Monday, March 8Digital Marketing Journals

Online Marketing

Brand Positioning and Competitors’ Positioning
8Mar By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Brand Positioning and Competitors’ Positioning

When was the last time you did an assessment of how your competitors are positioned relative to your product or company? If you haven't done a competitor positioning assessment recently, you're not alone. It's an element of competitive analysis that is often overlooked. "Too many companies embark on marketing and advertising as if the competitor's position did not exist. They advertise their products in a vacuum and are disappointed when their messages fail to get through," observe Al Ries and Jack Trout in their marketing classic Positioning: The Battle for your Mind. Claiming your own unique position can make a big difference in the effectiveness of your marketing and the success of your sales efforts. The decision-making portion of the brain seeks evidence to make a ...
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The 7-Second Test: How to Make Your Homepage Actually Convert
4Mar By Eva GutierrezNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

The 7-Second Test: How to Make Your Homepage Actually Convert

You had your game plan.You were going to put together a homepage that turned visitors into customers. Those customers were going to become raving fans of your business. They would tell all of their friends, family, and colleagues about you. You would tell your grandkids about your business success and ride off into the sunset on a horse named ROAS.It was beautiful, except… it never was.Your homepage might still be in the construction zone or could be live, but it’s not getting you the results you’d hoped for. You know there’s a little (read: A LOT) wrong with it. You see the pageviews come in—where are the conversions?Traffic and conversion master, and CEO of DigitalMarketer, Ryan Deiss knows.In his DM Lab workshop on Crafting a High-Converting Homepage, Ryan bre...
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75 Subject Line Ideas to Wow Your Subscribers
3Mar By Kelly ForstNo Comments
content ideas, content tips, Digital Marketing, digital mkt, Email Marketing, email outreach, email subject lines, Internet marketing, Online Marketing, subject lines

75 Subject Line Ideas to Wow Your Subscribers

By Kelly Forst March 2, 2021 The subject line is a first impression. Put your best foot forward. Here are 75 subject line ideas to help improve your open rates. They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is the first impression your message has on its recipients and can help you improve your opens and clicks.That’s a lot of pressure for a seemingly short line of text.While there is no secret to the perfect subject line, there are a few words and phrases that can help get more eyes on your emails.Create a sense of urgency in your subject lineGetting people to take action from your email can be difficult. There’s a lot that goes int...
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21 Must-Know Instagram Facts for 2021
28Feb By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

21 Must-Know Instagram Facts for 2021

Did you know that more than 1 billion people use Instagram and that 95 million posts are shared every day, on average? Or how about that more than 25 million businesses are on Instagram and that Photo Ads receive the most marketer spend on the platform? Those are just some of the Instagram stats covered in a recent infographic (below) from Squarelovin. The piece explores 21 must-know facts for marketers, including insights about Instagram's audiences and offerings for businesses.Check out the infographic:  
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How 2 Questions Helped This Marketing Agency Make $100,000 in 90 Days
24Feb By Eva GutierrezNo Comments
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

How 2 Questions Helped This Marketing Agency Make $100,000 in 90 Days

In March of 2020, Reneé Boudakian, co-founder and owner of Rubicon Marketing and DM Certified Partner, found herself in the same situation you did. Wondering if her business would be able to ride out this unpredicted storm. It turns out that her business was not only able to survive, but it became a better version of itself. In 90 days, Reneé was able to secure $100,000 from offers that didn’t even exist at the start of 2020.Yes—you read that right. The offers she launched to have a 6-figure quarter weren’t even part of her business pre-pandemic. Using the Customer Value Journey and 2 essential questions, Reneé was able to maneuver through the end of 2020 with a strategy we’re excited to share with you.Before Reneé put the Customer Value Journey to work, her agency’s...
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Improve Your Click-Through Rate: 14 Powerful Tactics
23Feb By Kelly ForstNo Comments
call to action, click through rate, clicks, CTR, Digital Marketing, digital mkt, email, email click, email content, email design, email list, Email Marketing, email outreach, Internet marketing, monetize email, Online Marketing

Improve Your Click-Through Rate: 14 Powerful Tactics

By Kelly Forst February 22, 2021 Get your readers to take action. Here’s how to make subscribers want to “click” every single time. People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates.Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it. What is a good email click-through rate?This is a tricky question to answer. Email marketing benchmarks vary widely among industries, business size, audiences, and more. To better understand small business email marketing benchmarks, we conducted research asking survey respondents to self-report their click-through rates. Here’s what we found. Wh...
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9 Sponsorship Packages Tips for Virtual Events
20Feb By Digital MarketerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

9 Sponsorship Packages Tips for Virtual Events

One of the major concerns for event organizers as they shift from in-person to virtual events is how to drive maximum revenue through sponsorship packages. Unlike the established patterns of in-person events, creating sponsorship deals for virtual events is relatively uncharted territory. You will need to approach the process creatively to offer exciting value propositions to sponsors. To secure sponsor commitments, your offerings should be tailored to creating experiences that enable sponsors to achieve maximum brand awareness, qualified-lead generation, sales, and relationship-building. You can achieve those goals by re-evaluating the various aspects of your event. As a co-founder of a virtual event platform that works with enterprises and B2B companies to create memo...
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5 Things to Do Right Now to Help Your Business Survive the iOS 14 Update
17Feb By Eva GutierrezNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

5 Things to Do Right Now to Help Your Business Survive the iOS 14 Update

“Pretty much everything goes through chaos, but in chaos there’s opportunity.”That’s how Scott Desgrosseilliers, founder of Wicked Reports, sees the upcoming iOS 14 update. Things will change as Apple starts to ask users if they want their data tracked by apps—and marketers have to learn to be okay with that.Yet, we’re a savvy bunch. We know just because changes are on the horizon, that doesn’t mean it’s the end. We’ve lived through platform shifts, algorithm changes and have already questioned whether we need to make a dancing TikTok video to be relevant.Bring on the changes.With Scott’s help, we’re going to show you the 5 things to do right now to help your business survive the iOS 14 update. First, let’s talk about what the update means for iOS users.Here’s Wh...
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Email Segmentation: 7 Simple Steps to Get Started
15Feb By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email segmentation, engagement, Internet marketing, Online Marketing, personalization, segment, segmentation

Email Segmentation: 7 Simple Steps to Get Started

By Kelly Forst February 10, 2021 Everything you need to know about segmenting your email lists to increase opens, clicks and increase subscriber engagement. Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates.Yet nearly 70% of brands aren’t even scratching the surface of targeting and personalization.It could be that you don’t know how to segment your audience. Or maybe you’re not sure what type of content to send them once you’ve sorted them into groups.If you’re new to email segmentation, we’ll break down the...
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The 3 C’s of Marketing Success in 2021
12Feb By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

The 3 C’s of Marketing Success in 2021

Waves of change are something marketers are accustomed to. We welcome them, even, timing our entries and exits to favorable market conditions. But when a powerful swell comes roaring in from the horizon before we're ready, marketers can be overwhelmed by the force and turbulence of the change. In 2020, several tidal waves disrupted traditional marketing. Luckily, we've never been so well prepared and equipped to handle such chaos. Marketers today are the change agents in business organizations: driving digital transformation and innovation, breaking down silos, and leading success in the digital economy. And, as a result of changing buyer behaviors and the consumerization of IT, marketing is more critical than ever. So how can we successfully ride new waves of change wi...
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3 Tools to Build an Effective B2B Marketing Sales Funnel
9Feb By Ann SmartyNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

3 Tools to Build an Effective B2B Marketing Sales Funnel

Are you managing a B2B business that needs more leads?If you’re still reading this, I bet you’re nodding in agreement.Everyone needs more leads, and hence everyone needs a more effective sales funnel.New Challenges B2B Businesses Are FacingAs the web-based marketing is growing and maturing, so do both challenges and opportunities for B2B businesses.On the one hand, more and more brands need services, so there’s definitely a growing demand for B2B businesses, especially now that the COVID-triggered digitalization is disrupting the global economy.Experts are realizing this and have started monetizing their personal brands by providing services. Hence the fast-growing competition.As the competition is becoming more complex and diverse, so do B2B customers....
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Email Split Tests You Can Set Up in 1 Minute
7Feb By Kelly ForstNo Comments
A/B split test, A/B test, A/B testing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Online Marketing, split test, split testing

Email Split Tests You Can Set Up in 1 Minute

By Kelly Forst February 4, 2021 Take the guesswork out of email marketing with 9 split test ideas. In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales.Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates. However, they rarely split test the content inside their emails.This is a big mistake. After all, a high open rate doesn’t matter if subscribers don’t read the content inside your email and take action.There are simple email content split tests that can have a big impact, like these 9 easy split tests bel...
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How Special Olympics is supporting digital health and strength
5Feb By Kim DavisNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

How Special Olympics is supporting digital health and strength

How Special Olympics is supporting digital health and strength Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok window.fbAsyncInit = function() { FB.init({appId: '128626020484753', status: true, cookie: true, version: 'v2.8', xfbml: true}); _ga.trackFacebook(); };// Load the SDK (function(d, s, id){ var js, fjs = d.getElement...
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Customer Trust via Authentic Communication
4Feb By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Customer Trust via Authentic Communication

Marketers always look for new ways to serve their customers and communities, and 2020 brought more occasions than usual. The quick transition to digital customer experiences as a result of the pandemic allowed companies to test plenty of fresh ideas to address their audiences. The tone of customer communications also changed. The events of 2020, combined with the move to digital interaction, led marketers to decrease the use of industry jargon and messaging that customers may perceive as less than authentic communication. The focus moved toward personalized, succinct, and transparent messaging to help create long-lasting customer relationships built on trust. COVID has taught marketers the value of straight talk and consumers' appreciation of value-based messaging, ac...
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4 Tips for Crafting Your Perfect Website Homepage
1Feb By Caleb MynattNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

4 Tips for Crafting Your Perfect Website Homepage

In the past few years, there’s been a debate about the importance of your website’s homepage.With the variety of ways people navigate the web, some argue that website homepages are seldom the first thing people see anymore. From social media ads that link directly to your landing page or links that go directly to blog content, it’s easy for people to totally circumvent your homepage entirely when they visit your website.But despite all of that, we would argue that your homepage is still extremely important.It’s possible that your homepage isn’t the most profitable part of your website. But, when correctly designed, your homepage is definitely the most powerful part of your site.It’s true.It is a lot easier now to get people directly to your sales or landing pages...
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Episerver rebrands as Optimizely
29Jan By Kim DavisNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Episerver rebrands as Optimizely

Episerver rebrands as Optimizely Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async...
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B2B Marketers’ Pipelines & Budgets: Covid’s Impact
27Jan By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

B2B Marketers’ Pipelines & Budgets: Covid’s Impact

Most B2B marketers say the COVID-19 pandemic has led to a decrease in Marketing-created pipeline of leads, and most also say the pandemic has led to a decrease in their marketing budget, according to recent research from Demand Spring. The report was based on data from a survey conducted in late 2020 among 72 B2B marketers in North America. Some 30% of B2B marketers say the pandemic has decreased their marketing-created pipeline by less than 20% and 28% of B2B marketers say the pandemic has decreased their pipeline by more than 20%. Just over one in five (21%) of B2B marketers say their marketing-created pipeline has increased because of the pandemic and the same share say there has been no change. COVID-19's impact on marketing budgets Some 55% of B2B...
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“Target Hours” Change the Game with Service ROI: How to Find & Implement Them
24Jan By Eva GutierrezNo Comments
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

“Target Hours” Change the Game with Service ROI: How to Find & Implement Them

When you run a service-based business, like a marketing agency, it’s not clear how many hours you spend working on specific tasks.Designing a website doesn’t always take 12 hours and 47 minutes. Sometimes it can take less, and other times it can take astronomically more (ask us how we know).That’s when things get weird. Figuring out how long you spend on the different services you offer can be tricky, which leads to a lot of unknowns.What service is your profit-driver?Which service do you think is your profit driver, but actually isn’t?What service do you need to remove from your offers because it’s eating up too much of your team’s time without enough revenue to compensate?This is the stage of service-based business (or agency life) where you wonder, “Why are things...
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Sell Digital Products Online in 4 Easy Steps
22Jan By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, how to sell digital products, Internet marketing, make money, Online Marketing, sell digital products, sell online products

Sell Digital Products Online in 4 Easy Steps

By Kelly Forst January 22, 2021 Turn your passion into a paycheck by selling digital products. Plus, get inspired with 12 product ideas to sell online. “To make money, you have to spend money.”It’s such a common phrase in business that I had to Google who originally said this. Turns out, we can trace this quote all the way back to Titus Maccius Plautus, who lived around the year 200 B.C.Well, here we are, more than 2000 years later, and it’s still true — to an extent. Scaling and growing a business without increasing expenses is a tough puzzle to solve. Thankfully, it’s not impossible. There are ways to do it without making a huge investment. One of the best ways for entrepreneurs to scale and grow is through selling digital products.  ...
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How Rakuten Viki is promoting K-drama to a global audience
21Jan By Kim DavisNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

How Rakuten Viki is promoting K-drama to a global audience

How Rakuten Viki is promoting K-drama to a global audience Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=...
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Marketing ROI in 2021: 3 Areas to Prioritize
19Jan By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Marketing ROI in 2021: 3 Areas to Prioritize

Like everyone else, B2B marketers experienced a very different 2020 than they had originally planned. When the global pandemic hit, budgets were often slashed and strategies were thrown out the window, forcing marketers to revisit their approach and brace for impact. Many marketers are looking to 2021 for a fresh start. But Forrester is predicting that businesses will cut marketing spending as much as $15 billion by the end of 2021, and so marketers may be asked to compensate for 2020 while having less budget at their disposal. Because budgets are receiving so much added scrutiny, it's more important than ever to maximize impact, even with less to spend. Although 2020 tested our ability to adapt, many of us proved the true value of the marketing function to senior leade...
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19 Brilliant Examples of Holiday Marketing Campaigns
17Jan By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments
Digital Marketing, digital mkt, email outreach, Holiday Marketing, Internet marketing, Online Marketing

19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well. (more…)
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DigitalMarketer 2020 Year in Review [Infographic]
16Jan By DigitalMarketerNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

DigitalMarketer 2020 Year in Review [Infographic]

One of the best ways to continue growing is to reflect on all you’ve accomplished in the past.So, the DigitalMarketer team took a look back at 2020 and rounded up our best achievements of the year.This was DigitalMarketer’s best year yet, and it wouldn’t have been possible without our amazing community—that means YOU!So, take a gander at our annual DigitalMarketer Year in Review Infographic, and join us as we hit new milestones in 2021!
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Landing Page vs. Website: All Your Questions, Answered
14Jan By Kelly ForstNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Landing Page vs. Website: All Your Questions, Answered

By Kelly Forst January 14, 2021 Trying to figure out whether a landing page or website is better for your marketing campaign? Let this be your guide to getting your business online. “Do I need a website? What should I use a landing page for? Do I need both?”If you’ve asked these questions, you’re not alone. Like all online entrepreneurs, you want to set yourself up for success right away.Carving out a place for your business on the internet is a great way to start building your audience. But there is more than one way to do it.In this blog, I’ll share the similarities and differences between landing pages and websites, how to choose which is right for you, and how to get started. Landing Page vs. Website: DefinitionsWhat is a website?A...
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Virtual events platform Hopin acquires Streamyard
13Jan By Kim DavisNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Virtual events platform Hopin acquires Streamyard

Virtual events platform Hopin acquires Streamyard Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e)...
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How to Build a Content Marketing Funnel to Drive Sales
11Jan By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Build a Content Marketing Funnel to Drive Sales

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is fleshed out into a workflow that plans every step the customer will take, from discovering content to converting. The problem is that 68% of companies don't measure sales funnels, according to Salesforce. But businesses require clear and optimized funnels for content marketing to perform and drive the bottom line. That's what I'm going to cover in this article: proven steps for driving sales and leads with an effective content marketing funnel.1. Start at the top and work your way down Many marketers make the mistake of starting and finishing at the top. They ...
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How to Optimize Your Content Strategy for Lead Generation
8Jan By Ann SmartyNo Comments
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Optimize Your Content Strategy for Lead Generation

Digital marketing has evolved far beyond publishing regular blog posts and broadcasting them through brand-owned channels.It used to work pretty well about a decade ago but it will hardly produce just about any results these days.We live in the era of an always multitasking, ever-moving consumer who is hard to impress. These days most brands were forced to up their content creation game and start producing in-depth and interactive content, investing into video creation and designing original graphics.However it is not enough. While content quality is fundamental, your content strategy will fail to have any impact on your company’s bottom line unless it is optimized for capturing and nurturing leads.Step 1: Optimize for the Customers’ Journeys, not Just KeywordsEv...
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4 Ways to Grow your Blog with Web Push Notifications
6Jan By Kristin MacLaughlinNo Comments
Digital Marketing, digital mkt, drive more traffic to your website, email list, Email Marketing, email outreach, free web push notifications, how to use web push notifications, Internet marketing, Online Marketing, web push notifications, what are web push notifications

4 Ways to Grow your Blog with Web Push Notifications

By Kristin MacLaughlin January 6, 2021 Drive more traffic to your website, increase engagement to reach more people, and make more money with web push notifications. Learn four of our favorite ways AWeber customers are using web push notifications. Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon. If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them to give you their email address. Or you could try a different approach altogether.What if there was a new way to connect with the visitors and get them to your website, even those who ar...
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Widespread Slack outage reported
5Jan By Kim DavisNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Widespread Slack outage reported

Widespread Slack outage reported Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async...
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How Digital Marketing Will Change: 14 Predictions for 2021
2Jan By Caleb MynattNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

How Digital Marketing Will Change: 14 Predictions for 2021

Digital marketing is no stranger to changes, especially after a year like 2020.We have to stay on our toes if we want to stay relevant with the never ending changes to algorithms and regulations—and part of that is positioning ourselves for success.What is digital marketing going to look like in 2021?We had had 14 digital marketers weigh in to let us know what they see on the horizon, so we can all plan accordingly and have a great year of engagement, clicks, and conversions.Here are predictions from 13 of digital marketing’s best minds for 2021.Dan Dillon, Vice President of Marketing at Reveal MobileAs the pandemic subsides, shoppers, diners, tourists and consumers of all kinds are going to go OUT. And when they go, they are going big. Marketers will nee...
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How to Password Protect a WordPress Page
31Dec By Anna FitzgeraldNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, wordpress website

How to Password Protect a WordPress Page

Despite ongoing efforts to replace password protection with more robust and reliable security solutions — such as two-factor authentication or location-based access approval — recent research notes that “password authentication is still ubiquitous although alternatives have been developed to overcome its shortcomings”. (more…)
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ABM: Back to basics
30Dec By Kim DavisNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

ABM: Back to basics

ABM: Back to basics Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getE...
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Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]
30Dec By adecker@hubspot.com (Allie Decker)No Comments
Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing

Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]

The other day, I was on a run and listening to my trusty Spotify playlist. Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones.It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. This experience made me curious about what other kinds of advertisements our team at HubSpot had tested out this year. So I sat down with a few folks on our advertising and editorial teams. Below, they share some interesting lessons and takeaways regarding the different platforms and audiences they tested in 2020.Advertising Experiments HubSpot Tried in 2020 “While HubSpot has traditionally been relatively direct response-focused (with software signups being the main acquisition goal), one...
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Lead Magnets to Grow Your Email List: 22 Brilliant Ideas
30Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, email list growth, Email Marketing, email outreach, how to grow email list, Internet marketing, lead magnet, lead magnet examples, lead magnets, Online Marketing

Lead Magnets to Grow Your Email List: 22 Brilliant Ideas

By Kelly Forst December 30, 2020 Need ideas for your lead magnet? Read this post to get 22 of them. If you want to maximize your email list growth, you need a lead magnet.A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it’s something your subscribers want.The only problem?Sometimes, it can be really difficult to come up with an idea for your lead magnet.You may struggle to figure out what your audience would want. You may worry that it’ll be too time consuming to create a lead magnet. You might doubt that your ideas are any good. Or, you may just be out of ideas.So what can you do about it?Check out these 22 brilliant lead magnets. Not only will you get prov...
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The Best Free Graphic Design Software for Marketers and Beginners
30Dec By Doug BonderudNo Comments
Digital Marketing, digital mkt, email outreach, Infographics, Internet marketing, Online Marketing

The Best Free Graphic Design Software for Marketers and Beginners

When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through on search engine results. (more…)
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How It’s Changed and Where It’s Going in the Next Decade
29Dec By jfuchs@hubspot.com (Jay Fuchs)No Comments
Content Planning, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How It’s Changed and Where It’s Going in the Next Decade

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach. (more…)
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How to Develop a Niche Marketing Strategy that Drives Growth
29Dec By Katrina KirschNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing

How to Develop a Niche Marketing Strategy that Drives Growth

As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to set your business apart. (more…)
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Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter
28Dec By Eva GutierrezNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter

So you’ve read all the hype around newsletters, huh?It’s true, newsletters have made their comeback just like 90’s fashion (who knew bell bottoms would ever become a thing again…). Newsletters are sprouting up like weeds and it feels like the chance to get in on the hype is limited. ⏳But that doesn’t mean you should rush to put together a newsletter. Just like any marketing strategy, you don’t want to duct tape it together and hope it works out. You want to strategize how to curate a newsletter that shifts subscribers into customers.What’s the most useful content you can give subscribers that will ALSO bring them towards your offer?Let’s figure it out by answering 3 questions.#1: What challenges does your customer avatar have around the problem(s) your pro...
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Getting off on the right foot with DAM
28Dec By Kim DavisNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Getting off on the right foot with DAM

Getting off on the right foot with DAM Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0...
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Build Custom Email Templates with AWeber’s Smart Designer!
28Dec By Kristin MacLaughlinNo Comments
Digital Marketing, digital mkt, email design, email list, Email Marketing, email newsletters, email outreach, email templates, Internet marketing, New Features, Online Marketing

Build Custom Email Templates with AWeber’s Smart Designer!

By Kristin MacLaughlin December 28, 2020 The AWeber Smart Designer is a game-changing email marketing feature that allows content creators and small business owners to automate email template design — create your own branded email template in seconds. If you are looking to achieve brand consistency across your marketing assets and get instant brand recognition, you should give AWeber’s Smart Designer a try.AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds!  In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos, imagery, and colors, and then automatically builds a gallery of ready-to-use, cus...
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Why Your Brand’s Public Perception Matters More Than Ever Now
28Dec By Caroline ForseyNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, Recruiting Tips

Why Your Brand’s Public Perception Matters More Than Ever Now

In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced that they'd begin charging freelancers a mandatory service fee for every assignment they book. (more…)
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How to Create a Revenue-Generating Google Ads Campaign
28Dec By egreenman@hubspot.com (Emma Greenman)No Comments
Digital Marketing, digital mkt, google adwords, Google Shopping, Internet marketing, Online Marketing, PPC

How to Create a Revenue-Generating Google Ads Campaign

The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. (more…)
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25 Stats That Make the Case for Infographics in Your Marketing
27Dec By cfontanella@hubspot.com (Clint Fontanella)No Comments
Digital Marketing, digital mkt, Infographics, Internet marketing, Online Marketing

25 Stats That Make the Case for Infographics in Your Marketing

When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. It's for good reason, too. These channels do a great job of grabbing your audience's attention and getting them familiar with the visuals related to your brand. (more…)
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How to Design a Pitch Deck that Doesn’t Suck
27Dec By kcook@hubspot.com (Karla Cook)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, templates

How to Design a Pitch Deck that Doesn’t Suck

The pitch deck is a staple of modern entrepreneurship — folded into the startup survival process. As a growing business, how compelling and intriguing yours is can be the difference between getting the capital you need to get off the ground and getting buried before you have the chance to make something of your company.An exceptional pitch desk is a solid asset for any business looking to secure funding and take that next step. But a mediocre one is easy to pass over and can undermine how cutting-edge or viable your company actually is. Every entrepreneur needs to have a solid grasp on the concept, so here, we'll get a more definitive picture of what a pitch deck is, review some of the information you need to include in yours, go over some programs you can use to construct one of your...
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Science-backed Tips for Mastering Public Speaking, According to 5 Mental Health Professionals
27Dec By Caroline ForseyNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, Public Speaking

Science-backed Tips for Mastering Public Speaking, According to 5 Mental Health Professionals

Welcome to The Science Behind Success — a blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way. (more…)
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How Three New Instagram Shopping Tools Could Help Marketers Boost Sales
27Dec By pbump@hubspot.com (Pamela Bump)No Comments
Digital Marketing, digital mkt, Instagram Marketing, Internet marketing, Online Marketing

How Three New Instagram Shopping Tools Could Help Marketers Boost Sales

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app.And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram's 1 billion-plus user base follows a Business page on the platform. But, while Instagram has been a great place for brands to engage target audiences, it hasn't always been easy for those companies to turn their followers into customers. When the app launched, Instagram only allowed links in profile bios. Shortly after, the platform allowed users to place links in Stories -- but only if they had a verified account or more than 10,000 followers. This meant that smaller or less-followed brands had to think strategically to get their Instagram audi...
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We Break Down the Differences
27Dec By cchi@hubspot.com (Clifford Chi)No Comments
Digital Marketing, digital mkt, Google Ads, google adwords, Internet marketing, Online Marketing

We Break Down the Differences

The search ads that appear in the SERPs are a great option if you know there's a demand for your product and your audience is using search engines to satisfy it.The Google Display Network ads — also known as banner or display ads — are more visual, perfect for grabbing attention as you "rent" space where your audience hangs out online. Google actually has another advertising program that they released three years after Google Ads’ inception. It’s called Google AdSense.What Is Google AdSense? Google AdSense allows publishers to place ads on their websites and other "real estate" in exchange for a "commission." These publishers make up a portion of the Google Display Network that advertisers can leverage through Google Ads. In the image below, the recipe website uses Google AdSense to a...
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Should Your Brand Use Controversial Advertising? 10 Examples to Help You Decide
26Dec By cchi@hubspot.com (Clifford Chi)No Comments
Advertising ROI, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Should Your Brand Use Controversial Advertising? 10 Examples to Help You Decide

In the beginning of 2019, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make dads late for work. It was a protest against Gillette’s latest advertisement, one that confronts toxic masculinity. (more…)
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Cold-Calling in B2B Sales: How to Be Better Caller
26Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Cold-Calling in B2B Sales: How to Be Better Caller

The idea of cold-calling prospects has put a chill in the heart of many a B2B salesperson. All too often, the process is fraught and unrewarding, with too much time spent targeting the wrong people and interacting superficially. So, how can you make your efforts more effective and become a better cold-caller? A recent infographic (below) from SalesIntel provides statistics and tips that can help B2B salespeople step up their games; it covers everything from the best times to call to how to optimize prospecting with data.Check out the infographic:
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The Benefits of Marketing Revenue Attribution
26Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

The Benefits of Marketing Revenue Attribution

Marketers say revenue attribution—the practice of linking marketing efforts to a desired outcome (conversion, revenue, profit, etc.)—enables better decision-making and helps to align teams, according to recent research from Ascend2. The report was based on data from a survey conducted in October 2020 among 272 marketers (44% of whom have a revenue attribution strategy in place, and 42% of whom are either rolling out or planning a revenue attribution strategy). Some 59% of respondents say a top benefit of revenue attribution is that it enables better decision-making, and 43% say a top benefit is that it drives Marketing and Sales alignment.Some 79% of respondents agree that an effective revenue attribution program helps to eliminate friction between Mar...
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3 Event-Marketing Trends in a COVID Era
26Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

3 Event-Marketing Trends in a COVID Era

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing budgets, according to research by Frost and Sullivan. Today, after months of widespread closures across the global economy, organizations have switched to virtual formats to keep their events alive. But the landscape is beginning to shift: Small and manageable live gatherings have occasionally taken place between waves of shutdown and reopening. Although face-to-face meetings are due to return in force eventually, new formats and trends will set the course for event marketing in the coming years. This article outlines three of those trends and explains ways to take advantage...
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9 Product Category Marketing Examples to Inspire Your Own
26Dec By Sondra WolferNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, Product Marketing

9 Product Category Marketing Examples to Inspire Your Own

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience, even when they are “just browsing.” They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. (more…)
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4 Steps To Writing an Engaging Instagram Caption
25Dec By Eva GutierrezNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

4 Steps To Writing an Engaging Instagram Caption

Are you hitting publish on your Instagram posts, waiting patiently for the likes and comments to roll in, and they don’t come? You’re still waiting, waiting a little longer…Getting engagement on Instagram isn’t what it was back in 2010–we can’t expect to hit publish and reach thousands of people the way we used to. Instagram in 2020 requires a bit more strategy, but it’s nothing you can’t handle. 😉We’re marketers, so that means we’re not just going to whip up a creative caption for our audience–we’re going to make sure we’re backing it with some strategy. We’re going to use the worksheets that help us talk to our customers where they are in their experience with the pain point our product solves and write a clear call to action asking them to do something after r...
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Healthcare Content Marketing Stats | Study
25Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Healthcare Content Marketing Stats | Study

Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom. The report was based on data from a survey conducted in 2020 among more than 200 executives who manage marketing and communications functions for healthcare organizations (e.g., hospitals, medical clinics, and specialty care centers). Two-thirds of healthcare marketing executives say their content has become more educational because of COVID-19, and 45% say it has become more focused on driving to high-value services.Some 59% of healthcare marketing executives say COVID-19 has not affected their content marketing budget, 21% say it has led...
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How to Get People on Your Podcast
25Dec By Caleb MynattNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

How to Get People on Your Podcast

Every time you turn around, someone is starting a podcast. Your friends are starting one, every celebrity has one, even your competitors have their own.It’s natural to find yourself wondering if all the hype is worth it.Turns out, it is.Although podcasting started in early 2000s, it didn’t hit its full stride until the last few years. And now, podcasting is now one of the fastest growing content types in the world. There are 850,000 active podcasts (shows, not episodes) that anyone can download. They also have an audience larger than you may think—roughly half of all U.S. citizens 12+ listen to podcasts.And, most importantly for marketers and businessowners, more than half of podcast listeners say that they’re at least somewhat more likely to buy something after hear...
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Marketing vs. Finance: 3 Ways to Fix the Relationship
25Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Marketing vs. Finance: 3 Ways to Fix the Relationship

One is buttoned up; the other likes to test boundaries. One wields a sharp pencil; the other prefers colored markers. One focuses on mitigating risk; the other on being seen and heard. I'm referring, of course, to the CFO and CMO, sometimes called "the odd couple" of the C-suite. Despite their differences, they do share one thing—their boss. So they have to find a way to get along. The Marketing-Finance relationship has often been described as an adversarial tug-of-war: Marketing is on one side spending the company's money, and Finance is on the other, trying to save it. Investment or Cost?Although the marketing department views itself as an investment that drives revenue, its counterparts in Finance view marketing as a cost. After all, on a company's P...
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12 Women in Marketing to Watch Out For
25Dec By Becky ZieberNo Comments
Blog, business, Digital Marketing, digital mkt, events, Internet marketing, Online Marketing

12 Women in Marketing to Watch Out For

If your morning cup of coffee wasn’t the kick in the butt you needed to get your day started, these women are sure to inspire you to get to work. With millions of dollars in revenue and millions more generated for their clients through their marketing strategies, these women in marketing are inspiring to say the least. They’ve built massive businesses based on their entrepreneurial bug, and many have continued to create 7-figure and viral results for their clients while balancing being a mom. Here’s who you should watch out for because you need to be listening to and learning from all of them. 1. Lisa Nichols CEO of Motivating The MassesAs one of the world’s most requested motivational speakers, Lisa Nichols is known for transforming lives. It all started with changing her own life...
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Salesforce signs agreement to acquire Slack
25Dec By Kim DavisNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Salesforce signs agreement to acquire Slack

Salesforce signs agreement to acquire Slack Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement...
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B2B Apps: App Store Optimization
25Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

B2B Apps: App Store Optimization

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by shifting mobile trends and the wide-reaching effects of COVID-19, businesses need new strategies for reaching consumers. For businesses with apps, app store optimization (ASO) has become more important than ever—especially for B2B companies, which must optimize for business clients. Now that demand is growing for telecommuting, team chat, and employee-tracking mobile apps, it's the perfect time for B2B app developers to invest in ASO. The Potential of ASOApp store optimization is valuable in mobile marketing because it improves organic discoverability and helps a...
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The DigitalMarketer Podcast | Episode 132: How To Turn Good Copy Into Great Copy with Copywriting Legend Jon Benson
24Dec By Eva GutierrezNo Comments
Digital Marketing, digital mkt, DigitalMarketer, Internet marketing, Online Marketing, podcast

The DigitalMarketer Podcast | Episode 132: How To Turn Good Copy Into Great Copy with Copywriting Legend Jon Benson

What is the most important tool in marketing? If you ask Jon Benson, and even our CEO Ryan Deiss, they’d both say it’s copywriting. In this episode, we’re replaying one of our favorite copywriting episodes featuring legendary copywriter Jon Benson. Listen to learn the biggest mistakes marketers make when they write copy, copywriting best practices, and Jon’s audit of a 3 million view headline.RESOURCES MENTIONED IN THIS EPISODEWP EngineOpen Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information ApocalypseCopyProSelleratorJon’s WebsiteJon on LinkedInThanks so much for joining us this week. Want to subscribe to The DigitalMarket...
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No website? Get your business online with landing pages
24Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, free landing page builder, free landing pages, Internet marketing, landing page builder, landing pages, Online Marketing

No website? Get your business online with landing pages

By Kelly Forst November 6, 2020 Tell your story, promote your business, and collect email addresses with a landing page. Plus, see our top 5 tips to create a high-converting landing page. Starting a new business or a side project is always exciting. But knowing where to start can sometimes be confusing.Many people think they need to build an elaborate website with your story, products or services, blog, and other navigable pages before anything else. It’s what makes the idea feel “real.” And while that can feel like a concrete first step, the truth is your time and money is better spent building relationships, networking, and setting up the necessary infrastructure for your business.The process of building an entire website can be time-consuming ...
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How marketers can identify the right ABM vendor
24Dec By Rodric BradfordNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

How marketers can identify the right ABM vendor

Identify exact capabilities needed before vendor selection or renewing contractUp until around March this year, marketing and selling to business accounts didn’t just take place online. There were conferences, trade shows, in-person meetings and demos. Over the last few months, the emphasis has, of necessity, shifted to digital — which means renewed focus on ABM solutions.With such a mix of ABM solutions out there, how can marketers ensure that they select one which advances their goals? It all starts with identifying your exact needs and desired outcomes.“A very simple definition of ABM is leveraging existing marketing elements creatively, to help sales close the deal,” B2B marketing author and consultant Pam Didner said during a recent episode of MarTech Live. “Depending on ...
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15 Career Lessons From Successful Company Founders
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

15 Career Lessons From Successful Company Founders

Make a bigger pie, move quickly, don't play a solo game, view knowledge as a semantic tree, and focus on learning. Those are some of the career lessons from successful company founders such as Dave Thomas of Wendy's, Mark Zuckerberg of Facebook, Elon Musk of Tesla, and Nicky Goulimis of Nova Credit. A recent infographic (below) from Resume.io explores those four ideas as well as 11 more from famous founders. The piece also delves into how each of the 15 lessons can be applied to your own career.Check out the infographic:
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The 2021 Email Marketing Best Practices Guide
24Dec By Sean TinneyNo Comments
call to action, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email marketing best practices, email outreach, email segmentation, Internet marketing, Online Marketing

The 2021 Email Marketing Best Practices Guide

By Sean Tinney November 9, 2020 Email marketing is one of the best ways to communicate with your audience. But in order for your emails to be successful, there are certain strategies you need to follow to improve your chances of success. Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices.As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line. The truth is, that while these are all great and important questions, the answer to these q...
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How one CRM platform is helping drive the revenue cycle
24Dec By Rodric BradfordNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

How one CRM platform is helping drive the revenue cycle

How one CRM platform is helping drive the revenue cycle Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.c...
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Content Marketing Guidelines: 10 Must-Have Elements
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Content Marketing Guidelines: 10 Must-Have Elements

Everything has changed because of the pandemic, including traditional marketing tactics. Industry events have been canceled. Your customers are working exclusively from home, and they're busier than ever, adjusting to videoconferencing and juggling additional responsibilities. How do you reach your target audience where they are? Quality content, of course. More than half of marketers are increasing their social media (55%) and thought leadership (53%) efforts right now, according to LinkedIn. And rightfully so: B2B and B2C customers are hungrier for your content than ever before.So, are you ready to get on the content bandwagon? Picture this: You and your marketing team create a list of content topics. You line up internal subject-matter experts (SMEs)...
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Save Time Writing Emails with 12 Pre-Written Email Campaigns
24Dec By Kristin MacLaughlinNo Comments
Autoresponders workflows, Digital Marketing, digital mkt, email campaign, email list, Email Marketing, email outreach, Email workflows, Internet marketing, Online Marketing, Pre-written email campaigns

Save Time Writing Emails with 12 Pre-Written Email Campaigns

By Kristin MacLaughlin November 11, 2020 Easily import a proven and tested autoresponder email campaigns in just a few clicks. We did the work for you with these 12 pre-written email campaigns. Once you select your email marketing provider, you have everything you need to send awesome emails. There’s only one thing left to do: get started! The sooner you start writing and sending emails, the sooner you can build lasting relationships with subscribers. Writing quality content – and doing so consistently – is one of the biggest challenges for anyone who sends emails and is also one of the most important. According to research 49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis.That m...
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Using AI to replace cookies with context
24Dec By Kim DavisNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Using AI to replace cookies with context

Using AI to replace cookies with context Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e)...
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What Does a Copywriter Do?
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

What Does a Copywriter Do?

What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. At its core the job simply entails creating text that moves readers toward taking an action. However, because text can now appear in so many different contexts—from blog posts and ads to tweets and product descriptions—a successful copywriter must often be a jack-of-all-trades. An infographic (below) from Express Writers delves into the details of modern copywriting, covering everything from what it is and which skills are required to how to break into the industry.Check out the infographic for the details:
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How to Get Noticed Online: 5 Steps to Brand your Landing Page
24Dec By Kristin MacLaughlinNo Comments
branding, Connect your domain, Connect your landing page, custom domain, Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, landing page domain, Link you domain, Link your landing page, Online Marketing, small business branding, Smart Content

How to Get Noticed Online: 5 Steps to Brand your Landing Page

By Kristin MacLaughlin November 18, 2020 Learn 5 easy steps you can take today to start building your brand identity in your emails, on your landing page, and beyond with AWeber. What does having a “strong brand” mean to you?For some, images of mega corporations like Apple or Starbucks come to mind. Others may think of brands that align with their values, like Bombas or TOMS. Regardless, I’m willing to bet you thought about a large, recognizable brand — which is why small businesses can have a hard time creating a strong brand identity. Unlike larger corporations, you don’t have a team of brand experts to help you maintain and create your brand. You may feel that branding is reserved just for Fortune 500 companies. You may not have a website and f...
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Why Predictability is More Important than Speed in Agile Marketing
24Dec By Stacey AckermanNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Why Predictability is More Important than Speed in Agile Marketing

Why Predictability is More Important than Speed in Agile Marketing Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.q...
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Enterprise Customer Journey Mapping: Research
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Enterprise Customer Journey Mapping: Research

Most enterprise companies do not yet have customer journey maps in place, but more than half are building them or plan to build and use them in the future, according to recent research from Ansira and Ascend2. The report was based on data from a survey conducted in August 2020 among 123 marketing professionals (49% work for companies with 50-500 employees, and 51% work for companies with more than 500 employees). Some 39% of respondents say they have and use defined customer journey maps, 29% say they are currently building or testing customer journey maps, 22% say they plan to create maps in the future, and only 10% say they have no plans to create maps.Enterprise marketers say the departments most involved in the customer journey mapping process are ...
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Use Email Marketing to Create and Drive Traffic to Your Content
24Dec By Sean TinneyNo Comments
Case Studies, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, youtube

Use Email Marketing to Create and Drive Traffic to Your Content

By Sean Tinney November 19, 2020 Creating and delivering content that your audience raves about is no easy feat. Here’s how photographer Jared Polin uses video content to build his audience and drives traffic with email. Jared Polin went from unknown Youtuber to one of the biggest names in photography.His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable in front of the camera. But he kept going.He created another video. And another, and another.In 2010, he launched his website Fro Knows Photo to show off his photography expertise and land some freelance jobs. His following back then was non-existent, but he kept creating.Slowly, people began to notice. They ...
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Reasons why not to buy a shiny new thing
24Dec By Steve PetersenNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Reasons why not to buy a shiny new thing

Reasons why not to buy a shiny new thing Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e)...
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Content and Topic: How to Rank on Search Engines
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content and Topic: How to Rank on Search Engines

When setting out to write, most people have a topic in mind. But you need to organize your thoughts and do more research before you press "publish." For content marketers, a common goal is to rank for certain keywords in search engines. Promoting on social media and via email can give content a great boost, but if you want long-lasting visibility, ranking in the search engine results pages (SERPs) is a must. To do that, you need the best, most relevant on-site B2B content. And that's not always easy to come by. Here are some tips on how to create content that ranks.Investigate your topic Creating great content is a balance of trusting your instincts and confirming them with research. Before committing to a certain route for your content, have a plan for...
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How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
24Dec By cstec@hubspot.com (Carly Stec)No Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Online Marketing, PPC

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify... or maybe that's just me.  Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute. (more…)
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What You Need to Know About Switching Email Marketing Tools
24Dec By Nikki MeyerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, migration, Online Marketing, switching to aweber

What You Need to Know About Switching Email Marketing Tools

By Nikki Meyer November 20, 2020 AWeber’s free migration services make it quick and simple for you to move your content and subscribers from another email marketing tool. For the past 22 years, we have helped more than 1,000,000 small business owners, entrepreneurs, and content creators connect and build relationships with their audiences through email marketing. And in that time, one thing has become abundantly clear: small business owners have a lot on their plate and wear a lot of hats. So when it comes to moving from one email service provider to another, it can seem daunting to begin the process, whether it’s due to a lack of resources, time, or expertise.That’s why AWeber’s team of email marketing experts are available around the clock to he...
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DOOH industry moves to standardize ad inventory
24Dec By Kim DavisNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

DOOH industry moves to standardize ad inventory

DOOH industry moves to standardize ad inventory Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createEle...
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5 Tips for Building a Loyal B2B Blog Audience
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

5 Tips for Building a Loyal B2B Blog Audience

I spoke a few years ago with a marketing consultant who told me that when she makes marketing plans for her clients, she rarely includes the content for a B2B blog—because it's too much work. That's a shame, because that work is where real opportunity lies. The main goal of your organization's B2B blog should be to develop a long-term relationship with your audience. In other words, you want to make them a group of believers. Generally, the more detailed a blog post is, and the more examples it has, the more believable your content is. Readers will see your thoroughness, and even if they don't read the entire post they'll be impressed by your expertise.That's the first step to building an audience that believes in you, and it's why I'm not a fan of post...
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The 5 Best Ebook Formats for Marketers [Free Templates]
24Dec By AJ BeltisNo Comments
Digital Marketing, digital mkt, Internet marketing, Lead Generation, Online Marketing

The 5 Best Ebook Formats for Marketers [Free Templates]

Some argue that in the world of marketing, ebooks are dead. Others say they are not. But the fact is that ebooks — when written, designed, and marketed properly — can generate thousands upon thousands of contact submissions for your business. Whether you're just getting started with ebook creation as a marketing tool, or you're reconsidering the role of ebooks in your existing content strategy, you're likely asking yourself an important question: What is the best ebook format for the ebooks in my marketing library?It's important to note that this question can be answered in two different ways: (more…)
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CabinetM launches LibraryM, a martech resource
24Dec By Kim DavisNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

CabinetM launches LibraryM, a martech resource

CabinetM launches LibraryM, a martech resource Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElem...
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The Benefits of Peer Review Site Subscriptions
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

The Benefits of Peer Review Site Subscriptions

All marketers know that most of the research that goes into a buying decision happens online, long before any interaction with a salesperson. As consumers, we do that research every day, but so do business professionals who make technology decisions for their company. In addition to visiting your website, prospects will check how your products are rated on peer review sites, such as G2, TrustRadius, and Gartner Peer Insights. Chances are your products are already listed on those sites, and you may already be getting positive reviews for free. But for many tech companies, paying to subscribe to such sites has become a critical part of the B2B channel mix. Peer review site subscriptions can become a significant source of new leads and referrals. They can provide insight ...
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Sitecore announces headless CMS offering
24Dec By Kim DavisNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Sitecore announces headless CMS offering

Sitecore announces headless CMS offering Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e)...
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The Future of Remote Work Post-Pandemic
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

The Future of Remote Work Post-Pandemic

Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers in highly skilled roles and those who are highly educated, according to recent research from McKinsey & Company. The report was based on an in-depth analysis of 2,000 tasks, 800 jobs, and nine countries conducted by McKinsey researchers (see the full methodology here). Workers in the finance/insurance, management, professional/technical services, and IT/telecommunications industries could work remotely more than half the time with no productivity loss, the analysis found. Those sectors tend to have a significant share of workers with college degrees or higher. On the other hand, workers in fields like agriculture, accommodation, and food s...
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16 Cheerful Examples of Holiday Homepage Designs
24Dec By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing, Website Design Examples

16 Cheerful Examples of Holiday Homepage Designs

According to the National Retail Federation, eCommerce accounted for 20.9% of total holiday sales in 2019, and that number seems to increase every year. As a result, you have the opportunity to position your online shop in front of a huge base of consumers who are actively browsing the web with intent to purchase goods. (more…)
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20 Holiday Email Subject Lines to Inspire Merry Messages
24Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, email subject line examples, email subject lines, holiday email subject lines, holiday emails, Internet marketing, Online Marketing, subject lines

20 Holiday Email Subject Lines to Inspire Merry Messages

By Kelly Forst November 25, 2020 ‘Tis the season to optimize your email subject lines. Here’s our checklist for making sure your subject lines get noticed this season. Plus, see 20 examples of festive subject lines from real brands. The holiday shopping season is in full swing! And that means everyone’s on the lookout for the best deals from brands they love.But shopping may look a bit different in 2020 than it did in year’s past. Instead of shopping at brick-and-mortar shops this year, many could turn to the internet as their preferred shopping method.In fact, many holiday promotions have already begun. And people are already scouring their inboxes for the best offers.So how can you compete for attention in subscribers’ inboxes this busy online ...
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The importance of governance for digital asset management
24Dec By Kim DavisNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

The importance of governance for digital asset management

The importance of governance for digital asset management Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b...
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21 Tips to Improve Your Email Marketing Effectiveness
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

21 Tips to Improve Your Email Marketing Effectiveness

How can you boost the effectiveness of your email marketing efforts? A few good starting points are to focus on ensuring email deliverability, improving open rates, reducing unsubscribes, and executing technical optimizations. An infographic (below) from Tech.co explores those four key areas and provides 21 tips for marketers who want to improve in each. The piece focuses on actionable and proven advice, such as authenticating your domain, rewarding loyal openers, segmenting your lists, and using alt text.Check out the infographic:  
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The Ultimate Social Media Holiday Calendar for 2021 [Template]
24Dec By HubSpot StaffNo Comments
Digital Marketing, digital mkt, Holiday Marketing, Internet marketing, Online Marketing

The Ultimate Social Media Holiday Calendar for 2021 [Template]

Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like the internet is celebrating a holiday almost every day.Odds are, you don't celebrate all of these social media holidays. Think about it. When was the last time you saw an obscure holiday or observance day trending and thought to yourself "Yup, I'm celebrating that"? (more…)
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Understand Email Tagging: First Step to Segmenting Audience
24Dec By Kristin MacLaughlinNo Comments
Digital Marketing, digital mkt, email list, email lists, Email Marketing, email outreach, email tag, Email tagging, Internet marketing, Online Marketing, organizing email lists, segment using tags, segmentation

Understand Email Tagging: First Step to Segmenting Audience

By Kristin MacLaughlin November 30, 2020 5 easy ways to start using tags today so you can send targeted emails that help you achieve higher email open and click rates, better email deliverability, and more sales. It’s no secret that sending personalized emails is the best way to make sure the right content gets delivered to the people who want it most. But to understand personalization, we first need to understand tags. But what are tags and how do you use them? Getting started with tags can seem a bit overwhelming at first, especially if you have not used them before or have grown your lists without tags.Thankfully, there are several easy ways to update your list to utilize tags that will help you build deeper connections with your audience and ultim...
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Using martech role types to build and maintain teams
24Dec By Steve PetersenNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Using martech role types to build and maintain teams

Using martech role types to build and maintain teams Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.crea...
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3 Professional Development Plans for Innovative B2B Marketing Teams
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

3 Professional Development Plans for Innovative B2B Marketing Teams

The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover, B2B marketers should be thinking about how to get stronger. Culture change takes time, but one of the best ways to start is by integrating new steps into your employees' professional development plans. After all, you are what you measure: Campbell's Law posits that if a raise or corresponding value judgement is solely dependent on meeting a sales quota, employees will sacrifice their other job responsibilities—team management, skill development, and so on—to meet that quota. If you integrate innovation into development plans, and subsequently into employees' annual reviews, you can start holding them (and yourself)...
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Email Marketing vs. Social Media: Which is Better?
24Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, marketing tips, Online Marketing, social media, social media and email, social media marketing, Social Media Strategy

Email Marketing vs. Social Media: Which is Better?

By Kelly Forst December 2, 2020 TLDR: Instead of focusing on which is better, learn how to combine the power of email and social media for a powerful marketing strategy. Email marketing vs. social media.“Email marketing is dead.”“That social channel is old news.”How many times have you heard phrases like this, pitting tried and true marketing channels against each other like gladiators gone to war?I know my answer: too many to count. So called ‘experts’ have a bad habit of killing off marketing channels that have been around a while in favor of the ‘latest and greatest’ tactics and tools. But there’s a reason those older channels have been around so long. They work. This was the narrative that came on the scene when social media w...
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Google, YouTube add user controls to limit alcohol, gambling ads
24Dec By Ginny MarvinNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Google, YouTube add user controls to limit alcohol, gambling ads

Google, YouTube add user controls to limit alcohol, gambling ads Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue...
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10 Facebook Trends to Watch for in 2021
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

10 Facebook Trends to Watch for in 2021

Although Facebook is now more than 15 years old, it remains a work in progress: Tools, technologies, and content formats are being continually introduced and improved both for users and for advertisers. What will the platform focus on in the year ahead? Which current and new experiences should marketers be paying close attention to? A recent infographic (below) from Oberlo explores the evolutions that are likely to have the biggest impact on businesses in 2021. The piece explores 10 key Facebook trends, including the growth of the augmented reality (AR) ecosystem and the rise of private, interest-driven communities.Check out the infographic:
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Drive More Referrals with the New Marketing Funnel
24Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing tips, email outreach, fwd thinking show, FWD: Thinking Show, Internet marketing, marketing funnel, Online Marketing, podcast

Drive More Referrals with the New Marketing Funnel

By Kelly Forst December 7, 2020 Small business marketing expert John Jantsch of Duct Tape Marketing joins The FWD: Thinking Show to discuss the Marketing Hourglass™ and how small businesses can apply it to their business. In the first 5 minutes of this episode of The FWD: Thinking Show, John Jantsch — Founder of Duct Tape Marketing — said something that could shock a lot of marketers.“As marketers, we’re not in charge of getting people to buy from us or creating demand,” said John.But as he went on, his meaning became more clear.“We need to organize our buyers’ behavior and create content that addresses that behavior.”Jantsch created the concept of The Marketing Hourglass™ to explain how marketers can organize their buyers’ behav...
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