tiktok

16Aug By Monika AhujaNo Comments

facebook, facebook marketing, instagram, linkedin, marketing strategies, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

Social Media Marketing for Auto Repair Shops (Complete Guide)

I’ve had the same conversation with enough shop owners now that I can usually see it coming before they finish the first sentence. Someone tells me they know they should be doing more with social media. They just haven’t gotten around to it, or they tried it for a few weeks last year and let it slide. I never push back on that part. What I tell them instead is that they’re already sitting on the one thing most businesses spend months trying to manufacture: proof. You fix real cars, in front of real customers, every single day. Social media marketing for auto repair shops isn’t about inventing content. It’s about pointing a phone at what’s already happening in your bay. Despite this the 2022 Ratchet+Wrench Industry Survey found that 20 percent of shop owners have no social media accounts at...

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17Jun By Om Prakash JakharNo Comments

Blog, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, tiktok

Trending TikTok Sounds & Viral Trends in June 2026

TikTok trends don’t wait for your content calendar. By the time you’ve planned, filmed, and posted, the moment’s already passed. This guide fixes that. Every month, this page tracks what’s trending on TikTok: the sounds gaining momentum, the formats worth recreating, the hashtags driving reach, and the cultural moments shaping content. But tracking trends is only half the problem. The other half is knowing which ones deserve your time, which ones to skip, and how to turn a 15-second format into actual business results. That’s what separates brands that ride TikTok trends from brands that get buried by them. Key Takeaways: TikTok trends have a short shelf life, most peak within 7–10 days of breaking Sound-driven formats have a participation window; format-driven trends last longer Busines...

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19Mar By Sam LauronNo Comments

content creation, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok

Instagram Reels for business in 2026: Best practices + examples

Every minute, people around the world watch nearly 139 million Instagram Reels. As Instagram’s fastest-growing feature, Reels offer enterprise brands the highest engagement rates. Whether you’re new to making short-form videos or you want to step up your strategy, this guide will help you get the most out of Instagram Reels. Key takeawaysInstagram Reels are the platform’s fastest-growing feature, offering higher reach and engagement than other post types.Reels are versatile. Mix formats like tutorials, behind-the-scenes, and shareable content to educate, entertain, and engage your audience.Timing and consistency matter. Post when your audience is most active to boost views and interaction.Use CTAs like “save this for later” or “tag a friend” to help drive engagement and signal to ...

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17Feb By Monika AhujaNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

How to Create a Social Media Marketing Strategy for Business

Jumping into social media marketing for the first time? You’re definitely not alone. As of late 2025, there are 5.6 billion people on social media, which is approximately two-thirds of the global population, and over 90% of the global internet users.  With numbers like that, it’s clear why brands of all sizes are eager to get a piece of the action.  But here’s the catch: social media marketing can sometimes feel like a giant puzzle where everyone wants to be seen. But given the huge competition on social platforms, mass visibility for businesses certainly becomes a challenge.  This is where the need for a smart social media marketing strategy can help you cut through the noise, focus on the right platforms, and speak to the right audience. In this guide, we’ll break down what social media ...

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18Jan By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social media algorithm, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Everything you need to know

To be loved is to be seen – but when the Instagram algorithm decides how many people see you, sometimes it’s tough to get that love (or even that like). The good news? We’re pulling back the curtain on how the Instagram algorithm works. We’ll walk you through the ranking signals that matter, plus how to optimize your Instagram content for better reach. Bonus!!! Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, X (Twitter), and LinkedIn to get your posts seen by more people. What is the Insta...

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20Oct By Abhas MathurNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, pinterest, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

10 Best Social Media Platforms for Business in 2025 (Pros & Cons)

The first social networking site, Six Degrees, was launched in 1996. Social media has seen tremendous growth since then. And how! With the launch of social networking sites like Facebook, YouTube, and Twitter, the number of people actively engaging in social networking has only risen. The statistics for 2025 show that there are 5.41 billion active social media users worldwide. Marketers today are constantly exploring new ways to engage with this audience. However, with countless platforms available, choosing the one that is right for you is not just restricted to a number game.  To help you decide, we’ve prepared a list of the best 10 social networking websites and apps worth considering. Why do Businesses Need Social Media Marketing The role of social media in businesses’ marketing and br...

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20Sep By Sam LauronNo Comments

content creators, facebook, facebook marketing, Influencer Marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, Template, tiktok, twitter

Free template and expert tips

Having an informative, engaging, and impressive influencer media kit is one of the best ways to land professional brand deals as a creator. Your media kit offers brands a snapshot of your work, your audience, and the value you can bring to brand campaigns as a creator. If you want to nail your media kit and secure more brand partnerships, here’s everything you need to know about creating an effective influencer media kit. What is an influencer media kit? An influencer media kit is a document that influencers and content creators share with brands when discussing potential partnerships. A good media kit should: Showcase your content creation strengths Prove that you have an engaged online following (e.g. by including follower and engagement stats) Highlight the kind...

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21Aug By Om Prakash JakharNo Comments

Blog, facebook, facebook marketing, instagram, marketing strategies, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok

The Complete Guide to Social Commerce [2025]

Scroll. Tap. Buy. That’s how fast today’s customers make decisions, and if your brand isn’t ready to sell where people spend the most time (hint: social media), you’re already behind. Social commerce isn’t a buzzword anymore; it’s a full-blown revolution. Instagram, TikTok, Facebook, Pinterest… these platforms aren’t just for likes and follows. They’re your new storefronts. And the checkout is built right into the feed. Whether you’re a growing DTC brand, an agency, or a marketing team trying to keep up, social commerce is the shortcut between discovery and purchase, and the brands that master it are turning casual scrollers into loyal buyers every day. But here’s the kicker: posting a few product pics isn’t enough. You need a strategy. A workflow. This guide will show you how to: Let’s b...

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2Jul By Aakanksha SharmaNo Comments

Blog, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Instagram Reels Trends to Use in 2025 (Updated Weekly)

Not every trend is worth your time. Instagram is buzzing with new sounds, clever edits, and fresh ways to tell stories, but only a few can move the needle for your brand. We’ve pulled the ones that do, so you can spend less time scrolling and more time growing. These are the real Instagram Reel trends from 2025 that people are using to tell stories, drop jaws, and grow their reach. We’ll break down each trend, songs they carry, why it’s catching fire, and how social media marketers can use them to drive engagement, build community, and grow their brand. Let’s get into it. What’s Trending on Instagram Reels in June 2025? 1. “I Have Everything I Need” — June 19, 2025 Audio: Original audio – refinedscietyshorts With 536 Reels created so far, this trend features creators expressing contentmen...

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2Jun By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Tools, Strategy, tiktok, twitter, youtube

13 social media scheduling tools to save tons of time in 2025

Key Takeaways Social media scheduling tools help you plan, schedule, and automate your social posts across multiple platforms with tailored post formats, saving you time and ensuring a consistent posting cadence. Creating and scheduling new posts in advance allows you to reduce errors, encourage team collaboration, and spend more time engaging with your audience. Social media management tools like Hootsuite offer much more than scheduling, including AI-powered content creation, social advertising, and advanced analytics capabilities. Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and any...

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23Apr By Colleen ChristisonNo Comments

education, facebook, facebook marketing, instagram, linkedin, Original research, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Using social media in education: 10 can’t-miss tips

Social media has revolutionized the way we connect and communicate with each other. And not just in our personal lives. Teachers and administrators have realized the potential of using social media in education. Today, the best educators are embracing social media’s role in the classroom. But if you feel overwhelmed by the possibilities, you’re in the right place. There are many advantages of using social media in education. Keep reading for our top tips, including lesson ideas you can steal and tools that can make your life easier. The benefits of social media in education How does social media influence education? The biggest advantage is engagement. And, as any teacher knows, engagement is key to student success. When students get involved in their learning, they learn be...

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4Mar By Irina NovoselskyNo Comments

instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, youtube

Hootsuite CEO Irina Novoselsky on marketing to Gen Z

Around this time every year, I like to reflect on my upbringing. I moved to the US from Ukraine at a young age, and my parents had less than $300 in their pocket to start an entirely new life. It shaped the way I see the world — and the way I approach business, even to this day. It also taught me the value of adaptability and being open to new perspectives. These are two skills that leaders need now more than ever as we experience a massive shake-up in the business world, thanks to a generation that’s turning the status quo on its head. Yes, I’m talking about Gen Z, the group responsible for breaking the marketing funnel and making the business playbooks we use every day obsolete. It’s why I dedicated four months speaking to over 500 Gen Zers working at B2B organizations. Keep scr...

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13Jan By Stacey McLachlanNo Comments

Calculator, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, Strategy, tiktok, twitter, youtube

24 simple ways to increase Facebook engagement (free calculator)

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach. Engagement helps boost your News Feed placement based on the Facebook algorithm. Plus, likes and shares expose your posts to your audience’s extended network. Strong engagement indicates that your audience cares about what you have to say. And an engaged audience that wants to interact with your brand is something every marketer should aim for. ...

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14Nov By Karolina MikolajczykNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, Report, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Social media trends, Strategy, tiktok, twitter, youtube

The 15 social media trends that will shape your 2025 strategy

Welcome to social media in 2024, where trends go from brat to demure in a matter of days. Brands push creative boundaries while social audiences’ attention spans tank. Add generative AI, TikTok Shops, and the ever-growing expectation for social to drive business impact to the mix, and it’s enough to make even the savviest marketer’s head spin. But no need to spiral, friends. We’ve got solutions. Here are the top 15 social media trends you need to know heading into 2025 — and actionable tips to help you bring them to your accounts. Bonus!!! Get our 2025 Social Media Trends report for the insights...

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15Oct By Megha SharmaNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How to Schedule TikTok Posts on Mobile and Desktop in 2024

Are you a social media manager fed up with sharing posts on Tiktok in real time? In this scrabbled situation, the only solution is learning how to schedule TikTok posts. It will give you the power to plan ahead and maintain a consistent flow of content without last-minute stress. While TikTok’s native scheduling feature may seem like a treat to social media marketers, it has its fair share of limitations. But fret not. There is a tool that doesn’t leave you feeling stuck in a time wrap. Stick around to learn how to schedule your post in just a few minutes with zero limitations. How to Schedule TikTok Posts ( 4 Ways) There are numerous ways you can schedule your Post on TikTok. Here are different options you can use to schedule your post: Native App: Instagram native feature can be used to...

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25Sep By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Announces Shut Down of Separate TikTok Music App

In news that will impact… well, very few people in all honesty, TikTok has announced that it’s shutting down its separate “TikTok Music” streaming app, after various operational challenges and limited user interest. TikTok Music was initially launched in India in late 2019, under its original name “Resso”, which aligned with TikTok’s own meteoric rise in the nation. And while TikTok was banned in India in 2020, somehow, Resso avoided the same restriction. Yet, even so, Indian users didn’t show a lot of interest in TikTok’s own streaming provider. And when the app was eventually banned by Indian authorities earlier this year, it was pretty much already on the outs as a viable alternative in the region. TikTok renamed Resso to “TikTok Music” last year (which may have led to its ban in I...

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16Aug By Megha SharmaNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, linkedin, pinterest, reddit, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

How to Post on All Social Media at Once Using a Tool?

Do you find yourself struggling for hours to manage multiple social media platforms? It can be overwhelming to keep up with all the accounts and juggle posts from Facebook to Instagram, TikTok to Reels, and more. What if there was a way to streamline this approach, save time, and maintain a consistent social media presence? What if there was a way to post on all social media at once? It might sound too good to be true, but it’s possible. In this blog, we will take you behind the scenes of cross-posting and dig into whether this approach is really the ultimate solution for struggling social media marketers. We’ll also explore what needs to be checked before and after posting to ensure the highest reach. So, let’s get started! Things to Check Before You Post to Multiple Social Media at Once ...

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28May By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Instagram’s Experimenting With a New Way to Engage with Trending Memes

Instagram’s keen to tap into the power of participatory content, as an avenue to get more people posting more often, this time via popular memes, and making them easier to interact with in the app. As you can see in this screenshot example, posted by app researcher Radu Oncescu, Instagram’s working on a new “Memes” option within its Reels editing tools, which would enable you to add popular meme elements into your clips. The meme option would give you access to a range of popular, animated meme elements, which could then be overlaid on your Reels to give them a more topical, engaging element. That could be a popular option, providing a simple way for users to engage with trending meme templates. I mean, IG would also have to keep updating the listing regularly, in order to keep it relev...

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13Apr By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, social commerce, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

Easy Guide + Tips for Results in 2024

The mall is out. Shopping on social media is in. And you may not be able to buy a soft pretzel or smell free samples of perfume on Instagram (yet), but IG is making its case for being the go-to sales channel in 2024. Selling on Instagram embraces social shopping, the practice of selling products directly on social media. A 2023 survey by Rakuten Insight in India found that 74% of women and 68% of men prefer shopping on Instagram to shopping on any other app (sorry Facebook, Youtube and TikTok). And another 2023 report by PYMNTS.com concluded that 21% of the consumers that use Instagram to browse goods and services end up purchasing the products they find. Selling on Instagram pays—especially when you’re using the best practices, expert marketing advice and kickass ads. Here’s how to ...

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9Apr By Megha SharmaNo Comments

Blog, Social Marketing Strategies, social media, social media marketing, tiktok, video marketing, youtube

The Ultimate TikTok Video Size Guide for 2024

Launched in 2016, TikTok has more than 1 billion monthly active users from over 200 countries today. Initially, the platform established a name with the TikTok video length limit of 15 seconds. However, experimenting with the best length for TikTok videos has become paramount as the platform evolves. It is closely related to the TikTok algorithm, as every content is prioritized based on the video limit. So, to go viral, understanding the pattern of audience attention span and mastering the art of TikTok video dimensions and sizes are crucial for optimum TikTok marketing. In this guide, you will discover the various TikTok video lengths and learn how to optimize and publish your videos to resonate with the audience for the highest reach. Let’s equip you with the latest TikTok video size. Ti...

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18Mar By Hannah MacreadyNo Comments

facebook, facebook marketing, Guide, instagram, Social listening, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Social Media Sentiment Analysis: Tools + 3-Step Method

Curious about what people really think of your brand, products, or campaigns? Forget follower counts and shares—social media sentiment analysis is the key. Sentiment analysis on social media lets you monitor online discussions about your brand and competitors in real time. By analyzing sentiment, you can uncover valuable insights into customer perceptions. Ready to dive in? We’ll show you how to conduct a step-by-step social media sentiment analysis with practical tips for improving your social media strategy. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. ...

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14Mar By Sparsh SadhuNo Comments

Blog, Influencer Marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Top 60 Social Media Influencers in 2024: Who’s Leading the Chart

In today’s world, people often discover new products not through TV commercials or newspapers but via the influencers they follow on social media. While scrolling their social media feeds, people stumble upon their favorite influencers showcasing or recommending products and decide to give it a try. Brands leverage this persuasive behavior of the influencers to reach and engage a new audience with a message that resonates with them.  However, the challenge for brands and marketers lies in identifying the top social media influencers for their influencer marketing campaigns. With the influencer world so vast, stretching from TikTok beauty coaches to Instagram fashion gurus, finding the right influencer within a niche becomes challenging. That’s why we’ve done the legwork, combing through co...

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11Mar By Andrew HutchinsonNo Comments

instagram, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

X Continues to Share Misleading Data Notes, As Third Party Reports Show Declines in Usage

Every time you go to write anything about the platform formerly known as Twitter these days, whether you like it or not, whether you intend to or not, you are also going to be wading into political waters. That’s because Elon Musk has made X into a political story in itself, while any criticism is viewed through the lens of personal hate for Elon, and an effort to stop Musk’s inherently political goals. “You hate free speech” is the most common counter, but in reality, nobody hates free speech, and the vast majority of critics aren’t trying to make a comment on Musk or his stated goals. In fact, those same critics have been just as harsh about Meta, TikTok, Snapchat, etc. But Elon has intentionally tried to make criticism of X a bigger issue than just the flaws at X itself. Yet, it’s di...

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9Mar By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, reddit, Social Marketing Strategies, social media, social media advertising, social media marketing, Strategy, tiktok, twitter, youtube

2024 Facebook Ad Sizes Cheat Sheet [ALL FORMATS]

Social media platforms are always changing, right? So what’s the best Facebook ad size to use in 2024? The truth is… it depends. Facebook offers four main types of ads: Image Video Carousel Collection Each of these categories has many different placement options, from the main Facebook news feed to Reels video ads and everything in between. Plus, they each have their own Facebook ad size and other requirements to abide by.. Here’s your complete cheat sheet of all Facebook ad image sizes in one place, organized by placement. Bookmark it, Slack it to your team, print it out for your secret “social media imposter syndrome” desk drawer folder… I mean, what? Bonus: Get the Facebook advertising cheat sheet for 2022...

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21Feb By Shannon TienNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social Media Tools, Strategy, tiktok, twitter, youtube

13 Social Media Analytics Tools That Do the Math For You

Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool. In this article, I’ll cover some of the best free social media analytics tools available, along with some paid options (for the true nerds who want to dive deep on the data and see real returns). Then you’ll be ready to learn which social media metrics are important to track. Not ready to start looking for analytics tools? Get a primer on what social media analytics even is. #1 Analytics Tool for Growth Beautiful reports. Clear data. Actiona...

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6Feb By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

Facebook Continues to Add Users After 20 Years of Existence

Despite ongoing predictions of its demise, and countless straight up declarations of the same, Facebook is still going strong, and still adding users, despite the app now having been with us for 20 years. Yes, this week marks the 20th anniversary of “The Facebook”, Mark Zuckerberg’s Harvard side project, which went on to become a global powerhouse, which is now used by almost half of all people on the planet. Indeed, as of last count, Facebook now has over 3 billion monthly active users. To put that in perspective, the population of the entire world is around 8 billion, and with 1.4 billion people in China, where Meta’s apps are not available, and around 25% of the global population aged under 15 (you have to be 13 years old to sign up for Facebook), that suggests that the majority of peo...

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4Feb By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Template, tiktok, youtube

How to Write a Winning Social Media Proposal [Free Template]

It doesn’t matter what an incredible Instagrammer you are or how TikTok-savvy you may be. If you want to win business as a social media marketer, you don’t just need the skills. You need a convincing social media proposal, too. For solo freelance social media managers and marketing agencies alike, social media proposals are essential for growing your business — so you’d better be prepared to knock it out of the park. Luckily, we’ve got you covered with this step-by-step guide to creating a proposal and a free social media proposal template to help you craft your own in just a few minutes. Quickly create your own social media proposal with our free and easy-to-use template. What is a ...

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1Feb By Megha SharmaNo Comments

Blog, Influencer Marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

9 B2B Influencer Marketing Case Studies and Success Secrets

The power of influencers can turn a brand into a phenomenon and a product into a movement.  The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. It offers a road map to navigate success through the competition. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. Influencers are starting to ho...

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27Jan By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Social Media Tools, Strategy, tiktok, twitter, youtube

What Is Social Media Automation? Top Tools and Tips

If you’re like us, you prefer fun jobs over tedious tasks. (Actually, if you were into tedium, you probably wouldn’t be reading this blog in the first place.) That’s why you’re going to love social media automation tools. Social media automation tools allow you to automate boring, time-consuming tasks so you can get back to the fun stuff, like creating stunning content. In this blog, you’ll learn how to automate tasks on social media with tools that help you improve response time, reduce the time spent on repetitive tasks, and give you the insights you need to create more engaging content. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the p...

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20Jan By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Is There a Valuable Use Case for Generative AI in Social Apps?

While social platforms are super keen to tap into the generative AI trend, I’m not sure that they’ve worked out a good way to truly integrate AI tools in order to complement their core use case just yet. Sure, there are some generative AI elements that have sparked trending interest, like image generation tools, and even certain chatbots, like Snapchat’s ‘My AI’. But for the most part, the AI tools that we’re getting actually detract from the central mission of social apps, in that they reduce the actual social interaction element. Though that is, of course, in a human-to-human sense, and maybe, that’s not actually where things are headed. Are we moving to a new stage of digital interaction, where humans don’t necessarily have to be involved in conversations? Will chatbots eventually en...

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18Jan By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Analytics, Social media benchmarks, social media marketing, Strategy, tiktok, twitter

Q4 2023 [Data & Tips]

How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean. Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date (Q4 2023) benchmarks for key industries to help you understand how your social results stack up right now. Bonus: Get a free, customizable competitive analysis template to easily size u...

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9Jan By Rob GloverNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Template, tiktok

Social Media Rules for Real Estate: A 2024 Guide

There’s no doubt that social media is an amazing marketing tool for real estate professionals. But it’s important to remember that various real estate codes of ethics — and many local and national laws — apply to what you post. So before you publish your next Reel, Snap, TikTok, or Tweet (Xeet?), make sure you know the social media rules for real estate agents. Peruse this guide if you’re a bit fuzzy on what constitutes a good or bad social media post. We’ve laid out laws and guidelines to keep your content ethical. We’ve also included several best practices and examples so you leave with a plan to make every post perfect. Bonus: Get a free social media strategy template designed specifically for real estate agents, broker...

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30Dec By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social Media Strategy, Strategy, Template, tiktok, twitter, youtube

4 TikTok Analytics Tools That Do the Math for You

Ah, TikTok. What started as the domain of teenagers doing their teenager thing has become an important marketing channel – and not just for those marketing to teens. The platform now has more than a billion monthly users, and nearly a third of them are over 35. That means TikTok has become serious business for brands and organizations of all shapes and sizes. TikTok analytics provide the information you need to take your TikTok strategy seriously, with insights into what works and what doesn’t for your business. Before we jump into the details, here’s a quick overview of everything you need to know: What is TikTok analytics? TikTok analytics are tools that allow you to track your performance on TikTok. They provide insights into which videos are seeing the most activity. On a...

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22Dec By Alyssa HiroseNo Comments

content creators, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, youtube

How to Get on the FYP (For You Page) on TikTok: 15 Hacks

In a way, this blog post is also a For You Page: it was carefully created just for you, and the more you scroll, the more you’ll find content that you’re likely to care about. Except it was written by a human with bones and blood, and not determined by a series of TikTok algorithms. Getting on the TikTok FYP, or For You Page, is extremely important when it comes to success on the platform: the FYP is where a billion global active users find new content, new accounts to follow and new brands to care about. Here’s everything you need to know about getting on the FYP, straight from the human’s mouth. What is the FYP (For You page) on TikTok? The Tiktok FYP (For You Page) is a feed of content created for a specific user based on an algorithm. The FYP shows a mix of videos from acco...

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18Dec By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

11 Key Social Media Trends to Watch Out for in 2024

Are you ready with your social media strategy for 2024? Did you take all the upcoming social media trends into consideration while forming it? You can’t avoid them! Social media evolves at a breakneck speed. What worked for your social media presence in the previous year might not work in 2024 as well. That’s why you need to stay updated with all the latest social media trends that will be taking off in the social media realm. Knowing the trends will help you create innovative campaigns that resonate with current user behaviors and preferences. So, did you jot down all the emerging social media trends? Don’t worry! We have done the hard work of finding every trend that will push your marketing ahead of the curve and help you make impactful new tactics and strategies, setting your clients a...

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13Dec By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

The 2024 Guide to Social Media Strategy for Executives

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Just be yourself and devote about 5-10 minutes a day, and you’ll be growing your executive social media presence in no time. Here’s exactly how to do it. ...

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4Dec By Karolina MikolajczykNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social media stats, Strategy, tiktok, twitter

Average Engagement Rates for 13 Industries [November 2023]

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. (And empower you to brag to your boss with data-informed confidence — you’re welcome.) We’ve even included a simple (and free!) engagement rate calculator you can use t...

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26Nov By Sam LauronNo Comments

content creation, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

5 Easy Ways to Remove the TikTok Watermark

When you download a video from TikTok, you’ll notice it includes a watermark. This logo can be especially annoying if it covers an important part of the video. It can also make it more challenging to cross-post the video on Instagram Reels or YouTube Shorts. Fortunately, there are many ways to remove a TikTok watermark! If your videos are winning fans on TikTok, don’t let that pesky watermark stop you from resharing them onto other platforms. Get the most out of your video content creation by using a TikTok logo remover. We promise that no fancy TikTok video editing skills are required. And psstt: if you want our favourite methods for downloading a TikTok without the watermark, check out our video: Bonus: Get a free TikTok Grow...

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23Nov By Hansika VaidNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The Complete Social Media Image Sizes Cheat Sheet for 2023

Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. With the appropriate image dimensions at your fingertips, you can display pictures as intended without awkward crops or loss of quality. Think about it – each platform has its unique set of rules, especially regarding visuals. And guess what? Whether you’re a savvy marketer, a creative content maker, or just starting out, mastering these dimensions is key. So, what’s the secret sauce? Stay tuned as we’re about to unveil the ins and outs of image sizing that will keep your social media content looking sharp and engaging across all platforms. A Quick Social Media Image Size Cheat Sheet Here’s a quick look at the image dim...

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14Nov By Hansika VaidNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The Complete Social Media Image Sizes Cheat Sheet for 2023

Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. With the appropriate image dimensions at your fingertips, you can display pictures as intended without awkward crops or loss of quality. Think about it – each platform has its unique set of rules, especially regarding visuals. And guess what? Whether you’re a savvy marketer, a creative content maker, or just starting out, mastering these dimensions is key. So, what’s the secret sauce? Stay tuned as we’re about to unveil the ins and outs of image sizing that will keep your social media content looking sharp and engaging across all platforms. A Quick Social Media Image Size Cheat Sheet Here’s a quick look at the image dim...

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11Nov By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Instagram Tests New Elements to Feed into More Enclosed Group Sharing

Instagram continues to lean into more private sharing, with a series of new updates in testing that will provide more ways for users to interact in smaller groups. First off, Instagram’s testing new ways to respond to inbox Notes, with users in the test pool now able to reply to Notes with audio clips, photos, videos, GIFs, and stickers. That’ll add more ways for people to engage with Notes, and contribute to general conversations with friends. Notes, which Instagram first launched last December, have proven especially popular with younger users, a key demographic that IG wants to keep a hold on, to stop them from migrating to TikTok instead. As such, it makes sense for Instagram to double-down on Notes, while it’s also added songs, looping video clips, and other interactive elements to...

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9Nov By Sam LauronNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

8 of the Best URL Shorteners To Help You Save Space in 2023

URL shorteners can turn any long and unwieldy website address into a short and sweet URL at the click of a button. Not only are short links easier to digest, but they can help you meet certain character limits and make your link performance seamless to track. It sounds like magic, I know, but anyone with an internet browser can use link shorteners: social media managers, regular everyday Facebook moms, small business owners, TikTok tweens of all heights — and you! Here’s everything you need to know about how to use URL shorteners and why they should be an essential part of your social media tool kit. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and pr...

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31Oct By Christina NewberryNo Comments

facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

14 Social Media Calendar Tools for a More Organized 2024

Social media calendar software is a must for any social team. With multiple platforms to manage and audiences in multiple time zones, it’s simply not realistic to post your social content on the fly to each account. (You need to sleep sometime, right?) A social media calendar tool eases the pain by centralizing your social content schedule, so you can plan, tweak, and share your social media posting strategy all in one place. The best social media content calendar tools integrate directly with the social media platforms so your content posts automatically once you place it in the calendar at the time you choose. Keep reading to find the best tool for your needs and learn how use a social media calendar to save time. Bonus: Downl...

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23Oct By Hannah MacreadyNo Comments

content creation, facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, Social media trends, Strategy, tiktok, twitter

49 Black Friday Social Media Posts: Ideas & Examples

Looking for inspiration for your Black Friday social media posts? As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. From creative graphics and catchy captions to engaging videos and influencer collaborations, use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial 50 Black Friday soci...

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16Oct By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Strategy, Strategy, tiktok, twitter

How to Manage Social Media in 18 Minutes a Day

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research new brands and products using social media. Without an active presence, customers may choose to shop elsewhere. For those who are short on time, we’ve put together an 18-minute plan for managing social media for a business. This plan takes you minute-by-minute through the social necessities, highlighting time-saving tips along the way. ...

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12Oct By Marc BartolomeNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

Writing for Social Media: Top Tips and Tools

Social media play a pivotal role in connecting people, shaping opinions, and driving business success. As we traverse the dynamic landscape of social platforms in 2023, the significance of effective writing for social media cannot be overstated. Recent statistics from Demand Sage underscore this importance, with over 4.9 billion active social media users worldwide and projections soaring to a staggering 5.85 billion by 2027. These numbers highlight the immense potential for reaching and engaging audiences through compelling content.  With such a vast and diverse audience at our fingertips, the impact of crafting effective social media posts has never been greater. But how can you make your social media posts stand out? Let’s explore the essential tips below.  10 Tips for Writing for Social...

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7Oct By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social media content creation, social media marketing, Social Media Tools, Strategy, tiktok, twitter

What is It & Why You Need It

Social media mistakes happen. Typos. Awkward phrasing. Angry-tweeting at MasterChef Junior contestants before remembering they’re children. But if you work in a regulated industry, mis-wording something can have bigger consequences than just embarrassment. We’re talking fines, disciplinary suspensions, referrals to state authorities, or even total bars from your industry. If you want to stay out of hot water, an AI-backed compliance tool like Proofpoint is key. So how do you stay out of hot water and consistently stay engaged with your social media audience? One option is to create a compliance officer role at your company. But large companies may find that just leads to employee content stuck in an approval bottleneck for ages. And if you’re a smaller company, you might not have the resou...

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25Sep By Ronald RajanNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The Ultimate Social Media Marketing Guide for Beginners

Navigating the vast landscape of social media marketing can be daunting. Yet, understanding this realm is crucial, especially when, on average, 32% of the total marketing budget will be invested in social media this year. With an estimated 4.89 billion people using social media globally and the average user active on six to seven platforms monthly, the landscape is more competitive than ever. Simply posting content is no longer sufficient. To truly stand out and build a brand, strategic marketing efforts are essential.  But what exactly constitutes strategic marketing on social media? This social media marketing guide will elucidate the steps essential for effective social media marketing, shed light on the ideal platforms for your brand, and provide actionable tips to amplify your marketi...

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20Sep By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Tools, Strategy, tiktok, twitter, youtube

How to Schedule Tweets [3 Methods + Bonus Tips]

Scheduling Tweets (Xeets?) can be a game-changer for your brand. It’s hard enough coming up with witty one-liners, hot takes on current events, or smart replies on a regular basis–but actually having to log in and post them at the right intervals? Talk about a headache. By auto-scheduling your content in advance, you can send out viral Tweets for days (or weeks) without lifting a finger. Here’s how to do it, and why you should. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. How to schedule Tweets: 3 methods There’s mor...

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12Sep By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Template, tiktok, twitter, youtube

Social Media for Business: A Practical Guide

As much as you might love marketing your brand with billboards or radio ads, the fact is, social media for business has to be part of your marketing strategy in 2023. Sorry! Social media is an essential way to reach your customers, gain valuable insights, and grow your brand. If you’re avoiding this powerful communication tool, you’re missing out on an incredible opportunity to connect with an audience. (Is this the “inner saboteur” RuPaul is always talking about?!) Read on for everything you need to know to build a winning social media marketing strategy for your business. #1 Social Media Tool Crea...

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8Sep By Jordan BucknellNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

100+ Social Media Acronyms Every Marketer Needs to Know

Baffled by BOFU and BR? Doubtful over DSP? Feeling FOMO over FB, FYI, and FTW? We hear you. In the ever-changing world of social media, keeping up with the latest acronyms can feel a little like learning a whole new language. But don’t worry, we’ve got you covered. In this definitive guide, we’re going to shed light on the hottest social media acronyms and abbreviations to help you stay on-trend and ahead of the curve. Let’s jump in. 100+ Popular Social Media Acronyms Here are 100+ Popular Social Media Acronyms we’re about to explore. But wait, there’s more! We’ve categorized these acronyms into four easy-to-digest sections. This way, you’ll know exactly where to find what you’re looking for. Let’s begin with… 1. General Social Media Acronyms From hopping between social media platforms to ...

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19Aug By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Shares New Guide to Ad Campaign Fundamentals

Looking to add TikTok into your digital marketing mix for the upcoming holiday push? This will help. TikTok has shared a new guide to the key basics of successful in-app ad campaigns, including notes on how to identify your main selling points, how to create videos around them, and how to optimize your presentation for TikTok specifically. You can check out the full overview here, but in this post, we’ll take a look at some of the highlights. First off, the guide helps you dig deeper into the why of your business, and what you’re looking to sell in your promotions. The answers to these questions will dictate your creative strategy, and TikTok has included more detailed explainers on how to drill down to your unique selling point (USP) in order to maximize the resonance of your promotions....

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13Aug By Ronald RajanNo Comments

Agency, Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

A Comprehensive Guide for Success

Are you eager to harness the power of social media to elevate your brand? Do you aspire to engage your audience effectively and solidify your brand’s online presence? If your answer to these questions is a resounding ‘yes,’ then you’re in the right place. With over 56.8% of the world’s population active on social media, it becomes a vital asset for your business to connect with your potential target market and achieve your marketing goals. In this comprehensive guide, we’ll explore the intricacies of social media management. We’ll navigate its complexities, tackle its unique challenges, and uncover the opportunities it presents for businesses and agencies. Whether you’re a seasoned pro or a newbie, we’ll arm you with the knowledge and strategies you need to master this crucial aspect of di...

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10Aug By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Instagram Tests New Collaborative Posting Option to Encourage Participation

This could be interesting. Instagram is experimenting with a new option that would enable users to add their own images and videos to an existing post, facilitating more direct collaborations in the app. As you can see in this example, shared by app researcher Alessandro Paluzzi, when switched on, the new option would enable post viewers to submit their own addition for consideration. Any additions would not be displayed until approved by the creator, essentially enabling curated group photo albums and shared experiences in the app. Which Instagram has been leaning into as a key engagement driver of late. Back in 2021, Instagram added the “Add Yours” sticker for Stories, which enables users to prompt others to respond to their Stories content, while it also expanded remixes to all video...

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8Aug By Michelle MartinNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

How to Use Social Proof to Fuel Engagement and Sales

Social proof starts when you’re envious of Little Johnny’s new kicks in first grade and ends… never. It’s the secret sauce in every successful marketing campaign. As marketers, we often measure KPIs like engagement rate, net follower gain, and reach without once thinking about the main driving force behind all of these: Social proof. As in, the reason why someone takes the time to engage, follow, or even sees your social media content in the first place. Before you have any followers to count, you’ll need to create an environment that makes people want to follow, engage with, and — eventually — buy from you. Social proof creates that environment. Here are 15 ways to build social proof into your marketing, and our top tips for the best results. ...

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22Jul By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

12 Ideas + Free Post Generator

Wondering what to post on LinkedIn? The platform is a gold mine for connecting with potential employers, customers, and colleagues in your field. A well-crafted LinkedIn post can help you differentiate yourself or your brand and build relationships that drive career success. Still, coming up with LinkedIn post ideas can be awkward, not to mention a total time suck. If you’re stuck, check out these post examples to spark your inspiration and build an engaging LinkedIn content strategy in no time. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. What to post on Linkedin: 12 ideas LinkedIn is a place where content matters. You ...

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14Jul By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Social Media Lead Generation: 13 Proven Tactics

It doesn’t really matter what you’re selling. Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients. You already know how helpful social media can be for brand awareness and engagement: today, we’re digging into just how marketers can use platforms like Facebook, Tiktok, Instagram, and LinkedIn to generate sales leads. Social media can help you find people interested in what your business has to offer — and, importantly, it can help you keep in touch with those potential customers to let them know about news and special offers. Ready to use social media marketing to gene...

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2Jul By Zuzana HudecovaNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

A Step-by-Step Guide to Earning the Blue Tick

Hey there, TikTok creators! Are you seeking that extra edge to skyrocket your credibility and gain recognition on the platform? If so, you’re in the right place! Earning that coveted blue tick verification on TikTok is your golden ticket. It’s not just a symbol—it’s a powerful statement of authenticity and trustworthiness that can set you apart from the sea of creators and help you build a strong bond with your audience. Did you know? TikTok is the reigning champion of social media engagement, boasting an average session length of a whopping 10.85 minutes. That’s a lot of eyeballs potentially on your content! This high engagement rate amplifies the value of verification for creators like you who are eager to expand their audience and make a big splash in the TikTok universe. In this compre...

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23Jun By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Boost Church Engagement with Social Media

Social media has undeniably become an integral part of marketing plans across the board, including non-profit entities such as churches. Yet, you will see a degree of reluctance among some church ministries towards embracing social media. If you find yourself in this category, consider this compelling statistic: Data reveals that a staggering 18% of young adults and 22% of African-Americans prefer attending church online. This showcases the immense opportunities social media presents for reaching diverse audiences. Just imagine the possibilities of using social media for churches: your congregation doesn’t merely grow—it thrives. It reaches new members, fosters stronger connections within the community, and effects impactful changes in the wider community. This is where social media steps ...

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18Jun By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Find the Best Candidates

People apply to companies, not jobs. Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. So where are the best candidates? Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media, including almost half (48%) of Gen Zers and Millennials. Here’s how to create an effective social recruiting strategy to grow an audience of top talent who can’t wait to work for you. #1 Social Media Tool ...

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9Jun By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

How to Write a Social Media Policy [Templates]

A social media policy is a crucial tool for any organization—a code of conduct that protects your business’ reputation and enables employees to stay out of trouble. Read on for everything you need to know about creating a corporate social media policy, including social media policy examples and a template to help you start your own social media policy today. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial What is a social media policy? A social media policy is an official company document that provides guidelines a...

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6Jun By Himansha SehgalNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Ultimate Social Media Marketing Guide for Your Restaurant

If you haven’t considered social media marketing for your restaurant, it’s time to seize this excellent opportunity. Doubtful? Consider this: according to recent statistics, 63% of consumers use social media to seek out new restaurants or discover new menu items. By promoting your restaurant on social media, you can heighten brand awareness, attract more customers, and consequently expand your business! It’s important to remember that establishing an effective social media presence for restaurants requires strategic planning to stand out in the competitive market. This blog post aims to discuss these essential strategies. Moreover, we’ll guide you in crafting engaging social media posts and highlight the key considerations for marketing your restaurant on these platforms. Let’s dive right ...

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1Jun By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Caption writing, image sourcing, responding to followers…the list goes on. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Streamline your workflows, automate tasks, and never worry about finding the perfect caption again. Here’s how you can get started with ChatGPT for social media marketing. Craft perfect posts in seconds OwlyWriter AI instantl...

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28May By Mandy SchmitzNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

7 Ways to Use SEO on Social Media to Boost Your Visibility

When you hear the word SEO, I bet the first thing that comes to your mind is better rankings on search engine results. But did you know that you can also use SEO on social media? Yep, you read that right. Those SEO strategies you’ve been using to get more traffic on your site aren’t only applicable to search engines. They can help you gain more visibility on social media platforms too! So, if you’re struggling to gain a following on your socials or hitting your engagement goals, SEO could be the answer to your woes. No worries. In this post, I’ll teach you how to take advantage of SEO tricks and techniques to boost your social media presence. But first, you need to understand why SEO strategies can work on social media too. Why Should You Do SEO on Social Media? At this point, you’re proba...

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25May By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Ongoing Chinese Influence Operations Could Strengthen the Case for a TikTok Ban

While TikTok has over 150 million US users, who are increasingly spending more of their time in the app, its popularity could also be clouding concerns around its potential for harm, which is the key focus of the ongoing discussions around whether or not to ban the app. And while, for the most part, I would trust the advice of cybersecurity experts on this front, with various officials, from various nations, raising significant concerns about the app, I would also look to other cases where China-based groups have been seeking to infiltrate US-based networks, in order to gather information, seed propaganda, and manipulate opinion. Which is happening all the time. Just today, Microsoft reported that Chinese state-sponsored group ‘Volt Tycoon’ has conducted various operations designed to di...

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23May By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

How to Make Short-Form Videos That Stand Out

Looking to make a splash with short-form video content? You’re not alone. Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Easily customize them in Canva, and take your Reels game to the next level today. What is short-form video? Short-form video refers to...

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20May By Monika VermaNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Your Ultimate Guide to Using Social Media in Healthcare

Do you think social media marketing is crucial for a healthcare business? Can social media be a fruitful marketing channel for your healthcare business? Absolutely, yes! Present-day social media is way more than a networking platform, with a total of 4.89 billion users worldwide. It is used by businesses across industries, and the healthcare industry is no exception. Social media is a powerful tool for healthcare institutions and professionals to engage with the general public and share healthcare information. Studies show that about 90% of users in the age group of 18-24 trust the healthcare information shared on social media. Without the wide reach of social media platforms, it would be hard to keep the general public informed about the latest healthcare updates and services nearby. So, ...

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6May By Sam LauronNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Generate Leads in Real Estate: 22 Foolproof Tips

There’s way more to real estate than showing houses and negotiating deals. In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business. But where should you start? Below, let’s dive into the different ways to get real estate leads, where to find them, and how to convert them into happy clients. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that s...

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3May By Himansha SehgalNo Comments

Agency, Blog, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Effectively Streamline Your Reel Creation

Launched in 2020, Instagram Reels was Meta’s answer to the wildly popular short-video app TikTok. Fast-forward to today, Reels are stronger than ever! Let’s admit it. Reels can be appealing and highly addictive. Once you finish watching one, you cannot help but scroll to see the next. As these short videos continue to remain a hot trend this year, too, it is wise for businesses to use Instagram Reels templates to create better Reels content at a faster pace. But what’s the benefit of using these templates? Well, these templates drastically reduce the time it takes to create Reels. With these templates, you don’t need to select music and edit clips to match the music. This way, you save tremendous time creating the short video and increase the rate you post these videos on the platform. Kee...

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24Apr By Aaron Andre ChichiocoNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

Leveraging Emotional Marketing with Influencer Marketing

It is a no-brainer that emotion is one of the most significant factors that contribute to the success of any marketing campaign.  If you disagree, then do thorough market research, and you’ll find this to be true. Admit it. Emotion is the reason your consumers purchase products that may not even want or be good for them.  Logic doesn’t play into action that much. It’s not how you make lifelong customers. Think about it. Even if you know that it’s not healthy to eat at fast-food restaurants, you still take your family on weekends because their marketing campaigns tug at your heartstrings and promise not only delicious food but more importantly, fun times and great memories for the whole family. The emotions they evoke drive customers to take action. In the very first neuroscience study cond...

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19Apr By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How the YouTube Algorithm Works in 2023: The Complete Guide

If you believe in free will, we have terrible news — well, at least when it comes to YouTube. Because YouTube’s algorithm for recommendations drives 70% of what people watch on the platform. Seventy percent! That is some seriously staggering influence. Youtube’s 2.5 billion users watch 694,000 minutes of video each minute. And the platform’s recommendation system is responsible for the majority of those views. So it’s no surprise that marketers, influencers, and creators are obsessed with unlocking the secret of the Youtube algorithm. Getting recommended to the right viewers at the right time is the ticket to YouTube stardom, but how does it work? What makes it tick? And, most importantly, how can we take advantage of this mysterious formula? Well, ponder no more, my ‘Tube curious friends ...

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10Apr By Alexandra SamurNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

The History of Social Media in 33 Key Moments

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So sit back, relax, and join us while we look back at what once was the future. The 33 most important moments in the history of social media The first social media site was born (1997) On one of the first true social media sites, SixDegrees.com, you could set up a profile page, create lists of connections, and send messages within networks. The site amassed around one million users before being bought out for $125 million, only to shutter in 2000. The actual answer to “when was the first social media site launched” is debatable...

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7Apr By Chandraveer SinghNo Comments

analytics, Blog, facebook, facebook marketing, How-Tos, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How to Manage Multiple Social Media Accounts Effectively?

A Twitter survey found that, on average, the maximum number of accounts a social media manager handles is 40. What about you? How many accounts do you handle? More importantly, are you facing difficulties while managing multiple social media accounts? Whether you’re a professional social media manager or a small business owner, juggling multiple accounts can be troublesome if you don’t know how to do it with finesse. So, how to manage multiple social media accounts effectively? This article will provide detailed information on executing multiple social media account management effortlessly. So, without further ado, let’s dive into the nitty-gritty aspects. Pros and Cons of Having Multiple Social Media Accounts Before you understand the rules of effective social media management, you must g...

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2Apr By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

8 Facebook Trends That Will Shape Your 2023 Strategy

Facebook hit a new milestone in early 2023, reaching 2 billion daily users for the first time. In a constantly changing social media landscape, the world’s largest social network continues to hold its ground. So, what’s trending on Facebook right now – and how is Facebook changing in 2023? We’ve rounded up the most important Facebook trends marketers need to watch this year. Hint: AI Facebook trends are leading the way. If you’re not already thinking about how AI will affect your Facebook strategy, it’s time to start! Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023. The 8 top Facebook trends for 2023 Trend 1...

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2Apr By Digital MarketerNo Comments

Blog, content, content marketing, Digital Marketing, digital mkt, Internet marketing, Marketing, Online Marketing, Social, social media, tiktok, tiktok ads, videos

Dramatically Maximize Your Content Output [VIDEO]

TikTok Ad Masterclass Join Maxwell Finn, President of Unicorn Inventions and DigitalMarketer’s TikTok Marketing Expert, as he breaks down the Ford Method that will dramatically increase your creative output. Download The Ford Method Ad Checklist to follow along. WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights. The post Dramatically Maximize Your Content Output [VIDEO] appeared first on DigitalMarketer.

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24Mar By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

11 of the Most Important TikTok Trends to Watch in 2023

Sure, we could tell you what the hottest TikTok hashtag trends and challenges are right now — but this article would be out of date by the time you finish reading it. So if you were looking for a hot new drag-queen-choreographed dance to do, we’re sorry. But we’ve got something even better for you instead: a 2023 TikTok trend report that’s all about the bigger picture. If you’re looking for what’s making TikTok tick right now, you’ve come to the right place. Because, really, if you want to create a winning TikTok social media marketing strategy, you can’t get lost in the details. Things change at whiplash speed over on TikTok. Even if Corn Kid is absolutely popping off on a Monday, by Friday, the TikTokaverse has already moved on to watching clips of old dudes selling watches. To succeed h...

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17Mar By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Signs New Sponsorship Agreement with MLS

TikTok has signed a new, multi-year partnership with Major League Soccer (MLS), which will see MLS share exclusive content and in-app programming, while also incorporating in-stadium activations and TikTok sponsorship of various MLS events and tournaments. As per TikTok: “As an ‘Official Partner’ of MLS, TikTok will be integrated into every MLS game throughout the season through various in-stadium branding, TikTok & MLS content across stadium videoboards, and more. TikTok is also the co-presenting sponsor of eMLS Cup, the League’s esports tournament. We're excited to continue spotlighting TikTok as a place where the sports and gaming community intersect, while providing quality entertainment for all.” The partnership will provide another way for TikTok to further integrate itself with...

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12Mar By Aanya RachelNo Comments

Blog, Social Marketing Strategies, social media, social media marketing, tiktok

10 TikTok Content Ideas for Businesses

With 1 billion active users across 154 countries, TikTok has become a powerful business marketing tool. Most businesses are leveraging it to promote their products and services. If you are one of those few businesses that do not use TikTok thinking it is geared only toward young audiences, it’s time to debunk the myth. According to recent statistics, around 21% of TikTok users in the US are above 30, 20% are above 40, and 11% are above 50. In addition, 40% of users belong to Gen Z. In short, TikTok can help you engage a vast range of audiences, thereby boosting brand awareness and chances of conversions. However, TikTok users consume 167 million videos within a minute. This makes it challenging for businesses to ideate new TikTok content ideas consistently. In this post, we will share 10 T...

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27Feb By Britny KutuchiefNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Everything You Need to Know

Salesforce recently announced the retirement of its social media management tool Social Studio. Customers will lose access on Nov. 18, 2024, or at the end of their contract, whichever comes sooner. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. Keep reading to find out everything you need to know about the Salesforce Social Studio retirement — and what to do next. #1 Social Med...

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15Feb By Radu BalasNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

10 Podcasts on Social Media That You Can’t Afford to Miss

There’s no doubt that social media is the most anticipated platform for marketing. Yet, it has landed marketers in a new maze. Unlike traditional marketing, gauging social media success needs you to be ultra-active. Every other day, you get a newer update on one of the channels you use for promotion. And this begs the question. How can you know about these updates and leverage them for an enriching promotional scheme? Besides gorging on books, enrolling in courses and webinars, and trying out those features yourself, you can listen to social media podcasts. Good social media podcasts are a hard thing to come by. Still, the podcast listening trends show that 55% of the US population listen to them. Many social media leaders and industry experts have started sharing their experiences and adv...

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9Feb By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

10 Social Media Design Tips to Stand Out on the Feed

As more and more platforms move towards visual content, social media design has become increasingly important. Sure, your content is what really matters, but if your posts are visually unappealing or lack any sort of design consistency, they’re going to be lost in the mix. But what if you don’t have an in-house designer? What if you don’t have any formal design background at all? Fear not–here are 10 social media design tips to help your posts stand out on the feed. Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network. What is social media design? Social media design is the pra...

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1Feb By Colleen ChristisonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

The How + Why of Choosing Text for Your Video

Is there anything more important than choosing the right TikTok fonts? And no, we will not accept “the birth of your firstborn” or “that time you graduated university” as answers. It sounds like we’re exaggerating (and ok fine, we are), but like any other design decision, your font choice says a lot about your brand identity and the audience you’re trying to appeal to on TikTok. And while the decision may be important, choosing the right font for TikTok doesn’t have to be intimidating. We’ll teach you what TikTok’s fonts are, what they say about your video, and answer your frequently asked questions about them. Bonus: Use our free TikTok engagement rate calculator to find out your engagement rate 4 ways fast. Calculate it on a p...

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30Jan By Carlos Carrión v. R.No Comments

Blog, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

How to Use Both to Boost Engagement

On the surface, Instagram Reels vs. Story is a debate that many social media users have a hard time understanding. Both are popular ways to share video content with your followers and improve engagement. So, can you pick one or the other? No! Despite their similarities, Instagram Story and Reels are different in their reach. They engage different audiences on the platform, and different consumers in your sales funnel. That’s why it’s critical to understand the differences between these two video formats and how to use them effectively in your social media strategy. Instagram Reels vs. Story: What’s the Difference? Here’s a quick refresher on Instagram Reels Vs. Stort and how each format differs. Instagram Story Instagram Stories are short-lived videos or slide shows attached to your Instag...

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27Jan By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps

Over the past year, Google has repeatedly noted that a China-based group has been looking to use YouTube, in particular, to influence western audiences, by building various channels in the app, then seeding them with pro-China content. There’s limited info available on the full origins or intentions of the group, but today, Google has published a new overview of its ongoing efforts to combat the initiative, called DRAGONBRIDGE. As explained by Google: “In 2022, Google disrupted over 50,000 instances of DRAGONBRIDGE activity across YouTube, Blogger, and AdSense, reflecting our continued focus on this actor and success in scaling our detection efforts across Google products. We have terminated over 100,000 DRAGONBRIDGE accounts in the IO network’s lifetime.” As you can see in this chart, DR...

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25Jan By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Top 10 TikTok Influencers in 2023 [+ How to Become One]

Have you ever wanted to become a TikTok influencer? You’re not alone. Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. Not to mention, they’re inspiring the entire social media platform’s community with their creativity. What is the fastest way to become an influencer? Learn from the pros! We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie. What is a TikTok in...

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18Jan By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Discord Acquires Anonymous Teen Connection App ‘Gas’

This may not be hugely relevant from a social media marketing perspective right now, but it is worth noting, especially if you’re trying to connect with younger user groups. Today, gaming-focused messaging platform Discord has announced that it has acquired ‘Gas’, the rising social app which enables teen users to send anonymous compliments to their friends. Created by former Facebook product manager Nikita Bier, who also created the very similar tbh (which Meta acquired in 2017), Gas is specifically focused on high school students, enabling users to sign up and join their school, then participate in positive polls and activities with their classmates. Which has proven popular. Over the last few months, Gas has regularly ranked in the App Store’s top 10 most downloaded charts, even beati...

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17Jan By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

Everything You Need to Know About Booktok + 5 Best Books

The TikTok community of BookTok has quickly become one of the leading book recommendation platforms in the world. Its unique combination of social media and book reviews has revolutionized how people find new books to read. But what is BookTok? How do you get started on BookTok? And who are some of its top influencers? We’re here to answer all your questions about BookTok and give you a list of the top 10 books recommended by BookTok this year. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie. What is BookTok? BookTok, short for “Book TikTok,” is a community of users on TikTok who...

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8Jan By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

How To Become a Pro at Instagram’s Auto-Generated Captions

When it comes to accessibility online, auto-generated captions are a big win. Now, you can easily include auto-generated captions on Instagram videos and Reels. It can increase your reach, shooting you to Instagram stardom (maybe). Look out, Whindersson Nunes! This article walks you through the automatic subtitles Instagram offers. By the end, you’ll know how to get auto-generated captions on Instagram and why you should use them. Save time editing photos and download your free pack of 10 customizable Instagram presets now. What are auto-generated captions on Instagram? Auto-generated captions on Instagram are text transcriptions of the speech from a video or Reel. Captions appear on-screen at t...

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5Jan By UweNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

6 Great Tips to Become a Successful Social Media Consultant

In the past, social media was seen as a fun way to connect with friends and family. Nowadays, it is one of the most important tools a business can use to reach customers. It is one of the most important aspects of online marketing and continues to grow. Here are a few statistics that show just how important social media is for businesses: More than half the world is on social media (58.4%) 93.4% of all internet users use social media People are spending more than two hours on social media every day With statistics like that, it’s no wonder businesses are looking to up their social media game. This is why social media consulting is such a sought-after field. If you are looking to become successful in this industry, there are a few things you can do to raise your chances. This article will d...

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24Dec By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Twitter Rolls Out Priority Tweet Ranking, Longer Video Uploads to Blue Subscribers

Twitter’s updated Twitter Blue subscription package is slowly rounding into shape, with two more elements now live for paying subscribers, including prioritized ranking of subscriber tweets. Twitter re-launched its $8 subscription package two weeks back, after addressing flaws in its initial roll-out of the option. The main lure of the updated Twitter Blue remains the blue checkmark for paying subscribers, so that they can appear just as important as ‘legacy’ checkmark holders in the app, but in addition to this, Twitter has also promised to incorporate other enticements for your monthly payment. Now, two of those three additional elements are available to Blue subscribers, with Blue users now able to upload videos up to 60 minutes long, in 1080p, and subscribers also getting ‘priority ra...

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22Dec By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Social Media in Higher Education: 13 Essential Tips

Social media usage is now the standard for higher education institutions. From student relations to recruitment to fundraising to crisis management, it’s a powerful communications tool for post-secondary institutions of all stripes. That’s why we’ll be digging into the expanding role of social media in higher education in this post. Read on to learn how to use social tools to build your institutional reputation and foster a sense of collegiate community. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Advantages of social media in higher education Social media is relevant at just about every level of education, but it can seriousl...

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15Dec By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Meta Shares Video Ad Tips, Based on 70 Campaigns

Looking for tips to help improve the performance of your video ads? This could be worth a look – Meta recently partnered with Analytic Partners to analyze over 500 ads, across 70+ campaigns, in order to glean insight into key best practices, strategies and tips to help improve your video marketing approach. You can download the full 12-page report here, but in this post, we’ll take a look at some of the highlights. First off, the research underlines a key point that you’ve likely heard and read many times before – return on investment for video ads is over 5x higher when a brand logo is used in the ad, and is highest when the logo is shown within the first two seconds. That’s even more important with short-form video clips, highlighting the need to make your branding known quickly, in orde...

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26Nov By Nathan CaddellNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Tips for a Successful Application

Even if you’re not trying to become the next Charli D’Amelio, it’s worth figuring out how to get verified on TikTok. After all, the social media network has about 1 billion active users a month. That’s a huge potential audience to take advantage of. Verified TikTok accounts benefit from increased exposure and a certain amount of cred. A verification badge is basically a stamp of approval from the TikTok overlords. If you’ve been wondering how to get a blue check mark on TikTok, read on. Here’s what TikTok verification is, why it matters and how to make sure your verification application is approved. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers w...

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18Nov By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

12 Exciting Things to Try on Instagram in 2023

So you’re in a bit of an Instagram rut. Your content isn’t sparking joy in the way it used to. It’s not about accumulating more followers or getting more likes: you’re just kind of bored. The honeymoon stage is over. Hey, don’t quit. This is normal. You and Instagram can still have a long-term, loving, fulfilling relationship. You’ve just gotta put some effort in. It’s time to spice things up. From simple photo editing hacks to easy Reels inspo, this is the place to go if you’re looking for new things to try on Instagram. Read on for the freshest trends, new features and examples from the pros. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2...

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9Nov By Michelle CycaNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

What Is Cameo? Using Celebrity Videos to Promote Your Brand

If you’ve ever wanted George Costanza to roast your dad on Festivus or Chaka Khan to sing you happy birthday, Cameo can make your dreams come true. You probably know Cameo as a platform that allows fans to request celebrity videos, but did you know that you can also use Cameo to grow your business? Read on to find out more about how Cameo can work for you and your company. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is Cameo? Cameo is a website and mobile app that lets you request personalized video messages from celebrities. Founded in 2016, Cameo connects fans with their favorite actors, ...

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31Oct By Mark de GrasseNo Comments

Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Management, Marketing Skills, Online Marketing, personal branding, social media, social media marketing, tiktok

It’s Scary That You’re Missing These 5 Marketing Skills

Some of the things you (or your clients) AREN’T doing … are so scary. Like really scary. 1. You NOT being on TikTok is scary. TikTok now has over a BILLION monthly active users. Ages 20-29 make up 29.5%, ages 30-39 make up 16.4%, ages 40-49 make up 13.9%, and ages 50+ make up 7.1%. Don’t tell us your avatar isn’t on TikTok, the numbers prove you wrong. TikTok’s userbase is aging up as we speak, now is the time to get on! Even if you have to hire Gen Z to run your business’ TikTok (speaking of scary), your company NEEDS to be on TikTok. DOWNLOAD: The TikTok Ad Set Up Guide. Learn how to quickly create 16 TikTok ads in the least amount of time possible. Click Here 2. Your Lack of Email Marketing is SCARY The myth that email marketing is dead is just like a haunted ...

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17Oct By Keenya KellyNo Comments

Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, video marketing

5 Simple Ways to Get More Engagement

Increasing Tiktok engagement is the best way for every female course creator to expand their reach and get more sales, especially with the ever-increasing content consumption on Tiktok.  For business owners, Titok is the six-figure-making platform where you can make a lot of money by increasing your engagement.  Nothing discourages zeal like not having people hit the like button, comment, or share your videos, let alone purchase your courses.  I have been there, and I know how frustrating it is. But my story changed when I got intentional with some hacks and tips I will be sharing with you shortly.  Five simple hacks I used to get more engagement on Tiktok 1. Post Regularly This has got to be the first thing any content creator will tell anyone intentional about brand bui...

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16Oct By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

The Top Instagram Photo Editing Trends in 2022

On Instagram, photo editing trends move pretty dang fast. Just cast your mind back to those days when your feed was flooded with heavily filtered, square-cropped photos. Though it was only a couple of years ago, in 2022, that style looks so dated that you might as well be posting a daguerreotype. Your average Instagram user spends almost half an hour each day on the app, and they’re smart enough to spot content that hasn’t managed to keep up with the times. That means last year’s interesting and original photo composition is this year’s tired cliche. To hold your audience’s attention, you’ve gotta keep it fresh and stay up to date with the latest Instagram photo editing trends. So consider this required reading: We’ve got the top 7 Instagram photo styles for 2022. ...

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14Oct By Chuks ChukwuemekaNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, marketing strategies, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The 7-step Inbound Marketing Strategy for Startups to Grow Faster

After launching your business venture with the aim to grow it rapidly, the next thing that jitters you is how to attract customers. The world is a global village, and customers now surf the web to make informed decisions when buying a product or service. A study has it that 80% of business decision-makers prefer articles on a company’s website as a source of information to advertisements. This has made inbound marketing a crucial business methodology. Also, traditional marketing is expensive, and the only lifeline startups have to compete with bigger firms with deep pockets is the Inbound marketing approach. Does that sound interesting? If yes, keep reading because we will tell you about the 7 inbound marketing strategies you should adopt as a startup. What is Inbound Marketing? Inbound ma...

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12Oct By Keenya KellyNo Comments

Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, video marketing

How to Get More Views on TikTok

Keenya Kelly Keenya is the CEO of If You brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners develop video marketing strategies Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 2 years Keenya has grown her account to over 489,000 followers and has helped clients reach millions of followers as well. As a partner with the Keenya Kelly brand you will surely reach Keenya’s strong female audience of influencers and entrepreneurs.

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9Oct By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

How to Use LinkedIn for Business in 2022: A Simple Guide

LinkedIn is the world’s premier business network with 722 million users as of January 2022. 25% of all American adults use LinkedIn, and 22% of those use it every single day. The main reason? To “strengthen their professional network.” For individuals, it’s a great place to stay in touch with old colleagues, get referrals for new business, or look for a new job. But how do you effectively market your business on LinkedIn? We’ve rounded up everything you need to know about marketing your company on LinkedIn — freshly updated for 2022. Before you jump in, watch our step-by-step guide to creating a LinkedIn company page from scratch: Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winn...

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7Oct By Rebecca Barnatt-SmithNo Comments

Blog, How-Tos, instagram, marketing strategies, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

10 Ways To Optimize Your Video For Higher Rankings

Are you looking to improve your search engine optimization? You might be accustomed to keyword searches and a click-worthy content strategy, but have you thought about how your video optimization could improve your ranking position? By the end of 2022, video content will be responsible for over 82% of all internet traffic, making it a vital component of any successful site strategy. This is where YouTube comes into play. As the second largest search engine in the world, it has over 2 billion active monthly users, rendering it a key player in the battle to seek demographic engagement. Not only can the platform boost brand visibility, but Google takes YouTube-based searches into account when determining a site’s ranking position. The question is, just how vital could your YouTube SEO be on y...

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3Oct By Keenya KellyNo Comments

Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, Trending, video marketing

Understanding Hashtags on TikTok – DigitalMarketer

TikTok hashtags work differently when compared to  Instagram and Facebook. On TikTok, hashtags help get you discovered by your ideal audience, help you find your community and can increase your reach.  Since the workings of hashtags on TikTok are unique, you need to understand how the algorithm deals with hashtags and how you can use them to build a business on TikTok.  Let’s explore TikTok hashtags, why they matter and how you can use them for the best results.  Why do hashtags matter on TikTok? Like Twitter, Instagram, and other social media, hashtags help brands and individuals gain more visibility. With hashtags on your post, they automatically show up on feeds where those hashtags are searched for or where they are trending.  When used right, hashtags can increase your ...

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2Oct By Britny KutuchiefNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

How to Go Live on Every Network

From Saturday Night Live and the Super Bowl to celebrity slaps at the Oscars, there’s no denying the thrill of watching events unfold in real time. You just never know what could happen. That’s why social media live streaming is so appealing to viewers and why content creators should be getting in on the action. Since YouTube’s very first live event in 2008, internet users have grown from lukewarm to fully obsessed with social media streaming. These days, nearly a third of all internet users report watching at least one video live stream each week. And can you blame them? Live streaming is authentic, engaging, and—we won’t deny it—a little bit thrilling. Bonus: Download a free checklist that reveals the exact steps a fitness in...

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25Sep By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments

Instagram continues its gradual process of merging its video products into one, with the announcement that videos in Stories that are under 60 seconds in length will no longer be split into 15-second segments in the app. As you can see in this in-app alert, posted by social media expert Matt Navarra, when you update your IG app, you’ll get a notification letting you know that your videos in Stories will no longer be cut up, making it a more seamless viewing experience. Instagram’s been testing the update with selected users over the past year, as part of its broader process to integrate its video options, in line with the short-form video shift and general engagement trends. Last October, Instagram retired its IGTV brand, as it combined IGTV and feed videos into one format, while in Jul...

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24Sep By Lynne GroluxNo Comments

facebook, facebook marketing, News, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How Brands Can Support Indigenous Communities on Social—the Right Way

There is a growing interest among businesses, large and small, to add their voices to the nationwide acknowledgment of the trauma inflicted upon Indigenous children at Canada’s Indian Residential Schools. This was amplified in 2021 with the location of nearly a thousand unmarked graves at sites of the now-shuttered institutions—and we know thousands more have yet to be discovered. On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. It’s also important for us as Indigenous people to see them pay tribute to those who survived their years at the notorious schools. But deploying the hashtag #TruthAndReconciliation...

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20Sep By AmyNo Comments

DSD, going viral, list building, mindset, podcast, Social Marketing Strategies, social media, social media content, social media marketing, tiktok, TikTok content

#499: TikTok Intimidates Me, So I’ve Decided To Do It My Way

After 2 years of being almost radio silent on TikTok, I’m giving it another go If you’ve been with me for a while, you know that being in front of the camera has always been a challenge for me. It feels like there’s so much pressure to be ‘on,’ and being the perfectionist that I […] The post #499: TikTok Intimidates Me, So I’ve Decided To Do It My Way appeared first on Amy Porterfield | Online Marketing Expert.

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9Sep By Keenya KellyNo Comments

Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, Trending, video marketing

How To Use TikTok Trends To Reach Your Ideal Customers 

Trends are an excellent way to reach your audience on any social media platform. Just like Instagram often has viral trends that users capitalize on, TikTok also has them in abundance.  If you are on TikTok often, you will notice how many creators consistently announce new trends on Tiktok, and they do this to encourage you to use them. On TikTok, trends are never-ending because users love them and look forward to making content around them.  Do you know how to use TikTok trends to reach your target customer? Let’s explore some helpful tips.  3 Steps to Use TikTok Trends to Meet your Ideal Audience 1. Keep a keen eye on every trend.  As fun and involving trends are, their relevance wears out in a couple of days, with users looking for another. This is why you must always kee...

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8Sep By Britny KutuchiefNo Comments

facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

Amazon Associates: How to Make Money as an Amazon Affiliate

Wouldn’t it be nice to earn money every time you post about your emotional support water bottle or that must-read book you devoured in an afternoon? Here’s the key: Amazon Associates. Even if you’re just starting out as an influencer, becoming an Amazon affiliate could be a great way to earn as you grow. Sound complicated? Don’t worry. In this guide, we’ll go over everything you need to know about the well-oiled affiliate marketing program that is Amazon Associates. Discover how to get started, how to post your recommendations, and how to reap the sweet, sweet rewards of your great taste. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deal...

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26Aug By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Schedule Instagram Stories in 2022 [4 Simple Steps]

If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can you schedule Instagram Stories? Well, great news — the answer is yes! You can now create, edit, and schedule your Stories in advance using the Instagram Story scheduler in Hootsuite or Facebook Business Suite. In this post, we cover the benefits to scheduling Instagram Stories rather than publishing them on the fly, like: saving a ton of time making it easier to customize Stories with editing tools and templates avoiding typos and autocorrect mistakes We also walk you through the exact process of how to schedule Instagram Stories. Download your free pack of 72 customizable Instagram Stories templates now. Save time and look profession...

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22Aug By Pragnya SinghNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, How-Tos, Social Marketing Strategies, social media, social media marketing, tiktok

How to Monetize Your Profiles With Facebook’s Professional Mode

As a savvy business owner, you’re always on the lookout for new ways to monetize your products or services. And while Facebook has long been a great platform for building up a professional profile and establishing a personal brand, did you know that you can also use it for monetization? Facebook’s Professional mode offers a great way to do just that. By creating a professional profile, you can attract new customers and clients from its monthly- increasing 2.9 billion active users while also staying connected with your current community. With Facebook’s new Professional mode, reels serve as a great way to earn while you share content that resonates with your audience. This makes it easy for people who want to hire you or buy your products to get in touch and learn more about what you have t...

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15Aug By Samantha HackettNo Comments

Blog, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Instagram Content Creation Best Practices You Need To Apply

With over 2 billion monthly active users, Instagram is one of the world’s most popular social media platforms. And it is showing no sign of slowing down. It’s no wonder that countless companies are turning to ‘Gram to strengthen their online presence and drive more traffic. Of course, just like any social strategy, you’ll need to ensure you’re approaching your Instagram content in the right way to get great results. There’s more to becoming an Instagram success than sharing countless pictures online. You also need to figure out how you’re going to engage with your followers through every snap, Reel, story, and hashtag. Here are some of the most essential content creation best practices to add to your Insta campaigns. Instagram Video Content Best Practices Let’s start with a rising star in ...

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10Aug By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Facebook Marketing in 2022: A VERY Complete Guide

Facebook marketing isn’t optional. Facebook is the most used social platform in the world, pulling in 2.29 billion daily active users. It’s not all vacation pics and humblebrags either. For 53.2% of internet users ages 16-24, social media is their primary source of brand research. And, 66% of all Facebook users check out a local business Page at least once a week. Truth time: You need to be on Facebook. But what should you do first? Do you need to run ads? What should you post about? Does creating a business Page mean you’re in the metaverse? The answers to all your questions are ahead, plus a step-by-step process to start your Facebook marketing journey off right. Bonus: Download a free guide that teaches you how to turn Faceb...

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21Jul By Liz StantonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

What is BeReal? Your Guide to the Newest Social Media App

You’ve mastered Facebook, Instagram and Twitter. You’re finally ready to tackle TikTok. But don’t get too comfortable — a hot new social media app has entered the villa. Gen Z is raving about it, but what is BeReal? Unlike its alternatives, BeReal offers an unfiltered, unplanned social experience. In some ways, the app combines the freedom of Instagram’s early days (minus the Valencia filter) and TikTok’s candid, anything-goes vibe. We’ll take you through everything you need to know about BeReal, including what it is, how it works and why it’s different. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is BeReal? BeReal is a ...

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16Jul By Joshua AtkinsNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

How to Get More Views on TikTok: 10 Tips & Tricks

TikTok has taken the world by storm – over a billion people use it today! As TikTok continues to grow in popularity, more and more marketers are looking for ways to get their videos to stand out from the competition and receive more views. And why wouldn’t they? TikTok exposes you to new audiences you might not have found on other platforms. It is one of the few places where you can almost guarantee getting in front of Gen Z. But getting all those GenZ and millennial eyeballs to your content requires more than just riding on the latest trends and praying your videos to go viral. While there is no surefire way of success, you can do a few things to improve your chances of being noticed. In this blog post, we’ll share some of the best tips and tricks for getting more views on your TikTok vid...

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13Jul By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Instagram Tests New ‘Notes’ Shelf in IG Direct, Ads on User Profiles

Here are two new Instagram updates, currently in testing, which we’re categorizing under ‘Really?’ Or maybe ‘Ew, no thanks’. Can’t decide. The first is this abomination, which adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with connections. As you can see in this example, posted by Owen Williams (and shared by Matt Navarra) Instagram Notes are 60 character long updates that you can leave for all of your connections to see, right at the top of your inbox. I know what you’re thinking: ‘Why?’ Or more likely you’re thinking: ‘Really?’ and ‘Ew, no thanks’. Hence our categorization (we’re open to other suggestions).  But yes, Instagram is looking for another way to spark more engagement, and it obviously thinks that these ‘...

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8Jul By Michael StelznerNo Comments

Expert Interviews, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, Social Media Video, tiktok

TikTok Video Engagement Success : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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31May By Holly StanleyNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

29 Pinterest Demographics for Social Media Marketers [2022]

Ready for a deep-dive into Pinterest demographics? If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. Before you create your next campaign, take a look at our breakdown of Pinterest demographics to help you reach your target audience. Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have. General Pinterest audience demogra...

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12May By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, tiktok, youtube

TikTok Publishes New Report on the Benefits of an Integrated Media Strategy to Boost Brand Messaging

Yes, digital platforms are where everyone is consuming media these days, with more people spending more and more of their time using social apps to stay connected and entertained at all hours of the day. But that doesn’t mean that traditional TV is dead. As noted by TikTok: “Despite viewers having more options, Linear TV (or traditional TV) remains extremely influential within entertainment and will continue to be a marketing tentpole. But as consumer attention spreads across new platforms, so should marketing strategies.” Despite rising focus on various apps, and despite video becoming the most popular content type across all of them, traditional TV still plays a key role in our connective process. Our homes are virtually built around the TV set as the central engagement device, and as ...

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11May By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

21 Social Media Management Tools for Great Results in 2022

Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There are lots of apps, platforms and websites out there for properly managing multiple social accounts. This includes schedulers, reporting tools, and software that ensures you’re engaging with your followers regularly (and that no post, comment or direct message is missed) — and more. With these tools, you can gather up those kitties in no time. Let’s start right meow. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is social media management? Social media management involves properly handl...

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6May By JayceNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Facebook Business Suite – Everything You Need to Know About in 2022

Facebook has been around for over a decade, and in that time, it’s become the most popular social media platform on the planet. With over 2 billion active users, it’s no wonder why so many businesses have started using Facebook to promote their products and services. But as Facebook continues to evolve, what does that mean for business owners? In this blog post, we’ll take a look at the Facebook Business Suite in 2022 and what you can expect from using it. Whether you’re just starting out on the social media platform as an FBA Amazon seller or you’re looking to upgrade your current strategy, read on to gain insight into it! What is the Facebook Business Suite and its features? The Facebook Business Suite is a set of tools that can help businesses grow on the social media platform. It inclu...

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5May By Kyle DulayNo Comments

Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing, Reels, short video content, shorts, Social, social media marketing, Social Media Strategy, stories, tiktok, video marketing, YouTube Shorts

5 Ways to Drive Traffic and Sales with Short Videos

We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes.  Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.  But why is short video content better than traditional long-form content? Let’s assume you have an excellent blog post on your website about a particular feature or a product that you offer. The chances are that even if a particular set of your audience is intrigued by the content in the article, they might not read the entire thing. And this can happen due to a multitude of reasons including sh...

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30Apr By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

Everything You Need to Know in 2022

Instagram video content is currently available in four formats: Reels, Live, Stories, and Instagram Video. Video content has exploded on the platform in recent years, with 91% of Instagram users reporting they watch videos on a weekly basis. The varying formats of video across the platform may feel like a lot to juggle. But it’s also created new ways for marketers to tell stories and reach their audience. Which Instagram video format is right for your brand? There may be a place in your social media strategy for all of them. Or maybe you’ll decide just to focus on a couple. In this guide, we’ll teach you all about the features, specifications, and best practices for every type. Plus, we’ve rounded up tools that make using Instagram video that much easier. Bonus: Download the free 10-Day R...

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20Apr By Kristen TheodoreNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

How to Download Instagram Reels: 4 Simple Ways

Since their introduction in 2020, Reels have become one of Instagram’s most popular and engaging types of content. The platform makes posting Reels worth brands and creators’ while — Instagram’s algorithm favors video content, which means Reels are more likely to reach large audiences than static Instagram posts. If you find yourself wanting to download Instagram Reels for inspiration, future reference, or use on a different platform, you’ll notice that there’s no built-in feature that would allow you to do so. But don’t worry, there are plenty of workarounds. Keep reading to find out how to download other users’ Reels to your device. Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth...

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10Apr By Katie SehlNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Manage Social Media for Business in Only 18 Minutes a Day

Many small business owners don’t have the bandwidth to manage social media accounts—let alone the budget to hire dedicated team members or a social media manager. But that doesn’t make social media management any less important. People expect to be able to connect with businesses on social platforms: Facebook, Instagram, LinkedIn, or even TikTok. Without an active presence, your company may be forgotten, lose customers to competition—or worse yet, look neglectful. Plus, you may be missing out on new customers. More than 40% of digital shoppers use social media to research new brands and products. For those who are short on time, we’ve put together an 18-minute plan. This plan takes you minute-by-minute through the social necessities, highlighting time-saving tips along the way. If you’ve g...

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31Mar By Josiah HughesNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Change Your YouTube Channel Name (and 44 Name Ideas)

Choosing a name for your YouTube channel is a lot like picking a band name. It can be difficult to land on a decision, and when you’re just starting out you might not think it matters too much. But the last thing you want is to get famous and be stuck with the name you picked. Just ask Hoobastank. Fortunately, as of last year, it’s now possible to change your YouTube channel name and profile picture. The company rolled out a new feature that will allow you to update your account’s aesthetics without needing to change the name and photo on your associated Google account. Read on to learn how to change your YouTube channel name. While you’re here, we’ve also compiled some creative channel name ideas to get you started on your YouTube marketing plan. Bonus: Download a free pack of 3 fully cu...

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20Mar By Josiah HughesNo Comments

facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

What Is Substack and How Does it Work?

The social media sphere is chock full of jargon and buzzwords, so much so that it can be hard to keep track of them all. It’s enough to keep track of Wordle, NFTs and the metaverse, but what is a Substack? Resisting the urge to make a joke about a pile of sandwiches, we’ll tell you that Substack is a major game-changer in the world of online publishing. In fact, it’s the biggest disruption to journalism, personal writing and thought leadership since the blog boom of the 2000s. And it might just be the missing piece in your social media marketing plan. Read on to learn everything you need to know about Substack, and whether or not it’s the right choice for your brand. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What Is ...

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17Mar By Michael StelznerNo Comments

Expert Interviews, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, tiktok

TikTok Storytelling: How to Stand Out From the Crowd : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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12Mar By Andrew HutchinsonNo Comments

facebook, facebook marketing, reddit, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Twitter’s Working on Tweet Awards, Another Creator Monetization Option

After adding tipping along with its Super Follow and other subscription options, Twitter now appears to be working on a new ‘Awards’ option for tweets, which would potentially provide another way for creators to generate income from their on-platform efforts. As you can see in this image, shared by reverse engineering expert Jane Manchun Wong, the new award option appears as a gift icon in the lower tweet function bar. There’s also a microphone icon before Wong’s user name in this example, which appears to be connected with Super Follows, though what it actually means is not clear as yet. Awards looks similar to Facebook’s virtual gifts, which are purchasable with Stars, its in-app currency to donate to creators, while YouTube also has its own ‘Super Stickers’ option to facilitate the s...

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10Mar By Josiah HughesNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

How to Sell Products on TikTok in 7 Easy Steps

TikTok feels like it’s a self-contained internet of its own. Think about it — you can find literally everything on there, from super popular internet celebs blowing up trends to niche weirdos who rant about their hyper-specific obsessions. There’s joy, drama, passion, a shared language and a whole lot of community. And, just like any other corner of the internet, there are also plenty of opportunities to sell products. Yes, TikTok’s growth and cultural ubiquity means it’s the perfect place for your brand. We’ve already learned how TikTok marketing can help you reach new audiences and grow your client base, but the app is far more powerful than that. If you learn the ins and outs, you can learn how to sell on TikTok in 7 easy steps. Bonus: Get a free TikTok Growth Checklist from famous Tik...

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28Feb By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Plan a Winning Cross-Platform Campaign: Tips and Examples

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? You’ve come to the right place! Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is a cross-platform campaign? Cross-platform campaigns are social media campaigns run across multiple platforms. They meet your audience where they’re at with messaging tailored to each platform that generates awareness, int...

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14Feb By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, marketing strategies, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

The Beginners Guide to Target Market Vs Target Audience

The marketing world is full of buzzwords. While certain terms are exactly what they sound like, such as pay-per-click marketing, others can be vague. Yes, you know it. Those words where finding out the exact intent gets brain-racking. Target audience and target market are two such terms that are often used interchangeably. But how many people actually know the difference between the two? Understanding the differences between each will be essential in creating an effective marketing campaign that resonates with a section of your core consumer group. Without further ado, let’s jump onto the beginner’s guide to target markets and target audiences. What is a Target Market? We could sum up the difference between target markets and audiences in a sentence or two, but that wouldn’t give you the ...

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9Feb By Leah GolobNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

20 Instagram Post Ideas to Boost Engagement

Instagram is still one of the hottest spots online to connect with customers — if you’ve got good Instagram post ideas. Even Gen Z still thinks Instagram is cool. Research shows that most prefer it to other platforms — and that includes TikTok. 90% of Instagram users say they follow at least one business, which means brands have a chance to connect to strengthen relationships with current customers and pique the interest of potential ones. Since adult Instagram users are on the platform for nearly 30 minutes per day, you’ll want to drum up some creative Instagram posts to capture the attention of your followers. To help, we’ve created a list of 20 Instagram post ideas for business. You’ll want to bookmark this page for when you’re trying to ignite the creative spark. Bonus: Download a fre...

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30Jan By Simon KempNo Comments

facebook, facebook marketing, instagram, linkedin, News, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

TikTok Gains 8 New Users Every Second (And Other Mind-Blowing Stats)

If you expected digital to return to “business as usual” in 2022, you may want to reset those expectations. Our new Digital 2022 Global Overview Report—published in partnership with Hootsuite and We Are Social—reveals that most of the connected world continues to grow faster than it did before the pandemic. Social network user numbers. Time spent on those platforms. Social ad spend. They’re all growing. Read on for the juicy details. Download the complete Digital 2022 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience. Top 10 takeaways This video offers a handy summary of this year’s essential headlines and trends. Social media users grew 10% in last year Meanwhile, social media users...

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11Jan By Michelle MartinNo Comments

facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

A Simple Guide to Set You Up For Success

Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone. Plus, Pinterest has one of the lowest CPCs in social media advertising. Sounds amazing, right? Buckle up as we dive into everything you need to know about Pinterest ads, from ad formats and specs to creative ad examples to inspire you. Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have. What are the ...

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8Jan By Michael StelznerNo Comments

facebook, Facebook Video, instagram, Instagram Video, research, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, twitter video, youtube

Longer-Form Video Is an Opportunity for Marketers : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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3Jan By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Instagram’s Chief Outlines the Key Areas of Focus for the App in 2022

Throughout 2021, we saw Instagram copy virtually everything that TikTok has to offer, and according to Instagram chief Adam Mosseri, you can expect even more of the same in 2022, as the platform looks to focus on its key areas of growth - and in particular, consolidating its video formats to maximize engagement. In the above video post, in which Mosseri sums up the past year, he also says that Instagram will be focused on two key themes in 2022 – ‘Video and Control’ On the video front, Mosseri says that – you guessed it – Reels will remain the key focus: “We’re going to double-down on our focus on video and consolidate all of our video formats around Reels” The rise and rise of TikTok has consequently increased the pressure on Instagram, which was once the leading platform for young peo...

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25Dec By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok

Mapping the Social Media Landscape [Infographic]

While Facebook is the dominant player in the social media space, it’s worth noting the major influence that Chinese social apps also have in their respective regions, which we’ve seen expand more recently via various apps – primarily TikTok – posing a level of threat to Facebook’s gold on the market. Of course, Facebook – now Meta – is making a play to control the next stage of digital connection, in the theoretical metaverse that will provide all-new ways to facilitate interaction and engagement. If and how that comes to fruition will be a key element to watch, but it’s interesting to consider the broader social media landscape, and where things are placed in the final stages of the year. This graphic from Visual Capitalist does exactly that, with a bubble chart of the biggest social medi...

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15Dec By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Twitter Adds Auto Captions for All Video Uploads in Tweets

This is a sneaky big addition – today, Twitter has announced that all videos uploaded within tweets will have auto captions enabled, providing more ways for users to consume video content in the app. Where are video captions when you need them? They’re here now automatically on videos uploaded starting today.Android & iOS: auto-captions will show on muted Tweet videos; keep them on when unmuted via your device's accessibility settingsWeb: use the "CC" button to turn on/off pic.twitter.com/IHJAI31IvX— Twitter Support (@TwitterSupport) December 14, 2021 As explained by Twitter, all videos attached to tweets from today will have auto captions enabled. Captions will be activated for in-stream videos that are muted, on both iOS and Android, while desktop users will be able to switch them o...

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13Dec By Greg SidesNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

9 Social Media Goals to Help Keep Your Strategy on Track

Most businesses have come around to the idea that social media marketing can have immense value for their brand. Unfortunately, businesses aren’t always sure what that value is. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing. But all is not lost. With this guide to setting social media goals, you’ll be able to figure out what your company needs — even when your company isn’t sure what it needs. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What are social media goals? A social media goal is a statement about what you want to achieve with your marketing activity. The goa...

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29Nov By Lisa D. JenkinsNo Comments

Expert Interviews, facebook, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, tiktok, twitter, View Points, youtube

Social Media Marketing Trends for 2022: Predictions From the Pros : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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