changes have left marketers scrambling to make campaigns work.  An Open Letter to MetaAs I write this in mid-December 2024, we are in the midst of yet another performance outage on your platform—this one occurring right as many DTC brands are scaling up in anticipation of their shipping cutoffs. This is a crucial time for everyone to…— David Herrmann (@herrmanndigital) December 16, 2024 In fact, according to recent reports, Facebook ad costs have increased by nearly 43% year-over-year, while conversion rates have dropped significantly, making it harder than ever to see ROI. The harsh reality is that relying solely on the Facebook Pixel to power your retargeting campaigns isn’...

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25Sep By Casie GilletteNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

The Ultimate CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super CAPI

Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the shocking news that CPC and CPL were both down year-over-year, was the report’s recommendations to use CAPI to improve performance: “Since your Facebook ads conversion rate is dependent on the actions you choose to track, having a clean way to catch all potential conversions coming from your ads is crucial.” Of course it is! It’s why we rolled out Super CAPI and why our customers are seeing better Meta Ads performance than their competitors.  But understanding CAPI is easier said than done. In fact, many advertisers aren’t even aware of what it does or its impact on performance.  We want to change that. So today, we are going to dive into the basics...

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26Aug By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Leveraging Emotions in Your Facebook Ads for Better Results : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 265,000 marketers!

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28May By Larry KimNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

Want to See Who Clicked Your Meta Ads? Now You Can

We’ve talked a lot about Facebook and Meta ads over the past few months here at Customers.ai. From performance issues to rising costs to attribution challenges and more, there’s been no shortage of Meta-related problems. The thing is, I still believe in Meta ads. It is an unbelievably cost-effective marketing channel and with the right targeting, can be a huge driver of sales and revenue for ecommerce companies. Why do I believe in this so strongly? Because as we speak, our customers are seeing unreal results when using Customers.ai with Meta ads. Here are just two recent examples: Restore Custom Audience: 40,000 Visitors, $9k in Revenue An ecommerce site using our website visitor ID X-ray pixel captured 40,000 visitors to their site. Those visitors were put into a ...

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18Apr By Larry KimNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

It’s Time to Rethink Your Meta Ads Strategy

If you’re running Meta Ads, you are well aware of the problems currently facing advertisers.  Let’s take a look at some headlines from the past two weeks, shall we? Search Engine Land Bloomberg Digiday The Motley Fool You get the point.  Things are not looking good and Meta doesn’t seem to have an answer for the people pouring their budgets into the platform.  Now, I’ve been talking about the decline of Facebook for some time.  Starting with the iOS14 update and continuing into this year with the deprecation of cookies, Meta targeting is nowhere close to what it used to be. I’m sorry to say that without a strategy change on the part of advertisers, it isn’t going to get better anytime soon. Meta is still figuring out how to deal ...

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7Apr By DigitalMarketerNo Comments

Advertising Metrics, Analytics & Data, Blog, Business Metrics, Campaign Optimization, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, facebook, Facebook Ads, Internet marketing, Marketing Analytics, Marketing Strategy, Online Marketing, paid advertising, ROI Measurement, social media, social media advertising

12 Facebook Ad Metrics Worth Your Attention

Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics. Every day, my team at MeasurementMarketing.io answers dozens of questions from business owners and agencies about this topic. I read somewhere that metric X is important but is that true? Why would I even track metric Y? Can I really ignore metric Z?  These kinds of questions are important, but they are often asked at the wrong moment.  The key to understanding which Facebook Ad metr...

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22Mar By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Why Advanced Segmentation is a Must for Facebook Advertisers

There has been a lot of talk about Facebook ad performance lately. Between the decline of cookies and their penchant for removing targeting options, advertisers are certainly feeling the frustration. The reality is, this has been a long time coming and unless advertisers start thinking outside the box, it isn’t going to get much better.  Cookies aren’t coming back. Click IDs aren’t coming back. The Facebook pixel of 2018 isn’t coming back.  Without abundant user data and a need to focus on privacy, ad platforms have turned to AI to create audiences they think will work.  And that’s the thing – we’ve trusted the ad platforms to find the right people because they have. But not anymore. It’s time for advertisers to take matters into their own hands and this starts with firs...

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15Mar By Larry KimNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat

20 Powerful Facebook Advertising Tools to Advance Your Ad Performance

Digital marketers: Get a leg-up on your competition and push your Facebook Ads to the next level of profitability with 20 advanced Facebook advertising tools you may not be using. The Facebook ad tools here will provide you with: Actionable performance insights Effective audience targeting abilities Innovative brand experiences  Better cost per results The 20 Best Facebook Advertising Tools 4 BILLION. That’s how many active monthly users we’re looking at when you add up user activity across all of Facebook’s properties. Facebook has designed its ad platform so advertisers can run ads to reach users on all of the Facebook properties at once — Facebook, Messenger, WhatsApp, Instagram, Marketplace, and the Facebook Audience Network.  You may already be familiar...

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8Mar By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Revolutionizing Facebook Advertising: The Top 7 Ad Hacks for 2024

The last few years have certainly kept us on our toes.  The gradual demise of the Facebook ad pixel, compounded by stringent privacy updates, has significantly hindered performance tracking and audience targeting capabilities.  As signal degradation approaches a critical point, with an estimated 80% loss expected to reach 100% in the coming months, advertisers are desperately looking for innovative ways to overcome these new challenges. Enter Larry Kim, founder and CEO of Customers.ai, who, during the Ad Universe Summit, gave us a pretty compelling narrative on the future of Facebook advertising.  Surrounded by some of the best minds in the digital ad space, Larry unveiled a strategic blueprint designed to counteract these challenges and reclaim the lost art of precision target...

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27Feb By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

Maximizing ROI with Advanced Facebook Ad Strategies

With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding of ad placements and targeting.  As technology evolves and privacy concerns continue to intensify, advertisers tasked with maximizing ROI must continuously refine their approaches.  This means going beyond the basics and focusing on things like advanced segmentation and targeting, AI and machine learning for optimization, creative testing, and more.  The thing is, we know how much potential there is in the Facebook ecosystem, it’s why we are an official Meta partner. When done right, advertisers can see really exceptional results. So let’s dive in and look at how we can maximize performance and take our Facebook ad strategies to the next level.  C...

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23Feb By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

Maximizing ROI with Advanced Facebook Ad Strategies

With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding of ad placements and targeting.  As technology evolves and privacy concerns continue to intensify, advertisers tasked with maximizing ROI must continuously refine their approaches.  This means going beyond the basics and focusing on things like advanced segmentation and targeting, AI and machine learning for optimization, creative testing, and more.  The thing is, we know how much potential there is in the Facebook ecosystem, it’s why we are an official Meta partner. When done right, advertisers can see really exceptional results. So let’s dive in and look at how we can maximize performance and take our Facebook ad strategies to the next level.  C...

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22Feb By Bradley BabendirNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Digital Advertising, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, robot chat

How to Use Restore by Customers.ai to Boost Your Ad Campaigns

Digital marketing’s getting trickier by the day, isn’t it? Between all the new privacy laws, the end of those handy third-party cookies, and the ever-annoying bots tricking us into wasting our ad budgets, it feels like we’re running an obstacle course. And let’s not even get started on trying to keep up with how fast everything changes, including what our audiences are looking for. It’s a lot. But, imagine if we didn’t have to stress so much about these things. What if there was a way to get ahead of the game, to really understand and reach the people we want to talk to, without stepping on any privacy landmines? And what if we could make sure our hard-earned ad dollars were actually going towards real, live human beings interested in what we’ve got to offer? Enter Restore. It’s our ...

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26Jan By Larry KimNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start

Here at Customers.ai, we like to say our platform helps you remarket like it’s 2019 again. The glory days of remarketing, when audiences were large, costs were small, and the Facebook ad pixel could identify ~50% of website visitors. When remarketing was the pinnacle of Facebook ads and even a dollar per day could garner you results.  Of course, we all know what happened – iOS 14 rolled out and remarketing became well, not so great. Then iOS 17 rolled out, Click IDs and cross-channel tracking were minimized, and our already shrinking audiences and making them even smaller.  Where does that bring us now? Sadly, there’s an 84% drop in efficiency and you’re lucky if the ad pixel catches 7% of site traffic today. Advertisers have moved their budgets elsewhere and there is ...

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7Dec By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, Facebook Ads, google chat bots, robot chat

Future-Proofing Your Meta Ads Retargeting Strategies

For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 billion and $40 billion in Q4 2023 alone.  However, the landscape is undergoing a seismic shift, with the repercussions of privacy changes reverberating across the advertising sphere. The recent implementation of iOS 17 changes and the impending removal of third-party cookies in Google Chrome in 2024 are casting shadows on the once-expansive reach of Meta Ads.  Unfortunately for marketers, this isn’t a future problem. Meta Ads retargeting audiences are already shrinking! There is an urgent need for strategic solutions to navigate the shrinking terrain of Meta Ads retargeting audiences. With more privacy changes likely on the way and cross-channel tracking a...

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22Mar By Bradley BabendirNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

Facebook Ads Average Conversion Rate Benchmarks & How to Improve Yours

Are your Facebook Ads not converting as well as you’d hoped? You’re not alone! The overall Facebook ads average conversion rate is 9.21%.  That’s more than 9 out of 10 people that you painstakingly drive into the final stages of your advertising funnel bouncing away to donkeyland. Worse than that, Facebook Ads are getting more expensive and less effective. What a terrible combination!  Fortunately, we’ve got several hacks to teleport you from the world of donkeys to the world of unicorns.  In this article, we’ll go over:  Find Your Customers with Customers.ai See the new Customers.ai sales outreach automation platform. With X-Ray Website Visitor Detection and automated email and SMS outreach to help mid-market companies find their perfect customers. Request a call to l...

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23Dec By Grace LauNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

How Ecommerce Transformed Marketing  – DigitalMarketer

It’s getting harder to remember a time when the internet didn’t dominate the business landscape. In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts.  So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy. Then we can start to understand why marketing has had to adapt to new digital techniques. What is eCommerce and How Has it Impacted the Economy? Since the early 2000s, the ecommerce market size has been growing rapidly. It only keeps accelerating, too. According to Insider Intelligence, US ecommerce sales are predicted to pass $1 trillion in 2022. Worldwide, they exp...

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4Dec By Eduardo AznarNo Comments

ads, benefits of paid ads, Blog, Digital Marketing, digital mkt, Facebook Ads, Google Ads, Instagram Ads, Internet marketing, Online Marketing, paid ads, paid advertising, Paid Media, paid media strategy, paid traffic, paid traffic mastery, running paid ads, search ads, video ads

The Biggest Ad Fraud Cases and What We Can Learn From Them

Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and Verizon have been victims of ad fraud in recent years.  So what does this mean for the rest of the industry? The answer is simple: every ad company, no matter their size or budget is just as at risk as the big guns – if not more.  In this article, I summarize some of the biggest and most shocking cases of ad fraud we’ve witnessed over recent years and notably, what vital lessons marketers and advertisers can learn from them to avoid wasting their own budgets.  The biggest ad fraud cases in rec...

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28Jul By Simon TraffordNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

3 Reasons to Choose Shopify for Ecommerce with Simon Trafford [VIDEO]

Our brand new eCommerce Mastery Certification is available now: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ Want to know why Shopify should be your number one choice for your eCommerce business? We have three of the top reasons to choose Shopify from the Head Coach of Merchant Mastery, Simon Trafford! Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course. He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing. You’ll definitely want to watch as he talks about the 3 email automations you NEED to have so you’re not leaving money on th...

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18Jul By Simon TraffordNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Making Your Website Look Expensive with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.

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18Jul By Anna SonnenbergNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

6 Steps to Create a Facebook Funnel That Converts : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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15Jul By Simon TraffordNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Are Your Guarantees Hurting Your Online Sales? with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.

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1Jul By Scott CunninghamNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

3 eCommerce KPI’s to Master with Scott Cunningham [VIDEO]

Scott Cunningham Scott is the Co-Founder and Managing Director of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Founder and Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.

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26Jun By Lauren PetrulloNo Comments

advertising, Blog, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]

Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ It’s IMPERATIVE that you have great photos, because great photos sell your product and start conversations with your customers! Not only are they important for your website, they can be repurposed for your email campaigns, social media, and more! Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, co-founder of chatbot service Bot Blondes, AND DigitalMarketer Academy Faculty Member. Lauren is also one of the subject ...

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12Jun By Lauren PetrulloNo Comments

advertising, Blog, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

Everyone THINKS It’s Apple Versus Facebook, But They’re Wrong! with Lauren Petrullo [VIDEO]

You can tell that Facebook has its sights set on Amazon, and the impact that it will have to social commerce is MASSIVE. Apple’s impact to Facebook ads is long passed the conversation. Meta is about to do something BIG, but how exactly are they going to take on Amazon? We’re glad you asked!Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, co-founder of chatbot service Bot Blondes, AND DigitalMarketer Academy Faculty Member.  Lauren is also one of the subject matter experts on our new and improved Ecommerce Marketing Certification!Want to learn more about how eCom...

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24May By Scott CunninghamNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time?  “Facebook doesn’t work for my business.” If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling. In this video: Start Here to Sell More: 00:22-00:30 What If I’m Selling a Brand New Product? 00:51-1:02The Formula for Winning in Ecommerce: 1:21-1:34 Learn more about ecommerce: The Future of Ecommer Marketing Is Now ➡️ https://www.digitalmarketer.com/blog/future-of-ecommerce-marketing/ Use This Framework to Build Ads That Move Product ➡️ https://www.digitalmarketer.com/blog/offer-harmonics-scott-cunn...

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16Feb By Anna SonnenbergNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads Audit Guide: How to Refresh Your Ads : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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18Jan By Anna SonnenbergNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

7 Ways to Optimize Your Facebook Strategy for Leads and Conversions : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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4Nov By Lisa D. JenkinsNo Comments

facebook, Facebook Ads, How To, instagram, Instagram Ads, linkedin, LinkedIn Ads, Social Marketing Strategies, social media, social media marketing, twitter, Twitter Ads

How to Research Your Competitor’s Ads on 4 Social Platforms : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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5Aug By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Facebook Ad Success Without Apple Data: Rethinking Your Strategy : Social Media Examiner

Facebook Ad Success Without Apple Data: Rethinking Your Strategy : Social Media Examiner Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner. Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WAN...

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26Jul By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Testing Facebook Ad Creative: The Path to Better Sales : Social Media Examiner

Testing Facebook Ad Creative: The Path to Better Sales : Social Media Examiner Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner. Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SE...

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22May By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Facebook Ad Strategy: How to Simplify Your Campaigns : Social Media Examiner

Facebook Ad Strategy: How to Simplify Your Campaigns : Social Media Examiner Social Media Marketing Industry Report In our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Enter your email to getour free report: [title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These Secrets"]

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30Apr By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Facebook Retargeting Strategy: Creative Applications : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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9Feb By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Facebook Ad Reporting In 4 Easy Steps

Every marketer can relate to going to great lengths to prove ROI on social media. Which almost always involves Facebook Ad reporting. More likes, more followers, and big fancy #s for reach, engagement, and clicks. We’re good here, right?  Not quite.  Facebook Ad reporting is your golden ticket to proving real value that aligns with your client’s KPIs. It’s easy to feel lost in the Facebook Business Manager maze. Facebook Ads Manager has a few templates but you want to look pro and provide meaningful Facebook Analytics for clients.  In this article, I’m going to walk you through some of the most meaningful metrics followed by how to wrap them into an easy-to-use and automatically scheduled ROI report in 4 easy steps. Choose the most impactful metrics for your Facebook ...

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27Jan By Tara ZirkerNo Comments

facebook, Facebook Ads, Facebook Analytics, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads Analytics: How to Stop Wasting Money : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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26Jan By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat

How to Get Help from Facebook Ads Customer Service

If you have ever used Facebook Ads, chances are you will need or have looked for help from Facebook Ads customer service. However, it’s not exactly clear how to go about speaking to an actual Facebook representative. A real-life person? They do exist!  Well then, where do you turn for your Facebook Ads customer service?  Live Chat With Facebook Chat Support If you’re not one of the lucky ones with a Facebook Ads rep assigned to your account, then you’ve probably run into a bunch of run-around answers on how to speak to a human at Facebook Ads.  Facebook Ads are problematic, and you’re bound to have some questions come up. Perhaps you are having pixel problems, billing issues, outrageous metrics, or ad delivery issues.  Whatever your issues are, contacting Facebook ads cus...

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15Jan By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, Facebook Analytics, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

What to Do When Your Facebook Ads Fail : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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15Jan By Vince MagalineNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

How To Link Ads to Messenger Chat Dialogues To Boost Lead Generation

Most of, or all of your Facebook ad traffic, redirects to landing pages, right? Well, there’s a “cooler” option that digital marketing pros are having more success with 😎. And that’s the topic of discussion in this article: How to link ads to Messenger chatbot dialogues.  The concept is simple, instead of doing what everyone else is doing, send Facebook ad traffic to a fun and engaging chatbot dialogue that has a 100% conversion rate.  Wait, what? 100% conversion rate?  Yes, you read that right, and let me explain a bit further. No, I’m not promising that 100% of people that click on your ads will buy your product. If I could do that, then I’d be giving Elon a run for his money. However, you will capture the contact information of every person that clicks on Facebook Ads l...

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31Dec By Larry KimNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat

Best Facebook Retargeting Strategy: The Conversational Remarketing Method

Every company that’s running ads on Facebook either is or should be running retargeting ads, period. And there’s a good chance that you are, considering remarketing ads convert at a much higher rate on average and come at lower CPMs. But, what is the best Facebook retargeting strategy? Personally, I think it’s crazy in 2021 if you’re not including Messenger ads to some degree if you’re advertising on Facebook. And this isn’t just my opinion. There’s more than enough data at this point to support the effectiveness of Facebook Messenger advertising.  But here’s something that some of you may find controversial, at first. For those of you actively advertising on Facebook, at a minimum, 15% to 30% of your Facebook advertising budget should be allocated to something I call “Conversational...

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30Dec By Tara ZirkerNo Comments

facebook, Facebook Ads, facebook marketing, Facebook Tools, How To, Social Marketing Strategies, social media, social media marketing, Tools

Facebook Brand Safety Tools: How to Control Where Your Ads Appear : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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29Dec By Tara ZirkerNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Common Facebook Ad Mistakes and How to Fix Them : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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29Dec By Allie BloydNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How Much Should You Spend on Facebook Ads? Budgeting Steps : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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28Dec By Allie BloydNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, Tools

How to Optimize Facebook Ad Creative for Better Results : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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27Dec By Vince MagalineNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

1 Amazing Facebook Messenger Ads Example & How to Create a Click-to-Messenger Ad

Whether you attended the MobileMonkey Chat Marketing Summit this year or not, you may have seen an awesome Facebook Messenger ads example that I’m betting you’ll want to recreate. Yes, you’ll get to see (and experience) the ad in a short minute. But this Click-to-Messenger ad’s performance was worth writing about because it literally generated half of our registrants at a CPA (cost per acquisition) of under $2. So, first I want to provide a little context for those unfamiliar with this Facebook ad super-weapon called a Click-to-Messenger ad. And for those who have already seen or created plenty of Click-to-Messenger ads, feel free to skip straight to the Facebook Messenger ads example or any other part of the article here: What is Facebook Messenger Advertising? Face...

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27Dec By Vince MagalineNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

How To Use Messenger Sponsored Messages Ads for Retargeting

This year, we were able to get more than 80% of our previous year’s Chat Marketing Summit attendees to register again. Our secret weapon was this Facebook Messenger sponsored messages ad: You can experience the dialogue portion of the sponsored messages Facebook ad for yourself, here: Experience Messenger Sponsored Messages Ad This particular Facebook sponsored messages ad was sent directly to a segment of our Messenger contacts and it produced some amazing results: Average event registration cost from sponsored message ads = $0.73 per registration.Sponsored message ad conversion rate = 2.64%.Over 80% of our existing Messenger contacts that attended our event in 2019 also attended our event in 2020. In this article, I’m going to show you how to get excellent results us...

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26Dec By Vince MagalineNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

9 Best Facebook Messenger Ad Examples of All Time

As a relatively new advertising tool, there aren’t as many examples to pick and choose from. However, we’ve identified what we believe to be the absolute best Facebook Messenger ad examples of all time. And we’re going to show you what the special sauce is that gives them their unicorn status. There are three key components that make Messenger ads so successful: Messenger is where conversations happen, and nothing beats a conversation for closing sales.Consumers would rather chat in real-time with businesses than talk on the phone or email.Businesses can scale conversations in Messenger thanks to chatbot automation. There are two types of Facebook Messenger ads. The first type of Messenger ad is called a Click-to-Messenger ad. Where a normal ad would send people directly to a land...

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26Dec By Allie BloydNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads for Local Businesses: A Framework for More Revenue : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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25Dec By AmyNo Comments

facebook, Facebook Ad Training, Facebook Ads, Facebook engagement, facebook marketing, grow your email list with social media, low cost leads, Online marketing, podcast, salome schillack, shine and succeed, Social Marketing Strategies, social media, social media ads, social media marketing, Social Media Tools

#339: Facebook Ad Strategies To Grow Your Audience Now (No Matter Where You Are In Your Business) with Salome Schillack – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes

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24Dec By Allie BloydNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Lead Form Ads: How to Optimize for Results : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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23Dec By Tara ZirkerNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How to Expand Your Facebook Ad Targeting to New Audiences : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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23Dec By Allie BloydNo Comments

facebook, Facebook Ads, facebook marketing, Facebook Organic, How To, Social Marketing Strategies, social media, social media marketing

Facebook Organic and Paid Reach Strategy for Local Businesses : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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