Sunday, July 3Digital Marketing Journals

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How it Works in 2022
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy

How it Works in 2022

How does the LinkedIn algorithm work in 2022? LinkedIn may fancy itself as being, ahem, all business. But the truth is that it’s a social network. Like all other social networks, LinkedIn relies on an algorithm for sending content to its users. And like any other algorithm, it’s relying on a variety of factors for making those decisions. You need to know those factors if you want your LinkedIn posts to be seen by the right people. If you wanna make the platform’s magic formula work for you, read on. The ultimate guide to the 2022 LinkedIn algorithm is below! Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. ...
How to Make Instagram Reels Like a Pro : Social Media Examiner
How To, instagram, instagram reels, Social Marketing Strategies, social media, social media marketing

How to Make Instagram Reels Like a Pro : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
Meta Announces Coming Digital Payment and NFT Options as it Advances Towards the Metaverse
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Meta Announces Coming Digital Payment and NFT Options as it Advances Towards the Metaverse

Given the current volatility in crypto markets, which have been intrinsically connected to the current NFT trend, it seems like a strange time for Meta to be making a bigger push on NFTs, and its various NFT projects across its apps. But that’s what it’s doing, with Meta CEO Mark Zuckerberg announcing coming digital payment options, and Meta previewing new NFT features, along with a new guide as to how NFTs work to help people get into the market. First off, on payments – as part of a broader confirmation of the re-naming of ‘Facebook Pay’ to ‘Meta Pay’ instead, Zuckerberg has also announced that Meta’s working on a new ‘wallet for the metaverse’ which will provide a more integrated way to securely manage your digital identity and purchases. As explained by Zuckerberg:“In the future...
The Best Time to Post on Instagram in 2022 [Complete Guide]
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

The Best Time to Post on Instagram in 2022 [Complete Guide]

When’s the best time to post on Instagram to make sure a post gets seen? And what about the best day of the week to get the most likes? The most comments? We crunched the numbers to find out the universal best time to post on Instagram. Of course, all businesses and audiences are different, so we’ll also help you calculate your brand’s unique best times to post. …Or! If you don’t feel like reading, you can watch our video for the answer and the tips. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Is there a best time to post on Instagram? Each brand has a sl...
Email Marketing Campaign Examples to Inspire Your Email Plan
Blog, Email Marketing, instagram, Social Marketing Strategies, social media, social media marketing

Email Marketing Campaign Examples to Inspire Your Email Plan

Do you believe in relationship-building supremacy with your consumers? If you just gave the nod, Email Marketing is the most effective marketing tool for you. Not only can you provide relevant information to your consumers but also catapult conversions for your business. The best part about such a strategy is the personalized experience you will deliver right into your customers’ inboxes. Such individualized attention fosters your relationship with them, which eventually helps promote your content and products to the most loyal base. On top of it, with 333.2 billion emails in circulation, you can gauge your newsletter’s power to build your connections and nurture them. Being said that, creating prolific emails that engage, delight, and convert your audience isn’t a cinch. It takes ...
8 Top Social Media Monitoring Tools and Why You Need Them
facebook, facebook marketing, instagram, reddit, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

8 Top Social Media Monitoring Tools and Why You Need Them

Social media monitoring tools are the best way to find out what people are saying about your brand. And also what they’re saying about your product, your competitors, your industry, your Super Bowl ad, your pandemic response, your customer service wait times, your new mascot — basically, anything your audience could possibly have an opinion on. In other words: social media monitoring software gathers and presents audience and competitive insights for brands who want to pay attention. In this post, we’re going to look at some of the best tools on the market, and go through set-up and best practices so you can start tapping into the conversation today. Bonus: Download a free guide to learn how to use social media monitor...
Instagram Followers: How to Grow Your Audience in 2022 : Social Media Examiner
How To, instagram, Social Marketing Strategies, social media, social media marketing

Instagram Followers: How to Grow Your Audience in 2022 : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
How To Get Followers on Pinterest in 2022?
Blog, facebook, facebook marketing, How-Tos, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, twitter

How To Get Followers on Pinterest in 2022?

Pinterest is one of those platforms that you can milk to the end if you are a digital marketer. As a blogger, you can build a following by uploading and marketing your content here, ensuring that people see your content and interact with it. This drives more traffic to it and takes your blog to the top. This is for the blogger looking to get followers on Pinterest in 2022, arguably a year that will see even more people turn towards blogging and digital marketing in general. Here’s how to get followers on Pinterest. For starters, Pinterest is a blogging side with an emphasis on pictorial content, where you can maintain your content in the form of pictures that people can then ‘pin’ for later usage or if it pings their interest. Using this information, you can guess the kind of clout...
29 Pinterest Demographics for Social Media Marketers [2022]
facebook, facebook marketing, instagram, linkedin, pinterest, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

29 Pinterest Demographics for Social Media Marketers [2022]

Ready for a deep-dive into Pinterest demographics? If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. Before you create your next campaign, take a look at our breakdown of Pinterest demographics to help you reach your target audience. Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have. General Pinterest audienc...
9 Tips to Get More User-Generated Content for Your Brand
Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, twitter

9 Tips to Get More User-Generated Content for Your Brand

Collecting user-generated content or UGC has become an integral part of many successful marketing campaigns.One reason is that you build a repository of helpful and engaging content to publish. More importantly, people are 10 times more inclined to trust your brand and buy from you when you publish user-generated content on your website and social media accounts. That’s because UGC, like reviews and social media posts, are created by your users and existing customers based on their experience and opinions about your brand and products. The challenge, of course, is getting your customers to create them. That’s why I’ll be sharing with you today 9 tips to get more user-generated content for your brand that you can start doing today.Ask For Feedback From Users There’s a saying: “...
How to Use Instagram Live (No Sweating or Crying)
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How to Use Instagram Live (No Sweating or Crying)

Listen up: You’re going to get on Instagram Live, and you’re going to like it. In fact, we’re going to make it so easy to go live on Instagram that you might enjoy yourself. We’ll walk you through how to go live, three tips and tricks for planning a successful livestream, and seven examples to inspire your next Instagram Live. We’ve also included how to watch others’ Live content and an FAQ as a little treat. There will be no sweating or crying. We promise. Instagram has over one billion monthly active users, all looking for easily consumable content. A 2021 survey showed video viewership reached 92% of internet users worldwide, with Live Streams taking the 4th highest place in popularity. Video content is king of the internet; we know that now. So, do yourself a favor and start p...
How to Craft Engaging Posts for Facebook, Twitter, and LinkedIn
Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

How to Craft Engaging Posts for Facebook, Twitter, and LinkedIn

No two social media posts should be the same. There’s a good reason for that – no two social media platforms are the same. While ‘connecting and sharing with people’ lies at the core of every platform, each one is unique in many ways – Twitter is for updates, Facebook is for keeping in touch with friends and family, and LinkedIn is for making contacts and maintaining one’s professional image.When you create posts for these platforms, you must keep in mind the following things that are unique to the platform:Type of audience which uses the platform The character limit for posts Best times to publish the post Ideal size for any images or videosIt’s important for you to take these nuances into consideration while crafting posts.Advantages of Customizing Posts for Different S...
21 Social Media Management Tools for Great Results in 2022
facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

21 Social Media Management Tools for Great Results in 2022

Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There are lots of apps, platforms and websites out there for properly managing multiple social accounts. This includes schedulers, reporting tools, and software that ensures you’re engaging with your followers regularly (and that no post, comment or direct message is missed) — and more. With these tools, you can gather up those kitties in no time. Let’s start right meow.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is social media management? Social media management involves prope...
Facebook Business Suite – Everything You Need to Know About in 2022
Blog, facebook, facebook marketing, How-Tos, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Facebook Business Suite – Everything You Need to Know About in 2022

Facebook has been around for over a decade, and in that time, it’s become the most popular social media platform on the planet. With over 2 billion active users, it’s no wonder why so many businesses have started using Facebook to promote their products and services. But as Facebook continues to evolve, what does that mean for business owners? In this blog post, we’ll take a look at the Facebook Business Suite in 2022 and what you can expect from using it. Whether you’re just starting out on the social media platform as an FBA Amazon seller or you’re looking to upgrade your current strategy, read on to gain insight into it! What is the Facebook Business Suite and its features? The Facebook Business Suite is a set of tools that can help businesses grow on the social media platform. ...
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What are Chatbots? How do Chatbots work? Top 10 applications

What are Chatbots?“A chatbot is a type of software that can help customers by automating conversations and interact with them through messaging platforms.”A chatbot is a software program that can hold a conversation with a human user. They essentially automate one-to-one conversations. But don’t be fooled into thinking that all they do is talk. They can do everything from turning your lights on to advising you on what investments you should be making.Also known as Artificial Conversational Entities (ACEs) or conversational agents, chatbots are quickly changing the way business is being conducted. The automation of basic, mechanical processes through conversational agents allows businesses to concentrate their valuable resources on tasks that actually matter.With chatbots evolving and gr...
Everything You Need to Know in 2022
facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

Everything You Need to Know in 2022

Instagram video content is currently available in four formats: Reels, Live, Stories, and Instagram Video. Video content has exploded on the platform in recent years, with 91% of Instagram users reporting they watch videos on a weekly basis. The varying formats of video across the platform may feel like a lot to juggle. But it’s also created new ways for marketers to tell stories and reach their audience. Which Instagram video format is right for your brand? There may be a place in your social media strategy for all of them. Or maybe you’ll decide just to focus on a couple. In this guide, we’ll teach you all about the features, specifications, and best practices for every type. Plus, we’ve rounded up tools that make using Instagram video that much easier.Bonus: Download the free...
How to Download Instagram Reels: 4 Simple Ways
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

How to Download Instagram Reels: 4 Simple Ways

Since their introduction in 2020, Reels have become one of Instagram’s most popular and engaging types of content. The platform makes posting Reels worth brands and creators’ while — Instagram’s algorithm favors video content, which means Reels are more likely to reach large audiences than static Instagram posts. If you find yourself wanting to download Instagram Reels for inspiration, future reference, or use on a different platform, you’ll notice that there’s no built-in feature that would allow you to do so. But don’t worry, there are plenty of workarounds. Keep reading to find out how to download other users’ Reels to your device.Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track yo...
What Is Instagram Shadow Banned & How To Avoid It?
Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing

What Is Instagram Shadow Banned & How To Avoid It?

When you’re trying to grow a following on Instagram, it can be frustrating when your posts aren’t showing up anywhere. Instagram users depend upon the explore page and hashtags for social growth, but sometimes your engagement might just stop responding or show your posts love. There are plenty who have claimed they’ve been limited by shadowbanned accounts, but no one at Facebook or Instagram has ever confirmed or denied if this practice exists at all. You may have noticed that something doesn’t seem right with your account, and you’re unsure what it is—feeling invisible to new followers, specifically on the hashtag results page? Chances are you’ve been shadowbanned. Don’t worry; you’re not alone! In this article, we’ll explain what shadow banning is, how to know if you’ve been shad...
How to Manage Social Media for Business in Only 18 Minutes a Day
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Manage Social Media for Business in Only 18 Minutes a Day

Many small business owners don’t have the bandwidth to manage social media accounts—let alone the budget to hire dedicated team members or a social media manager. But that doesn’t make social media management any less important. People expect to be able to connect with businesses on social platforms: Facebook, Instagram, LinkedIn, or even TikTok. Without an active presence, your company may be forgotten, lose customers to competition—or worse yet, look neglectful. Plus, you may be missing out on new customers. More than 40% of digital shoppers use social media to research new brands and products. For those who are short on time, we’ve put together an 18-minute plan. This plan takes you minute-by-minute through the social necessities, highlighting time-saving tips along the way. If...
All You Need to Know
Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

All You Need to Know

Social media has become a common touchstone for all age groups and connects people of varied interests. From Facebook to Clubhouse, it’s clear that audiences are dabbling in everything from micro-text to images to voice, but the winner of all formats seems to be video. Video content is engaging and caters to multiple audiences. It’s what makes Tik Tok and Instagram Reels so addictive. The pandemic saw a surge in live videos, and marketers quickly took that route to connect with their brand’s audiences. But are marketers forgetting another key marketing platform built primarily for videos? If you haven’t figured it out yet, we’re talking about Twitch. In Q3 of 2021 alone, Twitch saw:Saw 5.79bn hours of viewing.Garnered 41.5 million users in The United StatesHave 22% of revenue sh...
How to Change Your YouTube Channel Name (and 44 Name Ideas)
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Change Your YouTube Channel Name (and 44 Name Ideas)

Choosing a name for your YouTube channel is a lot like picking a band name. It can be difficult to land on a decision, and when you’re just starting out you might not think it matters too much. But the last thing you want is to get famous and be stuck with the name you picked. Just ask Hoobastank. Fortunately, as of last year, it’s now possible to change your YouTube channel name and profile picture. The company rolled out a new feature that will allow you to update your account’s aesthetics without needing to change the name and photo on your associated Google account. Read on to learn how to change your YouTube channel name. While you’re here, we’ve also compiled some creative channel name ideas to get you started on your YouTube marketing plan.Bonus: Download a free pack of 3...
Everything You Need to Know About Cross-posting on Social Media
Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

Everything You Need to Know About Cross-posting on Social Media

When social media marketing first came about, brands were apprehensive about making the switch from traditional marketing. However, years later, social media has proven time and time again that it is here to stay. Social media is one of marketing’s greatest evolutions. But what does that mean for brands? A lot of creative thinking, a solid social media strategy, and a lot of posting. Now, if you think this only increases your marketing team’s workload. We’re here to shut that thought down. Yep, you read that right. We’re here to tell you about our savior: Cross-posting *cue a harmonious choir singing Hallelujah*. Cross-posting is one of the smartest tricks that the best social media marketers use to keep their social media interesting, consistent, and up to date. Read on to find ou...
What Is Substack and How Does it Work?
facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

What Is Substack and How Does it Work?

The social media sphere is chock full of jargon and buzzwords, so much so that it can be hard to keep track of them all. It’s enough to keep track of Wordle, NFTs and the metaverse, but what is a Substack? Resisting the urge to make a joke about a pile of sandwiches, we’ll tell you that Substack is a major game-changer in the world of online publishing. In fact, it’s the biggest disruption to journalism, personal writing and thought leadership since the blog boom of the 2000s. And it might just be the missing piece in your social media marketing plan. Read on to learn everything you need to know about Substack, and whether or not it’s the right choice for your brand.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. ...
How to Plan a Winning Cross-Platform Campaign: Tips and Examples
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Plan a Winning Cross-Platform Campaign: Tips and Examples

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? You’ve come to the right place!Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is a cross-platform campaign? Cross-platform campaigns are social media campaigns run across multiple platforms. They meet your audience where they’re at with messaging tailored to each platform that generates aware...
How to Run a Social Media Audit in 7 Simple Steps (+ Free Template)
Agency, Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

How to Run a Social Media Audit in 7 Simple Steps (+ Free Template)

Audit. Improve. Execute. Repeat. If social media marketing is a crucial element of your marketing strategy (which it should be), then you must know the ropes to run a social media audit – again and again. However, most businesses don’t bother putting time and money into running a social audit. As a result, they end up drowning surplus money, time, and workforce in the longer run. Just so you don’t blindly run your social accounts with half-baked strategies, we have come with a step-by-step guide to run a successful social media audit. As an agency, you will anyway start off with clients by auditing their social media channels, and if you are a business, then a social media audit is necessary to update your strategies. Wait! We have also created a social media audit template for you...
Advertising, Amplify, Impact Updates, and More
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Advertising, Amplify, Impact Updates, and More

We’re excited to bring you new exciting features in the first quarter of 2022. As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. Read on to find out what’s coming soon to your Hootsuite experience—we hope you’re as excited as we are! Before we get into it, here’s a quick recap our strategic focus for 2022:One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools you need to be successful. Personalized guidance: We’re aiming to personalize your Hootsuite experience by including additional context on how to best use the platform’s functions. Social network depth: We’re working hard to provi...
The Beginners Guide to Target Market Vs Target Audience
Blog, facebook, facebook marketing, instagram, marketing strategies, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

The Beginners Guide to Target Market Vs Target Audience

The marketing world is full of buzzwords. While certain terms are exactly what they sound like, such as pay-per-click marketing, others can be vague. Yes, you know it. Those words where finding out the exact intent gets brain-racking. Target audience and target market are two such terms that are often used interchangeably. But how many people actually know the difference between the two? Understanding the differences between each will be essential in creating an effective marketing campaign that resonates with a section of your core consumer group. Without further ado, let’s jump onto the beginner’s guide to target markets and target audiences.What is a Target Market? We could sum up the difference between target markets and audiences in a sentence or two, but that wouldn’t give ...
20 Instagram Post Ideas to Boost Engagement
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

20 Instagram Post Ideas to Boost Engagement

Instagram is still one of the hottest spots online to connect with customers — if you’ve got good Instagram post ideas. Even Gen Z still thinks Instagram is cool. Research shows that most prefer it to other platforms — and that includes TikTok. 90% of Instagram users say they follow at least one business, which means brands have a chance to connect to strengthen relationships with current customers and pique the interest of potential ones. Since adult Instagram users are on the platform for nearly 30 minutes per day, you’ll want to drum up some creative Instagram posts to capture the attention of your followers. To help, we’ve created a list of 20 Instagram post ideas for business. You’ll want to bookmark this page for when you’re trying to ignite the creative spark.Bonus: Downl...
6 Brilliant Case Study Examples for Small Businesses
Blog, facebook, facebook marketing, instagram, Small Business, Social Marketing Strategies, social media, social media marketing, twitter

6 Brilliant Case Study Examples for Small Businesses

Every business starts small. The success of a business lies in its strategy to overcome any challenge during its journey. If you are trying to take your business to new heights, start identifying challenges and create solutions. The best way is to learn from sundry success stories. There are several case studies of different businesses that can teach you which strategy to take for selling your product and attracting the target audience. In this article, we will discuss some of the top case study examples that can assist in upscaling small businesses. Let’s begin.Challenges Faced by Small Businesses As far as businesses go, there are always hurdles that need to be defeated. Starting a business is itself a big achievement for entrepreneurs, but the main challenge is maintaining one...
TikTok Gains 8 New Users Every Second (And Other Mind-Blowing Stats)
facebook, facebook marketing, instagram, linkedin, News, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

TikTok Gains 8 New Users Every Second (And Other Mind-Blowing Stats)

If you expected digital to return to “business as usual” in 2022, you may want to reset those expectations. Our new Digital 2022 Global Overview Report—published in partnership with Hootsuite and We Are Social—reveals that most of the connected world continues to grow faster than it did before the pandemic. Social network user numbers. Time spent on those platforms. Social ad spend. They’re all growing. Read on for the juicy details. Download the complete Digital 2022 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience.Top 10 takeaways This video offers a handy summary of this year’s essential headlines and trends.Social media users grew 10% in last year Meanwhile, social me...
Meta Releases New Insights into its Evolving Efforts to Detect Coordinated Manipulation Programs
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Meta Releases New Insights into its Evolving Efforts to Detect Coordinated Manipulation Programs

Meta has shared some new insights into its ongoing efforts to combat coordinated misinformation networks operating across its platforms, which became a major focus for the company following the 2016 US Election, and the revelations that Russian-backed teams had sought to sway the opinions of American voters. As explained by Meta: “Since 2017, we’ve reported on over 150 influence operations with details on each network takedown so that people know about the threats we see - whether they come from nation states, commercial firms or unattributed groups. Information sharing enabled our teams, investigative journalists, government officials and industry peers to better understand and expose internet-wide security risks, including ahead of critical elections.”Meta publishes a monthly roun...
How to Manage Multiple Social Media Accounts (and Stay Calm)
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

How to Manage Multiple Social Media Accounts (and Stay Calm)

If you’ve ever wondered how to reduce work stress when you manage multiple social media accounts for clients — or for your own business — you’re in the right place. In this post, we’ll walk you through the easiest ways to manage, monitor, and collaborate on all the (many) social accounts you use every day.Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.The benefits of having multiple social media accounts As you’ll see later in this post, most people have more than one social media account. Why? For the average user, each network serves a different purpose. For example, reading news stories is the third-most common reason for using social media.Hootsuite and We Are Social, The Global State of Di...
8 Social Media Content Marketing Strategy Examples to Avoid
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8 Social Media Content Marketing Strategy Examples to Avoid

Sure, you’ve established your brand on social media. But are you satisfied? Or is it something that you need to relook? Something that’s missing? According to Statista, there are over 3.6 billion active social media users worldwide, and that number is expected to reach 4.41 billion by 2025. Therefore, mere social media presence to get the word out about your brand is not enough. What you need is a strong content marketing strategy. Otherwise, you would end up wondering why your content is going unnoticed. And, you don’t want that. So in this article, we shall discuss a few social media content marketing strategy examples along with some common mistakes to avoid. But before that let’s first understand why do you need a content strategy for social media. Why is a Social Media Content...
A Simple Guide to Set You Up For Success
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A Simple Guide to Set You Up For Success

Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone. Plus, Pinterest has one of the lowest CPCs in social media advertising. Sounds amazing, right? Buckle up as we dive into everything you need to know about Pinterest ads, from ad formats and specs to creative ad examples to inspire you.Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.What...
Longer-Form Video Is an Opportunity for Marketers : Social Media Examiner
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Longer-Form Video Is an Opportunity for Marketers : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
The Complete Guide to Creating an Instagram Sales Funnel From Scratch (With Step By Step Instructions and Examples)
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The Complete Guide to Creating an Instagram Sales Funnel From Scratch (With Step By Step Instructions and Examples)

We all know the power of Instagram marketing. It’s a fun and interactive way to generate leads, increase sales, and generate buzz for your business. However, many people don’t know that there’s a new way to create Instagram sales funnels entirely inside of your Instagram page!Facebook quietly rolled out the Instagram Automation in the middle of 2021, but there are only a handful of 100% approved tools (shameless plug for ourselves). The reason for allowing Instagram Automation in the first place is to continue to create new features and tools to make Instagram a better shopping platform, for businesses, brands, entrepreneurs, and creators, just like you!GET NEW INSTAGRAM TOOLS FROM MOBILEMONKEYGrow Instagram followers and engagement with new tools for influenc...
#422: Lessons Learned From Social Media Bullies
Business Mindset, instagram, internet trolls, Online Business, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing

#422: Lessons Learned From Social Media Bullies

When Mean People Tweet (And Why They Never Win) Playground bullies grow up, my friends. And thankfully, most of them mature and leave any critical or mean ways behind. But unfortunately, some of them simply trade the monkey bars for the comments section of Instagram. In this episode, I’m talking about the social media bullying […] The post #422: Lessons Learned From Social Media Bullies appeared first on Amy Porterfield | Online Marketing Expert.
Instagram’s Chief Outlines the Key Areas of Focus for the App in 2022
instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Instagram’s Chief Outlines the Key Areas of Focus for the App in 2022

Throughout 2021, we saw Instagram copy virtually everything that TikTok has to offer, and according to Instagram chief Adam Mosseri, you can expect even more of the same in 2022, as the platform looks to focus on its key areas of growth - and in particular, consolidating its video formats to maximize engagement.In the above video post, in which Mosseri sums up the past year, he also says that Instagram will be focused on two key themes in 2022 – ‘Video and Control’ On the video front, Mosseri says that – you guessed it – Reels will remain the key focus: “We’re going to double-down on our focus on video and consolidate all of our video formats around Reels”The rise and rise of TikTok has consequently increased the pressure on Instagram, which was once the leading platform for young...
What It Is, Why You Should Care and How to Do It Right
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

What It Is, Why You Should Care and How to Do It Right

Conversational AI can be a major asset to your social media presence. These days, 64% of people say they’d rather message a business than call it. If you’re active on social media and talk to customers on your social channels, that statistic applies to you too. Every month over 1 billion messages are exchanged between people and businesses on Facebook Messenger alone. With all those inquiries and only so many people to tend to them, a chatbot or virtual assistant can be a lifesaver. Conversational AI technology can increase your team’s efficiency and allow more customers to receive the help they need faster. Keep reading to find out how your business can benefit from using a conversational AI tool for social customer service and social commerce.Bonus: Get a free, easy-to-use Cus...
A Guide to Cross-Posting on Social Media (Without Looking Spammy)
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

A Guide to Cross-Posting on Social Media (Without Looking Spammy)

Newsflash! Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is cross-posting? Cross-posting is the process of posting similar content across multiple social media channels. Social media managers use the tactic to help save time and resources. No more crafting a unique social media update for each...
100+ Surprising Video Marketing Statistics You Should Know in 2022
Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, Social Marketing Strategies, social media, social media marketing, youtube

100+ Surprising Video Marketing Statistics You Should Know in 2022

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Here we go! Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2022. 2. Video marketing is the fastest-growing type of marketing in digital advertising. 3. In 2022, video c...
9 Social Media Goals to Help Keep Your Strategy on Track
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

9 Social Media Goals to Help Keep Your Strategy on Track

Most businesses have come around to the idea that social media marketing can have immense value for their brand. Unfortunately, businesses aren’t always sure what that value is. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing. But all is not lost. With this guide to setting social media goals, you’ll be able to figure out what your company needs — even when your company isn’t sure what it needs.Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.What are social media goals? A social media goal is a statement about what you want to achieve with your marketing activity...
5 Instagram Ad Techniques That Convert : Social Media Examiner
Expert Interviews, How To, instagram, Instagram Ads, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

5 Instagram Ad Techniques That Convert : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
The Complete Guide for Marketers
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The Complete Guide for Marketers

Before you finish reading the words Twitter analytics and doze off, stay with me, this is important for your business. The secret to unlocking your social media growth potential is in your Twitter analytics. Seriously. Keep reading to find out what your audience wants, identify your best-performing Tweets and unlock the key insights that will help you refine your social media marketing strategy. In this complete guide to Twitter analytics, you’ll learn:The most important Twitter metrics to track Why you should track them 5 tools that will save time and speed up growth And, how the heck to even use Twitter AnalyticsBonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.What are Twitter analytics? Twitter A...
Social Media Marketing Trends for 2022: Predictions From the Pros : Social Media Examiner
Expert Interviews, facebook, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, tiktok, twitter, View Points, youtube

Social Media Marketing Trends for 2022: Predictions From the Pros : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
What is Social Listening, Why it Matters, and 10 Tools to Make it Easier
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

If you don’t have a social listening strategy in place, you’re missing out on some of the most valuable data available to help build your business. In fact, nearly two-thirds of marketers agree that social listening has increased in value in the last year. Social media listening tools allow you to build a solid understanding of exactly how customers and potential customers think about you by analyzing what they say on social channels. You can also learn what they think about the competition. This is incredible market research readily available in real-time—as long as you know how to access it.Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. No tricks or boring tips—just simple, easy-to-follow instructions that really w...
How to Get More Exposure on Instagram : Social Media Examiner
How To, instagram, Social Marketing Strategies, social media, social media marketing

How to Get More Exposure on Instagram : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
How to Write a Client-winning Social Media Proposal + [FREE Template]
Blog, facebook, facebook marketing, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing

How to Write a Client-winning Social Media Proposal + [FREE Template]

Perfect, you have got your client’s attention and moved them to the consideration stage in your sales funnel. At this stage, you need something that makes you shine brighter than the competition around. Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “Social media proposal”. Whether you are a freelancer or work at a social media management agency, it’s essential to create a social media proposal to convert new prospects into clients. However, the task is a bit tricky. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch. Want a more simple route? Feel free to use our fully customizable social media t...
How to Use TikTok for Business: A Step-by-Step Guide
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

How to Use TikTok for Business: A Step-by-Step Guide

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. And with the launch of TikTok Shopping, the commercial potential here only continues to grow. Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams, or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. It can feel overwhelming, though, especially if you’re new to the platfo...
How Many Instagram Hashtags Should You REALLY Use?
Experiments, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

How Many Instagram Hashtags Should You REALLY Use?

One of the most important steps in building trust in a relationship is consistency. …someone should probably mention that to Instagram. The folks over at Instagram’s HQ have been shaking things up as of late. The corporate-backed Instagram Creators account recently recommended that it’s best practice to only use 3 to 5 hashtags per post.Source: @creators Let me repeat that: Three! To! Five! While this seems like an innocuous hot tip, it’s a perplexing thing to hear directly from a platform that allows you to use up to 30 hashtags in each post. This revelation from someone we trusted just begs so many questions: Was this a test? Are you tricking us? If 3 to 5 is the amount you actually want us to use… why give us the freedom to use 30 tags in the first place? But though the g...
How to Research Your Competitor’s Ads on 4 Social Platforms : Social Media Examiner
facebook, Facebook Ads, How To, instagram, Instagram Ads, linkedin, LinkedIn Ads, Social Marketing Strategies, social media, social media marketing, twitter, Twitter Ads

How to Research Your Competitor’s Ads on 4 Social Platforms : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
A Step by Step Guide
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

A Step by Step Guide

Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind. These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward when you apply for that blue verification badge.Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.What is Facebook verification? Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. A blue checkmark badge appears next to a verified account’s name:Source: @newyorker on Facebook Verifying social media accounts began with Twitter in 2009 as a way to mark genuine accounts of public figures...
21+ Awesome Landing Page Examples You’d Want to Steal
Blog, content marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

21+ Awesome Landing Page Examples You’d Want to Steal

Most businesses create multiple landing pages for their campaigns as they work better with conversion when compared to homepages. Reports suggest that brands only have around 7 seconds to make a lasting impression on their audience. Wow! This means that for your landing pages to convert, they must attract viewers quickly. If you’re looking for some inspiration to create or enhance your brand’s landing pages, you’ve come to the right place. We’ve compiled 21+ awesome landing page examples just for you. That’s not all. We’ll also share some tips so you can optimize your landing pages. But, before that. Let’s look at the definition and benefits of a landing page. What is a Landing Page? Landing pages are web pages where you have the opportunity to collect the viewer’s contact info...
How to Create a Social Media Strategy in 9 Steps (Free Template)
facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Create a Social Media Strategy in 9 Steps (Free Template)

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own.Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.What is social media marketing? Social media marketing is the practice of using social media channels to sell or promote a brand, product or ...
What TikTok Shopping Means for the Growing Social Commerce
Blog, facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

What TikTok Shopping Means for the Growing Social Commerce

The growth of TikTok has been phenomenal. What started as an oddball social platform to showcase dancing and dubbing talent is now blooming as a powerpack platform to influence sales. There are tons of TikTok marketing case studies that prove the power of TikTok in driving shopping trends and inspiring sales through creators and content. So, TikTok decided to up the ante by introducing the TikTok Shopping feature that provides a streamlined in-app product selling experience to eCommerce businesses. This move enabled TikTok to join the social commerce parade alongside Facebook, Pinterest, and Instagram shopping. In this blog, we will shed light on the importance of what TikTok shopping means for social commerce and how you can optimize your TikTok online shopping experience. Let’s ...
72 Free Instagram Story Templates (And How to Use Them)
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

72 Free Instagram Story Templates (And How to Use Them)

Want your brand’s Instagram Stories to look clean, polished and consistently stylish? Instagram Stories templates are the way to go. The truth is, most of your favorite brands probably already use them. But really, it’s no surprise they want to make their Stories look good: half a billion users interact with Instagram Stories daily, and 58% of people say their interest in a brand or product increased after seeing it in Stories. If you’re not using this Insta feature to put your best foot forward, you’re going to miss out. In this post, we’ll show you how to use Instagram Stories templates to wow your audience and showcase your best content. We’ve also included a designer pack of 72 customizable templates that will boost the look of your Stories right away.Download your free pack...
10+ Examples of Awesome Integrated Marketing Campaigns
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10+ Examples of Awesome Integrated Marketing Campaigns

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. And it was an instant hit. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. What more could a marketing enthusiast ask for? ...
The Basics of NFTs [Infographic]
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

The Basics of NFTs [Infographic]

If you use social media, basically at all, you would have definitely noted the rising interest in NFTs, or ‘non-fungible tokens’, as a vehicle for buying and selling digital artworks. Aligned with the broader push on cryptocurrency, NFTs have become the latest tech trend, with people paying thousands, even millions, to own exclusive pieces of digital art, which many are then putting on display on their social profiles. It’s become a form of in-crowd credibility, even prestige, in some respects. But for those on the outside looking in, it can be difficult to wrap your head around how NFTs actually work, and how they apply to the broader digital connection space.As a basic definition, ‘non-fungible’ means unique, a token that can’t be interchanged for something else. There is only one...
Want to Buy TikTok Followers? Here’s What Happens When You Do
Experiments, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Want to Buy TikTok Followers? Here’s What Happens When You Do

Thinking about buying TikTok followers? I get it. In this instant-gratification world, of course it’s tempting to buy the metrics you want. If we as a society have developed the technology to order a pizza with an emoji on Twitter, why shouldn’t I be able to become TikTok famous with the click of a button? Organic growth just takes so much time and you want a nice juicy follower list nowwwww! Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.TikTok has been downloaded more than two billion times, and has 100 million active users in the U.S. This is the place to see and be seen, but it’s increasingly challenging to stand ...
How to Get Followers on TikTok for Free: 11 Top Tips
facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Get Followers on TikTok for Free: 11 Top Tips

Want to know the secret to getting a lot of followers on TikTok? We don’t blame you! With 689 million global active users as of January 2021, everyone and their grandmothers are on TikTok. Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. So, how do you make yourself “findable”? And better yet, “followable”? Spoiler alert: it’s not so straightforward. If it were, we’d all have gone viral by now. And don’t be fooled by apps that let you buy bots and fake followers. This will only feed your ego and do nothing for your brand awareness. The following tips will show you how to get more followers on TikTok the honest way. Bonus: Download the free...
18 iPhone Photography Tips You Need to Know
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

18 iPhone Photography Tips You Need to Know

Even though we’re all carrying around phones with professional-quality cameras these days, not all of us know how to take professional-quality photos. Learning how to take professional photos with your iPhone is good for more than just expressing yourself better. Great photos can help you get noticed on social media — both humans and social media algorithms appreciate interesting visual content. Use these 18 iPhone photography tricks to elevate your game.Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.iPhone photography: Composition tips Composition refers to how the visual elements are arranged in your photo. One step towards taking professional iPhone photos is learning a few tips to improve your c...
How Social Media Marketers successfully Run Livestream Stores
Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How Social Media Marketers successfully Run Livestream Stores

Social Media has come a long way since the days of teaching ourselves basic HTML and editing a top friends list on a MySpace page. Despite the controversial recent changes many platforms are turning social into more of an e-commerce platform—ahem, Instagram—the change is starting to be accepted, utilized, and social media marketers are beginning to make the most of it. In this article, we’ll explore ways to successfully run Livestream stores to increase sales for your business while building trust and engagement with your social following. What is a Livestream store? A Livestream store is a place where someone can buy a product directly from a live video. It means they never have to leave the video to purchase, and they can ask questions or place requests to the presenter of the...
How to Add a Link to Instagram Stories (RIP Swipe Up Link)
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

How to Add a Link to Instagram Stories (RIP Swipe Up Link)

Want to add a link to your Instagram Story? We have good news and bad news. (And then more good news!) The good news is that even though Instagram has retired its swipe-up feature, you can still add links to Stories using Instagram link stickers. The bad news is that, so far, you still need 10,000 subscribers or a verified account to get access to link stickers. Which leads us to the OTHER good news: we have a simple hack to add a link even if you don’t have access to link stickers, yet! Read on for all the steps.Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.Wait, what was the Instagram swipe up feature? The Instagram swipe up feature helped brands and influencers reach their audi...
How YouTube is Supporting Black Creators and Artists
artists, Black artists, Black creators, brands, diversity, facebook, facebook marketing, instagram, Marketing, Music, partnersships, Social Marketing Strategies, social media, social media marketing, youtube

How YouTube is Supporting Black Creators and Artists

January 12th, 2021 Marketing Erica Perry Last summer admist the Black Lives Matter Movement and protests in support of George Floyd, YouTube announced the launch of a multi-year $100 million fund dedicated to amplifying and developing the voices of Black creators and artists and their stories. More specifically, the fund h...
How to Make Money as a Freelance Social Media Manager
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Make Money as a Freelance Social Media Manager

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. If you already have some experience under your belt, it’s quick and easy to get started as a freelancer. (Keep reading to find out how to get started in just four steps.) Whether you’re an established social media manager interested in becoming a freelancer, or a business looking to hire one, we’ve outlined the rates, best practices, and key requirements of the role below.Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.  Download them now.What is a freelance social media manager? A freelance social media manager is a social me...
Increase Your TikTok Followers With These Simple Tips
Blog, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

Increase Your TikTok Followers With These Simple Tips

Out of the 1.1 billion active users in almost 150 countries, the US TikTok users spend more than 850 minutes monthly on the app. This means 9 out of 10 TikTok users use the app multiple times of the day. This all seems fantastic, but the real question for people starting out on TikTok is: How can you get your content to catch your audience’s attention? Whether it’s marketing for beginners or for brands, the creative ways to gain more TikTok followers are endless. From leveling up your posting schedule to leveraging on the out-of-the-box content creation, you can successfully build your TikTok community and keep your audience engaged with your content consistently. Why is TikTok so popular? TikTok is a level playing field for marketers when it comes to engagement and reach. Getti...
Announcing Our First Wave of Speakers for #SMWNYC 2021
Conference, facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Announcing Our First Wave of Speakers for #SMWNYC 2021

January 26th, 2021 Conference SMW Staff We are thrilled to announce the first round of leaders who will bring our 2021 theme, “Reinvention,” to life this May (4-7). Throughout their sessions, you’ll gain actionable insights into the different ways we can use this year to come together as an industry and reinvent the syste...
Snapchat Outlines its Approach to Misinformation and How it’s Seeing Success in Combating its Spread
facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, twitter

Snapchat Outlines its Approach to Misinformation and How it’s Seeing Success in Combating its Spread

Snapchat has published a new overview of its ongoing efforts to combat the spread of misinformation in its app, which also provides some valuable insights into the variance between Snap and other platforms, and why it requires a unique, dedicated approach. While Facebook and Twitter work to contain false information, particularly around vaccine side effects amid the COVID-19 pandemic, Snapchat has largely remained out of the discussion around the same, with its alternative approach to social potentially outlining a framework to better manage news distribution in this respect.Essentially, Snapchat says that it's ultimately seeing success with its approach to misinformation and safety due to the app's design, which is focused on maintaining close connections, as opposed to broadcastin...
How to Determine Influencer Rates in 2021
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

How to Determine Influencer Rates in 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8 billion global industry. But what cut of that is your average, non-Kylie Jenner influencer getting per post? Creating branded content involves time, labour, skill, and production costs. And those things aren’t paid for with products and freebies. And paying the right price pays off. But what is the right price? Read on to find the best formula for calculating rates, the ballpark cost of different types of posts, and other factors that might affect influencer pricin...
12 Social Media Metrics You Should Be Tracking
Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

12 Social Media Metrics You Should Be Tracking

If you’re using social media for sales enablement and to promote your business, you have several metrics you need to track whether you’re a large, medium, or small business.  Otherwise, you aren’t getting the best out of your social media presence. You might not even be getting your money’s worth. These days, social media is complicated, and you might not know which metrics you should track and which ones to ignore.  Here’s a list of the most important social media metrics to watch.  What are Social Media Metrics? In short, social media metrics means using data to determine the impact of your social media marketing efforts on your revenue stream. Without them, you won’t have any idea if your work is driving business or not.  Why are Social Media Metrics Important? Social media’s gr...
Why Your Business Must Pay Attention to Instagram Automation Right Now | by Angela Allan | Jul, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram, instagram chatbot, instagram-automation, instagram-marketing, marketing-automation, robot chat

Why Your Business Must Pay Attention to Instagram Automation Right Now | by Angela Allan | Jul, 2021

You’ve probably experienced this before…You open Instagram, and you get that little red notification in the corner.There’s a new message!Could it be someone asking about a product in your online store?Is there a question about colours or sizing?Or maybe they want to know your opening hours…You feel that rush of potentially landing a new sale.So you search through your IG inboxes and find a message from someone named Vivivantsplolenta…Ugh. Another spam message from a bot.Now, this is what has given Instagram Automation, or chatbots, a bad name.Along with this…Click here to watch this video — Medium won’t let me embed it!These spammy message are likely from a bot account, which is spewing out thousands of messages to accounts directing them to another account, to effectively, “buy their s...
How TikTok is Supporting Creators and Fostering New Talent
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How TikTok is Supporting Creators and Fostering New Talent

January 26th, 2021 Marketing Erica Perry With TikTok expected to reach 1.2 billion active users this year, the app is wasting no time executing efforts to foster new talent and double down on its efforts to help its community of creators thrive. This includes helping talent find innovative ways to connect with their audien...
The Complete Guide to Using Instagram Stories for Business in 2021
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Complete Guide to Using Instagram Stories for Business in 2021

More than 500 million people use Instagram Stories every day. And those Instagram users have a keen eye for new products and trends. 58% say they’ve become more interested in a product or brand after seeing it in Stories. And half say they’ve actually visited a website to buy a product or service after seeing it in Stories. So perhaps it’s no surprise that 4 million businesses advertise on Stories every month. In this post, you’ll learn everything you need to know about how to use Instagram Stories for business.Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.How to use Instagram Stories Instagram Stories are vertical, full-screen photos and videos that disappear after 24 hours. They...
How Pinterest is Expanding its Product Promotion and AR Capabilities
facebook, facebook marketing, instagram, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing

How Pinterest is Expanding its Product Promotion and AR Capabilities

January 26th, 2021 Marketing Erica Perry In its recent State of Mobile report, App Annie found that global downloads of Instagram and Pinterest worldwide grew 50 percent and 20 percent YoY, respectively. With the acceleration of e-commerce poised to continue, platforms are doubling their efforts in the space with good rea...
Improving Instagram Engagement to Build Community and Conversions : Social Media Examiner
Expert Interviews, facebook, facebook marketing, How To, instagram, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Improving Instagram Engagement to Build Community and Conversions : Social Media Examiner

Improving Instagram Engagement to Build Community and Conversions : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][ti...
What Is The Best Time To Post On TikTok In 2021?
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What Is The Best Time To Post On TikTok In 2021?

TikTok can no longer be called a new kid on the block. It came, conquered, surpassed the expectation of every naysayer, and became a household name.With 850 million active users worldwide, most brands are vying to make their TikTok marketing effort a success. If you are also looking to boost your reach and engagement on TikTok, you ought to know the best time to post on TikTok. Posting at the best times ensures that your creative videos get seen by as many people as possible. However, finding when is the best time to post on TikTok can be a tricky quest. Therefore, in this article, we will discuss the tips to find the best time to post on TikTok for your brand. Let’s dive in!Why does the best time to post on TikTok matter? If you have been using TikTok for a while, you would kn...
How to Grow Your Email List with Instagram
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How to Grow Your Email List with Instagram

By Kelly Forst July 6, 2021 Discover the value of Instagram for your business, not just as a social media marketing tool, but a platform for growing your email list. As a small business owner, you already understand the importance of optimizing your marketing budget. And while there’s no denying that Instagram and other social media sites can be excellent platforms for marketing your small business, what many business owners don’t realize is that they can actually use these tools to grow their email lists as well.So, what are some of the advantages of Instagram as a marketing tool and how can you harness its power to grow your email list? We’ve got you covered with some marketing tips and tricks geared specifically towards small business owners like you....
TikTok Holds its Lead as the Most Downloaded App Once Again in June
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TikTok Holds its Lead as the Most Downloaded App Once Again in June

Despite ongoing content concerns, data safety issues, and other controversies of varying degree, TikTok was once again the most downloaded non-gaming app in June 2021, according to the latest data from Sensor Tower.That means that TikTok has held onto the top spot for basically all of the past 18 months, with the only two exceptions being November last year, when WhatsApp briefly re-took the top spot, and January this year, when Telegram saw a sudden download surge (as a result of WhatsApp's controversial data privacy update). As per Sensor Tower:"TikTok was the most downloaded non-gaming app worldwide for June 2021 with more than 65 million installs. The countries with the largest number of installs were from Douyin in China at 13%, followed by Indonesia at 12%." So Sensor Tower ...
The Complete Guide for Business
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The Complete Guide for Business

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email. But text messaging apps aren’t just support tools. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. In this guide, we cover how to use Facebook Messenger for all your business needs. Plus, we include tips and best practices for your next Facebook Messenger marketing campaign.Bonus: Download a free guide that t...
Exciting News! New Automation Features are Coming to Instagram | by Kelly Mirabella | Jun, 2021
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Exciting News! New Automation Features are Coming to Instagram | by Kelly Mirabella | Jun, 2021

The moment we’ve all been waiting for has finally arrived!Facebook recently announced the release of new automation features for Instagram.Then that means one thing: you can continue to engage with your audiences on Instagram — 24 hours a day, 7 days a week — all year long!If you’re interested in knowing the details, read on. And get ready because this new suite of features can impact brands, such as yours, in so many ways.Now, let’s take a closer look at the 9 biggest automation features coming to Instagram real soon:1) Visual Flow BuilderIf you’re looking to build bot sequences, then you’re in luck! Instagram will be rolling out a visual flow builder of its own, so you can easily create chatbot sequences without having to code!Visual flow builders are game-changers because they can he...
101 Ways to Get More Followers on Twitter
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101 Ways to Get More Followers on Twitter

Twitter is a powerful social media platform for business. As per social media statistics 2021, 75% of B2B marketers use Twitter to drive engagement, grow their business, and build fruitful connections with their targeted audience.Between short attention spans and harsh competition, the road ahead is a bit difficult!However, it is still possible to create an engaging Twitter account that attracts authentic and loyal followers.Here are 101 practical and tested ways to increase followers on Twitter. Be ready to relish the best piece of the cake!Tweet Frequency 1Ensure to tweet often because it offers a short span of relevancy to your followers to get engaged. However, the question is, “what should be the time gap between two tweets?Well, there is no exact time interval available, but y...
A Quick and Simple Guide for Every Network
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A Quick and Simple Guide for Every Network

Whichever social media platforms your brand uses as part of its social media strategy, knowing how to use hashtags will help boost your brand’s social media reach and engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them. You’ll also learn:how to find hashtags that will work best for your brand why using only popular hashtags isn’t the right approach essential tips for using hashtags on every social media platform out thereLet’s get started.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.What is a ha...
Instagram DM Automation: How to Automate Your Messages : Social Media Examiner
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Instagram DM Automation: How to Automate Your Messages : Social Media Examiner

Instagram DM Automation: How to Automate Your Messages : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want Thes...
The Complete Social Media Video Sizes Cheat Sheet
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The Complete Social Media Video Sizes Cheat Sheet

Marketing is all about capturing your audience’s attention and boosting engagement. And the kind of content you use matters a lot in determining your engagement levels. (more…)
3 Trends Disrupting Mobile in 2021
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3 Trends Disrupting Mobile in 2021

February 9th, 2021 Marketing Erica Perry The world changed drastically in 2020 and several of these shifts are here to stay including the uptick in mobile usage. With people staying home, mobile devices became the cement, the go-to tool for managing our day-to-day lives. Transforming nearly every vertical in the industry i...
How to Create Beautiful Instagram Carousel Posts (Free Templates)
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How to Create Beautiful Instagram Carousel Posts (Free Templates)

Instagram carousel posts are one of the most engaging formats on social media right now. Hootsuite’s own social media team finds that, on average, their carousel posts get 1.4x more reach and 3.1x more engagement than regular posts on Instagram.The temptation to swipe left, it seems, is hard to resist—especially when there’s a persuasive cover slide. Give your followers the chance to stop doomscrolling and start swoonscrolling with thumb-stopping carousel posts.Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifully designed content for your feed now.What is an Instagram carousel post? An Instagram carousel is a post with multiple photos or videos that can be viewed by swiping or clicking left. Up to 10 images or videos can be added and...
Instagram Archive Posts: Marketing Strategy : Social Media Examiner
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Instagram Archive Posts: Marketing Strategy : Social Media Examiner

Instagram Archive Posts: Marketing Strategy : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These Secrets"] ...
6 Tips to Optimize your Facebook and Instagram Live Videos
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6 Tips to Optimize your Facebook and Instagram Live Videos

When we look back at 2018, we’ll always remember it as the year where social live video had its definitive takeoff. With 38% of marketers using it as of today and with constant improvements on its features, live video has become a force in modern marketing. (more…)
How To Drive Traffic From TikTok In 2021
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How To Drive Traffic From TikTok In 2021

The importance of social media is increasing significantly. Brand storytelling is evolving, influencers experience a sharp rise into fame, and social media campaigns are becoming the main traffic source of many companies. In this piece, we’ll talk about a specific and very platform, TikTok, and walk through the various ways for how to drive traffic from it. Let’s get to it. Driving Organic Traffic Image source: https://www.marketingcharts.com/digital/social-media-108342 Organic traffic is the best, free way to drive traffic from TikTok. Haf (50%) of the users are under the age of 34. What is also interesting is that around 50% of the users are in the $75k+ household income bracket. Complete your Bio On TikTok, clicks can come only from the links shared in your bio. That is, ...
The Complete List of Social Media Holidays (2021 Edition)
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The Complete List of Social Media Holidays (2021 Edition)

Organic reach is pretty hard to find for brands in 2021, with the rare exception of social media holidays. When coupled with the right hashtag, these holidays provide businesses with an occasion to reach a like-minded crowd. Who makes social media holidays up? Some days are the byproducts of marketing campaigns. Some were declared by official organizations such as the United Nations. Others seem to have been manifested by the sheer absurdity of the Internet. Some days have multiple holidays, such as May 7, which happens to be National Beer Day in the United States and World Health Day. Some days are about serious issues, other days are National Just Because Day (August 27). Some are strictly social media holidays, while many are holidays off social media, too. Not every social med...
Twitter is Working on New Folders Within Bookmarks to Categorize Your Saved Tweets
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Twitter is Working on New Folders Within Bookmarks to Categorize Your Saved Tweets

This will be welcome news for those who regularly save a bunch of tweets.  According to a new finding posted by reverse engineering expert Jane Manchun Wong, Twitter is working on a new folders option within the Bookmarks tab, which would enable users to save tweets into a range of defined categories - or 'Collections', as Twitter is currently calling them.As you can see here, the new process would enable you to create category folders within your Bookmarks tab. You would then be able to choose which folder/collection you want to save a tweet to when you go to bookmark it in-stream (last screenshot above).That could provide a handy way to keep tabs on various tweets of interest - while it could also point to the platform's gradually evolving eCommerce tools, with the folders provi...
20 of the Best Instagram Apps for Brands
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20 of the Best Instagram Apps for Brands

If you’re already using Instagram for business, you’re probably aware of the countless benefits of using this social media platform as a marketing tool. Yes, Instagram itself provides marketers tons of useful functionality. But sometimes you need a little extra help to take things to the next level. That’s where Instagram apps come in. Here, we’ve compiled the best Instagram apps for:Photo editing. These are apps that help you edit, resize and add filters to your photos. Layout and design. These apps help your brand add interesting elements like collages and graphics. Video tools. These apps elevate how your brand captures, designs, and edits videos. Audience engagement, analytics, and data. Use Instagram apps to track how your brand is engaging with your audience and monitor yo...
3 New Ways Facebook is Helping Brands Manage Their Content and Communities
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3 New Ways Facebook is Helping Brands Manage Their Content and Communities

April 19th, 2021 Marketing Erica Perry According to Facebook‘s recent State of Small Business Report, more than half (55%) of small businesses say they’re using digital tools to communicate with customers. On the heels of this research, the platform announced several new tools and features to help businesses connect with ...
Do Photos With People Perform Better on Instagram?
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Do Photos With People Perform Better on Instagram?

No matter how religiously you follow updates to the Instagram algorithm, getting your posts in front of people isn’t going to do you much good if they don’t actually like what they’re seeing. Social media is ultimately for people, not robots — which means getting true engagement requires appealing to what people like. We already know that visually beautiful or interesting content performs best here. (You’ve been trying out our tricks for taking and editing good Instagram photos, right?) But beyond composition or graphic design, is there a type of photo that people like more? Well, the hunch of many a social media manager is that pictures of people perform better than those without. (Sorry, landscape photogs.) But why rely on a gut instinct, when we have a whole special column here...
How Video is Influencing Consumer Decision-Making in 2021 [Infographic]
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How Video is Influencing Consumer Decision-Making in 2021 [Infographic]

In 2021, video continues to be a powerful tool to connect and engage with your customers - but with the majority of brands moving their offerings online, it's no suprise that consumers habits have also changed. So, where are consumers browsing for now, and is video still influencing their purchase decisions? To provide more insight, the team at Animoto recently surveyed 580 consumers.  Here are some of their key findings:93% of consumers said video is helpful when purchasing a product Consumers said video was their #1 favorite type of content from brands on social media Facebook, Instagram, and YouTube are the top three platforms consumers use to find the most new products or services When learning about a new product or service, consumers prefer video over reading about a product or...
How to Optimize Your Instagram Ads Creative : Social Media Examiner
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How to Optimize Your Instagram Ads Creative : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
Instagram Expands IGTV Ads to the UK and Australia
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Instagram Expands IGTV Ads to the UK and Australia

After launching an initial test of IGTV ads with US creators in May last year, Instagram has now announced an expansion of the program, with selected creators in the UK and Australia now eligible to activate ads on their IGTV uploads.As explained by Instagram: "Over the coming weeks we’re expanding [IGTV ads] to select creators in the UK and Australia. IGTV ads will initially appear when people click to watch IGTV videos from previews in their feed. The video ads will be built for mobile and up to 15 seconds long." That's good news for content creators in these regions, with further expansion set to come soon, which will open up even more opportunities for those uploading to Instagram's long-form channel.The main impetus here is to encourage more creators to keep posting to IGTV, ...
23 Pinterest Statistics That Matter to Marketers in 2021
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23 Pinterest Statistics That Matter to Marketers in 2021

Pinterest statistics are an essential component of marketing strategies both on and off the platform. At a glimpse, they help marketers understand Pinterest audiences and identify trending content. Social media statistics are widely shared in marketing circles online. But not every stat is relevant, reliable and up to date. We’ve rounded up the Pinterest stats that matter based on the latest data pulled straight from the source.Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.General Pinterest stats See how Pinterest stats measure up against other social media networks and beyond. 1. Pinterest is the 14th largest social network in the world As of January 2021, Pinterest ranks as the 14th largest p...
How to Use Facebook Stories for Business: The Complete Guide
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How to Use Facebook Stories for Business: The Complete Guide

From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. The platform remains a powerhouse when it comes to building and maintaining relationships, with no signs of slowing down. Approximately 500 million people are using Facebook Stories daily. It’s pretty clear that despite the ephemeral nature of Stories, they provide lasting impact. And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories. After viewing a business’ Story,...
How to do a Giveaway on Instagram to Generate Leads & Expand Reach
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How to do a Giveaway on Instagram to Generate Leads & Expand Reach

If you haven’t yet learned how to do a giveaway on Instagram, now is definitely a good time. Running a giveaway or contest on Instagram is one of the best ways to engage new and existing audiences. It’s also one of the best ways to generate a ton of leads and followers, fast!There are some very powerful statistics to back up why you should do a giveaway on Instagram:91% of Instagram posts with over 1,000 comments are related to a giveaway or contest.Contests and giveaways on Instagram receive 3.5X as many “likes” and 64 more comments than the average Instagram post.Instagram accounts that run regular contests grew 70% faster than those who did not.But here’s the bad news: Unfortunately, being the person that has to organize and run a giveaway on Instagram can be a bi...
How TikTok and Shopify are Maximizing E-Commerce Revenue Options
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How TikTok and Shopify are Maximizing E-Commerce Revenue Options

February 17th, 2021 Marketing Erica Perry Over the past several years the way we shop has changed dramatically. As social platforms evolve into the new-age shopping malls, a trend largely fueled by the pandemic, consumers will continue to prioritize relationships with brands based on the online experience they provide ever...
Secrets of How To Add a Link To Instagram Stories in 2021
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Secrets of How To Add a Link To Instagram Stories in 2021

For all of Instagram’s strengths, the platform still presents a number of significant challenges to the business world. Top among these challenges is learning how to use Instagram to drive traffic to your website. The challenge has been so prevalent that more than 55% of marketers don’t even know how to add a link to Instagram Stories, posts, or anywhere other than the link in their Instagram bio, for that matter.That’s all about to change in 2021.Imagine all of the additional traffic you could capture by adding a link to your Instagram Stories? Well, there is one existing way to add a link to an Instagram Story, as well as one brand new and exciting way that we’ll touch on first.For those new to Instagram marketing, you may be asking yourself, “Why are Instagram mar...
Building Brand Trust on Social Media [#SMTLive Recap]
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Building Brand Trust on Social Media [#SMTLive Recap]

Recently, on #SMTLive, our weekly Twitter chat, we hosted a discussion on how brands can build trust with their audiences, and why trust is so important in the modern, evolving digital landscape. Trust, and building effective brand relationships, is becoming a bigger focus amid shifting attitudes to key social issues, and a rising reliance on eCommerce for shopping. On the former, according to Edelman's 2020 Trust Barometer report, less than half of people now trust that their institutions will do what's right, with growing skepticism around financial motivations and other influential factors that can change government and regularity decisions. On the latter, as reliance on eCommerce grows, consumers need to know that they're going to get what they pay for online, and that comes down t...
Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)
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Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)

Rumors have been swirling around the internet water cooler lately: Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? As much as we love some juicy gossip here at Hootsuite HQ, we love cold, hard, social media facts even more. So we decided to do a little experiment, put this theory to the test and find out the truth, once and for all. Read on to unpack our experiment and learn whether “link in bio” is a momentum killer or not.Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Hypothesis: Including “link in bio” in your caption decreases Instagram post performance The fact that Instagram doesn’t allow...
5 NEW Types of Instagram Automated Messages to Scale IG Marketing
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5 NEW Types of Instagram Automated Messages to Scale IG Marketing

Instagram automation tools have been hard to come by. So much so that search engines commonly get the question, “Is Instagram automation dead?” Short answer: Absolutely not. In fact, Instagram automated messages just got a whole lot easier, as well as effective!However, there’s a good reason why this question gets asked frequently: Many Instagram tools with automation features have come and gone over the years. And the DM (direct message) inbox on Instagram is ancient in its usefulness, design, and isn’t scalable without automation tools.But all of that is about to change. Starting in February 2021, MobileMonkey will begin rolling out new Instagram tools for marketers, sales, customer support, and influencers.Watch this recent webinar by Larry Kim to see these new I...
Content Marketing With Instagram: How to Build Demand : Social Media Examiner
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Content Marketing With Instagram: How to Build Demand : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
Crafting Facebook Ads 5 Days Ahead of Major Seasonal Launch
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Crafting Facebook Ads 5 Days Ahead of Major Seasonal Launch

When it comes to the most important weeks each year for e-commerce, Christmas and Black Friday battle for the gold medal. But how do you compete, when everyone else is throwing all their efforts into maximizing those opportunities too? Customers are looking, can you connect? Adidas and Reebok wanted to find the best approach for Facebook promotion at CEE, Russia, so they turned to Aitarget, Facebook Marketing Partner, for help.  We not only suggested training, but also took on a significant proportion of the work for their campaigns: reviewing ad account structure, growth hacking, making dynamic ad creatives and implementing new Facebook tools. How did Aitarget do it?  Here we outline the strategies used and the results achieved. Black Friday looms: One week, is there time? Preparat...
7 Ways to Design Your Instagram Grid Layout Like a Pro
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7 Ways to Design Your Instagram Grid Layout Like a Pro

Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead. Welcome to The Grid. Lined up neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a user’s soul… or at least their content strategy. And Instagram power users know just how to work this viewpoint to their advantage, with artfully planned posts that, together, create a gorgeous Instagram grid layout. If you haven’t thought about what your own rows of squares add up to, it’s about time. Here’s all you need to know about building an attention-grabbing Instagram grid to grow your following and engagement.Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifull...
Announcing Our Initial #SMWNYC 2021 Agenda!
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Announcing Our Initial #SMWNYC 2021 Agenda!

Our preliminary agenda for the thirteenth edition of Social Media Week New York (May 4-7, 2021) is live, and we couldn’t be more thrilled to share it with you! Featuring insight from professionals with Snap, TikTok, Peloton, LEGO and many more, consider this your first look at our curated lineup of speakers and sessions dedicated to unlocking the power of “Reinvention,” our 2021 global theme. Secure Your Pass Today and Save Up to $360! Building meaningful connections, brands and businesses in an era of disruption Love it or Leave it: How Red Antler Builds Brands that Matter What does it actually mean to be a disruptor in our industry today? Why are great ideas. a massive social following, or better prices no longer differenatiors for success? In this session, Emily Heyward ...
10 YouTube Videos That Every Small Business Should Create [infographic]
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10 YouTube Videos That Every Small Business Should Create [infographic]

Is YouTube part of your 2021 digital marketing plan?  The online video leader remains a key platform, despite rising challenges from Facebook, Instagram and more recently, TikTok. Indeed, YouTube has over 2 billion monthly, logged-in users - and what's more, YouTube has seen a rising amount of usage on home TV sets. That presents significant opportunity for big-screen, impactful outreach, all with Google's advanced audience targeting options. It has the reach, the ad options, and now the potential to connect with viewers on the key focus for home entertainment. If you're making video content, you need to have YouTube on your planning map. But what should you create your videos about, and what works best on YouTube? The team from Headway Capital have put together a new infographic that ...
Tips and Tools to Do it Right
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Tips and Tools to Do it Right

Social media customer service is the practice of using social tools to resolve customer questions or concerns. Social customer support is highly effective because it allows customers to reach your team on the platforms they already use.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.Social media customer service stats Why should you incorporate social media customer service solutions into your business plan? It’s simple: People want brands to offer social media customer support.1 billion messages are exchanged between people and businesses every month on Facebook Messenger. 70% of people expect to message businesses more in the future for customer service questions. 64% of people would rather message than call ...
9 Epic Instagram Story Hacks To Stand Out From The Crowd!
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9 Epic Instagram Story Hacks To Stand Out From The Crowd!

Since Stories were first introduced, they’ve completely💯stolen the show on Instagram. We’re also starting to see Story-like content spill over to other platforms including Facebook, Twitter, and LinkedIn. (more…)
Important User Stats for Marketers
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Important User Stats for Marketers

Instagram demographics give marketers a way to get to know the people behind the numbers. And with more than one billion people on the social network across the globe, there’s a lot of people to get to know. Demographic insights should inform your Instagram marketing strategy, especially if you’re new to the platform. You can also use demographics to compare your current Instagram audience to audiences you’d like to reach, whether through organic marketing or Instagram ads. Learn about age, location, gender, and other Instagram demographics so you can tailor your strategy and content for the right audience.Download the complete Digital 2021 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target...
“Water Cooler” Moments in a Remote Work World?
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“Water Cooler” Moments in a Remote Work World?

LinkedIn Stories is the career network’s latest pitch to reach a younger demographic. The feature could help your company reach that audience, too. Released in September, stories may be new to LinkedIn, but they’re not new to social media. First popularized by Snapchat, disappearing posts have been replicated as Instagram and Facebook Stories, YouTube Stories—and most recently, Twitter Fleets. Short-form social video ismore popular than ever. Instagram Stories counts 500 million daily active users worldwide. More than 10 million people in the U.S. log on to TikTok everyday. Microsoft, LinkedIn’s parent company, even attempted to acquire TikTok last year. But will the off-the-cuff format click with young professionals on LinkedIn? According to a post by LinkedIn’s senior product ma...
How Google is Preparing for Fully Immersive AR Environments
AR, AR experience, artificial reality, facebook, facebook marketing, Google, instagram, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing, youtube

How Google is Preparing for Fully Immersive AR Environments

January 5th, 2021 Marketing Erica Perry Since its inception, one of the biggest use cases of AR on mobile remains the ability to play with your appearance whether through clothes, accessories, or makeup. Snapchat and Instagram are no stranger to this trend, and now Google is making its mark in the space with its own update...
30+ Amazing Instagram Statistics Marketers Need To Know About in 2021
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30+ Amazing Instagram Statistics Marketers Need To Know About in 2021

While compiling the 31 absolute best Instagram statistics I could find, I didn’t cut any corners. Meaning I zeroed in on why Instagram for business is a rapidly growing channel.Instagram has continued to be a big deal since I first updated this article in 2018. That’s why I’ve dedicated quite a few posts on Inc. to discussing why your brand needs to be on Instagram and how you can make the most of it.For one, engagement on Instagram is super high. That’s why many of the top brands in the world are on Instagram.In addition, Instagram can help drive business and generate income for your company – even if you’re a small business.One key to success on Instagram, naturally, is posting stunning visuals. If you need some inspiration, check out these seven awesome Instag...
44 Instagram Statistics That Matter to Marketers in 2021
facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

44 Instagram Statistics That Matter to Marketers in 2021

2020 was a year of new developments at Instagram, with some interesting new Instagram statistics emerging along the way. Now much more than a photo-sharing platform, Instagram has launched a ton of features to help businesses market and sell directly from the app. As you plan your Instagram marketing strategy for 2021, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram stats you need to be aware of this year.Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Fast stats for instagram 1. Instagram turned 10 years old in 202...
Google Adds Short-Form Video Carousel in Selected Search Results
instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

Google Adds Short-Form Video Carousel in Selected Search Results

This is interesting, and could, potentially, have implications for your 2021 content approach. This week, Google has begun testing a new carousel of short-form video results for selected queries, providing direct links to relevant TikTok and Instagram Reels video clips.The move aligns with the rising popularity of short-form video content, enabling Google to tap into that trend, while also maintaining the relevance of its search results. And there's a key element to Google's lean-in to short clips. As noted by TechCrunch:"Both Instagram and TikTok videos were available in the Short Videos row. When clicked, you’re taken to the web version of the social platform - not the native mobile app, even if it’s installed on your device. The end result is that Google users are more likely t...
How TikTok and Shopify are Fueling Shoppable Videos
e-commerce, facebook, facebook marketing, instagram, Marketing, merchants, pinterest, retailers, shopify, shopping, social commerce, Social Marketing Strategies, social media, social media marketing, tiktok

How TikTok and Shopify are Fueling Shoppable Videos

October 28th, 2020 Marketing Erica Perry Earlier this year, TikTok announced a $200 million creator fund with a goal of helping more leading creators in its community sustain themselves financially solely through TikTok. More recently, the platform announced a partnership with Teespring allowing creators to sell merchandis...
How Instagram’s New Redesign is Driving Short-Form Video and In-App Shopping
e-commerce, facebook, facebook marketing, instagram, Marketing, redesign, Reels, Shop tab, Social Marketing Strategies, social media, social media marketing, tiktok

How Instagram’s New Redesign is Driving Short-Form Video and In-App Shopping

November 18th, 2020 Marketing Erica Perry Instagram launched Reels in August after a year of testing, and now the platform is getting serious about its leadership in the e-commerce space, and more specifially competing with the likes of TikTok, through some bold real estate changes that give it direct exposure on the main ...
#337: Instagram Reels: The What, How, & Why For Entrepreneurs with Jasmine Star – Amy Porterfield
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#337: Instagram Reels: The What, How, & Why For Entrepreneurs with Jasmine Star – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...
Create One To Connect With Your Followers
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Create One To Connect With Your Followers

Facebook has updated the API from Facebook Messenger and it’s now available for Instagram. This means that companies and developers are now allowed to integrate Facebook Messenger functionalities into Instagram. This includes auto-replies, integration with CRMs, and the possibility to use an Instagram chatbot!What is an Instagram Chatbot?Don’t get us wrong, we don’t mean the automatic bots that follow other accounts, like posts, and leave comments on targeted lists. We mean Instagram Chatbot: A software program that enables you to create an automatic conversation with your followers using artificial intelligence. Having a chatbot will help you improve customer experience by providing instant support and solving their issues right away.Why create an Instagram chatbot?Instagram has over o...
5 Creative Ways Brands Are Using Influencers
creative, facebook, facebook marketing, Influencer Marketing, Influencers, instagram, linkedin, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, statistics, tiktok, youtube

5 Creative Ways Brands Are Using Influencers

Most people tend to associate influencers with social media. However, influencers have been around for a lot longer than most people might think and can be dated as far back as the middle ages with royalty, popes, knights, earls, and artists.  In recent years, influencers have exploded in popularity on social media platforms like Instagram, YouTube, Facebook, Snap, Pinterest, and TikTok. This has resulted in the emergence of 4 distinct influencer types: nano, micro, macro, and celebrity influencers.Image courtesy of Tribe Brands, both large and small are tapping into the influencer space at an ever-increasing rate. That’s why it may not come as a surprise to hear that the market has been forecasted to be worth more than $15 billion by 2022. Here’s a fresh look at some creativ...
A New SMW+ Series in Partnership with Triller
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A New SMW+ Series in Partnership with Triller

November 19th, 2020 Marketing SMW Staff Following the announcement of our subscription packages for SMW+, we’re excited to introduce a new branded content series in partnership with Triller and Beats & Bytes to the platform. If you haven’t already, be sure to browse our suite of subscription options and activate your m...
How to Create Instagram Guides: Step-by-Step Setup : Social Media Examiner
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How to Create Instagram Guides: Step-by-Step Setup : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
How Snapchat is Preparing for the Next Creator Movement
facebook, facebook marketing, For You, instagram, Marketing, Reels, snapchat, Social Marketing Strategies, social media, social media marketing, Sounds, Spotlight, tiktok, youtube

How Snapchat is Preparing for the Next Creator Movement

December 2nd, 2020 Marketing Erica Perry 2020 has seen many brands and platforms step outside of their comfort zones and experiment with ways they can deliver content at scale and create personal experiences. A player of late that has stood out in departure from the original focus on intimate communications is Snapchat. ...
Facebook Warns EU Users of Impacts to Messaging Due to Changes in Privacy Laws
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Facebook Warns EU Users of Impacts to Messaging Due to Changes in Privacy Laws

Facebook has outlined the latest messaging changes for European users as a result of new data security and privacy laws in the region. Europe's Privacy and Electronic Communications Directive - also known as the 'ePrivacy Directive' - is being expanded from this week in order to incorporate more forms of digital communication. The Directive relates to how user data is stored and used, and how businesses can use platforms, including messaging tools, to distribute marketing material. The latest changes relate to how long data can be kept, and what types of information can be gathered via messaging apps. Facebook outlined coming changes to Messenger API usage for European businesses earlier in the month, and now, it's looking at the consumer side, and how everyday users will be impacted. ...
How Instagram is Expanding its Branded Content Offerings
branded content, facebook, facebook marketing, instagram, instagram live, live, Marketing, product tags, Reels, Social Marketing Strategies, social media, social media marketing, stories, tiktok

How Instagram is Expanding its Branded Content Offerings

December 2nd, 2020 Marketing Erica Perry Instagram recently unveiled a new redesign of its main home screen on the app in an effort to combat the rise of TikTok. Specifically, the Reels icon is now front and center in the app and directs users to a dedicated page of curated content organized by people they follow and your ...
How WhatsApp is Streamlining In-App Shopping
e-commerce, facebook, facebook marketing, in-app shopping, instagram, Marketing, online shopping, Social Marketing Strategies, social media, social media marketing, Whatsapp

How WhatsApp is Streamlining In-App Shopping

December 9th, 2020 Marketing Erica Perry In May, Facebook Shops made its debut streamlining the process for businesses to set up a single online store for customers to access on both Facebook and Instagram. In order to best facilitate the new on-platform shopping experience, the platform has also expressed its interest lea...
YouTube Adds New ‘Shorts’ Shortcut Button to User Home Screens in India
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YouTube Adds New ‘Shorts’ Shortcut Button to User Home Screens in India

YouTube is testing a new shortcut option for its TikTok-like 'Shorts' feed, as it seeks to establish the option in the Indian market. As you can see in this screenshot, posted by Digital Information World, the new home screen link gives Shorts prominent space in the top bar of the app, making it easier to tap through and see the latest in a dedicated Shorts feed. As explained by YouTube:  "We’ll be adding a Shorts icon to the top or bottom row of the mobile app that makes it easier for you to tap and watch Shorts on YouTube. Those who are in the experiment will either see a Shorts icon in place of the Explore tab (with the Explore icon moved to the top row) or will see a Shorts icon in place of the Cast icon in the top row (casting can still be done in the player while watching a vid...
A Very Serious and Prestigious Social Media Awards Show
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A Very Serious and Prestigious Social Media Awards Show

Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique, interesting, or savvy content on social media. Every episode features one brand, and explains what the brand has done to deserve a place on Hootsuite’s fridge, as well as a few main takeaways for businesses hoping to replicate the success for themselves. Season 2 Episode 4: Vancouver Coastal Health Award: Least Awkward Attempt to Peer Pressure Young People Into Not Spreading DiseaseWhat they did that was Fridge-Worthy:Started a TikTok channel to reach a younger audience, creating funny and informative content to spread awareness about COVID-19Takeaways:If you’re going to try a new channel, do it in a way that matches the tone and feel of content that’s already pop...