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16Aug By Monika AhujaNo Comments

facebook, facebook marketing, instagram, linkedin, marketing strategies, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

Social Media Marketing for Auto Repair Shops (Complete Guide)

I’ve had the same conversation with enough shop owners now that I can usually see it coming before they finish the first sentence. Someone tells me they know they should be doing more with social media. They just haven’t gotten around to it, or they tried it for a few weeks last year and let it slide. I never push back on that part. What I tell them instead is that they’re already sitting on the one thing most businesses spend months trying to manufacture: proof. You fix real cars, in front of real customers, every single day. Social media marketing for auto repair shops isn’t about inventing content. It’s about pointing a phone at what’s already happening in your bay. Despite this the 2022 Ratchet+Wrench Industry Survey found that 20 percent of shop owners have no social media accounts at...

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17Jul By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, youtube

What is Meta Verified? Everything to know in 2026

Key takeawaysMeta Verified is a paid subscription on Instagram, Facebook, and WhatsApp that gives you a verified badge, impersonation protection, direct customer support, and increased reach.Pricing for the Standard plan starts at $11.99/month on the web and $14.99/month on mobile, with separate tiers for individuals and businesses.Meta Verified for Business is now available alongside individual subscriptions, expanding verification across Facebook, Instagram, and WhatsApp.You can still get verified for free if your account qualifies as a notable public figure, celebrity, or brand under legacy verification. What is Meta Verified? Meta Verified is a subscription bundle for creators and businesses on Instagram, Facebook, and WhatsApp. It includes: Account verification (including th...

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17Jun By Om Prakash JakharNo Comments

Blog, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, tiktok

Trending TikTok Sounds & Viral Trends in June 2026

TikTok trends don’t wait for your content calendar. By the time you’ve planned, filmed, and posted, the moment’s already passed. This guide fixes that. Every month, this page tracks what’s trending on TikTok: the sounds gaining momentum, the formats worth recreating, the hashtags driving reach, and the cultural moments shaping content. But tracking trends is only half the problem. The other half is knowing which ones deserve your time, which ones to skip, and how to turn a 15-second format into actual business results. That’s what separates brands that ride TikTok trends from brands that get buried by them. Key Takeaways: TikTok trends have a short shelf life, most peak within 7–10 days of breaking Sound-driven formats have a participation window; format-driven trends last longer Busines...

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28May By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing

Meta introduces new subscription add-ons and AI packages

Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. After a few months of testing, Meta has confirmed that it’s rolling out new add-on subscriptions for Facebook, Instagram and WhatsApp, as the company looks to increase its subscription revenue. As outlined by Naomi Gleit, Meta’s head of product, Meta’s new Plus products will provide a range of exclusive add-ons for paying users of each app. Instagram Plus, for example, which was spotted in testing in March, will give users the chance to pay $3.99 per month for additional features including Stories insights, new Superlike animations and the ability...

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19Mar By Sam LauronNo Comments

content creation, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok

Instagram Reels for business in 2026: Best practices + examples

Every minute, people around the world watch nearly 139 million Instagram Reels. As Instagram’s fastest-growing feature, Reels offer enterprise brands the highest engagement rates. Whether you’re new to making short-form videos or you want to step up your strategy, this guide will help you get the most out of Instagram Reels. Key takeawaysInstagram Reels are the platform’s fastest-growing feature, offering higher reach and engagement than other post types.Reels are versatile. Mix formats like tutorials, behind-the-scenes, and shareable content to educate, entertain, and engage your audience.Timing and consistency matter. Post when your audience is most active to boost views and interaction.Use CTAs like “save this for later” or “tag a friend” to help drive engagement and signal to ...

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17Feb By Monika AhujaNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

How to Create a Social Media Marketing Strategy for Business

Jumping into social media marketing for the first time? You’re definitely not alone. As of late 2025, there are 5.6 billion people on social media, which is approximately two-thirds of the global population, and over 90% of the global internet users.  With numbers like that, it’s clear why brands of all sizes are eager to get a piece of the action.  But here’s the catch: social media marketing can sometimes feel like a giant puzzle where everyone wants to be seen. But given the huge competition on social platforms, mass visibility for businesses certainly becomes a challenge.  This is where the need for a smart social media marketing strategy can help you cut through the noise, focus on the right platforms, and speak to the right audience. In this guide, we’ll break down what social media ...

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18Jan By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social media algorithm, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Everything you need to know

To be loved is to be seen – but when the Instagram algorithm decides how many people see you, sometimes it’s tough to get that love (or even that like). The good news? We’re pulling back the curtain on how the Instagram algorithm works. We’ll walk you through the ranking signals that matter, plus how to optimize your Instagram content for better reach. Bonus!!! Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, X (Twitter), and LinkedIn to get your posts seen by more people. What is the Insta...

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29Dec By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, instagram, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, youtube

The Death of Organic Reach: What Works Right Now

Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? In this article, you’ll discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube. #1: Recognize the Shift From Social […] The post The Death of Organic Reach: What Works Right Now appeared first on Social Media Examiner.

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19Dec By Om Prakash JakharNo Comments

Blog, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing, youtube

Social Media Competitor Analysis: 6-Steps Guide for 2026

Social media moves fast, and brands regularly experiment with new ideas to stay relevant. Trends change overnight, algorithms shift, and brands fight hard for attention. If you rely on guesswork for your social media campaigns, you risk missing opportunities that others uncover through real, data-driven insights. A social media competitor analysis shows what others are doing, what’s actually working, and where you can stand out. Instead of copying trends, you gain a clear, data-backed direction. In this guide, you’ll learn simple steps to analyze social media competitors, uncover content patterns, and spot opportunities they’re missing. Let’s turn competitor insights into your advantage. What is a Social Media Competitor Analysis? A social media competitor analysis is a structured review o...

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20Oct By Abhas MathurNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, pinterest, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

10 Best Social Media Platforms for Business in 2025 (Pros & Cons)

The first social networking site, Six Degrees, was launched in 1996. Social media has seen tremendous growth since then. And how! With the launch of social networking sites like Facebook, YouTube, and Twitter, the number of people actively engaging in social networking has only risen. The statistics for 2025 show that there are 5.41 billion active social media users worldwide. Marketers today are constantly exploring new ways to engage with this audience. However, with countless platforms available, choosing the one that is right for you is not just restricted to a number game.  To help you decide, we’ve prepared a list of the best 10 social networking websites and apps worth considering. Why do Businesses Need Social Media Marketing The role of social media in businesses’ marketing and br...

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20Sep By Sam LauronNo Comments

content creators, facebook, facebook marketing, Influencer Marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, Template, tiktok, twitter

Free template and expert tips

Having an informative, engaging, and impressive influencer media kit is one of the best ways to land professional brand deals as a creator. Your media kit offers brands a snapshot of your work, your audience, and the value you can bring to brand campaigns as a creator. If you want to nail your media kit and secure more brand partnerships, here’s everything you need to know about creating an effective influencer media kit. What is an influencer media kit? An influencer media kit is a document that influencers and content creators share with brands when discussing potential partnerships. A good media kit should: Showcase your content creation strengths Prove that you have an engaged online following (e.g. by including follower and engagement stats) Highlight the kind...

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21Aug By Om Prakash JakharNo Comments

Blog, facebook, facebook marketing, instagram, marketing strategies, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok

The Complete Guide to Social Commerce [2025]

Scroll. Tap. Buy. That’s how fast today’s customers make decisions, and if your brand isn’t ready to sell where people spend the most time (hint: social media), you’re already behind. Social commerce isn’t a buzzword anymore; it’s a full-blown revolution. Instagram, TikTok, Facebook, Pinterest… these platforms aren’t just for likes and follows. They’re your new storefronts. And the checkout is built right into the feed. Whether you’re a growing DTC brand, an agency, or a marketing team trying to keep up, social commerce is the shortcut between discovery and purchase, and the brands that master it are turning casual scrollers into loyal buyers every day. But here’s the kicker: posting a few product pics isn’t enough. You need a strategy. A workflow. This guide will show you how to: Let’s b...

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2Jul By Aakanksha SharmaNo Comments

Blog, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Instagram Reels Trends to Use in 2025 (Updated Weekly)

Not every trend is worth your time. Instagram is buzzing with new sounds, clever edits, and fresh ways to tell stories, but only a few can move the needle for your brand. We’ve pulled the ones that do, so you can spend less time scrolling and more time growing. These are the real Instagram Reel trends from 2025 that people are using to tell stories, drop jaws, and grow their reach. We’ll break down each trend, songs they carry, why it’s catching fire, and how social media marketers can use them to drive engagement, build community, and grow their brand. Let’s get into it. What’s Trending on Instagram Reels in June 2025? 1. “I Have Everything I Need” — June 19, 2025 Audio: Original audio – refinedscietyshorts With 536 Reels created so far, this trend features creators expressing contentmen...

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2Jun By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Tools, Strategy, tiktok, twitter, youtube

13 social media scheduling tools to save tons of time in 2025

Key Takeaways Social media scheduling tools help you plan, schedule, and automate your social posts across multiple platforms with tailored post formats, saving you time and ensuring a consistent posting cadence. Creating and scheduling new posts in advance allows you to reduce errors, encourage team collaboration, and spend more time engaging with your audience. Social media management tools like Hootsuite offer much more than scheduling, including AI-powered content creation, social advertising, and advanced analytics capabilities. Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and any...

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23Apr By Colleen ChristisonNo Comments

education, facebook, facebook marketing, instagram, linkedin, Original research, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Using social media in education: 10 can’t-miss tips

Social media has revolutionized the way we connect and communicate with each other. And not just in our personal lives. Teachers and administrators have realized the potential of using social media in education. Today, the best educators are embracing social media’s role in the classroom. But if you feel overwhelmed by the possibilities, you’re in the right place. There are many advantages of using social media in education. Keep reading for our top tips, including lesson ideas you can steal and tools that can make your life easier. The benefits of social media in education How does social media influence education? The biggest advantage is engagement. And, as any teacher knows, engagement is key to student success. When students get involved in their learning, they learn be...

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4Mar By Irina NovoselskyNo Comments

instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, youtube

Hootsuite CEO Irina Novoselsky on marketing to Gen Z

Around this time every year, I like to reflect on my upbringing. I moved to the US from Ukraine at a young age, and my parents had less than $300 in their pocket to start an entirely new life. It shaped the way I see the world — and the way I approach business, even to this day. It also taught me the value of adaptability and being open to new perspectives. These are two skills that leaders need now more than ever as we experience a massive shake-up in the business world, thanks to a generation that’s turning the status quo on its head. Yes, I’m talking about Gen Z, the group responsible for breaking the marketing funnel and making the business playbooks we use every day obsolete. It’s why I dedicated four months speaking to over 500 Gen Zers working at B2B organizations. Keep scr...

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13Jan By Stacey McLachlanNo Comments

Calculator, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, Strategy, tiktok, twitter, youtube

24 simple ways to increase Facebook engagement (free calculator)

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach. Engagement helps boost your News Feed placement based on the Facebook algorithm. Plus, likes and shares expose your posts to your audience’s extended network. Strong engagement indicates that your audience cares about what you have to say. And an engaged audience that wants to interact with your brand is something every marketer should aim for. ...

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24Nov By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, twitter

Is Threads Really Scared of Bluesky?

Is Threads really concerned about the rise of Bluesky? Well, yes and no, though it depends on what exactly you mean by “concerned” in this context. First off, to clarify the situation, Twitter clone app Bluesky, which was originally launched as an internal Twitter project, and is staffed by former Twitter employees, has jumped from 9 million users in September, to 20 million today. Now, 20 million is still a long way off of Threads’ 275 million actives, so it’s not like Bluesky is suddenly breathing down Threads’ neck on overall popularity, while neither app is anywhere close to X, which claimed that it’s now up to 570 million monthly actives back in July. But it does seem like Threads is at least a little concerned, based on its sudden roll-out of a heap of new updates (several of whi...

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14Nov By Karolina MikolajczykNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, Report, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Social media trends, Strategy, tiktok, twitter, youtube

The 15 social media trends that will shape your 2025 strategy

Welcome to social media in 2024, where trends go from brat to demure in a matter of days. Brands push creative boundaries while social audiences’ attention spans tank. Add generative AI, TikTok Shops, and the ever-growing expectation for social to drive business impact to the mix, and it’s enough to make even the savviest marketer’s head spin. But no need to spiral, friends. We’ve got solutions. Here are the top 15 social media trends you need to know heading into 2025 — and actionable tips to help you bring them to your accounts. Bonus!!! Get our 2025 Social Media Trends report for the insights...

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15Oct By Megha SharmaNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

How to Schedule TikTok Posts on Mobile and Desktop in 2024

Are you a social media manager fed up with sharing posts on Tiktok in real time? In this scrabbled situation, the only solution is learning how to schedule TikTok posts. It will give you the power to plan ahead and maintain a consistent flow of content without last-minute stress. While TikTok’s native scheduling feature may seem like a treat to social media marketers, it has its fair share of limitations. But fret not. There is a tool that doesn’t leave you feeling stuck in a time wrap. Stick around to learn how to schedule your post in just a few minutes with zero limitations. How to Schedule TikTok Posts ( 4 Ways) There are numerous ways you can schedule your Post on TikTok. Here are different options you can use to schedule your post: Native App: Instagram native feature can be used to...

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15Sep By Sarah IsraelNo Comments

ai, content creation, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

The 10 best AI copywriting tools (free and paid!) in 2024

If it seems like AI copywriting is everywhere these days, that’s because it is: AI is generating content left and right, from blog idea generators and Instagram caption makers to e-commerce chatbots that can issue a refund for your latest order. Like it or not, using AI to create content can save you a ton of time and money. Two things we all love, right? If you’re worried that AI copywriting tools are coming for your gig, let us put your mind at ease: These tools are only as powerful as the person using them. Besides knowing how to leverage AI to write content, you need to know when to use AI copywriting to maximize its usefulness and when your smart and creative brain is the better tool for the job. Keep reading to learn the right time to use AI copywriting tools in your work and t...

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16Aug By Megha SharmaNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, linkedin, pinterest, reddit, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

How to Post on All Social Media at Once Using a Tool?

Do you find yourself struggling for hours to manage multiple social media platforms? It can be overwhelming to keep up with all the accounts and juggle posts from Facebook to Instagram, TikTok to Reels, and more. What if there was a way to streamline this approach, save time, and maintain a consistent social media presence? What if there was a way to post on all social media at once? It might sound too good to be true, but it’s possible. In this blog, we will take you behind the scenes of cross-posting and dig into whether this approach is really the ultimate solution for struggling social media marketers. We’ll also explore what needs to be checked before and after posting to ensure the highest reach. So, let’s get started! Things to Check Before You Post to Multiple Social Media at Once ...

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17Jul By Hannah MacreadyNo Comments

instagram, linkedin, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social media scheduling, Strategy

The Best Time to Post on LinkedIn in 2024 (And Why)

Wondering what the best time to post on LinkedIn is in 2024? Social media posting times vary from brand to brand, audience to audience, but there is one thing we know for sure: if you want your posts to be seen and engaged with, you need to post them when your audience is most active. If you don’t time your posts correctly, you’ll end up speaking to an empty room — and an empty room can’t talk back, or follow your brand, or buy your products. Keep reading to learn more about the overall best times to post on LinkedIn, and how you can discover the right time for your brand. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. ...

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17Jun By Megha SharmaNo Comments

Blog, How-Tos, instagram, Social Marketing Strategies, social media, Social Media Engagement, social media marketing

How to Plan and Organize Your Instagram Content Calendar?

Have you ever wondered how some brands are so consistent on Instagram? It seems crazy how they pump out engaging and trendy content daily. Maybe you have heard of something called an Instagram content calendar! If you are struggling to keep up with your Instagram posts and not creating consistent content, you also need to create a calendar for your Instagram. You don’t need to think, what do I create next? Do I need anything else for this post, or when was this post supposed to come out? You are completely liberated from the mental space that was occupied by these questions once you start using an Instagram content calendar. So, if you are looking for the easiest way to create an Instagram calendar, you have stepped in the right place. In this blog, we will see how to create a content cale...

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28May By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Instagram’s Experimenting With a New Way to Engage with Trending Memes

Instagram’s keen to tap into the power of participatory content, as an avenue to get more people posting more often, this time via popular memes, and making them easier to interact with in the app. As you can see in this screenshot example, posted by app researcher Radu Oncescu, Instagram’s working on a new “Memes” option within its Reels editing tools, which would enable you to add popular meme elements into your clips. The meme option would give you access to a range of popular, animated meme elements, which could then be overlaid on your Reels to give them a more topical, engaging element. That could be a popular option, providing a simple way for users to engage with trending meme templates. I mean, IG would also have to keep updating the listing regularly, in order to keep it relev...

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18May By Sarah IsraelNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, youtube

How to Get Verified on Instagram in 2024

If you’ve ever wondered how to get verified on Instagram, relax: you no longer need to be super famous (or super rich) to earn Instagram verification. So if you want to get that coveted blue badge, you’ve come to the right place! We’ll walk you through what Instagram verification means, who’s eligible for verification, and offer our top tips for getting verified on Instagram. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial What does Instagram verification mean? Instagram verification is the...

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18Apr By Archana PriyadarshiniNo Comments

Blog, facebook, facebook marketing, instagram, Lead Generation, Social Marketing Strategies, social media, social media marketing, twitter

7 Proven Ways to Convert Social Media Followers into Customers

If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. But is that enough? Not quite. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. Your business could have a huge fan following. But if your followers fail to convert, the entire marketing strategy becomes pointless. For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). What is it that stops these living advocates of your brand from converting? There are obviously some shortcomings in your social media strategy t...

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14Apr By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, twitter

Meta Tests DMs on Threads via Instagram Inbox

Good news: You’ll soon be able to send DMs on Threads. Bad news: They won’t be via a dedicated Threads inbox. This week, Meta launched a new live test of DMs on Threads, with some users seeing a new “Message” CTA button on Threads profiles. As you can see in this example, shared by Chris Messina, the new Threads DM option will technically enable you to send messages to users via the app. But as you can see in the bottom prompt, that message won’t be via Threads itself. Instead, you’ll actually be sending your DM to their Instagram inbox. Which is not so bad. I mean, it’s still a DM option within Threads, providing an advanced connection process within the app. But many will be disappointed that Threads isn’t getting its own DM inbox, which, as a replica of Twitter, would bring it more ...

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13Apr By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, social commerce, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

Easy Guide + Tips for Results in 2024

The mall is out. Shopping on social media is in. And you may not be able to buy a soft pretzel or smell free samples of perfume on Instagram (yet), but IG is making its case for being the go-to sales channel in 2024. Selling on Instagram embraces social shopping, the practice of selling products directly on social media. A 2023 survey by Rakuten Insight in India found that 74% of women and 68% of men prefer shopping on Instagram to shopping on any other app (sorry Facebook, Youtube and TikTok). And another 2023 report by PYMNTS.com concluded that 21% of the consumers that use Instagram to browse goods and services end up purchasing the products they find. Selling on Instagram pays—especially when you’re using the best practices, expert marketing advice and kickass ads. Here’s how to ...

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4Apr By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, twitter

How to Safely Use AI for Marketing in 2024

Artificial intelligence is one of the hottest topics in marketing right now. And for good reason. The possibilities for this relatively new technology seem almost limitless. In particular, generative AI – which creates new content – has made massive strides in the last 18 months. Of course, with every new tool comes concern about the impact on consumers and the public. For marketers, AI compliance concerns may put a bit of a damper on the wild speculation about AI’s capabilities. In this post, we’ll look at the AI-specific regulatory frameworks that already exist, along with those currently in development. We’ll give you the information you need to take advantage of AI tools in your marketing work without running into regulatory AI compliance issues. ...

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1Apr By Irina WeberNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

15 Social Media Marketing Tips to Elevate Your Strategy

Having more than 4 billion users, social media marketing is the new norm. Businesses, irrespective of the niche, are busy perfecting their social media marketing plan to get quality traffic, rigorous customer engagement, and drive sales. But is being on social media enough? Of course not! It is a worrisome concern for marketers to scale rapidly and gain mass visibility when the competition is this stiff. Despite this, you can be a sensational hit on social media. It has a global penetration rate of 57%. This means that more than half the world’s population is active on social media! The only catch is you have to leverage the right strategies into making your social media marketing plan. So here we are to help you explore the best social media marketing tips for businesses to bridge the gap...

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26Mar By Sam LauronNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Social Media Tools, Strategy, twitter, youtube

11 Time-Saving Social Media Collaboration Tools

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page. Below, we rounded up the top social media collaboration tools and the features to look for if you want to take back your time. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. ...

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23Mar By Megha SharmaNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, youtube

How to Schedule a Reel on Instagram? [Advanced Tools & Tips]

Reels are a significant part of Instagram and generate the highest engagement on the platform. So, innovation with the reel is vital for those who want to stand out. There was a time when Instagram was all about sharing what you were up to then and there. But as social media evolved, so did this platform, and scheduling content became a thing. As this industry got bigger and busier, people started looking for clever ways to stay consistent and grow by learning how to schedule a reel on Instagram. The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. When you want to schedule Instagram reels, there are many options to choose from. However, before that, you must know how to use them and ...

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18Mar By Hannah MacreadyNo Comments

facebook, facebook marketing, Guide, instagram, Social listening, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Social Media Sentiment Analysis: Tools + 3-Step Method

Curious about what people really think of your brand, products, or campaigns? Forget follower counts and shares—social media sentiment analysis is the key. Sentiment analysis on social media lets you monitor online discussions about your brand and competitors in real time. By analyzing sentiment, you can uncover valuable insights into customer perceptions. Ready to dive in? We’ll show you how to conduct a step-by-step social media sentiment analysis with practical tips for improving your social media strategy. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. ...

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14Mar By Sparsh SadhuNo Comments

Blog, Influencer Marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Top 60 Social Media Influencers in 2024: Who’s Leading the Chart

In today’s world, people often discover new products not through TV commercials or newspapers but via the influencers they follow on social media. While scrolling their social media feeds, people stumble upon their favorite influencers showcasing or recommending products and decide to give it a try. Brands leverage this persuasive behavior of the influencers to reach and engage a new audience with a message that resonates with them.  However, the challenge for brands and marketers lies in identifying the top social media influencers for their influencer marketing campaigns. With the influencer world so vast, stretching from TikTok beauty coaches to Instagram fashion gurus, finding the right influencer within a niche becomes challenging. That’s why we’ve done the legwork, combing through co...

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11Mar By Andrew HutchinsonNo Comments

instagram, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

X Continues to Share Misleading Data Notes, As Third Party Reports Show Declines in Usage

Every time you go to write anything about the platform formerly known as Twitter these days, whether you like it or not, whether you intend to or not, you are also going to be wading into political waters. That’s because Elon Musk has made X into a political story in itself, while any criticism is viewed through the lens of personal hate for Elon, and an effort to stop Musk’s inherently political goals. “You hate free speech” is the most common counter, but in reality, nobody hates free speech, and the vast majority of critics aren’t trying to make a comment on Musk or his stated goals. In fact, those same critics have been just as harsh about Meta, TikTok, Snapchat, etc. But Elon has intentionally tried to make criticism of X a bigger issue than just the flaws at X itself. Yet, it’s di...

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9Mar By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, reddit, Social Marketing Strategies, social media, social media advertising, social media marketing, Strategy, tiktok, twitter, youtube

2024 Facebook Ad Sizes Cheat Sheet [ALL FORMATS]

Social media platforms are always changing, right? So what’s the best Facebook ad size to use in 2024? The truth is… it depends. Facebook offers four main types of ads: Image Video Carousel Collection Each of these categories has many different placement options, from the main Facebook news feed to Reels video ads and everything in between. Plus, they each have their own Facebook ad size and other requirements to abide by.. Here’s your complete cheat sheet of all Facebook ad image sizes in one place, organized by placement. Bookmark it, Slack it to your team, print it out for your secret “social media imposter syndrome” desk drawer folder… I mean, what? Bonus: Get the Facebook advertising cheat sheet for 2022...

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6Mar By Chandraveer SinghNo Comments

Blog, instagram, Social Marketing Strategies, social media, Social Media Engagement, social media marketing

How to Get More Views on Instagram: 10 Effective Ways

Are you wondering how to get more views on Instagram? Investing your time, effort, and money into creating Instagram content and seeing it receive views in single digits is disheartening. It’s true that getting noticed on Instagram is becoming increasingly difficult for marketers. With over 2 billion people and 200 million business accounts on Instagram, the competition for audience attention is fierce. However, it’s not impossible. You must play right by the Instagram algorithm and make content that connects with your audience. To do so, you need to follow a few Instagram marketing ways that can get you more views on Instagram. Luckily, we have 10 effective ways you can use to get more views on Instagram posts, stories, and reels. Let’s go! 10 Effective Ways to Get More Views on Instagram...

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2Mar By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps

Good news for social media managers, and a potentially significant update for Threads engagement overall, with Meta’s Twitter-like platform now live testing its API with selected partners, enabling, among other things, post scheduling in the app. As explained by Jesse Chen, an engineer working on Threads, the Threads team has now partnered with a range of third party platforms on the first stage of live testing for its API, which has been in development for the past few months. As per Chen: “The API currently enables users to authenticate, publish threads, and fetch the content they posted through these tools – and soon, we will enable reply moderation and insights capabilities. We are now testing with a small number of partners - Grabyo, Hootsuite, Social Newsdesk, Sprinklr, Sprout Social...

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1Mar By Christina NewberryNo Comments

Employee advocacy, facebook, facebook marketing, instagram, reddit, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, twitter, youtube

How to Write Social Media Guidelines for Your Team: 8 Examples

Social media guidelines are a must for all businesses and brands. Whether or not you use social media at the corporate level, your employees are certainly using social in their private lives. Since work takes up such a large portion of our waking hours, it’s not surprising that people post about their jobs on social media. But if they do so without guidance, they may put both themselves and their employers at risk. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. What are social media guidelines? Social media guidelines are instructions and recommendations for how people connected to a company...

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21Feb By Shannon TienNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social Media Tools, Strategy, tiktok, twitter, youtube

13 Social Media Analytics Tools That Do the Math For You

Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool. In this article, I’ll cover some of the best free social media analytics tools available, along with some paid options (for the true nerds who want to dive deep on the data and see real returns). Then you’ll be ready to learn which social media metrics are important to track. Not ready to start looking for analytics tools? Get a primer on what social media analytics even is. #1 Analytics Tool for Growth Beautiful reports. Clear data. Actiona...

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14Feb By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Instagram Adds New ‘People You Follow’ Filter for DMs

Instagram has added a new DM filter option for creators, which will enable you to filter your inbox to only messages from profiles that you follow in the app. As you can see in this example, the new “People you follow” option will enable you to prioritize DMs from only the profiles that you’ve chosen to follow, which could make it easier to prioritize personal connection. As explained by Instagram chief Adam Mosseri: “We’re adding a filter for people you follow because maybe you DM a lot of people you don’t follow yet, negotiating deals, figuring out collaborations. But sometimes you just want to focus the experience on people you know, in order to make the experience a bit safer and more positive.” So for people who get a lot of IG DMs, it could be a handy addition, helping to ensure ...

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13Feb By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media advertising, Social Media Analytics, social media marketing, Strategy

How to Use Facebook Audience Insights for Cost-Effective Ads

Facebook remains the world’s largest social media platform. That means it has the largest potential advertising audience. But there’s no way you’re going to reach everyone on Facebook with your ads. And realistically, you wouldn’t want to. There’s no point in advertising your business to people who don’t care about the products and services you offer. Enter Facebook audience insights. Using these research tools, you can laser-target your audience to maximize the ROI of your Facebook ad campaigns. Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success. What is Facebook Audience Insights? Fac...

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9Feb By Sparsh SadhuNo Comments

ai, Blog, instagram, Social Marketing Strategies, social media, social media marketing, youtube

What is AI Instagram Trend? Everything You Need to Know in 2024

Have you noticed the latest buzz on Instagram? It’s all about the AI trends! From stunning AI-generated art to eye-catching AI filters, photos, and videos, Instagram is embracing artificial intelligence in a big way. These Instagram AI trends aren’t just for technology geeks; these are transforming how everyday users, influencers, and brands create and engage with content. Brands and creators are leveraging these AI trends to connect more effectively with their audiences. But with all this cool tech, there are some questions that often arise, like which AI apps/tools to use, potential copyright implications, or lack of creative post ideas for Instagram AI photos or video trends. Stick around with us, this guide will resolve all your concerns on AI trends and how to capitalize on them.
...

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7Feb By EJ SaundersNo Comments

Blog, content marketing, Content Marketing Resources, Conversion Optimization, customer relationship, Digital Advertising, Digital Marketing, digital mkt, Ecommerce Marketing, email, email list, Email Marketing, email outreach, engagement, facebook, Google, Influence, Influencer Marketing, instagram, Internet marketing, linkedin, Marketing Skills, marketing strategies, Online Marketing, partnerships, pinterest, Traffic Generation, twitter, ugc, User Generated Content

Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image. Drawing on the principles of “4 Season Selling,” this comprehensive guide aims to provide professionals in any industry with a deep dive into the strategic planning and execution of effective giveaways. Yes, the examples used are within the outdoor industry but this will work across the board.  Understanding the Strategic Value of Giveaways Giveaways go beyond the mere distribution of free items. They...

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4Feb By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Template, tiktok, youtube

How to Write a Winning Social Media Proposal [Free Template]

It doesn’t matter what an incredible Instagrammer you are or how TikTok-savvy you may be. If you want to win business as a social media marketer, you don’t just need the skills. You need a convincing social media proposal, too. For solo freelance social media managers and marketing agencies alike, social media proposals are essential for growing your business — so you’d better be prepared to knock it out of the park. Luckily, we’ve got you covered with this step-by-step guide to creating a proposal and a free social media proposal template to help you craft your own in just a few minutes. Quickly create your own social media proposal with our free and easy-to-use template. What is a ...

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1Feb By Megha SharmaNo Comments

Blog, Influencer Marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

9 B2B Influencer Marketing Case Studies and Success Secrets

The power of influencers can turn a brand into a phenomenon and a product into a movement.  The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. It offers a road map to navigate success through the competition. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. Influencers are starting to ho...

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27Jan By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Social Media Tools, Strategy, tiktok, twitter, youtube

What Is Social Media Automation? Top Tools and Tips

If you’re like us, you prefer fun jobs over tedious tasks. (Actually, if you were into tedium, you probably wouldn’t be reading this blog in the first place.) That’s why you’re going to love social media automation tools. Social media automation tools allow you to automate boring, time-consuming tasks so you can get back to the fun stuff, like creating stunning content. In this blog, you’ll learn how to automate tasks on social media with tools that help you improve response time, reduce the time spent on repetitive tasks, and give you the insights you need to create more engaging content. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the p...

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20Jan By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Is There a Valuable Use Case for Generative AI in Social Apps?

While social platforms are super keen to tap into the generative AI trend, I’m not sure that they’ve worked out a good way to truly integrate AI tools in order to complement their core use case just yet. Sure, there are some generative AI elements that have sparked trending interest, like image generation tools, and even certain chatbots, like Snapchat’s ‘My AI’. But for the most part, the AI tools that we’re getting actually detract from the central mission of social apps, in that they reduce the actual social interaction element. Though that is, of course, in a human-to-human sense, and maybe, that’s not actually where things are headed. Are we moving to a new stage of digital interaction, where humans don’t necessarily have to be involved in conversations? Will chatbots eventually en...

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18Jan By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Analytics, Social media benchmarks, social media marketing, Strategy, tiktok, twitter

Q4 2023 [Data & Tips]

How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean. Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date (Q4 2023) benchmarks for key industries to help you understand how your social results stack up right now. Bonus: Get a free, customizable competitive analysis template to easily size u...

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9Jan By Rob GloverNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Template, tiktok

Social Media Rules for Real Estate: A 2024 Guide

There’s no doubt that social media is an amazing marketing tool for real estate professionals. But it’s important to remember that various real estate codes of ethics — and many local and national laws — apply to what you post. So before you publish your next Reel, Snap, TikTok, or Tweet (Xeet?), make sure you know the social media rules for real estate agents. Peruse this guide if you’re a bit fuzzy on what constitutes a good or bad social media post. We’ve laid out laws and guidelines to keep your content ethical. We’ve also included several best practices and examples so you leave with a plan to make every post perfect. Bonus: Get a free social media strategy template designed specifically for real estate agents, broker...

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30Dec By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social Media Strategy, Strategy, Template, tiktok, twitter, youtube

4 TikTok Analytics Tools That Do the Math for You

Ah, TikTok. What started as the domain of teenagers doing their teenager thing has become an important marketing channel – and not just for those marketing to teens. The platform now has more than a billion monthly users, and nearly a third of them are over 35. That means TikTok has become serious business for brands and organizations of all shapes and sizes. TikTok analytics provide the information you need to take your TikTok strategy seriously, with insights into what works and what doesn’t for your business. Before we jump into the details, here’s a quick overview of everything you need to know: What is TikTok analytics? TikTok analytics are tools that allow you to track your performance on TikTok. They provide insights into which videos are seeing the most activity. On a...

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18Dec By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

11 Key Social Media Trends to Watch Out for in 2024

Are you ready with your social media strategy for 2024? Did you take all the upcoming social media trends into consideration while forming it? You can’t avoid them! Social media evolves at a breakneck speed. What worked for your social media presence in the previous year might not work in 2024 as well. That’s why you need to stay updated with all the latest social media trends that will be taking off in the social media realm. Knowing the trends will help you create innovative campaigns that resonate with current user behaviors and preferences. So, did you jot down all the emerging social media trends? Don’t worry! We have done the hard work of finding every trend that will push your marketing ahead of the curve and help you make impactful new tactics and strategies, setting your clients a...

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13Dec By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

The 2024 Guide to Social Media Strategy for Executives

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Just be yourself and devote about 5-10 minutes a day, and you’ll be growing your executive social media presence in no time. Here’s exactly how to do it. ...

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6Dec By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, youtube

The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands

While the current spate of generative AI tools are interesting, and are already changing discovery behaviors and interactive processes, they’re really only scratching the surface of what’s possible, and are far from actual “intelligence” as the AI name suggests. Indeed, most of these initial models are data matching tools, able to predict elements of text and images based on the most likely sequencing, by applying probability to huge datasets. And they’re becoming increasingly at doing just that, but they’re not “thinking” as such, these systems are not developing new concepts all on their own, and there’s no intent or reasoning behind those matches, other than mathematical likelihoods. That’s the next level of AI, which many experts have expressed concern about, in that such systems wi...

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4Dec By Karolina MikolajczykNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Analytics, social media marketing, Social media stats, Strategy, tiktok, twitter

Average Engagement Rates for 13 Industries [November 2023]

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. (And empower you to brag to your boss with data-informed confidence — you’re welcome.) We’ve even included a simple (and free!) engagement rate calculator you can use t...

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1Dec By Sparsh SadhuNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

A Complete Guide to LinkedIn Post Sizes

When it comes to LinkedIn, the world’s go-to professional networking platform, the way we present our visuals can make a world of difference.  Think about it:  Ever come across a post with an image that’s just… off? Maybe it’s too stretched, a bit blurry, or awkwardly cropped. It’s distracting, right? A perfect LinkedIn post size can captivate your audience, ensure the clarity of your message, and keep your content looking professional and polished without any awkward cropping or blurring. It’s not just about avoiding technical mishaps; it’s about ensuring your message comes across loud and clear in the most polished and professional way possible. Whether for a standard post, an article, or a company update, optimizing image post sizes for LinkedIn is crucial for maximizing impact. This at...

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26Nov By Sam LauronNo Comments

content creation, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

5 Easy Ways to Remove the TikTok Watermark

When you download a video from TikTok, you’ll notice it includes a watermark. This logo can be especially annoying if it covers an important part of the video. It can also make it more challenging to cross-post the video on Instagram Reels or YouTube Shorts. Fortunately, there are many ways to remove a TikTok watermark! If your videos are winning fans on TikTok, don’t let that pesky watermark stop you from resharing them onto other platforms. Get the most out of your video content creation by using a TikTok logo remover. We promise that no fancy TikTok video editing skills are required. And psstt: if you want our favourite methods for downloading a TikTok without the watermark, check out our video: Bonus: Get a free TikTok Grow...

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23Nov By Hansika VaidNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The Complete Social Media Image Sizes Cheat Sheet for 2023

Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. With the appropriate image dimensions at your fingertips, you can display pictures as intended without awkward crops or loss of quality. Think about it – each platform has its unique set of rules, especially regarding visuals. And guess what? Whether you’re a savvy marketer, a creative content maker, or just starting out, mastering these dimensions is key. So, what’s the secret sauce? Stay tuned as we’re about to unveil the ins and outs of image sizing that will keep your social media content looking sharp and engaging across all platforms. A Quick Social Media Image Size Cheat Sheet Here’s a quick look at the image dim...

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14Nov By Hansika VaidNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The Complete Social Media Image Sizes Cheat Sheet for 2023

Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. With the appropriate image dimensions at your fingertips, you can display pictures as intended without awkward crops or loss of quality. Think about it – each platform has its unique set of rules, especially regarding visuals. And guess what? Whether you’re a savvy marketer, a creative content maker, or just starting out, mastering these dimensions is key. So, what’s the secret sauce? Stay tuned as we’re about to unveil the ins and outs of image sizing that will keep your social media content looking sharp and engaging across all platforms. A Quick Social Media Image Size Cheat Sheet Here’s a quick look at the image dim...

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11Nov By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Instagram Tests New Elements to Feed into More Enclosed Group Sharing

Instagram continues to lean into more private sharing, with a series of new updates in testing that will provide more ways for users to interact in smaller groups. First off, Instagram’s testing new ways to respond to inbox Notes, with users in the test pool now able to reply to Notes with audio clips, photos, videos, GIFs, and stickers. That’ll add more ways for people to engage with Notes, and contribute to general conversations with friends. Notes, which Instagram first launched last December, have proven especially popular with younger users, a key demographic that IG wants to keep a hold on, to stop them from migrating to TikTok instead. As such, it makes sense for Instagram to double-down on Notes, while it’s also added songs, looping video clips, and other interactive elements to...

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9Nov By Sam LauronNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

8 of the Best URL Shorteners To Help You Save Space in 2023

URL shorteners can turn any long and unwieldy website address into a short and sweet URL at the click of a button. Not only are short links easier to digest, but they can help you meet certain character limits and make your link performance seamless to track. It sounds like magic, I know, but anyone with an internet browser can use link shorteners: social media managers, regular everyday Facebook moms, small business owners, TikTok tweens of all heights — and you! Here’s everything you need to know about how to use URL shorteners and why they should be an essential part of your social media tool kit. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and pr...

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31Oct By Christina NewberryNo Comments

facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

14 Social Media Calendar Tools for a More Organized 2024

Social media calendar software is a must for any social team. With multiple platforms to manage and audiences in multiple time zones, it’s simply not realistic to post your social content on the fly to each account. (You need to sleep sometime, right?) A social media calendar tool eases the pain by centralizing your social content schedule, so you can plan, tweak, and share your social media posting strategy all in one place. The best social media content calendar tools integrate directly with the social media platforms so your content posts automatically once you place it in the calendar at the time you choose. Keep reading to find the best tool for your needs and learn how use a social media calendar to save time. Bonus: Downl...

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23Oct By Hannah MacreadyNo Comments

content creation, facebook, facebook marketing, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, Social media trends, Strategy, tiktok, twitter

49 Black Friday Social Media Posts: Ideas & Examples

Looking for inspiration for your Black Friday social media posts? As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. From creative graphics and catchy captions to engaging videos and influencer collaborations, use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial 50 Black Friday soci...

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19Oct By Ronald RajanNo Comments

Blog, instagram, Social Marketing Strategies, social media, social media marketing

How to Post Multiple Photos on Instagram Story: 4 Simple Ways

Did you know: Harnessing the power of Instagram Stories can skyrocket your engagement. But are you stuck on how to add multiple pictures to your Instagram Story?  You’re not alone.  A whopping 500 million users engage with Instagram Stories daily. Even more impressive, about 70% of Instagram’s entire user base tunes into stories every single day. This opens up a world of opportunities for content marketers and brands. So, if you want to leverage Stories for your website, why limit yourself to just one image? The art of posting multiple photos on a single Instagram story might seem intricate at first. But with various techniques at your disposal, you can craft captivating and diverse stories that resonate with your audience. Ready to boost your Instagram engagement? Dive into this guide, an...

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16Oct By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Strategy, Strategy, tiktok, twitter

How to Manage Social Media in 18 Minutes a Day

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research new brands and products using social media. Without an active presence, customers may choose to shop elsewhere. For those who are short on time, we’ve put together an 18-minute plan for managing social media for a business. This plan takes you minute-by-minute through the social necessities, highlighting time-saving tips along the way. ...

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12Oct By Marc BartolomeNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

Writing for Social Media: Top Tips and Tools

Social media play a pivotal role in connecting people, shaping opinions, and driving business success. As we traverse the dynamic landscape of social platforms in 2023, the significance of effective writing for social media cannot be overstated. Recent statistics from Demand Sage underscore this importance, with over 4.9 billion active social media users worldwide and projections soaring to a staggering 5.85 billion by 2027. These numbers highlight the immense potential for reaching and engaging audiences through compelling content.  With such a vast and diverse audience at our fingertips, the impact of crafting effective social media posts has never been greater. But how can you make your social media posts stand out? Let’s explore the essential tips below.  10 Tips for Writing for Social...

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7Oct By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social media content creation, social media marketing, Social Media Tools, Strategy, tiktok, twitter

What is It & Why You Need It

Social media mistakes happen. Typos. Awkward phrasing. Angry-tweeting at MasterChef Junior contestants before remembering they’re children. But if you work in a regulated industry, mis-wording something can have bigger consequences than just embarrassment. We’re talking fines, disciplinary suspensions, referrals to state authorities, or even total bars from your industry. If you want to stay out of hot water, an AI-backed compliance tool like Proofpoint is key. So how do you stay out of hot water and consistently stay engaged with your social media audience? One option is to create a compliance officer role at your company. But large companies may find that just leads to employee content stuck in an approval bottleneck for ages. And if you’re a smaller company, you might not have the resou...

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4Oct By Chris PantaleonNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

Navigating the Pros and Cons of Social Media

As we navigate the 21st century, social media stands out as a pivotal force that has reshaped how we communicate, work, and connect. Platforms like Facebook, Twitter, Instagram, and LinkedIn have seamlessly integrated into our daily lives, becoming more than just tools—they are now central to our global culture. Their widespread adoption is a testament to humanity’s innate desire for connection and community. Yet, these platforms’ vast reach brings unparalleled opportunities and significant challenges. From fostering global connections to the potential pitfalls of misinformation and social media addiction, the digital realm is rife with contrasts. This article offers a comprehensive exploration of the multifaceted world of social media, shedding light on its advantages, drawbacks, and tips...

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29Sep By Christina NewberryNo Comments

content creation, content creators, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social video, Strategy, twitter, youtube

YouTube Shorts Monetization Guide [How Much Can You Make?]

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. In this post, we talk specifically about YouTube Shorts monetization, a.k.a. how to make money from your YouTube Shorts. If you’re looking for a more general primer on this format, check out our blog post on how to make YouTube Shorts. Get your free pack of 5 customizable YouTube banner templates now. Save time and look professional while promoting your brand in style. Can you monetize YouTube Shorts? Yes! It’s...

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25Sep By Ronald RajanNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The Ultimate Social Media Marketing Guide for Beginners

Navigating the vast landscape of social media marketing can be daunting. Yet, understanding this realm is crucial, especially when, on average, 32% of the total marketing budget will be invested in social media this year. With an estimated 4.89 billion people using social media globally and the average user active on six to seven platforms monthly, the landscape is more competitive than ever. Simply posting content is no longer sufficient. To truly stand out and build a brand, strategic marketing efforts are essential.  But what exactly constitutes strategic marketing on social media? This social media marketing guide will elucidate the steps essential for effective social media marketing, shed light on the ideal platforms for your brand, and provide actionable tips to amplify your marketi...

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20Sep By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Tools, Strategy, tiktok, twitter, youtube

How to Schedule Tweets [3 Methods + Bonus Tips]

Scheduling Tweets (Xeets?) can be a game-changer for your brand. It’s hard enough coming up with witty one-liners, hot takes on current events, or smart replies on a regular basis–but actually having to log in and post them at the right intervals? Talk about a headache. By auto-scheduling your content in advance, you can send out viral Tweets for days (or weeks) without lifting a finger. Here’s how to do it, and why you should. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. How to schedule Tweets: 3 methods There’s mor...

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12Sep By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Template, tiktok, twitter, youtube

Social Media for Business: A Practical Guide

As much as you might love marketing your brand with billboards or radio ads, the fact is, social media for business has to be part of your marketing strategy in 2023. Sorry! Social media is an essential way to reach your customers, gain valuable insights, and grow your brand. If you’re avoiding this powerful communication tool, you’re missing out on an incredible opportunity to connect with an audience. (Is this the “inner saboteur” RuPaul is always talking about?!) Read on for everything you need to know to build a winning social media marketing strategy for your business. #1 Social Media Tool Crea...

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8Sep By Jordan BucknellNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

100+ Social Media Acronyms Every Marketer Needs to Know

Baffled by BOFU and BR? Doubtful over DSP? Feeling FOMO over FB, FYI, and FTW? We hear you. In the ever-changing world of social media, keeping up with the latest acronyms can feel a little like learning a whole new language. But don’t worry, we’ve got you covered. In this definitive guide, we’re going to shed light on the hottest social media acronyms and abbreviations to help you stay on-trend and ahead of the curve. Let’s jump in. 100+ Popular Social Media Acronyms Here are 100+ Popular Social Media Acronyms we’re about to explore. But wait, there’s more! We’ve categorized these acronyms into four easy-to-digest sections. This way, you’ll know exactly where to find what you’re looking for. Let’s begin with… 1. General Social Media Acronyms From hopping between social media platforms to ...

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5Sep By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing

4 Messaging Tips to Drive Sales [Infographic]

Looking for ways to use messaging in your digital marketing approach? More and more people are turning to DMs for social engagement, as the allure of public posting wears off, which has seen almost every platform put more emphasis on its DM options in recent months, for both regular users and brands. Establishing direct connection with consumers can be a great way to enhance that relationship, and there’s now a range of DM options to consider within your planning. To help with this, Instagram recently published a set of four key tips for your business DM planning. Worth noting for your holiday approach.

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3Sep By Stacey McLachlanNo Comments

customer service, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Tools, Strategy, twitter, youtube

What is Social CRM: Top Tips and Tools

It’s long been said that success in business is about location, location, location — but the truth is, that’s not actually enough to make it big. You’ve got to have relationships, relationships, relationships, too. Practicing good Customer Relationship Management (CRM) is important for anyone working in the world of sales. Every transaction, big or small (heck, even medium-sized!) starts with making a meaningful connection with a customer. And in 2023, that meaningful connection is probably happening over social media. After all, 4.7 billion people globally (!) are regularly active on social platforms. Four! Point! Seven! Billion! That’s why we’re digging into the concept of “social CRM” (a.k.a. how to use social media to manage customer relationships) here today. Let’s goooo! ...

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31Aug By Ronald RajanNo Comments

ai, Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

Best ChatGPT Prompts for Social Media

Social media is a crowded space, and capturing attention is more challenging than ever. But here’s a game-changer: a 2021 study revealed that AI-generated content led to a 20% increase in social media engagement compared to human-generated content. ChatGPT prompts are at the forefront of this trend, offering a unique way to connect with audiences meaningfully and personally. These aren’t your run-of-the-mill questions; they’re intelligent, tailored, and designed to resonate. Whether you’re a brand, an influencer, or just someone looking to make a splash online, understanding how to craft these prompts can be your secret weapon. Ready to unlock the next level of social media success? Let’s get started! Understanding ChatGPT Prompts ChatGPT prompts are more than just questions; they’re the s...

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26Aug By Michelle MartinNo Comments

content creation, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media advertising, social media marketing, Social Media Strategy, Strategy, twitter, youtube

How to Boost Engagement With LinkedIn Carousel Posts and Ads

The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Why? Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform. That’s a bit strange, considering LinkedIn carousels get 5 times as many clicks as any other post format. Don’t worry: there’s still a way to make LinkedIn carousel posts. It’s called the “LinkedIn document post” or “PDF post hack,” and it’s been around a lot longer than the actual LinkedIn carousel format. Here’s how to create LinkedIn carousel document posts and ads that get you noticed. ...

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17Aug By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Social media scheduling, Social Media Tools, Strategy, twitter, youtube

The Top 10 Stress-Free Social Media Planning Tools

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. Without the right tools, you’re bound to get lost at sea. That’s why we’ve journeyed far and wide to bring you this list. This blog is like your treasure map to the shores of a well-run social media plan. Seafaring metaphors aside, get ready for the top ten hands down best social media planning tools in 2023! Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is a social med...

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13Aug By Ronald RajanNo Comments

Agency, Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

A Comprehensive Guide for Success

Are you eager to harness the power of social media to elevate your brand? Do you aspire to engage your audience effectively and solidify your brand’s online presence? If your answer to these questions is a resounding ‘yes,’ then you’re in the right place. With over 56.8% of the world’s population active on social media, it becomes a vital asset for your business to connect with your potential target market and achieve your marketing goals. In this comprehensive guide, we’ll explore the intricacies of social media management. We’ll navigate its complexities, tackle its unique challenges, and uncover the opportunities it presents for businesses and agencies. Whether you’re a seasoned pro or a newbie, we’ll arm you with the knowledge and strategies you need to master this crucial aspect of di...

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10Aug By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Instagram Tests New Collaborative Posting Option to Encourage Participation

This could be interesting. Instagram is experimenting with a new option that would enable users to add their own images and videos to an existing post, facilitating more direct collaborations in the app. As you can see in this example, shared by app researcher Alessandro Paluzzi, when switched on, the new option would enable post viewers to submit their own addition for consideration. Any additions would not be displayed until approved by the creator, essentially enabling curated group photo albums and shared experiences in the app. Which Instagram has been leaning into as a key engagement driver of late. Back in 2021, Instagram added the “Add Yours” sticker for Stories, which enables users to prompt others to respond to their Stories content, while it also expanded remixes to all video...

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8Aug By Michelle MartinNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

How to Use Social Proof to Fuel Engagement and Sales

Social proof starts when you’re envious of Little Johnny’s new kicks in first grade and ends… never. It’s the secret sauce in every successful marketing campaign. As marketers, we often measure KPIs like engagement rate, net follower gain, and reach without once thinking about the main driving force behind all of these: Social proof. As in, the reason why someone takes the time to engage, follow, or even sees your social media content in the first place. Before you have any followers to count, you’ll need to create an environment that makes people want to follow, engage with, and — eventually — buy from you. Social proof creates that environment. Here are 15 ways to build social proof into your marketing, and our top tips for the best results. ...

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31Jul By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, linkedin, Non-profit, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, Strategy, twitter, youtube

How To Start a Fundraiser on Instagram: 10 Can’t-Miss Tips

Guess which platform puts the gram in donation programs? The fun in fundraising? The… cha-cha-cha? In cha-cha-charity? You already know, but what you may not know (and why you’re here) is how to start a fundraiser on Instagram. With Instagram fundraising (where you raise money for causes involving universities, government agencies, hospitals, or non-profits through the platform), you have many tools to spread the word far and wide on your Stories, Reels, and posts. And Instagram is a powerful tool to connect with potential donors. With over 2.35 billion monthly active users, the platform can amplify your message and reach a wider audience. In this blog post, we’ll explain exactly how to add a fundraiser to Instagram and explore ten ways you can promote it. ...

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24Jul By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

Threads Sees Significant Decline in Usage, but Opportunity for Disruption Remains

While Elon Musk continues to tinker with Twitter, and push users towards paying to get full functionality in the app, Meta’s Twitter challenger Threads has seemingly stumbled from its initial launch, based on the latest third-party usage stats. You’ve no doubt seen the numbers. Sensor Tower has reported that Threads daily active user count has dropped by around 70% since launch, data.ai reports that Threads downloads have slowed significantly, and various pundits have already predicted that Meta’s real-time news app is destined for failure, following its record-breaking ascent to 100 million members. Some of that is based in hope, with Musk’s most prominent supporters looking to amplify the news of Threads’ demise however they can. And while it’s too early to truly gauge what its potenti...

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22Jul By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

12 Ideas + Free Post Generator

Wondering what to post on LinkedIn? The platform is a gold mine for connecting with potential employers, customers, and colleagues in your field. A well-crafted LinkedIn post can help you differentiate yourself or your brand and build relationships that drive career success. Still, coming up with LinkedIn post ideas can be awkward, not to mention a total time suck. If you’re stuck, check out these post examples to spark your inspiration and build an engaging LinkedIn content strategy in no time. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. What to post on Linkedin: 12 ideas LinkedIn is a place where content matters. You ...

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19Jul By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter, youtube

What is the Best Time to Post on YouTube in 2023?

YouTube has become an unparalleled platform for businesses and creators to connect with a massive audience, paving the way for immense growth and success. With over 2 billion monthly active users, YouTube offers an ocean of opportunities to captivate viewers, build brand awareness, and drive engagement. However, in this vast sea of content, timing plays a crucial role in maximizing visibility and reaching the intended audience effectively. Understanding the best time to post on YouTube can significantly impact the success of your videos. By strategically aligning your content with peak activity periods, you can maximize your chances of gaining traction, increasing views, and boosting your subscriber count. But when exactly is the prime time to release your videos? Schedule videos on YouT...

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14Jul By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, Social Media Strategy, Strategy, tiktok, twitter, youtube

Social Media Lead Generation: 13 Proven Tactics

It doesn’t really matter what you’re selling. Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients. You already know how helpful social media can be for brand awareness and engagement: today, we’re digging into just how marketers can use platforms like Facebook, Tiktok, Instagram, and LinkedIn to generate sales leads. Social media can help you find people interested in what your business has to offer — and, importantly, it can help you keep in touch with those potential customers to let them know about news and special offers. Ready to use social media marketing to gene...

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7Jul By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, twitter

Meta Shares ‘Threads Dictionary’ to Keep Users Up to Speed on the Latest App Lingo

So is a post on Threads called a ‘Thread’ or a ‘post’? And what about re-posts – are they ‘re-threads’? It’s all a bit up in the air at the moment, in the (very) early days of the new Twitter-esque app, but to help you with the latest lingo, the Threads team has shared a ‘Threads Dictionary’ to keep you up to speed. So, to clarify: Each discussion is called a thread – so you post a thread in the app A post is an individual element within a thread (though some people are also referring to this as ‘threading’ or ‘stitching’) A shared thread is called a repost – not a ‘re-thread’ or some other variation Sharing someone else’s post is a quote thread It’s all pretty straightforward, there’s no new language to learn, as such. But there is going to be some discussion around what the actual act o...

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2Jul By Zuzana HudecovaNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

A Step-by-Step Guide to Earning the Blue Tick

Hey there, TikTok creators! Are you seeking that extra edge to skyrocket your credibility and gain recognition on the platform? If so, you’re in the right place! Earning that coveted blue tick verification on TikTok is your golden ticket. It’s not just a symbol—it’s a powerful statement of authenticity and trustworthiness that can set you apart from the sea of creators and help you build a strong bond with your audience. Did you know? TikTok is the reigning champion of social media engagement, boasting an average session length of a whopping 10.85 minutes. That’s a lot of eyeballs potentially on your content! This high engagement rate amplifies the value of verification for creators like you who are eager to expand their audience and make a big splash in the TikTok universe. In this compre...

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23Jun By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Boost Church Engagement with Social Media

Social media has undeniably become an integral part of marketing plans across the board, including non-profit entities such as churches. Yet, you will see a degree of reluctance among some church ministries towards embracing social media. If you find yourself in this category, consider this compelling statistic: Data reveals that a staggering 18% of young adults and 22% of African-Americans prefer attending church online. This showcases the immense opportunities social media presents for reaching diverse audiences. Just imagine the possibilities of using social media for churches: your congregation doesn’t merely grow—it thrives. It reaches new members, fosters stronger connections within the community, and effects impactful changes in the wider community. This is where social media steps ...

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18Jun By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Find the Best Candidates

People apply to companies, not jobs. Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. So where are the best candidates? Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media, including almost half (48%) of Gen Zers and Millennials. Here’s how to create an effective social recruiting strategy to grow an audience of top talent who can’t wait to work for you. #1 Social Media Tool ...

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11Jun By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter, youtube

Elon Musk Says that Twitter Will Start Sharing Revenue with Creators for Ads in Replies

The next stage of Twitter’s creator monetization push is coming, though there are some pretty significant considerations to factor into the latest revenue share element outlined by Twitter chief Elon Musk. In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M.Note, the creator must be verified and only ads served to verified users count.— Elon Musk (@elonmusk) June 9, 2023 As explained by Musk, very soon, Twitter will begin sharing revenue with creators for ads shown in their tweet replies. Which adds another pathway for people to make money from their Twitter presence, though the actual detail in this case is important. First off, as Musk notes, only Twitter Blue subscribers (or those gifted verification) will be eligible for...

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9Jun By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

How to Write a Social Media Policy [Templates]

A social media policy is a crucial tool for any organization—a code of conduct that protects your business’ reputation and enables employees to stay out of trouble. Read on for everything you need to know about creating a corporate social media policy, including social media policy examples and a template to help you start your own social media policy today. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial What is a social media policy? A social media policy is an official company document that provides guidelines a...

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6Jun By Himansha SehgalNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Ultimate Social Media Marketing Guide for Your Restaurant

If you haven’t considered social media marketing for your restaurant, it’s time to seize this excellent opportunity. Doubtful? Consider this: according to recent statistics, 63% of consumers use social media to seek out new restaurants or discover new menu items. By promoting your restaurant on social media, you can heighten brand awareness, attract more customers, and consequently expand your business! It’s important to remember that establishing an effective social media presence for restaurants requires strategic planning to stand out in the competitive market. This blog post aims to discuss these essential strategies. Moreover, we’ll guide you in crafting engaging social media posts and highlight the key considerations for marketing your restaurant on these platforms. Let’s dive right ...

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1Jun By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Caption writing, image sourcing, responding to followers…the list goes on. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Streamline your workflows, automate tasks, and never worry about finding the perfect caption again. Here’s how you can get started with ChatGPT for social media marketing. Craft perfect posts in seconds OwlyWriter AI instantl...

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28May By Mandy SchmitzNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

7 Ways to Use SEO on Social Media to Boost Your Visibility

When you hear the word SEO, I bet the first thing that comes to your mind is better rankings on search engine results. But did you know that you can also use SEO on social media? Yep, you read that right. Those SEO strategies you’ve been using to get more traffic on your site aren’t only applicable to search engines. They can help you gain more visibility on social media platforms too! So, if you’re struggling to gain a following on your socials or hitting your engagement goals, SEO could be the answer to your woes. No worries. In this post, I’ll teach you how to take advantage of SEO tricks and techniques to boost your social media presence. But first, you need to understand why SEO strategies can work on social media too. Why Should You Do SEO on Social Media? At this point, you’re proba...

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23May By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

How to Make Short-Form Videos That Stand Out

Looking to make a splash with short-form video content? You’re not alone. Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Easily customize them in Canva, and take your Reels game to the next level today. What is short-form video? Short-form video refers to...

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20May By Monika VermaNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Your Ultimate Guide to Using Social Media in Healthcare

Do you think social media marketing is crucial for a healthcare business? Can social media be a fruitful marketing channel for your healthcare business? Absolutely, yes! Present-day social media is way more than a networking platform, with a total of 4.89 billion users worldwide. It is used by businesses across industries, and the healthcare industry is no exception. Social media is a powerful tool for healthcare institutions and professionals to engage with the general public and share healthcare information. Studies show that about 90% of users in the age group of 18-24 trust the healthcare information shared on social media. Without the wide reach of social media platforms, it would be hard to keep the general public informed about the latest healthcare updates and services nearby. So, ...

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15May By Trish RiswickNo Comments

facebook, facebook marketing, instagram, News, Social Marketing Strategies, social media, social media marketing, youtube

The Story Behind Hootsuite’s ‘Proud Mamas’ Mother’s Day Tribute

It’s not every day you find yourself in your parents’ backyard in Florida, filming a Hootsuite product demo video in a kiddie pool. But, in April, there I was: just a social media manager doing what we do best—doing whatever it takes to make something dazzling for our social channels. After an hour of getting ready and organizing my set, I tragically realized my camera wasn’t working properly, that the wind was interfering with my audio, and the script I was reading off of was significantly longer than I thought it was. “MOM?” I yelled. My mom poked her head out the back door. “Can I help now?” she replied with a goofy grin. “Yes. Please come help me.” I said, only slightly defeated that I couldn’t do this alone. “Show me what to do,” she said, eagerly standing over my tripod. We spent the...

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6May By Sam LauronNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How to Generate Leads in Real Estate: 22 Foolproof Tips

There’s way more to real estate than showing houses and negotiating deals. In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business. But where should you start? Below, let’s dive into the different ways to get real estate leads, where to find them, and how to convert them into happy clients. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that s...

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3May By Himansha SehgalNo Comments

Agency, Blog, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Effectively Streamline Your Reel Creation

Launched in 2020, Instagram Reels was Meta’s answer to the wildly popular short-video app TikTok. Fast-forward to today, Reels are stronger than ever! Let’s admit it. Reels can be appealing and highly addictive. Once you finish watching one, you cannot help but scroll to see the next. As these short videos continue to remain a hot trend this year, too, it is wise for businesses to use Instagram Reels templates to create better Reels content at a faster pace. But what’s the benefit of using these templates? Well, these templates drastically reduce the time it takes to create Reels. With these templates, you don’t need to select music and edit clips to match the music. This way, you save tremendous time creating the short video and increase the rate you post these videos on the platform. Kee...

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29Apr By Andrew HutchinsonNo Comments

instagram, linkedin, Social Marketing Strategies, social media, social media marketing

Instagram Tests New Process to Help Brands Source UGC in the App

Instagram’s testing out a new option that will help brands discover relevant UGC in the app that they can then share as examples to better promote their products in-stream. As you can see in this example, shared by Yolande Haynes on LinkedIn, Instagram is now prompting some Shop managers to ‘Add user-generated content’ to their product listings to further encourage potential purchasers. When you tap through on the prompt, Instagram’s system will then highlight Instagram posts that your business has been tagged in, which you can then associate with your product listings. As per IG: “When a user tags a brand in a post, that brand will have the ability to request permission to feature their products in that post. Users that tag your business will likely appreciate that your brand would lik...

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27Apr By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

5 Tips to Stay Compliant

HIPAA stands for the Health Insurance Portability and Accountability Act. It is an overarching piece of legislation relating to health information in the United States. If you manage social media for a healthcare organization, you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. What does HIPAA say about social media? HIPAA does not explicitly say anything about social media. That’s because the standards were created befor...

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24Apr By Aaron Andre ChichiocoNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

Leveraging Emotional Marketing with Influencer Marketing

It is a no-brainer that emotion is one of the most significant factors that contribute to the success of any marketing campaign.  If you disagree, then do thorough market research, and you’ll find this to be true. Admit it. Emotion is the reason your consumers purchase products that may not even want or be good for them.  Logic doesn’t play into action that much. It’s not how you make lifelong customers. Think about it. Even if you know that it’s not healthy to eat at fast-food restaurants, you still take your family on weekends because their marketing campaigns tug at your heartstrings and promise not only delicious food but more importantly, fun times and great memories for the whole family. The emotions they evoke drive customers to take action. In the very first neuroscience study cond...

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19Apr By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

How the YouTube Algorithm Works in 2023: The Complete Guide

If you believe in free will, we have terrible news — well, at least when it comes to YouTube. Because YouTube’s algorithm for recommendations drives 70% of what people watch on the platform. Seventy percent! That is some seriously staggering influence. Youtube’s 2.5 billion users watch 694,000 minutes of video each minute. And the platform’s recommendation system is responsible for the majority of those views. So it’s no surprise that marketers, influencers, and creators are obsessed with unlocking the secret of the Youtube algorithm. Getting recommended to the right viewers at the right time is the ticket to YouTube stardom, but how does it work? What makes it tick? And, most importantly, how can we take advantage of this mysterious formula? Well, ponder no more, my ‘Tube curious friends ...

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16Apr By Lindsey MillerNo Comments

Blog, content marketing, Digital Marketing, digital mkt, instagram, Internet marketing, Marketing Strategy, Marketing Topics, Online Marketing, Social, social media, social media marketing

The Ultimate Guide to An Effective Instagram Marketing Strategy

If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Before you jump in, it’s essential to create an effective Instagram marketing strategy, so you can experience the results everyone’s talking about. Why Instagram Is Such an Important Platform for Your Business With about two billion users, Instagram is a key social media platform for growing your brand and attracting new customers. If that’s not enough to get you to focus on the visual social media outlet, consider these statistics:  According to their own data, 60% of people learn about products or services on Instagram. ...

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11Apr By Guarav SharmaNo Comments

Blog, content, content creation, content marketing, Digital Marketing, digital mkt, Drive More Traffic, email outreach, engagement, facebook, instagram, Internet marketing, Marketing Strategy, Online Marketing, Social, social media, social media marketing, Traffic Generation, twitter

From Clicks to Conversions: Create Content that Boosts Engagement

Looking to create awesome social media content to boost engagement? It’s a given that creating engaging social media content is crucial for building a strong online presence, engaging your audience, and growing leads and sales.  But how do you get it right? Here are some tips and examples. 9 Tips To Create Social Media Content That Boosts Engagement Start by creating professional and compelling social media profiles. Then use these tips when creating content.  1. Know Your Audience Knowing your audience is the key to marketing success, whether it’s in email personalization or creating tailored social media content.  For instance, Canva creates tailored messages for each of its target groups. This is a post for nonprofits. And here is content created for teachers....

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10Apr By Alexandra SamurNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

The History of Social Media in 33 Key Moments

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So sit back, relax, and join us while we look back at what once was the future. The 33 most important moments in the history of social media The first social media site was born (1997) On one of the first true social media sites, SixDegrees.com, you could set up a profile page, create lists of connections, and send messages within networks. The site amassed around one million users before being bought out for $125 million, only to shutter in 2000. The actual answer to “when was the first social media site launched” is debatable...

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7Apr By Chandraveer SinghNo Comments

analytics, Blog, facebook, facebook marketing, How-Tos, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How to Manage Multiple Social Media Accounts Effectively?

A Twitter survey found that, on average, the maximum number of accounts a social media manager handles is 40. What about you? How many accounts do you handle? More importantly, are you facing difficulties while managing multiple social media accounts? Whether you’re a professional social media manager or a small business owner, juggling multiple accounts can be troublesome if you don’t know how to do it with finesse. So, how to manage multiple social media accounts effectively? This article will provide detailed information on executing multiple social media account management effortlessly. So, without further ado, let’s dive into the nitty-gritty aspects. Pros and Cons of Having Multiple Social Media Accounts Before you understand the rules of effective social media management, you must g...

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2Apr By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

8 Facebook Trends That Will Shape Your 2023 Strategy

Facebook hit a new milestone in early 2023, reaching 2 billion daily users for the first time. In a constantly changing social media landscape, the world’s largest social network continues to hold its ground. So, what’s trending on Facebook right now – and how is Facebook changing in 2023? We’ve rounded up the most important Facebook trends marketers need to watch this year. Hint: AI Facebook trends are leading the way. If you’re not already thinking about how AI will affect your Facebook strategy, it’s time to start! Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023. The 8 top Facebook trends for 2023 Trend 1...

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24Mar By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

11 of the Most Important TikTok Trends to Watch in 2023

Sure, we could tell you what the hottest TikTok hashtag trends and challenges are right now — but this article would be out of date by the time you finish reading it. So if you were looking for a hot new drag-queen-choreographed dance to do, we’re sorry. But we’ve got something even better for you instead: a 2023 TikTok trend report that’s all about the bigger picture. If you’re looking for what’s making TikTok tick right now, you’ve come to the right place. Because, really, if you want to create a winning TikTok social media marketing strategy, you can’t get lost in the details. Things change at whiplash speed over on TikTok. Even if Corn Kid is absolutely popping off on a Monday, by Friday, the TikTokaverse has already moved on to watching clips of old dudes selling watches. To succeed h...

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21Mar By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, How-Tos, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter, youtube

How to Become a Successful Freelance Social Media Manager?

Are you looking for a career change? Or do you want to start a side hustle? Irrespective of your decision, working as a freelance social media manager is a lucrative career path if you want flexibility and autonomy. As businesses seek to build their online presence and engage with their audience on various social media platforms, the demand for freelance social media manager jobs has skyrocketed. According to the data from LinkedIn, the demand for marketers with social management skills has increased by 116.4%. But becoming a successful freelance social media manager requires more than just a love for social media. You must have a deep understanding of the platforms, the ability to create engaging content, and the skills to manage multiple accounts and campaigns. This article will provide ...

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16Mar By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

9 Facebook Analytics Tools for 2023 [Paid & Free]

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. Even while some things about Facebook remain a mystery — for instance, why does your seventh-grade boyfriend leave a ‘Happy Arbor Day’ message on your wall every year? — social media managers all over the world can count on the soothing clarity of Facebook analytics. Numbers don’t lie, after all. Your Facebook metrics reveal fascinating facts about your audience’s preferences and behaviors. By analyzing data about your content performance, you’re getting valuable quantitative feedback to help build a winning Facebook marketing strategy. The only trick to making the most of your Facebook analytics is finding a tool to help you track performance and identify patt...

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7Mar By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

How to Automate DMs on Social Media

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? Well, thank goodness you found this article. After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. At the end, we give several tips and tricks you can implement when automating DMs. Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand, including greetings, partnership requests, FAQ responses, replies to complaints, and more. What are automated DMs? Automated DMs are pre-set responses sent to people who direct message you on social media. You can a...

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4Mar By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, twitter

11 Crucial Facebook Metrics You Should Track to Grow Your Business

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Let’s roll! Why Is It Important to Analyze Your Facebook Metrics? According to statistics, 1.6 billion people connected with a small business on Facebook, which ...

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27Feb By Britny KutuchiefNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Everything You Need to Know

Salesforce recently announced the retirement of its social media management tool Social Studio. Customers will lose access on Nov. 18, 2024, or at the end of their contract, whichever comes sooner. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. Keep reading to find out everything you need to know about the Salesforce Social Studio retirement — and what to do next. #1 Social Med...

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18Feb By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

How to Use Data to Grow Your Channel in 2023

Are you trying to make sense of your YouTube analytics but feel like you’ve been tossed an advanced calculus textbook with no teacher? If you’ve resorted to throwing spaghetti at the wall just to see what sticks (or purely out of frustration), we can help. To all marketers, content creators, and YouTube stars, bookmark this post. We’re going to demystify metrics, explain which reports do what, and show you how to use YouTube analytics to your advantage. We’ve even got can’t-miss expert insights from Paige Cooper, Hootsuite’s own Inbound YouTube Lead and all-around digital savant. Buckle up! Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Y...

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15Feb By Radu BalasNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

10 Podcasts on Social Media That You Can’t Afford to Miss

There’s no doubt that social media is the most anticipated platform for marketing. Yet, it has landed marketers in a new maze. Unlike traditional marketing, gauging social media success needs you to be ultra-active. Every other day, you get a newer update on one of the channels you use for promotion. And this begs the question. How can you know about these updates and leverage them for an enriching promotional scheme? Besides gorging on books, enrolling in courses and webinars, and trying out those features yourself, you can listen to social media podcasts. Good social media podcasts are a hard thing to come by. Still, the podcast listening trends show that 55% of the US population listen to them. Many social media leaders and industry experts have started sharing their experiences and adv...

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9Feb By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

10 Social Media Design Tips to Stand Out on the Feed

As more and more platforms move towards visual content, social media design has become increasingly important. Sure, your content is what really matters, but if your posts are visually unappealing or lack any sort of design consistency, they’re going to be lost in the mix. But what if you don’t have an in-house designer? What if you don’t have any formal design background at all? Fear not–here are 10 social media design tips to help your posts stand out on the feed. Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network. What is social media design? Social media design is the pra...

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30Jan By Carlos Carrión v. R.No Comments

Blog, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

How to Use Both to Boost Engagement

On the surface, Instagram Reels vs. Story is a debate that many social media users have a hard time understanding. Both are popular ways to share video content with your followers and improve engagement. So, can you pick one or the other? No! Despite their similarities, Instagram Story and Reels are different in their reach. They engage different audiences on the platform, and different consumers in your sales funnel. That’s why it’s critical to understand the differences between these two video formats and how to use them effectively in your social media strategy. Instagram Reels vs. Story: What’s the Difference? Here’s a quick refresher on Instagram Reels Vs. Stort and how each format differs. Instagram Story Instagram Stories are short-lived videos or slide shows attached to your Instag...

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25Jan By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Top 10 TikTok Influencers in 2023 [+ How to Become One]

Have you ever wanted to become a TikTok influencer? You’re not alone. Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. Not to mention, they’re inspiring the entire social media platform’s community with their creativity. What is the fastest way to become an influencer? Learn from the pros! We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie. What is a TikTok in...

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22Jan By JayceNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

How Can I Post Pictures on Instagram From My Computer?

With over two billion active users worldwide, Instagram is one of the most popular social media platforms. Whether you share images or videos, it’s an excellent platform to showcase your creativity. However, social media professionals, for whom Instagram is their bread and butter and tend to be more on their laptops than their phones, often question, “how can I post pictures on Instagram from my computer?” Convenience is crucial for social media managers who want to post images from whichever device is closest to them. Knowing how to upload to Instagram from your computer becomes even more crucial if you edit your photos and videos exclusively from your desktop. You don’t want to waste time transferring the files on your mobile device, right? So, let’s look at the different ways you can po...

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18Jan By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Discord Acquires Anonymous Teen Connection App ‘Gas’

This may not be hugely relevant from a social media marketing perspective right now, but it is worth noting, especially if you’re trying to connect with younger user groups. Today, gaming-focused messaging platform Discord has announced that it has acquired ‘Gas’, the rising social app which enables teen users to send anonymous compliments to their friends. Created by former Facebook product manager Nikita Bier, who also created the very similar tbh (which Meta acquired in 2017), Gas is specifically focused on high school students, enabling users to sign up and join their school, then participate in positive polls and activities with their classmates. Which has proven popular. Over the last few months, Gas has regularly ranked in the App Store’s top 10 most downloaded charts, even beati...

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17Jan By Hannah MacreadyNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

Everything You Need to Know About Booktok + 5 Best Books

The TikTok community of BookTok has quickly become one of the leading book recommendation platforms in the world. Its unique combination of social media and book reviews has revolutionized how people find new books to read. But what is BookTok? How do you get started on BookTok? And who are some of its top influencers? We’re here to answer all your questions about BookTok and give you a list of the top 10 books recommended by BookTok this year. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie. What is BookTok? BookTok, short for “Book TikTok,” is a community of users on TikTok who...

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8Jan By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

How To Become a Pro at Instagram’s Auto-Generated Captions

When it comes to accessibility online, auto-generated captions are a big win. Now, you can easily include auto-generated captions on Instagram videos and Reels. It can increase your reach, shooting you to Instagram stardom (maybe). Look out, Whindersson Nunes! This article walks you through the automatic subtitles Instagram offers. By the end, you’ll know how to get auto-generated captions on Instagram and why you should use them. Save time editing photos and download your free pack of 10 customizable Instagram presets now. What are auto-generated captions on Instagram? Auto-generated captions on Instagram are text transcriptions of the speech from a video or Reel. Captions appear on-screen at t...

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5Jan By UweNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

6 Great Tips to Become a Successful Social Media Consultant

In the past, social media was seen as a fun way to connect with friends and family. Nowadays, it is one of the most important tools a business can use to reach customers. It is one of the most important aspects of online marketing and continues to grow. Here are a few statistics that show just how important social media is for businesses: More than half the world is on social media (58.4%) 93.4% of all internet users use social media People are spending more than two hours on social media every day With statistics like that, it’s no wonder businesses are looking to up their social media game. This is why social media consulting is such a sought-after field. If you are looking to become successful in this industry, there are a few things you can do to raise your chances. This article will d...

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22Dec By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Social Media in Higher Education: 13 Essential Tips

Social media usage is now the standard for higher education institutions. From student relations to recruitment to fundraising to crisis management, it’s a powerful communications tool for post-secondary institutions of all stripes. That’s why we’ll be digging into the expanding role of social media in higher education in this post. Read on to learn how to use social tools to build your institutional reputation and foster a sense of collegiate community. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Advantages of social media in higher education Social media is relevant at just about every level of education, but it can seriousl...

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18Dec By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, twitter, youtube

How to Schedule Tweets like a Pro in 2023

The key to successful marketing on Twitter is consistency—the kind of consistency that doesn’t lack quality. But let’s be honest, it sometimes gets hectic to maintain tweet consistency and quality. And you, as a social media marketer, must be facing the same problem. The recent transition from handling a single account to managing multiple social media platforms can take a toll on your performance. But what can you do to maintain an active and qualified Twitter presence while efficiently conducting other day-to-day job activities? Well, you can learn how to schedule tweets! Scheduling Twitter posts keep you ahead of time so you can always have your feeds filled with quality content without the hassle of manual posting, and there are two ways to do it. Third-party Twitter scheduling using S...

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15Dec By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Meta Shares Video Ad Tips, Based on 70 Campaigns

Looking for tips to help improve the performance of your video ads? This could be worth a look – Meta recently partnered with Analytic Partners to analyze over 500 ads, across 70+ campaigns, in order to glean insight into key best practices, strategies and tips to help improve your video marketing approach. You can download the full 12-page report here, but in this post, we’ll take a look at some of the highlights. First off, the research underlines a key point that you’ve likely heard and read many times before – return on investment for video ads is over 5x higher when a brand logo is used in the ad, and is highest when the logo is shown within the first two seconds. That’s even more important with short-form video clips, highlighting the need to make your branding known quickly, in orde...

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13Dec By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

15 Tips for a Better Instagram Engagement Rate [CALCULATOR]

Every brand on Instagram needs to understand how to create authentic, organic Instagram engagement. Posting content is great, but if no one likes, comments, or shares it, your account will flounder. You need engagement to tie your Instagram efforts to real business goals. This post will dive deep into how you can increase engagement through legitimate strategies that reach real people (not bots). We’re not going to talk about buying likes or followers, except to say right here that you should not do that. There’s real engagement out there waiting for you on Instagram. Here’s how to get it. Bonus: Use our free engagement rate calculator to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an e...

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10Dec By Chandraveer SinghNo Comments

Blog, content marketing, instagram, Social Marketing Strategies, social media, social media marketing, youtube

8 Podcast Promotion Tips to Reach Maximum Listeners

So, you finally managed to start your podcast. Nothing can beat that feeling, right? You are very excited, at the same time, have huge expectations from it. And why wouldn’t you? All the hard work you have put into researching, interviewing experts, promoting brands, and gathering actionable tips must cultivate a great response. Wait! You are missing one important thing. Where is your podcast promotion marketing? Don’t tell me you still believe in the “Create and they will come.” Realistically, you know this no longer works. Right? Statistics suggest that there are over 2.4 million podcasts with over 66 million episodes. To stand out, you need more than quality content. What works today is: to create, market, and grow. So, if you have completed your first step by creating a podcast, now is...

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8Dec By AmyNo Comments

AI chat funnel, automation, chat marketing system, chatbot, content marketing, facebook, facebook marketing, instagram, Instagram Marketing, Marketing Strategy, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing, technology

#524: How To Monetize Your Instagram (Without Changing Your Content Strategy) With Natasha Willis – Amy Porterfield

Listen To My Latest Podcast Episode: #524: How To Monetize Your Instagram (Without Changing Your Content Strategy) With Natasha Willis Listen To My Latest Podcast Episode:#524: How To Monetize Your Instagram (Without Changing Your Content Strategy) With Natasha Willis

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6Dec By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing

Instagram Releases its Trend Predictions Report for 2023

Instagram has published its 2023 Trends Report, which aims to highlight the top, rising shifts for the coming year among Gen Z users, based on usage insights, survey data and more. Though I’m not entirely sure about the methodology - as per Instagram: “Our findings, included in this report, began with a simple question about summing up 2023 in one word. Our top responses: Healing, Energized, and Main Character Energy.” Yeah. Okay. The 22-page report, which you can download here, highlights five key trend areas in the main section: Recycle, Reuse, Reconstruct Taking Action Climate and Expressive Beauty Alt Takes On The Metaverse The Financial Renaissance Each trend comes with its own page, along with an emoji aligned with that trend: The summaries provide some interesting notes, whic...

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5Dec By Liz StantonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

How to Write a Great Social Media Call to Action

When you work in marketing, you’re always trying to convince your audience of something. Maybe you want your followers to sign up for a free trial, download a PDF, visit your landing page, or pick up the phone and call. But getting people to take action, especially on social media, is tricky… unless you use a clear call to action. If there’s something you want your audience to do, you can’t just hope and hint (this same advice holds true for most things in life, actually). You need a compelling call to action, or CTA, to draw people in and point them in the right direction. In this post, we’ll teach you what a good social CTA is and share tips and examples from brands that are nailing it. By the end, you should have everything you need to write a social media call to action that gets resul...

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28Nov By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter, youtube

Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

Elon Musk has provided some more insight into his evolving plan for Twitter, which will now also see the company embark on a hiring push, after firing 65% of its workforce, in order to get in more development and engineering talent to help realize Musk’s grand vision. And with that, Musk has put together a new pitch deck, of sorts, which aims to clarify his current plan. Which, as noted, is evolving quickly, so it may end up being totally different, it may be indicative - we don’t know for sure as yet. But he is slowly clarifying and honing in on specific elements. Here’s a look at the collection of slides that Musk has put together to present his current strategic outline for the app. As you can see in this first slide, Musk’s presentation shows that new account sign-ups are at an all-ti...

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26Nov By Nathan CaddellNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Tips for a Successful Application

Even if you’re not trying to become the next Charli D’Amelio, it’s worth figuring out how to get verified on TikTok. After all, the social media network has about 1 billion active users a month. That’s a huge potential audience to take advantage of. Verified TikTok accounts benefit from increased exposure and a certain amount of cred. A verification badge is basically a stamp of approval from the TikTok overlords. If you’ve been wondering how to get a blue check mark on TikTok, read on. Here’s what TikTok verification is, why it matters and how to make sure your verification application is approved. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers w...

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18Nov By Alyssa HiroseNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, youtube

12 Exciting Things to Try on Instagram in 2023

So you’re in a bit of an Instagram rut. Your content isn’t sparking joy in the way it used to. It’s not about accumulating more followers or getting more likes: you’re just kind of bored. The honeymoon stage is over. Hey, don’t quit. This is normal. You and Instagram can still have a long-term, loving, fulfilling relationship. You’ve just gotta put some effort in. It’s time to spice things up. From simple photo editing hacks to easy Reels inspo, this is the place to go if you’re looking for new things to try on Instagram. Read on for the freshest trends, new features and examples from the pros. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2...

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14Nov By Christine TomasNo Comments

Blog, How-Tos, instagram, marketing strategies, Social Marketing Strategies, social media, social media marketing, youtube

5 Easy Steps to Conduct a YouTube Audit

Have a YouTube channel? There needs to be more than just creating and sharing engaging content if you want it to grow and become popular. You have to check and evaluate its performance. However, even after following a clear strategy, many channels don’t see any new subscribers, or the channel does not develop or does it very slowly. Unfortunately, 97% of YouTube channel creators fail, and lack of auditing is one of the main reasons why. What’s the problem? What are you doing wrong? All you need to do is conduct a YouTube audit. YouTube has 2 billion logged-in users every month, so you should always stay tuned to their preferences, interests, and expectations. Auditing, in turn, is an excellent way to get a clear plan of action and fix mistakes. Below you will find tips that will help you c...

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9Nov By Michelle CycaNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

What Is Cameo? Using Celebrity Videos to Promote Your Brand

If you’ve ever wanted George Costanza to roast your dad on Festivus or Chaka Khan to sing you happy birthday, Cameo can make your dreams come true. You probably know Cameo as a platform that allows fans to request celebrity videos, but did you know that you can also use Cameo to grow your business? Read on to find out more about how Cameo can work for you and your company. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is Cameo? Cameo is a website and mobile app that lets you request personalized video messages from celebrities. Founded in 2016, Cameo connects fans with their favorite actors, ...

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31Oct By Michelle MartinNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

14 Fun Instagram Question Sticker Ideas for Marketers

There’s nothing we marketers love more than first party data, right? Instagram is one of the best places to get feedback directly from your customers. But then you have to deal with the 400 DMs crowding your inbox after you ask for it… Enter: Instagram question stickers. The questions sticker for Stories collects and organizes responses, and allows you to turn real feedback into valuable public content. Here’s how to use the Instagram questions sticker, plus 14 creative ideas to inspire you. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. What is the Instagram question ...

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28Oct By Vartika KashyapNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

How to Manage Your LinkedIn Community Effortlessly In 2022

More than 2 million! According to Business Statistics, this signifies the total number of Linkedin communities. What does that imply? It implies that using LinkedIn to advance B2B marketing is worthwhile. After all, LinkedIn is the best social media platform for establishing solid business ties and generating qualified prospects. If your business is mostly B2B, you might have thought about creating a LinkedIn community. Perhaps you’re also considering how to manage it. But cultivating LinkedIn communities can become overwhelming over a period of time. Just think of tens and hundreds of pending connection requests you have no idea what to do with. So, how do you manage your LinkedIn community to foster better professional relationships without taking undue stress? Let us dive deep into prof...

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