Saturday, October 16Digital Marketing Journals

customer-experience

Conversation Design: Ethics and Inclusivity in the Design Process | by Master Of Code Global | Sep, 2021
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Conversation Design: Ethics and Inclusivity in the Design Process | by Master Of Code Global | Sep, 2021

Ethics in conversation design refers to the consideration of moral principles when designing and developing AI experiences. This is a topic that is not often discussed as part of the design process, perhaps because it’s difficult to talk about, or maybe is often ignored. Conversational technologies can be influenced by the biases of their creators and it’s important to consider this to ensure our designs are inclusive and transparent.Technology made by humans is subject to the same risks and flaws as humans, and it’s naive to think that our social ills will disappear in the technology we create.— Tarah Knaresboro, Conversation DesignerSo what does that mean? Let’s look at 3 things to consider when designing for ethics and inclusivity:Conversation Design: 3 Things to Consider When Design...
5 Ways Email Virtual Assistants Elevate Customer Shopping Experience | by Enterprise Bot | Sep, 2021
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5 Ways Email Virtual Assistants Elevate Customer Shopping Experience | by Enterprise Bot | Sep, 2021

Have you witnessed the rapid growth of digital shopping assistants post-pandemic, across voice, email, or chat?No doubt, email is till date one of the most popular channels for customer service. Though new digital channels have emerged, more than 60% of customers still prefer utilizing emails and webforms to get in touch with enterprises. It is anticipated that email use will rise by 2 to 3% every year through 2023.There’s no ambiguity that COVID-19 has changed buyer conduct and brought about many difficulties for retailers. Most consumers today look forward to online shopping for everything instead of visiting brick-and-mortar stores. As online retail and ecommerce sales are growing by leaps and bounds, how do you keep up with the high influx of customer emails?As indicated by a 2019 r...
Why are Product Managers obsessed with CX platforms in 2021? | by Haptik | Sep, 2021
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Why are Product Managers obsessed with CX platforms in 2021? | by Haptik | Sep, 2021

The most critical skill identified in top-performing product managers is their obsession with customers and their customer experience. In a single day, a product manager makes multiple decisions keeping their customers in mind, and some of these questions might look like -What are the problems their customer is facing today? How to solve it? What is the best possible path to experience the solution? Can it be made shorter or optimized? Can they increase customer satisfaction while providing the solution? And lots more.Their innate ability to understand customers’ pain points and build experiences to solve such problems often becomes the bread & butter for most businesses. Thus in today’s world, a Product Manager’s responsibility is not only about building features but also creating ...
Multimodal Conversation Design Tutorial (Part 2): Best Practices, Use Cases and Future Outlook | by Master Of Code Global | Sep, 2021
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Multimodal Conversation Design Tutorial (Part 2): Best Practices, Use Cases and Future Outlook | by Master Of Code Global | Sep, 2021

Welcome to part 2 of our tutorial on multimodal conversation design. In part 1 we learned about the basics of multimodal design and its related inputs and outputs. Today we’ll dive into contextualized best practices, review a common use case and discuss what the future might hold for multimodal conversation design.Context in multimodal conversation design is essential. We can’t just think in chat, or just think in voice, or visuals alone. We have to think about how they complement each other and which one best serves the user in any given moment. Where is the user? What are they trying to accomplish? These should be the main considerations when working with multimodal design.Knowing where users are while they progress through different steps of their journey can reveal both pain points ...
The biggest pain points in using chatbots | by Nikolett Torok | Aug, 2021
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The biggest pain points in using chatbots | by Nikolett Torok | Aug, 2021

Chatbots are — lead generators, help desks, customer services, reinforcements for brand recognition and so on… but what if customers intentionally avoid talking to your bot? What are the pain-points? What are the biggest impediments for them to interact with your precisely designed “colleague”? How to overcome the bias against chatbots that results from bad experience?In hopes of answering these questions, we conducted a survey at Botium to see exactly what “chatbot-refusers” think and what is their first choice of information source. We tried to assess their general experience and how they feel towards different types of chatbots. I discuss the results of the survey and provide insight into people’s likes and dislikes when interacting with chatbots. These results will hopefully help yo...
AI Chatbot : Transforming Customer Experience in Southeast Asia | by Haptik | Sep, 2021
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AI Chatbot : Transforming Customer Experience in Southeast Asia | by Haptik | Sep, 2021

In a digitally transforming era like 2021, artificial intelligence (AI) has become increasingly capable of driving customer experience across various business functions, making human tasks not only easier but also more efficient and cost-effective. After the rising need for virtual support post-pandemic, AI-driven virtual assistants and chatbots had to become more powerful with advanced NLP engines, automated diagnosis systems, and machine learning algorithms.As a result, AI chatbots nowadays play a significant role in assisting customers virtually across different industries while improving CX for businesses. Not only in developed nations like the US, UK, and Europe, AI Chatbots have become the buzzword in Southeast Asian countries too. Leading brands in Singapore, Malaysia, Indonesia,...
How can you use WhatsApp for customer service? [Tips + best practices] | by Engati | Sep, 2021
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How can you use WhatsApp for customer service? [Tips + best practices] | by Engati | Sep, 2021

Globally, there are about 3 million companies that use WhatsApp business to reach and engage their customers. 84% of SMBs believe that WhatsApp is a very effective way for them to communicate with their customers.Wondering why so many companies are going all out to serve their customers over WhatsApp? Want to know how you could scale up WhatsApp customer support?We’re answering all your questions in this article.‍WhatsApp has 2 billion active users in 180 countries. It’s almost certain that your customers are using WhatsApp on a regular basis. To make it even better, 70% of WhatsApp users check the app daily.And guess what, providing customer support over WhatsApp reduces customer effort by eliminating the need for them to always visit your website, write an email, or even get on...
Future of Customer Engagement: Conversational AI & Rise of Virtual Buddy | by mohammad hossain | Aug, 2021
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Future of Customer Engagement: Conversational AI & Rise of Virtual Buddy | by mohammad hossain | Aug, 2021

Evolving consumer needs driven by an ever-increasing proliferation of technology in their lives has created a connected world that is independent of any time constraints, seamless access to a business’s service and support operations is the consumer demand of the hour. Almost 3/4th customers of any website, App, or digital platform consider valuing their time as paramount in any customer service that companies can do.The advent of new digital technologies and rapid adoption of advanced electronic devices are driving the focus in realizing solutions for improving customer experience. Consumer User Experience has become the major focus of enterprises. In fact, companies across industries that focus on improving CX are reporting an increase in annual revenue.The desire to meet the expectat...
The Next Big Thing for Multilingual Chatbots: Hinglish | by Haptik | Aug, 2021
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The Next Big Thing for Multilingual Chatbots: Hinglish | by Haptik | Aug, 2021

With the world moving online in the post-pandemic world, it is now more critical than ever for businesses to provide the best possible customer experiences in order to sustain in this competitive market. A crucial part of this customer-centric strategy requires brands to support their customers in a language they prefer.Most brands choose English as their primary language for all types of customer communications. However, using only a single language for a diverse customer base speaking multiple different languages, not only creates unnecessary barriers but also frustrates the end customer. Various statistics show how businesses are missing out on tremendous opportunities by not supporting multilingual conversations:29% of businesses have lost customers because they don’t offer multilin...
Haptik enables India to Download Vaccination Certificate | by Haptik | Aug, 2021
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Haptik enables India to Download Vaccination Certificate | by Haptik | Aug, 2021

The COVID-19 pandemic changed everything around us. As we look back, we cannot imagine the magnitude of changes it has brought to the whole world! While it boosted the pace of the digital revolution, it also took the lives of many innocent people.We applaud the tireless efforts of the healthcare department that has worked round the clock (literally) to ensure the health and safety of its citizens. We cannot compare ourselves with the work done by them, but we take immense pride in helping the nation fight another critical battle — a battle against rumors, myths, and misinformation.To facilitate this efficient and timely information dissemination process, Haptik developed the MyGov Corona Helpdesk — the official Government of India chatbot to answer queries about the COVID-19 pandemic.We...
How to Build a Chatbot for Your Line App Without Any Coding? | by Devashish Datt Mamgain | Aug, 2021
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How to Build a Chatbot for Your Line App Without Any Coding? | by Devashish Datt Mamgain | Aug, 2021

LINE is a freeware app for instant communications on electronic devices such as smartphones, tablet computers, and personal computers. It supports messaging, free voice, and video calls.The biggest benefit of using LINE is it provides free access to free messaging and calling.LINE has more than 200 million monthly active users and it has its own mobile payment system. Users can add credit cards and use their phones to pay for things.In order to set up the LINE integration for your bot, you’ll need the following:LINE account (Official Account Manager & Developer account)LINE app installed on the mobile deviceKompose codeless chatbot builder, you can signup here for 30 days free trial.First, you need to build a chatbot using Kompose and then add it to your Line app.Kommunicate provide...
How an Internal Finance Chatbot Can Boost Customer Experience | by The ChatC Group | Aug, 2021
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How an Internal Finance Chatbot Can Boost Customer Experience | by The ChatC Group | Aug, 2021

Financial plans are important documents and take a substantial amount of time to create and communicate to the customer. But, should they really take that long from start to finish? The answer might surprise you in this article comparing two very different banks.To showcase how a finance chatbot could revolutionize customer experience, this article details the traditional financial planning approach versus the newly transformed, automation-enhanced approach.At many institutions, the process of creating, verifying, approving, and delivering a financial plan is a long, drawn-out process. A total timeline of two or three months is not uncommon. In researching how this process unfolds, the bottlenecks identified were intriguing, because there seems to be a workaround for these issues. But b...
CX Transformation with AI Chatbots is not a “One-Size-Fit All” Approach | by Haptik | Jul, 2021
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CX Transformation with AI Chatbots is not a “One-Size-Fit All” Approach | by Haptik | Jul, 2021

Businesses now realize the need for a customer-centric approach to transforming their customer experience (CX). According to the Zendesk Customer Experience Trends Report 2021, 75 percent of company leaders agreed that the global pandemic accelerated the acquisition of new technologies to get customer-centricity right.But, there are challenges too.Some of the businesses don’t have the systems and technology to segment and profile customers.Some lack the processes and operational capabilities.Some of them don’t have all of the components in place to claim they are customer-centric.Few don’t know what their customers expect and how they want to interact with the business — not the products, features, or revenue model.However, in the digital-first world, social messaging is the dominating ...
4 Ways Conversational AI Can Help Your University | by Haptik | Jul, 2021
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4 Ways Conversational AI Can Help Your University | by Haptik | Jul, 2021

Every year, nearly 20 million students enroll in universities across the United States. Given how important the choice of a college can be for a person’s academic and professional career, students understandably have a lotof questions about majors, eligibility, tuition, campus life, faculty, and more, while going through the process of selecting a university. And as universities compete to get on board students who are the right ‘fit’, it is important for them to not only provide the right answers to prospective students’ queries but also to effectively communicate precisely what they have to offer.Colleges invest a lot of time and resources in engaging with prospective students — with US universities spending billions of dollars annually on admissions. But the COVID-19 pandemic has thr...
Choosing Best Use-Cases For Your Chatbot | by Haptik | Jul, 2021
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Choosing Best Use-Cases For Your Chatbot | by Haptik | Jul, 2021

When Artificial Intelligence (AI) became viable for enterprises, it was only a matter of time before businesses turned to AI-powered IVAs and Chatbots as smarter conversational solutions to meet the ever-growing customer expectation.Earlier, customers struggled to interact efficiently with brands. There were few pain points like long wait times, inefficient customer service, lack of personalization, etc. But now, the customer experience landscape tells a surprisingly different story. Innovations in artificial intelligence have changed the way businesses used to communicate with their customers.According to Accenture’s Global Consumer Pulse survey, 23% of US consumers said that their expectations from customer service are now higher than a year ago, and they are expecting faster customer...
The Winning Combination of Humans and Bots for a Seamless Customer Experience | by Kaushiki Bhattacharya | Jun, 2021
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The Winning Combination of Humans and Bots for a Seamless Customer Experience | by Kaushiki Bhattacharya | Jun, 2021

AI has been revolutionizing the face of customer service globally- more so during the pandemic- with AI-powered chatbots and other virtual agents taking the center stage. An increasing need to offer streamlined end-to-end customer experience is the primary reason why more and more firms are aggressively investing in modern technology to improve their customer support. However, traditional ways of providing customer service- which was solely based on humans- proved to be tedious both from the employee as well as from the customers’ perspectives.While customers (especially the millennials and gen-z users) were tired of pressing buttons to avail themselves different kinds of services, service reps also considered that answering the same questions repeatedly was monotonous. This is why most...
The Evolution of Customer Service: Conversational Automation is Your Key to Success | by Ambit | Jun, 2021
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The Evolution of Customer Service: Conversational Automation is Your Key to Success | by Ambit | Jun, 2021

The ways customers interact with businesses have drastically changed in previous years.From the early days of face-to-face interactions, phone calls and contact centres, the customer service experience has evolved exponentially.Shifts in consumer behaviour and advancements in technology are both catalysts for change.The traditional methods of customer service are expensive to maintain and no longer meet the demands of modern consumers.Leading businesses are now implementing more automated and cost effective solutions to provide superior customer service experiences. Only the organisations that are willing to adapt to changes in business-consumer dynamics will meet customer expectations and thrive.We look at the way customer service has evolved and what businesses must do to succeed.→ Au...
Conversational AI in marketing | Born Digital
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Conversational AI in marketing | Born Digital

The current market is like a sea. And if the customers are fish, the companies offering their products are fishermen. And since the number of fishermen grows constantly, they are looking for new ways to lure fish into their nets. And that’s where artificial intelligence joins the game. AI is not only a great tool to help companies to attract and keep new customers, but more importantly, it offers customers a new level of accessible, pleasant, and personalized service.The release of a new product is often preceded by a marketing survey. Its task is to observe the target audience and its needs. Today, however, it rarely happens that a marketer stops you on the street and starts asking questions about which notebook or kind of soap you use. The process of data collecting has mostly moved t...
How AI-powered solutions can help your business craft superior omnichannel customer experiences | by Enterprise Bot
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How AI-powered solutions can help your business craft superior omnichannel customer experiences | by Enterprise Bot

One of the prickiest problems enterprises face with their string of legacy systems employed to craft integrated, omnichannel customer experiences is, unfortunately, not being able to do exactly that.As much as organisations try to be “customer first” across their various self-service and assisted service channels, without a unified approach to managing their multichannel and cross-channel journeys, they fail to manage the customer’s experience effectively.Customers are frustrated when they transition from self-service to assisted service and have to re-explain their needs. Agents are frustrated when they cannot find critical customer information in real-time and lack the knowledge and context to deliver low-effort experiences. A lot of times if a customer calls, they have no record of t...
Banking Chatbots: How Does Omnichannel Digital Banking Enhance CX | by Haptik | May, 2021
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Banking Chatbots: How Does Omnichannel Digital Banking Enhance CX | by Haptik | May, 2021

Like every other domain, banking is increasingly looking at digital transformation as the foundation for resilient and profitable future operations. According to Gartner, the adoption of digital technologies is the most significant trend in the banking industry. Successful digital transformation stands on four pillars; customer experience (CX), technology, workforce reskilling, and process innovation. The last three pillars are the tools to enhance the ultimate customer experience. Banking chatbots are proving to be critical contributors to the elevated customer experience by enabling omnichannel banking. This article will examine how banking can benefit from enhanced CX through omnichannel digital banking. It will also discuss how banking chatbots can enable omnichannel digital experie...
Should You Develop Your Own Chatbot On A Platform Or Customize An Out-Of-The-Box Solution? | by Vibhu Dhariwal | May, 2021
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Should You Develop Your Own Chatbot On A Platform Or Customize An Out-Of-The-Box Solution? | by Vibhu Dhariwal | May, 2021

A chatbot is becoming a must-have add-on for customer-facing websites and SaaS products. Their role is usually either a customer engagement tool designed to help generate leads or a cost-efficient alternative to human customer sales or technical support.SourceIt’s fair to say not everyone is a fan of the chatbot trend. But it’s equally fair to say the technology is not going anywhere. Like the offshore call centres and tech support they often replace, which in turn replaced local in-house equivalents, the right chatbots make strong commercial sense for organizations.There has also always been plenty of grumbling about offshore call centres. But as AI/machine-learning technology rapidly develops in terms of both its capabilities and cost efficiency, chatbots will get much better and chea...
Chat v/s Email v/s Phone: The winning customer support channel | by Engati | May, 2021
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Chat v/s Email v/s Phone: The winning customer support channel | by Engati | May, 2021

Email, phone calls, and chat. Is one truly better than the others?Does any of them create customer experiences superior to the ones made by others?Read on to find out which channel claims customer support glory.Emails have been an integral part of customer support infrastructure for decades. To say that the email is dead would be a lie.But, it does have its limitations. Depending solely on email is a sure-shot path to frustrated customers.DetailsEmails allow your customers to describe the issues they’re facing in greater detail. Your customers will think the email through and check to see whether they’ve missed anything.They even allow your agents to explain the solution in depth.Less intimidatingA phone call can be somewhat intimidating, especially if the customer is an introvert. With...
5 Common Chatbot Myths Explained. We’ve busted 5 common chatbot myths so… | by Ambit | Apr, 2021
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5 Common Chatbot Myths Explained. We’ve busted 5 common chatbot myths so… | by Ambit | Apr, 2021

Chatbots are the talk of the town. They’re one of the hottest topics in the technology world today.Like any new technology, much of the fact and fiction gets jumbled up. This leads to a number of myths and misconceptions that sway popular opinion, particularly among decision makers.We set the record straight on 5 of the most common myths about chatbots so you can be confident of deploying one in your business today.A common misconception is that implementing a chatbot requires the availability of a large IT department and highly qualified AI & machine learning experts, solution architects, and data scientists on the company’s side.And this is true… if you are custom building your own chatbot (more on this later).If you partner with a solution provider who knows their stuff, implemen...
How can an AI chatbot help your business nail a great customer experience | by Enterprise Bot
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How can an AI chatbot help your business nail a great customer experience | by Enterprise Bot

As one of the key trends in innovation, Artificial Intelligence (AI) keeps on acquiring value for contact center agents. Chatbots and voice bots have become essential tools for brands that wish to deliver a hyper-customized, exceptional customer experience.A report on the Future of Work reveals that39% of IT pioneers are as of now utilizing AI or ML,33% said that they hope to utilize AI within the following three years, and19% hope to utilize it within five years.Great customer service hails from a place of operational efficiency and technological vigor. Lack of right technological solutions impact the efficiency and productivity of resources.Businesses equipped with conversational AI solutions at hand can engineer exceptional customer experiences that boost customer satisfaction, creat...
AI-powered Customer Service Solutions Are Driving Better experience in the face of COVID-19 | by Enterprise Bot
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AI-powered Customer Service Solutions Are Driving Better experience in the face of COVID-19 | by Enterprise Bot

Amid the ongoing Coronavirus pandemic and the demand for digital services reaching an all-time high, AI-powered Conversational Solutions are delivering promising results by improving user experience end-to-end with innovation.Amid this harrowing pandemic, businesses are facing a blizzard of calls, emails, and messages from concerned customers.And though teams continue to work remotely to address the inexorable requests, from the super exigent to the super..yes…usual, they can barely keep themselves immune to the anxiety and stress that follows.The stretched working hours are only making things more overwhelming. Besides the support reps, who are going out of their way to answer queries and offer people a semblance of clarity in this uncertainty, the customers themselves are, now more of...
Conversational AI in Retail is Transforming the Customer Experience | Enterprise Bot | by Enterprise Bot
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Conversational AI in Retail is Transforming the Customer Experience | Enterprise Bot | by Enterprise Bot

With the rise of e-commerce titans like Amazon, eBay, Walmart, the retail industry has witnessed a rapid digital transformation over the past few years. Moreover, the outbreak of pandemic earlier this year has accelerated the growth of the online channels for retailers on a massive scale as more and more consumers turn to online purchases. Consumers now have a new set of behaviors and expectations when it comes to online shopping. In such a competitive landscape where Amazon has come up with on-demand services like next-day delivery with a Prime membership, consumers have higher expectations than before. They prefer 24/7 personalized services over products. Also, peer recommendations and online research are driving their purchasing decisions.High operational costs, inventory overcapacit...
7 Remarkable IVR Trends For the Year 2021 And Beyond | by Haptik | Feb, 2021
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7 Remarkable IVR Trends For the Year 2021 And Beyond | by Haptik | Feb, 2021

Customer service is the most critical factor determining whether a business will grow or suffer from customer apathy. Excellent customer service as a strategy can bring an immense competitive advantage. Keeping customers happy is a challenging endeavor, given the continually changing business environment and customer expectations. The first point of customer contact plays a critical role in customer experience. An Interactive Voice Response (IVR) system often serves as this first point of contact. Given the crucial role that IVR plays in the contact center, it is essential for businesses to be aware of IVR trends for 2021 and beyond, in order to get their customer experience strategy for the near-future right.Current IVR ChallengesAccording to , IVR was responsible for over 50% of consu...