Marketing - Digital Marketing Journals - Search Engine Optimisation News

How Social Platforms Are Supporting a Growing Community of Digital Advertisers

25Feb

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok

How Social Platforms Are Supporting a Growing Community of Digital Advertisers

February 17th, 2021 Marketing Erica Perry This year social media will play perhaps the largest role in client marketing and advertising ever. To succeed, marketers need a clear understanding of how consumer behavior on social media has changed, which platforms they’re now turning to, and feel confident they have the tools ...

50 Best Marketing Books for Beginners in 2021

25Feb

By Virginia NusseyNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Marketing, robot chat

50 Best Marketing Books for Beginners in 2021

If you’re looking for the best marketing books for beginners in 2021, bookmark this article now, because we’ve got a list of 50 to get you started. Did you know that most CEOs read approximately 60 books a year? That’s about 4-5 books a month. Yet, according to the Pew Research Center, the average person in the United States reads 12 books a year. Why are leaders and executives reading exponentially more? Because they’re the ones who are spearheading the path for their organizations. Reading not only inspires and enlightens people from all walks of life, but also provides a foundation for innovation by learning from other cultures, societies, and perspectives on a myriad of issues and industries.Become a life-long learner, and you’re not only keeping your bra...

#361: Your Clubhouse Invite: Is This Social Platform Right For You With Coach Glitter – Amy Porterfield

13Feb

By AmyNo Comments

Clubhouse, coach glitter, email list growth, entrepreneurship, facebook, facebook marketing, Marketing, Online marketing, podcast, Social Marketing Strategies, social media, social media for entrepreneurs, social media marketing, social media platform, tiffany lee bymaster

#361: Your Clubhouse Invite: Is This Social Platform Right For You With Coach Glitter – Amy Porterfield

Listen To My Latest Podcast Episode: #361: Your Clubhouse Invite: Is This Social Platform Right For You With Coach Glitter Listen To My Latest Podcast Episode:#361: Your Clubhouse Invite: Is This Social Platform Right For You With Coach Glitter !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '39...

How YouTube is Expanding into Short-Form Video Territory with ‘Clips’

5Feb

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, twitter, youtube

How YouTube is Expanding into Short-Form Video Territory with ‘Clips’

February 3rd, 2021 Marketing Erica Perry Move over, Twitch. YouTube is testing the ability for viewers and creators to make clips of longer videos, allowing for the sharing of short, bit-sized clips of a video. Sound familiar?The feature is currently “in testing” with a small group of channels while YouTube gathers feedbac...

How Twitter is Expanding its Reach in Audio

24Jan

By Erica PerryNo Comments

amazon, Breaker, facebook, facebook marketing, Google, Marketing, podcast content, podcasts, Social Marketing Strategies, social media, social media marketing, spotify, twitter

How Twitter is Expanding its Reach in Audio

January 12th, 2021 Marketing Erica Perry In June 2020, Twitter introduced audio tweets where you can record your voice and share that audio as a tweet to your followers. A perk? These can also be listened to while you multi-task across other day-to-day activities including checking email or working on a document — comparab...

Should a Small Business Have a Blog in 2021?

19Jan

By Colan NielsenNo Comments

googe optimize, google optimization, google seo, Marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Strategy, Tips

Should a Small Business Have a Blog in 2021?

Posted Jan 19, 2021 by Colan Nielsen Should a small business have a blog? This is a question that we get asked all the time by both business owners and marketing agencies. Carrie Hill posed this question to the Twitterverse in November. Here’s a controversial topic – Local SEOs – should local businesses that have a fixed, geographic area they serve, blog (given they write content approx. 1x a month.) We’re discussing at the @LocalSearchLink https://t.co/knZVRfsKlh#localseo #localuPlease vote/share! — Carrie Hill 🗺️🎙️ (@CarrieHill) November 16, 2020 What i...

How intelligent and automated conversational systems are driving B2C revenue and growth. | by Ori | Jan, 2021

16Jan

By OriNo Comments

best chatbot, bots, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversational-ui, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, machine-learning, Marketing, robot chat

How intelligent and automated conversational systems are driving B2C revenue and growth. | by Ori | Jan, 2021

And how your business can tap into this potential 10X revenue multiplier.Accelerate Sales, Retention, Customer Loyalty through Conversations.If you thought it was just about chatbots and cognitive virtual assistants, you’ve been holding off a potentially 10X revenue multiplier under the hood.Read on to know more about how conversational marketing can massively accelerate your automated conversions.So, what is conversational marketing?Photo by Headway on UnsplashConversational marketing is the art of giving your users the information they need to buy your product, as relevant and crisp answers to all the questions they may already have about your product. When executed well, conversational marketing has been known to deliver upwards of 100% revenue growth from digital channels, making it...

How Google is Preparing for Fully Immersive AR Environments

12Jan

By Erica PerryNo Comments

AR, AR experience, artificial reality, facebook, facebook marketing, Google, instagram, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing, youtube

How Google is Preparing for Fully Immersive AR Environments

January 5th, 2021 Marketing Erica Perry Since its inception, one of the biggest use cases of AR on mobile remains the ability to play with your appearance whether through clothes, accessories, or makeup. Snapchat and Instagram are no stranger to this trend, and now Google is making its mark in the space with its own update...

Everything You Need To Know About Linkedin Marketing Automation & SMM Chatbot | by Vibhu Dhariwal | Jan, 2021

12Jan

By Vibhu DhariwalNo Comments

ai bot, ai chat, ai chatbot, automation, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ads, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Marketing, robot chat

Everything You Need To Know About Linkedin Marketing Automation & SMM Chatbot | by Vibhu Dhariwal | Jan, 2021

There was a time when you need to connect offline with businesses for a B2B partnership. However, now you just need to search for them on LinkedIn and click on the connect button.Every marketer and business knows how much LinkedIn is important for their growth. Alike other social media platforms, LinkedIn is not a general content-sharing social media platform. It is more of a professional platform and was built to bring professionals together for business, career, and company profile building.The revolutionization of technology and marketing practices has taught marketers how they can get even more from LinkedIn. It is now being used to generate leads too for businesses. Businesses search for prospects on LinkedIn, send them a connection request, and texts them to offer and discuss part...

How Google is Helping Marketers Navigate Shifting Shopping Behaviors

2Jan

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, Google, holiday 2020, holiday shopping, Marketing, online shopping, Social Marketing Strategies, social media, social media marketing, virtual shopping, youtube

How Google is Helping Marketers Navigate Shifting Shopping Behaviors

October 20th, 2020 Marketing Erica Perry The 2020 holiday season will undoubtedly look a little different this year, but one thing that is unchanged: it is still a time of peak demand and a critical time to connect with consumers. With just under 70 days until Christmas, brands are scaling their efforts as best they can an...

+50 Examples of How to Write the Best Email Opening Lines

31Dec

By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Marketing, robot chat

+50 Examples of How to Write the Best Email Opening Lines

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David NewmanToday we’re bringing you a guide to help you write the best email opening lines for all professional tasks to be done.Email is one of the prominent, universal ways of staying in touch.Whether you want to address an existing customer, a new lead, employees, a new boss, or a business correspondence, emails are a fantastic re-engagement communication channel, alongside other re-engagement channels like text messaging and Facebook Messenger. When we talk about the best email opening lines, we’re talking about email opening lines and subject lines that:Get more opensGet more responsesDrive positive outcomes toward your business goalsHere’s the good new...

How Zoom’s New Spin Off Platform is Catering to the Virtual Event Trend

31Dec

By Erica PerryNo Comments

facebook, facebook marketing, hybrid events, Marketing, online events, OnZoom, Social Marketing Strategies, social media, social media marketing, third-party apps, third-party integration, virtual events, Zapps, zoom

How Zoom’s New Spin Off Platform is Catering to the Virtual Event Trend

October 20th, 2020 Marketing Erica Perry It’s no secret Zoom has come into its own over the course of 2020 — evolving from a niche enterprise solution to a frequently used verb and video conferencing app integral to carrying out our day to day lives both personal and professional. For context, the app surged from 10 milli...

5 Best Practices for Twitter Video Marketing

31Dec

By Guy SheetritNo Comments

facebook, facebook marketing, Marketing, organic reach, Social Marketing Strategies, social media, social media marketing, twitter, twitter video, video marketing

5 Best Practices for Twitter Video Marketing

October 20th, 2020 Marketing Guy Sheetrit Contrary to what many might think, Twitter is actually a gold mine for video marketing. There has been a 95 percent increase in daily video views on Twitter over the past 18 months. Likewise, there has been an 85 percent year-over-year increase in watch time on Twitter. More so, yo...

Watch New Content Series “The Business of Empathy” Exclusively for SMW+

30Dec

By SMW StaffNo Comments

#smw, business of empathy, empathy, facebook, facebook marketing, Getty Images, Marketing, Pfizer, Salesforce, smwplus, Social Marketing Strategies, social media, social media marketing, Social Media Week

Watch New Content Series “The Business of Empathy” Exclusively for SMW+

October 27th, 2020 Marketing SMW Staff Since we launched SMW+ in August we’ve dropped 20+ original shows on the platform, hosted by some of the smartest people in the industry spanning brands, platforms, and agencies. Today, we’re excited to announce a new series in partnership with Facebook and The 404 titled, “The Busine...

How LinkedIn is Combining Paid and Organic Tools to Boost Virtual Events

30Dec

By Erica PerryNo Comments

covid-19, facebook, facebook marketing, linkedin, Marketing, organic search, paid search, Social Marketing Strategies, social media, social media marketing, virtual events

How LinkedIn is Combining Paid and Organic Tools to Boost Virtual Events

October 28th, 2020 Marketing Erica Perry In May Linkedin debuted Virtual Events to help smooth the transition to virtual events. Since then, more than 200,000 events have been hosted on the platform, reaching nearly 10 million digital attendees. Seven months of this “new normal,” however, there is still a lot to navigate a...

How Pinterest is Advocating for Underrepresented Communities and Cultural Sensitivity

30Dec

By Erica PerryNo Comments

cultural sensitivity, diversity, facebook, facebook marketing, Inclusion, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, youtube

How Pinterest is Advocating for Underrepresented Communities and Cultural Sensitivity

October 28th, 2020 Marketing Erica Perry Earlier this year, in a push to create a more diverse community and deliver unique and hyper-refined results for every person, Pinterest upgraded its skin tone feature launched initially in 2018 and opened it to more regions including the UK, Canada, Australia, and New Zealand. The ...

How TikTok and Shopify are Fueling Shoppable Videos

30Dec

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, instagram, Marketing, merchants, pinterest, retailers, shopify, shopping, social commerce, Social Marketing Strategies, social media, social media marketing, tiktok

How TikTok and Shopify are Fueling Shoppable Videos

October 28th, 2020 Marketing Erica Perry Earlier this year, TikTok announced a $200 million creator fund with a goal of helping more leading creators in its community sustain themselves financially solely through TikTok. More recently, the platform announced a partnership with Teespring allowing creators to sell merchandis...

Invest in Your Professional Education with SMW+

29Dec

By Toby DanielsNo Comments

facebook, facebook marketing, Marketing, reddit, Social Marketing Strategies, social media, social media marketing, twitter

Invest in Your Professional Education with SMW+

November 10th, 2020 Marketing Toby Daniels During the Pandemic, the number one thing that we have heard from our community is that professional learning opportunities are more important to them today, than ever before. At Social Media Week we have been committed to helping professionals grow in their careers for more than ...

How Pinterest is Helping Retailers Through Enhanced Discovery and New Ad Options

29Dec

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, holidays, Marketing, merchants, online shopping, pinterest, retailers, shopping, Social Marketing Strategies, social media, social media marketing

How Pinterest is Helping Retailers Through Enhanced Discovery and New Ad Options

November 11th, 2020 Marketing Erica Perry While COVID-19 may have closed brick and mortar stores, it also has proven the efficiency in e-commerce when it comes to scaling sales and setting up shop and platforms are finding their role in the shift. Pinterest, most recently introduced including a new storefront profile, fast...

How Facebook is Helping Brands Adapt for the Mindful Consumer

28Dec

By Erica PerryNo Comments

altruism, brands, covid-19, facebook, facebook marketing, health, Marketing, mindfulness, purpose, Social Marketing Strategies, social media, social media marketing, wellbeing

How Facebook is Helping Brands Adapt for the Mindful Consumer

November 11th, 2020 Marketing Erica Perry 2020 has been a challenge — particularly when it comes to mental health. From online fitness classes to recipe inspiration and DIY projects — consumers have a renewed sense of appreciation for the simpler things in life as they carve out new mindful habits. While this has become ap...

The Main Chatbots Trends in 2020. A quick look at the chatbots trends in… | by Murad Zamanov | Dec, 2020

28Dec

By Murad ZamanovNo Comments

ai, ai bot, ai chat, ai chatbot, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Marketing, nlp, robot chat

The Main Chatbots Trends in 2020. A quick look at the chatbots trends in… | by Murad Zamanov | Dec, 2020

Despite how painful this year was for the many industries, it would be interesting to look at how it impacted chatbots, the positive and negative sides, key takeaways, etc.In 2019 there were lots of promises not only to 2020 in general but also for the chatbots industry.Let’s look at some promised trends:The chatbot market size is projected to grow from $2.6 billion in 2019 to $9.4 billion by 2024 at a compound annual growth rate (CAGR) of 29.7%. (BusinessInsider)80% of businesses are expected to have some sort of chatbot automation by 2020. (Outgrow)Chatbots can save up to 30% on customer support costs. (Invespcro)It is no secret that chatbots are the driving force to run business communications across the whole digital globe. Natural language processing (NLP) does its best to analyze ...

5 Mobile Trends Marketers Should Know for 2021

28Dec

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok

5 Mobile Trends Marketers Should Know for 2021

November 11th, 2020 Marketing Erica Perry In 2020 consumers have reshaped their daily lives. They expect brands to tap into innovative ways to engage with them at virtually every stage of the journey in a world where digital connections are the new norm. Through mobile devices and video we’ve endeavored to create shared ex...

Announcing The Social Media MarTech Index

27Dec

By SMW StaffNo Comments

facebook, facebook marketing, index, linkedin, Marketing, Martech, Martech index, Social Marketing Strategies, social media, social media marketing, twitter

Announcing The Social Media MarTech Index

November 17th, 2020 Marketing SMW Staff Brought to you by Social Media Week, The Social Media Martech Index is a global list of all the companies that provide marketing technology solutions to the social media industry. The Index is designed to help social media marketers as they think about their social media tech stack o...

How Instagram’s New Redesign is Driving Short-Form Video and In-App Shopping

27Dec

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, instagram, Marketing, redesign, Reels, Shop tab, Social Marketing Strategies, social media, social media marketing, tiktok

How Instagram’s New Redesign is Driving Short-Form Video and In-App Shopping

November 18th, 2020 Marketing Erica Perry Instagram launched Reels in August after a year of testing, and now the platform is getting serious about its leadership in the e-commerce space, and more specifially competing with the likes of TikTok, through some bold real estate changes that give it direct exposure on the main ...

How to Use Exaggerated Emotion and Original Audio to Drive Your TikTok Engagement

26Dec

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Music, socia media, Social Marketing Strategies, social media, social media marketing, sound, tiktok, voice

How to Use Exaggerated Emotion and Original Audio to Drive Your TikTok Engagement

November 18th, 2020 Marketing Erica Perry Since 2018 TikTok has nearly tripled in size. Among U.S. users 18 and older, TikTok brought in 22.2 million mobile unique visitors in January 2020, 23.2 million in February and 28.8 million in March. In April, that number skyrocketed to 39.2 million. Looking ahead to 2021, new proj...

5 Creative Ways Brands Are Using Influencers

25Dec

By Luke FitzpatrickNo Comments

creative, facebook, facebook marketing, Influencer Marketing, Influencers, instagram, linkedin, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, statistics, tiktok, youtube

5 Creative Ways Brands Are Using Influencers

Most people tend to associate influencers with social media. However, influencers have been around for a lot longer than most people might think and can be dated as far back as the middle ages with royalty, popes, knights, earls, and artists. In recent years, influencers have exploded in popularity on social media platforms like Instagram, YouTube, Facebook, Snap, Pinterest, and TikTok. This has resulted in the emergence of 4 distinct influencer types: nano, micro, macro, and celebrity influencers.Image courtesy of Tribe Brands, both large and small are tapping into the influencer space at an ever-increasing rate. That’s why it may not come as a surprise to hear that the market has been forecasted to be worth more than $15 billion by 2022. Here’s a fresh look at some creativ...

A New SMW+ Series in Partnership with Triller

25Dec

By SMW StaffNo Comments

#smw, Beats & Bytes, facebook, facebook marketing, instagram, Marketing, music marketing, NUE Agency, Social Marketing Strategies, social media, social media marketing, Triller, youtube

A New SMW+ Series in Partnership with Triller

November 19th, 2020 Marketing SMW Staff Following the announcement of our subscription packages for SMW+, we’re excited to introduce a new branded content series in partnership with Triller and Beats & Bytes to the platform. If you haven’t already, be sure to browse our suite of subscription options and activate your m...

24Dec

By Erica PerryNo Comments

ads, audio, audio ads, facebook, facebook marketing, Marketing, Music, Social Marketing Strategies, social media, social media marketing, twitter, youtube

What Your Brand Should Know

December 2nd, 2020 Marketing Erica Perry Music has always played a special role in culture but this year particularly people are tuning into more audio content via YouTube and YouTube Music. This is largely in an effort to combat Zoom fatigue and make it easier to absorb content whether tutorials, lectures, classes, meeti...

How Snapchat is Preparing for the Next Creator Movement

24Dec

By Erica PerryNo Comments

facebook, facebook marketing, For You, instagram, Marketing, Reels, snapchat, Social Marketing Strategies, social media, social media marketing, Sounds, Spotlight, tiktok, youtube

How Snapchat is Preparing for the Next Creator Movement

December 2nd, 2020 Marketing Erica Perry 2020 has seen many brands and platforms step outside of their comfort zones and experiment with ways they can deliver content at scale and create personal experiences. A player of late that has stood out in departure from the original focus on intimate communications is Snapchat. ...

How Instagram is Expanding its Branded Content Offerings

24Dec

By Erica PerryNo Comments

branded content, facebook, facebook marketing, instagram, instagram live, live, Marketing, product tags, Reels, Social Marketing Strategies, social media, social media marketing, stories, tiktok

How Instagram is Expanding its Branded Content Offerings

December 2nd, 2020 Marketing Erica Perry Instagram recently unveiled a new redesign of its main home screen on the app in an effort to combat the rise of TikTok. Specifically, the Reels icon is now front and center in the app and directs users to a dedicated page of curated content organized by people they follow and your ...

7 Key Tips For Optimizing Your Email Marketing Ahead of Holiday Season

24Dec

By Dmytro SpilkaNo Comments

Email Marketing, facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

7 Key Tips For Optimizing Your Email Marketing Ahead of Holiday Season

It’s that time of year again. As the holiday season fast approaches, the nights are beginning to draw in, the temperature is beginning to drop, and marketers are hard at work figuring out a winning strategy to entice customers into their sales funnels. The winter period is an extremely busy period for online marketers as businesses ramp up their efforts to appeal to buyers in the run-up to Christmas. (Image: Clicky Blog) In fact, in the US, the busiest five days in the calendar year for email marketers all fall between Thanksgiving Day and mid-December. That’s a hectic schedule, so it’s vital that a plan is in place to make the most of your email marketing efforts. Although marketing has evolved at a rapid pace in the 21st Century, email marketing has proven itself time and...

24Dec

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok

TikTok’s Top 100: 2020 in Review

December 9th, 2020 Marketing Erica Perry Since September 2020, TikTok has amassed more than 800 million active users worldwide and the app has been downloaded over 2 billion times on the App Store and Google Play. To commemorate a year of success, the app released its annual edition of TikTok 100 — a year-in-review roundu...

How WhatsApp is Streamlining In-App Shopping

23Dec

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, in-app shopping, instagram, Marketing, online shopping, Social Marketing Strategies, social media, social media marketing, Whatsapp

How WhatsApp is Streamlining In-App Shopping

December 9th, 2020 Marketing Erica Perry In May, Facebook Shops made its debut streamlining the process for businesses to set up a single online store for customers to access on both Facebook and Instagram. In order to best facilitate the new on-platform shopping experience, the platform has also expressed its interest lea...

23Dec

By SMW StaffNo Comments

engagement, facebook, facebook marketing, Hootsuite, Marketing, purpose-driven, purpose-driven marketing, ROI, Social Marketing Strategies, social media, social media marketing

5 Insights to Boost Your Brand’s Social Presence in 2021 and Beyond

December 10th, 2020 Marketing SMW Staff It’s been a whirlwind of a year and anticipating what lies ahead is no easier to navigate. Our friends at Hootsuite launched their 5th annual Social Trends report illuminating the top trends set to shape brands in 2021 and how to adapt and thrive. You can download the full report her...

How to Effectively Engage Your Audience Through Email Marketing

23Dec

By Kevin GeorgeNo Comments

email, Email Marketing, email outreach, facebook, facebook marketing, Marketing, personalization, personalized messaging, segmentation, Social Marketing Strategies, social media, social media marketing, storytelling, subject lines

How to Effectively Engage Your Audience Through Email Marketing

December 22nd, 2020 Marketing Kevin George Gone are the days of Spray and Pray email marketing. You cannot do those once customary ‘Email blasts’ to every subscriber on your contact list. The email marketing landscape has changed rapidly, thanks to the ever-increasing demand for personalized messaging. Striving for higher ...

22Dec

By Kristen MatthewsNo Comments

facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing

How to Build a Brand Ambassador Network on Instagram

December 22nd, 2020 Marketing Kristen Matthews Can you believe Instagram turned 10 in 2020? Boasting 1 billion users, it’s surely not a platform that you have ignored as a marketer or business owner. However, I see many brands fall short with their Instagram marketing strategy. I don’t want you to be one of those brands so...

Your Path to Becoming a Powerful and Transformative Leader

21Dec

By Toby DanielsNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

Your Path to Becoming a Powerful and Transformative Leader

December 11th, 2020 Marketing Toby Daniels Empathy, a word that has been used extensively during 2020. It is abundant yet also scarce. It is a foundational part of being human, however, when we look at what has happened this year and when we think about our politicians, the News Media, Social Media and the role of Corporat...

21Dec

By SMW StaffNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, youtube

An Undervalued Asset in Marketing

December 15th, 2020 Marketing SMW Staff Hosted by Jesse Kirshbaum and in partnership with Triller, Beats, Bytes, and Brands is a show exploring the future of music marketing and how innovations in social media and shifts in consumer behavior are reshaping how music is made, consumed, and shared and how brands will need a m...

4 Data-Driven Digital Marketing Tactics to Embrace in 2021

21Dec

By Ann SmartyNo Comments

ads, data, data-driven marketing, Digital Marketing Trends, facebook, facebook marketing, future of content, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

4 Data-Driven Digital Marketing Tactics to Embrace in 2021

The new year is fast-approaching, so it’s high time that we evaluate our marketing strategy and come up with tactics to shake things up. Digital marketing is one of the fastest-changing industries out there – is your marketing strategy agile enough to adapt? There have been multiple marketing innovations introduced in 2020 (driven by both technology and the pandemic that has changed all the aspects of our lives), yet one trend is the most prominent one: Data Never before have brands had access to so much marketing data that includes:Internal / private data (customers’ emails, buying preferences, etc.) Public data (like competitors’ identifiable marketing tactics, overall shopping trends, etc.)You don’t need to be a data scientist or invest hundreds of thousands of dollars i...

How Twitter is Driving Tweet Exposure and Virtual Hangouts

21Dec

By Erica PerryNo Comments

facebook, facebook marketing, instagram, linkedin, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing, Squad, tweets, twitter, video

How Twitter is Driving Tweet Exposure and Virtual Hangouts

December 16th, 2020 Marketing Erica Perry It’s hard to believe more than seven years ago Snapchat unveiled “Stories,” a feature allowing consumers to string together images and videos into a digestible, diary-esque sequence that would disappear after 24 hours. It proved so popular that several other prominent players inclu...

How Reddit is Expanding its Video Presence with Dubsmash

21Dec

By Erica PerryNo Comments

Dubsmash, facebook, facebook marketing, Marketing, reddit, Social Marketing Strategies, social media, social media marketing, tiktok, video, video streaming

How Reddit is Expanding its Video Presence with Dubsmash

December 16th, 2020 Marketing Erica Perry 2020 has seen a surge in the ever-expanding category of video offerings, particularly short-form, geared toward younger audiences. The latest to make a place in the space? Reddit. The platform recently revealed its acquisition of short video platform Dubsmash. While the app will re...