Saturday, October 16Digital Marketing Journals

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What TikTok Shopping Means for the Growing Social Commerce
Blog, facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

What TikTok Shopping Means for the Growing Social Commerce

The growth of TikTok has been phenomenal. What started as an oddball social platform to showcase dancing and dubbing talent is now blooming as a powerpack platform to influence sales. There are tons of TikTok marketing case studies that prove the power of TikTok in driving shopping trends and inspiring sales through creators and content. So, TikTok decided to up the ante by introducing the TikTok Shopping feature that provides a streamlined in-app product selling experience to eCommerce businesses. This move enabled TikTok to join the social commerce parade alongside Facebook, Pinterest, and Instagram shopping. In this blog, we will shed light on the importance of what TikTok shopping means for social commerce and how you can optimize your TikTok online shopping experience. Let’s ...
72 Free Instagram Story Templates (And How to Use Them)
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

72 Free Instagram Story Templates (And How to Use Them)

Want your brand’s Instagram Stories to look clean, polished and consistently stylish? Instagram Stories templates are the way to go. The truth is, most of your favorite brands probably already use them. But really, it’s no surprise they want to make their Stories look good: half a billion users interact with Instagram Stories daily, and 58% of people say their interest in a brand or product increased after seeing it in Stories. If you’re not using this Insta feature to put your best foot forward, you’re going to miss out. In this post, we’ll show you how to use Instagram Stories templates to wow your audience and showcase your best content. We’ve also included a designer pack of 72 customizable templates that will boost the look of your Stories right away.Download your free pack...
10 Ideas for YouTube Ads People Won’t Skip : Social Media Examiner
How To, Social Marketing Strategies, social media, social media marketing, youtube, YouTube Ads

10 Ideas for YouTube Ads People Won’t Skip : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
How to Get Followers on TikTok for Free: 11 Top Tips
facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Get Followers on TikTok for Free: 11 Top Tips

Want to know the secret to getting a lot of followers on TikTok? We don’t blame you! With 689 million global active users as of January 2021, everyone and their grandmothers are on TikTok. Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. So, how do you make yourself “findable”? And better yet, “followable”? Spoiler alert: it’s not so straightforward. If it were, we’d all have gone viral by now. And don’t be fooled by apps that let you buy bots and fake followers. This will only feed your ego and do nothing for your brand awareness. The following tips will show you how to get more followers on TikTok the honest way. Bonus: Download the free...
How to Partner With YouTube Micro-Influencers : Social Media Examiner
facebook, facebook marketing, How To, Influencer Marketing, Social Marketing Strategies, social media, social media marketing, twitter, youtube

How to Partner With YouTube Micro-Influencers : Social Media Examiner

How to Partner With YouTube Micro-Influencers : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE S...
18 iPhone Photography Tips You Need to Know
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

18 iPhone Photography Tips You Need to Know

Even though we’re all carrying around phones with professional-quality cameras these days, not all of us know how to take professional-quality photos. Learning how to take professional photos with your iPhone is good for more than just expressing yourself better. Great photos can help you get noticed on social media — both humans and social media algorithms appreciate interesting visual content. Use these 18 iPhone photography tricks to elevate your game.Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.iPhone photography: Composition tips Composition refers to how the visual elements are arranged in your photo. One step towards taking professional iPhone photos is learning a few tips to improve your c...
How to Add a Link to Instagram Stories (RIP Swipe Up Link)
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

How to Add a Link to Instagram Stories (RIP Swipe Up Link)

Want to add a link to your Instagram Story? We have good news and bad news. (And then more good news!) The good news is that even though Instagram has retired its swipe-up feature, you can still add links to Stories using Instagram link stickers. The bad news is that, so far, you still need 10,000 subscribers or a verified account to get access to link stickers. Which leads us to the OTHER good news: we have a simple hack to add a link even if you don’t have access to link stickers, yet! Read on for all the steps.Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.Wait, what was the Instagram swipe up feature? The Instagram swipe up feature helped brands and influencers reach their audi...
How YouTube is Supporting Black Creators and Artists
artists, Black artists, Black creators, brands, diversity, facebook, facebook marketing, instagram, Marketing, Music, partnersships, Social Marketing Strategies, social media, social media marketing, youtube

How YouTube is Supporting Black Creators and Artists

January 12th, 2021 Marketing Erica Perry Last summer admist the Black Lives Matter Movement and protests in support of George Floyd, YouTube announced the launch of a multi-year $100 million fund dedicated to amplifying and developing the voices of Black creators and artists and their stories. More specifically, the fund h...
How to Make Money as a Freelance Social Media Manager
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Make Money as a Freelance Social Media Manager

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. If you already have some experience under your belt, it’s quick and easy to get started as a freelancer. (Keep reading to find out how to get started in just four steps.) Whether you’re an established social media manager interested in becoming a freelancer, or a business looking to hire one, we’ve outlined the rates, best practices, and key requirements of the role below.Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.  Download them now.What is a freelance social media manager? A freelance social media manager is a social me...
How to Analyze Your YouTube Ad Performance : Social Media Examiner
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, twitter, youtube, YouTube Ads, YouTube Analytics

How to Analyze Your YouTube Ad Performance : Social Media Examiner

How to Analyze Your YouTube Ad Performance : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS...
Increase Your TikTok Followers With These Simple Tips
Blog, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

Increase Your TikTok Followers With These Simple Tips

Out of the 1.1 billion active users in almost 150 countries, the US TikTok users spend more than 850 minutes monthly on the app. This means 9 out of 10 TikTok users use the app multiple times of the day. This all seems fantastic, but the real question for people starting out on TikTok is: How can you get your content to catch your audience’s attention? Whether it’s marketing for beginners or for brands, the creative ways to gain more TikTok followers are endless. From leveling up your posting schedule to leveraging on the out-of-the-box content creation, you can successfully build your TikTok community and keep your audience engaged with your content consistently. Why is TikTok so popular? TikTok is a level playing field for marketers when it comes to engagement and reach. Getti...
How TikTok is Supporting Creators and Fostering New Talent
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How TikTok is Supporting Creators and Fostering New Talent

January 26th, 2021 Marketing Erica Perry With TikTok expected to reach 1.2 billion active users this year, the app is wasting no time executing efforts to foster new talent and double down on its efforts to help its community of creators thrive. This includes helping talent find innovative ways to connect with their audien...
The Complete Guide to Using Instagram Stories for Business in 2021
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide to Using Instagram Stories for Business in 2021

More than 500 million people use Instagram Stories every day. And those Instagram users have a keen eye for new products and trends. 58% say they’ve become more interested in a product or brand after seeing it in Stories. And half say they’ve actually visited a website to buy a product or service after seeing it in Stories. So perhaps it’s no surprise that 4 million businesses advertise on Stories every month. In this post, you’ll learn everything you need to know about how to use Instagram Stories for business.Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.How to use Instagram Stories Instagram Stories are vertical, full-screen photos and videos that disappear after 24 hours. They...
5 Insights to Chart Your Brand’s Path to Digital Growth in 2021
facebook, facebook marketing, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

5 Insights to Chart Your Brand’s Path to Digital Growth in 2021

February 2nd, 2021 Marketing SMW Staff As marketers, it’s easy to find comfort in our respective lanes and fall back on data that validates our assumptions about what will work or not. 2020 proved that in order to be a leader, you must find opportunities to be a challenger. The best way to do this is by constantly bursting...
The Complete Guide for Business
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The Complete Guide for Business

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email. But text messaging apps aren’t just support tools. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. In this guide, we cover how to use Facebook Messenger for all your business needs. Plus, we include tips and best practices for your next Facebook Messenger marketing campaign.Bonus: Download a free guide that t...
A Quick and Simple Guide for Every Network
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

A Quick and Simple Guide for Every Network

Whichever social media platforms your brand uses as part of its social media strategy, knowing how to use hashtags will help boost your brand’s social media reach and engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them. You’ll also learn:how to find hashtags that will work best for your brand why using only popular hashtags isn’t the right approach essential tips for using hashtags on every social media platform out thereLet’s get started.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is a ha...
The Complete Social Media Video Sizes Cheat Sheet
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter, video marketing, youtube

The Complete Social Media Video Sizes Cheat Sheet

Marketing is all about capturing your audience’s attention and boosting engagement. And the kind of content you use matters a lot in determining your engagement levels. (more…)
6 Tips to Optimize your Facebook and Instagram Live Videos
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, video marketing, youtube

6 Tips to Optimize your Facebook and Instagram Live Videos

When we look back at 2018, we’ll always remember it as the year where social live video had its definitive takeoff. With 38% of marketers using it as of today and with constant improvements on its features, live video has become a force in modern marketing. (more…)
How To Drive Traffic From TikTok In 2021
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How To Drive Traffic From TikTok In 2021

The importance of social media is increasing significantly. Brand storytelling is evolving, influencers experience a sharp rise into fame, and social media campaigns are becoming the main traffic source of many companies. In this piece, we’ll talk about a specific and very platform, TikTok, and walk through the various ways for how to drive traffic from it. Let’s get to it. Driving Organic Traffic Image source: https://www.marketingcharts.com/digital/social-media-108342 Organic traffic is the best, free way to drive traffic from TikTok. Haf (50%) of the users are under the age of 34. What is also interesting is that around 50% of the users are in the $75k+ household income bracket. Complete your Bio On TikTok, clicks can come only from the links shared in your bio. That is, ...
20 of the Best Instagram Apps for Brands
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

20 of the Best Instagram Apps for Brands

If you’re already using Instagram for business, you’re probably aware of the countless benefits of using this social media platform as a marketing tool. Yes, Instagram itself provides marketers tons of useful functionality. But sometimes you need a little extra help to take things to the next level. That’s where Instagram apps come in. Here, we’ve compiled the best Instagram apps for:Photo editing. These are apps that help you edit, resize and add filters to your photos. Layout and design. These apps help your brand add interesting elements like collages and graphics. Video tools. These apps elevate how your brand captures, designs, and edits videos. Audience engagement, analytics, and data. Use Instagram apps to track how your brand is engaging with your audience and monitor yo...
Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like ‘Spotlight’ Option
facebook, facebook marketing, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like ‘Spotlight’ Option

Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021. The numbers will certainly raise some eyebrows, and likely get more social media marketers considering their options on the app. First off, on usage - Snapchat is now being used by 280 million people every day, a 22% increase in year-over-year performance, and the app's biggest increase in its YoY usage growth in more than 3 yearsAs you can see here, while Snapchat usage increased in all regions, the app once again saw its biggest growth in the 'Rest of World' segment, which is largely due to the company's ongoing investment in more localized content and improved language support options.Snap has seen particularly strong growth in India of late, with its Android...
How Video is Influencing Consumer Decision-Making in 2021 [Infographic]
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, youtube

How Video is Influencing Consumer Decision-Making in 2021 [Infographic]

In 2021, video continues to be a powerful tool to connect and engage with your customers - but with the majority of brands moving their offerings online, it's no suprise that consumers habits have also changed. So, where are consumers browsing for now, and is video still influencing their purchase decisions? To provide more insight, the team at Animoto recently surveyed 580 consumers.  Here are some of their key findings:93% of consumers said video is helpful when purchasing a product Consumers said video was their #1 favorite type of content from brands on social media Facebook, Instagram, and YouTube are the top three platforms consumers use to find the most new products or services When learning about a new product or service, consumers prefer video over reading about a product or...
Everything You Need to Know About LinkedIn Video
facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

Everything You Need to Know About LinkedIn Video

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. According to Aberdeen Group, brands that use video marketing grow their revenue 49 percent faster than companies that don’t. Ready to get on board yet? This guide will cover everything you need to know abou...
Introducing the First Wave of Speakers for #SMWLA 2021
Conference, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, youtube

Introducing the First Wave of Speakers for #SMWLA 2021

March 30th, 2021 Conference SMW Staff We’re excited to introduce the first round of leaders who will bring our 2021 theme, “Reinvention,” to life at the 12th edition of #SMWLA taking place June 29 – July 1. Featuring insights from REVOLVE, PepsiCo, Google, Hulu, Wieden + Kennedy, and creators including Hannah Bronfman and ...
Instagram Expands IGTV Ads to the UK and Australia
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Instagram Expands IGTV Ads to the UK and Australia

After launching an initial test of IGTV ads with US creators in May last year, Instagram has now announced an expansion of the program, with selected creators in the UK and Australia now eligible to activate ads on their IGTV uploads.As explained by Instagram: "Over the coming weeks we’re expanding [IGTV ads] to select creators in the UK and Australia. IGTV ads will initially appear when people click to watch IGTV videos from previews in their feed. The video ads will be built for mobile and up to 15 seconds long." That's good news for content creators in these regions, with further expansion set to come soon, which will open up even more opportunities for those uploading to Instagram's long-form channel.The main impetus here is to encourage more creators to keep posting to IGTV, ...
YouTube Analytics: How to Use Data to Inform Your Future Videos : Social Media Examiner
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, youtube, YouTube Analytics, YouTube Video

YouTube Analytics: How to Use Data to Inform Your Future Videos : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
YouTube Shorts: The Opportunity for Creators and Businesses : Social Media Examiner
Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Society, youtube, YouTube Shorts, YouTube Video

YouTube Shorts: The Opportunity for Creators and Businesses : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
10 YouTube Videos That Every Small Business Should Create [infographic]
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

10 YouTube Videos That Every Small Business Should Create [infographic]

Is YouTube part of your 2021 digital marketing plan?  The online video leader remains a key platform, despite rising challenges from Facebook, Instagram and more recently, TikTok. Indeed, YouTube has over 2 billion monthly, logged-in users - and what's more, YouTube has seen a rising amount of usage on home TV sets. That presents significant opportunity for big-screen, impactful outreach, all with Google's advanced audience targeting options. It has the reach, the ad options, and now the potential to connect with viewers on the key focus for home entertainment. If you're making video content, you need to have YouTube on your planning map. But what should you create your videos about, and what works best on YouTube? The team from Headway Capital have put together a new infographic that ...
Tips and Tools to Do it Right
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

Tips and Tools to Do it Right

Social media customer service is the practice of using social tools to resolve customer questions or concerns. Social customer support is highly effective because it allows customers to reach your team on the platforms they already use.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.Social media customer service stats Why should you incorporate social media customer service solutions into your business plan? It’s simple: People want brands to offer social media customer support.1 billion messages are exchanged between people and businesses every month on Facebook Messenger. 70% of people expect to message businesses more in the future for customer service questions. 64% of people would rather message than call ...
How YouTube is Expanding into Short-Form Video Territory with ‘Clips’
facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, twitter, youtube

How YouTube is Expanding into Short-Form Video Territory with ‘Clips’

February 3rd, 2021 Marketing Erica Perry Move over, Twitch. YouTube is testing the ability for viewers and creators to make clips of longer videos, allowing for the sharing of short, bit-sized clips of a video. Sound familiar?The feature is currently “in testing” with a small group of channels while YouTube gathers feedbac...
Important User Stats for Marketers
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Important User Stats for Marketers

Instagram demographics give marketers a way to get to know the people behind the numbers. And with more than one billion people on the social network across the globe, there’s a lot of people to get to know. Demographic insights should inform your Instagram marketing strategy, especially if you’re new to the platform. You can also use demographics to compare your current Instagram audience to audiences you’d like to reach, whether through organic marketing or Instagram ads. Learn about age, location, gender, and other Instagram demographics so you can tailor your strategy and content for the right audience.Download the complete Digital 2021 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target...
“Water Cooler” Moments in a Remote Work World?
facebook, facebook marketing, instagram, linkedin, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

“Water Cooler” Moments in a Remote Work World?

LinkedIn Stories is the career network’s latest pitch to reach a younger demographic. The feature could help your company reach that audience, too. Released in September, stories may be new to LinkedIn, but they’re not new to social media. First popularized by Snapchat, disappearing posts have been replicated as Instagram and Facebook Stories, YouTube Stories—and most recently, Twitter Fleets. Short-form social video ismore popular than ever. Instagram Stories counts 500 million daily active users worldwide. More than 10 million people in the U.S. log on to TikTok everyday. Microsoft, LinkedIn’s parent company, even attempted to acquire TikTok last year. But will the off-the-cuff format click with young professionals on LinkedIn? According to a post by LinkedIn’s senior product ma...
How Google is Preparing for Fully Immersive AR Environments
AR, AR experience, artificial reality, facebook, facebook marketing, Google, instagram, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing, youtube

How Google is Preparing for Fully Immersive AR Environments

January 5th, 2021 Marketing Erica Perry Since its inception, one of the biggest use cases of AR on mobile remains the ability to play with your appearance whether through clothes, accessories, or makeup. Snapchat and Instagram are no stranger to this trend, and now Google is making its mark in the space with its own update...
44 Instagram Statistics That Matter to Marketers in 2021
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44 Instagram Statistics That Matter to Marketers in 2021

2020 was a year of new developments at Instagram, with some interesting new Instagram statistics emerging along the way. Now much more than a photo-sharing platform, Instagram has launched a ton of features to help businesses market and sell directly from the app. As you plan your Instagram marketing strategy for 2021, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram stats you need to be aware of this year.Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Fast stats for instagram 1. Instagram turned 10 years old in 202...
How Google is Helping Marketers Navigate Shifting Shopping Behaviors
e-commerce, facebook, facebook marketing, Google, holiday 2020, holiday shopping, Marketing, online shopping, Social Marketing Strategies, social media, social media marketing, virtual shopping, youtube

How Google is Helping Marketers Navigate Shifting Shopping Behaviors

October 20th, 2020 Marketing Erica Perry The 2020 holiday season will undoubtedly look a little different this year, but one thing that is unchanged: it is still a time of peak demand and a critical time to connect with consumers. With just under 70 days until Christmas, brands are scaling their efforts as best they can an...
Google Adds Short-Form Video Carousel in Selected Search Results
instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

Google Adds Short-Form Video Carousel in Selected Search Results

This is interesting, and could, potentially, have implications for your 2021 content approach. This week, Google has begun testing a new carousel of short-form video results for selected queries, providing direct links to relevant TikTok and Instagram Reels video clips.The move aligns with the rising popularity of short-form video content, enabling Google to tap into that trend, while also maintaining the relevance of its search results. And there's a key element to Google's lean-in to short clips. As noted by TechCrunch:"Both Instagram and TikTok videos were available in the Short Videos row. When clicked, you’re taken to the web version of the social platform - not the native mobile app, even if it’s installed on your device. The end result is that Google users are more likely t...
How Pinterest is Advocating for Underrepresented Communities and Cultural Sensitivity
cultural sensitivity, diversity, facebook, facebook marketing, Inclusion, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, youtube

How Pinterest is Advocating for Underrepresented Communities and Cultural Sensitivity

October 28th, 2020 Marketing Erica Perry Earlier this year, in a push to create a more diverse community and deliver unique and hyper-refined results for every person, Pinterest upgraded its skin tone feature launched initially in 2018 and opened it to more regions including the UK, Canada, Australia, and New Zealand. The ...
Google Announces Closure of Google Play Music | by Tapaan Chauhan | Dec, 2020
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Google Announces Closure of Google Play Music | by Tapaan Chauhan | Dec, 2020

Google has announced the closure of its popular Google Play Music service. The Google Play Music service is first shutting down in countries like New Zealand, South Africa from September. Later, this service will be stopped in all other regions from the month of October. If the company believes, then by December, this service will be stopped entirely. After this, users will not be able to use the content of Google Play Music nor transfer it.1. 3 Tips for your Voice and Chatbot Program from Gartner’s Customer Service Hype Cycle 20202. Deploying Watson Assistant Web Chat in Salesforce Lightning Console3. Are Chatbots Vulnerable? Best Practices to Ensure Chatbots Security4. Your Path to AI — An IBM Developer SeriesAlbeit, Google Play Music started allowing its users to transfer literally e...
5 Creative Ways Brands Are Using Influencers
creative, facebook, facebook marketing, Influencer Marketing, Influencers, instagram, linkedin, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, statistics, tiktok, youtube

5 Creative Ways Brands Are Using Influencers

Most people tend to associate influencers with social media. However, influencers have been around for a lot longer than most people might think and can be dated as far back as the middle ages with royalty, popes, knights, earls, and artists.  In recent years, influencers have exploded in popularity on social media platforms like Instagram, YouTube, Facebook, Snap, Pinterest, and TikTok. This has resulted in the emergence of 4 distinct influencer types: nano, micro, macro, and celebrity influencers.Image courtesy of Tribe Brands, both large and small are tapping into the influencer space at an ever-increasing rate. That’s why it may not come as a surprise to hear that the market has been forecasted to be worth more than $15 billion by 2022. Here’s a fresh look at some creativ...
A New SMW+ Series in Partnership with Triller
#smw, Beats & Bytes, facebook, facebook marketing, instagram, Marketing, music marketing, NUE Agency, Social Marketing Strategies, social media, social media marketing, Triller, youtube

A New SMW+ Series in Partnership with Triller

November 19th, 2020 Marketing SMW Staff Following the announcement of our subscription packages for SMW+, we’re excited to introduce a new branded content series in partnership with Triller and Beats & Bytes to the platform. If you haven’t already, be sure to browse our suite of subscription options and activate your m...
What Your Brand Should Know
ads, audio, audio ads, facebook, facebook marketing, Marketing, Music, Social Marketing Strategies, social media, social media marketing, twitter, youtube

What Your Brand Should Know

December 2nd, 2020 Marketing Erica Perry Music has always played a special role in culture but this year particularly people are tuning into more audio content via YouTube and YouTube Music. This is largely in an effort to combat Zoom fatigue and make it easier to absorb content whether tutorials, lectures, classes, meeti...
How Snapchat is Preparing for the Next Creator Movement
facebook, facebook marketing, For You, instagram, Marketing, Reels, snapchat, Social Marketing Strategies, social media, social media marketing, Sounds, Spotlight, tiktok, youtube

How Snapchat is Preparing for the Next Creator Movement

December 2nd, 2020 Marketing Erica Perry 2020 has seen many brands and platforms step outside of their comfort zones and experiment with ways they can deliver content at scale and create personal experiences. A player of late that has stood out in departure from the original focus on intimate communications is Snapchat. ...
Use Email Marketing to Create and Drive Traffic to Your Content
Case Studies, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, youtube

Use Email Marketing to Create and Drive Traffic to Your Content

By Sean Tinney November 19, 2020 Creating and delivering content that your audience raves about is no easy feat. Here’s how photographer Jared Polin uses video content to build his audience and drives traffic with email. Jared Polin went from unknown Youtuber to one of the biggest names in photography.His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable in front of the camera. But he kept going.He created another video. And another, and another.In 2010, he launched his website Fro Knows Photo to show off his photography expertise and land some freelance jobs. His following back then was non-existent, but he kept creating.Slowly, people began to notice. They ...
YouTube Ad Targeting: What Marketers Need to Know : Social Media Examiner
Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, youtube, YouTube Ads

YouTube Ad Targeting: What Marketers Need to Know : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
YouTube Adds New ‘Shorts’ Shortcut Button to User Home Screens in India
instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

YouTube Adds New ‘Shorts’ Shortcut Button to User Home Screens in India

YouTube is testing a new shortcut option for its TikTok-like 'Shorts' feed, as it seeks to establish the option in the Indian market. As you can see in this screenshot, posted by Digital Information World, the new home screen link gives Shorts prominent space in the top bar of the app, making it easier to tap through and see the latest in a dedicated Shorts feed. As explained by YouTube:  "We’ll be adding a Shorts icon to the top or bottom row of the mobile app that makes it easier for you to tap and watch Shorts on YouTube. Those who are in the experiment will either see a Shorts icon in place of the Explore tab (with the Explore icon moved to the top row) or will see a Shorts icon in place of the Cast icon in the top row (casting can still be done in the player while watching a vid...
A Strategic Guide To Social Media Marketing For Nonprofits
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter, youtube

A Strategic Guide To Social Media Marketing For Nonprofits

Let me start with the truth - a lot of people do not donate to nonprofits because they do not know if they will use the money for its intended purpose, or how nonprofits will invest the money or people might think if their donations can make a real difference! (more…)
Nine Year-Old Ryan Kaji Once Again Leads YouTube’s Top Earners for the Year
Social Marketing Strategies, social media, social media marketing, youtube

Nine Year-Old Ryan Kaji Once Again Leads YouTube’s Top Earners for the Year

Time for your annual reminder that children are earning way more than you, and having more fun doing it also. Well, one child in particular - Forbes has published its annual listing of the top earners on YouTube, which, once again, is lead by Ryan Kaji, of the ever-popular channel 'Ryan's World', who is now only 9 years of age.Kaji's videos mostly consist of toy unboxings and light-hearted story clips (like this one). And as you can see from the view count, they remain hugely popular on the platform, facilitating extensive monetization opportunities.According to Forbes, Kaji earned $29.5 million from YouTube clips in 2020, up from $26 million last year, when Kaji was also number one on the Forbes list. Kaji also lead the way in 2018 ($22 million). That's an amazing run for Ryan's ...
Cheat Sheet for Every Network
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Cheat Sheet for Every Network

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes are harder to find than a civil discussion on politics on Facebook. But, it’s not difficult if you consult this guide to social media image sizes! Below are the most recent social media image dimensions, as of 2021.Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network.Why is it important to get social media image sizes right? There’s a lot to get right when your brand is creating great visual content for social m...
An Undervalued Asset in Marketing
facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, youtube

An Undervalued Asset in Marketing

December 15th, 2020 Marketing SMW Staff Hosted by Jesse Kirshbaum and in partnership with Triller, Beats, Bytes, and Brands is a show exploring the future of music marketing and how innovations in social media and shifts in consumer behavior are reshaping how music is made, consumed, and shared and how brands will need a m...
4 Data-Driven Digital Marketing Tactics to Embrace in 2021
ads, data, data-driven marketing, Digital Marketing Trends, facebook, facebook marketing, future of content, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

4 Data-Driven Digital Marketing Tactics to Embrace in 2021

The new year is fast-approaching, so it’s high time that we evaluate our marketing strategy and come up with tactics to shake things up. Digital marketing is one of the fastest-changing industries out there – is your marketing strategy agile enough to adapt? There have been multiple marketing innovations introduced in 2020 (driven by both technology and the pandemic that has changed all the aspects of our lives), yet one trend is the most prominent one: Data Never before have brands had access to so much marketing data that includes:Internal / private data (customers’ emails, buying preferences, etc.) Public data (like competitors’ identifiable marketing tactics, overall shopping trends, etc.)You don’t need to be a data scientist or invest hundreds of thousands of dollars i...
The Top Instagram Updates You Need to Know: December 2020
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

The Top Instagram Updates You Need to Know: December 2020

Keep informed with this rundown of Instagram’s latest updates. From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. But if you don’t know about them, you can’t take advantage of them. Stay in the know so you get ahead of Instagram trends and give your marketing that extra edge. Here are the new Instagram updates for December 2020. Jump back to previous months:Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Top Instagram updates you need to know in 2020 December 2020 Instagram updates Instagram wraps up a complex year with updates to branded content, guides, and more. Product and branded cont...
The Top Facebook Updates You Need to Know: December 2020
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Top Facebook Updates You Need to Know: December 2020

“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see: literally any time the interface is redesigned). But one thing’s for sure: Facebook never rests on its laurels. There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. It’s why we’ll be keeping this page updated regularly, spotlighting the most important Facebook updates each month. Be sure to check back often (and maybe even bookmark this page?).Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales i...
How to Create YouTube Video Ads That Convert : Social Media Examiner
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, youtube, YouTube Ads, YouTube Video

How to Create YouTube Video Ads That Convert : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));