Thursday, September 23Digital Marketing Journals

Tag: Google

5 Steps to GMB Products Set-Up via Google Product Editor
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Steps to GMB Products Set-Up via Google Product Editor

Have you tried using GMB Products to promote important product pages on your website?If not, you may be missing out on a valuable opportunity to showcase products and drive customer interactions in Google Search.Google officially calls this feature “Product Editor,” but you’ll likely hear it referred to as “GMB Products” in marketing circles.Either way, although GMB Products has existed since 2018, it first popped into many businesses’ Google My Business dashboards when it came out of beta in early 2020.What are GMB Products?GMB Products are sometimes confused by some with “Product Posts,” but these are actually now one and the same thing.Screenshot from GMB Dashboard, September 2021“Add Product” in the Posts section of GMB now populates a product rather than a post.AdvertisementContinu...
21 Exceptional Google Fonts You Probably Haven’t Discovered Yet
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21 Exceptional Google Fonts You Probably Haven’t Discovered Yet

Google Fonts may be the single most significant contribution Google has made to the evolution of the web — yes, more significant than search, advertising, or analytics. Google Fonts gives every business access to a visual voice with which to distinguish itself. Fonts can be downloaded for use in design software and then embedded using best practices for a consistent experience on the web. If there’s anything wrong with Google Fonts, it’s that its default listings are based on “Trending,” a self-fulfilling criterion that keeps Noto Sans high up the list, destined to be over-used. But if you spend a little time lower down the listings, you’ll find some exceptional typefaces that are hardly used. Yes, some of them are highly stylized, but there are also usable sans, serifs, and display f...
Do Images Impact Ranking on Google? [Case Study]
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Do Images Impact Ranking on Google? [Case Study]

Posted Sep 20, 2021 by Joy Hawkins We have been doing a lot of testing around images in the last year at Sterling Sky.  You can read about the tests we did on geotagging photos and the cover photo you select in Google My Business.  For this test, we wanted to measure how the photos you use on your website impact your organic ranking on Google. TLDR; According to this case study:Larger/better quality photos are better for ranking Having a photo that matches what Google is looking for can have a positive impact on ranking.  Having a photo that doesn’t match can have a negative impact. How ...
3 Little Known Facts About the Google My Business Cover Photo
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3 Little Known Facts About the Google My Business Cover Photo

Posted Sep 13, 2021 by Joy Hawkins Google My Business has a designated section for the cover photo that sounds very simple but actually has quite a few nuances that many business owners and marketers are unaware of. In an ideal world, you just add your cover photo, Google displays exactly what you put, and you move on with your life.  Unfortunately, that’s not always what happens. Fact 1: The cover photo can show up in the 3-pack There are many queries on Google that show images in the local pack results.  Sometimes, these 3-packs display images that are related to what you search.  In thi...
Are You Making These Big Mistakes with Your Google My Business Listing?
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Are You Making These Big Mistakes with Your Google My Business Listing?

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.On June 16, I moderated a sponsored Search Engine Journal webinar presented by Mark Luckenbaugh of Local Viking.He shared how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Here’s a recap of the webinar presentation.Are you making it hard for local customers to find your business when they’re searching for you?If your business is not showing up for relevant search queries, then you probably need to look into your Google My Business (GMB) profile.Most GMB issues can’t be resolved through brute ...
A Guide to Star Ratings on Google and How They Work
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A Guide to Star Ratings on Google and How They Work

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website.But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond.Consider that 48% of consumers won’t even look twice at a business with less than 4-stars.Star ratings can help businesses earn trust from potential customers, improve local search rankings, and boost conversions.This is your guide to how they work.Stars and SERPsStar ratings on Google are powered by consumer reviews from different properties, and Google uses an algorithm and an average to determine how many stars are displayed.These ratings appear on a scale of 1 to 5 stars.When a person searches Google, they will come across star ratings on sta...
How to Use Local Keywords to Rank Higher on Google
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How to Use Local Keywords to Rank Higher on Google

Did you know that 76% of people who search for a nearby business on their smartphones visit them within a day’s time?Or that 28% of these searches end in a purchase?That’s the power of local SEO – and local keyword research.Choosing the right keywords for your business can help you rank better for competitive keywords related to your product and industry.While local searches may yield lower search volumes, it’s more about intent and driving traffic ready to convert.You need to make it easy for consumers to find your local business on Google and other search engines.So how do you find and use keywords to help increase your local search rankings?Read on to find out.Local Keyword ResearchYou first need to know which search queries are helping people find your business.Optimizing your websi...
Google Explains Importance of GMB for Local Search
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Google Explains Importance of GMB for Local Search

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).What’s the Difference Between Local and Informational Search Queries?A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area.Examples of a local search business can be a a plumber, a restaurant, a retail store or a lawyer.And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on...
How to Add & Remove the Temporarily Closed Label on a Google My Business Listing
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How to Add & Remove the Temporarily Closed Label on a Google My Business Listing

Posted Aug 24, 2021 by Joy Hawkins The temporarily closed label has been around for several years but is not a very utilized feature currently.  It is meant to be used when your business is closing for an extended length of time, but not permanently. How do you temporarily close your Google My Business listing? To get your Google My Business listing marked “temporarily closed” you can go into the Google My Business dashboard and on the info tab there should be an option to mark it as closed temporarily:How to Remove the Temporarily Closed Label in Google My Business If you want to re-op...
Will Google Remove a Google Maps Review After the Owner of the GMB Page Replied to It?
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Will Google Remove a Google Maps Review After the Owner of the GMB Page Replied to It?

Like my post? Please share! Yes, Google may remove Google Maps reviews that the owner/admin of a Google My Business page wrote a public reply to.   Responding to a review doesn’t seem to validate it in Google’s view, as in, “Well, if business owner replied to it, it must be legit.”  Your response to a review doesn’t fossilize that review for eternity. Every now and then a client gets a bad review from a non-customer, a real customer with a bogus or irrelevant complaint, a slimy competitor, or another  questionable source, and the question I get is: “Should I report the review to Google or should I reply to it?”  If you’re wondering the same thing, I’d say you should do both.  Report the review and reply to it in a circumspect way (if you think you’re better off with a response up for al...
Are You Making These Big Mistakes with Your Google My Business Listing?
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Are You Making These Big Mistakes with Your Google My Business Listing?

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.On June 16, I moderated a sponsored Search Engine Journal webinar presented by Mark Luckenbaugh of Local Viking.He shared how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Here’s a recap of the webinar presentation.Are you making it hard for local customers to find your business when they’re searching for you?If your business is not showing up for relevant search queries, then you probably need to look into your Google My Business (GMB) profile.Most GMB issues can’t be resolved through brute ...
Google Explains Importance of GMB for Local Search
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Explains Importance of GMB for Local Search

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).What’s the Difference Between Local and Informational Search Queries?A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area.Examples of a local search business can be a a plumber, a restaurant, a retail store or a lawyer.And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on...
Do Google Posts Impact Ranking?
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Do Google Posts Impact Ranking?

Posted Jul 26, 2021 by Joy Hawkins One of the most frequent questions I get asked related to Google posts is if they impact where a business ranks in the local pack.  To answer this question, we did a test recently on a few inactive Google My Business listings. TLDR Adding Google posts to Google My Business (GMB) listings had no measurable impact on rankings in the local pack. The Methodology: To test this, we picked 3 different Google My Business (GMB) listings that we started adding Google posts to.  These 3 listings had no SEO efforts whatsoever (no content, reputation, or link building...
Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results
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Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results

Want to find out why your competitor’s page is No. 1 in Google organic SERPs? Well, now you can! (To the extent that Google is willing to tell you, anyway.) That’s because Google yesterday announced a feature that shows a selection of reasons for ranking individual pages in SERPs, bringing some much-needed transparency to search.via GIPHY Source: Google This feature is a section called ‘Your search & this result’ but it doesn’t have a catchy name yet, so we’re calling it the ‘Ranking Factors Box’, simply because, well, it’s a box that displays ranking factors! The Ranking Factors Box is an extension of the ‘About this result’ box, which is accessible by clicking the ‘three vertical dots’ at the end of a search result and was originally launched back in February of this year. Wher...
How to Succeed With Google Posts: What We Learned From Analyzing Over 1,000 Google Posts
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How to Succeed With Google Posts: What We Learned From Analyzing Over 1,000 Google Posts

Posted Jul 19, 2021 by Joy Hawkins Wondering how to make your Google posts perform better? In this case study, we wanted to find out what types of posts performed the best and manually analyzed over 1000 posts from a variety of different small businesses. For the full video of this presentation plus several others, check out our videos on demand from LocalU in April. In this study, we looked at both clicks according to Google My Business (GMB), and clicks and conversions inside Google Analytics (by using UTM codes). Guide to Google My Business Posts:What type of Google post performs best...
You Can Now Remove Phone Numbers From Google My Business LIstings
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You Can Now Remove Phone Numbers From Google My Business LIstings

Posted Jul 16, 2021 by Joy Hawkins Recently, there have been a few threads on the Google My Business forum where business owners cannot figure out why Google won’t allow them to add a phone number to their Google My Business (GMB) listing.  It turns out there is a new setting that allows businesses to disable the phone number from appearing on their listing.  Mike Blumenthal commented that this might be useful for business types like farmers’ markets that don’t really have a phone number that people can contact for help. This feature could use some improvements because...
Google Starts Cheering Anti-Spam Edits in Google Maps
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Google Starts Cheering Anti-Spam Edits in Google Maps

Like my post? Please share!Just about every day I send in edits on Google My Business pages that have committed one party foul or another, but this is the first I’ve seen Google go out of its way to encourage those edits:It was a partial edit of a business’s name, in which I removed a single stuffed-in keyword.  I find two things interesting, at least in this case.  The first is that I made that edit back in 2018.  The second is that that edit has stuck for almost 3 years, even though it would have been easy for the business to add back in the keyword.  Often when you make a Google Maps edit on the name of GMB page and Google agrees with your edit and makes the change, the business just changes the name back to whatever it was, and Google doesn’t do anything about it.  Often it become...
Shoehorning Cities into the Address Field of a Google My Business Page
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Shoehorning Cities into the Address Field of a Google My Business Page

Like my post? Please share! I may have seen this before, but it must not have registered with me until I saw it more than once on the same page of Google Maps results.   In any event, it’s new to me.  Below is an example.  Do you see what’s out of place?Is it the plump business name?  Nope.  Keyword-stuffing like that is omnipresent.  What else looks odd?That “service area” – Holy Moses!  Has Google started displaying in Google Maps all the cities in your GMB service area?  That’s what I thought at first, but notice: the cities are in the “address” field.The street address is in the address field, but so are 12 cities (known as “suburbs” in Australia) and communities the business serves. That isn’t a fluke, because on the very same page of Google Maps results is another GMB page w...
What Everybody Ought to Know About Events & Google My Business
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What Everybody Ought to Know About Events & Google My Business

Posted Jul 5, 2021 by Joy Hawkins In this GuideHow to deal with events in your knowledge panel Google sometimes shows events in the Knowledge Panel for businesses, like this example for Folly Farm: Where do they show up? According to Krystal Taing, These were temporarily removed in 2020 due to COVID.  They only show up now on Google search and not at all on Google Maps or the Google Maps app.  They were removed from Google Maps in March 2020. Where does Google get event details from? Events show up generally because they are scraped from the website and automatically...
Google My Business Management 101
Blog, BrightLocal Products, googe optimize, Google My Business, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google My Business Management 101

It’s no secret that Google My Business (GMB) is an incredibly popular platform and plays a huge part in influencing local rankings. According to a survey carried out by Whitespark, Google My Business is the number 1 ranking factor for the local pack. But GMB goes beyond rankings. Many call it the homepage for local businesses—the first place customers will find and evaluate your business—whether they are looking at customer reviews, exploring your services, or converting directly from your listing. This is why we’re proud to announce the next free course to land in BrightLocal Academy: Google My Business Management 101. We’ve created this detailed new course in collaboration with local SEO and GMB expert Niki Mosier. Why? Well, we noticed that there’s lots of advice out there about set...
Are You Making These Big Mistakes with Your Google My Business Listing?
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Are You Making These Big Mistakes with Your Google My Business Listing?

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.On June 16, I moderated a sponsored Search Engine Journal webinar presented by Mark Luckenbaugh of Local Viking.He shared how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Here’s a recap of the webinar presentation.Are you making it hard for local customers to find your business when they’re searching for you?If your business is not showing up for relevant search queries, then you probably need to look into your Google My Business (GMB) profile.Most GMB issues can’t be resolved through brute ...
What Are “Relations” in Google My Business?
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What Are “Relations” in Google My Business?

Posted Jun 7, 2021 by Joy Hawkins I first heard the term “relation” when talking to Google My Business (GMB) support and had no clue what they were talking about.  Most people don’t know these exist because they aren’t present inside the Google My Business dashboard and some types are invisible on the actual listing itself. What is a Relation? A relation is basically a way for Google to connect different Google My Business listings to each other.  There are 4 different types that I have run across thusfar. Located In – This is meant for businesses located inside othe...
Review-Gating is Against the Google My Business Guidelines
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Review-Gating is Against the Google My Business Guidelines

Posted May 12, 2021 by Joy Hawkins What Is Review Gating? All businesses want great reviews but unfortunately, the reality is at some point in time you’re likely to receive a negative review. Review-gating is the process of filtering candidates before asking them to leave your business a review on Google, Facebook, or some other review platform.  Normally review gating is done by sending customers an email template that first asks them if they had a positive or negative experience.  If they had a positive experience, they are then directed to leave a review on Google, Facebook, etc. But, ...
How Do You Get a Branded Google Map Pin? 5 Facts to Know
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How Do You Get a Branded Google Map Pin? 5 Facts to Know

Posted Jun 2, 2021 by Joy Hawkins Updated on June 2, 2021 We have seen a big increase lately in the amount of branded map pins that exist on Google Maps.  I was told by several people that they were a part of Google’s local campaigns but didn’t see any mention of them in the help center and very little information on how you qualify for a local campaign.  Luckily Kyle Harris from DAC Group was able to get me some answers about these pins and how to get them. Branded map pins are a paid feature. Yep, sorry guys, you need to pay Google to get this feature.  It’s not free...
The Ultimate Guide to Practitioner Listings on Google My Business [2021]
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The Ultimate Guide to Practitioner Listings on Google My Business [2021]

Posted Jun 1, 2021 by Joy Hawkins Included in this Guide ⭐What are practitioner listings?✨What business types are allowed practitioner listings?💫How do solo practitioners differ from multi-practitioner listings?🌟What if the practitioner no longer works there?Public-Facing professionals (doctors, lawyers, dentists, realtors, etc.) are allowed their own listings separate from the office they work for.  If you’re wondering if a person is allowed a practitioner listing, ask yourself if they do the following:Have a direct relationship with customers where cust...
Google Analytics 4 Is Here
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Google Analytics 4 Is Here

The complexity of the modern Web user's experience has made it critical for marketers to track users across mobile and desktop environments—together. Since 2013, when Google released the third version of Google Analytics, AKA Universal Analytics, it has provided great results for users. But its limitations have become evident, especially in the past two or three years. Enter Google Analytics 4, the much-anticipated update within the Google Analytics product, announced in October 2020. With the proliferation of new platforms, such as mobile apps and IoT devices, a massive influx of new data sources has been created; and as powerful as Universal Analytics was, it simply wasn't up to the task. So Google went back to the drawing board.This article will ex...
Does Upvoting a Review Help it Show Up Higher on Google?
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Does Upvoting a Review Help it Show Up Higher on Google?

Posted May 25, 2021 by Joy Hawkins People often want strategies to help them control which reviews Google highlights in the Knowledge Panel.  One specific tactic that gets brought up a lot is the upvote feature that Google has beside each individual review.  We wanted to see if upvoting a review on Google impacted where the review showed up so we did a test on this for a client of ours who had a negative review being highlighted in his knowledge panel. We had multiple people upvote a specific review that was left by a well-established Local Guide to see if we could get...
6 Reasons Every Local Business Must Market With Google My Business Listing
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6 Reasons Every Local Business Must Market With Google My Business Listing

Most of us spend endless hours and resources for social media marketing, but we end up ignoring the most preliminary step, and that’s optimizing our search rankings. No matter how many social media platforms you actively use, Google search still remains the favorite go-to option for making vital buying decisions. One of the first things that customers looking for your products and services online will do is an in-depth Google search. In fact, Google has reported that 46% of all searches have local intent and that business location is the main piece of information sought by local searches. But how do you make sure you pop up in their search results with relevant information across multiple devices? The easiest and fastest way to show up in the search feed is to have a Google My Business ...
What Business Types or Categories Don’t Have Access to Google My Business Posts?
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What Business Types or Categories Don’t Have Access to Google My Business Posts?

Posted May 18, 2021 by Joy Hawkins Not all business types have the advantage of utilizing the Google My Business posts feature.   Usually, if a business type doesn’t have the ability to utilize Google Posts, it is because the industry is regulated.  The following Google My Business categories do not have the ability to utilize Google Posts:Adult Entertainment Camp Cannabis shop Casino Conference Center Gun Shop Hotel (all hotel categories) Vacation Rental Wine Store (and other alcohol-related categories)There are also some categories that have a limited ability to ...
How to Fix Common Service Area Business Issues in Google My Business
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How to Fix Common Service Area Business Issues in Google My Business

When it comes to Google My Business’s rules and guidelines there is a lot of room for improvement.Yes, they have rules written down, but those guidelines are vague in many areas and contradictory in spots.That makes things confusing for even the smartest marketer or business owner. Trying to understand some of GMBs guidelines is almost like trying to solve a Rubik’s Cube in a dark room.And the rules pertaining to Service Area Businesses (SABs) seem to be the most confusing.In this column, you’ll learn about the most common problems SABs experience in Google My Business — and how to solve them.What is Unique About Service Area Businesses in GMB?Service Area Businesses are those lacking a physical storefront location where customers can visit.SABs have employees that go out to their custo...
How we made an award-winning Google Assistant App | by Furkan Akyurek | May, 2021
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How we made an award-winning Google Assistant App | by Furkan Akyurek | May, 2021

News Quiz for TRT World have combined the human voice with intelligent voice assistant technology to create the best user experience.News Quiz from TRT World has recently won awards in two separate categories in Google Actions Challenge. Our quiz tests user knowledge about the current events with new questions every day and exist both on Google Home and Amazon Alexa.It took a lot of iterations to get there. We were faced with unexpected challenges as developing an app for a voice interface requires a different mindset. This article will detail our process of getting to the end product and the lessons we learned. As one of the first comers to the voice assistant platform in the media industry, we’d like to share some of the practices we developed along the way.Conception of the ideaAfter...
Google My Business News: New Features, Updates and Tests from March-May
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Google My Business News: New Features, Updates and Tests from March-May

The midway point of the year isn’t far off, and it’s safe to say that a lot has gone on in local SEO already this year.  So far in 2021, we’ve seen big changes to Google Posts, updates to review summaries in Google My Business (GMB), high scores from Local RankFlux, and 2-Packs showing on Google mobile results. But, in the past couple of months alone even more tests and updates have been impacting GMB. In this GMB news roundup, we take a look at the biggest headlines affecting local SEOs recently. Think we’ve left something out? Put it in the comments section down below! Competitor quotes in GMB Messaging It’s often recommended that businesses make use of GMB’s Messaging feature to better communicate with customers. But you might want to hold your horses. LocalU shared  that when sear...
How Does Google My Business Handle Solo Practitioner Listings?
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How Does Google My Business Handle Solo Practitioner Listings?

Posted May 11, 2021 by Colan Nielsen In our April LocalU event, I covered Shades Of Grey: Controversial Local SEO Tactics that Drive Results. I covered tactics ranging from keyword stuffing to review snippets in the organic search results. There were several tactics that didn’t make the final cut. One of those tactics was if solo practitioners should have two listings on Google My Business. Google recommends that solo practitioners have 1 listing that combines the name of the practice with the name of the practitioner.  For example, “Allstate Insurance: Bob Smith”.  Ho...
How to Get Review Notifications When You Manage Over 100 Google My Business Listings
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How to Get Review Notifications When You Manage Over 100 Google My Business Listings

Posted May 4, 2021 by Joy Hawkins If you manage more than 100 listings inside your Google My Business dashboard, Google stops sending you email alerts when you get new reviews.  What you select as your settings has no influence on this.  Since we manage over 100 listings in our account, we found a workaround to make sure we were getting these notifications for our clients. Since this automatic setting is based on the number of listings that a particular account manages, the key is to split up the listings into smaller groups using other emails that you have access to. ...
Google Adds 3 New Features For People Ready to Travel Again
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Google Adds 3 New Features For People Ready to Travel Again

As search trends show a renewed interest in travel, Google is adding new features to help people plan their next trip.Google reports searches for hotels reached a 10-year high in April 2021, as did searches for “where can I travel” and “travel restrictions by country.”To help answer those questions, and keep people up to date with travel advisories, Google is rolling out three new features in search results.New Travel-Related Features in Google Search ResultsTodays updates to Google Search are designed to help people stay informed about the latest travel guidance and explore potential destinations.Latest Travel GuidanceWhen searchers look for travel information like flights, hotels or things to do, Google currently lets them know if there are COVID-19 related travel advisories or restri...
What to Do If You Lost All Your Google Reviews after Accidentally Deleting Your GMB Page
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What to Do If You Lost All Your Google Reviews after Accidentally Deleting Your GMB Page

Like my post? Please share! As I’ve observed and written for many years, your Google reviews are never completely safe – and never completely gone.  You can lose them in bulk or in a drip.  You can lose them because of Google’s filter, manual removal, a bug, or a reviewer’s change of heart.  You can also lose your Google reviews – all of them – in a puff of smoke when trying to move to a different Google account. The specific scenario I’m thinking of is that you deleted a G Suite account or other Google account and thought your Google My Business page and reviews wouldn’t be affected, only to discover that both your GMB page and your pile of reviews are gone. Oops. If it makes you feel better, Google’s messaging often is unclear, such that routine steps sound scary and shooting yourself...
Best Practices for Getting and Using Your Google Maps API Key
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Best Practices for Getting and Using Your Google Maps API Key

With the rise and prominence of local search marketing, brands have begun to build robust location pages with advanced mapping features to meet the growing needs of searchers.The page types typically include a map to show users where the location is, what are the cross streets, and any major landmarks. This enables the user to easily find the location and increases a brand’s opportunities for conversions.With numerous mapping options available, it’s crucial to familiarize yourself with them and understand how to implement them — especially the top contender: Google Maps.And for that, you’re going to need a Google Maps API Key.In this column, you’ll learn from my colleague/co-author Marshall Nyman and I what a Google Maps API Key is and how to get started.What Is a Google Maps API Key?Go...
Do Google My Business Identity Attributes Impact Ranking? SterlingSky.ca
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Do Google My Business Identity Attributes Impact Ranking? SterlingSky.ca

Posted Apr 27, 2021 by Colan Nielsen Last October, Joy covered 4 Google My Business Fileds That Impact Ranking on a Whiteboard Friday. The four fields Joy covered were:Business Name Categories Website ReviewsUp until recently, those were the only features inside the GMB dashboard that had a direct impact on ranking. As of this month, we discovered a fifth feature that has a direct impact on ranking in the 3-pack and Google Maps – Identity Attributes. Key Takeaway: GMB Identity Attributes have a strong impact on ranking for keywords related to the attribute. What are Identity Attributes...
Rebranding Your Business | Checklist for Google My Business & Local Search
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Rebranding Your Business | Checklist for Google My Business & Local Search

Posted Apr 20, 2021 by Joy Hawkins In the local search space, rebranding is something that happens quite often.  This is a checklist of all the places a local business needs to update online when they are changing their business name.Update website first.The logo needs to reflect the new name.  Often logos include taglines.  If you want it to be clear that something is a part of your business name, don’t put it on a second line. Any place that references your business name (About Us page etc)Update the Site name inside WordPress or whatever CMS you use. Update y...
Get Ready For Next Month’s Google Shakeup
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Get Ready For Next Month’s Google Shakeup

Google has been talking about the Core Web Vitals tool and the Page Experience Update for about a year now. With the update scheduled to roll out in May 2021, now is the time to make sure your websites are prepared for it. It’s taking a lot of the best practices Google has recommended over the years and making them an official part of the search algorithm, so not taking this seriously could negatively impact your sites’ rankings. Today, we’re going to look at everything Google has told us about the update and how to use the Core Web Vitals tool to ensure your site rankings don’t drop once it rolls out. What We Know About the Google Page Experience Update Google first told us about the page experience update back in May 2020. Here’s what we know about the upcoming update: Google’s Sear...
10 Quick Restaurant SEO Tips to Boost Your Google Search Visibility
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10 Quick Restaurant SEO Tips to Boost Your Google Search Visibility

Define Your SEO & Content StrategiesDominate in Local SearchEngage With Customers on Social MediaEncourage Reviews & TestimonialsCreate Unique ContentConsider Content LocalizationApply Basic On-Page SEO Best PracticesThink Mobile FirstImplement Schema “Restaurants” MarkupMeasure Your EffortsSummaryA lot of factors have put an increasing amount of pressure on restaurants to improve their online presence.Whether through disruptions due to the pandemic, increased competition, or changes in the importance of having a strong online presence, we know we have to up our game.Right now, improving visibility at the local level is essential for both in-person dining and carry-out options.There are a lot of paid ads, partner services, and referral options for gaining traffic. However, risin...
Local 2-Packs Spotted in Google Mobile SERPs
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Local 2-Packs Spotted in Google Mobile SERPs

Google’s Local 3-Pack might soon be a Local 2-Pack (on mobile at least). This week, Joy Hawkins at Local U (via Mariano Rodriguez from LawRank) shared findings of 2-Packs being spotted in local search results on mobile.  Since the news was first shared, more and more people have reported seeing a set of just two results when performing local searches on mobile.Seeing a 2-pack on Android Mobile. Anyone else?#localseo pic.twitter.com/bpICh5W2tX — Ben Fisher (@TheSocialDude) March 30, 2021   Both Android and iPhone users are being presented with 2-Pack results:I’ve been seeing it on iPhone/safari: pic.twitter.com/ArBEDQuzJ2 — Frank Olivo (@FrancoOlivo) March 31, 2021What’s new? When performing a local search, users are usually presented with three top results. This is referred to as...
Google Enhances Business Profiles For Stores With Delivery & Pickup
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Google Enhances Business Profiles For Stores With Delivery & Pickup

Google is adding more information to Search and Maps about businesses that offer options for grocery delivery and pickup.The information is getting added to search automatically, which means there’s no work needed on the part of businesses, but it’s an update worth being aware of.This addition to Google Search and Maps is rolling out as part of a larger update which includes a number of other useful features.We’ll look at the other features at the end of this article – let’s first go over the enhancements to Google My Business profiles.New Information in Google My Business ProfilesGoogle is bringing shopping information to stores’ business profiles to assist people with finding convenient grocery delivery and pickup options.AdvertisementContinue Reading BelowThe information Google is ad...
Quick Guide on How to do Hanging Indent on Google Slides
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Quick Guide on How to do Hanging Indent on Google Slides

Defining Hanging Indent When to Use Hanging Indent How to do Hanging Indent on Google SlidesStep #1. Enable the Ruler Step #2. Create Indentation for Paragraph Step #3. Align to the Left Edge of the First Line Step #4. Repeat the Same with More ReferencesReview of Top-5 Best Selling Templates for Google Slides Summing-UpAre you working on a presentation and want to make an impressive accent on certain parts of the text? Then, you may want to try using a hanging indent. No matter if you are using Google Slides or PowerPoint templates for your pitch, setting up a hanging indent is as easy as pie with both applications.Today, we plan to share some short tips on how to do hanging indent on Google Slides. Before taking a look at the...
How to Track Google Posts in Google Analytics & Search Console
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How to Track Google Posts in Google Analytics & Search Console

Posted Mar 30, 2021 by Joy Hawkins We have a big study on Google My Business posts that I’m presenting at LocalU on April 7th. While doing that study, there were several things we learned about Google Posts. Clicks in Google My Business Insights Don’t Match Clicks in Google Analytics.  If you’re looking inside Google My Business, they have data showing you how many clicks your posts received.The numbers you see here will not match the numbers you see inside Google Analytics.  There are many reasons for this which I have highlighted in this post. How to Track Google Posts in Google Analy...
Wix and Google Announce GMB Integration
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Wix and Google Announce GMB Integration

Wix Business ModelWhat GMB Integration OffersQ & A With WixGoogle Integration ExpertiseWix Making Strides in Local SearchWix and Google announced an expanded partnership that integrates Google My Business (GMB) directly within Wix. Businesses can now access GMB data, customer interactions and manage their  profile directly from Wix.Wix Business ModelThe value proposition in a service like Wix is that they take handle the technical side of an online presence. Things like search engine optimization (SEO) and structured data are taken care of by Wix. Wix also provides marketing tools that help small businesses succeed. This allows businesses to focus on doing what they do best.AdvertisementContinue Reading BelowIntegrating Google My Business fits in with the Wix business model of makin...
New SEO Tool Tracks % Of Google SERPs with Local Packs
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New SEO Tool Tracks % Of Google SERPs with Local Packs

A new, free tool for SEOs provides insights about Google search features from an analysis of 60 million US queries.Developed by Local SEO Guide, the Local-Pack-O-Meter tracks data for ten different types of Google search features such as local packs, knowledge panels, shopping, job postings, ads, and more.What separates the Local-Pack-O-Meter apart from other tools that monitor Google search features is the amount of data it has access to.Traject Data, a client of Local SEO Guide, supplies the SERP stats from roughly 60 million US search queries. The significantly larger sample size, compared to similar tools, may result in data that’s more representative of all US queries.“While tools like MozCast have their own versions of a SERP Feature tracker, these are typically only for a relativ...
Google Maps Lets Users Add Photos Without Leaving a Review
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Google Maps Lets Users Add Photos Without Leaving a Review

Google Maps Photo UpdatesDraw Roads on Google MapsGoogle Maps Community ChallengeGoogle Maps is introducing three new ways for users to add helpful content for others, including the ability to share photos without leaving a review.The Google Maps features announced today aim to make sharing and finding local recommendations easier, and a new community challenge may add some fun to the process.Google Maps Photo UpdatesA new content type will soon be rolled out to Google Maps called photo updates.Photo updates allow users to share experiences and highlights with recent photos without being required to leave a review.A photo update consists of a recent picture of a place with a short text description.To add a photo update, start by selecting a place in Google Maps and going to the “Updates...
[2021] How to Interpret Google My Business (GMB) Insights
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[2021] How to Interpret Google My Business (GMB) Insights

Posted Mar 4, 2021 by Joy Hawkins Updated March 4, 2021 There are many questions that often come up about how to properly interpret Google My Business Insights.  I’m going to break down the different sections and explain what they mean. For an overview of the new Mobile vs Desktop breakdown and the upcoming display to track driving directions, website clicks, and bookings via GMB, check out this article about the 2021 GMB Insights Update. How Customers Search for your Business This chart is only reporting on impressions (not clicks).Direct = People that are searching for your business b...
How to Delete or Merge Duplicate Google My Business Listings
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How to Delete or Merge Duplicate Google My Business Listings

A Quick Recap: Why Google My Business Is Essential for SuccessWhy It Is Important to Delete or Merge Duplicate Google My Business ListingsHow to Merge Two Google My Business ListingsHow to Delete a Duplicate Google My Business ListingLet’s say you just moved to the city of Chicago, specifically Lincoln Park, and you want to try their famous pizza.You Google [best pizza in lincoln park] and the search results pop up.You see many businesses representing the best pizza in Chicago. How do you choose?You look at the reviews; a recent study shows that 88% of consumers trust online reviews as much as a personal recommendation.Not only that, but you consider the convenience factor.Is the pizza joint close?What is the address? Hours of operation?You ultimately decide to get the pizza delivered a...
8 New & Updated Google My Business Features for Local SEO
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8 New & Updated Google My Business Features for Local SEO

Google has rolled out several new features and attributes in Google My Business (GMB) since the Coronavirus began.If you’re running a local business, you need to know about those updates so you can get the most out of the platform.In this article, we’ll check out 10 recent changes to Google My Business that you need to check out.1. Health & Safety AttributesLate in 2020, GMB rolled out new attributes so searchers can make informed decisions about the health standards at businesses they may visit.These new GMB attributes are:Appointment required.Mask required.Staff wear masks.Staff get temperature checks.Temperature check required.Keep in mind that f you follow stricter health-related guidelines than your competitors and you advertise those guidelines on GMB, you could very well capt...
What Happens When Google Removes 98% of Your Reviews | A Case Study
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What Happens When Google Removes 98% of Your Reviews | A Case Study

Posted Feb 23, 2021 by Joy Hawkins Google has a long way to go to solve the problem with fake reviews but every now and then we see a business that loses a huge chunk of reviews because they did something to violate Google’s policies.  In this case, I tracked a dentist that lost 98% of their reviews because they were caught review gating.In this case, losing most of their reviews didn’t even impact their overall star rating which supports the finding from Mike Blumethal’s study that showed review gating didn’t really have a large impact on the overall rating of a busin...
How Much Do Local Rankings Fluctuate in Google? How Can You Rank Higher in Local?
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How Much Do Local Rankings Fluctuate in Google? How Can You Rank Higher in Local?

Posted Feb 16, 2021 by Joy Hawkins It’s pretty common to see threads at the Local Search Forum like this one where a business owner is wondering how they can rank higher on Google.  The challenge I see most often is that a lot of business owners seem unaware of how much rankings in the local search results fluctuate.  There are 3 principles that I’ve observed in the last decade that summarize what people should be aware of. The top positions seem to be more stable.  If you’re in the top 3-5, you will likely see less fluctuation than positions 5-10.  For example, we o...
Star Rating Now Showing in Google Review Summary
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Star Rating Now Showing in Google Review Summary

In the world of local SEO, there’s always something new to keep your eye out for that could be a game-changer. This week, that news is that star ratings are now appearing in review snippet on Google My Business listings.First time I’ve seen the star rating appear with the review snippet here pic.twitter.com/gXoP0mG7hn — Tom Waddington (@tomwaddington8) February 3, 2021Spotted on Twitter by Tom Waddington on February 3rd, 2021, this change is yet another step from Google to bring online reviews front and center.  What’s new with Google review summaries? Previously, when a business’s Knowledge Panel was generated by a local search, Google would highlight potentially relevant keywords. For example, “great service” might be bolded for a restaurant. Now, not only is a searcher presented...
Star Rating Now Showing in Google Review Summary
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Star Rating Now Showing in Google Review Summary

In the world of local SEO, there’s always something new to keep your eye out for that could be a game-changer. This week, that news is that star ratings are now appearing in review snippet on Google My Business listings.First time I’ve seen the star rating appear with the review snippet here pic.twitter.com/gXoP0mG7hn — Tom Waddington (@tomwaddington8) February 3, 2021Spotted on Twitter by Tom Waddington on February 3rd, 2021, this change is yet another step from Google to bring online reviews front and center.  What’s new with Google review summaries? Previously, when a business’s Knowledge Panel was generated by a local search, Google would highlight potentially relevant keywords. For example, “great service” might be bolded for a restaurant. Now, not only is a searcher presented...
Are Coworking Spaces Against the Google My Business Guidelines?
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Are Coworking Spaces Against the Google My Business Guidelines?

Posted Feb 2, 2021 by Joy Hawkins Recently I have seen more and more discussions around coworking spaces and how Google My Business deals with them.  We actually use co-working spaces here at Sterling Sky for meet-ups regularly and love the flexibility they provide.  But are you allowed to use a coworking space for your address on your Google My Business listing?  The answer is “it depends”. In February of 2021, Google updated their guidelines and added a section addressing coworking spaces.  The following section is new: “Businesses can’t list an office at a co-workin...
Google Maps Search Trends For January 2021
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Google Maps Search Trends For January 2021

Google is sharing insights about trending searches in Google Maps, a rare set of search data which may assist local marketers.Local search data for the month of January traditionally offers a look into peoples’ New Year’s resolution plans, with searches for gyms, healthy restaurants, winter vacations, and various forms of self improvement spiking during this month.Unique to January 2021, this set of Google Maps search data offers a look into what people are doing when they leave the home during a time when travel is discouraged.The data reveals people are doing a lot of the same things they do every January, with a different approach to it this year.Instead of searching for international travel destinations, people are searching for local travel. Instead of searching for the nearest gym...
Google Posts No Longer Expire After Seven Days [NEWS]
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Google Posts No Longer Expire After Seven Days [NEWS]

TL;DRGoogle Posts are now visible in the business's Knowledge Panel for more than 7 daysBefore this update, Google Posts expired 7 days after creationGoogle Posts are a great way to communicate with customers directly within SERPsOn Tuesday, January 19th, eagle-eyed SEO Brodie Clark spotted that Google Posts older than seven days were appearing in the local business Knowledge Panel. Nice one for Local SEOs to be aware of. Now seeing standard Posts appears from months back by default. Would show for 7 days previously, then “expire” and become hidden behind the ‘view all’ button. Glad to see more visibility given to Posts – this change makes sense IMO. pic.twitter.com/H3pQTDG5qH — Brodie Clark (@brodieseo) January 20, 2021As Brodie mentions, Posts created within Goog...
How to Send Lead Data to Google Sheets from WebChat, Messenger & SMS
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How to Send Lead Data to Google Sheets from WebChat, Messenger & SMS

When you have automated messaging working night and day across your website, Facebook, Instagram, and SMS text messaging — you end up collecting a ton of valuable data for growing your business.And where better to store, organize, and distribute that data, than in the spreadsheets so many of us are used to using every day?That’s why one of the most popular MobileMonkey integrations is with Google Sheets.Today I’m going to show you how to send your MobileMonkey customer or prospect data into a spreadsheet where your team can view and act on it. Experience it yourself by chatting with the website chat on this page, or chatting with us in Messenger here.The MobileMonkey + Google Sheets integration is guaranteed to save time across your marketing, sales, and cust...
Why Was My Google My Business Listing Suspended?
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Why Was My Google My Business Listing Suspended?

Many local businesses rely on their Google My Business (GMB) listing as a major online marketing tool.In fact, for a large group of small businesses, a GMB profile is their only form of internet marketing.Foolish?Yes.Risky?Yes.But for small local businesses that operate on a tiny marketing budget (or even no budget at all), a free GMB profile is often the only online marketing strategy they have.When they run into issues with Google My Business, those issues can literally put them out of business.One of the biggest stressors to a small business owner in this situation is when their Google My Business listing gets suspended.With a Google My Business suspension, your GMB listing is no longer visible on Google Search or Maps, or you have lost control of your listing (your business listing ...
Get Started With Conversational Ads For Google | by Vibhu Dhariwal
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Get Started With Conversational Ads For Google | by Vibhu Dhariwal

From the last two decades, Google has been one of the best digital advertising platforms. Advertisers and digital marketers use this platform to reach a wider audience either by ranking on rich keywords or by using display advertising campaigns.According to the reports, Google has earned $52 billion in the last 15 years, which is 30% of the total revenue of global ad investment. Google ad gets an average 8% clicks click-through rate, and yields more than 180 million impressions every month.There are many formats that Google offers for advertisements like YouTube videos, PPC, Maps, Business Listing, etc. With its wide range of resources, Google has been ruling the world of search engine based advertising. But are you able to get a good ROI from your promotional campaigns on Google?Many b...
How Google is Preparing for Fully Immersive AR Environments
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How Google is Preparing for Fully Immersive AR Environments

January 5th, 2021 Marketing Erica Perry Since its inception, one of the biggest use cases of AR on mobile remains the ability to play with your appearance whether through clothes, accessories, or makeup. Snapchat and Instagram are no stranger to this trend, and now Google is making its mark in the space with its own update...
What is Google My Business ‘Direct Edit’, and What Does It Mean for Agencies?
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What is Google My Business ‘Direct Edit’, and What Does It Mean for Agencies?

Ben Fisher is a Platinum Product Expert for Google My Business. He’s a master of the spam redressal form, is always on top of the latest news, and loves to share his knowledge with others. Here, he explains the new ‘Direct Edit’ feature in Google My Business, or, as he’s calling it, the Transparent Merchant Experience. In 2017, Google My Business (GMB) launched the ability to update your business information, make posts, upload photos, see how many views you have received, and more, within SERPs. The blog post they released was then titled ‘Manage your business listing without leaving Google Search.’Now fast forward to 2020, and they have upgraded the experience in a blog post titled ‘Update your Business Profile on Google Maps and Search‘. See the difference there? The main change ...
New Google Assistant Developer Tools Promise Better Discovery and Smart Display Visuals | by Tapaan Chauhan | Jan, 2021
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New Google Assistant Developer Tools Promise Better Discovery and Smart Display Visuals | by Tapaan Chauhan | Jan, 2021

In June, Google revealed its new Actions Builder support to rearrange the formation of Google Actions, and vast numbers of the latest highlights serve to enlarge those stages. Yet, designers who have been utilizing Dialogflow might be hesitant to experience the issue of moving their ventures and hopping into using Actions Builder. To smooth out the issue, Google declared a relocation device that mechanizes the vast majority of the moving cycle.1. 3 Tips for your Voice and Chatbot Program from Gartner’s Customer Service Hype Cycle 20202. Deploying Watson Assistant Web Chat in Salesforce Lightning Console3. Are Chatbots Vulnerable? Best Practices to Ensure Chatbots Security4. Your Path to AI — An IBM Developer SeriesOnce on Actions Builder, Google Assistant engineers have a few extra inst...
Setup Twilio Integration on your server to connect Google Dialogflow | by Pragnakalp Techlabs | Dec, 2020
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Setup Twilio Integration on your server to connect Google Dialogflow | by Pragnakalp Techlabs | Dec, 2020

Dialogflow has discontinued the one-click integration of Twilio for SMS and instead made the Twilio integration available as open source.Here, we take you through the process of setting up Twilio integration on your own server to connect Twilio phone number with the Dialogflow agent.You have created an account with billing enabled for the project on Dialogflow and an agent is ready.You must have an account with Twilio, purchased a mobile number and credits send SMS messages.We are using textnow.com to test our integration create if you don’t have or you can use any other service or your own mobile phone to send the SMS.Installed nodejs on your system and basic knowledge of nodejs.Ngrok is installed in your system.Gcloud cli is installed on your system and your working project is selecte...
How Google is Helping Marketers Navigate Shifting Shopping Behaviors
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How Google is Helping Marketers Navigate Shifting Shopping Behaviors

October 20th, 2020 Marketing Erica Perry The 2020 holiday season will undoubtedly look a little different this year, but one thing that is unchanged: it is still a time of peak demand and a critical time to connect with consumers. With just under 70 days until Christmas, brands are scaling their efforts as best they can an...
What to Do If Google Auto-Updates Your Google My Business Info and Gets It Wrong
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What to Do If Google Auto-Updates Your Google My Business Info and Gets It Wrong

Like my post? Please share! You probably know Google’s tendency to mess with the business info you put in your Google My Business dashboard.  Whether Google emptied fields you filled out, or “corrected” basic facts about your business, or injected info that may be 100% wrong, the telltale orange writing in the GMB dashboard is always a hassle and sometimes a big problem.   Google’s “we know better than you do” MO got worse throughout 2020.  Around the time it temporarily froze some GMB features, Google started piling on new features at an even-faster pace than it had before.  Sometimes Google would fill out those new fields or check those new boxes for you, and often not correctly.  Also, Google started more frequently overwriting or removing old info – info you may have put in you...
Google Adds Short-Form Video Carousel in Selected Search Results
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Google Adds Short-Form Video Carousel in Selected Search Results

This is interesting, and could, potentially, have implications for your 2021 content approach. This week, Google has begun testing a new carousel of short-form video results for selected queries, providing direct links to relevant TikTok and Instagram Reels video clips.The move aligns with the rising popularity of short-form video content, enabling Google to tap into that trend, while also maintaining the relevance of its search results. And there's a key element to Google's lean-in to short clips. As noted by TechCrunch:"Both Instagram and TikTok videos were available in the Short Videos row. When clicked, you’re taken to the web version of the social platform - not the native mobile app, even if it’s installed on your device. The end result is that Google users are more likely t...
Best Games to Play With Google Assistant on Your Smart Display | by Anna Prist | Dec, 2020
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Best Games to Play With Google Assistant on Your Smart Display | by Anna Prist | Dec, 2020

Christmas is right around the corner and since most of us will be spending this holiday season at home, now is just the right time to plan some fun activities. Google Assistant is of great help here — it can entertain both kids and adults, making any party safe and fun. If you own a smart display, consider yourself lucky, as these devices provide a better gaming experience and full immersion, for they conjoin sound, touch, and visual elements.We play-tested a number of games using Google Nest Hub to find the most enthralling and addictive ones, games you’d love to play on and on. It’s not just about graphics and sound, we analyzed program behavior, the gameplay itself, the response time, speech recognition, and limits of a system. As a result, we present our top games to play with Googl...
Deal: The Preposterously Huge Book of Google Font Combinations
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Deal: The Preposterously Huge Book of Google Font Combinations

Google Fonts is one of the most useful tools designers have, with hundreds of amazing fonts provided for free. But if you just grab one of the top ten suggestions, you’re missing out on a vast wealth of typographic gems. Just about every font on Google Fonts is worth trying out, but the very best designs — designs that engage, inspire, and delight — combine two or more fonts. It’s the same principle as sweet and sour; two competing tastes that are both familiar and surprising; that’s a good font combination. But how do you pick out those flavors? How do you know what complements and what clashes? Does Inter work okay with Open Sans? Does Merriweather look good with Roboto? Well, today we’ve got a deal for you that will answer those questions and more. Our sister site, MightDeals.com, ...
Getting Started With Google Tag Manager: A Beginner’s Guide : Social Media Examiner
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Getting Started With Google Tag Manager: A Beginner’s Guide : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
How to Create a Revenue-Generating Google Ads Campaign
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How to Create a Revenue-Generating Google Ads Campaign

The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. (more…)
Popular Design News of the Week: December 21, 2020 – December 27, 2020
Apps, Best Of, building website, business, Compilation, creating a website, CSS, design, Freelancing, Google, google web designer, Graphic Design, Inspiration, internet design, News, responsive design, social media, Typography, Usability, ux design, web design, web design company, web designer, Web Development, web page design, website builder, website design

Popular Design News of the Week: December 21, 2020 – December 27, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. Minimal CSS Loader Collection  Webdesign Toolbox: Find the Perfect Web Development Tools  Facebook: Free as in Bullsh*t  New Year Edition: Top UX/UI Design Trends Rushing to Us In 2021  Our 50 Favorite CSS Libraries, Frameworks and Tools from 2020  404 Page Inspiration – The Best 404 Pages from Around the Web  7 Best Instagram Tools for Des...
Google Analytics 4: What Marketers Need to Know : Social Media Examiner
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Google Analytics 4: What Marketers Need to Know : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
Google Announces Closure of Google Play Music | by Tapaan Chauhan | Dec, 2020
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Google Announces Closure of Google Play Music | by Tapaan Chauhan | Dec, 2020

Google has announced the closure of its popular Google Play Music service. The Google Play Music service is first shutting down in countries like New Zealand, South Africa from September. Later, this service will be stopped in all other regions from the month of October. If the company believes, then by December, this service will be stopped entirely. After this, users will not be able to use the content of Google Play Music nor transfer it.1. 3 Tips for your Voice and Chatbot Program from Gartner’s Customer Service Hype Cycle 20202. Deploying Watson Assistant Web Chat in Salesforce Lightning Console3. Are Chatbots Vulnerable? Best Practices to Ensure Chatbots Security4. Your Path to AI — An IBM Developer SeriesAlbeit, Google Play Music started allowing its users to transfer literally e...
The best smart speaker: Google Assistant, Amazon Alexa, Apple, Sonos & more — 2020 | by Tapaan Chauhan | Dec, 2020
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The best smart speaker: Google Assistant, Amazon Alexa, Apple, Sonos & more — 2020 | by Tapaan Chauhan | Dec, 2020

The craze of smart speakers is increasing a lot nowadays. It is one of the few essential gadgets to make a home smart. Smart speakers work through the virtual assistant of smartphones. If you have a smart speaker in your house, you can also play music along with turning on the home light through voice command. Not only this, but smart speakers also answer your questions and even tell you the weather conditions along with the latest news. If you, too, are thinking of getting a smart speaker for yourself, then we are telling you about some of the best options.Coming at the price of around Rs 14,000, this smart speaker is much better than the expensive Apple HomePod and Google Home Max. It can be used for stereo as well as a multi-room audio setup. Now, coming to the features, you can choo...
Popular Design News of the Week: December 7, 2020 – December 13, 2020
Apps, Best Of, building website, business, Compilation, creating a website, CSS, design, Freelancing, Google, google web designer, Graphic Design, Inspiration, internet design, News, responsive design, social media, Typography, Usability, ux design, web design, web design company, web designer, Web Development, web page design, website builder, website design, WordPress

Popular Design News of the Week: December 7, 2020 – December 13, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. Web Typography Rules: What You Need to Know  How Microsoft Crushed Slack  Graphic Design Trends for Social Media in 2021  UX Christmas  Traxr – Monitor Links with 100% Accuracy  Hexometer 2.0: Monitor Website Issues and Performance Actively  Designing Data Science Tools at Spotify  Cow Pilot – The Deadline Driven To-Do List  Roy – A Si...
Google App Actions Now Available to All Developers | by Tapaan Chauhan | Dec, 2020
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Google App Actions Now Available to All Developers | by Tapaan Chauhan | Dec, 2020

The main focus of the previous Google Assistant Developer Day was firmly not smart speakers. While keen presentations were referred to a few times, and there are new highlights for account connecting and adaptation, the vast spotlight was Google Assistant on the cell phone.Video credit: GoogleThat emphasis on a “digital assistant that moves without you during the day” drives straightforwardly to utilizing Google Assistant more on the cell phone. The primary new highlights presented for engineers were App Actions, which are currently accessible to all designers. Application Actions developed at Google I/O in 2019 and have been available on a restricted premise. Google first made 20 built-in intents for four industry verticals, including finance, transportation, food and drink, and wellbe...
How to Make Google Slides Timeline Template: Step-by-Step Instructions
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How to Make Google Slides Timeline Template: Step-by-Step Instructions

They say that a ‘picture is worth a thousand words’. This holds particularly true if you need to present a series of events in a logical manner. For this purpose, take advantage of building a Google Slides timeline template.In fact, building a chronology from scratch may be a pretty time-consuming task for a newbie. Moreover, even if you work hard on it, it’s still likely to look less polished than professional designs. That’s why it makes perfect sense to create your timeline using a Google Slides theme. This will save you time designing a custom timeline and provide a sound basis for your upcoming presentation. Are you eager to learn more about working with Google Slides? Then, check out our ultimate guide. How to Make Google ...
Popular Design News of the Week: December 14, 2020 – December 20, 2020
Apps, Best Of, building website, business, Compilation, creating a website, CSS, design, Fonts, Freelancing, Google, google web designer, Graphic Design, Inspiration, internet design, News, responsive design, social media, Typography, Usability, ux design, video, web design, web design company, web designer, Web Development, web page design, website builder, website design, WordPress

Popular Design News of the Week: December 14, 2020 – December 20, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. The Best Design Tool of 2020 is not What You Expect  14 Top Design Trends to Watch Out for in 2021  UI Trends for 2077  Firefox was Always Enough  Wavelry – Create & Customise Wavey Svg and Png Backgrounds  Design Documentation  The Best 25 Black and White Web Design Inspiration  2020 Design Tools Survey  Web Design in 2021 – What t...
How to Create a Google Data Studio Dashboard : Social Media Examiner
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How to Create a Google Data Studio Dashboard : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
Some early observations on the Google December core update
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Some early observations on the Google December core update

Some early observations on the Google December core update Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.ve...
Google, YouTube add user controls to limit alcohol, gambling ads
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Google, YouTube add user controls to limit alcohol, gambling ads

Google, YouTube add user controls to limit alcohol, gambling ads Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue...
Brand reputation and the impact of Google SERP selections
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Brand reputation and the impact of Google SERP selections

Brand reputation and the impact of Google SERP selections Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.versi...
5 Basic On-Page SEO Factors that Will Get You Ranked on Google
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5 Basic On-Page SEO Factors that Will Get You Ranked on Google

December 22, 2020 John Vuong Online marketing, SEO Learn On-page SEO core elements that you need to tweak on your website to increase your chances of ranking highly on Google’s search results pages. To make it easier for your customers to find you after performing a Google search, it’s essential to clinch a top spot on Google’s search engine results pages. And one way to boost your ranking is through on-page SEO. On-page search engine optimization is the method of optimizing ...
Google algorithms vs Google penalties, explained by an ex-Googler
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Google algorithms vs Google penalties, explained by an ex-Googler

Google algorithms vs Google penalties, explained by an ex-Googler Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0...
How to Set Up Google Analytics: A Step-by-Step Guide
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy

How to Set Up Google Analytics: A Step-by-Step Guide

Knowing how to set up Google Analytics is the first step to understanding:Who your website’s visitors are What content they want to see from your business How they behave when browsing your siteThe best part? Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. However, setting up Google Analytics can be hard (to put it mildly). Luckily for you, we have a step-by-step guide for digital marketers of any level to easily and painlessly set up Google Analytics. Before we jump into how exactly to do that, let’s take a look at what makes Google Analytics so great.Bonus: Get a free social media analytics report template that shows ...
Google confirms passage indexing is not yet live
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Google confirms passage indexing is not yet live

Google confirms passage indexing is not yet live Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0...
Google Search Console brings back request indexing tool
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Google Search Console brings back request indexing tool

Google Search Console brings back request indexing tool Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.versi...
Google services were down including Google Ads, Google Analytics, Search Console & more
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Google services were down including Google Ads, Google Analytics, Search Console & more

Google services were down including Google Ads, Google Analytics, Search Console & more Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments...
How to Analyze Site Visitor Engagement With Google Analytics Reports : Social Media Examiner
facebook, facebook marketing, Google Analytics, How To, Social Marketing Strategies, social media, social media marketing

How to Analyze Site Visitor Engagement With Google Analytics Reports : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
Alan Rabinowitz’s Google ranking & online reputation management tips
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Alan Rabinowitz’s Google ranking & online reputation management tips

Video: Alan Rabinowitz's Google ranking & online reputation management tips Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.pu...
Google Maps local listing now showing web search results
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Google Maps local listing now showing web search results

Google Maps local listing now showing web search results Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!...
Google to move the Structured Data testing tool to schema.org
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Google to move the Structured Data testing tool to schema.org

Google to move the Structured Data testing tool to schema.org Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n...
Google My Business to Log Recent Customer Calls
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Google My Business to Log Recent Customer Calls

Google My Business is working on a new feature that will allow businesses to see recent customer calls triggered from search results.Google is notifying business owners about this upcoming feature via the GMB. The notification can be seen below:Call history notification in Google My BusinessClicking on Try it out prompts a message saying “You’ll be notified when this feature is available.”AdvertisementContinue Reading BelowCall history in Google My Business is clearly in the early stages of development. But there’s a help page already published where users can learn more about the feature before it launches.Clicking on Learn more links to a help page that reads:“You can use call history to keep track of phone calls from your customers on Google Search and Maps. Your calls are all in one...
What You Need To Know About Google Local Services Ads
googe optimize, google optimization, google seo, Local SEO, PPC, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What You Need To Know About Google Local Services Ads

Google’s Local Services ads (aka LSA, Google Guaranteed ads, Local Services by Google, Google Local Services) is a pay per lead advertising platform that has expanded across the United States, and in Canada (excluding Quebec) but limited to 4 business categories. Below is a list of the eligible business categories Google has set for Local Services ads. Nationwide CategoriesAppliance repair services Bankruptcy law services Business law services Carpenter services Carpet cleaning services Cleaning services Contract law services Countertop services Criminal law services Disability law services DUI law services Electricians (available in Canada) Estate lawyer services Family law services Fencing services Junk removal services Financial planning services Flooring services Foundation...
Is COVID-19 the End of “Google As Your New Homepage”?
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Is COVID-19 the End of “Google As Your New Homepage”?

Like my post? Please share! Over the years, we’ve seen Google add so much stuff to the search results that we’ve concluded Google doesn’t even want searchers to click through to your website, because (Google assumes) everything people want to know is right there in the search results.  Some smart people in the local-search space have called that slow transformation “Google as your new homepage.”  Who needs to see your homepage when Google can save people a click or tap? As with so many other things, COVID-19 will probably change that.  At least in the crazy world of search, it seems the big lesson is: we still need to click. Google’s local search results are affected by the disruption and (to a lesser extent) contribute to it.  In the long haul, that may us a little less reliant on them...
How to Completely Optimize Your Google My Business Listing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Completely Optimize Your Google My Business Listing

Google My Business (GMB) is a free tool from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities.Seasoned SEO professionals use GMB listings to leverage a location-based strategyCreating a GMB listing is the first step to local search success.And for good reason.GMB offers the greatest impact for brands seeking local exposure.A feature like Google’s Local Search emphasizes the need for a GMB listing for both new and established businesses.It gives a list of businesses nearby and a lot of information needed to find a specific business like:Business address.Business hours.Category.Reviews.Google’s Knowledge Graph also utilizes verified Google My Business information.AdvertisementContinue Reading BelowIt helps gener...
Google Ads moves campaign goal metric
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Ads moves campaign goal metric

Google Ads moves campaign goal metric Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[...
Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB

Meh, Links: A process for identifying local links that generate customers, leads, and search visibility Gyi is well known in local search circles for his catch-phrase “meh, links” which is the most succinct way of saying,“All other SEO factors considered, it’s probably the links that are making the difference in why one business is outranking another”You will hear a lot from people within the industry that “links are way oversold, all you’ve got to do is create great content, fix your site, incorporate searcher intent, create for users, add Schema…” Yes, all of that is important… BUT the difference maker is the links. Re-frame your mindset around local link building, especially in competitive verticals.  It’s time to correct your myopic view on link building and stop thinki...
Google temporarily disables issue validation in Search Console
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Google temporarily disables issue validation in Search Console

Google temporarily disables issue validation in Search Console Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;...
Google Expands Live Busyness Information to More Places
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Google Expands Live Busyness Information to More Places

Google’s live busyness information is expanding to cover more types of places, and becoming a prominent fixture in Google Maps.Live busyness information is a feature Google launched back in 2016 which informs searchers of how busy a place is expected to be at a given time.The data is typically surfaced when people look for a specific place in Google Search or Maps.Going forward, live busyness information will be displayed in Google Maps even when people aren’t looking for anywhere specific.In addition, Google is expanding its coverage of live busyness information to millions of places around the world.Here’s more about each of these updates which are sure to change how people interact with local search.Live Busyness in MapsThe pandemic has transformed live busyness into an essential too...
How to get started in Google Analytics 4
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How to get started in Google Analytics 4

How to get started in Google Analytics 4 Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=...
How to Create Location Landing Pages that Convert & Local SEO Reporting with Google Tag Manager
googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create Location Landing Pages that Convert & Local SEO Reporting with Google Tag Manager

How to Create Location Landing Pages that Convert & Local SEO Reporting with Google Tag Manager - Whitespark That’s a wrap for Day 3 and our Local Search Summit is now complete!  Our last day included talks on reputation management, Local Services Ads, LinkedIn partnerships, analytics, link building, spam-fight...
Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings

Posted Dec 8, 2020 by Joy Hawkins In September 2020, Google rolled out Local Services Ads (LSA) to lawyers across the United States.  The rollout happened fast and since lawyers generally focus a lot on marketing, we weren’t surprised to see so many law firms sign up for the platform very quickly. I have heard many people ask if Local Services Ads (LSA) are essentially stealing clicks that would have otherwise gone to the local pack results (Google My Business listings) if the ads weren’t present.  We wanted to see what the data is telling us so far. Methodology In this case study, we look...
Google December 2020 core update is now fully rolled out
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Google December 2020 core update is now fully rolled out

Google December 2020 core update is now fully rolled out Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.vers...
What is a Google Guaranteed GMB Listing? How Do I Upgrade my Profile to get the badge?
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What is a Google Guaranteed GMB Listing? How Do I Upgrade my Profile to get the badge?

More importantly, from a consumer perspective the Google Guarantee acts as protection from poor quality of service, up to a lifetime maximum of $2,000. So if you hire a business and the work quality is extremely low and you can’t resolve it with the business, you can submit a claim to Google.  How much does it cost to upgrade your GMB profile? Google advertises Google Guaranteed upgraded business profiles for $50USD/month and is subscription based, so if you cancel – bye bye badge.  What are the add-ons that are included? Google mentions additional add-ons in their advertisement within the GMB dashboard, these include recorded phone calls and dedicated support. Enabling the upgrade creates a Local Services Ads account, so this will likely utilize the same interface as LSA offers to ...
How do I Contact Google My Business Support?
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How do I Contact Google My Business Support?

Posted Dec 14, 2020 by Joy Hawkins Updated June 29, 2020 If you’re looking in your Google My Business dashboard and no longer seeing a call button, you’re not alone, many in the local SEO industry have been frustrated by the recent changes in how to contact GMB support.  Over the last few months, Google My Business has consolidated virtually all of their support contact forms into one single form. As of today, the only way to contact GMB support is through this form. Alternatively, you can still find that same form inside the GMB dashboard, which we will outline below. Email Finding email ...
How to Recover a Google My Business Listing
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How to Recover a Google My Business Listing

September 10, 2020 John Vuong Business advice, SEO Google My Business is a crucial marketing tool for most small businesses, and if it’s not working you’re losing customers. If you’ve received an email or discovered that your account is suspended, getting it resolved quickly is a top priority. Fortunately, there are steps you can take to get your listing turned back on so businesses can resume as normal.Why Is My Listing Suspended?While you’ll get a notification that your...
Google Local Services Reviews Not Showing in Google Maps? Why That Happens and What to Do
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Google Local Services Reviews Not Showing in Google Maps? Why That Happens and What to Do

Like my post? Please share! Many businesses use Google’s Local Services Ads (AKA “Google Guaranteed”) program to show up at the very top of the local results – above all the other ads, and above the local map (AKA the 3-pack).Local Services Ads (LSAs) are still not an option for every business, and they’re not a good option for everyone, but they often earn their keep for the businesses that do use them – if my clients’ experiences are good indicators.  By which I mean people see the ads, click on them, and in some cases become customers.  (If you’d like to know more, Tom Waddington did a great overview of LSAs.) Google even makes it extra easy to ask customers for reviews: Google gives you a special “write a review” link (different from the Google My Business one) and encourages you ...
2020 Holiday Guide to Google My Business
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2020 Holiday Guide to Google My Business

This year, the holidays will look very different for most of us. The pandemic has affected us all in different ways and its effects are far reaching across economies and consumer habits. Here at Whitespark, we love local businesses and strive to create useful free resources for small businesses owners and marketers on this blog. We know this has been a challenging year for you, your families, and your business. We wish you and yours a happy holiday season! Adapting Your Holiday Sales Strategy for COVID-19 According to Google’s latest consumer trend report, half of U.S. shoppers say the pandemic will affect how they’ll shop for the holidays this year. Shopping locally is more important than ever – but everyone’s looking for a deal. What’s a small business to do? We’ve created a ne...
Can I Stop People From Adding Images to My Google My Business (GMB) Listing?
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Can I Stop People From Adding Images to My Google My Business (GMB) Listing?

Posted Dec 14, 2020 by Yan Gilbert In most scenarios, businesses cannot block people from uploading photos to your GMB listing via the “upload to public” feature.  The one exception to this is if the business is getting slammed with tons of inappropriate photos from users due to a public media incident.  For example, the stone supplier referenced in this article had the ability to add a photo disabled after users uploaded tons of statues of genitalia after the social media scandal.If a public user has uploaded an image you would like it removed from your listing, and...
When Can Google Maps / GMB Content Cause Google Ads Disapprovals?
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When Can Google Maps / GMB Content Cause Google Ads Disapprovals?

Like my post? Please share! Any restricted terms that find their way into your website’s source code can cause Google to disapprove your Google Ads (AdWords) ad – even if you didn’t personally add that content to your site.  That’s the short answer. “Banned” terms that show up on your Google My Business page (like in your description) or on Google Maps (in the form of Google reviews) won’t prompt Google to pull your ads, as long as that content stays on your GMB page(s) or in your reviews.  You run into trouble only if a person or piece of software puts even one of those restricted terms onto your site.   By the way, I find it tiresome to call them “restricted terms” or “disallowed content” or whatever constitutes Google’s huge no-fly list of search terms in AdWords.  So from now on I’l...
Google releases Google Ads Editor v1.5
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Google releases Google Ads Editor v1.5

Google releases Google Ads Editor v1.5 Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=...
Local SEO Workflows to Better Manage Your Google My Business Listing
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Local SEO Workflows to Better Manage Your Google My Business Listing

Want to learn how to keep returning customers engaged and convert new customers through your Google My Business listing?On October 28, I moderated a Search Engine Journal webinar sponsored by SEMrush and presented by Ross Tavendale, Managing Director at Type A Media.He walked through some simple workflows that small business owners can start doing today in order to work smarter with their Google My Business (GMB) listing.Here’s a recap of the presentation.Running a small business is hard.Often, as the owner of a small business, you are in charge of HR, finance, operations, sales, marketing and a million other things.In today’s fast-paced environment, if you’re just standing still and maintaining the status quo, that actually means that over time your business will experience attrition a...
Who Keeps Updating My Google My Business Listing?
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Who Keeps Updating My Google My Business Listing?

Posted Dec 14, 2020 by Nikki Brown We often see posts on the Local Search Forum from people wondering why business details on their Google My Business (GMB) listings (name of the listing, categories, business hours, phone number, etc.) have changed without their knowledge or consent. Unauthorized changes on GMB (no matter how minor they seem) can lead to major issues with ranking and tracking.  It can also show customers the wrong information about your business. The best way to make sure you’re sending the right message to your clients on GMB is to monitor your listings for unauthorized e...
Google uses augmented reality to let users try on cosmetics
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Google uses augmented reality to let users try on cosmetics

Google uses augmented reality to let users try on cosmetics Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.ver...
How to Create Google My Business Posts That Get Results
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How to Create Google My Business Posts That Get Results

Having a Google My Business (GMB) profile is one of the best ways to get attention for your local business and boost your rankings.With so many features, working with GMB can get overwhelming.One feature worth using: Google My Business Posts.Posts give you the ability to promote your brand, services, products, events, and offers.GMB posts are displayed at the bottom of your Google My Business Knowledge Panel and are a great way to show off what your business has to offer.Get Familiar with the GMB Posts PolicyCreating posts are fairly easy to do, but before you make posts, it’s important that you are familiar with Google My Business Posts content policy.You want to make sure that you know what is and what isn’t cool when it comes to posts.If you violate GMB posts policies, your post will...
Everything You Need to Know About Google My Business Posts
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Everything You Need to Know About Google My Business Posts

Image/Video: You can choose to represent your event with an image, GIF, or a 30 second video (max upload size is 100 mb). You can add up to 10 photos or videos. The image above is a perfect example of when a post photo doesn’t fit the ideal dimensions, and a black background appears from using the built in photo editor. Event Title (Optional): You can use up to a maximum of 58 characters (with spaces) for your title. If you are using all of the allowable characters, some of the text will get cut off in the thumbnail preview (more on that below). It’s not mandatory to add a title, but if you do add one your post will stand out in search results and the title will be bold. Currently you can’t manually bold any  text in posts, and so having a title does make it pop more. Event Details:...
How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]
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How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]

Posted Dec 14, 2020 by Colan Nielsen What is Keyword Stuffing? Keyword Stuffing is the practice of adding keywords to your name in Google My Business to help it rank higher.  It’s still a very common practice in Local SEO because it gives you a ranking advantage on Google Maps and in the 3-Pack. The study that came out from Local SEO Guide as well as the Local Search Ranking Factors confirms that having keywords in the name of your Google My Business (GMB) listing does help it rank higher.A seriously legit looking business name. #StopCrapOnTheMap pic.twitter.com/GJLFacma4t — Joy Hawkins ...
Google accused of colluding with Facebook and abusing monopoly power in new lawsuit
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Google accused of colluding with Facebook and abusing monopoly power in new lawsuit

Google accused of colluding with Facebook and abusing monopoly power in new lawsuit Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n....
Google Maps Rolls Out 4 New Features
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Google Maps Rolls Out 4 New Features

Google Maps has four new features to improve the experience for users as well as businesses who use the platform to reach customers.Here’s a look at everything new in Google Maps and how it can be useful to you.Messaging From Maps & SearchTo facilitate easier communication between businesses and customers, Google is bringing messaging capabilities to Maps and Search.Businesses with a verified profile can now message with customers directly from the Google Maps app. Messages from customers will appear in the business messages section in the updates tab.Messaging can be turned on or off from the settings panel of the Google Maps and Google My Business apps.Google will soon be adding the ability for businesses to see and respond to customers on desktop by adding messages directly in Se...
How Proximity Impacts Localized Google Organic Results for Law Firms
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How Proximity Impacts Localized Google Organic Results for Law Firms

Posted Dec 14, 2020 by Colan Nielsen Two Keywords, One City, 72 Postal Codes, Five Different Law Firms Earlier this year Juris Digital released a great case study on How Proximity Impacts Law Firm Rankings in Google’s Local Pack. This was one of the most insightful studies that came out in 2018 and totally changed how we analyzed our clients rankings moving forward. We wanted to do a case study in the spirit of the Juris Digital study but focusing on the localized organic results instead of the 3-Pack results. Given that the localized organic algorithm is separate from...
Next-Level Google Maps Spam-Squashing Moves
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Next-Level Google Maps Spam-Squashing Moves

Like my post? Please share! This is an unofficial sequel to my February 2019 post called “Google Maps Spam Patrol: Why You Need to Do It, and 10 Tips to Make It Doable.”  In that post I explain why you should keep your competitors’ Google Maps / 3-pack spam (or honest mistakes) from spinning out of control.  As I often tell my clients, if your competitors want to outrank you in the local search results, you might as well make them work for it and do it fair and square.   If you’re not too familiar with the idea and practical SOPs of spam patrol – or spam-fighting, spam-hunting, or whatever  you’d like to call it – you’ll probably want to take a few minutes to read that post (and maybe this one and this one). Now, if you’re clear on why and how to do Google Maps spam patrol, and maybe ...