Tuesday, December 7Digital Marketing Journals

Tag: Ways

11 powerful ways how WhatsApp chatbots are helping in healthcare! | by Engati | Dec, 2021
4Dec By EngatiNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-healthcare, chatbots, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, healthbots, healthcare-technology, robot chat, whatsapp-chatbot

11 powerful ways how WhatsApp chatbots are helping in healthcare! | by Engati | Dec, 2021

The healthcare industry has been under immense pressure over the past couple of years and needs to embrace digital transformation as much as possible to scale up and provide healthcare services in a better manner. So, how do they do that? How can the healthcare sector improve customer satisfaction? The answer, to a great extent, lies in reaching patients over the app they use 23 times a day and automating conversations right there. How do they do that? By deploying WhatsApp chatbots for healthcare.1. Assessing symptomsYour patients can chat with your healthcare chatbot on WhatsApp to self-report their symptoms and get a diagnosis. This is not intended to replace doctors or healthcare professionals in any way, rather, these bots are meant to supplement them and help them work more effect...
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Is Your Website Safe? 5 Ways to Boost Security
12Nov By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Is Your Website Safe? 5 Ways to Boost Security

As a small business owner, you know that having a website is essential to your success. It’s your most important digital asset, and a properly optimized website can bring you to the attention of ideal customers when they’re most ready to buy. However, if your website is not safe, no one will contact you — not just through your website, but at all. A company with a compromised website is one that is seen as irresponsible and unprofessional.  Fortunately, there’s a lot you can do to keep your website safe and your customers comfortable. Here are four ways to boost your website security. Choose a High-Quality Website Host A website host runs the computers and servers that are required to keep your website online. One of the ways hackers can compromise your site is by attacking the host and...
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8 Ways to Promote Your Website
2Nov By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

8 Ways to Promote Your Website

Your business website is one of the most important assets your company has. The right website will present your company as authoritative and in touch with the problems your ideal customer has, while also educating visitors about your products and services and encouraging them to buy. Essentially, a great business website is the best salesperson you don’t have to pay a salary to. This is why you want to ensure all of your ideal clients find it and engage with your content! Wondering how to promote your website online? There are a lot of options, but these are 10 of the best. Create and Share ContentOne way to draw traffic to your website is to give your ideal audience something to read or watch there. This means creating content that is relevant to your company and your customers’ need...
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7 Ways to Promote Your Business Online
2Nov By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways to Promote Your Business Online

Today, starting a business is almost the easy part. You can set up a high-quality website and register a business name, and begin providing products and services right away. The tough part isn’t starting the business, it’s getting attention from your ideal customers. The market in every industry is very competitive and crowded, and consumers get thousands of advertising messages every day. Fortunately, there are ways you can promote your business online and stand out from competitors. Let’s look at 10 effective strategies. Create a Social Media CommunityAs of 2021, Canadians spend an average of 1 hour and 46 minutes on social media each day. In addition, 91% of Canadians use the internet regularly. That means taking advantage of social media communities is a great way to promote your ...
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8 Ways To Drive Local Business In Competitive Markets With Search
26Oct By Marshall NymanNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

8 Ways To Drive Local Business In Competitive Markets With Search

Local search marketing is key for any location but when faced with a competitive market, it’s essential that you have strategies to help you stand out.The closer the user is to a location, the more likely it will rank. However, in denser areas, a location will face more competition.By accelerating efforts around Google My Business (GMB) and location page management, a location’s relevance and prominence can increase a business’s rankings resulting in increased local visibility, especially in competitive markets.In this post, we will break down strategies for both GMB and location pages to drive more local business.How Google Ranks Local ResultsGoogle states that “Local results are based primarily on relevance, distance, and prominence.”Relevance is how applicable the result is to what s...
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5 Ways SaaS Companies Can Excel With Digital Marketing
10Oct By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways SaaS Companies Can Excel With Digital Marketing

Running a software company is a challenge, and one of the biggest obstacles you face is how to get your name known when there’s so much competition.  The good news is that with the right digital marketing strategies, SaaS companies can build their brand, attract new customers, and grow their business. Are you ready to learn how to succeed? Let’s dive into five ways SaaS companies can excel with digital marketing. 1. Take Advantage of SEOSEO for SaaS B2B companies is essential if you want to grow your business without shortening your runway significantly. Many marketing strategies are very capital-intensive, and it doesn’t have to be that way. When you have excellent SaaS SEO, you can turn your website into a 24/7 salesperson. The right optimization and keywords will help you capture l...
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4 Ways to Make Your SaaS Website Work Hard For You
9Oct By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Ways to Make Your SaaS Website Work Hard For You

You work hard to create assets for your SaaS business, including your website. The goal, of course, is to have these assets work hard for you. A great SaaS website can bring in ideal customers 24/7, build your brand, and more. But it only works hard if you design it to do so. The right web design and SaaS SEO is essential if you want to grow your business. Here are four ways to design your website to work hard for your SaaS business. Write With the Customer in MindWe see three common mistakes when it comes to SaaS website content. The first is that it can be full of technical language that customers struggle to understand. B2B content is often more technical than consumer-focused information, but that doesn’t mean it needs to be confusing. After all, even in B2B, the reader is still a...
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5 Ways Email Virtual Assistants Elevate Customer Shopping Experience | by Enterprise Bot | Sep, 2021
30Sep By Enterprise BotNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, conversational-ai, creating chatbots, customer-engagement, customer-experience, customer-service, email-automation, robot chat

5 Ways Email Virtual Assistants Elevate Customer Shopping Experience | by Enterprise Bot | Sep, 2021

Have you witnessed the rapid growth of digital shopping assistants post-pandemic, across voice, email, or chat?No doubt, email is till date one of the most popular channels for customer service. Though new digital channels have emerged, more than 60% of customers still prefer utilizing emails and webforms to get in touch with enterprises. It is anticipated that email use will rise by 2 to 3% every year through 2023.There’s no ambiguity that COVID-19 has changed buyer conduct and brought about many difficulties for retailers. Most consumers today look forward to online shopping for everything instead of visiting brick-and-mortar stores. As online retail and ecommerce sales are growing by leaps and bounds, how do you keep up with the high influx of customer emails?As indicated by a 2019 r...
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5 Ways Working With A SaaS SEO Agency Can Help Grow Your Business
29Sep By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways Working With A SaaS SEO Agency Can Help Grow Your Business

Over the last decade, SEO has become a very important part of the digital marketing world. At this point, if you aren’t doing SEO (and doing it right), you’re at risk of being left in the dust by your competitors.  Implementing SEO into your marketing strategy can help improve your businesses’ online reputation and generate more traffic to your website which can ultimately result in more sales. However, if you’re not an experienced SEO professional, you may not be seeing the kinds of results you want.  By working with a SaaS SEO agency, you can set yourself up for success. A good agency will help improve your company’s online presence and put you in a position to bring in more customers. Keep reading to learn five ways a SaaS SEO agency can help grow your business.  Gives You Time To Wo...
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What is Instagram Direct? 6 Ways to Do Business & Drive Sales with Instagram Direct Messages
20Sep By Ash ChapmanNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

What is Instagram Direct? 6 Ways to Do Business & Drive Sales with Instagram Direct Messages

Have you heard of Instagram Direct, but you’re not sure what it is or how to use it?Then you’re in the right place.If you’re using Instagram to grow your business, it’s super important that you understand how to use Instagram Direct. That’s because Instagram Direct is the official messaging system from Instagram…and according to Facebook, 65% of users are more likely to buy from a business they can message.Think of it this way: Instagram has over 1,000,000,000 monthly active users, and over 80% of them follow at least one business account. That means that making it easy for users to get in contact with you is crucial to growing your business online. Because of this, it’s more important than ever that business owners understand Instagram Direct, use it to its ...
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5 Ways to Know You’ve Found a Great Web Design Firm
8Sep By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

5 Ways to Know You’ve Found a Great Web Design Firm

There are a lot of companies out there that offer web design services, but it can be difficult to know which one is going to meet your needs. Unfortunately, it often isn’t until you’ve already invested quite a lot of money that you discover the company isn’t high-quality. How can you avoid wasting money on poor services? You just need to know the signs of a great web design firm. If you see these five things, you can move forward with confidence. The Web Design Firm Knows Small BusinessesSmall businesses have unique needs, and not every web company knows how to meet them. That’s why it’s important to work with a web design firm that has a lot of experience with small and medium-sized businesses.  The last thing you want is to be an afterthought for a design company that focuses on lar...
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5 Ways to Take Your Small Business Marketing to the Next Level
3Sep By CallRailNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make ...
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7 Ways to Improve Local SEO & Attract New Business
29Aug By Helen PollittNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways to Improve Local SEO & Attract New Business

Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack.In this column, you’ll find seven ways to improve local SEO, build local visibility, and win over new customers.Top Ways to Improve Your Local SEOKeep an Eye on Your Competitors’ Google My Business Q&As.Tweak a Google Product Listing to Get It More Exposure.Use Google’s Business Messages While You Can.Update Your GMB with All Relevant Newly Available Attributes.Join Local Marketplaces and Forums.Don’t Neglect Other Search Engines.Keep an Eye on Your Reputation.1. Keep an Eye on Your Competitors’...
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5 Ways to Boost Your SEO With Third-Party Reviews
28Aug By Marshall NymanNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Ways to Boost Your SEO With Third-Party Reviews

Third-party reviews offer invaluable insight from an unbiased perspective on your business. They also instill trust with potential customers, which may help guide their decision to purchase your product or service.In fact, nearly half (42%) of internet users in the U.S. cite reviews from other customers as a feature that would most increase their likelihood of buying a product.When compared to first-party reviews, third-party reviews can also appear more credible to a searcher. After all, a business is unlikely to publish negative reviews on its website.Whether you’re looking to convert searches into sales or improve your search ranking, focusing on enhancing your reviews’ search engine optimization (SEO) efforts can achieve both. Reviews are a heavily weighted local search ranking fact...
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5 Ways to Boost Your SEO With Third-Party Reviews
23Aug By Marshall NymanNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Ways to Boost Your SEO With Third-Party Reviews

Third-party reviews offer invaluable insight from an unbiased perspective on your business. They also instill trust with potential customers, which may help guide their decision to purchase your product or service.In fact, nearly half (42%) of internet users in the U.S. cite reviews from other customers as a feature that would most increase their likelihood of buying a product.When compared to first-party reviews, third-party reviews can also appear more credible to a searcher. After all, a business is unlikely to publish negative reviews on its website.Whether you’re looking to convert searches into sales or improve your search ranking, focusing on enhancing your reviews’ search engine optimization (SEO) efforts can achieve both. Reviews are a heavily weighted local search ranking fact...
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7 Ways to Improve Local SEO & Attract New Business
5Aug By Helen PollittNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways to Improve Local SEO & Attract New Business

Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack.In this column, you’ll find seven ways to improve local SEO, build local visibility, and win over new customers.Top Ways to Improve Your Local SEOKeep an Eye on Your Competitors’ Google My Business Q&As.Tweak a Google Product Listing to Get It More Exposure.Use Google’s Business Messages While You Can.Update Your GMB with All Relevant Newly Available Attributes.Join Local Marketplaces and Forums.Don’t Neglect Other Search Engines.Keep an Eye on Your Reputation.1. Keep an Eye on Your Competitors’...
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5 Ways to Take Your Small Business Marketing to the Next Level
5Aug By CallRailNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make ...
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5 Ways to Take Your Small Business Marketing to the Next Level
22Jul By CallRailNo Comments
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make ...
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What Do Hidden Likes on Instagram Mean for Brands? 3 Ways to Boost Traffic and Sales — Even Without Likes
21Jul By Ash ChapmanNo Comments
best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, instagram chatbot, Instagram Marketing, robot chat

What Do Hidden Likes on Instagram Mean for Brands? 3 Ways to Boost Traffic and Sales — Even Without Likes

It’s been over a month since “hidden likes” options on Instagram rolled out to all Instagram users. Has the brand account you manage noticed a change?First, what are hidden likes? In April, Instagram gave users the option to show or hide the like counts on their posts. Instagram’s move was made in an effort to decrease bullying on the platform and lead to a less pressurized experience. While that’s a great goal, actually hiding likes has led to some pretty mixed reviews.That’s because likes are Instagram’s currency. If you’re an influencer, or if you’ve used influencer marketing to boost your brand in the past, you understand how important it is to post content that people engage with. And if likes are gone, what will replace them?The good news is, there ...
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4 Ways Conversational AI Can Help Your University | by Haptik | Jul, 2021
18Jul By HaptikNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, conversational, creating chatbots, customer-experience, intelligent-automation, robot chat

4 Ways Conversational AI Can Help Your University | by Haptik | Jul, 2021

Every year, nearly 20 million students enroll in universities across the United States. Given how important the choice of a college can be for a person’s academic and professional career, students understandably have a lotof questions about majors, eligibility, tuition, campus life, faculty, and more, while going through the process of selecting a university. And as universities compete to get on board students who are the right ‘fit’, it is important for them to not only provide the right answers to prospective students’ queries but also to effectively communicate precisely what they have to offer.Colleges invest a lot of time and resources in engaging with prospective students — with US universities spending billions of dollars annually on admissions. But the COVID-19 pandemic has thr...
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How Many Followers Do You Need to Get Paid? 12 Ways to Get Paid on Instagram (Without Millions of Followers)
17Jul By Ash ChapmanNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

How Many Followers Do You Need to Get Paid? 12 Ways to Get Paid on Instagram (Without Millions of Followers)

How many followers do you really need to make money on Instagram?The answer might not be as much as you think. While you won’t make the rich list without several hundred million followers to your name, you can still get paid as a small-time influencer. If we’re being honest, you don’t even need the verification check — though it will help.So, without further ado: Here’s the run-down on how many followers you need on Instagram to get paid. GET NEW INSTAGRAM TOOLS FROM MOBILEMONKEYGrow Instagram followers and engagement with new tools for influencers, artists, brands and D2C businesses. Sign up to be the first to use tools that generate elite engagement via Instagram DMs.How many followers on Instagram do you need to get paid?Accordi...
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5 Genius Ways eCommerce Retailers Are Using Chatbots | by Ambit | Jul, 2021
11Jul By AmbitNo Comments
ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, customer-service, ecommerce, facebook bot, facebook chatbot, facebook messenger bot, retail, robot chat

5 Genius Ways eCommerce Retailers Are Using Chatbots | by Ambit | Jul, 2021

As more and more consumers shop online, businesses must find new and innovative ways to improve the buying experience for end customers.One way to do this is with AI chatbots.There is an overwhelming need in the eCommerce world today to automate and streamline tasks wherever and whenever possible. As customer demand increases, you want to make sure that your eCommerce business is doing everything possible to make sure that their interaction with your brand is a memorable one.Chatbots have been heralded as one of the best digital tools for customer service support. Retailers have found that they are also useful to increase eCommerce sales, drive customer engagement, and automate large volumes of customer enquiries.Want to know what some of the best eCommerce chatbot features in 2021 are?...
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21 Ways to Grow your Business with Chatbots in 2021 | by WotNot | May, 2021
8Jul By WotNotNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-design, chatbot-development, chatbot-for-website, chatbots, chatbots-for-business, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

21 Ways to Grow your Business with Chatbots in 2021 | by WotNot | May, 2021

Chatbots for business and website have been absolute game-changers in recent years. They are redefining the rules of business communication, thanks to the wonders of Artificial Intelligence.Chatbots for businesses or websites feature an in-built natural language machine learning technology. This technology equips a chatbot for the website to comprehend customer questions accurately. Thus, chatbots are capable of providing personalized shopping advice to every single customer they interact with.A 2019 survey reveals that twice as many buyers were willing to interact with chatbots as they helped provide useful product recommendations. The chatbot for website used by Nordstrom has a step-by-step item display system. It enables the chatbot to showcase products based on the buyer’s choice.Th...
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101 Ways to Get More Followers on Twitter
23Jun By [email protected] (Jagruti Bhargav)No Comments
facebook, facebook marketing, How-Tos, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

101 Ways to Get More Followers on Twitter

Twitter is a powerful social media platform for business. As per social media statistics 2021, 75% of B2B marketers use Twitter to drive engagement, grow their business, and build fruitful connections with their targeted audience.Between short attention spans and harsh competition, the road ahead is a bit difficult!However, it is still possible to create an engaging Twitter account that attracts authentic and loyal followers.Here are 101 practical and tested ways to increase followers on Twitter. Be ready to relish the best piece of the cake!Tweet Frequency 1Ensure to tweet often because it offers a short span of relevancy to your followers to get engaged. However, the question is, “what should be the time gap between two tweets?Well, there is no exact time interval available, but y...
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10 amazing ways chatbots can improve customer engagement in banking | by Engati | Jun, 2021
19Jun By EngatiNo Comments
ai bot, ai chat, ai chatbot, banking-bot, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-banking, chatbot-development, chatbots, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

10 amazing ways chatbots can improve customer engagement in banking | by Engati | Jun, 2021

The best service a bank can offer to its customers is one that’s meaningful, engaging, and personalized. Chatbots in banking have huge potential for customer engagement. It gives customers 24/7 access to support and banks can make great use of AI and improve customer engagement to enhance the experience and improve retention.In fact, you can easily measure the ROI of chatbots by conducting a survey, collecting feedback, and getting a sense of how happy and satisfied your customers are. All in all, we can say that customer engagement is crucial for every business. It is crucial in every domain that you visit and chatbot in banking is not far behind.These are promising numbers and show great credibility in AI. It clearly illustrates how chatbots can improve customer experience in the bank...
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How to Use Instagram’s NEW Instagram Influencer Marketplace to Grow Your Business – Plus 15 to Ways Launch Profitable Creator-Brand Partnerships
13Jun By Ash ChapmanNo Comments
best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, instagram chatbot, Instagram Marketing, robot chat

How to Use Instagram’s NEW Instagram Influencer Marketplace to Grow Your Business – Plus 15 to Ways Launch Profitable Creator-Brand Partnerships

Breaking news! Instagram is launching a “branded content marketplace” — aka, its very own influencer marketplace.It’s a smart move, since Instagram is a major player when it comes to influencer marketing. 87% of its users say influencers have inspired them to make a purchase, and 70% of shopping enthusiasts turn to Instagram to discover their next purchase. Brands report Instagram influencer marketing ROI is over 5X: $5.20 for every $1 spent on influencer marketing on Instagram.Likewise, influencers can expect increasing return on their services; Zuckerberg’s goal is for Instagram’s new marketplace to create a “creator middle class,” where small creators can monetize faster!So, whether you’re a brand looking to expand your reach or an influencer looking to snag ...
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7 Ways for Social Marketers to Avoid Social Media Burnout
13May By Katie SehlNo Comments
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

7 Ways for Social Marketers to Avoid Social Media Burnout

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently. How do you unplug when being plugged in is your job? Can you actually downward dog your way out of a downward spiral? Where do you schedule a “digital detox” into the daily grind?i'd be interested to know if the events of the past few years, especially 2020-present, have any other social media managers considering changing careers. i don't know how much longer i can do this. — amy b (@arb) January 7, 2021The need to address social media burnout is urgent as pressures mount, conditions worsen, and th...
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How to Sell B2B: Ways a Marketing Team Can Profit
10May By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Sell B2B: Ways a Marketing Team Can Profit

Even as B2B marketers breathe a sigh of relief from the peak of the pandemic's early disruption, for many, their work to recover and readjust is just beginning. Buyers are coming back, according to data released late last year from Google; in even better news, more than half of B2B buyers report COVID-19 won't have any influence over their software purchasing decisions. The picture isn't completely rosy, however. Although B2B buyers seem willing and eager to spend, marketers are struggling to keep up in the altered marketplace. Nearly half (45%) of marketers surveyed said their first foray into digital advertising happened during COVID-19—not exactly a simple time to launch untested campaigns into unproven channels.And though buyers may have spending p...
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3 New Ways Facebook is Helping Brands Manage Their Content and Communities
26Apr By Erica PerryNo Comments
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing

3 New Ways Facebook is Helping Brands Manage Their Content and Communities

April 19th, 2021 Marketing Erica Perry According to Facebook‘s recent State of Small Business Report, more than half (55%) of small businesses say they’re using digital tools to communicate with customers. On the heels of this research, the platform announced several new tools and features to help businesses connect with ...
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10 Effective Ways to Use Instagram Carousel Posts to Get More Followers
25Apr By Vince MagalineNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

10 Effective Ways to Use Instagram Carousel Posts to Get More Followers

Swiping left or ‘turning the page’ is practically built into our DNA. So it’s no wonder why Instagram carousel posts receive more engagement than any other type of content on Instagram. When humans start something, it’s natural for them to want to finish it. And when you’re just a few clicks away from the end of a carousel, finishing what you started is nearly irresistible.In fact, carousels outperform images and videos, reaching an average engagement rate per post of 1.92%, compared to 1.74% for images and 1.45% for videos.Our agenda for how to use Instagram carousel posts to grow your following includes:What is an Instagram carousel post? When to use Instagram carousel posts.An engaging Instagram carousel example. 10 creative ways to use Instagram carousel post...
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3 Effective Ways To Improve Your Site’s Carbon Footprint
23Apr By Ben MossNo Comments
building website, creating a website, eco design, environment, google web designer, green web design, internet design, seustainable design, sustainable web design, tech, web design, web design company, web designer, web page design, website builder, website design

3 Effective Ways To Improve Your Site’s Carbon Footprint

To mark Earth Day 2021, we’re looking at the ways you can reduce your site’s carbon footprint, while boosting performance, user experience, and SEO.At the dawn of the web-era, there was much focus on how environmentally friendly websites were: we’d chop down fewer trees, ship fewer products, and travel less for business. And because the web was small, any negative impact it had was relatively small. But the Internet’s no longer small, and neither is the impact it has on the environment. The average website uses 211,000g of CO2 per year, watching a video online outputs an estimated 0.2g of CO2 per second, and a single email can cost 50g of CO2. In the next four years, the tech industry as a whole may use up to 20% of the world’s electricity and be responsible for 5.5% of global CO2 ...
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6 Ways to Actually Track Social Media ROI| DigitalMarketer
21Apr By Shannon GoodellNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

6 Ways to Actually Track Social Media ROI| DigitalMarketer

Despite how great the latest marketing tech stack gets, it always feels like there’s room for attribution improvement.We’d know exactly how someone went from finding out about your brand to becoming a happy customer in a perfect world. But it’s not that easy. You know this by now, having realized that tracking social media ROI can be really difficult.Can you confidently say that you know your social ROI?If you said no, you’re with the majority of marketers trying to figure it out (including us!). Here’s what we’re doing to track social media ROI and *attempt* to get the right attribution.#1: Clicks to Website by SourceLet’s start with the basics of website visitors. When someone clicks on your website, they’ve engaged with your brand. They’ve shown a clear intere...
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10 wrong ways to use conversational AI for chatbots
10Apr By Kevin WhiteNo Comments
ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

10 wrong ways to use conversational AI for chatbots

Artificial intelligence algorithms are widely used in e-commerce. For example, when creating chatbots. Technologies provide automated, prompt, and high-quality solutions to customer problems. Accordingly, they help to increase sales.However, this is only relevant if chatbots are used correctly. Some mistakes completely negate the possibilities of technology. Today we will tell you about them. Find out 10 common mistakes companies make and how to fix them.https://pxhere.com/en/photo/158499710 wrong ways to use conversational AI for chatbotsInappropriate conversationsAn improperly programmed chatbot is capable of maintaining a conversation that is best terminated. For example, of an offensive nature. This happens when a chatbot is programmed to give standard “yes/no” answers without under...
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3 Ways Gen-Z is Empowering a Digital Economy
21Mar By Erica PerryNo Comments
facebook, facebook marketing, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing

3 Ways Gen-Z is Empowering a Digital Economy

March 15th, 2021 Marketing Erica Perry In partnership with Oxford Economics, Snapchat recently set out to explore the role of Gen Z in driving the post-pandemic recovery, digital economy, and their impact in marketing efforts and what this means for the industry at large. We’ll take a closer look at some of the themes and ...
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The Ultimate Crash Course for Best Ways to Follow Up with Customers
11Mar By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Customer Support Chat, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

The Ultimate Crash Course for Best Ways to Follow Up with Customers

If you’re a business owner or operator, you’ve likely thought to some extent (hopefully) about your relationship with your customers and clients. You’ve likely wondered about the best ways to follow up with customers as well as prospective clients. But maybe you’re tired of making follow-up calls to customers. Maybe you’re even wondering, “How do I follow up with a customer on the phone?”This little aspect of “following up” happens to be crucial in running a business successfully. The best ways to follow up with customers has to do with CRM (Customer Relationship Management). But maybe you’re perplexed and it’s daunting when you hear about things like Facebook messenger contact integrations.CRM And How It Relates To Best Ways To Follow Up With Custome...
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How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros
28Feb By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros

As a top Facebook Messenger solutions provider for marketers, it is practically our duty to teach the budding digital marketers out there the basics of how to chat on Facebook.Send a message to your friend, colleague, or prospect with the most popular and active chat apps. Make it private, a DM, or group chat, it has never been easier to instantly connect with people, which will make life easier for marketers and business owners.This article is your easy-to-follow guide on how to use the most popular chat apps.After you understand some of the essential Facebook Chat and Messenger features and how to best utilize them, you will enter a whole new world of possibilities.At the end we will wrap it up by exploring how to tie it all together with the game-c...
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Best Ways of Making Money with Alexa Skills | by Ipervox | Feb, 2021
24Feb By IpervoxNo Comments
ai bot, ai chat, ai chatbot, alexa-developer, alexa-skills, amazon, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, monetization, robot chat, voice-assistant

Best Ways of Making Money with Alexa Skills | by Ipervox | Feb, 2021

The effectiveness of Alexa–Amazon’s digital assistant–depends on the skills Alexa has to offer. These Skills are mostly the third-party capabilities built by developers. The Alexa Skills count keeps rising every day, which nowadays has gone over 200 000 available ones worldwide.The smart speaker market in the US is dominated by Amazon Alexa, accounting for more than 70% of all sales. This leads to promising long-term prospects for the device.Recognizing these facts, have you ever considered making money with Alexa Skills?This question goes not only for an Alexa Skill developer but also to businesses and Sellers.Of course, we can all agree that every new emerging technology has given ways to many companies to make a profit from them. In this case, Alexa Skills make no exception.Some of t...
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7 Ways to Design Your Instagram Grid Layout Like a Pro
20Feb By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

7 Ways to Design Your Instagram Grid Layout Like a Pro

Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead. Welcome to The Grid. Lined up neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a user’s soul… or at least their content strategy. And Instagram power users know just how to work this viewpoint to their advantage, with artfully planned posts that, together, create a gorgeous Instagram grid layout. If you haven’t thought about what your own rows of squares add up to, it’s about time. Here’s all you need to know about building an attention-grabbing Instagram grid to grow your following and engagement.Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifull...
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All of the Ways to Access Facebook Messenger and Engage More Customers
17Feb By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

All of the Ways to Access Facebook Messenger and Engage More Customers

Whether you have a Facebook account or not, you want to access Facebook Messenger to reach the 1.3 billion active monthly users, don’t you? If you are a business owner or involved in any sort of sales, Facebook Messenger is a massive online sales channel to directly reach and engage with any target audience. That all sounds great, but what if you don’t have or want a Facebook Business Page?There are a lot of reasons to want to access Facebook Messenger via alternative routes. There are also a lot of different ways to access Facebook Messenger. Some people prefer using the Facebook Messenger desktop app to chat. In contrast, others want nothing to do with Facebook and choose to use Messenger solo on their phone (yes, there is a way to access the Facebook Messe...
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10 Ways Chatbots are Driving Digital Transformation | by Ashok Sharma | Feb, 2021
3Feb By Ashok SharmaNo Comments
ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot-development, chatbots, chatbots-for-business, conversation with ai, creating chatbots, robot chat

10 Ways Chatbots are Driving Digital Transformation | by Ashok Sharma | Feb, 2021

SourceThe digital transformation wave has significantly changed our life. It has made us smarter and now we have started focusing on productivity over profit. We no longer want to waste our time on trivial yet time-consuming things. Instead, we have started automating them and shifting our focus towards things that matter.As a part of this initiative, chatbots have become an incredible part of the corporate culture. You will be surprised to know that over 87% of corporate communications are handled by chatbots alone. Even outside the corporate world, chatbots are helping us become more productive. In fact, It will not be wrong to say that chatbots are the drivers of digital transformation.In this blog, we will talk about 10 ways chatbots are helping in the digital transformation initiat...
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7 Ways Local Businesses Can Improve Website SEO
3Feb By Ian LoewNo Comments
Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways Local Businesses Can Improve Website SEO

Anyone who runs an online business needs to get to grips with search engine optimization (SEO). SEO is the process of working to make your website rank more highly in results pages on search engines such as Google. There are a few strategies you can use to help your site rank better in local search results. In this article, we’ll discuss how you can improve your website SEO through simple WordPress improvements. Why is ranking well for local search queries so important? According to Business Wire, 67% of Americans prefer to shop with local businesses where possible. Additionally, an estimated 46% of all Google searches have local intent. Speaking anecdotally, I have seen the importance of local search results first-hand. 80-90% of the business for my web design agency, Lform Design, c...
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3 No-Nonsense Ways to Get More Customers for Your Car Shop
21Jan By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

3 No-Nonsense Ways to Get More Customers for Your Car Shop

January 20, 2021 John Vuong Business advice According to the 2019 statistics, there are about 35.7 million vehicles registered across Canada. And all of these vehicles require regular tuning and maintenance to remain in top shape and to prevent accidents. If you’re a business owner providing any auto-related services anywhere in the country, what this statistic tells you is that you have a steady flow of business waiting for you to capture! But how can you get these drivers t...
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4 Ways to Grow your Blog with Web Push Notifications
6Jan By Kristin MacLaughlinNo Comments
Digital Marketing, digital mkt, drive more traffic to your website, email list, Email Marketing, email outreach, free web push notifications, how to use web push notifications, Internet marketing, Online Marketing, web push notifications, what are web push notifications

4 Ways to Grow your Blog with Web Push Notifications

By Kristin MacLaughlin January 6, 2021 Drive more traffic to your website, increase engagement to reach more people, and make more money with web push notifications. Learn four of our favorite ways AWeber customers are using web push notifications. Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon. If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them to give you their email address. Or you could try a different approach altogether.What if there was a new way to connect with the visitors and get them to your website, even those who ar...
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5 Ways to Find More Time to Grow a Chatbot Business
27Dec By Marisela KhaliliNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, Uncategorized

5 Ways to Find More Time to Grow a Chatbot Business

When people don’t join Bot Academy, we ask them “why didn’t you join.” A common response: “I’m too busy right now.”If that’s you, you should hear how our students and team get past being busy and start taking action (even if you never join Bot Academy). 1. Cut Out Obstacles “I believe it was in the book ‘Good to Great’ where the author said that to succeed you need to decide what you are going to stop doing as much as focusing on what you are going to do to succeed. “So I stopped doing meaningless stuff, like playing video games or watching TV. You would be amazed at how much time is freed up when you look at what you are going to stop doing in order to succeed.” – Sean Elliott, Bot Academy graduate. I found the section he referred to:This worked for th...
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2 Smartest Ways to Structure Sass
27Dec By Milan SavovNo Comments
building website, Code, creating a website, CSS tutorials, google web designer, how to write sass, internet design, Sass tips, Sass tutorials, using Sass, web design, web design company, web designer, web page design, website builder, website design

2 Smartest Ways to Structure Sass

Depending on the size of the project you are working on, you can structure your Sass code in two ways: a simple one for smaller projects and a more complex one for bigger projects. Read on to find out how.Sass – the extended arm of CSS; the power factor that brings elegance to your code. With Sass, it is all about variables, nesting, mixins, functions, partials, imports, inheritance, and control directives. Sass makes your code more maintainable and reusable. And now, I will show you how to make your code more structured and organized. The organization of files and folders is crucial when projects expand. Modularizing the directory is necessary as the file structure increases significantly. This means structuring is in order. Here is a way to do it.Divide the stylesheets into sep...
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8 Ways for Bringing Creativity to Hyperlinks with CSS & JavaScript
26Dec By Eric KarkovackNo Comments
building website, creating a website, CSS, CSS Snippets, google web designer, internet design, JavaScript, JavaScript Snippets, ux design, web design, web design company, web designer, web page design, website builder, website design

8 Ways for Bringing Creativity to Hyperlinks with CSS & JavaScript

Since the beginning of the World Wide Web, the venerable hyperlink has been a crucial feature. Remember the amazement when you found out that a single click could take you anywhere in the world? OK, maybe that gee-whiz moment has passed. But links are still as important as ever. And they’re something designers need to make both obvious and accessible. Though simplistic, the default behavior of underlining text links works well enough. Yet, modern CSS and JavaScript allow us to do so much more. Not only can links look prettier than ever, they can also provide greater context and fit into your overall branding. Today, we’ll show you some examples of link styles that go beyond the ordinary. They stand out and make for a better (or more interesting, at least) user experienc...
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5 Ways to Boost Engagement With Animation
26Dec By Rebekah CarterNo Comments
animation and UX, animation on web sites, building website, creating a website, good animation examples, google web designer, Interactive Design, internet design, web animation, web design, web design company, web designer, web page animation, web page design, website builder, website design

5 Ways to Boost Engagement With Animation

Animation is a fun and interesting way to bring life to a website. Used correctly, it can capture audience attention, make your website more engaging, and even improve your chances of delivering conversions for your clients. Unfortunately, like many things in the web design world, it’s also easy to get too carried away with animation. As professional designers and developers, it’s up to us to find the line between making the most of animation on our website projects and creating a site that’s overwhelmed with too much activity. Fortunately, by the time you’ve finished reading this article, you’ll have a deeper insight into how you can use animation in web design, without going too over the top. Introducing Animation in Web Design Animations are virtually everywhere on the web today. I...
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9 Easy Ways to Deal With Difficult Clients
26Dec By Katherine RundellNo Comments
building website, Business & Tech, creating a website, difficult clients, freelance advice, freelance tips, google web designer, internet design, managing clients, web design, web design business, web design company, web designer, web page design, website builder, website design

9 Easy Ways to Deal With Difficult Clients

In the design industry, you may often feel like it’s you, the designer, vs. the client. Creative differences do arise and it’s hard to not blame the client when they do. But it shouldn’t be this way!Naturally, there are bad clients out there, but 90% of the time, it’s not really the client who is at fault. Poor communication, a lack of setting expectations, and a failure to qualify clients beforehand is usually the problem. If you’re dealing with a problematic client, there’s usually not a lot you can do to ‘fix’ things — you should focus on finishing the project as well as you can. However, what you can do is ensure this situation never arises again. We’ve been taught that the customer is always right. But to be honest, that’s not always the case. It’s your job as a designer and b...
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5 Creative Ways Brands Are Using Influencers
25Dec By Luke FitzpatrickNo Comments
creative, facebook, facebook marketing, Influencer Marketing, Influencers, instagram, linkedin, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, statistics, tiktok, youtube

5 Creative Ways Brands Are Using Influencers

Most people tend to associate influencers with social media. However, influencers have been around for a lot longer than most people might think and can be dated as far back as the middle ages with royalty, popes, knights, earls, and artists.  In recent years, influencers have exploded in popularity on social media platforms like Instagram, YouTube, Facebook, Snap, Pinterest, and TikTok. This has resulted in the emergence of 4 distinct influencer types: nano, micro, macro, and celebrity influencers.Image courtesy of Tribe Brands, both large and small are tapping into the influencer space at an ever-increasing rate. That’s why it may not come as a surprise to hear that the market has been forecasted to be worth more than $15 billion by 2022. Here’s a fresh look at some creativ...
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Marketing vs. Finance: 3 Ways to Fix the Relationship
25Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Marketing vs. Finance: 3 Ways to Fix the Relationship

One is buttoned up; the other likes to test boundaries. One wields a sharp pencil; the other prefers colored markers. One focuses on mitigating risk; the other on being seen and heard. I'm referring, of course, to the CFO and CMO, sometimes called "the odd couple" of the C-suite. Despite their differences, they do share one thing—their boss. So they have to find a way to get along. The Marketing-Finance relationship has often been described as an adversarial tug-of-war: Marketing is on one side spending the company's money, and Finance is on the other, trying to save it. Investment or Cost?Although the marketing department views itself as an investment that drives revenue, its counterparts in Finance view marketing as a cost. After all, on a company's P...
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The 10 Best Ways to Use Landing Pages
24Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, ecommerce landing page, email list, Email Marketing, email outreach, Internet marketing, landing page builder, landing pages, Online Marketing, PPC, ppc landing page

The 10 Best Ways to Use Landing Pages

By Sean Tinney December 9, 2020 You don’t have to be the greatest marketer in the world to promote your product or service. In fact, many of our customers at AWeber are business owners just starting out by selling on marketplaces like Etsy or Amazon. Some are content creators, bloggers, or podcasters who have ideas to share with the world. Others are restaurant owners, local shop owners, mechanics, and so much more.While it sounds like these business owners are very different, they all have one major thing in common.They want more people to know about their business. And while it can sound like a big task, increasing brand awareness doesn’t have to be difficult. You just need to make it easy for your customers to find you and take the desired act...
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7 Ways to Show Up Human in PR and Marketing
23Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

7 Ways to Show Up Human in PR and Marketing

Are you telling stories that connect, or are you just marketing and promoting to your audience like an algorithm would? Amid the chaos all around us, we're craving connection. So B2B marketers are well-served to heed the clarion call to market like their B2C cohorts and tell stories that evoke emotion and make their customers feel that they are being heard. There's a pretty simple, well-known fact: People buy from people. Fully 58% of B2B marketers say they believe that humanizing their brand will lead to higher sales, according to a recent study by Allison+Partners. Wondering how to put that belief into practice? Simply show up as a human when communicating about your company. That goes for the language and tone you choose, as well as the messaging of your stories....
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3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business
23Dec By Dhariana LozanoNo Comments
instagram, Social Marketing Strategies, social media, social media marketing

3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business

Instagram's recent keyword search change may not be the platform’s “sexiest” update, but it is a very useful one.As marketers, we’ve all been waiting for this one, because this update may help your posts get found even if you haven’t used a specific hashtag – which has been the only way to really search for content on the network until now. In this post, I’ll outline three ways in which you can use Instagram keyword search to help ensure that your posts get found, even when you don’t use hashtags.Customer Engagement and Account Growth One of the biggest opportunities for business' to take advantage of Instagram keyword search is being able to find customers. With the state of social media, taking time to engage with your potential audience is key for growth. You can now search for...
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10 Bootstrap Ways to Grab More of Your Service Area in Local Search
20Dec By PhilNo Comments
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

10 Bootstrap Ways to Grab More of Your Service Area in Local Search

Like my post? Please share! You’re probably frustrated by the puny patch of land in which you rank for anything.  How can you grab at least a little more of your service area? It takes work, but you can rank in (and get more business from) places beyond the one city or few towns where you rank today.  Those gains will happen mostly in the local organic results, but most strategies can drag your Google Maps rankings along, too. Here’s a video of my talk at the recent Whitespark Local Search Summit, hosted by Darren Shaw.  It’s called “10 Bootstrap Ways to Grab More of Your Service Area in Local Search,” and I hope it gives you some doable ideas for how to do exactly that. If you want a handy reference, or if you don’t need my color commentary or the Q&A at the end, here is a one-page...
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