Friday, May 1Digital Marketing Journals

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Relationship Marketing: Reactive vs. Proactive and Why You Need Both
25Apr By Casie GilletteNo Comments
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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

You’ve heard it a million times – relationships are everything in business. But how you manage those relationships?  That’s what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing.  Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. And boy oh boy do we need those lifetime fans. According to studies, a 5% increase in customer retention can boost profits by up to 95%. That’s the kind of ROI you can’t ignore. But here’s where most brands get it wrong — they lean too hard on one side. Reactive marketing? It’s all about responding to customers. Proactive marketing? That’s about staying a step ahead. The truth is, to win at relationship marketing, you need b...
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Email Engagement Metrics: Going Beyond Open Rates
1Apr By Casie GilletteNo Comments
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Email Engagement Metrics: Going Beyond Open Rates

If you’re still judging your email campaigns by open rates, it’s time to upgrade the ole playbook. Sure, they were the gold standard once upon a time, but let’s face it – open rates just don’t cut it anymore. Why?  For starters, privacy updates like Apple’s Mail Privacy Protection have thrown a wrench into the works, making open rates unreliable for tracking engagement. Plus, an open doesn’t tell you much. Did they skim your email? Did they take action? Or did they just open it by mistake? The reality is that click-through rates, post-click behavior, and time on page are where the real insights live. In fact, email campaigns that focus on advanced email engagement metrics see up to 3x higher conversion rates than those relying on opens alone. This post is all about going deeper...
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How to Build an Intent-Based Facebook Retargeting Campaign
16Mar By Casie GilletteNo Comments
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How to Build an Intent-Based Facebook Retargeting Campaign

Facebook’s ad targeting just isn’t what it used to be. Rising CPMs, shrinking performance, and algorithm changes have left marketers scrambling to make campaigns work.  An Open Letter to MetaAs I write this in mid-December 2024, we are in the midst of yet another performance outage on your platform—this one occurring right as many DTC brands are scaling up in anticipation of their shipping cutoffs. This is a crucial time for everyone to…— David Herrmann (@herrmanndigital) December 16, 2024 In fact, according to recent reports, Facebook ad costs have increased by nearly 43% year-over-year, while conversion rates have dropped significantly, making it harder than ever to see ROI. The harsh reality is that relying solely on the Facebook Pixel to power your retargeting campaigns isn’...
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How to Create a Powerful Chatbot Using Machine Learning
8Mar By BotPenguinNo Comments
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How to Create a Powerful Chatbot Using Machine Learning

Are you thinking about creating a chatbot for your business? You’re not alone. Chatbots have quickly become a popular AI tool. If you use Facebook Messenger, you’ve likely interacted with one.In fact, according to a Facebook report, over 300,000 active chatbots are on Facebook Messenger alone. This number is staggering for a technology that only gained mainstream attention a few years ago.Chatbots aren’t limited to just Facebook anymore; they’re making appearances on websites across various industries. Why? The barriers that once prevented people from using chatbots are being removed. More customers are comfortable interacting with chatbots than ever before.In this guide, we’ll explain what chatbot machine learning is and provide an easy-to-follow approach to building your own chatbot for ...
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Ad Remarketing Software Reviewed: The 15 Best Retargeting Tools
28Feb By Casie GilletteNo Comments
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Ad Remarketing Software Reviewed: The 15 Best Retargeting Tools

How often do you visit a site for the first time and make a purchase right away? Probably not very often, if ever. You aren’t alone. Most visitors don’t convert on the first visit. In fact, about 98% of people leave your site without making a purchase.  That’s why marketers invented retargeting – to swoop in to save the day.  Retargeted ads boast click-through rates that are 10x higher than standard display ads and can drive up to a 70% increase in conversions. Awesome, right?  Sure but to make retargeting work, you need the right tools.  You need ad remarketing software that helps you track visitors, build smarter retargeting audiences, and deliver personalized ads that actually convert. To help you ensure you find the right tool, we’ve reviewed 15 of the best ad remarke...
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Form Abandonment 2.0: How to Turn ‘Maybe Later’ into ‘Sign Me Up’
12Feb By Casie GilletteNo Comments
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Form Abandonment 2.0: How to Turn ‘Maybe Later’ into ‘Sign Me Up’

Form abandonment. The silent killer of conversions.  After all, you’ve done the hard work of crafting a killer offer, nailing your landing page design, and bringing visitors right to the finish line. But then… crickets.  They were this close to signing up and suddenly they’re gone, leaving you with nothing but a half-filled form and a sense of missed opportunity. Unfortunately, this isn’t a rarity. This is the norm. Almost 70% of forms are abandoned.  That’s a lot of potential leads, sales, or sign-ups slipping right through your fingers! And for marketers, that’s not just frustrating, it’s a problem that demands smarter solutions. But hey, this isn’t another “optimize your forms” 101. We’re talking next-level tactics here – real-time engagement, behavioral triggers, and per...
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Path to Purchase Research: Decoding Your Customers’ Buying Journey
26Dec By Casie GilletteNo Comments
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Path to Purchase Research: Decoding Your Customers’ Buying Journey

You’ve got traffic. You’ve got products. But do you really know what your customers are thinking as they move from “maybe” to “add to cart”?  For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans.  And it’s a must! Why? Because people aren’t just hopping on your site and making a purchase. 81% of shoppers research online before making a purchase. If you’re not tuned into what they’re doing during that research phase, you’re leaving money on the table. Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey.  To get you started on your own research, we’re diving into exactly how to uncover those insights, use them t...
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Website Demographic Tools: See Who’s Really Visiting Your Site
30Dec By Casie GilletteNo Comments
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Website Demographic Tools: See Who’s Really Visiting Your Site

Knowing who visits your website is a necessity that most people are missing out on. Why?  Because we aren’t talking about surface-level data like traffic counts or bounce rates.  We’re talking about real insights.  We’re talking visitor data like age, location, interests, industries, behaviors, and more. The kind of information we used to get that takes your marketing from generic to laser-focused. The people who aren’t missing out on his data? They’re 60% more effective at crafting targeted campaigns and converting visitors into customers. Not bad, right? In the year 2025, having the right website demographics tools is a must. Which is why we are giving you the 15 best website demographic tools to help you get a clearer picture of your audience, tailor your strategies, and ...
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Google Ads Customer Match: How to Use First-Party Data for Smarter Retargeting
11Oct By Casie GilletteNo Comments
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Google Ads Customer Match: How to Use First-Party Data for Smarter Retargeting

As long as I can remember, advertisers have been hesitant to send their first-party data to Google Ads audiences. Why? The onus of privacy. Advertisers, and specifically agencies, didn’t want to be the ones responsible for leaking any personal customer info. And let’s be real – Google made it quite clear they wouldn’t be taking responsibility.  So, for years, as privacy moved to the forefront of technology, cookies lessened, and targeting capabilities became worse and worse, we’ve just simply dealt with it.  Until now.  In September 2024, Google Ads Liason Ginny Marvin announced confidential customer match, a way to securely connect your first-party data to Google Ads for Customer Match. Here’s the breakdown: “Confidential matching is powered by a technology called confiden...
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The Ultimate CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super CAPI
25Sep By Casie GilletteNo Comments
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The Ultimate CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super CAPI

Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the shocking news that CPC and CPL were both down year-over-year, was the report’s recommendations to use CAPI to improve performance: “Since your Facebook ads conversion rate is dependent on the actions you choose to track, having a clean way to catch all potential conversions coming from your ads is crucial.” Of course it is! It’s why we rolled out Super CAPI and why our customers are seeing better Meta Ads performance than their competitors.  But understanding CAPI is easier said than done. In fact, many advertisers aren’t even aware of what it does or its impact on performance.  We want to change that. So today, we are going to dive into the basics...
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3 Key Strategies to Triple Your ROI Using Conversational AI
1Sep By Master Of Code GlobalNo Comments
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3 Key Strategies to Triple Your ROI Using Conversational AI

Contact centers are in crisis. Skyrocketing customer expectations were coupled with relentless cost pressures. It all has created a perfect storm. 71% of consumers expect companies to deliver personalized interactions, and 76% of them get frustrated when it doesn’t happen. Agents are overwhelmed: they are struggling to keep pace with increasing call volumes and complex inquiries. Meanwhile, customer satisfaction is plummeting. Long wait times and repetitive interactions decrease loyalty. The result? A toxic combination of high operational costs, low contentment, and dwindling revenue.But there’s a game-changing solution: Conversational AI. This cutting-edge technology can dramatically boost operational efficiency and drive significant bottom-line growth. We’ll explore how to harness the po...
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Supercharge Email & Ad Remarketing Reach with Customers.ai Shopify App
16Aug By Larry KimNo Comments
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Supercharge Email & Ad Remarketing Reach with Customers.ai Shopify App

Hey DTC marketers! We’ve got some news that’s going to make your life a whole lot easier and a lot more profitable if your store is on Shopify.  At Customers.ai, we help DTC businesses like yours grow, scale, and crush your sales goals.  So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Introducing the Customers.ai Shopify App—your all-in-one visitor identification and retargeting solution for supercharging your Shopify store right from the platform you already know and love. What’s New? You’re probably thinking, “Wait, doesn’t Customers.ai already integ...
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Ecommerce Segmentation Secrets to Accelerate Store Sales
13Jun By Casie GilletteNo Comments
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Ecommerce Segmentation Secrets to Accelerate Store Sales

We all know personalization and segmentation are key components of ecommerce success.  In fact, 80% of companies that use segmentation report increased sales. Why?  Segmentation has a ton of benefits but at the end of the day, a good segmentation strategy leads to more effective marketing, a better customer experience, and stronger attribution. To help you better understand the current ecommerce landscape and improve your marketing performance, we brought in experts from ATTN Agency, Hawke Media, and Perill Agency to share their tips on intelligent audience segmentation. Let’s dive into what they had to say. TL;DR Key Takeaways Build a unified customer view with first-party data to enable hyper-relevant targeting. Segment audiences based on granular factors like pu...
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Want to See Who Clicked Your Meta Ads? Now You Can
28May By Larry KimNo Comments
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Want to See Who Clicked Your Meta Ads? Now You Can

We’ve talked a lot about Facebook and Meta ads over the past few months here at Customers.ai. From performance issues to rising costs to attribution challenges and more, there’s been no shortage of Meta-related problems. The thing is, I still believe in Meta ads. It is an unbelievably cost-effective marketing channel and with the right targeting, can be a huge driver of sales and revenue for ecommerce companies. Why do I believe in this so strongly? Because as we speak, our customers are seeing unreal results when using Customers.ai with Meta ads. Here are just two recent examples: Restore Custom Audience: 40,000 Visitors, $9k in Revenue An ecommerce site using our website visitor ID X-ray pixel captured 40,000 visitors to their site. Those visitors were put into a ...
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How to Restore Your Ad Audiences with First-Party Contact Data
12May By Bradley BabendirNo Comments
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How to Restore Your Ad Audiences with First-Party Contact Data

In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges. From the tightening grip of privacy regulations to the slow demise of third-party cookies, the tools and tactics that once seemed like mainstays are quickly becoming relics of the past. And let’s not forget the frustration of ad blockers, which continue to throw wrenches into the best-laid ad strategies. But what if there was a way to turn these obstacles into opportunities? What if you could not only keep pace with these changes but actually stay a step ahead, ensuring your ad campaigns are not just surviving, but thriving? Enter Restore by Customers.ai—an innovative solution designed to breathe new life into your advertising efforts. ...
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What Does Google’s Cookie Delay Mean for Marketers?
26Apr By Casie GilletteNo Comments
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What Does Google’s Cookie Delay Mean for Marketers?

About a month ago I wrote a post titled “Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So”. The post was written in response to Google’s VP of Global Advertising Strategies telling everyone it was time to move on from third-party cookies.  That there would be no more delays and marketers needed to shift their focus before it was too late.  And then… Ah, Google. It turns out there would in fact be more delays and the new timeline is somewhere in 2025…maybe. Here’s the thing. Cookies are going away. It might not be 100% by the end of the year and it might not be 100% at the end of next year, but they will go away.  While the US certainly lags behind the EU when it comes to privacy, there are still concerns and tech companies are continuing to...
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It’s Time to Rethink Your Meta Ads Strategy
18Apr By Larry KimNo Comments
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It’s Time to Rethink Your Meta Ads Strategy

If you’re running Meta Ads, you are well aware of the problems currently facing advertisers.  Let’s take a look at some headlines from the past two weeks, shall we? Search Engine Land Bloomberg Digiday The Motley Fool You get the point.  Things are not looking good and Meta doesn’t seem to have an answer for the people pouring their budgets into the platform.  Now, I’ve been talking about the decline of Facebook for some time.  Starting with the iOS14 update and continuing into this year with the deprecation of cookies, Meta targeting is nowhere close to what it used to be. I’m sorry to say that without a strategy change on the part of advertisers, it isn’t going to get better anytime soon. Meta is still figuring out how to deal ...
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7 Way to Use Our Visitor Insights Tools
12Apr By Bradley BabendirNo Comments
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7 Way to Use Our Visitor Insights Tools

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights.  Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy.  It’s been especially difficult recently as third-party cookies rapidly disappear, making many of the prominent pixels ineffective. Add that to the pile of tracking restrictions tech giants have been implementing and you’ve got a recipe for marketing disaster.  When you’ve got better data, you can market more efficiently and give your visitors the experience they desire and deserve. When you don’t, you’re wandering around an unfamiliar space with the lights off.  That’s why it was so important to us t...
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5 Ecommerce Marketing Challenges Impacting Revenue in 2024
11Apr By Casie GilletteNo Comments
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5 Ecommerce Marketing Challenges Impacting Revenue in 2024

If we’ve learned anything in Q1, it’s that 2024 isn’t messing around.  Between the phase-out of third-party cookies to the rollercoaster of Facebook Ads and Google’s algorithm whims, things are in a constant state of flux. [graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out.  We’re nothing if not adaptable!  What makes this “chaos” so interesting is that while frustrating, it’s also exciting and ripe with opportunity. These challenges are forcing us to adapt and innovate. They are forcing us to find new ways to reach customers and new ways to identify and understand the customer journey.  They are forcing us to become better marketers! So, why no...
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30 Essential Inbound Marketing Tools of 2024
6Apr By Virginia NusseyNo Comments
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30 Essential Inbound Marketing Tools of 2024

In today’s digital age, inbound marketing is not just an option – it’s a necessity for survival. With the overwhelming sea of content and competition online, standing out requires more than just creativity—it demands a smart arsenal of tools. Thankfully there are a ton out there that can help and we’ve broken down 30 of them. These tools are not just enhancements, they are the engines of growth and innovation in a world where attention is the most coveted currency. Consider this list your resource for the best inbound marketing tools that will make your life easier and give your leads and revenue a boost!  Website Visitor ID Pixel Quora Medium SEMRush Ahrefs HotJar Cookieless Facebook Ad Pixel Hubspot JotForm Instapage Mailchimp Sendible S...
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How to Optimize Shopify Marketing with Customers.ai
5Apr By Bradley BabendirNo Comments
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How to Optimize Shopify Marketing with Customers.ai

The biggest challenge in Shopify Marketing has tripped up marketers for decades. You have to have the right product and then reach the right customers at the right time with the right message.  It’s harder than it sounds–and it doesn’t sound easy! Even worse: it’s only going to get more difficult.  Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. In 2024, Google is adding two more hurdles.  First, they’re blocking third-party cookies in Chrome and they’ll be 100% blocked by the end of the year. Second, they’ve implemented much stricter rules around emailing and spam. The new rules include harsher penalties for violating senders.  In one word: yikes!  Effective targeting and strong email deliverability are the foundations of ...
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Maximizing Ecommerce ROI with Visitor Identification & Segmentation
4Apr By Casie GilletteNo Comments
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Maximizing Ecommerce ROI with Visitor Identification & Segmentation

Last week, our Founder & CEO Larry Kim sat down with Sendlane Founder & CIO Jimmy Kim to discuss all things ecommerce ROI – we’re talking privacy updates, email deliverability, segmentation, intent, cart abandonment, and so much more. It was a great conversation between two brilliant minds and two platforms that work really well together (check out Sendlane integration if you haven’t already).  While we aren’t going to recap the entire thing (you can get the full replay here), we did want to cover a few of the highlights and showcase how ecommerce companies can drive more revenue with visitor identification and audience segmentation.  Let’s dive in!  Expanded Cart Abandonment Recovery For ecommerce brands, capturing abandoned cart revenue is imperative.  After all...
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Customer Acquisition Chatbots: Dealing with Leads | Master of Code Global
3Apr By Master Of Code GlobalNo Comments
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Customer Acquisition Chatbots: Dealing with Leads | Master of Code Global

In today’s tough business world, finding new customers feels like trying to solve a tricky puzzle. With lots of companies competing for attention and people being easily distracted, brands are experiencing the heat. They’re finding it hard to get noticed, attract prospects, and turn them into loyal buyers.In this challenging situation, old-fashioned ways of doing things often don’t work well enough. That’s why businesses are looking for new, clever ideas to get ahead. That’s where customer acquisition chatbots come in — they’re like the superheroes changing how companies find new markets and save costs.Amidst the fight for attention, businesses are turning to chatbots as a beacon of hope. These AI-powered virtual assistants hold the key to unlocking a treasure trove of benefits, doubling l...
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Catching Up with Customers.ai: What’s New in Q1
29Mar By Bradley BabendirNo Comments
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Catching Up with Customers.ai: What’s New in Q1

Can you believe it’s almost the end of Q1? We most certainly cannot. The past few months have been an exciting whirlwind for us at Customers.ai.  As we get prepped for an even more exciting Q2–can’t say too much but we’re pumped–we wanted to take a moment and reflect.  We’ve launched tons of exceptional new features designed to help marketers overcome the challenges they’re facing now and will face in the future.  Without further ado, let’s run through the greatest hits over the last few months!  See Who Is On Your Site Right Now! Turn anonymous visitors into genuine contacts. Try it Free, No Credit Card Required Supercharge your Meta Ads with Restore It’s been a difficult few years for digital advertisers (to say the least). Sometimes it seemed like you cou...
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Catching Up with Customers.ai – What’s New in Q1
28Mar By Bradley BabendirNo Comments
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Catching Up with Customers.ai – What’s New in Q1

Can you believe it’s almost the end of Q1? We most certainly cannot. The past few months have been an exciting whirlwind for us at Customers.ai.  As we get prepped for an even more exciting Q2–can’t say too much but we’re pumped–we wanted to take a moment and reflect.  We’ve launched tons of exceptional new features designed to help marketers overcome the challenges they’re facing now and will face in the future.  Without further ado, let’s run through the greatest hits over the last few months!  See Who Is On Your Site Right Now! Turn anonymous visitors into genuine contacts. Try it Free, No Credit Card Required Supercharge your Meta Ads with Restore It’s been a difficult few years for digital advertisers (to say the least). Sometimes it seemed like you cou...
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B2B Marketing in 2024: What’s in & What’s Out
26Mar By Casie GilletteNo Comments
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B2B Marketing in 2024: What’s in & What’s Out

If there’s one thing we know for sure, it’s that the only constant in life is change.  That’s especially true in the world of B2B marketing.  From privacy updates to ad platform changes to new regulations and more, there are always changes afoot. To help our customers (and ourselves!) stay on top of this crazy industry, we sat down with five experts to talk about what’s in and what’s out this year when it comes to B2B marketing and advertising. To say we got some great tips would be an understatement!  From email to MQLs to LinkedIn and even design, our panelists absolutely brought it. While we aren’t going to dive into every tip our panelists provided (you can watch the webinar for that), we are going to give you a few of the highlights.  So, let’s dive into these exp...
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Why Advanced Segmentation is a Must for Facebook Advertisers
22Mar By Casie GilletteNo Comments
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Why Advanced Segmentation is a Must for Facebook Advertisers

There has been a lot of talk about Facebook ad performance lately. Between the decline of cookies and their penchant for removing targeting options, advertisers are certainly feeling the frustration. The reality is, this has been a long time coming and unless advertisers start thinking outside the box, it isn’t going to get much better.  Cookies aren’t coming back. Click IDs aren’t coming back. The Facebook pixel of 2018 isn’t coming back.  Without abundant user data and a need to focus on privacy, ad platforms have turned to AI to create audiences they think will work.  And that’s the thing – we’ve trusted the ad platforms to find the right people because they have. But not anymore. It’s time for advertisers to take matters into their own hands and this starts with firs...
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How to Use Website Visitor Data in Your Client Campaigns
16Mar By Casie GilletteNo Comments
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How to Use Website Visitor Data in Your Client Campaigns

As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush to pivot and adapt.  After all, agencies are tasked with one thing – driving results – and with less data to work with and without the ability to truly understand the impact of campaigns, driving results becomes much harder.  The good news is, there’s no need for panic. While this shift may feel monumental (and let’s be honest, it is), it does present marketers a chance to revolutionize their approach to client campaigns across the board—from email and digital ads to social media and direct mail.  The key?  Your website visitor data.  Whether it’s the rich potential of first-party data or your website analytics data, there is still plenty we ca...
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20 Powerful Facebook Advertising Tools to Advance Your Ad Performance
15Mar By Larry KimNo Comments
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20 Powerful Facebook Advertising Tools to Advance Your Ad Performance

Digital marketers: Get a leg-up on your competition and push your Facebook Ads to the next level of profitability with 20 advanced Facebook advertising tools you may not be using. The Facebook ad tools here will provide you with: Actionable performance insights Effective audience targeting abilities Innovative brand experiences  Better cost per results The 20 Best Facebook Advertising Tools 4 BILLION. That’s how many active monthly users we’re looking at when you add up user activity across all of Facebook’s properties. Facebook has designed its ad platform so advertisers can run ads to reach users on all of the Facebook properties at once — Facebook, Messenger, WhatsApp, Instagram, Marketplace, and the Facebook Audience Network.  You may already be familiar...
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Revolutionizing Facebook Advertising: The Top 7 Ad Hacks for 2024
8Mar By Casie GilletteNo Comments
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Revolutionizing Facebook Advertising: The Top 7 Ad Hacks for 2024

The last few years have certainly kept us on our toes.  The gradual demise of the Facebook ad pixel, compounded by stringent privacy updates, has significantly hindered performance tracking and audience targeting capabilities.  As signal degradation approaches a critical point, with an estimated 80% loss expected to reach 100% in the coming months, advertisers are desperately looking for innovative ways to overcome these new challenges. Enter Larry Kim, founder and CEO of Customers.ai, who, during the Ad Universe Summit, gave us a pretty compelling narrative on the future of Facebook advertising.  Surrounded by some of the best minds in the digital ad space, Larry unveiled a strategic blueprint designed to counteract these challenges and reclaim the lost art of precision target...
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The 40 Best Marketing Agency Software & Tools
7Mar By Virginia NusseyNo Comments
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The 40 Best Marketing Agency Software & Tools

There is enough marketing agency software and tools available to turn this article into a never-ending scroll.  Do you have time to research and find out which tools will upgrade your marketing game?  No, you don’t.  We did it for you! You’re welcome.  We are always on the lookout for the most innovative and best agency software and tools to help with your marketing agency growth. Are you ready to scale? Or do you need to reevaluate your current marketing tools stack and workflows to improve efficiency and cut costs? According to the ‘Marketing Technology Landscape Supergraphic’ list by Scott Brinker, there are over 8,000 marketing tools, all of which can be considered on your quest to find the best marketing tools & agency software. Let’s narrow down the field on ...
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Why First-Party Data is Critical to Digital Ad Campaigns
1Mar By Casie GilletteNo Comments
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Why First-Party Data is Critical to Digital Ad Campaigns

It’s no secret that privacy updates are upending the advertising landscape.  Cookie deprecation alone could cost publishers $10 billion and that’s just publishers!  A study from Google showed 75% of people expect the removal of third-party cookies would have a significant impact on core drivers of performance from audience matching to campaign management to reporting to user acquisition. Unfortunately, this loss of data is a big deal in the digital advertising space.  Ad targeting becomes much less effective without cookies and click IDs and while platforms like Google and Facebook are turning to AI to build audiences, they are not nearly as accurate as our old audiences. It’s why advertisers must make a push toward combining what third-party data they have, with first-p...
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25 Best Email Marketing Tools to Dominate Inboxes in 2024
29Feb By Vince MagalineNo Comments
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25 Best Email Marketing Tools to Dominate Inboxes in 2024

Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an automatic deliverability score! So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery. Email marketing may be one of the oldest, non-sexy communication methods. However, it’s still highly effective and of paramount importance. In fact, according to Emailmonday, for every $1 spent on email marketing, a return of $38 is generated on average. That’s an ROI that can’t be ignored and demands the carefu...
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21 High-Powered Takeaways from Ad Universe Summit
28Feb By Casie GilletteNo Comments
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21 High-Powered Takeaways from Ad Universe Summit

On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour marathon of cutting-edge advertising wisdom.  Bringing together 22 top-notch advertising experts, we dove deep into everything from crafting killer ad creatives to mastering Facebook and Google ads, not to mention YouTube and LinkedIn strategies.  It wasn’t just about the big names, though. With over 2000 registrants, the summit truly was buzzing with enthusiastic marketers eager to level up their game.  Now, we could go on for days and days about the sessions and the information provided, but we don’t have that kind of time and neither do you. Instead, let’s look at 21 key takeaways from the summit that you can add to your marketing strategies right now. Conver...
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Maximizing ROI with Advanced Facebook Ad Strategies
27Feb By Casie GilletteNo Comments
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Maximizing ROI with Advanced Facebook Ad Strategies

With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding of ad placements and targeting.  As technology evolves and privacy concerns continue to intensify, advertisers tasked with maximizing ROI must continuously refine their approaches.  This means going beyond the basics and focusing on things like advanced segmentation and targeting, AI and machine learning for optimization, creative testing, and more.  The thing is, we know how much potential there is in the Facebook ecosystem, it’s why we are an official Meta partner. When done right, advertisers can see really exceptional results. So let’s dive in and look at how we can maximize performance and take our Facebook ad strategies to the next level.  C...
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Maximizing ROI with Advanced Facebook Ad Strategies
23Feb By Casie GilletteNo Comments
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Maximizing ROI with Advanced Facebook Ad Strategies

With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding of ad placements and targeting.  As technology evolves and privacy concerns continue to intensify, advertisers tasked with maximizing ROI must continuously refine their approaches.  This means going beyond the basics and focusing on things like advanced segmentation and targeting, AI and machine learning for optimization, creative testing, and more.  The thing is, we know how much potential there is in the Facebook ecosystem, it’s why we are an official Meta partner. When done right, advertisers can see really exceptional results. So let’s dive in and look at how we can maximize performance and take our Facebook ad strategies to the next level.  C...
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How to Use Restore by Customers.ai to Boost Your Ad Campaigns
22Feb By Bradley BabendirNo Comments
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How to Use Restore by Customers.ai to Boost Your Ad Campaigns

Digital marketing’s getting trickier by the day, isn’t it? Between all the new privacy laws, the end of those handy third-party cookies, and the ever-annoying bots tricking us into wasting our ad budgets, it feels like we’re running an obstacle course. And let’s not even get started on trying to keep up with how fast everything changes, including what our audiences are looking for. It’s a lot. But, imagine if we didn’t have to stress so much about these things. What if there was a way to get ahead of the game, to really understand and reach the people we want to talk to, without stepping on any privacy landmines? And what if we could make sure our hard-earned ad dollars were actually going towards real, live human beings interested in what we’ve got to offer? Enter Restore. It’s our ...
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Customers.ai + Advertisers = A Match Made in Heaven
16Feb By Bradley BabendirNo Comments
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Customers.ai + Advertisers = A Match Made in Heaven

In the ever-evolving landscape of digital marketing, the ability to target and retarget audiences with precision is not just an advantage; it’s the backbone of successful advertising campaigns.  Yet, this critical component of digital strategy faces unprecedented challenges. The rise of ad blockers, stringent privacy regulations, and the gradual phasing out of third-party cookies are creating significant obstacles for advertisers on platforms like Facebook.  These hurdles compromise the effectiveness of tools such as the Facebook pixel, long relied upon for tracking website visitors and refining ad targeting strategies. Enter our Website Visitor ID X-Ray pixel: Whether the Facebook pixel is blocked or third-party cookies are rendered obsolete, our tool ensures that your ad targeti...
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The 21 Best Affiliate Marketing Tools to Boost Sales
15Feb By Vince MagalineNo Comments
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The 21 Best Affiliate Marketing Tools to Boost Sales

For those thinking about ditching the 9 to 5 routine and taking the affiliate route, you’ll want to make sure to have the top affiliate marketing tools at your disposal. If you’re not already familiar, affiliate marketing enables people to earn income by promoting other companies’ products or services. And one of the main challenges of affiliate marketing is managing multiple product offerings at the same time. In fact, most affiliate marketers prefer to promote no more than 10 products. So, if you really want to make some money in the affiliate marketing game, you’ll need to have the right software to optimize different offers across multiple platforms. The 21 best affiliate marketing tools in 2024 have been broken down by their function, which consists of the following: ...
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20 AdWorld Pros to Pay Attention to in 2024
7Feb By Casie GilletteNo Comments
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20 AdWorld Pros to Pay Attention to in 2024

Jumping into the ad scene is like entering a party where everyone’s talking at once. You’ve gotta know who to listen to. That’s where our lineup of the coolest, most savvy ad pros comes into play. These are the folks who don’t just follow trends; they’re out there setting them. From crafting mind-blowing digital campaigns to making waves with innovative strategies, they’ve got the creds to back it up. Want to navigate the ad world like a pro? Follow their lead for a masterclass in making your mark in the advertising universe. See Who Is On Your Site Right Now! Turn anonymous visitors into genuine contacts. Try it Free, No Credit Card Required 1. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI ...
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Top of Funnel Marketing: How Can Marketers Build Successful TOFU Strategies
7Feb By Anna SonnenbergNo Comments
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Top of Funnel Marketing: How Can Marketers Build Successful TOFU Strategies

Top of the funnel often gets a bad rap. After all, people want sales. They want money. The thing is, top of the funnel marketing is the first step in driving those sales. It’s the first step in turning strangers into customers and focusing on awareness and engagement rather than direct sales.  Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach.  For marketers, mastering this stage means understanding the right mix of channels, tools, and tactics to capture attention in a crowded marketplace.  To help you better understand how to capture that top of the funnel traffic, we are going to dive deep into what top of the funnel marketing entails, breaking down...
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How to Take Your LinkedIn Campaigns Beyond ABM
2Feb By Casie GilletteNo Comments
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How to Take Your LinkedIn Campaigns Beyond ABM

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be.  It’s been ahead of the game when it comes to lead gen campaigns and its ability to target individuals and companies was leaps and bounds better than Google and Meta.  For many, Linkedin became the defacto ABM platform.  However… If you’ve been paying attention to what’s happening in the digital ads space, you know privacy changes are really putting a damper on things. Targeting capabilities have decreased, costs have skyrocketed, and with the removal of cookies, it’s going to get worse.  Source: Kevin Indig Much like we’ve talked about with Facebook ads, these changes are making things hard.  The good news is these advertising platforms still can do some amazing things when used pro...
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Gmail Inbox Insurance: Expert Advice for the Google Spam Update
31Jan By Casie GilletteNo Comments
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Gmail Inbox Insurance: Expert Advice for the Google Spam Update

Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st.  As we’ve previously discussed, this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts.  Meeting the 0.3% spam complaint threshold will be challenging for a lot of people and if teams don’t adjust, they are in big trouble. To help you prepare for the impending update, we brought in six email marketing experts to discuss not only what the impact of the bulk sender update will be but how companies can prepare and adapt.  From tips on email deliverability and infrastructure to engagement and frequency, get ready, because our experts are going to help ensure your inbox is insured against these new ru...
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28 B2B Marketing Tools For Companies Ready to Grow in 2024
27Jan By Vince MagalineNo Comments
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28 B2B Marketing Tools For Companies Ready to Grow in 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? I certainly have, multiple times. It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. And it’s software that’s driving this dramatic shift. So, what are the best B2B marketing tools to add to your arsenal right now? We’ve broken our 15 favorite tools into the following categories: See Who Is On Your Site Right Now! Turn anonymous visito...
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Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start
26Jan By Larry KimNo Comments
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Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start

Here at Customers.ai, we like to say our platform helps you remarket like it’s 2019 again. The glory days of remarketing, when audiences were large, costs were small, and the Facebook ad pixel could identify ~50% of website visitors. When remarketing was the pinnacle of Facebook ads and even a dollar per day could garner you results.  Of course, we all know what happened – iOS 14 rolled out and remarketing became well, not so great. Then iOS 17 rolled out, Click IDs and cross-channel tracking were minimized, and our already shrinking audiences and making them even smaller.  Where does that bring us now? Sadly, there’s an 84% drop in efficiency and you’re lucky if the ad pixel catches 7% of site traffic today. Advertisers have moved their budgets elsewhere and there is ...
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How to Create a Better Lead Nurturing Strategy for X-Ray Contacts
25Jan By Bradley BabendirNo Comments
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How to Create a Better Lead Nurturing Strategy for X-Ray Contacts

If you’re reading this, you probably know about our Website Visitor ID X-Ray pixel. And that’s because we’re proud of our game-changing tool, which provides businesses with the contact and intent information of ~20% of their anonymous website visitors.  Anyone who does digital marketing knows how valuable that data is.  But anyone who does digital marketing also knows that data, on its own, doesn’t really sell anything. Even companies with mountains of accurate, precise data need the right lead nurturing strategy.  So that’s what we’re going to talk about today: How to create a better lead nurturing strategy for your X-Ray contacts!   If you’re new to this process, don’t worry–we’ll cover the basics! And if you’re an old pro, we’ve got product-specific tips you’ll need too!  ...
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How To Get Email Addresses From Facebook: 4 Lead Generation Tactics
22Jan By Vince MagalineNo Comments
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How To Get Email Addresses From Facebook: 4 Lead Generation Tactics

If you’re looking for the best advice on how to get email addresses from Facebook, you’re on the correct page. Whether you’re just getting started with growing your email list or you’re ready to grow from 1K to 100K engaged subscribers, these 4 email generation tactics for Facebook will help to grow your email list fast. A healthy, engaged, growing email list is one of a company’s greatest marketing assets. What a business does within the hallowed pixels of the email inbox is up to them. Convert leads into loyal customers, and even brand evangelists! Of course, before a business can get that far, they have to grow that email subscriber database. Here are 4 tactics any digital marketer can use to get email addresses from Facebook in 2023: Free lead generating software for...
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Direct Response Marketing: 7 Examples to Drive Sales Instantly
21Jan By Vince MagalineNo Comments
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Direct Response Marketing: 7 Examples to Drive Sales Instantly

Many people ask what the difference is between brand marketing and direct response marketing.  And the reason for that is when most people think of advertising, they think of massive campaigns by brands like Nike, Microsoft, or Starbucks. Those campaigns are very creative, emotional, and larger than life. Most of all, those brands pull customers in and leave a lasting impression. If that’s your idea of marketing, as a small business, it can be a bit overwhelming. So, instead of trying to take on the big brands, you need a different approach. You need to create marketing that drives action today. Which brings us to direct response marketing. Direct response marketing is all about making things happen now. It packages the value proposition and call-to-action all in one to take...
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Marketing Automation for Agencies: 25 Tools Guaranteed to Impress Clients
20Jan By Vince MagalineNo Comments
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Marketing Automation for Agencies: 25 Tools Guaranteed to Impress Clients

Marketing automation for agencies is a key differentiator to impressing clients, winning new business, and scaling your agency. In fact, 79% of top-performing agency leaders reported using marketing automation tools for 3-years or more. There are many marketing functions that can be automated, such as sending automated emails, lead scoring/qualifying, or publishing content on social media. But digital marketing agency life isn’t easy. Everything has a hard deadline. Clients demand unreasonable results. Your competition is constantly trying to underbid you. And your team wants catered lunches at least once a week. Meanwhile, you still need to market your agency to bring in new business and keep your current clients happy. Luckily, there are ways you can accomplish both revenu...
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What is Website Visitor Identification & Why Do You Need This AI Tech?
19Jan By Casie GilletteNo Comments
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What is Website Visitor Identification & Why Do You Need This AI Tech?

Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data.  ClickIDs are going away and remarketing audiences are shrinking. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. What are advertisers supposed to do? The answer comes in the form of website visitor identification. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective.  Let’s dive into what website visitor identification i...
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Take Your Semrush & Customers.ai Integration to the Next Level
19Jan By Casie GilletteNo Comments
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Take Your Semrush & Customers.ai Integration to the Next Level

Last month we officially launched our Semrush integration and we are happy to say we’re already seeing some exciting results! If you’re one of the people who made the very smart decision to install the Website Visitor ID X-Ray pixel, then we have some tips to help you take your marketing to the next level. If you have yet to install the pixel, then we suggest you head over the Semrush App Center right now. Seriously, it takes less than 90 seconds to install, it’s free to signup, and you get your first 500 contacts at no cost. There’s really nothing to lose. Ok, sales pitch over.  For those of you who are already seeing the benefit of this integration, we have a few tips to help you not only make the most of your inbound traffic but improve your overall marketing efforts. Our go...
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10 Marketing Agency Trends You Should Know About in 2024
17Jan By Virginia NusseyNo Comments
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10 Marketing Agency Trends You Should Know About in 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing.  As seasoned pros, we’ve seen trends come and go, but what’s unfolding this year is something different. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape.  Let’s cut through the noise and dive straight into it. We’re not just talking about the next big thing – we’re talking real changes that are reshaping our industry. From leveraging cutting-edge AI to the loss of cookies to a focus on true personalization.  I’ll walk you through the trends that are not just buzzwords, but game changers. So, grab your coffee, and let’s break down the marketing playbook for 2024. What Are the Top Marketing Agency Trends for 2024? At the heart...
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5 Ways Identity Resolution Can Help Maximize ROAS
12Jan By Casie GilletteNo Comments
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5 Ways Identity Resolution Can Help Maximize ROAS

When it comes to advertising, there is no rest for the weary. Platforms are constantly changing, privacy updates are wreaking havoc on attribution, costs are rising, and customers are becoming more and more particular about what they want. Despite these challenges, advertisers are going full force ahead when it comes to spending on paid channels.  According to Dentsu, digital ad spend is estimated to grow 6.5% in 2024 to total $442.6 billion. That is a lot of advertising dollars! The thing is, people have to spend money to be seen. Organic visibility is all but gone on social media and when it comes to search, Google is doing everything it can to keep users on the site (Hello SGE). For advertisers, the question isn’t do I spend money, but how do I make the most of the money I’m...
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Founder’s Story: The Origins of Customers.ai
3Jan By Larry KimNo Comments
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Founder’s Story: The Origins of Customers.ai

For most of us, heading into a new year means taking a look back. While somewhat counterintuitive, looking back often allows us to move forward.  So, as we kick off a new year, I thought I’d take a look back and share with you the origins of Customers.ai. I’ll tell you how we got here, who we are, and of course, where we are going. How Customers.ai Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Our journey at WordStream, mastering Facebook and Google Ad campaigns for countless companies, revealed a critical gap: the traditional ad spend model was not serving millions of businesses effectively. Companies were (and still...
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Reverse IP Lookup Tools Are Dead
18Dec By Casie GilletteNo Comments
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Reverse IP Lookup Tools Are Dead

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. After all, the ability to identify attributes like who is visiting your site and where they live can go a long way toward better targeting and outreach. Unfortunately, times have changed and the reverse IP lookup tools we relied on for so long are no longer as powerful as they once were. People are working remotely, company-level data isn’t as valuable as it once was, and when it comes to advertising, we want and need more than just location-based targeting.  Reverse IP lookup is dead and it’s time for sales and marketing teams to evolve.  See Who Is On Your Site Right Now! Turn anonymous visitors into genuine contacts. Try it F...
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50 Ecommerce Marketing Tools to Boost Revenue in 2024
15Dec By Vince MagalineNo Comments
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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 trillion this year and $1.5 trillion by 2028, there is no slowing down. For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. To help you stay ahead of the game and build a best-in-class ecommerce stack, we have put together a list of ecommerce tools that will help ensure your business is ready to rock. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.  Dive into to see wh...
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50 Ecommerce Marketing Tools to Boost Revenue in 2024
13Dec By Vince MagalineNo Comments
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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 trillion this year and $1.5 trillion by 2028, there is no slowing down. For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. To help you stay ahead of the game and build a best-in-class ecommerce stack, we have put together a list of ecommerce tools that will help ensure your business is ready to rock. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.  Dive into to see wh...
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Data Privacy Changes: A Must-Read Guide for Marketing Agencies
11Dec By Casie GilletteNo Comments
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Data Privacy Changes: A Must-Read Guide for Marketing Agencies

When it comes to privacy, the winds of change are blowing stronger than ever. With landmark regulations like GDPR and CCPA taking hold in 2018 and 2020 respectively, data privacy has surged to the forefront of the tech landscape. And it doesn’t appear to be slowing down. Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. From the recent iOS 17 updates to the imminent deprecation of cookies in Google Chrome in 2024, the landscape is teeming with changes that are reshaping the way that we as marketers operate. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. Not simply because have to change what we are doing but because ch...
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Boost Customer Retention & Drive Loyalty Beyond the Holiday Season
5Dec By Casie GilletteNo Comments
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Boost Customer Retention & Drive Loyalty Beyond the Holiday Season

As we approach the new year, the realization that December is upon us is nothing short of astonishing. Amidst the hustle and bustle of holiday campaigns that have likely consumed our attention in recent weeks, we find ourselves at a pivotal juncture to navigate the post-festive landscape.  To help you prepare for this next phase, our CEO and Founder, Larry Kim, teamed up with Lizzie Chapman, VP of Partnerships & Channels at AdRoll to discuss how we can take all the hard work you put in these past few months and turn it into post-holiday success.  Our two experts have outlined a six-step playbook, designed to unlock long-term business growth and turn seasonal customers into loyal patrons for the months and years ahead. Read on as we unravel the keys to not just surviving but thriv...
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B2B Outbound Sales: Your Guide to Highly Targeted Outreach
30Nov By Anna SonnenbergNo Comments
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B2B Outbound Sales: Your Guide to Highly Targeted Outreach

In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a haystack.  It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier.  It’s why we launched B2B by Customers.ai. For years, B2B sales teams have relied on tools like Demandbase, ZoomInfo, and Clearbit to identify who has visited their site. The problem as most people know – is these tools identify the companies visiting you. But companies are not buying from you – people are! And now, Customers.ai bridges that gap. We can tell you who is visiting your site at the individual level, giving you names, business emails, Linkedin profiles, and more! It’s a true game changer and we ar...
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Every Possible Way to Add a Link to an Instagram Post in 2023
29Nov By Vince MagalineNo Comments
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Every Possible Way to Add a Link to an Instagram Post in 2023

Opportunities to share clickable links on Instagram have always been scarce. Instagram, understandably, wants to keep its users on Instagram. This dilemma has creators, influencers, and marketers alike, constantly asking how they can add a link to an Instagram post.  The problem is simple, really. In order to drive Instagram traffic to your website, you’ll need to use links.  And until recently, the unfortunate truth was if you came across a great post in your Instagram feed and wanted to learn more about it, you’d get the same disappointing call to action (CTA) in the post’s caption: Go to “link in bio” for more details. Of course, most of the time there’s nothing directly related to what you wanted to know more about connected to that profile’s bio link. So, we all resorted to I...
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25 Must-Have Digital Marketing Agency Tools in 2024
28Nov By Vince MagalineNo Comments
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25 Must-Have Digital Marketing Agency Tools in 2024

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage. This article will help you discover the best digital marketing agency tools and software available in 2024. Zapier Workflow Automation Teamwork Project Management Software Monday Project Management Software Slack Productivity Platform Calendly Online Appointment Scheduling GrowthHackers Content Marketing Planning Iconosquare Social Media Analytics & Management AgoraPulse Social Media Management Customers.ai Facebook Retargeting Audie...
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How to Recover Ad Retargeting Audiences After iOS 17
27Nov By Casie GilletteNo Comments
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How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.  While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.  Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
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What is Website Visitor Identification & Why Do You Need This AI Tech?
27Nov By Casie GilletteNo Comments
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What is Website Visitor Identification & Why Do You Need This AI Tech?

Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data.  ClickIDs are going away and remarketing audiences are shrinking. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. What are advertisers supposed to do? The answer comes in the form of website visitor identification. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective.  Let’s dive into what website visitor identification i...
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How to Turn Anonymous Website Visitors into Sales
25Nov By Casie GilletteNo Comments
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How to Turn Anonymous Website Visitors into Sales

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated marketers face a formidable challenge—converting anonymous website visitors into loyal customers.  Consider this: on average, nearly 98% of website visitors remain anonymous, navigating through product and offer pages, engaging with content, yet leaving no trace of their identity. In an era where data is king, this substantial segment represents a goldmine of untapped potential.  As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity. The challenge before you is to unravel the mystery of who these anonymous website visitors are and transform them into valued customers. To help, we’ve crafted this comprehensi...
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A Deep Dive into Google and Yahoo’s Email Spam Filter Changes
23Nov By Larry KimNo Comments
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A Deep Dive into Google and Yahoo’s Email Spam Filter Changes

Google and Yahoo recently announced significant changes to their spam filter algorithms, prompting a reevaluation of strategies for email marketers and sales teams engaged in both inbound and outbound marketing efforts. Here at Customers.ai, we see this as an opportunity for better email marketing campaigns. Because the reality is, when it comes to email, less is more. The more targeted you get, the better. The more intent signals you have, the better. The more customized your campaigns are, the better they will perform. If you are doing email the right way, these updates shouldn’t have a significant impact on your business.  We have a lot more to dig into here. To help our customers and email marketers as a whole better understand what these changes mean, we are going to exp...
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22Nov By Casie GilletteNo Comments
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How to Turn Anonymous Website Visitors into Sales

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated marketers face a formidable challenge—converting anonymous website visitors into loyal customers.  Consider this: on average, nearly 98% of website visitors remain anonymous, navigating through product and offer pages, engaging with content, yet leaving no trace of their identity. In an era where data is king, this substantial segment represents a goldmine of untapped potential.  As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity. The challenge before you is to unravel the mystery of who these anonymous website visitors are and transform them into valued customers. To help, we’ve crafted this comprehensi...
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16Nov By Casie GilletteNo Comments
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What is Website Visitor Identification & Why Do You Need This AI Tech?

Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data.  ClickIDs are going away and remarketing audiences are shrinking. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. What are advertisers supposed to do? The answer comes in the form of website visitor identification. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective.  Let’s dive into what website visitor identification i...
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15Nov By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

What is Website Visitor Identification & Why Do You Need This AI Tech?

Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data.  ClickIDs are going away and remarketing audiences are shrinking. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. What are advertisers supposed to do? The answer comes in the form of website visitor identification. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective.  Let’s dive into what website visitor identification i...
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14Nov By Casie GilletteNo Comments
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How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.  While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.  Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
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12Nov By Casie GilletteNo Comments
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How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.  While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.  Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
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11Nov By Casie GilletteNo Comments
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How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.  While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.  Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
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10Nov By Casie GilletteNo Comments
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How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.  While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.  Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
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9Nov By Casie GilletteNo Comments
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How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.  While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.  Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
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8Nov By Casie GilletteNo Comments
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How to Recover Ad Retargeting Audiences After iOS 17

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.  While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.  Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
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What Facebook Messenger’s “Promotion Ban” Means for Marketers Like You
27Sep By Andrew WarnerNo Comments
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What Facebook Messenger’s “Promotion Ban” Means for Marketers Like You

Facebook recently announced that, starting July 31st, Facebook Business Pages can no longer send broadcast messages to their subscribers…sort of. (Keep reading to find out what they actually said and what it means). This caused a lot of chatbot marketers to freak out. We also got a lot of questions about this from potential Bot Academy students when we opened enrollment last week. Here’s the deal. Bot Academy’s founder, Andrew Warner, has access to a lot of insider information so we’ve been preparing for this for a while. Here’s how we knew this was coming: As an investor in multiple chatbot companies, Andrew has been in the loop about how they were preparing for the policy update. Andrew hosts a popular startup podcast, Mixergy. His fans slip him inside info, often. When Andrew spea...
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How to Book Lead-Gen Appointments with ManyChat & ScheduleOnce
27Sep By Rebecca LayNo Comments
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How to Book Lead-Gen Appointments with ManyChat & ScheduleOnce

As a chatbot marketer, generally more demo calls = more sales. And the same is true for your clients if they use discovery calls to close deals. However, if you’ve ever tried to schedule a meeting via email, you know just how big of a pain it can be. Cue multiple emails back and forth, waiting days for a reply, and lots of time zone confusion… Instead, imagine your chatbot sends prospects links where they schedule their own appointment (in their own timezone) in just a few clicks. Then they get an automatic calendar invite and reminders so they actually pick up at the time of the call. Plus, you look more credible and professional because it’s like having your own virtual assistant. Andrew, Bot Academy’s founder, even uses a scheduling bot with a name: Amy. In this article, we’ll cover ...
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Case Study: Combining Chatbots, Email & Urgency for $100K in Sales
26Sep By Jordyn BeanNo Comments
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Case Study: Combining Chatbots, Email & Urgency for $100K in Sales

In the last 4 months, Gabe Schillinger has generated over 1,100 sales with a pretty awesome campaign that combines chatbots, email, and a time-sensitive evergreen offer. His company, Legion Beats, sells a membership program that helps musicians produce higher quality songs and market themselves so they can earn a living doing what they love. Based on the average lifetime value of each member, his chatbot campaign has brought in over $100,000 in revenue! Sounds pretty good right? We were certainly impressed when we heard the results he was getting. But we were even more impressed when we found out how he’s doing it. There are two really smart strategies Gabe is using (that apply to virtually any industry): Combining chatbots and email for multiple customer touchpoints Creating real urgency ...
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3 Keys to Servicing Your First Chatbot Client
25Sep By Rebecca LayNo Comments
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3 Keys to Servicing Your First Chatbot Client

It’s finally happening, you’ve landed your first chatbot client! You did your initial call, learned about their business, and found out what’s working for them and what their challenges are. You did a stellar job explaining the value of chatbots and why they should work with you to build one. And the client was sold! You’re floating on the ceiling from excitement, basking in the glow of your achievement, when the helium starts to leak out of that balloon. And suddenly you realize, “Oh no…now I have to deliver.” Because if you want to keep them as a retainer client, or use them as a case study, you have to drive results. And that’s scary. What if you set up the campaign and it totally bombs? So you’re staring at your computer, stuck at ground zero, with your new-client joy fading fast. Her...
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How to email your chatbot’s subscribers
25Sep By Rebecca LayNo Comments
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How to email your chatbot’s subscribers

Have you ever wanted to send email to your ManyChat subscribers?? Hannes recently asked how to do this in our members-only Facebook Group. It was a great question because it’s super valuable to import your chatbot subscribers to your client’s email platform so you can email them too. Stephen Bradeen, a certified Bot Academy graduate and one of our group call leaders, swooped in and gave Hannes exact, step-by-step instructions for this process. We thought you might want to know the answer too, so here’s a quick how-to. How to Export ManyChat Contacts to a Google Sheet Step 1: Log into ManyChat and go to Settings > Integrations and click Connect Google Sheets Account. Step 2: Select the account you’d like to connect, and confirm the authorization. Step 3: Make sure you’re logged Log in...
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Land Real Estate Clients by Pitching these 5 Things
24Sep By Rebecca LayNo Comments
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Land Real Estate Clients by Pitching these 5 Things

The real estate industry is a prime target for chatbot builders. We get questions in our Facebook group all the time about how to pitch clients in this market. And for good reason. (Chat from a live training) It’s lucrative. These are often high-earning clients selling high-end homes. So they have high-end budgets to work with. It’s high-impact. Bringing in just one sale generates thousands of dollars in commission for the client. It’s competitive (for them, not you). Real estate agents need a way to stand out, yet most are relying on the same outdated marketing strategies. There’s huge opportunity for improvement by implementing something new. It’s time-sensitive. There’s a limited window when someone is buying a house, so responsiveness is key. Other channels just can’t compete with cha...
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Top Announcements from ManyChat’s Conversations Conference 2019
24Sep By Andrew WarnerNo Comments
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Top Announcements from ManyChat’s Conversations Conference 2019

When ManyChat’s founder saw me at the Conversations Conference, he beamed and told me, “You have the top posts about the conference in our Facebook group.” In this post, I’ll cover the top 2 changes he referred to…in depth. Then I’ll give you the big picture so you know what this means. Read on to see what ManyChat announced. BIG Change #1: You can send text messages Huge excitement because now we can send text message. You can now send SMS messages (which most of us just call “text messages”) from ManyChat. That means… …if you have something to send that doesn’t fall within Facebook’s terms of service, you can text it. …if a specific reader isn’t opening up Messenger messages, you can trigger a text message instead. …you now have an easy way to send text messages based on triggers. (Did a...
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The 24-hour Messaging Rule: What It Means & How To Prepare
23Sep By Rebecca LayNo Comments
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The 24-hour Messaging Rule: What It Means & How To Prepare

Facebook Messenger’s policy changes are still right around the corner (Facebook has postponed the deadline from January 15, 2020 to March 4, 2020)! It’s important that you start preparing now. So over the next few weeks, we’ll cover what the changes mean, how to prepare, and how to set up high-performing campaigns in 2020. First up, the 24-hour messaging rule! What the policy says: Businesses have 24 hours to respond to a user. Any time someone interacts with your bot (subscribing via growth tool, tapping a button, typing a response, etc.) you have 24 hours to message them, including promotional messages. Every new interaction re-opens the 24-hour window. But once it closes, you can no longer send messages for free. What it means for your campaigns: The +1 of the 24+1 rule no longer appli...
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How to Automate and Monetize ONE Marketing Conversation to Create Strategic Chatbot Success, Even if FB Shuts You Down
22Sep By Mary JohnsonNo Comments
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How to Automate and Monetize ONE Marketing Conversation to Create Strategic Chatbot Success, Even if FB Shuts You Down

We are all here, because we think conversational marketing and chatbots are amazing, right? I hope you agree with me when I say that it’s NOT the chatbot – the technical thing we build – that is amazing, but WHAT WE PUT IN IT – the conversation. And, if you agree with that, let’s go one step further, in order for what we put in the chatbot – the copy – to convert at a high level, we need to have a strong, successful strategy for the TRANSFORMATION of the other person in the conversation, not us and our business. You’ve heard this quote before, I’m sure… You will get all you want in life, if you help enough other people get what they want. Zig Zigler This is the essence of the success of chatbots through conversational marketing. Unfortunately, most chatbot conversations go something like t...
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How To Use Messenger’s New Recurring Notifications to Create Chatbot Engagement We Haven’t Seen Since 2017, Without Worrying About That Pesky 24 Hour Rule
22Sep By Mary JohnsonNo Comments
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How To Use Messenger’s New Recurring Notifications to Create Chatbot Engagement We Haven’t Seen Since 2017, Without Worrying About That Pesky 24 Hour Rule

We have been lucky enough to participate in the beta launch of the new NTN option for Messenger(TM) Chatbots, and over the past six months we have applied it to one client’s 10 day quiz to promote his online course. I’d love to share the results with you if you’re ready to regain the legal opportunity to message your subscribers daily for 30 days, OR weekly for 3 months, OR monthly for a year, without having to identify with a message tag. Ready for a case study of FB(TM) Messenger’s(TM) new recurring notifications option for sending messages to subscribers through your chatbot after 24 hours, more commonly known as the NTN? So, let’s set the stage for the funnel we created for our client.   We did no ads for this client. All the subscribers mostly come from one YouTube video with a Messe...
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Top 10 Powerful Use Cases of Generative AI Chatbots in Call Centers | by Master Of Code Global | Sep, 2023
12Sep By Master Of Code GlobalNo Comments
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Top 10 Powerful Use Cases of Generative AI Chatbots in Call Centers | by Master Of Code Global | Sep, 2023

11 min read·11 hours agoIn the rapidly evolving landscape of customer service, call centers are embracing cutting-edge technologies to elevate their operations and meet the growing expectations of today’s consumers. Among these transformative technologies, Generative AI chatbots have emerged as a game-changer. These intelligent virtual assistants are modifying the way call centers engage with customers, streamline processes, and deliver exceptional experiences. In this article, we delve into the diverse use cases of Generative AI chatbots in call centers, uncovering their potential to optimize customer support, improve efficiency, and drive business success. We explore the transformative impact of Generative AI chatbots in enhancing customer experiences within call center environments.Acco...
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Chatbot Strategy: Increasing Customer Engagement Through Messages | by Devashish Datt Mamgain
16Aug By Devashish Datt MamgainNo Comments
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Chatbot Strategy: Increasing Customer Engagement Through Messages | by Devashish Datt Mamgain

Last Updated on December 27, 2022We have not, thankfully, seen any of the nightmare scenarios envisaged by science fiction. But the reality is that we now rely on many AI-powered (artificial intelligence) systems. In fact, some estimates state that 76% of companies are now using some form of automation to make their business operate more efficiently.For any business with a busy website, there is one great strategy for automating some processes and increasing customer engagement — chatbots. But what benefits can they offer your business, and how does a chatbot strategy help increase your customer engagement levels?Engagement rates, both on your website and across any social media platforms you utilize, really do matter. Good engagement rates can lead to better sales and conversion rates, bu...
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How to Build Your Customer Service Chatbot | by Devashish Datt Mamgain
6Jun By Devashish Datt MamgainNo Comments
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How to Build Your Customer Service Chatbot | by Devashish Datt Mamgain

Customer service is the cornerstone of any business and what sets it apart from the competition. A customer service chatbot is programmed with pre-saved responses that help in saving time for both the customer as well as the organization. It also uses yeah the personal information of a customer to make emotional and effective conversations.It was found out in research that around 72% of customers expect the organization to know about their choices and inclination in advance. This is the area where customer service chatbots can help in augmenting in an organization. These chatbots are capable of communicating in multiple languages, which also helps in creating niche customer segments.To help you understand the process of setting up a good customer service chatbot, let me quickly run you thr...
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Introducing WhatsApp Business: What You Should Know | by Maruti Techlabs | Apr, 2023
26May By Maruti TechlabsNo Comments
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Introducing WhatsApp Business: What You Should Know | by Maruti Techlabs | Apr, 2023

“In some countries, WhatsApp is like oxygen.” — Jan Koum.And WhatsApp chatbots have become no less than oxygen for businesses, big and small alike. Let us explore the what and how of WhatsApp Business, the benefits of WhatsApp chatbot, and why your business should be on the most popular messaging app.With over 1.5 billion monthly active users spread across 180 countries, WhatsApp has emerged as the global leader in messaging. Even though it initially started as a platform for users to connect with friends and family, a section has slowly evolved into a potential medium for businesses to engage with clients.The rise of Facebook Messenger and chatbots for facilitating business-customer interactions birthed the idea of WhatsApp Business API and WhatsApp Business application. WhatsApp Business...
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Unlocking the Power of ChatGPT: A Guide to Using Prompts for Maximum Productivity | by Stefan Kojouharov | May, 2023
14May By Stefan KojouharovNo Comments
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Unlocking the Power of ChatGPT: A Guide to Using Prompts for Maximum Productivity | by Stefan Kojouharov | May, 2023

Master List of Cheat Sheets & Prompts you can Copy & Paste10 min read·11 hours agoHave you ever wished you had a personal assistant who could handle everything from coding and social media marketing to writing ads and product descriptions?Well, look no further than ChatGPT prompts!ChatGPT is an AI language model that can do just about anything you need it to, and with the right prompts, you can unlock its full potential.Whether you’re a business owner looking to streamline your workflows or a content creator seeking inspiration, ChatGPT prompts can help you get the job done.In this guide, we’ll explore a wide range of ChatGPT prompts that can help you tackle everything from data analysis and coding to content creation and SEO.So, grab a cup of coffee and let’s dive into the world o...
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Creating Conversational Interfaces with React and Natural Language Processing | by Ashok Sharma | May, 2023
13May By Ashok SharmaNo Comments
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Creating Conversational Interfaces with React and Natural Language Processing | by Ashok Sharma | May, 2023

Creating conversational interfaces has become increasingly important as businesses look to provide more personalized and efficient customer service. One way to achieve this is by using Natural Language Processing (NLP) and React to build conversational interfaces that can understand and respond to user input naturally.Before we dive into creating conversational interfaces with React, let’s first understand what Natural Language Processing (NLP) is. NLP is a subfield of artificial intelligence (AI) that deals with the interaction between computers and humans using natural language. It involves techniques such as tokenization, stemming, and sentiment analysis to extract meaning from text.Tokenization is the process of breaking down text into smaller units, such as words or sentences. Stemmin...
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11 Chatbot Automation Fundamentals to Supercharge Your Chatbot Implementation | by Devashish Datt Mamgain | May, 2023
12May By Devashish Datt MamgainNo Comments
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11 Chatbot Automation Fundamentals to Supercharge Your Chatbot Implementation | by Devashish Datt Mamgain | May, 2023

The chatbot market is forecasted to reach 1.25 billion U.S. dollars in 2025. If you want a piece of this significant chatbot pie, you need to know the fundamentals of chatbot automation. While bot automation sounds simple enough, it needs a certain level of skill that is hard to master.Here we will go through some of the most useful chatbot automation tips you can use to stay on top of the competition.Excited to embark on your chatbot-building journey? Not so fast! Take a pause and chart out the problems that your business aims to solve through a chatbot. You can then prioritize each issue based on criticality and have a vision for chatbot automation down the road.For example: If you are operating a call center, call volumes will be a critical factor in implementing your chatbot.Every chat...
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How ChatGPT and WhatsApp bot integration can Enhance Customer Engagement | by Parth Bari | May, 2023
11May By Parth BariNo Comments
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How ChatGPT and WhatsApp bot integration can Enhance Customer Engagement | by Parth Bari | May, 2023

The combination of ChatGPT, an AI-powered conversational platform utilizing machine learning and natural language processing, and WhatsApp, a widely-used messaging app with over 2 billion active users globally, has resulted in an innovative solution for customer support. By integrating ChatGPT with WhatsApp Bot, businesses can offer automated customer service through the messaging app. This integration enables businesses to provide personalized and rapid customer support around the clock, resulting in enhanced customer engagement and satisfaction.In today’s digital age, customer engagement is critical to business success. Customer engagement refers to the interactions and experiences that customers have with a business or brand, including customer service, marketing, and sales. A strong cu...
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Everything You Need to Know about Conversational AI | by Devashish Datt Mamgain
5May By Devashish Datt MamgainNo Comments
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Everything You Need to Know about Conversational AI | by Devashish Datt Mamgain

We all remember conversing with a Chatbot at some point in our lives.And we also remember having to then connect with a Human because the chatbot couldn’t understand our query. It was simply too complex for the Bot to decipher. The customer support executive, however, could easily understand our intent and satisfy us with an appropriate solution.Conversational AI is the use of Machine learning and advanced algorithms where you interact with a computer naturally using audio, and the machine/computer understands the intent behind your query and responds accordingly. The response is usually in the form of audio, which mimics an actual human conversation and is the closest you can get to “speaking to a machine.” Ever used Amazon Alexa to know what time of the day it is or asked Apple’s Siri fo...
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What ChatGPT Means for You and Your Business | by Stefan Kojouharov | Apr, 2023
19Apr By Stefan KojouharovNo Comments
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What ChatGPT Means for You and Your Business | by Stefan Kojouharov | Apr, 2023

Here is how to prepare for the beginning of the biggest disruption in technologyChatGPT has taken the internet by storm.They are the fastest technology to reach 1 million users, only taking 5 days to do it. By the end of their first month, they had 100 Million users.And this is only the beginning.Let’s take a quick look at what is being disrupted, how, and what you can do about it….Naturally, this is a BIG topic, so I’ll focus on what is both immediate and highly impactful.Think about how you use the internet.Mostly, we use it for:Research: get information on a topic (Seach Engines)Shopping: reviews, comparing prices, etc. (Search Engines & E-commerce Apps)Entertainment: Youtube, Netflix, Gaming, etc.… (Entertainment Companies, Movie studios, Gaming)Communication: Including all messagi...
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Top 11 Sales Prospecting Software Solutions to Boost Your Pipeline in 2023
31Mar By Bradley BabendirNo Comments
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Top 11 Sales Prospecting Software Solutions to Boost Your Pipeline in 2023

Sales prospecting is more important than ever which means sales prospecting software is more important than ever.  Manual sales prospecting is a thing of the past. B2C companies who fail to take advantage of the latest-and-greatest will get left in the dust by their competitors.  We don’t want you to get left in the dust! That’s why we’ve put together this list of Sales Prospecting Software for 2023.  Grade Your Website Lead Conversion Rate Instantly Get an instant audit and claim your website visitor list for free Factors to Consider When Choosing Sales Prospecting Software Picking the right sales prospecting software for your particular business is sort of like picking a house.  There are a lot of options. And there are a lot of factors to consider. It not only...
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Sales Outreach Tools: Top 25 for 2023
27Mar By Bradley BabendirNo Comments
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Sales Outreach Tools: Top 25 for 2023

Are you exhausted from the daily grind of managing and expanding your sales efforts? Sales outreach tools are your solution. They can simplify and improve your sales process. That means you can focus on the most important aspect of sales – closing more deals. But with so many sales outreach tools available, it can be challenging to identify which tools are actually, you know, good. In this article, we’ve put together a list of 25 sales outreach tools that will help you increase your sales in 2023. Without further ado, let’s dive in and explore our top picks. Grade Your Website Lead Conversion Rate Instantly Get an instant audit and claim your website visitor list for free Sales Outreach Tools: Prospecting Sales Outreach Tool #1: Unicorn X-Ray Email Capture Ima...
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Best Email Extractor from Website Tools for 2023
24Mar By Bradley BabendirNo Comments
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Best Email Extractor from Website Tools for 2023

Building an email list without an email extractor from your website can feel like this: Even if you can get a big list, it’s often not the right list.  Doing it the traditional way is time-consuming, difficult, and yields bad results. That’s a pretty bad trifecta!  Thankfully, Customers.ai has our Unicorn X-Ray tool which lets you extract emails from up to 20% of your anonymous website visitors. That’s right: people who you know are interested in what you’re selling!  But we’ll tell you more about that later. Here’s what we’ll cover in the article:  Find Your Customers with Customers.ai See the new Customers.ai sales outreach automation platform. With X-Ray Website Visitor Detection and automated email and SMS outreach to help mid-market companies find their perfect cu...
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25 Sales Prospecting Email Templates for Better Results
23Mar By Bradley BabendirNo Comments
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25 Sales Prospecting Email Templates for Better Results

Are you tired of sending the same old sales prospecting emails and not getting any responses? Well, you’re in luck! In this blog post, we’re going to share some new, fresh and effective sales prospecting email templates for both B2B and B2C businesses.  Even better, But that’s not all, we’re also going to talk about a game-changing software that has made targeted sales prospecting possible for B2C businesses. Yes, you read that right! B2C businesses are no longer stuck in the land of donkeys, wistfully dreaming they could join the land of unicorns with their B2B counterparts.  The same type of database-driven prospecting that was once only available to B2B businesses is now accessible to B2C businesses too.  Before we get to that, let’s make sure we’re on the same page.  Fin...
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Facebook Ads Average Conversion Rate Benchmarks & How to Improve Yours
22Mar By Bradley BabendirNo Comments
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Facebook Ads Average Conversion Rate Benchmarks & How to Improve Yours

Are your Facebook Ads not converting as well as you’d hoped? You’re not alone! The overall Facebook ads average conversion rate is 9.21%.  That’s more than 9 out of 10 people that you painstakingly drive into the final stages of your advertising funnel bouncing away to donkeyland. Worse than that, Facebook Ads are getting more expensive and less effective. What a terrible combination!  Fortunately, we’ve got several hacks to teleport you from the world of donkeys to the world of unicorns.  In this article, we’ll go over:  Find Your Customers with Customers.ai See the new Customers.ai sales outreach automation platform. With X-Ray Website Visitor Detection and automated email and SMS outreach to help mid-market companies find their perfect customers. Request a call to l...
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Artificial Intelligence and Influencer Marketing — Rise of the Virtual Influencers | by Bot Libre | Mar, 2023
20Mar By Bot LibreNo Comments
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Artificial Intelligence and Influencer Marketing — Rise of the Virtual Influencers | by Bot Libre | Mar, 2023

Today, data, analytics, and algorithms are the cornerstone of modern marketing. Within the marketing industry, influencer marketing has become a glamorous yet effective way to improve brand awareness and increase revenue.According to statista.com, “The popularity of influencer marketing worldwide is growing at such a high speed that the global market size is expected to reach 22.2 billion U.S. dollars by 2025”Influencer marketing is the process through which a company works with an online influencer to promote one of its goods or services.Artificial Intelligence (AI) has changed the game for influencer marketing.Artificial intelligence tools can assist you in avoiding influencer fraud by thoroughly examining an influencer’s profile and identifying any red flags.Marketers can assess whether...
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Email Deliverability Tools: Top 7 for 2023
19Mar By Bradley BabendirNo Comments
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Email Deliverability Tools: Top 7 for 2023

It’s easier than ever to send emails to thousands of people. There are dozens of tools that let you send hundreds or thousands of emails at once.  Getting those emails delivered? That, on the other hand, has never been more difficult. Spam filters, promotions folders, and strict domain reputation guidelines stand between you and your customers.  It sounds daunting, I know. That’s where email deliverability tools come in.  In this blog I can tell you how to turn these obstacles into advantage. I have 7 amazing email deliverability tools to get your email delivery rates way up. While your competitors emails are stuck in the spam folder, yours will be in the promised land: ⭐the inbox ⭐. Here’s a sneak peak of the power of Customers.ai’s new Signs of Life Detector. This ...
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30 Sales Automation Tools to Help You Sell More in 2023
17Mar By Bradley BabendirNo Comments
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30 Sales Automation Tools to Help You Sell More in 2023

Are you tired of spending hours on end every day, tediously trying to manage and grow your sales? Well, there’s a better way! Sales automation tools can help you streamline and optimize your sales process, so you can focus on what really matters – closing more deals. But with so many options out there, how do you know which tools are worth your time and money?  To help you out, we’ve compiled a list of 30 sales automation tools to help you sell more in 2023. So without further ado, here are our top picks. Find Your Customers with Customers.ai See the new Customers.ai sales outreach automation platform. With X-Ray Website Visitor Detection and automated email and SMS outreach to help mid-market companies find their perfect customers. Request a call to learn more about sale...
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ChatGPT, Bard, and other AI showcases: how Conversational AI platforms have adopted new technologies. | by Master Of Code Global | Mar, 2023
17Mar By Master Of Code GlobalNo Comments
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ChatGPT, Bard, and other AI showcases: how Conversational AI platforms have adopted new technologies. | by Master Of Code Global | Mar, 2023

On November 30, 2022, OpenAI, a San Francisco-based AI research and deployment firm, introduced ChatGPT as a research preview. Within just five days of its launch, ChatGPT achieved the remarkable feat of attracting 1 million users, which was confirmed by OpenAI’s founder, Sam Altman, via Twitter. OpenAI’s success and increasing value can be partly attributed to its partnership with Microsoft. The tech giant invested $1 billion in the company in 2019, and has plans to invest another $10 billion in the nearest future.The technology behind ChatGPT isn`t new and is called Generative AI, but with the success of the chatbot, it has attracted even more attention. Generative AI is a branch of AI that generates various types of data such as audio, images, text, code, and more, using existing data a...
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How to Automate Outbound Lead Generation: A Step-by-Step Guide
15Mar By Anna SonnenbergNo Comments
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How to Automate Outbound Lead Generation: A Step-by-Step Guide

Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and deliver high-intent prospects to your sales team. With an automated outbound marketing strategy, you can avoid a donkey situation that’s common for many businesses: plenty of leads but no way to move them through the customer journey. It’s easy to get stuck in Donkey Land when none of your sales reps have the capacity to qualify leads or confirm if they’re ready to buy. Since manual lead nurturing takes time, it could be a while before you can realize the full value of your marketing efforts. But with a lead generation tool like Customers.ai, you can automate outbound tactics—putting you in the fast lane to Unicorn Land. That means you can free up time to foc...
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How to Build a Social Media Sales Funnel: Your Complete Guide
14Mar By Anna SonnenbergNo Comments
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How to Build a Social Media Sales Funnel: Your Complete Guide

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. Without a funnel, you could be stuck in Donkey Land forever, doing sales outreach and lead nurturing manually and ultimately wasting valuable time and resources. But with a social media marketing funnel in place, you can create a seamless path to Unicorn Land. Here, you can guide prospects through the customer journey efficiently while automating the process from lead capture to conversion. So how can you create a social media sales funnel and start automating revenue generation? Here’s your guide to this unicorn tactic: We’ll build a social media sales funnel together. You can see that live funnel in actio...
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How to Optimize Your Lead Generation Website: 5 Essential Tips
14Mar By Anna SonnenbergNo Comments
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How to Optimize Your Lead Generation Website: 5 Essential Tips

Today I’m going to show you how to optimize your website for lead generation so you can capture lead intent, find qualified prospects, and handle sales outreach more efficiently. But first there’s something you should know. Most websites are donkey channels. They deliver information passively, relying on visitors to know what they need and where to find it. That can result in lengthy customer journeys and lost leads and revenue. In contrast, a lead generation website is a unicorn channel. It’s designed to attract prospects, understand intent, and nurture leads—streamlining sales outreach and filling your sales pipeline. So how can you implement lead gen unicorn tactics on your website successfully? Find out how an automated lead generation tool like Customers.ai can put you in ...
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What Is Sales Automation? How to Automate Your Sales Process in 5 Simple Steps
13Mar By Anna SonnenbergNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat, Sales Playbooks

What Is Sales Automation? How to Automate Your Sales Process in 5 Simple Steps

Today I’m going to show you how to automate your sales process so you can find qualified prospects, fill your sales pipeline, and generate revenue using your company’s web and social media channels, email and SMS. If you haven’t integrated sales automation in your marketing funnel and sales pipeline yet, your team is probably in a common donkey situation: handling the entire sales process manually. When your sales team personally manages prospecting, nurturing, and everything in between, you tend to waste a ton of time and resources. You’re also likely to risk compromising the most important part of the process: securing sales. When you implement sales automation, you can transform an inefficient process into a unicorn system. Sales automation tools like Customers.ai can manage ad...
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How to Craft the Perfect Outreach Campaign
13Mar By Larry KimNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, Sales Playbooks

How to Craft the Perfect Outreach Campaign

Today I’m going to show you how a commitment to crafting the perfect cold outreach campaign has landed me $200 million in value—including $30 million in venture capital over the last decade alone. Have growth marketing experts tried to tell you that cold outreach is spam or that it isn’t worth the effort? They’re giving you donkey advice. If you do it right, you’ll find that cold outreach is a unicorn marketing channel—with tons of potential for connecting with decision makers and growing your business. So what’s the right way to build an outreach campaign? Follow me to Unicorn Land and I’ll share some tactics I’ve picked up along the way: Find Your Customers with Customers.ai See the new Customers.ai sales outreach automation platform. With X-Ray Website Visitor Detectio...
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How to Capture Email Addresses From Website Visitors Automatically
12Mar By Anna SonnenbergNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Marketing Tools, robot chat

How to Capture Email Addresses From Website Visitors Automatically

Today I’m going to show you how to capture email addresses from website visitors so you can do sales outreach and marketing re-engagement to capitalize on every opportunity for your business. By collecting email addresses from prospects, you can transform your business’s online presence from a donkey landing page to a unicorn website that’s laser-focused on leads. Curious what kind of results you can expect from automated email capture? The tool I’m going to show you increased Customers.ai’s conversion rates from 2.4% to 31.4% overnight. Follow me on this short and sweet path to Unicorn Land: Find Your Customers with Customers.ai See the new Customers.ai sales outreach automation platform. With X-Ray Website Visitor Detection and automated email and SMS outreach to help m...
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Best Free Autoresponder for Instagram and Facebook: The Complete Marketing Guide
12Mar By Anna SonnenbergNo Comments
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Best Free Autoresponder for Instagram and Facebook: The Complete Marketing Guide

Today I’m going to show you how to set up a free autoresponder for Instagram and Facebook so you never miss a sales inquiry, immediately respond to all comments and DMs, and capture qualified marketing leads on auto-pilot. If you don’t respond to all your social media engagement, you might be making a donkey move. That is, you may be missing out on valuable connections with unicorn leads. Don’t have the time to reply to all those comments and DMs manually? With a social media autoresponder, you can manage engagement automatically and avoid losing out on leads. Curious whether this solution would work for small businesses like yours? Follow me to Unicorn Land—where Customers.ai and InstaChamp seamlessly automate engagement and follow-ups: Join Today’s Webinar with Larry Kim! ...
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MobileMonkey Is Now Customers.ai!
11Mar By Larry KimNo Comments
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MobileMonkey Is Now Customers.ai!

MobileMonkey is now Customers.ai!  Why a new name? And why now?  Our Start When I started MobileMonkey five years ago, the original idea was to help B2C businesses use chat automations to find customers.  At the time, we felt like we were on the cutting edge. Facebook Messenger was adding hundreds of millions users who were sending billions of messages a day.  And Messenger marketing automation worked great for a while. But Meta was calling the shots on what we could offer our customers and they could kill our popular features at any time. It limited the extent of innovations we could create which limited the size and scope of the business we could build. On top of that, the Messenger chat automation space was intensely competitive. It was a tough position to be in. St...
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How to Create a Winning Sales Outreach Email Template
10Mar By Anna SonnenbergNo Comments
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How to Create a Winning Sales Outreach Email Template

Today I’m going to show you how to create a sales outreach email template using 9 proven tactics that you can use to connect with prospects at scale, nurture leads, and close more deals. With a high-performing outreach email, you can transform a donkey process into a unicorn strategy. A killer template can help you stop writing sales emails from scratch and start re-engaging prospects and converting unicorn leads more efficiently. Ready to streamline your sales process? Here’s your path to Unicorn Land: Find Your Customers with Customers.ai See the new Customers.ai sales outreach automation platform. With X-Ray Website Visitor Detection and automated email and SMS outreach to help mid-market companies find their perfect customers. Request a call to learn more about sales out...
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Best Free Autoresponder for Instagram and Facebook: The Complete Marketing Guide
7Feb By Anna SonnenbergNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, social media

Best Free Autoresponder for Instagram and Facebook: The Complete Marketing Guide

Today I’m going to show you how to set up a free autoresponder for Instagram and Facebook so you never miss a sales inquiry, immediately respond to all comments and DMs, and capture qualified marketing leads on auto-pilot. If you don’t respond to all your social media engagement, you might be making a donkey move. That is, you may be missing out on valuable connections with unicorn leads. Don’t have the time to reply to all those comments and DMs manually? With a social media autoresponder, you can manage engagement automatically and avoid losing out on leads. Curious whether this solution would work for small businesses like yours? Follow me to Unicorn Land—where MobileMonkey and InstaChamp seamlessly automate engagement and follow-ups: Join Today’s Webinar with Larry Kim! ...
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Build an Automated, AI-Powered WhatsApp Chatbot with ChatGPT using Flask | by Pragnakalp Techlabs | Jan, 2023
1Feb By Pragnakalp TechlabsNo Comments
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Build an Automated, AI-Powered WhatsApp Chatbot with ChatGPT using Flask | by Pragnakalp Techlabs | Jan, 2023

We all agree to a point that by now we not only have heard about ChatGPT but also got a hands-on experience with it and we Loved it! For those who haven’t got a chance to get in touch with ChatGPT here is a brief introduction: ChatGPT is a large language model trained by OpenAI, and it was designed to assist users by generating human-like text based on the given prompt. It can help with a wide range of tasks, such as answering questions, providing information, and engaging in conversations on a variety of topics.On top of that ChatGPT has left us dumbstruck by generating incredible answers to almost anything, you throw a question and it will provide you with the correct answer that we were finding hard to write.At Pragnakalp we believe in making things user-friendly, since ChatGPT is somet...
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The Top Chatbot Analytics Tools to Drive Conversion and Containment | by Master Of Code Global | Jan, 2023
20Jan By Master Of Code GlobalNo Comments
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The Top Chatbot Analytics Tools to Drive Conversion and Containment | by Master Of Code Global | Jan, 2023

It’s pretty difficult to overestimate the benefits AI-powered chatbots offer businesses, from agent cost savings due to solving repetitive requests, the opportunities continue to grow. According to Juniper research, cost savings, up-selling, marketing, and cart recovery are major retailer chatbot ‘push’ factors. Retailers will take advantage of these opportunities; propelling Conversational AI in eCommerce driving transactions via chatbots to reach $112 billion by 2023.However, not all chatbots are created equally. There are many virtual assistants in production that do not have Natural Language Processing (NLP) which means it cannot understand a user’s natural language inputs, causing the bot to be quite limited and robotic, rather than helpful and conversational. To ensure your chatbot’s...
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Can You Trust AI Systems In Customer-Facing Situations? | by David St Lawrence | Dec, 2022
26Dec By David St LawrenceNo Comments
ai, ai bot, ai chat, ai chatbot, ai-customer-service, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, customer-support, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Can You Trust AI Systems In Customer-Facing Situations? | by David St Lawrence | Dec, 2022

Artificial Intelligence is marvelous in repetitive counting, measuring, and placing activities. An AI system however has no ability to judge the validity of an input that is outside its acceptable parameters for input data. If your AI system does not provide immediate access to human oversight, it will invariably take action which will frustrate the customer and give them a negative impression of your business goals.Your Friendly Customer Support RepresentativeWhen an AI-based customer support system like tax preparation produces a tax filing with an error, the customer wants to understand what exactly went wrong. When the customer finds out that the human tax professional who supposedly reviewed the tax preparation does not exist. This casts a dark shadow on the integrity of the tax prepa...
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7 Reasons to Build a Chat App With React JS in 2023 | by Megha Verma | Dec, 2022
24Dec By Megha VermaNo Comments
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7 Reasons to Build a Chat App With React JS in 2023 | by Megha Verma | Dec, 2022

When planning on creating a chat application, you’ll need to make decisions about the framework you’ll use to build the app. If you’re interested in JavaScript, React JS is an excellent option. React compares very positively to other frameworks, and for many reasons, it’s a perfect choice for a project like building chat apps.This blog post highlights the popularity of chat apps and a few good reasons for choosing Reach JS in building Chat Apps.The popularity of Chat apps to engage with prospects via messages is continuously growing daily. They have created their strong position and importance across social media networks.The Messaging Apps Report published by Business Insider states that the top four messaging apps in the world (WeChat, Facebook Messenger, Viber, and WhatsApp) have alread...
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Top 5 Ways Intelligent Virtual Assistants Augment Customer Contact Centers in Europe | by Gina Shaw | Dec, 2022
8Dec By Gina ShawNo Comments
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Top 5 Ways Intelligent Virtual Assistants Augment Customer Contact Centers in Europe | by Gina Shaw | Dec, 2022

In today’s fast-paced, digital-first world, customer needs and expectations continue to rise, raising the demand for customer contact centers all over the globe.In Europe, particularly, the change in customer demographics and the growing popularity of e-commerce has led to increasing pressure on contact centers for customer support. Here, companies, small, medium, and large, believe in focusing on their core operations; hence, Europe is one of the biggest markets that is outsourcing contact center operations.The call center outsourcing market share in Europe is expected to increase by USD 3.73 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 3.53%. The retail, IT, and telecom sectors will be the most significant drivers of contact center outsourcing ...
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Conversational AI: An opportunity for Small Businesses | by Swifter AI | Nov, 2022
30Nov By Swifter AINo Comments
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Conversational AI: An opportunity for Small Businesses | by Swifter AI | Nov, 2022

From voice-enabled interfaces to AI-powered virtual assistants or chatbots, Conversational AI is changing the way we live, work and communicate. It is changing the way businesses support their customers, whether helping them with their queries or purchase decisions. Adding a Conversational AI to your business changes the whole business model.As per Gartner report, by 2021, 15% of all customer service interactions will be totally taken care of by AI, an increase of 400% from 2017. Yet, customer support is just a small part of the business success story.Better customer service is directly proportional to business success. When businesses slide their service standards even to a minute level, they face negative consequences with serious repercussions on the overall business. Tragically, small ...
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How to Integrate a Dialogflow bot with Telegram | by Devashish Datt Mamgain | Nov, 2022
29Nov By Devashish Datt MamgainNo Comments
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How to Integrate a Dialogflow bot with Telegram | by Devashish Datt Mamgain | Nov, 2022

Telegram has been growing in popularity ever since it was launched close to a decade ago. The app has nearly 540 million users, which is a staggering number. The app offers a powerful alternative to WhatsApp and Facebook Messenger and claims to be more secure than both of these platforms. Speed and security are Telegram’s USPs.Without further ado, here are the steps to integrate Telegram with Kommunicate.The integration presented in this blog post will teach you how to:Create a New Bot for TelegramConnect a Bot to KommunicateOpen Your Kommunicate DashboardStep 1: Click IntegrationsStep 2: Click the Telegram card setting linkStep 3: Paste the API key into the Telegram integration card from the Kommunicate Dashboard and click the “Save and Integrate” button.Open Telegram messenger, sign in t...
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The AI and Chatbot Platform for the Metaverse — Bot Libre 9.5 | by Bot Libre | Nov, 2022
25Nov By Bot LibreNo Comments
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The AI and Chatbot Platform for the Metaverse — Bot Libre 9.5 | by Bot Libre | Nov, 2022

Bot Libre is a community of over 500,000 registered users, including businesses from industries such as medical, e-commerce, education, banking and gaming. Through our platform, businesses have engaged their customers everywhere, on web, mobile, social media, phone, IOT, and the Metaverse.In order to offer a faster, better and more seamless experience, Bot Libre has updated its website to the 9.5 series.This new release includes:redesigned sidebar user interfacesimplified single app Facebook integrationredesigned speech API, improved support for Google Speech, and Microsoft SpeechBenefits of Bot Libre’s PlatformThe chatbot and AI market has become increasingly saturated and while this creates a variety of options, it has also brought about some confusion. Bot Libre can make it easy for you...
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How to Connect a Bot to Facebook. Keeping up with social media and… | by Bot Libre | Nov, 2022
24Nov By Bot LibreNo Comments
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How to Connect a Bot to Facebook. Keeping up with social media and… | by Bot Libre | Nov, 2022

Keeping up with social media and keeping your online community engaged can be a time-consuming task. Through Bot Libre you can automate your Facebook presence with your own Facebook bot. Any Bot Libre bot can be connected to a Facebook account, page, and Facebook Messenger. The bot will reply to your user’s questions in real-time using the responses of the script you have trained your bot with.Connecting a bot to Facebook is quick and easy, This “how to” gives you a step-by-step process to connect your bot to Facebook.Step 1 — Create your Facebook page.A Facebook page is required. If you already have your Facebook page, you can skip this step.First, you need to visit https://www.facebook.com/ and log in to your Facebook account. After you log in, you will find the “Pages” option on the lef...
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7 Frameworks to Build Powerful Chatbots | by Megha Verma | Nov, 2022
22Nov By Megha VermaNo Comments
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7 Frameworks to Build Powerful Chatbots | by Megha Verma | Nov, 2022

Consumers are like delicate glass that is supposed to break when not handled carefully. There are countless products that a specific company provides, of which, the origins lay in the customer’s conduct, their reviews for your brand, the belief factor, and how your brand gratifies customers. To marinate this tremendously expectant market when the aim is to offer immediate support, exact solutions, and drive discussions then chatbots supercharged with artificial intelligence come in demand. In this blog, you will find out what a chatbot is, and the frameworks used to develop chatbots.A chatbot is a software application used by websites and applications, some of them are developed using angular coding standards. The application can involve in discussion with a human and comprehending their n...
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WhatsApp Lead Generation: Use Chatbots to Generate Lead | by Devashish Datt Mamgain | Nov, 2022
15Nov By Devashish Datt MamgainNo Comments
ai-chatbot-development, best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat, Whatsapp

WhatsApp Lead Generation: Use Chatbots to Generate Lead | by Devashish Datt Mamgain | Nov, 2022

WhatsApp has come far from its usual avatar of being an instant messenger. From mom-and-pop businesses to large-scale enterprises, almost everyone has started integrating WhatsApp chatbots into their customer service channels. However, WhatsApp does offer capabilities that can serve in lead generation as well.There are four traits that make WhatsApp ideal for lead generation:Familiarity — The world knows WhatsApp is the primary tool for real-time messaging. With five billion+ downloads, it is one of the most downloaded and widely used apps in the world. WhatsApp needs no introduction and hence is an excellent platform for lead generation.Friendliness — You don’t need special training or introduction to become familiar with the WhatsApp chat interface. The intent of the design is to make re...
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Engaging Your Customer with a Multilingual Chatbot | by Master Of Code Global | Nov, 2022
3Nov By Master Of Code GlobalNo Comments
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Engaging Your Customer with a Multilingual Chatbot | by Master Of Code Global | Nov, 2022

Customer service is a must-have for any business today. With the global reach of many companies, there is a real need to engage with customers at any time, in a convenient way for your customers. Chatbots provide the ability to enable that customer support in a 24/7 model, giving your customers the ability to engage when they have a need to. But now there is another dimension to consider — language.Introducing a bot that can support and speak multiple languages provides immense value to any organization, both in terms of customer support as well as in operational savings. Below, we talk about why it’s important, the different approaches to implementing a multilingual chatbot, and how Master of Code, as a company who provide Conversational AI solutions, has implemented a solution using the ...
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Conversational Commerce in various Social Channels | by Gina Shaw | Sep, 2022
1Oct By Gina ShawNo Comments
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Conversational Commerce in various Social Channels | by Gina Shaw | Sep, 2022

We live in an era where artificial intelligence (AI) has taken over every aspect of our being. And customer experience (CX) is not alien to it.As the world embraces new-age customer experiences (CX) with open hands, warranting the delivery of hyper-personalized customer engagement to a more informed, connected, and empowered customer, organizations are left to deal with several questions and dilemmas.After all, endless customer conversations are happening online on various social channels — Facebook, Instagram, WhatsApp, Twitter — it’s challenging to cover every digital touchpoint and use the enormous amount of customer data it generates to fathom “what customers want.”That’s where conversational commerce comes to the rescue. Powered by AI, conversational commerce solutions like chatbots, ...
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Top 9 Reasons Why Every Company Needs A.I | by Surya Chandana | Sep, 2022
23Sep By Surya ChandanaNo Comments
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Top 9 Reasons Why Every Company Needs A.I | by Surya Chandana | Sep, 2022

How Artificial Intelligence Affects Your BusinessArtificial intelligence is slowly permeating into every industry as technology moves forward. However, as it becomes more popular, companies are starting to get concerned about the future. Innovation — and productivity — aren’t what they used to be in today’s world. You see, your employees will no longer be able to focus on their single task, because computers do this for you all day long. You might already know about A.I., or other forms of machine learning, but now is a good time to sit back and think about what innovations could change your business in the near future.AI GeneratedArtificial intelligence (A.I.) is a broad area of computer science that deals with the creation of computer systems able to perform tasks, activities and decisio...
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Engage your Audience with a User-Friendly Chatbot. Here’s how. | by Lakshita Narang
19Sep By Lakshita NarangNo Comments
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Engage your Audience with a User-Friendly Chatbot. Here’s how. | by Lakshita Narang

A Simple Overview of Conversational DesignBridging the gap between your organization and beneficiaries is no small feat. Chatbots are gradually becoming the most user-friendly and cost-effective method to approach this issue. It’s especially true during the pandemic era when some NGOs shifted from on-ground activities to reaching their beneficiaries through chatbots.Even so, there is still a lot of untapped potential where NGOs just like you, big or small, can leverage the power of chatbots to reach your target beneficiaries effectively. Let’s talk about this further.There are multiple use cases for how you can extend your NGO’s impactful initiatives to your target audience through the use of chatbots.Chatbots can be used toCreate awareness about your organization or product:- Relay inform...
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How to Create a Winning Sales Outreach Email Template
16Sep By Anna SonnenbergNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, Sales Playbooks

How to Create a Winning Sales Outreach Email Template

Today I’m going to show you how to create a sales outreach email template using 9 proven tactics that you can use to connect with prospects at scale, nurture leads, and close more deals. With a high-performing outreach email, you can transform a donkey process into a unicorn strategy. A killer template can help you stop writing sales emails from scratch and start re-engaging prospects and converting unicorn leads more efficiently. Ready to streamline your sales process? Here’s your path to Unicorn Land: Never Miss a Lead with MobileMonkey FunnelPro Leave no qualified lead behind! Use MobileMonkey FunnelPro to automatically track, qualify and follow-up with leads across the most popular customer messaging channels. See FunnelPro’s powerful lead generation and funnel optimizat...
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Best Free Autoresponder for Instagram and Facebook: The Complete Marketing Guide
14Sep By Anna SonnenbergNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, social media

Best Free Autoresponder for Instagram and Facebook: The Complete Marketing Guide

Today I’m going to show you how to set up a free autoresponder for Instagram and Facebook so you never miss a sales inquiry, immediately respond to all comments and DMs, and capture qualified marketing leads on auto-pilot. If you don’t respond to all your social media engagement, you might be making a donkey move. That is, you may be missing out on valuable connections with unicorn leads. Don’t have the time to reply to all those comments and DMs manually? With a social media autoresponder, you can manage engagement automatically and avoid losing out on leads. Curious whether this solution would work for small businesses like yours? Follow me to Unicorn Land—where MobileMonkey and InstaChamp seamlessly automate engagement and follow-ups: Join Today’s Webinar with Larry Kim! ...
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How to Craft the Perfect Outreach Campaign
13Sep By Larry KimNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, Sales Playbooks

How to Craft the Perfect Outreach Campaign

Today I’m going to show you how a commitment to crafting the perfect cold outreach campaign has landed me $200 million in value—including $30 million in venture capital over the last decade alone. Have growth marketing experts tried to tell you that cold outreach is spam or that it isn’t worth the effort? They’re giving you donkey advice. If you do it right, you’ll find that cold outreach is a unicorn marketing channel—with tons of potential for connecting with decision makers and growing your business. So what’s the right way to build an outreach campaign? Follow me to Unicorn Land and I’ll share some tactics I’ve picked up along the way: Never Miss a Lead with MobileMonkey FunnelPro Leave no qualified lead behind! Use MobileMonkey FunnelPro to automatically track, quali...
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WhatsApp Business — 10 Features You Cannot Ignore in 2022 | by Devashish Datt Mamgain | Sep, 2022
12Sep By Devashish Datt MamgainNo Comments
ai-chatbot, best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat, Whatsapp, whatsapp-business

WhatsApp Business — 10 Features You Cannot Ignore in 2022 | by Devashish Datt Mamgain | Sep, 2022

WhatsApp is a messaging constant for over two billion people today. It’s quick, convenient, and well-multifaceted since it’s no longer limited to personal use. WhatsApp Business has only made things better and amazingly beneficial for about 50 million businesses globally. Launched in 2018, the platform has evolved and introduced several excellent features that make customer interaction a breeze for companies.Let’s spot our top 10 WhatsApp Business features that will amp up your customer interaction on a larger and more powerful scale.WhatsApp offers WhatsApp Business as a platform for business communications. It offers various features of the standard WhatsApp app and has an array of functions catering to business purposes.The WhatsApp Business app is available on the App Store or Google P...
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What Is Sales Automation? How to Automate Your Sales Process in 5 Simple Steps
8Sep By Anna SonnenbergNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat, Sales Playbooks

What Is Sales Automation? How to Automate Your Sales Process in 5 Simple Steps

Today I’m going to show you how to automate your sales process so you can find qualified prospects, fill your sales pipeline, and generate revenue using your company’s web and social media channels, email and SMS. If you haven’t integrated sales automation in your marketing funnel and sales pipeline yet, your team is probably in a common donkey situation: handling the entire sales process manually. When your sales team personally manages prospecting, nurturing, and everything in between, you tend to waste a ton of time and resources. You’re also likely to risk compromising the most important part of the process: securing sales. When you implement sales automation, you can transform an inefficient process into a unicorn system. Sales automation tools like MobileMonkey can manage ad...
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How To Build The Best Bot. The chatbot market was nearly USD 600… | by Bot Libre | Aug, 2022
1Sep By Bot LibreNo Comments
ai, best chatbot, botlibre, bots, bots for skype, build-a-business, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, technology

How To Build The Best Bot. The chatbot market was nearly USD 600… | by Bot Libre | Aug, 2022

The chatbot market was nearly USD 600 million in 2021, and is expected to grow exponentially in the next few years. While it is very easy to build a bot, not many businesses have been able to create the best user experience, making what should be a tool that makes life easier, more burdensome.As a result of the need for chatbots and the number of challenges that may arrive when creating one, here are a few points to consider when developing a chatbot.Pick Your Use CaseBots can be used in various industries to provide assistance with scheduling, reminders, teaching, showing images, tracking, calling, supporting customers and accepting payments, to name a few. These industries include finance, healthcare, education, sales and marketing, retail and hospitality. Bot Libre has supported a numbe...
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What Is Sales Automation? How to Automate Your Sales Process in 5 Simple Steps
30Aug By Anna SonnenbergNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat, Sales Playbooks

What Is Sales Automation? How to Automate Your Sales Process in 5 Simple Steps

Today I’m going to show you how to automate your sales process so you can find qualified prospects, fill your sales pipeline, and generate revenue using your company’s web and social media channels, email and SMS. If you haven’t integrated sales automation in your marketing funnel and sales pipeline yet, your team is probably in a common donkey situation: handling the entire sales process manually. When your sales team personally manages prospecting, nurturing, and everything in between, you tend to waste a ton of time and resources. You’re also likely to risk compromising the most important part of the process: securing sales. When you implement sales automation, you can transform an inefficient process into a unicorn system. Sales automation tools like MobileMonkey can manage ad...
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How to Build a Social Media Sales Funnel: Your Complete Guide
29Aug By Anna SonnenbergNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Instagram Marketing, robot chat

How to Build a Social Media Sales Funnel: Your Complete Guide

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. Without a funnel, you could be stuck in Donkey Land forever, doing sales outreach and lead nurturing manually and ultimately wasting valuable time and resources. But with a social media marketing funnel in place, you can create a seamless path to Unicorn Land. Here, you can guide prospects through the customer journey efficiently while automating the process from lead capture to conversion. So how can you create a social media sales funnel and start automating revenue generation? Here’s your guide to this unicorn tactic: We’ll build a social media sales funnel together. You can see that live funnel in actio...
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How to Automate Outbound Lead Generation: A Step-by-Step Guide
26Aug By Anna SonnenbergNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, Sales Playbooks

How to Automate Outbound Lead Generation: A Step-by-Step Guide

Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and deliver high-intent prospects to your sales team. With an automated outbound marketing strategy, you can avoid a donkey situation that’s common for many businesses: plenty of leads but no way to move them through the customer journey. It’s easy to get stuck in Donkey Land when none of your sales reps have the capacity to qualify leads or confirm if they’re ready to buy. Since manual lead nurturing takes time, it could be a while before you can realize the full value of your marketing efforts. But with a lead generation tool like MobileMonkey, you can automate outbound tactics—putting you in the fast lane to Unicorn Land. That means you can free up time to foc...
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Using a Conversational AI chatbot expertise to #StandwithUkraine | by Master Of Code Global | Aug, 2022
25Aug By Master Of Code GlobalNo Comments
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Using a Conversational AI chatbot expertise to #StandwithUkraine | by Master Of Code Global | Aug, 2022

Using the bot to identify and mark fake or secret information: UA Antispam Bot Ukrainian President Volodymyr Zelenskiy has signed a law forbidding the recording of all Ukrainian military, sites of shelling (including street names, transport stops, shops, factories) as well as any other civilian and military facilities. Still, a large number of social media groups and channels disregard this information.To prevent this and help online moderators, the Master of Code team designed and developed an AI anti-spam bot to identify any prohibited messages or comments that spread military information under Social Media channels to prevent it`s dissemination. UA Anti Spam bot can be easily installed by the moderator of an online group. All reported messages are marked as spam and are hidden from the ...
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WhatsApp Lead Generation: Use Chatbots to Generate Lead | by Devashish Datt Mamgain | Aug, 2022
22Aug By Devashish Datt MamgainNo Comments
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WhatsApp Lead Generation: Use Chatbots to Generate Lead | by Devashish Datt Mamgain | Aug, 2022

WhatsApp has come far from its usual avatar of being an instant messenger. From mom-and-pop businesses to large-scale enterprises, almost everyone has started integrating WhatsApp chatbots into their customer service channels. However, WhatsApp does offer capabilities that can serve in lead generation as well.There are four traits that make WhatsApp ideal for lead generation:Familiarity — The world knows WhatsApp is the primary tool for real-time messaging. With five billion+ downloads, it is one of the most downloaded and widely used apps in the world. WhatsApp needs no introduction and hence is an excellent platform for lead generation.Friendliness — You don’t need special training or introduction to become familiar with the WhatsApp chat interface. The intent of the design is to make re...
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How to 10X Setting Appointments with Sales Outreach Automation: Step-by-Step Guide
6Aug By Anna SonnenbergNo Comments
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How to 10X Setting Appointments with Sales Outreach Automation: Step-by-Step Guide

Today I’m going to show you how to set more appointments for sales meetings so you can increase your sales and revenue. And I’ll show you how to qualify those leads automatically. With this system, you can leave Donkey Land in the dust. In other words, you can stop spending thousands of dollars a month on sales reps or SDRs who do manual outreach to find and qualify leads and book meetings for your sales team. Wondering how much automation can really streamline sales outreach? With this system, our customer booked $1M in new sales in six months using MobileMonkey for qualifying leads and booking appointments—all through automation! That means you can set your sights on Unicorn Land, where you can automate sales outreach and setting appointments to scale sales meetings at a fractio...
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