Tuesday, May 18Digital Marketing Journals

Tag: Content

Improve Your Product Content Strategy
18May By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Improve Your Product Content Strategy

Many companies are struggling to produce high-quality product content and deliver it to customers at the right time. "Today's customers demand more digital content than ever before, and organizations are struggling to keep up," according to a Forrester Consulting study commissioned by Widen. What's holding brands back from delivering product content that aligns with their customers' needs? Their content strategies—especially their approaches to integrating content tools and processes. Sound familiar? We thought so, too. Companies have been wrestling with these problems for years, and now the challenges are magnified by the drastically increased demand for digital experiences. So we decided to seek out new and relevant data to better understand how to approach today's ev...
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The Ultimate Content Marketing Funnel Guide
2May By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

The Ultimate Content Marketing Funnel Guide

Most of the content we interact with online is intended to make us take an action, such as following a link, upvoting a post, downloading a study, signing up for a trial, etc. However, those who interact with marketing content are not always too eager to respond on a whim; therefore, it's key to treat conversion as a part of a larger customer journey and create our content marketing touchpoints accordingly. To guide the potential customer in the right direction, you need a well-thought-out content marketing funnel in which each piece of content plays its allotted part. Semrush has done a great deal of research to find out how content marketers build their funnels in 2021, what content formats they use, and what challenges they face. Below, you'll find insights from our ...
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Immersive Content Strategy – A List Apart
29Apr By byNo Comments
building website, Content Strategy, creating a website, google web designer, internet design, Usability, User Experience, web design, web design company, web designer, web page design, website builder, website design

Immersive Content Strategy – A List Apart

Beyond the severe toll of the coronavirus pandemic, perhaps no other disruption has transformed user experiences quite like how the tethers to our formerly web-biased era of content have frayed. We’re transitioning to a new world of remote work and digital content. We’re also experimenting with unprecedented content channels that, not too long ago, elicited chuckles at the watercooler, like voice interfaces, digital signage, augmented reality, and virtual reality. Article Continues BelowMany factors are responsible. Perhaps it’s because we yearn for immersive spaces that temporarily resurrect the Before Times, or maybe it’s due to the boredom and tedium of our now-cemented stuck-at-home routines. But aural user experiences slinging voice content, and immersive user experi...
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3 New Ways Facebook is Helping Brands Manage Their Content and Communities
26Apr By Erica PerryNo Comments
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing

3 New Ways Facebook is Helping Brands Manage Their Content and Communities

April 19th, 2021 Marketing Erica Perry According to Facebook‘s recent State of Small Business Report, more than half (55%) of small businesses say they’re using digital tools to communicate with customers. On the heels of this research, the platform announced several new tools and features to help businesses connect with ...
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Thought Leadership and Content Marketing
15Mar By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Thought Leadership and Content Marketing

Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. And since you're reading this on MarketingProfs, you probably don't need me to tell you what content marketing does and what it's good for. But what about thought leadership? To some, the term sets off an instant buzzword alarm. Others assume thought leadership and content marketing are the same thing, which isn't the case—although the two can be used together to good effect. In this article, I'd like to provide a little bit of clarity about these two powerful forms of marketing, including how they're alike and how they're different. Content marketing offers value in return for businessContent marketing works in large part by crea...
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Does Optimizing Content for “Near Me” Work for Local SEO? Sterling Sky Blog
3Mar By Joy HawkinsNo Comments
googe optimize, google optimization, google seo, Implementation, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Does Optimizing Content for “Near Me” Work for Local SEO? Sterling Sky Blog

Posted Mar 2, 2021 by Joy Hawkins We asked this question at a LocalU Advanced event: “Does adding instances of “near me” terms onto a website increase its ranking for “near me” keywords”.  The vote was very divided with 44% of people saying no and 56% of people saying yes.We have done a ton of testing on optimizing for “near me” terms (ex: “plumber near me”) and have found that adding instances of “near you”, “nearby” and “near me” to the content of a page (including meta tags) does have a positive impact on ranking. Here is an example of a client’s homepage traffic ...
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Content Marketing With Instagram: How to Build Demand : Social Media Examiner
1Mar By Michael StelznerNo Comments
Expert Interviews, facebook, facebook marketing, How To, IGTV, instagram, instagram reels, Instagram Stories, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Content Marketing With Instagram: How to Build Demand : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Designing Inclusive Content Models – A List Apart
22Feb By by ,No Comments
Accessibility, building website, content, Content Strategy, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Designing Inclusive Content Models – A List Apart

In the 1920s, Robert Moses designed a system of parkways surrounding New York City. His designs, which included overpasses too low for public buses, have become an often-cited example of exclusionary design and are argued by biographer Robert A. Caro to represent a purposeful barrier between the city’s Black and Puerto Rican residents and nearby beaches.  Article Continues BelowRegardless of the details of Moses’s parkway project, it’s a particularly memorable reminder of the political power of design and the ways that choices can exclude various groups based on abilities and resources. The growing interest in inclusive design highlights questions of who can participate, and in relation to the web, this has often meant a focus on accessibility and user experience, as well...
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Wix vs WordPress? Mueller Says Solve Content Issues
18Feb By Roger MonttiNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Wix vs WordPress? Mueller Says Solve Content Issues

Someone tweeted their intention to build a Wix site to test how well it ranks for local search compared to WordPress. John Mueller responded with a series of helpful suggestions, emphasizing that platforms that take care of the technical are ideal for small business owners.Wix Versus WordPressThe initial tweet was about creating a test between Wix and WordPress.Rob May (@robinlmay) tweeted:“Going to get and build a @Wix site and see if I can get it ranking in some local city (here) for #SEO related services (as a test against WordPress) – just to see if it will work. Will take all appropriate steps/measures for best practices. Huh. Wonder how that will go?”Tests Can Be MisleadingOne of the things about SEO tests is that they are subject to interpretation. In other words, the meaning of ...
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How to Build a Content Marketing Funnel to Drive Sales
11Jan By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Build a Content Marketing Funnel to Drive Sales

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is fleshed out into a workflow that plans every step the customer will take, from discovering content to converting. The problem is that 68% of companies don't measure sales funnels, according to Salesforce. But businesses require clear and optimized funnels for content marketing to perform and drive the bottom line. That's what I'm going to cover in this article: proven steps for driving sales and leads with an effective content marketing funnel.1. Start at the top and work your way down Many marketers make the mistake of starting and finishing at the top. They ...
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How to Optimize Your Content Strategy for Lead Generation
8Jan By Ann SmartyNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Optimize Your Content Strategy for Lead Generation

Digital marketing has evolved far beyond publishing regular blog posts and broadcasting them through brand-owned channels.It used to work pretty well about a decade ago but it will hardly produce just about any results these days.We live in the era of an always multitasking, ever-moving consumer who is hard to impress. These days most brands were forced to up their content creation game and start producing in-depth and interactive content, investing into video creation and designing original graphics.However it is not enough. While content quality is fundamental, your content strategy will fail to have any impact on your company’s bottom line unless it is optimized for capturing and nurturing leads.Step 1: Optimize for the Customers’ Journeys, not Just KeywordsEv...
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How to Use Free Content to Sell Your Course
30Dec By AmyNo Comments
course creation, free content, Online Business, online course, Social Marketing Strategies, social media, social media marketing, Uncategorized

How to Use Free Content to Sell Your Course

If you build it, they will come, right? Well, if you’re constructing a baseball diamond in the middle of a cornfield to attract a legendary baseball player, then sure. When it comes to digital course creation, the work doesn’t stop after you’ve finished shooting your videos and uploading your course materials. You have to get […] The post How to Use Free Content to Sell Your Course appeared first on Amy Porterfield | Online Marketing Expert.
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Watch New Content Series “The Business of Empathy” Exclusively for SMW+
30Dec By SMW StaffNo Comments
#smw, business of empathy, empathy, facebook, facebook marketing, Getty Images, Marketing, Pfizer, Salesforce, smwplus, Social Marketing Strategies, social media, social media marketing, Social Media Week

Watch New Content Series “The Business of Empathy” Exclusively for SMW+

October 27th, 2020 Marketing SMW Staff Since we launched SMW+ in August we’ve dropped 20+ original shows on the platform, hosted by some of the smartest people in the industry spanning brands, platforms, and agencies. Today, we’re excited to announce a new series in partnership with Facebook and The 404 titled, “The Busine...
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Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter
28Dec By Eva GutierrezNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter

So you’ve read all the hype around newsletters, huh?It’s true, newsletters have made their comeback just like 90’s fashion (who knew bell bottoms would ever become a thing again…). Newsletters are sprouting up like weeds and it feels like the chance to get in on the hype is limited. ⏳But that doesn’t mean you should rush to put together a newsletter. Just like any marketing strategy, you don’t want to duct tape it together and hope it works out. You want to strategize how to curate a newsletter that shifts subscribers into customers.What’s the most useful content you can give subscribers that will ALSO bring them towards your offer?Let’s figure it out by answering 3 questions.#1: What challenges does your customer avatar have around the problem(s) your pro...
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A Curated Collection of Course Creation Content
28Dec By AmyNo Comments
content creation, course creation, digital course, entrepreneurship, how to build an online course, Online Business, online course, Online marketing, online marketing made easy, podcast, Social Marketing Strategies, social media, social media marketing

A Curated Collection of Course Creation Content

You’ve got a digital course inside of you. You can feel it in your bones. There’s just one little problem. You have no clue where to start. A quick Google search will return thousands of articles and resources, but sifting through all of that content is a huge pain. Not to mention all of the […] The post A Curated Collection of Course Creation Content appeared first on Amy Porterfield | Online Marketing Expert.
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The Untapped Power of Vulnerability & Transparency in Content Strategy – A List Apart
27Dec By byNo Comments
building website, content, Content Strategy, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

The Untapped Power of Vulnerability & Transparency in Content Strategy – A List Apart

In marketing, transparency and vulnerability are unjustly stigmatized. The words conjure illusions of being frightened, imperfect, and powerless. And for companies that shove carefully curated personas in front of users, little is more terrifying than losing control of how people perceive the brand. Article Continues BelowLet’s shatter this illusioned stigma. Authentic vulnerability and transparency are strengths masquerading as weaknesses. And companies too scared to embrace both traits in their content forfeit bona fide user-brand connections for often shallow, misleading engagement tactics that create fleeting relationships.Transparency and vulnerability are closely entwined concepts, but each one engages users in a unique way. Transparency is how much information ...
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Usability Testing for Voice Content – A List Apart
27Dec By byNo Comments
building website, content, creating a website, google web designer, internet design, Usability, web design, web design company, web designer, web page design, website builder, website design

Usability Testing for Voice Content – A List Apart

It’s an important time to be in voice design. Many of us are turning to voice assistants in these times, whether for comfort, recreation, or staying informed. As the interest in interfaces driven by voice continues to reach new heights around the world, so too will users’ expectations and the best practices that guide their design. Article Continues BelowVoice interfaces (also known as voice user interfaces or VUIs) have been reinventing how we approach, evaluate, and interact with user interfaces. The impact of conscious efforts to reduce close contact between people will continue to increase users’ expectations for the availability of a voice component on all devices, whether that entails a microphone icon indicating voice-enabled search or a full-fledged voice assistan...
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#338: Content Made Easy: How To Organize Your Launch Content, Make $$$, and Never Run Out – Amy Porterfield
26Dec By AmyNo Comments
content, content creation, course creation, course creation outline, facebook, facebook marketing, how to create content, online courses, podcast, pre-launch content, Pre-Launch Strategy, Social Marketing Strategies, social media, social media marketing, webinar content, webinar creation, Webinars

#338: Content Made Easy: How To Organize Your Launch Content, Make $$$, and Never Run Out – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...
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Healthcare Content Marketing Stats | Study
25Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Healthcare Content Marketing Stats | Study

Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom. The report was based on data from a survey conducted in 2020 among more than 200 executives who manage marketing and communications functions for healthcare organizations (e.g., hospitals, medical clinics, and specialty care centers). Two-thirds of healthcare marketing executives say their content has become more educational because of COVID-19, and 45% say it has become more focused on driving to high-value services.Some 59% of healthcare marketing executives say COVID-19 has not affected their content marketing budget, 21% say it has led...
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TikTok Content Marketing: How to Grow Your Business With TikTok : Social Media Examiner
24Dec By Michael StelznerNo Comments
Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, tiktok

TikTok Content Marketing: How to Grow Your Business With TikTok : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Content Marketing Guidelines: 10 Must-Have Elements
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Content Marketing Guidelines: 10 Must-Have Elements

Everything has changed because of the pandemic, including traditional marketing tactics. Industry events have been canceled. Your customers are working exclusively from home, and they're busier than ever, adjusting to videoconferencing and juggling additional responsibilities. How do you reach your target audience where they are? Quality content, of course. More than half of marketers are increasing their social media (55%) and thought leadership (53%) efforts right now, according to LinkedIn. And rightfully so: B2B and B2C customers are hungrier for your content than ever before.So, are you ready to get on the content bandwagon? Picture this: You and your marketing team create a list of content topics. You line up internal subject-matter experts (SMEs)...
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Use Email Marketing to Create and Drive Traffic to Your Content
24Dec By Sean TinneyNo Comments
Case Studies, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, youtube

Use Email Marketing to Create and Drive Traffic to Your Content

By Sean Tinney November 19, 2020 Creating and delivering content that your audience raves about is no easy feat. Here’s how photographer Jared Polin uses video content to build his audience and drives traffic with email. Jared Polin went from unknown Youtuber to one of the biggest names in photography.His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable in front of the camera. But he kept going.He created another video. And another, and another.In 2010, he launched his website Fro Knows Photo to show off his photography expertise and land some freelance jobs. His following back then was non-existent, but he kept creating.Slowly, people began to notice. They ...
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Content and Topic: How to Rank on Search Engines
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content and Topic: How to Rank on Search Engines

When setting out to write, most people have a topic in mind. But you need to organize your thoughts and do more research before you press "publish." For content marketers, a common goal is to rank for certain keywords in search engines. Promoting on social media and via email can give content a great boost, but if you want long-lasting visibility, ranking in the search engine results pages (SERPs) is a must. To do that, you need the best, most relevant on-site B2B content. And that's not always easy to come by. Here are some tips on how to create content that ranks.Investigate your topic Creating great content is a balance of trusting your instincts and confirming them with research. Before committing to a certain route for your content, have a plan for...
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How Instagram is Expanding its Branded Content Offerings
24Dec By Erica PerryNo Comments
branded content, facebook, facebook marketing, instagram, instagram live, live, Marketing, product tags, Reels, Social Marketing Strategies, social media, social media marketing, stories, tiktok

How Instagram is Expanding its Branded Content Offerings

December 2nd, 2020 Marketing Erica Perry Instagram recently unveiled a new redesign of its main home screen on the app in an effort to combat the rise of TikTok. Specifically, the Reels icon is now front and center in the app and directs users to a dedicated page of curated content organized by people they follow and your ...
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How To Train Your Content Creators To Create Viral Content
24Dec By Eva GutierrezNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How To Train Your Content Creators To Create Viral Content

Yes, it’s possible to train your content creators to create viral content.If you’re creating content right now, but it’s not getting the numbers you were looking for… we know exactly what’s going wrong.You don’t know your customer avatar well enoughYou’re not creating content for the right parts of the Customer Value JourneyYou don’t know the difference between a viral article and an average articleWith virality on her resume, DigitalMarketer’s General Manager Erin MacPherson knows what it takes to get traffic and conversions. Even though it might seem like you’d start with the content, we’re actually going to take it a step back first.First, we need to know who your content is for.After that, we’ll make sure you’re creating the right content based on where your ...
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Outsourcing Product Marketing Content: A Guide
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Outsourcing Product Marketing Content: A Guide

First of all, yes, product marketing content can be outsourced effectively. Many freelance contractors are capable of understanding your complex product and creating essential content—from whitepapers to sales enablement collateral—to help drive revenue. Wait, you say, Why not just hire another product marketer? Two reasons: outsourcing is cheaper, and it can produce more content. Most product marketers get pulled into so many meetings and deliverables with engineering and product management that writing falls by the wayside. That frustrates demand generation and sales teams that are waiting for content. A good product marketing contractor can focus on your content needs, and create spectacular content, without the interruptions that plague in-house product marketers. ...
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#344: 5-Steps For Creating & Repurposing Your Content Calendar Like A Boss – Amy Porterfield
23Dec By AmyNo Comments
behind the scenes, content, content calendar, content creation, core content, creating content, facebook, facebook marketing, how to create content, michael hyatt, Online Business, pandemic, pivot your message, podcast, Social Marketing Strategies, social media, social media marketing, strategies

#344: 5-Steps For Creating & Repurposing Your Content Calendar Like A Boss – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...
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Carrie Hill on Creating Kick-ass Local Content
20Dec By Kristian BannisterNo Comments
Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Carrie Hill on Creating Kick-ass Local Content

There’s no doubt content is key to both ranking high in local search and generating more leads, but there’s a lot of mixed messages about the best ways to approach this. And often what ranks and what converts can be very different beasts. Luckily, we’ve enlisted Sterling Sky’s content creating champion Carrie Hill to get answers to questions such as should local businesses be blogging regularly? What kind of content coverts? And what do you do if great content isn’t ranking? On this episode, Carrie reveals her secrets to make the words (and leads!) flow. Listen to learn:How to do effective content research How to ensure content doesn’t just rank, but also converts The mistakes to avoid when creating content The methods Carrie uses to make writing much easierListen to the episodeS...
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When Can Google Maps / GMB Content Cause Google Ads Disapprovals?
20Dec By PhilNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

When Can Google Maps / GMB Content Cause Google Ads Disapprovals?

Like my post? Please share! Any restricted terms that find their way into your website’s source code can cause Google to disapprove your Google Ads (AdWords) ad – even if you didn’t personally add that content to your site.  That’s the short answer. “Banned” terms that show up on your Google My Business page (like in your description) or on Google Maps (in the form of Google reviews) won’t prompt Google to pull your ads, as long as that content stays on your GMB page(s) or in your reviews.  You run into trouble only if a person or piece of software puts even one of those restricted terms onto your site.   By the way, I find it tiresome to call them “restricted terms” or “disallowed content” or whatever constitutes Google’s huge no-fly list of search terms in AdWords.  So from now on I’l...
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