Friday, September 24Digital Marketing Journals

Tag: Guide

Your Guide to Better Local SEO Rankings
AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Your Guide to Better Local SEO Rankings

This post was sponsored by Local Viking. The opinions expressed in this article are the sponsor’s own.If you’re working on local SEO projects and managing Google My Business (GMB) listings, you’ve probably scrambled to answer at least one of these questions:How can we increase our visibility?How can we expand our ranking coverage?My GMB listing is “filtered” or stuck – what now?Don’t fret – we’ve got you covered!Everything you need to know about ranking and visibility for Google My Business is in this comprehensive guide from Local Viking.Learn actionable local SEO strategies based on years of serving large agencies in a white-label fashion, owning a portfolio of general and niche agencies, and working with marketing teams on national GMB campaigns with over thousands of locations acros...
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mai...
A Guide to Responding to Positive and Negative Yelp Reviews
Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help.It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters.Yelp is a platform that allows customers to leave such reviews for the businesses they have visited and supported, from cafes to cottage rentals and everything in between.Whilst (we hope) the majority of Yelp reviews you receive are positive and full of praise, there are always going to be times when a negative experience brings this average down. It’s important to bear in mind that your responses to these comments can have as much influence as the reviews themselves, both good and bad.Responding to reviews is the best w...
Your Guide to Creating a Successful Email Marketing Campaign
best practices, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Your Guide to Creating a Successful Email Marketing Campaign

By Kelly Forst September 2, 2021 Want a successful email marketing campaign? Then you need to do more than send random emails to your audience. Did you know people send 306 billion emails each day? That number will likely hit 361 billion by 2024. It may seem like a saturated field, but marketers report that email marketing is their leading method for acquisition and retention.Email marketing is a powerful tool when used correctly.But, if you don’t follow email campaign best practices, it is easy to get lost in the shuffle of emails people receive every day. Your goal should be to stand out in an inbox full of offers and provoke a response from your audience.What is an email marketing campaign?An email marketing campaign is a series of time-bo...
A Guide to Star Ratings on Google and How They Work
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Star Ratings on Google and How They Work

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website.But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond.Consider that 48% of consumers won’t even look twice at a business with less than 4-stars.Star ratings can help businesses earn trust from potential customers, improve local search rankings, and boost conversions.This is your guide to how they work.Stars and SERPsStar ratings on Google are powered by consumer reviews from different properties, and Google uses an algorithm and an average to determine how many stars are displayed.These ratings appear on a scale of 1 to 5 stars.When a person searches Google, they will come across star ratings on sta...
The Ultimate Guide to Service-Level Agreements (SLAs)
Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Alignment with Sales, Online Marketing

The Ultimate Guide to Service-Level Agreements (SLAs)

60% of global respondents in a LinkedIn survey believed that misalignment between sales and marketing could damage financial performance (LinkedIn 2020), yet there are a number of disconnects between the teams from strategy to process. At many companies, it can feel as if there are 100 miles between sales and marketing. (more…)
A Beginner’s Guide to Generating Business Leads the Inbound Way
Digital Marketing, digital mkt, email outreach, Internet marketing, Lead Generation, Online Marketing, PPC

A Beginner’s Guide to Generating Business Leads the Inbound Way

Let’s set the stage: I’m about to dig into the best darn pile of spaghetti and meatballs I’ve ever seen. Just as I twist my fork in the pasta, spear a mouth-watering meatball, and go in for my first savory bite...the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message regarding your oven preferences." This frustrating interruption is why we’re here to discuss inbound lead generation — a solution that can save your business or organization from being that annoying, disruptive cold caller that is ruined by spaghetti night. (more…)
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mai...
A Guide to Responding to Positive and Negative Yelp Reviews
Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help.It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters.Yelp is a platform that allows customers to leave such reviews for the businesses they have visited and supported, from cafes to cottage rentals and everything in between.Whilst (we hope) the majority of Yelp reviews you receive are positive and full of praise, there are always going to be times when a negative experience brings this average down. It’s important to bear in mind that your responses to these comments can have as much influence as the reviews themselves, both good and bad.Responding to reviews is the best w...
Ultimate Guide to Getting Started with Email Marketing for SMBs
googe optimize, google optimization, google seo, Marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Strategy

Ultimate Guide to Getting Started with Email Marketing for SMBs

Posted Aug 2, 2021 by Carrie Hill Your Small Business Competitors Suck at Email Marketing. …or they do it completely wrong. …or they don’t even do it. And this means with a little bit of planning and effort, you can get some big wins with this tactic. Why Email Marketing for SMBs? I have long been a proponent of any amount of time a small business can spend growing and cultivating an exceptional email marketing presence and leveraging that content across multiple channels and opportunities. The issue for small businesses has always been time, consistency, and content. Image via AlphaInvest...
A Short & Sweet Guide
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Technical SEO

A Short & Sweet Guide

If your website is like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website's pages are about. (more…)
Idiot-Proof Guide on How to Get Verified on Instagram that Actually Works!
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Instagram Marketing, robot chat

Idiot-Proof Guide on How to Get Verified on Instagram that Actually Works!

You’ve come to the right place if you’re looking for a first-hand example of how to get verified on Instagram.Most of the advice online right now, unfortunately, will not work. Take it from me, I just recently received my own blue checkmark on Instagram.It’s been a long journey. I’ve been trying for months to get my blue checkmark on Instagram and finally, after much trial and error, I’ve done it! Today, I’m going to show you how to get verified on Instagram by sharing what I learned along this process and exactly how I was able to obtain my own blue checkmark. I’m even including my Instagram verification application, which you’re free to use as a template for your own application when the time is right!In fact, feel free to share this document with all o...
The Complete Guide to Using Instagram Stories for Business in 2021
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide to Using Instagram Stories for Business in 2021

More than 500 million people use Instagram Stories every day. And those Instagram users have a keen eye for new products and trends. 58% say they’ve become more interested in a product or brand after seeing it in Stories. And half say they’ve actually visited a website to buy a product or service after seeing it in Stories. So perhaps it’s no surprise that 4 million businesses advertise on Stories every month. In this post, you’ll learn everything you need to know about how to use Instagram Stories for business.Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.How to use Instagram Stories Instagram Stories are vertical, full-screen photos and videos that disappear after 24 hours. They...
The Ultimate Guide For Marketers
Blog, How To, Social Marketing Strategies, social media, social media marketing, twitter

The Ultimate Guide For Marketers

The idea must have crossed the head of every single person on Twitter – how to verify my Twitter account?  There is something about that blue tick. Isn’t it? The very thought of standing out as a celebrity on Twitter among 353 million monthly active users worldwide is nearly unearthly. So, how to get that coveted symbol of approval?  In this article, we will take you through the process of verifying your account on Twitter and a few tips that can increase your chances of getting the ultimate blue badge. Why is it essential to verify your Twitter account? Having a Twitter verified symbol can boost your credibility tenfold and also work wonders for brands and businesses marketing on Twitter.  Any prospect on a research spree will be inclined more towards a Twitter account with a Twit...
How To Start Your Own Chatbot Marketing Agency: A Step by Step Guide | by Big Domino Marketing | Jun, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-agency, chatbot-marketing, chatbot-platforms, chatbots, chatbots-for-business, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat

How To Start Your Own Chatbot Marketing Agency: A Step by Step Guide | by Big Domino Marketing | Jun, 2021

There are many different routes that can be taken to help you get started on your own, and this blog post will cover each of them in detail so that by the end, you’ll know exactly what steps need to be followed.Also, with the release of iOS 14.5 and 14.6, it is becoming more and more important for businesses to do “on-platform” marketing instead of sending traffic from apps like Facebook to their websites.For this reason, AND the fact that Facebook just made a major push towards Instagram Chat automation, there has NEVER been a better time to start a chatbot business.As chatbot technology becomes more mainstream, there’s no question that entrepreneurs will want to get in on the action.If you’re looking at starting your own chatbot marketing agency or if you have been thinking about ways...
A Guide to Responding to Positive and Negative Yelp Reviews
Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help.It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters.Yelp is a platform that allows customers to leave such reviews for the businesses they have visited and supported, from cafes to cottage rentals and everything in between.Whilst (we hope) the majority of Yelp reviews you receive are positive and full of praise, there are always going to be times when a negative experience brings this average down. It’s important to bear in mind that your responses to these comments can have as much influence as the reviews themselves, both good and bad.Responding to reviews is the best w...
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mai...
The Complete Guide for Business
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide for Business

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email. But text messaging apps aren’t just support tools. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. In this guide, we cover how to use Facebook Messenger for all your business needs. Plus, we include tips and best practices for your next Facebook Messenger marketing campaign.Bonus: Download a free guide that t...
A Complete Guide to Color Wheels & Color Schemes
design, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

A Complete Guide to Color Wheels & Color Schemes

When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report.I know what you might be thinking: "I don't know how to design awesome visuals. I'm not creative." Hi. I'm Bethany, and I will be the first to tell you that I'm not naturally artistic. And yet, I found a strength in data visualization at HubSpot, where I've spent most of my days creating infographics and other visuals for blog posts. So, while I...
A Quick and Simple Guide for Every Network
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

A Quick and Simple Guide for Every Network

Whichever social media platforms your brand uses as part of its social media strategy, knowing how to use hashtags will help boost your brand’s social media reach and engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them. You’ll also learn:how to find hashtags that will work best for your brand why using only popular hashtags isn’t the right approach essential tips for using hashtags on every social media platform out thereLet’s get started.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is a ha...
Step by step guide to build healthcare chatbot without any coding. | by Avinash | Jun, 2021
ai, ai bot, ai chat, ai chatbot, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, healthcare, nlp, robot chat

Step by step guide to build healthcare chatbot without any coding. | by Avinash | Jun, 2021

Chatbots, a smart asynchronous means of communication, powered by AI has seen a high acceptance and penetration during the last few months. A number of industries started to believe they can be a great help for their business and can support when they are focussed on fixing a number of other issues.A number of such chatbots are now deployed for the healthcare industry where medical professionals use them to support the cause of social distancing and help users with relevant answers.Chatbots in healthcare are extremely critical for the advancement of efficient and accurate patient care. They are also expected to support the world’s need of creating affordable and sustainable health care for every individual on the planet.Continuous availability and ongoing supportCovid has been an eye-op...
Step by step guide to building a Facebook chatbot without any coding. | by Devashish Datt Mamgain | Jun, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-development, chatbots, conversation with ai, creating chatbots, facebook, facebook bot, facebook chatbot, facebook messenger bot, facebook-messenger-bot, robot chat

Step by step guide to building a Facebook chatbot without any coding. | by Devashish Datt Mamgain | Jun, 2021

A chatbot is an AI conversational program that you can use to chat with your customers/visitors on your behalf with pre-programmed responses. The conversation happens on Facebook-based platforms like Messenger. It aims at helping users with the necessary support in seconds.While we have understood what these chatbots are. Now we also need to know how companies are using chatbots on Facebook to improve their social strategy.Using a facebook chatbot to assist marketingWith the availability of chatbots on Facebook, one can use such chatbots to generate leads via advertising. The basic idea of these chatbots is to automate the interactions and assist the target users with the requisite information. Before the availability of such chatbots, we often failed to respond to our prospects in real...
A quick guide on conversation management and how to build a chatbot? | by Mitusha Arya | Jun, 2021
ai, ai bot, ai chat, ai chatbot, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, chatbots-for-business, conversation with ai, conversational-ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat

A quick guide on conversation management and how to build a chatbot? | by Mitusha Arya | Jun, 2021

Employee 1: Don’t you think we need a chatbot?Employee 2: Do we?Employee 1: Well, it’s trending and every other company has one.Employee 2: Is it really that important? Do we really have the budget and resources to manage it?If you have had this conversation with someone “You are not alone”The pressure to stand out and be relevant in today’s market is realAnd so is the “shiny object syndrome”Taking these decisions can get overwhelming and finalizing the tech stack is usually very hardBut we’ve got you!Let’s demystify everything Chatbot!First, let’s understand“Conversation + Management”The conversation is a talk between two people, just like I am talking to you…Yes, YOU!Management is organizing anything to achieve a goal; just like I have organized this article in sections to help you un...
Your Guide to Better Local SEO Rankings
AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Your Guide to Better Local SEO Rankings

This post was sponsored by Local Viking. The opinions expressed in this article are the sponsor’s own.If you’re working on local SEO projects and managing Google My Business (GMB) listings, you’ve probably scrambled to answer at least one of these questions:How can we increase our visibility?How can we expand our ranking coverage?My GMB listing is “filtered” or stuck – what now?Don’t fret – we’ve got you covered!Everything you need to know about ranking and visibility for Google My Business is in this comprehensive guide from Local Viking.Learn actionable local SEO strategies based on years of serving large agencies in a white-label fashion, owning a portfolio of general and niche agencies, and working with marketing teams on national GMB campaigns with over thousands of locations acros...
The Ultimate Guide to Practitioner Listings on Google My Business [2021]
GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

The Ultimate Guide to Practitioner Listings on Google My Business [2021]

Posted Jun 1, 2021 by Joy Hawkins Included in this Guide ⭐What are practitioner listings?✨What business types are allowed practitioner listings?💫How do solo practitioners differ from multi-practitioner listings?🌟What if the practitioner no longer works there?Public-Facing professionals (doctors, lawyers, dentists, realtors, etc.) are allowed their own listings separate from the office they work for.  If you’re wondering if a person is allowed a practitioner listing, ask yourself if they do the following:Have a direct relationship with customers where cust...
#376: Your Beginner Guide To Going Evergreen: Here’s Where To Start – Amy Porterfield
Business Mindset, course creation, Digital Courses, facebook, facebook marketing, Online Business, Online marketing, passive income, passive income sources, passive income strategies, podcast, Social Marketing Strategies, social media, social media marketing

#376: Your Beginner Guide To Going Evergreen: Here’s Where To Start – Amy Porterfield

Listen To My Latest Podcast Episode: #376: Your Beginner Guide To Going Evergreen: Here’s Where To Start Listen To My Latest Podcast Episode:#376: Your Beginner Guide To Going Evergreen: Here’s Where To Start !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'Pa...
The Ultimate Guide to Infographics
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Infographics, Internet marketing, Online Marketing

The Ultimate Guide to Infographics

Did you know that people retain 65% of the information they see, but only 10% of the information they hear? Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations. That's why, as a marketer, it's important to display information in a combination of visual and text, in an easy-to-consume way.A great way to do that is through infographics. If you've wanted to create and publish an infographic, you've come to the right place. I know you might be thinking, "I'm not a graphic designer" or "I've never made an infographic before." But you're not alone. And that doesn't mean it can't be easy for you to learn. In this post, we'll take you through everything you need to know about infographics, from what they are to what ki...
Summer GIF Guide — New GIFs for 2021!
animated gifs, Digital Marketing, digital mkt, Email GIFs, email list, Email Marketing, email outreach, gifs, Internet marketing, Online Marketing

Summer GIF Guide — New GIFs for 2021!

By Kelly Forst May 5, 2021 Free for our favorite blog readers! Download your favorites and use them in your summer email promotions. One quick way to increase your email marketing results: Add a GIF to your message.GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent, according to data from Marketing Sherpa. (Plus, they’re fun to send and receive!)Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your own animated images can be frustrating and time consuming.That’s why we wanted to make it super simple for you. Our AWeber designers made these brand new, FREE summer GIFs. Download one, two, or all of them, and use them in your summer email promotions.You may remember some of ...
How to Install Elementor Template? [WordPress Guide]
building website, creating a website, google web designer, internet design, responsive web design, web design, web design company, web designer, web page design, website builder, website design, WordPress Tutorials

How to Install Elementor Template? [WordPress Guide]

We had two bags of WordPress Elementor themes, nine WordPress Elementor plugins, a few sheets of high-powered Jet Elementor templates, a dozen PRO Elementor templates, and a whole galaxy of multi-colored pure Elementor templates. Not that we needed all that for the marketplace, but once you get locked into a serious Elementor stuff collection, the tendency is to push it as far as you can and now you will learn how to install elementor template.As you probably already heard, TemplateMonster launched a separate, exclusive Elementor marketplace. At some moment in time, we couldn’t hide our collection anymore, so we decided to share it with the page builder fans. We presented themes, plugins, and templates, and, suddenly, met a little probl...
Creator’s Guide to How to Write Smile Captions for Instagram to Deepen Your Audience Affinity
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

Creator’s Guide to How to Write Smile Captions for Instagram to Deepen Your Audience Affinity

Ah, smile captions. 🙂 If you’re a creator or influencer on the hunt for memorable smile captions for Instagram, you’re not alone. There are hundreds of lists of famous quotes and heartwarming platitudes out there.But here’s the thing…that’s not the best way to go about captioning your selfie.The problem with copy-paste smile captions is that…well, they’re not very you. Sure, they might make people smile, but you didn’t brighten their day…some old dead guy did. (No offense to Shakespeare, but it’s been awhile.) In this post, Instagram creators get a process that can be called upon for inspiration when an original, engagement driving captions for Instagram that will make people hit the heart and follow button:Celebrate your growthWelcome new followersSh...
The Ultimate Content Marketing Funnel Guide
Digital Marketing, digital mkt, Internet marketing, Online Marketing

The Ultimate Content Marketing Funnel Guide

Most of the content we interact with online is intended to make us take an action, such as following a link, upvoting a post, downloading a study, signing up for a trial, etc. However, those who interact with marketing content are not always too eager to respond on a whim; therefore, it's key to treat conversion as a part of a larger customer journey and create our content marketing touchpoints accordingly. To guide the potential customer in the right direction, you need a well-thought-out content marketing funnel in which each piece of content plays its allotted part. Semrush has done a great deal of research to find out how content marketers build their funnels in 2021, what content formats they use, and what challenges they face. Below, you'll find insights from our ...
SEO in 2021 & Beyond: Complete Guide for Home Services and Contractors
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO in 2021 & Beyond: Complete Guide for Home Services and Contractors

As a home services provider or contractor, you’re probably more than glad that 2020 is in the rearview mirror. It was a very difficult year for anyone who makes home visits or does in-person work. The good news is that it’s a new year and you have new opportunities to take advantage of digital marketing. What are some new trends this year, and what can you do to boost your business? Here are some ideas. Share Stunning Images on Social MediaYou might think there’s not much about engineered hardwood in Toronto that would be social media-worthy, but you’d be wrong! People love seeing images of beautiful homes with gorgeous flooring. Whether you sell flooring, have a landscaping company, or are a construction contractor, you have stunning pictures to share. These pictures help potential c...
How to Sell After Effects Templates Guide
building website, creating a website, google web designer, internet design, Internet marketing, Marketplace, web design, web design company, web designer, web page design, website builder, website design

How to Sell After Effects Templates Guide

There are several channels of information perception - visual, auditory, and tactile. Each of us is more receptive to only one of them, but how to present information so that people remember it as much as possible? There is a way out - and that's creating a video! Most of the ads we see try to cover all three aspects. However, we still evaluate the quality primarily by the visual component. The designers made a solution called “after effects” to decorate and diversify the video. It adds a unique element to it and excites the viewer. Today we’ll find out how to sell after effects templates and get the maximum profit from each sale.In our marketplace, you can advertise quickly and successfully. It doesn't matter if you are a beginner or a...
A Marketer’s Quick Guide to Dynamic Ads
advertising, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

A Marketer’s Quick Guide to Dynamic Ads

Remember when you'd go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah, the good ol’ days. (more…)
Quick Guide on How to do Hanging Indent on Google Slides
building website, creating a website, google web designer, internet design, Presentations, web design, web design company, web designer, web page design, website builder, website design

Quick Guide on How to do Hanging Indent on Google Slides

Defining Hanging Indent When to Use Hanging Indent How to do Hanging Indent on Google SlidesStep #1. Enable the Ruler Step #2. Create Indentation for Paragraph Step #3. Align to the Left Edge of the First Line Step #4. Repeat the Same with More ReferencesReview of Top-5 Best Selling Templates for Google Slides Summing-UpAre you working on a presentation and want to make an impressive accent on certain parts of the text? Then, you may want to try using a hanging indent. No matter if you are using Google Slides or PowerPoint templates for your pitch, setting up a hanging indent is as easy as pie with both applications.Today, we plan to share some short tips on how to do hanging indent on Google Slides. Before taking a look at the...
Ultimate Guide: Running A Successful Chatbot Development Project | by Vibhu Dhariwal | Mar, 2021
ai, ai bot, ai chat, ai chatbot, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot-development, chatbots, conversation with ai, conversational-marketing, creating chatbots, robot chat

Ultimate Guide: Running A Successful Chatbot Development Project | by Vibhu Dhariwal | Mar, 2021

If you want your business to succeed, you will constantly need to swing along with the newest trends. On that note, chatbots are among the most famous marketing tools in the industry today, helping build good communication between business and their customers.Chatbots are very useful if you’re looking to enhance your customer’s experience by solving their queries, decreasing human workload, remote troubleshooting, etc.Chatbots can be simply defined as marketing and automation tools that are designed to interact with people and perform human-like conversation to assist them. These bots may use Natural Language Processing (NLP) or/and audio analysis techniques to communicate, making it sound more humanoid.www.freepik.comEntrepreneurs and organizations highly recommend AI-Chatbots in their...
How to Use Facebook Stories for Business: The Complete Guide
facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy

How to Use Facebook Stories for Business: The Complete Guide

From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. The platform remains a powerhouse when it comes to building and maintaining relationships, with no signs of slowing down. Approximately 500 million people are using Facebook Stories daily. It’s pretty clear that despite the ephemeral nature of Stories, they provide lasting impact. And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories. After viewing a business’ Story,...
How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros

As a top Facebook Messenger solutions provider for marketers, it is practically our duty to teach the budding digital marketers out there the basics of how to chat on Facebook.Send a message to your friend, colleague, or prospect with the most popular and active chat apps. Make it private, a DM, or group chat, it has never been easier to instantly connect with people, which will make life easier for marketers and business owners.This article is your easy-to-follow guide on how to use the most popular chat apps.After you understand some of the essential Facebook Chat and Messenger features and how to best utilize them, you will enter a whole new world of possibilities.At the end we will wrap it up by exploring how to tie it all together with the game-c...
The Ultimate Guide to Add a Facebook Page to Everything for Businesses
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

The Ultimate Guide to Add a Facebook Page to Everything for Businesses

Have you been looking for new ways to grow your business? Perhaps you’re thinking, “I should add a Facebook Page for my business” and reach more people. Reach more people, indeed. You will reach 2.7 billion monthly active users (as of Q2 2020). The world is your oyster! There are so many ways to grow your audience and drive sales with a Facebook Page. With 1.3 billion active monthly users on Facebook Messenger (as of November 2020), we keep trying to tell astute marketers, business owners, influencers, dogs, cats… anyone to take advantage of Messenger!In this article, we will cover everything from simply how to initially create and add a Facebook Business Page from your personal profile to how to add your Facebook Page to your website.We will walk you through eac...
Clubhouse Invite and More: A Non-Definitive Guide | by Ipervox | Feb, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, Clubhouse, conversation with ai, conversational-ui, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat, social-media, voice-assistant, voice-first

Clubhouse Invite and More: A Non-Definitive Guide | by Ipervox | Feb, 2021

The year 2020 has been a rough one, but this hasn’t stopped new ideas from emerging and making their way. Especially when talking about new social networks and connectivity tools. The same applies to the new social media developed by Silicon Valley entrepreneur P. Davison and ex-Google employee R. Seth.This brand new social media platform, Clubhouse, wants to change the way people talk. Rather than share text, users can openly communicate by sharing voice recordings. Company founders believe that Clubhouse will allow people everywhere to be more open. They will be able to tell stories, develop ideas, and meet new friends.New types of social platforms seem to appear every day. This one is different, though. Instead of text posts, users share audio clips.In this social network, real-time ...
Step-by-Step Guide for Chatbot Conversation Design
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat

Step-by-Step Guide for Chatbot Conversation Design

So you’ve probably heard the news that you’re being replaced by a chatbot. Good!Now you have more time to do other important things, like chatbot conversation design. Why should you care? Obviously, chatbot marketing is a MASSIVE growth opportunity, with no signs of slowing down. Zuckerberg himself has said that messaging is the foundation of Facebook’s future. If Facebook’s Instagram, WhatsApp, and Messenger integration wasn’t a clue, you should be paying attention to chat messaging apps.What Is Conversational Design?Chatbot conversation design is a way to guide the chatbot interaction using anticipatory and suggestive questions and answers. The best practice for this is to use a chatbot with a live operator takeover option to supplement ...
How to Tag a Business on Facebook: The Art of Tagging on Facebook, the Complete Guide
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

How to Tag a Business on Facebook: The Art of Tagging on Facebook, the Complete Guide

Most of us know that you can tag a business on Instagram and other “tag friendly” platforms. But, can you tag a business on Facebook? If so, how do you tag a business on Facebook?There are as many ways to use Facebook for Business as there are to catch a monkey in the jungle. We could write a novel about either (“How to Catch a Monkey in the Jungle”…not bad!) But that’s not why you are here. You are probably wondering why you can’t tag a business on Facebook, whether it’s your page or another business page on Facebook. Or perhaps you are wondering, what the heck is a tag anyway?We have you covered! The illustrious Facebook tag is no longer for the select few — but for all businesses, marketers, and ordinary people to enjoy freely. Here’s what you’ll l...
A Quick Guide to SEO for Non-Profits [Infographic]
Social Marketing Strategies, social media, social media marketing

A Quick Guide to SEO for Non-Profits [Infographic]

As the new year sets in, having an online presence is more important than ever for most businesses, and that includes non-profits. With COVID-19 pushing most professionals and consumers into their home offices, being found online is paramount, which is why SEO is also a critical consideration for charities. And while 2020 was, overall, a negative period, there were some encouraging signs for non-profits - specifically.Online giving was up 19% year-over-year Monthly online giving increased 40% 56% of U.S. households engaged in charitable giving during the pandemic Giving Tuesday saw a 25% increase in 2020 ~55% of people across all generations prefer to give onlineThese trends make it clear that the opportunity to thrive as a non-profit online is as significant as it's ever been. In ...
#355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze – Amy Porterfield
business finances, entrepreneurial money mindset, facebook, facebook marketing, finances, how to manage finances, invest in my business, money mindset, money principles, Online Business, podcast, rachel cruze, ramsey solutions, Social Marketing Strategies, social media, social media marketing, the rachel cruze show

#355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze – Amy Porterfield

Listen To My Latest Podcast Episode: #355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze Listen To My Latest Podcast Episode:#355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbe...
Getting Started With Google Tag Manager: A Beginner’s Guide : Social Media Examiner
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Getting Started With Google Tag Manager: A Beginner’s Guide : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
How to Land Your First Chatbot Client: 6 Success Stories to Use as a Guide
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, Uncategorized

How to Land Your First Chatbot Client: 6 Success Stories to Use as a Guide

The number one question Bot Academy community members ask is “How do I land my first bot client?”The truth is, it isn’t doesn’t take a crazy complicated master plan and there’s no one right way to do it. If you have the skills to build a chatbot and understand the value you bring to a client relationship, it’s actually pretty straightforward. To show you, I interviewed six successful Bot Academy graduates to find out how they closed their first deals so that you can put their strategies to work for yourself. Use Personalization and Persistence – Kelly Garrett https://youtu.be/DBkGOxYmjzA Kelly Garrett actually landed her very first bot client using the cold email template from Bot Academy. Who’d have thought that would work? 😉 However, she didn’t s...
What is Messenger? A Full Guide to the Facebook Messenger App
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger News & Policy, google chat bots, instagram chatbot, robot chat

What is Messenger? A Full Guide to the Facebook Messenger App

Although it’s the second most popular app of all time with billions of downloads, thousands of people around the world ask search engines every month, “What is Messenger?”So whether you’re brand new to Facebook or Facebook Messenger, this article covers everything you could possibly want to know about the fastest growing communication platform on earth.In order to answer your questions about Messenger quickly, use these links to navigate to your topic of interest:Let’s not waste any time and jump straight into it! What is Messenger?What is Facebook Messenger?Facebook Messenger is a messaging app and platform developed by Facebook that launched in August 2011. Messenger is used by over 1.3 billion active users worldwide as a place to share, hang out...
How to Connect Chat on Facebook to Everything — the Ultimate Guide
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

How to Connect Chat on Facebook to Everything — the Ultimate Guide

There are a bazillion ways to utilize and connect chat on Facebook. Let us simplify this social phenomenon for those still trying to figure out how to chat on Facebook for personal or business use. Bookmark this article now, so you have a cheat sheet for all the ways you can connect chat on Facebook for personal and business. It’s never too late to learn a new-fangled trick on the interwebs and space book.Speaking of tricks, if you are already Facebook chat savvy, then skip ahead to the section of this article where we’ll uncover some time-saving, sales-driving tips inside Facebook Messenger for business. We’re going to walk through all of the different ways of how to connect chat on Facebook. Here’s our agenda:From how to talk to Facebook chat contacts f...
The 2021 Email Marketing Best Practices Guide
call to action, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email marketing best practices, email outreach, email segmentation, Internet marketing, Online Marketing

The 2021 Email Marketing Best Practices Guide

By Sean Tinney November 9, 2020 Email marketing is one of the best ways to communicate with your audience. But in order for your emails to be successful, there are certain strategies you need to follow to improve your chances of success. Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices.As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line. The truth is, that while these are all great and important questions, the answer to these q...
How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Online Marketing, PPC

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify... or maybe that's just me.  Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute. (more…)
Outsourcing Product Marketing Content: A Guide
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Outsourcing Product Marketing Content: A Guide

First of all, yes, product marketing content can be outsourced effectively. Many freelance contractors are capable of understanding your complex product and creating essential content—from whitepapers to sales enablement collateral—to help drive revenue. Wait, you say, Why not just hire another product marketer? Two reasons: outsourcing is cheaper, and it can produce more content. Most product marketers get pulled into so many meetings and deliverables with engineering and product management that writing falls by the wayside. That frustrates demand generation and sales teams that are waiting for content. A good product marketing contractor can focus on your content needs, and create spectacular content, without the interruptions that plague in-house product marketers. ...
How to Schedule a Post on Facebook: A Step-by-Step Guide
Digital Marketing, digital mkt, facebook marketing, Internet marketing, Online Marketing

How to Schedule a Post on Facebook: A Step-by-Step Guide

While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook.Recently, the Pew Research Center revealed that nearly 70% of all U.S. adults use Facebook, while 74% log on daily. Worldwide, Facebook has more than 2.7 billion users. And, today, regularly posting timely and relevant content on Facebook is key to reaching its big and broad audiences.  Why? Trends, content, and discussion on any social media channel move much faster than they do on older platforms, like television or radio. While content is vital to winning over audiences, quickly and consistently creating new social posts can overwhelm even tech-savvy social media managers. While creating content manually comes...
A Strategic Guide To Social Media Marketing For Nonprofits
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter, youtube

A Strategic Guide To Social Media Marketing For Nonprofits

Let me start with the truth - a lot of people do not donate to nonprofits because they do not know if they will use the money for its intended purpose, or how nonprofits will invest the money or people might think if their donations can make a real difference! (more…)
How to Set Up Google Analytics: A Step-by-Step Guide
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy

How to Set Up Google Analytics: A Step-by-Step Guide

Knowing how to set up Google Analytics is the first step to understanding:Who your website’s visitors are What content they want to see from your business How they behave when browsing your siteThe best part? Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. However, setting up Google Analytics can be hard (to put it mildly). Luckily for you, we have a step-by-step guide for digital marketers of any level to easily and painlessly set up Google Analytics. Before we jump into how exactly to do that, let’s take a look at what makes Google Analytics so great.Bonus: Get a free social media analytics report template that shows ...
#349: The VA Solution: Your Step-By-Step Guide To Hiring & Successfully Working With A VA with Shannon Miles – Amy Porterfield
belay solutions, entrepreneur, facebook, facebook marketing, growing an online business, how to hire, how to hire a va, how to work with a va, Online Business, podcast, shannon miles, Social Marketing Strategies, social media, social media marketing, tasks for a virtual assistant, Virtual Assistant

#349: The VA Solution: Your Step-By-Step Guide To Hiring & Successfully Working With A VA with Shannon Miles – Amy Porterfield

Listen To My Latest Podcast Episode: #352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly Listen To My Latest Podcast Episode:#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', { em: '{user-...
Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB

Meh, Links: A process for identifying local links that generate customers, leads, and search visibility Gyi is well known in local search circles for his catch-phrase “meh, links” which is the most succinct way of saying,“All other SEO factors considered, it’s probably the links that are making the difference in why one business is outranking another”You will hear a lot from people within the industry that “links are way oversold, all you’ve got to do is create great content, fix your site, incorporate searcher intent, create for users, add Schema…” Yes, all of that is important… BUT the difference maker is the links. Re-frame your mindset around local link building, especially in competitive verticals.  It’s time to correct your myopic view on link building and stop thinki...
2020 Holiday Guide to Google My Business
googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

2020 Holiday Guide to Google My Business

This year, the holidays will look very different for most of us. The pandemic has affected us all in different ways and its effects are far reaching across economies and consumer habits. Here at Whitespark, we love local businesses and strive to create useful free resources for small businesses owners and marketers on this blog. We know this has been a challenging year for you, your families, and your business. We wish you and yours a happy holiday season! Adapting Your Holiday Sales Strategy for COVID-19 According to Google’s latest consumer trend report, half of U.S. shoppers say the pandemic will affect how they’ll shop for the holidays this year. Shopping locally is more important than ever – but everyone’s looking for a deal. What’s a small business to do? We’ve created a ne...