Tuesday, March 19Digital Marketing Journals

social media marketing

Social Media Sentiment Analysis: Tools + 3-Step Method
facebook, facebook marketing, Guide, instagram, Social listening, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Social Media Sentiment Analysis: Tools + 3-Step Method

Curious about what people really think of your brand, products, or campaigns? Forget follower counts and shares—social media sentiment analysis is the key. Sentiment analysis on social media lets you monitor online discussions about your brand and competitors in real time. By analyzing sentiment, you can uncover valuable insights into customer perceptions. Ready to dive in? We’ll show you how to conduct a step-by-step social media sentiment analysis with practical tips for improving your social media strategy. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. ...
Top 60 Social Media Influencers in 2024: Who’s Leading the Chart
Blog, Influencer Marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Top 60 Social Media Influencers in 2024: Who’s Leading the Chart

In today’s world, people often discover new products not through TV commercials or newspapers but via the influencers they follow on social media. While scrolling their social media feeds, people stumble upon their favorite influencers showcasing or recommending products and decide to give it a try. Brands leverage this persuasive behavior of the influencers to reach and engage a new audience with a message that resonates with them.  However, the challenge for brands and marketers lies in identifying the top social media influencers for their influencer marketing campaigns. With the influencer world so vast, stretching from TikTok beauty coaches to Instagram fashion gurus, finding the right influencer within a niche becomes challenging. That’s why we’ve done ...
#660: Learn To Love What It Takes To Get What You Want
entrepreneurship, getting uncomfortable, goals, Inspiration, mindset, motivation, podcast, Social Marketing Strategies, social media, social media marketing, tips for success

#660: Learn To Love What It Takes To Get What You Want

Listen on…     Why embracing the uncomfortable moments will always get you closer to what you want. I have a feeling that this episode is going to be exactly […] The post #660: Learn To Love What It Takes To Get What You Want appeared first on Amy Porterfield | Online Marketing Expert.
X Continues to Share Misleading Data Notes, As Third Party Reports Show Declines in Usage
instagram, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

X Continues to Share Misleading Data Notes, As Third Party Reports Show Declines in Usage

Every time you go to write anything about the platform formerly known as Twitter these days, whether you like it or not, whether you intend to or not, you are also going to be wading into political waters. That’s because Elon Musk has made X into a political story in itself, while any criticism is viewed through the lens of personal hate for Elon, and an effort to stop Musk’s inherently political goals. “You hate free speech” is the most common counter, but in reality, nobody hates free speech, and the vast majority of critics aren’t trying to make a comment on Musk or his stated goals. In fact, those same critics have been just as harsh about Meta, TikTok, Snapchat, etc. But Elon has intentionally tried to make criticism of X a big...
2024 Facebook Ad Sizes Cheat Sheet [ALL FORMATS]
facebook, facebook marketing, instagram, linkedin, pinterest, reddit, Social Marketing Strategies, social media, social media advertising, social media marketing, Strategy, tiktok, twitter, youtube

2024 Facebook Ad Sizes Cheat Sheet [ALL FORMATS]

Social media platforms are always changing, right? So what’s the best Facebook ad size to use in 2024? The truth is… it depends. Facebook offers four main types of ads: Image Video Carousel Collection Each of these categories has many different placement options, from the main Facebook news feed to Reels video ads and everything in between. Plus, they each have their own Facebook ad size and other requirements to abide by.. Here’s your complete cheat sheet of all Facebook ad image sizes in one place, organized by placement. Bookmark it, Slack it to your team, print it out for your secret “social media imposter syndrome” desk drawer folder… I mean, what? Bonus: Get the Facebook advertising cheat s...
How to Get More Views on Instagram: 10 Effective Ways
Blog, instagram, Social Marketing Strategies, social media, Social Media Engagement, social media marketing

How to Get More Views on Instagram: 10 Effective Ways

Are you wondering how to get more views on Instagram? Investing your time, effort, and money into creating Instagram content and seeing it receive views in single digits is disheartening. It’s true that getting noticed on Instagram is becoming increasingly difficult for marketers. With over 2 billion people and 200 million business accounts on Instagram, the competition for audience attention is fierce. However, it’s not impossible. You must play right by the Instagram algorithm and make content that connects with your audience. To do so, you need to follow a few Instagram marketing ways that can get you more views on Instagram. Luckily, we have 10 effective ways you can use to get more views on Instagram posts, stories, and reels. Let’s go! 10 Effective Ways...
Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward
ai, Attract More Clients, Blog, Boost Conversions, chatbots, content marketing, Convert More Clients, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Increase Engagement, Influencer Marketing, Internet marketing, lead acquisition, lead conversion, lead gen, Lead Generation, Marketing Skills, Online Marketing, paid ads, SEO, social media marketing, Traffic Generation

Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward

Imagine a world where Sherlock Holmes has the sharpest mind but no intriguing mysteries to solve. Or Iron Man without his tech-suit. They are simply incomplete without one another.  In the same way, lead generation is the lifeline of businesses. Without a consistent inflow of customers, even the best business idea will fail to flourish. And you don’t want that, do you?  This is where we come into the picture. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Each one, when done right, can help you achieve your goal without any difficulty. So, let’s jump right into it! 1. Content Marketing 7.5 million blogs are published each day. There is a reason why more and more businesses are jumping on the content bandwagon. This is bec...
#657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher – Amy Porterfield
engagement, facebook, facebook marketing, Jenna Kutcher, list building, Online marketing, organic marketing, pins, pinterest, Pinterest trends, podcast, Social Marketing Strategies, social media, social media marketing, traffic

#657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...
Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps

Good news for social media managers, and a potentially significant update for Threads engagement overall, with Meta’s Twitter-like platform now live testing its API with selected partners, enabling, among other things, post scheduling in the app. As explained by Jesse Chen, an engineer working on Threads, the Threads team has now partnered with a range of third party platforms on the first stage of live testing for its API, which has been in development for the past few months. As per Chen: “The API currently enables users to authenticate, publish threads, and fetch the content they posted through these tools – and soon, we will enable reply moderation and insights capabilities. We are now testing with a small number of partners - Grab...
How to Write Social Media Guidelines for Your Team: 8 Examples
Employee advocacy, facebook, facebook marketing, instagram, reddit, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, twitter, youtube

How to Write Social Media Guidelines for Your Team: 8 Examples

Social media guidelines are a must for all businesses and brands. Whether or not you use social media at the corporate level, your employees are certainly using social in their private lives. Since work takes up such a large portion of our waking hours, it’s not surprising that people post about their jobs on social media. But if they do so without guidance, they may put both themselves and their employers at risk. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. What are social media guidelines? Social media guidelines are instructions and recommendations for how people connected...
Everything You Need To Know
ai, Blog, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter, youtube

Everything You Need To Know

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li, Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement. Instead, it highlights the collaborative potential of humans and AI. When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. Simply put, this duo of human creativity and AI’s capabilities offers marketers a powerful tool to...
#655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima – Amy Porterfield
entrepreneur mindset, facebook, facebook marketing, goals, IT Cosmetics, jamie kern lima, L’oreal, mindset, net worth, podcast, self-worth, Social Marketing Strategies, social media, social media marketing, uplevel business, Worthy book

#655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...
Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO
facebook, facebook marketing, reddit, snapchat, Social Marketing Strategies, social media, social media marketing

Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing. And there are some interesting notes in the data provided. First off, Reddit, which will soon be listed on the New York Stock Exchange under the symbol “RDDT”, claims that it has over 73 million daily active users, and 500 million monthly visitors. Which is a highly unusual split of daily to monthly active usage. In general, most social platforms see a 1:1.8 ratio of daily/monthly users, with some variance. Facebook, for example, has 2.11b DAU and 3.07b MAU (x1.45), while Snapchat has 414m DAU/800m MAU (x1.9). Reddit claims to have a variation of x6.8 DAU ...
13 Social Media Analytics Tools That Do the Math For You
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social Media Tools, Strategy, tiktok, twitter, youtube

13 Social Media Analytics Tools That Do the Math For You

Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool. In this article, I’ll cover some of the best free social media analytics tools available, along with some paid options (for the true nerds who want to dive deep on the data and see real returns). Then you’ll be ready to learn which social media metrics are important to track. Not ready to start looking for analytics tools? Get a primer on what social media analytics even is. #1 Analytics Tool for Growth Beautiful reports. Clear...
A Brand’s Guide + Free Template
Blog, Influencer Marketing, Social Marketing Strategies, social media, social media marketing

A Brand’s Guide + Free Template

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. But it shouldn’t end there. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. These contracts transform your informal conversations into official business partnerships with clear terms. However, many marketers enter into partnerships with influencers without a thorough understanding of the legal considerations involved. Without a contract in place, you risk disputes over compensation, intellectual property violations, and other complex issues down the line. In this blog, we will shed light on the legal side of influencer marketing and help you create a social media influencer co...
#653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon – Amy Porterfield
audience engagement, community building, Darnyelle Jervey Harmon, facebook, facebook marketing, hosting events, move to millions, planning events, podcast, Social Marketing Strategies, social media, social media marketing, virtual live events, Webinars

#653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon – Amy Porterfield

Listen To My Latest Podcast Episode: #653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon Listen To My Latest Podcast Episode:#653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.face...
Instagram Adds New ‘People You Follow’ Filter for DMs
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Instagram Adds New ‘People You Follow’ Filter for DMs

Instagram has added a new DM filter option for creators, which will enable you to filter your inbox to only messages from profiles that you follow in the app. As you can see in this example, the new “People you follow” option will enable you to prioritize DMs from only the profiles that you’ve chosen to follow, which could make it easier to prioritize personal connection. As explained by Instagram chief Adam Mosseri: “We’re adding a filter for people you follow because maybe you DM a lot of people you don’t follow yet, negotiating deals, figuring out collaborations. But sometimes you just want to focus the experience on people you know, in order to make the experience a bit safer and more positive.” So for people who get a lot of I...
How to Use Facebook Audience Insights for Cost-Effective Ads
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media advertising, Social Media Analytics, social media marketing, Strategy

How to Use Facebook Audience Insights for Cost-Effective Ads

Facebook remains the world’s largest social media platform. That means it has the largest potential advertising audience. But there’s no way you’re going to reach everyone on Facebook with your ads. And realistically, you wouldn’t want to. There’s no point in advertising your business to people who don’t care about the products and services you offer. Enter Facebook audience insights. Using these research tools, you can laser-target your audience to maximize the ROI of your Facebook ad campaigns. Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success. What is Facebook Audience Ins...
What is AI Instagram Trend? Everything You Need to Know in 2024
ai, Blog, instagram, Social Marketing Strategies, social media, social media marketing, youtube

What is AI Instagram Trend? Everything You Need to Know in 2024

Have you noticed the latest buzz on Instagram? It’s all about the AI trends! From stunning AI-generated art to eye-catching AI filters, photos, and videos, Instagram is embracing artificial intelligence in a big way. These Instagram AI trends aren’t just for technology geeks; these are transforming how everyday users, influencers, and brands create and engage with content. Brands and creators are leveraging these AI trends to connect more effectively with their audiences. But with all this cool tech, there are some questions that often arise, like which AI apps/tools to use, potential copyright implications, or lack of creative post ideas for Instagram AI photos or video trends. Stick around with us, this guide will resolve all your concerns on AI trends and ...
#650: $100 Million Dollar Leads: My 3 Takeaways From Alex Hormozi’s Latest Book
$100 Million Leads, Alex Hormozi, automation, email list building, lead generation strategies, list building, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing

#650: $100 Million Dollar Leads: My 3 Takeaways From Alex Hormozi’s Latest Book

Listen on…     Growing your email list through strong leads, automation, and mastering the art of building clientele  Have you ever read a book and felt like you just […] The post #650: $100 Million Dollar Leads: My 3 Takeaways From Alex Hormozi’s Latest Book appeared first on Amy Porterfield | Online Marketing Expert.
Facebook Continues to Add Users After 20 Years of Existence
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

Facebook Continues to Add Users After 20 Years of Existence

Despite ongoing predictions of its demise, and countless straight up declarations of the same, Facebook is still going strong, and still adding users, despite the app now having been with us for 20 years. Yes, this week marks the 20th anniversary of “The Facebook”, Mark Zuckerberg’s Harvard side project, which went on to become a global powerhouse, which is now used by almost half of all people on the planet. Indeed, as of last count, Facebook now has over 3 billion monthly active users. To put that in perspective, the population of the entire world is around 8 billion, and with 1.4 billion people in China, where Meta’s apps are not available, and around 25% of the global population aged under 15 (you have to be 13 years old to sign u...
How to Write a Winning Social Media Proposal [Free Template]
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Template, tiktok, youtube

How to Write a Winning Social Media Proposal [Free Template]

It doesn’t matter what an incredible Instagrammer you are or how TikTok-savvy you may be. If you want to win business as a social media marketer, you don’t just need the skills. You need a convincing social media proposal, too. For solo freelance social media managers and marketing agencies alike, social media proposals are essential for growing your business — so you’d better be prepared to knock it out of the park. Luckily, we’ve got you covered with this step-by-step guide to creating a proposal and a free social media proposal template to help you craft your own in just a few minutes. Quickly create your own social media proposal with our free and easy-to-use template. ...
9 B2B Influencer Marketing Case Studies and Success Secrets
Blog, Influencer Marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

9 B2B Influencer Marketing Case Studies and Success Secrets

The power of influencers can turn a brand into a phenomenon and a product into a movement.  The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. It offers a road map to navigate success through the competition. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign....
#648: Age Is Just a Number: Why You Can Still Find Success In Your 40s, 50s And Beyond – Amy Porterfield
aging in business, entrepreneurship, facebook, facebook marketing, mindset, new beginnings, New Business Owner, new career, passion project, podcast, Social Marketing Strategies, social media, social media marketing

#648: Age Is Just a Number: Why You Can Still Find Success In Your 40s, 50s And Beyond – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...
X Looks to Improve Content Moderation After Issues with AI Images and Bot Farms
Social Marketing Strategies, social media, social media marketing, twitter

X Looks to Improve Content Moderation After Issues with AI Images and Bot Farms

Content moderation remains a major challenge on X, despite owner Elon Musk insisting that its crowd-sourced Community Notes are the key solution for combatting harmful content. Last week, AI-generated images of singer Taylor Swift being sexually assaulted by NFL fans gained huge traction on X, reaching over 27 million views, and 260,000 likes, before the originating account was suspended. Swift is now reportedly exploring legal action against X and the creator of the content, while X, unable to stop the spread of the pictures, despite that initial suspension, has now banned all searches for “Taylor Swift” in the app in response. Which is not exactly a great endorsement of the effectiveness of its Community Notes approach. And while t...
What Is Social Media Automation? Top Tools and Tips
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Social Media Tools, Strategy, tiktok, twitter, youtube

What Is Social Media Automation? Top Tools and Tips

If you’re like us, you prefer fun jobs over tedious tasks. (Actually, if you were into tedium, you probably wouldn’t be reading this blog in the first place.) That’s why you’re going to love social media automation tools. Social media automation tools allow you to automate boring, time-consuming tasks so you can get back to the fun stuff, like creating stunning content. In this blog, you’ll learn how to automate tasks on social media with tools that help you improve response time, reduce the time spent on repetitive tasks, and give you the insights you need to create more engaging content. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present ...
An Ultimate Guide to Social Media Influencers: From Why to How?
Blog, linkedin, Social Marketing Strategies, social media, social media marketing

An Ultimate Guide to Social Media Influencers: From Why to How?

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. Audiences trust influencers for the unique and valuable expertise they bring to the table. So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. We’ve found influencer marketing dramatically expands our brand’s reach and authenticity. Our recent influencer marketing campaign is a testament to that. We at SocialPilot recently collaborated with the truly remarkable Luke Shalom, who is an micro-influencer with over 49K followers. Luke was an absolute gem to wor...
#645: How To Message Your Digital Product Or Service To Instantly Sell – Amy Porterfield
content marketing, copywriting, facebook, facebook marketing, Marketing, messaging, Online marketing, podcast, sales copy, Social Marketing Strategies, social media, social media marketing

#645: How To Message Your Digital Product Or Service To Instantly Sell – Amy Porterfield

Listen To My Latest Podcast Episode: #645: How To Message Your Digital Product Or Service To Instantly Sell Listen To My Latest Podcast Episode:#645: How To Message Your Digital Product Or Service To Instantly Sell !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track...
Is There a Valuable Use Case for Generative AI in Social Apps?
facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Is There a Valuable Use Case for Generative AI in Social Apps?

While social platforms are super keen to tap into the generative AI trend, I’m not sure that they’ve worked out a good way to truly integrate AI tools in order to complement their core use case just yet. Sure, there are some generative AI elements that have sparked trending interest, like image generation tools, and even certain chatbots, like Snapchat’s ‘My AI’. But for the most part, the AI tools that we’re getting actually detract from the central mission of social apps, in that they reduce the actual social interaction element. Though that is, of course, in a human-to-human sense, and maybe, that’s not actually where things are headed. Are we moving to a new stage of digital interaction, where humans don’t necessarily have to be...
Q4 2023 [Data & Tips]
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Analytics, Social media benchmarks, social media marketing, Strategy, tiktok, twitter

Q4 2023 [Data & Tips]

How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean. Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date (Q4 2023) benchmarks for key industries to help you understand how your social results stack up right now. Bonus: Get a free, customizable competitive analysis template to ea...
Exploring Use Cases, Challenges, and Strategies
ai, Blog, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Exploring Use Cases, Challenges, and Strategies

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Social media marketers have found themselves a perfect sidekick that aids them in generating social media content at breakneck speed. But that is just the tip of the iceberg. In this blog, we’ll delve into the fascinating realm of AI in social media, uncover how savvy marketers are leveraging its power, and explore the challenges they encounter along the way so you can better prepare for them. Let’s get started! What is AI in social med...
#643: Behind the Scenes: 5 Strategies My Community Team Uses for Empowering Students and Streamlining Operations – Amy Porterfield
audience engagement, audience relationships, Business Organization & Systems, calendar management, community building, facebook, facebook marketing, live interactions, New Business Owner, podcast, Social Marketing Strategies, social media, social media marketing, student feedback, student success, track metrics

#643: Behind the Scenes: 5 Strategies My Community Team Uses for Empowering Students and Streamlining Operations – Amy Porterfield

Listen To My Latest Podcast Episode: #643: Behind the Scenes: 5 Strategies My Community Team Uses for Empowering Students and Streamlining Operations Listen To My Latest Podcast Episode:#643: Behind the Scenes: 5 Strategies My Community Team Uses for Empowering Students and Streamlining Operations !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connec...
X May Look to Gate Some Video Content to Premium Subscribers Only
facebook, facebook marketing, snapchat, Social Marketing Strategies, social media, social media marketing, twitter, youtube

X May Look to Gate Some Video Content to Premium Subscribers Only

Along with X’s new slate of video programming, headlined by exclusive shows from popular TV identities Don Lemon, Tulsi Gabbard, and Jim Rome, the platform is also exploring a new monetization avenue for that content, which will push users to subscribe to X Premium in order to view certain episodes and updates. That’s according to a new finding in the back-end code of the app, which indicates a new prompt that’ll force users to sign-up to keep watching after a certain point in the playback. As you can see in this example code snippet, shared by social media expert Chris Messina, X is seemingly developing new prompts that will be triggered after a viewer watches for a certain amount of time, pushing them to sign-up to Premium to keep w...
Social Media Rules for Real Estate: A 2024 Guide
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Template, tiktok

Social Media Rules for Real Estate: A 2024 Guide

There’s no doubt that social media is an amazing marketing tool for real estate professionals. But it’s important to remember that various real estate codes of ethics — and many local and national laws — apply to what you post. So before you publish your next Reel, Snap, TikTok, or Tweet (Xeet?), make sure you know the social media rules for real estate agents. Peruse this guide if you’re a bit fuzzy on what constitutes a good or bad social media post. We’ve laid out laws and guidelines to keep your content ethical. We’ve also included several best practices and examples so you leave with a plan to make every post perfect. Bonus: Get a free social media strategy template designed specifically for real estate a...
The Ultimate Social Media Holiday Calendar [2024 Edition]
Blog, Growth Hacks / Tips / Strategies, Social Marketing Strategies, social media, social media marketing

The Ultimate Social Media Holiday Calendar [2024 Edition]

Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. Here’s the deal: they’re not just dates on a calendar. These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. Why does this matter? Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence. What’s the result? Increased engagement, boosted visibility, and a stronger community feel. But with a holiday for every imaginable term, knowing which to target and what to let go of can boost your organic reach and also save you time and effort. Di...
Target’s ‘Expect More, Pay Less’ Promise
Adweek Podcasts, Retail News, Social Marketing Strategies, social media, social media marketing

Target’s ‘Expect More, Pay Less’ Promise

Are you curious about the ever-changing retail landscape? This week on The Speed of Culture podcast, we’re talking to Rick Gomez, the evp and chief food and beverage officer at Target. Gomez has had a unique career path, shifting from law studies to leading marketing strategies at the big box retailer. His experiences at consumer packaged goods giants like Quaker Oats and PepsiCo have shaped his understanding of retail marketing. Over the last decade, Gomez has played a pivotal role in shaping Target’s marketing strategy, having held several leadership positions within the company including svp of marketing and chief marketing, digital and strategy officer. Over the years, he has managed multibillion-dollar CPG brands across Target’s food and beverage side, earning the 2022 Retail Touch...
#640: How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein – Amy Porterfield
abundance, Dear Gabby, dreams, facebook, facebook marketing, gabby bernstein, manifestation, mindfulness, mindset, new year, new year’s resolutions, podcast, Social Marketing Strategies, social media, social media marketing

#640: How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein – Amy Porterfield

Listen To My Latest Podcast Episode: #640: How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein Listen To My Latest Podcast Episode:#640: How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbe...
X Shares New Data on its Efforts to Combat CSAM in the App
Social Marketing Strategies, social media, social media marketing, twitter

X Shares New Data on its Efforts to Combat CSAM in the App

Anytime that a company releases a report in the period between Christmas and New Year, when message traction is especially low, it’s going to be received with a level of skepticism from the press. Which is the case this week, with X’s latest performance update. Amid ongoing concerns about the platform’s revised content moderation approach, which has seen more offensive and harmful posts remain active in the app, prompting more ad partners to halt their X campaigns, the company is now seeking to clarify its efforts on one key area, which Elon Musk himself had made a priority.  X’s latest update focuses on its efforts to stamp out child sexual abuse material (CSAM), which it claims to have significantly reduced through improved processes over the last 18 months. Third party reports contr...
4 TikTok Analytics Tools That Do the Math for You
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social Media Strategy, Strategy, Template, tiktok, twitter, youtube

4 TikTok Analytics Tools That Do the Math for You

Ah, TikTok. What started as the domain of teenagers doing their teenager thing has become an important marketing channel – and not just for those marketing to teens. The platform now has more than a billion monthly users, and nearly a third of them are over 35. That means TikTok has become serious business for brands and organizations of all shapes and sizes. TikTok analytics provide the information you need to take your TikTok strategy seriously, with insights into what works and what doesn’t for your business. Before we jump into the details, here’s a quick overview of everything you need to know: What is TikTok analytics? TikTok analytics are tools that allow you to track your performance on TikTok. They provide insights into which videos are seeing the most ...
Issue with player causing videos to not play in certain cases – Incident details – Wistia
Social Marketing Strategies, social media, social media marketing

Issue with player causing videos to not play in certain cases – Incident details – Wistia

There was an issue that caused embeds with the big player button to not play from 9:29AM-10:24AM when an user clicked directly on the big player button to start video playback. Clicking anywhere outside the big player button would still allow playback to work as expected. We identified the issue, reverted the change, and verified that the bug was no longer present as of 10:24AM.
8 Tips Using LinkedIn Groups To Grow Your Business in 2024
Blog, linkedin, Social Marketing Strategies, social media, social media marketing

8 Tips Using LinkedIn Groups To Grow Your Business in 2024

LinkedIn, the world’s largest professional network, boasts a staggering 930 million members globally. It’s a great platform to connect your brand with powerful audiences. Now, you might be wondering, “How can I leverage LinkedIn to grow my business?” The answer lies in LinkedIn Groups. Sadly, these groups often fall by the wayside when people navigate the platform. But here’s the thing: LinkedIn Groups are a goldmine for businesses looking to expand. Unlike individual profiles and company pages, these groups provide a dedicated space for businesses to build strategic partnerships within niche closed communities. With LinkedIn Groups, you can drive interaction on interests, issues, or topics essential to a targeted audience – those who are likely to do busines...
Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?
Blog, Consumer Engagement, Content Consumption, content marketing, Content Marketing Resources, Content Strategy, Digital Marketing, digital mkt, Email Marketing, Internet marketing, long form content, Marketing Skills, marketing strategies, Marketing Topics, Online Marketing, Short Form Content, social media marketing, Traffic Generation

Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?

Somewhere in the back of your mind, you probably remember reading at least one article saying that our attention spans are down to a “mere 8 seconds” — or “less than a goldfish”. While it sounds catchy, it’s not that simple. It’s easy to jump to conclusions and get swept up in the clickbaity narrative, but the research on human attention spans isn’t so clear cut.  In fact, some scientific studies seem to point in the completely opposite direction — humans have an enormous capacity for attention.  Our Problem is Not Attention — it’s Distraction  The core issue isn’t a lack of attention — it’s the multitude of distractions competing for our focus. The modern consumer’s attention hasn’t become scarcer, it’s just spread thinner. The growing popularity of platforms...
#637: My Customers Have Bought All My Offers… What’s Next For Them? – Amy Porterfield
affiliate marketing, after digital courses, community building, customer engagement, Digital Courses, facebook, facebook marketing, loyal customers, memberships, podcast, Social Marketing Strategies, social media, social media marketing

#637: My Customers Have Bought All My Offers… What’s Next For Them? – Amy Porterfield

Listen To My Latest Podcast Episode: #637: My Customers Have Bought All My Offers… What’s Next For Them? Listen To My Latest Podcast Episode:#637: My Customers Have Bought All My Offers… What’s Next For Them? !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'Pa...
6 Social Media Marketing Predictions for 2024 [Infographic]
Social Marketing Strategies, social media, social media marketing

6 Social Media Marketing Predictions for 2024 [Infographic]

Looking to get ahead of the next big trends in social media marketing? This will help. The team from Emplifi recently shared their predictions for 2024, based on insights from thousands of brands that utilize its Emplifi Social Marketing Cloud service. Analyzing these trends, Emplifi has come up with six predictions of note, all of which it expects to become bigger considerations for social media marketers over the next year. Could be helpful in your strategic thinking - you can check out Emplifi’s full trends overview here.
How to Get on the FYP (For You Page) on TikTok: 15 Hacks
content creators, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, youtube

How to Get on the FYP (For You Page) on TikTok: 15 Hacks

In a way, this blog post is also a For You Page: it was carefully created just for you, and the more you scroll, the more you’ll find content that you’re likely to care about. Except it was written by a human with bones and blood, and not determined by a series of TikTok algorithms. Getting on the TikTok FYP, or For You Page, is extremely important when it comes to success on the platform: the FYP is where a billion global active users find new content, new accounts to follow and new brands to care about. Here’s everything you need to know about getting on the FYP, straight from the human’s mouth. What is the FYP (For You page) on TikTok? The Tiktok FYP (For You Page) is a feed of content created for a specific user based on an algorithm. The FYP shows a mix of vid...
11 Key Social Media Trends to Watch Out for in 2024
Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

11 Key Social Media Trends to Watch Out for in 2024

Are you ready with your social media strategy for 2024? Did you take all the upcoming social media trends into consideration while forming it? You can’t avoid them! Social media evolves at a breakneck speed. What worked for your social media presence in the previous year might not work in 2024 as well. That’s why you need to stay updated with all the latest social media trends that will be taking off in the social media realm. Knowing the trends will help you create innovative campaigns that resonate with current user behaviors and preferences. So, did you jot down all the emerging social media trends? Don’t worry! We have done the hard work of finding every trend that will push your marketing ahead of the curve and help you make impactful new tactics and str...
#634: The Million Dollar Course Creators Club: Four Student Success Stories – Amy Porterfield
Digital Courses, facebook, facebook marketing, financial freedom, Inspiration, Millions in Sales, motivation, podcast, Social Marketing Strategies, social media, social media marketing, student success

#634: The Million Dollar Course Creators Club: Four Student Success Stories – Amy Porterfield

Listen To My Latest Podcast Episode: #634: The Million Dollar Course Creators Club: Four Student Success Stories Listen To My Latest Podcast Episode:#634: The Million Dollar Course Creators Club: Four Student Success Stories !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); ...
What Is an API, and How Does It Work? [Infographic]
Social Marketing Strategies, social media, social media marketing

What Is an API, and How Does It Work? [Infographic]

If you follow social media marketing news (which presumably you do if you’re reading this), you’ve no doubt read several stories about APIs, mostly in relation to third-party applications. But if you’re not a programmer, you may not understand what an API is, and how it relates to digital marketing systems. To provide some more insight on this, the team from Salesforce have put together this infographic, which takes a broader look at the various ways in which APIs can be used. It could help you better contextualize more API-related discussion. 
The 2024 Guide to Social Media Strategy for Executives
facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

The 2024 Guide to Social Media Strategy for Executives

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Just be yourself and devote about 5-10 minutes a day, and you’ll be growing your executive social media presence in no time. Here’s exactly how to do it. ...
Holiday Marketing Ideas Sourced From the Best Campaigns
Blog, content marketing, marketing strategies, Social Marketing Strategies, social media, social media marketing, youtube

Holiday Marketing Ideas Sourced From the Best Campaigns

The holidays are here! This time of the year heralds a flurry of marketing activities from every known brand and business. With every competitor in the race, marketers have to pull out all the holiday marketing ideas they have in their hats to be visible to their audience. All avenues can be explored, be it TV ads, YouTube videos, social media posts, or email campaigns! This flash flood of holiday marketing campaigns starts around Thanksgiving and continues until the new year. The lineup includes Thanksgiving, Halloween, Hanukkah, Christmas, and New Year. There is also Black Friday and Cyber Monday, and the list continues. All the buyers go on a shopping frenzy, making it an ideal time for businesses to capture the market with a unique holiday campaign of the...
#632: How To Craft The Perfect Digital Course Module From Scratch – Amy Porterfield
digital course lessons, digital course modules, Digital Courses, facebook, facebook marketing, live trainings, podcast, Social Marketing Strategies, social media, social media marketing, student engagement, student motivation

#632: How To Craft The Perfect Digital Course Module From Scratch – Amy Porterfield

Listen To My Latest Podcast Episode: #632: How To Craft The Perfect Digital Course Module From Scratch Listen To My Latest Podcast Episode:#632: How To Craft The Perfect Digital Course Module From Scratch !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageVi...
The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, youtube

The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands

While the current spate of generative AI tools are interesting, and are already changing discovery behaviors and interactive processes, they’re really only scratching the surface of what’s possible, and are far from actual “intelligence” as the AI name suggests. Indeed, most of these initial models are data matching tools, able to predict elements of text and images based on the most likely sequencing, by applying probability to huge datasets. And they’re becoming increasingly at doing just that, but they’re not “thinking” as such, these systems are not developing new concepts all on their own, and there’s no intent or reasoning behind those matches, other than mathematical likelihoods. That’s the next level of AI, which many expert...
Average Engagement Rates for 13 Industries [November 2023]
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social media stats, Strategy, tiktok, twitter

Average Engagement Rates for 13 Industries [November 2023]

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. (And empower you to brag to your boss with data-informed confidence — you’re welcome.) We’ve even included a simple (and free!) engagement rate calculator...
A Complete Guide to LinkedIn Post Sizes
Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

A Complete Guide to LinkedIn Post Sizes

When it comes to LinkedIn, the world’s go-to professional networking platform, the way we present our visuals can make a world of difference.  Think about it:  Ever come across a post with an image that’s just… off? Maybe it’s too stretched, a bit blurry, or awkwardly cropped. It’s distracting, right? A perfect LinkedIn post size can captivate your audience, ensure the clarity of your message, and keep your content looking professional and polished without any awkward cropping or blurring. It’s not just about avoiding technical mishaps; it’s about ensuring your message comes across loud and clear in the most polished and professional way possible. Whether for a standard post, an article, or a company update, optimizing image post sizes for LinkedIn is crucial...
#629: How To Balance Your Business During The Holiday Bustle – Amy Porterfield
Business Organization & Systems, facebook, facebook marketing, holiday season, new year prep, planning, podcast, Q4, reflection, scheduling, Social Marketing Strategies, social media, social media marketing, stress-free

#629: How To Balance Your Business During The Holiday Bustle – Amy Porterfield

Listen To My Latest Podcast Episode: #629: How To Balance Your Business During The Holiday Bustle Listen To My Latest Podcast Episode:#629: How To Balance Your Business During The Holiday Bustle !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView'); !f...
How to Manage Social Media and Your Mental Health [Infographic]
Social Marketing Strategies, social media, social media marketing

How to Manage Social Media and Your Mental Health [Infographic]

With the holiday season coming up, it’s worth taking stock of your social media usage, and considering how much benefit our “always on” lifestyle is really providing. Most people spend every spare moment scrolling through apps, with the constant flow of information online giving us all new levels of FOMO every single second. But really, in most cases, unplugging for a while is not going to have a big impact. And it could provide more opportunities for connection, especially over the holiday break, which makes this infographic from Media Update particularly timely. There are some good notes and considerations here on how to regulate your social media usage, and why you might want to. Worth considering, and maybe factoring into your ap...
5 Easy Ways to Remove the TikTok Watermark
content creation, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

5 Easy Ways to Remove the TikTok Watermark

When you download a video from TikTok, you’ll notice it includes a watermark. This logo can be especially annoying if it covers an important part of the video. It can also make it more challenging to cross-post the video on Instagram Reels or YouTube Shorts. Fortunately, there are many ways to remove a TikTok watermark! If your videos are winning fans on TikTok, don’t let that pesky watermark stop you from resharing them onto other platforms. Get the most out of your video content creation by using a TikTok logo remover. We promise that no fancy TikTok video editing skills are required. And psstt: if you want our favourite methods for downloading a TikTok without the watermark, check out our video: Bonus: Get a free T...
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The Complete Social Media Image Sizes Cheat Sheet for 2023

Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. With the appropriate image dimensions at your fingertips, you can display pictures as intended without awkward crops or loss of quality. Think about it – each platform has its unique set of rules, especially regarding visuals. And guess what? Whether you’re a savvy marketer, a creative content maker, or just starting out, mastering these dimensions is key. So, what’s the secret sauce? Stay tuned as we’re about to unveil the ins and outs of image sizing that will keep your social media content looking sharp and engaging across all platforms. A Quick Social Media Image Size Cheat Sheet Here’...
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

#626: Hiring A Virtual Assistant: What To Delegate & How To Manage With Tricia Sciortino – Amy Porterfield

Listen To My Latest Podcast Episode: #626: Hiring A Virtual Assistant: What To Delegate & How To Manage With Tricia Sciortino Listen To My Latest Podcast Episode:#626: Hiring A Virtual Assistant: What To Delegate & How To Manage With Tricia Sciortino !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); f...
Social Marketing Strategies, social media, social media marketing

WhatsApp Announces New Sponsorship Deal with Mercedes F1 Team

WhatsApp has signed a major partnership deal, joining the Mercedes AMG F1 racing team for the 2024 Formula One season, and beyond. The deal, WhatsApp’s first-ever sports sponsorship, will see the Mercedes team post exclusive content to WhatsApp, with a particular focus on WhatsApp channels. WhatsApp launched its Channels one-to-many group messaging feature back in July, and the Mercedes team has already established a presence via the offering. Mercedes F1 began using WhatsApp Channels in September, and has now built an audience of over 650,000 followers in the app. Channels have fast become a valuable connection option, as more users switch to DMs to stay in touch (as opposed to posting feed updates), and more people become increa...
facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing, youtube

The 2024 Guide for Marketers

Ever wonder who’s looking at your profile on LinkedIn? Or how effective your company’s page is at generating leads? With the power of LinkedIn analytics, you can track, measure, and optimize your LinkedIn data to improve your personal brand or business page. This guide will cover all the ins and outs of LinkedIn analytics, including what LinkedIn metrics to focus on, how to interpret the data, and some additional tools to take your marketing efforts to the next level. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. What is LinkedIn analytics? LinkedIn analytics is the data and statist...
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The Complete Social Media Image Sizes Cheat Sheet for 2023

Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. With the appropriate image dimensions at your fingertips, you can display pictures as intended without awkward crops or loss of quality. Think about it – each platform has its unique set of rules, especially regarding visuals. And guess what? Whether you’re a savvy marketer, a creative content maker, or just starting out, mastering these dimensions is key. So, what’s the secret sauce? Stay tuned as we’re about to unveil the ins and outs of image sizing that will keep your social media content looking sharp and engaging across all platforms. A Quick Social Media Image Size Cheat Sheet Here’...
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

#624: 8 Ways to Address Money Objections From Your Audience – Amy Porterfield

Listen To My Latest Podcast Episode: #624: 8 Ways to Address Money Objections From Your Audience Listen To My Latest Podcast Episode:#624: 8 Ways to Address Money Objections From Your Audience !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView'); !fun...
instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Instagram Tests New Elements to Feed into More Enclosed Group Sharing

Instagram continues to lean into more private sharing, with a series of new updates in testing that will provide more ways for users to interact in smaller groups. First off, Instagram’s testing new ways to respond to inbox Notes, with users in the test pool now able to reply to Notes with audio clips, photos, videos, GIFs, and stickers. That’ll add more ways for people to engage with Notes, and contribute to general conversations with friends. Notes, which Instagram first launched last December, have proven especially popular with younger users, a key demographic that IG wants to keep a hold on, to stop them from migrating to TikTok instead. As such, it makes sense for Instagram to double-down on Notes, while it’s also added songs,...
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

8 of the Best URL Shorteners To Help You Save Space in 2023

URL shorteners can turn any long and unwieldy website address into a short and sweet URL at the click of a button. Not only are short links easier to digest, but they can help you meet certain character limits and make your link performance seamless to track. It sounds like magic, I know, but anyone with an internet browser can use link shorteners: social media managers, regular everyday Facebook moms, small business owners, TikTok tweens of all heights — and you! Here’s everything you need to know about how to use URL shorteners and why they should be an essential part of your social media tool kit. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track resu...
Social Marketing Strategies, social media, social media marketing

Social Media Holiday Calendar 2023

Do you have your social media holiday calendar planned? As a business, you wouldn’t want to miss out on the enormous number of leads or engagements you can get on different holidays. Now, multiple holidays are scattered over the calendar, giving you multiple chances to create stellar content, run contests, giveaways, and whatnot to interact with your audience. Some holidays are officially recognized holidays by the government, while some are cooked up by savvy marketers and the whacky world of social media looking to create a buzz. But which one is important for you? Obviously, not every holiday will work for you. You must find and leverage the holidays relevant to your niche audience and brand. That’s why we have curated a social media holiday calendar that ...
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

#622: Jen Gottlieb’s Guide To Be Seen, Build Credibility, Influence & Authority – Amy Porterfield

Listen To My Latest Podcast Episode: #622: Jen Gottlieb’s Guide To Be Seen, Build Credibility, Influence & Authority Listen To My Latest Podcast Episode:#622: Jen Gottlieb’s Guide To Be Seen, Build Credibility, Influence & Authority !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525...
Social Marketing Strategies, social media, social media marketing

The Four Most Effective Types of Content for Social Media [Infographic]

Seeking content inspiration for your holiday schedule? Maybe you’re planning for 2024? Whatever you’re targeting, this new overview of four effective content types, from the team at Giraffe Social Media, may help. The Giraffe team have put together an overview of some of the best, most responsive content options for your posts, which could help to get you thinking about your marketing plan. A combination of these approaches could be a great way to boost brand awareness, and grow your following. My only additional note of advice is that you don’t just go and slap these idea prompts into ChatGPT, and end up pumping out generic rubbish. You can check out Giraffe Social’s full tips here.
facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

14 Social Media Calendar Tools for a More Organized 2024

Social media calendar software is a must for any social team. With multiple platforms to manage and audiences in multiple time zones, it’s simply not realistic to post your social content on the fly to each account. (You need to sleep sometime, right?) A social media calendar tool eases the pain by centralizing your social content schedule, so you can plan, tweak, and share your social media posting strategy all in one place. The best social media content calendar tools integrate directly with the social media platforms so your content posts automatically once you place it in the calendar at the time you choose. Keep reading to find the best tool for your needs and learn how use a social media calendar to save time. Bo...
Social Marketing Strategies, social media, social media marketing

50+ Key Marketing Terms You Should Know in 2023

“A good advertisement is one which sells the product without drawing attention to itself.” – David Ogilvy That’s what we call “marketing” today. Because advertising is obvious for what it is. If you want to emulate Ogilvy, you need to understand what marketing means in its simplest, most fundamental form. Marketing encompasses advertising, selling, and delivering products to either other businesses (B2B) or customers (B2C). It consists of identifying and attracting target customers to generate more leads and conversions. Marketing employs the strategy of marketing mix comprising the Four Ps – Product, Price, Place, and Promotion. Since the inception of online shopping in the early 2000s, the concept of marketing has become broader and more complex. According ...
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

#620: 3 Funnels That Have Made Millions In My Business – Amy Porterfield

Listen To My Latest Podcast Episode: #620: 3 Funnels That Have Made Millions In My Business Listen To My Latest Podcast Episode:#620: 3 Funnels That Have Made Millions In My Business !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView'); !function(f,b,...
snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Crosses 400 Million Users, Sees Return to Revenue Growth in Q3

Snap Inc. has published its latest performance update, showing a steady increase in active users, and a return to positive revenue growth. Though signs of what’s coming next for the app remain unclear, due to rising costs and increasing ad industry pressures. First off, on users. Snap’s daily active user count rose to 406 million, up 12% year-over-year. It’s the first time that Snap has eclipsed 400 million users, which underlines the ongoing resilience and relevance of the app to its many users, though it is also worth noting that Snap’s still struggling to add users in the U.S., its key revenue market. Still, the overall growth trend is a positive sign for future opportunities. Youngsters, in particular, continue to use Snapchat as their connection platform of choice, with its mor...
49 Black Friday Social Media Posts: Ideas & Examples
content creation, facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, Social media trends, Strategy, tiktok, twitter

49 Black Friday Social Media Posts: Ideas & Examples

Looking for inspiration for your Black Friday social media posts? As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. From creative graphics and catchy captions to engaging videos and influencer collaborations, use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial 50 Black F...
How to Post Multiple Photos on Instagram Story: 4 Simple Ways
Blog, instagram, Social Marketing Strategies, social media, social media marketing

How to Post Multiple Photos on Instagram Story: 4 Simple Ways

Did you know: Harnessing the power of Instagram Stories can skyrocket your engagement. But are you stuck on how to add multiple pictures to your Instagram Story?  You’re not alone.  A whopping 500 million users engage with Instagram Stories daily. Even more impressive, about 70% of Instagram’s entire user base tunes into stories every single day. This opens up a world of opportunities for content marketers and brands. So, if you want to leverage Stories for your website, why limit yourself to just one image? The art of posting multiple photos on a single Instagram story might seem intricate at first. But with various techniques at your disposal, you can craft captivating and diverse stories that resonate with your audience. Ready to boost your Instagram engag...
#616: My Launch Diary: Highs & Lows Of The Digital Course Academy Launch – Amy Porterfield
Business Organization & Systems, course creation, customer support, DCA, digital course academy, Digital Courses, facebook, facebook marketing, launch strategies, podcast, Social Marketing Strategies, social media, social media marketing, tech challenges

#616: My Launch Diary: Highs & Lows Of The Digital Course Academy Launch – Amy Porterfield

Listen To My Latest Podcast Episode: #616: My Launch Diary: Highs & Lows Of The Digital Course Academy Launch Listen To My Latest Podcast Episode:#616: My Launch Diary: Highs & Lows Of The Digital Course Academy Launch !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); ...
Are Skill Gaps Holding Back Your Social Media Marketing Team’s Potential?
Blog, Digital Marketing, digital mkt, Execution Plans, hiring, hiring advice, Internal, Internet marketing, management, marketing teams, Online Marketing, skill development, social media marketing

Are Skill Gaps Holding Back Your Social Media Marketing Team’s Potential?

Social media is one of the most quickly evolving areas of digital marketing. So, your social media marketing team needs to keep pace with customers and competitors alike.  From new social platforms and changing algorithms to the latest technologies and trends, marketing is unforgivingly fast-paced. It comes as no surprise that social media marketers are struggling to keep up.  In a recent survey by The Social Club, it was found that the accelerated pace of social platforms is becoming overwhelming for social media marketers. 81% admitted that it was a struggle to stay on top of the latest trends and technologies. Other marketers struggle to develop the wide range of must-have marketing skills needed to perform the diverse role.  As a result, performance, knowledg...
How to Manage Social Media in 18 Minutes a Day
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Strategy, Strategy, tiktok, twitter

How to Manage Social Media in 18 Minutes a Day

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research new brands and products using social media. Without an active presence, customers may choose to shop elsewhere. For those who are short on time, we’ve put together an 18-minute plan for managing social media for a business. This plan takes you minute-by-minute through the social necessities, highlighting time-saving tips along the way. ...
Writing for Social Media: Top Tips and Tools
Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

Writing for Social Media: Top Tips and Tools

Social media play a pivotal role in connecting people, shaping opinions, and driving business success. As we traverse the dynamic landscape of social platforms in 2023, the significance of effective writing for social media cannot be overstated. Recent statistics from Demand Sage underscore this importance, with over 4.9 billion active social media users worldwide and projections soaring to a staggering 5.85 billion by 2027. These numbers highlight the immense potential for reaching and engaging audiences through compelling content.  With such a vast and diverse audience at our fingertips, the impact of crafting effective social media posts has never been greater. But how can you make your social media posts stand out? Let’s explore the essential tips below. ...
#614: Why I Decided To Cancel My Coaching Program Days Before It Launched – Amy Porterfield
business lessons, coaching program, facebook, facebook marketing, michael hyatt, mindset, mistakes, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing

#614: Why I Decided To Cancel My Coaching Program Days Before It Launched – Amy Porterfield

Listen To My Latest Podcast Episode: #614: Why I Decided To Cancel My Coaching Program Days Before It Launched Listen To My Latest Podcast Episode:#614: Why I Decided To Cancel My Coaching Program Days Before It Launched !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq(...
X is Testing Variable Upload Quality Options for Video Creators
Social Marketing Strategies, social media, social media marketing, twitter

X is Testing Variable Upload Quality Options for Video Creators

Another element of X’s pivot to video is coming, with creators soon set to be able to select the video quality that they want to upload in.   As shown in this example, posted by X designer Andrea Conway, along with a toggle to allow or disallow downloads of their content, creators will also be able to select variable upload quality, which could make it easier for people looking to get their videos up on the platform quickly, or in low data situations. Which could be a rare consideration of users outside the U.S., with many X users in developing markets still not in situations that enable them to upload full HD content, due to network capacity, data plans, etc. Though according to X owner Elon Musk users in these markets aren’t the main motivation. The lower resolution choices are for ...
What is It & Why You Need It
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social media content creation, social media marketing, Social Media Tools, Strategy, tiktok, twitter

What is It & Why You Need It

Social media mistakes happen. Typos. Awkward phrasing. Angry-tweeting at MasterChef Junior contestants before remembering they’re children. But if you work in a regulated industry, mis-wording something can have bigger consequences than just embarrassment. We’re talking fines, disciplinary suspensions, referrals to state authorities, or even total bars from your industry. If you want to stay out of hot water, an AI-backed compliance tool like Proofpoint is key. So how do you stay out of hot water and consistently stay engaged with your social media audience? One option is to create a compliance officer role at your company. But large companies may find that just leads to employee content stuck in an approval bottleneck for ages. And if you’re a smaller company, you might not have...
Navigating the Pros and Cons of Social Media
Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

Navigating the Pros and Cons of Social Media

As we navigate the 21st century, social media stands out as a pivotal force that has reshaped how we communicate, work, and connect. Platforms like Facebook, Twitter, Instagram, and LinkedIn have seamlessly integrated into our daily lives, becoming more than just tools—they are now central to our global culture. Their widespread adoption is a testament to humanity’s innate desire for connection and community. Yet, these platforms’ vast reach brings unparalleled opportunities and significant challenges. From fostering global connections to the potential pitfalls of misinformation and social media addiction, the digital realm is rife with contrasts. This article offers a comprehensive exploration of the multifaceted world of social media, shedding light on its ...
#611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins – Amy Porterfield
ai, artificial intelligence, Business Organization & Systems, chatgpt, content creation, content marketing, Emily Hirsch, facebook, facebook marketing, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing

#611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins – Amy Porterfield

Listen To My Latest Podcast Episode: #611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins Listen To My Latest Podcast Episode:#611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); f...
Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need to Consider
Social Marketing Strategies, social media, social media marketing

Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need to Consider

Meta has published a new report which looks at the key consumption shifts that brands need to consider in their marketing outreach, which highlights some important notes for all businesses to factor in. The research, conducted by Meta, in partnership with Kantar and Nielsen, is focused on opportunities in the Asia-Pacific market, though many of the lessons and notes would be largely universal, as they relate to global economic and behavioral shifts. As explained by Meta: “Businesses today are facing a new reality: an uncertain macroeconomic landscape, increasing pressure on profitability, efficiency and business outcomes, and changing media consumption habits. As a result of these shifts, marketers are finding that their tried-and-tested marketing mixes are no longer performing as stro...
YouTube Shorts Monetization Guide [How Much Can You Make?]
content creation, content creators, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social video, Strategy, twitter, youtube

YouTube Shorts Monetization Guide [How Much Can You Make?]

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. In this post, we talk specifically about YouTube Shorts monetization, a.k.a. how to make money from your YouTube Shorts. If you’re looking for a more general primer on this format, check out our blog post on how to make YouTube Shorts. Get your free pack of 5 customizable YouTube banner templates now. Save time and look professional while promoting your brand in style. Can you monetize YouTube Shorts?...
The Ultimate Social Media Marketing Guide for Beginners
Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The Ultimate Social Media Marketing Guide for Beginners

Navigating the vast landscape of social media marketing can be daunting. Yet, understanding this realm is crucial, especially when, on average, 32% of the total marketing budget will be invested in social media this year. With an estimated 4.89 billion people using social media globally and the average user active on six to seven platforms monthly, the landscape is more competitive than ever. Simply posting content is no longer sufficient. To truly stand out and build a brand, strategic marketing efforts are essential.  But what exactly constitutes strategic marketing on social media? This social media marketing guide will elucidate the steps essential for effective social media marketing, shed light on the ideal platforms for your brand, and provide actionable tips to amplify yo...
#609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay with Lindsey Schwartz, Ronne Brown, & Lori Harder – Amy Porterfield
content marketing, entrepreneurship, facebook, facebook marketing, female entrepreneur, Lindsey Schwartz, Lori Harder, New Business Owner, Online marketing, podcast, Powerhouse women, Ronne Brown, Social Marketing Strategies, social media, social media marketing

#609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay with Lindsey Schwartz, Ronne Brown, & Lori Harder – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...
X Announces That its Shutting Down ‘Circles’ As of October 31st
Social Marketing Strategies, social media, social media marketing, twitter

X Announces That its Shutting Down ‘Circles’ As of October 31st

RIP Circles, the latest feature to be shut down as part of the transition of the app into X. Which is no surprise. X owner Elon Musk has been talking about getting rid of Circles for months, so really, it was just a matter of time. But now the X team has set an official end date. As per X: “X is deprecating Circles as of Oct 31st, 2023. After this date, you will not be able to create new posts that are limited to your Circle, nor will you be able to add people to your Circle.” Circles, which previous Twitter management first launched in May last year, was one of various projects that sought to better align in-app engagement with the broader shift of social interactions to more intimate groups, as opposed to public posting. Given that an increasing amount of users are now interacting th...
How to Schedule Tweets [3 Methods + Bonus Tips]
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Tools, Strategy, tiktok, twitter, youtube

How to Schedule Tweets [3 Methods + Bonus Tips]

Scheduling Tweets (Xeets?) can be a game-changer for your brand. It’s hard enough coming up with witty one-liners, hot takes on current events, or smart replies on a regular basis–but actually having to log in and post them at the right intervals? Talk about a headache. By auto-scheduling your content in advance, you can send out viral Tweets for days (or weeks) without lifting a finger. Here’s how to do it, and why you should. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. How to schedule Tweets: 3 methods T...
What to Expect in 2023
Agency, Blog, Social Marketing Strategies, social media, social media marketing

What to Expect in 2023

Are you considering a career as a social media manager in 2023? Or are you already working in the field and wondering if you’re being paid fairly? Either way, it’s essential to know what the average social media manager’s salary is so you can negotiate better and get the figure you deserve in this competitive industry. However, determining a precise number isn’t a straightforward process. There are several factors determining these salaries, and understanding them is crucial for both aspiring social media managers and organizations looking to hire social media managers. In this blog post, we’ll explore the ins and outs of how much a social media manager makes, the industry averages, location-based pay, and tips for negotiating your salary. What is the Average Social Media Manager...
#607: A Step-by-Step For Creating Accountability Pods To Support Your Digital Course Students – Amy Porterfield
accountability, accountability pods, DCA, Digital Courses, facebook, facebook marketing, podcast, Social Marketing Strategies, social media, social media marketing, student success

#607: A Step-by-Step For Creating Accountability Pods To Support Your Digital Course Students – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...
Tech Leaders Meet With U.S. Senators to Discuss AI Regulation
Social Marketing Strategies, social media, social media marketing

Tech Leaders Meet With U.S. Senators to Discuss AI Regulation

The long–awaited real-life meeting between Elon Musk and Mark Zuckerberg happened today, with the two both attending an “AI Insight Forum” at Capitol Hill, to discuss the development of AI technologies, and the implications for AI in its many applications. Spoiler alert: There was no MMA bout, and Elon didn’t jump the table and attack Zuck, despite his repeated threats to turn up at his house and challenge him to mortal combat. Instead, the two joined other industry heavyweights, including Google’s Sundar Pichai, Microsoft’s Satya Nadella, and more, to discuss the potential for AI regulation, the current laws and possible blind spots, and what needs to change in future, in order to mitigate economic risk. Or worse: superintelligent robots that want to use us as batteries. Zuckerberg pu...
Social Media for Business: A Practical Guide
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Template, tiktok, twitter, youtube

Social Media for Business: A Practical Guide

As much as you might love marketing your brand with billboards or radio ads, the fact is, social media for business has to be part of your marketing strategy in 2023. Sorry! Social media is an essential way to reach your customers, gain valuable insights, and grow your brand. If you’re avoiding this powerful communication tool, you’re missing out on an incredible opportunity to connect with an audience. (Is this the “inner saboteur” RuPaul is always talking about?!) Read on for everything you need to know to build a winning social media marketing strategy for your business. #1 Social Media Tool ...
100+ Social Media Acronyms Every Marketer Needs to Know
Blog, facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

100+ Social Media Acronyms Every Marketer Needs to Know

Baffled by BOFU and BR? Doubtful over DSP? Feeling FOMO over FB, FYI, and FTW? We hear you. In the ever-changing world of social media, keeping up with the latest acronyms can feel a little like learning a whole new language. But don’t worry, we’ve got you covered. In this definitive guide, we’re going to shed light on the hottest social media acronyms and abbreviations to help you stay on-trend and ahead of the curve. Let’s jump in. 100+ Popular Social Media Acronyms Here are 100+ Popular Social Media Acronyms we’re about to explore. But wait, there’s more! We’ve categorized these acronyms into four easy-to-digest sections. This way, you’ll know exactly where to find what you’re looking for. Let’s begin with… 1. General Social Media Acronyms From hopping between social media pla...
#604: Myth Busters Series: “I Don’t Have Enough Time To Create A Digital Course” (Ft. Mallory Rose) – Amy Porterfield
digital course academy, Digital Courses, facebook, facebook marketing, Mallory Rose, mindset, myth busters, New Business Owner, podcast, Social Marketing Strategies, social media, social media marketing, student success, time management

#604: Myth Busters Series: “I Don’t Have Enough Time To Create A Digital Course” (Ft. Mallory Rose) – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...
4 Messaging Tips to Drive Sales [Infographic]
instagram, Social Marketing Strategies, social media, social media marketing

4 Messaging Tips to Drive Sales [Infographic]

Looking for ways to use messaging in your digital marketing approach? More and more people are turning to DMs for social engagement, as the allure of public posting wears off, which has seen almost every platform put more emphasis on its DM options in recent months, for both regular users and brands. Establishing direct connection with consumers can be a great way to enhance that relationship, and there’s now a range of DM options to consider within your planning. To help with this, Instagram recently published a set of four key tips for your business DM planning. Worth noting for your holiday approach.
What is Social CRM: Top Tips and Tools
customer service, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Tools, Strategy, twitter, youtube

What is Social CRM: Top Tips and Tools

It’s long been said that success in business is about location, location, location — but the truth is, that’s not actually enough to make it big. You’ve got to have relationships, relationships, relationships, too. Practicing good Customer Relationship Management (CRM) is important for anyone working in the world of sales. Every transaction, big or small (heck, even medium-sized!) starts with making a meaningful connection with a customer. And in 2023, that meaningful connection is probably happening over social media. After all, 4.7 billion people globally (!) are regularly active on social platforms. Four! Point! Seven! Billion! That’s why we’re digging into the concept of “social CRM” (a.k.a. how to use social media to manage customer relationships) here today. Let’s goooo! ...
Best ChatGPT Prompts for Social Media
ai, Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

Best ChatGPT Prompts for Social Media

Social media is a crowded space, and capturing attention is more challenging than ever. But here’s a game-changer: a 2021 study revealed that AI-generated content led to a 20% increase in social media engagement compared to human-generated content. ChatGPT prompts are at the forefront of this trend, offering a unique way to connect with audiences meaningfully and personally. These aren’t your run-of-the-mill questions; they’re intelligent, tailored, and designed to resonate. Whether you’re a brand, an influencer, or just someone looking to make a splash online, understanding how to craft these prompts can be your secret weapon. Ready to unlock the next level of social media success? Let’s get started! Understanding ChatGPT Prompts ChatGPT prompts are more than just questions; the...
#602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield) – Amy Porterfield
Digital Courses, email list, facebook, facebook marketing, myth buster series, podcast, Social Marketing Strategies, social media, social media marketing, student success

#602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield) – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...
X Officially Launches the First Stage of Job Listings for Verified Organizations
linkedin, Social Marketing Strategies, social media, social media marketing, twitter

X Officially Launches the First Stage of Job Listings for Verified Organizations

After testing it with selected partners over the past few months, X has now officially launched its new job listings element in beta, with any Verified Organization on the app now able to add job listings to their profile. As you can see in this example, now, businesses with a gold checkmark can add an open roles shelf to their profile, which will appear above their main timeline, and below their profile bio and following/follower numbers. Tap on the “View all jobs” CTA and you’ll be able to see all the open positions that company currently has listed, and you’ll be able to apply for each (via third-party hosting) by tapping on the specific job detail. As noted, X has been experimenting with job listings for the last few months, and recently added it to the Verification for Organizati...
How to Boost Engagement With LinkedIn Carousel Posts and Ads
content creation, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media advertising, social media marketing, Social Media Strategy, Strategy, twitter, youtube

How to Boost Engagement With LinkedIn Carousel Posts and Ads

The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Why? Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform. That’s a bit strange, considering LinkedIn carousels get 5 times as many clicks as any other post format. Don’t worry: there’s still a way to make LinkedIn carousel posts. It’s called the “LinkedIn document post” or “PDF post hack,” and it’s been around a lot longer than the actual LinkedIn carousel format. Here’s how to create LinkedIn carousel document posts and ads that get you noticed. ...
How To Change Twitter Handle Without Affecting Your Follower List
Blog, How-Tos, Social Marketing Strategies, social media, social media marketing, twitter

How To Change Twitter Handle Without Affecting Your Follower List

Twitter is an excellent avenue for personal and business branding. Having a misaligned username on Twitter that just doesn’t represent your brand anymore can be catastrophic for your branding game. Things get more severe with a Twitter username that is embarrassing, older or has a string of random numbers (marketer’sden698#42) at the back. No one wants such names popping up in the timeline when people mention them in Tweets. Thus, it is crucial to know how to change Twitter handle, or like some say it – how to change your @ on Twitter brand profile. The process of changing your Twitter handle is pretty simple. In this article, we will discuss the step-by-step process of how to change Twitter handle from a mobile device or a desktop. Let’s roll. What is a Twitter handle? Well, if ...
#599: How To Use AI To Expand Your Online Course Topic – Amy Porterfield
ai, business niche, chatgpt, course topic, Digital Courses, facebook, facebook marketing, New Business Owner, podcast, Social Marketing Strategies, social media, social media marketing, Sweet Spot

#599: How To Use AI To Expand Your Online Course Topic – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...
TikTok Shares New Guide to Ad Campaign Fundamentals
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Shares New Guide to Ad Campaign Fundamentals

Looking to add TikTok into your digital marketing mix for the upcoming holiday push? This will help. TikTok has shared a new guide to the key basics of successful in-app ad campaigns, including notes on how to identify your main selling points, how to create videos around them, and how to optimize your presentation for TikTok specifically. You can check out the full overview here, but in this post, we’ll take a look at some of the highlights. First off, the guide helps you dig deeper into the why of your business, and what you’re looking to sell in your promotions. The answers to these questions will dictate your creative strategy, and TikTok has included more detailed explainers on how to drill down to your unique selling point (USP) in order to maximize the resonance of your promoti...
The Top 10 Stress-Free Social Media Planning Tools
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Tools, Strategy, twitter, youtube

The Top 10 Stress-Free Social Media Planning Tools

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. Without the right tools, you’re bound to get lost at sea. That’s why we’ve journeyed far and wide to bring you this list. This blog is like your treasure map to the shores of a well-run social media plan. Seafaring metaphors aside, get ready for the top ten hands down best social media planning tools in 2023! Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is a ...
A Comprehensive Guide for Success
Agency, Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

A Comprehensive Guide for Success

Are you eager to harness the power of social media to elevate your brand? Do you aspire to engage your audience effectively and solidify your brand’s online presence? If your answer to these questions is a resounding ‘yes,’ then you’re in the right place. With over 56.8% of the world’s population active on social media, it becomes a vital asset for your business to connect with your potential target market and achieve your marketing goals. In this comprehensive guide, we’ll explore the intricacies of social media management. We’ll navigate its complexities, tackle its unique challenges, and uncover the opportunities it presents for businesses and agencies. Whether you’re a seasoned pro or a newbie, we’ll arm you with the knowledge and strategies you need to master this crucial as...
#597: Real Estate Investing Or Art Journaling: How A Digital Course Creates Profit, No Matter Your Industry [Interview with Jaren Sustar & Teresa Merriman] – Amy Porterfield
DCA, digital course, Digital Courses, facebook, facebook marketing, Jaren Sustar, podcast, Social Marketing Strategies, social media, social media marketing, student success, Teresa Merriman

#597: Real Estate Investing Or Art Journaling: How A Digital Course Creates Profit, No Matter Your Industry [Interview with Jaren Sustar & Teresa Merriman] – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...
Instagram Tests New Collaborative Posting Option to Encourage Participation
instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Instagram Tests New Collaborative Posting Option to Encourage Participation

This could be interesting. Instagram is experimenting with a new option that would enable users to add their own images and videos to an existing post, facilitating more direct collaborations in the app. As you can see in this example, shared by app researcher Alessandro Paluzzi, when switched on, the new option would enable post viewers to submit their own addition for consideration. Any additions would not be displayed until approved by the creator, essentially enabling curated group photo albums and shared experiences in the app. Which Instagram has been leaning into as a key engagement driver of late. Back in 2021, Instagram added the “Add Yours” sticker for Stories, which enables users to prompt others to respond to their Stories content, while it also expanded remixes to all v...
7 Organic Marketing Strategies to Scale Faster in 2023
Blog, content marketing, CRO, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, podcast, podcasting, SEO, SEO Strategy, social media, social media marketing

7 Organic Marketing Strategies to Scale Faster in 2023

Want to grow your business faster?…without paying crazy amounts on paid advertising? Organic marketing is the answer. (Keep reading for my secrets).   My name is Connor Gillivan. I’ve been an Entrepreneur for 12+ years scaling multiple businesses to 6, 7, and 8 figures w/ an exit in 2019. Today, I run marketing for my portfolio of 4 businesses.  The majority of my success in business has been through organic marketing.  In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business.  Let’s dive into it!  My 7 Organic Marketing Strategies In this section, I’ll define...
How to Use Social Proof to Fuel Engagement and Sales
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

How to Use Social Proof to Fuel Engagement and Sales

Social proof starts when you’re envious of Little Johnny’s new kicks in first grade and ends… never. It’s the secret sauce in every successful marketing campaign. As marketers, we often measure KPIs like engagement rate, net follower gain, and reach without once thinking about the main driving force behind all of these: Social proof. As in, the reason why someone takes the time to engage, follow, or even sees your social media content in the first place. Before you have any followers to count, you’ll need to create an environment that makes people want to follow, engage with, and — eventually — buy from you. Social proof creates that environment. Here are 15 ways to build social proof into your marketing, and our top tips for the best results. ...
14 Powerful Tips to Write Amazing Content for Your Facebook Audience
Blog, content marketing, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

14 Powerful Tips to Write Amazing Content for Your Facebook Audience

From a marketing perspective, Facebook is one of the most incredible places in the digital space. It is where you can heighten the popularity and reputation of your brand. Nevertheless, Facebook is the social engine that allows webmasters, entrepreneurs, and marketers to connect with consumers. So how do the big brands connect with their customers? Well, they do it through content. Content development was, is, and will be necessary and essential for the online marketplace to function correctly. Content is complex.  Many webmasters fail to grow successful businesses due to their inability to leverage content in the most appropriate manner. We believe that strategic content that is also strategically promoted on social media networks (such as Facebook) will turn any small or big ...
#595: Is 1-on-1 Work Holding You Back? How to Help More People (& Make More Money!) with an Online Course – Amy Porterfield
digital course, Digital Courses, facebook, facebook marketing, impact, income, one-on-one work, podcast, Scale Your Business, scaling, service providers, Social Marketing Strategies, social media, social media marketing

#595: Is 1-on-1 Work Holding You Back? How to Help More People (& Make More Money!) with an Online Course – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...
LinkedIn Tests Microsoft Designer Integration to Enable Generative AI Image Creation In-Stream
linkedin, Social Marketing Strategies, social media, social media marketing, twitter, youtube

LinkedIn Tests Microsoft Designer Integration to Enable Generative AI Image Creation In-Stream

This could be handy. LinkedIn is testing a new integration with Microsoft Designer, which would provide advanced image creation and visual editing tools direct in-stream in the app. ????NEW ???? The ability to create custom designs and original images on LinkedIn via a new Microsoft Designer experience. I'm part of the beta testing group and tried it out for the first time. pic.twitter.com/CR1FMuC6d8— Lindsey Gamble (@LindseyGamble_) July 24, 2023 As you can see in this example, shared by Mavrck’s Lindsey Gamble, the new Designer integration would provide generative AI tools within your post-creation flow in the app, enabling you to create visual elements based on text-prompts, while you’d also be able to use templates, create GIFs, generate videos, all without having to leave the app...
How To Start a Fundraiser on Instagram: 10 Can’t-Miss Tips
facebook, facebook marketing, instagram, linkedin, Non-profit, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, Strategy, twitter, youtube

How To Start a Fundraiser on Instagram: 10 Can’t-Miss Tips

Guess which platform puts the gram in donation programs? The fun in fundraising? The… cha-cha-cha? In cha-cha-charity? You already know, but what you may not know (and why you’re here) is how to start a fundraiser on Instagram. With Instagram fundraising (where you raise money for causes involving universities, government agencies, hospitals, or non-profits through the platform), you have many tools to spread the word far and wide on your Stories, Reels, and posts. And Instagram is a powerful tool to connect with potential donors. With over 2.35 billion monthly active users, the platform can amplify your message and reach a wider audience. In this blog post, we’ll explain exactly how to add a fundraiser to Instagram and explore ten ways you can promote it. ...