Marketing

The current market is like a sea. And if the customers are fish, the companies offering their products are fishermen. And since the number of fishermen grows constantly, they are looking for new ways to lure fish into their nets. And that’s where artificial intelligence joins the game. AI is not only a great tool to help companies to attract and keep new customers, but more importantly, it offers customers a new level of accessible, pleasant, and personalized service.The release of a new product is often preceded by a marketing survey. Its task is to observe the target audience and its needs. Today, however, it rarely happens that a marketer stops you on the street and starts asking questions about which notebook or kind of soap you use. The process of data collecting has mostly moved t...