Wednesday, July 22Digital Marketing Journals

Reviews

Wipe Your Cheating Competitors Off The Map With This Strategy
googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO

Wipe Your Cheating Competitors Off The Map With This Strategy

This might be due to Mike Blumenthal’s theory at Near Media: that Google’s Spam detection AI was trained on a limited set of confirmed spam. If reviewers or Business Profiles have patterns similar to those in this limited data set, their reviews are automatically filtered. This could explain why evolving spam methods, such as AI reviews, can’t be caught, while real reviews and genuine businesses take the brunt. Leaving aside the “Why” – what can you do about it? You may feel powerless against that cheating competitor (or competitors). Maybe you’ve even flagged their profile or reached out to GBP support to no avail.  Good news: You can fight back. You might just need to get your hands dirty. Google won’t do the work for you, so you’ll need to build a case.  I know it can be frustrating or...
How to Spot Fake Reviews
Fake Reviews, googe optimize, google optimization, google seo, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Spot Fake Reviews

Are you confident that you know how to spot a fake Google review? Or certain that you know just how to identify a fake 5-star review from a mile away? While many of us are pretty happy that we know a fake when we see it, the reality is that the techniques being used to generate less-than-truthful ratings are evolving all the time. Using review management software can help, but it’s just one of the methods you’ll need to use to spot them. What’s more, the tactics used to leave good or bad feedback for interactions that never really happened can differ from platform to platform. A red flag that helps identify a fake review on Google may not raise suspicions when you’re searching for fake Yelp reviews.  So, why are fake reviews a problem? The reality is that fake reviews aren’t just a frustra...
Top UK Review Sites – BrightLocal
googe optimize, google optimization, google seo, Review Sites by Location, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Top UK Review Sites – BrightLocal

If you’re doing business in the UK today, then you’ll need to be paying attention to your online reputation. One of the most powerful ways to enhance your reputation—both in the eyes of consumers and search engines — is to build a strong review profile. By first establishing a presence on the top customer review sites in the UK, you can begin to earn reviews and demonstrate the quality of your products or services.  As satisfied customers continue to leave feedback for you, your reputation will grow and your potential to get noticed will also increase.  Researching a business online before making a purchase has become the norm these days, which is why the most popular review sites receive millions of views every month. This means there’s huge potential for your business to get noticed! We’...
Top USA Review Sites – BrightLocal
googe optimize, google optimization, google seo, Review Sites by Location, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Top USA Review Sites – BrightLocal

As a business owner in the USA, building your online reputation should be a top priority. One of the best ways to do this is to collect a steady stream of positive reviews. Adding your business to the top USA review sites is the first step and you can then set about actively getting reviews. This involves earning them naturally through excellent customer service as well as asking for them directly.  As more and more people leave positive feedback for you across different review platforms, you can expect to enjoy more attention online—both from potential customers or clients and search engines.  The following list has been created to share the top review sites for you to build your brand on. You’ll notice that all of the sites on the list have a high domain authority, meaning there’s more p...
Top Australia Review Sites – BrightLocal
googe optimize, google optimization, google seo, Review Sites by Location, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO

Top Australia Review Sites – BrightLocal

One of your main priorities as a business owner in Australia should be establishing and enhancing your reputation online. If you’re new to digital marketing, then you might not know the best way to go about this! Adding your business to the top review sites in Australia is a great way to start growing your online presence. This will allow you to collect positive feedback from customers or clients that demonstrates your expertise to others.  With so much information available online these days, it’s become normal for consumers to research a brand before they make a purchase decision. This means that a less-than-impressive review profile could be detrimental to your long-term business success. We’ve compiled the following list of the best review sites in Australia to help you kickstart your ...
Top Canada Review Sites – BrightLocal
googe optimize, google optimization, google seo, Review Sites by Location, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO

Top Canada Review Sites – BrightLocal

As a business owner in Canada, one of your most important tasks is to build and grow your brand online. This requires embracing a number of different search engine optimization (SEO) tasks and techniques, including developing your online review profile.  Adding your business to the top review sites in Canada is a simple but powerful way to begin boosting your reputation. Once you have a presence on these sites, you can start to collect feedback from your customers or clients—both organically and deliberately.  We’ve created the following table to share the best Canadian review sites that you should include in your strategy. You’ll see that all of the sites in the table have a high domain authority, which helps to boost the SEO value of your efforts. Please note: Review sites listed here a...
Review-Gating is Against the Google My Business Guidelines
googe optimize, google optimization, google seo, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Review-Gating is Against the Google My Business Guidelines

Posted May 12, 2021 by Joy Hawkins What Is Review Gating? All businesses want great reviews but unfortunately, the reality is at some point in time you’re likely to receive a negative review. Review-gating is the process of filtering candidates before asking them to leave your business a review on Google, Facebook, or some other review platform.  Normally review gating is done by sending customers an email template that first asks them if they had a positive or negative experience.  If they had a positive experience, they are then directed to leave a review on Google, Facebook, etc. But, if they had a negative experience, they are prompted to leave private feedback for the business and are never g...
Does Upvoting a Review Help it Show Up Higher on Google?
googe optimize, google optimization, google seo, pagerank, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Does Upvoting a Review Help it Show Up Higher on Google?

Posted May 25, 2021 by Joy Hawkins People often want strategies to help them control which reviews Google highlights in the Knowledge Panel.  One specific tactic that gets brought up a lot is the upvote feature that Google has beside each individual review.  We wanted to see if upvoting a review on Google impacted where the review showed up so we did a test on this for a client of ours who had a negative review being highlighted in his knowledge panel. We had multiple people upvote a specific review that was left by a well-established Local Guide to see if we could get that review to replace the one that was displaying in the Knowledge Panel.We found that upvoting the review had no impact on the or...
What Happens When Google Removes 98% of Your Reviews | A Case Study
googe optimize, google optimization, google seo, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What Happens When Google Removes 98% of Your Reviews | A Case Study

Posted Feb 23, 2021 by Joy Hawkins Google has a long way to go to solve the problem with fake reviews but every now and then we see a business that loses a huge chunk of reviews because they did something to violate Google’s policies.  In this case, I tracked a dentist that lost 98% of their reviews because they were caught review gating.In this case, losing most of their reviews didn’t even impact their overall star rating which supports the finding from Mike Blumethal’s study that showed review gating didn’t really have a large impact on the overall rating of a business. After they lost the reviews, I monitored the rankings of the business for several months and was surprised to see that their ra...