Monday, April 19Digital Marketing Journals

Tag: Facebook

How Facebook is Diversifying Monetization Options for Creators
14Apr By Erica PerryNo Comments
facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

How Facebook is Diversifying Monetization Options for Creators

March 22nd, 2021 Marketing Erica Perry Per new Facebook reports, fom 2019 to 2020, the number of content creators earning the equivalent of $10,000 per month grew 88 percent and content creators earning $1,000 per month grew a whopping 94 percent. To further support its bustling community of creators, the platform recently...
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How to Use Facebook Stories for Business: The Complete Guide
16Mar By Leah GolobNo Comments
facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy

How to Use Facebook Stories for Business: The Complete Guide

From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. The platform remains a powerhouse when it comes to building and maintaining relationships, with no signs of slowing down. Approximately 500 million people are using Facebook Stories daily. It’s pretty clear that despite the ephemeral nature of Stories, they provide lasting impact. And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories. After viewing a business’ Story,...
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How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros
28Feb By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros

As a top Facebook Messenger solutions provider for marketers, it is practically our duty to teach the budding digital marketers out there the basics of how to chat on Facebook.Send a message to your friend, colleague, or prospect with the most popular and active chat apps. Make it private, a DM, or group chat, it has never been easier to instantly connect with people, which will make life easier for marketers and business owners.This article is your easy-to-follow guide on how to use the most popular chat apps.After you understand some of the essential Facebook Chat and Messenger features and how to best utilize them, you will enter a whole new world of possibilities.At the end we will wrap it up by exploring how to tie it all together with the game-c...
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The Ultimate Guide to Add a Facebook Page to Everything for Businesses
27Feb By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

The Ultimate Guide to Add a Facebook Page to Everything for Businesses

Have you been looking for new ways to grow your business? Perhaps you’re thinking, “I should add a Facebook Page for my business” and reach more people. Reach more people, indeed. You will reach 2.7 billion monthly active users (as of Q2 2020). The world is your oyster! There are so many ways to grow your audience and drive sales with a Facebook Page. With 1.3 billion active monthly users on Facebook Messenger (as of November 2020), we keep trying to tell astute marketers, business owners, influencers, dogs, cats… anyone to take advantage of Messenger!In this article, we will cover everything from simply how to initially create and add a Facebook Business Page from your personal profile to how to add your Facebook Page to your website.We will walk you through eac...
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Setting Up Your Facebook Page Custom URL Like a BOSS
26Feb By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

Setting Up Your Facebook Page Custom URL Like a BOSS

Now that you’ve successfully set up your Facebook Business page, you might be wondering how to set up a Facebook page custom URL. Our simple steps below will solve all of your “how do I get a custom URL for my Facebook page?” questions and help you create a killer custom URL to increase your traffic and following.It takes a lot of time to create a beautiful and insightful Facebook Business page, and it only makes sense that you would want your Facebook page URL to sing as well. That’s why they call it a Facebook vanity URL, after all.Facebook is a fantastic avenue (with 2.7 billion monthly active users!) that will help you double-down on your marketing efforts, giving you the ability to do things like boost Facebook video views and successfully utilize your F...
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Crafting Facebook Ads 5 Days Ahead of Major Seasonal Launch
22Feb By Digital MarketerNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Crafting Facebook Ads 5 Days Ahead of Major Seasonal Launch

When it comes to the most important weeks each year for e-commerce, Christmas and Black Friday battle for the gold medal. But how do you compete, when everyone else is throwing all their efforts into maximizing those opportunities too? Customers are looking, can you connect? Adidas and Reebok wanted to find the best approach for Facebook promotion at CEE, Russia, so they turned to Aitarget, Facebook Marketing Partner, for help.  We not only suggested training, but also took on a significant proportion of the work for their campaigns: reviewing ad account structure, growth hacking, making dynamic ad creatives and implementing new Facebook tools. How did Aitarget do it?  Here we outline the strategies used and the results achieved. Black Friday looms: One week, is there time? Preparat...
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All of the Ways to Access Facebook Messenger and Engage More Customers
17Feb By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

All of the Ways to Access Facebook Messenger and Engage More Customers

Whether you have a Facebook account or not, you want to access Facebook Messenger to reach the 1.3 billion active monthly users, don’t you? If you are a business owner or involved in any sort of sales, Facebook Messenger is a massive online sales channel to directly reach and engage with any target audience. That all sounds great, but what if you don’t have or want a Facebook Business Page?There are a lot of reasons to want to access Facebook Messenger via alternative routes. There are also a lot of different ways to access Facebook Messenger. Some people prefer using the Facebook Messenger desktop app to chat. In contrast, others want nothing to do with Facebook and choose to use Messenger solo on their phone (yes, there is a way to access the Facebook Messe...
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7 Steps for Building a Facebook Business Page + Additional Tips
16Feb By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

7 Steps for Building a Facebook Business Page + Additional Tips

Facebook has over 2.7 billion monthly active users, which means, by any standards, there is no better place for you to reach your target customers. A Facebook Business Page allows you to cost-effectively advertise your products and services without spending money on traditional advertising methods that offer very little data about your campaign’s success. This article will discuss why a Facebook Business Page is essential for your business and how you can get started in the following ways:Intro/FAQThe Benefits of a Facebook Business PageHow to Build a Facebook Business PageMobileMonkey can help you leverage your Facebook business page to reach the 1.6 billion people using Messenger every single day to act as one of your most important marketin...
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How to Transfer Facebook Page Ownership: A Facebook Page Owner’s Manual
13Feb By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, robot chat

How to Transfer Facebook Page Ownership: A Facebook Page Owner’s Manual

After laboring all of those long days and late nights, it’s time to transfer Facebook Page ownership. If you truly love something, you have to set it free. But how do you transfer Facebook Page ownership the correct way? Thankfully, this is a straightforward task compared to some of Facebook’s notoriously elusive support and troubleshooting.You don’t have to be like that. Instead, you can empower your company to be helpdesk ninjas with a multi-channel customer support chatbot for troubleshooting, FAQs, lead gen, and more with MobileMonkey.  Reasons To Transfer Facebook Page OwnershipIf you are an agency, you have probably created a Facebook Page or two for clients. This is a common scenario and necessarily lends itself to transfer Facebook Page ow...
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Facebook Ad Reporting In 4 Easy Steps
9Feb By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Facebook Ad Reporting In 4 Easy Steps

Every marketer can relate to going to great lengths to prove ROI on social media. Which almost always involves Facebook Ad reporting.More likes, more followers, and big fancy #s for reach, engagement, and clicks. We’re good here, right? Not quite. Facebook Ad reporting is your golden ticket to proving real value that aligns with your client’s KPIs.It’s easy to feel lost in the Facebook Business Manager maze. Facebook Ads Manager has a few templates but you want to look pro and provide meaningful Facebook Analytics for clients. In this article, I’m going to walk you through some of the most meaningful metrics followed by how to wrap them into an easy-to-use and automatically scheduled ROI report in 4 easy steps.Choose the most impactful metrics for you...
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How to Add Team Members to Facebook Page, Manage Roles, and More
6Feb By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, robot chat

How to Add Team Members to Facebook Page, Manage Roles, and More

At some point, your business will need this essential guide to add team members to your Facebook page. If you want to manage your Facebook Business Page entirely by yourself, you are in for an unpleasant surprise. However, if you are a sane business owner, then you will inevitably want to invite a few social media marketing experts or your nephew (or grandchild? Maybe you should have them read this) to help you out. Facebook has an elaborate system of user permissions and access roles within Facebook Business Manager for your hired help. You can limit one person’s access to only manage Facebook ad spend, and another to only view analytics and reporting. Even if you need to add an admin to your Facebook page, nobody will ever need your password. It’s less ...
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Facebook Shares 100-Language Translation Model, First Without English Reliance | by Tapaan Chauhan | Jan, 2021
30Jan By Tapaan ChauhanNo Comments
ai, artificial-intelligence, best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook, facebook bot, facebook chatbot, facebook messenger bot, Google, nlp, robot chat

Facebook Shares 100-Language Translation Model, First Without English Reliance | by Tapaan Chauhan | Jan, 2021

M2M-100 can mostly perform so well because of the sheer number and assortment of language interpretations it prepared during advancement.Facebook utilized 2,200 sets of dialects to make the new model, a variety of 7.5 billion sentences incorporating most significant dialects, and a few that are not as broadly spoken.Generally, interpretation models are planned around a model for every language, with English going about as a center ground. In general, that will make the interpretation less exact, as any individual who has utilized an online interpreter to send a sentence into a few dialects and afterward back to its unique can validate. Facebook went for a multilingual machine interpretation (MMT) model, all things being equal, one that measures the dialects and deciphers legitimately.Fa...
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Facebook Ads Analytics: How to Stop Wasting Money : Social Media Examiner
27Jan By Tara ZirkerNo Comments
facebook, Facebook Ads, Facebook Analytics, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads Analytics: How to Stop Wasting Money : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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20 Key Facebook Best Practices For Business In 2021
27Jan By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

20 Key Facebook Best Practices For Business In 2021

In 2004, Facebook was just a 19-year-old’s fun idea for college students. Today, it’s safe to say that Facebook is the most popular and well known online platform. Zuckerberg is pretty well known too. It’s not just for the kids either (we turned that corner a long time ago). With over 2.7 billion monthly active users, people of all demographics and professions are engaging on Facebook. Facebook, Then And NowFacebook was the first social media platform to consider launching ads, and that was revolutionary. Today, Facebook ads have become a yardstick on other social platform’s ad algorithms. Facebook has since been a powerful tool for businesses of all sorts. And if your business depends on Facebook in any capacity (it probably does), then you owe it to...
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How to Get Help from Facebook Ads Customer Service
26Jan By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat

How to Get Help from Facebook Ads Customer Service

If you have ever used Facebook Ads, chances are you will need or have looked for help from Facebook Ads customer service.However, it’s not exactly clear how to go about speaking to an actual Facebook representative. A real-life person? They do exist! Well then, where do you turn for your Facebook Ads customer service? Live Chat With Facebook Chat SupportIf you’re not one of the lucky ones with a Facebook Ads rep assigned to your account, then you’ve probably run into a bunch of run-around answers on how to speak to a human at Facebook Ads. Facebook Ads are problematic, and you’re bound to have some questions come up. Perhaps you are having pixel problems, billing issues, outrageous metrics, or ad delivery issues. Whatever your issues are, contacting Faceb...
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How to Tag a Business on Facebook: The Art of Tagging on Facebook, the Complete Guide
24Jan By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

How to Tag a Business on Facebook: The Art of Tagging on Facebook, the Complete Guide

Most of us know that you can tag a business on Instagram and other “tag friendly” platforms. But, can you tag a business on Facebook? If so, how do you tag a business on Facebook?There are as many ways to use Facebook for Business as there are to catch a monkey in the jungle. We could write a novel about either (“How to Catch a Monkey in the Jungle”…not bad!) But that’s not why you are here. You are probably wondering why you can’t tag a business on Facebook, whether it’s your page or another business page on Facebook. Or perhaps you are wondering, what the heck is a tag anyway?We have you covered! The illustrious Facebook tag is no longer for the select few — but for all businesses, marketers, and ordinary people to enjoy freely. Here’s what you’ll l...
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50 Facebook for Business Tips to Create Profit-Boosting Value from Your Facebook Business Page in 2021
16Jan By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, google chat bots, instagram chatbot, robot chat

50 Facebook for Business Tips to Create Profit-Boosting Value from Your Facebook Business Page in 2021

Every business will benefit from our list of 50 Facebook for Business tips. Facebook is still the behemoth gorilla of social platforms.You can’t shake a banana at over 2 billion monthly and 1 billion daily active users!Don’t forget about Facebook’s super-secret marketing mojo tool, Facebook Messenger, which alone has 1.3 billion active monthly users (as of November 2020).Facebook Messenger is likely to outpace active users on Facebook itself as social trends continue to favor messaging. So how do you tap into the powerhouse that is Facebook?We’re going to walk you through exactly how to rub the magic Facebook lamp to fulfill all of your Facebook for business tips wishes. Your Facebook Business Page is arguably more important than your brick-and-mortar (if y...
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What to Do When Your Facebook Ads Fail : Social Media Examiner
15Jan By Michael StelznerNo Comments
Expert Interviews, facebook, Facebook Ads, Facebook Analytics, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

What to Do When Your Facebook Ads Fail : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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How to create a buttonless bot. Does your chatbot live in Facebook… | by Tess Tettelin | Dec, 2020
8Jan By Tess TettelinNo Comments
ai bot, ai chat, ai chatbot, api, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, conversation-design, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat, ui-design

How to create a buttonless bot. Does your chatbot live in Facebook… | by Tess Tettelin | Dec, 2020

Does your chatbot live in Facebook Messenger? If so, it might stop working properly because of Facebook’s most recent API updates. But don’t despair, in this article I’ll explain how to deal with the changes and create a buttonless bot that works, no matter what Facebook does!To button, or not to button? That is the question.But not when it comes to Facebook.On November 30th, Facebook announced they are updating their Messenger API to comply with European privacy laws, which will impact many of the 300.000+ chatbots that currently live on this platform. ‌If your Facebook page and bot users fit the criteria listed here (such as being located in Europe), users will no longer be able to see bot messages that contain:ButtonsCarousels (also called generic templates)Quick replies — update: th...
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How to Set Up Automatic Greeting Messages for Business on SMS, Facebook, Instagram, and Websites
8Jan By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger Marketing, instagram chatbot, robot chat

How to Set Up Automatic Greeting Messages for Business on SMS, Facebook, Instagram, and Websites

We live in an era where attention is in demand. It’s never been easier to get considering we all carry around a tiny and sophisticated advertising medium in our pockets. As a business owner, you want to attract your ideal customers to appreciate and connect with your brand. Being attention-seeking might be a good thing. But no one wants boring texts or emails with desperate hard-sales. When you want to earn your customer relationships, a customer-centric automatic greeting message for your business can be the right tool to deepen a customer’s understanding of your brand’s value while saving your team time via instantly triggered automation.Let’s make your audience fall head over heels with your brand by combining the powers of automation and a welcome gre...
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How to Grow a Facebook Group Quickly and Effortlessly : Social Media Examiner
5Jan By Dana MalstaffNo Comments
facebook, Facebook Group, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How to Grow a Facebook Group Quickly and Effortlessly : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Best Facebook Retargeting Strategy: The Conversational Remarketing Method
31Dec By Larry KimNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat

Best Facebook Retargeting Strategy: The Conversational Remarketing Method

Every company that’s running ads on Facebook either is or should be running retargeting ads, period. And there’s a good chance that you are, considering remarketing ads convert at a much higher rate on average and come at lower CPMs. But, what is the best Facebook retargeting strategy?Personally, I think it’s crazy in 2021 if you’re not including Messenger ads to some degree if you’re advertising on Facebook. And this isn’t just my opinion. There’s more than enough data at this point to support the effectiveness of Facebook Messenger advertising. But here’s something that some of you may find controversial, at first. For those of you actively advertising on Facebook, at a minimum, 15% to 30% of your Facebook advertising budget should be allocated to something I call “Con...
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Facebook Brand Safety Tools: How to Control Where Your Ads Appear : Social Media Examiner
30Dec By Tara ZirkerNo Comments
facebook, Facebook Ads, facebook marketing, Facebook Tools, How To, Social Marketing Strategies, social media, social media marketing, Tools

Facebook Brand Safety Tools: How to Control Where Your Ads Appear : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Common Facebook Ad Mistakes and How to Fix Them : Social Media Examiner
29Dec By Tara ZirkerNo Comments
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Common Facebook Ad Mistakes and How to Fix Them : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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How Much Should You Spend on Facebook Ads? Budgeting Steps : Social Media Examiner
29Dec By Allie BloydNo Comments
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How Much Should You Spend on Facebook Ads? Budgeting Steps : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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How Facebook is Helping Brands Adapt for the Mindful Consumer
28Dec By Erica PerryNo Comments
altruism, brands, covid-19, facebook, facebook marketing, health, Marketing, mindfulness, purpose, Social Marketing Strategies, social media, social media marketing, wellbeing

How Facebook is Helping Brands Adapt for the Mindful Consumer

November 11th, 2020 Marketing Erica Perry 2020 has been a challenge — particularly when it comes to mental health. From online fitness classes to recipe inspiration and DIY projects — consumers have a renewed sense of appreciation for the simpler things in life as they carve out new mindful habits. While this has become ap...
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How to Optimize Facebook Ad Creative for Better Results : Social Media Examiner
28Dec By Allie BloydNo Comments
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, Tools

How to Optimize Facebook Ad Creative for Better Results : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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What is Messenger? A Full Guide to the Facebook Messenger App
27Dec By Vince MagalineNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger News & Policy, google chat bots, instagram chatbot, robot chat

What is Messenger? A Full Guide to the Facebook Messenger App

Although it’s the second most popular app of all time with billions of downloads, thousands of people around the world ask search engines every month, “What is Messenger?”So whether you’re brand new to Facebook or Facebook Messenger, this article covers everything you could possibly want to know about the fastest growing communication platform on earth.In order to answer your questions about Messenger quickly, use these links to navigate to your topic of interest:Let’s not waste any time and jump straight into it! What is Messenger?What is Facebook Messenger?Facebook Messenger is a messaging app and platform developed by Facebook that launched in August 2011. Messenger is used by over 1.3 billion active users worldwide as a place to share, hang out...
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What Facebook Messenger’s “Promotion Ban” Means for Marketers Like You
27Dec By Andrew WarnerNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, Uncategorized

What Facebook Messenger’s “Promotion Ban” Means for Marketers Like You

Facebook recently announced that, starting July 31st, Facebook Business Pages can no longer send broadcast messages to their subscribers…sort of. (Keep reading to find out what they actually said and what it means). This caused a lot of chatbot marketers to freak out.We also got a lot of questions about this from potential Bot Academy students when we opened enrollment last week.Here’s the deal. Bot Academy’s founder, Andrew Warner, has access to a lot of insider information so we’ve been preparing for this for a while. Here’s how we knew this was coming:As an investor in multiple chatbot companies, Andrew has been in the loop about how they were preparing for the policy update. Andrew hosts a popular startup podcast, Mixergy. His fans slip him ins...
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1 Amazing Facebook Messenger Ads Example & How to Create a Click-to-Messenger Ad
27Dec By Vince MagalineNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

1 Amazing Facebook Messenger Ads Example & How to Create a Click-to-Messenger Ad

Whether you attended the MobileMonkey Chat Marketing Summit this year or not, you may have seen an awesome Facebook Messenger ads example that I’m betting you’ll want to recreate.Yes, you’ll get to see (and experience) the ad in a short minute.But this Click-to-Messenger ad’s performance was worth writing about because it literally generated half of our registrants at a CPA (cost per acquisition) of under $2.So, first I want to provide a little context for those unfamiliar with this Facebook ad super-weapon called a Click-to-Messenger ad. And for those who have already seen or created plenty of Click-to-Messenger ads, feel free to skip straight to the Facebook Messenger ads example or any other part of the article here:What is Facebook Messenger Advertisi...
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How to Connect Chat on Facebook to Everything — the Ultimate Guide
27Dec By Virginia NusseyNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Facebook Messenger Marketing, google chat bots, instagram chatbot, robot chat

How to Connect Chat on Facebook to Everything — the Ultimate Guide

There are a bazillion ways to utilize and connect chat on Facebook. Let us simplify this social phenomenon for those still trying to figure out how to chat on Facebook for personal or business use. Bookmark this article now, so you have a cheat sheet for all the ways you can connect chat on Facebook for personal and business. It’s never too late to learn a new-fangled trick on the interwebs and space book.Speaking of tricks, if you are already Facebook chat savvy, then skip ahead to the section of this article where we’ll uncover some time-saving, sales-driving tips inside Facebook Messenger for business. We’re going to walk through all of the different ways of how to connect chat on Facebook. Here’s our agenda:From how to talk to Facebook chat contacts f...
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9 Best Facebook Messenger Ad Examples of All Time
26Dec By Vince MagalineNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Facebook Ads, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

9 Best Facebook Messenger Ad Examples of All Time

As a relatively new advertising tool, there aren’t as many examples to pick and choose from. However, we’ve identified what we believe to be the absolute best Facebook Messenger ad examples of all time. And we’re going to show you what the special sauce is that gives them their unicorn status.There are three key components that make Messenger ads so successful:Messenger is where conversations happen, and nothing beats a conversation for closing sales.Consumers would rather chat in real-time with businesses than talk on the phone or email.Businesses can scale conversations in Messenger thanks to chatbot automation.There are two types of Facebook Messenger ads. The first type of Messenger ad is called a Click-to-Messenger ad. Where a normal ad would send people directl...
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Facebook Ads for Local Businesses: A Framework for More Revenue : Social Media Examiner
26Dec By Allie BloydNo Comments
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads for Local Businesses: A Framework for More Revenue : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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#339: Facebook Ad Strategies To Grow Your Audience Now (No Matter Where You Are In Your Business) with Salome Schillack – Amy Porterfield
25Dec By AmyNo Comments
facebook, Facebook Ad Training, Facebook Ads, Facebook engagement, facebook marketing, grow your email list with social media, low cost leads, Online marketing, podcast, salome schillack, shine and succeed, Social Marketing Strategies, social media, social media ads, social media marketing, Social Media Tools

#339: Facebook Ad Strategies To Grow Your Audience Now (No Matter Where You Are In Your Business) with Salome Schillack – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...
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Facebook Warns EU Users of Impacts to Messaging Due to Changes in Privacy Laws
24Dec By Andrew HutchinsonNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Facebook Warns EU Users of Impacts to Messaging Due to Changes in Privacy Laws

Facebook has outlined the latest messaging changes for European users as a result of new data security and privacy laws in the region. Europe's Privacy and Electronic Communications Directive - also known as the 'ePrivacy Directive' - is being expanded from this week in order to incorporate more forms of digital communication. The Directive relates to how user data is stored and used, and how businesses can use platforms, including messaging tools, to distribute marketing material. The latest changes relate to how long data can be kept, and what types of information can be gathered via messaging apps. Facebook outlined coming changes to Messenger API usage for European businesses earlier in the month, and now, it's looking at the consumer side, and how everyday users will be impacted. ...
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Facebook Lead Form Ads: How to Optimize for Results : Social Media Examiner
24Dec By Allie BloydNo Comments
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Lead Form Ads: How to Optimize for Results : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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10 Facebook Trends to Watch for in 2021
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

10 Facebook Trends to Watch for in 2021

Although Facebook is now more than 15 years old, it remains a work in progress: Tools, technologies, and content formats are being continually introduced and improved both for users and for advertisers. What will the platform focus on in the year ahead? Which current and new experiences should marketers be paying close attention to? A recent infographic (below) from Oberlo explores the evolutions that are likely to have the biggest impact on businesses in 2021. The piece explores 10 key Facebook trends, including the growth of the augmented reality (AR) ecosystem and the rise of private, interest-driven communities.Check out the infographic:
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Facebook Faces Renewed Backlash Over Lack of Support for Small Advertisers
23Dec By Andrew HutchinsonNo Comments
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter

Facebook Faces Renewed Backlash Over Lack of Support for Small Advertisers

This seems like the most logical way for Facebook to close out 2020. Last week, reverse engineering expert Jane Manchun Wong shared images of a new look Facebook Help Center, with updated controls tools to help users find the answers they need.The update was later confirmed by Facebook - as explained by Facebook's Alexandru Voica: "We redesigned the Help Center to help people find the information they're looking for faster, with an improved and streamlined navigation and a user experience that's consistent with the rest of Facebook.com. We've also made search easier to use and refreshed the most popular topics to reflect what people want to learn about today." So, cool, right? A new Help Center experience, which is more in-line with common usage. Helpful, right?It seems that the u...
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How to Expand Your Facebook Ad Targeting to New Audiences : Social Media Examiner
23Dec By Tara ZirkerNo Comments
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How to Expand Your Facebook Ad Targeting to New Audiences : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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How to Schedule a Post on Facebook: A Step-by-Step Guide
23Dec By Doug BonderudNo Comments
Digital Marketing, digital mkt, facebook marketing, Internet marketing, Online Marketing

How to Schedule a Post on Facebook: A Step-by-Step Guide

While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook.Recently, the Pew Research Center revealed that nearly 70% of all U.S. adults use Facebook, while 74% log on daily. Worldwide, Facebook has more than 2.7 billion users. And, today, regularly posting timely and relevant content on Facebook is key to reaching its big and broad audiences.  Why? Trends, content, and discussion on any social media channel move much faster than they do on older platforms, like television or radio. While content is vital to winning over audiences, quickly and consistently creating new social posts can overwhelm even tech-savvy social media managers. While creating content manually comes...
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Facebook Organic and Paid Reach Strategy for Local Businesses : Social Media Examiner
23Dec By Allie BloydNo Comments
facebook, Facebook Ads, facebook marketing, Facebook Organic, How To, Social Marketing Strategies, social media, social media marketing

Facebook Organic and Paid Reach Strategy for Local Businesses : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Facebook Contest Strategy: How to Grow With Contests : Social Media Examiner
22Dec By Allie BloydNo Comments
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Contest Strategy: How to Grow With Contests : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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How to Link Instagram to your Facebook Page in 4 Easy Steps
21Dec By Katie SehlNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

How to Link Instagram to your Facebook Page in 4 Easy Steps

Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article. Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages. Of course, with Hootsuite, social managers with connected accounts could do this a long time ago. Learn how to link your Facebook page to Instagram and the benefits you’ll unlock by connecting your accounts. Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.Why link your Instagram to a Facebook page These...
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Eternal testing, the key to Facebook Ads success
21Dec By Amy BishopNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Eternal testing, the key to Facebook Ads success

SMX Overtime: Eternal testing, the key to Facebook Ads success Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n....
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The Top Facebook Updates You Need to Know: December 2020
21Dec By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Top Facebook Updates You Need to Know: December 2020

“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see: literally any time the interface is redesigned). But one thing’s for sure: Facebook never rests on its laurels. There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. It’s why we’ll be keeping this page updated regularly, spotlighting the most important Facebook updates each month. Be sure to check back often (and maybe even bookmark this page?).Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales i...
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Full Tutorial on How to Set-Up Facebook Business Manager 2020
20Dec By John VuongNo Comments
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Full Tutorial on How to Set-Up Facebook Business Manager 2020

October 9, 2020 John Vuong Business advice Is managing and tracking pages for your business getting overwhelming? For many business owners, shuffling through multiple platforms for different purposes is tedious and time-consuming. Fortunately, there’s now one platform that allows you to seamlessly control and monitor all essential marketing tools in one place. Meet Facebook’s Business Manager. What Is Facebook Business Manager? Business Manager is a free Facebook tool that en...
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Google accused of colluding with Facebook and abusing monopoly power in new lawsuit
20Dec By George NguyenNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Google accused of colluding with Facebook and abusing monopoly power in new lawsuit

Google accused of colluding with Facebook and abusing monopoly power in new lawsuit Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n....
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