How to Build a Content Marketing Funnel to Drive Sales
Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority.
But those things will happen only if the marketing funnel is fleshed out into a workflow that plans every step the customer will take, from discovering content to converting.
The problem is that 68% of companies don't measure sales funnels, according to Salesforce. But businesses require clear and optimized funnels for content marketing to perform and drive the bottom line.
That's what I'm going to cover in this article: proven steps for driving sales and leads with an effective content marketing funnel.1. Start at the top and work your way down
Many marketers make the mistake of starting and finishing at the top. They ...