Friday, September 24Digital Marketing Journals

Tag: Email

How to Repurpose Email Content for Social Media
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

How to Repurpose Email Content for Social Media

By Ovi Negrean September 21, 2021 Don’t do the same work twice — supercharge your social media strategy with your email content, while also growing your list in the process. When creating daily content, regularly coming up with new ideas and implementing them on every marketing channel can become hard at times. But there’s good news: most people prefer to hear from you on one channel only. That means you can repurpose content, and get a big bang for your content buck.  Let’s take email and social media for example. If you’re an advocate who has build a large email list, you may also find yourself considering social media. But does that leave you wondering how much time it’ll take to create new content? In this blog post, we’ll cover repurposing co...
Create Your Own Email Template to Use Over and Over Again
Digital Marketing, digital mkt, email design, email outreach, email templates, Internet marketing, Learn, Online Marketing

Create Your Own Email Template to Use Over and Over Again

By Jeni McGuigan September 13, 2021 With the right tools — and a dash of creativity — you can create an email template that makes sending email quick and easy. Sometimes, simply getting started is the hardest part. Especially when you don’t feel like you have the skills or creativity needed to design a beautiful email — it’s often pushed off to the last minute or you end up sending out text based emails. Email templates can help you get started quickly and easily — while creating a brand consistency across your marketing that your readers identify instantly. Why should you use an email template?There are a number of reasons to use an email template, but here are the top concerns that email templates help you address. ConsistencyEmail temp...
Your Guide to Creating a Successful Email Marketing Campaign
best practices, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Your Guide to Creating a Successful Email Marketing Campaign

By Kelly Forst September 2, 2021 Want a successful email marketing campaign? Then you need to do more than send random emails to your audience. Did you know people send 306 billion emails each day? That number will likely hit 361 billion by 2024. It may seem like a saturated field, but marketers report that email marketing is their leading method for acquisition and retention.Email marketing is a powerful tool when used correctly.But, if you don’t follow email campaign best practices, it is easy to get lost in the shuffle of emails people receive every day. Your goal should be to stand out in an inbox full of offers and provoke a response from your audience.What is an email marketing campaign?An email marketing campaign is a series of time-bo...
How to Get Started With Email Automation
automation, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Get Started With Email Automation

By Kelly Forst August 20, 2021 Here’s everything you need to get started with email automation: from tools to workflows to content tips. Email automation: everybody’s doing it.Ninety-one percent of marketers say automation is critical to their success. Companies using automation see 53 percent higher conversion rates than those not using automation. Seventy-eight percent of marketers say that automation makes them money.I haven’t even mentioned all of the time-saving, trust-building, subscriber-educating benefits, but I think you get the point. Email automation gets results.So why haven’t you tried it yet?Maybe you thought that automation was for bigger, more established businesses. Maybe you think you don’t have the time. Or maybe you just ha...
10 Free Email Marketing Tools for Success and Time-Savings
Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email marketing tips, email outreach, Internet marketing, Learn, Online Marketing

10 Free Email Marketing Tools for Success and Time-Savings

By Kelsey Johnson August 13, 2021 Anyone who sends emails can benefit from these free tools that will level-up your marketing. There’s a lot that goes into creating a good email marketing campaign. You need an engaged audience, a message that resonates with them, and a beautiful design to back it up. Plus, it’s important to get the result you want — whether it’s better open rates, selling products or creating positive brand sentiment.Well, good news! It’s easier and cheaper than ever to create good design, messaging, and tracking for your audience — with this arsenal of free tools.When you wrote your first email, did you think it would require so many skill sets? Creating catchy headlines and beautiful images isn’t as easy as it seems.Here...
Top 10 Benefits of Email Marketing
Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, Internet marketing, Learn, Online Marketing

Top 10 Benefits of Email Marketing

By Kelly Forst August 6, 2021 Explore some key benefits of email marketing and consider how these could elevate your next marketing campaign. Looking to accomplish more with your marketing budget? It may be time to throw an email marketing campaign into the mix. Email marketing has tons of benefits and offers an impressive return on investment (ROI) while being quick and easy to deploy—even if you don’t have a lot of experience.Still not convinced? Explore some key benefits of email marketing and consider how these could elevate your next marketing campaign.1. Build relationships with customersYour existing email list presents an amazing opportunity to build relationships with people who are already interested in your business. After all, thes...
Ultimate Guide to Getting Started with Email Marketing for SMBs
googe optimize, google optimization, google seo, Marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Strategy

Ultimate Guide to Getting Started with Email Marketing for SMBs

Posted Aug 2, 2021 by Carrie Hill Your Small Business Competitors Suck at Email Marketing. …or they do it completely wrong. …or they don’t even do it. And this means with a little bit of planning and effort, you can get some big wins with this tactic. Why Email Marketing for SMBs? I have long been a proponent of any amount of time a small business can spend growing and cultivating an exceptional email marketing presence and leveraging that content across multiple channels and opportunities. The issue for small businesses has always been time, consistency, and content. Image via AlphaInvest...
Building Your Email Newsletter Strategy
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Building Your Email Newsletter Strategy

The competition for awareness is at an all-time high. From social media to television to our inboxes, we're constantly barraged with bids for our attention. The days of sitting down to read the newspaper are long gone. People are now more likely to consume relevant content if it's delivered somewhere they're already spending time—like their email inboxes. And that's showing in the marketplace: A new email newsletter seems to pop up every 15 minutes, and new tools have empowered their creators to reach readers faster and more efficiently than ever. So it's no surprise many marketers are jumping at the opportunity to grow their email audiences, either as a core strategy of the business or just to re-engage their customers. To remind newcomers and incumbents alike in the n...
#387: 7 Email Copywriting Tips To Convert Subscribers – Amy Porterfield
email list, email subscribers, facebook, facebook marketing, Online marketing, podcast, sales, sales emails, selling, Social Marketing Strategies, social media, social media marketing

#387: 7 Email Copywriting Tips To Convert Subscribers – Amy Porterfield

Listen To My Latest Podcast Episode: #387: 7 Email Copywriting Tips To Convert Subscribers Listen To My Latest Podcast Episode:#387: 7 Email Copywriting Tips To Convert Subscribers !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView');!function(f,b...
How to Grow Your Email List with Instagram
Digital Marketing, digital mkt, email list, email list growth, Email Marketing, email outreach, instagram, Internet marketing, Learn, Online Marketing

How to Grow Your Email List with Instagram

By Kelly Forst July 6, 2021 Discover the value of Instagram for your business, not just as a social media marketing tool, but a platform for growing your email list. As a small business owner, you already understand the importance of optimizing your marketing budget. And while there’s no denying that Instagram and other social media sites can be excellent platforms for marketing your small business, what many business owners don’t realize is that they can actually use these tools to grow their email lists as well.So, what are some of the advantages of Instagram as a marketing tool and how can you harness its power to grow your email list? We’ve got you covered with some marketing tips and tricks geared specifically towards small business owners like you....
How to Build Marketing Funnels with Email
advocacy, awareness, consideration, Conversion, Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, loyalty, marketing funnel, Online Marketing

How to Build Marketing Funnels with Email

By Kelly Forst June 23, 2021 Understanding the marketing funnel will help you transform prospects into loyal customers — who will then refer you to their friends. You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you don’t have a start-to-finish plan for connecting with your subscribers at every stage of their customer journey, you’re wasting your time. Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel.What is the Marketing Funnel?The marketing funnel is a tool that helps you visualize t...
You Don’t Have an Email Marketing Strategy: Here’s How to Make One
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy series, email outreach, Internet marketing, Online Marketing, PPC

You Don’t Have an Email Marketing Strategy: Here’s How to Make One

Email Marketing is a pillar of digital marketing. Not only is it one of the oldest forms of digital marketing, it has also proven to be the most effective in terms of converting views into revenue. As a marketing professional and/or successful business owner, you probably know this.Even so, do you really appreciate how valuable email marketing can be for your business? With appreciation comes dedication and a commitment to the time, money, and development necessary to create a strategy that not only delivers results, but also seamlessly integrates with your overall marketing plan.I’ll give you an incentive to develop your own email marketing strategy. I’ll tell you a story of how a free email newsletter turned into $27 million. It’s the story of The Hustle.The $27 Millio...
4 Effective Email Marketing Strategies Post-Covid
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

4 Effective Email Marketing Strategies Post-Covid

Email has been around for 50 years now, and it's still a viable marketing strategy—provided you know how to pique the interest of your prospects. When the pandemic and economic uncertainty of 2020 changed the business world, many marketers redoubled their email efforts, focusing on a channel they could control. About 36% more marketing emails than usual were sent during the stay-at-home summer, HubSpot reported. Considering that substantial increase, you might think that audiences grew tired of full inboxes. But the same HubSpot report found that marketing email open rates remained at 10-20% above average. Marketers will undoubtedly continue to capitalize on the current success of email campaigns. Moreover, increasing investments in tools such as Outreach, SalesLoft, an...
Chat v/s Email v/s Phone: The winning customer support channel | by Engati | May, 2021
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Chat v/s Email v/s Phone: The winning customer support channel | by Engati | May, 2021

Email, phone calls, and chat. Is one truly better than the others?Does any of them create customer experiences superior to the ones made by others?Read on to find out which channel claims customer support glory.Emails have been an integral part of customer support infrastructure for decades. To say that the email is dead would be a lie.But, it does have its limitations. Depending solely on email is a sure-shot path to frustrated customers.DetailsEmails allow your customers to describe the issues they’re facing in greater detail. Your customers will think the email through and check to see whether they’ve missed anything.They even allow your agents to explain the solution in depth.Less intimidatingA phone call can be somewhat intimidating, especially if the customer is an introvert. With...
Email Marketing Strategy: What Marketers Need to Know : Social Media Examiner
email list, Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Email Marketing Strategy: What Marketers Need to Know : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
How to Overcome Email Marketing Fatigue
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Overcome Email Marketing Fatigue

Email fatigue is a real thing, especially with the continuing pandemic.Email marketing is far from dead, but it is getting harder and harder to get your branded emails opened and clicked.What is Email Fatigue?As the name suggests, email fatigue is when a person doesn’t want to read emails and feels more willing to delete, unsubscribe or send emails to spam.Email fatigue is something just about anyone feels from time to time.Gone are the days when people would diligently click each and every unread email in their inbox to read what is inside.Gone are the days when people would actually be looking forward to receiving a new email.These days a full inbox is nothing new or exciting. And it has been getting worse.Back in 2017, two thirds of Americans felt ...
Why You Should Clean Your Email List (and How to Do It)
clean email list, Deliverability, Digital Marketing, digital mkt, email best practices, Email Deliverability, email hygiene, email list, email list cleaning, Email Marketing, email outreach, Internet marketing, Online Marketing

Why You Should Clean Your Email List (and How to Do It)

By Kelly Forst March 9, 2021 Want to run a successful marketing campaign? Then it’s time to clean house. You built up your list of subscribers. Now it’s time to remove a bunch of them. Because a clean email list can work wonders. In fact, cleaning your email list can improve three key metrics: deliverability, open rates and click rates. The better these metrics, the more successful your email marketing campaign will be.That’s because a smaller list of engaged subscribers — people who actively read and interact with your content and brand — are more valuable than a larger list of subscribers who never open your content.In fact, lists with numerous inactive email addresses typically have higher rates of bounces, spam complaints and unsubscribes than...
Email Segmentation: 7 Simple Steps to Get Started
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email segmentation, engagement, Internet marketing, Online Marketing, personalization, segment, segmentation

Email Segmentation: 7 Simple Steps to Get Started

By Kelly Forst February 10, 2021 Everything you need to know about segmenting your email lists to increase opens, clicks and increase subscriber engagement. Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates.Yet nearly 70% of brands aren’t even scratching the surface of targeting and personalization.It could be that you don’t know how to segment your audience. Or maybe you’re not sure what type of content to send them once you’ve sorted them into groups.If you’re new to email segmentation, we’ll break down the...
How Chatbots and Email Marketing Integration Can Help Your Business | by Shane Barker | Feb, 2021
ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, bots, business-strategy, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, email-marketing, robot chat

How Chatbots and Email Marketing Integration Can Help Your Business | by Shane Barker | Feb, 2021

Do you know you can increase your marketing results by integrating chatbots and email marketing? In this guide, we have discussed 5 strategies for the same.Photo by Michael Dziedzic on UnsplashEmail marketing and chatbots have their own advantages and can help you achieve different marketing and business goals.But, what if you integrate these to get better results from both?Well, email marketing and chatbots integration is not just possible but is a strategy that many smart marketers use.These two complement each other perfectly and either can be used to boost the other’s performance.Email marketing is one of the key website traffic sources and once the users reach your website, chatbots can help them with whatever they’re looking for.Alternatively, chatbots can collect relevant user in...
Email Split Tests You Can Set Up in 1 Minute
A/B split test, A/B test, A/B testing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Online Marketing, split test, split testing

Email Split Tests You Can Set Up in 1 Minute

By Kelly Forst February 4, 2021 Take the guesswork out of email marketing with 9 split test ideas. In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales.Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates. However, they rarely split test the content inside their emails.This is a big mistake. After all, a high open rate doesn’t matter if subscribers don’t read the content inside your email and take action.There are simple email content split tests that can have a big impact, like these 9 easy split tests bel...
How To Build an Email List With Live Web Chat and Automated Messaging
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Growth Marketing, robot chat

How To Build an Email List With Live Web Chat and Automated Messaging

I learned the basics of how to build an email list from scratch some time ago. But it wasn’t until I needed to know how to build an email list before launching a new product that I learned how to build an email list with a website chatbot.Using a website form to collect emails usually results in a conversion rate between 1% to 10%, and the average website conversion rate is roughly 4%.However, with a chatbot, your email capture conversion rate can skyrocket. In fact, the website chatbot I’m about to show you increased our website conversion rate by over 100%.And this is why we love digital marketing, right? Because there’s always a better way to do what’s already been done thousands of times already. So, what’s the secret to building a live chat widget that’s g...
Natural Language Processing (NLP) Is Driving Intelligent Email Automation | Enterprise Bot | by Enterprise Bot | Dec, 2020
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Natural Language Processing (NLP) Is Driving Intelligent Email Automation | Enterprise Bot | by Enterprise Bot | Dec, 2020

Email is the most preferred communication channel by consumers today while contacting a service provider. Only 35% of companies manage to send out real-time responses that meet customer expectations, 14% don’t respond to customer emails.- Source: Forrester ResearchCreating great customer experiences has become a top priority for businesses today. Due to the rapid shift in customer behavior, they now prefer going after brands delivering great personalized experiences over products and pricing. No matter how good your product is, if the customer email is sitting in a queue for days waiting for responses, it will backfire, causing higher customer churn.86% of buyers are willing to pay additional charges for receiving better customer service today. Per the Walker report 2020, CX will surpas...
+50 Examples of How to Write the Best Email Opening Lines
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, Marketing, robot chat

+50 Examples of How to Write the Best Email Opening Lines

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David NewmanToday we’re bringing you a guide to help you write the best email opening lines for all professional tasks to be done.Email is one of the prominent, universal ways of staying in touch.Whether you want to address an existing customer, a new lead, employees, a new boss, or a business correspondence, emails are a fantastic re-engagement communication channel, alongside other re-engagement channels like text messaging and Facebook Messenger. When we talk about the best email opening lines, we’re talking about email opening lines and subject lines that:Get more opensGet more responsesDrive positive outcomes toward your business goalsHere’s the good new...
Lead Magnets to Grow Your Email List: 22 Brilliant Ideas
Digital Marketing, digital mkt, email list, email list growth, Email Marketing, email outreach, how to grow email list, Internet marketing, lead magnet, lead magnet examples, lead magnets, Online Marketing

Lead Magnets to Grow Your Email List: 22 Brilliant Ideas

By Kelly Forst December 30, 2020 Need ideas for your lead magnet? Read this post to get 22 of them. If you want to maximize your email list growth, you need a lead magnet.A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it’s something your subscribers want.The only problem?Sometimes, it can be really difficult to come up with an idea for your lead magnet.You may struggle to figure out what your audience would want. You may worry that it’ll be too time consuming to create a lead magnet. You might doubt that your ideas are any good. Or, you may just be out of ideas.So what can you do about it?Check out these 22 brilliant lead magnets. Not only will you get prov...
Build Custom Email Templates with AWeber’s Smart Designer!
Digital Marketing, digital mkt, email design, email list, Email Marketing, email newsletters, email outreach, email templates, Internet marketing, New Features, Online Marketing

Build Custom Email Templates with AWeber’s Smart Designer!

By Kristin MacLaughlin December 28, 2020 The AWeber Smart Designer is a game-changing email marketing feature that allows content creators and small business owners to automate email template design — create your own branded email template in seconds. If you are looking to achieve brand consistency across your marketing assets and get instant brand recognition, you should give AWeber’s Smart Designer a try.AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds!  In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos, imagery, and colors, and then automatically builds a gallery of ready-to-use, cus...
Case Study: Combining Chatbots, Email & Urgency for $100K in Sales
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, Uncategorized

Case Study: Combining Chatbots, Email & Urgency for $100K in Sales

In the last 4 months, Gabe Schillinger has generated over 1,100 sales with a pretty awesome campaign that combines chatbots, email, and a time-sensitive evergreen offer. His company, Legion Beats, sells a membership program that helps musicians produce higher quality songs and market themselves so they can earn a living doing what they love. Based on the average lifetime value of each member, his chatbot campaign has brought in over $100,000 in revenue! Sounds pretty good right? We were certainly impressed when we heard the results he was getting. But we were even more impressed when we found out how he’s doing it. There are two really smart strategies Gabe is using (that apply to virtually any industry):Combining chatbots and email for multiple customer t...
How to email your chatbot’s subscribers
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat, Uncategorized

How to email your chatbot’s subscribers

Have you ever wanted to send email to your ManyChat subscribers?? Hannes recently asked how to do this in our members-only Facebook Group.It was a great question because it’s super valuable to import your chatbot subscribers to your client’s email platform so you can email them too. Stephen Bradeen, a certified Bot Academy graduate and one of our group call leaders, swooped in and gave Hannes exact, step-by-step instructions for this process. We thought you might want to know the answer too, so here’s a quick how-to. How to Export ManyChat Contacts to a Google Sheet Step 1: Log into ManyChat and go to Settings > Integrations and click Connect Google Sheets Account.Step 2: Select the account you’d like to connect, and confirm the authorization.Step 3...
The 2021 Email Marketing Best Practices Guide
call to action, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email marketing best practices, email outreach, email segmentation, Internet marketing, Online Marketing

The 2021 Email Marketing Best Practices Guide

By Sean Tinney November 9, 2020 Email marketing is one of the best ways to communicate with your audience. But in order for your emails to be successful, there are certain strategies you need to follow to improve your chances of success. Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices.As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line. The truth is, that while these are all great and important questions, the answer to these q...
Save Time Writing Emails with 12 Pre-Written Email Campaigns
Autoresponders workflows, Digital Marketing, digital mkt, email campaign, email list, Email Marketing, email outreach, Email workflows, Internet marketing, Online Marketing, Pre-written email campaigns

Save Time Writing Emails with 12 Pre-Written Email Campaigns

By Kristin MacLaughlin November 11, 2020 Easily import a proven and tested autoresponder email campaigns in just a few clicks. We did the work for you with these 12 pre-written email campaigns. Once you select your email marketing provider, you have everything you need to send awesome emails. There’s only one thing left to do: get started! The sooner you start writing and sending emails, the sooner you can build lasting relationships with subscribers. Writing quality content – and doing so consistently – is one of the biggest challenges for anyone who sends emails and is also one of the most important. According to research 49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis.That m...
Use Email Marketing to Create and Drive Traffic to Your Content
Case Studies, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, youtube

Use Email Marketing to Create and Drive Traffic to Your Content

By Sean Tinney November 19, 2020 Creating and delivering content that your audience raves about is no easy feat. Here’s how photographer Jared Polin uses video content to build his audience and drives traffic with email. Jared Polin went from unknown Youtuber to one of the biggest names in photography.His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable in front of the camera. But he kept going.He created another video. And another, and another.In 2010, he launched his website Fro Knows Photo to show off his photography expertise and land some freelance jobs. His following back then was non-existent, but he kept creating.Slowly, people began to notice. They ...
What You Need to Know About Switching Email Marketing Tools
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, migration, Online Marketing, switching to aweber

What You Need to Know About Switching Email Marketing Tools

By Nikki Meyer November 20, 2020 AWeber’s free migration services make it quick and simple for you to move your content and subscribers from another email marketing tool. For the past 22 years, we have helped more than 1,000,000 small business owners, entrepreneurs, and content creators connect and build relationships with their audiences through email marketing. And in that time, one thing has become abundantly clear: small business owners have a lot on their plate and wear a lot of hats. So when it comes to moving from one email service provider to another, it can seem daunting to begin the process, whether it’s due to a lack of resources, time, or expertise.That’s why AWeber’s team of email marketing experts are available around the clock to he...
20 Holiday Email Subject Lines to Inspire Merry Messages
Digital Marketing, digital mkt, Email Marketing, email outreach, email subject line examples, email subject lines, holiday email subject lines, holiday emails, Internet marketing, Online Marketing, subject lines

20 Holiday Email Subject Lines to Inspire Merry Messages

By Kelly Forst November 25, 2020 ‘Tis the season to optimize your email subject lines. Here’s our checklist for making sure your subject lines get noticed this season. Plus, see 20 examples of festive subject lines from real brands. The holiday shopping season is in full swing! And that means everyone’s on the lookout for the best deals from brands they love.But shopping may look a bit different in 2020 than it did in year’s past. Instead of shopping at brick-and-mortar shops this year, many could turn to the internet as their preferred shopping method.In fact, many holiday promotions have already begun. And people are already scouring their inboxes for the best offers.So how can you compete for attention in subscribers’ inboxes this busy online ...
21 Tips to Improve Your Email Marketing Effectiveness
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

21 Tips to Improve Your Email Marketing Effectiveness

How can you boost the effectiveness of your email marketing efforts? A few good starting points are to focus on ensuring email deliverability, improving open rates, reducing unsubscribes, and executing technical optimizations. An infographic (below) from Tech.co explores those four key areas and provides 21 tips for marketers who want to improve in each. The piece focuses on actionable and proven advice, such as authenticating your domain, rewarding loyal openers, segmenting your lists, and using alt text.Check out the infographic:  
Understand Email Tagging: First Step to Segmenting Audience
Digital Marketing, digital mkt, email list, email lists, Email Marketing, email outreach, email tag, Email tagging, Internet marketing, Online Marketing, organizing email lists, segment using tags, segmentation

Understand Email Tagging: First Step to Segmenting Audience

By Kristin MacLaughlin November 30, 2020 5 easy ways to start using tags today so you can send targeted emails that help you achieve higher email open and click rates, better email deliverability, and more sales. It’s no secret that sending personalized emails is the best way to make sure the right content gets delivered to the people who want it most. But to understand personalization, we first need to understand tags. But what are tags and how do you use them? Getting started with tags can seem a bit overwhelming at first, especially if you have not used them before or have grown your lists without tags.Thankfully, there are several easy ways to update your list to utilize tags that will help you build deeper connections with your audience and ultim...
7 Key Tips For Optimizing Your Email Marketing Ahead of Holiday Season
Email Marketing, facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

7 Key Tips For Optimizing Your Email Marketing Ahead of Holiday Season

It’s that time of year again. As the holiday season fast approaches, the nights are beginning to draw in, the temperature is beginning to drop, and marketers are hard at work figuring out a winning strategy to entice customers into their sales funnels.  The winter period is an extremely busy period for online marketers as businesses ramp up their efforts to appeal to buyers in the run-up to Christmas. (Image: Clicky Blog) In fact, in the US, the busiest five days in the calendar year for email marketers all fall between Thanksgiving Day and mid-December. That’s a hectic schedule, so it’s vital that a plan is in place to make the most of your email marketing efforts.  Although marketing has evolved at a rapid pace in the 21st Century, email marketing has proven itself time and...
Email Marketing vs. Social Media: Which is Better?
Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, marketing tips, Online Marketing, social media, social media and email, social media marketing, Social Media Strategy

Email Marketing vs. Social Media: Which is Better?

By Kelly Forst December 2, 2020 TLDR: Instead of focusing on which is better, learn how to combine the power of email and social media for a powerful marketing strategy. Email marketing vs. social media.“Email marketing is dead.”“That social channel is old news.”How many times have you heard phrases like this, pitting tried and true marketing channels against each other like gladiators gone to war?I know my answer: too many to count. So called ‘experts’ have a bad habit of killing off marketing channels that have been around a while in favor of the ‘latest and greatest’ tactics and tools. But there’s a reason those older channels have been around so long. They work. This was the narrative that came on the scene when social media w...
How to Get Better Open Rates with Email Preheaders
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email preheader, Internet marketing, Online Marketing, open rates, preview text

How to Get Better Open Rates with Email Preheaders

By Sean Tinney December 14, 2020 Want more of your subscribers to read your emails? Then you must pay attention to your email preheader. Less than three seconds.That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window.So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send. When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line.The email preheader length will vary by device and which Internet Service Provider (ISP) like Gmail or Yahoo! subscribers use. However they are typically between 50 ...
4 Steps to Plan Your Email Marketing for the New Year
content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email marketing plan, email marketing planning, email marketing strategy, email marketing tips, email outreach, Internet marketing, Online Marketing

4 Steps to Plan Your Email Marketing for the New Year

By Kelly Forst December 15, 2020 Get your email marketing ready for the new year with these 4 tips. See what worked, what didn’t, and how you can improve your email strategy. Phew, what a year!I’m sure I’m not the only one who feels 2020 was quite the whirlwind. I don’t know about you, but I’m certainly looking forward to a fresh start.The global pandemic brought about unforeseen challenges for small businesses — and many felt the impact on their marketing. In fact, of the 79% of marketers who have a content marketing plan, 70% adjusted their plan due to the global pandemic.So as we look forward to a new beginning, reflecting on the year behind us can give us a lot of insight. Spend some time before the end of the year to take a step back and r...
[UPDATED] 101 Best Email Subject Lines
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Most Popular, Online Marketing

[UPDATED] 101 Best Email Subject Lines

Welcome to the 8th annual installment of DigitalMarketer’s 101 Best Email Subject Lines!Within this post, I’ve got 101 PROVEN, swipeable email subject lines that are yours for the taking. And if you’re one of our email subscribers, there’s at least a 20% chance that you played a role in determining what made the list. If that applies to you, please prepare for a little déjà vu. 🙂Though you’re currently reading one of the most aptly titled blog posts of all time, you’ll find more here than just subject lines. I’m going to break down the 8 components of every good subject line AND you’ll get an analysis of our top 10 performing subject lines of 2020.That way, when you’re finished with this post, you can:1. Start deconstructing and reproducing the elements of YOUR b...
How to Use Email Marketing Automation
Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, email series, Internet marketing, marketing automation, Online Marketing, welcome series

How to Use Email Marketing Automation

By Kelly Forst December 17, 2020 Ready to get started with email automation? Read this post to learn what it is and how to use it. “Email automation.”You hear the phrase again and again.Email automation is powerful stuff, but if you’re new to the email marketing game, you probably have a few questions about it. After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove it:Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute.So, to help you get a better grasp on what it is, why it’s important and how it can help you get the incredible results you want, here’s a quick guide to email au...
Ring in the New Year with Free, Animated Email Templates
Animated new year templates, Digital Marketing, digital mkt, Drag and drop New Year templates, Email Marketing, email outreach, Internet marketing, New year email campaigns, New Year email templates, Online Marketing

Ring in the New Year with Free, Animated Email Templates

By Kristin MacLaughlin December 21, 2020 A New Year’s email campaign is a perfect opportunity to connect to your audience, offer a special end of year discount, and share how grateful you are for their support. So much time and energy goes into strategizing, planning, and executing Black Friday, Cyber Monday, and holiday email promotions. But have you thought about what happens when the gifts are wrapped and shopping is done?Well, the holidays aren’t quite over just yet. The New Year celebration brings yet another new opportunity to meet your year-end sales goals. Plus, running a New Year email campaign can be a great way to connect with your customers and thank them for their patronage this year. To help you save time this holiday season, AWeber...
How to Grow Your Email List With a High-Converting Free Offer : Social Media Examiner
email list, facebook, facebook marketing, How To, Social Marketing Strategies, Social Meda Strategy, social media, social media marketing

How to Grow Your Email List With a High-Converting Free Offer : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
How to Effectively Engage Your Audience Through Email Marketing
email, Email Marketing, email outreach, facebook, facebook marketing, Marketing, personalization, personalized messaging, segmentation, Social Marketing Strategies, social media, social media marketing, storytelling, subject lines

How to Effectively Engage Your Audience Through Email Marketing

December 22nd, 2020 Marketing Kevin George Gone are the days of Spray and Pray email marketing. You cannot do those once customary ‘Email blasts’ to every subscriber on your contact list. The email marketing landscape has changed rapidly, thanks to the ever-increasing demand for personalized messaging. Striving for higher ...
How to Use an Email Sequence to Turn Prospects Into Customers : Social Media Examiner
facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How to Use an Email Sequence to Turn Prospects Into Customers : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));