Sunday, July 3Digital Marketing Journals

Tag: Guide

A Small Business’s Guide to Marketing on Google My Business
Blog, Google Business Profile, linkedin, Small Business, Social Marketing Strategies, social media, social media marketing, youtube

A Small Business’s Guide to Marketing on Google My Business

Just Google it!That’s what you (and I) do when we’re looking for a restaurant, a car repair shop, or practically anything under the sun. It’s no wonder that 82% of people use search engines like Google to find local businesses. If you own a local small or medium business, you understand that’s a considerable number of customers. Now, consider this: 70% of your potential customers look up your business online before making a purchase decision or visiting. For this reason, services like Google Places, Maps, and Google Business Profile have been very crucial for small businesses. In June 2017, Google went a step further and launched GBP posts – a way for you to advertise your business listings for free. How do GBP Posts Help Small Businesses Achieve Their Business Goals? Customers l...
The Best Time to Post on Instagram in 2022 [Complete Guide]
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

The Best Time to Post on Instagram in 2022 [Complete Guide]

When’s the best time to post on Instagram to make sure a post gets seen? And what about the best day of the week to get the most likes? The most comments? We crunched the numbers to find out the universal best time to post on Instagram. Of course, all businesses and audiences are different, so we’ll also help you calculate your brand’s unique best times to post. …Or! If you don’t feel like reading, you can watch our video for the answer and the tips. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Is there a best time to post on Instagram? Each brand has a sl...
A Beginner’s Guide to Video Marketing for Small Business
Blog, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Small business marketing, video content, video marketing, video marketing strategy

A Beginner’s Guide to Video Marketing for Small Business

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It makes sense. We all carry in our pockets everything we need to create, edit, and publish our own video content. Prior to the smartphone, the cost of producing and distributing video was immense. Most small businesses couldn’t afford to do video marketing. Video was dominated by major brands that had the budgets to make professional videos and air them during commercial time on TV.In so many ways, the smartphone changed the rules of the game. And for once, it stacked them in favor of the little guy, not massive corporations. No where is that more evident than with video. Now, a small business owner can create and publish a v...
artificial-intelligence, best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, Google, google chat bots, guides-and-tutorials, how-to, robot chat, technology

Guide to How you can use Google Assistant Guest Mode on your Google Home smart speaker

As a Google assistant owner you must have wanted a feature like incognito mode or something like that to search for a surprise gift on your partner’s birthday. So Google now made your wish true. With this new ‘Guest Mode’ on Google Home and Google Nest smart speakers any of your conversations with Google assistants won’t get saved.However, Google doesn’t state the fact they save your ‘ok Google’ recordings by default and you can view or delete data anytime but still we wanted something more prominent and for that ‘Guest Mode’ is here to do that job. It will automatically delete all the recordings and conversations you had with Google assistant and nothing will be stored on your history.So now let’s get straight to how you can enable Guest mode on your Google Home speakerThe best part of...
Google My Business Photos: The Ultimate Guide to Looking Good Online
googe optimize, Google My Business, google optimization, google seo, Learn, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google My Business Photos: The Ultimate Guide to Looking Good Online

We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life.  Internet users are inherently visual creatures, with approximately 50% of the surface of the human brain devoted to processing visual information. Images and visuals are much more powerful and easier to understand than just text, as well as being easier to recall. You can find all the data behind this here . Given the human propensity to form impressions and take in information via a visual format, images are tremendously influential and key to your business looking good online.  As businesses and individuals, we’re all very used to curating the images on our website and on our social media channels in view of what we think they say about us both professionally and personall...
artificial-intelligence, best chatbot, bots, bots for skype, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, how-to, robot chat, virtual-assistant

Easy Guide To Having A Virtual Agent For Your Website

Companies are forever seeking opportunities to save time, increase efficiency, promote positive customer relationships and boost their revenues. To achieve this, many businesses readily invest in hiring customer service agents. A 2017 article by Forbes shows that the customer service industry is a booming market, at the time valuing $350 Billion.So customer service is key to your business’s success, but what of companies with limited resources like a startup? Or organizations whose employees are already stretched thin?A virtual agent provides a welcome solution.A virtual agent is a term typically used to describe a type of chatbot for businesses.Virtual agents offer help with websites, give information about their companies products or services, answer users’ questions, and provide supp...
How to Choose the Right SEO Company: The Complete Guide
googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Choose the Right SEO Company: The Complete Guide

SEO is one of the most important aspects of any online marketing campaign, and as a business owner, you know you don’t have the time or expertise to do it yourself. It can be difficult to know which SEO company is right for you, and it’s important to make sure you are choosing a company that will help you achieve your goals. In this guide, we will walk you through the process of choosing the right SEO company for your business.We’ll discuss what to look for, and provide tips on how to make sure you’re getting the most out of your investment. Let’s get started! Do They Have the Right Experience?When you’re looking for an SEO company to help promote your business, it’s important to find one that has the right kind of experience. Ideally, you want a company that has both experience wit...
A Guide to Using SEO for Better Customer Experience
googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Using SEO for Better Customer Experience

As a strategy for driving traffic to websites, SEO is nothing new. Yet there are more uses for it than just that. Done well, SEO enables businesses to best reach target customers and accompany them along their journeys. As marketing initiatives, SEO and customer experience (CX) need to be interlinked.  We’ve put together this guide to using SEO to help you align them and ensure your customer experience hits the mark.  What is an optimal customer experience like? In a world of multiplying consumer choice, the importance of customer loyalty continues to grow. How can savvy businesses step up their customer experience game and set themselves apart?  SEO efforts must be in service of empowering customers and enhancing their experience at every touchpoint. Why? Because Google prioritizes we...
How to Run a Facebook Birthday Discount Ad: Step-by-Step Guide
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, Facebook Messenger Marketing, instagram chatbot, robot chat

How to Run a Facebook Birthday Discount Ad: Step-by-Step Guide

Today I’m going to show you how to run a Facebook birthday discount ad that grows your lead list and increases your sales.With a birthday ad campaign, you can avoid a common donkey move: wasting your ad budget on poor targeting and irrelevant offers.Instead, you’ll be on the fast track to Unicorn Land, where you can use Facebook Ads targeting options to reach your ideal audience with a standout offer at the right time—and you can automatically remarket and reengage leads to drive more revenue.With personalized ads, you can also increase revenue by up to 15% and improve marketing spend efficiency by as much as 30%.So how does a Facebook birthday discount ad work, and how can you use an automated workflow to collect and convert leads?Here’s your unicorn map to ...
A Guide to Mobile Optimization for Local Business Websites
googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Mobile Optimization for Local Business Websites

In the last few years, there has been a dramatic increase in the number of searches conducted on mobile devices. According to recent studies, 64% of all searches are now conducted on mobile devices and I’m sure this number will continue to grow.  With the majority of viable consumers having access to smartphones, it’s more important than ever for local businesses to optimize their websites for mobile. Not only is it important from a search engine optimization standpoint, but making a website mobile-friendly also provides a better user experience for your client’s customers. In this guide, we will discuss all aspects of mobile optimization, from making your clients’ websites mobile-friendly for search engines, to improving the user experience. We’ll also cover some common mistakes to av...
The Complete Guide to Automated Text Message Marketing for Sales Outreach
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, SMS Marketing

The Complete Guide to Automated Text Message Marketing for Sales Outreach

Today I’m going to show you how to use automated text messages to grow your business by driving, qualifying and converting leads via mass texting.SMS messaging drives, qualifies, and converts leads automatically. That means you can build contact lists around the clock while saving your team tons of time and resources.If you typically market your business via channels like email, social media, or your website, you might be surprised to learn how much those traditional digital channels look like donkeys—compared to a unicorn channel like automated texting, which can drastically improve your results.On average, SMS messages have a 98% open rate, which is nearly five times higher than email (20%). And consumers who opt in to receive text messages are 40% more likely to c...
The Complete Guide For Local Businesses
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Complete Guide For Local Businesses

When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic to their physical storefront. However, there are also B2B businesses, which may or may not operate from a distinct location, e.g., a commercial realtor. These types of businesses have similar, albeit slightly different, challenges to having their customers find and engage with them via organic search. The overarching goal of a local SEO strategy for any B2B business (much like its B2C counterparts) is to establish itself as the most trusted authority for all topics related to the products and/or services within a specific geographic service area. As such, businesses must present themselves as active, trusted commun...
A Complete Guide To On & Off Page Local SEO Content
content marketing, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Complete Guide To On & Off Page Local SEO Content

When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s the thing – content directly affects local SEO, and overlooking it is a huge mistake. Yes, we might have limited text fields and places where we can input content. Hear me out, though. There’s more to it than you might think.Key Differences In Local & Organic SEO Content Strategies You may know about the content Google likes to see on a website and how to optimize it to show up higher on search engine result pages. But what about local content? How is that different? Here’s the thing, content strategies for local SEO and broader organic SEO aren’t actually that different. No matter what, good informative content should ...
A Guide To Local SEO For Large Enterprises & Franchises
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide To Local SEO For Large Enterprises & Franchises

Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local SEO, it can get even more complex as the “who is in charge of local SEO” answer is vague at best. In this article, we will discuss the challenges enterprises/franchises have when it comes to local SEO. First, let’s talk about this: Why do enterprises tend to view local SEO as a grocery checklist? In short, local SEO fails when businesses lack a well-structured plan. Common misconceptions include, “If I complete A, B, and C, then my local presence will improve,” or “If we’re doing traditional SEO, local will fall into place.” Incorrect! In order for local SEO to succeed, businesses must define what success looks like and dev...
A Guide To Local SEO For Large Enterprises & Franchises
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide To Local SEO For Large Enterprises & Franchises

Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local SEO, it can get even more complex as the “who is in charge of local SEO” answer is vague at best. In this article, we will discuss the challenges enterprises/franchises have when it comes to local SEO. First, let’s talk about this: Why do enterprises tend to view local SEO as a grocery checklist? In short, local SEO fails when businesses lack a well-structured plan. Common misconceptions include, “If I complete A, B, and C, then my local presence will improve,” or “If we’re doing traditional SEO, local will fall into place.” Incorrect! In order for local SEO to succeed, businesses must define what success looks like and dev...
How to Promote a New Website on Social Media: A Guide
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Promote a New Website on Social Media: A Guide

You’ve just created your website and you’re ready to show it to the world. The problem is that the internet is an incredibly crowded place, and it’s easy to get overwhelmed when it comes to promoting your business. If you have a brand new website, one of the best places to promote it is on social media. Over 31 million Canadians use social media, and many people spend hours per week on the platforms. If you want to promote your new website on social media, how do you go about it? It depends on what platform you target. Let’s take a look at each one. Facebook Facebook is one of the most popular social media platforms in the world, which makes it a great place to promote a new website no matter what business you’re in. You’ll find almost every age group and every social demographic somewh...
New Academy Course: A Beginner’s Guide to Local SEO
Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Academy Course: A Beginner’s Guide to Local SEO

Local search engine optimization (SEO) is an essential tool for local businesses and the marketers working with them. SEO is key to establishing and boosting the online presence of a business, which will naturally lead to greater interest and potentially more sales, too. The simple truth is, if you want your business to be discovered by local customers, then you’ll need to utilize local SEO to enhance your discoverability on Google. With 8.5 billion Google searches being made every day—and nearly half of them having local intent—it’s easy to see just how important this is. So, if your business isn’t using local SEO to get a piece of the action, then it should be! Our new BrightLocal Academy course—A Beginner’s Guide to Local SEO—will teach you all you need to know about local SEO, and ...
Beginner’s Guide to Getting Started
Blog, How-Tos, Social Marketing Strategies, social media, social media marketing

Beginner’s Guide to Getting Started

“Let’s do it. Let’s start a podcast.” was your idea. Still, then you hesitated and ditched the whole plan because you didn’t know how to start a podcast. So I am saying today – let’s do it! And why not? The Podcast space is brimming with new arrivals each passing day for almost every niche. The recent data shows that podcast numbers have startlingly grown from 500,000 in 2018 to over 2 million in 2021. As consumers and knowledge seekers are tuning in to podcasts every day, there has never been a better time to start one for yourself. So, if you have something knowledgeable to share or a business to scale, podcasts can be an excellent medium for you to explore. Let’s know how to start a podcast!In your quest to create a superb podcast, you will need to go through multiple steps. J...
Local SEO Guide For Ecommerce & Online Ordering
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local SEO Guide For Ecommerce & Online Ordering

With the onset of the COVID-19 pandemic, the ability to order online has become an essential feature for every webpage and business listing. Pre-pandemic, the primary goal of local search engine optimization (SEO) was to drive visibility and foot traffic to a location. Now businesses are focused on providing a seamless omnichannel experience to allow the customer to order online, whether it is directly within the listing or on an individual location page. This also allows customers to choose how they want to receive their product with delivery or pickup options that best fit their needs. With this shift, the strategy on how to maximize a brand’s online ordering experience has changed. In this post, we will share our local SEO guide for ecommerce and online ordering to promote more conve...
Conversation Design Resource Guide | by Ayesha Saleem | Feb, 2022
best chatbot, bots, chatbot, chatbot app, chatbot online, chatbot website, chatbots, conversation-design, creating chatbots, google chat bots, robot chat, ux, voice-assistant

Conversation Design Resource Guide | by Ayesha Saleem | Feb, 2022

Google’s Conversation Design ResourcesMy favorite place to start and one I refer back to constantly is Google’s Conversation Design Library. Their articles do a great job teaching how to incorporate well known UX practices into conversation design (see: The Rule of Three).Going hand in hand with Google’s Conversation Design Library are their docs which is a more actionable guide to best practices in the CxD space. Their docs outline their design process, conversational components and my personal favorite, a comprehensive style guide.Taken from Google’s Conversation Design Style GuideGoogle’s style guide provides clear examples of how to write for conversational systems with a “Do and “Don’t”.Their conversational components section addresses how to write commands, errors, apologies and m...
Guide to Core Web Vitals
googe optimize, google optimization, google seo, Local SEO, On-page SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Guide to Core Web Vitals

Guide to Core Web Vitals - Whitespark In 2021 Google rolled out the Page Experience update and announced that these signals would be included as ranking factors. This initiative was designed to help improve user experience across the web and encourage website owners ...
The Complete Guide to Business Text Messaging for Growth in 2022
best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, instagram chatbot, robot chat, SMS Marketing

The Complete Guide to Business Text Messaging for Growth in 2022

Don’t get left behind in 2022… find your unicorns in a sea of donkeys! In today’s world, so many businesses are competing to garner more prospects, keep existing customers and create conversions. With all the marketing tools available, how do you stay ahead of the game and create game changing marketing strategies? We’ve got the answer… text message marketing! This guide takes you through the what’s, why’s and how’s of business text messaging.Business text messaging is at the forefront and our goal is to help you grow your business. Table of Contents• What Is a Business Text• How Do Businesses Use Text Messages• How to deploy a text message marketing campaign• Are text messages important for businesses• Top reasons why businesses are turning to SMS in 2022• What...
Facebook Ads Audit Guide: How to Refresh Your Ads : Social Media Examiner
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads Audit Guide: How to Refresh Your Ads : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
The Beginners Guide to Target Market Vs Target Audience
Blog, facebook, facebook marketing, instagram, marketing strategies, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

The Beginners Guide to Target Market Vs Target Audience

The marketing world is full of buzzwords. While certain terms are exactly what they sound like, such as pay-per-click marketing, others can be vague. Yes, you know it. Those words where finding out the exact intent gets brain-racking. Target audience and target market are two such terms that are often used interchangeably. But how many people actually know the difference between the two? Understanding the differences between each will be essential in creating an effective marketing campaign that resonates with a section of your core consumer group. Without further ado, let’s jump onto the beginner’s guide to target markets and target audiences.What is a Target Market? We could sum up the difference between target markets and audiences in a sentence or two, but that wouldn’t give ...
Your Valentine’s Day GIF Guide
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Internet marketing, Online Marketing

Your Valentine’s Day GIF Guide

By Sean Tinney February 1, 2022 These awesome animated GIFs put heart-shaped emojis to shame. Download and send your favorites this February! This Valentine’s Day, forget a dozen roses. You need a dozen GIFs.The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales.Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created 13 downloadable Valentine’s Day GIFs!Just download them and add them to your emails using AWeber’s ridiculously easy-to-use Drag and Drop message editor. These GIFs will be a sweet treat for your subscribers — and your bottom line.Not an AWeber customer yet? Create...
The Complete Guide To Google Business Profile Reviews
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Complete Guide To Google Business Profile Reviews

If you’re like most people, you prefer to work with businesses you trust. That’s why we often turn to our family and friends to ask for referrals when looking for a particular business, product, or service. And if we can’t find a referral from a person we trust, we frequently turn to online reviews as the next best thing. Online reviews have become an integral part of the buyer’s journey, so much so that 77% of consumers now say they ‘always’ or ‘regularly’ read online reviews when browsing for local businesses. And the pricier or riskier the product or service, the more people pay attention to the reviews.Google Business Profile Reviews Are Front And Center Yes, there are plenty of sites with reviews including Yelp, Facebook, Better Business Bureau, and many more. But because most pe...
The Complete Guide To Mastering Chatbots To Market Your Brand | by atisfyreach | Jan, 2022
ai bot, ai chat, ai chatbot, best chatbot, brand-strategy, branding, brands, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, chatbots-for-business, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

The Complete Guide To Mastering Chatbots To Market Your Brand | by atisfyreach | Jan, 2022

A chatbot is a marketing tool that imitates human communication to help brands optimize their marketing efforts and engage with customers throughout the day. They leverage messaging mediums like SMS, social media sites, and website pop-ups to receive and respond to messages. Brands can program their chatbots marketing tool to respond to certain messages the same way or use machine learning to give appropriate responses to specific questions.They allow brands to respond to pressing customer issues on time, whether users want to book a flight or return an item. Customers expect quick responses from the brands they are buying from, and chatbots for marketing allow them to reply instantly.Other than getting quick answers to their questions, customers are messaging chatbots to:Resolve compla...
A Simple Guide to Set You Up For Success
facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

A Simple Guide to Set You Up For Success

Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone. Plus, Pinterest has one of the lowest CPCs in social media advertising. Sounds amazing, right? Buckle up as we dive into everything you need to know about Pinterest ads, from ad formats and specs to creative ad examples to inspire you.Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.What...
The Complete Guide to Creating an Instagram Sales Funnel From Scratch (With Step By Step Instructions and Examples)
best chatbot, chatbot, chatbot app, Chatbot Marketing, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram, instagram chatbot, Instagram Marketing, robot chat

The Complete Guide to Creating an Instagram Sales Funnel From Scratch (With Step By Step Instructions and Examples)

We all know the power of Instagram marketing. It’s a fun and interactive way to generate leads, increase sales, and generate buzz for your business. However, many people don’t know that there’s a new way to create Instagram sales funnels entirely inside of your Instagram page!Facebook quietly rolled out the Instagram Automation in the middle of 2021, but there are only a handful of 100% approved tools (shameless plug for ourselves). The reason for allowing Instagram Automation in the first place is to continue to create new features and tools to make Instagram a better shopping platform, for businesses, brands, entrepreneurs, and creators, just like you!GET NEW INSTAGRAM TOOLS FROM MOBILEMONKEYGrow Instagram followers and engagement with new tools for influenc...
A Guide to Cross-Posting on Social Media (Without Looking Spammy)
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

A Guide to Cross-Posting on Social Media (Without Looking Spammy)

Newsflash! Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is cross-posting? Cross-posting is the process of posting similar content across multiple social media channels. Social media managers use the tactic to help save time and resources. No more crafting a unique social media update for each...
The Business Owner’s Guide to What Web Design Is All About
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Business Owner’s Guide to What Web Design Is All About

Web design is a term that many people are familiar with, but lots of those people don’t actually have a strong understanding of what web design really entails. Having a good understanding of what to expect from web design can be invaluable to your business because it allows you to be more informed when hiring a web designer or working with your current web designer on projects. Continue reading for our quick guide on what web design is all about.  What Is Web Design?Web design and web development are phrases that are often used interchangeably. As a result, many people may not know the difference – or even be aware that there is one. Although web design and web development usually overlap, they are actually two distinctly different things. To put it simply, web development mainly refe...
The Complete Guide for Marketers
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide for Marketers

Before you finish reading the words Twitter analytics and doze off, stay with me, this is important for your business. The secret to unlocking your social media growth potential is in your Twitter analytics. Seriously. Keep reading to find out what your audience wants, identify your best-performing Tweets and unlock the key insights that will help you refine your social media marketing strategy. In this complete guide to Twitter analytics, you’ll learn:The most important Twitter metrics to track Why you should track them 5 tools that will save time and speed up growth And, how the heck to even use Twitter AnalyticsBonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.What are Twitter analytics? Twitter A...
How Chatbots Can Reduce Product Return — An Extensive Guide | by Saltlux | Nov, 2021
ai bot, ai chat, ai chatbot, best chatbot, business, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, customer-service, robot chat

How Chatbots Can Reduce Product Return — An Extensive Guide | by Saltlux | Nov, 2021

A recent survey suggests that almost 30% of all purchases that are made online are returned. For startups and even for stable businesses, this is too much of a percentage.¹If your business is facing conduct of shopper behavior that indicates a return is likely, a variety of chatbots can effectively and preemptively intervene in this transaction and can prevent a return from happening.There are multiple ways in which chatbots can help you to reduce your product returns, and this article will take a look at some of the significant ways in which chatbots can help businesses. However, it is important to understand here that chatbot efforts must be met with equal efforts from the business operators to ensure that chatbot is able to give its maximum.· Helping Customers in Choosing the Suitabl...
An Extensive Guide To Data Collection For Speech Projects | by Shaip | Sep, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, data-collection, data-collection-services, data-labeling, robot chat, speech-project, speech-recognition

An Extensive Guide To Data Collection For Speech Projects | by Shaip | Sep, 2021

Is it just us or are virtual assistants actually becoming quirkier and sassier by the day? If you remember your first interaction with a virtual assistant like Siri, Cortana, or Alexa, you would recollect bland responses and plain execution of tasks.However, their responses are not the same they used to be. Over the years, they have grown to become sarcastic, witty, and in simple words — more human-like. It’s like they are just a step away from cracking the Turing Test. But this has been a journey, hasn’t it?To get here, close to a decade of AI training has happened at the backend. Thousands of data scientists and AI experts have meticulously worked for hours together to source the right datasets to train their speech projects, annotate key aspects and make machines learn them intact. F...
How to Use TikTok for Business: A Step-by-Step Guide
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

How to Use TikTok for Business: A Step-by-Step Guide

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. And with the launch of TikTok Shopping, the commercial potential here only continues to grow. Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams, or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. It can feel overwhelming, though, especially if you’re new to the platfo...
How to Create a Chatbot from Scratch in 2021 (The Ultimate Guide) — EmpathyBots | by Pratik Bhangire | Nov, 2021
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How to Create a Chatbot from Scratch in 2021 (The Ultimate Guide) — EmpathyBots | by Pratik Bhangire | Nov, 2021

So, you want to create a chatbot?Well, you definitely should!Because your customers want it and it is backed by data.According to Salesforce’s “State of Service” report, 76% of service professionals said that customers have increased their use of self-service resources during the pandemic.And, 83% of customers expect someone to interact with them immediately after they contact a company.Then, What are you waiting for? Let’s get started!Source: EmpathyBotsBut before moving ahead I highly suggest you to read this complete guide on What Exactly is a Chatbot? And Why is it Important?To get a detailed understanding of the subject including, types of a chatbot, how does it work, its importance, use cases, and examples.It is a prerequisite for this guide!Ok, let’s start!If you want to create a...
How Business Expenses Work: A Complete Guide
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Business Expenses Work: A Complete Guide

Business expenses are the costs you pay to run your company. Some of these happen just once, such as the investment of buying a new vehicle lift for your auto shop. Others are consistent over time, such as electric bills and payroll. As you run your business, it’s important to monitor your expenses so that you know whether your company is profitable, how your cash flow is doing, and whether your business is in danger of running out of cash. You can also deduct business expenses from your business taxes. Wonder how business expenses work, exactly? Let’s take a look. What Expenses Should You Track?In a phrase, all of them.  Part of knowing how business expenses work is knowing your money is going. Every time money goes out of your business, you need to record it and keep an eye on trend...
Guide to How you can turn on and use Google Assistant Continued Conversation | by Tapaan Chauhan | Nov, 2021
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Guide to How you can turn on and use Google Assistant Continued Conversation | by Tapaan Chauhan | Nov, 2021

Sometimes it feels so awkward to talk to Google assistant because of its weird robotic voice. But with the recent improvement with Google’s continued conversation feature things are getting better.With this new feature you don’t have to always command with ‘hey Google/ ok Google’ in every sentence. You can just now follow-up ask or command questions without mentioning ‘hey Google’. For instance, you can easily say “hey Google, set an alarm for tomorrow 7am” and add “also check my upcoming events too” this flow makes this communication more alive.However, it can’t get enabled automatically. You need to go through some simple steps to enable it. Let’s get straight to how you can enable Google assistant continued conversation.Install the Google assistant app and open it.In the top right si...
2021 Holiday Guide to Google My Business
googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

2021 Holiday Guide to Google My Business

Over the past 20 months we’ve learned to adapt, pivot, and embrace flexibility when it comes to operating a local business. We know 2021 has continued to be a challenging year for you, your families, and your business. As we approach the second pandemic holiday season, we’ve rounded up some of our favorite local marketing tips to get your Google My Business listing and website holiday ready.  We wish you a happy holiday season!  Holiday Local Search Marketing Tips Shopping locally continues to be more important than ever. “60% of U.S. consumers who are planning to shop for the holidays say they will shop more at local small businesses” (Think With Google).  1. Go above and beyond to keep your shoppers informed Like last year, your business is likely continuing to operate with add...
The Ultimate Rasa Cheatsheet. A beginners’ guide to Rasa Open Source | by Nikoletta Ventoura | Oct, 2021
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The Ultimate Rasa Cheatsheet. A beginners’ guide to Rasa Open Source | by Nikoletta Ventoura | Oct, 2021

Let’s start with the basics:Rasa Open Source is a framework for Natural Language Understanding (NLU), dialogue management, and integrations. Rasa also provides RasaX, which is a toolset (GUI) to improve a bot created with Rasa.This is a continuously growing framework for the development of dialogue systems and no wonder there is the need for some help when you start working with Rasa. I got your back though! Here is a comprehensive cheatsheet for all the main commands and functionalities you need!Filesdomain.yml → the “universe” of the bot, i.e., it has a list of all the intents, responses, custom actions, slots, and forms. Don’t forget that every time you add a new intent or entity you have to also add it in your domaindata/nlu.yml → the training data for the natural language understan...
Your Holiday GIF Guide to Spice Up Your Holiday Emails
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Holiday Marketing, Internet marketing, Online Marketing

Your Holiday GIF Guide to Spice Up Your Holiday Emails

By Kelly Forst November 3, 2021 Check out these 26 festive holiday GIFs from AWeber’s design elves. Use them in your holiday email marketing campaigns! We know how expensive it can be to purchase creative, high-quality images or GIFs, and how time consuming they can be to create them by yourself. That’s why the AWeber design elves made holiday GIFs for email — FREE for you to use.Use any of the animated GIFs below for your holiday email marketing campaigns. (GIFs can increase click-through rates, conversions rates, and revenue rates!) Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year’s sale message to your subscribers.Check out our GIF categories:Christmas GIFsHoliday GIFs...
Guide to How you can use Google Home and Assistant as a smart alarm clock | by Tapaan Chauhan | Oct, 2021
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Guide to How you can use Google Home and Assistant as a smart alarm clock | by Tapaan Chauhan | Oct, 2021

Did you know that your Google Assistant can work as an excellent smart alarm to make your day better? It can make you awake with your favorite music, radio or news. Additionally you can set morning and night time routines by pairing alarm with your playlists. It absolutely doesn’t matter which model of Google assistant smart speaker You are using, you can make it work with any of them. So let’s get straight to how you can use Google Home and Assistant as a smart alarm clock.Do not worry about facing any complex steps as you can just command and get your things done. So if you want to set a one time Alarm then just ask “hello Google set an alarm for tomorrow 8.00 am.” After this as a confirmation assistant will confirm the time with you. Also if you are willing to remember an alarm as ev...
A Complete Guide for Local SEO
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A Complete Guide for Local SEO

Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile.“Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, ‘Google My Business’ is being renamed ‘Google Business Profile,'” wrote Matt Madrigal, VP/GM Merchant Shopping, in the official announcement.“And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps,” he added.The rebranding announcement came with a few new features, too.What does this mean for the millions of business owners, brands, and marketers who use GMB (now GBP) as part of their local online presence?What’s New With Your Google Business Profile?The opti...
Guide to how you can change your Alexa voice to a celebrity voice | by Tapaan Chauhan | Oct, 2021
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Guide to how you can change your Alexa voice to a celebrity voice | by Tapaan Chauhan | Oct, 2021

Tapaan ChauhanFollowOct 28 · 2 min readAlexa’s robotic voice sometimes feels a bit annoying but do you know that you can easily change its voice to different celebrity voices ? Sounds really cool right? The best thing is you don’t need to go through various steps and processes just simple command and you will be able to enjoy your favorite celebrity voice.However you need to know one more things that this facility won’t be free and you have to spend $4.99.The voices are quite limited though. In 2019 Amazon announced their first and new celebrity voice of Samuel L Jackson for Alexa. Then they have added two more celebrity voices to this list : Shaquille O’Neal and Melissa McCarthy. So let’s head over to how you can request your favorite celebrity via Alexa.1. How Conversational AI can Au...
Guide to How you can delete smart home devices from Alexa | by Tapaan Chauhan | Oct, 2021
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Guide to How you can delete smart home devices from Alexa | by Tapaan Chauhan | Oct, 2021

Tapaan ChauhanFollowOct 31 · 2 min readAlexa can get pretty ugly when it gets confused. One of the reason behind Alexa’s this behavior is adding multiple devices with same name. No worry, as you can easily make it work again by deleting some devices. Here are few simple steps that you can follow to delete some devices from Alexa.Don’t need to worry about facing complex tutorial, just follow these below steps to delete devices from Alexa successfully:Open the Alexa app.Head over to devices.Then all devices.Select the devices you want to delete.Then go to settings.Click trash and confirm deleting.1. How Conversational AI can Automate Customer Service2. Automated vs Live Chats: What will the Future of Customer Service Look Like?3. Chatbots As Medical Assistants In COVID-19 Pandemic4. Chatb...
Guide to how you can use Alexa to check and respond to your emails | by Tapaan Chauhan | Oct, 2021
ai bot, ai chat, ai chatbot, amazon, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, guides-and-tutorials, robot chat, smart-home, technology

Guide to how you can use Alexa to check and respond to your emails | by Tapaan Chauhan | Oct, 2021

Getting too much email can make things messed up for you to manage and due to this you can miss your important emails, newsletters and offers. But there’s a good for you if you are a owner of Amazon Alexa. Yes, with the last year’s upgradation your assistant is now able to read and check your emails. Now you must think how you can enable Alexa’s email checking features. For that you need to go through some simple set up.The very first thing you need to do is install the app and then open it. After that-Click more placed in the bottom bar.Select settings.Scroll down and choose the option calendar and email.Then you can either add an account or select an account you’ve already set up.1. How Conversational AI can Automate Customer Service2. Automated vs Live Chats: What will the Future of ...
A Quick Guide to Effective Hashtag Use [Infographic]
Social Marketing Strategies, social media, social media marketing, twitter

A Quick Guide to Effective Hashtag Use [Infographic]

While they’ve been a part of the social media landscape since pretty much the beginning, many people still don’t understand the use or value of hashtags, or how to choose the right tags to include in your posts. Many still hashtag random words (#happy) or create their own custom hashtags within their post text (#IDontLikeHashtags), both of which serve little purpose. Effective hashtag use requires research and consideration, and a more measured approach to applying tags to ensure optimal discovery with your target audience.So how do you go about conducting such research, and making the most of your hashtag opportunities? We recently asked our #SMTLive Twitter chat community for their thoughts, which lead to the creation of this essential overview of basic hashtag strategy. Worth kee...
GUIDE TO HOW YOU CAN RESET PHILIPS HUE BRIDGE AND BULBS | by Tapaan Chauhan | Oct, 2021
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GUIDE TO HOW YOU CAN RESET PHILIPS HUE BRIDGE AND BULBS | by Tapaan Chauhan | Oct, 2021

If you want to reset your Philips Hue bridge and bulb for some reason and you are not well aware of how you can reset them. Then this article will exactly tell you how to reset your Philip Hue Bridge and Hue Bulb.First thing you need to do while resetting your Philip Hue Bridge is check properly that the Bridge is powered on and then follow these steps:Open Philips Hue app.Head to ‘setting’.Click ‘Hue Bridge’.Scroll down to ‘delete’ option.Delete that bridge by clicking ‘delete’ option.Once you are done deleting that Hue Bridge from Philip Hue app you are all set to head over towards next step:Flip over the bridgeFind out the point which says ‘restore factory setting’Use a pin press and hold the reset button for few seconds.Once you finish doing this you are going to notice LED lights o...
A Step by Step Guide
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A Step by Step Guide

Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind. These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward when you apply for that blue verification badge.Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.What is Facebook verification? Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. A blue checkmark badge appears next to a verified account’s name:Source: @newyorker on Facebook Verifying social media accounts began with Twitter in 2009 as a way to mark genuine accounts of public figures...
The Ultimate Guide to Planning Your Holiday Emails
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Online Marketing

The Ultimate Guide to Planning Your Holiday Emails

By Kelsey Johnson October 25, 2021 With supply chain constraints and higher projected sales than ever, now is the time to get your 2021 holiday email marketing campaigns in order. Capture early sales while the hype is high. It’s time to start your holiday email marketing now! Here’s why: November to January 2021 is projected to see the highest sales to date, totaling up to $1.3 trillion. With limited supplies and long shipping times from overseas, this is the perfect opportunity for local businesses to make more sales.And people are shopping early this year. So if you were thinking of getting those holiday emails out in late November, you could miss out on weeks of easy sales.Furthermore, ecommerce holiday sales are expected to grow 35% compared to 202...
Guide to How you can connect Amazon Echo Speaker with Fire TV to experience Alexa Home Theatre System | by Tapaan Chauhan | Oct, 2021
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Guide to How you can connect Amazon Echo Speaker with Fire TV to experience Alexa Home Theatre System | by Tapaan Chauhan | Oct, 2021

With the advancement of features, users now can create a whole home theatre system by linking Amazon Echo devices with Fire TV. You are just few steps away to enjoy a better watching experience. But before that, you need to make sure that all the devices are compatible and have the recent updated version installed. To know that lets have a quick look on which Echo Speaker devices and Fire TV devices are compatible.Amazon Fire TV Stick 4KAmazon Fire TV Stick 4K MaxAmazon Fire TV (3rd Generation)Amazon Fire TV Stick LiteFire TV Cube (1st Generation)Fire TV Cube (2nd Generation)Echo StudioEcho Plus (1st Generation)Echo Plus (2nd Generation)Echo (2nd Generation)Echo (3rd Generation)Echo Dot (3rd Generation)Echo Dot with ClockEcho SubNow as you know, if your device is compatible or not you c...
Guide to How you can view security camera footage on your Amazon Echo devices | by Tapaan Chauhan | Oct, 2021
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Guide to How you can view security camera footage on your Amazon Echo devices | by Tapaan Chauhan | Oct, 2021

You can now view and monitor footage from your security camera just by saying “Alexa, show the security camera( camera name ) view”. Just a simple set up and you will be ready to use your Amazon Echo device as a security camera monitor. And if you are wondering about how to view or connect then follow the simple steps mentioned in this article .The very first thing you need to assure that your device is Amazon Echo Show, Echo spot or Amazon Fire TV Stick. Then you have to know which brands are compatible with your Echo device. Let’s have a quick look which brands are compatible with Alexa.Security Camera brands compatible with AlexaNestNetgearArloAbodeRingLogitechBlinkEcobeeTP-LinkHoneywellKamiEufyWyzeVivintReolinkZmodoCanaryEzvizAmcrestCheck your camera brand and make sure it is compat...
Guide to How you can connect and pair your Google Home to a Bluetooth speaker | by Tapaan Chauhan | Oct, 2021
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Guide to How you can connect and pair your Google Home to a Bluetooth speaker | by Tapaan Chauhan | Oct, 2021

Tapaan ChauhanFollowOct 14 · 3 min readIt is now possible to connect your Bluetooth speaker with your Google smart speaker. For instance, if you want to enjoy the benefits of Google Assistant but want the sound to play via another speaker then this is the best solution for you. Here we will guide you about how you can connect and pair your Google assistant with Bluetooth speaker.First you need to turn on your Bluetooth speaker and then press and hold the particular button on the top or back in order to stick it in pairing mode. Then head of to the steps mentioned below:Open Google Home appTap the Google home deviceAt the top-right click settings and then AudioAfter that click default music speakerThen click pair Bluetooth speakerWhen your Bluetooth device appears click done.1. How Conve...
Guide to design and prototype conversations
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Ideas, robot chat

Guide to design and prototype conversations

With many new technologies emerging and many others that have been with us for a while, we interact with conversational interfaces regularly. Designing a good conversational experience between a machine and a human is not simple. It has to be natural, fluid, and simple. In this article, you’ll learn everything about Conversational UX and prototype conversations.The conversational shiftWe’re immersed in a digital era where the average global internet user spends almost 7 hours online each day. So if we consider that many of our daily interactions are through technological devices, it’s no surprise that they’re shifting into conversations that look more human and real.This conversational shift we’re experiencing is based on what users want and demand. According to Facebook, the majority o...
The Ultimate Guide to Brand Awareness
Brand Awareness, Digital Marketing, digital mkt, Internet marketing, Online Marketing, PPC

The Ultimate Guide to Brand Awareness

Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again. (more…)
How to Monetize Your Blog: A Comprehensive Guide
Blogging, Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

How to Monetize Your Blog: A Comprehensive Guide

By Sean Tinney September 27, 2021 Earning money as a blogger is a very realistic option. Learn how to set yourself up for success and the different ways you can be earning a living as a blogger. These days, the opportunities for making money online are seemingly endless. One of the most tried-and-true methods for generating an online income, however, is that of monetizing your blog. Whether you’re looking to earn a healthy side income or could see yourself blogging for a living, there are plenty of opportunities worth exploring.So, just how much money can you make as a blogger—and how do you make money blogging, anyway? This comprehensive guide will explain:How Much Money Can Bloggers Make?The amount of money you can bring in with a blog will...
Your Guide to Better Local SEO Rankings
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Your Guide to Better Local SEO Rankings

This post was sponsored by Local Viking. The opinions expressed in this article are the sponsor’s own.If you’re working on local SEO projects and managing Google My Business (GMB) listings, you’ve probably scrambled to answer at least one of these questions:How can we increase our visibility?How can we expand our ranking coverage?My GMB listing is “filtered” or stuck – what now?Don’t fret – we’ve got you covered!Everything you need to know about ranking and visibility for Google My Business is in this comprehensive guide from Local Viking.Learn actionable local SEO strategies based on years of serving large agencies in a white-label fashion, owning a portfolio of general and niche agencies, and working with marketing teams on national GMB campaigns with over thousands of locations acros...
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mai...
A Guide to Responding to Positive and Negative Yelp Reviews
Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help.It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters.Yelp is a platform that allows customers to leave such reviews for the businesses they have visited and supported, from cafes to cottage rentals and everything in between.Whilst (we hope) the majority of Yelp reviews you receive are positive and full of praise, there are always going to be times when a negative experience brings this average down. It’s important to bear in mind that your responses to these comments can have as much influence as the reviews themselves, both good and bad.Responding to reviews is the best w...
Your Guide to Creating a Successful Email Marketing Campaign
best practices, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Your Guide to Creating a Successful Email Marketing Campaign

By Kelly Forst September 2, 2021 Want a successful email marketing campaign? Then you need to do more than send random emails to your audience. Did you know people send 306 billion emails each day? That number will likely hit 361 billion by 2024. It may seem like a saturated field, but marketers report that email marketing is their leading method for acquisition and retention.Email marketing is a powerful tool when used correctly.But, if you don’t follow email campaign best practices, it is easy to get lost in the shuffle of emails people receive every day. Your goal should be to stand out in an inbox full of offers and provoke a response from your audience.What is an email marketing campaign?An email marketing campaign is a series of time-bo...
A Guide to Star Ratings on Google and How They Work
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A Guide to Star Ratings on Google and How They Work

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website.But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond.Consider that 48% of consumers won’t even look twice at a business with less than 4-stars.Star ratings can help businesses earn trust from potential customers, improve local search rankings, and boost conversions.This is your guide to how they work.Stars and SERPsStar ratings on Google are powered by consumer reviews from different properties, and Google uses an algorithm and an average to determine how many stars are displayed.These ratings appear on a scale of 1 to 5 stars.When a person searches Google, they will come across star ratings on sta...
The Ultimate Guide to Service-Level Agreements (SLAs)
Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Alignment with Sales, Online Marketing

The Ultimate Guide to Service-Level Agreements (SLAs)

60% of global respondents in a LinkedIn survey believed that misalignment between sales and marketing could damage financial performance (LinkedIn 2020), yet there are a number of disconnects between the teams from strategy to process. At many companies, it can feel as if there are 100 miles between sales and marketing. (more…)
A Beginner’s Guide to Generating Business Leads the Inbound Way
Digital Marketing, digital mkt, email outreach, Internet marketing, Lead Generation, Online Marketing, PPC

A Beginner’s Guide to Generating Business Leads the Inbound Way

Let’s set the stage: I’m about to dig into the best darn pile of spaghetti and meatballs I’ve ever seen. Just as I twist my fork in the pasta, spear a mouth-watering meatball, and go in for my first savory bite...the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message regarding your oven preferences." This frustrating interruption is why we’re here to discuss inbound lead generation — a solution that can save your business or organization from being that annoying, disruptive cold caller that is ruined by spaghetti night. (more…)
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mai...
A Guide to Responding to Positive and Negative Yelp Reviews
Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help.It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters.Yelp is a platform that allows customers to leave such reviews for the businesses they have visited and supported, from cafes to cottage rentals and everything in between.Whilst (we hope) the majority of Yelp reviews you receive are positive and full of praise, there are always going to be times when a negative experience brings this average down. It’s important to bear in mind that your responses to these comments can have as much influence as the reviews themselves, both good and bad.Responding to reviews is the best w...
Ultimate Guide to Getting Started with Email Marketing for SMBs
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Ultimate Guide to Getting Started with Email Marketing for SMBs

Posted Aug 2, 2021 by Carrie Hill Your Small Business Competitors Suck at Email Marketing. …or they do it completely wrong. …or they don’t even do it. And this means with a little bit of planning and effort, you can get some big wins with this tactic. Why Email Marketing for SMBs? I have long been a proponent of any amount of time a small business can spend growing and cultivating an exceptional email marketing presence and leveraging that content across multiple channels and opportunities. The issue for small businesses has always been time, consistency, and content. Image via AlphaInvest...
A Short & Sweet Guide
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Technical SEO

A Short & Sweet Guide

If your website is like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website's pages are about. (more…)
Idiot-Proof Guide on How to Get Verified on Instagram that Actually Works!
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Idiot-Proof Guide on How to Get Verified on Instagram that Actually Works!

You’ve come to the right place if you’re looking for a first-hand example of how to get verified on Instagram.Most of the advice online right now, unfortunately, will not work. Take it from me, I just recently received my own blue checkmark on Instagram.It’s been a long journey. I’ve been trying for months to get my blue checkmark on Instagram and finally, after much trial and error, I’ve done it! Today, I’m going to show you how to get verified on Instagram by sharing what I learned along this process and exactly how I was able to obtain my own blue checkmark. I’m even including my Instagram verification application, which you’re free to use as a template for your own application when the time is right!In fact, feel free to share this document with all o...
The Complete Guide to Using Instagram Stories for Business in 2021
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide to Using Instagram Stories for Business in 2021

More than 500 million people use Instagram Stories every day. And those Instagram users have a keen eye for new products and trends. 58% say they’ve become more interested in a product or brand after seeing it in Stories. And half say they’ve actually visited a website to buy a product or service after seeing it in Stories. So perhaps it’s no surprise that 4 million businesses advertise on Stories every month. In this post, you’ll learn everything you need to know about how to use Instagram Stories for business.Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.How to use Instagram Stories Instagram Stories are vertical, full-screen photos and videos that disappear after 24 hours. They...
The Ultimate Guide For Marketers
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The Ultimate Guide For Marketers

The idea must have crossed the head of every single person on Twitter – how to verify my Twitter account?  There is something about that blue tick. Isn’t it? The very thought of standing out as a celebrity on Twitter among 353 million monthly active users worldwide is nearly unearthly. So, how to get that coveted symbol of approval?  In this article, we will take you through the process of verifying your account on Twitter and a few tips that can increase your chances of getting the ultimate blue badge. Why is it essential to verify your Twitter account? Having a Twitter verified symbol can boost your credibility tenfold and also work wonders for brands and businesses marketing on Twitter.  Any prospect on a research spree will be inclined more towards a Twitter account with a Twit...
How To Start Your Own Chatbot Marketing Agency: A Step by Step Guide | by Big Domino Marketing | Jun, 2021
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How To Start Your Own Chatbot Marketing Agency: A Step by Step Guide | by Big Domino Marketing | Jun, 2021

There are many different routes that can be taken to help you get started on your own, and this blog post will cover each of them in detail so that by the end, you’ll know exactly what steps need to be followed.Also, with the release of iOS 14.5 and 14.6, it is becoming more and more important for businesses to do “on-platform” marketing instead of sending traffic from apps like Facebook to their websites.For this reason, AND the fact that Facebook just made a major push towards Instagram Chat automation, there has NEVER been a better time to start a chatbot business.As chatbot technology becomes more mainstream, there’s no question that entrepreneurs will want to get in on the action.If you’re looking at starting your own chatbot marketing agency or if you have been thinking about ways...
A Guide to Responding to Positive and Negative Yelp Reviews
Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help.It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters.Yelp is a platform that allows customers to leave such reviews for the businesses they have visited and supported, from cafes to cottage rentals and everything in between.Whilst (we hope) the majority of Yelp reviews you receive are positive and full of praise, there are always going to be times when a negative experience brings this average down. It’s important to bear in mind that your responses to these comments can have as much influence as the reviews themselves, both good and bad.Responding to reviews is the best w...
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mai...
The Complete Guide for Business
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The Complete Guide for Business

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email. But text messaging apps aren’t just support tools. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. In this guide, we cover how to use Facebook Messenger for all your business needs. Plus, we include tips and best practices for your next Facebook Messenger marketing campaign.Bonus: Download a free guide that t...
A Complete Guide to Color Wheels & Color Schemes
design, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

A Complete Guide to Color Wheels & Color Schemes

When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report.I know what you might be thinking: "I don't know how to design awesome visuals. I'm not creative." Hi. I'm Bethany, and I will be the first to tell you that I'm not naturally artistic. And yet, I found a strength in data visualization at HubSpot, where I've spent most of my days creating infographics and other visuals for blog posts. So, while I...
A Quick and Simple Guide for Every Network
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A Quick and Simple Guide for Every Network

Whichever social media platforms your brand uses as part of its social media strategy, knowing how to use hashtags will help boost your brand’s social media reach and engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them. You’ll also learn:how to find hashtags that will work best for your brand why using only popular hashtags isn’t the right approach essential tips for using hashtags on every social media platform out thereLet’s get started.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is a ha...
Step by step guide to build healthcare chatbot without any coding. | by Avinash | Jun, 2021
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Step by step guide to build healthcare chatbot without any coding. | by Avinash | Jun, 2021

Chatbots, a smart asynchronous means of communication, powered by AI has seen a high acceptance and penetration during the last few months. A number of industries started to believe they can be a great help for their business and can support when they are focussed on fixing a number of other issues.A number of such chatbots are now deployed for the healthcare industry where medical professionals use them to support the cause of social distancing and help users with relevant answers.Chatbots in healthcare are extremely critical for the advancement of efficient and accurate patient care. They are also expected to support the world’s need of creating affordable and sustainable health care for every individual on the planet.Continuous availability and ongoing supportCovid has been an eye-op...
Step by step guide to building a Facebook chatbot without any coding. | by Devashish Datt Mamgain | Jun, 2021
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Step by step guide to building a Facebook chatbot without any coding. | by Devashish Datt Mamgain | Jun, 2021

A chatbot is an AI conversational program that you can use to chat with your customers/visitors on your behalf with pre-programmed responses. The conversation happens on Facebook-based platforms like Messenger. It aims at helping users with the necessary support in seconds.While we have understood what these chatbots are. Now we also need to know how companies are using chatbots on Facebook to improve their social strategy.Using a facebook chatbot to assist marketingWith the availability of chatbots on Facebook, one can use such chatbots to generate leads via advertising. The basic idea of these chatbots is to automate the interactions and assist the target users with the requisite information. Before the availability of such chatbots, we often failed to respond to our prospects in real...
A quick guide on conversation management and how to build a chatbot? | by Mitusha Arya | Jun, 2021
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A quick guide on conversation management and how to build a chatbot? | by Mitusha Arya | Jun, 2021

Employee 1: Don’t you think we need a chatbot?Employee 2: Do we?Employee 1: Well, it’s trending and every other company has one.Employee 2: Is it really that important? Do we really have the budget and resources to manage it?If you have had this conversation with someone “You are not alone”The pressure to stand out and be relevant in today’s market is realAnd so is the “shiny object syndrome”Taking these decisions can get overwhelming and finalizing the tech stack is usually very hardBut we’ve got you!Let’s demystify everything Chatbot!First, let’s understand“Conversation + Management”The conversation is a talk between two people, just like I am talking to you…Yes, YOU!Management is organizing anything to achieve a goal; just like I have organized this article in sections to help you un...
Your Guide to Better Local SEO Rankings
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Your Guide to Better Local SEO Rankings

This post was sponsored by Local Viking. The opinions expressed in this article are the sponsor’s own.If you’re working on local SEO projects and managing Google My Business (GMB) listings, you’ve probably scrambled to answer at least one of these questions:How can we increase our visibility?How can we expand our ranking coverage?My GMB listing is “filtered” or stuck – what now?Don’t fret – we’ve got you covered!Everything you need to know about ranking and visibility for Google My Business is in this comprehensive guide from Local Viking.Learn actionable local SEO strategies based on years of serving large agencies in a white-label fashion, owning a portfolio of general and niche agencies, and working with marketing teams on national GMB campaigns with over thousands of locations acros...
The Ultimate Guide to Practitioner Listings on Google My Business [2021]
GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

The Ultimate Guide to Practitioner Listings on Google My Business [2021]

Posted Jun 1, 2021 by Joy Hawkins Included in this Guide ⭐What are practitioner listings?✨What business types are allowed practitioner listings?💫How do solo practitioners differ from multi-practitioner listings?🌟What if the practitioner no longer works there?Public-Facing professionals (doctors, lawyers, dentists, realtors, etc.) are allowed their own listings separate from the office they work for.  If you’re wondering if a person is allowed a practitioner listing, ask yourself if they do the following:Have a direct relationship with customers where cust...
#376: Your Beginner Guide To Going Evergreen: Here’s Where To Start – Amy Porterfield
Business Mindset, course creation, Digital Courses, facebook, facebook marketing, Online Business, Online marketing, passive income, passive income sources, passive income strategies, podcast, Social Marketing Strategies, social media, social media marketing

#376: Your Beginner Guide To Going Evergreen: Here’s Where To Start – Amy Porterfield

Listen To My Latest Podcast Episode: #376: Your Beginner Guide To Going Evergreen: Here’s Where To Start Listen To My Latest Podcast Episode:#376: Your Beginner Guide To Going Evergreen: Here’s Where To Start !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'Pa...
The Ultimate Guide to Infographics
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Infographics, Internet marketing, Online Marketing

The Ultimate Guide to Infographics

Did you know that people retain 65% of the information they see, but only 10% of the information they hear? Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations. That's why, as a marketer, it's important to display information in a combination of visual and text, in an easy-to-consume way.A great way to do that is through infographics. If you've wanted to create and publish an infographic, you've come to the right place. I know you might be thinking, "I'm not a graphic designer" or "I've never made an infographic before." But you're not alone. And that doesn't mean it can't be easy for you to learn. In this post, we'll take you through everything you need to know about infographics, from what they are to what ki...
Summer GIF Guide — New GIFs for 2021!
animated gifs, Digital Marketing, digital mkt, Email GIFs, email list, Email Marketing, email outreach, gifs, Internet marketing, Online Marketing

Summer GIF Guide — New GIFs for 2021!

By Kelly Forst May 5, 2021 Free for our favorite blog readers! Download your favorites and use them in your summer email promotions. One quick way to increase your email marketing results: Add a GIF to your message.GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent, according to data from Marketing Sherpa. (Plus, they’re fun to send and receive!)Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your own animated images can be frustrating and time consuming.That’s why we wanted to make it super simple for you. Our AWeber designers made these brand new, FREE summer GIFs. Download one, two, or all of them, and use them in your summer email promotions.You may remember some of ...
How to Install Elementor Template? [WordPress Guide]
building website, creating a website, google web designer, internet design, responsive web design, web design, web design company, web designer, web page design, website builder, website design, WordPress Tutorials

How to Install Elementor Template? [WordPress Guide]

We had two bags of WordPress Elementor themes, nine WordPress Elementor plugins, a few sheets of high-powered Jet Elementor templates, a dozen PRO Elementor templates, and a whole galaxy of multi-colored pure Elementor templates. Not that we needed all that for the marketplace, but once you get locked into a serious Elementor stuff collection, the tendency is to push it as far as you can and now you will learn how to install elementor template.As you probably already heard, TemplateMonster launched a separate, exclusive Elementor marketplace. At some moment in time, we couldn’t hide our collection anymore, so we decided to share it with the page builder fans. We presented themes, plugins, and templates, and, suddenly, met a little probl...
Creator’s Guide to How to Write Smile Captions for Instagram to Deepen Your Audience Affinity
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

Creator’s Guide to How to Write Smile Captions for Instagram to Deepen Your Audience Affinity

Ah, smile captions. 🙂 If you’re a creator or influencer on the hunt for memorable smile captions for Instagram, you’re not alone. There are hundreds of lists of famous quotes and heartwarming platitudes out there.But here’s the thing…that’s not the best way to go about captioning your selfie.The problem with copy-paste smile captions is that…well, they’re not very you. Sure, they might make people smile, but you didn’t brighten their day…some old dead guy did. (No offense to Shakespeare, but it’s been awhile.) In this post, Instagram creators get a process that can be called upon for inspiration when an original, engagement driving captions for Instagram that will make people hit the heart and follow button:Celebrate your growthWelcome new followersSh...
The Ultimate Content Marketing Funnel Guide
Digital Marketing, digital mkt, Internet marketing, Online Marketing

The Ultimate Content Marketing Funnel Guide

Most of the content we interact with online is intended to make us take an action, such as following a link, upvoting a post, downloading a study, signing up for a trial, etc. However, those who interact with marketing content are not always too eager to respond on a whim; therefore, it's key to treat conversion as a part of a larger customer journey and create our content marketing touchpoints accordingly. To guide the potential customer in the right direction, you need a well-thought-out content marketing funnel in which each piece of content plays its allotted part. Semrush has done a great deal of research to find out how content marketers build their funnels in 2021, what content formats they use, and what challenges they face. Below, you'll find insights from our ...
SEO in 2021 & Beyond: Complete Guide for Home Services and Contractors
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO in 2021 & Beyond: Complete Guide for Home Services and Contractors

As a home services provider or contractor, you’re probably more than glad that 2020 is in the rearview mirror. It was a very difficult year for anyone who makes home visits or does in-person work. The good news is that it’s a new year and you have new opportunities to take advantage of digital marketing. What are some new trends this year, and what can you do to boost your business? Here are some ideas. Share Stunning Images on Social MediaYou might think there’s not much about engineered hardwood in Toronto that would be social media-worthy, but you’d be wrong! People love seeing images of beautiful homes with gorgeous flooring. Whether you sell flooring, have a landscaping company, or are a construction contractor, you have stunning pictures to share. These pictures help potential c...
How to Sell After Effects Templates Guide
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How to Sell After Effects Templates Guide

There are several channels of information perception - visual, auditory, and tactile. Each of us is more receptive to only one of them, but how to present information so that people remember it as much as possible? There is a way out - and that's creating a video! Most of the ads we see try to cover all three aspects. However, we still evaluate the quality primarily by the visual component. The designers made a solution called “after effects” to decorate and diversify the video. It adds a unique element to it and excites the viewer. Today we’ll find out how to sell after effects templates and get the maximum profit from each sale.In our marketplace, you can advertise quickly and successfully. It doesn't matter if you are a beginner or a...
A Marketer’s Quick Guide to Dynamic Ads
advertising, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

A Marketer’s Quick Guide to Dynamic Ads

Remember when you'd go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah, the good ol’ days. (more…)
Quick Guide on How to do Hanging Indent on Google Slides
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Quick Guide on How to do Hanging Indent on Google Slides

Defining Hanging Indent When to Use Hanging Indent How to do Hanging Indent on Google SlidesStep #1. Enable the Ruler Step #2. Create Indentation for Paragraph Step #3. Align to the Left Edge of the First Line Step #4. Repeat the Same with More ReferencesReview of Top-5 Best Selling Templates for Google Slides Summing-UpAre you working on a presentation and want to make an impressive accent on certain parts of the text? Then, you may want to try using a hanging indent. No matter if you are using Google Slides or PowerPoint templates for your pitch, setting up a hanging indent is as easy as pie with both applications.Today, we plan to share some short tips on how to do hanging indent on Google Slides. Before taking a look at the...
Ultimate Guide: Running A Successful Chatbot Development Project | by Vibhu Dhariwal | Mar, 2021
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Ultimate Guide: Running A Successful Chatbot Development Project | by Vibhu Dhariwal | Mar, 2021

If you want your business to succeed, you will constantly need to swing along with the newest trends. On that note, chatbots are among the most famous marketing tools in the industry today, helping build good communication between business and their customers.Chatbots are very useful if you’re looking to enhance your customer’s experience by solving their queries, decreasing human workload, remote troubleshooting, etc.Chatbots can be simply defined as marketing and automation tools that are designed to interact with people and perform human-like conversation to assist them. These bots may use Natural Language Processing (NLP) or/and audio analysis techniques to communicate, making it sound more humanoid.www.freepik.comEntrepreneurs and organizations highly recommend AI-Chatbots in their...
How to Use Facebook Stories for Business: The Complete Guide
facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy

How to Use Facebook Stories for Business: The Complete Guide

From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. The platform remains a powerhouse when it comes to building and maintaining relationships, with no signs of slowing down. Approximately 500 million people are using Facebook Stories daily. It’s pretty clear that despite the ephemeral nature of Stories, they provide lasting impact. And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories. After viewing a business’ Story,...
How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros

As a top Facebook Messenger solutions provider for marketers, it is practically our duty to teach the budding digital marketers out there the basics of how to chat on Facebook.Send a message to your friend, colleague, or prospect with the most popular and active chat apps. Make it private, a DM, or group chat, it has never been easier to instantly connect with people, which will make life easier for marketers and business owners.This article is your easy-to-follow guide on how to use the most popular chat apps.After you understand some of the essential Facebook Chat and Messenger features and how to best utilize them, you will enter a whole new world of possibilities.At the end we will wrap it up by exploring how to tie it all together with the game-c...
The Ultimate Guide to Add a Facebook Page to Everything for Businesses
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The Ultimate Guide to Add a Facebook Page to Everything for Businesses

Have you been looking for new ways to grow your business? Perhaps you’re thinking, “I should add a Facebook Page for my business” and reach more people. Reach more people, indeed. You will reach 2.7 billion monthly active users (as of Q2 2020). The world is your oyster! There are so many ways to grow your audience and drive sales with a Facebook Page. With 1.3 billion active monthly users on Facebook Messenger (as of November 2020), we keep trying to tell astute marketers, business owners, influencers, dogs, cats… anyone to take advantage of Messenger!In this article, we will cover everything from simply how to initially create and add a Facebook Business Page from your personal profile to how to add your Facebook Page to your website.We will walk you through eac...
Clubhouse Invite and More: A Non-Definitive Guide | by Ipervox | Feb, 2021
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Clubhouse Invite and More: A Non-Definitive Guide | by Ipervox | Feb, 2021

The year 2020 has been a rough one, but this hasn’t stopped new ideas from emerging and making their way. Especially when talking about new social networks and connectivity tools. The same applies to the new social media developed by Silicon Valley entrepreneur P. Davison and ex-Google employee R. Seth.This brand new social media platform, Clubhouse, wants to change the way people talk. Rather than share text, users can openly communicate by sharing voice recordings. Company founders believe that Clubhouse will allow people everywhere to be more open. They will be able to tell stories, develop ideas, and meet new friends.New types of social platforms seem to appear every day. This one is different, though. Instead of text posts, users share audio clips.In this social network, real-time ...
Step-by-Step Guide for Chatbot Conversation Design
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat

Step-by-Step Guide for Chatbot Conversation Design

So you’ve probably heard the news that you’re being replaced by a chatbot. Good!Now you have more time to do other important things, like chatbot conversation design. Why should you care? Obviously, chatbot marketing is a MASSIVE growth opportunity, with no signs of slowing down. Zuckerberg himself has said that messaging is the foundation of Facebook’s future. If Facebook’s Instagram, WhatsApp, and Messenger integration wasn’t a clue, you should be paying attention to chat messaging apps.What Is Conversational Design?Chatbot conversation design is a way to guide the chatbot interaction using anticipatory and suggestive questions and answers. The best practice for this is to use a chatbot with a live operator takeover option to supplement ...
How to Tag a Business on Facebook: The Art of Tagging on Facebook, the Complete Guide
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

How to Tag a Business on Facebook: The Art of Tagging on Facebook, the Complete Guide

Most of us know that you can tag a business on Instagram and other “tag friendly” platforms. But, can you tag a business on Facebook? If so, how do you tag a business on Facebook?There are as many ways to use Facebook for Business as there are to catch a monkey in the jungle. We could write a novel about either (“How to Catch a Monkey in the Jungle”…not bad!) But that’s not why you are here. You are probably wondering why you can’t tag a business on Facebook, whether it’s your page or another business page on Facebook. Or perhaps you are wondering, what the heck is a tag anyway?We have you covered! The illustrious Facebook tag is no longer for the select few — but for all businesses, marketers, and ordinary people to enjoy freely. Here’s what you’ll l...
A Quick Guide to SEO for Non-Profits [Infographic]
Social Marketing Strategies, social media, social media marketing

A Quick Guide to SEO for Non-Profits [Infographic]

As the new year sets in, having an online presence is more important than ever for most businesses, and that includes non-profits. With COVID-19 pushing most professionals and consumers into their home offices, being found online is paramount, which is why SEO is also a critical consideration for charities. And while 2020 was, overall, a negative period, there were some encouraging signs for non-profits - specifically.Online giving was up 19% year-over-year Monthly online giving increased 40% 56% of U.S. households engaged in charitable giving during the pandemic Giving Tuesday saw a 25% increase in 2020 ~55% of people across all generations prefer to give onlineThese trends make it clear that the opportunity to thrive as a non-profit online is as significant as it's ever been. In ...
#355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze – Amy Porterfield
business finances, entrepreneurial money mindset, facebook, facebook marketing, finances, how to manage finances, invest in my business, money mindset, money principles, Online Business, podcast, rachel cruze, ramsey solutions, Social Marketing Strategies, social media, social media marketing, the rachel cruze show

#355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze – Amy Porterfield

Listen To My Latest Podcast Episode: #355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze Listen To My Latest Podcast Episode:#355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbe...
Getting Started With Google Tag Manager: A Beginner’s Guide : Social Media Examiner
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Getting Started With Google Tag Manager: A Beginner’s Guide : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
How to Land Your First Chatbot Client: 6 Success Stories to Use as a Guide
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How to Land Your First Chatbot Client: 6 Success Stories to Use as a Guide

The number one question Bot Academy community members ask is “How do I land my first bot client?”The truth is, it isn’t doesn’t take a crazy complicated master plan and there’s no one right way to do it. If you have the skills to build a chatbot and understand the value you bring to a client relationship, it’s actually pretty straightforward. To show you, I interviewed six successful Bot Academy graduates to find out how they closed their first deals so that you can put their strategies to work for yourself. Use Personalization and Persistence – Kelly Garrett https://youtu.be/DBkGOxYmjzA Kelly Garrett actually landed her very first bot client using the cold email template from Bot Academy. Who’d have thought that would work? 😉 However, she didn’t s...
What is Messenger? A Full Guide to the Facebook Messenger App
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What is Messenger? A Full Guide to the Facebook Messenger App

Although it’s the second most popular app of all time with billions of downloads, thousands of people around the world ask search engines every month, “What is Messenger?”So whether you’re brand new to Facebook or Facebook Messenger, this article covers everything you could possibly want to know about the fastest growing communication platform on earth.In order to answer your questions about Messenger quickly, use these links to navigate to your topic of interest:Let’s not waste any time and jump straight into it! What is Messenger?What is Facebook Messenger?Facebook Messenger is a messaging app and platform developed by Facebook that launched in August 2011. Messenger is used by over 1.3 billion active users worldwide as a place to share, hang out...
How to Connect Chat on Facebook to Everything — the Ultimate Guide
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How to Connect Chat on Facebook to Everything — the Ultimate Guide

There are a bazillion ways to utilize and connect chat on Facebook. Let us simplify this social phenomenon for those still trying to figure out how to chat on Facebook for personal or business use. Bookmark this article now, so you have a cheat sheet for all the ways you can connect chat on Facebook for personal and business. It’s never too late to learn a new-fangled trick on the interwebs and space book.Speaking of tricks, if you are already Facebook chat savvy, then skip ahead to the section of this article where we’ll uncover some time-saving, sales-driving tips inside Facebook Messenger for business. We’re going to walk through all of the different ways of how to connect chat on Facebook. Here’s our agenda:From how to talk to Facebook chat contacts f...
The 2021 Email Marketing Best Practices Guide
call to action, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email marketing best practices, email outreach, email segmentation, Internet marketing, Online Marketing

The 2021 Email Marketing Best Practices Guide

By Sean Tinney November 9, 2020 Email marketing is one of the best ways to communicate with your audience. But in order for your emails to be successful, there are certain strategies you need to follow to improve your chances of success. Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices.As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line. The truth is, that while these are all great and important questions, the answer to these q...
How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Online Marketing, PPC

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify... or maybe that's just me.  Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute. (more…)
Outsourcing Product Marketing Content: A Guide
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Outsourcing Product Marketing Content: A Guide

First of all, yes, product marketing content can be outsourced effectively. Many freelance contractors are capable of understanding your complex product and creating essential content—from whitepapers to sales enablement collateral—to help drive revenue. Wait, you say, Why not just hire another product marketer? Two reasons: outsourcing is cheaper, and it can produce more content. Most product marketers get pulled into so many meetings and deliverables with engineering and product management that writing falls by the wayside. That frustrates demand generation and sales teams that are waiting for content. A good product marketing contractor can focus on your content needs, and create spectacular content, without the interruptions that plague in-house product marketers. ...
How to Schedule a Post on Facebook: A Step-by-Step Guide
Digital Marketing, digital mkt, facebook marketing, Internet marketing, Online Marketing

How to Schedule a Post on Facebook: A Step-by-Step Guide

While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook.Recently, the Pew Research Center revealed that nearly 70% of all U.S. adults use Facebook, while 74% log on daily. Worldwide, Facebook has more than 2.7 billion users. And, today, regularly posting timely and relevant content on Facebook is key to reaching its big and broad audiences.  Why? Trends, content, and discussion on any social media channel move much faster than they do on older platforms, like television or radio. While content is vital to winning over audiences, quickly and consistently creating new social posts can overwhelm even tech-savvy social media managers. While creating content manually comes...
A Strategic Guide To Social Media Marketing For Nonprofits
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter, youtube

A Strategic Guide To Social Media Marketing For Nonprofits

Let me start with the truth - a lot of people do not donate to nonprofits because they do not know if they will use the money for its intended purpose, or how nonprofits will invest the money or people might think if their donations can make a real difference! (more…)
How to Set Up Google Analytics: A Step-by-Step Guide
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy

How to Set Up Google Analytics: A Step-by-Step Guide

Knowing how to set up Google Analytics is the first step to understanding:Who your website’s visitors are What content they want to see from your business How they behave when browsing your siteThe best part? Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. However, setting up Google Analytics can be hard (to put it mildly). Luckily for you, we have a step-by-step guide for digital marketers of any level to easily and painlessly set up Google Analytics. Before we jump into how exactly to do that, let’s take a look at what makes Google Analytics so great.Bonus: Get a free social media analytics report template that shows ...
#349: The VA Solution: Your Step-By-Step Guide To Hiring & Successfully Working With A VA with Shannon Miles – Amy Porterfield
belay solutions, entrepreneur, facebook, facebook marketing, growing an online business, how to hire, how to hire a va, how to work with a va, Online Business, podcast, shannon miles, Social Marketing Strategies, social media, social media marketing, tasks for a virtual assistant, Virtual Assistant

#349: The VA Solution: Your Step-By-Step Guide To Hiring & Successfully Working With A VA with Shannon Miles – Amy Porterfield

Listen To My Latest Podcast Episode: #352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly Listen To My Latest Podcast Episode:#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', { em: '{user-...
Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB

Meh, Links: A process for identifying local links that generate customers, leads, and search visibility Gyi is well known in local search circles for his catch-phrase “meh, links” which is the most succinct way of saying,“All other SEO factors considered, it’s probably the links that are making the difference in why one business is outranking another”You will hear a lot from people within the industry that “links are way oversold, all you’ve got to do is create great content, fix your site, incorporate searcher intent, create for users, add Schema…” Yes, all of that is important… BUT the difference maker is the links. Re-frame your mindset around local link building, especially in competitive verticals.  It’s time to correct your myopic view on link building and stop thinki...
2020 Holiday Guide to Google My Business
googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

2020 Holiday Guide to Google My Business

This year, the holidays will look very different for most of us. The pandemic has affected us all in different ways and its effects are far reaching across economies and consumer habits. Here at Whitespark, we love local businesses and strive to create useful free resources for small businesses owners and marketers on this blog. We know this has been a challenging year for you, your families, and your business. We wish you and yours a happy holiday season! Adapting Your Holiday Sales Strategy for COVID-19 According to Google’s latest consumer trend report, half of U.S. shoppers say the pandemic will affect how they’ll shop for the holidays this year. Shopping locally is more important than ever – but everyone’s looking for a deal. What’s a small business to do? We’ve created a ne...