Monday, April 19Digital Marketing Journals

Tag: Ways

10 wrong ways to use conversational AI for chatbots
10Apr By Kevin WhiteNo Comments
ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

10 wrong ways to use conversational AI for chatbots

Artificial intelligence algorithms are widely used in e-commerce. For example, when creating chatbots. Technologies provide automated, prompt, and high-quality solutions to customer problems. Accordingly, they help to increase sales.However, this is only relevant if chatbots are used correctly. Some mistakes completely negate the possibilities of technology. Today we will tell you about them. Find out 10 common mistakes companies make and how to fix them.https://pxhere.com/en/photo/158499710 wrong ways to use conversational AI for chatbotsInappropriate conversationsAn improperly programmed chatbot is capable of maintaining a conversation that is best terminated. For example, of an offensive nature. This happens when a chatbot is programmed to give standard “yes/no” answers without under...
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3 Ways Gen-Z is Empowering a Digital Economy
21Mar By Erica PerryNo Comments
facebook, facebook marketing, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing

3 Ways Gen-Z is Empowering a Digital Economy

March 15th, 2021 Marketing Erica Perry In partnership with Oxford Economics, Snapchat recently set out to explore the role of Gen Z in driving the post-pandemic recovery, digital economy, and their impact in marketing efforts and what this means for the industry at large. We’ll take a closer look at some of the themes and ...
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The Ultimate Crash Course for Best Ways to Follow Up with Customers
11Mar By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Customer Support Chat, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

The Ultimate Crash Course for Best Ways to Follow Up with Customers

If you’re a business owner or operator, you’ve likely thought to some extent (hopefully) about your relationship with your customers and clients. You’ve likely wondered about the best ways to follow up with customers as well as prospective clients. But maybe you’re tired of making follow-up calls to customers. Maybe you’re even wondering, “How do I follow up with a customer on the phone?”This little aspect of “following up” happens to be crucial in running a business successfully. The best ways to follow up with customers has to do with CRM (Customer Relationship Management). But maybe you’re perplexed and it’s daunting when you hear about things like Facebook messenger contact integrations.CRM And How It Relates To Best Ways To Follow Up With Custome...
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How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros
28Feb By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros

As a top Facebook Messenger solutions provider for marketers, it is practically our duty to teach the budding digital marketers out there the basics of how to chat on Facebook.Send a message to your friend, colleague, or prospect with the most popular and active chat apps. Make it private, a DM, or group chat, it has never been easier to instantly connect with people, which will make life easier for marketers and business owners.This article is your easy-to-follow guide on how to use the most popular chat apps.After you understand some of the essential Facebook Chat and Messenger features and how to best utilize them, you will enter a whole new world of possibilities.At the end we will wrap it up by exploring how to tie it all together with the game-c...
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Best Ways of Making Money with Alexa Skills | by Ipervox | Feb, 2021
24Feb By IpervoxNo Comments
ai bot, ai chat, ai chatbot, alexa-developer, alexa-skills, amazon, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, monetization, robot chat, voice-assistant

Best Ways of Making Money with Alexa Skills | by Ipervox | Feb, 2021

The effectiveness of Alexa–Amazon’s digital assistant–depends on the skills Alexa has to offer. These Skills are mostly the third-party capabilities built by developers. The Alexa Skills count keeps rising every day, which nowadays has gone over 200 000 available ones worldwide.The smart speaker market in the US is dominated by Amazon Alexa, accounting for more than 70% of all sales. This leads to promising long-term prospects for the device.Recognizing these facts, have you ever considered making money with Alexa Skills?This question goes not only for an Alexa Skill developer but also to businesses and Sellers.Of course, we can all agree that every new emerging technology has given ways to many companies to make a profit from them. In this case, Alexa Skills make no exception.Some of t...
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7 Ways to Design Your Instagram Grid Layout Like a Pro
20Feb By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

7 Ways to Design Your Instagram Grid Layout Like a Pro

Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead. Welcome to The Grid. Lined up neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a user’s soul… or at least their content strategy. And Instagram power users know just how to work this viewpoint to their advantage, with artfully planned posts that, together, create a gorgeous Instagram grid layout. If you haven’t thought about what your own rows of squares add up to, it’s about time. Here’s all you need to know about building an attention-grabbing Instagram grid to grow your following and engagement.Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifull...
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All of the Ways to Access Facebook Messenger and Engage More Customers
17Feb By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

All of the Ways to Access Facebook Messenger and Engage More Customers

Whether you have a Facebook account or not, you want to access Facebook Messenger to reach the 1.3 billion active monthly users, don’t you? If you are a business owner or involved in any sort of sales, Facebook Messenger is a massive online sales channel to directly reach and engage with any target audience. That all sounds great, but what if you don’t have or want a Facebook Business Page?There are a lot of reasons to want to access Facebook Messenger via alternative routes. There are also a lot of different ways to access Facebook Messenger. Some people prefer using the Facebook Messenger desktop app to chat. In contrast, others want nothing to do with Facebook and choose to use Messenger solo on their phone (yes, there is a way to access the Facebook Messe...
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10 Ways Chatbots are Driving Digital Transformation | by Ashok Sharma | Feb, 2021
3Feb By Ashok SharmaNo Comments
ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot-development, chatbots, chatbots-for-business, conversation with ai, creating chatbots, robot chat

10 Ways Chatbots are Driving Digital Transformation | by Ashok Sharma | Feb, 2021

SourceThe digital transformation wave has significantly changed our life. It has made us smarter and now we have started focusing on productivity over profit. We no longer want to waste our time on trivial yet time-consuming things. Instead, we have started automating them and shifting our focus towards things that matter.As a part of this initiative, chatbots have become an incredible part of the corporate culture. You will be surprised to know that over 87% of corporate communications are handled by chatbots alone. Even outside the corporate world, chatbots are helping us become more productive. In fact, It will not be wrong to say that chatbots are the drivers of digital transformation.In this blog, we will talk about 10 ways chatbots are helping in the digital transformation initiat...
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7 Ways Local Businesses Can Improve Website SEO
3Feb By Ian LoewNo Comments
Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways Local Businesses Can Improve Website SEO

Anyone who runs an online business needs to get to grips with search engine optimization (SEO). SEO is the process of working to make your website rank more highly in results pages on search engines such as Google. There are a few strategies you can use to help your site rank better in local search results. In this article, we’ll discuss how you can improve your website SEO through simple WordPress improvements. Why is ranking well for local search queries so important? According to Business Wire, 67% of Americans prefer to shop with local businesses where possible. Additionally, an estimated 46% of all Google searches have local intent. Speaking anecdotally, I have seen the importance of local search results first-hand. 80-90% of the business for my web design agency, Lform Design, c...
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3 No-Nonsense Ways to Get More Customers for Your Car Shop
21Jan By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

3 No-Nonsense Ways to Get More Customers for Your Car Shop

January 20, 2021 John Vuong Business advice According to the 2019 statistics, there are about 35.7 million vehicles registered across Canada. And all of these vehicles require regular tuning and maintenance to remain in top shape and to prevent accidents. If you’re a business owner providing any auto-related services anywhere in the country, what this statistic tells you is that you have a steady flow of business waiting for you to capture! But how can you get these drivers t...
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4 Ways to Grow your Blog with Web Push Notifications
6Jan By Kristin MacLaughlinNo Comments
Digital Marketing, digital mkt, drive more traffic to your website, email list, Email Marketing, email outreach, free web push notifications, how to use web push notifications, Internet marketing, Online Marketing, web push notifications, what are web push notifications

4 Ways to Grow your Blog with Web Push Notifications

By Kristin MacLaughlin January 6, 2021 Drive more traffic to your website, increase engagement to reach more people, and make more money with web push notifications. Learn four of our favorite ways AWeber customers are using web push notifications. Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon. If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them to give you their email address. Or you could try a different approach altogether.What if there was a new way to connect with the visitors and get them to your website, even those who ar...
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5 Ways to Find More Time to Grow a Chatbot Business
27Dec By Marisela KhaliliNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, Uncategorized

5 Ways to Find More Time to Grow a Chatbot Business

When people don’t join Bot Academy, we ask them “why didn’t you join.” A common response: “I’m too busy right now.”If that’s you, you should hear how our students and team get past being busy and start taking action (even if you never join Bot Academy). 1. Cut Out Obstacles “I believe it was in the book ‘Good to Great’ where the author said that to succeed you need to decide what you are going to stop doing as much as focusing on what you are going to do to succeed. “So I stopped doing meaningless stuff, like playing video games or watching TV. You would be amazed at how much time is freed up when you look at what you are going to stop doing in order to succeed.” – Sean Elliott, Bot Academy graduate. I found the section he referred to:This worked for th...
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2 Smartest Ways to Structure Sass
27Dec By Milan SavovNo Comments
building website, Code, creating a website, CSS tutorials, google web designer, how to write sass, internet design, Sass tips, Sass tutorials, using Sass, web design, web design company, web designer, web page design, website builder, website design

2 Smartest Ways to Structure Sass

Depending on the size of the project you are working on, you can structure your Sass code in two ways: a simple one for smaller projects and a more complex one for bigger projects. Read on to find out how.Sass – the extended arm of CSS; the power factor that brings elegance to your code. With Sass, it is all about variables, nesting, mixins, functions, partials, imports, inheritance, and control directives. Sass makes your code more maintainable and reusable. And now, I will show you how to make your code more structured and organized. The organization of files and folders is crucial when projects expand. Modularizing the directory is necessary as the file structure increases significantly. This means structuring is in order. Here is a way to do it.Divide the stylesheets into sep...
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8 Ways for Bringing Creativity to Hyperlinks with CSS & JavaScript
26Dec By Eric KarkovackNo Comments
building website, creating a website, CSS, CSS Snippets, google web designer, internet design, JavaScript, JavaScript Snippets, ux design, web design, web design company, web designer, web page design, website builder, website design

8 Ways for Bringing Creativity to Hyperlinks with CSS & JavaScript

Since the beginning of the World Wide Web, the venerable hyperlink has been a crucial feature. Remember the amazement when you found out that a single click could take you anywhere in the world? OK, maybe that gee-whiz moment has passed. But links are still as important as ever. And they’re something designers need to make both obvious and accessible. Though simplistic, the default behavior of underlining text links works well enough. Yet, modern CSS and JavaScript allow us to do so much more. Not only can links look prettier than ever, they can also provide greater context and fit into your overall branding. Today, we’ll show you some examples of link styles that go beyond the ordinary. They stand out and make for a better (or more interesting, at least) user experienc...
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5 Ways to Boost Engagement With Animation
26Dec By Rebekah CarterNo Comments
animation and UX, animation on web sites, building website, creating a website, good animation examples, google web designer, Interactive Design, internet design, web animation, web design, web design company, web designer, web page animation, web page design, website builder, website design

5 Ways to Boost Engagement With Animation

Animation is a fun and interesting way to bring life to a website. Used correctly, it can capture audience attention, make your website more engaging, and even improve your chances of delivering conversions for your clients. Unfortunately, like many things in the web design world, it’s also easy to get too carried away with animation. As professional designers and developers, it’s up to us to find the line between making the most of animation on our website projects and creating a site that’s overwhelmed with too much activity. Fortunately, by the time you’ve finished reading this article, you’ll have a deeper insight into how you can use animation in web design, without going too over the top. Introducing Animation in Web Design Animations are virtually everywhere on the web today. I...
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9 Easy Ways to Deal With Difficult Clients
26Dec By Katherine RundellNo Comments
building website, Business & Tech, creating a website, difficult clients, freelance advice, freelance tips, google web designer, internet design, managing clients, web design, web design business, web design company, web designer, web page design, website builder, website design

9 Easy Ways to Deal With Difficult Clients

In the design industry, you may often feel like it’s you, the designer, vs. the client. Creative differences do arise and it’s hard to not blame the client when they do. But it shouldn’t be this way!Naturally, there are bad clients out there, but 90% of the time, it’s not really the client who is at fault. Poor communication, a lack of setting expectations, and a failure to qualify clients beforehand is usually the problem. If you’re dealing with a problematic client, there’s usually not a lot you can do to ‘fix’ things — you should focus on finishing the project as well as you can. However, what you can do is ensure this situation never arises again. We’ve been taught that the customer is always right. But to be honest, that’s not always the case. It’s your job as a designer and b...
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5 Creative Ways Brands Are Using Influencers
25Dec By Luke FitzpatrickNo Comments
creative, facebook, facebook marketing, Influencer Marketing, Influencers, instagram, linkedin, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, statistics, tiktok, youtube

5 Creative Ways Brands Are Using Influencers

Most people tend to associate influencers with social media. However, influencers have been around for a lot longer than most people might think and can be dated as far back as the middle ages with royalty, popes, knights, earls, and artists.  In recent years, influencers have exploded in popularity on social media platforms like Instagram, YouTube, Facebook, Snap, Pinterest, and TikTok. This has resulted in the emergence of 4 distinct influencer types: nano, micro, macro, and celebrity influencers.Image courtesy of Tribe Brands, both large and small are tapping into the influencer space at an ever-increasing rate. That’s why it may not come as a surprise to hear that the market has been forecasted to be worth more than $15 billion by 2022. Here’s a fresh look at some creativ...
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Marketing vs. Finance: 3 Ways to Fix the Relationship
25Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Marketing vs. Finance: 3 Ways to Fix the Relationship

One is buttoned up; the other likes to test boundaries. One wields a sharp pencil; the other prefers colored markers. One focuses on mitigating risk; the other on being seen and heard. I'm referring, of course, to the CFO and CMO, sometimes called "the odd couple" of the C-suite. Despite their differences, they do share one thing—their boss. So they have to find a way to get along. The Marketing-Finance relationship has often been described as an adversarial tug-of-war: Marketing is on one side spending the company's money, and Finance is on the other, trying to save it. Investment or Cost?Although the marketing department views itself as an investment that drives revenue, its counterparts in Finance view marketing as a cost. After all, on a company's P...
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The 10 Best Ways to Use Landing Pages
24Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, ecommerce landing page, email list, Email Marketing, email outreach, Internet marketing, landing page builder, landing pages, Online Marketing, PPC, ppc landing page

The 10 Best Ways to Use Landing Pages

By Sean Tinney December 9, 2020 You don’t have to be the greatest marketer in the world to promote your product or service. In fact, many of our customers at AWeber are business owners just starting out by selling on marketplaces like Etsy or Amazon. Some are content creators, bloggers, or podcasters who have ideas to share with the world. Others are restaurant owners, local shop owners, mechanics, and so much more.While it sounds like these business owners are very different, they all have one major thing in common.They want more people to know about their business. And while it can sound like a big task, increasing brand awareness doesn’t have to be difficult. You just need to make it easy for your customers to find you and take the desired act...
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7 Ways to Show Up Human in PR and Marketing
23Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

7 Ways to Show Up Human in PR and Marketing

Are you telling stories that connect, or are you just marketing and promoting to your audience like an algorithm would? Amid the chaos all around us, we're craving connection. So B2B marketers are well-served to heed the clarion call to market like their B2C cohorts and tell stories that evoke emotion and make their customers feel that they are being heard. There's a pretty simple, well-known fact: People buy from people. Fully 58% of B2B marketers say they believe that humanizing their brand will lead to higher sales, according to a recent study by Allison+Partners. Wondering how to put that belief into practice? Simply show up as a human when communicating about your company. That goes for the language and tone you choose, as well as the messaging of your stories....
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3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business
23Dec By Dhariana LozanoNo Comments
instagram, Social Marketing Strategies, social media, social media marketing

3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business

Instagram's recent keyword search change may not be the platform’s “sexiest” update, but it is a very useful one.As marketers, we’ve all been waiting for this one, because this update may help your posts get found even if you haven’t used a specific hashtag – which has been the only way to really search for content on the network until now. In this post, I’ll outline three ways in which you can use Instagram keyword search to help ensure that your posts get found, even when you don’t use hashtags.Customer Engagement and Account Growth One of the biggest opportunities for business' to take advantage of Instagram keyword search is being able to find customers. With the state of social media, taking time to engage with your potential audience is key for growth. You can now search for...
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10 Bootstrap Ways to Grab More of Your Service Area in Local Search
20Dec By PhilNo Comments
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

10 Bootstrap Ways to Grab More of Your Service Area in Local Search

Like my post? Please share! You’re probably frustrated by the puny patch of land in which you rank for anything.  How can you grab at least a little more of your service area? It takes work, but you can rank in (and get more business from) places beyond the one city or few towns where you rank today.  Those gains will happen mostly in the local organic results, but most strategies can drag your Google Maps rankings along, too. Here’s a video of my talk at the recent Whitespark Local Search Summit, hosted by Darren Shaw.  It’s called “10 Bootstrap Ways to Grab More of Your Service Area in Local Search,” and I hope it gives you some doable ideas for how to do exactly that. If you want a handy reference, or if you don’t need my color commentary or the Q&A at the end, here is a one-page...
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