Tuesday, April 28Digital Marketing Journals

Tag: Ways

What Are the Best Ways to Improve Email Performance for Small Businesses?
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

What Are the Best Ways to Improve Email Performance for Small Businesses?

By Sean Tinney September 17, 2025 Every day, small businesses send thousands of emails that get ignored, deleted, or lost in spam folders. Meanwhile, other businesses in the same industries are turning their email lists into revenue-generating machines that bring in customers while they sleep. The difference isn’t luck, big budgets, or fancy marketing teams—it’s strategy. Yet 73% of small and medium businesses surveyed lacked confidence in their marketing strategies, missing out on email’s massive potential for driving engagement and revenue. If you’re running a small business and want to maximize your email marketing results without spending a fortune or hiring a marketing team, you’re in the right place. This guide reveals the most effective strategies to boost your ema...
24 simple ways to increase Facebook engagement (free calculator)
Calculator, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, Strategy, tiktok, twitter, youtube

24 simple ways to increase Facebook engagement (free calculator)

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach. Engagement helps boost your News Feed placement based on the Facebook algorithm. Plus, likes and shares expose your posts to your audience’s extended network. Strong engagement indicates that your audience cares about what you have to say. And an engaged audience that wants to interact with your brand is something every marketer should aim for. ...
50 Ways Local SEOs Can Earn Their Keep
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

50 Ways Local SEOs Can Earn Their Keep

Like my post? Please share!An SEO can become your trusted consigliere, an all-star utility player, lowbrow ruffian fixer, or some combination of those and more, if only you know the range of tasks that he or she might be able to handle for you or help you with.  They may not be good at everything, and you may not need them for certain things, and that’s OK.  They might be able to save you some money or time or both, and they might have some aces up their sleeves – things you didn’t think they’d be good at. My advice is simple: use your SEO person or people to the max.  Whether that means they take on additional responsibilities or they swap out some of the current tasks for different tasks, it won’t be hard to make them more useful than they are now. What’s most useful varies from one busi...
The 8 best ways to promote affiliate links in 2024
affiliate marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The 8 best ways to promote affiliate links in 2024

By Phil Norris May 2, 2024 Affiliate marketing has grown from a niche pursuit into one of the most popular ways for content creators to monetize their online audience. Indeed, one in three publishers say affiliate marketing is in their top three revenue sources, while one in 10 say it’s their #1 revenue stream. But you’re not going to make any money as an affiliate if you can’t find an effective way to get your affiliate links in front of as many people as possible. So what’s the best way to promote affiliate links? To answer that question, we’re going to round up eight of our favorite promotional strategies, each backed by real-world examples from successful affiliate publishers. Let’s get into it… How affiliate links work Before we start discussing where to ...
Photos & Local SEO: Simple Ways to Put More Notches on Your Belt with Images
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Photos & Local SEO: Simple Ways to Put More Notches on Your Belt with Images

Like my post? Please share! The biggest problem with most advice on “image SEO” is it focuses too much on what images you should take and how you should take them.  Often that advice rests on an assumption that you’re in a photogenic line of work, where it’s both easy and wise to take photos of what you offer and where you offer it.  But what if your services appear only as brain waves in your head, your products are tough on the eyes, or your place of business looks like Sanford & Son’s?  Even if your photos don’t have the good looks, somehow you still need to give them legs. Another problem is much of  the advice is perfectionistic and fussy.  It’s too focused on technical steps that most people can’t or won’t bother with, that your competitors seem not to bother with, and that Googl...
7 Proven Ways to Convert Social Media Followers into Customers
Blog, facebook, facebook marketing, instagram, Lead Generation, Social Marketing Strategies, social media, social media marketing, twitter

7 Proven Ways to Convert Social Media Followers into Customers

If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. But is that enough? Not quite. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. Your business could have a huge fan following. But if your followers fail to convert, the entire marketing strategy becomes pointless. For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). What is it that stops these living advocates of your brand from converting? There are obviously some shortcomings in your social media strategy t...
2 Ways to Take Back the Power in Your Business: Part 2
Blog, Bottom line, Business control, business strategy, Competition, content marketing, Customer relations, Digital Marketing, digital mkt, ecommerce, Entrepreneur Interviews, entrepreneurship, goal setting, Internet marketing, leadership, Marketing, Marketing Agencies, Marketing Management, Online Marketing, Self-awareness, SEO, Social, social media, social media marketing

2 Ways to Take Back the Power in Your Business: Part 2

Before we dive into the second way to assume power in your business, let’s revisit Part 1.  Who informs your marketing strategy?  YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below?  Competitors: Their advertising and digital presence and seemingly never-ending budgets consume the landscape. Colleagues: Their tried-and-true proven tactics or lessons learned. Customers: Their calls, requests, and ideas.  Considering any of the above is not bad, in fact, it can be very wise! However, listening quickly becomes devastating if it lends to their running our business or marketing department.  It’s time we move from defense to offense, sitting in the driver’s seat rather than allowing any of the 3 Cs ...
Review-Fu: 13 Nimble Ways to Get More and Better Reviews of Your Local Business
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Review-Fu: 13 Nimble Ways to Get More and Better Reviews of Your Local Business

Like my post? Please share! In your effort to get reviews that grow your cred and your business, it’s easy to get stale.  You ask the same people, in the same way, around the same time, for roughly the same favor.  You leave it alone unless and until there’s a big problem or a big gap in your armor.  Perhaps out of fear that you’ll try something worse, you won’t try something that might work better.  That’s fine SOP, except when you start losing business because your reviews aren’t as plentiful, prominent, or persuasive as they might be or as competitors’ reviews are. No review-rustling strategy is perfect, and every one of them creates or ignores little problems (with customers, service, policy, competitors, Google, etc.).  You can keep those problems nice and small if you put in effort c...
2 Ways to Take Back the Power in Your Business: Part 1
Blog, Bottom line, Business control, business strategy, Competition, content marketing, Customer relations, Digital Marketing, digital mkt, ecommerce, email outreach, Entrepreneur Interviews, entrepreneurship, goal setting, Internet marketing, leadership, Marketing, Marketing Agencies, Marketing Management, Online Marketing, Self-awareness, SEO, Social, social media, social media marketing

2 Ways to Take Back the Power in Your Business: Part 1

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year.  I needed to take back control of my business.  And I am charging you to do the same.  While I have provided two strategic ways to do so, the first outlined below and the second outlined in this blog post, it is critical that we first identify the root issue.  Why are you and I not operating in the driver’s seat of our marketing and/or businesses?  Three fundamental core challenges come in the form of 3 Cs: Competition, Colleagues, and Customers. Who Are You Listening To? 1. Competition We know the feeling all too well. We feel a pit in our stomach or a slight racing of the heart when ou...
How to Get More Views on Instagram: 10 Effective Ways
Blog, instagram, Social Marketing Strategies, social media, Social Media Engagement, social media marketing

How to Get More Views on Instagram: 10 Effective Ways

Are you wondering how to get more views on Instagram? Investing your time, effort, and money into creating Instagram content and seeing it receive views in single digits is disheartening. It’s true that getting noticed on Instagram is becoming increasingly difficult for marketers. With over 2 billion people and 200 million business accounts on Instagram, the competition for audience attention is fierce. However, it’s not impossible. You must play right by the Instagram algorithm and make content that connects with your audience. To do so, you need to follow a few Instagram marketing ways that can get you more views on Instagram. Luckily, we have 10 effective ways you can use to get more views on Instagram posts, stories, and reels. Let’s go! 10 Effective Ways to Get More Views on Instagram...
5 Ways Identity Resolution Can Help Maximize ROAS
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5 Ways Identity Resolution Can Help Maximize ROAS

When it comes to advertising, there is no rest for the weary. Platforms are constantly changing, privacy updates are wreaking havoc on attribution, costs are rising, and customers are becoming more and more particular about what they want. Despite these challenges, advertisers are going full force ahead when it comes to spending on paid channels.  According to Dentsu, digital ad spend is estimated to grow 6.5% in 2024 to total $442.6 billion. That is a lot of advertising dollars! The thing is, people have to spend money to be seen. Organic visibility is all but gone on social media and when it comes to search, Google is doing everything it can to keep users on the site (Hello SGE). For advertisers, the question isn’t do I spend money, but how do I make the most of the money I’m...
5 Ways to Future-Proof Your B2B Outbound Lead Generation Strategies
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, Outbound Email Marketing, robot chat

5 Ways to Future-Proof Your B2B Outbound Lead Generation Strategies

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation.  This year alone we’ve witnessed significant shifts that require strategic adaptability. Take, for instance, the ripple effects of iOS 17 privacy changes and the upcoming Google Chrome Cookie Deprecation, both casting a profound impact on tracking and data collection practices.  Meanwhile, the latest updates to Google and Yahoo Email Spam Filters have thrown an additional curveball, making it even trickier to secure that coveted spot in the inbox.  These challenges underscore the importance of thinking ahead. If we’ve learned anything over the years, it’s that things aren’t going to slow down. The only constant is change, right? We have to be ready.     Let’s dig into five practical ...
Google Maps Introduces New Ways To Plan Travel & Navigate
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Maps Introduces New Ways To Plan Travel & Navigate

Google Maps gets holiday travel boost with smarter transit, group planning, and community engagement features. Google Maps is updating transit directions to recommend smarter routes. New tools will allow for easier group trip planning on Maps. Users can now react to Maps content with emojis.
5 Easy Ways to Remove the TikTok Watermark
content creation, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

5 Easy Ways to Remove the TikTok Watermark

When you download a video from TikTok, you’ll notice it includes a watermark. This logo can be especially annoying if it covers an important part of the video. It can also make it more challenging to cross-post the video on Instagram Reels or YouTube Shorts. Fortunately, there are many ways to remove a TikTok watermark! If your videos are winning fans on TikTok, don’t let that pesky watermark stop you from resharing them onto other platforms. Get the most out of your video content creation by using a TikTok logo remover. We promise that no fancy TikTok video editing skills are required. And psstt: if you want our favourite methods for downloading a TikTok without the watermark, check out our video: Bonus: Get a free TikTok Grow...
10 Easy Ways to Make Money as a Web Designer
building website, creating a website, google web designer, internet design, Web, web design, web design company, web designer, web page design, website builder, website design

10 Easy Ways to Make Money as a Web Designer

Today When you’re a web designer, the logical way to make money is designing websites; you can apply for a job at an agency, work in-house at a large company, or become a freelance designer selling on sites like Upwork or Fiverr. The downside to making money designing websites is that it’s hyper-competitive. There’s always someone a little better than you, willing to build the same website for a little less than...
How to Post Multiple Photos on Instagram Story: 4 Simple Ways
Blog, instagram, Social Marketing Strategies, social media, social media marketing

How to Post Multiple Photos on Instagram Story: 4 Simple Ways

Did you know: Harnessing the power of Instagram Stories can skyrocket your engagement. But are you stuck on how to add multiple pictures to your Instagram Story?  You’re not alone.  A whopping 500 million users engage with Instagram Stories daily. Even more impressive, about 70% of Instagram’s entire user base tunes into stories every single day. This opens up a world of opportunities for content marketers and brands. So, if you want to leverage Stories for your website, why limit yourself to just one image? The art of posting multiple photos on a single Instagram story might seem intricate at first. But with various techniques at your disposal, you can craft captivating and diverse stories that resonate with your audience. Ready to boost your Instagram engagement? Dive into this guide, an...
#611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins – Amy Porterfield
ai, artificial intelligence, Business Organization & Systems, chatgpt, content creation, content marketing, Emily Hirsch, facebook, facebook marketing, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing

#611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins – Amy Porterfield

Listen To My Latest Podcast Episode: #611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins Listen To My Latest Podcast Episode:#611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins
Business Hours and Local SEO: 17 Ways to Use Your Hours for Maximum Boom
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Business Hours and Local SEO: 17 Ways to Use Your Hours for Maximum Boom

Like my post? Please share! Business hours get no respect from local SEOs.  Rarely do we see them as a problem, or as a possible solution to problems.  That’s because we seldom scrutinize hours as we would other moving parts on a website, a Google Business Profile page, or anything else that can make a business visible or invisible locally.  If you’re a business owner, you’ve probably thought way more about your hours than your local SEO person has. Hours aren’t even one of those factors everybody works on but nobody writes about.  In the excellent 2023 Local Search Ranking Factors survey by Whitespark, “proper hours” showed up only as a “conversion factor,” rather than as a factor that directly or indirectly might sway local rankings.  (In the comments section, only the wise Gyi Tsakilaki...
Top 8 ways to monetize Instagram while building a sustainable audience
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, social media

Top 8 ways to monetize Instagram while building a sustainable audience

By Kaleigh Moore September 12, 2023 It’s been a journey of long days and extra time on weekends, but you’ve finally done it. Your Instagram account has more followers than you ever dreamed.  There’s only one problem.You’ve been so preoccupied with building your audience that you’ve forgotten about the other end of building a business on Instagram. Monetization. You have an ever-expanding cadre of loyal, engaged followers. You know there’s a market for what you offer. But before you go for a quick money grab, you should slow down and consider the best way to convert your audience into customers. Do it the wrong way and you risk turning those followers away. That’s why monetization should be more than a quick generator of cash. It should feel like a natural extension o...
20 Exceptional ways to increase your sales on Etsy like a power seller
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, etsy, Internet marketing, Learn, Online Marketing

20 Exceptional ways to increase your sales on Etsy like a power seller

By Sean Tinney August 29, 2023 If you’ve ever wondered how top Etsy sellers like CaitlynMinimalist or TwistStationery stand out and excel in a very competitive Etsy marketplace, it ranges from mastering keywords to crafting compelling product descriptions. Increasing your sales on Etsy takes more than hitting publish on your products. You need to structure your products in a way that makes them stand out from those other Etsy sellers trying to sell their products and establish themselves as a reliable brand. To establish the kind of consistency that top sellers reach, you also need to start building and engaging with everyone who buys your products. It’s no secret that this audience is more likely to buy from you again. Here are the top 20 ways to increase your sales on Et...
Starting Local SEO with Nothing: 30 Ways to Start Cold and Succeed
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Starting Local SEO with Nothing: 30 Ways to Start Cold and Succeed

Like my post? Please share! Are you starting your local SEO work at Customer #0, with few or no connections, few or no resources, and not much certainty as to where to begin?  Working on local SEO for this new business may feel like you just moved to a foreign land with only the clothes on your back.  You may not even speak the lingo.  You’re starting with your wits, work ethic, presumably a computer somewhere in the trunk, and not much else.  In other words, you’re starting with zilch.  Cold-start SEO (as I call it) is a mighty different thing from doing SEO for a company that’s been around for a while, has a customer base, maybe has a war chest, and probably has other resources you don’t.  This may sound like a stretch now, but the local search results still are a place where it doesn’t...
10 Innovative ways to repurpose your content + real-life examples
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

10 Innovative ways to repurpose your content + real-life examples

By Sean Tinney August 17, 2023 Anyone who writes regularly, can relate to this – It takes a lot of time and effort just coming up with the right topics. Then on top of that you have to actually write it, and rewrite it, and rewrite it some more. As a content creator, you don’t just write for one channel, most likely you write for multiple channels – like a blog, newsletter, social media.There are a few goals you should try to achieve with anything you write: 1 – Don’t be boring  2 – Teach the reader something they may not know 3 – Leave an impression that causes readers to feel like they have to respond or react Because of these goals (really, they’re my rules for writing engaging content), there are days where you may struggle to come up with content ideas. Then whe...
20+ Ways to Segmentation Your Emails to Boost Your Marketing Efforts
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, segmentation

20+ Ways to Segmentation Your Emails to Boost Your Marketing Efforts

By Sean Tinney July 20, 2023 Inboxes are constantly bombarded with emails vying for attention, it’s becoming increasingly challenging to make your message stand out.  We’ve all been there, scrolling through countless generic emails that barely resonate with our interests. But what if there was a way to break through the noise and deliver emails that feel like they were crafted specifically for us? That’s where the power of email segmentation comes in. By understanding the unique needs and preferences of your subscribers and tailoring your messages accordingly, you can create a truly personalized experience that captivates and engages.  Just look at your inbox and you’ll find segmented emails everywhere. YouTube and Netflix suggest videos or shows based on your past viewing...
12 Creative Ways Video Email Marketing Can Increase Your Engagement
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

12 Creative Ways Video Email Marketing Can Increase Your Engagement

By Sean Tinney July 6, 2023 Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing!  Incorporating a video in your emails has the power to mesmerize and engage your subscribers in ways that traditional text-based emails simply can’t match. As humans, we are naturally drawn to visuals, and videos provide a visually compelling and immersive experience that can leave a lasting impression. The data supports this, viewers say they retain more information (95% of a message) after watching a video.  So are you ready to embark on this exciting journey of video email marketing?  Then it’s time to unlock the power of videos to connect, engage, and convert your email subscribers ...
8 Ways To Leverage AI To Improve Lead Generation
ai, AI Marketing, Analytics & Data, Blog, chat bots, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Lead Generation, Online Marketing

8 Ways To Leverage AI To Improve Lead Generation

In today’s digital age, businesses are constantly seeking innovative ways to improve their lead generation strategies. Traditional methods can be time-consuming and may not always yield the desired results. However, with advancements in artificial intelligence (AI), businesses now have the opportunity to enhance their lead generation efforts and drive better outcomes. In this article, we will explore eight key ways to leverage AI to improve lead generation and propel your business forward. Personalized Content Recommendations AI-powered algorithms have the ability to analyze vast amounts of data to understand user preferences and behaviors. By leveraging AI, businesses can deliver personalized content recommendations to potential leads, increasing engagement and conversion rates. ...
7 Ways to Use SEO on Social Media to Boost Your Visibility
Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

7 Ways to Use SEO on Social Media to Boost Your Visibility

When you hear the word SEO, I bet the first thing that comes to your mind is better rankings on search engine results. But did you know that you can also use SEO on social media? Yep, you read that right. Those SEO strategies you’ve been using to get more traffic on your site aren’t only applicable to search engines. They can help you gain more visibility on social media platforms too! So, if you’re struggling to gain a following on your socials or hitting your engagement goals, SEO could be the answer to your woes. No worries. In this post, I’ll teach you how to take advantage of SEO tricks and techniques to boost your social media presence. But first, you need to understand why SEO strategies can work on social media too. Why Should You Do SEO on Social Media? At this point, you’re proba...
5 Interesting Ways To Get Improved Conversions With Interactive Content
googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Interesting Ways To Get Improved Conversions With Interactive Content

Effective website has no meaning without engaging content. Websites which are considered to be powerful marketing tool promote conversions of leads with careful use of SEO services for any business. Also, websites necessarily need to have interactive and engaging content. Many E-commerce businesses have shared their experiences of trying all actions related to content like writing a blog, publishing an e-book and more but nothing turned conversions in their favor. Can you tell what may have gone wrong? Interactive content marketing is answer to all your queries as ultimate goal of attracting more number of prospects and retaining them as loyal customers can be achieved with this one vast term. When swaying web traffic towards your website is not your only look out but you want augmented c...
20 Easy ways to get email addresses for your marketing
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, list building, Online Marketing

20 Easy ways to get email addresses for your marketing

By Sean Tinney February 16, 2023 Wondering how you can get email addresses to build your email marketing campaign? Try these easy email marketing tips from AWeber. Email is an incredible digital marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can. But first you need a list of subscribers to send emails to. Whether you lack the time or the know-how to create quality emails, there are plenty of challenges that can prevent you from developing a healthy email list.How to get emails for marketing Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of email marketing. We’ve gathered the best email list building tactics to grow sub...
The Rise of Web3 in Web Design: 8 Ways Website Development Will Change Forever
Blog, content creation, content creators, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, outsourced marketing team

The Rise of Web3 in Web Design: 8 Ways Website Development Will Change Forever

Are You Prepared for the Shift in Website Design with the Rise of Blockchain Technology?” Let’s take a deep dive into the exciting future and world of web3 blockchain technology, and its impact on website design and development. I’m going to provide you with real-world examples, and by the end you should have a clear and concise explanation of how decentralization, data management, and interactions will work in the future of websites. I’ll be sharing what I’ve learned about the benefits of adopting these technologies, including increased security, website personalization, and user control. If you want to stay ahead in the field of website design and understand the future of the industry then this article is a must-read. The way we build websites now is changing! The wa...
4 Ways to Get New Customers When PPC Isn’t Working
googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media, social media marketing

4 Ways to Get New Customers When PPC Isn’t Working

PPC advertising can be a great way to get new customers for your small business. But what do you do when it’s not working? Don’t worry, you have options. In this blog post, we will discuss four ways to get new customers when PPC isn’t working. These strategies will help you reach more people and grow your business! Take Advantage of Social Media If you’re not seeing the results you want from your PPC campaigns, it might be time to explore other options. Social media can be a great way to connect with your target market and develop relationships that lead to sales. Here are some tips for using social media to boost your business: Define your goals. What do you want to achieve by using social media? More website traffic? More sales? Better brand awareness? Once you know what you want to acc...
5 Proven Ways How Chatbots Can Help Enterprise Businesses Scale | by Devashish Datt Mamgain | Jan, 2023
ai bot, ai chat, ai chatbot, ai-chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, robot chat

5 Proven Ways How Chatbots Can Help Enterprise Businesses Scale | by Devashish Datt Mamgain | Jan, 2023

Enterprises. Think behemoths. The big guns. The giants in the industry.While there is no cut-and-dry explanation as to what exactly an enterprise is, one can safely assume that enterprise businesses are those whose revenues range from $1 million to a few billion dollars.The E.U. defines enterprise businesses as those that employ more than 250 people.According to Abhimanyu Singh, who leads the sales function here at Kommunicate, “Any company whose revenue exceeds $1 million is an enterprise by Kommunicate’s lens, but then, this varies from company to company.”As you can see, the definitions may vary, but there does seem to be a clear picture emerging as to what an Enterprise business is.An Enterprise business is a well-established, well-oiled machinery that employs a large number of people,...
4 Ways to Create a Business With Better Work/Life Balance
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Ways to Create a Business With Better Work/Life Balance

Are you struggling to find a work/life balance? It’s common for small business owners to feel like they are always working. You didn’t start your company so that you could spend all day and all night at the office. Not only is this bad for your mental health, but it’s also bad for your business, especially if you are approaching burnout. Fortunately, there are ways that you can create more free time and get back to enjoying both your business and your life. In this blog post, we will discuss four strategies that you can use to achieve a better work/life balance. Create Boundaries As a business owner, it’s important to set clear boundaries between your work and personal life. Otherwise, you can quickly find yourself working around the clock with no time for family, friends, or even yoursel...
5 Ways SEO Experts Are Winning In Local Search
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, SEO Strategy, Sponsored Posts

5 Ways SEO Experts Are Winning In Local Search

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. You know the story, every SEO professional is learning and using the same methods for building their SEO strategy. So, how do you uncover hidden gems that help propel your local brand to the top of search engine results pages (SERPs)? How do you elevate yourself from just a professional to an SEO expert? Where do you get actionable insights that help you claim a top SERP position? Expert digital marketers know that in order to win a top position on the SERP, they must understand how the SERP works. The solution: Actionable search insights can be discovered with SERP APIs. Being able to see what makes or breaks a top spot in a search will help you create a winning strategy. Expert digital m...
4 Proven Ways to Grow Your New Dental Practice
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Proven Ways to Grow Your New Dental Practice

Starting a new dental practice can be a daunting task, but with the right marketing and business strategies in place, you can grow your new business quickly. In this blog post, we’ll discuss five proven ways to attract new patients and grow your dental practice. So whether you’re just starting out or you’ve been in business for a while and are looking for ways to expand, read on for some helpful tips! Have an Engaging, Well-Designed Website A well-designed website is essential for any new business, but it is especially important for a new dental practice. Your website is often the first point of contact between you and potential patients, so it is important to make a good impression. The design of your site should be professional and engaging, with high-quality images and videos. In addit...
10 ways AWeber beats Revue
Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

10 ways AWeber beats Revue

By Pam Neely January 10, 2023 Revue is shutting down soon. See why AWeber is the best new home for your newsletter. The email newsletter service Revue is sunsetting. Their latest announcement about it says “from January 18, 2023, it will no longer be possible to access your Revue account. On that date, Revue will shut down and all data will be deleted.” In these last days before Revue shuts down, you need to find a new home for your newsletter.AWeber is the best choice.  Here are the three biggest reasons why: Our expert team can migrate you from Revue and have you ready to send your next newsletter. Test drive it for free: AWeber has one of the most generous free plans in the industry, letting you send emails and newsletters to up to 500 subscribers. Our free plan al...
Top 5 Ways Intelligent Virtual Assistants Augment Customer Contact Centers in Europe | by Gina Shaw | Dec, 2022
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Top 5 Ways Intelligent Virtual Assistants Augment Customer Contact Centers in Europe | by Gina Shaw | Dec, 2022

In today’s fast-paced, digital-first world, customer needs and expectations continue to rise, raising the demand for customer contact centers all over the globe.In Europe, particularly, the change in customer demographics and the growing popularity of e-commerce has led to increasing pressure on contact centers for customer support. Here, companies, small, medium, and large, believe in focusing on their core operations; hence, Europe is one of the biggest markets that is outsourcing contact center operations.The call center outsourcing market share in Europe is expected to increase by USD 3.73 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 3.53%. The retail, IT, and telecom sectors will be the most significant drivers of contact center outsourcing ...
#516: 72% Of Entrepreneurs Struggle With Mental Health: Proven Ways To Deal With This with Lori Gottlieb – Amy Porterfield
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#516: 72% Of Entrepreneurs Struggle With Mental Health: Proven Ways To Deal With This with Lori Gottlieb – Amy Porterfield

Listen To My Latest Podcast Episode: #516: 72% Of Entrepreneurs Struggle With Mental Health: Proven Ways To Deal With This with Lori Gottlieb Listen To My Latest Podcast Episode:#516: 72% Of Entrepreneurs Struggle With Mental Health: Proven Ways To Deal With This with Lori Gottlieb
9 Ways to Prep Your Online Store for Black Friday Now
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9 Ways to Prep Your Online Store for Black Friday Now

Black Friday is coming up, and that means a lot of people are going to be looking to buy things online. If you’re an online store owner, now is absolutely the time to start preparing for the rush. You definitely don’t want to wait until the week of Thanksgiving to make sure everything is in order. Talk about unnecessary stress! Thankfully, there are a few things you can do now to make sure your store is ready for the influx of traffic prior to the big weekend. And we’ve compiled 9 tips to set you on the right path toward the holiday season. Let’s take a look! Your Web Designer Toolbox Unlimited Downloads: 500,000+ Web Templates, Icon Sets, Themes & Design Assets Starting at only $16.50/month! DOWNLOAD NOW 1. Create a Plan of Attack First things first, you need to have a plan for how ...
5 WRONG Ways to Look For the Best Dental SEO Companies
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5 WRONG Ways to Look For the Best Dental SEO Companies

When it comes to finding the best dental SEO companies, there are a lot of tips out there on how you can go about it. However, there are also a lot of mistakes that dental clinics make as they search for the right partner. Avoiding these mistakes will save you time, money, and headaches in the long run. Here are five wrong ways to look for dental SEO companies – and how you can avoid them! Focusing Only on Price Many dental clinics make the mistake of selecting a marketing agency based solely on price. However, this can be a recipe for disaster. The most expensive agency is not necessarily the best, and the cheapest option may not provide the best value for your money. Instead of focusing solely on cost, it’s important to look for the best dental SEO companies based on value. This means c...
Kicking Bot Booty: 5 Ways to Keep the Big Bad Bots Off Your Website | by Adam Kreitman | Oct, 2022
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Kicking Bot Booty: 5 Ways to Keep the Big Bad Bots Off Your Website | by Adam Kreitman | Oct, 2022

Kicking Bot Booty: 5 Ways to Keep the Big Bad Bots Off Your WebsiteIn yesterday’s The Daily(ish) Advocate email newsletter, “The Internet’s Gone Bot Sh!t Crazy,” we wrote about how bots are running rampant online.They eat up budgets in your ad campaigns and affect the quality of traffic on your website.To make matters worse, they’re super hard to avoid, detect and fight.But keep your chin up, Sparky! It’s not all doom and gloom.While you’ll never eliminate them completely, there are things you can do to reduce the number of bots running wild on your site and scarfing up your ad budget like they’re Joey Chestnut at an all-you-can-eat buffet.Here are 5 key bot-busting strategies we’ve discovered as we’ve waged a war against the bots attacking our sites and campaigns…1. Avoid 3rd Party Search...
8 Ways to Identify & Fix Browser-Based Website Errors & Issues
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8 Ways to Identify & Fix Browser-Based Website Errors & Issues

No one is perfect, and that goes for website owners as well. Even the best, most well-coded and thoughtfully put together websites will experience errors and issues at some point – it’s simply unavoidable. In fact, part of the process of owning a website is being able to identify and fix an error as it comes up. Often, you’ll find issues occur after switching hosts, updating plugins or themes in WordPress, or adding code snippets to existing designs. It doesn’t take much to break a site and prevent it from interacting with browsers properly. However, not all errors or issues are the same. Some are relatively minor and can be fixed with ease; others may require more time and effort on your part. That’s why in this article, we’ll outline 8 different types of browser-based website errors and ...
5 Simple Ways to Get More Engagement
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5 Simple Ways to Get More Engagement

Increasing Tiktok engagement is the best way for every female course creator to expand their reach and get more sales, especially with the ever-increasing content consumption on Tiktok.  For business owners, Titok is the six-figure-making platform where you can make a lot of money by increasing your engagement.  Nothing discourages zeal like not having people hit the like button, comment, or share your videos, let alone purchase your courses.  I have been there, and I know how frustrating it is. But my story changed when I got intentional with some hacks and tips I will be sharing with you shortly.  Five simple hacks I used to get more engagement on Tiktok 1. Post Regularly This has got to be the first thing any content creator will tell anyone intentional about brand bui...
10 Ways To Optimize Your Video For Higher Rankings
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10 Ways To Optimize Your Video For Higher Rankings

Are you looking to improve your search engine optimization? You might be accustomed to keyword searches and a click-worthy content strategy, but have you thought about how your video optimization could improve your ranking position? By the end of 2022, video content will be responsible for over 82% of all internet traffic, making it a vital component of any successful site strategy. This is where YouTube comes into play. As the second largest search engine in the world, it has over 2 billion active monthly users, rendering it a key player in the battle to seek demographic engagement. Not only can the platform boost brand visibility, but Google takes YouTube-based searches into account when determining a site’s ranking position. The question is, just how vital could your YouTube SEO be on y...
5 Ways Banking Virtual Assistants Enhance Your Banking Experience — Programming Insider | by Shaip | Sep, 2022
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5 Ways Banking Virtual Assistants Enhance Your Banking Experience — Programming Insider | by Shaip | Sep, 2022

Banking isn’t what it used to be. Most of us need fast, efficient, flawless banking services that are hassle-free and, most importantly, reliable. It only makes sense to shift to digital banking channels that can provide these things. As it turns out, artificial intelligence (AI) and machine learning (ML) powered virtual assistants can do precisely that.Are virtual assistants in banking the solution to outdated, cumbersome branches and lengthy wait times? More and more banks are turning to chatbots and virtual assistants for customer service.Artificial intelligence is becoming more ingrained in day-to-day life. A recent Ipsos-Forbes Advisor survey found that an overwhelming majority of Americans — 76% — used their bank’s mobile app to conduct everyday banking tasks last yearThis blog will ...
7 Ways To Improve The Conversion Rate Of Your Funnel
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7 Ways To Improve The Conversion Rate Of Your Funnel

As advertisers, we focus a lot of our energy on ensuring our ad campaigns are performing and converting as best as they possibly can. But that’s only one part of the equation.  What happens after the click is just as important (if not more important!) You can have the most incredible ad campaign set-up, but if the funnel you’re sending traffic to doesn’t convert, it doesn’t matter how great your campaign is – you simply won’t see the results you desire. And so, in this article, I’m going to share 7 ways you can improve the conversion rate of your funnel, leading to better overall performance and results.  1. Include the 3 argument types on each page Whenever someone makes a buying decision, they use two different parts of their brain.  There’s the emotional part (t...
6 Ways to Dominate Your Market by Merging SMS and Email Marketing
Blog, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Small business marketing, video content, video marketing, video marketing strategy

6 Ways to Dominate Your Market by Merging SMS and Email Marketing

SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video) When combined with email marketing, however, these limitations vanish. A blend of SMS and email marketing can result in engaging, successful customer journeys that lead straight to conversion. Here, we’ll run through the reasons you should incorporate SMS into your email strategy. Then we’ll tell you our six top tips for merging SMS and email to dominate your market. Advantages of SMS marketing SMS marketing has a lot of very important advantages. By combini...
8 Effective Ways to Ensure Ecommerce Business Success
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8 Effective Ways to Ensure Ecommerce Business Success

It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many.  According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025. Image via Statista While brick-and-mortar stores are gradually losing their dominance, the digital marketplace is blazing. More and more ecommerce brands, big and small, are coming up and gaining a foothold in this ever-expanding landscape. If you are one such ecommerce business striving to taste success, you know how demanding and competitive things can be. And you only beat the fierce competition with aggressive ecommerce marketing strategies like digital advertising, content marketing, social media marketing, etc....
Working & Collaborating with RPA Bots: Top 5 Ways to Succeed | by Ashok Sharma | Jun, 2022
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Working & Collaborating with RPA Bots: Top 5 Ways to Succeed | by Ashok Sharma | Jun, 2022

It is easy to get spooked by the fiction of robots taking over the human world when in reality robots being a part of the human workforce is great.Robotic process automation eliminates the barrier of employees’ need of performing mundane tasks and enables them to focus on other productive business activities.Working and Collaborating with RPA BotsIn this article, we are going to discuss the top 5 ways that keep you on the right track for RPA bots collaboration.But first, what are RPA bots?RPA bots are software robots that perform tasks in a digital environment. These bots aim to automate repetitive tasks and therefore, they are also known as the “digital workforce”.In traditional automation tools, software developers have to create a list of actions to automate the tasks and interface to b...
Local SEO for Lawyers: 7 Ways to Get Started
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Local SEO for Lawyers: 7 Ways to Get Started

In many ways, doing local SEO for lawyers is similar to other industries. 97% percent of Google and other search engine users look for local businesses online, and these businesses include law firms or individual practitioners.  However, it is also different from local SEO for other industries because law tends to be a highly specialized practice. For instance, while a personal injury attorney has a basic knowledge of taxation from law school, you’d rather engage with a tax lawyer if you’re trying to determine how much tax you’ll pay for real estate you’ve inherited from a grandparent.  So, how can you make sure that your client’s law firm appears somewhere at the top of search engine results pages (SERPs)? Well, you need a robust local SEO strategy. Such a strategy will help your client’...
Top 6 Ways To Get Higher Quality Reviews [Webinar]
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Top 6 Ways To Get Higher Quality Reviews [Webinar]

Worried about your local business’s online reputation? Are the reviews you receive truly helpful or harmful? Would you like to reach five stars by being able to detect and meet your customers’ expectations better? Online reviews could make or break your business – especially in the smartphone era of on-the-go research. Register now to learn how to stay competitive, get ahead of comparison research, and win customers before they walk into your store. Learn how to improve your online reputation and get access to: New consumer trends. A guide to enhancing your Google Business Profile listing. A step-by-step method of gathering more high-quality reviews. It is still common for businesses to believe local SEO myths that could hurt their online reputation – this webinar will bust some of these m...
5 Ways to Identify Customer Pain Points So You Can Nail Your Marketing Messages
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5 Ways to Identify Customer Pain Points So You Can Nail Your Marketing Messages

By Pam Neely May 17, 2022 Want to know why people buy – or don’t buy – from you? Understanding customer pain points will explain a lot. Knowing your customers can have a big impact on your marketing, and on your business overall. Identifying customer pain points is a key part of this. People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might influence someone’s purchase decision, they’ll ultimately buy something because it solves a problem. Don’t have time to eat an expensive sit-down meal? Grab food at McDonald’s. Can’t sleep because your neighborhood is noisy? Get a pair of earplugs or a white noise machine. Tired of driving to the gym every day? Purchase an at-home workout program on DVD. Once you understa...
4 Ways To Win With Video
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, youtube

4 Ways To Win With Video

Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine. Today, over 2.6 billion people use the platform. And YouTube isn’t the only player in town. Vimeo, TikTok, Facebook, and Instagram all have powerful video marketing capabilities to help businesses get found. Local businesses can use video marketing to drive traffic, reach more customers, and grow online. Here are four strategies to build your local video marketing strategy. The Value Of Video Marketing For Local Businesses Video is a powerful medium for local businesses. While many might assume that video marketing is more in the domain of online busine...
5 Ways to Drive Traffic and Sales with Short Videos
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing, Reels, short video content, shorts, Social, social media marketing, Social Media Strategy, stories, tiktok, video marketing, YouTube Shorts

5 Ways to Drive Traffic and Sales with Short Videos

We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes.  Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.  But why is short video content better than traditional long-form content? Let’s assume you have an excellent blog post on your website about a particular feature or a product that you offer. The chances are that even if a particular set of your audience is intrigued by the content in the article, they might not read the entire thing. And this can happen due to a multitude of reasons including sh...
25 Free or Cheap Ways to Build an Email List from Scratch
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25 Free or Cheap Ways to Build an Email List from Scratch

By Kelsey Johnson April 26, 2022 Starting an email marketing list? Here are 25 ways to get subscribers without an audience. Building an engaged audience is one of the best marketing strategies around. And email is one of the most effective channels. But what’s the best way to get started? How do you grow an email list without an existing audience to market to? If you’re starting from scratch — or are looking to boost your list growth — we’ve got a slew of list building ideas for you. Read on for 25 free or budget-friendly ways to grow your list, even if you don’t already have followers somewhere else. Note: Ideas that require payment will have a U.S. dollar sign ($) next to them. Jump ahead to your favorite list growth idea: Optimize website signupsWebsite chatb...
5 Ways to Improve Your Online Presence
Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways to Improve Your Online Presence

Are you looking to improve your company’s online presence? If so, you’re in the right place! In this blog post, we will discuss five ways that you can boost your visibility and reach more customers online. Improving your online presence is essential for any business – no matter how big or small. Fortunately, there are a lot of strategies available to help you. Let’s get started! Optimize For SEO Obviously we’re an SEO company, so we’ll start with the most obvious way to improve your company’s online presence: search engine optimization (SEO)! Anyone who has ever tried to find something online knows the importance of search engines. Whether you’re looking for the latest news or a new pair of shoes, search engines are how we find what we’re looking for on the internet. And for businesses, o...
How to Download Instagram Reels: 4 Simple Ways
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How to Download Instagram Reels: 4 Simple Ways

Since their introduction in 2020, Reels have become one of Instagram’s most popular and engaging types of content. The platform makes posting Reels worth brands and creators’ while — Instagram’s algorithm favors video content, which means Reels are more likely to reach large audiences than static Instagram posts. If you find yourself wanting to download Instagram Reels for inspiration, future reference, or use on a different platform, you’ll notice that there’s no built-in feature that would allow you to do so. But don’t worry, there are plenty of workarounds. Keep reading to find out how to download other users’ Reels to your device. Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth...
5 Ways to Improve Web Traffic
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5 Ways to Improve Web Traffic

Do you want more web traffic? Of course you do! In this blog post, we will discuss five ways that you can improve your website’s traffic. These tips are based on our many years of experience in the online marketing industry, and they have been proven to work. So, without further ado, let’s get started! Tip 1: Use Social Media One of the best ways to drive traffic to your website is to use social media. Make sure that you are active on all of the major social networking sites, and that you are regularly sharing links to your website’s content. If you can get other people to share your content, then you will see a significant increase in web traffic. Finding the right social media platforms is also important. As a business owner, you don’t have time to be everywhere. Instead, focus on the s...
4 Ways to Promote an Ecommerce Website
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

4 Ways to Promote an Ecommerce Website

In order to be successful in ecommerce, it’s important to have a well-optimized website that can attract traffic and convert visitors into customers.  However, simply having a website is not enough – businesses also need to use effective marketing strategies to reach potential buyers. That will give your target audience the opportunity to learn about your business and build up the “know, like, and trust” factors that help them become customers. In this article, we will discuss four ecommerce strategies that will help increase traffic and sales. Let’s get started! 1. Optimize Your Website Content  Optimizing your website content is one of the most effective ways to promote your ecommerce business. By optimizing your pages for search engines, you can make it easier for potential customers t...
5 Ways to Create a Strong Social Media Presence for Your Business
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways to Create a Strong Social Media Presence for Your Business

As a business owner, you know that having a strong social media presence is crucial for success. But what are the best ways to promote your business on social media? In this blog post, we’ll give you five tips for creating a strong social media presence for your business. Keep reading to learn more! 1. Establish a Social Media Presence When it comes to promoting a business online, social media is one of the most effective ways to reach a large audience. By establishing a social media presence, a business can create a platform where they can share their products and services with potential customers. Additionally, social media can help businesses connect with current customers and build relationships with them. There are a number of ways to establish a social media presence for a business....
4 Ways to Promote a Business Online
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4 Ways to Promote a Business Online

There are many different ways to promote a business online, and the best strategies depend on the budget that you have as well as the type of business that you have.  As a small business owner, you know that promoting your business online is essential to success. But with so many options available, it can be hard to know where to start. Here are four ways to promote your business online, no matter what stage you’re at. Once you start implementing these strategies, you’ll watch your online presence grow and your profits improve significantly. Let’s get started! 1. Build a Strong Website If you already have a brick-and-mortar business, it is hard to promote your business without having an online presence. People are turning to the web for information about businesses, so if they can’t find ...
13 Ways to Build Your Email List For Free
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13 Ways to Build Your Email List For Free

By Ron Stefanski March 1, 2022 You don’t need a large marketing budget, you just need these strategies for building your email list – at no cost. This article isn’t written to convince you of the benefits of using email marketing. You already know that “the money is in the list,” and that email marketing has an ROI of over $36 for each $1 spent. In this article, we take a look at 13 ways to build an email list so you can communicate more effectively with your customers and get better results from your marketing strategies – all without having to pay a single cent.  Ready? Let’s get into it.  Integrate email sign-up forms on a social landing pagePersonalize your CTAsCapture email after an online saleUse a live chat tool to gather emailsPop-up survey or quizOffer disco...
6 Ways to Generate More Revenue Using Videos in 2022
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6 Ways to Generate More Revenue Using Videos in 2022

By Amir Shahzeidi February 17, 2022 Learn how you can use a video strategy to increase your business’s revenue. Video has become the focus of the internet and there’s no better time for small businesses and growing brands to get in on the trend.  Adapting your content to work through video means that you can get visibility on high-growth channels like TikTok – with more than 1 billion monthly active users – and Instagram that pivoted to video in late 2021.  Video can be used throughout your whole customer journey, from generating interest in your brand and driving customer conversions to keeping them on board and engaging with them.  Want to know how? We’ve got 6 tried and true ways you can use video to boost the revenue for your online business, including: Gett...
11 Ways To Improve Rankings
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11 Ways To Improve Rankings

How would you rate your small business SEO performance, and what should you focus on next for greater success? SEO is the process of optimizing your site to rank higher in search engines such as Google, Bing, Yahoo, etc. Your goal is to get in front of the searchers who could become your customers. It’s important that your business appears in different types of search results, too – Google Maps, organic, Featured Snippets, images and videos, and more – in order to maximize your visibility. Small business SEO is uniquely challenging in that you probably don’t have a dedicated SEO team or a lot of time to stay up to date on all the latest developments in search. You’re competing not only against other small businesses but also publishers, big brands, and all kinds of other informational sour...
11 Ways To Improve Rankings
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

11 Ways To Improve Rankings

How would you rate your small business SEO performance, and what should you focus on next for greater success? SEO is the process of optimizing your site to rank higher in search engines such as Google, Bing, Yahoo, etc. Your goal is to get in front of the searchers who could become your customers. It’s important that your business appears in different types of search results, too – Google Maps, organic, Featured Snippets, images and videos, and more – in order to maximize your visibility. Small business SEO is uniquely challenging in that you probably don’t have a dedicated SEO team or a lot of time to stay up to date on all the latest developments in search. You’re competing not only against other small businesses but also publishers, big brands, and all kinds of other informational sour...
7 Ways to Optimize Your Facebook Strategy for Leads and Conversions : Social Media Examiner
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7 Ways to Optimize Your Facebook Strategy for Leads and Conversions : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
Promote Your Business Website: 4 Ways to Use Your Google Business Profile
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Promote Your Business Website: 4 Ways to Use Your Google Business Profile

Building an excellent business website is essential to succeeding in today’s business environment. It’s as important to have a great website as it is to have a high-quality store in your community. Once you have your website, however, it’s important to promote it. You can’t just expect people to find your business if you don’t promote it. Fortunately, you have an excellent tool available to you — Google My Business. Google My Business (GMB), also known as your Google Business Profile, allows you to create a profile for your business and increase your online presence and reputation. If you want to promote your website, you need to use GMB. Here’s how to do it. Have a Complete Profile If you’re trying to find a reputable company and you find an online profile that’s only partially complete,...
5 Ways To Improve Your Digital Marketing Efforts
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Ways To Improve Your Digital Marketing Efforts

Most business owners are aware of the importance of digital marketing. However, some people mistakenly believe that digital marketing is supposed to automatically work – even with minimal effort. Realistically, though, that isn’t the case. In order to see results from your digital marketing strategy, there are certain things you should keep in mind. Otherwise, you could be spending lots of time and money that you won’t get back. The good news is that it’s not too late to turn things around, even if things haven’t been going as planned. Keep reading to see five things you can do to improve your digital marketing efforts.  Research Your Competition Competition is an unavoidable part about running a business. While everyone would like to think that their business is the best in the industry, ...
5 Ways Hiring A Web Development Agency Can Help Grow Your Business
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways Hiring A Web Development Agency Can Help Grow Your Business

When most businesses hire a web development agency to build a website, they don’t truly understand the value of what they’re investing in. Hiring a web design company is about much more than just having a website built. When it’s all said and done, that decision will likely benefit your business for years to come. The reality is that web design agencies play a very important role in helping other businesses grow. If you’re looking to take your business to the next level, working with a web development agency could be the key to doing just that. Keep reading to find out how.  What Do Web Development Agencies Do? Most people are aware of the fact that web development agencies design and build websites, but oftentimes they do much more than that. While the exact services will vary based on th...
11 powerful ways how WhatsApp chatbots are helping in healthcare! | by Engati | Dec, 2021
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11 powerful ways how WhatsApp chatbots are helping in healthcare! | by Engati | Dec, 2021

The healthcare industry has been under immense pressure over the past couple of years and needs to embrace digital transformation as much as possible to scale up and provide healthcare services in a better manner. So, how do they do that? How can the healthcare sector improve customer satisfaction? The answer, to a great extent, lies in reaching patients over the app they use 23 times a day and automating conversations right there. How do they do that? By deploying WhatsApp chatbots for healthcare.1. Assessing symptomsYour patients can chat with your healthcare chatbot on WhatsApp to self-report their symptoms and get a diagnosis. This is not intended to replace doctors or healthcare professionals in any way, rather, these bots are meant to supplement them and help them work more effective...
Virtual Event PR Strategy – 4 Ways to Make Events Media-Friendly
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Virtual Event PR Strategy – 4 Ways to Make Events Media-Friendly

Listen NEW! Listen to article Sign in or sign up to access this feature! Most PR and marketing professionals understand this general rule of thumb for events: "Don't mix analysts with customers, press with analysts, or customers with press." But in the realm of virtual events, those rules can differ. The virtual event circuit...
Is Your Website Safe? 5 Ways to Boost Security
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Is Your Website Safe? 5 Ways to Boost Security

As a small business owner, you know that having a website is essential to your success. It’s your most important digital asset, and a properly optimized website can bring you to the attention of ideal customers when they’re most ready to buy. However, if your website is not safe, no one will contact you — not just through your website, but at all. A company with a compromised website is one that is seen as irresponsible and unprofessional.  Fortunately, there’s a lot you can do to keep your website safe and your customers comfortable. Here are four ways to boost your website security. Choose a High-Quality Website Host A website host runs the computers and servers that are required to keep your website online. One of the ways hackers can compromise your site is by attacking the host and ge...
8 Ways to Promote Your Website
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8 Ways to Promote Your Website

Your business website is one of the most important assets your company has. The right website will present your company as authoritative and in touch with the problems your ideal customer has, while also educating visitors about your products and services and encouraging them to buy. Essentially, a great business website is the best salesperson you don’t have to pay a salary to. This is why you want to ensure all of your ideal clients find it and engage with your content! Wondering how to promote your website online? There are a lot of options, but these are 10 of the best. Create and Share Content One way to draw traffic to your website is to give your ideal audience something to read or watch there. This means creating content that is relevant to your company and your customers’ needs a...
7 Ways to Promote Your Business Online
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7 Ways to Promote Your Business Online

Today, starting a business is almost the easy part. You can set up a high-quality website and register a business name, and begin providing products and services right away. The tough part isn’t starting the business, it’s getting attention from your ideal customers. The market in every industry is very competitive and crowded, and consumers get thousands of advertising messages every day. Fortunately, there are ways you can promote your business online and stand out from competitors. Let’s look at 10 effective strategies. Create a Social Media Community As of 2021, Canadians spend an average of 1 hour and 46 minutes on social media each day. In addition, 91% of Canadians use the internet regularly. That means taking advantage of social media communities is a great way to promote your bus...
8 Ways To Drive Local Business In Competitive Markets With Search
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8 Ways To Drive Local Business In Competitive Markets With Search

Local search marketing is key for any location but when faced with a competitive market, it’s essential that you have strategies to help you stand out.The closer the user is to a location, the more likely it will rank. However, in denser areas, a location will face more competition.By accelerating efforts around Google My Business (GMB) and location page management, a location’s relevance and prominence can increase a business’s rankings resulting in increased local visibility, especially in competitive markets.In this post, we will break down strategies for both GMB and location pages to drive more local business.How Google Ranks Local ResultsGoogle states that “Local results are based primarily on relevance, distance, and prominence.”Relevance is how applicable the result is to what some...
5 Ways SaaS Companies Can Excel With Digital Marketing
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5 Ways SaaS Companies Can Excel With Digital Marketing

Running a software company is a challenge, and one of the biggest obstacles you face is how to get your name known when there’s so much competition.  The good news is that with the right digital marketing strategies, SaaS companies can build their brand, attract new customers, and grow their business. Are you ready to learn how to succeed? Let’s dive into five ways SaaS companies can excel with digital marketing. 1. Take Advantage of SEO SEO for SaaS B2B companies is essential if you want to grow your business without shortening your runway significantly. Many marketing strategies are very capital-intensive, and it doesn’t have to be that way. When you have excellent SaaS SEO, you can turn your website into a 24/7 salesperson. The right optimization and keywords will help you capture lead...
4 Ways to Make Your SaaS Website Work Hard For You
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4 Ways to Make Your SaaS Website Work Hard For You

You work hard to create assets for your SaaS business, including your website. The goal, of course, is to have these assets work hard for you. A great SaaS website can bring in ideal customers 24/7, build your brand, and more. But it only works hard if you design it to do so. The right web design and SaaS SEO is essential if you want to grow your business. Here are four ways to design your website to work hard for your SaaS business. Write With the Customer in Mind We see three common mistakes when it comes to SaaS website content. The first is that it can be full of technical language that customers struggle to understand. B2B content is often more technical than consumer-focused information, but that doesn’t mean it needs to be confusing. After all, even in B2B, the reader is still a hu...
5 Ways Email Virtual Assistants Elevate Customer Shopping Experience | by Enterprise Bot | Sep, 2021
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5 Ways Email Virtual Assistants Elevate Customer Shopping Experience | by Enterprise Bot | Sep, 2021

Have you witnessed the rapid growth of digital shopping assistants post-pandemic, across voice, email, or chat?No doubt, email is till date one of the most popular channels for customer service. Though new digital channels have emerged, more than 60% of customers still prefer utilizing emails and webforms to get in touch with enterprises. It is anticipated that email use will rise by 2 to 3% every year through 2023.There’s no ambiguity that COVID-19 has changed buyer conduct and brought about many difficulties for retailers. Most consumers today look forward to online shopping for everything instead of visiting brick-and-mortar stores. As online retail and ecommerce sales are growing by leaps and bounds, how do you keep up with the high influx of customer emails?As indicated by a 2019 revi...
5 Ways Working With A SaaS SEO Agency Can Help Grow Your Business
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5 Ways Working With A SaaS SEO Agency Can Help Grow Your Business

Over the last decade, SEO has become a very important part of the digital marketing world. At this point, if you aren’t doing SEO (and doing it right), you’re at risk of being left in the dust by your competitors.  Implementing SEO into your marketing strategy can help improve your businesses’ online reputation and generate more traffic to your website which can ultimately result in more sales. However, if you’re not an experienced SEO professional, you may not be seeing the kinds of results you want.  By working with a SaaS SEO agency, you can set yourself up for success. A good agency will help improve your company’s online presence and put you in a position to bring in more customers. Keep reading to learn five ways a SaaS SEO agency can help grow your business.  Gives You Time To Work ...
What is Instagram Direct? 6 Ways to Do Business & Drive Sales with Instagram Direct Messages
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What is Instagram Direct? 6 Ways to Do Business & Drive Sales with Instagram Direct Messages

Have you heard of Instagram Direct, but you’re not sure what it is or how to use it? Then you’re in the right place. If you’re using Instagram to grow your business, it’s super important that you understand how to use Instagram Direct.  That’s because Instagram Direct is the official messaging system from Instagram…and according to Facebook, 65% of users are more likely to buy from a business they can message. Think of it this way: Instagram has over 1,000,000,000 monthly active users, and over 80% of them follow at least one business account. That means that making it easy for users to get in contact with you is crucial to growing your business online.  Because of this, it’s more important than ever that business owners understand Instagram Direct, use it to its maximum pot...
5 Ways to Know You’ve Found a Great Web Design Firm
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5 Ways to Know You’ve Found a Great Web Design Firm

There are a lot of companies out there that offer web design services, but it can be difficult to know which one is going to meet your needs. Unfortunately, it often isn’t until you’ve already invested quite a lot of money that you discover the company isn’t high-quality. How can you avoid wasting money on poor services? You just need to know the signs of a great web design firm. If you see these five things, you can move forward with confidence. The Web Design Firm Knows Small Businesses Small businesses have unique needs, and not every web company knows how to meet them. That’s why it’s important to work with a web design firm that has a lot of experience with small and medium-sized businesses.  The last thing you want is to be an afterthought for a design company that focuses on large-...
5 Ways to Take Your Small Business Marketing to the Next Level
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5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make Exp...
7 Ways to Improve Local SEO & Attract New Business
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7 Ways to Improve Local SEO & Attract New Business

Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack.In this column, you’ll find seven ways to improve local SEO, build local visibility, and win over new customers.Top Ways to Improve Your Local SEOKeep an Eye on Your Competitors’ Google My Business Q&As.Tweak a Google Product Listing to Get It More Exposure.Use Google’s Business Messages While You Can.Update Your GMB with All Relevant Newly Available Attributes.Join Local Marketplaces and Forums.Don’t Neglect Other Search Engines.Keep an Eye on Your Reputation.1. Keep an Eye on Your Competitors’ Go...
3 Ways to Build Long-Term Relationships With Your Customers
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3 Ways to Build Long-Term Relationships With Your Customers

Listen NEW! Listen to article Sign in or sign up to access this feature! For B2B enterprises, producing a great product or reliable service is not enough to succeed. Beyond the transactional experience, customers are looking for an emotional connection, an educational journey, or a unique memory. And now that over three quart...
5 Ways to Boost Your SEO With Third-Party Reviews
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5 Ways to Boost Your SEO With Third-Party Reviews

Third-party reviews offer invaluable insight from an unbiased perspective on your business. They also instill trust with potential customers, which may help guide their decision to purchase your product or service.In fact, nearly half (42%) of internet users in the U.S. cite reviews from other customers as a feature that would most increase their likelihood of buying a product.When compared to first-party reviews, third-party reviews can also appear more credible to a searcher. After all, a business is unlikely to publish negative reviews on its website.Whether you’re looking to convert searches into sales or improve your search ranking, focusing on enhancing your reviews’ search engine optimization (SEO) efforts can achieve both. Reviews are a heavily weighted local search ranking factor,...
5 Ways to Boost Your SEO With Third-Party Reviews
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Ways to Boost Your SEO With Third-Party Reviews

Third-party reviews offer invaluable insight from an unbiased perspective on your business. They also instill trust with potential customers, which may help guide their decision to purchase your product or service.In fact, nearly half (42%) of internet users in the U.S. cite reviews from other customers as a feature that would most increase their likelihood of buying a product.When compared to first-party reviews, third-party reviews can also appear more credible to a searcher. After all, a business is unlikely to publish negative reviews on its website.Whether you’re looking to convert searches into sales or improve your search ranking, focusing on enhancing your reviews’ search engine optimization (SEO) efforts can achieve both. Reviews are a heavily weighted local search ranking factor,...
18 Ways to Rock at Virtual Events Engagement
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18 Ways to Rock at Virtual Events Engagement

Listen NEW! Listen to article Sign in or sign up to access this feature! These are the top four questions marketers ask me about virtual events: Why are some so engaging whereas others fall flat?How do you improve virtual networking?Will digital models be relevant when in-person meetings come back?How do you monetize online e...
7 Ways to Improve Local SEO & Attract New Business
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways to Improve Local SEO & Attract New Business

Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack.In this column, you’ll find seven ways to improve local SEO, build local visibility, and win over new customers.Top Ways to Improve Your Local SEOKeep an Eye on Your Competitors’ Google My Business Q&As.Tweak a Google Product Listing to Get It More Exposure.Use Google’s Business Messages While You Can.Update Your GMB with All Relevant Newly Available Attributes.Join Local Marketplaces and Forums.Don’t Neglect Other Search Engines.Keep an Eye on Your Reputation.1. Keep an Eye on Your Competitors’ Go...
5 Ways to Take Your Small Business Marketing to the Next Level
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make Exp...
5 Ways to Take Your Small Business Marketing to the Next Level
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make Exp...
What Do Hidden Likes on Instagram Mean for Brands? 3 Ways to Boost Traffic and Sales — Even Without Likes
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What Do Hidden Likes on Instagram Mean for Brands? 3 Ways to Boost Traffic and Sales — Even Without Likes

It’s been over a month since “hidden likes” options on Instagram rolled out to all Instagram users. Has the brand account you manage noticed a change? First, what are hidden likes?  In April, Instagram gave users the option to show or hide the like counts on their posts.  Instagram’s move was made in an effort to decrease bullying on the platform and lead to a less pressurized experience. While that’s a great goal, actually hiding likes has led to some pretty mixed reviews. That’s because likes are Instagram’s currency. If you’re an influencer, or if you’ve used influencer marketing to boost your brand in the past, you understand how important it is to post content that people engage with.  And if likes are gone, what will replace them? The good news is, there are solid w...
4 Ways Conversational AI Can Help Your University | by Haptik | Jul, 2021
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4 Ways Conversational AI Can Help Your University | by Haptik | Jul, 2021

Every year, nearly 20 million students enroll in universities across the United States. Given how important the choice of a college can be for a person’s academic and professional career, students understandably have a lotof questions about majors, eligibility, tuition, campus life, faculty, and more, while going through the process of selecting a university. And as universities compete to get on board students who are the right ‘fit’, it is important for them to not only provide the right answers to prospective students’ queries but also to effectively communicate precisely what they have to offer.Colleges invest a lot of time and resources in engaging with prospective students — with US universities spending billions of dollars annually on admissions. But the COVID-19 pandemic has thrown...
How Many Followers Do You Need to Get Paid? 12 Ways to Get Paid on Instagram (Without Millions of Followers)
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How Many Followers Do You Need to Get Paid? 12 Ways to Get Paid on Instagram (Without Millions of Followers)

How many followers do you really need to make money on Instagram? The answer might not be as much as you think. While you won’t make the rich list without several hundred million followers to your name, you can still get paid as a small-time influencer.  If we’re being honest, you don’t even need the verification check — though it will help. So, without further ado: Here’s the run-down on how many followers you need on Instagram to get paid.  GET NEW INSTAGRAM TOOLS FROM MOBILEMONKEY Grow Instagram followers and engagement with new tools for influencers, artists, brands and D2C businesses. Sign up to be the first to use tools that generate elite engagement via Instagram DMs. How many followers on Instagram do you need to get paid? According to recen...
5 Genius Ways eCommerce Retailers Are Using Chatbots | by Ambit | Jul, 2021
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5 Genius Ways eCommerce Retailers Are Using Chatbots | by Ambit | Jul, 2021

As more and more consumers shop online, businesses must find new and innovative ways to improve the buying experience for end customers.One way to do this is with AI chatbots.There is an overwhelming need in the eCommerce world today to automate and streamline tasks wherever and whenever possible. As customer demand increases, you want to make sure that your eCommerce business is doing everything possible to make sure that their interaction with your brand is a memorable one.Chatbots have been heralded as one of the best digital tools for customer service support. Retailers have found that they are also useful to increase eCommerce sales, drive customer engagement, and automate large volumes of customer enquiries.Want to know what some of the best eCommerce chatbot features in 2021 are? He...
21 Ways to Grow your Business with Chatbots in 2021 | by WotNot | May, 2021
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21 Ways to Grow your Business with Chatbots in 2021 | by WotNot | May, 2021

Chatbots for business and website have been absolute game-changers in recent years. They are redefining the rules of business communication, thanks to the wonders of Artificial Intelligence.Chatbots for businesses or websites feature an in-built natural language machine learning technology. This technology equips a chatbot for the website to comprehend customer questions accurately. Thus, chatbots are capable of providing personalized shopping advice to every single customer they interact with.A 2019 survey reveals that twice as many buyers were willing to interact with chatbots as they helped provide useful product recommendations. The chatbot for website used by Nordstrom has a step-by-step item display system. It enables the chatbot to showcase products based on the buyer’s choice.There...
101 Ways to Get More Followers on Twitter
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101 Ways to Get More Followers on Twitter

Twitter is a powerful social media platform for business. As per social media statistics 2021, 75% of B2B marketers use Twitter to drive engagement, grow their business, and build fruitful connections with their targeted audience.Between short attention spans and harsh competition, the road ahead is a bit difficult!However, it is still possible to create an engaging Twitter account that attracts authentic and loyal followers.Here are 101 practical and tested ways to increase followers on Twitter. Be ready to relish the best piece of the cake! Tweet Frequency 1Ensure to tweet often because it offers a short span of relevancy to your followers to get engaged. However, the question is, “what should be the time gap between two tweets? Well, there is no exact time interval available, but you ...
10 amazing ways chatbots can improve customer engagement in banking | by Engati | Jun, 2021
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10 amazing ways chatbots can improve customer engagement in banking | by Engati | Jun, 2021

The best service a bank can offer to its customers is one that’s meaningful, engaging, and personalized. Chatbots in banking have huge potential for customer engagement. It gives customers 24/7 access to support and banks can make great use of AI and improve customer engagement to enhance the experience and improve retention.In fact, you can easily measure the ROI of chatbots by conducting a survey, collecting feedback, and getting a sense of how happy and satisfied your customers are. All in all, we can say that customer engagement is crucial for every business. It is crucial in every domain that you visit and chatbot in banking is not far behind.These are promising numbers and show great credibility in AI. It clearly illustrates how chatbots can improve customer experience in the banking...
How to Use Instagram’s NEW Instagram Influencer Marketplace to Grow Your Business – Plus 15 to Ways Launch Profitable Creator-Brand Partnerships
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How to Use Instagram’s NEW Instagram Influencer Marketplace to Grow Your Business – Plus 15 to Ways Launch Profitable Creator-Brand Partnerships

Breaking news! Instagram is launching a “branded content marketplace” — aka, its very own influencer marketplace. It’s a smart move, since Instagram is a major player when it comes to influencer marketing. 87% of its users say influencers have inspired them to make a purchase, and 70% of shopping enthusiasts turn to Instagram to discover their next purchase.  Brands report Instagram influencer marketing ROI is over 5X: $5.20 for every $1 spent on influencer marketing on Instagram. Likewise, influencers can expect increasing return on their services; Zuckerberg’s goal is for Instagram’s new marketplace to create a “creator middle class,” where small creators can monetize faster! So, whether you’re a brand looking to expand your reach or an influencer looking to snag some great ...
7 Ways for Social Marketers to Avoid Social Media Burnout
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7 Ways for Social Marketers to Avoid Social Media Burnout

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently. How do you unplug when being plugged in is your job? Can you actually downward dog your way out of a downward spiral? Where do you schedule a “digital detox” into the daily grind? i'd be interested to know if the events of the past few years, especially 2020-present, have any other social media managers considering changing careers. i don't know how much longer i can do this. — amy b (@arb) January 7, 2021 The need to address social media burnout is urgent as pressures mount, conditions worsen, and the number ...
How to Sell B2B: Ways a Marketing Team Can Profit
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How to Sell B2B: Ways a Marketing Team Can Profit

Even as B2B marketers breathe a sigh of relief from the peak of the pandemic's early disruption, for many, their work to recover and readjust is just beginning. Buyers are coming back, according to data released late last year from Google; in even better news, more than half of B2B buyers report COVID-19 won't have any influence over their software purchasing decisions. The picture isn't completely rosy, however. Although B2B buyers seem willing and eager to spend, marketers are struggling to keep up in the altered marketplace. Nearly half (45%) of marketers surveyed said their first foray into digital advertising happened during COVID-19—not exactly a simple time to launch untested campaigns into unproven channels. And though buyers may have spending power again, marketer...
3 New Ways Facebook is Helping Brands Manage Their Content and Communities
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3 New Ways Facebook is Helping Brands Manage Their Content and Communities

April 19th, 2021 Marketing Erica Perry According to Facebook‘s recent State of Small Business Report, more than half (55%) of small businesses say they’re using digital tools to communicate with customers. On the heels of this research, the platform announced several new tools and features to help businesses connect with their customers online and grow their communities more efficiently. Building Community For businesse...
10 Effective Ways to Use Instagram Carousel Posts to Get More Followers
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10 Effective Ways to Use Instagram Carousel Posts to Get More Followers

Swiping left or ‘turning the page’ is practically built into our DNA. So it’s no wonder why Instagram carousel posts receive more engagement than any other type of content on Instagram.  When humans start something, it’s natural for them to want to finish it. And when you’re just a few clicks away from the end of a carousel, finishing what you started is nearly irresistible. In fact, carousels outperform images and videos, reaching an average engagement rate per post of 1.92%, compared to 1.74% for images and 1.45% for videos. Our agenda for how to use Instagram carousel posts to grow your following includes: What is an Instagram carousel post? When to use Instagram carousel posts.An engaging Instagram carousel example. 10 creative ways to use Instagram carousel posts to grow y...
3 Effective Ways To Improve Your Site’s Carbon Footprint
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3 Effective Ways To Improve Your Site’s Carbon Footprint

To mark Earth Day 2021, we’re looking at the ways you can reduce your site’s carbon footprint, while boosting performance, user experience, and SEO. At the dawn of the web-era, there was much focus on how environmentally friendly websites were: we’d chop down fewer trees, ship fewer products, and travel less for business. And because the web was small, any negative impact it had was relatively small. But the Internet’s no longer small, and neither is the impact it has on the environment. The average website uses 211,000g of CO2 per year, watching a video online outputs an estimated 0.2g of CO2 per second, and a single email can cost 50g of CO2. In the next four years, the tech industry as a whole may use up to 20% of the world’s electricity and be responsible for 5.5% of global CO2 emissi...
6 Ways to Actually Track Social Media ROI| DigitalMarketer
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6 Ways to Actually Track Social Media ROI| DigitalMarketer

Despite how great the latest marketing tech stack gets, it always feels like there’s room for attribution improvement. We’d know exactly how someone went from finding out about your brand to becoming a happy customer in a perfect world. But it’s not that easy. You know this by now, having realized that tracking social media ROI can be really difficult. Can you confidently say that you know your social ROI? If you said no, you’re with the majority of marketers trying to figure it out (including us!). Here’s what we’re doing to track social media ROI and *attempt* to get the right attribution. #1: Clicks to Website by Source Let’s start with the basics of website visitors. When someone clicks on your website, they’ve engaged with your brand. They’ve shown a clear interest in w...
10 wrong ways to use conversational AI for chatbots
ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

10 wrong ways to use conversational AI for chatbots

Artificial intelligence algorithms are widely used in e-commerce. For example, when creating chatbots. Technologies provide automated, prompt, and high-quality solutions to customer problems. Accordingly, they help to increase sales.However, this is only relevant if chatbots are used correctly. Some mistakes completely negate the possibilities of technology. Today we will tell you about them. Find out 10 common mistakes companies make and how to fix them.https://pxhere.com/en/photo/158499710 wrong ways to use conversational AI for chatbotsInappropriate conversationsAn improperly programmed chatbot is capable of maintaining a conversation that is best terminated. For example, of an offensive nature. This happens when a chatbot is programmed to give standard “yes/no” answers without understa...
3 Ways Gen-Z is Empowering a Digital Economy
facebook, facebook marketing, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing

3 Ways Gen-Z is Empowering a Digital Economy

March 15th, 2021 Marketing Erica Perry In partnership with Oxford Economics, Snapchat recently set out to explore the role of Gen Z in driving the post-pandemic recovery, digital economy, and their impact in marketing efforts and what this means for the industry at large. We’ll take a closer look at some of the themes and trends unveiled by the findings, but amongst the key pieces of information in the report include: G...
The Ultimate Crash Course for Best Ways to Follow Up with Customers
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Customer Support Chat, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

The Ultimate Crash Course for Best Ways to Follow Up with Customers

If you’re a business owner or operator, you’ve likely thought to some extent (hopefully) about your relationship with your customers and clients.  You’ve likely wondered about the best ways to follow up with customers as well as prospective clients. But maybe you’re tired of making follow-up calls to customers.  Maybe you’re even wondering, “How do I follow up with a customer on the phone?” This little aspect of “following up” happens to be crucial in running a business successfully.  The best ways to follow up with customers has to do with CRM (Customer Relationship Management). But maybe you’re perplexed and it’s daunting when you hear about things like Facebook messenger contact integrations. CRM And How It Relates To Best Ways To Follow Up With Customers CRM i...
How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros

As a top Facebook Messenger solutions provider for marketers, it is practically our duty to teach the budding digital marketers out there the basics of how to chat on Facebook. Send a message to your friend, colleague, or prospect with the most popular and active chat apps.  Make it private, a DM, or group chat, it has never been easier to instantly connect with people, which will make life easier for marketers and business owners. This article is your easy-to-follow guide on how to use the most popular chat apps. After you understand some of the essential Facebook Chat and Messenger features and how to best utilize them, you will enter a whole new world of possibilities. At the end we will wrap it up by exploring how to tie it all together with the game-changing Fre...
Best Ways of Making Money with Alexa Skills | by Ipervox | Feb, 2021
ai bot, ai chat, ai chatbot, alexa-developer, alexa-skills, amazon, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, monetization, robot chat, voice-assistant

Best Ways of Making Money with Alexa Skills | by Ipervox | Feb, 2021

The effectiveness of Alexa–Amazon’s digital assistant–depends on the skills Alexa has to offer. These Skills are mostly the third-party capabilities built by developers. The Alexa Skills count keeps rising every day, which nowadays has gone over 200 000 available ones worldwide.The smart speaker market in the US is dominated by Amazon Alexa, accounting for more than 70% of all sales. This leads to promising long-term prospects for the device.Recognizing these facts, have you ever considered making money with Alexa Skills?This question goes not only for an Alexa Skill developer but also to businesses and Sellers.Of course, we can all agree that every new emerging technology has given ways to many companies to make a profit from them. In this case, Alexa Skills make no exception.Some of the ...
7 Ways to Design Your Instagram Grid Layout Like a Pro
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

7 Ways to Design Your Instagram Grid Layout Like a Pro

Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead. Welcome to The Grid. Lined up neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a user’s soul… or at least their content strategy. And Instagram power users know just how to work this viewpoint to their advantage, with artfully planned posts that, together, create a gorgeous Instagram grid layout. If you haven’t thought about what your own rows of squares add up to, it’s about time. Here’s all you need to know about building an attention-grabbing Instagram grid to grow your following and engagement. Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifully designe...
All of the Ways to Access Facebook Messenger and Engage More Customers
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

All of the Ways to Access Facebook Messenger and Engage More Customers

Whether you have a Facebook account or not, you want to access Facebook Messenger to reach the 1.3 billion active monthly users, don’t you?  If you are a business owner or involved in any sort of sales, Facebook Messenger is a massive online sales channel to directly reach and engage with any target audience.  That all sounds great, but what if you don’t have or want a Facebook Business Page? There are a lot of reasons to want to access Facebook Messenger via alternative routes.  There are also a lot of different ways to access Facebook Messenger.  Some people prefer using the Facebook Messenger desktop app to chat. In contrast, others want nothing to do with Facebook and choose to use Messenger solo on their phone (yes, there is a way to access the Facebook Messenger app wi...
10 Ways Chatbots are Driving Digital Transformation | by Ashok Sharma | Feb, 2021
ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot-development, chatbots, chatbots-for-business, conversation with ai, creating chatbots, robot chat

10 Ways Chatbots are Driving Digital Transformation | by Ashok Sharma | Feb, 2021

SourceThe digital transformation wave has significantly changed our life. It has made us smarter and now we have started focusing on productivity over profit. We no longer want to waste our time on trivial yet time-consuming things. Instead, we have started automating them and shifting our focus towards things that matter.As a part of this initiative, chatbots have become an incredible part of the corporate culture. You will be surprised to know that over 87% of corporate communications are handled by chatbots alone. Even outside the corporate world, chatbots are helping us become more productive. In fact, It will not be wrong to say that chatbots are the drivers of digital transformation.In this blog, we will talk about 10 ways chatbots are helping in the digital transformation initiative...
7 Ways Local Businesses Can Improve Website SEO
Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways Local Businesses Can Improve Website SEO

Anyone who runs an online business needs to get to grips with search engine optimization (SEO). SEO is the process of working to make your website rank more highly in results pages on search engines such as Google. There are a few strategies you can use to help your site rank better in local search results. In this article, we’ll discuss how you can improve your website SEO through simple WordPress improvements. Why is ranking well for local search queries so important? According to Business Wire, 67% of Americans prefer to shop with local businesses where possible. Additionally, an estimated 46% of all Google searches have local intent. Speaking anecdotally, I have seen the importance of local search results first-hand. 80-90% of the business for my web design agency, Lform Design, comes...
3 No-Nonsense Ways to Get More Customers for Your Car Shop
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

3 No-Nonsense Ways to Get More Customers for Your Car Shop

January 20, 2021 John Vuong Business advice According to the 2019 statistics, there are about 35.7 million vehicles registered across Canada. And all of these vehicles require regular tuning and maintenance to remain in top shape and to prevent accidents. If you’re a business owner providing any auto-related services anywhere in the country, what this statistic tells you is that you have a steady flow of business waiting for you to capture! But how can you get these drivers to become your customers? And most importantly, how can you get these drivers, especially those new in your area, to know that your shop ex...
4 Ways to Grow your Blog with Web Push Notifications
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4 Ways to Grow your Blog with Web Push Notifications

By Kristin MacLaughlin January 6, 2021 Drive more traffic to your website, increase engagement to reach more people, and make more money with web push notifications. Learn four of our favorite ways AWeber customers are using web push notifications. Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon.  If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them to give you their email address. Or you could try a different approach altogether. What if there was a new way to connect with the visitors and get them to your website, even those who are not comfort...
5 Ways to Find More Time to Grow a Chatbot Business
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5 Ways to Find More Time to Grow a Chatbot Business

When people don’t join Bot Academy, we ask them “why didn’t you join.” A common response: “I’m too busy right now.” If that’s you, you should hear how our students and team get past being busy and start taking action (even if you never join Bot Academy). 1. Cut Out Obstacles “I believe it was in the book ‘Good to Great’ where the author said that to succeed you need to decide what you are going to stop doing as much as focusing on what you are going to do to succeed. “So I stopped doing meaningless stuff, like playing video games or watching TV. You would be amazed at how much time is freed up when you look at what you are going to stop doing in order to succeed.” – Sean Elliott, Bot Academy graduate. I found the section he referred to: This worked for the world’s greatest companies. Wha...
2 Smartest Ways to Structure Sass
building website, Code, creating a website, CSS tutorials, google web designer, how to write sass, internet design, Sass tips, Sass tutorials, using Sass, web design, web design company, web designer, web page design, website builder, website design

2 Smartest Ways to Structure Sass

Depending on the size of the project you are working on, you can structure your Sass code in two ways: a simple one for smaller projects and a more complex one for bigger projects. Read on to find out how. Sass – the extended arm of CSS; the power factor that brings elegance to your code. With Sass, it is all about variables, nesting, mixins, functions, partials, imports, inheritance, and control directives. Sass makes your code more maintainable and reusable. And now, I will show you how to make your code more structured and organized. The organization of files and folders is crucial when projects expand. Modularizing the directory is necessary as the file structure increases significantly. This means structuring is in order. Here is a way to do it. Divide the stylesheets into separate ...
8 Ways for Bringing Creativity to Hyperlinks with CSS & JavaScript
building website, creating a website, CSS, CSS Snippets, google web designer, internet design, JavaScript, JavaScript Snippets, ux design, web design, web design company, web designer, web page design, website builder, website design

8 Ways for Bringing Creativity to Hyperlinks with CSS & JavaScript

Since the beginning of the World Wide Web, the venerable hyperlink has been a crucial feature. Remember the amazement when you found out that a single click could take you anywhere in the world? OK, maybe that gee-whiz moment has passed. But links are still as important as ever. And they’re something designers need to make both obvious and accessible. Though simplistic, the default behavior of underlining text links works well enough. Yet, modern CSS and JavaScript allow us to do so much more. Not only can links look prettier than ever, they can also provide greater context and fit into your overall branding. Today, we’ll show you some examples of link styles that go beyond the ordinary. They stand out and make for a better (or more interesting, at least) user experience. The Web Designer...
5 Ways to Boost Engagement With Animation
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5 Ways to Boost Engagement With Animation

Animation is a fun and interesting way to bring life to a website. Used correctly, it can capture audience attention, make your website more engaging, and even improve your chances of delivering conversions for your clients. Unfortunately, like many things in the web design world, it’s also easy to get too carried away with animation. As professional designers and developers, it’s up to us to find the line between making the most of animation on our website projects and creating a site that’s overwhelmed with too much activity. Fortunately, by the time you’ve finished reading this article, you’ll have a deeper insight into how you can use animation in web design, without going too over the top. Introducing Animation in Web Design Animations are virtually everywhere on the web today. In the...
9 Easy Ways to Deal With Difficult Clients
building website, Business & Tech, creating a website, difficult clients, freelance advice, freelance tips, google web designer, internet design, managing clients, web design, web design business, web design company, web designer, web page design, website builder, website design

9 Easy Ways to Deal With Difficult Clients

In the design industry, you may often feel like it’s you, the designer, vs. the client. Creative differences do arise and it’s hard to not blame the client when they do. But it shouldn’t be this way! Naturally, there are bad clients out there, but 90% of the time, it’s not really the client who is at fault. Poor communication, a lack of setting expectations, and a failure to qualify clients beforehand is usually the problem. If you’re dealing with a problematic client, there’s usually not a lot you can do to ‘fix’ things — you should focus on finishing the project as well as you can. However, what you can do is ensure this situation never arises again. We’ve been taught that the customer is always right. But to be honest, that’s not always the case. It’s your job as a designer and brand c...
5 Creative Ways Brands Are Using Influencers
creative, facebook, facebook marketing, Influencer Marketing, Influencers, instagram, linkedin, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, statistics, tiktok, youtube

5 Creative Ways Brands Are Using Influencers

Most people tend to associate influencers with social media. However, influencers have been around for a lot longer than most people might think and can be dated as far back as the middle ages with royalty, popes, knights, earls, and artists.  In recent years, influencers have exploded in popularity on social media platforms like Instagram, YouTube, Facebook, Snap, Pinterest, and TikTok. This has resulted in the emergence of 4 distinct influencer types: nano, micro, macro, and celebrity influencers. Image courtesy of Tribe Brands, both large and small are tapping into the influencer space at an ever-increasing rate. That’s why it may not come as a surprise to hear that the market has been forecasted to be worth more than $15 billion by 2022. Here’s a fresh look at some creative ways brand...
Marketing vs. Finance: 3 Ways to Fix the Relationship
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Marketing vs. Finance: 3 Ways to Fix the Relationship

One is buttoned up; the other likes to test boundaries. One wields a sharp pencil; the other prefers colored markers. One focuses on mitigating risk; the other on being seen and heard. I'm referring, of course, to the CFO and CMO, sometimes called "the odd couple" of the C-suite. Despite their differences, they do share one thing—their boss. So they have to find a way to get along. The Marketing-Finance relationship has often been described as an adversarial tug-of-war: Marketing is on one side spending the company's money, and Finance is on the other, trying to save it. Investment or Cost? Although the marketing department views itself as an investment that drives revenue, its counterparts in Finance view marketing as a cost. After all, on a company's P&L statement, ma...
The 10 Best Ways to Use Landing Pages
Digital Marketing, digital mkt, ecommerce landing page, email list, Email Marketing, email outreach, Internet marketing, landing page builder, landing pages, Online Marketing, PPC, ppc landing page

The 10 Best Ways to Use Landing Pages

By Sean Tinney December 9, 2020 You don’t have to be the greatest marketer in the world to promote your product or service. In fact, many of our customers at AWeber are business owners just starting out by selling on marketplaces like Etsy or Amazon. Some are content creators, bloggers, or podcasters who have ideas to share with the world. Others are restaurant owners, local shop owners, mechanics, and so much more. While it sounds like these business owners are very different, they all have one major thing in common. They want more people to know about their business.  And while it can sound like a big task, increasing brand awareness doesn’t have to be difficult. You just need to make it easy for your customers to find you and take the desired action.  That...
7 Ways to Show Up Human in PR and Marketing
Digital Marketing, digital mkt, Internet marketing, Online Marketing

7 Ways to Show Up Human in PR and Marketing

Are you telling stories that connect, or are you just marketing and promoting to your audience like an algorithm would? Amid the chaos all around us, we're craving connection. So B2B marketers are well-served to heed the clarion call to market like their B2C cohorts and tell stories that evoke emotion and make their customers feel that they are being heard. There's a pretty simple, well-known fact: People buy from people. Fully 58% of B2B marketers say they believe that humanizing their brand will lead to higher sales, according to a recent study by Allison+Partners. Wondering how to put that belief into practice? Simply show up as a human when communicating about your company. That goes for the language and tone you choose, as well as the messaging of your stories. It also...
3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business
instagram, Social Marketing Strategies, social media, social media marketing

3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business

Instagram's recent keyword search change may not be the platform’s “sexiest” update, but it is a very useful one. As marketers, we’ve all been waiting for this one, because this update may help your posts get found even if you haven’t used a specific hashtag – which has been the only way to really search for content on the network until now. In this post, I’ll outline three ways in which you can use Instagram keyword search to help ensure that your posts get found, even when you don’t use hashtags. Customer Engagement and Account Growth One of the biggest opportunities for business' to take advantage of Instagram keyword search is being able to find customers. With the state of social media, taking time to engage with your potential audience is key for growth. You can now search for pos...
10 Bootstrap Ways to Grab More of Your Service Area in Local Search
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

10 Bootstrap Ways to Grab More of Your Service Area in Local Search

Like my post? Please share! You’re probably frustrated by the puny patch of land in which you rank for anything.  How can you grab at least a little more of your service area? It takes work, but you can rank in (and get more business from) places beyond the one city or few towns where you rank today.  Those gains will happen mostly in the local organic results, but most strategies can drag your Google Maps rankings along, too. Here’s a video of my talk at the recent Whitespark Local Search Summit, hosted by Darren Shaw.  It’s called “10 Bootstrap Ways to Grab More of Your Service Area in Local Search,” and I hope it gives you some doable ideas for how to do exactly that. If you want a handy reference, or if you don’t need my color commentary or the Q&A at the end, here is a one-page ch...