Sunday, July 3Digital Marketing Journals

Freelance Career

Are Low-Cost WordPress Projects Worth Your Time?
building website, creating a website, Design Clients, Freelance Business, Freelance Career, Freelance Clients, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design, WordPress, WordPress Plugins, WordPress Themes

Are Low-Cost WordPress Projects Worth Your Time?

If you’re a freelancer looking for new clients, you’ll likely find plenty of opportunities to take on low-cost WordPress projects. But pairing the term “low-cost” with WordPress seems like an oxymoron. Sure, it may accurately describe what a client is willing to pay. That doesn’t speak to the challenges involved, though. These projects always tend to be more than meets the eye. I’ve spent over a decade working in the WordPress space. And I can’t recall a single project that didn’t involve multiple revisions and at least some customization. Even a website that uses a third-party theme and a few select plugins will need some tweaks. This process encompasses projects at every pricing level. It begs the question: are low-cost WordPress projects worth your time? The answer depends on what e...
How Novice Designers Can Improve Their Client Rosters
building website, creating a website, Design Clients, Freelance Career, Freelance Clients, google web designer, internet design, Marketing, web design, web design company, web designer, web page design, website builder, website design

How Novice Designers Can Improve Their Client Rosters

Ever feel like you’re getting passed over constantly for new and exciting work by other designers who aren’t quite as, well, good as you are? Don’t worry, you’re not alone – and you’re not a bitter jerk for having those thoughts. It’s something that most young freelance designers face, especially as they improve their skills and become better designers, yet their client roster is still as uninspiring as ever. Today, I’m going to give all you young designers out there some tips on what you can do to stop feeling like yesterday’s news, and get in on more of the exciting, high-paying action going on in the design industry.The Web Designer Toolbox Unlimited Downloads: 1,000,000+ Web Templates, Themes, Plugins, Design Assets, and much more!Gaining Entry to the Clubhouse I hate to brea...
How Web Designers Can Cope with Situations Out of Their Control
building website, creating a website, Design Clients, Freelance Business, Freelance Career, Freelance Clients, Freelance Design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

How Web Designers Can Cope with Situations Out of Their Control

Everyone wants to control their own destiny. For web designers, that means layouts that look great, code that works as intended, and clients who pay on time. While we may wish for each of those things, reality usually plays out differently. Layouts aren’t always pixel-perfect, code breaks and clients – well, they’re human. But it goes even further. The deeper you look, the more situations you’ll find that are out of your control. This is especially tough for those of us who keep a tight grip on both our business and projects. When something is out of our sphere of influence, it’s easy to become frustrated. And that can harm virtually every aspect of your work. It may even creep into your personal life as well. That’s why the ability to cope with these situations is vital. By saving you...
Items Every Web Designer Should Have in Their Office
building website, creating a website, Freelance Business, Freelance Career, Freelance Design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Items Every Web Designer Should Have in Their Office

Web designers are fortunate in that our work can be done from just about anywhere. That said, most of us still tend to gravitate towards either home or commercial office space. Why? Because dealing with coffee shop Wi-Fi just isn’t conducive to getting things done. Plus, the whole pandemic thing made sitting amongst strangers a no-go for most of the world. But not just any old office setup will do. There are some items that go hand-in-hand with comfort and productivity. Things that web designers either can’t or shouldn’t go without. As someone who has worked from home for over 20 years, I can attest to the importance of a well-thought-out space. I’ve managed to put together an area that helps me battle stress and lapses in creativity. It’s also a solid spot for doing some actual work w...
The Right Way to Add Recurring Revenue to Your Web Design Business
building website, creating a website, Design Clients, Freelance Business, Freelance Career, Freelance Clients, Freelance Design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

The Right Way to Add Recurring Revenue to Your Web Design Business

Booking new projects is a key revenue driver for any freelance web designer. But a lot of time and effort goes into both finding projects and getting the details hammered out. Then you still have to do the actual work. It’s not always an efficient process. And, unless those projects are quite large, you might also need to find other ways to boost cashflow. Constantly chasing that next opportunity can be tiring – and may not be enough to sustain your business. That’s why recurring revenue is so attractive. As the name suggests, it’s money that comes in regular intervals – weekly, monthly or yearly. It’s something you can depend on and, once a client is signed up, won’t require repeated sales pitches. Ideally, it will allow you to better focus on design and development. Sound like someth...
Finding a Niche as a Designer Isn’t Just an Overused Cliché
building website, creating a website, design, Freelance Career, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Finding a Niche as a Designer Isn’t Just an Overused Cliché

Here’s a scenario for you. Post-COVID, you’re out with your friends, and you’re getting hungry. The members of your group start suggesting places where you can go and grab some dinner. There are a lot of eclectic suggestions being thrown about – Chinese, Mexican, Thai, Greek – and none of you is sure what you’re going to choose. Here’s one thing you probably won’t do, however: go to an “all-purpose” restaurant which serves all of the above types of food, plus about 10 more. Does that kind of restaurant even exist? Probably not, and that’s exactly my topic for today’s article. When you have too broad a reach with your design work, providing service to a range of clients who have little to nothing in common, you not only dilute the quality of service you’re able to provid...
Freelance Situations You Need to Fix Right Away
building website, creating a website, Design Clients, Freelance Business, Freelance Career, Freelance Clients, Freelance Design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Freelance Situations You Need to Fix Right Away

As a freelance web designer, you’ll have the opportunity to work with a wide variety of clients. And it’s likely that some of them will want to enter into different types of working arrangements. One common example is billing. You may run into a client that prefers to pay a flat monthly fee rather than be charged hourly. Some might even aim for a yearly invoice. But it can go well beyond a unique invoicing schedule. Client preferences can be all over the map. They may include how you communicate, when you work, and how quickly things get done. Anything and everything are on the table. This calls for a certain level of flexibility on your part. The willingness to work with a client on such issues can be beneficial to your relationship. But the opposite can also be true. ...
How a Culinary Technique Could Make You a Better Freelancer
building website, creating a website, Freelance Career, Freelance Design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

How a Culinary Technique Could Make You a Better Freelancer

I’m going to tell you the story of two cooks: David and Jenny. Both are equally talented in the kitchen, and both are about to prepare a 6-course meal for a table full of rowdy dinner guests. They’re hungry and they’re hungry now. David gets his pots and pans out, pulls what he needs from the fridge as it’s needed, and dives hands first into the cooking. He likes to follow his gut, and make the magic happen spontaneously. In the other room, his guests are talking and making quick work of the wine and the asparagus dip, and David is in the zone. Pan over to Jenny. Jenny is a more methodical cook – she opens up her recipe book and starts pulling out everything she needs to complete the meal. No cooking yet – just preparation. It takes her a while, but she manages to arran...
What Happened to the Great Plans For Your Design Career?
building website, creating a website, Freelance Career, Freelance Design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

What Happened to the Great Plans For Your Design Career?

Stop me if you’ve heard this one. You tell yourself you’re going to turn over a new leaf and start a new habit that will help you elevate your career as a designer somehow. Maybe you want to start doing more interesting personal projects, or refining your marketing tactics to reach out to more and better clients. However, it never seems to go exactly as planned. You come up with some kind of excuse, and your great plans of achieving your design career goals are quickly flushed down the drain. What happened? Did the freelancer motivation fairy suddenly appear and deflate you like a balloon? Or is there a more practical reason?The Web Designer Toolbox Unlimited Downloads: 1,000,000+ Web Templates, Themes, Plugins, Design Assets, and much more!You Are The Way You Ar...