Sunday, September 20Digital Marketing Journals

Email Marketing

How to Re-Signal Your Klaviyo Return Visitors for 10x ROI
16Sep By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, Email Marketing, robot chat

How to Re-Signal Your Klaviyo Return Visitors for 10x ROI

Here’s a fact to chew on. Return visitors are 2x more likely to convert than first-timers.  When someone comes back to your site, they’re raising their hand and saying, “Hey, I’m interested.”  The problem? If you’re relying on Klaviyo to track those visitors, you’re leaving money on the table. Klaviyo’s tracking is tied to a 7-day cookie window. Once that timer runs out, return visitors look like strangers, and your chance to engage them vanishes.  Don’t let Klaviyo cookies expiring in 7 days knock out your welcome back and abandoned cart flows for Black Friday!Read about how to send Klaviyo signals of existing contacts in our timely tutorial. Then get Klaviyo Signal set up on your site ASAP!https://t.co/MS9H9xDZ6q pic.twitter.com/fS0aRyaacO— CustomersAI (@CustomersAI) Novembe...
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Kill the Chaos: How to Simplify Your Email and SMS Flows
31Aug By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, Email Marketing, robot chat

Kill the Chaos: How to Simplify Your Email and SMS Flows

Let’s face it. Most email and SMS flows are a hot mess of chaos and confusion.  Too many messages, too much segmentation, and way too much effort. The result? Your audience tunes out, your engagement tanks, and you’re left wondering why your open rates look like ghost towns. The truth is, as marketers, we’ve made things too complicated. According to Aaron Orendorff at DTC Next, most brands are tripping over their own complexity. Instead of guiding customers toward a purchase, they’re overwhelming them. The reality is, simple flows perform better.  In fact, according to recent stats, email campaigns with just 1-3 messages get over 90% higher engagement rates than overly complex series. Combine that with SMS, where open rates hover around 98% and you’ve got a recipe for streamlined ...
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Run Your Email Marketing From Claude With AWeber’s New Claude Connector
13Aug By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Run Your Email Marketing From Claude With AWeber’s New Claude Connector

By Sean Tinney August 10, 2026 You can now manage your AWeber account without leaving Claude. We’re is live in Claude’s connector directory. Search for AWeber, click Connect, and authenticate your account. That’s the entire setup. From there, ask Claude to draft a broadcast, add a subscriber, or pull your open and click rates. It happens right in the conversation, using your real AWeber data. What You Can Do From Claude Once connected, start creating better content and making more informed decisions. Check broadcast performance Ask how your last broadcast performed, or how several stack up against each other, and get open and click stats back in a table or chart. Plus a recap of what worked and what didn’t. Which subject line pulled the most clicks. Whi...
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Plain Text Emails: How Old-School Emails are Dominating Modern Inboxes
30Jul By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Email Marketing, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

Plain Text Emails: How Old-School Emails are Dominating Modern Inboxes

It’s almost 2025 and that means it’s time to forget flashy designs, animated GIFs, and emails that look like they belong in a magazine. Plain text emails are in! Wait, what? It turns out that plain text emails are quietly crushing it. In fact, plain text emails can outperform their fancier HTML counterparts with 10-20% higher deliverability rates.  Why? Because they skip the spam filters, feel personal, and stand out in an inbox full of overly designed noise. Who knew? Well, apparently Melanie Balke who made it clear during her DTC Next session. According to Balke, simpler is smarter when it comes to email. Plain text emails get delivered, they get opened, and they get acted on. So, if you’re still obsessing over perfecting your email design, it might be time to hit p...
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Multi-step forms: why they convert better and how to build one
25May By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Multi-step forms: why they convert better and how to build one

By Sean Tinney May 22, 2026 A multi-step form breaks one long form into a series of shorter screens. Instead of asking for a name, email, company, and interests all at once, you ask one question per screen. The visitor answers, taps next, and moves forward. Each step feels small. The whole process feels fast. That design choice has a measurable effect on conversions. Research across industries shows that multi-step forms convert at roughly 3x the rate of single-page forms. If your signup form is a single block of fields sitting on a page, you’re likely leaving subscribers behind. Why do multi-step forms convert better than single-step forms? Three psychological principles explain why splitting a form into steps increases completions. Progressive disclosure means ...
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Draft, Send, and Analyze. All From ChatGPT
9May By Chris VasquezNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Draft, Send, and Analyze. All From ChatGPT

By Chris Vasquez April 22, 2026 We’re excited to share that AWeber is one of the first email marketing tools in the ChatGPT App Marketplace. That means you can draft your next broadcast, check how your content is performing, and learn about your audience right inside of a ChatGPT conversation. The results you get won’t just be a wall of text: you’ll get interactive charts, profiles, and tables that make the story behind your data simpler to understand and act upon. As Easy as Hitting “Connect” Connect your account in just a few clicks. No Developer Mode, no admin permissions, none of the custom connector setup you need with other tools. Ask ChatGPT anything about your email marketing The AWeber app for ChatGPT puts your entire email marketing operation ins...
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Best Time to Send Emails: What the Data Really Says (Day-by-Day Guide)
23Apr By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Best Time to Send Emails: What the Data Really Says (Day-by-Day Guide)

By Sean Tinney April 22, 2026 ou open your inbox first thing Monday morning and sigh. A dozen new emails, most of which you’ll ignore until later, if at all. Timing matters. If you’ve ever wondered when is the best time to send emails, you’re not alone. Hitting send at the right moment can make the difference between being read immediately or buried beneath a flood of messages. The best time to send emails isn’t a one-size-fits-all answer, but years of data point to clear trends that can help you reach your audience when they’re most likely to open, read, and act. Below, you’ll find a day-by-day breakdown of the best send windows, plus a section on how to find your own ideal send time using GA4. When is the best time to send emails? For most businesses, the best ti...
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Email Marketing for Small Businesses: The Complete 2026 Guide
7Apr By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Email Marketing for Small Businesses: The Complete 2026 Guide

By Sean Tinney April 6, 2026 Email marketing is a direct channel between you and your audience. You own it. No algorithm controls who sees it. And when it’s done right, it returns more per dollar than any other channel available to a small business. According to AWeber’s research, 79% of small businesses say email marketing is important to their strategy. Yet only 60% say their strategy is effective. That gap — between knowing email matters and actually making it work — is exactly what this guide closes. Here’s what you’ll find inside: how email marketing works, how to build your list, how to write emails people open, how to choose a platform, the strategies that drive results, how to automate your best sequences, and how to measure what matters. Every section answers the...
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Email Engagement Metrics: Going Beyond Open Rates
1Apr By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, Email Marketing, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat

Email Engagement Metrics: Going Beyond Open Rates

If you’re still judging your email campaigns by open rates, it’s time to upgrade the ole playbook. Sure, they were the gold standard once upon a time, but let’s face it – open rates just don’t cut it anymore. Why?  For starters, privacy updates like Apple’s Mail Privacy Protection have thrown a wrench into the works, making open rates unreliable for tracking engagement. Plus, an open doesn’t tell you much. Did they skim your email? Did they take action? Or did they just open it by mistake? The reality is that click-through rates, post-click behavior, and time on page are where the real insights live. In fact, email campaigns that focus on advanced email engagement metrics see up to 3x higher conversion rates than those relying on opens alone. This post is all about going deeper...
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Email Marketing Best Practices for Coaches: Proven Strategies to Fill Your Calendar
22Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Email Marketing Best Practices for Coaches: Proven Strategies to Fill Your Calendar

By Sean Tinney March 19, 2026 You’re great at transforming lives through coaching, but finding clients who are ready to invest? That’s a different challenge. What if you could wake up to discovery call requests from people who already trust your expertise and understand your value—without spending hours on social media or chasing cold leads? While algorithms hide your social posts and paid ads drain your budget, email puts you directly in front of people who’ve already raised their hands and said they want to hear from you. It’s one of the most cost-effective ways to build a sustainable coaching practice. Here are the email marketing strategies successful coaches use to build waiting lists, nurture prospects, and convert subscribers into high-value clients. You’ll learn e...
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Marketing experiments every growth team should run
26Feb By Kayla Schilthuis-IhrigNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Experiments, Online Marketing

Marketing experiments every growth team should run

Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed. Creating new marketing strategies is foundational to marketing, helping brands reach new customers and gather data that helps facilitate smarter business decisions. (more…)
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How Joy Dakinisun Launched Her New Website with Email Marketing Ready from Day One
2Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

How Joy Dakinisun Launched Her New Website with Email Marketing Ready from Day One

By Sean Tinney January 29, 2026 Meet Joy Dakinisun – business coach Joy Dakinisun, an online business coach, was getting ready to launch her new website quantumleapwithjoy.com. Most of her energy was focused on getting the design right, refining her messaging, and making sure everything reflected her brand. She knew email marketing would help her capture subscribers from day one. But between finalizing her website, serving clients, and creating content, actually setting it up kept getting pushed to the bottom of her to-do list. She kept telling herself she’d set it up after launch. But deep down, she knew launching without email meant missing critical opportunities. No immediate value for new visitors. No way to book calls or get support. No foundation for turning inte...
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How a Busy Candle Maker Doubled Her Email List Without Learning Email Marketing
17Jan By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How a Busy Candle Maker Doubled Her Email List Without Learning Email Marketing

By Sean Tinney January 14, 2026 💼 Meet Melissa Williams of Pea Pod Country When you’re making and selling candles and wax melts, your time goes into what you do best—pouring, scenting, and creating products your customers love. For Melissa Williams, founder of Pea Pod Country, most of her business hours are spent in production mode, crafting the candles and wax melts that keep her customers coming back. She knew email marketing would help her business grow. But between production, fulfillment, and running her business alongside full-time commitments, actually setting it up kept getting pushed to tomorrow. 😫 Challenge: Not Enough Time for Email Marketing For Melissa, the biggest challenge was finding the time to do email marketing. “As a maker...
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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI
11Jan By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, Email Marketing, robot chat

Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Email marketing is like printing money when you get it right. On average, it brings in $42 for every $1 spent. But let’s be real…sending generic blasts to your entire list doesn’t cut it. That’s where trigger-based email marketing comes in.  Think of it as the perfect mix of timing, relevance, and automation. These emails aren’t random as they’re based on your customers’ actions (or inactions). Browsing a product? Abandoning a cart? Leaving a 5-star review? Boom. A perfectly timed email hits their inbox, and suddenly, they’re back on your site and ready to buy. In this playbook, we’re breaking it all down — the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen.  Ready to give your email game the upgrade it ...
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Run Your Email Marketing From ChatGPT and Claude
24Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Run Your Email Marketing From ChatGPT and Claude

By Sean Tinney December 17, 2025 What if you could run your entire email marketing operation from ChatGPT or Claude? AWeber connects directly to ChatGPT and Claude. Link your account once. Then manage everything conversationally. Write campaigns, analyze performance, manage subscribers, create forms—without switching tools. 👉 Join the AWeber MCP Beta What You Can Do With AWeber MCP 📊 Understand what’s driving your results Do you know your data is telling you something, but you’re not sure what? Ask ChatGPT or Claude to analyze your campaigns: “Which of my last 10 emails got the highest engagement? What did they have in common?” “My open rates dropped this month. What might be causing it?” “Compare my urgency-focused subject lines to m...
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Introducing The First And Only Website Visitor Identification ESP
10Dec By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, Email Marketing, robot chat

Introducing The First And Only Website Visitor Identification ESP

In February 2025, Klaviyo announced significant pricing changes that have left many businesses re-evaluating their email marketing strategies.  The shift to billing based on active profiles means that even unengaged or inactive contacts can increase costs, leading to unexpected budget strains for many. Needless to say, people are not happy. This is going to hurt. Looks like Klaviyo needs more money.With our current 100k active profiles we would be looking at at a 345% price increase from $400/month to $1,380 – even though we usually stay under the 250k monthly email cap.Guess we need to start suppressing… pic.twitter.com/FQBzfmUtyK— Michael Simpson (@Michael_in_biz) January 14, 2025 For businesses relying on Klaviyo, this update isn’t just a small tweak…it’s a major shake-up....
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10 best email marketing tools for event planning businesses in 2025
29Oct By juthompson@hubspot.com (Justina Thompson)No Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

10 best email marketing tools for event planning businesses in 2025

Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them over time. The challenge? CRM needs in the event-planning industry are uniquely demanding. Event-planning businesses must juggle multiple stakeholders (clients, vendors, attendees, and sponsors), shifting timelines, varied event formats (virtual, hybrid, and live), and the need to both scale and personalize communications — all at once. (more…)
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What Are the Best Ways to Improve Email Performance for Small Businesses?
19Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

What Are the Best Ways to Improve Email Performance for Small Businesses?

By Sean Tinney September 17, 2025 Every day, small businesses send thousands of emails that get ignored, deleted, or lost in spam folders. Meanwhile, other businesses in the same industries are turning their email lists into revenue-generating machines that bring in customers while they sleep. The difference isn’t luck, big budgets, or fancy marketing teams—it’s strategy. Yet 73% of small and medium businesses surveyed lacked confidence in their marketing strategies, missing out on email’s massive potential for driving engagement and revenue. If you’re running a small business and want to maximize your email marketing results without spending a fortune or hiring a marketing team, you’re in the right place. This guide reveals the most effective strategies to boost your ema...
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Does Email Marketing Still Work in 2025? (The Surprising Truth About ROI)
26Aug By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Does Email Marketing Still Work in 2025? (The Surprising Truth About ROI)

By Sean Tinney August 22, 2025 Here’s what happened when ecommerce platform Sellvia implemented automated email workflows: they now generate $370,000+ per month from their email campaigns alone. Even more impressive? They’ve recovered over 2.1 million lost transactions and re-engaged 120,000+ inactive customers—all on autopilot. If you’re questioning whether email marketing still works in today’s crowded digital landscape, you’re asking the right question. With TikTok ads, Instagram reels, and countless other “shiny new” marketing tactics competing for attention, it’s natural to wonder if email has lost its edge. The reality? Email marketing isn’t just surviving—it’s thriving in ways that might surprise you. Why Email Marketing Still Dominates in 2025 The Numbers Do...
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15 Essential types of marketing emails for higher engagement and revenue
9Jul By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, Internet marketing, Learn, Online Marketing

15 Essential types of marketing emails for higher engagement and revenue

By Kelly Forst July 1, 2025 Email marketing remains one of the most effective digital marketing channels, with an average ROI of $42 for every $1 spent. You’ve heard the advice — send personalized, targeted emails, welcome subscribers to your list, recognize customer milestones and celebrations, and so on. But did you know there are different types of emails to help you do each of those things? Email marketing encompasses 15 distinct email types, each serving specific purposes in the customer journey from awareness to retention. You don’t have to use all of them, but let this comprehensive guide help you find the best way to reach your audience. Quick Reference: 15 Essential Marketing Email Types Conversion-Focused Emails Transactional emails – Order confirmatio...
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How to Start a Newsletter: A Step-by-Step Guide for Beginners
22May By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Start a Newsletter: A Step-by-Step Guide for Beginners

By Sean Tinney May 22, 2025 Ever felt like your great ideas, business updates, or stories vanish into the social media void? Imagine reaching your audience directly, with no algorithms dialing down your message. That’s the power of starting a newsletter. Whether you’re looking to build a community, drive sales, or simply share your passion, a newsletter is your most dependable digital megaphone. If you’re wondering how to start a newsletter, the process is easier (and more affordable) than you might think. You can start a newsletter for free, learn the steps in under 10 minutes, and launch even if you have zero technical experience. Here’s everything you need to know to get started today—including the essential tools, best practices, and real-world advice to grow your subscriber ...
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NEW: Grow Your List with AWeber’s Direct Facebook Lead Ads Integration
4Apr By Jesse KennedyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

NEW: Grow Your List with AWeber’s Direct Facebook Lead Ads Integration

By Jesse Kennedy March 20, 2025 Finding new customers is one of the biggest challenges for small business owners. Facebook Lead Ads are a great way to reach new audiences, but the real work begins after capturing a lead. Without a streamlined way to follow up, those valuable leads can quickly go cold. That’s where AWeber’s new direct Facebook Lead Ads integration comes in. Now, instead of manually downloading and uploading leads or relying on expensive third-party tools, you can seamlessly sync your Facebook leads directly into your AWeber email list, saving time, reducing errors, and increasing conversions.  >> Integrate Facebook Leads Ads with AWeber now Here’s how this new feature helps small businesses grow and engage their audience more efficiently than ever...
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Email Capture Best Practices: Turning Website Visitors into Customers
31Jan By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, Email Marketing, robot chat

Email Capture Best Practices: Turning Website Visitors into Customers

Fun fact: 81% of businesses say email is their primary customer acquisition channel. Surprising? Not really, considering the ROI potential when you’re sliding into inboxes with the right message.  But before you start picturing your email list exploding, let’s pause for a reality check – getting those emails in the first place is where most brands fumble. Email capture isn’t just about tossing up a “Sign up for updates” box and hoping for the best. It’s about creating real connections with your visitors and giving them a reason to share their details. The good news?  You don’t need to reinvent the wheel here – you just need to merely grease it with some practical, proven email capture best practices.  So let’s cut the fluff and get into how to turn your website visitors into...
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Introducing Email Automation with Version Control
22Jan By Jesse KennedyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Introducing Email Automation with Version Control

By Jesse Kennedy January 15, 2025 Managing automations has never been easier or more intuitive. The latest updates to the Campaign Builder give you the flexibility, control, and peace of mind to test, refine, and perfect your email automations without disrupting live workflows. Whether you’re making small tweaks or experimenting with bold new strategies, automations with version control ensures you’re in the driver’s seat, every step of the way. From streamlined editing to auto-saving your work, these enhancements were designed to eliminate the stress of managing automations and give you more time to focus on what really matters, connecting with your audience. Here’s a closer look at how these updates can transform your email marketing experience. Freedom to Experiment wi...
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Content Marketing Team Dynamics That Deliver Results
21Dec By Sharath ByloliNo Comments
Content Planning, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Content Marketing Team Dynamics That Deliver Results

As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation of what a content marketing team achieves for the organization at large. The natural assumption about content marketing teams is that we write a bunch of blogs with some SEO guidelines or create some witty social media posts, and voila, the job is done! As an insider, I have seen firsthand that a solid content marketing team does much more than this. Content is the driver of discoverability for a company, and a solid content marketing team will help you achieve that. The fact that 45% of marketing and media leaders plan to increase their conte...
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#720: Start Small: How 50 Email Subscribers Can Change Your Business TODAY – Amy Porterfield
5Oct By AmyNo Comments
connect with audience, Convert, email list building, Email Marketing, facebook, facebook marketing, lead magnet, list building, New Business Owner, Online marketing, online marketing made easy, podcast, Sara Mayer, Social Marketing Strategies, social media, social media marketing

#720: Start Small: How 50 Email Subscribers Can Change Your Business TODAY – Amy Porterfield

Listen on…     Building your email list from the ground up to scale your online business to new heights with Sara Mayer.:  Ready to have a 10,000 subscriber year? Register for my FREE email marketing workshop today!  Raise your hand if you've ever worried about annoying your email list with too many marketing emails. Trust me, we've ALL been there! It's such a common challenge for new business owners, my friend. But once you understand just how valuable email marketing really is, you'll never think twice about hitting “send” again! To help guide you through the ins and outs of email marketing, I've invited the fabulous Sara Mayer. Sara is a productivity consultant who grew her list of just 50 subscribers into a thriving community of over 10,000 engaged fans. And she's here to share all her...
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Email automation best practices for highly engaging campaigns
7Aug By James WestfieldNo Comments
automation, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Email automation best practices for highly engaging campaigns

By James Westfield July 25, 2024 Creating an automated email campaign can seem daunting. You have to consider multiple factors that can make or break your conversions. At the same time, you have to do this while balancing your customers’ needs. Then there’s the need to ensure your automated email series addresses every stage of the buyer’s journey. To make the process easier, we’ve put together this guide. Follow these email automation workflow best practices for optimal results.: 6 email automation best practices to follow Ready to jump on the email automation bandwagon? Follow these six email automation best practices to reach your subscribers with the right emails at the right time: 1. Set goals and map your automated workflow  Setting up an automated email wo...
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How Tagging Strategies Transform Marketing Campaigns
28Jun By Guarav SharmaNo Comments
analytics, Blog, branding, Content categorization, Content discoverability, Customer segmentation, data-driven marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Hashtag tracking, Influencer Marketing, Internet marketing, Marketing Campaigns, Online Marketing, personal branding, personalization, SEO, Social Media Engagement, Tagging strategy

How Tagging Strategies Transform Marketing Campaigns

As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task.  That’s where strategies like tagging come in.  It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise and reach the right audience. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign.  Let’s get to it.  How Brands Use a Tagging Strategy Tagging involves using keywords or labels to categorize and organize content, products, or customer data. You attach tags to specific items or information to make searching, sorting, and analyzing data easier.  There are various type...
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10 easy steps to creating an online course to sell
20Jun By Pam NeelyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, sell online

10 easy steps to creating an online course to sell

By Pam Neely June 19, 2024 More than half of all aspiring creators want to go into content creation. That’s more than those hoping to sell products and services. Consider that alongside the fact that most people prefer educational content to entertainment content. One of the most popular forms of sellable educational content is the online course. A key reason for this is how easy it can be to create one. But don’t you need a huge following to sell a course? Not necessarily. In 2021, about 62% of online students were taking courses created by people with fewer than 10,000 social media followers.   You may not need a huge audience to have a successful course, but you need to get a few things right. Today, we’re going to share exactly how to create an online course to sel...
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Grow your email list quickly: 43 strategies to add high-quality subscribers
27May By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, list building, Online Marketing

Grow your email list quickly: 43 strategies to add high-quality subscribers

By Rhonda Bradley May 24, 2024 Have you hit a speed bump when it comes to growing your email list? If you want to quickly grow your list without compromising its quality,  this guide is for you. There are countless ways to add new people to your email list. However, effective email marketing means building a list of subscribers who will open, read, and engage with your emails. When you’re looking to grow fast,  it’s easy to lose sight of aiming for quality subscribers. We’ve got you covered. This guide shows you 43 strategies to help you rapidly grow your email list without compromising on the quality of your subscribers. Let’s jump in. 8 Multi-channel strategies to add subscribers to your email list fast Here are eight strategies to help you grow you...
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Foundations of Agency Success: Simplifying Operations for Growth
11May By Alyson Caffrey CaffreyNo Comments
Agency management, Blog, branding, Business Growth, Digital agency operations, Digital Marketing, digital mkt, Efficiency strategies, Email Marketing, Internet marketing, Online Marketing, Operational excellence, Predictable growth, Process optimization, SEO, Simplified systems, Streamlining processes, Team performance

Foundations of Agency Success: Simplifying Operations for Growth

Why do we read books like Traction, Scaling Up, and the E-Myth and still struggle with implementing systems, defining processes, and training people in our agency? Those are incredibly comprehensive methodologies. And yet digital agencies still suffer from feast or famine months, inconsistent results and timelines on projects, quality control, revisions, and much more. It’s not because they aren’t excellent at what they do. I t’s not because there isn’t value in their service. It’s often because they haven’t defined the three most important elements of delivery: the how, the when, and the why.  Complicating our operations early on can lead to a ton of failure in implementing them. Business owners overcomplicate their own processes, hesitate to write things down, and then there’s a...
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The 8 best ways to promote affiliate links in 2024
3May By Phil NorrisNo Comments
affiliate marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The 8 best ways to promote affiliate links in 2024

By Phil Norris May 2, 2024 Affiliate marketing has grown from a niche pursuit into one of the most popular ways for content creators to monetize their online audience. Indeed, one in three publishers say affiliate marketing is in their top three revenue sources, while one in 10 say it’s their #1 revenue stream. But you’re not going to make any money as an affiliate if you can’t find an effective way to get your affiliate links in front of as many people as possible. So what’s the best way to promote affiliate links? To answer that question, we’re going to round up eight of our favorite promotional strategies, each backed by real-world examples from successful affiliate publishers. Let’s get into it… How affiliate links work Before we start discussing where to ...
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How to increase brand awareness on social media
15Apr By Rhonda BradleyNo Comments
Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

How to increase brand awareness on social media

By Rhonda Bradley April 11, 2024 Social media brand awareness can deliver huge advantages to businesses.  A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. With the right approach, all those benefits can translate to big profits and a healthy ROI for your business. But in a world where nearly 5 billion people upload 2 billion photographs and videos to social media daily, finding a way to stand out can be challenging. Fortunately, you don’t have to wonder how to get noticed on social media because we’ve got answers for you in the guide below. I reached out to several industry experts who shared first-hand experience and creative tips for building brand awarenes...
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5 Psychological Tactics to Write Better Emails
14Apr By Phill AgnewNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

5 Psychological Tactics to Write Better Emails

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at the White House. You’ll learn how I doubled my 5 star reviews with one email, and why one strange email from Barack Obama broke all records for donations. 5 Psychological Tactics to Write Better Emails Imagine writing an email that’s so effective it lands you a job at the White House. Well, that’s what happened to Maya Shankar, a PhD cognitive neuroscientist. In 2014, the Department of Veterans Affairs asked her to help increase signups in their veteran benefit scheme. Maya ...
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Interactive Posts: Steal these ideas and say goodbye to boring social media
10Apr By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

Interactive Posts: Steal these ideas and say goodbye to boring social media

By Rhonda Bradley April 9, 2024 Have you ever dreamed about waking up to discover that your brand’s social media page went viral overnight? Or that, within a few months, you were able to build a highly engaged audience that feels like a real community?Social media success happens on different timelines, but there’s one thing you can count on: Interactive content is one of the most reliable ways to get there. Whether you’re looking to expand reach and awareness, grow your audience, or drive traffic and conversions, engagement is the key to making it happen on social media.  Keep reading for creative and popular ideas on how to create interactive content for your brand. You’ll find ideas and suggestions, plus insights, stories, and tips from people with first-hand experie...
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17 Powerful strategies to increase click-through rate in email marketing
6Apr By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase clicks, Internet marketing, Learn, Online Marketing

17 Powerful strategies to increase click-through rate in email marketing

By Sean Tinney April 4, 2024 Are you frustrated with crafting what you think is the perfect email, only to see it fall short when it comes to getting clicks? You’re not alone.  Picture this: You’ve nailed the subject line, you’ve hooked your readers with enticing content, and you’ve hit send with high hopes. But then, crickets. Your open rate looks good, but where are the clicks?If you’ve ever found yourself scratching your head over this conundrum, you’re in the right place. We’re going to dive deep into the world of email marketing to uncover the secrets to boosting your click-through rate.  Get ready to learn how to turn those opened emails into action-packed click-throughs that drive results. How to improve email click through rates 1. Stick to one main call to a...
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17 of the most common email marketing mistakes to avoid
3Apr By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

17 of the most common email marketing mistakes to avoid

By Sean Tinney April 2, 2024 We’ve all messed up with email marketing at some point. You hit send, and then that sinking feeling hits you. You’ve goofed up, and now it’s out there for everyone to see. It’s like sending a message in a bottle into the vast sea of the internet, and you can’t reel it back in. Some email marketing mistakes are obvious and can undo all the hard work you’ve poured into your campaign. But there are other blunders that are equally damaging, yet you might not have even realized you were making them. You might be oblivious to some of the mistakes you’ve made until it’s too late.And when those mistakes get sent out to thousands of people in an instant, the fallout can be huge. Knowing what email marketing mistakes to watch out for, can help you avoid ...
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Unlocking Hidden Revenue: The Inbox Retargeting Methodology
30Mar By Justin RondeauNo Comments
agency growth, Blog, Conversion Optimization, Digital Marketing, digital mkt, email, email list, Email Marketing, Email Marketing Resources, email outreach, email retargeting, inbox, Internet marketing, Lead Generation, marketing automation, Online Advertising, Online Marketing, PPC, retargeting, Retargeting Tactics, Revenue Generation

Unlocking Hidden Revenue: The Inbox Retargeting Methodology

Page conversion rates have ALWAYS been a problem. The simple fact is most people don’t convert even on the most optimized pages.  What’s why traditional retargeting on ad networks has been so dang powerful. While retargeted leads come cheap, they still aren’t free. Worse, you’re back competing against your competition in the ol’ ad auction system.  For the last 6 years, I’ve been using a tactic called Inbox Retargeting to identify who lands on my key pages and directly reach out to them in their inbox.  No more ads. No more auctions. Just a targeted contact that showed they were interested, but didn’t quite take the leap yet.  Before I dive into the “What’s” and “How’s”, this tactic can only be used in the good ol’ US of A. If you aren’t in the states or don’t have clients in t...
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How to be a successful affiliate marketer: Growth strategies & tips
29Mar By Phil NorrisNo Comments
affiliate marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, PPC

How to be a successful affiliate marketer: Growth strategies & tips

By Phil Norris March 28, 2024 Did you know the average affiliate marketer makes just over $8,000 a month? Not bad for a job that lets you work anywhere, set your own hours, and earn passive income.But, as always, there’s a catch: That figure is massively skewed by affiliate marketers with 10+ years of experience, who bring in an average monthly income of $44,000+. Meanwhile, if you’re in your first year of affiliate marketing, you can expect a slightly more humble return of $636 a month. Which probably won’t even cover your bills, let alone fast-track you toward a life of luxury. Still, if you can get through those tricky first two years, the rewards are there for the taking. And we can help you get there by sharing our top tips on how to be a successful affiliate...
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Diving Deep Into Marketing in Construction (My Takeaways)
22Mar By Precious OboidheNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Strategy, Online Marketing, PPC

Diving Deep Into Marketing in Construction (My Takeaways)

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products. (more…)
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Lead generation for coaches: Strategies to supercharge your coaching business
19Mar By Phil NorrisNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Lead Generation, Learn, Online Marketing

Lead generation for coaches: Strategies to supercharge your coaching business

By Phil Norris March 19, 2024 Coaching is all about helping people achieve their goals — whether in business, relationships, health, or anything else. But if you’re going to build a successful online coaching business, you need a constant stream of new leads. People who are interested in your advice and support, and who could be tempted to pay for your services with a little gentle persuasion. That’s why the best coaches also have the best marketing strategies.Want to find out how they do it? You’re in the right place. In this article, we’ve rounded up our top strategies on lead generation for coaches, backed up by a bunch of real-world examples. Let’s get into it… Key elements of lead generation for coaches As you’ll see from this article, there’s no shortage of ...
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How to start a food blog: Recipe for success
13Mar By Rhonda BradleyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to start a food blog: Recipe for success

By Rhonda Bradley March 12, 2024 You have a passion for food and want to share it with the world. Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people.It also boosts your credibility as a chef or author.  And it gives you another way to earn income and promote your books and products to a wider audience. Plus, there’s all the food. But getting started as a food blogger might sound complicated, especially if you’ve never launched a website before. There are a lot of steps and decisions involved, and you may find yourself wondering “Where do I begin?” If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. This recipe for food blo...
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Email Preheaders: Tips to Increasing Your Open Rates
8Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase opens, Internet marketing, Learn, Online Marketing, subject line

Email Preheaders: Tips to Increasing Your Open Rates

By Sean Tinney March 6, 2024 Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window.So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send.  When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line. The email preheader length will vary by device and which Internet Service Provider (ISP) like Gmail or Yahoo! subscribers use. However they are typically between 50 to 100 characters or about 6 to 11 words.  Below, you can see an email preheader example on a desktop inbox, and another on a mobile ...
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Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward
5Mar By Firaol BirhanuNo Comments
ai, Attract More Clients, Blog, Boost Conversions, chatbots, content marketing, Convert More Clients, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Increase Engagement, Influencer Marketing, Internet marketing, lead acquisition, lead conversion, lead gen, Lead Generation, Marketing Skills, Online Marketing, paid ads, SEO, social media marketing, Traffic Generation

Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward

Imagine a world where Sherlock Holmes has the sharpest mind but no intriguing mysteries to solve. Or Iron Man without his tech-suit. They are simply incomplete without one another.  In the same way, lead generation is the lifeline of businesses. Without a consistent inflow of customers, even the best business idea will fail to flourish. And you don’t want that, do you?  This is where we come into the picture. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Each one, when done right, can help you achieve your goal without any difficulty. So, let’s jump right into it! 1. Content Marketing 7.5 million blogs are published each day. There is a reason why more and more businesses are jumping on the content bandwagon. This is because the...
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Best blogging platforms for every type of blog
28Feb By Rhonda BradleyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Best blogging platforms for every type of blog

By Rhonda Bradley February 27, 2024 If you’ve ever had a blog before, you probably know what a hassle it can be to decide which blogging platform to choose. Each boasts a long list of tools and features that can start to sound alike after you’ve browsed five or six of them. If you’re looking to start your first blog, choosing the right blogging platform can be even more difficult. Especially when (and we all know this happens) everyone you know has a different, and often passionate, opinion on which one is best.In this guide to the best blogging platforms, we make it easy for you to choose the best blogging platform for your business or personal blogging needs. You’ll discover which are easy or difficult to use, how much they cost, why people do and don’t like them, and who e...
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Instagram SEO best practices to increase your reach
25Feb By Rhonda BradleyNo Comments
Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, SEO, social media

Instagram SEO best practices to increase your reach

By Rhonda Bradley February 20, 2024 If you’ve ever wondered whether your small Instagram account can compete with giant brands on Instagram, this article is for you. Building an audience on Instagram can feel intimidating. Fortunately, understanding Instagram search engine optimization (SEO) can put the power of brand reach in your hands, no matter how small your business or how limited your budget. However, if it seems tougher than ever to gain new followers and engage your audience on Instagram, you’re not imagining things. Instagram, now used by 45% of the world’s population, brings more than 2.4 billion viewers to the platform each month – along with a lot of competition for their attention. And, if you’re still banking on compelling content and hashtags to expand y...
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What is microblogging? A comprehensive guide with expert insights, tips, and examples
15Feb By Rhonda BradleyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

What is microblogging? A comprehensive guide with expert insights, tips, and examples

By Rhonda Bradley February 13, 2024 You’ve probably heard about people who have built massive and highly-engaged social media audiences from scratch, without spending a dime on advertising. Perhaps you wrote them off as “lucky unicorns,” or figured they just have some type of charisma that ordinary people lack. What if you stumbled on a method that nearly anyone can use to grow a large, engaged social media audience? And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business? If you’re looking for a way to get your business off the ground with marketing that doesn’t require a lot of time or money, microblogging may be the answer. Microblogging offers a solid path to building a loyal an...
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14 Super Easy to Implement Email Marketing Best Practices
10Feb By Sean TinneyNo Comments
best practices, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

14 Super Easy to Implement Email Marketing Best Practices

By Sean Tinney February 7, 2024 Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line. The truth is, that while these are all great and important questions, the answer to these questions is different for every company. You can only answer these with email testing (which by the way IS a best practice). No matter what your business is or what industry you’re in, some tried-and-true best email marketing b...
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Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement
7Feb By EJ SaundersNo Comments
Blog, content marketing, Content Marketing Resources, Conversion Optimization, customer relationship, Digital Advertising, Digital Marketing, digital mkt, Ecommerce Marketing, email, email list, Email Marketing, email outreach, engagement, facebook, Google, Influence, Influencer Marketing, instagram, Internet marketing, linkedin, Marketing Skills, marketing strategies, Online Marketing, partnerships, pinterest, Traffic Generation, twitter, ugc, User Generated Content

Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image. Drawing on the principles of “4 Season Selling,” this comprehensive guide aims to provide professionals in any industry with a deep dive into the strategic planning and execution of effective giveaways. Yes, the examples used are within the outdoor industry but this will work across the board.  Understanding the Strategic Value of Giveaways Giveaways go beyond the mere distribution of free items. They...
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Event email marketing: How to build excitement for your next event
5Feb By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Event email marketing: How to build excitement for your next event

By Kaleigh Moore November 21, 2023 Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. When a survey asked event marketers their most effective strategy for getting the word out, the results were interesting:The best strategy wasn’t word-of-mouth. It wasn’t social media. It was email. Over 75% of the event marketers polled said email marketing was their preference. They reported 45% of their total event ticket sales came from email marketing campaigns. That makes event marketing simple, right? Sign up for an email platform, tie in an event marketing platform like Eventbrite, and you’re good to go. But just because one medium is...
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The best ecommerce tools to boost profits and save time
30Jan By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The best ecommerce tools to boost profits and save time

By Rhonda Bradley January 30, 2024 If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities.  From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle.Fortunately, the right ecommerce tools can help you get it all done with ease. From putting your marketing on autopilot to exceeding your quarterly sales goals while reducing returns fraud, ecommerce tools can simultaneously save time and increase your profits. The right ecommerce tools are a game-changer for any ecommerce business. But they can also slow you down if you choose tools that don’t work well. Or if...
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The Ultimate Guide (Expert Tips + Data to Know)
29Jan By esantiago@hubspot.com (Erica Santiago)No Comments
Digital Marketing, digital mkt, E-Mail Marketing, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The Ultimate Guide (Expert Tips + Data to Know)

I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter. (more…)
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The Ultimate Guide to Content Creation
25Jan By esantiago@hubspot.com (Erica Santiago)No Comments
content creation, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, PPC

The Ultimate Guide to Content Creation

As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing. Content creation is what happens behind the scenes. It‘s how Google can offer the perfect answer to your problem with a link to a blog or website. It’s the videos you watch on YouTube after a tough day. It‘s why you may find yourself scrolling through TikTok for hours a day. Don’t worry, I'm not judging you. I do it too. (more…)
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15 Best WordPress Survey Plugins in 2023 (Hands-On)
22Jan By Dorissa Saint-JusteNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, wordpress website

15 Best WordPress Survey Plugins in 2023 (Hands-On)

On the hunt for the best WordPress survey plugin? Whether you're looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need. (more…)
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10 Best life coach certifications to launch your coaching career
21Jan By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

10 Best life coach certifications to launch your coaching career

By Rhonda Bradley January 18, 2024 As a life coach or aspiring life coach, you’re deeply committed to transforming lives for the better. Chances are, you go above and beyond for your clients on a daily basis. With so much time invested in helping others, it’s easy to let your own passions slide. So how can you feed the love you have for coaching while sustaining your motivation to change lives?A good life coaching certification program helps you develop a network of mentors, peers, and educators who support you for life.  In many cases, earning a certification means that you’re never alone on your coaching journey because you have an entire community of professionals who will support and inspire you for years to come. Life coaching certifications also boost your credibi...
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Mastering email nurture campaigns: A guide to boosting customer engagement
17Jan By Rhonda BradleyNo Comments
automation, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Mastering email nurture campaigns: A guide to boosting customer engagement

By Rhonda Bradley January 9, 2024 Are you looking for a ridiculously effective way to generate engagement and boost sales without investing a lot of time or money? Email nurture campaigns are the answer! We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel. But if you’re running a small business, that all sounds like a whole lot of work. That’s where email nurture campaigns step in.  Using simple automation tools, an email nurture campaign pays attention to how people interact with your brand. Then it sends a relevant series of emails to cultivate their interest and guide them toward making a purchase or commitment to your service. The best part? You can put multiple nurture campai...
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How to Use the P.S. in Email
16Jan By Jeanne HopkinsNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Use the P.S. in Email

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? The P.S. is a sentence or a paragraph added after the main body and signature of a letter (or other body of writing). The term comes from the Latin post scriptum, an expression meaning “written after.” It takes the same form in an email. By adding a small postscript to marketing or sales emails, companies can capture customer interest and encourage them to take action — if brands can effectively use the power of the P.S. How to Use the P.S. How do you use the potential power of P....
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How to Write an Apology Email Due to a Mistake
13Jan By Sean TinneyNo Comments
Digital Marketing, digital mkt, email content, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Write an Apology Email Due to a Mistake

By Sean Tinney January 11, 2024 Most of us have been there. You send an email to your audience, only to realize there is a mistake. Unfortunately we usually discover this error when our customers start sending us emails. There’s a misspelling, broken link, wrong date.Email mistakes happen, even the best marketers make mistakes. And your customers will understand. But it’s important that you address and fix the mistake.  In this article we’ll provide tips on how to write an effective apology email, when to send them, along with brilliant examples of companies saying “sorry.” Use these examples as a guide if you ever need to send your own heartfelt — or even humorous — apology email. When should you send an apology email? Before sending an apology email, evaluate wheth...
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13 Parts of an email you need to boost opens, clicks & sales
8Jan By Phil NorrisNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

13 Parts of an email you need to boost opens, clicks & sales

By Phil Norris January 4, 2024 Struggling to bring your email ideas to life? You’re not alone, with two in five email marketers admitting they find it hard creating effective content. But it doesn’t need to be a challenge.Once you understand the anatomy of an email, content creation becomes a repeatable process: nail each section and you’re guaranteed to build something that feels seamless and engaging. Read on to learn about the different parts of an email (plus examples of how each should look), broken down into three sections: Inbox: These elements help recipients decide whether or not to open an email. Email body: Comprising the bulk of your email, these components are your opportunity to build your brand, engage your audience, and drive action. Footer: Contai...
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How to start your Etsy shop: A step-by-step guide
3Jan By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, etsy, Internet marketing, Learn, Online Marketing

How to start your Etsy shop: A step-by-step guide

By Kaleigh Moore January 2, 2024 If you’re daydreaming about starting your own business and you love crafts, you’ve probably heard about Etsy—one of the biggest online marketplaces for handmade or vintage items and craft supplies.  Whether you want to earn extra bucks on the side or you want to invest your entire focus on starting an online business, with almost 500 million visits monthly, Etsy can be the perfect opportunity to get in front of an audience looking for unique items. Etsy had 96.2 million buyers in 2023; over two million more than it did in 2022. To top it off, Etsy has a significant mass of loyal customers—40% of Etsy buyers are repeat customers, and 8.9% are “habitual buyers,” meaning consumers who make repeat purchases several times without the process of hig...
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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls
31Dec By Firaol BirhanuNo Comments
ai, AI content, AI Marketing, benefits of AI, Blog, content, content marketing, Digital Advertising, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Trending, Trends/News

AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Whether you love it or hate it, there’s no escaping it! When it comes to AI or artificial intelligence, this statement holds true. Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. More and more AI tools are cropping up with the promise of making your job easier. So, should you jump on the bandwagon in 2024? Is AI for you? Don’t worry. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. So, let’s delve right in! First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024. 1. Taking Up Personalization a Notch Higher ...
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18 Email marketing ideas to boost opens, clicks and sales
29Dec By Phil NorrisNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

18 Email marketing ideas to boost opens, clicks and sales

By Phil Norris November 28, 2023 You know email marketing is a super effective way to nurture leads, turn them into paying customers, and retain existing customers. But achieving your goals requires sending emails consistently and frequently — likely at least once per week. And coming up with that many email marketing campaign ideas is tough.Maybe you’ve hit a creative dead-end. Maybe your previous activity hasn’t delivered the desired results. Maybe you’re new to email and just don’t know where to start. Either way, you’re experiencing a major case of writer’s (or emailer’s) block. Don’t worry, because we’ve rounded up 18 email marketing ideas to inspire your next campaign, backed up with real-world examples and segmented across the following common goals: Generatin...
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Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?
26Dec By Adam JaffreyNo Comments
Blog, Consumer Engagement, Content Consumption, content marketing, Content Marketing Resources, Content Strategy, Digital Marketing, digital mkt, Email Marketing, Internet marketing, long form content, Marketing Skills, marketing strategies, Marketing Topics, Online Marketing, Short Form Content, social media marketing, Traffic Generation

Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?

Somewhere in the back of your mind, you probably remember reading at least one article saying that our attention spans are down to a “mere 8 seconds” — or “less than a goldfish”. While it sounds catchy, it’s not that simple. It’s easy to jump to conclusions and get swept up in the clickbaity narrative, but the research on human attention spans isn’t so clear cut.  In fact, some scientific studies seem to point in the completely opposite direction — humans have an enormous capacity for attention.  Our Problem is Not Attention — it’s Distraction  The core issue isn’t a lack of attention — it’s the multitude of distractions competing for our focus. The modern consumer’s attention hasn’t become scarcer, it’s just spread thinner. The growing popularity of platforms such as TikTok...
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Mastering Reddit for Brand Awareness & Reputation Management
21Dec By Ann SmartyNo Comments
Blog, Brand Awareness, community building, content marketing, customer service, Digital Marketing, digital mkt, DigitalMarketing, email list, Email Marketing, email outreach, Internet marketing, Niche Marketing, Online Marketing, Reddit Marketing, SEO Strategy, User Testing, viral marketing

Mastering Reddit for Brand Awareness & Reputation Management

First, think of how vast the internet is, and how impossible it is to reach every crack, corner, and crevice. Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. That’s Reddit. If you’ve spent only a few minutes redditting, you may be thinking it’s a place for cute cats and ridiculous memes… However, Reddit is also a place for the president, for customer support, and just about anything else you can imagine. Reddit pulls at least two billion unique visitors a month and normally powers thousands of active communities per day, ranging from science, music, and politics to specialties like tech support and homebrewing. If you are not paying attention to your niche subreddits, y...
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Product landing pages: a step-by-step guide to boosting sales
17Dec By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Product landing pages: a step-by-step guide to boosting sales

By Rhonda Bradley December 13, 2023 Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior.  Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.So why don’t more small companies use landing pages? If you’re a small business owner, you may struggle with the idea of creating your own design elements. Or maybe you’re unsure how to write the content and choose the best images. You might even think you don’t have the technical know-how to create a successful landing page. Sound familiar? No problem! This guide shows you how to write and create a professional landing page in minute...
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Best coaching platforms and tools to help you do more in less time
7Dec By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Best coaching platforms and tools to help you do more in less time

By Rhonda Bradley December 7, 2023 As a coach, you enjoy the rare honor of transforming people’s lives on a daily basis.  Behind the scenes, though, you’re probably juggling a to-do list that would give most people nightmares.If you’re nodding in agreement, you’re not alone. This is where the best coaching platforms step in to ease your workload and improve your efficiency. Imagine delivering courses with ease, effortlessly managing invoicing, collections, and taxes, and seamlessly managing appointments.  Or creating a month’s worth of social media posts in a single morning and scheduling them to auto-publish at ideal times throughout the month. Then nurturing and converting those leads to paying clients without lifting a finger, thanks to automated email marketing. ...
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How to Get and Give LinkedIn Endorsements
5Dec By Jenny RomanchukNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, LinkedIn Marketing, Online Marketing

How to Get and Give LinkedIn Endorsements

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. But how do you make someone endorse you? Messages like “Please endorse me” won’t do. You need something strong and irresistible — a solid foundation to base a strong pitch on. So, I dug into the trenches to find out the best strategies you can follow to get inbound and outbound LinkedIn endorsements. I'll cover: What is a LinkedIn endorsement? LinkedIn endorsements are a LinkedIn feature that allows your (LI) network to vouch...
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How to avoid emails going to the spam folder – words to avoid and more
2Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to avoid emails going to the spam folder – words to avoid and more

By Sean Tinney November 30, 2023 Let’s face it, nothing feels more frustrating than pouring your heart into a carefully crafted email, only to discover it’s taken an unexpected detour to your subscriber’s spam folder. It’s not as if you can send an email to your subscribers asking them to safelist you, because those emails will just end up in spam. It’s a vicious cycle.But what can you do to avoid your emails from going to spam? To increase your chances that your emails make it safely into your subscribers inbox, there are some basic steps you can take to avoid spam filters. In this blog we’ll highlight those simple and easy to implement steps to avoid emails going to spam.  Plus we’ll share a well documented tip for staying out of the spam folder that, in actuality,...
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How to market your coaching business: a guide to increasing clients and sales
28Nov By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to market your coaching business: a guide to increasing clients and sales

By Rhonda Bradley November 22, 2023 Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. 🏆 There’s a lot to do when starting a coaching business, and you don’t want to spend the majority of your time on marketing.But new marketers often spend so much time promoting their services that they can’t keep up with the workload. As the unfinished projects pile up, the small amount of marketing success they achieve can’t be maintained because there are too many other things to do. Pro marketers struggle with the same thing, but successful ones have learned a few secrets along...
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23Nov By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to market your coaching business: a guide to increasing clients and sales

By Rhonda Bradley November 22, 2023 Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. 🏆 There’s a lot to do when starting a coaching business, and you don’t want to spend the majority of your time on marketing.But new marketers often spend so much time promoting their services that they can’t keep up with the workload. As the unfinished projects pile up, the small amount of marketing success they achieve can’t be maintained because there are too many other things to do. Pro marketers struggle with the same thing, but successful ones have learned a few secrets along...
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21Nov By Caroline ForseyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

6 Best Free Website Builders to Check Out in 2023 [+Pros & Cons]

In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it. These website builder tools have been essential for me to publish content, either for my current employer or for my side projects. I’ve therefore been able to get well acquainted with their capabilities over time. But if you’re new to the website builder game, you might be confused about where to start. What is the best choice if you don’t know how to code? Which one would give you the most bang for zero bucks? And which options include a good domain name, versus a garbled, messy subdomain? I’m going to cover that and more, but first, let’s go over the basics. Table of...
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13Nov By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The 8 best Etsy Seller tools to boost your sales and efficiency

By Rhonda Bradley November 8, 2023 Imagine your Etsy shop is thriving, sales are skyrocketing, and your loyal customer base hangs on every new product release. Behind the scenes, your store only requires a small amount of time each day, leaving plenty of time for your family and creative endeavors. Sound far-fetched? Not anymore. Automation and AI have come a long way in the past year.Crafting the perfect product is only part of what makes a successful Etsy store. The other part is good business management. But, SEO, marketing, research, and customer service require a contribution of time and expertise you may not have to give. And tasks like inventory tracking, shipping, and taxes require a level of accuracy that’s tough for any busy person to achieve. Some days the respo...
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9Nov By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The 8 best Etsy Seller tools to boost your sales and efficiency

By Rhonda Bradley November 8, 2023 Imagine your Etsy shop is thriving, sales are skyrocketing, and your loyal customer base hangs on every new product release. Behind the scenes, your store only requires a small amount of time each day, leaving plenty of time for your family and creative endeavors. Sound far-fetched? Not anymore. Automation and AI have come a long way in the past year.Crafting the perfect product is only part of what makes a successful Etsy store. The other part is good business management. But, SEO, marketing, research, and customer service require a contribution of time and expertise you may not have to give. And tasks like inventory tracking, shipping, and taxes require a level of accuracy that’s tough for any busy person to achieve. Some days the respo...
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30Oct By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Create an Ebook: Tips, Strategies, and Free Tools

By Kaleigh Moore October 26, 2023 Ebooks have been around since the dawn of the digital age.  But that doesn’t make them a relic of the past.If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels: 30% report reading one in the past 12 months. And that’s higher than the rate of audiobook listeners (23%). The largest category of readers? Those who read both physical and digital books. And why not? Ebooks are convenient; you can read them anywhere. You can easily distribute them for all sorts of reasons, including: Direct sales (offering an ebook for a discounted price compared to a hard copy book) Lead magnets (using an ebook as a free reward for signing up for a newsletter) Establishing thought leadership Fulfilli...
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Black Friday Marketing Ideas: How to Stand Out During the Holiday Noise
20Oct By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

Black Friday Marketing Ideas: How to Stand Out During the Holiday Noise

By Kaleigh Moore October 17, 2023 Black Friday is the kickoff to the holiday season, the time of year when every customer is rubbing their palms together and ready to shop.  This makes it the perfect time to launch a marketing campaign, right?Well, kind of. The thing is, you’re not the only business to have heard of Black Friday.  In 2022, shoppers poured out $9.12 billion on Black Friday alone. That creates an intense level of competition for every customer dollar. What the Superbowl is to advertisers—that’s what Black Friday is to marketers. If you want to make more sales, you’ll need to stand out. But there’s no silver bullet here, no single miraculous strategy. You should choose a seasonal, brand-appropriate strategy that fits your customer base without being ...
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How to Sell Digital Downloads on Etsy to Grow Your Passive Income
16Oct By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, etsy, Internet marketing, Learn, Online Marketing

How to Sell Digital Downloads on Etsy to Grow Your Passive Income

By Rhonda Bradley October 10, 2023 Are you a creator, small business owner, or side hustler looking for a way to generate passive income? Selling digital downloads on Etsy may be a great option for you! Selling digital products is an easy, low-cost way to generate income without the demands of selling physical products. Say goodbye to inventory, storage, and shipping hassles, and hello to a low-maintenance business that leaves you the time and freedom to do other things.In this article, we’ll show you how to set up your Etsy store for success from day one.  Find out how much money you can earn (and how much the platform keeps), decide which products to sell, and open an Etsy shop that builds trust, generates interest, and makes profits even as you sleep. In this article...
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Why businesses need a professional email address
11Oct By Liz WillitsNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Why businesses need a professional email address

By Liz Willits October 11, 2023 When I started my own business, I jotted down a list of administrative and setup tasks that I needed to complete right away.  One of the first tasks I tackled: Getting a professional email address. I didn’t want to send from a free email address — an amateurish move. Which is why I prioritized setting up my professional address.  If you run a side hustle, business, or nonprofit, I also recommend that you send emails from a professional email address. They come with many perks. They boost credibility, trust, and brand recognition. And they can also improve email deliverability and subscriber engagement.  But how exactly?  In this blog post, I’ll explain everything you need to know about professional email addresses. You’ll learn: ...
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Free Holiday GIFs to Spice Up Your Email Marketing Campaigns
6Oct By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Holiday Marketing, Internet marketing, Learn, Online Marketing

Free Holiday GIFs to Spice Up Your Email Marketing Campaigns

By Sean Tinney October 5, 2023 Everything deserves a little extra sparkle during the holidays, so as a free gift to you, AWeber’s design elves created these 33 holiday-themed animated GIFs. Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially use them in your emails, as GIFs can increase click-through rates, conversions rates, and revenue. Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year’s sale message to your subscribers.Check out our GIF categories: Christmas GIFs Holiday GIFs Hanukkah GIFs Kwanzaa GIF Holiday Sale GIFs Black Friday GIFs Cyber Monday GIFs Small Business Saturday GIFs Giving Tuesday GIFs Seasonal...
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Halloween email marketing: 10 ideas and examples to scary good sales
27Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

Halloween email marketing: 10 ideas and examples to scary good sales

By Sean Tinney September 26, 2023 Tis’ the season for pumpkin spice coffee, college football, and overuse of the pumpkin emoji. But did you know that it’s also a time for some of the biggest business holidays of the year? Cyber Monday, Black Friday, even the majority of Christmas shopping. (That’s right, fall doesn’t end until December 20th!)So take a small break from your Black Friday/Cyber Monday planning. Why would you do that you may ask? Well consider this: Halloween spending is projected to reach $12.2 billion this year.. Now that’s a lot of candy corn. The most frightening holiday of the year is more than just child’s play, it’s Americans’ third favorite holiday and a chance to connect with your email audience in a fun and effective way. Ready to create a spookta...
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How to start an online store: 7 steps to success
22Sep By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, sell online

How to start an online store: 7 steps to success

By Kaleigh Moore September 19, 2023 Starting an online store has never been so easy. That may be why there are 26 million of them out there. People around the world have taken modern digital platforms like Etsy and Amazon and turned them into businesses they can run from the comfort of their homes. Yet even with all of the advantages possible in the digital age, building a digital store can get tricky.Why? Building an online store can be overwhelming, especially if you don’t have a lot of experience.  For example, should you build your own website, or “rent” a platform like Amazon? Or both? And how should you build your customer list once the store’s up and running? The further down the rabbit hole you go, the more questions there are. Maybe you haven’t built a digit...
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10 Step Holiday Email Marketing Guide for Boosting Sales
17Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

10 Step Holiday Email Marketing Guide for Boosting Sales

By Sean Tinney September 14, 2023 I’m sure you’ve heard the saying “the early bird catches the worm”. This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. According to a recent consumer survey, 50% of people expect to begin holiday shopping before November.And once they start, consumers really open up their wallets. Last season alone saw record sales of $936 billion. And with people willing to spend, creators and businesses (both big and small) are trying to get a piece. So if you were thinking of getting those holiday emails out in mid November, you could miss out on weeks of easy sales. To stand out with your audience you need to have a strategy in place because more em...
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20 Exceptional ways to increase your sales on Etsy like a power seller
1Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, etsy, Internet marketing, Learn, Online Marketing

20 Exceptional ways to increase your sales on Etsy like a power seller

By Sean Tinney August 29, 2023 If you’ve ever wondered how top Etsy sellers like CaitlynMinimalist or TwistStationery stand out and excel in a very competitive Etsy marketplace, it ranges from mastering keywords to crafting compelling product descriptions. Increasing your sales on Etsy takes more than hitting publish on your products. You need to structure your products in a way that makes them stand out from those other Etsy sellers trying to sell their products and establish themselves as a reliable brand. To establish the kind of consistency that top sellers reach, you also need to start building and engaging with everyone who buys your products. It’s no secret that this audience is more likely to buy from you again. Here are the top 20 ways to increase your sales on Et...
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10 Innovative ways to repurpose your content + real-life examples
18Aug By Sean TinneyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

10 Innovative ways to repurpose your content + real-life examples

By Sean Tinney August 17, 2023 Anyone who writes regularly, can relate to this – It takes a lot of time and effort just coming up with the right topics. Then on top of that you have to actually write it, and rewrite it, and rewrite it some more. As a content creator, you don’t just write for one channel, most likely you write for multiple channels – like a blog, newsletter, social media.There are a few goals you should try to achieve with anything you write: 1 – Don’t be boring  2 – Teach the reader something they may not know 3 – Leave an impression that causes readers to feel like they have to respond or react Because of these goals (really, they’re my rules for writing engaging content), there are days where you may struggle to come up with content ideas. Then whe...
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The best Labor Day email examples to inspire your next great campaign
13Aug By Sean TinneyNo Comments
content ideas, Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

The best Labor Day email examples to inspire your next great campaign

By Sean Tinney August 10, 2023 Labor Day is just around the corner.  Even though people won’t be in the office, they’ll still be in their inbox: People check their email on holidays just as frequently as any other Monday. So what better way to increase your sales than with a Labor Day email. To help you get those creative juices flowing we’ve compiled some of our favorite Labor Day email and subject line examples to give inspiration for creating your own campaigns this holiday. Let’s dive in and make this Labor Day weekend one to remember! Brit & Co. Why it works: This Labor Day email is balanced and organized. The animation is eye-catching, content centered and straight to the point. This email has all the right elements to get readers to click. (Lik...
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7 Organic Marketing Strategies to Scale Faster in 2023
10Aug By Connor GillivanNo Comments
Blog, content marketing, CRO, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, podcast, podcasting, SEO, SEO Strategy, social media, social media marketing

7 Organic Marketing Strategies to Scale Faster in 2023

Want to grow your business faster?…without paying crazy amounts on paid advertising? Organic marketing is the answer. (Keep reading for my secrets).   My name is Connor Gillivan. I’ve been an Entrepreneur for 12+ years scaling multiple businesses to 6, 7, and 8 figures w/ an exit in 2019. Today, I run marketing for my portfolio of 4 businesses.  The majority of my success in business has been through organic marketing.  In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business.  Let’s dive into it!  My 7 Organic Marketing Strategies In this section, I’ll define the 7 organic ...
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Where to sell digital products: The best platforms for creators
8Aug By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, sell online

Where to sell digital products: The best platforms for creators

By Kaleigh Moore August 8, 2023 People are flocking to the digital economy for more freedom, flexibility, and, ideally, more dollars. And it’s working. According to Goldman Sachs Research, “the increase in digital media consumption and the advent of technology…has lowered barriers to content creation.” By 2027, the creator economy could be worth half a trillion dollars. Content creators are taking advantage. Many of them have already abandoned the nine-to-five grind. They’re now working for themselves. But what if you sell a service instead of a product? Suddenly you find yourself facing a bottleneck. Your work still requires effort, time, and your personal presence. That’s why it feels like you gave up the nine-to-five…just to start a new nine-to-five. The solution ...
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How to Promote a Blog (with strategies & examples from established bloggers)
30Jul By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Promote a Blog (with strategies & examples from established bloggers)

By Kaleigh Moore July 18, 2023 A lot goes into writing a valuable blog post. Hours of research. Drafting and drafting and re-drafting.  Editing, grammar checks, search engine optimization.The work piles up until the point you hit publish. Then, the worst sound in the world: Crickets.  No one’s reading your post.  What went wrong? It’s not that your blog isn’t valuable to your readers. It’s that if people can’t see that value, no amount of work is going to draw your audience. There are reportedly 600 million blogs worldwide. The moths-to-a-flame strategy doesn’t work when readers see nothing but flames everywhere they look. How do you get your blog to make noise? Here’s how to address your readers’ pain points, where to push your latest posts, and a few steps to bu...
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How to Email During a Disaster or Pandemic
25Jul By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Email During a Disaster or Pandemic

By Sean Tinney July 24, 2023 Still seems like yesterday, but it’s actually been a few years since a pandemic swept the world and brought just about every small business to a halt. If the lessons of the Coronavirus Pandemic taught us anything, it’s that in today’s world disasters — or even pandemics — can happen when we least expect it.As business owners, you need to be prepared. The ways in which you communicate with your customers has to be adjusted when these life altering situations occur. And the best way to communicate with your audience during these disasters or pandemics is with email.Whether it’s a hurricane, earthquake, wildfire, or pandemic, email is an important tool to use. Especially if you don’t want to alienate your customers. So let’s get into how you sh...
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From stuck to sent: 7 Strategies to overcome email writer’s block
15Jul By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

From stuck to sent: 7 Strategies to overcome email writer’s block

By Kaleigh Moore July 13, 2023 Have you ever sat down to write something and felt…totally stumped?  Ah, yes. It’s the dreaded writer’s block.I know the feeling all too well. Just a few weeks ago, I was sitting at my desk, staring at a blinking cursor, desperately willing it to conjure up the words that seemed to have escaped me. My mind was blank. After hours of torturing myself, I realized I needed a break and decided to do something productive. So I threw on my comfiest sweats, cranked up my Spotify playlist, and decided to tackle reorganizing my kitchen pantry. This unrelated, mindless task allowed me to step away from the task and cleared some brain space so that when I sat back down at the computer, the words just flowed. It was as if the simple act of decluttering...
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12 Creative Ways Video Email Marketing Can Increase Your Engagement
11Jul By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

12 Creative Ways Video Email Marketing Can Increase Your Engagement

By Sean Tinney July 6, 2023 Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing!  Incorporating a video in your emails has the power to mesmerize and engage your subscribers in ways that traditional text-based emails simply can’t match. As humans, we are naturally drawn to visuals, and videos provide a visually compelling and immersive experience that can leave a lasting impression. The data supports this, viewers say they retain more information (95% of a message) after watching a video.  So are you ready to embark on this exciting journey of video email marketing?  Then it’s time to unlock the power of videos to connect, engage, and convert your email subscribers ...
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How to Create Content for Instagram that Drives Engagement
6Jul By Val RazoNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

How to Create Content for Instagram that Drives Engagement

By Val Razo July 5, 2023 The idea of using social media for small businesses isn’t new.  According to the State of Small Business Digital Marketing Report, 72% of small businesses invest in social media marketing, and they find social media platforms most valuable when it comes to business promotion and building relationships with customers.But when you run your own business and you have a lot on your plate, it’s nearly impossible to show up on every social media platform. With 2 billion active users, 90% of whom follow at least one business account on the platform, it’s no wonder that small business owners opt for Instagram. When done right, Instagram helps small businesses boost brand awareness, increase trust, create a strong connection with potential customers, and eve...
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Top 12 Digital Marketing Trends in 2023 You Should Know
3Jul By Lauren PetrulloNo Comments
ai, Blog, content marketing, Digital Marketing, Digital Marketing Trends, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Strategy, Online Marketing, trends, Trends/News

Top 12 Digital Marketing Trends in 2023 You Should Know

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. But, as digital marketers or business owners, it can get a little challenging to catch up with everything happening so fast. So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023. From advances in AI to leveraging content marketing and influencer collaborations, these strategies have the potential to amp up your marketing efforts and build a winning digital marketing strategy for ...
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Optimize Your Blog Post for SEO & Go From Zero Traffic to Monthly Growth
1Jul By Sean TinneyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Optimize Your Blog Post for SEO & Go From Zero Traffic to Monthly Growth

By Sean Tinney June 29, 2023 Have you ever written content for your blog and thought “this is the best content I’ve ever written?” You publish it, promote it on social media and send an email to your audience. And people seem to love it initially; but after the first day or two of attention… nothing.How can this be? The answer is pretty simple, your post was never optimized for organic search. You’re not alone. We had a blog post “Here’s How Email Color Can Impact Subscriber Behavior” that fell into this category – amazing content, no traffic. Here were sessions from Google Analytics for the past couple of years for this blog post. When I dug a little deeper, I noticed that we weren’t targeting any keywords that people actually search for. No one is searching for ...
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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide
25Jun By Caroline ForseyNo Comments
Content Marketing Strategy, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers — no matter when or how they intend to buy. (more…)
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Why ChatGPT is the Best Tool for Marketers
23Jun By Mark de GrasseNo Comments
AI Marketing, Blog, chatgpt, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Management, Marketing Skills, Online Marketing

Why ChatGPT is the Best Tool for Marketers

Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet. Since the beginning of 2023, the amount of AI tools for marketing has exploded. While there’s no official count of new AI applications since the beginning of the year, if you monitor websites like TheresanAIforThat.com, you’ll find dozens to hundreds of new applications being added every day, with the current list including 4,600+ apps covering over 1,300 tasks. Further, the investment in new AI companies has rapidly expanded. A...
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The pros and cons of artificial intelligence: Using AI to your advantage
17Jun By Chris VasquezNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The pros and cons of artificial intelligence: Using AI to your advantage

By Chris Vasquez June 15, 2023 Reviewing portfolios from design students or other artists getting started in their career is important to me. I often have calls with these students to provide feedback on their work. Mentors made a huge impact on me when I was trying to become a working designer, so this is an opportunity to give back. I know I was an absolute pain who always thought he was right about everything.Thanks to my mentors, now I just usually think I’m right about everything. Me as a young designer. You can tell by my ironic flip up glasses.Normally in these calls there’s a healthy back and forth of critique and response; but lately there’s been one topic looming over every conversation. Is AI going to take my job? These students are worried that junior des...
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8 Ways To Leverage AI To Improve Lead Generation
14Jun By Jay RiptonNo Comments
ai, AI Marketing, Analytics & Data, Blog, chat bots, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Lead Generation, Online Marketing

8 Ways To Leverage AI To Improve Lead Generation

In today’s digital age, businesses are constantly seeking innovative ways to improve their lead generation strategies. Traditional methods can be time-consuming and may not always yield the desired results. However, with advancements in artificial intelligence (AI), businesses now have the opportunity to enhance their lead generation efforts and drive better outcomes. In this article, we will explore eight key ways to leverage AI to improve lead generation and propel your business forward. Personalized Content Recommendations AI-powered algorithms have the ability to analyze vast amounts of data to understand user preferences and behaviors. By leveraging AI, businesses can deliver personalized content recommendations to potential leads, increasing engagement and conversion rates. ...
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Cool 4th of July Email Ideas & Creative Design Inspiration
12Jun By Sean TinneyNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

Cool 4th of July Email Ideas & Creative Design Inspiration

By Sean Tinney June 8, 2023 As the U.S. prepares to celebrate Independence Day, there’s another holiday trend Americans can expect to look forward to: July 4th promotional emails. Whether you plan to host a huge sale, offer exclusive discounts or simply take a holiday spin on your typical content, getting your emails to stand out in the inbox can be a doozy – especially when there are hundreds of other businesses tying the holiday to their emails too.So what can you do? 8 cool ideas for your 4th of July email campaigns My goal is to help you stand out in crowded inboxes by giving you some different (and slightly out of the box) ideas for your independence day emails. 1 – Fireworks picture contest Fuel the excitement of Independence Day by inviting your audience to...
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AI Marketing Tools Creators Can Use—Without Losing Your Personality
7Jun By Kaleigh MooreNo Comments
Blogging, Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, youtube

AI Marketing Tools Creators Can Use—Without Losing Your Personality

By Kaleigh Moore June 6, 2023 What if you could do twice the work in half the time? It’s not always the best-case scenario. Case in point: artificial intelligence. AI is starting to get so spooky-good, 38% of employees expect their job will be automated by the end of this year.But that doesn’t mean AI has to be something to fear. In many cases, AI simply means letting technology handle some of your workload.  If you’ve ever used an AI voice assistant on your phone, for example—and 97% of people with phones have done this—then you’ve used AI. These days, however, artificial intelligence tools can do more than the occasional voice-activated search. It can also help you craft original content, optimize your emails, and edit videos for the web. If you’re a content creato...
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Summer GIF guide — New GIFs for 2023
1Jun By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Internet marketing, Learn, Online Marketing

Summer GIF guide — New GIFs for 2023

By Sean Tinney June 1, 2023 Want a quick way to increase your email marketing results? Add a GIF to your emails. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent. Plus, they’re fun to send and receive!Unfortunately, creating your own high-quality GIFs can be frustrating and time consuming. That’s why we want to make it super simple for you. Our AWeber designers made these brand new, FREE summer GIFs. Download one, two, or all of them, and use them in your summer email campaigns. You may remember some of these from past GIF guides. We’re always adding and updating GIFs to give you tons of options and fun images to include in your emails. How to Download Your Summer GIFs Step 1: Find the summer GIF below that you want to use in...
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Sign Up Page Strategies Proven To Increase Your Email Audience
27May By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, landing page builder, Learn, Online Marketing

Sign Up Page Strategies Proven To Increase Your Email Audience

By Kaleigh Moore May 25, 2023 The true measure of a website isn’t how flashy it looks. When you’re trying to build an email list, success comes down to one thing: how well can you turn web visitors into subscribers? New sign ups to your newsletter are called conversions. They’ll be your true goal here. And when it comes down to it, the most potent tool for converting viewers into email subscribers is your sign up page.If someone finds you on social media, for example, they may eventually land on your sign up page. If someone finds one of your posts through Google or Bing, they should eventually find your sign up page.  Your sign up page is the point of decision where a new potential subscriber becomes a real subscriber. So make it count. If you want a great signup page,...
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How To Get More Views On Etsy: Time-Tested Strategies
22May By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How To Get More Views On Etsy: Time-Tested Strategies

By Kaleigh Moore May 18, 2023 If you were trying to start a business online, you face two choices. One, you could try to do it all from scratch. Two, you could start off on a platform that already has 80 million active buyers. If “80 million” sounds suspiciously specific, it’s because we have something in mind. That’s roughly the customer base of Etsy. The U.S.-based eCommerce company is something of a worldwide crafts store. On Etsy, you can find handmade merchandise from jewelry to custom wood prints. People from all over the world have turned their Etsy presence into full-fledged businesses. Yet Etsy success isn’t as simple as hanging a “we’re open” sign at the front of your digital store. You’re going to need one more ingredient: eyeballs. On Etsy, it’s all about getti...
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Stop Guessing and Start Testing: Improve Your Emails with A/B Split Testing
18May By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Learn, Online Marketing

Stop Guessing and Start Testing: Improve Your Emails with A/B Split Testing

By Kaleigh Moore May 16, 2023 In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. In 2022, over 333 billion emails were sent and that figure is expected to rise to a staggering 376 billion by 2025.These days it’s not enough to assume you know what type of email your audience will want to open — let alone read through it entirely. Creating great emails requires a lot of hard work, researching, and strategizing. The best emails are crafted not only with goals in mind, but also with the target audience at the forefront. So how can you be sure which email will be more successful than others? You’re not the first person to ask that question. What if there was a way to be sure that o...
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7 Best Practices for Your Memorial Day Email Campaign
8May By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

7 Best Practices for Your Memorial Day Email Campaign

By Kaleigh Moore May 4, 2023 Memorial Day is a federal holiday in the United States that occurs on the same day each year—the last Monday in May. It’s also one of the most popular in the United States, along with Thanksgiving and Veterans Day: According to Statista, Memorial Day has a popularity rating of 80%. But the question is: why is Memorial Day so important for marketers? Well, here is the thing: Memorial Day is also considered an unofficial starting point for summer, and with time, it became known for some of the biggest sales of the year. Moreover, consumers tend to shop more during holidays, especially online.  If you’re looking for ways to enhance your Memorial Day email marketing campaigns, this post is for you. We’re sharing best practices, ideas, and examples ...
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From Vanilla to Wow: Using Personalized Emails to Speak to Your Audience
3May By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email personalization, Internet marketing, Learn, Online Marketing

From Vanilla to Wow: Using Personalized Emails to Speak to Your Audience

By Sean Tinney May 2, 2023 Let’s play a role-playing game. In this game you’re a fitness coach who’s trying to increase revenue through a virtual fitness class. To increase your class registrations you naturally use email marketing because that’s your most effective and profitable way to communicate with your audience.You send two emails to identical twins, Melissa and Jessica. These twins share the same likes, dislikes, and attend about 50% of your classes. They both most recently attended your class “Pop Diva Pilates”, a Pilates-inspired workout set to the tunes of pop stars like Ariana Grande and Taylor Swift. You send Melissa an email with subject line: “Melissa, Join me for a fitness class tonight” And Jessica gets this subject line: “Let’s work out with the beats...
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Revolutionize Your Marketing Strategy with Podcasting
30Apr By DigitalMarketerNo Comments
Advocate, Ascend, awareness, Blog, content marketing, Convert, customer value journey, Customer Value Journey®, cvj, Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, engagement, Excite, Internet marketing, Marketing Strategy, Online Marketing, podcast, podcasting, Promote, Subscribe

Revolutionize Your Marketing Strategy with Podcasting

Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy? I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for my brand. That’s why I decided to leverage the power of podcasting by launching the Creative Visionaries Podcast as a part of my overall marketing strategy at Creative Marketing. To create a targeted and effective podcast marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for their brand, businesses can turn to DigitalMarketer’s Custo...
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19 Best Free Microsoft Excel Templates for Marketing & Sales
27Apr By cstec@hubspot.com (Carly Stec)No Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Excel, Internet marketing, Online Marketing, PPC

19 Best Free Microsoft Excel Templates for Marketing & Sales

If you’d like to expedite data analysis and reporting, then using a sales or marketing Excel template is an excellent option. Whether you’re looking for a sales dashboard or a marketing planner, Microsoft Excel will easily allow you to create one with your company’s data — all you need is the right template. To help those of you looking for a way to sharpen your Microsoft Excel skills, we've put together a detailed list of templates you can start using in Excel to simplify your sales and marketing tasks. These templates will have you making strides in no time. Know what's even better? You can download a kit of Excel templates in one fell swoop. Free Excel Spreadsheet Templates Marketing Planner Excel Template Excel Marketing Budget Tem...
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6 essential tips to get the most out of Mother’s Day email marketing this year
19Apr By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

6 essential tips to get the most out of Mother’s Day email marketing this year

By Kaleigh Moore April 18, 2023 Psst. Hey. Did you forget Mother’s Day is coming up? If your heart just jumped up into your throat, you know the power of the Mother’s Day season. It’s the day on the calendar no one wants to forget.And people aren’t forgetting it. Mother’s Day saw a record $31.6 billion in extra spending in 2022. It’s one of the most underrated sales seasons of the year. Want to make the most of the Mother’s Day email season, but don’t know how? You don’t need to be in a niche market to do it. Here are our ideas for imbuing your newsletter with that heart-into-the-throat urgency we just gave you: Play into the limited timeframe Mother’s Day sneaks up on many of us. Then, just as quickly, it’s gone. There’s no “Black Friday” for Mother’s Day, no “Cyber...
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Boost Your Email Engagement with 8 Impactful Copywriting Techniques
5Apr By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

Boost Your Email Engagement with 8 Impactful Copywriting Techniques

By Kaleigh Moore April 4, 2023 Anyone who’s ever written a marketing email has asked themselves these questions: How do I get my subscribers to open this? How do I get them to take action? Did they even *see* me in their inbox? Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind them to read your emails and click your links.Fortunately, you don’t have to do anything so drastic. By following some basic rules of email marketing copywriting, you can dramatically increase your email engagement and get subscribers to take action. Here are a few email copywriting best practices you can start using right away. Use a conversational tone Your goal is to communicate. This starts with everyday language, short...
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Email automation for beginners: See how to get better results in less time
31Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Email automation for beginners: See how to get better results in less time

By Sean Tinney March 28, 2023 Imagine this: Your best email content is delivered automatically to your audience at the perfect time. You don’t need to lift a finger. You watch revenue flow into your bank account. Your business grows. You optimize your automation. More revenue flows into your bank account each month.Now, you’re saving hours and making more money . . . and it’s automatic. That’s the power of email automation. However, there’s one hurdle which often prevents people from using automation –– the fear that it’ll be too difficult to get started. So, to help you get a better grasp on email automation, why it’s important and how it can help you get the incredible results you want, here’s a quick guide to email automation and how to use it. What is email au...
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Spring Email Inspirations You Can Use Today To Create Amazing Campaigns
22Mar By Sean TinneyNo Comments
Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Spring Email Inspirations You Can Use Today To Create Amazing Campaigns

By Sean Tinney March 21, 2023 Use the change of season to your advantage, and add spring-related topics and themes to your emails. The reason: Seasonal emails tend to have higher open rates because they create a sense of urgency among readers. (If they don’t open it now, they’ll miss out!) 5 spring email ideas Here are five creative email ideas to try this spring in order to drive more opens, clicks, and sales.1 – Change up your subject lines Add the word “spring” or spring-related topics to your subject line so your subscribers know the content inside is timely and relevant. Or if you send out a monthly newsletter, add the month — March, April, or May — to the subject line. That way your readers understand that the info is seasonal, and won’t be pertinent the follow...
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How to Structure a Marketing Dream Team for Any Size Company
20Mar By bcoleman@hubspot.com (Basha Coleman)No Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Jobs, Online Marketing

How to Structure a Marketing Dream Team for Any Size Company

As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you're facing the pressure to grow revenue through marketing while keeping headcount to a minimum, you're in luck. (more…)
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How An Email Marketing Funnel Works From Prospect To Loyal Customer
17Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, Learn, Online Marketing

How An Email Marketing Funnel Works From Prospect To Loyal Customer

By Sean Tinney March 16, 2023 You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you don’t have a start-to-finish plan for connecting with your prospects at every stage of their customer journey, you’re wasting your time.Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel. What is the Marketing Funnel? The marketing funnel is a tool that helps you visualize the customer journey, or the path a prospect takes as they become familiar with your company, from introduction to conversion (and hopefully beyond).Your marketing fu...
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Does human-written or AI-generated content perform better?
26Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Does human-written or AI-generated content perform better?

By Sean Tinney February 22, 2023 We tested an email written by a human versus one written by artificial intelligence, discover which is better for your emails. Artificial intelligence (also referred to as AI) is taking over. It is everywhere from social media, digital assistants, chat bots, to the transportation industry. It’s even in food services. Have you seen these AI-robot fast food restaurants? As the use of artificial intelligence continues to expand, it’s no surprise that it has made its way into email marketing. One area in particular where AI has been gaining attention is in the creation of email content. While human-written emails are what we all know and have written for years, many marketers are turning to AI-generated content. But is this better? Surely people ...
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The Intelligent Content Revolution: How AI is Driving the Next Wave of Marketing
23Feb By Joshua LeeNo Comments
ai, AI Marketing, Blog, chatgpt, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The Intelligent Content Revolution: How AI is Driving the Next Wave of Marketing

You’ve probably seen it all over the internet… making waves on just about every social media platform out there.   Artificial intelligence, let me rephrase that – CHATGPT3. The monster that has awakened Microsoft to invest $10 billion. But why? Does Microsoft truly believe that AI will change the way we consume information and produce it?  Or the even bigger question… Will artificial intelligence replace us as humans in the content marketing world? 🌎 Well, stick with me for a sec, because the answer isn’t as simple as “yes you should be afraid of AI replacing humans” or “you shouldn’t worry about your job.”   What is AI Anyways? Researchers in the field of AI strive to create systems that can perform tasks that typically require human intelligence.   These task...
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Write better email in less time using Link Previews.
21Feb By Chris VasquezNo Comments
Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Write better email in less time using Link Previews.

By Chris Vasquez February 15, 2023 Link previews in the AWeber message editor make your emails better while saving you time. Picture this: you’re rushing to meet a deadline to send your newsletter. You’ve got your content written and your audience is waiting to hear from you but the thought of manually dragging-and-dropping multiple images, buttons, and text elements is making your head spin. You need help, and fast. Look no further. With Link Previews, you have the ability to turn a simple URL into a block of well-designed, linked-up content, a video thumbnail, a cta button, or hyperlinked text, with just a single click.How Link Previews can help you right now Save a meaningful amount of time writing your curated newsletter. Curated newsletters are an effective, relative...
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20 Easy ways to get email addresses for your marketing
16Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, list building, Online Marketing

20 Easy ways to get email addresses for your marketing

By Sean Tinney February 16, 2023 Wondering how you can get email addresses to build your email marketing campaign? Try these easy email marketing tips from AWeber. Email is an incredible digital marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can. But first you need a list of subscribers to send emails to. Whether you lack the time or the know-how to create quality emails, there are plenty of challenges that can prevent you from developing a healthy email list.How to get emails for marketing Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of email marketing. We’ve gathered the best email list building tactics to grow sub...
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How to Make Money with Email Marketing
11Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Make Money with Email Marketing

By Sean Tinney February 9, 2023 Here are 10 proven ways to cash in on the emails you’re sending out. When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads . . .   It’s email.Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list? Then follow these 10 proven ways to make money with email marketing. Sell a product or service Offer a paid newsletter Sell other people’s products Upsell premium or exclusive products Cross-sell related products Get repeat purchases ...
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