Monday, May 10Digital Marketing Journals

Email Marketing

Split Test Subject Lines to Maximize Open Rates
27Apr By Kelly ForstNo Comments
A/B split test, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Online Marketing, split test, split testing, subject line split test

Split Test Subject Lines to Maximize Open Rates

By Kelly Forst April 20, 2021 Morning Brew reached 1,000,000 opens with this split testing strategy. Plus, learn how you can do it in AWeber. Stuck between two subject line ideas?It’s impossible to know which will yield the best results without running a split test — commonly called an A/B test. A split test gives you real feedback on which subject line your audience was more drawn to opening.This is how the most successful marketers optimize their open rates. Take Morning Brew, for example. Morning Brew is a popular newsletter with more than 2.5 million subscribers. Their daily newsletter includes business and tech news of the day written for a business-minded millennial audience. In August 2020, Morning Brew hit a major milestone — 1,000,000...
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2 Steps to Get Repeat Sales with an Etsy Newsletter
19Apr By Jessica SnavelyNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, etsy, etsy integration, Internet marketing, Online Marketing

2 Steps to Get Repeat Sales with an Etsy Newsletter

By Jessica Snavely April 16, 2021 Building an email list and staying in touch with past customers can be the key to unlocking more repeat sales. Over the past year, the number of sellers on Etsy grew 61%. Whether you are a part of that 61% — or have been an Etsy seller for years — there’s now a lot more competition for customers’ attention on Etsy.That’s why building your own audience outside of the platform is so important.But it can be hard to find the time. After all, as an Etsy seller, you wear a lot of hats.From building product pages that get found, to all the nuance that comes with running a successful ecommerce business, it’s hard to find the time to engage with your existing customers.But if you don’t, you’re leaving money on the ...
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Everything You Ever Needed to Know About Social Media Marketing
13Apr By Shannon GoodellNo Comments
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, PPC

Everything You Ever Needed to Know About Social Media Marketing

Companies are making big money on social media.And you can too.The trick to social media marketing is knowing the foundations of what makes it work so well. Making money for your business is a huge pro (and what might be your goal on paper), but social gives companies an opportunity that was harder to come by before smartphones became our best friends.With social media, you can develop a relationship with your audience in a way that wasn’t possible before Facebook went viral. We get to use social media to talk to our audience and show them we really know our stuff. The right social media marketing strategy speaks to your cold, warm, and hot leads on one platform.And that’s what leads to revenue.When people see you as more than a company with a fancy logo and more...
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8 Top Brainstorming Techniques to Help You Write Killer Emails
3Apr By Kaleigh MooreNo Comments
brainstorming techniques, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Online Marketing, writing tips

8 Top Brainstorming Techniques to Help You Write Killer Emails

By Kaleigh Moore March 30, 2021 Never waste time trying to think of a topic when you should be writing! I can’t think of anything to write.Sound familiar? Of course it does. It’s one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about.Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs and the popular book “Everybody Writes,” only sent two emails to her subscribers in 2017. (In fact, the lack of communication was her catalyst behind revamping her entire newsletter strategy.)But when your emails stall, you can’t make connections with your subscribers. You can’t sell. You can’t gather feedback from your audience. You’re leavin...
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How to Overcome Email Marketing Fatigue
28Mar By Ann SmartyNo Comments
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Overcome Email Marketing Fatigue

Email fatigue is a real thing, especially with the continuing pandemic.Email marketing is far from dead, but it is getting harder and harder to get your branded emails opened and clicked.What is Email Fatigue?As the name suggests, email fatigue is when a person doesn’t want to read emails and feels more willing to delete, unsubscribe or send emails to spam.Email fatigue is something just about anyone feels from time to time.Gone are the days when people would diligently click each and every unread email in their inbox to read what is inside.Gone are the days when people would actually be looking forward to receiving a new email.These days a full inbox is nothing new or exciting. And it has been getting worse.Back in 2017, two thirds of Americans felt ...
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Digital Marketing Stats to Inform Your Strategy in 2021
19Mar By Kelly ForstNo Comments
Digital Marketing, digital marketing plan, digital marketing statistics, digital marketing stats, digital mkt, email list, Email Marketing, email marketing stats, email outreach, Internet marketing, Online Marketing, statistics, stats

Digital Marketing Stats to Inform Your Strategy in 2021

By Kelly Forst March 17, 2021 Data is a powerful tool, but finding it can be a pain. So we did the work for you. How do you know if you’re doing the right things to market and grow your business? Answer: reference digital marketing stats to inform your own strategy.But, it can be difficult — and quite honestly, annoying — to try to find the answers you need. Especially when you have a busy business to run!So, to help you cut through the clutter, we compiled tons of helpful digital marketing stats in one place.FREE REPORT: AWeber’s 2021 Digital Marketing Report for Small Businesses and EntrepreneursEmail Marketing StatisticsEmail marketing is the most commonly used digital marketing strategy among small businesses and entrepreneurs to prom...
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Why You Should Clean Your Email List (and How to Do It)
11Mar By Kelly ForstNo Comments
clean email list, Deliverability, Digital Marketing, digital mkt, email best practices, Email Deliverability, email hygiene, email list, email list cleaning, Email Marketing, email outreach, Internet marketing, Online Marketing

Why You Should Clean Your Email List (and How to Do It)

By Kelly Forst March 9, 2021 Want to run a successful marketing campaign? Then it’s time to clean house. You built up your list of subscribers. Now it’s time to remove a bunch of them. Because a clean email list can work wonders. In fact, cleaning your email list can improve three key metrics: deliverability, open rates and click rates. The better these metrics, the more successful your email marketing campaign will be.That’s because a smaller list of engaged subscribers — people who actively read and interact with your content and brand — are more valuable than a larger list of subscribers who never open your content.In fact, lists with numerous inactive email addresses typically have higher rates of bounces, spam complaints and unsubscribes than...
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75 Subject Line Ideas to Wow Your Subscribers
3Mar By Kelly ForstNo Comments
content ideas, content tips, Digital Marketing, digital mkt, Email Marketing, email outreach, email subject lines, Internet marketing, Online Marketing, subject lines

75 Subject Line Ideas to Wow Your Subscribers

By Kelly Forst March 2, 2021 The subject line is a first impression. Put your best foot forward. Here are 75 subject line ideas to help improve your open rates. They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is the first impression your message has on its recipients and can help you improve your opens and clicks.That’s a lot of pressure for a seemingly short line of text.While there is no secret to the perfect subject line, there are a few words and phrases that can help get more eyes on your emails.Create a sense of urgency in your subject lineGetting people to take action from your email can be difficult. There’s a lot that goes int...
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Improve Your Click-Through Rate: 14 Powerful Tactics
23Feb By Kelly ForstNo Comments
call to action, click through rate, clicks, CTR, Digital Marketing, digital mkt, email, email click, email content, email design, email list, Email Marketing, email outreach, Internet marketing, monetize email, Online Marketing

Improve Your Click-Through Rate: 14 Powerful Tactics

By Kelly Forst February 22, 2021 Get your readers to take action. Here’s how to make subscribers want to “click” every single time. People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates.Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it. What is a good email click-through rate?This is a tricky question to answer. Email marketing benchmarks vary widely among industries, business size, audiences, and more. To better understand small business email marketing benchmarks, we conducted research asking survey respondents to self-report their click-through rates. Here’s what we found. Wh...
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9 Sponsorship Packages Tips for Virtual Events
20Feb By Digital MarketerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

9 Sponsorship Packages Tips for Virtual Events

One of the major concerns for event organizers as they shift from in-person to virtual events is how to drive maximum revenue through sponsorship packages. Unlike the established patterns of in-person events, creating sponsorship deals for virtual events is relatively uncharted territory. You will need to approach the process creatively to offer exciting value propositions to sponsors. To secure sponsor commitments, your offerings should be tailored to creating experiences that enable sponsors to achieve maximum brand awareness, qualified-lead generation, sales, and relationship-building. You can achieve those goals by re-evaluating the various aspects of your event. As a co-founder of a virtual event platform that works with enterprises and B2B companies to create memo...
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Email Segmentation: 7 Simple Steps to Get Started
15Feb By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email segmentation, engagement, Internet marketing, Online Marketing, personalization, segment, segmentation

Email Segmentation: 7 Simple Steps to Get Started

By Kelly Forst February 10, 2021 Everything you need to know about segmenting your email lists to increase opens, clicks and increase subscriber engagement. Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates.Yet nearly 70% of brands aren’t even scratching the surface of targeting and personalization.It could be that you don’t know how to segment your audience. Or maybe you’re not sure what type of content to send them once you’ve sorted them into groups.If you’re new to email segmentation, we’ll break down the...
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Email Split Tests You Can Set Up in 1 Minute
7Feb By Kelly ForstNo Comments
A/B split test, A/B test, A/B testing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Online Marketing, split test, split testing

Email Split Tests You Can Set Up in 1 Minute

By Kelly Forst February 4, 2021 Take the guesswork out of email marketing with 9 split test ideas. In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales.Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates. However, they rarely split test the content inside their emails.This is a big mistake. After all, a high open rate doesn’t matter if subscribers don’t read the content inside your email and take action.There are simple email content split tests that can have a big impact, like these 9 easy split tests bel...
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Sell Digital Products Online in 4 Easy Steps
22Jan By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, how to sell digital products, Internet marketing, make money, Online Marketing, sell digital products, sell online products

Sell Digital Products Online in 4 Easy Steps

By Kelly Forst January 22, 2021 Turn your passion into a paycheck by selling digital products. Plus, get inspired with 12 product ideas to sell online. “To make money, you have to spend money.”It’s such a common phrase in business that I had to Google who originally said this. Turns out, we can trace this quote all the way back to Titus Maccius Plautus, who lived around the year 200 B.C.Well, here we are, more than 2000 years later, and it’s still true — to an extent. Scaling and growing a business without increasing expenses is a tough puzzle to solve. Thankfully, it’s not impossible. There are ways to do it without making a huge investment. One of the best ways for entrepreneurs to scale and grow is through selling digital products.  ...
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4 Ways to Grow your Blog with Web Push Notifications
6Jan By Kristin MacLaughlinNo Comments
Digital Marketing, digital mkt, drive more traffic to your website, email list, Email Marketing, email outreach, free web push notifications, how to use web push notifications, Internet marketing, Online Marketing, web push notifications, what are web push notifications

4 Ways to Grow your Blog with Web Push Notifications

By Kristin MacLaughlin January 6, 2021 Drive more traffic to your website, increase engagement to reach more people, and make more money with web push notifications. Learn four of our favorite ways AWeber customers are using web push notifications. Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon. If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them to give you their email address. Or you could try a different approach altogether.What if there was a new way to connect with the visitors and get them to your website, even those who ar...
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Lead Magnets to Grow Your Email List: 22 Brilliant Ideas
30Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, email list growth, Email Marketing, email outreach, how to grow email list, Internet marketing, lead magnet, lead magnet examples, lead magnets, Online Marketing

Lead Magnets to Grow Your Email List: 22 Brilliant Ideas

By Kelly Forst December 30, 2020 Need ideas for your lead magnet? Read this post to get 22 of them. If you want to maximize your email list growth, you need a lead magnet.A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it’s something your subscribers want.The only problem?Sometimes, it can be really difficult to come up with an idea for your lead magnet.You may struggle to figure out what your audience would want. You may worry that it’ll be too time consuming to create a lead magnet. You might doubt that your ideas are any good. Or, you may just be out of ideas.So what can you do about it?Check out these 22 brilliant lead magnets. Not only will you get prov...
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Build Custom Email Templates with AWeber’s Smart Designer!
28Dec By Kristin MacLaughlinNo Comments
Digital Marketing, digital mkt, email design, email list, Email Marketing, email newsletters, email outreach, email templates, Internet marketing, New Features, Online Marketing

Build Custom Email Templates with AWeber’s Smart Designer!

By Kristin MacLaughlin December 28, 2020 The AWeber Smart Designer is a game-changing email marketing feature that allows content creators and small business owners to automate email template design — create your own branded email template in seconds. If you are looking to achieve brand consistency across your marketing assets and get instant brand recognition, you should give AWeber’s Smart Designer a try.AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds!  In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos, imagery, and colors, and then automatically builds a gallery of ready-to-use, cus...
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No website? Get your business online with landing pages
24Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, free landing page builder, free landing pages, Internet marketing, landing page builder, landing pages, Online Marketing

No website? Get your business online with landing pages

By Kelly Forst November 6, 2020 Tell your story, promote your business, and collect email addresses with a landing page. Plus, see our top 5 tips to create a high-converting landing page. Starting a new business or a side project is always exciting. But knowing where to start can sometimes be confusing.Many people think they need to build an elaborate website with your story, products or services, blog, and other navigable pages before anything else. It’s what makes the idea feel “real.” And while that can feel like a concrete first step, the truth is your time and money is better spent building relationships, networking, and setting up the necessary infrastructure for your business.The process of building an entire website can be time-consuming ...
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The 2021 Email Marketing Best Practices Guide
24Dec By Sean TinneyNo Comments
call to action, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email marketing best practices, email outreach, email segmentation, Internet marketing, Online Marketing

The 2021 Email Marketing Best Practices Guide

By Sean Tinney November 9, 2020 Email marketing is one of the best ways to communicate with your audience. But in order for your emails to be successful, there are certain strategies you need to follow to improve your chances of success. Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices.As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line. The truth is, that while these are all great and important questions, the answer to these q...
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Save Time Writing Emails with 12 Pre-Written Email Campaigns
24Dec By Kristin MacLaughlinNo Comments
Autoresponders workflows, Digital Marketing, digital mkt, email campaign, email list, Email Marketing, email outreach, Email workflows, Internet marketing, Online Marketing, Pre-written email campaigns

Save Time Writing Emails with 12 Pre-Written Email Campaigns

By Kristin MacLaughlin November 11, 2020 Easily import a proven and tested autoresponder email campaigns in just a few clicks. We did the work for you with these 12 pre-written email campaigns. Once you select your email marketing provider, you have everything you need to send awesome emails. There’s only one thing left to do: get started! The sooner you start writing and sending emails, the sooner you can build lasting relationships with subscribers. Writing quality content – and doing so consistently – is one of the biggest challenges for anyone who sends emails and is also one of the most important. According to research 49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis.That m...
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How to Get Noticed Online: 5 Steps to Brand your Landing Page
24Dec By Kristin MacLaughlinNo Comments
branding, Connect your domain, Connect your landing page, custom domain, Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, landing page domain, Link you domain, Link your landing page, Online Marketing, small business branding, Smart Content

How to Get Noticed Online: 5 Steps to Brand your Landing Page

By Kristin MacLaughlin November 18, 2020 Learn 5 easy steps you can take today to start building your brand identity in your emails, on your landing page, and beyond with AWeber. What does having a “strong brand” mean to you?For some, images of mega corporations like Apple or Starbucks come to mind. Others may think of brands that align with their values, like Bombas or TOMS. Regardless, I’m willing to bet you thought about a large, recognizable brand — which is why small businesses can have a hard time creating a strong brand identity. Unlike larger corporations, you don’t have a team of brand experts to help you maintain and create your brand. You may feel that branding is reserved just for Fortune 500 companies. You may not have a website and f...
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Use Email Marketing to Create and Drive Traffic to Your Content
24Dec By Sean TinneyNo Comments
Case Studies, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, youtube

Use Email Marketing to Create and Drive Traffic to Your Content

By Sean Tinney November 19, 2020 Creating and delivering content that your audience raves about is no easy feat. Here’s how photographer Jared Polin uses video content to build his audience and drives traffic with email. Jared Polin went from unknown Youtuber to one of the biggest names in photography.His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable in front of the camera. But he kept going.He created another video. And another, and another.In 2010, he launched his website Fro Knows Photo to show off his photography expertise and land some freelance jobs. His following back then was non-existent, but he kept creating.Slowly, people began to notice. They ...
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How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
24Dec By cstec@hubspot.com (Carly Stec)No Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Online Marketing, PPC

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify... or maybe that's just me.  Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute. (more…)
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What You Need to Know About Switching Email Marketing Tools
24Dec By Nikki MeyerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, migration, Online Marketing, switching to aweber

What You Need to Know About Switching Email Marketing Tools

By Nikki Meyer November 20, 2020 AWeber’s free migration services make it quick and simple for you to move your content and subscribers from another email marketing tool. For the past 22 years, we have helped more than 1,000,000 small business owners, entrepreneurs, and content creators connect and build relationships with their audiences through email marketing. And in that time, one thing has become abundantly clear: small business owners have a lot on their plate and wear a lot of hats. So when it comes to moving from one email service provider to another, it can seem daunting to begin the process, whether it’s due to a lack of resources, time, or expertise.That’s why AWeber’s team of email marketing experts are available around the clock to he...
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How to Create Marketing Materials For Your Digital Course – Amy Porterfield
24Dec By AmyNo Comments
advertising, course creation, digital course, digital course marketing, Email Marketing, launches, marketing materials, marketing your course, Online Business, online course, Social Marketing Strategies, social media, social media marketing

How to Create Marketing Materials For Your Digital Course – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes
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20 Holiday Email Subject Lines to Inspire Merry Messages
24Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, email subject line examples, email subject lines, holiday email subject lines, holiday emails, Internet marketing, Online Marketing, subject lines

20 Holiday Email Subject Lines to Inspire Merry Messages

By Kelly Forst November 25, 2020 ‘Tis the season to optimize your email subject lines. Here’s our checklist for making sure your subject lines get noticed this season. Plus, see 20 examples of festive subject lines from real brands. The holiday shopping season is in full swing! And that means everyone’s on the lookout for the best deals from brands they love.But shopping may look a bit different in 2020 than it did in year’s past. Instead of shopping at brick-and-mortar shops this year, many could turn to the internet as their preferred shopping method.In fact, many holiday promotions have already begun. And people are already scouring their inboxes for the best offers.So how can you compete for attention in subscribers’ inboxes this busy online ...
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21 Tips to Improve Your Email Marketing Effectiveness
24Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

21 Tips to Improve Your Email Marketing Effectiveness

How can you boost the effectiveness of your email marketing efforts? A few good starting points are to focus on ensuring email deliverability, improving open rates, reducing unsubscribes, and executing technical optimizations. An infographic (below) from Tech.co explores those four key areas and provides 21 tips for marketers who want to improve in each. The piece focuses on actionable and proven advice, such as authenticating your domain, rewarding loyal openers, segmenting your lists, and using alt text.Check out the infographic:  
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Understand Email Tagging: First Step to Segmenting Audience
24Dec By Kristin MacLaughlinNo Comments
Digital Marketing, digital mkt, email list, email lists, Email Marketing, email outreach, email tag, Email tagging, Internet marketing, Online Marketing, organizing email lists, segment using tags, segmentation

Understand Email Tagging: First Step to Segmenting Audience

By Kristin MacLaughlin November 30, 2020 5 easy ways to start using tags today so you can send targeted emails that help you achieve higher email open and click rates, better email deliverability, and more sales. It’s no secret that sending personalized emails is the best way to make sure the right content gets delivered to the people who want it most. But to understand personalization, we first need to understand tags. But what are tags and how do you use them? Getting started with tags can seem a bit overwhelming at first, especially if you have not used them before or have grown your lists without tags.Thankfully, there are several easy ways to update your list to utilize tags that will help you build deeper connections with your audience and ultim...
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7 Key Tips For Optimizing Your Email Marketing Ahead of Holiday Season
24Dec By Dmytro SpilkaNo Comments
Email Marketing, facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

7 Key Tips For Optimizing Your Email Marketing Ahead of Holiday Season

It’s that time of year again. As the holiday season fast approaches, the nights are beginning to draw in, the temperature is beginning to drop, and marketers are hard at work figuring out a winning strategy to entice customers into their sales funnels.  The winter period is an extremely busy period for online marketers as businesses ramp up their efforts to appeal to buyers in the run-up to Christmas. (Image: Clicky Blog) In fact, in the US, the busiest five days in the calendar year for email marketers all fall between Thanksgiving Day and mid-December. That’s a hectic schedule, so it’s vital that a plan is in place to make the most of your email marketing efforts.  Although marketing has evolved at a rapid pace in the 21st Century, email marketing has proven itself time and...
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Email Marketing vs. Social Media: Which is Better?
24Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, marketing tips, Online Marketing, social media, social media and email, social media marketing, Social Media Strategy

Email Marketing vs. Social Media: Which is Better?

By Kelly Forst December 2, 2020 TLDR: Instead of focusing on which is better, learn how to combine the power of email and social media for a powerful marketing strategy. Email marketing vs. social media.“Email marketing is dead.”“That social channel is old news.”How many times have you heard phrases like this, pitting tried and true marketing channels against each other like gladiators gone to war?I know my answer: too many to count. So called ‘experts’ have a bad habit of killing off marketing channels that have been around a while in favor of the ‘latest and greatest’ tactics and tools. But there’s a reason those older channels have been around so long. They work. This was the narrative that came on the scene when social media w...
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Drive More Referrals with the New Marketing Funnel
24Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing tips, email outreach, fwd thinking show, FWD: Thinking Show, Internet marketing, marketing funnel, Online Marketing, podcast

Drive More Referrals with the New Marketing Funnel

By Kelly Forst December 7, 2020 Small business marketing expert John Jantsch of Duct Tape Marketing joins The FWD: Thinking Show to discuss the Marketing Hourglass™ and how small businesses can apply it to their business. In the first 5 minutes of this episode of The FWD: Thinking Show, John Jantsch — Founder of Duct Tape Marketing — said something that could shock a lot of marketers.“As marketers, we’re not in charge of getting people to buy from us or creating demand,” said John.But as he went on, his meaning became more clear.“We need to organize our buyers’ behavior and create content that addresses that behavior.”Jantsch created the concept of The Marketing Hourglass™ to explain how marketers can organize their buyers’ behav...
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The 10 Best Ways to Use Landing Pages
24Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, ecommerce landing page, email list, Email Marketing, email outreach, Internet marketing, landing page builder, landing pages, Online Marketing, PPC, ppc landing page

The 10 Best Ways to Use Landing Pages

By Sean Tinney December 9, 2020 You don’t have to be the greatest marketer in the world to promote your product or service. In fact, many of our customers at AWeber are business owners just starting out by selling on marketplaces like Etsy or Amazon. Some are content creators, bloggers, or podcasters who have ideas to share with the world. Others are restaurant owners, local shop owners, mechanics, and so much more.While it sounds like these business owners are very different, they all have one major thing in common.They want more people to know about their business. And while it can sound like a big task, increasing brand awareness doesn’t have to be difficult. You just need to make it easy for your customers to find you and take the desired act...
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How to Get Better Open Rates with Email Preheaders
24Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email preheader, Internet marketing, Online Marketing, open rates, preview text

How to Get Better Open Rates with Email Preheaders

By Sean Tinney December 14, 2020 Want more of your subscribers to read your emails? Then you must pay attention to your email preheader. Less than three seconds.That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window.So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send. When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line.The email preheader length will vary by device and which Internet Service Provider (ISP) like Gmail or Yahoo! subscribers use. However they are typically between 50 ...
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4 Steps to Plan Your Email Marketing for the New Year
24Dec By Kelly ForstNo Comments
content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email marketing plan, email marketing planning, email marketing strategy, email marketing tips, email outreach, Internet marketing, Online Marketing

4 Steps to Plan Your Email Marketing for the New Year

By Kelly Forst December 15, 2020 Get your email marketing ready for the new year with these 4 tips. See what worked, what didn’t, and how you can improve your email strategy. Phew, what a year!I’m sure I’m not the only one who feels 2020 was quite the whirlwind. I don’t know about you, but I’m certainly looking forward to a fresh start.The global pandemic brought about unforeseen challenges for small businesses — and many felt the impact on their marketing. In fact, of the 79% of marketers who have a content marketing plan, 70% adjusted their plan due to the global pandemic.So as we look forward to a new beginning, reflecting on the year behind us can give us a lot of insight. Spend some time before the end of the year to take a step back and r...
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[UPDATED] 101 Best Email Subject Lines
24Dec By Caleb MynattNo Comments
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Most Popular, Online Marketing

[UPDATED] 101 Best Email Subject Lines

Welcome to the 8th annual installment of DigitalMarketer’s 101 Best Email Subject Lines!Within this post, I’ve got 101 PROVEN, swipeable email subject lines that are yours for the taking. And if you’re one of our email subscribers, there’s at least a 20% chance that you played a role in determining what made the list. If that applies to you, please prepare for a little déjà vu. 🙂Though you’re currently reading one of the most aptly titled blog posts of all time, you’ll find more here than just subject lines. I’m going to break down the 8 components of every good subject line AND you’ll get an analysis of our top 10 performing subject lines of 2020.That way, when you’re finished with this post, you can:1. Start deconstructing and reproducing the elements of YOUR b...
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How to Use Email Marketing Automation
23Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, email series, Internet marketing, marketing automation, Online Marketing, welcome series

How to Use Email Marketing Automation

By Kelly Forst December 17, 2020 Ready to get started with email automation? Read this post to learn what it is and how to use it. “Email automation.”You hear the phrase again and again.Email automation is powerful stuff, but if you’re new to the email marketing game, you probably have a few questions about it. After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove it:Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute.So, to help you get a better grasp on what it is, why it’s important and how it can help you get the incredible results you want, here’s a quick guide to email au...
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Ring in the New Year with Free, Animated Email Templates
23Dec By Kristin MacLaughlinNo Comments
Animated new year templates, Digital Marketing, digital mkt, Drag and drop New Year templates, Email Marketing, email outreach, Internet marketing, New year email campaigns, New Year email templates, Online Marketing

Ring in the New Year with Free, Animated Email Templates

By Kristin MacLaughlin December 21, 2020 A New Year’s email campaign is a perfect opportunity to connect to your audience, offer a special end of year discount, and share how grateful you are for their support. So much time and energy goes into strategizing, planning, and executing Black Friday, Cyber Monday, and holiday email promotions. But have you thought about what happens when the gifts are wrapped and shopping is done?Well, the holidays aren’t quite over just yet. The New Year celebration brings yet another new opportunity to meet your year-end sales goals. Plus, running a New Year email campaign can be a great way to connect with your customers and thank them for their patronage this year. To help you save time this holiday season, AWeber...
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The 6 Most Common Subject Line Mistakes to Avoid
23Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, subject line best practices, subject line mistakes

The 6 Most Common Subject Line Mistakes to Avoid

By Sean Tinney December 23, 2020 Want to improve your email open rates? Here are 6 subject line mistakes to avoid and how you can fix them to improve your email engagement. Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective.Good subject lines get to the point, create a sense of urgency and are relevant to the su...
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How to Effectively Engage Your Audience Through Email Marketing
23Dec By Kevin GeorgeNo Comments
email, Email Marketing, email outreach, facebook, facebook marketing, Marketing, personalization, personalized messaging, segmentation, Social Marketing Strategies, social media, social media marketing, storytelling, subject lines

How to Effectively Engage Your Audience Through Email Marketing

December 22nd, 2020 Marketing Kevin George Gone are the days of Spray and Pray email marketing. You cannot do those once customary ‘Email blasts’ to every subscriber on your contact list. The email marketing landscape has changed rapidly, thanks to the ever-increasing demand for personalized messaging. Striving for higher ...
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How to Ready Your Business For Scalability? 4 Essential Steps To Avoid ObstaclesBest SEO Company | Professional Digital Marketing Agency USA
20Dec By SEO NinjaNo Comments
Advanced SEO Techniques, Business advice, business analysis, Digital Marketing Strategies, Email Marketing, googe optimize, Google, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo company, seo services

How to Ready Your Business For Scalability? 4 Essential Steps To Avoid ObstaclesBest SEO Company | Professional Digital Marketing Agency USA

Setting up a business is one thing but growth and scalability are a totally different story. The metrics change drastically in the latter. It is true that the beginning stages for any business can be tough and complicated, however business owners must also think of ways to prepare for the future plans of scaling up and expansion. Once your business has traversed the road between setting up and scalability newer challenges begin to appear and the best way to mitigate them is to be ready and prepared. Scalability means growth and expansion which should be the target of every business. Without it, you start stagnating and your business ultimately ends in a stalemate. Scaling your business should be approached with caution, if you go too fast you can end up crashing and if you ...
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