Friday, July 30Digital Marketing Journals

Tag: Ways

5 Ways to Take Your Small Business Marketing to the Next Level
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5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make ...
What Do Hidden Likes on Instagram Mean for Brands? 3 Ways to Boost Traffic and Sales — Even Without Likes
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What Do Hidden Likes on Instagram Mean for Brands? 3 Ways to Boost Traffic and Sales — Even Without Likes

It’s been over a month since “hidden likes” options on Instagram rolled out to all Instagram users. Has the brand account you manage noticed a change?First, what are hidden likes? In April, Instagram gave users the option to show or hide the like counts on their posts. Instagram’s move was made in an effort to decrease bullying on the platform and lead to a less pressurized experience. While that’s a great goal, actually hiding likes has led to some pretty mixed reviews.That’s because likes are Instagram’s currency. If you’re an influencer, or if you’ve used influencer marketing to boost your brand in the past, you understand how important it is to post content that people engage with. And if likes are gone, what will replace them?The good news is, there ...
4 Ways Conversational AI Can Help Your University | by Haptik | Jul, 2021
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4 Ways Conversational AI Can Help Your University | by Haptik | Jul, 2021

Every year, nearly 20 million students enroll in universities across the United States. Given how important the choice of a college can be for a person’s academic and professional career, students understandably have a lotof questions about majors, eligibility, tuition, campus life, faculty, and more, while going through the process of selecting a university. And as universities compete to get on board students who are the right ‘fit’, it is important for them to not only provide the right answers to prospective students’ queries but also to effectively communicate precisely what they have to offer.Colleges invest a lot of time and resources in engaging with prospective students — with US universities spending billions of dollars annually on admissions. But the COVID-19 pandemic has thr...
How Many Followers Do You Need to Get Paid? 12 Ways to Get Paid on Instagram (Without Millions of Followers)
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

How Many Followers Do You Need to Get Paid? 12 Ways to Get Paid on Instagram (Without Millions of Followers)

How many followers do you really need to make money on Instagram?The answer might not be as much as you think. While you won’t make the rich list without several hundred million followers to your name, you can still get paid as a small-time influencer. If we’re being honest, you don’t even need the verification check — though it will help.So, without further ado: Here’s the run-down on how many followers you need on Instagram to get paid. GET NEW INSTAGRAM TOOLS FROM MOBILEMONKEYGrow Instagram followers and engagement with new tools for influencers, artists, brands and D2C businesses. Sign up to be the first to use tools that generate elite engagement via Instagram DMs.How many followers on Instagram do you need to get paid?Accordi...
5 Genius Ways eCommerce Retailers Are Using Chatbots | by Ambit | Jul, 2021
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5 Genius Ways eCommerce Retailers Are Using Chatbots | by Ambit | Jul, 2021

As more and more consumers shop online, businesses must find new and innovative ways to improve the buying experience for end customers.One way to do this is with AI chatbots.There is an overwhelming need in the eCommerce world today to automate and streamline tasks wherever and whenever possible. As customer demand increases, you want to make sure that your eCommerce business is doing everything possible to make sure that their interaction with your brand is a memorable one.Chatbots have been heralded as one of the best digital tools for customer service support. Retailers have found that they are also useful to increase eCommerce sales, drive customer engagement, and automate large volumes of customer enquiries.Want to know what some of the best eCommerce chatbot features in 2021 are?...
21 Ways to Grow your Business with Chatbots in 2021 | by WotNot | May, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-design, chatbot-development, chatbot-for-website, chatbots, chatbots-for-business, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

21 Ways to Grow your Business with Chatbots in 2021 | by WotNot | May, 2021

Chatbots for business and website have been absolute game-changers in recent years. They are redefining the rules of business communication, thanks to the wonders of Artificial Intelligence.Chatbots for businesses or websites feature an in-built natural language machine learning technology. This technology equips a chatbot for the website to comprehend customer questions accurately. Thus, chatbots are capable of providing personalized shopping advice to every single customer they interact with.A 2019 survey reveals that twice as many buyers were willing to interact with chatbots as they helped provide useful product recommendations. The chatbot for website used by Nordstrom has a step-by-step item display system. It enables the chatbot to showcase products based on the buyer’s choice.Th...
101 Ways to Get More Followers on Twitter
facebook, facebook marketing, How-Tos, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

101 Ways to Get More Followers on Twitter

Twitter is a powerful social media platform for business. As per social media statistics 2021, 75% of B2B marketers use Twitter to drive engagement, grow their business, and build fruitful connections with their targeted audience.Between short attention spans and harsh competition, the road ahead is a bit difficult!However, it is still possible to create an engaging Twitter account that attracts authentic and loyal followers.Here are 101 practical and tested ways to increase followers on Twitter. Be ready to relish the best piece of the cake!Tweet Frequency 1Ensure to tweet often because it offers a short span of relevancy to your followers to get engaged. However, the question is, “what should be the time gap between two tweets?Well, there is no exact time interval available, but y...
10 amazing ways chatbots can improve customer engagement in banking | by Engati | Jun, 2021
ai bot, ai chat, ai chatbot, banking-bot, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-banking, chatbot-development, chatbots, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

10 amazing ways chatbots can improve customer engagement in banking | by Engati | Jun, 2021

The best service a bank can offer to its customers is one that’s meaningful, engaging, and personalized. Chatbots in banking have huge potential for customer engagement. It gives customers 24/7 access to support and banks can make great use of AI and improve customer engagement to enhance the experience and improve retention.In fact, you can easily measure the ROI of chatbots by conducting a survey, collecting feedback, and getting a sense of how happy and satisfied your customers are. All in all, we can say that customer engagement is crucial for every business. It is crucial in every domain that you visit and chatbot in banking is not far behind.These are promising numbers and show great credibility in AI. It clearly illustrates how chatbots can improve customer experience in the bank...
How to Use Instagram’s NEW Instagram Influencer Marketplace to Grow Your Business – Plus 15 to Ways Launch Profitable Creator-Brand Partnerships
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How to Use Instagram’s NEW Instagram Influencer Marketplace to Grow Your Business – Plus 15 to Ways Launch Profitable Creator-Brand Partnerships

Breaking news! Instagram is launching a “branded content marketplace” — aka, its very own influencer marketplace.It’s a smart move, since Instagram is a major player when it comes to influencer marketing. 87% of its users say influencers have inspired them to make a purchase, and 70% of shopping enthusiasts turn to Instagram to discover their next purchase. Brands report Instagram influencer marketing ROI is over 5X: $5.20 for every $1 spent on influencer marketing on Instagram.Likewise, influencers can expect increasing return on their services; Zuckerberg’s goal is for Instagram’s new marketplace to create a “creator middle class,” where small creators can monetize faster!So, whether you’re a brand looking to expand your reach or an influencer looking to snag ...
7 Ways for Social Marketers to Avoid Social Media Burnout
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

7 Ways for Social Marketers to Avoid Social Media Burnout

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently. How do you unplug when being plugged in is your job? Can you actually downward dog your way out of a downward spiral? Where do you schedule a “digital detox” into the daily grind?i'd be interested to know if the events of the past few years, especially 2020-present, have any other social media managers considering changing careers. i don't know how much longer i can do this. — amy b (@arb) January 7, 2021The need to address social media burnout is urgent as pressures mount, conditions worsen, and th...
How to Sell B2B: Ways a Marketing Team Can Profit
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How to Sell B2B: Ways a Marketing Team Can Profit

Even as B2B marketers breathe a sigh of relief from the peak of the pandemic's early disruption, for many, their work to recover and readjust is just beginning. Buyers are coming back, according to data released late last year from Google; in even better news, more than half of B2B buyers report COVID-19 won't have any influence over their software purchasing decisions. The picture isn't completely rosy, however. Although B2B buyers seem willing and eager to spend, marketers are struggling to keep up in the altered marketplace. Nearly half (45%) of marketers surveyed said their first foray into digital advertising happened during COVID-19—not exactly a simple time to launch untested campaigns into unproven channels.And though buyers may have spending p...
3 New Ways Facebook is Helping Brands Manage Their Content and Communities
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3 New Ways Facebook is Helping Brands Manage Their Content and Communities

April 19th, 2021 Marketing Erica Perry According to Facebook‘s recent State of Small Business Report, more than half (55%) of small businesses say they’re using digital tools to communicate with customers. On the heels of this research, the platform announced several new tools and features to help businesses connect with ...
10 Effective Ways to Use Instagram Carousel Posts to Get More Followers
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

10 Effective Ways to Use Instagram Carousel Posts to Get More Followers

Swiping left or ‘turning the page’ is practically built into our DNA. So it’s no wonder why Instagram carousel posts receive more engagement than any other type of content on Instagram. When humans start something, it’s natural for them to want to finish it. And when you’re just a few clicks away from the end of a carousel, finishing what you started is nearly irresistible.In fact, carousels outperform images and videos, reaching an average engagement rate per post of 1.92%, compared to 1.74% for images and 1.45% for videos.Our agenda for how to use Instagram carousel posts to grow your following includes:What is an Instagram carousel post? When to use Instagram carousel posts.An engaging Instagram carousel example. 10 creative ways to use Instagram carousel post...
3 Effective Ways To Improve Your Site’s Carbon Footprint
building website, creating a website, eco design, environment, google web designer, green web design, internet design, seustainable design, sustainable web design, tech, web design, web design company, web designer, web page design, website builder, website design

3 Effective Ways To Improve Your Site’s Carbon Footprint

To mark Earth Day 2021, we’re looking at the ways you can reduce your site’s carbon footprint, while boosting performance, user experience, and SEO.At the dawn of the web-era, there was much focus on how environmentally friendly websites were: we’d chop down fewer trees, ship fewer products, and travel less for business. And because the web was small, any negative impact it had was relatively small. But the Internet’s no longer small, and neither is the impact it has on the environment. The average website uses 211,000g of CO2 per year, watching a video online outputs an estimated 0.2g of CO2 per second, and a single email can cost 50g of CO2. In the next four years, the tech industry as a whole may use up to 20% of the world’s electricity and be responsible for 5.5% of global CO2 ...
6 Ways to Actually Track Social Media ROI| DigitalMarketer
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6 Ways to Actually Track Social Media ROI| DigitalMarketer

Despite how great the latest marketing tech stack gets, it always feels like there’s room for attribution improvement.We’d know exactly how someone went from finding out about your brand to becoming a happy customer in a perfect world. But it’s not that easy. You know this by now, having realized that tracking social media ROI can be really difficult.Can you confidently say that you know your social ROI?If you said no, you’re with the majority of marketers trying to figure it out (including us!). Here’s what we’re doing to track social media ROI and *attempt* to get the right attribution.#1: Clicks to Website by SourceLet’s start with the basics of website visitors. When someone clicks on your website, they’ve engaged with your brand. They’ve shown a clear intere...
10 wrong ways to use conversational AI for chatbots
ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

10 wrong ways to use conversational AI for chatbots

Artificial intelligence algorithms are widely used in e-commerce. For example, when creating chatbots. Technologies provide automated, prompt, and high-quality solutions to customer problems. Accordingly, they help to increase sales.However, this is only relevant if chatbots are used correctly. Some mistakes completely negate the possibilities of technology. Today we will tell you about them. Find out 10 common mistakes companies make and how to fix them.https://pxhere.com/en/photo/158499710 wrong ways to use conversational AI for chatbotsInappropriate conversationsAn improperly programmed chatbot is capable of maintaining a conversation that is best terminated. For example, of an offensive nature. This happens when a chatbot is programmed to give standard “yes/no” answers without under...
3 Ways Gen-Z is Empowering a Digital Economy
facebook, facebook marketing, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing

3 Ways Gen-Z is Empowering a Digital Economy

March 15th, 2021 Marketing Erica Perry In partnership with Oxford Economics, Snapchat recently set out to explore the role of Gen Z in driving the post-pandemic recovery, digital economy, and their impact in marketing efforts and what this means for the industry at large. We’ll take a closer look at some of the themes and ...
The Ultimate Crash Course for Best Ways to Follow Up with Customers
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Customer Support Chat, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

The Ultimate Crash Course for Best Ways to Follow Up with Customers

If you’re a business owner or operator, you’ve likely thought to some extent (hopefully) about your relationship with your customers and clients. You’ve likely wondered about the best ways to follow up with customers as well as prospective clients. But maybe you’re tired of making follow-up calls to customers. Maybe you’re even wondering, “How do I follow up with a customer on the phone?”This little aspect of “following up” happens to be crucial in running a business successfully. The best ways to follow up with customers has to do with CRM (Customer Relationship Management). But maybe you’re perplexed and it’s daunting when you hear about things like Facebook messenger contact integrations.CRM And How It Relates To Best Ways To Follow Up With Custome...
How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros

As a top Facebook Messenger solutions provider for marketers, it is practically our duty to teach the budding digital marketers out there the basics of how to chat on Facebook.Send a message to your friend, colleague, or prospect with the most popular and active chat apps. Make it private, a DM, or group chat, it has never been easier to instantly connect with people, which will make life easier for marketers and business owners.This article is your easy-to-follow guide on how to use the most popular chat apps.After you understand some of the essential Facebook Chat and Messenger features and how to best utilize them, you will enter a whole new world of possibilities.At the end we will wrap it up by exploring how to tie it all together with the game-c...
Best Ways of Making Money with Alexa Skills | by Ipervox | Feb, 2021
ai bot, ai chat, ai chatbot, alexa-developer, alexa-skills, amazon, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, monetization, robot chat, voice-assistant

Best Ways of Making Money with Alexa Skills | by Ipervox | Feb, 2021

The effectiveness of Alexa–Amazon’s digital assistant–depends on the skills Alexa has to offer. These Skills are mostly the third-party capabilities built by developers. The Alexa Skills count keeps rising every day, which nowadays has gone over 200 000 available ones worldwide.The smart speaker market in the US is dominated by Amazon Alexa, accounting for more than 70% of all sales. This leads to promising long-term prospects for the device.Recognizing these facts, have you ever considered making money with Alexa Skills?This question goes not only for an Alexa Skill developer but also to businesses and Sellers.Of course, we can all agree that every new emerging technology has given ways to many companies to make a profit from them. In this case, Alexa Skills make no exception.Some of t...
7 Ways to Design Your Instagram Grid Layout Like a Pro
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7 Ways to Design Your Instagram Grid Layout Like a Pro

Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead. Welcome to The Grid. Lined up neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a user’s soul… or at least their content strategy. And Instagram power users know just how to work this viewpoint to their advantage, with artfully planned posts that, together, create a gorgeous Instagram grid layout. If you haven’t thought about what your own rows of squares add up to, it’s about time. Here’s all you need to know about building an attention-grabbing Instagram grid to grow your following and engagement.Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifull...
All of the Ways to Access Facebook Messenger and Engage More Customers
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All of the Ways to Access Facebook Messenger and Engage More Customers

Whether you have a Facebook account or not, you want to access Facebook Messenger to reach the 1.3 billion active monthly users, don’t you? If you are a business owner or involved in any sort of sales, Facebook Messenger is a massive online sales channel to directly reach and engage with any target audience. That all sounds great, but what if you don’t have or want a Facebook Business Page?There are a lot of reasons to want to access Facebook Messenger via alternative routes. There are also a lot of different ways to access Facebook Messenger. Some people prefer using the Facebook Messenger desktop app to chat. In contrast, others want nothing to do with Facebook and choose to use Messenger solo on their phone (yes, there is a way to access the Facebook Messe...
10 Ways Chatbots are Driving Digital Transformation | by Ashok Sharma | Feb, 2021
ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot-development, chatbots, chatbots-for-business, conversation with ai, creating chatbots, robot chat

10 Ways Chatbots are Driving Digital Transformation | by Ashok Sharma | Feb, 2021

SourceThe digital transformation wave has significantly changed our life. It has made us smarter and now we have started focusing on productivity over profit. We no longer want to waste our time on trivial yet time-consuming things. Instead, we have started automating them and shifting our focus towards things that matter.As a part of this initiative, chatbots have become an incredible part of the corporate culture. You will be surprised to know that over 87% of corporate communications are handled by chatbots alone. Even outside the corporate world, chatbots are helping us become more productive. In fact, It will not be wrong to say that chatbots are the drivers of digital transformation.In this blog, we will talk about 10 ways chatbots are helping in the digital transformation initiat...
7 Ways Local Businesses Can Improve Website SEO
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7 Ways Local Businesses Can Improve Website SEO

Anyone who runs an online business needs to get to grips with search engine optimization (SEO). SEO is the process of working to make your website rank more highly in results pages on search engines such as Google. There are a few strategies you can use to help your site rank better in local search results. In this article, we’ll discuss how you can improve your website SEO through simple WordPress improvements. Why is ranking well for local search queries so important? According to Business Wire, 67% of Americans prefer to shop with local businesses where possible. Additionally, an estimated 46% of all Google searches have local intent. Speaking anecdotally, I have seen the importance of local search results first-hand. 80-90% of the business for my web design agency, Lform Design, c...
3 No-Nonsense Ways to Get More Customers for Your Car Shop
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3 No-Nonsense Ways to Get More Customers for Your Car Shop

January 20, 2021 John Vuong Business advice According to the 2019 statistics, there are about 35.7 million vehicles registered across Canada. And all of these vehicles require regular tuning and maintenance to remain in top shape and to prevent accidents. If you’re a business owner providing any auto-related services anywhere in the country, what this statistic tells you is that you have a steady flow of business waiting for you to capture! But how can you get these drivers t...
4 Ways to Grow your Blog with Web Push Notifications
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4 Ways to Grow your Blog with Web Push Notifications

By Kristin MacLaughlin January 6, 2021 Drive more traffic to your website, increase engagement to reach more people, and make more money with web push notifications. Learn four of our favorite ways AWeber customers are using web push notifications. Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon. If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them to give you their email address. Or you could try a different approach altogether.What if there was a new way to connect with the visitors and get them to your website, even those who ar...
5 Ways to Find More Time to Grow a Chatbot Business
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5 Ways to Find More Time to Grow a Chatbot Business

When people don’t join Bot Academy, we ask them “why didn’t you join.” A common response: “I’m too busy right now.”If that’s you, you should hear how our students and team get past being busy and start taking action (even if you never join Bot Academy). 1. Cut Out Obstacles “I believe it was in the book ‘Good to Great’ where the author said that to succeed you need to decide what you are going to stop doing as much as focusing on what you are going to do to succeed. “So I stopped doing meaningless stuff, like playing video games or watching TV. You would be amazed at how much time is freed up when you look at what you are going to stop doing in order to succeed.” – Sean Elliott, Bot Academy graduate. I found the section he referred to:This worked for th...
2 Smartest Ways to Structure Sass
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2 Smartest Ways to Structure Sass

Depending on the size of the project you are working on, you can structure your Sass code in two ways: a simple one for smaller projects and a more complex one for bigger projects. Read on to find out how.Sass – the extended arm of CSS; the power factor that brings elegance to your code. With Sass, it is all about variables, nesting, mixins, functions, partials, imports, inheritance, and control directives. Sass makes your code more maintainable and reusable. And now, I will show you how to make your code more structured and organized. The organization of files and folders is crucial when projects expand. Modularizing the directory is necessary as the file structure increases significantly. This means structuring is in order. Here is a way to do it.Divide the stylesheets into sep...
8 Ways for Bringing Creativity to Hyperlinks with CSS & JavaScript
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8 Ways for Bringing Creativity to Hyperlinks with CSS & JavaScript

Since the beginning of the World Wide Web, the venerable hyperlink has been a crucial feature. Remember the amazement when you found out that a single click could take you anywhere in the world? OK, maybe that gee-whiz moment has passed. But links are still as important as ever. And they’re something designers need to make both obvious and accessible. Though simplistic, the default behavior of underlining text links works well enough. Yet, modern CSS and JavaScript allow us to do so much more. Not only can links look prettier than ever, they can also provide greater context and fit into your overall branding. Today, we’ll show you some examples of link styles that go beyond the ordinary. They stand out and make for a better (or more interesting, at least) user experienc...
5 Ways to Boost Engagement With Animation
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5 Ways to Boost Engagement With Animation

Animation is a fun and interesting way to bring life to a website. Used correctly, it can capture audience attention, make your website more engaging, and even improve your chances of delivering conversions for your clients. Unfortunately, like many things in the web design world, it’s also easy to get too carried away with animation. As professional designers and developers, it’s up to us to find the line between making the most of animation on our website projects and creating a site that’s overwhelmed with too much activity. Fortunately, by the time you’ve finished reading this article, you’ll have a deeper insight into how you can use animation in web design, without going too over the top. Introducing Animation in Web Design Animations are virtually everywhere on the web today. I...
9 Easy Ways to Deal With Difficult Clients
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9 Easy Ways to Deal With Difficult Clients

In the design industry, you may often feel like it’s you, the designer, vs. the client. Creative differences do arise and it’s hard to not blame the client when they do. But it shouldn’t be this way!Naturally, there are bad clients out there, but 90% of the time, it’s not really the client who is at fault. Poor communication, a lack of setting expectations, and a failure to qualify clients beforehand is usually the problem. If you’re dealing with a problematic client, there’s usually not a lot you can do to ‘fix’ things — you should focus on finishing the project as well as you can. However, what you can do is ensure this situation never arises again. We’ve been taught that the customer is always right. But to be honest, that’s not always the case. It’s your job as a designer and b...
5 Creative Ways Brands Are Using Influencers
creative, facebook, facebook marketing, Influencer Marketing, Influencers, instagram, linkedin, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, statistics, tiktok, youtube

5 Creative Ways Brands Are Using Influencers

Most people tend to associate influencers with social media. However, influencers have been around for a lot longer than most people might think and can be dated as far back as the middle ages with royalty, popes, knights, earls, and artists.  In recent years, influencers have exploded in popularity on social media platforms like Instagram, YouTube, Facebook, Snap, Pinterest, and TikTok. This has resulted in the emergence of 4 distinct influencer types: nano, micro, macro, and celebrity influencers.Image courtesy of Tribe Brands, both large and small are tapping into the influencer space at an ever-increasing rate. That’s why it may not come as a surprise to hear that the market has been forecasted to be worth more than $15 billion by 2022. Here’s a fresh look at some creativ...
Marketing vs. Finance: 3 Ways to Fix the Relationship
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Marketing vs. Finance: 3 Ways to Fix the Relationship

One is buttoned up; the other likes to test boundaries. One wields a sharp pencil; the other prefers colored markers. One focuses on mitigating risk; the other on being seen and heard. I'm referring, of course, to the CFO and CMO, sometimes called "the odd couple" of the C-suite. Despite their differences, they do share one thing—their boss. So they have to find a way to get along. The Marketing-Finance relationship has often been described as an adversarial tug-of-war: Marketing is on one side spending the company's money, and Finance is on the other, trying to save it. Investment or Cost?Although the marketing department views itself as an investment that drives revenue, its counterparts in Finance view marketing as a cost. After all, on a company's P...
The 10 Best Ways to Use Landing Pages
Digital Marketing, digital mkt, ecommerce landing page, email list, Email Marketing, email outreach, Internet marketing, landing page builder, landing pages, Online Marketing, PPC, ppc landing page

The 10 Best Ways to Use Landing Pages

By Sean Tinney December 9, 2020 You don’t have to be the greatest marketer in the world to promote your product or service. In fact, many of our customers at AWeber are business owners just starting out by selling on marketplaces like Etsy or Amazon. Some are content creators, bloggers, or podcasters who have ideas to share with the world. Others are restaurant owners, local shop owners, mechanics, and so much more.While it sounds like these business owners are very different, they all have one major thing in common.They want more people to know about their business. And while it can sound like a big task, increasing brand awareness doesn’t have to be difficult. You just need to make it easy for your customers to find you and take the desired act...
7 Ways to Show Up Human in PR and Marketing
Digital Marketing, digital mkt, Internet marketing, Online Marketing

7 Ways to Show Up Human in PR and Marketing

Are you telling stories that connect, or are you just marketing and promoting to your audience like an algorithm would? Amid the chaos all around us, we're craving connection. So B2B marketers are well-served to heed the clarion call to market like their B2C cohorts and tell stories that evoke emotion and make their customers feel that they are being heard. There's a pretty simple, well-known fact: People buy from people. Fully 58% of B2B marketers say they believe that humanizing their brand will lead to higher sales, according to a recent study by Allison+Partners. Wondering how to put that belief into practice? Simply show up as a human when communicating about your company. That goes for the language and tone you choose, as well as the messaging of your stories....
3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business
instagram, Social Marketing Strategies, social media, social media marketing

3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business

Instagram's recent keyword search change may not be the platform’s “sexiest” update, but it is a very useful one.As marketers, we’ve all been waiting for this one, because this update may help your posts get found even if you haven’t used a specific hashtag – which has been the only way to really search for content on the network until now. In this post, I’ll outline three ways in which you can use Instagram keyword search to help ensure that your posts get found, even when you don’t use hashtags.Customer Engagement and Account Growth One of the biggest opportunities for business' to take advantage of Instagram keyword search is being able to find customers. With the state of social media, taking time to engage with your potential audience is key for growth. You can now search for...
10 Bootstrap Ways to Grab More of Your Service Area in Local Search
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

10 Bootstrap Ways to Grab More of Your Service Area in Local Search

Like my post? Please share! You’re probably frustrated by the puny patch of land in which you rank for anything.  How can you grab at least a little more of your service area? It takes work, but you can rank in (and get more business from) places beyond the one city or few towns where you rank today.  Those gains will happen mostly in the local organic results, but most strategies can drag your Google Maps rankings along, too. Here’s a video of my talk at the recent Whitespark Local Search Summit, hosted by Darren Shaw.  It’s called “10 Bootstrap Ways to Grab More of Your Service Area in Local Search,” and I hope it gives you some doable ideas for how to do exactly that. If you want a handy reference, or if you don’t need my color commentary or the Q&A at the end, here is a one-page...