Saturday, October 16Digital Marketing Journals

social media marketing

What TikTok Shopping Means for the Growing Social Commerce
Blog, facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

What TikTok Shopping Means for the Growing Social Commerce

The growth of TikTok has been phenomenal. What started as an oddball social platform to showcase dancing and dubbing talent is now blooming as a powerpack platform to influence sales. There are tons of TikTok marketing case studies that prove the power of TikTok in driving shopping trends and inspiring sales through creators and content. So, TikTok decided to up the ante by introducing the TikTok Shopping feature that provides a streamlined in-app product selling experience to eCommerce businesses. This move enabled TikTok to join the social commerce parade alongside Facebook, Pinterest, and Instagram shopping. In this blog, we will shed light on the importance of what TikTok shopping means for social commerce and how you can optimize your TikTok online shopping experience. Let’s ...
#400: My Favorite Books & A 400th Episode Giveaway
book recommendations, Business Mindset, entrepreneur books, entrepreneurial mindset, entrepreneurship, Online Business, podcast, Social Marketing Strategies, social media, social media marketing

#400: My Favorite Books & A 400th Episode Giveaway

The books that built my business — library card not required. This episode is a celebration for bookworms and those who consider themselves “podcast people” alike.  I wouldn’t say I’m a bookworm by any stretch of the imagination. (More of an audiobook and podcast girl, myself.) But I DO know that books have played a […] The post #400: My Favorite Books & A 400th Episode Giveaway appeared first on Amy Porterfield | Online Marketing Expert.
TikTok Publishes New Playbook for Auto Marketers in the App, Including a Range of General Ad Tips
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Publishes New Playbook for Auto Marketers in the App, Including a Range of General Ad Tips

TikTok may be good at inspiring new meme trends and promoting the latest music. But can it also help automotive marketers sell cars? Are TikTok users open to auto ads, and are they looking for car-related content within the app? As it turns out, they are, based on the latest insights included in a new, 33-page ‘Auto Playbook 101’ published by the platform. The guide looks at a range of key engagement trends and case studies – you can download the full guide here, but in this post, we’ll take a look at some of the key elements. First off, TikTok highlights the popularity of auto content in the app, with 60 billion views of car-related content in the first half of 2021.The guide also outlines key auto trends, including the types of cars TikTok users are most interested in.The guide a...
72 Free Instagram Story Templates (And How to Use Them)
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

72 Free Instagram Story Templates (And How to Use Them)

Want your brand’s Instagram Stories to look clean, polished and consistently stylish? Instagram Stories templates are the way to go. The truth is, most of your favorite brands probably already use them. But really, it’s no surprise they want to make their Stories look good: half a billion users interact with Instagram Stories daily, and 58% of people say their interest in a brand or product increased after seeing it in Stories. If you’re not using this Insta feature to put your best foot forward, you’re going to miss out. In this post, we’ll show you how to use Instagram Stories templates to wow your audience and showcase your best content. We’ve also included a designer pack of 72 customizable templates that will boost the look of your Stories right away.Download your free pack...
10 Ideas for YouTube Ads People Won’t Skip : Social Media Examiner
How To, Social Marketing Strategies, social media, social media marketing, youtube, YouTube Ads

10 Ideas for YouTube Ads People Won’t Skip : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
10+ Examples of Awesome Integrated Marketing Campaigns
Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, Social Marketing Strategies, social media, social media marketing, twitter

10+ Examples of Awesome Integrated Marketing Campaigns

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. And it was an instant hit. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. What more could a marketing enthusiast ask for? ...
#398: The Uphill Battle Of Being Your Own Boss & How To Keep Moving Forward – Amy Porterfield
be your own boss, Business Mindset, facebook, facebook marketing, life change, podcast, Social Marketing Strategies, social media, social media marketing

#398: The Uphill Battle Of Being Your Own Boss & How To Keep Moving Forward – Amy Porterfield

Listen To My Latest Podcast Episode: #398: The Uphill Battle Of Being Your Own Boss & How To Keep Moving Forward Listen To My Latest Podcast Episode:#398: The Uphill Battle Of Being Your Own Boss & How To Keep Moving Forward !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '39752542393089...
The Basics of NFTs [Infographic]
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

The Basics of NFTs [Infographic]

If you use social media, basically at all, you would have definitely noted the rising interest in NFTs, or ‘non-fungible tokens’, as a vehicle for buying and selling digital artworks. Aligned with the broader push on cryptocurrency, NFTs have become the latest tech trend, with people paying thousands, even millions, to own exclusive pieces of digital art, which many are then putting on display on their social profiles. It’s become a form of in-crowd credibility, even prestige, in some respects. But for those on the outside looking in, it can be difficult to wrap your head around how NFTs actually work, and how they apply to the broader digital connection space.As a basic definition, ‘non-fungible’ means unique, a token that can’t be interchanged for something else. There is only one...
Want to Buy TikTok Followers? Here’s What Happens When You Do
Experiments, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Want to Buy TikTok Followers? Here’s What Happens When You Do

Thinking about buying TikTok followers? I get it. In this instant-gratification world, of course it’s tempting to buy the metrics you want. If we as a society have developed the technology to order a pizza with an emoji on Twitter, why shouldn’t I be able to become TikTok famous with the click of a button? Organic growth just takes so much time and you want a nice juicy follower list nowwwww! Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.TikTok has been downloaded more than two billion times, and has 100 million active users in the U.S. This is the place to see and be seen, but it’s increasingly challenging to stand ...
Wistia Status – Partial stats outage
Social Marketing Strategies, social media, social media marketing

Wistia Status – Partial stats outage

We are continuing to work on a fix for this issue. Thank you for your patience. At this time, incoming stats data is still being collected for all customers, and we do not believe that any data has been lost.Last night, an issue with our cloud provider caused one of our stats databases to fail. While we have backup copies of its data, restoring the database itself will take time. In the meantime, customers whose stats data is housed on that database will receive an error if they try to use the stats API. We apologize for any inconvenience this is causing.CORRECTION: This update incorrectly stated that customers whose stats data is housed on other databases were not affected. Those customers may have been unable to access the Media Stats page.We will continue to provide up...
Facebook Post Testing: How to Split Test Your Organic Content : Social Media Examiner
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Post Testing: How to Split Test Your Organic Content : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
7 Steps to Create a Victorious B2B Content Marketing Strategy
Blog, content marketing, linkedin, reddit, Social Marketing Strategies, social media, social media marketing

7 Steps to Create a Victorious B2B Content Marketing Strategy

There are B2B companies that have much to offer but still can’t beat the competition. The reason? They don’t have a robust B2B content marketing strategy in place. Content marketing is straight-up the best way to engage with your prospects and turn them into potential customers. According to statistics, successful B2B marketing spends 40% of their marketing budget on content marketing. But, unlike B2C companies targeting general consumers who gravitate to entertaining and attractive content, B2B content marketing is a different ball game. It’s also more than scouring a list of keywords to write occasional blogs or running paid ads on social media once a month. You need to precisely understand your target audience to develop a solid B2B content marketing strategy that yields result...
Reimagining Social Media Marketing for a Better Tomorrow”
Conference, facebook, facebook marketing, pinterest, Social Marketing Strategies, social media, social media marketing

Reimagining Social Media Marketing for a Better Tomorrow”

December 9th, 2020 Conference Toby Daniels If we have learned anything from the tumultuousness and catastrophic events of 2020, it is that we need to make substantial and even systemic changes in society and especially in our industry. The spotlight of scrutiny has never been brighter and what is in plain sight for all of ...
#397: {Live Workshop} Stop Living Scared, & Start Living Fully With Bevin Farrand – Amy Porterfield
Business Mindset, digital course creation, Digital Courses, facebook, facebook marketing, living fully, mindset, online courses, podcast, Social Marketing Strategies, social media, social media marketing

#397: {Live Workshop} Stop Living Scared, & Start Living Fully With Bevin Farrand – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...
Facebook Tests New ‘Community Awards’ to Encourage Engagement in Groups
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Facebook Tests New ‘Community Awards’ to Encourage Engagement in Groups

Facebook’s trying out another way to boost positive contributions in groups, with a new feature called ‘Community Awards’ now in live testing.As per this screenshot, posted by app researcher Radu Oncescu (and shared by Matt Navarra), Facebook’s Community Awards will enable group admins to give awards to ‘outstanding group comments’. The new prompts are also being shown beneath group posts.The idea is that by rewarding more engaging, more beneficial interactions, that you can encourage individual users to interact more often, while the awards will also highlight to other group members what types of comments you want to see, which could help to improve overall interaction. Facebook’s tried similar group engagement markers in the past, with ‘Top Fan’ and other badge types to recognize...
How to Get Followers on TikTok for Free: 11 Top Tips
facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Get Followers on TikTok for Free: 11 Top Tips

Want to know the secret to getting a lot of followers on TikTok? We don’t blame you! With 689 million global active users as of January 2021, everyone and their grandmothers are on TikTok. Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. So, how do you make yourself “findable”? And better yet, “followable”? Spoiler alert: it’s not so straightforward. If it were, we’d all have gone viral by now. And don’t be fooled by apps that let you buy bots and fake followers. This will only feed your ego and do nothing for your brand awareness. The following tips will show you how to get more followers on TikTok the honest way. Bonus: Download the free...
How to Partner With YouTube Micro-Influencers : Social Media Examiner
facebook, facebook marketing, How To, Influencer Marketing, Social Marketing Strategies, social media, social media marketing, twitter, youtube

How to Partner With YouTube Micro-Influencers : Social Media Examiner

How to Partner With YouTube Micro-Influencers : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE S...
How to Write a Press Release in 2021: Tips for Beginners
Blog, content marketing, Social Marketing Strategies, social media, social media marketing

How to Write a Press Release in 2021: Tips for Beginners

Press releases should be an integral part of marketing for businesses. You must be wondering why. According to Forbes, press releases can help you achieve a variety of goals such as improving your content marketing and SEO and sending a message. The idea here is not only to increase visibility but also to build brand authority. That being said, if you don’t know how to write a press release, you can find the process somewhat challenging. Hence, here’s a comprehensive guide for beginners along with a few helpful tips that will aid you in drafting an effective press release to boost your brand. Why do Businesses need a Press Release? Press releases often function as news releases and are meant to inform your audience about some kind of event or information. The news you cover i...
Announcing Adweek’s Acquisition of Social Media Week
business, Conference, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Announcing Adweek’s Acquisition of Social Media Week

January 5th, 2021 Business SMW Staff Since 2009 we’ve made it our mission to help you, our loyal community members, play a pivotal role in an engaged and elevated conversation on the impact of social media on marketing, media and culture. Today, we are thrilled to continue this mission and share that Social Media Week will...
#395: REVEALED: Digital Course Academy Like You’ve Never Seen Before
DCA, digital course academy, Digital Courses, Online Business, online courses, podcast, sneak peek, Social Marketing Strategies, social media, social media marketing

#395: REVEALED: Digital Course Academy Like You’ve Never Seen Before

An Exclusive Module-by-Module Sneak Peek Into My Signature Program In all my years of podcasting, I have never done this. I’ve NEVER revealed, detail by detail, what’s inside one of my paid products for my podcast listeners…until now. In this extra special, first-of-it’s-kind episode, I’m breaking my own rules and taking you inside my signature […] The post #395: REVEALED: Digital Course Academy Like You’ve Never Seen Before appeared first on Amy Porterfield | Online Marketing Expert.
Facebook Publishes New Insights into the Ongoing Impacts of the Pandemic on SMBs
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Facebook Publishes New Insights into the Ongoing Impacts of the Pandemic on SMBs

Facebook has published the latest iteration of its State of Small Business report, which measures the ongoing impacts of the pandemic on SMBs, and how the vaccine roll-out is being reflected in sales numbers, employment, and more. The report incorporates direct responses from over 35,189 small business leaders from across the globe, including 10,262 business leaders from the US, with the most recent survey period covering the 19th of July to the 7th of August. And given the impacts of SMBs on the broader economy, this is a crucial pulse of where business sentiment is placed, and what you can expect moving forward. You can download the full, 61-page report here, but in this post, we’ll look at some of the key points.First off, Facebook notes that SMB closure rates have fallen in the...
18 iPhone Photography Tips You Need to Know
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

18 iPhone Photography Tips You Need to Know

Even though we’re all carrying around phones with professional-quality cameras these days, not all of us know how to take professional-quality photos. Learning how to take professional photos with your iPhone is good for more than just expressing yourself better. Great photos can help you get noticed on social media — both humans and social media algorithms appreciate interesting visual content. Use these 18 iPhone photography tricks to elevate your game.Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.iPhone photography: Composition tips Composition refers to how the visual elements are arranged in your photo. One step towards taking professional iPhone photos is learning a few tips to improve your c...
How to Use LinkedIn Events for Your Next Event : Social Media Examiner
facebook, facebook marketing, How To, linkedin, LinkedIn Events, Social Marketing Strategies, social media, social media marketing, twitter

How to Use LinkedIn Events for Your Next Event : Social Media Examiner

How to Use LinkedIn Events for Your Next Event : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE ...
How Social Media Marketers successfully Run Livestream Stores
Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How Social Media Marketers successfully Run Livestream Stores

Social Media has come a long way since the days of teaching ourselves basic HTML and editing a top friends list on a MySpace page. Despite the controversial recent changes many platforms are turning social into more of an e-commerce platform—ahem, Instagram—the change is starting to be accepted, utilized, and social media marketers are beginning to make the most of it. In this article, we’ll explore ways to successfully run Livestream stores to increase sales for your business while building trust and engagement with your social following. What is a Livestream store? A Livestream store is a place where someone can buy a product directly from a live video. It means they never have to leave the video to purchase, and they can ask questions or place requests to the presenter of the...
How to Win Social Media Conversions After The Holiday Rush
facebook, facebook marketing, Holiday Marketing, Holiday Social Media Marketing, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok

How to Win Social Media Conversions After The Holiday Rush

If only the world of marketing came with a little respite once in a while. As a chaotic, tumultuous holiday season packed with desperate brainstorming sessions for new holiday slogans, themed ads and special offers draw to a close, marketers find themselves tasked with campaigning their way through the new year lulls.  While the transitional months from winter into spring are typically quiet for many businesses spanning retail and eCommerce, more companies are assembling marketing campaigns in order to win customers and maximise profits during the spending downturns of January, February and March. (Image: Statista) As we can see from the chart above, drops in retail sales from the build-up to the festive season into the new year can amount to a 30% fall in purchases among con...
#394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom – Amy Porterfield
Business Mindset, entrepreneur, entrepreneurial mindset, facebook, facebook marketing, imposter syndrome, Online Business, podcast, self doubt, Social Marketing Strategies, social media, social media marketing

#394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom – Amy Porterfield

Listen To My Latest Podcast Episode: #394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom Listen To My Latest Podcast Episode:#394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525...
Facebook Adds New Fantasy Games Element to Tap into the Rising Popularity of Fantasy Sports
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Facebook Adds New Fantasy Games Element to Tap into the Rising Popularity of Fantasy Sports

Fantasy sports have seen a big rise in popularity of late, and as with any trend that Facebook thinks it can take a chunk of, it’s now looking to add a specific fantasy sports element into the Facebook experience, providing another way for users to engage and interact around sportsAs explained by Facebook: “Today, we’re rolling out Facebook Fantasy Games in the US and Canada on the Facebook app for iOS and Android. Facebook Fantasy Games are free, simple prediction games that help fans enjoy sports, TV shows and pop culture content together. These games bring the social fun of traditional fantasy sports to simpler formats that are easy to play for people new to prediction games, while still engaging enough for more seasoned players.”As you can see in the above image, users in the...
How to Add a Link to Instagram Stories (RIP Swipe Up Link)
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

How to Add a Link to Instagram Stories (RIP Swipe Up Link)

Want to add a link to your Instagram Story? We have good news and bad news. (And then more good news!) The good news is that even though Instagram has retired its swipe-up feature, you can still add links to Stories using Instagram link stickers. The bad news is that, so far, you still need 10,000 subscribers or a verified account to get access to link stickers. Which leads us to the OTHER good news: we have a simple hack to add a link even if you don’t have access to link stickers, yet! Read on for all the steps.Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.Wait, what was the Instagram swipe up feature? The Instagram swipe up feature helped brands and influencers reach their audi...
How to Improve Your LinkedIn Organic Reach : Social Media Examiner
facebook, facebook marketing, How To, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

How to Improve Your LinkedIn Organic Reach : Social Media Examiner

How to Improve Your LinkedIn Organic Reach : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECR...
8 Best Website Builders for Small Business in 2021
Blog, Small Business, Social Marketing Strategies, social media, social media marketing

8 Best Website Builders for Small Business in 2021

Does your business have a running website? For some, this question will sound like a cut-out from a decade ago newspaper ad. Yet, among many small businesses, having a website is still not a popular opinion. According to a report, only 64% of small businesses have a functional website. Nonetheless, having a good website acts as an imperative channel for better connectivity with your audience in this digital age. It adds a symbol of credibility and authenticity to your business. Most small businesses either avoid creating a website because their operations are too small or can’t afford a team of people needed to make one. If you fall in the latter category, having a good website builder up your sleeve is your best option. But which website builder is the best for you? Indeed, It’s...
How YouTube is Supporting Black Creators and Artists
artists, Black artists, Black creators, brands, diversity, facebook, facebook marketing, instagram, Marketing, Music, partnersships, Social Marketing Strategies, social media, social media marketing, youtube

How YouTube is Supporting Black Creators and Artists

January 12th, 2021 Marketing Erica Perry Last summer admist the Black Lives Matter Movement and protests in support of George Floyd, YouTube announced the launch of a multi-year $100 million fund dedicated to amplifying and developing the voices of Black creators and artists and their stories. More specifically, the fund h...
#392: One-On-One Coaching Vs. Digital Courses: What’s Best For You? – Amy Porterfield
Digital Courses, facebook, facebook marketing, One on one Coaching, Online Business, online courses, podcast, Social Marketing Strategies, social media, social media marketing

#392: One-On-One Coaching Vs. Digital Courses: What’s Best For You? – Amy Porterfield

Listen To My Latest Podcast Episode: #392: One-On-One Coaching Vs. Digital Courses: What’s Best For You? Listen To My Latest Podcast Episode:#392: One-On-One Coaching Vs. Digital Courses: What’s Best For You? !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'Pa...
How Freelancers Can Use LinkedIn’s Latest features to Generate More Leads
linkedin, Social Marketing Strategies, social media, social media marketing, twitter

How Freelancers Can Use LinkedIn’s Latest features to Generate More Leads

As the vaccine rollout continues, and more people look towards a post-COVID future, LinkedIn is seeing a rise in engagement, as professionals consider their next opportunity, and businesses seek expert help to guide their planning. Indeed, LinkedIn is now up to 774 million members, with three more people signing up to the platform every second, while it's also reported 'record levels of engagement' for five consecutive quarters, underlining this opportunity. For freelancers, that also spells new potential to connect with relevant opportunities - so long as you're doing it right, and utilizing LinkedIn's various features to help ensure your presence stands out, and you connect in the most effective way. On this front, LinkedIn has recently added a few tools that can assist in your proce...
How to Make Money as a Freelance Social Media Manager
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Make Money as a Freelance Social Media Manager

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. If you already have some experience under your belt, it’s quick and easy to get started as a freelancer. (Keep reading to find out how to get started in just four steps.) Whether you’re an established social media manager interested in becoming a freelancer, or a business looking to hire one, we’ve outlined the rates, best practices, and key requirements of the role below.Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.  Download them now.What is a freelance social media manager? A freelance social media manager is a social me...
How to Analyze Your YouTube Ad Performance : Social Media Examiner
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, twitter, youtube, YouTube Ads, YouTube Analytics

How to Analyze Your YouTube Ad Performance : Social Media Examiner

How to Analyze Your YouTube Ad Performance : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS...
Increase Your TikTok Followers With These Simple Tips
Blog, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

Increase Your TikTok Followers With These Simple Tips

Out of the 1.1 billion active users in almost 150 countries, the US TikTok users spend more than 850 minutes monthly on the app. This means 9 out of 10 TikTok users use the app multiple times of the day. This all seems fantastic, but the real question for people starting out on TikTok is: How can you get your content to catch your audience’s attention? Whether it’s marketing for beginners or for brands, the creative ways to gain more TikTok followers are endless. From leveling up your posting schedule to leveraging on the out-of-the-box content creation, you can successfully build your TikTok community and keep your audience engaged with your content consistently. Why is TikTok so popular? TikTok is a level playing field for marketers when it comes to engagement and reach. Getti...
Announcing Our First Wave of Speakers for #SMWNYC 2021
Conference, facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Announcing Our First Wave of Speakers for #SMWNYC 2021

January 26th, 2021 Conference SMW Staff We are thrilled to announce the first round of leaders who will bring our 2021 theme, “Reinvention,” to life this May (4-7). Throughout their sessions, you’ll gain actionable insights into the different ways we can use this year to come together as an industry and reinvent the syste...
#390: Can One Digital Course Really Generate Financial Freedom? With Joy Foster – Amy Porterfield
7-figure business, digital course, entrepreneur, facebook, facebook marketing, Online Business, online courses, podcast, Social Marketing Strategies, social media, social media marketing

#390: Can One Digital Course Really Generate Financial Freedom? With Joy Foster – Amy Porterfield

Listen To My Latest Podcast Episode: #390: Can One Digital Course Really Generate Financial Freedom? With Joy Foster Listen To My Latest Podcast Episode:#390: Can One Digital Course Really Generate Financial Freedom? With Joy Foster !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '39752542393089...
Snapchat Outlines its Approach to Misinformation and How it’s Seeing Success in Combating its Spread
facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, twitter

Snapchat Outlines its Approach to Misinformation and How it’s Seeing Success in Combating its Spread

Snapchat has published a new overview of its ongoing efforts to combat the spread of misinformation in its app, which also provides some valuable insights into the variance between Snap and other platforms, and why it requires a unique, dedicated approach. While Facebook and Twitter work to contain false information, particularly around vaccine side effects amid the COVID-19 pandemic, Snapchat has largely remained out of the discussion around the same, with its alternative approach to social potentially outlining a framework to better manage news distribution in this respect.Essentially, Snapchat says that it's ultimately seeing success with its approach to misinformation and safety due to the app's design, which is focused on maintaining close connections, as opposed to broadcastin...
How to Determine Influencer Rates in 2021
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

How to Determine Influencer Rates in 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8 billion global industry. But what cut of that is your average, non-Kylie Jenner influencer getting per post? Creating branded content involves time, labour, skill, and production costs. And those things aren’t paid for with products and freebies. And paying the right price pays off. But what is the right price? Read on to find the best formula for calculating rates, the ballpark cost of different types of posts, and other factors that might affect influencer pricin...
Facebook Ad Success Without Apple Data: Rethinking Your Strategy : Social Media Examiner
Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Facebook Ad Success Without Apple Data: Rethinking Your Strategy : Social Media Examiner

Facebook Ad Success Without Apple Data: Rethinking Your Strategy : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][titl...
12 Social Media Metrics You Should Be Tracking
Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

12 Social Media Metrics You Should Be Tracking

If you’re using social media for sales enablement and to promote your business, you have several metrics you need to track whether you’re a large, medium, or small business.  Otherwise, you aren’t getting the best out of your social media presence. You might not even be getting your money’s worth. These days, social media is complicated, and you might not know which metrics you should track and which ones to ignore.  Here’s a list of the most important social media metrics to watch.  What are Social Media Metrics? In short, social media metrics means using data to determine the impact of your social media marketing efforts on your revenue stream. Without them, you won’t have any idea if your work is driving business or not.  Why are Social Media Metrics Important? Social media’s gr...
How TikTok is Supporting Creators and Fostering New Talent
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How TikTok is Supporting Creators and Fostering New Talent

January 26th, 2021 Marketing Erica Perry With TikTok expected to reach 1.2 billion active users this year, the app is wasting no time executing efforts to foster new talent and double down on its efforts to help its community of creators thrive. This includes helping talent find innovative ways to connect with their audien...
#387: 7 Email Copywriting Tips To Convert Subscribers – Amy Porterfield
email list, email subscribers, facebook, facebook marketing, Online marketing, podcast, sales, sales emails, selling, Social Marketing Strategies, social media, social media marketing

#387: 7 Email Copywriting Tips To Convert Subscribers – Amy Porterfield

Listen To My Latest Podcast Episode: #387: 7 Email Copywriting Tips To Convert Subscribers Listen To My Latest Podcast Episode:#387: 7 Email Copywriting Tips To Convert Subscribers !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView');!function(f,b...
Pro Tips: Pinterest Provides Insights Into How To Maximize Your Pin Strategy in 2021
linkedin, pinterest, reddit, Social Marketing Strategies, social media, social media marketing, twitter

Pro Tips: Pinterest Provides Insights Into How To Maximize Your Pin Strategy in 2021

Are you considering adding Pinterest into your digital marketing process, or looking for ways to improve your existing Pin presence? You should be. The platform has seen a significant increase in usage over the past two years, with the rise in eCommerce activity, sparked by the pandemic, leading more and more people to the app for increasingly personalized product discovery and browsing options. Indeed, Pinterest is now up to 478 million active users, higher than Twitter, LinkedIn and Reddit, and with a dedicated shopping focus, it could be even more valuable as a promotional platform, depending on your brand offering. So what's working on Pinterest in 2021, and how can you go about tapping into that rise in activity? In the first of our new Pro Tips series, we spoke to Elizabeth Mansf...
The Complete Guide to Using Instagram Stories for Business in 2021
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide to Using Instagram Stories for Business in 2021

More than 500 million people use Instagram Stories every day. And those Instagram users have a keen eye for new products and trends. 58% say they’ve become more interested in a product or brand after seeing it in Stories. And half say they’ve actually visited a website to buy a product or service after seeing it in Stories. So perhaps it’s no surprise that 4 million businesses advertise on Stories every month. In this post, you’ll learn everything you need to know about how to use Instagram Stories for business.Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.How to use Instagram Stories Instagram Stories are vertical, full-screen photos and videos that disappear after 24 hours. They...
6 Reasons SEO Beats Social Media Ads Every Time
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media, social media marketing

6 Reasons SEO Beats Social Media Ads Every Time

As a small or medium-sized business, you might wonder what you can do to get eyes on your company’s website. You need your site to generate consistent leads and bring new customers into your business.  It’s tempting to try to win quickly by paying for ads on social media such as Facebook or YouTube. But YouTube ads and Facebook advertising costs are very expensive and may not get you the long-term results you want. Search engine optimization (SEO) is a long-term strategy, but it yields far better, and more consistent, results than ads. Keep reading to discover 6 reasons SEO beats social media advertising every time! Understanding SEO and Social Media AdvertisingSEO is about positioning your website as a useful and relevant resource to people who need what you offer. You use specific k...
Testing Facebook Ad Creative: The Path to Better Sales : Social Media Examiner
Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Testing Facebook Ad Creative: The Path to Better Sales : Social Media Examiner

Testing Facebook Ad Creative: The Path to Better Sales : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT...
The Ultimate Guide For Marketers
Blog, How To, Social Marketing Strategies, social media, social media marketing, twitter

The Ultimate Guide For Marketers

The idea must have crossed the head of every single person on Twitter – how to verify my Twitter account?  There is something about that blue tick. Isn’t it? The very thought of standing out as a celebrity on Twitter among 353 million monthly active users worldwide is nearly unearthly. So, how to get that coveted symbol of approval?  In this article, we will take you through the process of verifying your account on Twitter and a few tips that can increase your chances of getting the ultimate blue badge. Why is it essential to verify your Twitter account? Having a Twitter verified symbol can boost your credibility tenfold and also work wonders for brands and businesses marketing on Twitter.  Any prospect on a research spree will be inclined more towards a Twitter account with a Twit...
How Pinterest is Expanding its Product Promotion and AR Capabilities
facebook, facebook marketing, instagram, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing

How Pinterest is Expanding its Product Promotion and AR Capabilities

January 26th, 2021 Marketing Erica Perry In its recent State of Mobile report, App Annie found that global downloads of Instagram and Pinterest worldwide grew 50 percent and 20 percent YoY, respectively. With the acceleration of e-commerce poised to continue, platforms are doubling their efforts in the space with good rea...
#385: Is A Blog Valuable To Your Business? With Glo Atanmo – Amy Porterfield
facebook, facebook marketing, female travel blog, Online Business, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, travel blog, travel blog websites, travel blogging, travel blogging for beginners

#385: Is A Blog Valuable To Your Business? With Glo Atanmo – Amy Porterfield

Listen To My Latest Podcast Episode: #385: Is A Blog Valuable To Your Business? With Glo Atanmo Listen To My Latest Podcast Episode:#385: Is A Blog Valuable To Your Business? With Glo Atanmo !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView');!fu...
The Best & Worst Words to Use in Your Website Call to Action Buttons [Infographic]
Social Marketing Strategies, social media, social media marketing, twitter

The Best & Worst Words to Use in Your Website Call to Action Buttons [Infographic]

Are you looking for ways to improve your business website? Would you like to convert more website visitors into sales inquiries or subscribers? The team from Synecore share their tips for more effective website call to action buttons in this infographic. They break things down as follows:Words to use and avoid Ways to create an effective CTA Ways to A/B test your website CTA’s Key metrics to trackCheck out the infographic for more detail.A version of this post was first published on the Red Website Design blog.
Why Piggybacking on Your Brand’s Social Posts is Great for Your Career
facebook, facebook marketing, linkedin, News, Social Marketing Strategies, social media, social media marketing, twitter

Why Piggybacking on Your Brand’s Social Posts is Great for Your Career

Did your boss send you to this blog to try and turn you into an employee advocate? Don’t worry, we’ll make it worth your while. Employee advocacy is when a workforce promotes their organization, most commonly over social media. It’s been known to give companies major benefits, ranging from ad savings and improved brand sentiment to employee retention and increased leads. If your organization has an employee advocacy program, they probably told you to get on board because it’s great for the company—and whatever is great for the company is great for you, etc, etc. But you’re probably still on the fence because, let’s be honest, it’s yet another thing piled on top of your already full plate. What do you get out of sharing company-approved social media posts anyway, right? It turns ou...
Improving Instagram Engagement to Build Community and Conversions : Social Media Examiner
Expert Interviews, facebook, facebook marketing, How To, instagram, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Improving Instagram Engagement to Build Community and Conversions : Social Media Examiner

Improving Instagram Engagement to Build Community and Conversions : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][ti...
What Is The Best Time To Post On TikTok In 2021?
Blog, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

What Is The Best Time To Post On TikTok In 2021?

TikTok can no longer be called a new kid on the block. It came, conquered, surpassed the expectation of every naysayer, and became a household name.With 850 million active users worldwide, most brands are vying to make their TikTok marketing effort a success. If you are also looking to boost your reach and engagement on TikTok, you ought to know the best time to post on TikTok. Posting at the best times ensures that your creative videos get seen by as many people as possible. However, finding when is the best time to post on TikTok can be a tricky quest. Therefore, in this article, we will discuss the tips to find the best time to post on TikTok for your brand. Let’s dive in!Why does the best time to post on TikTok matter? If you have been using TikTok for a while, you would kn...
5 Insights to Chart Your Brand’s Path to Digital Growth in 2021
facebook, facebook marketing, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

5 Insights to Chart Your Brand’s Path to Digital Growth in 2021

February 2nd, 2021 Marketing SMW Staff As marketers, it’s easy to find comfort in our respective lanes and fall back on data that validates our assumptions about what will work or not. 2020 proved that in order to be a leader, you must find opportunities to be a challenger. The best way to do this is by constantly bursting...
#384: Should You Write A Book? With Gabby Bernstein – Amy Porterfield
book ideas, book writing format, book writing ideas, book writing tips, book writing tools, Business Mindset, facebook, facebook marketing, how to write a book, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, write a book

#384: Should You Write A Book? With Gabby Bernstein – Amy Porterfield

Listen To My Latest Podcast Episode: #384: Should You Write A Book? With Gabby Bernstein Listen To My Latest Podcast Episode:#384: Should You Write A Book? With Gabby Bernstein !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView');!function(f,b,e,v...
TikTok Holds its Lead as the Most Downloaded App Once Again in June
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

TikTok Holds its Lead as the Most Downloaded App Once Again in June

Despite ongoing content concerns, data safety issues, and other controversies of varying degree, TikTok was once again the most downloaded non-gaming app in June 2021, according to the latest data from Sensor Tower.That means that TikTok has held onto the top spot for basically all of the past 18 months, with the only two exceptions being November last year, when WhatsApp briefly re-took the top spot, and January this year, when Telegram saw a sudden download surge (as a result of WhatsApp's controversial data privacy update). As per Sensor Tower:"TikTok was the most downloaded non-gaming app worldwide for June 2021 with more than 65 million installs. The countries with the largest number of installs were from Douyin in China at 13%, followed by Indonesia at 12%." So Sensor Tower ...
Everything You Need to Know
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

Everything You Need to Know

Gone are the days of single-channel marketing. Instead, marketers now have access to multiple contact points across various channels. And customers expect businesses to use all of them to offer the best experience. SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging. Let’s look at what SMS marketing is and how you can incorporate it into your marketing strategy.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is SMS marketing? SMS marketing is the practice of sending marketing messages by text message. It’s a form of opt-in marketing that requires contacts to subscribe. This differentiates ...
Snapchat Public Profiles: What Marketers Need to Know : Social Media Examiner
facebook, facebook marketing, How To, snapchat, Social Marketing Strategies, social media, social media marketing, twitter

Snapchat Public Profiles: What Marketers Need to Know : Social Media Examiner

Snapchat Public Profiles: What Marketers Need to Know : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Get our 13th annual Social Media Marketing Industry Report! (40 pages, 50+ charts) of 4,300+ marketers. You'll discover which social networks marketers most plan on using, their organic activities, paid social plans, and much much more! More than 400,000 people have downloaded this report. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THE...
How Twitter is Supporting a Community of Thought Leaders and Fact-Checkers
facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, twitter

How Twitter is Supporting a Community of Thought Leaders and Fact-Checkers

February 3rd, 2021 Marketing Erica Perry According to the PEW Research Center, about four-in-ten (40%) Americans got their news from Facebook — and these numbers only continue to grow. With this, fact-checking groups and organizations continue to gain popularity all over the world and remain on the upswing as the line betw...
#382: Step-by-Step Systems To Eliminate Overwhelm & Work Less
Online Business, podcast, Social Marketing Strategies, social media, social media marketing, systems that scale

#382: Step-by-Step Systems To Eliminate Overwhelm & Work Less

People often ask me, “Amy, what’s the secret to your success?” and I always say that I live and die by systems. In fact, without systems… I could not have a multimillion-dollar business and still have a life. I could not have a four-day workweek and actually make money if I didn’t have systems. Forbes […] The post #382: Step-by-Step Systems To Eliminate Overwhelm & Work Less appeared first on Amy Porterfield | Online Marketing Expert.
LinkedIn Publishes New Digital Magazine of Business Growth Tips
linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Publishes New Digital Magazine of Business Growth Tips

With the ongoing vaccine roll-out gradually leading to new signs of hope for a return to normal life, many businesses are now preparing for the next stage, and a ramp-up in activity as new opportunities arise.  In alignment with this, LinkedIn has published a new 'Return to Growth' digital magazine, which provides a range of insights, tips and interviews with experts to help inspire brands in revising and improving their post-COVID-19 strategies. As explained by LinkedIn:  "Ready for Business 2021 explores everything that’s involved in using digital marketing to drive growth and get your strategy moving. There’s detailed insight on identifying your highest-value audiences and engaging them when they’re at their most receptive. We dig deep into the growing importance of trust and though...
The Complete Guide for Business
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide for Business

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email. But text messaging apps aren’t just support tools. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. In this guide, we cover how to use Facebook Messenger for all your business needs. Plus, we include tips and best practices for your next Facebook Messenger marketing campaign.Bonus: Download a free guide that t...
Selling on LinkedIn Without Ads : Social Media Examiner
Expert Interviews, facebook, facebook marketing, How To, linkedin, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Selling on LinkedIn Without Ads : Social Media Examiner

Selling on LinkedIn Without Ads : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These Secrets"]
101 Ways to Get More Followers on Twitter
facebook, facebook marketing, How-Tos, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

101 Ways to Get More Followers on Twitter

Twitter is a powerful social media platform for business. As per social media statistics 2021, 75% of B2B marketers use Twitter to drive engagement, grow their business, and build fruitful connections with their targeted audience.Between short attention spans and harsh competition, the road ahead is a bit difficult!However, it is still possible to create an engaging Twitter account that attracts authentic and loyal followers.Here are 101 practical and tested ways to increase followers on Twitter. Be ready to relish the best piece of the cake!Tweet Frequency 1Ensure to tweet often because it offers a short span of relevancy to your followers to get engaged. However, the question is, “what should be the time gap between two tweets?Well, there is no exact time interval available, but y...
How to Gain New Customers and Reduce the Cost of Acquisition
#digitalmarketing, customer retention, email marketing ROI, facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

How to Gain New Customers and Reduce the Cost of Acquisition

February 5th, 2021 Marketing Zeke Cohen We all hope that we can get new customers on the fly with as little spend as possible. Unfortunately, such optimism is rarely rewarded.https://socialmediaweek.org/blog/2021/02/how-to-gain-new-customers-and-reduce-the-cost-of-acquisition/?preview=true Customer Acquisition Cost (CAC) h...
#381: Perfect Your Price Point & Create Consistent Revenue With Jereshia Hawk – Amy Porterfield
facebook, facebook marketing, how much do you charge, how much should I charge for my time, Online Business, Online marketing, podcast, pricing examples, pricing objectives, pricing strategies marketing, pricing strategy, pricing strategy examples, Social Marketing Strategies, social media, social media marketing

#381: Perfect Your Price Point & Create Consistent Revenue With Jereshia Hawk – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...
Twitter Will Now Let Spaces Hosts Download an Audio File of Their Space
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter

Twitter Will Now Let Spaces Hosts Download an Audio File of Their Space

This could be a big addition for those leaning into the audio social trend. Today, in amongst an overview of the various recent feature updates that it's added to its Spaces option, Twitter included this note: ???? Audio recordings ????Recordings of Spaces (hosted in the past 30 days) are now available for Hosts. The feature can be found in the ‘data’ folder of your Data download.— Twitter Media (@TwitterMedia) June 16, 2021 Yes, you can now download your Spaces audio - though the process itself is not exactly ideal just yet. As Twitter notes, in order to access the audio, which Twitter keeps on file for 30 days for potential moderation purposes, users will need to download their personal data files, which Twitter will provide for you, on request, via the 'Your Account' section in you...
A Quick and Simple Guide for Every Network
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

A Quick and Simple Guide for Every Network

Whichever social media platforms your brand uses as part of its social media strategy, knowing how to use hashtags will help boost your brand’s social media reach and engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them. You’ll also learn:how to find hashtags that will work best for your brand why using only popular hashtags isn’t the right approach essential tips for using hashtags on every social media platform out thereLet’s get started.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is a ha...
Instagram DM Automation: How to Automate Your Messages : Social Media Examiner
Expert Interviews, facebook, facebook marketing, How To, instagram, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Instagram DM Automation: How to Automate Your Messages : Social Media Examiner

Instagram DM Automation: How to Automate Your Messages : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want Thes...
The Complete Social Media Video Sizes Cheat Sheet
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter, video marketing, youtube

The Complete Social Media Video Sizes Cheat Sheet

Marketing is all about capturing your audience’s attention and boosting engagement. And the kind of content you use matters a lot in determining your engagement levels. (more…)
3 Trends Disrupting Mobile in 2021
facebook, facebook marketing, instagram, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok

3 Trends Disrupting Mobile in 2021

February 9th, 2021 Marketing Erica Perry The world changed drastically in 2020 and several of these shifts are here to stay including the uptick in mobile usage. With people staying home, mobile devices became the cement, the go-to tool for managing our day-to-day lives. Transforming nearly every vertical in the industry i...
#379: Cure Writer’s Block: The Content Structure My Team Swears By
content creation, content creation meaning, content creation strategy, content creator, create content, Online Business, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, what is content creation

#379: Cure Writer’s Block: The Content Structure My Team Swears By

Get ready to tackle the creativity time crunch and discover the little known framework that I use in my business to produce content.  Let’s be honest: social media, podcasts, newsletters, sales pages and everything else you need to run your business can take a ton of time out of an already busy day.  Just when […] The post #379: Cure Writer’s Block: The Content Structure My Team Swears By appeared first on Amy Porterfield | Online Marketing Expert.
WhatsApp Adds Option to Speed Up Voice Message Playback
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

WhatsApp Adds Option to Speed Up Voice Message Playback

Here's a quick one, which could come in handy for those who communicate via voice messages - and in particular, long voice messages. Today, WhatsApp has added new variable playback speed control options for audio replies.It's pretty straightforward - now, when you get a voice message, you can play it regular 1x speed, or you lean slightly more towards Chipmunk-style voices by cranking the playback to 1.5x, or even 2.0x regular speed. Which, as many have noted, alternative messaging app Telegram has actually enabled its users to do since 2018. Telegram, and another messaging app, Signal, have both gained traction over the past few months due to WhatsApp's controversial privacy policy update, which will enable it to share some data from user transactions with businesses in WhatsApp a...
How to Create Beautiful Instagram Carousel Posts (Free Templates)
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

How to Create Beautiful Instagram Carousel Posts (Free Templates)

Instagram carousel posts are one of the most engaging formats on social media right now. Hootsuite’s own social media team finds that, on average, their carousel posts get 1.4x more reach and 3.1x more engagement than regular posts on Instagram.The temptation to swipe left, it seems, is hard to resist—especially when there’s a persuasive cover slide. Give your followers the chance to stop doomscrolling and start swoonscrolling with thumb-stopping carousel posts.Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifully designed content for your feed now.What is an Instagram carousel post? An Instagram carousel is a post with multiple photos or videos that can be viewed by swiping or clicking left. Up to 10 images or videos can be added and...
Instagram Archive Posts: Marketing Strategy : Social Media Examiner
facebook, facebook marketing, How To, instagram, Instagram Stories, Social Marketing Strategies, social media, social media marketing, twitter

Instagram Archive Posts: Marketing Strategy : Social Media Examiner

Instagram Archive Posts: Marketing Strategy : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These Secrets"] ...
6 Tips to Optimize your Facebook and Instagram Live Videos
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, video marketing, youtube

6 Tips to Optimize your Facebook and Instagram Live Videos

When we look back at 2018, we’ll always remember it as the year where social live video had its definitive takeoff. With 38% of marketers using it as of today and with constant improvements on its features, live video has become a force in modern marketing. (more…)
How To Drive Traffic From TikTok In 2021
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How To Drive Traffic From TikTok In 2021

The importance of social media is increasing significantly. Brand storytelling is evolving, influencers experience a sharp rise into fame, and social media campaigns are becoming the main traffic source of many companies. In this piece, we’ll talk about a specific and very platform, TikTok, and walk through the various ways for how to drive traffic from it. Let’s get to it. Driving Organic Traffic Image source: https://www.marketingcharts.com/digital/social-media-108342 Organic traffic is the best, free way to drive traffic from TikTok. Haf (50%) of the users are under the age of 34. What is also interesting is that around 50% of the users are in the $75k+ household income bracket. Complete your Bio On TikTok, clicks can come only from the links shared in your bio. That is, ...
#378: Could A 4-Day Work Week Fit Your Business?  – Amy Porterfield
4 day work week, Business Mindset, do less, facebook, facebook marketing, Online Business, podcast, Social Marketing Strategies, social media, social media marketing, work less, work-life balance, work-life balance examples, work-life balance importance, work-life balance meaning

#378: Could A 4-Day Work Week Fit Your Business?  – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...
Twitter Adds Spaces Access via the Web as it Continues to Develop its Audio Social Platform
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter

Twitter Adds Spaces Access via the Web as it Continues to Develop its Audio Social Platform

Twitter has taken another steady leap forward in the evolving audio social sphere by adding Spaces access via the web, meaning that you can now tune into Twitter Spaces from your desktop PC.It's not perfect as yet. I tried to tune into a couple of Spaces and got as far as this screen, which remained stagnant for as long as I waited.But early teething problems aside, the ability to access Spaces on the web is a significant advance, as it not only opens up the option to even more users, but it also enables hosts and speakers to use their PC microphones and audio set-ups, which will lend itself to more professional sounding, higher quality Spaces streams.As you can see in the image above, when you go to join a Space on your PC, you'll first get a preview of the Space, similar to th...
The Complete List of Social Media Holidays (2021 Edition)
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

The Complete List of Social Media Holidays (2021 Edition)

Organic reach is pretty hard to find for brands in 2021, with the rare exception of social media holidays. When coupled with the right hashtag, these holidays provide businesses with an occasion to reach a like-minded crowd. Who makes social media holidays up? Some days are the byproducts of marketing campaigns. Some were declared by official organizations such as the United Nations. Others seem to have been manifested by the sheer absurdity of the Internet. Some days have multiple holidays, such as May 7, which happens to be National Beer Day in the United States and World Health Day. Some days are about serious issues, other days are National Just Because Day (August 27). Some are strictly social media holidays, while many are holidays off social media, too. Not every social med...
Facebook Ad Strategy: How to Simplify Your Campaigns : Social Media Examiner
Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Facebook Ad Strategy: How to Simplify Your Campaigns : Social Media Examiner

Facebook Ad Strategy: How to Simplify Your Campaigns : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These S...
6 Reasons Every Local Business Must Market With Google My Business Listing
Google My Business, Growth Hacks / Tips / Strategies, Local Marketing, Small Business, Social Marketing Strategies, social media, social media marketing

6 Reasons Every Local Business Must Market With Google My Business Listing

Most of us spend endless hours and resources for social media marketing, but we end up ignoring the most preliminary step, and that’s optimizing our search rankings. No matter how many social media platforms you actively use, Google search still remains the favorite go-to option for making vital buying decisions. One of the first things that customers looking for your products and services online will do is an in-depth Google search. In fact, Google has reported that 46% of all searches have local intent and that business location is the main piece of information sought by local searches. But how do you make sure you pop up in their search results with relevant information across multiple devices? The easiest and fastest way to show up in the search feed is to have a Google My Business ...
How The Clubhouse Phenomenon Could be Utilized as a Marketing Strategy
Clubhouse, facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

How The Clubhouse Phenomenon Could be Utilized as a Marketing Strategy

If you don’t happen to be familiar with the unique audio-based social network, Clubhouse, don’t worry, you’re not alone. Many haven’t had the chance to use it because they’re either not on an iOS device or they haven’t received an invite. However, it’s likely that marketers will soon wake up en masse to the potential of this platform as a unique opportunity to win new leads and leverage fresh conversions for their business.  Despite launching in May 2020, by the end of the year Clubhouse was enjoying having over 600,000 registered users, despite a lack of presence on Android devices and online. (Image: Backlinko) As we can see, in early 2021 Clubhouse downloads have spiraled past six million thanks in no small part to Elon Musk’s advocacy of the platform. The growth of Clubho...
#376: Your Beginner Guide To Going Evergreen: Here’s Where To Start – Amy Porterfield
Business Mindset, course creation, Digital Courses, facebook, facebook marketing, Online Business, Online marketing, passive income, passive income sources, passive income strategies, podcast, Social Marketing Strategies, social media, social media marketing

#376: Your Beginner Guide To Going Evergreen: Here’s Where To Start – Amy Porterfield

Listen To My Latest Podcast Episode: #376: Your Beginner Guide To Going Evergreen: Here’s Where To Start Listen To My Latest Podcast Episode:#376: Your Beginner Guide To Going Evergreen: Here’s Where To Start !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'Pa...
Twitter is Working on New Folders Within Bookmarks to Categorize Your Saved Tweets
instagram, pinterest, Social Marketing Strategies, social media, social media marketing, twitter

Twitter is Working on New Folders Within Bookmarks to Categorize Your Saved Tweets

This will be welcome news for those who regularly save a bunch of tweets.  According to a new finding posted by reverse engineering expert Jane Manchun Wong, Twitter is working on a new folders option within the Bookmarks tab, which would enable users to save tweets into a range of defined categories - or 'Collections', as Twitter is currently calling them.As you can see here, the new process would enable you to create category folders within your Bookmarks tab. You would then be able to choose which folder/collection you want to save a tweet to when you go to bookmark it in-stream (last screenshot above).That could provide a handy way to keep tabs on various tweets of interest - while it could also point to the platform's gradually evolving eCommerce tools, with the folders provi...
7 Ways for Social Marketers to Avoid Social Media Burnout
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

7 Ways for Social Marketers to Avoid Social Media Burnout

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently. How do you unplug when being plugged in is your job? Can you actually downward dog your way out of a downward spiral? Where do you schedule a “digital detox” into the daily grind?i'd be interested to know if the events of the past few years, especially 2020-present, have any other social media managers considering changing careers. i don't know how much longer i can do this. — amy b (@arb) January 7, 2021The need to address social media burnout is urgent as pressures mount, conditions worsen, and th...
LinkedIn Company Page Strategy: Leveraging Employees : Social Media Examiner
How To, linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Company Page Strategy: Leveraging Employees : Social Media Examiner

Social Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
#SMWLA 2021 Preliminary Agenda Is Live!
Conference, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

#SMWLA 2021 Preliminary Agenda Is Live!

April 15th, 2021 Conference SMW Staff We’re excited to announce our initial agenda of Main Stage and Academy sessions for the 12th edition of #SMWLA, June 29-July 1. Secure Your Pass Today and Save Up to $140! Featuring insights from REVOLVE, PepsiCo, Google, Hulu, Wieden + Kennedy, as well as creators including Hannah Bro...
#375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship) – Amy Porterfield
Business Mindset, content, content creation, content creation tools, content creator, creation ideas, facebook, facebook marketing, Luvvie Ajayi, Luvvie Ajayi Jones, Luvvie Ajayi Ted Talk, Online Business, Online marketing, online visibility, podcast, Social Marketing Strategies, social media, social media marketing

#375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship) – Amy Porterfield

Listen To My Latest Podcast Episode: #375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship) Listen To My Latest Podcast Episode:#375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship) !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbeve...
Facebook Workplace Reaches 7 Million Paid Subscribers, Adds New Q&A and Integration Tools
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Facebook Workplace Reaches 7 Million Paid Subscribers, Adds New Q&A and Integration Tools

Amid ongoing concerns around its potential negative impacts on society, and issues with how it can be used to spread hate, how it squeezes competition, and how controls the digital advertising market. Despite all of these concerns, Facebook continues to grow, in new ways, and become more and further intertwined with our everyday interactive processes. Yesterday, we reported on the rising sales of the company's Portal smart speaker device, and today, Facebook has provided an update on yet another of its offerings, with its Workplace platform reaching a new milestone of 7 million paying subscribers, up from 5 million a year ago.Workplace has more than doubled its user count over the last 19 months, which is partly due to the pandemic, which has forced more organizations to offer work f...
20 of the Best Instagram Apps for Brands
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

20 of the Best Instagram Apps for Brands

If you’re already using Instagram for business, you’re probably aware of the countless benefits of using this social media platform as a marketing tool. Yes, Instagram itself provides marketers tons of useful functionality. But sometimes you need a little extra help to take things to the next level. That’s where Instagram apps come in. Here, we’ve compiled the best Instagram apps for:Photo editing. These are apps that help you edit, resize and add filters to your photos. Layout and design. These apps help your brand add interesting elements like collages and graphics. Video tools. These apps elevate how your brand captures, designs, and edits videos. Audience engagement, analytics, and data. Use Instagram apps to track how your brand is engaging with your audience and monitor yo...
Facebook Retargeting Strategy: Creative Applications : Social Media Examiner
Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Facebook Retargeting Strategy: Creative Applications : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
3 New Ways Facebook is Helping Brands Manage Their Content and Communities
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing

3 New Ways Facebook is Helping Brands Manage Their Content and Communities

April 19th, 2021 Marketing Erica Perry According to Facebook‘s recent State of Small Business Report, more than half (55%) of small businesses say they’re using digital tools to communicate with customers. On the heels of this research, the platform announced several new tools and features to help businesses connect with ...
#373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet – Amy Porterfield
digital course, digital course academy, email list, facebook, facebook marketing, list building, Online Business, Online marketing, online marketing business, online quiz, podcast, scale online, Social Marketing Strategies, social media, social media marketing

#373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet – Amy Porterfield

Listen To My Latest Podcast Episode: #373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet Listen To My Latest Podcast Episode:#373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js')...
Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like ‘Spotlight’ Option
facebook, facebook marketing, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like ‘Spotlight’ Option

Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021. The numbers will certainly raise some eyebrows, and likely get more social media marketers considering their options on the app. First off, on usage - Snapchat is now being used by 280 million people every day, a 22% increase in year-over-year performance, and the app's biggest increase in its YoY usage growth in more than 3 yearsAs you can see here, while Snapchat usage increased in all regions, the app once again saw its biggest growth in the 'Rest of World' segment, which is largely due to the company's ongoing investment in more localized content and improved language support options.Snap has seen particularly strong growth in India of late, with its Android...
Do Photos With People Perform Better on Instagram?
Experiments, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

Do Photos With People Perform Better on Instagram?

No matter how religiously you follow updates to the Instagram algorithm, getting your posts in front of people isn’t going to do you much good if they don’t actually like what they’re seeing. Social media is ultimately for people, not robots — which means getting true engagement requires appealing to what people like. We already know that visually beautiful or interesting content performs best here. (You’ve been trying out our tricks for taking and editing good Instagram photos, right?) But beyond composition or graphic design, is there a type of photo that people like more? Well, the hunch of many a social media manager is that pictures of people perform better than those without. (Sorry, landscape photogs.) But why rely on a gut instinct, when we have a whole special column here...
Email Marketing Strategy: What Marketers Need to Know : Social Media Examiner
email list, Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Email Marketing Strategy: What Marketers Need to Know : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
How Facebook is Diversifying Monetization Options for Creators
facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

How Facebook is Diversifying Monetization Options for Creators

March 22nd, 2021 Marketing Erica Perry Per new Facebook reports, fom 2019 to 2020, the number of content creators earning the equivalent of $10,000 per month grew 88 percent and content creators earning $1,000 per month grew a whopping 94 percent. To further support its bustling community of creators, the platform recently...
#371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey – Amy Porterfield
customer journey phases, customer satisfaction, customer service experience, facebook, facebook marketing, Online Business, online customer journey, Online marketing, podcast, sales cycle, Social Marketing Strategies, social media, social media marketing

#371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey – Amy Porterfield

Listen To My Latest Podcast Episode: #371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey Listen To My Latest Podcast Episode:#371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageVi...
How Video is Influencing Consumer Decision-Making in 2021 [Infographic]
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, youtube

How Video is Influencing Consumer Decision-Making in 2021 [Infographic]

In 2021, video continues to be a powerful tool to connect and engage with your customers - but with the majority of brands moving their offerings online, it's no suprise that consumers habits have also changed. So, where are consumers browsing for now, and is video still influencing their purchase decisions? To provide more insight, the team at Animoto recently surveyed 580 consumers.  Here are some of their key findings:93% of consumers said video is helpful when purchasing a product Consumers said video was their #1 favorite type of content from brands on social media Facebook, Instagram, and YouTube are the top three platforms consumers use to find the most new products or services When learning about a new product or service, consumers prefer video over reading about a product or...
Everything You Need to Know About LinkedIn Video
facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

Everything You Need to Know About LinkedIn Video

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. According to Aberdeen Group, brands that use video marketing grow their revenue 49 percent faster than companies that don’t. Ready to get on board yet? This guide will cover everything you need to know abou...
How to Optimize Your Instagram Ads Creative : Social Media Examiner
facebook, facebook marketing, How To, instagram, Instagram Ads, Instagram Stories, Social Marketing Strategies, social media, social media marketing

How to Optimize Your Instagram Ads Creative : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
Introducing the First Wave of Speakers for #SMWLA 2021
Conference, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, youtube

Introducing the First Wave of Speakers for #SMWLA 2021

March 30th, 2021 Conference SMW Staff We’re excited to introduce the first round of leaders who will bring our 2021 theme, “Reinvention,” to life at the 12th edition of #SMWLA taking place June 29 – July 1. Featuring insights from REVOLVE, PepsiCo, Google, Hulu, Wieden + Kennedy, and creators including Hannah Bronfman and ...
#369: Common Strategies For Uncommon Success With John Lee Dumas – Amy Porterfield
Business Mindset, editorial calendar, editorial content, entrepreneur on fire, facebook, facebook marketing, increase traffic to website, john lee dumas, online business strategies, Online marketing, online marketplace, podcast, revenue streams, Social Marketing Strategies, social media, social media marketing, success strategies

#369: Common Strategies For Uncommon Success With John Lee Dumas – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...
Instagram Expands IGTV Ads to the UK and Australia
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Instagram Expands IGTV Ads to the UK and Australia

After launching an initial test of IGTV ads with US creators in May last year, Instagram has now announced an expansion of the program, with selected creators in the UK and Australia now eligible to activate ads on their IGTV uploads.As explained by Instagram: "Over the coming weeks we’re expanding [IGTV ads] to select creators in the UK and Australia. IGTV ads will initially appear when people click to watch IGTV videos from previews in their feed. The video ads will be built for mobile and up to 15 seconds long." That's good news for content creators in these regions, with further expansion set to come soon, which will open up even more opportunities for those uploading to Instagram's long-form channel.The main impetus here is to encourage more creators to keep posting to IGTV, ...
23 Pinterest Statistics That Matter to Marketers in 2021
facebook, facebook marketing, instagram, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

23 Pinterest Statistics That Matter to Marketers in 2021

Pinterest statistics are an essential component of marketing strategies both on and off the platform. At a glimpse, they help marketers understand Pinterest audiences and identify trending content. Social media statistics are widely shared in marketing circles online. But not every stat is relevant, reliable and up to date. We’ve rounded up the Pinterest stats that matter based on the latest data pulled straight from the source.Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.General Pinterest stats See how Pinterest stats measure up against other social media networks and beyond. 1. Pinterest is the 14th largest social network in the world As of January 2021, Pinterest ranks as the 14th largest p...
YouTube Analytics: How to Use Data to Inform Your Future Videos : Social Media Examiner
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, youtube, YouTube Analytics, YouTube Video

YouTube Analytics: How to Use Data to Inform Your Future Videos : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
3 Ways Gen-Z is Empowering a Digital Economy
facebook, facebook marketing, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing

3 Ways Gen-Z is Empowering a Digital Economy

March 15th, 2021 Marketing Erica Perry In partnership with Oxford Economics, Snapchat recently set out to explore the role of Gen Z in driving the post-pandemic recovery, digital economy, and their impact in marketing efforts and what this means for the industry at large. We’ll take a closer look at some of the themes and ...
#367: How This Mompreneur Stopped Trading Time For Dollars (& You Can Too) with Maria Dior Duegaard Amdahl – Amy Porterfield
business goals, Business Mindset, business pivot, facebook, facebook marketing, health coach, Maria Dior Duegaard Amdahl, mompreneur, Online Business, podcast, scale business, Social Marketing Strategies, social media, social media marketing, trading time

#367: How This Mompreneur Stopped Trading Time For Dollars (& You Can Too) with Maria Dior Duegaard Amdahl – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...
TikTok Launches New Ads Library, Enabling You to Find the Best Performing Ads in a Range of Categories
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Launches New Ads Library, Enabling You to Find the Best Performing Ads in a Range of Categories

If you're running TikTok ads, or you're thinking of launching a TikTok ad campaign, this could be hugely valuable. TikTok has launched a new Ad Library tool, currently called 'Top Ads', which enables you to search for the best performing TikTok ad campaigns, by vertical and region, in order to get inspiration from their approach.As you can see here, the platform provides a range of search filters to navigate through the ad listings, including 'Ad Type', 'Region' and 'Industry'.You can then further filter your displayed results by time (last 7 days or last 30 days) and by performance (CTR, Impressions, 6 second video view rate), honing in on the most relevant examples for your business.From there, you can tap into any of the listed ad examples to get more info on that specific pro...
How to Use Facebook Stories for Business: The Complete Guide
facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy

How to Use Facebook Stories for Business: The Complete Guide

From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. The platform remains a powerhouse when it comes to building and maintaining relationships, with no signs of slowing down. Approximately 500 million people are using Facebook Stories daily. It’s pretty clear that despite the ephemeral nature of Stories, they provide lasting impact. And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories. After viewing a business’ Story,...
YouTube Shorts: The Opportunity for Creators and Businesses : Social Media Examiner
Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Society, youtube, YouTube Shorts, YouTube Video

YouTube Shorts: The Opportunity for Creators and Businesses : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
How TikTok and Shopify are Maximizing E-Commerce Revenue Options
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How TikTok and Shopify are Maximizing E-Commerce Revenue Options

February 17th, 2021 Marketing Erica Perry Over the past several years the way we shop has changed dramatically. As social platforms evolve into the new-age shopping malls, a trend largely fueled by the pandemic, consumers will continue to prioritize relationships with brands based on the online experience they provide ever...
#365: Leave Your 9-5 & Kickstart Being Your Own Boss: Here’s How! – Amy Porterfield
create digital course, Digital Marketing, entrepreneurship, facebook, facebook marketing, how to become an entrepreneur, how to build a digital course, how to start my own business, leave my day job, list building, Online Business, online courses, podcast, Social Marketing Strategies, social media, social media marketing, steps to leave my day job

#365: Leave Your 9-5 & Kickstart Being Your Own Boss: Here’s How! – Amy Porterfield

Free DownloadReady to Start Growing Your Email List But Not Sure Where to Start?This free (and highly detailed) cheat sheet will give you everything you need to know to set up your lead magnet and email list like a pro.(Yep, even if you’re not a “techy” person!) !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView');!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=fun...
Building Brand Trust on Social Media [#SMTLive Recap]
instagram, Social Marketing Strategies, social media, social media marketing, twitter

Building Brand Trust on Social Media [#SMTLive Recap]

Recently, on #SMTLive, our weekly Twitter chat, we hosted a discussion on how brands can build trust with their audiences, and why trust is so important in the modern, evolving digital landscape. Trust, and building effective brand relationships, is becoming a bigger focus amid shifting attitudes to key social issues, and a rising reliance on eCommerce for shopping. On the former, according to Edelman's 2020 Trust Barometer report, less than half of people now trust that their institutions will do what's right, with growing skepticism around financial motivations and other influential factors that can change government and regularity decisions. On the latter, as reliance on eCommerce grows, consumers need to know that they're going to get what they pay for online, and that comes down t...
Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)

Rumors have been swirling around the internet water cooler lately: Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? As much as we love some juicy gossip here at Hootsuite HQ, we love cold, hard, social media facts even more. So we decided to do a little experiment, put this theory to the test and find out the truth, once and for all. Read on to unpack our experiment and learn whether “link in bio” is a momentum killer or not.Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Hypothesis: Including “link in bio” in your caption decreases Instagram post performance The fact that Instagram doesn’t allow...
Content Marketing With Instagram: How to Build Demand : Social Media Examiner
Expert Interviews, facebook, facebook marketing, How To, IGTV, instagram, instagram reels, Instagram Stories, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Content Marketing With Instagram: How to Build Demand : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
How Social Platforms Are Supporting a Growing Community of Digital Advertisers
facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok

How Social Platforms Are Supporting a Growing Community of Digital Advertisers

February 17th, 2021 Marketing Erica Perry This year social media will play perhaps the largest role in client marketing and advertising ever. To succeed, marketers need a clear understanding of how consumer behavior on social media has changed, which platforms they’re now turning to, and feel confident they have the tools ...
#363: How To Silence Your Inner Critic & Commit To Success With Jamie Kern Lima – Amy Porterfield
business inspiration, Business Mindset, digital course, Digital Marketing, facebook, facebook marketing, how to battle imposter syndrome, how to overcome my inner critic, jamie kern lima, online course, Online marketing, overcome fear in starting a business, podcast, Social Marketing Strategies, social media, social media marketing

#363: How To Silence Your Inner Critic & Commit To Success With Jamie Kern Lima – Amy Porterfield

Listen To My Latest Podcast Episode: #363: How To Silence Your Inner Critic & Commit To Success With Jamie Kern Lima Listen To My Latest Podcast Episode:#363: How To Silence Your Inner Critic & Commit To Success With Jamie Kern Lima !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525...
Crafting Facebook Ads 5 Days Ahead of Major Seasonal Launch
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Crafting Facebook Ads 5 Days Ahead of Major Seasonal Launch

When it comes to the most important weeks each year for e-commerce, Christmas and Black Friday battle for the gold medal. But how do you compete, when everyone else is throwing all their efforts into maximizing those opportunities too? Customers are looking, can you connect? Adidas and Reebok wanted to find the best approach for Facebook promotion at CEE, Russia, so they turned to Aitarget, Facebook Marketing Partner, for help.  We not only suggested training, but also took on a significant proportion of the work for their campaigns: reviewing ad account structure, growth hacking, making dynamic ad creatives and implementing new Facebook tools. How did Aitarget do it?  Here we outline the strategies used and the results achieved. Black Friday looms: One week, is there time? Preparat...
7 Ways to Design Your Instagram Grid Layout Like a Pro
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

7 Ways to Design Your Instagram Grid Layout Like a Pro

Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead. Welcome to The Grid. Lined up neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a user’s soul… or at least their content strategy. And Instagram power users know just how to work this viewpoint to their advantage, with artfully planned posts that, together, create a gorgeous Instagram grid layout. If you haven’t thought about what your own rows of squares add up to, it’s about time. Here’s all you need to know about building an attention-grabbing Instagram grid to grow your following and engagement.Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifull...