Saturday, September 25Digital Marketing Journals

Bots v/s live chat | What does your business need? | by Engati | Jun, 2021


Engati

If you’re reading this, chances are that you’ve decided to engage your customers more effectively. But you’re confused. Chatbots and live chat both seem like they could help you. But you want to give your customers what they deserve — the very best option.

Allow us to help you with that.

We’re going to walk you through both of these options and then help you pick the perfect solution for your business.

Are you ready? Let’s get started!‍

They have the capability to handle around 80% of our inbound customer queries and eliminate wait times. To make it even better, a single chatbot can engage your customers around the world in multiple languages.

Benefits of chatbots (Source: AI Multiple)

It spares your customers the immense frustration of waiting on hold, or worse, navigating through an IVR.

Why customers like live chat (Source: Econsultancy)

Now that you know what makes chatbots and live chat so different from each other, let’s get into the benefits that each of them has to offer.

1. 24/7 support

That means that your customers always get an instant response and don’t have to sit and wonder whether you’re concerned about them at all.‍

2. Reduced costs

We could argue that high-quality support is more of an investment than an expense. We could show you how treating your customers right and taking care of them keeps them coming back to your business. We could even elaborate on how fantastic experiences make your customers tell everyone in their network about you.

Instead, we are telling you that you could create these amazing experiences and increase your customer lifetime value while lowering your support costs.

And yes, you can do that with chatbots.

You don’t need human agents to waste their time on all the repetitive queries that flow in. It’s a waste of their time and your money.

Reports have shown that engaging intelligent chatbots can cut your support costs by as much as 29%.‍

1. How Conversational AI can Automate Customer Service

2. Automated vs Live Chats: What will the Future of Customer Service Look Like?

3. Chatbots As Medical Assistants In COVID-19 Pandemic

4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

3. Personalization

4. Speed and accuracy

Explore this article to understand chatbots and their benefits in detail.‍

1.Real-time responses to the most complex queries

Live chat empowers you to answer these questions without any delays, minimizing customer frustration.‍

2. The personal touch

That allows you to develop real connections with your customers and get to know them better.‍

3. Increased trust

And when your live chat system is integrated with your CRM, your agents will be able to support and guide them more effectively. Your customers will start seeing your agents as trusted advisors.‍

4. Convenience

It’s more convenient for your agents too. With a one-view inbox, they no longer need to hop across multiple chat channels to engage with your customers.‍

One-View inbox

If you’d like an in-depth breakdown of the benefits of live chat, check this out!‍

What’s going to prove more advantageous to you — automation or the personal touch?

Cognizant has reported that 69% of their survey respondents prefer chatbots due to their instant replies. Forrester’s research shows that 44% of customers believe that live chat is the best feature an e-commerce website can have.

At this point, the real question is, ‘Do you really need to choose just one?’ What if you could have a solution that offers both in a single, unified module?

That’s where Engati comes into the picture.

Chatbots and live chat

You get the speed that chatbots offer, along with the personal, human element that live chat brings to the table. All that, in one solution. And you don’t even need to set them up separately. Your agents can be onboarded while you’re setting up your chatbot.

It even allows your live agents to take over conversations from your bot with ease. And if your agents happen to be unavailable, your bots can take over from them.

After a live chat session, you can even use a bot to effortlessly collect feedback about the conversation.

Collect feedback after the conversation

Live chat’s main advantage lies in the fact that it empowers you to answer your customers’ most complex questions without delays.

But the good thing is that you don’t need to choose just one. You can get both, in a single solution.

A combined solution like the Engati platform allows you to seamlessly switch between bots and live chat. It empowers you to give your customers instant responses, while also engaging them in real, human conversations!

Explore Engati’s unified chatbot and live chat solution today!

Leave a Reply