Tag: Guide

4Jun By Onix-TeamNo Comments

ai, ai bot, ai chat, ai chatbot, artificial-intelligence, automate, automation, best chatbot, business, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, robot chat

How to Automate Business Processes with AI: A Practical Guide for Business Owners

AI isn’t just for tech giants anymore. From local logistics firms to fast-growing e-commerce brands, companies across every industry are discovering how AI-powered automation can save time, cut costs, and scale operations more efficiently.But while the potential is exciting, many business owners still ask:Where do I actually start with AI automation?This article explains exactly how to automate business processes with AI without hype, jargon, or the need for a full-time data scientist.🤖 What Does AI Automation Really Mean?AI automation is using artificial intelligence to carry out repetitive tasks, make data-based decisions, or streamline workflows — without manual intervention.It’s not just about robots or futuristic systems. In practical terms, it means:Automatically classifying ...

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23Apr By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Best Time to Send Emails: What the Data Really Says (Day-by-Day Guide)

By Sean Tinney April 22, 2026 ou open your inbox first thing Monday morning and sigh. A dozen new emails, most of which you’ll ignore until later, if at all. Timing matters. If you’ve ever wondered when is the best time to send emails, you’re not alone. Hitting send at the right moment can make the difference between being read immediately or buried beneath a flood of messages. The best time to send emails isn’t a one-size-fits-all answer, but years of data point to clear trends that can help you reach your audience when they’re most likely to open, read, and act. Below, you’ll find a day-by-day breakdown of the best send windows, plus a section on how to find your own ideal send time using GA4. When is the best time to send emails? For most businesses, the best ti...

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7Apr By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Email Marketing for Small Businesses: The Complete 2026 Guide

By Sean Tinney April 6, 2026 Email marketing is a direct channel between you and your audience. You own it. No algorithm controls who sees it. And when it’s done right, it returns more per dollar than any other channel available to a small business. According to AWeber’s research, 79% of small businesses say email marketing is important to their strategy. Yet only 60% say their strategy is effective. That gap — between knowing email matters and actually making it work — is exactly what this guide closes. Here’s what you’ll find inside: how email marketing works, how to build your list, how to write emails people open, how to choose a platform, the strategies that drive results, how to automate your best sequences, and how to measure what matters. Every section answers the...

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20Mar By seoninjaNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Complete Guide to Structured Data

When you search for a recipe, local business, or product on Google, you often see rich results with star ratings, prices, cooking times, or business hours directly in the search results. This enhanced information doesn’t appear by magic; it comes from schema markup in SEO, a powerful tool that helps search engines understand and display your content more effectively. Schema in SEO is structured data code that you add to your website to provide search engines with explicit information about your content. While your regular website content tells visitors what you offer, schema markup tells search engines exactly what that content means, turning ambiguous text into clear, structured information they can process and display in enhanced search results. This guide explains what schema markup is,...

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19Dec By Om Prakash JakharNo Comments

Blog, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing, youtube

Social Media Competitor Analysis: 6-Steps Guide for 2026

Social media moves fast, and brands regularly experiment with new ideas to stay relevant. Trends change overnight, algorithms shift, and brands fight hard for attention. If you rely on guesswork for your social media campaigns, you risk missing opportunities that others uncover through real, data-driven insights. A social media competitor analysis shows what others are doing, what’s actually working, and where you can stand out. Instead of copying trends, you gain a clear, data-backed direction. In this guide, you’ll learn simple steps to analyze social media competitors, uncover content patterns, and spot opportunities they’re missing. Let’s turn competitor insights into your advantage. What is a Social Media Competitor Analysis? A social media competitor analysis is a structured review o...

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8Dec By Kevin KramerNo Comments

Blog, Convert More Clients, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Grow Your Practice, Internet marketing, marketing business, marketing strategies, Marketing Strategy, Online Marketing, Serve More Clients

The Ultimate Guide to Digital Marketing in 2025: Predictions from Our Elite Coaches

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. It’s a world full of shiny new tools, AI-driven tactics, and the latest buzzwords—but succeeding in this ever-changing environment requires more than just chasing trends. True success comes from having a clear, adaptable strategy that aligns with your goals. That’s why we’ve tapped into the expertise of our Elite Marketing Program coaches. These are not just industry experts; they’re leaders who have guided countless businesses to real, measurable results. Learn more about their work and explore their expertise: Their insights offer not just predictions but actionable strategies for navigating the challenges and opportunities of 2025. This isn’t about jumping on the next bandwagon. ...

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21Aug By Om Prakash JakharNo Comments

Blog, facebook, facebook marketing, instagram, marketing strategies, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok

The Complete Guide to Social Commerce [2025]

Scroll. Tap. Buy. That’s how fast today’s customers make decisions, and if your brand isn’t ready to sell where people spend the most time (hint: social media), you’re already behind. Social commerce isn’t a buzzword anymore; it’s a full-blown revolution. Instagram, TikTok, Facebook, Pinterest… these platforms aren’t just for likes and follows. They’re your new storefronts. And the checkout is built right into the feed. Whether you’re a growing DTC brand, an agency, or a marketing team trying to keep up, social commerce is the shortcut between discovery and purchase, and the brands that master it are turning casual scrollers into loyal buyers every day. But here’s the kicker: posting a few product pics isn’t enough. You need a strategy. A workflow. This guide will show you how to: Let’s b...

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8Jun By SEO NinjaNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Beginner’s Guide to PPC: Driving Success with Pay-Per-Click Advertising

One of the important elements of digital marketing strategies is Pay- Per Click, a digital advertising model where advertisers pay for each click on their ads. PPC lets people pay for an ad placement only when someone interacts with the ad by clicking on it, contrary to traditional advertising. The basic purpose is to attract a specific audience to your website or landing page and generate conversions like sales, sign-ups, or inquiries. Benefits of PPC Advertising Being one of the most powerful digital marketing strategies, PPC does offer businesses a number of benefits: a) Increased Visibility With PPC, your ads will appear on search engine result pages or social media feeds,increasing your brand’s visibility and driving more traffic to your website. b) Targeted Audience Based on demogra...

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22May By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Start a Newsletter: A Step-by-Step Guide for Beginners

By Sean Tinney May 22, 2025 Ever felt like your great ideas, business updates, or stories vanish into the social media void? Imagine reaching your audience directly, with no algorithms dialing down your message. That’s the power of starting a newsletter. Whether you’re looking to build a community, drive sales, or simply share your passion, a newsletter is your most dependable digital megaphone. If you’re wondering how to start a newsletter, the process is easier (and more affordable) than you might think. You can start a newsletter for free, learn the steps in under 10 minutes, and launch even if you have zero technical experience. Here’s everything you need to know to get started today—including the essential tools, best practices, and real-world advice to grow your subscriber ...

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8Mar By Chelsea AlvesNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Complete Guide To Local Structured Data & Rich Results

Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, and breadcrumbs, that grab attention and encourage more clicks. Structured data uses the standardized vocabulary of Schema to tell search engines – and even AI tools – exactly what your website is about, making it easier for customers to find you. While it’s not a direct ranking boost, structured data plays a big role in making your business more visible, whether in traditional search results or AI-powered tools like Gemini or ChatGPT. From a local ice cream shop to a hardware store, adding structured data can make a huge difference in boosting your local SEO and staying ahead in today’s ultra-saturated ...

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24Feb By Chelsea AlvesNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Complete Guide To Local Structured Data & Rich Results

Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, and breadcrumbs, that grab attention and encourage more clicks. Structured data uses the standardized vocabulary of Schema to tell search engines – and even AI tools – exactly what your website is about, making it easier for customers to find you. While it’s not a direct ranking boost, structured data plays a big role in making your business more visible, whether in traditional search results or AI-powered tools like Gemini or ChatGPT. From a local ice cream shop to a hardware store, adding structured data can make a huge difference in boosting your local SEO and staying ahead in today’s ultra-saturated ...

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23Jan By elaineinthebayNo Comments

artificial-intelligence, best chatbot, chatbot, chatbot app, chatbot online, chatbot website, conversation-design, creating chatbots, interview-questions, robot chat, ux, ux-design

The CxD Interview Guide. Get the most out of your next… | by elaineinthebay

Get the most out of your conversation design job interviewInterviews go both ways. In these trying times of layoffs and non-existent UX job listings, it might seem a little pretentious to ask that candidates be “more picky” about their future employer, but the questions you pose the hiring team have 2 core functions.The questions you ask show you’re:Vetting the role/teamImplicitly telling your potential employer about your priorities (both in design and in your career)A successful conversation design job interview is not just about impressing your potential manager— it’s also about ensuring that the company and team align with your career goals and values. Additionally, sussing out the role could save you time in the job search process (it’s not the kind of work you want to do, e.g. chat v...

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10Oct By adecker@hubspot.com (Allie Decker)No Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, website redesign

The Ultimate Guide for Marketers

The first website redesign project I led was a six-month-long baptism by fire. I learned everything on the fly, which is a great way to grow and get hands-on experience — and also a highly effective way to breed stress and anxiety. (more…)

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23Aug By kcook@hubspot.com (Karla Hesterberg)No Comments

branding, Digital Marketing, digital mkt, Internet marketing, Online Marketing

21 Brand Style Guide Examples I Love (for Visual Inspiration)

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable. All of this is possible when each member of your team adheres to a cohesive brand style guide. So, what is a brand style guide? In this article, I'll go over the elements of a style guide and share some amazing examples of them in action to help inspire your next branding project or website redesign. Table of Contents What are ...

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27Jul By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

Navigating Website Maintenance: A Practical Guide for Business Owners with No Computer Skills

A website is crucial to every business owner’s digital presence and a key channel for reaching customers and driving sales. Like cars, your website requires regular maintenance to run at full capacity. Proper maintenance helps attract more visitors, boosts website traffic, ensures security, and more! However, maintaining a website can be a daunting task, especially if you lack computer skills. Not keeping up with maintenance is one of the many website mistakes business owners make. Luckily, there are several techniques you can use to keep up with your website maintenance even without experience with working on codes. This comprehensive guide aims to explore website maintenance best practices and offer practical tips to help you keep your site in top shape. Understanding Website Maintenance...

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3Jul By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, sem, SEO, seo company, seo services

A Guide For Local Business Owners

Local business owners consistently face a familiar digital marketing conundrum. With a myriad of options available and seemingly growing daily, including the recent introductions of AI into the mix, how do you determine the best and most effective approach for your business? To begin, most local businesses have two (or technically four) primary paths to consider: Organic and paid strategies for both search and social media. In this guide, we’ll explore the nuances of each option, weigh the pros and cons, and offer actionable insights to help make informed decisions on where to invest your valuable time, resources, and funds. Understanding Organic And Paid Strategies Let’s start by defining the fundamental difference between organic and paid strategies: Organic: Focuses on building long-te...

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29Jun By Ashutosh KSNo Comments

building website, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Building Your First Website with Wix (Step-by-Step Guide for Beginners)

Today, I’ll show you how to easily create your first website using Wix, which is free for basic use. We’ll go through choosing designs, adding text, and uploading images and logos. By the end of this guide, you’ll be ready to launch your own site. Signing Up and Starting on Wix First, visit Wix.com and sign up for an account to get started. After you create your account, Wix will prompt you with a few questions to help tailor the setup process. Although Wix offers to set up your site using AI, we’ll proceed manually today, so I’ll guide you through each step without AI assistance. Setup your website with, or without AI Choosing Your Website Type Next, Wix will ask what type of website you’d like to create. For this tutorial, we’re setting up a website for a furniture store. Wix of...

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5Jun By SOCiNo Comments

content, content creation, googe optimize, google optimization, google seo, Local Search, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Sponsored Posts

Your Guide To Dominating Local Search Marketing

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world of search. From Google’s recent announcement to release AI Overviews to all U.S. users to OpenAI revealing GPT-4o, there’s a lot to keep up with. How will these changes impact your search efforts? Do you need to shift your search strategy? We have the answers for you and more! In this blog, we’ll explain how search marketing has changed, what this means for your brand, and share tactics to improve your online visibility. At the end, we’ll also introduce our new game-changer for local search management. Let’s get into it! The Evolution Of Search Marketing As search evolves, many marketers are ...

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13Apr By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, social commerce, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

Easy Guide + Tips for Results in 2024

The mall is out. Shopping on social media is in. And you may not be able to buy a soft pretzel or smell free samples of perfume on Instagram (yet), but IG is making its case for being the go-to sales channel in 2024. Selling on Instagram embraces social shopping, the practice of selling products directly on social media. A 2023 survey by Rakuten Insight in India found that 74% of women and 68% of men prefer shopping on Instagram to shopping on any other app (sorry Facebook, Youtube and TikTok). And another 2023 report by PYMNTS.com concluded that 21% of the consumers that use Instagram to browse goods and services end up purchasing the products they find. Selling on Instagram pays—especially when you’re using the best practices, expert marketing advice and kickass ads. Here’s how to ...

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9Apr By Megha SharmaNo Comments

Blog, Social Marketing Strategies, social media, social media marketing, tiktok, video marketing, youtube

The Ultimate TikTok Video Size Guide for 2024

Launched in 2016, TikTok has more than 1 billion monthly active users from over 200 countries today. Initially, the platform established a name with the TikTok video length limit of 15 seconds. However, experimenting with the best length for TikTok videos has become paramount as the platform evolves. It is closely related to the TikTok algorithm, as every content is prioritized based on the video limit. So, to go viral, understanding the pattern of audience attention span and mastering the art of TikTok video dimensions and sizes are crucial for optimum TikTok marketing. In this guide, you will discover the various TikTok video lengths and learn how to optimize and publish your videos to resonate with the audience for the highest reach. Let’s equip you with the latest TikTok video size. Ti...

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5Apr By John VuongNo Comments

content marketing, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Choosing the Right Web Design Company in Toronto: A Guide for Business Owners

In the dynamic landscape of today’s digital age, selecting the right web design company in Toronto is pivotal to establishing a strong online presence for your business. Navigating this decision-making process can be complex, but fear not – we’ve compiled a comprehensive guide that not only offers essential tips but also addresses frequently asked questions (FAQs). Define Your Goals and Budget Before delving into the world of web design, take a moment to define your business goals and set a budget for your website. Understanding your objectives will not only guide the design process but also facilitate effective communication with potential web design partners. Research and Shortlist As you embark on your quest for the ideal web design company in Toronto, consider starting with a list of...

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15Mar By cperricone@hubspot.com (Christina Perricone)No Comments

Digital Marketing, digital mkt, Google Ads, Internet marketing, Online Marketing, PPC

The Ultimate Guide to Google Ads [Examples]

Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad — and so have your potential customers. (more…)

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5Mar By Chandal Nolasco da SilvaNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Star Ratings on Google and How They Work

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond. Star ratings can help businesses earn trust from potential customers, improve local search rankings, and boost conversions. This is your guide to how they work. Stars And SERPs: What Is The Google Star Rating? A Google star rating is a consumer-powered grading system that lets other consumers know how good a business is based on a score of one to five stars. These star ratings can appear across maps and different Google search results properties like standard blue link search listings, ads, rich results like recipe cards, local pack results, third...

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2Mar By krbaker@hubspot.com (Kristen Baker)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, wordpress website

Ultimate Guide to Building a WordPress Website

When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you're certainly not alone. (more…)

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28Feb By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

Choosing the Right Web Design Software: A Guide to Finding Your Perfect Fit

In today’s digital age, the importance of a well-designed website cannot be overstated, especially when it comes to small businesses. Whether you are a business owner, a blogger, or an aspiring web designer, creating an appealing and functional website is essential. However, with a plethora of web design software options available, it can be overwhelming to determine which one suits your needs best. In this article, we will explore various web design software options to help you decide which web design software works for you. 1. Adobe Dreamweaver Adobe Dreamweaver is a popular web design software known for its robust features and versatility. It offers a visual interface that allows you to design websites visually, making it a great choice for beginners. With advanced coding capabilities, ...

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18Feb By Chandraveer SinghNo Comments

Blog, Influencer Marketing, Social Marketing Strategies, social media, social media marketing

A Brand’s Guide + Free Template

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. But it shouldn’t end there. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. These contracts transform your informal conversations into official business partnerships with clear terms. However, many marketers enter into partnerships with influencers without a thorough understanding of the legal considerations involved. Without a contract in place, you risk disputes over compensation, intellectual property violations, and other complex issues down the line. In this blog, we will shed light on the legal side of influencer marketing and help you create a social media influencer contract to set clear expectation...

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15Feb By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, Digital Marketing, robot chat

Advertiser Survival Guide for the End of the Cookie Era

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. And it turns out it feels that way because well, they aren’t. According to Martech, 75% of marketers still rely heavily on cookies and another 64% plan to increase their spending on cookie-based activations this year. It may seem kind of backwards, relying on a technology that’s being phased out, but the reality is that marketers need ad platforms for leads, customers, sales, and revenue.  That isn’t going to change. What is going to change (and already has) is the ability to measure campaigns effectively, allocate budgets appropriately, and reach the right people in the right places.  The bad news is i...

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15Feb By Rhonda BradleyNo Comments

Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

What is microblogging? A comprehensive guide with expert insights, tips, and examples

By Rhonda Bradley February 13, 2024 You’ve probably heard about people who have built massive and highly-engaged social media audiences from scratch, without spending a dime on advertising. Perhaps you wrote them off as “lucky unicorns,” or figured they just have some type of charisma that ordinary people lack. What if you stumbled on a method that nearly anyone can use to grow a large, engaged social media audience? And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business? If you’re looking for a way to get your business off the ground with marketing that doesn’t require a lot of time or money, microblogging may be the answer. Microblogging offers a solid path to building a loyal an...

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5Feb By Dazzler Productions SA de CVNo Comments

ai, building website, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

The Art of Engineering AI Prompts

4 days ago In the rapidly evolving world of artificial intelligence, the ability to communicate effectively with AI tools has become an indispensable skill. Whether you're generating content, solving complex data problems, or creating stunning digital art, the quality of the outcomes you receive is directly influenced by the prompts you provide. Prompt engineering is more than just a technical skill; it's a crea...

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29Jan By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Complete Guide for Local SEO

One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google Business Profile. However, claiming your Google Business Profile (GBP) is just the first step – you must optimize, frequently check, and update your GBP with new information for potential customers. Also, many businesses don’t realize that Google (and almost any user) can make changes to their GBP – like changing your address, updating your business hours, uploading photos, leaving reviews, and more. Ultimately, a Google Business Profile is really a community profile – it’s not just yours (the merchant’s). Virtually anyone online can contribute to your Google Business Profile, and Google encourages user-generated content (UGC), l...

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29Jan By esantiago@hubspot.com (Erica Santiago)No Comments

Digital Marketing, digital mkt, E-Mail Marketing, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The Ultimate Guide (Expert Tips + Data to Know)

I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter. (more…)

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25Jan By esantiago@hubspot.com (Erica Santiago)No Comments

content creation, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, PPC

The Ultimate Guide to Content Creation

As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing. Content creation is what happens behind the scenes. It‘s how Google can offer the perfect answer to your problem with a link to a blog or website. It’s the videos you watch on YouTube after a tough day. It‘s why you may find yourself scrolling through TikTok for hours a day. Don’t worry, I'm not judging you. I do it too. (more…)

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23Jan By Anoob P.TNo Comments

Blog, linkedin, Social Marketing Strategies, social media, social media marketing

An Ultimate Guide to Social Media Influencers: From Why to How?

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. Audiences trust influencers for the unique and valuable expertise they bring to the table. So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. We’ve found influencer marketing dramatically expands our brand’s reach and authenticity. Our recent influencer marketing campaign is a testament to that. We at SocialPilot recently collaborated with the truly remarkable Luke Shalom, who is an micro-influencer with over 49K followers. Luke was an absolute gem to work with, and his contributions h...

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17Jan By Rhonda BradleyNo Comments

automation, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Mastering email nurture campaigns: A guide to boosting customer engagement

By Rhonda Bradley January 9, 2024 Are you looking for a ridiculously effective way to generate engagement and boost sales without investing a lot of time or money? Email nurture campaigns are the answer! We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel. But if you’re running a small business, that all sounds like a whole lot of work. That’s where email nurture campaigns step in.  Using simple automation tools, an email nurture campaign pays attention to how people interact with your brand. Then it sends a relevant series of emails to cultivate their interest and guide them toward making a purchase or commitment to your service. The best part? You can put multiple nurture campai...

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9Jan By Rob GloverNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Template, tiktok

Social Media Rules for Real Estate: A 2024 Guide

There’s no doubt that social media is an amazing marketing tool for real estate professionals. But it’s important to remember that various real estate codes of ethics — and many local and national laws — apply to what you post. So before you publish your next Reel, Snap, TikTok, or Tweet (Xeet?), make sure you know the social media rules for real estate agents. Peruse this guide if you’re a bit fuzzy on what constitutes a good or bad social media post. We’ve laid out laws and guidelines to keep your content ethical. We’ve also included several best practices and examples so you leave with a plan to make every post perfect. Bonus: Get a free social media strategy template designed specifically for real estate agents, broker...

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3Jan By Kaleigh MooreNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, etsy, Internet marketing, Learn, Online Marketing

How to start your Etsy shop: A step-by-step guide

By Kaleigh Moore January 2, 2024 If you’re daydreaming about starting your own business and you love crafts, you’ve probably heard about Etsy—one of the biggest online marketplaces for handmade or vintage items and craft supplies.  Whether you want to earn extra bucks on the side or you want to invest your entire focus on starting an online business, with almost 500 million visits monthly, Etsy can be the perfect opportunity to get in front of an audience looking for unique items. Etsy had 96.2 million buyers in 2023; over two million more than it did in 2022. To top it off, Etsy has a significant mass of loyal customers—40% of Etsy buyers are repeat customers, and 8.9% are “habitual buyers,” meaning consumers who make repeat purchases several times without the process of hig...

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3Jan By Eric KarkovackNo Comments

artificial intelligence, building website, creating a website, google web designer, Grumpy Designer, internet design, responsive web design, social media, web design, web design company, web designer, web page design, website builder, website design

The Grumpy Designer’s Guide to 2024

Are you curious about the future? Do you wonder how artificial intelligence (AI) will impact web design? Or if you’ll ever get that elusive Bluesky invite? You’ve come to the right place, my friends. It’s time for my annual look at the year ahead. This satirical report is chock-full of useless facts and mindless predictions. That makes it just as good as any year-ahead article on the internet. How do I do it? Like most internet companies, I use a proprietary algorithm. I prefer to keep it a secret. But it involves looking at the past and employing an overactive imagination. It can be yours for a small fee, by the way. So, what does 2024 have in store for us? Here are some things that absolutely will (or probably won’t) happen.The Web Designer's Toolbox Unlimited Downloads: HTML & Boots...

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31Dec By Firaol BirhanuNo Comments

ai, AI content, AI Marketing, benefits of AI, Blog, content, content marketing, Digital Advertising, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Trending, Trends/News

AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Whether you love it or hate it, there’s no escaping it! When it comes to AI or artificial intelligence, this statement holds true. Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. More and more AI tools are cropping up with the promise of making your job easier. So, should you jump on the bandwagon in 2024? Is AI for you? Don’t worry. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. So, let’s delve right in! First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024. 1. Taking Up Personalization a Notch Higher ...

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26Dec By Hongkiat LimNo Comments

building website, creating a website, Google, google web designer, Image Optimization, internet design, optimization, web design, web design company, web designer, web page design, webp, website builder, website design

How to Use .webp Images on Websites (Complete Guide)

WebP is an image format developed by Google around 5 years ago. Commonly referred to as weppy, this format is a boon for web designers and developers who aim to minimize and optimize image sizes. In this guide, I will shed light on why WebP might just be the solution you’ve been looking for. Key Features of WebP Images But first, let’s quickly touch on some key features of WebP: It has the file extension of .webp. It supports both lossy and lossless compression techniques. Images in WebP with lossy compression are typically 25-34% smaller than their JPEG counterparts. For lossless compression, WebP images can be 25% smaller than PNG images. It fully supports lossless transparency, similar to PNG with an alpha channel. WebP even supports animation, making it a potential replacement for an...

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18Dec By Rami El-AbidinNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Trends, Online Marketing

How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to aligning your outreach with special times of the year, like holidays and events, to capitalize on increased consumer enthusiasm. A well-executed seasonal marketing campaign will increase sales and strengthen the emotional connection between your brand and your audience, which is a recipe for dedicated, lifelong customers. Pulling off a standout seasonal marketing campaign requires hard work, creativity, and a little know-how — but don't fret, I’m here to help. Read on to learn all about seasonal marketing, check out our step-by-step campaign guide, and get inspired with top-tier seasonal marketing examples. Table of Contents W...

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17Dec By Rhonda BradleyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Product landing pages: a step-by-step guide to boosting sales

By Rhonda Bradley December 13, 2023 Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior.  Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.So why don’t more small companies use landing pages? If you’re a small business owner, you may struggle with the idea of creating your own design elements. Or maybe you’re unsure how to write the content and choose the best images. You might even think you don’t have the technical know-how to create a successful landing page. Sound familiar? No problem! This guide shows you how to write and create a professional landing page in minute...

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13Dec By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

The 2024 Guide to Social Media Strategy for Executives

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Just be yourself and devote about 5-10 minutes a day, and you’ll be growing your executive social media presence in no time. Here’s exactly how to do it. ...

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12Dec By Phil NorrisNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, landing pages, Learn, Online Marketing, SEO

Landing page SEO best practices: A step-by-step guide

By Phil Norris December 5, 2023 Landing pages are fantastic at driving leads and sales, but they’re often not so good at bringing in organic traffic. Why? Because the very factors that help landing pages convert visitors — minimal content, few links, and highly promotional messaging — are pretty much the opposite of what search engines like Google are looking for.But, if you follow some tried-and-trusted methodologies, it’s totally possible to build landing pages that rank well, bring in tons of traffic, and achieve sky-high conversion rates. Learn how in our guide to landing page SEO… What is an SEO landing page? SEO landing pages are web pages optimized to: Rank well in search Drive lots of leads or sales Landing pages serve a single purpose or goal. Most oft...

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11Dec By Casie GilletteNo Comments

Agency Marketing, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat

Data Privacy Changes: A Must-Read Guide for Marketing Agencies

When it comes to privacy, the winds of change are blowing stronger than ever. With landmark regulations like GDPR and CCPA taking hold in 2018 and 2020 respectively, data privacy has surged to the forefront of the tech landscape. And it doesn’t appear to be slowing down. Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. From the recent iOS 17 updates to the imminent deprecation of cookies in Google Chrome in 2024, the landscape is teeming with changes that are reshaping the way that we as marketers operate. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. Not simply because have to change what we are doing but because ch...

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2Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

From Expertise to Entrepreneurship: A Dentist’s Guide to Success

Transitioning from dental expertise to entrepreneurship is an exhilarating but challenging endeavour. After dedicating numerous years to honing your clinical skills, you now find yourself venturing into the world of business ownership—a realm that requires an entirely different set of capabilities. Let’s look into the transformative shift that awaits dentists as they shift from accomplished professionals to successful entrepreneurs and the importance of investing time in mastering the intricacies of business ownership. We will uncover the hidden gem of digital marketing—Search Engine Optimization (SEO)—and its unparalleled significance in propelling the growth of your dental practice. Prepare to discover how hiring a reputable Toronto SEO company can unlock your practice’s potential and c...

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1Dec By Sparsh SadhuNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

A Complete Guide to LinkedIn Post Sizes

When it comes to LinkedIn, the world’s go-to professional networking platform, the way we present our visuals can make a world of difference.  Think about it:  Ever come across a post with an image that’s just… off? Maybe it’s too stretched, a bit blurry, or awkwardly cropped. It’s distracting, right? A perfect LinkedIn post size can captivate your audience, ensure the clarity of your message, and keep your content looking professional and polished without any awkward cropping or blurring. It’s not just about avoiding technical mishaps; it’s about ensuring your message comes across loud and clear in the most polished and professional way possible. Whether for a standard post, an article, or a company update, optimizing image post sizes for LinkedIn is crucial for maximizing impact. This at...

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30Nov By Anna SonnenbergNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Outbound Email Marketing, robot chat

B2B Outbound Sales: Your Guide to Highly Targeted Outreach

In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a haystack.  It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier.  It’s why we launched B2B by Customers.ai. For years, B2B sales teams have relied on tools like Demandbase, ZoomInfo, and Clearbit to identify who has visited their site. The problem as most people know – is these tools identify the companies visiting you. But companies are not buying from you – people are! And now, Customers.ai bridges that gap. We can tell you who is visiting your site at the individual level, giving you names, business emails, Linkedin profiles, and more! It’s a true game changer and we ar...

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28Nov By Rhonda BradleyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to market your coaching business: a guide to increasing clients and sales

By Rhonda Bradley November 22, 2023 Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. 🏆 There’s a lot to do when starting a coaching business, and you don’t want to spend the majority of your time on marketing.But new marketers often spend so much time promoting their services that they can’t keep up with the workload. As the unfinished projects pile up, the small amount of marketing success they achieve can’t be maintained because there are too many other things to do. Pro marketers struggle with the same thing, but successful ones have learned a few secrets along...

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22Oct By Guarav SharmaNo Comments

Blog, content, content creation, content creator, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, youtube, youtube content, Youtube Marketing, youtube videos

YouTube Marketing Made Easy: Simple Step-by-Step Guide for Small Businesses

YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform.  This post explores the rudiments of creating great YouTube videos for small businesses. Knowing Your Audience To make a high-performing YouTube video, know your target audience and what they care about. If you’ve already been uploading videos, use YouTube Analytics to track your audience demographics and engagement. Use Typeform, Survey Monkey, or YouTube Studio’s poll creator to gather viewer feedback on the content they want. If you’ve not uploaded a single video on YouTube, simply create your ideal customer’s avatar The more you know about your audience, the better you can create videos they wi...

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14Oct By rachel@chooseimpulse.com (Rachel Begg)No Comments

Digital Marketing, digital mkt, How-Tos, Internet marketing, Online Marketing

How to Design a Logo [Step-by-Step Guide]

A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Think of iconic logos like Apple, Coca-Cola, and Nike. Logos like these are simple and elegant yet bold enough to leave a lasting impression. (more…)

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30Sep By adecker@hubspot.com (Allie Decker)No Comments

Digital Marketing, digital mkt, Internet marketing, On-page SEO, Online Marketing

The Ultimate Guide to On-Page SEO in 2023

On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will be. You get to decide on the target audience for that page. And you get to choose the target keywords and phrases you want to focus on. This can be intimidating and empowering at the same time. If you're unsure how to get started, we've built this on-page SEO checklist to help guide you. Jump To: What is on-page SEO? On-page SEO, or on-site SEO, is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, sit...

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29Sep By Christina NewberryNo Comments

content creation, content creators, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social video, Strategy, twitter, youtube

YouTube Shorts Monetization Guide [How Much Can You Make?]

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. In this post, we talk specifically about YouTube Shorts monetization, a.k.a. how to make money from your YouTube Shorts. If you’re looking for a more general primer on this format, check out our blog post on how to make YouTube Shorts. Get your free pack of 5 customizable YouTube banner templates now. Save time and look professional while promoting your brand in style. Can you monetize YouTube Shorts? Yes! It’s...

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25Sep By Ronald RajanNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The Ultimate Social Media Marketing Guide for Beginners

Navigating the vast landscape of social media marketing can be daunting. Yet, understanding this realm is crucial, especially when, on average, 32% of the total marketing budget will be invested in social media this year. With an estimated 4.89 billion people using social media globally and the average user active on six to seven platforms monthly, the landscape is more competitive than ever. Simply posting content is no longer sufficient. To truly stand out and build a brand, strategic marketing efforts are essential.  But what exactly constitutes strategic marketing on social media? This social media marketing guide will elucidate the steps essential for effective social media marketing, shed light on the ideal platforms for your brand, and provide actionable tips to amplify your marketi...

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17Sep By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

10 Step Holiday Email Marketing Guide for Boosting Sales

By Sean Tinney September 14, 2023 I’m sure you’ve heard the saying “the early bird catches the worm”. This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. According to a recent consumer survey, 50% of people expect to begin holiday shopping before November.And once they start, consumers really open up their wallets. Last season alone saw record sales of $936 billion. And with people willing to spend, creators and businesses (both big and small) are trying to get a piece. So if you were thinking of getting those holiday emails out in mid November, you could miss out on weeks of easy sales. To stand out with your audience you need to have a strategy in place because more em...

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16Sep By rleist@hubspot.com (Rachel Leist)No Comments

Digital Marketing, digital mkt, How to Write a Blog Post, Internet marketing, Online Marketing, Popular

A Step-by-Step Guide [+ Free Blog Post Templates]

If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content. (more…)

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12Sep By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Template, tiktok, twitter, youtube

Social Media for Business: A Practical Guide

As much as you might love marketing your brand with billboards or radio ads, the fact is, social media for business has to be part of your marketing strategy in 2023. Sorry! Social media is an essential way to reach your customers, gain valuable insights, and grow your brand. If you’re avoiding this powerful communication tool, you’re missing out on an incredible opportunity to connect with an audience. (Is this the “inner saboteur” RuPaul is always talking about?!) Read on for everything you need to know to build a winning social media marketing strategy for your business. #1 Social Media Tool Crea...

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9Sep By krbaker@hubspot.com (Kristen Baker)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, social media marketing

Social Media Marketing: The Ultimate Guide

When it comes to social media, marketers' top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. (more…)

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26Aug By Sean TinneyNo Comments

Digital Marketing, digital mkt, email design, email outreach, gifs, Internet marketing, Learn, Online Marketing

2023 free fall GIF guide

By Sean Tinney August 15, 2023 GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That’s because eye-catching visuals always boost engagement, but when those visual move, engagement goes up even more. So whether you’re using animated gifs in social media posts, in blog posts, on thank you pages or in your emails, gifs can attract the attention you want and have a positive effect on revenue. So adding GIFs to your upcoming fall newsletters or promotional emails is a smart move. It’s just that sometimes it takes a while to create a great GIF, or to find just the right GIF. To create awesome GIFs, you can tinker around with GIF-making websites and apps (but that’ll eat up a lot of your time). Or you can hire a designer to m...

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19Aug By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Shares New Guide to Ad Campaign Fundamentals

Looking to add TikTok into your digital marketing mix for the upcoming holiday push? This will help. TikTok has shared a new guide to the key basics of successful in-app ad campaigns, including notes on how to identify your main selling points, how to create videos around them, and how to optimize your presentation for TikTok specifically. You can check out the full overview here, but in this post, we’ll take a look at some of the highlights. First off, the guide helps you dig deeper into the why of your business, and what you’re looking to sell in your promotions. The answers to these questions will dictate your creative strategy, and TikTok has included more detailed explainers on how to drill down to your unique selling point (USP) in order to maximize the resonance of your promotions....

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13Aug By Ronald RajanNo Comments

Agency, Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

A Comprehensive Guide for Success

Are you eager to harness the power of social media to elevate your brand? Do you aspire to engage your audience effectively and solidify your brand’s online presence? If your answer to these questions is a resounding ‘yes,’ then you’re in the right place. With over 56.8% of the world’s population active on social media, it becomes a vital asset for your business to connect with your potential target market and achieve your marketing goals. In this comprehensive guide, we’ll explore the intricacies of social media management. We’ll navigate its complexities, tackle its unique challenges, and uncover the opportunities it presents for businesses and agencies. Whether you’re a seasoned pro or a newbie, we’ll arm you with the knowledge and strategies you need to master this crucial aspect of di...

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7Aug By Cynthia SenerNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

The Ultimate Guide To Boosting Local SEO For Clients Using AI

Drive business growth by offering an online brand and reputation intelligence platform that re-imagines customer connections through AI-powered deep listening, especially if you run an agency or are a reseller. In today’s ever-evolving tech landscape, it’s easy for agencies to feel overwhelmed by the vast array of options and partners. If you’re working with multi-location customers desiring modern marketing platforms, services, and products, the selection becomes even more complex. This article provides six key points to consider when looking for the reputation management platform and partner that best serves both you and your customers. 1. Place A High Value On End-Consumer Insights To Gain More Retainers & Clients As a marketing agency, the key to your clients’ success lies in how t...

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7Aug By ehudson@hubspot.com (Elissa Hudson)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Strategy, Online Marketing

The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

Would it be correct to assume a major part of your marketing strategy today is digital? Probably. (more…)

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31Jul By Lauren PetrulloNo Comments

Blog, Boost Conversions, Conversion Optimization, Conversion rate, Conversion Rate Optimization, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sellers, email outreach, Internet marketing, Online Marketing, optimization, Optimization Resources

Easy Conversion Rate Optimization Strategies: A Practical Guide On How To Optimize Your Store

If you’re a store or website owner, one of your biggest goals is likely to increase customer conversions. After all, successful conversion rate optimization can make a world of difference when it comes to growing your business. What if we say you can take your struggling to store to a successful one by just making some small tweaks? Yes. There are plenty of proven tactics that can help you increase conversion rate of your store while also boosting profits. And no, you don’t need much technical experience for that. In this comprehensive guide, we will outline everything from understanding Conversion Rate Optimization (CRO) to implementing easy-to-understand strategies that will take your store’s results up another level. Ready? Let’s dive in! What Is Conversion Rate? Simpl...

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28Jul By Erin RodrigueNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Strategy, Online Marketing, PPC

The Ultimate Guide for Beginners

If you're new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. (more…)

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19Jul By 1WD CrewNo Comments

building website, creating a website, google web designer, Guides, internet design, Learn, ux design, web design, web design company, web designer, web page design, website builder, website design

Conducting UX Surveys: A Practical Guide

UX surveys can be pivotal tools for designers seeking to understand user preferences, opinions, and behaviors. They foster alignment between design strategies and user expectations and can improve product or service usability. Our overview unravels the process of conducting UX surveys, highlighting how both quantitative and qualitative approaches can yield essential user insights. The UX Designer Toolbox Unlimited Downloads: 500,000+ Wireframe & UX Templates, UI Kits & Design Assets Starting at only $16.50 per month! DOWNLOAD NOW Conducting UX Surveys: Their Role and Execution UX surveys serve as channels to collect insights directly from users about a product or service. They come in various forms, from online questionnaires to in-person discussions. These surveys aim to acquire...

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10Jul By Monika VermaNo Comments

Blog, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

Your Guide to Boosting Engagement

At times, a single tweet falls short of conveying the full breadth of your message. This is where Twitter threads come into play, allowing you to transcend the 280-character limit and reach a wider audience from the pool of 353 million Twitter users. But what is a Twitter thread, you ask? A Twitter thread, colloquially known as “Tweetstorm,” consists of a series of related tweets from one author. It’s designed to provide additional context to your primary tweet or to offer updated information on the same topic. A Twitter thread breaks down your message into digestible bits of information, each following the primary tweet in the thread. However, is crafting a Twitter thread as straightforward as it seems? What factors should you need to consider when creating a Twitter thread? This comprehe...

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8Jul By SEO NinjaNo Comments

Content Marketing Strategies, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Beginner’s Guide to PPC: Driving Success with Pay-Per-Click Advertising

One of the important elements of digital marketing strategies is Pay- Per Click, a digital advertising model where advertisers pay for each click on their ads. PPC lets people pay for an ad placement only when someone interacts with the ad by clicking on it, contrary to traditional advertising. The basic purpose is to attract a specific audience to your website or landing page and generate conversions like sales, sign-ups, or inquiries. Benefits of PPC Advertising Being one of the most powerful digital marketing strategies, PPC does offer businesses a number of benefits: a) Increased Visibility With PPC, your ads will appear on search engine result pages or social media feeds,increasing your brand’s visibility and driving more traffic to your website. b) Targeted Audience Based on demogra...

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2Jul By Zuzana HudecovaNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

A Step-by-Step Guide to Earning the Blue Tick

Hey there, TikTok creators! Are you seeking that extra edge to skyrocket your credibility and gain recognition on the platform? If so, you’re in the right place! Earning that coveted blue tick verification on TikTok is your golden ticket. It’s not just a symbol—it’s a powerful statement of authenticity and trustworthiness that can set you apart from the sea of creators and help you build a strong bond with your audience. Did you know? TikTok is the reigning champion of social media engagement, boasting an average session length of a whopping 10.85 minutes. That’s a lot of eyeballs potentially on your content! This high engagement rate amplifies the value of verification for creators like you who are eager to expand their audience and make a big splash in the TikTok universe. In this compre...

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25Jun By Caroline ForseyNo Comments

Content Marketing Strategy, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers — no matter when or how they intend to buy. (more…)

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22Jun By Kaleigh MooreNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, social media, youtube

How To Get More YouTube Views: A Guide To Video Success

By Kaleigh Moore June 20, 2023 Somewhere out there, someone is logging onto YouTube. They’re clicking on a video that looks perfect for them. And when they do, YouTube’s algorithm delivers a perfectly-placed ad, generating a tiny bit of revenue for the uploader. In fact, it’s not happening just once. It’s happening to the tune of 2 billion active users on YouTube every month.All the while, someone’s YouTube channel earns them money while they sleep. It’s the ultimate form of digital leverage. With a well-viewed YouTube channel, a one-time upload can earn you money for years. But none of that happens unless you can carve out your piece of the YouTube advertising revenue pie. And on YouTube’s algorithms, that comes down to one thing: Getting more views. How do you do i...

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20Jun By pbump@hubspot.com (Pamela Bump)No Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, social media marketing

How to Use TikTok: A Step-by-Step Guide

Did you know TikTok is the most engaging social media app, with an average user session of almost 11 minutes? Now add to the mix a staggering 1.4 billion monthly users. (more…)

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1Jun By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Internet marketing, Learn, Online Marketing

Summer GIF guide — New GIFs for 2023

By Sean Tinney June 1, 2023 Want a quick way to increase your email marketing results? Add a GIF to your emails. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent. Plus, they’re fun to send and receive!Unfortunately, creating your own high-quality GIFs can be frustrating and time consuming. That’s why we want to make it super simple for you. Our AWeber designers made these brand new, FREE summer GIFs. Download one, two, or all of them, and use them in your summer email campaigns. You may remember some of these from past GIF guides. We’re always adding and updating GIFs to give you tons of options and fun images to include in your emails. How to Download Your Summer GIFs Step 1: Find the summer GIF below that you want to use in...

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20May By Monika VermaNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Your Ultimate Guide to Using Social Media in Healthcare

Do you think social media marketing is crucial for a healthcare business? Can social media be a fruitful marketing channel for your healthcare business? Absolutely, yes! Present-day social media is way more than a networking platform, with a total of 4.89 billion users worldwide. It is used by businesses across industries, and the healthcare industry is no exception. Social media is a powerful tool for healthcare institutions and professionals to engage with the general public and share healthcare information. Studies show that about 90% of users in the age group of 18-24 trust the healthcare information shared on social media. Without the wide reach of social media platforms, it would be hard to keep the general public informed about the latest healthcare updates and services nearby. So, ...

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14May By Stefan KojouharovNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatgpt, chatgpt-chatbot, chatgpt4, cheatsheet, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, guides-and-tutorials, robot chat

Unlocking the Power of ChatGPT: A Guide to Using Prompts for Maximum Productivity | by Stefan Kojouharov | May, 2023

Master List of Cheat Sheets & Prompts you can Copy & Paste10 min read·11 hours agoHave you ever wished you had a personal assistant who could handle everything from coding and social media marketing to writing ads and product descriptions?Well, look no further than ChatGPT prompts!ChatGPT is an AI language model that can do just about anything you need it to, and with the right prompts, you can unlock its full potential.Whether you’re a business owner looking to streamline your workflows or a content creator seeking inspiration, ChatGPT prompts can help you get the job done.In this guide, we’ll explore a wide range of ChatGPT prompts that can help you tackle everything from data analysis and coding to content creation and SEO.So, grab a cup of coffee and let’s dive into the world o...

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5May By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Practical Guide to Local SEO For Orthodontists

If you’re an orthodontist, you know that it takes time and precision to get the best results. The same goes for your local SEO. You need to partner with an agency that understands your unique needs and can help you achieve your goals. In this guide, we will walk you through the best approach to local SEO so you can get started on the right foot! Why Local SEO? When it comes to digital marketing, local SEO is one of the most powerful strategies for small businesses that serve a specific geographic area. If you’re an orthodontist in Toronto, for example, local SEO can help you connect with the nearby customers who need your services. Patients in Toronto can’t use an orthodontist in Vancouver — they need someone near where they live and work. That’s you! Local SEO for orthodontists involves ...

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4May By Pankaj DasNo Comments

best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, flutter, flutter-app-development, flutter-raised-button, mobile-app-development, robot chat

RaisedButton Deprecation and Migration Guide With An Example

Note: This article is written based on the Flutter SDK version 2.10.0.Flutter’s RaisedButton widget has been deprecated since the release of Flutter 2. Material Design guidelines recommend that if you hire Flutter developers, they will use the ElevatedButton widget instead of the deprecated RaisedButton. This article will provide migration instructions for experts who need to replace RaisedButton with ElevatedButton.RaisedButton has been deprecated because it is not compliant with the updated Material Design guidelines. According to the updated guidelines, buttons should have a consistent elevation across different platforms, and the raised appearance of RaisedButton widget is not consistent across all platforms. As a result, ElevatedButton was introduced as a replacement, which has a more...

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19Apr By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How the YouTube Algorithm Works in 2023: The Complete Guide

If you believe in free will, we have terrible news — well, at least when it comes to YouTube. Because YouTube’s algorithm for recommendations drives 70% of what people watch on the platform. Seventy percent! That is some seriously staggering influence. Youtube’s 2.5 billion users watch 694,000 minutes of video each minute. And the platform’s recommendation system is responsible for the majority of those views. So it’s no surprise that marketers, influencers, and creators are obsessed with unlocking the secret of the Youtube algorithm. Getting recommended to the right viewers at the right time is the ticket to YouTube stardom, but how does it work? What makes it tick? And, most importantly, how can we take advantage of this mysterious formula? Well, ponder no more, my ‘Tube curious friends ...

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16Apr By Lindsey MillerNo Comments

Blog, content marketing, Digital Marketing, digital mkt, instagram, Internet marketing, Marketing Strategy, Marketing Topics, Online Marketing, Social, social media, social media marketing

The Ultimate Guide to An Effective Instagram Marketing Strategy

If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Before you jump in, it’s essential to create an effective Instagram marketing strategy, so you can experience the results everyone’s talking about. Why Instagram Is Such an Important Platform for Your Business With about two billion users, Instagram is a key social media platform for growing your brand and attracting new customers. If that’s not enough to get you to focus on the visual social media outlet, consider these statistics:  According to their own data, 60% of people learn about products or services on Instagram. ...

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14Apr By Kaleigh MooreNo Comments

Digital Marketing, digital mkt, email outreach, grow email list, Internet marketing, Learn, Online Marketing

Start an email list: A guide to getting your first 100 subscribers

By Kaleigh Moore April 13, 2023 A thousand subscribers. It’s a heck of a goal. We’ve even outlined a plan to get to a thousand subscribers before. But a round number like a thousand can also be overwhelming. What if you only have 50 combined followers on Twitter and LinkedIn? What if you’re having enough trouble just getting started with this whole newsletter thing?Then it will help if we can break it down even more. The most important subscribers you’ll ever have, after all, are your first ones. They’re the subscribers that gush about your newsletter, tell their friends, and represent the community that new subscribers can join. Let’s tackle the smallest (and most important) step in your newsletter community journey: how to start an email list that attracts your first 100 su...

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13Apr By SEO NinjaNo Comments

googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Beginner’s Guide To Understand Local SEO

Customers make use of internet extensively on a routine basis for finding solutions to their problems. Those who are looking for best products or relevant answers may or may not get directed by Google towards their site and web pages, depending upon how effectively SEO services are working for improving their search engine rankings. Small and multi-location businesses both get additionally benefited with the use of local SEO. Since it adds considerable weight to your online presence, it is worth every bit to get familiar with its meaning, importance and more. What is Meant by Local SEO? Area-specific searches are highly targeted on the businesses available in a certain territory. Local SEO makes use of SEO tools to be found and ranked high in the search results. It is the most effective w...

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13Apr By adecker@hubspot.com (Allie Decker)No Comments

Digital Marketing, digital mkt, email outreach, Freelancing, Internet marketing, Online Marketing

The Ultimate Guide to Freelancing

Independence, flexibility, and unlimited financial potential — these are all inviting parts of a freelancing lifestyle. (more…)

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12Apr By Editorial TeamNo Comments

building website, Color, creating a website, CSS, google web designer, internet design, Learn, web design, web design company, web designer, web page design, website builder, website design

A Guide to Choosing the Best Color Method for Web Design

When it comes to web design, color is a crucial element that can make or break the overall user experience. While there are several ways to define colors in web design, three of the most popular methods are HSL, RGBA, and hex codes. In this article, we will compare the pros and cons of each color method and provide code examples to help you make an informed decision when choosing which method to use. UNLIMITED DOWNLOADS: 400,000+ Fonts & Design Assets Starting at only $16.50 per month! DOWNLOAD NOW HSL Color HSL stands for Hue, Saturation, and Lightness. This color model is based on the color wheel and allows you to define colors by their hue (color), saturation (intensity), and lightness (brightness). HSL colors are defined in CSS using the following syntax: hsl(hue, sat...

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29Mar By Mos ClementsNo Comments

Blog, How-Tos, Social Marketing Strategies, social media, social media marketing, youtube

How to Schedule YouTube Videos: The Actionable Step-by-Step Guide

Schedule YouTube videos to save time and increase growth. Why? Well, YouTube has achieved significant growth since its inception in 2005. But discreetly tied to its popularity is the competition for viewers’ attention. Gaining new users (viewers) does not guarantee ROI and growth if you lose viewers concurrently. So, how can you retain viewers of your videos while attracting new users? With the right YouTube tools for creators, you can achieve your goal. The best YouTube creator tool can help you create, schedule, and manage quality videos for posting on your page or multiple client accounts. This approach will help you maintain consistency, retain users, and attract new viewers to your YouTube channel. The solution is to schedule YouTube videos in advance with a top YouTube Upload schedul...

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26Mar By Andrew HutchinsonNo Comments

reddit, Social Marketing Strategies, social media, social media marketing

Reddit Publishes New Guide to Mother’s Day Marketing in the App

Mother’s Day is coming up (5/14), and Reddit has published a new guide that explains why its platform could be a valuable consideration for your Mother’s Day marketing push, and how to connect with Redditors around the event. The 16-page guide includes a range of notes and pointers to help optimize your Mother’s Day approach, which is Reddit-specific, but likely also relates to how other social platforms see engagement around the event. You can download the full guide here, but in this post, we’ll take a look at some of the highlights. First off, Reddit provides an overview of its unique audience, and their engagement in Mother’s Day shopping. As you can see in this chart, Reddit provides reach to users that are not active in other social apps, with one in five Reddit users being moms. Th...

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25Mar By Caroline ForseyNo Comments

Digital Marketing, digital mkt, Internet marketing, LinkedIn Advertising, Online Marketing

A Comprehensive Guide to LinkedIn Sponsored Updates

Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads. (more…)

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15Mar By Anna SonnenbergNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, Sales Playbooks

How to Automate Outbound Lead Generation: A Step-by-Step Guide

Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and deliver high-intent prospects to your sales team. With an automated outbound marketing strategy, you can avoid a donkey situation that’s common for many businesses: plenty of leads but no way to move them through the customer journey. It’s easy to get stuck in Donkey Land when none of your sales reps have the capacity to qualify leads or confirm if they’re ready to buy. Since manual lead nurturing takes time, it could be a while before you can realize the full value of your marketing efforts. But with a lead generation tool like Customers.ai, you can automate outbound tactics—putting you in the fast lane to Unicorn Land. That means you can free up time to foc...

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14Mar By Anna SonnenbergNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Instagram Marketing, robot chat

How to Build a Social Media Sales Funnel: Your Complete Guide

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. Without a funnel, you could be stuck in Donkey Land forever, doing sales outreach and lead nurturing manually and ultimately wasting valuable time and resources. But with a social media marketing funnel in place, you can create a seamless path to Unicorn Land. Here, you can guide prospects through the customer journey efficiently while automating the process from lead capture to conversion. So how can you create a social media sales funnel and start automating revenue generation? Here’s your guide to this unicorn tactic: We’ll build a social media sales funnel together. You can see that live funnel in actio...

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12Mar By Anna SonnenbergNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, social media

Best Free Autoresponder for Instagram and Facebook: The Complete Marketing Guide

Today I’m going to show you how to set up a free autoresponder for Instagram and Facebook so you never miss a sales inquiry, immediately respond to all comments and DMs, and capture qualified marketing leads on auto-pilot. If you don’t respond to all your social media engagement, you might be making a donkey move. That is, you may be missing out on valuable connections with unicorn leads. Don’t have the time to reply to all those comments and DMs manually? With a social media autoresponder, you can manage engagement automatically and avoid losing out on leads. Curious whether this solution would work for small businesses like yours? Follow me to Unicorn Land—where Customers.ai and InstaChamp seamlessly automate engagement and follow-ups: Join Today’s Webinar with Larry Kim! ...

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23Feb By Pankaj NarangNo Comments

Blog, facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

A Guide on How to Write a Good Tweet

When it comes to social networking platforms, a few other platforms have superseded the brand engagement theory, as Twitter did. Twitter has bridged the gap between companies and their followers with its direct line of communication. Its features, such as 140 characters limit, pinning your best tweets to the top of your profile, and more, made the platform unique from other social media channels. But did you know, For years, marketers have leveraged Twitter’s surging popularity to create brand awareness, grab more leads, gather rich insights, and expand their target reach. The 280 characters extended limit has opened the gate of opportunities for marketers to write more engaging and targeted tweets. In fact, There is a wide array of Twitter marketing tools, engagement tools, and analytics ...

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18Feb By Mark de GrasseNo Comments

Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing, pinterest, pinterest guide, Social, social media marketing

The Complete Pinterest Marketing Guide: 9 Tips For Business Growth in 2023

Starting a business can be overwhelming, but leveraging the power of Pinterest to market your products or services doesn’t have to be. Whether you’re just getting started on the platform or looking for advanced tactics and strategies to enhance your current Pinterest marketing strategy, this guide has you covered. You’ll learn how to create compelling visuals that stand out in the feed and advance techniques like influencer collaboration, facilitating customers through board organization, audience segmentation, and more! By implementing our proven Pinterest marketing tips, you’ll set yourself up for long-term sustainable growth to take advantage of everything this powerful visual-oriented social media platform offers. Keep reading below if you want to increase your reach and sa...

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7Feb By Anna SonnenbergNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, social media

Best Free Autoresponder for Instagram and Facebook: The Complete Marketing Guide

Today I’m going to show you how to set up a free autoresponder for Instagram and Facebook so you never miss a sales inquiry, immediately respond to all comments and DMs, and capture qualified marketing leads on auto-pilot. If you don’t respond to all your social media engagement, you might be making a donkey move. That is, you may be missing out on valuable connections with unicorn leads. Don’t have the time to reply to all those comments and DMs manually? With a social media autoresponder, you can manage engagement automatically and avoid losing out on leads. Curious whether this solution would work for small businesses like yours? Follow me to Unicorn Land—where MobileMonkey and InstaChamp seamlessly automate engagement and follow-ups: Join Today’s Webinar with Larry Kim! ...

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3Feb By AvinashNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, google chat bots, it, itsm, microsoft-teams, robot chat

MS Teams Bot: The future of ITSM (Ultimate Guide -2023) | by Avinash | Feb, 2023

The world has turned into a digital hub. Thanks to the pandemic, there has been a global shift for organizations after embracing remote work. The trend will continue, with many organizations adopting remote work to increase the well-being of their workforce.According to Upwork, 73% of departments will have remote workers by 2028. With more people working from home, teamwork and information exchange is paramount. One of the best–possible approaches to provide ongoing support to a remote team and ensure the optimal functioning of your organization is via collaboration platforms. Top IT companies like Microsoft have created communication tools like Microsoft Teams to help employees stay connected with their co-workers regardless of location.Microsoft Teams is your central hub for collaboratio...

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19Jan By AvinashNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, employee-engagement, employee-experience, human-resources, microsoft-teams, robot chat

MS Teams Bots: The Future of HRMS (Ultimate guide -2023) | by Avinash | Jan, 2023

The HR department is a vital part of any company. It is responsible for hiring new employees, managing employee files, and ensuring all employees are treated fairly by following company policies. The HR department also oversees benefits and compensation programs and often develops training programs for employees.In addition, the HR department is often responsible forRecruiting new employeesTraining staffHandling employee disputesIn short, the HR department is responsible for everything that has to do with employees, from hiring to firing. Therefore, the HR department must be well-organized and efficient. A small mistake in the HR department can lead to big problems for a company.Employee engagement and productivity are continually being sought after by HR experts all over the world. As mor...

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12Jan By brbecker@hubspot.com (Braden Becker)No Comments

Content Types, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Write a Case Study: Bookmarkable Guide & Template

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. (more…)

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12Jan By AvinashNo Comments

ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, chatgpt, conversation with ai, creating chatbots, hr, robot chat

HR Guide to Conversational AI — How HR Chatbot Solve Remote work Challenges | by Avinash | Jan, 2023

It is the month of February when employees are usually looking out for new opportunities. Your HR chatbot receives several questions about benefits, pay raises, bonuses, perks, etc.Data gathered from the HR bot will tell you that your employees feel under-rewarded and are looking for ‘better’ opportunities. That’s your cue to get things sorted with your employees.Do you want to create custom metrics to track critical KPIs for your business?Want to understand what your employees think about the latest changes in your remote working policies?Do you want to know what your employees feel about the changes in the work timings?All of the above and more can be handled by HR chatbots. They are an incredible addition to your arsenal of automation tools.No Code — Free Conversational AI Chatbot Get S...

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30Dec By Sara NguyenNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy

How to Use Facebook Lookalike Audiences [2023 Guide]

Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads, plus tips that will help you find the best match. Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success. What is a lookalike audience on Facebook? A Facebook Lookalike Audience is a custom advertising aud...

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24Dec By krbaker@hubspot.com (Kristen Baker)No Comments

Digital Marketing, digital mkt, email outreach, Forms, Internet marketing, Online Marketing

A Beginners Guide to Converting Mobile Users

Think about a time when you were on the train, sitting in the airport, or simply lying on the couch, and you had to complete an online form on your smartphone. Did you ever pay attention to the mobile form design? (more…)

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23Dec By AvinashNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, hr, robot chat

Step by Step Guide to Building a People HR Chatbot and Automate Workflows | by Avinash | Dec, 2022

According to a recent survey by PWC among 600 HR and HR information technology (IT) leaders on six continents, intelligent automation or process automation is the focus for 45% of the participants.With an ever-growing spend on HR technology, HR management seeks to automate human resources as much as possible so that the human resources staff are freed up so that they can attend to their jobs with greater efficiency.When basic HR tasks like onboarding, offboarding, etc., are automated, the whole HR department is enabled to shift from a supportive, administrative, and mainly operational department to a front-line, business-driven strategic department that can provide the agility a business needs to thrive in the future.There are many other benefits as well to businesses automating HR process...

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22Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What to Look for When Shopping for SEO Services: A Dentist’s Guide

When it comes to SEO services for dentists, picking the right company can be a daunting task. There are so many options available, and it can be hard to know which one is right for your business. In this blog post, we will discuss what you need to look for when shopping for SEO services. We will also provide tips on how to choose the right company for your business. So, whether you are just starting out and looking for the basics or you are looking for a more advanced solution, read on! Review What Services the Agency Offers Search engine optimization (SEO) is a vital tool for any business that wants to thrive online. By improving your website’s visibility in search engine results pages (SERPs), you can attract more visitors, leads, and customers. However, SEO can be a complex and time-co...

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16Dec By AvinashNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, chatgpt, conversation with ai, creating chatbots, helpdesk, it-support, robot chat, servicenow

The Ultimate Guide to Manage Engine Service Desk Plus Chatbot | by Avinash | Dec, 2022

In May 2016, Adam Hale, now CEO of Sage People, stated that “organizations invest millions in building their customer engagement strategies but rarely know much about their employees.” This is now more relevant than ever.It is a no-brainer that organizations that invest in employee engagement see huge improvements to their customer experience. Satisfied employees equal satisfied customers. How/where can you start with improving employee experience?You can simplify your IT & HR operations with the ticketing system, self-service portal, and knowledge-base that IT & HR support and service management solutions that Manage Engine Service Desk provides, but you can make your IT & HR operations even simpler and faster with AI-powered contextual chatbots with automated workflows that e...

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8Dec By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Guide to Local Dentist SEO: How to Get More Patients to Your Clinic

You already know SEO is important, but what you might not realize is that being a local small business is your biggest superpower. Local dentist SEO is one of the most powerful tools that you can use to get more patients to your clinic. It makes sense, after all – everyone needs a dentist near where they work and live. If you want to take advantage of this fact, then you need to understand how local SEO works. In this guide, we will teach you everything you need to know to maximize local SEO for your clinic. The Starting Point: Google Business Profile Everyone is using the internet to find out anything they want to know. That includes finding out what high-quality dentists are near where they live and work. If you want to make sure that your business is easily found by potential customers...

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26Nov By Sam LauronNo Comments

Digital Marketing, digital mkt, email outreach, Instagram Marketing, Internet marketing, Online Marketing

Instagram Marketing for Small Businesses: The Complete Guide

Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. (more…)

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22Nov By AvinashNo Comments

ai bot, ai chat, ai chatbot, bamboohr, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, hr, hr-chatbot, no-code, robot chat

Step-by-Step Guide to Build BambooHR Chatbot [2022] | by Avinash | Nov, 2022

What is BambooHR Chatbot?How does BambooHR Chatbot work?What is BambooHR Chatbot used for?Best BambooHR Chatbot platformAI-powered BambooHR automation with BambooHR ChatbotHow to Build BambooHR Chatbot Without codingBusiness benefits of the BambooHR chatbotConclusionIn a matter of only a few months, the world as we know it has changed drastically, stumbling into survival mode as it struggles to adapt to new realities. This is equally true for the global workforce, as people are learning to deal with rapid shifts, health scares, financial strains, and domestic challenges that can be stressful and confusing. As a result, human resources (HR) has become one of the single most important functions for any organization in these unprecedented times.While businesses continue to make hard decisions...

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16Nov By adecker@hubspot.com (Allie Decker)No Comments

Digital Marketing, digital mkt, Internet marketing, Nonprofit Fundraising, Online Marketing

The Ultimate Guide to Nonprofit Fundraising

Nonprofit fundraising is exciting. It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. (more…)

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26Oct By AvinashNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, employee-experience, enterprise-technology, google chat bots, it-support, robot chat, slack

Step-by-step Guide to Building Slack Chatbot for Internal IT Support [No code] | by Avinash | Oct, 2022

According to Enlyft, there are around 135,711 companies that currently use slack as collaborative software.Chances are, your business might be one of those 135,711 companies. Though using slack as a means of communication between members of the same team or different teams in a company leads to productive work culture, companies can leverage the instant messaging platform even more. By turning slack into your business’ employee support hub.Here’s why.Be it Jira Cloud for getting notifications about issues as and when they get mentioned, or HubSpot for your sales and marketing efforts, or Freshservice for managing your IT services, you can add the slack version of the apps your business already uses in the channel of your choice from the slack app directory.This makes it easier for your emp...

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25Oct By Kelsey JohnsonNo Comments

automation, Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to embed a YouTube video in an email (step-by-step guide)

By Kelsey Johnson October 21, 2022 Learn to embed a YouTube video in Gmail, Outlook, marketing emails, and via automation. It’s the age of video content. Whether you’re publishing your own YouTube videos, or forwarding a video to a friend, you’ve probably wondered — “How do I send a video in an email?” The answer to that question depends on which email tool you use. Keep reading to find out how to embed a video in a Gmail email and how to embed a video in an Outlook email. I’ll also explain how to embed YouTube videos in emails that you’re sending to multiple people (like in an email newsletter, or in a marketing email), and how to automatically send your latest YouTube video to people immediately after that video is published.  Let’s get started. Want to jump ahead? ...

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10Oct By Hamza BarbouchNo Comments

best chatbot, chatbot, chatbot app, chatbot online, chatbot website, chatbots, creating chatbots, java, jhipster, robot chat, twilio, whatsapp-business

WhatsApp For Business API 2022 — Complete Guide (Chapiter II) | by Hamza Barbouch

Everything you need to know about WhatsApp chatbots in one place.WhatsApp For Business Guide — Chapiter 2In this tutorial, we will use Twilio as our main provider for this use-case.The biggest advantage using Twilio is the ability to perform tests using their shared WhatsApp For Business phone number. Once we create our account we will be able to join a channel and start messaging the chatbot.Create your first Twilio account https://www.twilio.com/try-twilioStep 1 : account creation page in Twilio2. Go the console page and click on Create New AccountStep 2 : Create new account3. Let’s give a name to our account, I used : “Medium Bot Test”Step 3 : name your project4. Verify your email or phone number in order to continue the processStep 4 : verify your identity5. Answer these questions and ...

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9Oct By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

How to Use LinkedIn for Business in 2022: A Simple Guide

LinkedIn is the world’s premier business network with 722 million users as of January 2022. 25% of all American adults use LinkedIn, and 22% of those use it every single day. The main reason? To “strengthen their professional network.” For individuals, it’s a great place to stay in touch with old colleagues, get referrals for new business, or look for a new job. But how do you effectively market your business on LinkedIn? We’ve rounded up everything you need to know about marketing your company on LinkedIn — freshly updated for 2022. Before you jump in, watch our step-by-step guide to creating a LinkedIn company page from scratch: Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winn...

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26Sep By Yauhen ZarembaNo Comments

Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Why You Need an Email Style Guide to Reinforce Your Branding

By Yauhen Zaremba September 26, 2022 Creating an email style guide is the best way to reinforce your branding. Discover how to ace your email style guide. Consistent branding makes a brand instantly identifiable — and memorable. But did you know that as well as applying branding guidelines to your products, advertisements, and websites, it’s equally important to carry branding guidelines through into the email style guide for your brand. Let’s get started!What is an email style guide and why is it important? An email style guide is a set of guidelines that define the content and appearance of a company’s brand emails. Email guidelines outline specific standards for the messaging, tone of voice, and visual appearance of each email.  Creating a clear email style guide is...

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15Sep By afrost@hubspot.com (Aja Frost)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Google Analytics, Internet marketing, Online Marketing

The Ultimate Guide to Google Analytics in 2022

Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated, and with the latest release — GA4 — things are just about clear as mud. (more…)

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14Sep By Anna SonnenbergNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, social media

Best Free Autoresponder for Instagram and Facebook: The Complete Marketing Guide

Today I’m going to show you how to set up a free autoresponder for Instagram and Facebook so you never miss a sales inquiry, immediately respond to all comments and DMs, and capture qualified marketing leads on auto-pilot. If you don’t respond to all your social media engagement, you might be making a donkey move. That is, you may be missing out on valuable connections with unicorn leads. Don’t have the time to reply to all those comments and DMs manually? With a social media autoresponder, you can manage engagement automatically and avoid losing out on leads. Curious whether this solution would work for small businesses like yours? Follow me to Unicorn Land—where MobileMonkey and InstaChamp seamlessly automate engagement and follow-ups: Join Today’s Webinar with Larry Kim! ...

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10Sep By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, youtube

YouTube’s Experimenting with New Search and Engagement Insights to Help Guide Your Content Strategy

YouTube’s previewed some new analytics options coming to Creator Studio, which will provide more data on what your audience is interested in, based on their search and engagement activity, and how they’re interacting with different topics across the app. The new elements will be part of YouTube’s ‘Search Insights’, which it first previewed late last year. YouTube released the first phase of Search Insights back in April, which provides more data on what people are searching for in the app, both in relation to your channel and content more broadly. That can be helpful context for your planning, and now, YouTube’s adding even more depth to its Search Insights data, in order to help creators identify even more key trends and topics to guide their strategy. The first new element is ‘Watch I...

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7Sep By Pam NeelyNo Comments

Digital Marketing, digital mkt, email design, Email Marketing, email outreach, gifs, Internet marketing, Online Marketing

2022 free fall GIF guide

By Pam Neely September 6, 2022 Increase your email’s clicks by spicing it up with these fun seasonal GIFS for the Fall season, Halloween, Thanksgiving, and more. GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That’s because eye-catching visuals always boost engagement, but when those visual move, engagement goes up even more. So whether you’re using animated gifs in social media posts, in blog posts, on thank you pages or in your emails, gifs can attract the attention you want and have a positive effect on revenue. So adding GIFs to your upcoming fall newsletters or promotional emails is a smart move. It’s just that sometimes it takes a while to create a great GIF, or to find just the right GIF. To create awesome GI...

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7Sep By Adam KissNo Comments

Blog, Growth Hacks / Tips / Strategies, How-Tos, marketing strategies, pinterest, Social Marketing Strategies, social media, social media marketing

A Guide For Brands To Increase Conversions

What began as a resource for discovering new recipes and do-it-yourself projects has evolved into a significant shopping search engine. In actuality, 40% of individuals worldwide regularly use Pinterest to sell and purchase. And with 420 million active users on Pinterest each month, there are a lot of people who utilize this one platform only for shopping. This makes it even more vital for your brand to maximize this channel and, most importantly, figure out how to make sales on Pinterest. Reasons For Using Pinterest To Sell We’ve previously spoken about how 40% of consumers use it only to research items and make buy plans, but that’s not all you need to know. Nearly half of all the users only use the website to make purchases. If you want to raise your conversion rate, this represents aro...

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6Sep By Megha VermaNo Comments

automation, best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, finance-automation, financial-automation, rap, robot chat, roboticprocessautomation

A CFO’s Guide to Financial Automation — Benefits, Use-Cases & Impacts | by Megha Verma | Sep, 2022

This post originally appeared in Signity SolutionsTimely and precise closing of books is at the top of every CFOs list, and in most cases, it takes weeks for the finance and account department to accomplish that arduous task. Besides, it’s imperative for CFOs to match pace with transforming regulatory regimes and accounting practices worldwide.All these consume a lot of time and effort, leaving not much bandwidth for what CFO’s actually be doing, like:Collaborating with the business linesAnalysisOffering crucial cross-functional insightsAll in all, being a Chief Financial Officer means knowing much more than just advanced knowledge of Finance and Accounting concepts. Indeed, it means understanding how an entire company and the industry work and how you can make that company more profitable...

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3Sep By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, youtube

YouTube Publishes New Guide to Utilizing YouTube Shorts

With over 1.5 billion YouTube users now engaging with Shorts content every month – equivalent to 75% of the platform’s entire user base – it’s worth considering whether Short video clips may be of benefit in your YouTube strategy, and how you can use the format to best effect. Which is where this new guide comes in – YouTube has published a new, 31-page overview of YouTube Shorts, covering everything from creating your video clips, to editing, to trend tips, analytics and more. You can download the full ‘Shorter Side of YouTube’ guide here, but in this post, we’ll take a look at some of the highlights. First off, YouTube provides a basic overview of Shorts, and how to use the Shorts camera. There are also tips on some more advanced editing and creation techniques, like pulling previously ...

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29Aug By Anna SonnenbergNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Instagram Marketing, robot chat

How to Build a Social Media Sales Funnel: Your Complete Guide

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. Without a funnel, you could be stuck in Donkey Land forever, doing sales outreach and lead nurturing manually and ultimately wasting valuable time and resources. But with a social media marketing funnel in place, you can create a seamless path to Unicorn Land. Here, you can guide prospects through the customer journey efficiently while automating the process from lead capture to conversion. So how can you create a social media sales funnel and start automating revenue generation? Here’s your guide to this unicorn tactic: We’ll build a social media sales funnel together. You can see that live funnel in actio...

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26Aug By Anna SonnenbergNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, Sales Playbooks

How to Automate Outbound Lead Generation: A Step-by-Step Guide

Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and deliver high-intent prospects to your sales team. With an automated outbound marketing strategy, you can avoid a donkey situation that’s common for many businesses: plenty of leads but no way to move them through the customer journey. It’s easy to get stuck in Donkey Land when none of your sales reps have the capacity to qualify leads or confirm if they’re ready to buy. Since manual lead nurturing takes time, it could be a while before you can realize the full value of your marketing efforts. But with a lead generation tool like MobileMonkey, you can automate outbound tactics—putting you in the fast lane to Unicorn Land. That means you can free up time to foc...

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18Aug By Sheryl GreenNo Comments

Digital Marketing, digital mkt, Human Resources, Internet marketing, Online Marketing

The Ultimate Guide to Talent Management [Strategy + Best Practices]

Ever wonder what sets successful businesses apart from those organizations that struggle year after year? (more…)

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10Aug By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Facebook Marketing in 2022: A VERY Complete Guide

Facebook marketing isn’t optional. Facebook is the most used social platform in the world, pulling in 2.29 billion daily active users. It’s not all vacation pics and humblebrags either. For 53.2% of internet users ages 16-24, social media is their primary source of brand research. And, 66% of all Facebook users check out a local business Page at least once a week. Truth time: You need to be on Facebook. But what should you do first? Do you need to run ads? What should you post about? Does creating a business Page mean you’re in the metaverse? The answers to all your questions are ahead, plus a step-by-step process to start your Facebook marketing journey off right. Bonus: Download a free guide that teaches you how to turn Faceb...

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6Aug By Anna SonnenbergNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, Sales Playbooks

How to 10X Setting Appointments with Sales Outreach Automation: Step-by-Step Guide

Today I’m going to show you how to set more appointments for sales meetings so you can increase your sales and revenue. And I’ll show you how to qualify those leads automatically. With this system, you can leave Donkey Land in the dust. In other words, you can stop spending thousands of dollars a month on sales reps or SDRs who do manual outreach to find and qualify leads and book meetings for your sales team. Wondering how much automation can really streamline sales outreach? With this system, our customer booked $1M in new sales in six months using MobileMonkey for qualifying leads and booking appointments—all through automation! That means you can set your sights on Unicorn Land, where you can automate sales outreach and setting appointments to scale sales meetings at a fractio...

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5Aug By Anna SonnenbergNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat, Sales Playbooks

Ultimate Guide to Sales Outreach: What It Is, How to Do It & Automation Hacks for 10X More Sales Opportunities

Today I’m going to show you how to automate sales outreach so you can find your ideal customers, identify unicorn leads, and deliver high-intent prospects at a fraction of the cost of relying on human sales reps. MobileMonkey sales outreach automation saved our customer over $6,000 a month on the cost of a sales development representative to find, qualify and book calls with leads for the sales team. With an automated outreach workflow, your team can avoid the typical donkey approach: tackling the entire sales process manually and seriously limiting the number of leads you can qualify and convert. But when you streamline key steps of the outreach process, you can open the magic portal to Unicorn Land. With MobileMonkey, you can automate tedious manual tasks so your sales team can ...

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1Aug By Sarah IsraelNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

What Is Patreon? A Creator’s Guide To Making Money in 2022

So your podcast audience has exploded, but the revenue from those fancy sock ads isn’t exactly covering rent yet. Or maybe you’re tired of social media algorithms hiding your content from even your most dedicated followers. Enter Patreon, a platform that makes it easy for content creators to monetize their online following! With Patreon, users can launch a personalized subscription-based site in just a few easy steps, allowing creators to offer exclusive content to subscribers and generate a consistent monthly income. Our Patreon deep-dive will help you learn the ins and outs of this platform and determine whether becoming a Patreon creator is the right move for you. Bonus: Download a free, fully customizable influencer media k...

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27Jul By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter, youtube

The Beginner’s Guide To Pinterest Marketing

Pinterest summarized as the “catalog of ideas,” is one of the most creative social media platforms for sharing ideas and inspiration. “Ideas and Inspiration” Maybe this brief tagline is also one of the reasons hindering you from using Pinterest for your business endeavors. You are not alone. There is a common misconception among non-pinners that Pinterest is only suitable for businesses in bringing awareness and engagement or at least getting traction to blogs. One couldn’t be more wrong. Pinterest is also a great marketing tool for B2B and E-commerce companies to generate leads, drive traffic, and get more sales. According to statistics, 87% of people bought a product on Pinterest because of Pinterest. So it’s just a matter of using some best practices to convert your Pinterest account i...

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21Jul By Liz StantonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

What is BeReal? Your Guide to the Newest Social Media App

You’ve mastered Facebook, Instagram and Twitter. You’re finally ready to tackle TikTok. But don’t get too comfortable — a hot new social media app has entered the villa. Gen Z is raving about it, but what is BeReal? Unlike its alternatives, BeReal offers an unfiltered, unplanned social experience. In some ways, the app combines the freedom of Instagram’s early days (minus the Valencia filter) and TikTok’s candid, anything-goes vibe. We’ll take you through everything you need to know about BeReal, including what it is, how it works and why it’s different. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is BeReal? BeReal is a ...

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8Jul By Anna SonnenbergNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, Sales Playbooks

Complete Guide to Sales Development — & Automation to Increase Sales in 3-Steps

Today I’m going to show you how to improve your sales development process so you can deliver more qualified leads to your sales team and help them close deals more efficiently. If your sales development process is inefficient (or nonexistent) then you risk putting your sales team in a donkey situation—where they waste time and resources on unqualified leads or prospects who aren’t ready to buy. But with a streamlined process for nurturing leads and guiding them toward a buying decision, you can create a unicorn situation for your sales team. That way you can improve sales performance and increase revenue. What’s the secret? I’ll show you how to adopt a scalable, cost-effective solution for automating sales development. MobileMonkey sales development technology outsells human sales...

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26Jun By Manvi AgarwalNo Comments

Blog, Google Business Profile, linkedin, Small Business, Social Marketing Strategies, social media, social media marketing, youtube

A Small Business’s Guide to Marketing on Google My Business

Just Google it! That’s what you (and I) do when we’re looking for a restaurant, a car repair shop, or practically anything under the sun. It’s no wonder that 82% of people use search engines like Google to find local businesses. If you own a local small or medium business, you understand that’s a considerable number of customers. Now, consider this: 70% of your potential customers look up your business online before making a purchase decision or visiting. For this reason, services like Google Places, Maps, and Google Business Profile have been very crucial for small businesses. In June 2017, Google went a step further and launched GBP posts – a way for you to advertise your business listings for free. How do GBP Posts Help Small Businesses Achieve Their Business Goals? Customers love stor...

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21Jun By Paige CooperNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

The Best Time to Post on Instagram in 2022 [Complete Guide]

When’s the best time to post on Instagram to make sure a post gets seen? And what about the best day of the week to get the most likes? The most comments? We crunched the numbers to find out the universal best time to post on Instagram. Of course, all businesses and audiences are different, so we’ll also help you calculate your brand’s unique best times to post. …Or! If you don’t feel like reading, you can watch our video for the answer and the tips. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Is there a best time to post on Instagram? Each brand has a slightly di...

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7Jun By Matt BuchananNo Comments

Blog, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Small business marketing, video content, video marketing, video marketing strategy

A Beginner’s Guide to Video Marketing for Small Business

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It makes sense. We all carry in our pockets everything we need to create, edit, and publish our own video content.  Prior to the smartphone, the cost of producing and distributing video was immense. Most small businesses couldn’t afford to do video marketing. Video was dominated by major brands that had the budgets to make professional videos and air them during commercial time on TV. In so many ways, the smartphone changed the rules of the game. And for once, it stacked them in favor of the little guy, not massive corporations. No where is that more evident than with video.  Now, a small business owner can create and publish a video in a ma...

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4Jun By Nathan OjaokomoNo Comments

Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing, social media

Sense and Sociability – The Corporate Guide to Social Media Etiquette

“Women belong in the kitchen.” Unfortunately for Burger King, this tweet definitely didn’t go down well on Twitter (no surprise). (more…)

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2Jun By Tapaan ChauhanNo Comments

artificial-intelligence, best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, Google, google chat bots, guides-and-tutorials, how-to, robot chat, technology

Guide to How you can use Google Assistant Guest Mode on your Google Home smart speaker

As a Google assistant owner you must have wanted a feature like incognito mode or something like that to search for a surprise gift on your partner’s birthday. So Google now made your wish true. With this new ‘Guest Mode’ on Google Home and Google Nest smart speakers any of your conversations with Google assistants won’t get saved.However, Google doesn’t state the fact they save your ‘ok Google’ recordings by default and you can view or delete data anytime but still we wanted something more prominent and for that ‘Guest Mode’ is here to do that job. It will automatically delete all the recordings and conversations you had with Google assistant and nothing will be stored on your history.So now let’s get straight to how you can enable Guest mode on your Google Home speakerThe best part of th...

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28May By Claire CarlileNo Comments

googe optimize, Google My Business, google optimization, google seo, Learn, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google My Business Photos: The Ultimate Guide to Looking Good Online

We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life.  Internet users are inherently visual creatures, with approximately 50% of the surface of the human brain devoted to processing visual information. Images and visuals are much more powerful and easier to understand than just text, as well as being easier to recall. You can find all the data behind this here . Given the human propensity to form impressions and take in information via a visual format, images are tremendously influential and key to your business looking good online.  As businesses and individuals, we’re all very used to curating the images on our website and on our social media channels in view of what we think they say about us both professionally and personally. B...

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24May By Bot LibreNo Comments

artificial-intelligence, best chatbot, bots, bots for skype, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, how-to, robot chat, virtual-assistant

Easy Guide To Having A Virtual Agent For Your Website

Companies are forever seeking opportunities to save time, increase efficiency, promote positive customer relationships and boost their revenues. To achieve this, many businesses readily invest in hiring customer service agents. A 2017 article by Forbes shows that the customer service industry is a booming market, at the time valuing $350 Billion.So customer service is key to your business’s success, but what of companies with limited resources like a startup? Or organizations whose employees are already stretched thin?A virtual agent provides a welcome solution.A virtual agent is a term typically used to describe a type of chatbot for businesses.Virtual agents offer help with websites, give information about their companies products or services, answer users’ questions, and provide support...

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15May By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Choose the Right SEO Company: The Complete Guide

SEO is one of the most important aspects of any online marketing campaign, and as a business owner, you know you don’t have the time or expertise to do it yourself. It can be difficult to know which SEO company is right for you, and it’s important to make sure you are choosing a company that will help you achieve your goals. In this guide, we will walk you through the process of choosing the right SEO company for your business. We’ll discuss what to look for, and provide tips on how to make sure you’re getting the most out of your investment. Let’s get started! Do They Have the Right Experience? When you’re looking for an SEO company to help promote your business, it’s important to find one that has the right kind of experience. Ideally, you want a company that has both experience with c...

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12May By Jessica DayNo Comments

googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Using SEO for Better Customer Experience

As a strategy for driving traffic to websites, SEO is nothing new. Yet there are more uses for it than just that. Done well, SEO enables businesses to best reach target customers and accompany them along their journeys. As marketing initiatives, SEO and customer experience (CX) need to be interlinked.  We’ve put together this guide to using SEO to help you align them and ensure your customer experience hits the mark.  What is an optimal customer experience like? In a world of multiplying consumer choice, the importance of customer loyalty continues to grow. How can savvy businesses step up their customer experience game and set themselves apart?  SEO efforts must be in service of empowering customers and enhancing their experience at every touchpoint. Why? Because Google prioritizes websit...

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8May By Anna SonnenbergNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, Facebook Messenger Marketing, instagram chatbot, robot chat

How to Run a Facebook Birthday Discount Ad: Step-by-Step Guide

Today I’m going to show you how to run a Facebook birthday discount ad that grows your lead list and increases your sales. With a birthday ad campaign, you can avoid a common donkey move: wasting your ad budget on poor targeting and irrelevant offers. Instead, you’ll be on the fast track to Unicorn Land, where you can use Facebook Ads targeting options to reach your ideal audience with a standout offer at the right time—and you can automatically remarket and reengage leads to drive more revenue. With personalized ads, you can also increase revenue by up to 15% and improve marketing spend efficiency by as much as 30%. So how does a Facebook birthday discount ad work, and how can you use an automated workflow to collect and convert leads? Here’s your unicorn map to our automat...

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6May By Shane BarkerNo Comments

googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Mobile Optimization for Local Business Websites

In the last few years, there has been a dramatic increase in the number of searches conducted on mobile devices. According to recent studies, 64% of all searches are now conducted on mobile devices and I’m sure this number will continue to grow.  With the majority of viable consumers having access to smartphones, it’s more important than ever for local businesses to optimize their websites for mobile. Not only is it important from a search engine optimization standpoint, but making a website mobile-friendly also provides a better user experience for your client’s customers. In this guide, we will discuss all aspects of mobile optimization, from making your clients’ websites mobile-friendly for search engines, to improving the user experience. We’ll also cover some common mistakes to avoid ...

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6May By Anna SonnenbergNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, SMS Marketing

The Complete Guide to Automated Text Message Marketing for Sales Outreach

Today I’m going to show you how to use automated text messages to grow your business by driving, qualifying and converting leads via mass texting. SMS messaging drives, qualifies, and converts leads automatically. That means you can build contact lists around the clock while saving your team tons of time and resources. If you typically market your business via channels like email, social media, or your website, you might be surprised to learn how much those traditional digital channels look like donkeys—compared to a unicorn channel like automated texting, which can drastically improve your results. On average, SMS messages have a 98% open rate, which is nearly five times higher than email (20%). And consumers who opt in to receive text messages are 40% more likely to convert. ...

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28Apr By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Complete Guide For Local Businesses

When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic to their physical storefront. However, there are also B2B businesses, which may or may not operate from a distinct location, e.g., a commercial realtor. These types of businesses have similar, albeit slightly different, challenges to having their customers find and engage with them via organic search. The overarching goal of a local SEO strategy for any B2B business (much like its B2C counterparts) is to establish itself as the most trusted authority for all topics related to the products and/or services within a specific geographic service area. As such, businesses must present themselves as active, trusted community...

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1Apr By Corey MorrisNo Comments

content marketing, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Complete Guide To On & Off Page Local SEO Content

When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s the thing – content directly affects local SEO, and overlooking it is a huge mistake. Yes, we might have limited text fields and places where we can input content. Hear me out, though. There’s more to it than you might think. Key Differences In Local & Organic SEO Content Strategies You may know about the content Google likes to see on a website and how to optimize it to show up higher on search engine result pages. But what about local content? How is that different? Here’s the thing, content strategies for local SEO and broader organic SEO aren’t actually that different. No matter what, good informative content should alw...

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28Mar By Ben FisherNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide To Local SEO For Large Enterprises & Franchises

Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local SEO, it can get even more complex as the “who is in charge of local SEO” answer is vague at best. In this article, we will discuss the challenges enterprises/franchises have when it comes to local SEO. First, let’s talk about this: Why do enterprises tend to view local SEO as a grocery checklist? In short, local SEO fails when businesses lack a well-structured plan. Common misconceptions include, “If I complete A, B, and C, then my local presence will improve,” or “If we’re doing traditional SEO, local will fall into place.” Incorrect! In order for local SEO to succeed, businesses must define what success looks like and develo...

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