Tuesday, December 7Digital Marketing Journals

Tag: Content

What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?
Ask an SEO, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?

In this week’s edition of Ask An SEO, Mehmet from Adana, Turkey, writes:“Hello there. I own a business that provides cleaning services and serves about 120 different neighborhoods.I want to create a separate article for each of the city, district, neighborhood, and service searches. Is this the right local strategy and what should the link structure look like?”Great question.Your question refers to articles and link structure, so we’ll focus on that today.But I want to make sure this isn’t your only local search strategy.A comprehensive local SEO strategy is also going to include:Wherever customers are searching for services like yours, you want to be there and either convert them immediately or direct them to your desired URL to learn more.So let’s talk about the idea of putting togeth...
How Content Marketing For Manufacturers Differs From Other Industries
Business advice, content marketing, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How Content Marketing For Manufacturers Differs From Other Industries

Creating content has become the cornerstone of many marketing strategies. In fact, 93% of marketers in the B2B space use content as a part of their strategy. Needless to say, publishing high-quality content can help businesses attract leads and convert them into customers. However, as a manufacturing business, you’ve probably noticed that creating content isn’t as easy as it seems. That’s because the manufacturing industry has some unique qualities that should be considered when coming up with a content strategy.  If you’re interested in learning about some of the things you should keep in mind when creating content, we’ve got the information you need. Here are some of the ways content marketing for manufacturers is different from other industries.  Manufacturing Products Can Be Difficu...
New Study Highlights Key Trends and Traits in Viral TikTok Content [Infographic]
Social Marketing Strategies, social media, social media marketing, tiktok

New Study Highlights Key Trends and Traits in Viral TikTok Content [Infographic]

What works on TikTok, and what elements should you be focusing on in your TikTok content approach? The best answer, really, is organic content, with TikTok users responding better to ads and campaigns that align with the presentation styles and formats of user clips in the app. But if you want to dig a bit deeper – which no doubt many brands will be looking to do this holiday season – this new study from the team at SEMRush might help. To glean more insight into what TikTok users respond to, SEMRush conducted an analysis of 300 of the most popular TikTok clips to measure what the common elements were in each, what impact including certain hashtags and keywords might be (note: TikTok has previously stated that adding tags like ‘ForYou’ and ‘FYP’ have no impact on reach), and the varianc...
Can Service Area Pages With Duplicate or Similar Content Increase Traffic?
Advanced Local SEO Training, business, GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Can Service Area Pages With Duplicate or Similar Content Increase Traffic?

Posted Oct 11, 2021 by Colan Nielsen At our April LocalU event, I covered Shades Of Grey: Controversial Local SEO Tactics that Drive Results. I covered local SEO tactics ranging from keyword stuffing to review snippets in the organic search results. One of the topics I discussed, which always draws a wide range of opinions, was the concept of creating service area pages that have duplicate, or very similar content. Duplicate, or similar content has always been a controversial topic. Google has confirmed on many occasions that duplicate content is not a negative ranking factor. It’s underst...
Salary Forecasts for Marketing, Content, and PR
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Salary Forecasts for Marketing, Content, and PR

The median starting salary for a corporate chief marketing officer in the United States is expected to be $170,000 in 2022, according to recent research from Robert Half. The report was based on data from staffing and recruiting professionals who make thousands of full-time, temporary, and project placements at brands and agencies each year. The researchers determined projected 2022 salary ranges for marketing, advertising, and public relations positions in the United States based on starting pay only; bonuses, incentives, and other forms of compensation were not taken into account. The projections were broken down into three percentiles: 25th (new to the type of role, still acquiring relevant skills), 50th/median (average experience, has most of the necessary sk...
A Content Model Is Not a Design System – A List Apart
building website, content, Content Strategy, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

A Content Model Is Not a Design System – A List Apart

Do you remember when having a great website was enough? Now, people are getting answers from Siri, Google search snippets, and mobile apps, not just our websites. Forward-thinking organizations have adopted an omnichannel content strategy, whose mission is to reach audiences across multiple digital channels and platforms. Article Continues BelowBut how do you set up a content management system (CMS) to reach your audience now and in the future? I learned the hard way that creating a content model—a definition of content types, attributes, and relationships that let people and systems understand content—with my more familiar design-system thinking would capsize my customer’s omnichannel content strategy. You can avoid that outcome by creating content models that are semant...
Facebook Post Testing: How to Split Test Your Organic Content : Social Media Examiner
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Post Testing: How to Split Test Your Organic Content : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
7 Steps to Create a Victorious B2B Content Marketing Strategy
Blog, content marketing, linkedin, reddit, Social Marketing Strategies, social media, social media marketing

7 Steps to Create a Victorious B2B Content Marketing Strategy

There are B2B companies that have much to offer but still can’t beat the competition. The reason? They don’t have a robust B2B content marketing strategy in place. Content marketing is straight-up the best way to engage with your prospects and turn them into potential customers. According to statistics, successful B2B marketing spends 40% of their marketing budget on content marketing. But, unlike B2C companies targeting general consumers who gravitate to entertaining and attractive content, B2B content marketing is a different ball game. It’s also more than scouring a list of keywords to write occasional blogs or running paid ads on social media once a month. You need to precisely understand your target audience to develop a solid B2B content marketing strategy that yields result...
How to Repurpose Email Content for Social Media
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

How to Repurpose Email Content for Social Media

By Ovi Negrean September 21, 2021 Don’t do the same work twice — supercharge your social media strategy with your email content, while also growing your list in the process. When creating daily content, regularly coming up with new ideas and implementing them on every marketing channel can become hard at times. But there’s good news: most people prefer to hear from you on one channel only. That means you can repurpose content, and get a big bang for your content buck.  Let’s take email and social media for example. If you’re an advocate who has build a large email list, you may also find yourself considering social media. But does that leave you wondering how much time it’ll take to create new content? In this blog post, we’ll cover repurposing co...
Voice Content and Usability – A List Apart
building website, content, creating a website, google web designer, internet design, Usability, User Experience, web design, web design company, web designer, web page design, website builder, website design

Voice Content and Usability – A List Apart

We’ve been having conversations for thousands of years. Whether to convey information, conduct transactions, or simply to check in on one another, people have yammered away, chattering and gesticulating, through spoken conversation for countless generations. Only in the last few millennia have we begun to commit our conversations to writing, and only in the last few decades have we begun to outsource them to the computer, a machine that shows much more affinity for written correspondence than for the slangy vagaries of spoken language. Article Continues BelowComputers have trouble because between spoken and written language, speech is more primordial. To have successful conversations with us, machines must grapple with the messiness of human speech: the disfluencies and p...
Content Repurposing – Here’s How to Do It
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content Repurposing – Here’s How to Do It

Content repurposing is like insurance. Call it "marketing insurance," if you want. It's there to pick up the slack on the days or weeks when you just don't have the time to create marketing collateral and other content. Content repurposing is taking a piece of marketing content and turning it into something else—for example, taking an article you published in a trade magazine and turning into a series of blog posts for your company website. Simple, right? Why repurpose content? Two reasons. First, it saves you time because you won't always be scrambling to create content from scratch. Second, repurposing content helps you promote and amplify that piece of content further. It gives your content more mileage because you're using different forms to get it in front of mor...
Content Marketing Metrics to Measure Results
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content Marketing Metrics to Measure Results

Most marketers seem to be taking it on faith that their work is effective: Only 35% of marketers say they think it's "very important" to know the return on marketing investment (ROMI), according to a survey from HubSpot. But that same survey found that 91% of marketers are confident that their campaigns are influencing revenue. If marketers don't understand the ROI of their marketing efforts, they can't possibly know that those efforts are benefiting the bottom line. That's especially true with content marketing, which is inherently a long-term investment: A single piece of content doesn't necessarily lead directly to an increase in sales, which means there's no simple formula for determining content ROI. But just because measuring content marketing ROI isn't always ea...
#379: Cure Writer’s Block: The Content Structure My Team Swears By
content creation, content creation meaning, content creation strategy, content creator, create content, Online Business, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, what is content creation

#379: Cure Writer’s Block: The Content Structure My Team Swears By

Get ready to tackle the creativity time crunch and discover the little known framework that I use in my business to produce content.  Let’s be honest: social media, podcasts, newsletters, sales pages and everything else you need to run your business can take a ton of time out of an already busy day.  Just when […] The post #379: Cure Writer’s Block: The Content Structure My Team Swears By appeared first on Amy Porterfield | Online Marketing Expert.
How “Glocal” Content Marketing Helps International Brands Stay Local
content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How “Glocal” Content Marketing Helps International Brands Stay Local

How do today’s major global brands develop a digital presence and compete organically in local markets throughout the world?It’s called glocal.No, that’s not a typo – glocal is a sophisticated combination of global and local influence fueled by modern localization technology and strategic international marketing implementation.With the help of localization technology, global brands can be relevant and attractive on a local level, too. It’s the modern secret to building a global brand’s local staying power.When done right, the glocalization process taps into the power of content localization and SEO. This strategy ensures brands are easy to find and well ranked in local SERPS. Check!FYI Trend: International Brands Earn Local TrustThe [local loyalty] trend isn’t new.Since the inception, l...
Creating the best Alexa Skill Content: The secrets for an improved voice experience! Learn from +13K bad reviews | by Ipervox | Apr, 2021
ai bot, ai chat, ai chatbot, alexa-skill-development, alexa-skills, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, content-strategy, conversation with ai, creating chatbots, robot chat, voice-application, voice-strategy

Creating the best Alexa Skill Content: The secrets for an improved voice experience! Learn from +13K bad reviews | by Ipervox | Apr, 2021

Launching a successful Alexa skill is dependent on an infinite number of variables-from content quality to content delivery network. The no. 1 component for which a user enables a voice app from his Amazon Echo device is the Alexa Skill Content.For a Skill to become successful, apart from technical and code-related factors, the content it delivers has a great impact. Especially in the Alexa Skill Marketplace.You need to pay close attention to the skills that your customers are using over and over again. We have found that the most popular Skills are those created by developers who have focused on meeting a specific customer need and providing useful Alexa Skills. Therefore, they are used by customers regularly, or at least frequently.While focusing on understanding what works best for a...
Improve Your Product Content Strategy
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Improve Your Product Content Strategy

Many companies are struggling to produce high-quality product content and deliver it to customers at the right time. "Today's customers demand more digital content than ever before, and organizations are struggling to keep up," according to a Forrester Consulting study commissioned by Widen. What's holding brands back from delivering product content that aligns with their customers' needs? Their content strategies—especially their approaches to integrating content tools and processes. Sound familiar? We thought so, too. Companies have been wrestling with these problems for years, and now the challenges are magnified by the drastically increased demand for digital experiences. So we decided to seek out new and relevant data to better understand how to approach today's ev...
The Ultimate Content Marketing Funnel Guide
Digital Marketing, digital mkt, Internet marketing, Online Marketing

The Ultimate Content Marketing Funnel Guide

Most of the content we interact with online is intended to make us take an action, such as following a link, upvoting a post, downloading a study, signing up for a trial, etc. However, those who interact with marketing content are not always too eager to respond on a whim; therefore, it's key to treat conversion as a part of a larger customer journey and create our content marketing touchpoints accordingly. To guide the potential customer in the right direction, you need a well-thought-out content marketing funnel in which each piece of content plays its allotted part. Semrush has done a great deal of research to find out how content marketers build their funnels in 2021, what content formats they use, and what challenges they face. Below, you'll find insights from our ...
Immersive Content Strategy – A List Apart
building website, Content Strategy, creating a website, google web designer, internet design, Usability, User Experience, web design, web design company, web designer, web page design, website builder, website design

Immersive Content Strategy – A List Apart

Beyond the severe toll of the coronavirus pandemic, perhaps no other disruption has transformed user experiences quite like how the tethers to our formerly web-biased era of content have frayed. We’re transitioning to a new world of remote work and digital content. We’re also experimenting with unprecedented content channels that, not too long ago, elicited chuckles at the watercooler, like voice interfaces, digital signage, augmented reality, and virtual reality. Article Continues BelowMany factors are responsible. Perhaps it’s because we yearn for immersive spaces that temporarily resurrect the Before Times, or maybe it’s due to the boredom and tedium of our now-cemented stuck-at-home routines. But aural user experiences slinging voice content, and immersive user experi...
3 New Ways Facebook is Helping Brands Manage Their Content and Communities
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing

3 New Ways Facebook is Helping Brands Manage Their Content and Communities

April 19th, 2021 Marketing Erica Perry According to Facebook‘s recent State of Small Business Report, more than half (55%) of small businesses say they’re using digital tools to communicate with customers. On the heels of this research, the platform announced several new tools and features to help businesses connect with ...
Thought Leadership and Content Marketing
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Thought Leadership and Content Marketing

Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. And since you're reading this on MarketingProfs, you probably don't need me to tell you what content marketing does and what it's good for. But what about thought leadership? To some, the term sets off an instant buzzword alarm. Others assume thought leadership and content marketing are the same thing, which isn't the case—although the two can be used together to good effect. In this article, I'd like to provide a little bit of clarity about these two powerful forms of marketing, including how they're alike and how they're different. Content marketing offers value in return for businessContent marketing works in large part by crea...
Does Optimizing Content for “Near Me” Work for Local SEO? Sterling Sky Blog
googe optimize, google optimization, google seo, Implementation, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Does Optimizing Content for “Near Me” Work for Local SEO? Sterling Sky Blog

Posted Mar 2, 2021 by Joy Hawkins We asked this question at a LocalU Advanced event: “Does adding instances of “near me” terms onto a website increase its ranking for “near me” keywords”.  The vote was very divided with 44% of people saying no and 56% of people saying yes.We have done a ton of testing on optimizing for “near me” terms (ex: “plumber near me”) and have found that adding instances of “near you”, “nearby” and “near me” to the content of a page (including meta tags) does have a positive impact on ranking. Here is an example of a client’s homepage traffic ...
Content Marketing With Instagram: How to Build Demand : Social Media Examiner
Expert Interviews, facebook, facebook marketing, How To, IGTV, instagram, instagram reels, Instagram Stories, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Content Marketing With Instagram: How to Build Demand : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
Designing Inclusive Content Models – A List Apart
Accessibility, building website, content, Content Strategy, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Designing Inclusive Content Models – A List Apart

In the 1920s, Robert Moses designed a system of parkways surrounding New York City. His designs, which included overpasses too low for public buses, have become an often-cited example of exclusionary design and are argued by biographer Robert A. Caro to represent a purposeful barrier between the city’s Black and Puerto Rican residents and nearby beaches.  Article Continues BelowRegardless of the details of Moses’s parkway project, it’s a particularly memorable reminder of the political power of design and the ways that choices can exclude various groups based on abilities and resources. The growing interest in inclusive design highlights questions of who can participate, and in relation to the web, this has often meant a focus on accessibility and user experience, as well...
Wix vs WordPress? Mueller Says Solve Content Issues
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Wix vs WordPress? Mueller Says Solve Content Issues

Someone tweeted their intention to build a Wix site to test how well it ranks for local search compared to WordPress. John Mueller responded with a series of helpful suggestions, emphasizing that platforms that take care of the technical are ideal for small business owners.Wix Versus WordPressThe initial tweet was about creating a test between Wix and WordPress.Rob May (@robinlmay) tweeted:“Going to get and build a @Wix site and see if I can get it ranking in some local city (here) for #SEO related services (as a test against WordPress) – just to see if it will work. Will take all appropriate steps/measures for best practices. Huh. Wonder how that will go?”Tests Can Be MisleadingOne of the things about SEO tests is that they are subject to interpretation. In other words, the meaning of ...
How to Build a Content Marketing Funnel to Drive Sales
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Build a Content Marketing Funnel to Drive Sales

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is fleshed out into a workflow that plans every step the customer will take, from discovering content to converting. The problem is that 68% of companies don't measure sales funnels, according to Salesforce. But businesses require clear and optimized funnels for content marketing to perform and drive the bottom line. That's what I'm going to cover in this article: proven steps for driving sales and leads with an effective content marketing funnel.1. Start at the top and work your way down Many marketers make the mistake of starting and finishing at the top. They ...
How to Optimize Your Content Strategy for Lead Generation
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Optimize Your Content Strategy for Lead Generation

Digital marketing has evolved far beyond publishing regular blog posts and broadcasting them through brand-owned channels.It used to work pretty well about a decade ago but it will hardly produce just about any results these days.We live in the era of an always multitasking, ever-moving consumer who is hard to impress. These days most brands were forced to up their content creation game and start producing in-depth and interactive content, investing into video creation and designing original graphics.However it is not enough. While content quality is fundamental, your content strategy will fail to have any impact on your company’s bottom line unless it is optimized for capturing and nurturing leads.Step 1: Optimize for the Customers’ Journeys, not Just KeywordsEv...
How to Use Free Content to Sell Your Course
course creation, free content, Online Business, online course, Social Marketing Strategies, social media, social media marketing, Uncategorized

How to Use Free Content to Sell Your Course

If you build it, they will come, right? Well, if you’re constructing a baseball diamond in the middle of a cornfield to attract a legendary baseball player, then sure. When it comes to digital course creation, the work doesn’t stop after you’ve finished shooting your videos and uploading your course materials. You have to get […] The post How to Use Free Content to Sell Your Course appeared first on Amy Porterfield | Online Marketing Expert.
Watch New Content Series “The Business of Empathy” Exclusively for SMW+
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Watch New Content Series “The Business of Empathy” Exclusively for SMW+

October 27th, 2020 Marketing SMW Staff Since we launched SMW+ in August we’ve dropped 20+ original shows on the platform, hosted by some of the smartest people in the industry spanning brands, platforms, and agencies. Today, we’re excited to announce a new series in partnership with Facebook and The 404 titled, “The Busine...
Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter

So you’ve read all the hype around newsletters, huh?It’s true, newsletters have made their comeback just like 90’s fashion (who knew bell bottoms would ever become a thing again…). Newsletters are sprouting up like weeds and it feels like the chance to get in on the hype is limited. ⏳But that doesn’t mean you should rush to put together a newsletter. Just like any marketing strategy, you don’t want to duct tape it together and hope it works out. You want to strategize how to curate a newsletter that shifts subscribers into customers.What’s the most useful content you can give subscribers that will ALSO bring them towards your offer?Let’s figure it out by answering 3 questions.#1: What challenges does your customer avatar have around the problem(s) your pro...
A Curated Collection of Course Creation Content
content creation, course creation, digital course, entrepreneurship, how to build an online course, Online Business, online course, Online marketing, online marketing made easy, podcast, Social Marketing Strategies, social media, social media marketing

A Curated Collection of Course Creation Content

You’ve got a digital course inside of you. You can feel it in your bones. There’s just one little problem. You have no clue where to start. A quick Google search will return thousands of articles and resources, but sifting through all of that content is a huge pain. Not to mention all of the […] The post A Curated Collection of Course Creation Content appeared first on Amy Porterfield | Online Marketing Expert.
The Untapped Power of Vulnerability & Transparency in Content Strategy – A List Apart
building website, content, Content Strategy, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

The Untapped Power of Vulnerability & Transparency in Content Strategy – A List Apart

In marketing, transparency and vulnerability are unjustly stigmatized. The words conjure illusions of being frightened, imperfect, and powerless. And for companies that shove carefully curated personas in front of users, little is more terrifying than losing control of how people perceive the brand. Article Continues BelowLet’s shatter this illusioned stigma. Authentic vulnerability and transparency are strengths masquerading as weaknesses. And companies too scared to embrace both traits in their content forfeit bona fide user-brand connections for often shallow, misleading engagement tactics that create fleeting relationships.Transparency and vulnerability are closely entwined concepts, but each one engages users in a unique way. Transparency is how much information ...
Usability Testing for Voice Content – A List Apart
building website, content, creating a website, google web designer, internet design, Usability, web design, web design company, web designer, web page design, website builder, website design

Usability Testing for Voice Content – A List Apart

It’s an important time to be in voice design. Many of us are turning to voice assistants in these times, whether for comfort, recreation, or staying informed. As the interest in interfaces driven by voice continues to reach new heights around the world, so too will users’ expectations and the best practices that guide their design. Article Continues BelowVoice interfaces (also known as voice user interfaces or VUIs) have been reinventing how we approach, evaluate, and interact with user interfaces. The impact of conscious efforts to reduce close contact between people will continue to increase users’ expectations for the availability of a voice component on all devices, whether that entails a microphone icon indicating voice-enabled search or a full-fledged voice assistan...
#338: Content Made Easy: How To Organize Your Launch Content, Make $$$, and Never Run Out – Amy Porterfield
content, content creation, course creation, course creation outline, facebook, facebook marketing, how to create content, online courses, podcast, pre-launch content, Pre-Launch Strategy, Social Marketing Strategies, social media, social media marketing, webinar content, webinar creation, Webinars

#338: Content Made Easy: How To Organize Your Launch Content, Make $$$, and Never Run Out – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...
Healthcare Content Marketing Stats | Study
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Healthcare Content Marketing Stats | Study

Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom. The report was based on data from a survey conducted in 2020 among more than 200 executives who manage marketing and communications functions for healthcare organizations (e.g., hospitals, medical clinics, and specialty care centers). Two-thirds of healthcare marketing executives say their content has become more educational because of COVID-19, and 45% say it has become more focused on driving to high-value services.Some 59% of healthcare marketing executives say COVID-19 has not affected their content marketing budget, 21% say it has led...
TikTok Content Marketing: How to Grow Your Business With TikTok : Social Media Examiner
Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, tiktok

TikTok Content Marketing: How to Grow Your Business With TikTok : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
Content Marketing Guidelines: 10 Must-Have Elements
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Content Marketing Guidelines: 10 Must-Have Elements

Everything has changed because of the pandemic, including traditional marketing tactics. Industry events have been canceled. Your customers are working exclusively from home, and they're busier than ever, adjusting to videoconferencing and juggling additional responsibilities. How do you reach your target audience where they are? Quality content, of course. More than half of marketers are increasing their social media (55%) and thought leadership (53%) efforts right now, according to LinkedIn. And rightfully so: B2B and B2C customers are hungrier for your content than ever before.So, are you ready to get on the content bandwagon? Picture this: You and your marketing team create a list of content topics. You line up internal subject-matter experts (SMEs)...
Use Email Marketing to Create and Drive Traffic to Your Content
Case Studies, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, youtube

Use Email Marketing to Create and Drive Traffic to Your Content

By Sean Tinney November 19, 2020 Creating and delivering content that your audience raves about is no easy feat. Here’s how photographer Jared Polin uses video content to build his audience and drives traffic with email. Jared Polin went from unknown Youtuber to one of the biggest names in photography.His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable in front of the camera. But he kept going.He created another video. And another, and another.In 2010, he launched his website Fro Knows Photo to show off his photography expertise and land some freelance jobs. His following back then was non-existent, but he kept creating.Slowly, people began to notice. They ...
Content and Topic: How to Rank on Search Engines
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content and Topic: How to Rank on Search Engines

When setting out to write, most people have a topic in mind. But you need to organize your thoughts and do more research before you press "publish." For content marketers, a common goal is to rank for certain keywords in search engines. Promoting on social media and via email can give content a great boost, but if you want long-lasting visibility, ranking in the search engine results pages (SERPs) is a must. To do that, you need the best, most relevant on-site B2B content. And that's not always easy to come by. Here are some tips on how to create content that ranks.Investigate your topic Creating great content is a balance of trusting your instincts and confirming them with research. Before committing to a certain route for your content, have a plan for...
How Instagram is Expanding its Branded Content Offerings
branded content, facebook, facebook marketing, instagram, instagram live, live, Marketing, product tags, Reels, Social Marketing Strategies, social media, social media marketing, stories, tiktok

How Instagram is Expanding its Branded Content Offerings

December 2nd, 2020 Marketing Erica Perry Instagram recently unveiled a new redesign of its main home screen on the app in an effort to combat the rise of TikTok. Specifically, the Reels icon is now front and center in the app and directs users to a dedicated page of curated content organized by people they follow and your ...
How To Train Your Content Creators To Create Viral Content
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How To Train Your Content Creators To Create Viral Content

Yes, it’s possible to train your content creators to create viral content.If you’re creating content right now, but it’s not getting the numbers you were looking for… we know exactly what’s going wrong.You don’t know your customer avatar well enoughYou’re not creating content for the right parts of the Customer Value JourneyYou don’t know the difference between a viral article and an average articleWith virality on her resume, DigitalMarketer’s General Manager Erin MacPherson knows what it takes to get traffic and conversions. Even though it might seem like you’d start with the content, we’re actually going to take it a step back first.First, we need to know who your content is for.After that, we’ll make sure you’re creating the right content based on where your ...
Outsourcing Product Marketing Content: A Guide
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Outsourcing Product Marketing Content: A Guide

First of all, yes, product marketing content can be outsourced effectively. Many freelance contractors are capable of understanding your complex product and creating essential content—from whitepapers to sales enablement collateral—to help drive revenue. Wait, you say, Why not just hire another product marketer? Two reasons: outsourcing is cheaper, and it can produce more content. Most product marketers get pulled into so many meetings and deliverables with engineering and product management that writing falls by the wayside. That frustrates demand generation and sales teams that are waiting for content. A good product marketing contractor can focus on your content needs, and create spectacular content, without the interruptions that plague in-house product marketers. ...
#344: 5-Steps For Creating & Repurposing Your Content Calendar Like A Boss – Amy Porterfield
behind the scenes, content, content calendar, content creation, core content, creating content, facebook, facebook marketing, how to create content, michael hyatt, Online Business, pandemic, pivot your message, podcast, Social Marketing Strategies, social media, social media marketing, strategies

#344: 5-Steps For Creating & Repurposing Your Content Calendar Like A Boss – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...
Carrie Hill on Creating Kick-ass Local Content
Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Carrie Hill on Creating Kick-ass Local Content

There’s no doubt content is key to both ranking high in local search and generating more leads, but there’s a lot of mixed messages about the best ways to approach this. And often what ranks and what converts can be very different beasts. Luckily, we’ve enlisted Sterling Sky’s content creating champion Carrie Hill to get answers to questions such as should local businesses be blogging regularly? What kind of content coverts? And what do you do if great content isn’t ranking? On this episode, Carrie reveals her secrets to make the words (and leads!) flow. Listen to learn:How to do effective content research How to ensure content doesn’t just rank, but also converts The mistakes to avoid when creating content The methods Carrie uses to make writing much easierListen to the episodeS...
When Can Google Maps / GMB Content Cause Google Ads Disapprovals?
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

When Can Google Maps / GMB Content Cause Google Ads Disapprovals?

Like my post? Please share! Any restricted terms that find their way into your website’s source code can cause Google to disapprove your Google Ads (AdWords) ad – even if you didn’t personally add that content to your site.  That’s the short answer. “Banned” terms that show up on your Google My Business page (like in your description) or on Google Maps (in the form of Google reviews) won’t prompt Google to pull your ads, as long as that content stays on your GMB page(s) or in your reviews.  You run into trouble only if a person or piece of software puts even one of those restricted terms onto your site.   By the way, I find it tiresome to call them “restricted terms” or “disallowed content” or whatever constitutes Google’s huge no-fly list of search terms in AdWords.  So from now on I’l...