social media marketing

Recently, on #SMTLive, our weekly Twitter chat, we hosted a discussion on how brands can build trust with their audiences, and why trust is so important in the modern, evolving digital landscape. Trust, and building effective brand relationships, is becoming a bigger focus amid shifting attitudes to key social issues, and a rising reliance on eCommerce for shopping. On the former, according to Edelman's 2020 Trust Barometer report, less than half of people now trust that their institutions will do what's right, with growing skepticism around financial motivations and other influential factors that can change government and regularity decisions. On the latter, as reliance on eCommerce grows, consumers need to know that they're going to get what they pay for online, and that comes down t...