Thursday, March 12Digital Marketing Journals

Online Marketing

Subscriber Search Is Now Up To 12x Faster
6Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, Updates

Subscriber Search Is Now Up To 12x Faster

By Sean Tinney March 3, 2026 Subscriber search and management just got a major upgrade. Searches are up to 12x faster, profiles show more of what you need to act on, and you can share what you find with your team in one click. Find Subscribers Faster Infinite scroll lets you move through your entire list in one continuous view. Tag, review, or update contacts without losing your place. Keyboard navigation means you can arrow through profiles, review, move on, and come back without leaving your search results. Searchable segments show matching results as you type, even if you have hundreds saved. See More on Subscribers Activity filtering gives you a focused view of any subscriber’s history. Filter by opens, clicks, sent messages, subscript...
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Marketing experiments every growth team should run
26Feb By Kayla Schilthuis-IhrigNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Experiments, Online Marketing

Marketing experiments every growth team should run

Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed. Creating new marketing strategies is foundational to marketing, helping brands reach new customers and gather data that helps facilitate smarter business decisions. (more…)
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How to Use ChatGPT to Write Better Emails (Without Copy-Pasting)
18Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

How to Use ChatGPT to Write Better Emails (Without Copy-Pasting)

By Sean Tinney January 26, 2026 Drafting emails takes time. You write. You rewrite. You second-guess your subject line. What if ChatGPT could handle the drafting for you? ChatGPT can analyze your best campaigns and write new emails that match with AWeber’s MCP. It saves drafts directly to an AWeber account. No tab-switching. No copy-pasting. Why This Works Most people write emails, then hope they perform. AWeber MCP does the opposite. ChatGPT looks at your top campaigns—highest opens, most clicks—and uses those patterns for new emails. You get emails that sound like you and match what your audience responds to. Written in minutes, not hours. How to Use ChatGPT to Write Emails 1. Tell ChatGPT what you need Be specific. The clearer your prompt...
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How to audit your content for AI search engines
10Feb By Stephanie TrovatoNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, SEO

How to audit your content for AI search engines

An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand appears across ChatGPT, Gemini, Perplexity, and Bing Copilot, and identifies gaps in the facts, descriptions, and links these systems rely on. In contrast, a traditional SEO audit focuses on website rankings and technical health in classic search engines. (more…)
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How Joy Dakinisun Launched Her New Website with Email Marketing Ready from Day One
2Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

How Joy Dakinisun Launched Her New Website with Email Marketing Ready from Day One

By Sean Tinney January 29, 2026 Meet Joy Dakinisun – business coach Joy Dakinisun, an online business coach, was getting ready to launch her new website quantumleapwithjoy.com. Most of her energy was focused on getting the design right, refining her messaging, and making sure everything reflected her brand. She knew email marketing would help her capture subscribers from day one. But between finalizing her website, serving clients, and creating content, actually setting it up kept getting pushed to the bottom of her to-do list. She kept telling herself she’d set it up after launch. But deep down, she knew launching without email meant missing critical opportunities. No immediate value for new visitors. No way to book calls or get support. No foundation for turning inte...
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How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)
25Jan By Mandy BrayNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)

HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on the right metrics. (more…)
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How a Busy Candle Maker Doubled Her Email List Without Learning Email Marketing
17Jan By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How a Busy Candle Maker Doubled Her Email List Without Learning Email Marketing

By Sean Tinney January 14, 2026 💼 Meet Melissa Williams of Pea Pod Country When you’re making and selling candles and wax melts, your time goes into what you do best—pouring, scenting, and creating products your customers love. For Melissa Williams, founder of Pea Pod Country, most of her business hours are spent in production mode, crafting the candles and wax melts that keep her customers coming back. She knew email marketing would help her business grow. But between production, fulfillment, and running her business alongside full-time commitments, actually setting it up kept getting pushed to tomorrow. 😫 Challenge: Not Enough Time for Email Marketing For Melissa, the biggest challenge was finding the time to do email marketing. “As a maker...
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AI search visibility: The playbook for marketers
9Jan By Alex SventeckisNo Comments
AI Engine Optimization, Digital Marketing, digital mkt, Internet marketing, Online Marketing

AI search visibility: The playbook for marketers

AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity. Unlike traditional SEO, which tracks ranking positions and blue links, AI visibility measures how often your brand is mentioned, how your owned content is cited, and how those mentions are framed in model responses. (more…)
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Why The Sales Team Hates Your Leads (And How To Fix It)
1Jan By Kevin BarberNo Comments
B2BMarketing, Blog, Brand Awareness, Collaboration, CustomerRetention. CustomerReviews, Digital Marketing, digital mkt, email outreach, GrowthMarketing, Internet marketing, LeadGeneration, Marketing, Online Marketing, sales

Why The Sales Team Hates Your Leads (And How To Fix It)

You ask the head of marketing how the team is doing and get a giant thumbs up. 👍 “Our MQLs are up!” “Website conversion rates are at an all-time high!” “Email click rates have never been this good!” But when you ask the head of sales the same question, you get the response that echoes across sales desks worldwide — the leads from marketing suck.  If you’re in this boat, you’re not alone. The issue of “leads from marketing suck” is a common situation in most organizations. In a HubSpot survey, only 9.1% of salespeople said leads they received from marketing were of very high quality. Why do sales teams hate marketing-generated leads? And how can marketers help their sales peers fall in love with their leads?  Let’s dive into the answers to these questions. Then,...
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Run Your Email Marketing From ChatGPT and Claude
24Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Run Your Email Marketing From ChatGPT and Claude

By Sean Tinney December 17, 2025 What if you could run your entire email marketing operation from ChatGPT or Claude? AWeber connects directly to ChatGPT and Claude. Link your account once. Then manage everything conversationally. Write campaigns, analyze performance, manage subscribers, create forms—without switching tools. 👉 Join the AWeber MCP Beta What You Can Do With AWeber MCP 📊 Understand what’s driving your results Do you know your data is telling you something, but you’re not sure what? Ask ChatGPT or Claude to analyze your campaigns: “Which of my last 10 emails got the highest engagement? What did they have in common?” “My open rates dropped this month. What might be causing it?” “Compare my urgency-focused subject lines to m...
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AI-powered email content suggestions that actually convert leads
16Dec By Cassie Wilson ClarkNo Comments
ai-hidden, artificial intelligence, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

AI-powered email content suggestions that actually convert leads

AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data, predict engagement, and generate personalized content that converts. (more…)
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The Ultimate Guide to Digital Marketing in 2025: Predictions from Our Elite Coaches
8Dec By Kevin KramerNo Comments
Blog, Convert More Clients, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Grow Your Practice, Internet marketing, marketing business, marketing strategies, Marketing Strategy, Online Marketing, Serve More Clients

The Ultimate Guide to Digital Marketing in 2025: Predictions from Our Elite Coaches

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. It’s a world full of shiny new tools, AI-driven tactics, and the latest buzzwords—but succeeding in this ever-changing environment requires more than just chasing trends. True success comes from having a clear, adaptable strategy that aligns with your goals. That’s why we’ve tapped into the expertise of our Elite Marketing Program coaches. These are not just industry experts; they’re leaders who have guided countless businesses to real, measurable results. Learn more about their work and explore their expertise: Their insights offer not just predictions but actionable strategies for navigating the challenges and opportunities of 2025. This isn’t about jumping on the next bandwagon. ...
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How to Make Your Emails Look Professional in Under 2 Minutes
30Nov By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

How to Make Your Emails Look Professional in Under 2 Minutes

By Sean Tinney November 25, 2025 Your email content might be excellent, but if the formatting looks thrown together, subscribers notice. Mismatched fonts, inconsistent button colors, and random link styling make your business look disorganized even when everything else is professional. The problem isn’t your design skills. It’s that most email platforms make you format every element individually. Change your button color? Click through every single button. Update your headline font? Go through every heading one by one. By the time you’re done, you’ve spent 15 minutes on formatting instead of strategy. Here’s the better approach: centralized style controls that let you set formatting once and apply it everywhere. Theme Settings: Format Once, Apply Everywhere In AWebe...
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Connect Facebook Lead Ads to Your Email List in 5 Minutes (No Zapier Required)
6Nov By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Connect Facebook Lead Ads to Your Email List in 5 Minutes (No Zapier Required)

By Sean Tinney November 3, 2025 Your Facebook lead just filled out your form. How long until they get your first email? If the answer is “hours” or “when I download the CSV tomorrow,” you’re losing conversions. Speed matters—leads who receive immediate follow-up convert at dramatically higher rates than those who wait. The manual process—downloading CSVs from Facebook Ads Manager, importing to your email platform, triggering your sequence—creates delays that kill conversions. Every hour between signup and first email drops your conversion likelihood. AWeber’s direct Facebook Lead Ads integration eliminates that delay. Connect once, create automation rules that route leads from specific campaigns to specific email sequences, and your Facebook lead ads email notification...
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10 best email marketing tools for event planning businesses in 2025
29Oct By juthompson@hubspot.com (Justina Thompson)No Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

10 best email marketing tools for event planning businesses in 2025

Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them over time. The challenge? CRM needs in the event-planning industry are uniquely demanding. Event-planning businesses must juggle multiple stakeholders (clients, vendors, attendees, and sponsors), shifting timelines, varied event formats (virtual, hybrid, and live), and the need to both scale and personalize communications — all at once. (more…)
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What Are the Best Ways to Improve Email Performance for Small Businesses?
19Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

What Are the Best Ways to Improve Email Performance for Small Businesses?

By Sean Tinney September 17, 2025 Every day, small businesses send thousands of emails that get ignored, deleted, or lost in spam folders. Meanwhile, other businesses in the same industries are turning their email lists into revenue-generating machines that bring in customers while they sleep. The difference isn’t luck, big budgets, or fancy marketing teams—it’s strategy. Yet 73% of small and medium businesses surveyed lacked confidence in their marketing strategies, missing out on email’s massive potential for driving engagement and revenue. If you’re running a small business and want to maximize your email marketing results without spending a fortune or hiring a marketing team, you’re in the right place. This guide reveals the most effective strategies to boost your ema...
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Does Email Marketing Still Work in 2025? (The Surprising Truth About ROI)
26Aug By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Does Email Marketing Still Work in 2025? (The Surprising Truth About ROI)

By Sean Tinney August 22, 2025 Here’s what happened when ecommerce platform Sellvia implemented automated email workflows: they now generate $370,000+ per month from their email campaigns alone. Even more impressive? They’ve recovered over 2.1 million lost transactions and re-engaged 120,000+ inactive customers—all on autopilot. If you’re questioning whether email marketing still works in today’s crowded digital landscape, you’re asking the right question. With TikTok ads, Instagram reels, and countless other “shiny new” marketing tactics competing for attention, it’s natural to wonder if email has lost its edge. The reality? Email marketing isn’t just surviving—it’s thriving in ways that might surprise you. Why Email Marketing Still Dominates in 2025 The Numbers Do...
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The easy formula to calculate true CAC across all your marketing channels
18Aug By ttaylor@hubspot.com (Tristen Taylor)No Comments
Business Calculators, Digital Marketing, digital mkt, Internet marketing, Online Marketing

The easy formula to calculate true CAC across all your marketing channels

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture leads to misallocated budgets, unrealistic growth projections, and investor presentations that don't hold up under scrutiny. (more…)
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15 Essential types of marketing emails for higher engagement and revenue
9Jul By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, Internet marketing, Learn, Online Marketing

15 Essential types of marketing emails for higher engagement and revenue

By Kelly Forst July 1, 2025 Email marketing remains one of the most effective digital marketing channels, with an average ROI of $42 for every $1 spent. You’ve heard the advice — send personalized, targeted emails, welcome subscribers to your list, recognize customer milestones and celebrations, and so on. But did you know there are different types of emails to help you do each of those things? Email marketing encompasses 15 distinct email types, each serving specific purposes in the customer journey from awareness to retention. You don’t have to use all of them, but let this comprehensive guide help you find the best way to reach your audience. Quick Reference: 15 Essential Marketing Email Types Conversion-Focused Emails Transactional emails – Order confirmatio...
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How I localized AI-generated emails for international markets without losing the human touch
1Jul By Aarshiya KhandelwalNo Comments
ai-hidden, artificial intelligence, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How I localized AI-generated emails for international markets without losing the human touch

Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This wasn’t my first time navigating global nuance. With an MBA in International Business and experience working on a global consulting project in Portugal, I’d already seen how messages land differently depending on culture, tone, and language. But this was my first time applying that lens to AI content generation in my MarTech AI role at HubSpot — and it was more complex than expected. We already had an AI-generated email prompt that worked well in English—conversational, friendly, and context-aware. The challenge? Making it work in Spanish and French without sounding robotic, clumsy, or culturally off-base. Sounds easy. It wasn’t. The Hidde...
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Event-Based Email Automation: How to Engage Your Audience at Exactly the Right Moment
15Jun By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Event-Based Email Automation: How to Engage Your Audience at Exactly the Right Moment

By Sean Tinney June 12, 2025 Every time someone clicks away from your store, chances are high you’ll never see them again—unless you act in seconds. Event-based email automation flips the script, sending tailored messages the instant a subscriber takes action (or inaction), so you recover lost sales and keep engagement soaring. In today’s inbox-crowded world, timing isn’t just everything—it’s the only thing. By aligning your campaigns with real user behaviors—like browsing products, downloading resources, or leaving items in a cart—you’ll deliver the right message to the right person at precisely the moment they’re most receptive. No more generic blasts. No more missed opportunities. In this guide, you’ll discover exactly how event-based email automation works, why it out...
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Are blogs dead? I asked 10 marketing experts
7Jun By mbretous@hubspot.com (Martina Bretous)No Comments
Blogging, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

Are blogs dead? I asked 10 marketing experts

Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?” It's a fair question. After all, platforms evolve and audience habits shift. But the idea that blogs are irrelevant today? That’s a myth I was eager to investigate. To get a clear answer, I turned to marketers across SEO, content, and digital strategy to find out whether blogging is still worth the investment. Here's what they said. Table of Contents Are blogs dead? According to marketers, not even close. Blogs aren’t just alive — they’re evolving. According to HubSpot’s 2025 State of Blogging report, half of marketers say they saw better ROI from blogging in 2024 than the year before. And nearly half plan to invest ev...
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How to Start a Newsletter: A Step-by-Step Guide for Beginners
22May By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Start a Newsletter: A Step-by-Step Guide for Beginners

By Sean Tinney May 22, 2025 Ever felt like your great ideas, business updates, or stories vanish into the social media void? Imagine reaching your audience directly, with no algorithms dialing down your message. That’s the power of starting a newsletter. Whether you’re looking to build a community, drive sales, or simply share your passion, a newsletter is your most dependable digital megaphone. If you’re wondering how to start a newsletter, the process is easier (and more affordable) than you might think. You can start a newsletter for free, learn the steps in under 10 minutes, and launch even if you have zero technical experience. Here’s everything you need to know to get started today—including the essential tools, best practices, and real-world advice to grow your subscriber ...
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The best social media platforms for video content in 2025 [consumer data]
14May By Hyacinth EmpinadoNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, social media marketing, video marketing

The best social media platforms for video content in 2025 [consumer data]

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, and I bet you’ll run into a short-form video as you scroll through your feed. With TikTok’s future uncertain, many social media platforms are trying to capture more of their audience and debuting features to support vertical videos. YouTube, Instagram, and even LinkedIn are now constantly pushing out updates to elevate video content. “Everyone wants to be like TikTok and they‘re saying, ‘Let’s take a gamble here,’” says Brian Alves, founder of Marketing Nerds. Before we explore the vast video options marketers have at their disposal, let's dive into the importance of social media videos, where consumers are watching them, and other important f...
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NEW: Grow Your List with AWeber’s Direct Facebook Lead Ads Integration
4Apr By Jesse KennedyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

NEW: Grow Your List with AWeber’s Direct Facebook Lead Ads Integration

By Jesse Kennedy March 20, 2025 Finding new customers is one of the biggest challenges for small business owners. Facebook Lead Ads are a great way to reach new audiences, but the real work begins after capturing a lead. Without a streamlined way to follow up, those valuable leads can quickly go cold. That’s where AWeber’s new direct Facebook Lead Ads integration comes in. Now, instead of manually downloading and uploading leads or relying on expensive third-party tools, you can seamlessly sync your Facebook leads directly into your AWeber email list, saving time, reducing errors, and increasing conversions.  >> Integrate Facebook Leads Ads with AWeber now Here’s how this new feature helps small businesses grow and engage their audience more efficiently than ever...
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Succession Planning — the Best Way to Ensure Your Company’s Future
3Mar By Katrina KirschNo Comments
Digital Marketing, digital mkt, Internet marketing, leadership, Online Marketing

Succession Planning — the Best Way to Ensure Your Company’s Future

If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession plan for the next generation of business leaders. I’ve personally worked at companies that took succession planning seriously, and those that didn’t, and the difference was stark. According to this 2023 report, “three years is the critical tipping point when valuable leaders consider whether they should look for their next opportunity internally or externally.” I’ve felt this in my own professional experience. If there’s no plan for me to move up internally at a company after working for three years, I’m left feeling undervalued and looking for other opportunities. Developing a succession plan can set your company up for smooth transitions when leaders resign o...
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Introducing Email Automation with Version Control
22Jan By Jesse KennedyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Introducing Email Automation with Version Control

By Jesse Kennedy January 15, 2025 Managing automations has never been easier or more intuitive. The latest updates to the Campaign Builder give you the flexibility, control, and peace of mind to test, refine, and perfect your email automations without disrupting live workflows. Whether you’re making small tweaks or experimenting with bold new strategies, automations with version control ensures you’re in the driver’s seat, every step of the way. From streamlined editing to auto-saving your work, these enhancements were designed to eliminate the stress of managing automations and give you more time to focus on what really matters, connecting with your audience. Here’s a closer look at how these updates can transform your email marketing experience. Freedom to Experiment wi...
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Content Marketing Team Dynamics That Deliver Results
21Dec By Sharath ByloliNo Comments
Content Planning, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Content Marketing Team Dynamics That Deliver Results

As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation of what a content marketing team achieves for the organization at large. The natural assumption about content marketing teams is that we write a bunch of blogs with some SEO guidelines or create some witty social media posts, and voila, the job is done! As an insider, I have seen firsthand that a solid content marketing team does much more than this. Content is the driver of discoverability for a company, and a solid content marketing team will help you achieve that. The fact that 45% of marketing and media leaders plan to increase their conte...
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21 Brand Style Guide Examples I Love (for Visual Inspiration)
23Aug By kcook@hubspot.com (Karla Hesterberg)No Comments
branding, Digital Marketing, digital mkt, Internet marketing, Online Marketing

21 Brand Style Guide Examples I Love (for Visual Inspiration)

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable. All of this is possible when each member of your team adheres to a cohesive brand style guide. So, what is a brand style guide? In this article, I'll go over the elements of a style guide and share some amazing examples of them in action to help inspire your next branding project or website redesign. Table of Contents What are ...
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Email automation best practices for highly engaging campaigns
7Aug By James WestfieldNo Comments
automation, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Email automation best practices for highly engaging campaigns

By James Westfield July 25, 2024 Creating an automated email campaign can seem daunting. You have to consider multiple factors that can make or break your conversions. At the same time, you have to do this while balancing your customers’ needs. Then there’s the need to ensure your automated email series addresses every stage of the buyer’s journey. To make the process easier, we’ve put together this guide. Follow these email automation workflow best practices for optimal results.: 6 email automation best practices to follow Ready to jump on the email automation bandwagon? Follow these six email automation best practices to reach your subscribers with the right emails at the right time: 1. Set goals and map your automated workflow  Setting up an automated email wo...
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Navigating the Video Marketing Maze: Short-Form vs. Long-Form
22Jul By Guarav SharmaNo Comments
audience engagement, Blog, Brand Awareness, Brand Strategy, Consumer behavior, content, content creation, content marketing, Content Marketing Resources, Content Strategy, Digital Marketing, digital mkt, engagement, Influencer Marketing, Internet marketing, long-form, marketing campaign, marketing tips, Online Marketing, online presence, SEO, SEO optimization, short-form, Small Business, social media, social media marketing, video content, video marketing, video strategy

Navigating the Video Marketing Maze: Short-Form vs. Long-Form

Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos, there is no one-size-fits-all answer about the ideal video length. However, this should not deter you from creating an effective video strategy. In 2023, people watched an average of 17 videos per day, highlighting the influence of video content in today’s digital landscape. Both short-form and long-form videos offer unique advantages and come with their set of challenges. Join me as I uncover the benefits and limitations of each video format to help you make informed marketing decisions. What are Short-Form Videos? Short videos typically range from 30 seconds to less than 10 minutes long. T...
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15 Landing page best practices to get more conversions
14Jul By Sean TinneyNo Comments
best practices, Digital Marketing, digital mkt, email outreach, Internet marketing, landing page beginners, landing page builder, Learn, Online Marketing

15 Landing page best practices to get more conversions

By Sean Tinney July 9, 2024 You sit down at your desk fired up and ready to create a killer landing page. No doubt, this page is the thing that will make your email list sprout faster than flowers in May. You stare at a blank canvas, willing the words flow through your keyboard. But all you see is a blank screen. You know a landing page can be a powerful marketing tool, but getting started from scratch can feel daunting.  Thankfully, having some tried-and-true landing page best practices to follow will help you overcome the blank screen to create a landing page that converts visitors to subscribers without hesitation. Read on for 15 tips, tricks and landing page best practices to help you create a high-converting landing page. 1 – Write a benefit-focused headl...
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How Tagging Strategies Transform Marketing Campaigns
28Jun By Guarav SharmaNo Comments
analytics, Blog, branding, Content categorization, Content discoverability, Customer segmentation, data-driven marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Hashtag tracking, Influencer Marketing, Internet marketing, Marketing Campaigns, Online Marketing, personal branding, personalization, SEO, Social Media Engagement, Tagging strategy

How Tagging Strategies Transform Marketing Campaigns

As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task.  That’s where strategies like tagging come in.  It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise and reach the right audience. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign.  Let’s get to it.  How Brands Use a Tagging Strategy Tagging involves using keywords or labels to categorize and organize content, products, or customer data. You attach tags to specific items or information to make searching, sorting, and analyzing data easier.  There are various type...
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10 easy steps to creating an online course to sell
20Jun By Pam NeelyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, sell online

10 easy steps to creating an online course to sell

By Pam Neely June 19, 2024 More than half of all aspiring creators want to go into content creation. That’s more than those hoping to sell products and services. Consider that alongside the fact that most people prefer educational content to entertainment content. One of the most popular forms of sellable educational content is the online course. A key reason for this is how easy it can be to create one. But don’t you need a huge following to sell a course? Not necessarily. In 2021, about 62% of online students were taking courses created by people with fewer than 10,000 social media followers.   You may not need a huge audience to have a successful course, but you need to get a few things right. Today, we’re going to share exactly how to create an online course to sel...
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Profit More, Work Less: 4 Steps to Niching Down For Your Agency
4Jun By AJ CassataNo Comments
Agency, agency growth, Analytics & Data, Blog, Business development, business strategy, client acquisition, Digital Marketing, digital mkt, Grow Your Practice, Growth Marketing Resources, Internet marketing, Marketing Strategy, Niche Marketing, niche specialization, Online Marketing, Optimization & Testing, scaling business

Profit More, Work Less: 4 Steps to Niching Down For Your Agency

Ever wonder what the most successful agencies did differently than everyone else? Was it luck, skill, hard work, the industry they chose, or something else? Through my consulting work at Revenue Boost, I’ve worked with and taught over 400+ agencies how to scale their business. From this, I’ve seen consistent patterns & traits in the ones who grow effortlessly… Versus the ones who stay stuck for years – no matter how hard they work. One key difference in approach stuck out to me. I’ll illustrate what this one difference was with a story. Once upon a time… Two marketers graduated from business school with big plans to start their own agency.  Ready to conquer the world, they started cold calling, cold emailing, and doing everything under the sun to get clients....
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Grow your email list quickly: 43 strategies to add high-quality subscribers
27May By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, list building, Online Marketing

Grow your email list quickly: 43 strategies to add high-quality subscribers

By Rhonda Bradley May 24, 2024 Have you hit a speed bump when it comes to growing your email list? If you want to quickly grow your list without compromising its quality,  this guide is for you. There are countless ways to add new people to your email list. However, effective email marketing means building a list of subscribers who will open, read, and engage with your emails. When you’re looking to grow fast,  it’s easy to lose sight of aiming for quality subscribers. We’ve got you covered. This guide shows you 43 strategies to help you rapidly grow your email list without compromising on the quality of your subscribers. Let’s jump in. 8 Multi-channel strategies to add subscribers to your email list fast Here are eight strategies to help you grow you...
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How to Write a Great One [+ Free Generator]
19May By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments
Digital Marketing, digital mkt, Email Inbox Tips, email outreach, Internet marketing, Online Marketing

How to Write a Great One [+ Free Generator]

I send out dozens of emails every day. Like a letter, each ends with a handy email signature that shares a bit more information about the work that I do. It’s a little note that allows me to market myself. With over 300 billion emails sent and received daily worldwide, your email signature serves 300 billion opportunities to get that extra marketing boost. (more…)
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Foundations of Agency Success: Simplifying Operations for Growth
11May By Alyson Caffrey CaffreyNo Comments
Agency management, Blog, branding, Business Growth, Digital agency operations, Digital Marketing, digital mkt, Efficiency strategies, Email Marketing, Internet marketing, Online Marketing, Operational excellence, Predictable growth, Process optimization, SEO, Simplified systems, Streamlining processes, Team performance

Foundations of Agency Success: Simplifying Operations for Growth

Why do we read books like Traction, Scaling Up, and the E-Myth and still struggle with implementing systems, defining processes, and training people in our agency? Those are incredibly comprehensive methodologies. And yet digital agencies still suffer from feast or famine months, inconsistent results and timelines on projects, quality control, revisions, and much more. It’s not because they aren’t excellent at what they do. I t’s not because there isn’t value in their service. It’s often because they haven’t defined the three most important elements of delivery: the how, the when, and the why.  Complicating our operations early on can lead to a ton of failure in implementing them. Business owners overcomplicate their own processes, hesitate to write things down, and then there’s a...
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The 8 best ways to promote affiliate links in 2024
3May By Phil NorrisNo Comments
affiliate marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The 8 best ways to promote affiliate links in 2024

By Phil Norris May 2, 2024 Affiliate marketing has grown from a niche pursuit into one of the most popular ways for content creators to monetize their online audience. Indeed, one in three publishers say affiliate marketing is in their top three revenue sources, while one in 10 say it’s their #1 revenue stream. But you’re not going to make any money as an affiliate if you can’t find an effective way to get your affiliate links in front of as many people as possible. So what’s the best way to promote affiliate links? To answer that question, we’re going to round up eight of our favorite promotional strategies, each backed by real-world examples from successful affiliate publishers. Let’s get into it… How affiliate links work Before we start discussing where to ...
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How Standardizing Your Sales Process Boosts Overall Conversion
17Apr By Frank CowellNo Comments
Blog, Boost Conversions, Business development, Business differentiation, Business Growth, Contract negotiation, Conversion Optimization, customer acquisition, Digital Marketing, digital mkt, Growth Marketing Resources, Internet marketing, Lead qualification, management, Marketing Management, Marketing Strategy, Negotiation tactics, Online Marketing, Presentation skills, Sales pipeline management, Sales process, sales strategy, Sales team management, sales techniques, Sales training, Stakeholder engagement, Systematic approach, Value proposition

How Standardizing Your Sales Process Boosts Overall Conversion

Let’s face it—it does no good to build a funnel and spend zero time optimizing for conversion. That’s a no-brainer, right? But, how many of you are working closely with your head of sales to ensure that the opportunities you help generate actually convert into paying clients? Ultimately, if you want to be seen as a successful marketer, you’re going to have to show that marketing is driving sales. Now, the challenge is that in today’s commoditized world, sales teams often struggle to stand out from the crowd. As a result, closed won rates plummet, and organizations find it challenging to demonstrate to prospects how their total value proposition is the clear winner against all of the other competitors. To make matters worse, many organizations rely on “super hero” sales people or e...
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How to increase brand awareness on social media
15Apr By Rhonda BradleyNo Comments
Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

How to increase brand awareness on social media

By Rhonda Bradley April 11, 2024 Social media brand awareness can deliver huge advantages to businesses.  A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. With the right approach, all those benefits can translate to big profits and a healthy ROI for your business. But in a world where nearly 5 billion people upload 2 billion photographs and videos to social media daily, finding a way to stand out can be challenging. Fortunately, you don’t have to wonder how to get noticed on social media because we’ve got answers for you in the guide below. I reached out to several industry experts who shared first-hand experience and creative tips for building brand awarenes...
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5 Psychological Tactics to Write Better Emails
14Apr By Phill AgnewNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

5 Psychological Tactics to Write Better Emails

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at the White House. You’ll learn how I doubled my 5 star reviews with one email, and why one strange email from Barack Obama broke all records for donations. 5 Psychological Tactics to Write Better Emails Imagine writing an email that’s so effective it lands you a job at the White House. Well, that’s what happened to Maya Shankar, a PhD cognitive neuroscientist. In 2014, the Department of Veterans Affairs asked her to help increase signups in their veteran benefit scheme. Maya ...
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2 Ways to Take Back the Power in Your Business: Part 2
12Apr By Christene MarieNo Comments
Blog, Bottom line, Business control, business strategy, Competition, content marketing, Customer relations, Digital Marketing, digital mkt, ecommerce, Entrepreneur Interviews, entrepreneurship, goal setting, Internet marketing, leadership, Marketing, Marketing Agencies, Marketing Management, Online Marketing, Self-awareness, SEO, Social, social media, social media marketing

2 Ways to Take Back the Power in Your Business: Part 2

Before we dive into the second way to assume power in your business, let’s revisit Part 1.  Who informs your marketing strategy?  YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below?  Competitors: Their advertising and digital presence and seemingly never-ending budgets consume the landscape. Colleagues: Their tried-and-true proven tactics or lessons learned. Customers: Their calls, requests, and ideas.  Considering any of the above is not bad, in fact, it can be very wise! However, listening quickly becomes devastating if it lends to their running our business or marketing department.  It’s time we move from defense to offense, sitting in the driver’s seat rather than allowing any of the 3 Cs ...
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Interactive Posts: Steal these ideas and say goodbye to boring social media
10Apr By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

Interactive Posts: Steal these ideas and say goodbye to boring social media

By Rhonda Bradley April 9, 2024 Have you ever dreamed about waking up to discover that your brand’s social media page went viral overnight? Or that, within a few months, you were able to build a highly engaged audience that feels like a real community?Social media success happens on different timelines, but there’s one thing you can count on: Interactive content is one of the most reliable ways to get there. Whether you’re looking to expand reach and awareness, grow your audience, or drive traffic and conversions, engagement is the key to making it happen on social media.  Keep reading for creative and popular ideas on how to create interactive content for your brand. You’ll find ideas and suggestions, plus insights, stories, and tips from people with first-hand experie...
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60 Remote Work Stats to Know in 2024
9Apr By pbump@hubspot.com (Pamela Bump)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Office Culture, Online Marketing, remote-work

60 Remote Work Stats to Know in 2024

My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work. We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy. (more…)
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12 Facebook Ad Metrics Worth Your Attention
7Apr By DigitalMarketerNo Comments
Advertising Metrics, Analytics & Data, Blog, Business Metrics, Campaign Optimization, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, facebook, Facebook Ads, Internet marketing, Marketing Analytics, Marketing Strategy, Online Marketing, paid advertising, ROI Measurement, social media, social media advertising

12 Facebook Ad Metrics Worth Your Attention

Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics. Every day, my team at MeasurementMarketing.io answers dozens of questions from business owners and agencies about this topic. I read somewhere that metric X is important but is that true? Why would I even track metric Y? Can I really ignore metric Z?  These kinds of questions are important, but they are often asked at the wrong moment.  The key to understanding which Facebook Ad metr...
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17 Powerful strategies to increase click-through rate in email marketing
6Apr By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase clicks, Internet marketing, Learn, Online Marketing

17 Powerful strategies to increase click-through rate in email marketing

By Sean Tinney April 4, 2024 Are you frustrated with crafting what you think is the perfect email, only to see it fall short when it comes to getting clicks? You’re not alone.  Picture this: You’ve nailed the subject line, you’ve hooked your readers with enticing content, and you’ve hit send with high hopes. But then, crickets. Your open rate looks good, but where are the clicks?If you’ve ever found yourself scratching your head over this conundrum, you’re in the right place. We’re going to dive deep into the world of email marketing to uncover the secrets to boosting your click-through rate.  Get ready to learn how to turn those opened emails into action-packed click-throughs that drive results. How to improve email click through rates 1. Stick to one main call to a...
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17 of the most common email marketing mistakes to avoid
3Apr By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

17 of the most common email marketing mistakes to avoid

By Sean Tinney April 2, 2024 We’ve all messed up with email marketing at some point. You hit send, and then that sinking feeling hits you. You’ve goofed up, and now it’s out there for everyone to see. It’s like sending a message in a bottle into the vast sea of the internet, and you can’t reel it back in. Some email marketing mistakes are obvious and can undo all the hard work you’ve poured into your campaign. But there are other blunders that are equally damaging, yet you might not have even realized you were making them. You might be oblivious to some of the mistakes you’ve made until it’s too late.And when those mistakes get sent out to thousands of people in an instant, the fallout can be huge. Knowing what email marketing mistakes to watch out for, can help you avoid ...
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Unlocking Hidden Revenue: The Inbox Retargeting Methodology
30Mar By Justin RondeauNo Comments
agency growth, Blog, Conversion Optimization, Digital Marketing, digital mkt, email, email list, Email Marketing, Email Marketing Resources, email outreach, email retargeting, inbox, Internet marketing, Lead Generation, marketing automation, Online Advertising, Online Marketing, PPC, retargeting, Retargeting Tactics, Revenue Generation

Unlocking Hidden Revenue: The Inbox Retargeting Methodology

Page conversion rates have ALWAYS been a problem. The simple fact is most people don’t convert even on the most optimized pages.  What’s why traditional retargeting on ad networks has been so dang powerful. While retargeted leads come cheap, they still aren’t free. Worse, you’re back competing against your competition in the ol’ ad auction system.  For the last 6 years, I’ve been using a tactic called Inbox Retargeting to identify who lands on my key pages and directly reach out to them in their inbox.  No more ads. No more auctions. Just a targeted contact that showed they were interested, but didn’t quite take the leap yet.  Before I dive into the “What’s” and “How’s”, this tactic can only be used in the good ol’ US of A. If you aren’t in the states or don’t have clients in t...
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How to be a successful affiliate marketer: Growth strategies & tips
29Mar By Phil NorrisNo Comments
affiliate marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, PPC

How to be a successful affiliate marketer: Growth strategies & tips

By Phil Norris March 28, 2024 Did you know the average affiliate marketer makes just over $8,000 a month? Not bad for a job that lets you work anywhere, set your own hours, and earn passive income.But, as always, there’s a catch: That figure is massively skewed by affiliate marketers with 10+ years of experience, who bring in an average monthly income of $44,000+. Meanwhile, if you’re in your first year of affiliate marketing, you can expect a slightly more humble return of $636 a month. Which probably won’t even cover your bills, let alone fast-track you toward a life of luxury. Still, if you can get through those tricky first two years, the rewards are there for the taking. And we can help you get there by sharing our top tips on how to be a successful affiliate...
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2 Ways to Take Back the Power in Your Business: Part 1
26Mar By Christene MarieNo Comments
Blog, Bottom line, Business control, business strategy, Competition, content marketing, Customer relations, Digital Marketing, digital mkt, ecommerce, email outreach, Entrepreneur Interviews, entrepreneurship, goal setting, Internet marketing, leadership, Marketing, Marketing Agencies, Marketing Management, Online Marketing, Self-awareness, SEO, Social, social media, social media marketing

2 Ways to Take Back the Power in Your Business: Part 1

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year.  I needed to take back control of my business.  And I am charging you to do the same.  While I have provided two strategic ways to do so, the first outlined below and the second outlined in this blog post, it is critical that we first identify the root issue.  Why are you and I not operating in the driver’s seat of our marketing and/or businesses?  Three fundamental core challenges come in the form of 3 Cs: Competition, Colleagues, and Customers. Who Are You Listening To? 1. Competition We know the feeling all too well. We feel a pit in our stomach or a slight racing of the heart when ou...
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Spring GIFs: Add Some Attention-Grabbing Fun to Your Emails
24Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, gifs, Internet marketing, Learn, Online Marketing

Spring GIFs: Add Some Attention-Grabbing Fun to Your Emails

By Sean Tinney March 21, 2024 Spring is a time for new beginnings, fresh starts, and warmer weather. And what better way to welcome the season than with some fun and colorful spring GIFs?  GIFs have become a popular way to add some animation and personality to email campaigns. To help you enhance your email, and even your landing pages, our designers have created an amazing collection of spring GIFs. Plus GIFs for holidays and events that take place in the spring. Just scroll down to check them out for yourself. So go ahead, find your favorite spring GIF and use it in your next email or landing page. Download your spring GIFs Downloading your GIFs are really easy: Step 1: Find the animated spring GIF below that you want to use in your email. Step 2: Save it by ...
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Diving Deep Into Marketing in Construction (My Takeaways)
22Mar By Precious OboidheNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Strategy, Online Marketing, PPC

Diving Deep Into Marketing in Construction (My Takeaways)

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products. (more…)
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5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI
21Mar By Guarav SharmaNo Comments
Blog, content marketing, Conversion Optimization, customer support, Digital Marketing, Digital Marketing Software, digital mkt, ecommerce, Internet marketing, Market Trends, Marketing Tools, Online Marketing, ROI, SEO, Social, social media, social media marketing, User Experience

5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI

The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade. With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub. So which tools should you use to get an edge?  You don’t need to spend time researching the best tools. In this article, I’ll introduce you to five digital marketing tools that can boost your efforts and give you an edge ove...
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Lead generation for coaches: Strategies to supercharge your coaching business
19Mar By Phil NorrisNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Lead Generation, Learn, Online Marketing

Lead generation for coaches: Strategies to supercharge your coaching business

By Phil Norris March 19, 2024 Coaching is all about helping people achieve their goals — whether in business, relationships, health, or anything else. But if you’re going to build a successful online coaching business, you need a constant stream of new leads. People who are interested in your advice and support, and who could be tempted to pay for your services with a little gentle persuasion. That’s why the best coaches also have the best marketing strategies.Want to find out how they do it? You’re in the right place. In this article, we’ve rounded up our top strategies on lead generation for coaches, backed up by a bunch of real-world examples. Let’s get into it… Key elements of lead generation for coaches As you’ll see from this article, there’s no shortage of ...
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[New Features] It’s way easier to set up DKIM and DMARC
16Mar By Chris VasquezNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, New Features, Online Marketing

[New Features] It’s way easier to set up DKIM and DMARC

By Chris Vasquez March 15, 2024 You use AWeber to get the right message to the right person at the right time, and we’re obsessed with making that happen. We recently released several improvements to help you get in compliance with recent Gmail and Yahoo sender requirements to make sure your mail keeps getting where it’s supposed to go – plus some other helpful updates to help you build your list, and ultimately earn more.🖱️ Set up your DKIM and DMARC records with just a few clicks ✅ Have confidence in your email authentication with the DKIM/DMARC checkers 💰 Easily accept donations with a donation landing page 👋 Onboard new subscribers more effectively with a 3-message welcome campaign 🧲 Grow your list using these new ...
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How to start a food blog: Recipe for success
13Mar By Rhonda BradleyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to start a food blog: Recipe for success

By Rhonda Bradley March 12, 2024 You have a passion for food and want to share it with the world. Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people.It also boosts your credibility as a chef or author.  And it gives you another way to earn income and promote your books and products to a wider audience. Plus, there’s all the food. But getting started as a food blogger might sound complicated, especially if you’ve never launched a website before. There are a lot of steps and decisions involved, and you may find yourself wondering “Where do I begin?” If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. This recipe for food blo...
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How to Create a Great Social Media Strategy in 2024 (+New Data)
11Mar By adecker@hubspot.com (Allie Decker)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Social Media Strategy

How to Create a Great Social Media Strategy in 2024 (+New Data)

Creating social media strategies can be overwhelming, especially when you're just launching your brand or just building your online presence for the first time. So many channels, features, tools, and products available – but so little time to fit them all into your marketing strategy. (more…)
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Crafting Effortless Sales Through ‘Wow’ Moments in Experience Marketing
10Mar By Etan PolingerNo Comments
affiliate marketing, Blog, Digital Marketing, digital mkt, experience marketing, Internet marketing, Marketing Skills, Marketing Stratedgy, Online Marketing, target audience

Crafting Effortless Sales Through ‘Wow’ Moments in Experience Marketing

In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions. This innovative approach leverages the elements of surprise, delight, and reciprocity to forge strong emotional connections with customers, making the sale of your core product feel effortless. But how can businesses implement this strategy effectively? This guide delves into the art of crafting ‘wow’ moments that captivate audiences and transform customer engagement. The Basics of Experience Marketing Experience marketing is an evolved form of marketing that focuses on creating meaningful interactions with custome...
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Email Preheaders: Tips to Increasing Your Open Rates
8Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase opens, Internet marketing, Learn, Online Marketing, subject line

Email Preheaders: Tips to Increasing Your Open Rates

By Sean Tinney March 6, 2024 Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window.So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send.  When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line. The email preheader length will vary by device and which Internet Service Provider (ISP) like Gmail or Yahoo! subscribers use. However they are typically between 50 to 100 characters or about 6 to 11 words.  Below, you can see an email preheader example on a desktop inbox, and another on a mobile ...
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39 of the Best SEO Tools for Auditing & Monitoring Your Website in 2024
7Mar By tom@measuredsem.com (Tom Demers)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, PPC, SEO

39 of the Best SEO Tools for Auditing & Monitoring Your Website in 2024

For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete. (more…)
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Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward
5Mar By Firaol BirhanuNo Comments
ai, Attract More Clients, Blog, Boost Conversions, chatbots, content marketing, Convert More Clients, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Increase Engagement, Influencer Marketing, Internet marketing, lead acquisition, lead conversion, lead gen, Lead Generation, Marketing Skills, Online Marketing, paid ads, SEO, social media marketing, Traffic Generation

Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward

Imagine a world where Sherlock Holmes has the sharpest mind but no intriguing mysteries to solve. Or Iron Man without his tech-suit. They are simply incomplete without one another.  In the same way, lead generation is the lifeline of businesses. Without a consistent inflow of customers, even the best business idea will fail to flourish. And you don’t want that, do you?  This is where we come into the picture. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Each one, when done right, can help you achieve your goal without any difficulty. So, let’s jump right into it! 1. Content Marketing 7.5 million blogs are published each day. There is a reason why more and more businesses are jumping on the content bandwagon. This is because the...
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How to create a single-page website that leads to a conversion
3Mar By Phil NorrisNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, landing page builder, Learn, Online Marketing

How to create a single-page website that leads to a conversion

By Phil Norris February 29, 2024 When you think of a website, you probably imagine a homepage with a menu linking to various categories and sub-pages. But not every business or creator needs a classic multi-page website. For many, a long-scrolling, single-page website could be the perfect solution.Which approach is right for you? And if you decide to create a one-page website, what crucial elements do you need to include? Read on to answer those questions (and more)… What is a one-page website? A one-page website is exactly what it sounds like: a site containing a single HTML page, with no links to additional pages (like a blog, contact page, or About Us page). These clutter-free, easy-to-navigate websites are designed to provide just the right amount of detail to...
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3 Classic Copywriting Books You Need Now More than Ever
29Feb By Billy BroasNo Comments
advertising, advertising tips, Blog, Book Reviews, Classic Marketing Books, copywriters, copywriting, Digital Marketing, digital mkt, Internet marketing, Marketing Mindset Books, Marketing Skills, Online Marketing

3 Classic Copywriting Books You Need Now More than Ever

Classic copywriting books are needed now more than ever. With the explosion of marketing technology, AI-generated content, and companies worldwide competing for the same customers, timeless principles are priceless.  Because although AI can generate content, understanding human emotions and psychology, as taught in these books, is essential for creating an engaging and persuasive copywriting piece. With all our new technology, it’s easy to get pulled away from the fundamentals of copywriting. However, when you combine the fundamentals with modern technology, you become unstoppable. Breakthrough Advertising By Eugene Schwartz Breakthrough Advertising is a favorite among copywriters. Eugene Schwartz, a direct-response copywriter who was prolific in the mid-20th century, is a lege...
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Best blogging platforms for every type of blog
28Feb By Rhonda BradleyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Best blogging platforms for every type of blog

By Rhonda Bradley February 27, 2024 If you’ve ever had a blog before, you probably know what a hassle it can be to decide which blogging platform to choose. Each boasts a long list of tools and features that can start to sound alike after you’ve browsed five or six of them. If you’re looking to start your first blog, choosing the right blogging platform can be even more difficult. Especially when (and we all know this happens) everyone you know has a different, and often passionate, opinion on which one is best.In this guide to the best blogging platforms, we make it easy for you to choose the best blogging platform for your business or personal blogging needs. You’ll discover which are easy or difficult to use, how much they cost, why people do and don’t like them, and who e...
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How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]
26Feb By esantiago@hubspot.com (Erica Santiago)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. Years ago, I underwent a total rebrand. Before joining HubSpot, I was content creating for years as a local journalist in Florida. So, most of my social media handles and content were geared toward news and politics. However, I eventually left the news business and started creating content for myself. Soon, my content transitioned from news stories to videos, podcasts, and blog posts about anime, manga, and "nerdom." As I've said in other blog posts, I'm a hobbyist regarding content c...
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Instagram SEO best practices to increase your reach
25Feb By Rhonda BradleyNo Comments
Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, SEO, social media

Instagram SEO best practices to increase your reach

By Rhonda Bradley February 20, 2024 If you’ve ever wondered whether your small Instagram account can compete with giant brands on Instagram, this article is for you. Building an audience on Instagram can feel intimidating. Fortunately, understanding Instagram search engine optimization (SEO) can put the power of brand reach in your hands, no matter how small your business or how limited your budget. However, if it seems tougher than ever to gain new followers and engage your audience on Instagram, you’re not imagining things. Instagram, now used by 45% of the world’s population, brings more than 2.4 billion viewers to the platform each month – along with a lot of competition for their attention. And, if you’re still banking on compelling content and hashtags to expand y...
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Unveiling the Secrets of Brand Mastery
21Feb By Adrian BoyselNo Comments
Blog, Brand Awareness, brand identity, branding, content, content marketing, Content Marketing Resources, Digital Marketing, digital mkt, Internet marketing, Niche Marketing, Online Marketing, target audience

Unveiling the Secrets of Brand Mastery

The Brand Revolution Begins Here Imagine if a single shift in your approach could revolutionize your brand’s impact. That’s the power ofa meticulously crafted brand strategy. I’m Adrian Boysel, and over the last 17 years, I’ve mastered theart of brand storytelling, transforming businesses into iconic brands. In this article, I’ll share insights from my own playbook and reveal how a well-honed brand strategycan elevate your business from the crowd. You’re not just building a brand; you’re igniting a legacy.So let’s unravel the secrets to making your brand truly unforgettable. On your journey of brand building, the foundation is your brand story. It’s more than a narrative; it’sthe soul of your brand, echoing through every product, service, campaign, and every customerinteraction. ...
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Facebook Lead Ads: Questions, answers, and how to get started
20Feb By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email outreach, facebook, Internet marketing, Learn, Online Marketing, social media

Facebook Lead Ads: Questions, answers, and how to get started

By Kaleigh Moore February 15, 2024 Prices are going up.  But it’s not gasoline or eggs at the grocery store that’s the problem. Call it “digital lead inflation.” The cost of finding potential customers is going up fast. And if you’re not careful, you could be priced out of the market. The cost of leads increased 19% year-over-year in one study. Competition is fierce. With leads at a premium, having a lead-generation machine in place is more important than ever. For many businesses, the answer is easy: Facebook Lead Ads. Businesses love Facebook Lead Ads because it makes targeting such a specific audience easy. That may be why the average conversion rate on Facebook ads is over 9%. But not every business is on Facebook. And there are so many options to choose from ...
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Elevate Your YouTube Channel: Top 4 Video Editing Tools
17Feb By Guarav SharmaNo Comments
Blog, content, content marketing, Content Marketing Resources, Digital Marketing, digital mkt, Internet marketing, Online Marketing, short video content, video content, video marketing, video production, youtube

Elevate Your YouTube Channel: Top 4 Video Editing Tools

Launched in 2005, YouTube now stands as the second largest search engine after Google. Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones. Owing to the large number of video content available on the platform, you want to ensure that yours stands out. To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software. There are tons of editing tools on the market that promise amazing results.  To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software. Whether you’re a beginner or a pro, there’s something for you. Keep reading. 1. Movavi Video Editor Top on the list is the Movavi Video Ed...
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What is microblogging? A comprehensive guide with expert insights, tips, and examples
15Feb By Rhonda BradleyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

What is microblogging? A comprehensive guide with expert insights, tips, and examples

By Rhonda Bradley February 13, 2024 You’ve probably heard about people who have built massive and highly-engaged social media audiences from scratch, without spending a dime on advertising. Perhaps you wrote them off as “lucky unicorns,” or figured they just have some type of charisma that ordinary people lack. What if you stumbled on a method that nearly anyone can use to grow a large, engaged social media audience? And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business? If you’re looking for a way to get your business off the ground with marketing that doesn’t require a lot of time or money, microblogging may be the answer. Microblogging offers a solid path to building a loyal an...
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AI Anxiety – Does AI Detection Really Work?
12Feb By Adam ChronisterNo Comments
AI content, AI content detection, AI detection, AI Marketing, AI writing, Analytics & Data, Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, SEO, SEO Strategy

AI Anxiety – Does AI Detection Really Work?

Have you ever wondered if the article you’re reading online was written by a human or an AI?  In today’s quickly evolving digital landscape, distinguishing between human-crafted and AI-generated content is becoming increasingly challenging.  As AI technology rapidly advances, the lines are blurring, leaving many to question: Can we really trust AI content detectors to tell the difference?  In this article, we’ll deep dive into the world of AI content detection, exploring its capabilities, limitations, and discuss Google’s view of AI content generation. What Is AI Content Detection? AI Content Detection refers to the process and tools used to identify whether a piece of writing was created by an AI program or a human.  These tools use specific algorithms and machine learni...
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14 Super Easy to Implement Email Marketing Best Practices
10Feb By Sean TinneyNo Comments
best practices, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

14 Super Easy to Implement Email Marketing Best Practices

By Sean Tinney February 7, 2024 Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line. The truth is, that while these are all great and important questions, the answer to these questions is different for every company. You can only answer these with email testing (which by the way IS a best practice). No matter what your business is or what industry you’re in, some tried-and-true best email marketing b...
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Diving Deep Into Marketing for Dentists (My Takeaways)
9Feb By Precious OboidheNo Comments
Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing, PPC

Diving Deep Into Marketing for Dentists (My Takeaways)

An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is fiercely competitive. To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-the-box marketing strategies for growing your dental business. Let’s get started. Table of Contents Dental Marketing Strategies: 5 Campaigns You Can Learn From Below are the top dental marketing campaigns I’ve discovered — from Google ads to unique website updates. Here’s how these dental offices and companies found success. 1. Increase lead capture with Google Ads. Google Ads is one of the mos...
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Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement
7Feb By EJ SaundersNo Comments
Blog, content marketing, Content Marketing Resources, Conversion Optimization, customer relationship, Digital Advertising, Digital Marketing, digital mkt, Ecommerce Marketing, email, email list, Email Marketing, email outreach, engagement, facebook, Google, Influence, Influencer Marketing, instagram, Internet marketing, linkedin, Marketing Skills, marketing strategies, Online Marketing, partnerships, pinterest, Traffic Generation, twitter, ugc, User Generated Content

Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image. Drawing on the principles of “4 Season Selling,” this comprehensive guide aims to provide professionals in any industry with a deep dive into the strategic planning and execution of effective giveaways. Yes, the examples used are within the outdoor industry but this will work across the board.  Understanding the Strategic Value of Giveaways Giveaways go beyond the mere distribution of free items. They...
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Event email marketing: How to build excitement for your next event
5Feb By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Event email marketing: How to build excitement for your next event

By Kaleigh Moore November 21, 2023 Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. When a survey asked event marketers their most effective strategy for getting the word out, the results were interesting:The best strategy wasn’t word-of-mouth. It wasn’t social media. It was email. Over 75% of the event marketers polled said email marketing was their preference. They reported 45% of their total event ticket sales came from email marketing campaigns. That makes event marketing simple, right? Sign up for an email platform, tie in an event marketing platform like Eventbrite, and you’re good to go. But just because one medium is...
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The best ecommerce tools to boost profits and save time
30Jan By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The best ecommerce tools to boost profits and save time

By Rhonda Bradley January 30, 2024 If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities.  From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle.Fortunately, the right ecommerce tools can help you get it all done with ease. From putting your marketing on autopilot to exceeding your quarterly sales goals while reducing returns fraud, ecommerce tools can simultaneously save time and increase your profits. The right ecommerce tools are a game-changer for any ecommerce business. But they can also slow you down if you choose tools that don’t work well. Or if...
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The Ultimate Guide (Expert Tips + Data to Know)
29Jan By esantiago@hubspot.com (Erica Santiago)No Comments
Digital Marketing, digital mkt, E-Mail Marketing, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The Ultimate Guide (Expert Tips + Data to Know)

I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter. (more…)
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19 Best fonts for blogs: How to create eye-catching, readable content
27Jan By Phil NorrisNo Comments
Digital Marketing, digital mkt, Internet marketing, Learn, Online Marketing

19 Best fonts for blogs: How to create eye-catching, readable content

By Phil Norris January 25, 2024 Online audiences have short attention spans, so it’s vital you make it easy for them to consume and retain the most content in the shortest possible time. That’s why it pays to nail your choice of blog fonts.Your chosen font should be stylish and align with your branding, while also being easy and enjoyable to read. In this article, we’ll explain the importance of fonts, discuss key considerations for choosing the right font, and round up the 19 best fonts for blogs (plus which size to use).  And, as an added bonus, we’ll analyze the fonts used by some of the world’s top blogs. Let’s get into it… Why fonts for blogs matter Fonts play a key role in the readability of your blog posts. One study found that adjusting font style an...
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The Ultimate Guide to Content Creation
25Jan By esantiago@hubspot.com (Erica Santiago)No Comments
content creation, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, PPC

The Ultimate Guide to Content Creation

As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing. Content creation is what happens behind the scenes. It‘s how Google can offer the perfect answer to your problem with a link to a blog or website. It’s the videos you watch on YouTube after a tough day. It‘s why you may find yourself scrolling through TikTok for hours a day. Don’t worry, I'm not judging you. I do it too. (more…)
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15 Best WordPress Survey Plugins in 2023 (Hands-On)
22Jan By Dorissa Saint-JusteNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, wordpress website

15 Best WordPress Survey Plugins in 2023 (Hands-On)

On the hunt for the best WordPress survey plugin? Whether you're looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need. (more…)
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10 Best life coach certifications to launch your coaching career
21Jan By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

10 Best life coach certifications to launch your coaching career

By Rhonda Bradley January 18, 2024 As a life coach or aspiring life coach, you’re deeply committed to transforming lives for the better. Chances are, you go above and beyond for your clients on a daily basis. With so much time invested in helping others, it’s easy to let your own passions slide. So how can you feed the love you have for coaching while sustaining your motivation to change lives?A good life coaching certification program helps you develop a network of mentors, peers, and educators who support you for life.  In many cases, earning a certification means that you’re never alone on your coaching journey because you have an entire community of professionals who will support and inspire you for years to come. Life coaching certifications also boost your credibi...
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Mastering email nurture campaigns: A guide to boosting customer engagement
17Jan By Rhonda BradleyNo Comments
automation, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Mastering email nurture campaigns: A guide to boosting customer engagement

By Rhonda Bradley January 9, 2024 Are you looking for a ridiculously effective way to generate engagement and boost sales without investing a lot of time or money? Email nurture campaigns are the answer! We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel. But if you’re running a small business, that all sounds like a whole lot of work. That’s where email nurture campaigns step in.  Using simple automation tools, an email nurture campaign pays attention to how people interact with your brand. Then it sends a relevant series of emails to cultivate their interest and guide them toward making a purchase or commitment to your service. The best part? You can put multiple nurture campai...
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How to Use the P.S. in Email
16Jan By Jeanne HopkinsNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Use the P.S. in Email

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? The P.S. is a sentence or a paragraph added after the main body and signature of a letter (or other body of writing). The term comes from the Latin post scriptum, an expression meaning “written after.” It takes the same form in an email. By adding a small postscript to marketing or sales emails, companies can capture customer interest and encourage them to take action — if brands can effectively use the power of the P.S. How to Use the P.S. How do you use the potential power of P....
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Unpopular Opinion: WHY AI Could Make You Look Like a Bad Marketer in 2024
14Jan By Ben AlbertNo Comments
AI content, AI Marketing, Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing, predictions, Trends/News

Unpopular Opinion: WHY AI Could Make You Look Like a Bad Marketer in 2024

In the ever-evolving digital marketing landscape, the rise of artificial intelligence (AI) is like a siren’s song – captivating but potentially treacherous. As we sail into 2024, it’s increasingly clear that an over-reliance on AI could be the very thing that undermines your career as a marketer. This isn’t just a cautionary tale; it’s a looming reality. AI is changing the game, yes, but it’s also setting a trap for marketers who lean on it too heavily without mastering the true essence of their craft. The allure of AI in marketing is undeniable. It’s like stumbling upon a magic pill that promises to solve all our challenges with efficiency and insight. But here’s the crucial twist: as we immerse ourselves more in AI, there’s a risk we’re losing touch with the heart and soul of mark...
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How to Write an Apology Email Due to a Mistake
13Jan By Sean TinneyNo Comments
Digital Marketing, digital mkt, email content, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Write an Apology Email Due to a Mistake

By Sean Tinney January 11, 2024 Most of us have been there. You send an email to your audience, only to realize there is a mistake. Unfortunately we usually discover this error when our customers start sending us emails. There’s a misspelling, broken link, wrong date.Email mistakes happen, even the best marketers make mistakes. And your customers will understand. But it’s important that you address and fix the mistake.  In this article we’ll provide tips on how to write an effective apology email, when to send them, along with brilliant examples of companies saying “sorry.” Use these examples as a guide if you ever need to send your own heartfelt — or even humorous — apology email. When should you send an apology email? Before sending an apology email, evaluate wheth...
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2024 AI Marketing Frontier: GPT Wonderland Unveiled
10Jan By Dean DavisNo Comments
ad campaign, ai, AI Marketing, Blog, Campaign Creation, chatgpt, content marketing, Digital Marketing, digital mkt, DigitalMarketer, Execution Plans, frameworks, Internet marketing, Marketing Topics, Online Marketing

2024 AI Marketing Frontier: GPT Wonderland Unveiled

The Golden Brick Road Listen up, marketing adventurers! We’re  back, this time to hand you the keys to a kingdom of knowledge that’s as vast as it is deep.  Think of this as your express lane to marketing mastery…the sweet stuff. The GPT Revolution Early 2023 DigitalMarketer dropped Marketer Vision for GPT-4..and let me tell you, it’s like strapping a jetpack to your marketing strategies.  Each version is a leap forward, making your predecessors look like they were riding tricycles. Stay sharp…this is the evolution you don’t want to miss !! Exclusive Invitation: Unlock Your Special GPT Bonuses Now! For the sharp and fortunate few, I’m revealing a treasure trove of special bonuses!  These aren’t for everyone, only the keenest minds and the luckiest souls will get acc...
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13 Parts of an email you need to boost opens, clicks & sales
8Jan By Phil NorrisNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

13 Parts of an email you need to boost opens, clicks & sales

By Phil Norris January 4, 2024 Struggling to bring your email ideas to life? You’re not alone, with two in five email marketers admitting they find it hard creating effective content. But it doesn’t need to be a challenge.Once you understand the anatomy of an email, content creation becomes a repeatable process: nail each section and you’re guaranteed to build something that feels seamless and engaging. Read on to learn about the different parts of an email (plus examples of how each should look), broken down into three sections: Inbox: These elements help recipients decide whether or not to open an email. Email body: Comprising the bulk of your email, these components are your opportunity to build your brand, engage your audience, and drive action. Footer: Contai...
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Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]
6Jan By Amanda Zantal-WienerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, PPC, Social Media Campaigns

Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]

Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many. (more…)
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Disruptive Design: Raising the Bar of Content Marketing with Graphic Design
5Jan By Adrian BoyselNo Comments
ai, Blog, brand identity, canva, content, content marketing, Content Marketing Strategy, Digital Marketing, digital mkt, engagement, Execution Plans, Graphic Design, Increase Engagement, Internet marketing, Online Marketing, SEO, Trending, Trends/News

Disruptive Design: Raising the Bar of Content Marketing with Graphic Design

What if I told you that your content marketing strategy is only half as effective without using graphic design? It’s like serving a gourmet meal on a trash can lid – the quality is there, but the presentation is all wrong. Imagine that you’re scrolling through your favorite online platform – what stops your thumb in its tracks? Is it the lengthy posts, or the visuals that tell a story without even a single word? I think that answer is more obvious now than ever. As a digital marketer and graphic design veteran who has witnessed the evolution of the industry over the last 17+ years, I’ve come to a realization: in our rush to improve the process of content creation, most creators often underestimate the profound influence that graphic design has on their content. Every marketer knows t...
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How to start your Etsy shop: A step-by-step guide
3Jan By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, etsy, Internet marketing, Learn, Online Marketing

How to start your Etsy shop: A step-by-step guide

By Kaleigh Moore January 2, 2024 If you’re daydreaming about starting your own business and you love crafts, you’ve probably heard about Etsy—one of the biggest online marketplaces for handmade or vintage items and craft supplies.  Whether you want to earn extra bucks on the side or you want to invest your entire focus on starting an online business, with almost 500 million visits monthly, Etsy can be the perfect opportunity to get in front of an audience looking for unique items. Etsy had 96.2 million buyers in 2023; over two million more than it did in 2022. To top it off, Etsy has a significant mass of loyal customers—40% of Etsy buyers are repeat customers, and 8.9% are “habitual buyers,” meaning consumers who make repeat purchases several times without the process of hig...
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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls
31Dec By Firaol BirhanuNo Comments
ai, AI content, AI Marketing, benefits of AI, Blog, content, content marketing, Digital Advertising, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Trending, Trends/News

AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Whether you love it or hate it, there’s no escaping it! When it comes to AI or artificial intelligence, this statement holds true. Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. More and more AI tools are cropping up with the promise of making your job easier. So, should you jump on the bandwagon in 2024? Is AI for you? Don’t worry. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. So, let’s delve right in! First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024. 1. Taking Up Personalization a Notch Higher ...
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18 Email marketing ideas to boost opens, clicks and sales
29Dec By Phil NorrisNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

18 Email marketing ideas to boost opens, clicks and sales

By Phil Norris November 28, 2023 You know email marketing is a super effective way to nurture leads, turn them into paying customers, and retain existing customers. But achieving your goals requires sending emails consistently and frequently — likely at least once per week. And coming up with that many email marketing campaign ideas is tough.Maybe you’ve hit a creative dead-end. Maybe your previous activity hasn’t delivered the desired results. Maybe you’re new to email and just don’t know where to start. Either way, you’re experiencing a major case of writer’s (or emailer’s) block. Don’t worry, because we’ve rounded up 18 email marketing ideas to inspire your next campaign, backed up with real-world examples and segmented across the following common goals: Generatin...
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What is a Marketing Plan & How to Write One [+Examples]
28Dec By cchi@hubspot.com (Clifford Chi)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing, PPC

What is a Marketing Plan & How to Write One [+Examples]

For a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but you‘ve never done something like that before. You don't even know where to start. Fortunately, we've curated the best content marketing plans to help you write a concrete plan that's rooted in data and produces results. But first, we'll discuss what a marketing plan is and how some of the best marketing plans include strategies that serve their respective businesses. What is a marketing plan? A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their...
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Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?
26Dec By Adam JaffreyNo Comments
Blog, Consumer Engagement, Content Consumption, content marketing, Content Marketing Resources, Content Strategy, Digital Marketing, digital mkt, Email Marketing, Internet marketing, long form content, Marketing Skills, marketing strategies, Marketing Topics, Online Marketing, Short Form Content, social media marketing, Traffic Generation

Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?

Somewhere in the back of your mind, you probably remember reading at least one article saying that our attention spans are down to a “mere 8 seconds” — or “less than a goldfish”. While it sounds catchy, it’s not that simple. It’s easy to jump to conclusions and get swept up in the clickbaity narrative, but the research on human attention spans isn’t so clear cut.  In fact, some scientific studies seem to point in the completely opposite direction — humans have an enormous capacity for attention.  Our Problem is Not Attention — it’s Distraction  The core issue isn’t a lack of attention — it’s the multitude of distractions competing for our focus. The modern consumer’s attention hasn’t become scarcer, it’s just spread thinner. The growing popularity of platforms such as TikTok...
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Keep your emails consistent and beautiful with Theme Settings
25Dec By Dave StysNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Updates

Keep your emails consistent and beautiful with Theme Settings

By Dave Stys December 12, 2023 Picture this…you just wrote a Pulitzer worthy newsletter in a Google Doc that you’re ready to send to your audience. The only thing left to do is copy it into your email message editor. But when you do, you realize that a different font and headline color look better in the email. So you take the time consuming steps to update each block of text and headline one-by-one (🤮). If only there was a way you could update the styling of your newsletter all at once, in one place.Great news – now you can! AWeber’s new Theme Settings feature is just what you’ve been looking for.  Theme Settings brings all your style options into one convenient spot, making it easier than ever to consistently improve your email’s appearance. With the click of a b...
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Mastering Reddit for Brand Awareness & Reputation Management
21Dec By Ann SmartyNo Comments
Blog, Brand Awareness, community building, content marketing, customer service, Digital Marketing, digital mkt, DigitalMarketing, email list, Email Marketing, email outreach, Internet marketing, Niche Marketing, Online Marketing, Reddit Marketing, SEO Strategy, User Testing, viral marketing

Mastering Reddit for Brand Awareness & Reputation Management

First, think of how vast the internet is, and how impossible it is to reach every crack, corner, and crevice. Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. That’s Reddit. If you’ve spent only a few minutes redditting, you may be thinking it’s a place for cute cats and ridiculous memes… However, Reddit is also a place for the president, for customer support, and just about anything else you can imagine. Reddit pulls at least two billion unique visitors a month and normally powers thousands of active communities per day, ranging from science, music, and politics to specialties like tech support and homebrewing. If you are not paying attention to your niche subreddits, y...
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How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
18Dec By Rami El-AbidinNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Trends, Online Marketing

How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to aligning your outreach with special times of the year, like holidays and events, to capitalize on increased consumer enthusiasm. A well-executed seasonal marketing campaign will increase sales and strengthen the emotional connection between your brand and your audience, which is a recipe for dedicated, lifelong customers. Pulling off a standout seasonal marketing campaign requires hard work, creativity, and a little know-how — but don't fret, I’m here to help. Read on to learn all about seasonal marketing, check out our step-by-step campaign guide, and get inspired with top-tier seasonal marketing examples. Table of Contents W...
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Product landing pages: a step-by-step guide to boosting sales
17Dec By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Product landing pages: a step-by-step guide to boosting sales

By Rhonda Bradley December 13, 2023 Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior.  Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.So why don’t more small companies use landing pages? If you’re a small business owner, you may struggle with the idea of creating your own design elements. Or maybe you’re unsure how to write the content and choose the best images. You might even think you don’t have the technical know-how to create a successful landing page. Sound familiar? No problem! This guide shows you how to write and create a professional landing page in minute...
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Holy Grail Copywriting: The 5-Step Mental Model Behind Blockbuster Marketing Campaigns
13Dec By Kenneth YuNo Comments
Blog, Campaign Creation, copywriting, Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing, Product Marketing

Holy Grail Copywriting: The 5-Step Mental Model Behind Blockbuster Marketing Campaigns

Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients. To pique your interest, someone once said about my frameworks: “Your strategies are like Hansel and Gretel’s breadcrumb trail leading to the Witch’s House. But in this case, you’re the witch, and what you conjure is pure magic.” Let’s dive in. A few years back, I sold one of my companies internally. This move allowed me to amalgamate my diverse passions into a singular, powerful persuasion strategy. When I unveiled it last year, we observed: $383 per email subscriber. $209 per FB Group Member. $1.83 EPC...
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Landing page SEO best practices: A step-by-step guide
12Dec By Phil NorrisNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, landing pages, Learn, Online Marketing, SEO

Landing page SEO best practices: A step-by-step guide

By Phil Norris December 5, 2023 Landing pages are fantastic at driving leads and sales, but they’re often not so good at bringing in organic traffic. Why? Because the very factors that help landing pages convert visitors — minimal content, few links, and highly promotional messaging — are pretty much the opposite of what search engines like Google are looking for.But, if you follow some tried-and-trusted methodologies, it’s totally possible to build landing pages that rank well, bring in tons of traffic, and achieve sky-high conversion rates. Learn how in our guide to landing page SEO… What is an SEO landing page? SEO landing pages are web pages optimized to: Rank well in search Drive lots of leads or sales Landing pages serve a single purpose or goal. Most oft...
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Rank Higher and Capture Leads with Video SEO
9Dec By Ann SmartyNo Comments
analytics, Blog, content, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, lead acquisition, Lead Generation, Online Marketing, search engine optimization, SEO, Traffic Generation, videos, youtube

Rank Higher and Capture Leads with Video SEO

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane. So where is the opportunity here? It’s in combining these two marketing channels. Let me explain: Videos rank incredibly well in Google (they have their own sections in search results, so you are not competing with giants) Not many video mark...
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Best coaching platforms and tools to help you do more in less time
7Dec By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Best coaching platforms and tools to help you do more in less time

By Rhonda Bradley December 7, 2023 As a coach, you enjoy the rare honor of transforming people’s lives on a daily basis.  Behind the scenes, though, you’re probably juggling a to-do list that would give most people nightmares.If you’re nodding in agreement, you’re not alone. This is where the best coaching platforms step in to ease your workload and improve your efficiency. Imagine delivering courses with ease, effortlessly managing invoicing, collections, and taxes, and seamlessly managing appointments.  Or creating a month’s worth of social media posts in a single morning and scheduling them to auto-publish at ideal times throughout the month. Then nurturing and converting those leads to paying clients without lifting a finger, thanks to automated email marketing. ...
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How to Get and Give LinkedIn Endorsements
5Dec By Jenny RomanchukNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, LinkedIn Marketing, Online Marketing

How to Get and Give LinkedIn Endorsements

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. But how do you make someone endorse you? Messages like “Please endorse me” won’t do. You need something strong and irresistible — a solid foundation to base a strong pitch on. So, I dug into the trenches to find out the best strategies you can follow to get inbound and outbound LinkedIn endorsements. I'll cover: What is a LinkedIn endorsement? LinkedIn endorsements are a LinkedIn feature that allows your (LI) network to vouch...
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Mastering The Laws of Marketing in Madness
4Dec By Ben AlbertNo Comments
Blog, Digital Marketing, digital mkt, engagement, Execution Plans, Increase Engagement, Internet marketing, marketing principles, marketing strategies, Marketing Strategy, Online Marketing

Mastering The Laws of Marketing in Madness

Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time. However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. These universal laws are the anchors that keep a business steady, helping it thrive amidst uncertainty and change. In this guide, we’ll explore three laws that have proven to be the cornerstones of successful marketing. These are practical, tried-and-tested approaches that have empowered businesses to overcome challenges and flourish, regardless of external conditions. By mastering these principles, businesses can turn adversities into opportunities, ensuring growth and resilience in any ma...
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How to avoid emails going to the spam folder – words to avoid and more
2Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to avoid emails going to the spam folder – words to avoid and more

By Sean Tinney November 30, 2023 Let’s face it, nothing feels more frustrating than pouring your heart into a carefully crafted email, only to discover it’s taken an unexpected detour to your subscriber’s spam folder. It’s not as if you can send an email to your subscribers asking them to safelist you, because those emails will just end up in spam. It’s a vicious cycle.But what can you do to avoid your emails from going to spam? To increase your chances that your emails make it safely into your subscribers inbox, there are some basic steps you can take to avoid spam filters. In this blog we’ll highlight those simple and easy to implement steps to avoid emails going to spam.  Plus we’ll share a well documented tip for staying out of the spam folder that, in actuality,...
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