facebook marketing

7 Ways for Social Marketers to Avoid Social Media Burnout

13May

By Katie SehlNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

7 Ways for Social Marketers to Avoid Social Media Burnout

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently. How do you unplug when being plugged in is your job? Can you actually downward dog your way out of a downward spiral? Where do you schedule a “digital detox” into the daily grind?i'd be interested to know if the events of the past few years, especially 2020-present, have any other social media managers considering changing careers. i don't know how much longer i can do this. — amy b (@arb) January 7, 2021The need to address social media burnout is urgent as pressures mount, conditions worsen, and th...

Why Are Micro Influencers The New Gods Of Influencer Marketing?

10May

By chandraveer@socialpilot.co (Chandraveer Singh)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, Influencer Marketing, instagram, Social Marketing Strategies, social media, social media marketing, youtube

Why Are Micro Influencers The New Gods Of Influencer Marketing?

Influencer marketing is not a new term. All walks of business have lionized influencer marketing strategy and leveraged it in their marketing mix one way or another. (more…)

#SMWLA 2021 Preliminary Agenda Is Live!

8May

By SMW StaffNo Comments

Conference, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

#SMWLA 2021 Preliminary Agenda Is Live!

April 15th, 2021 Conference SMW Staff We’re excited to announce our initial agenda of Main Stage and Academy sessions for the 12th edition of #SMWLA, June 29-July 1. Secure Your Pass Today and Save Up to $140! Featuring insights from REVOLVE, PepsiCo, Google, Hulu, Wieden + Kennedy, as well as creators including Hannah Bro...

#375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship) – Amy Porterfield

7May

By AmyNo Comments

Business Mindset, content, content creation, content creation tools, content creator, creation ideas, facebook, facebook marketing, Luvvie Ajayi, Luvvie Ajayi Jones, Luvvie Ajayi Ted Talk, Online Business, Online marketing, online visibility, podcast, Social Marketing Strategies, social media, social media marketing

#375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship) – Amy Porterfield

Listen To My Latest Podcast Episode: #375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship) Listen To My Latest Podcast Episode:#375: How To Get Noticed Online (& What Jumping Out Of A Plane Has To Do With Entrepreneurship) !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbeve...

Facebook Workplace Reaches 7 Million Paid Subscribers, Adds New Q&A and Integration Tools

5May

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Facebook Workplace Reaches 7 Million Paid Subscribers, Adds New Q&A and Integration Tools

Amid ongoing concerns around its potential negative impacts on society, and issues with how it can be used to spread hate, how it squeezes competition, and how controls the digital advertising market. Despite all of these concerns, Facebook continues to grow, in new ways, and become more and further intertwined with our everyday interactive processes. Yesterday, we reported on the rising sales of the company's Portal smart speaker device, and today, Facebook has provided an update on yet another of its offerings, with its Workplace platform reaching a new milestone of 7 million paying subscribers, up from 5 million a year ago.Workplace has more than doubled its user count over the last 19 months, which is partly due to the pandemic, which has forced more organizations to offer work f...

20 of the Best Instagram Apps for Brands

3May

By Karin OlafsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

20 of the Best Instagram Apps for Brands

If you’re already using Instagram for business, you’re probably aware of the countless benefits of using this social media platform as a marketing tool. Yes, Instagram itself provides marketers tons of useful functionality. But sometimes you need a little extra help to take things to the next level. That’s where Instagram apps come in. Here, we’ve compiled the best Instagram apps for:Photo editing. These are apps that help you edit, resize and add filters to your photos. Layout and design. These apps help your brand add interesting elements like collages and graphics. Video tools. These apps elevate how your brand captures, designs, and edits videos. Audience engagement, analytics, and data. Use Instagram apps to track how your brand is engaging with your audience and monitor yo...

Facebook Retargeting Strategy: Creative Applications : Social Media Examiner

30Apr

By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Facebook Retargeting Strategy: Creative Applications : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

3 New Ways Facebook is Helping Brands Manage Their Content and Communities

26Apr

By Erica PerryNo Comments

facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing

3 New Ways Facebook is Helping Brands Manage Their Content and Communities

April 19th, 2021 Marketing Erica Perry According to Facebook‘s recent State of Small Business Report, more than half (55%) of small businesses say they’re using digital tools to communicate with customers. On the heels of this research, the platform announced several new tools and features to help businesses connect with ...

#373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet – Amy Porterfield

25Apr

By AmyNo Comments

digital course, digital course academy, email list, facebook, facebook marketing, list building, Online Business, Online marketing, online marketing business, online quiz, podcast, scale online, Social Marketing Strategies, social media, social media marketing

#373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet – Amy Porterfield

Listen To My Latest Podcast Episode: #373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet Listen To My Latest Podcast Episode:#373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js')...

Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like ‘Spotlight’ Option

23Apr

By Andrew HutchinsonNo Comments

facebook, facebook marketing, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like ‘Spotlight’ Option

Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021. The numbers will certainly raise some eyebrows, and likely get more social media marketers considering their options on the app. First off, on usage - Snapchat is now being used by 280 million people every day, a 22% increase in year-over-year performance, and the app's biggest increase in its YoY usage growth in more than 3 yearsAs you can see here, while Snapchat usage increased in all regions, the app once again saw its biggest growth in the 'Rest of World' segment, which is largely due to the company's ongoing investment in more localized content and improved language support options.Snap has seen particularly strong growth in India of late, with its Android...

Do Photos With People Perform Better on Instagram?

21Apr

By Stacey McLachlanNo Comments

Experiments, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

Do Photos With People Perform Better on Instagram?

No matter how religiously you follow updates to the Instagram algorithm, getting your posts in front of people isn’t going to do you much good if they don’t actually like what they’re seeing. Social media is ultimately for people, not robots — which means getting true engagement requires appealing to what people like. We already know that visually beautiful or interesting content performs best here. (You’ve been trying out our tricks for taking and editing good Instagram photos, right?) But beyond composition or graphic design, is there a type of photo that people like more? Well, the hunch of many a social media manager is that pictures of people perform better than those without. (Sorry, landscape photogs.) But why rely on a gut instinct, when we have a whole special column here...

Email Marketing Strategy: What Marketers Need to Know : Social Media Examiner

18Apr

By Michael StelznerNo Comments

email list, Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Email Marketing Strategy: What Marketers Need to Know : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

How Facebook is Diversifying Monetization Options for Creators

14Apr

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

How Facebook is Diversifying Monetization Options for Creators

March 22nd, 2021 Marketing Erica Perry Per new Facebook reports, fom 2019 to 2020, the number of content creators earning the equivalent of $10,000 per month grew 88 percent and content creators earning $1,000 per month grew a whopping 94 percent. To further support its bustling community of creators, the platform recently...

#371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey – Amy Porterfield

13Apr

By AmyNo Comments

customer journey phases, customer satisfaction, customer service experience, facebook, facebook marketing, Online Business, online customer journey, Online marketing, podcast, sales cycle, Social Marketing Strategies, social media, social media marketing

#371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey – Amy Porterfield

Listen To My Latest Podcast Episode: #371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey Listen To My Latest Podcast Episode:#371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageVi...

How Video is Influencing Consumer Decision-Making in 2021 [Infographic]

11Apr

By Jess Rozario-OspinoNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, youtube

How Video is Influencing Consumer Decision-Making in 2021 [Infographic]

In 2021, video continues to be a powerful tool to connect and engage with your customers - but with the majority of brands moving their offerings online, it's no suprise that consumers habits have also changed. So, where are consumers browsing for now, and is video still influencing their purchase decisions? To provide more insight, the team at Animoto recently surveyed 580 consumers. Here are some of their key findings:93% of consumers said video is helpful when purchasing a product Consumers said video was their #1 favorite type of content from brands on social media Facebook, Instagram, and YouTube are the top three platforms consumers use to find the most new products or services When learning about a new product or service, consumers prefer video over reading about a product or...

Everything You Need to Know About LinkedIn Video

9Apr

By Katie SehlNo Comments

facebook, facebook marketing, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, youtube

Everything You Need to Know About LinkedIn Video

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. According to Aberdeen Group, brands that use video marketing grow their revenue 49 percent faster than companies that don’t. Ready to get on board yet? This guide will cover everything you need to know abou...

How to Optimize Your Instagram Ads Creative : Social Media Examiner

6Apr

By Susan WenogradNo Comments

facebook, facebook marketing, How To, instagram, Instagram Ads, Instagram Stories, Social Marketing Strategies, social media, social media marketing

How to Optimize Your Instagram Ads Creative : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

Why Do Brands Prefer Instagram Over Other Social Media Platforms

4Apr

By gauravs@attrock.com (Gaurav Sharma)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Small Business, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Why Do Brands Prefer Instagram Over Other Social Media Platforms

With more than 3.7 billion users, social media is growing tremendously. It is now a preferred medium for businesses to reach out to its target audience. (more…)

Introducing the First Wave of Speakers for #SMWLA 2021

2Apr

By SMW StaffNo Comments

Conference, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, youtube

Introducing the First Wave of Speakers for #SMWLA 2021

March 30th, 2021 Conference SMW Staff We’re excited to introduce the first round of leaders who will bring our 2021 theme, “Reinvention,” to life at the 12th edition of #SMWLA taking place June 29 – July 1. Featuring insights from REVOLVE, PepsiCo, Google, Hulu, Wieden + Kennedy, and creators including Hannah Bronfman and ...

#369: Common Strategies For Uncommon Success With John Lee Dumas – Amy Porterfield

1Apr

By AmyNo Comments

Business Mindset, editorial calendar, editorial content, entrepreneur on fire, facebook, facebook marketing, increase traffic to website, john lee dumas, online business strategies, Online marketing, online marketplace, podcast, revenue streams, Social Marketing Strategies, social media, social media marketing, success strategies

#369: Common Strategies For Uncommon Success With John Lee Dumas – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...

Instagram Expands IGTV Ads to the UK and Australia

30Mar

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Instagram Expands IGTV Ads to the UK and Australia

After launching an initial test of IGTV ads with US creators in May last year, Instagram has now announced an expansion of the program, with selected creators in the UK and Australia now eligible to activate ads on their IGTV uploads.As explained by Instagram: "Over the coming weeks we’re expanding [IGTV ads] to select creators in the UK and Australia. IGTV ads will initially appear when people click to watch IGTV videos from previews in their feed. The video ads will be built for mobile and up to 15 seconds long." That's good news for content creators in these regions, with further expansion set to come soon, which will open up even more opportunities for those uploading to Instagram's long-form channel.The main impetus here is to encourage more creators to keep posting to IGTV, ...

23 Pinterest Statistics That Matter to Marketers in 2021

28Mar

By Katie SehlNo Comments

facebook, facebook marketing, instagram, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

23 Pinterest Statistics That Matter to Marketers in 2021

Pinterest statistics are an essential component of marketing strategies both on and off the platform. At a glimpse, they help marketers understand Pinterest audiences and identify trending content. Social media statistics are widely shared in marketing circles online. But not every stat is relevant, reliable and up to date. We’ve rounded up the Pinterest stats that matter based on the latest data pulled straight from the source.Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.General Pinterest stats See how Pinterest stats measure up against other social media networks and beyond. 1. Pinterest is the 14th largest social network in the world As of January 2021, Pinterest ranks as the 14th largest p...

YouTube Analytics: How to Use Data to Inform Your Future Videos : Social Media Examiner

25Mar

By Anne PopolizioNo Comments

facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, youtube, YouTube Analytics, YouTube Video

YouTube Analytics: How to Use Data to Inform Your Future Videos : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

3 Ways Gen-Z is Empowering a Digital Economy

21Mar

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing

3 Ways Gen-Z is Empowering a Digital Economy

March 15th, 2021 Marketing Erica Perry In partnership with Oxford Economics, Snapchat recently set out to explore the role of Gen Z in driving the post-pandemic recovery, digital economy, and their impact in marketing efforts and what this means for the industry at large. We’ll take a closer look at some of the themes and ...

#367: How This Mompreneur Stopped Trading Time For Dollars (& You Can Too) with Maria Dior Duegaard Amdahl – Amy Porterfield

20Mar

By AmyNo Comments

business goals, Business Mindset, business pivot, facebook, facebook marketing, health coach, Maria Dior Duegaard Amdahl, mompreneur, Online Business, podcast, scale business, Social Marketing Strategies, social media, social media marketing, trading time

#367: How This Mompreneur Stopped Trading Time For Dollars (& You Can Too) with Maria Dior Duegaard Amdahl – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...

How to Use Facebook Stories for Business: The Complete Guide

16Mar

By Leah GolobNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy

How to Use Facebook Stories for Business: The Complete Guide

From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. The platform remains a powerhouse when it comes to building and maintaining relationships, with no signs of slowing down. Approximately 500 million people are using Facebook Stories daily. It’s pretty clear that despite the ephemeral nature of Stories, they provide lasting impact. And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories. After viewing a business’ Story,...

YouTube Shorts: The Opportunity for Creators and Businesses : Social Media Examiner

13Mar

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Society, youtube, YouTube Shorts, YouTube Video

YouTube Shorts: The Opportunity for Creators and Businesses : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

35 Must-know Instagram Stats For Marketers [Infographic]

11Mar

By manvi@socialpilot.co (Manvi Agarwal)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, Infographic, instagram, Social Marketing Strategies, social media, social media marketing

35 Must-know Instagram Stats For Marketers [Infographic]

Instagram has made its position very clear alongside Facebook as one of the most, if not the most, influential social media networks of the digital age. (more…)

How TikTok and Shopify are Maximizing E-Commerce Revenue Options

9Mar

By Erica PerryNo Comments

facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

How TikTok and Shopify are Maximizing E-Commerce Revenue Options

February 17th, 2021 Marketing Erica Perry Over the past several years the way we shop has changed dramatically. As social platforms evolve into the new-age shopping malls, a trend largely fueled by the pandemic, consumers will continue to prioritize relationships with brands based on the online experience they provide ever...

#365: Leave Your 9-5 & Kickstart Being Your Own Boss: Here’s How! – Amy Porterfield

8Mar

By AmyNo Comments

create digital course, Digital Marketing, entrepreneurship, facebook, facebook marketing, how to become an entrepreneur, how to build a digital course, how to start my own business, leave my day job, list building, Online Business, online courses, podcast, Social Marketing Strategies, social media, social media marketing, steps to leave my day job

#365: Leave Your 9-5 & Kickstart Being Your Own Boss: Here’s How! – Amy Porterfield

Free DownloadReady to Start Growing Your Email List But Not Sure Where to Start?This free (and highly detailed) cheat sheet will give you everything you need to know to set up your lead magnet and email list like a pro.(Yep, even if you’re not a “techy” person!) !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890'); fbq('track', 'PageView');!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=fun...

Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)

4Mar

By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)

Rumors have been swirling around the internet water cooler lately: Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? As much as we love some juicy gossip here at Hootsuite HQ, we love cold, hard, social media facts even more. So we decided to do a little experiment, put this theory to the test and find out the truth, once and for all. Read on to unpack our experiment and learn whether “link in bio” is a momentum killer or not.Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Hypothesis: Including “link in bio” in your caption decreases Instagram post performance The fact that Instagram doesn’t allow...

Content Marketing With Instagram: How to Build Demand : Social Media Examiner

1Mar

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, IGTV, instagram, instagram reels, Instagram Stories, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Content Marketing With Instagram: How to Build Demand : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

The Ultimate Guide to Add a Facebook Page to Everything for Businesses

27Feb

By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

The Ultimate Guide to Add a Facebook Page to Everything for Businesses

Have you been looking for new ways to grow your business? Perhaps you’re thinking, “I should add a Facebook Page for my business” and reach more people. Reach more people, indeed. You will reach 2.7 billion monthly active users (as of Q2 2020). The world is your oyster! There are so many ways to grow your audience and drive sales with a Facebook Page. With 1.3 billion active monthly users on Facebook Messenger (as of November 2020), we keep trying to tell astute marketers, business owners, influencers, dogs, cats… anyone to take advantage of Messenger!In this article, we will cover everything from simply how to initially create and add a Facebook Business Page from your personal profile to how to add your Facebook Page to your website.We will walk you through eac...

27Feb

By Anisha TanveerNo Comments

content marketing, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Tips/strategies, twitter

6 Content Marketing KPIs To Track Your Online Brand Presence

Content marketing ROI has been a rising trend for the past few years and 2020 was no exception. What does that mean for your business in 2021? (more…)

Setting Up Your Facebook Page Custom URL Like a BOSS

26Feb

By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

Setting Up Your Facebook Page Custom URL Like a BOSS

Now that you’ve successfully set up your Facebook Business page, you might be wondering how to set up a Facebook page custom URL. Our simple steps below will solve all of your “how do I get a custom URL for my Facebook page?” questions and help you create a killer custom URL to increase your traffic and following.It takes a lot of time to create a beautiful and insightful Facebook Business page, and it only makes sense that you would want your Facebook page URL to sing as well. That’s why they call it a Facebook vanity URL, after all.Facebook is a fantastic avenue (with 2.7 billion monthly active users!) that will help you double-down on your marketing efforts, giving you the ability to do things like boost Facebook video views and successfully utilize your F...

How Social Platforms Are Supporting a Growing Community of Digital Advertisers

25Feb

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok

How Social Platforms Are Supporting a Growing Community of Digital Advertisers

February 17th, 2021 Marketing Erica Perry This year social media will play perhaps the largest role in client marketing and advertising ever. To succeed, marketers need a clear understanding of how consumer behavior on social media has changed, which platforms they’re now turning to, and feel confident they have the tools ...

#363: How To Silence Your Inner Critic & Commit To Success With Jamie Kern Lima – Amy Porterfield

24Feb

By AmyNo Comments

business inspiration, Business Mindset, digital course, Digital Marketing, facebook, facebook marketing, how to battle imposter syndrome, how to overcome my inner critic, jamie kern lima, online course, Online marketing, overcome fear in starting a business, podcast, Social Marketing Strategies, social media, social media marketing

#363: How To Silence Your Inner Critic & Commit To Success With Jamie Kern Lima – Amy Porterfield

Listen To My Latest Podcast Episode: #363: How To Silence Your Inner Critic & Commit To Success With Jamie Kern Lima Listen To My Latest Podcast Episode:#363: How To Silence Your Inner Critic & Commit To Success With Jamie Kern Lima !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525...

Crafting Facebook Ads 5 Days Ahead of Major Seasonal Launch

22Feb

By Digital MarketerNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Crafting Facebook Ads 5 Days Ahead of Major Seasonal Launch

When it comes to the most important weeks each year for e-commerce, Christmas and Black Friday battle for the gold medal. But how do you compete, when everyone else is throwing all their efforts into maximizing those opportunities too? Customers are looking, can you connect? Adidas and Reebok wanted to find the best approach for Facebook promotion at CEE, Russia, so they turned to Aitarget, Facebook Marketing Partner, for help. We not only suggested training, but also took on a significant proportion of the work for their campaigns: reviewing ad account structure, growth hacking, making dynamic ad creatives and implementing new Facebook tools. How did Aitarget do it? Here we outline the strategies used and the results achieved. Black Friday looms: One week, is there time? Preparat...

7 Ways to Design Your Instagram Grid Layout Like a Pro

20Feb

By Stacey McLachlanNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

7 Ways to Design Your Instagram Grid Layout Like a Pro

Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead. Welcome to The Grid. Lined up neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a user’s soul… or at least their content strategy. And Instagram power users know just how to work this viewpoint to their advantage, with artfully planned posts that, together, create a gorgeous Instagram grid layout. If you haven’t thought about what your own rows of squares add up to, it’s about time. Here’s all you need to know about building an attention-grabbing Instagram grid to grow your following and engagement.Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifull...

8 Actionable Tips To Get Ahead Of The Facebook Algorithm

17Feb

By Sweta PanigrahiNo Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, Social Marketing Strategies, social media, social media marketing

8 Actionable Tips To Get Ahead Of The Facebook Algorithm

Mention algorithms change, and every marketer turns purple with a chill running down their spine. And especially when it's a Facebook algorithm change, the world comes to a standstill. (more…)

7 Steps for Building a Facebook Business Page + Additional Tips

16Feb

By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

7 Steps for Building a Facebook Business Page + Additional Tips

Facebook has over 2.7 billion monthly active users, which means, by any standards, there is no better place for you to reach your target customers. A Facebook Business Page allows you to cost-effectively advertise your products and services without spending money on traditional advertising methods that offer very little data about your campaign’s success. This article will discuss why a Facebook Business Page is essential for your business and how you can get started in the following ways:Intro/FAQThe Benefits of a Facebook Business PageHow to Build a Facebook Business PageMobileMonkey can help you leverage your Facebook business page to reach the 1.6 billion people using Messenger every single day to act as one of your most important marketin...

Announcing Our Initial #SMWNYC 2021 Agenda!

15Feb

By SMW StaffNo Comments

Conference, facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok

Announcing Our Initial #SMWNYC 2021 Agenda!

Our preliminary agenda for the thirteenth edition of Social Media Week New York (May 4-7, 2021) is live, and we couldn’t be more thrilled to share it with you! Featuring insight from professionals with Snap, TikTok, Peloton, LEGO and many more, consider this your first look at our curated lineup of speakers and sessions dedicated to unlocking the power of “Reinvention,” our 2021 global theme. Secure Your Pass Today and Save Up to $360! Building meaningful connections, brands and businesses in an era of disruption Love it or Leave it: How Red Antler Builds Brands that Matter What does it actually mean to be a disruptor in our industry today? Why are great ideas. a massive social following, or better prices no longer differenatiors for success? In this session, Emily Heyward ...

#361: Your Clubhouse Invite: Is This Social Platform Right For You With Coach Glitter – Amy Porterfield

13Feb

By AmyNo Comments

Clubhouse, coach glitter, email list growth, entrepreneurship, facebook, facebook marketing, Marketing, Online marketing, podcast, Social Marketing Strategies, social media, social media for entrepreneurs, social media marketing, social media platform, tiffany lee bymaster

#361: Your Clubhouse Invite: Is This Social Platform Right For You With Coach Glitter – Amy Porterfield

Listen To My Latest Podcast Episode: #361: Your Clubhouse Invite: Is This Social Platform Right For You With Coach Glitter Listen To My Latest Podcast Episode:#361: Your Clubhouse Invite: Is This Social Platform Right For You With Coach Glitter !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '39...

How to Transfer Facebook Page Ownership: A Facebook Page Owner’s Manual

13Feb

By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, robot chat

How to Transfer Facebook Page Ownership: A Facebook Page Owner’s Manual

After laboring all of those long days and late nights, it’s time to transfer Facebook Page ownership. If you truly love something, you have to set it free. But how do you transfer Facebook Page ownership the correct way? Thankfully, this is a straightforward task compared to some of Facebook’s notoriously elusive support and troubleshooting.You don’t have to be like that. Instead, you can empower your company to be helpdesk ninjas with a multi-channel customer support chatbot for troubleshooting, FAQs, lead gen, and more with MobileMonkey. Reasons To Transfer Facebook Page OwnershipIf you are an agency, you have probably created a Facebook Page or two for clients. This is a common scenario and necessarily lends itself to transfer Facebook Page ow...

10 YouTube Videos That Every Small Business Should Create [infographic]

12Feb

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

10 YouTube Videos That Every Small Business Should Create [infographic]

Is YouTube part of your 2021 digital marketing plan? The online video leader remains a key platform, despite rising challenges from Facebook, Instagram and more recently, TikTok. Indeed, YouTube has over 2 billion monthly, logged-in users - and what's more, YouTube has seen a rising amount of usage on home TV sets. That presents significant opportunity for big-screen, impactful outreach, all with Google's advanced audience targeting options. It has the reach, the ad options, and now the potential to connect with viewers on the key focus for home entertainment. If you're making video content, you need to have YouTube on your planning map. But what should you create your videos about, and what works best on YouTube? The team from Headway Capital have put together a new infographic that ...

Tips and Tools to Do it Right

10Feb

By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

Tips and Tools to Do it Right

Social media customer service is the practice of using social tools to resolve customer questions or concerns. Social customer support is highly effective because it allows customers to reach your team on the platforms they already use.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.Social media customer service stats Why should you incorporate social media customer service solutions into your business plan? It’s simple: People want brands to offer social media customer support.1 billion messages are exchanged between people and businesses every month on Facebook Messenger. 70% of people expect to message businesses more in the future for customer service questions. 64% of people would rather message than call ...

9 Epic Instagram Story Hacks To Stand Out From The Crowd!

7Feb

By chandraveer@socialpilot.co (Chandraveer Singh)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

9 Epic Instagram Story Hacks To Stand Out From The Crowd!

Since Stories were first introduced, they’ve completely💯stolen the show on Instagram. We’re also starting to see Story-like content spill over to other platforms including Facebook, Twitter, and LinkedIn. (more…)

How to Add Team Members to Facebook Page, Manage Roles, and More

6Feb

By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, robot chat

How to Add Team Members to Facebook Page, Manage Roles, and More

At some point, your business will need this essential guide to add team members to your Facebook page. If you want to manage your Facebook Business Page entirely by yourself, you are in for an unpleasant surprise. However, if you are a sane business owner, then you will inevitably want to invite a few social media marketing experts or your nephew (or grandchild? Maybe you should have them read this) to help you out. Facebook has an elaborate system of user permissions and access roles within Facebook Business Manager for your hired help. You can limit one person’s access to only manage Facebook ad spend, and another to only view analytics and reporting. Even if you need to add an admin to your Facebook page, nobody will ever need your password. It’s less ...

How YouTube is Expanding into Short-Form Video Territory with ‘Clips’

5Feb

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, twitter, youtube

How YouTube is Expanding into Short-Form Video Territory with ‘Clips’

February 3rd, 2021 Marketing Erica Perry Move over, Twitch. YouTube is testing the ability for viewers and creators to make clips of longer videos, allowing for the sharing of short, bit-sized clips of a video. Sound familiar?The feature is currently “in testing” with a small group of channels while YouTube gathers feedbac...

#359: Customer Support 101: Proven Strategies To Create Life-Long Customers – Amy Porterfield

3Feb

By AmyNo Comments

blackberry farms, customer experience, customer journey, customer service, customer service strategies, facebook, facebook marketing, how to improve customer service, how to support your customers, life-long customers, Online Business, podcast, Social Marketing Strategies, social media, social media marketing, trader joes

#359: Customer Support 101: Proven Strategies To Create Life-Long Customers – Amy Porterfield

Listen To My Latest Podcast Episode: #359: Customer Support 101: Proven Strategies To Create Life-Long Customers Listen To My Latest Podcast Episode:#359: Customer Support 101: Proven Strategies To Create Life-Long Customers !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', { ...

Important User Stats for Marketers

31Jan

By Katie SehlNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Important User Stats for Marketers

Instagram demographics give marketers a way to get to know the people behind the numbers. And with more than one billion people on the social network across the globe, there’s a lot of people to get to know. Demographic insights should inform your Instagram marketing strategy, especially if you’re new to the platform. You can also use demographics to compare your current Instagram audience to audiences you’d like to reach, whether through organic marketing or Instagram ads. Learn about age, location, gender, and other Instagram demographics so you can tailor your strategy and content for the right audience.Download the complete Digital 2021 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target...

Facebook Ads Analytics: How to Stop Wasting Money : Social Media Examiner

27Jan

By Tara ZirkerNo Comments

facebook, Facebook Ads, Facebook Analytics, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads Analytics: How to Stop Wasting Money : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

20 Key Facebook Best Practices For Business In 2021

27Jan

By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

20 Key Facebook Best Practices For Business In 2021

In 2004, Facebook was just a 19-year-old’s fun idea for college students. Today, it’s safe to say that Facebook is the most popular and well known online platform. Zuckerberg is pretty well known too. It’s not just for the kids either (we turned that corner a long time ago). With over 2.7 billion monthly active users, people of all demographics and professions are engaging on Facebook. Facebook, Then And NowFacebook was the first social media platform to consider launching ads, and that was revolutionary. Today, Facebook ads have become a yardstick on other social platform’s ad algorithms. Facebook has since been a powerful tool for businesses of all sorts. And if your business depends on Facebook in any capacity (it probably does), then you owe it to...

26Jan

By Martin LuenendonkNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

9 Social Media Hacks To 2X Your Brand Growth In 2021

2020 was a hectic year. With the Covid-19 pandemic and restrictions on gatherings and movement, most businesses were forced to quickly adapt to a world where almost everything had to be done online. (more…)

How to Tag a Business on Facebook: The Art of Tagging on Facebook, the Complete Guide

24Jan

By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

How to Tag a Business on Facebook: The Art of Tagging on Facebook, the Complete Guide

Most of us know that you can tag a business on Instagram and other “tag friendly” platforms. But, can you tag a business on Facebook? If so, how do you tag a business on Facebook?There are as many ways to use Facebook for Business as there are to catch a monkey in the jungle. We could write a novel about either (“How to Catch a Monkey in the Jungle”…not bad!) But that’s not why you are here. You are probably wondering why you can’t tag a business on Facebook, whether it’s your page or another business page on Facebook. Or perhaps you are wondering, what the heck is a tag anyway?We have you covered! The illustrious Facebook tag is no longer for the select few — but for all businesses, marketers, and ordinary people to enjoy freely. Here’s what you’ll l...

How Twitter is Expanding its Reach in Audio

24Jan

By Erica PerryNo Comments

amazon, Breaker, facebook, facebook marketing, Google, Marketing, podcast content, podcasts, Social Marketing Strategies, social media, social media marketing, spotify, twitter

How Twitter is Expanding its Reach in Audio

January 12th, 2021 Marketing Erica Perry In June 2020, Twitter introduced audio tweets where you can record your voice and share that audio as a tweet to your followers. A perk? These can also be listened to while you multi-task across other day-to-day activities including checking email or working on a document — comparab...

#358: Your Backstage Pass To The Entrepreneur Experience: The Best Advice You’ll Receive This Year – Amy Porterfield

22Jan

By AmyNo Comments

copywriting, course creation, entrepreneur experience, facebook, facebook marketing, habit, how to build an online business, how to create a digital course, jasmine star, Membership, michael hyatt, Online Business, Online marketing, Organization, podcast, Social Marketing Strategies, social media, social media marketing, stu mclaren, virtual event, zafira rajan

#358: Your Backstage Pass To The Entrepreneur Experience: The Best Advice You’ll Receive This Year – Amy Porterfield

Listen To My Latest Podcast Episode: #358: Your Backstage Pass To The Entrepreneur Experience: The Best Advice You’ll Receive This Year Listen To My Latest Podcast Episode:#358: Your Backstage Pass To The Entrepreneur Experience: The Best Advice You’ll Receive This Year !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevent...

“Water Cooler” Moments in a Remote Work World?

19Jan

By Katie SehlNo Comments

facebook, facebook marketing, instagram, linkedin, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

“Water Cooler” Moments in a Remote Work World?

LinkedIn Stories is the career network’s latest pitch to reach a younger demographic. The feature could help your company reach that audience, too. Released in September, stories may be new to LinkedIn, but they’re not new to social media. First popularized by Snapchat, disappearing posts have been replicated as Instagram and Facebook Stories, YouTube Stories—and most recently, Twitter Fleets. Short-form social video ismore popular than ever. Instagram Stories counts 500 million daily active users worldwide. More than 10 million people in the U.S. log on to TikTok everyday. Microsoft, LinkedIn’s parent company, even attempted to acquire TikTok last year. But will the off-the-cuff format click with young professionals on LinkedIn? According to a post by LinkedIn’s senior product ma...

50 Facebook for Business Tips to Create Profit-Boosting Value from Your Facebook Business Page in 2021

16Jan

By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, google chat bots, instagram chatbot, robot chat

50 Facebook for Business Tips to Create Profit-Boosting Value from Your Facebook Business Page in 2021

Every business will benefit from our list of 50 Facebook for Business tips. Facebook is still the behemoth gorilla of social platforms.You can’t shake a banana at over 2 billion monthly and 1 billion daily active users!Don’t forget about Facebook’s super-secret marketing mojo tool, Facebook Messenger, which alone has 1.3 billion active monthly users (as of November 2020).Facebook Messenger is likely to outpace active users on Facebook itself as social trends continue to favor messaging. So how do you tap into the powerhouse that is Facebook?We’re going to walk you through exactly how to rub the magic Facebook lamp to fulfill all of your Facebook for business tips wishes. Your Facebook Business Page is arguably more important than your brick-and-mortar (if y...

What to Do When Your Facebook Ads Fail : Social Media Examiner

15Jan

By Michael StelznerNo Comments

Expert Interviews, facebook, Facebook Ads, Facebook Analytics, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

What to Do When Your Facebook Ads Fail : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

The Ultimate Guide For B2B Marketers

14Jan

By chandraveer@socialpilot.co (Chandraveer Singh)No Comments

analytics, facebook, facebook marketing, How-Tos, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

The Ultimate Guide For B2B Marketers

According to statistics, 79% of B2B marketers believe LinkedIn is a good source for generating leads, and 97% of B2B marketers use it to drive their content marketing strategy. (more…)

How Google is Preparing for Fully Immersive AR Environments

12Jan

By Erica PerryNo Comments

AR, AR experience, artificial reality, facebook, facebook marketing, Google, instagram, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing, youtube

How Google is Preparing for Fully Immersive AR Environments

January 5th, 2021 Marketing Erica Perry Since its inception, one of the biggest use cases of AR on mobile remains the ability to play with your appearance whether through clothes, accessories, or makeup. Snapchat and Instagram are no stranger to this trend, and now Google is making its mark in the space with its own update...

#355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze – Amy Porterfield

10Jan

By AmyNo Comments

business finances, entrepreneurial money mindset, facebook, facebook marketing, finances, how to manage finances, invest in my business, money mindset, money principles, Online Business, podcast, rachel cruze, ramsey solutions, Social Marketing Strategies, social media, social media marketing, the rachel cruze show

#355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze – Amy Porterfield

Listen To My Latest Podcast Episode: #355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze Listen To My Latest Podcast Episode:#355: Money Made Simple: An Entrepreneurs Guide to Taking Control of Your Finances with Rachel Cruze !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbe...

44 Instagram Statistics That Matter to Marketers in 2021

7Jan

By Christina NewberryNo Comments

facebook, facebook marketing, instagram, linkedin, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

44 Instagram Statistics That Matter to Marketers in 2021

2020 was a year of new developments at Instagram, with some interesting new Instagram statistics emerging along the way. Now much more than a photo-sharing platform, Instagram has launched a ton of features to help businesses market and sell directly from the app. As you plan your Instagram marketing strategy for 2021, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram stats you need to be aware of this year.Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Fast stats for instagram 1. Instagram turned 10 years old in 202...

How to Grow a Facebook Group Quickly and Effortlessly : Social Media Examiner

5Jan

By Dana MalstaffNo Comments

facebook, Facebook Group, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How to Grow a Facebook Group Quickly and Effortlessly : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

372 Social Media Statistics You Must Know In 2021

3Jan

By jimit@socialpilot.co (Jimit Bagadiya)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

372 Social Media Statistics You Must Know In 2021

2021 is already upon us! (more…)

How Google is Helping Marketers Navigate Shifting Shopping Behaviors

2Jan

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, Google, holiday 2020, holiday shopping, Marketing, online shopping, Social Marketing Strategies, social media, social media marketing, virtual shopping, youtube

How Google is Helping Marketers Navigate Shifting Shopping Behaviors

October 20th, 2020 Marketing Erica Perry The 2020 holiday season will undoubtedly look a little different this year, but one thing that is unchanged: it is still a time of peak demand and a critical time to connect with consumers. With just under 70 days until Christmas, brands are scaling their efforts as best they can an...

How Zoom’s New Spin Off Platform is Catering to the Virtual Event Trend

31Dec

By Erica PerryNo Comments

facebook, facebook marketing, hybrid events, Marketing, online events, OnZoom, Social Marketing Strategies, social media, social media marketing, third-party apps, third-party integration, virtual events, Zapps, zoom

How Zoom’s New Spin Off Platform is Catering to the Virtual Event Trend

October 20th, 2020 Marketing Erica Perry It’s no secret Zoom has come into its own over the course of 2020 — evolving from a niche enterprise solution to a frequently used verb and video conferencing app integral to carrying out our day to day lives both personal and professional. For context, the app surged from 10 milli...

5 Best Practices for Twitter Video Marketing

31Dec

By Guy SheetritNo Comments

facebook, facebook marketing, Marketing, organic reach, Social Marketing Strategies, social media, social media marketing, twitter, twitter video, video marketing

5 Best Practices for Twitter Video Marketing

October 20th, 2020 Marketing Guy Sheetrit Contrary to what many might think, Twitter is actually a gold mine for video marketing. There has been a 95 percent increase in daily video views on Twitter over the past 18 months. Likewise, there has been an 85 percent year-over-year increase in watch time on Twitter. More so, yo...

Watch New Content Series “The Business of Empathy” Exclusively for SMW+

30Dec

By SMW StaffNo Comments

#smw, business of empathy, empathy, facebook, facebook marketing, Getty Images, Marketing, Pfizer, Salesforce, smwplus, Social Marketing Strategies, social media, social media marketing, Social Media Week

Watch New Content Series “The Business of Empathy” Exclusively for SMW+

October 27th, 2020 Marketing SMW Staff Since we launched SMW+ in August we’ve dropped 20+ original shows on the platform, hosted by some of the smartest people in the industry spanning brands, platforms, and agencies. Today, we’re excited to announce a new series in partnership with Facebook and The 404 titled, “The Busine...

30Dec

By Tara ZirkerNo Comments

facebook, Facebook Ads, facebook marketing, Facebook Tools, How To, Social Marketing Strategies, social media, social media marketing, Tools

Facebook Brand Safety Tools: How to Control Where Your Ads Appear : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

How LinkedIn is Combining Paid and Organic Tools to Boost Virtual Events

30Dec

By Erica PerryNo Comments

covid-19, facebook, facebook marketing, linkedin, Marketing, organic search, paid search, Social Marketing Strategies, social media, social media marketing, virtual events

How LinkedIn is Combining Paid and Organic Tools to Boost Virtual Events

October 28th, 2020 Marketing Erica Perry In May Linkedin debuted Virtual Events to help smooth the transition to virtual events. Since then, more than 200,000 events have been hosted on the platform, reaching nearly 10 million digital attendees. Seven months of this “new normal,” however, there is still a lot to navigate a...

#354: Counting Down The Hottest Strategies From OMME In 2020 – Amy Porterfield

30Dec

By AmyNo Comments

andrea olsen, Best Of, boundaries, Business Mindset, content, content marketing, craft an offer, entrepreneurial growth strategies, facebook, facebook marketing, gaynete jones, jam gamble, jasmine star, landing pages, list growth, nice, Online Business, online marketing made easy, podcast, Social Marketing Strategies, social media, social media content, social media marketing, time management, Webinar, webinar signups

#354: Counting Down The Hottest Strategies From OMME In 2020 – Amy Porterfield

Listen To My Latest Podcast Episode: #354: Counting Down The Hottest Strategies From OMME In 2020 Listen To My Latest Podcast Episode:#354: Counting Down The Hottest Strategies From OMME In 2020 !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', { em: '{user-email}', ...

How Pinterest is Advocating for Underrepresented Communities and Cultural Sensitivity

30Dec

By Erica PerryNo Comments

cultural sensitivity, diversity, facebook, facebook marketing, Inclusion, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, youtube

How Pinterest is Advocating for Underrepresented Communities and Cultural Sensitivity

October 28th, 2020 Marketing Erica Perry Earlier this year, in a push to create a more diverse community and deliver unique and hyper-refined results for every person, Pinterest upgraded its skin tone feature launched initially in 2018 and opened it to more regions including the UK, Canada, Australia, and New Zealand. The ...

How TikTok and Shopify are Fueling Shoppable Videos

30Dec

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, instagram, Marketing, merchants, pinterest, retailers, shopify, shopping, social commerce, Social Marketing Strategies, social media, social media marketing, tiktok

How TikTok and Shopify are Fueling Shoppable Videos

October 28th, 2020 Marketing Erica Perry Earlier this year, TikTok announced a $200 million creator fund with a goal of helping more leading creators in its community sustain themselves financially solely through TikTok. More recently, the platform announced a partnership with Teespring allowing creators to sell merchandis...

#334: 4 Incredible ‘First Launch’ Success Stories – Amy Porterfield

30Dec

By AmyNo Comments

acuity scheduling, braden drake, build and online business, chant'l martin, digital course, digital course creator, eva beronious, facebook, facebook marketing, first launches, hormone dietician, how to create a digital course, how to grow an online business, how to launch a digital course, melissa groves azzaro, Online Business, online courses, online entrepreneur, podcast, self mastery and beyond, Social Marketing Strategies, social media, social media marketing, thrive lounge

#334: 4 Incredible ‘First Launch’ Success Stories – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...

Common Facebook Ad Mistakes and How to Fix Them : Social Media Examiner

29Dec

By Tara ZirkerNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Common Facebook Ad Mistakes and How to Fix Them : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

Social Media Marketing For Startups: A Beginner’s Guide

29Dec

By Maksym BabychNo Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Small Business, snapchat, Social Marketing Strategies, social media, social media marketing

Social Media Marketing For Startups: A Beginner’s Guide

A startup is like a baby that needs constant care to flourish. Out of all the crucial aspects of building a startup, marketing plays a critical role in its success. (more…)

Invest in Your Professional Education with SMW+

29Dec

By Toby DanielsNo Comments

facebook, facebook marketing, Marketing, reddit, Social Marketing Strategies, social media, social media marketing, twitter

Invest in Your Professional Education with SMW+

November 10th, 2020 Marketing Toby Daniels During the Pandemic, the number one thing that we have heard from our community is that professional learning opportunities are more important to them today, than ever before. At Social Media Week we have been committed to helping professionals grow in their careers for more than ...

BONUS: 5-figures in 6 months & 6-figures in 1 year: This Could Be You With Jamie Trull – Amy Porterfield

29Dec

By AmyNo Comments

amy porterfield, balance cfo, beginner entrepreneur, chief financial officer, digital course, facebook, facebook marketing, female entrepreneur, financial fitness formula, how to pre-sell a digital course, how to start an online business, how to track finances, jamie trull, Online Business, online courses, online marketing made easy, podcast, presell, Social Marketing Strategies, social media, social media marketing, Webinars

BONUS: 5-figures in 6 months & 6-figures in 1 year: This Could Be You With Jamie Trull – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...

How Much Should You Spend on Facebook Ads? Budgeting Steps : Social Media Examiner

29Dec

By Allie BloydNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How Much Should You Spend on Facebook Ads? Budgeting Steps : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

How Pinterest is Helping Retailers Through Enhanced Discovery and New Ad Options

29Dec

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, holidays, Marketing, merchants, online shopping, pinterest, retailers, shopping, Social Marketing Strategies, social media, social media marketing

How Pinterest is Helping Retailers Through Enhanced Discovery and New Ad Options

November 11th, 2020 Marketing Erica Perry While COVID-19 may have closed brick and mortar stores, it also has proven the efficiency in e-commerce when it comes to scaling sales and setting up shop and platforms are finding their role in the shift. Pinterest, most recently introduced including a new storefront profile, fast...

Getting Started With Google Tag Manager: A Beginner’s Guide : Social Media Examiner

28Dec

By Chris MercerNo Comments

facebook, Facebook Analytics, facebook marketing, Google Analytics, Google Tag Manager, How To, Social Marketing Strategies, social media, social media marketing

Getting Started With Google Tag Manager: A Beginner’s Guide : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

How Facebook is Helping Brands Adapt for the Mindful Consumer

28Dec

By Erica PerryNo Comments

altruism, brands, covid-19, facebook, facebook marketing, health, Marketing, mindfulness, purpose, Social Marketing Strategies, social media, social media marketing, wellbeing

How Facebook is Helping Brands Adapt for the Mindful Consumer

November 11th, 2020 Marketing Erica Perry 2020 has been a challenge — particularly when it comes to mental health. From online fitness classes to recipe inspiration and DIY projects — consumers have a renewed sense of appreciation for the simpler things in life as they carve out new mindful habits. While this has become ap...

How to Optimize Facebook Ad Creative for Better Results : Social Media Examiner

28Dec

By Allie BloydNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing, Tools

How to Optimize Facebook Ad Creative for Better Results : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

5 Mobile Trends Marketers Should Know for 2021

28Dec

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok

5 Mobile Trends Marketers Should Know for 2021

November 11th, 2020 Marketing Erica Perry In 2020 consumers have reshaped their daily lives. They expect brands to tap into innovative ways to engage with them at virtually every stage of the journey in a world where digital connections are the new norm. Through mobile devices and video we’ve endeavored to create shared ex...

What Is It and How Brands Can Use It

27Dec

By pbump@hubspot.com (Pamela Bump)No Comments

Digital Marketing, digital mkt, facebook marketing, Internet marketing, Online Marketing

What Is It and How Brands Can Use It

This year, brands are increasingly bringing shopping experiences online. (more…)

How to Use LinkedIn Text Ads: The Budget-Friendly Option : Social Media Examiner

27Dec

By AJ WilcoxNo Comments

facebook, facebook marketing, How To, linkedin, LinkedIn Ads, Social Marketing Strategies, social media, social media marketing

How to Use LinkedIn Text Ads: The Budget-Friendly Option : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

Announcing The Social Media MarTech Index

27Dec

By SMW StaffNo Comments

facebook, facebook marketing, index, linkedin, Marketing, Martech, Martech index, Social Marketing Strategies, social media, social media marketing, twitter

Announcing The Social Media MarTech Index

November 17th, 2020 Marketing SMW Staff Brought to you by Social Media Week, The Social Media Martech Index is a global list of all the companies that provide marketing technology solutions to the social media industry. The Index is designed to help social media marketers as they think about their social media tech stack o...

Google Analytics 4: What Marketers Need to Know : Social Media Examiner

27Dec

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, Google Analytics, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Google Analytics 4: What Marketers Need to Know : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

How Instagram’s New Redesign is Driving Short-Form Video and In-App Shopping

27Dec

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, instagram, Marketing, redesign, Reels, Shop tab, Social Marketing Strategies, social media, social media marketing, tiktok

How Instagram’s New Redesign is Driving Short-Form Video and In-App Shopping

November 18th, 2020 Marketing Erica Perry Instagram launched Reels in August after a year of testing, and now the platform is getting serious about its leadership in the e-commerce space, and more specifially competing with the likes of TikTok, through some bold real estate changes that give it direct exposure on the main ...

#337: Instagram Reels: The What, How, & Why For Entrepreneurs with Jasmine Star – Amy Porterfield

27Dec

By AmyNo Comments

facebook, facebook marketing, how to use instagram reels, how to use instagram reels for your business, instagram, instagram algorithm, instagram features, instagram reels, jasmine star, list building, Online Business, online entrepreneur, podcast, social curator, Social Marketing Strategies, social media, social media marketing, social media platform

#337: Instagram Reels: The What, How, & Why For Entrepreneurs with Jasmine Star – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...

Facebook Ads for Local Businesses: A Framework for More Revenue : Social Media Examiner

26Dec

By Allie BloydNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads for Local Businesses: A Framework for More Revenue : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

How to Use Exaggerated Emotion and Original Audio to Drive Your TikTok Engagement

26Dec

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Music, socia media, Social Marketing Strategies, social media, social media marketing, sound, tiktok, voice

How to Use Exaggerated Emotion and Original Audio to Drive Your TikTok Engagement

November 18th, 2020 Marketing Erica Perry Since 2018 TikTok has nearly tripled in size. Among U.S. users 18 and older, TikTok brought in 22.2 million mobile unique visitors in January 2020, 23.2 million in February and 28.8 million in March. In April, that number skyrocketed to 39.2 million. Looking ahead to 2021, new proj...

#338: Content Made Easy: How To Organize Your Launch Content, Make $$$, and Never Run Out – Amy Porterfield

26Dec

By AmyNo Comments

content, content creation, course creation, course creation outline, facebook, facebook marketing, how to create content, online courses, podcast, pre-launch content, Pre-Launch Strategy, Social Marketing Strategies, social media, social media marketing, webinar content, webinar creation, Webinars

#338: Content Made Easy: How To Organize Your Launch Content, Make $$$, and Never Run Out – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...

Social Media Video Made Simple: How to Easily Make Great Videos : Social Media Examiner

26Dec

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, Social Media Video, video

Social Media Video Made Simple: How to Easily Make Great Videos : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

How To Tackle Social Media Trolls: A Guide For Businesses

25Dec

By Hanson ChengNo Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Customer Service, Social Marketing Strategies, social media, social media marketing, twitter

How To Tackle Social Media Trolls: A Guide For Businesses

Trolls— they give life to our legends and myths—ugly, slow-witted creatures dwelling in caves, mountains, or isolated rocks. (more…)

5 Creative Ways Brands Are Using Influencers

25Dec

By Luke FitzpatrickNo Comments

creative, facebook, facebook marketing, Influencer Marketing, Influencers, instagram, linkedin, Marketing, pinterest, Social Marketing Strategies, social media, social media marketing, statistics, tiktok, youtube

5 Creative Ways Brands Are Using Influencers

Most people tend to associate influencers with social media. However, influencers have been around for a lot longer than most people might think and can be dated as far back as the middle ages with royalty, popes, knights, earls, and artists. In recent years, influencers have exploded in popularity on social media platforms like Instagram, YouTube, Facebook, Snap, Pinterest, and TikTok. This has resulted in the emergence of 4 distinct influencer types: nano, micro, macro, and celebrity influencers.Image courtesy of Tribe Brands, both large and small are tapping into the influencer space at an ever-increasing rate. That’s why it may not come as a surprise to hear that the market has been forecasted to be worth more than $15 billion by 2022. Here’s a fresh look at some creativ...

#339: Facebook Ad Strategies To Grow Your Audience Now (No Matter Where You Are In Your Business) with Salome Schillack – Amy Porterfield

25Dec

By AmyNo Comments

facebook, Facebook Ad Training, Facebook Ads, Facebook engagement, facebook marketing, grow your email list with social media, low cost leads, Online marketing, podcast, salome schillack, shine and succeed, Social Marketing Strategies, social media, social media ads, social media marketing, Social Media Tools

#339: Facebook Ad Strategies To Grow Your Audience Now (No Matter Where You Are In Your Business) with Salome Schillack – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...

How to Create a Google Data Studio Dashboard : Social Media Examiner

25Dec

By Chris MercerNo Comments

facebook, facebook marketing, Google Analytics, Google Data Studio, How To, Social Marketing Strategies, social media, social media marketing, Tools

How to Create a Google Data Studio Dashboard : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

A New SMW+ Series in Partnership with Triller

25Dec

By SMW StaffNo Comments

#smw, Beats & Bytes, facebook, facebook marketing, instagram, Marketing, music marketing, NUE Agency, Social Marketing Strategies, social media, social media marketing, Triller, youtube

A New SMW+ Series in Partnership with Triller

November 19th, 2020 Marketing SMW Staff Following the announcement of our subscription packages for SMW+, we’re excited to introduce a new branded content series in partnership with Triller and Beats & Bytes to the platform. If you haven’t already, be sure to browse our suite of subscription options and activate your m...

TikTok Content Marketing: How to Grow Your Business With TikTok : Social Media Examiner

24Dec

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, tiktok

TikTok Content Marketing: How to Grow Your Business With TikTok : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

24Dec

By Erica PerryNo Comments

ads, audio, audio ads, facebook, facebook marketing, Marketing, Music, Social Marketing Strategies, social media, social media marketing, twitter, youtube

What Your Brand Should Know

December 2nd, 2020 Marketing Erica Perry Music has always played a special role in culture but this year particularly people are tuning into more audio content via YouTube and YouTube Music. This is largely in an effort to combat Zoom fatigue and make it easier to absorb content whether tutorials, lectures, classes, meeti...

How to Create Instagram Guides: Step-by-Step Setup : Social Media Examiner

24Dec

By Jenn HermanNo Comments

facebook, facebook marketing, How To, instagram, Social Marketing Strategies, social media, social media marketing

How to Create Instagram Guides: Step-by-Step Setup : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

How Snapchat is Preparing for the Next Creator Movement

24Dec

By Erica PerryNo Comments

facebook, facebook marketing, For You, instagram, Marketing, Reels, snapchat, Social Marketing Strategies, social media, social media marketing, Sounds, Spotlight, tiktok, youtube

How Snapchat is Preparing for the Next Creator Movement

December 2nd, 2020 Marketing Erica Perry 2020 has seen many brands and platforms step outside of their comfort zones and experiment with ways they can deliver content at scale and create personal experiences. A player of late that has stood out in departure from the original focus on intimate communications is Snapchat. ...

#341: The Power Of Your Voice: How To Cut Through The Online Noise, Attract Your Ideal Customers, & Make $$$ – Amy Porterfield

24Dec

By AmyNo Comments

Business Mindset, entrepreneur mindset, facebook, facebook marketing, grow your audience, jam gamble, live video, podcast, slay the mic, Social Marketing Strategies, social media, social media marketing, use your voice, Webinar

#341: The Power Of Your Voice: How To Cut Through The Online Noise, Attract Your Ideal Customers, & Make $$$ – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...

Facebook Warns EU Users of Impacts to Messaging Due to Changes in Privacy Laws

24Dec

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

Facebook Warns EU Users of Impacts to Messaging Due to Changes in Privacy Laws

Facebook has outlined the latest messaging changes for European users as a result of new data security and privacy laws in the region. Europe's Privacy and Electronic Communications Directive - also known as the 'ePrivacy Directive' - is being expanded from this week in order to incorporate more forms of digital communication. The Directive relates to how user data is stored and used, and how businesses can use platforms, including messaging tools, to distribute marketing material. The latest changes relate to how long data can be kept, and what types of information can be gathered via messaging apps. Facebook outlined coming changes to Messenger API usage for European businesses earlier in the month, and now, it's looking at the consumer side, and how everyday users will be impacted. ...

Social Media Marketing Trends for 2021: Predictions From the Pros : Social Media Examiner

24Dec

By Lisa D. JenkinsNo Comments

Expert Interviews, facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, View Points

Social Media Marketing Trends for 2021: Predictions From the Pros : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

How Instagram is Expanding its Branded Content Offerings

24Dec

By Erica PerryNo Comments

branded content, facebook, facebook marketing, instagram, instagram live, live, Marketing, product tags, Reels, Social Marketing Strategies, social media, social media marketing, stories, tiktok

How Instagram is Expanding its Branded Content Offerings

December 2nd, 2020 Marketing Erica Perry Instagram recently unveiled a new redesign of its main home screen on the app in an effort to combat the rise of TikTok. Specifically, the Reels icon is now front and center in the app and directs users to a dedicated page of curated content organized by people they follow and your ...

Facebook Lead Form Ads: How to Optimize for Results : Social Media Examiner

24Dec

By Allie BloydNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Lead Form Ads: How to Optimize for Results : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

7 Key Tips For Optimizing Your Email Marketing Ahead of Holiday Season

24Dec

By Dmytro SpilkaNo Comments

Email Marketing, facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing

7 Key Tips For Optimizing Your Email Marketing Ahead of Holiday Season

It’s that time of year again. As the holiday season fast approaches, the nights are beginning to draw in, the temperature is beginning to drop, and marketers are hard at work figuring out a winning strategy to entice customers into their sales funnels. The winter period is an extremely busy period for online marketers as businesses ramp up their efforts to appeal to buyers in the run-up to Christmas. (Image: Clicky Blog) In fact, in the US, the busiest five days in the calendar year for email marketers all fall between Thanksgiving Day and mid-December. That’s a hectic schedule, so it’s vital that a plan is in place to make the most of your email marketing efforts. Although marketing has evolved at a rapid pace in the 21st Century, email marketing has proven itself time and...

#342: Behind-The-Scenes With My Mentor, Michael Hyatt: Why Entrepreneurs Will Save The World – Amy Porterfield

24Dec

By AmyNo Comments

Business Mindset, entrepreneurial mindset, entrepreneurs will save the world, facebook, facebook marketing, how to be successful, how to become an entrepreneur, michael hyatt, podcast, Social Marketing Strategies, social media, social media marketing, the entrepreneur method, Thou Shall Prosper: Ten Commandments for Making Money, why entrepreneurs are important for the economy

#342: Behind-The-Scenes With My Mentor, Michael Hyatt: Why Entrepreneurs Will Save The World – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...

YouTube Ad Targeting: What Marketers Need to Know : Social Media Examiner

24Dec

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, youtube, YouTube Ads

YouTube Ad Targeting: What Marketers Need to Know : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

6 Must-use Social Media Content Types For B2B Lead Generation

24Dec

By Priyanka DesaiNo Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

6 Must-use Social Media Content Types For B2B Lead Generation

B2B lead generation is easy, said no one ever. (more…)

TikTok’s Top 100: 2020 in Review

24Dec

By Erica PerryNo Comments

facebook, facebook marketing, Marketing, Social Marketing Strategies, social media, social media marketing, tiktok

TikTok’s Top 100: 2020 in Review

December 9th, 2020 Marketing Erica Perry Since September 2020, TikTok has amassed more than 800 million active users worldwide and the app has been downloaded over 2 billion times on the App Store and Google Play. To commemorate a year of success, the app released its annual edition of TikTok 100 — a year-in-review roundu...

#343: From Bankruptcy To The Today Show: Become The Creative Visionary Of Your Business & Life With Tracy Matthews – Amy Porterfield

24Dec

By AmyNo Comments

Business Mindset, creative archetypes, creative energy, creative entrepreneur, facebook, facebook marketing, female ceo, female entrepreneur, flourish and thrive academy, location freedom, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, the today show, tracy matthews

#343: From Bankruptcy To The Today Show: Become The Creative Visionary Of Your Business & Life With Tracy Matthews – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...

Facebook Faces Renewed Backlash Over Lack of Support for Small Advertisers

23Dec

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, twitter

Facebook Faces Renewed Backlash Over Lack of Support for Small Advertisers

This seems like the most logical way for Facebook to close out 2020. Last week, reverse engineering expert Jane Manchun Wong shared images of a new look Facebook Help Center, with updated controls tools to help users find the answers they need.The update was later confirmed by Facebook - as explained by Facebook's Alexandru Voica: "We redesigned the Help Center to help people find the information they're looking for faster, with an improved and streamlined navigation and a user experience that's consistent with the rest of Facebook.com. We've also made search easier to use and refreshed the most popular topics to reflect what people want to learn about today." So, cool, right? A new Help Center experience, which is more in-line with common usage. Helpful, right?It seems that the u...

How to Expand Your Facebook Ad Targeting to New Audiences : Social Media Examiner

23Dec

By Tara ZirkerNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

How to Expand Your Facebook Ad Targeting to New Audiences : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

Best Christmas SaaS Deals You Shouldn’t Miss this 2020

23Dec

By manvi@socialpilot.co (Manvi Agarwal)No Comments

facebook, facebook marketing, Small Business, Social Marketing Strategies, social media, social media marketing

Best Christmas SaaS Deals You Shouldn’t Miss this 2020

Knock Knock. Who is there? ‘Tis the season of big offers and discounts! So if you forgot to hoard your business technology stack with advanced SaaS tools in Black Friday and Cyber Monday sales, then Christmas week is your last call. (more…)

How WhatsApp is Streamlining In-App Shopping

23Dec

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, in-app shopping, instagram, Marketing, online shopping, Social Marketing Strategies, social media, social media marketing, Whatsapp

How WhatsApp is Streamlining In-App Shopping

December 9th, 2020 Marketing Erica Perry In May, Facebook Shops made its debut streamlining the process for businesses to set up a single online store for customers to access on both Facebook and Instagram. In order to best facilitate the new on-platform shopping experience, the platform has also expressed its interest lea...

#344: 5-Steps For Creating & Repurposing Your Content Calendar Like A Boss – Amy Porterfield

23Dec

By AmyNo Comments

behind the scenes, content, content calendar, content creation, core content, creating content, facebook, facebook marketing, how to create content, michael hyatt, Online Business, pandemic, pivot your message, podcast, Social Marketing Strategies, social media, social media marketing, strategies

#344: 5-Steps For Creating & Repurposing Your Content Calendar Like A Boss – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...

How to Schedule a Post on Facebook: A Step-by-Step Guide

23Dec

By Doug BonderudNo Comments

Digital Marketing, digital mkt, facebook marketing, Internet marketing, Online Marketing

How to Schedule a Post on Facebook: A Step-by-Step Guide

While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook.Recently, the Pew Research Center revealed that nearly 70% of all U.S. adults use Facebook, while 74% log on daily. Worldwide, Facebook has more than 2.7 billion users. And, today, regularly posting timely and relevant content on Facebook is key to reaching its big and broad audiences. Why? Trends, content, and discussion on any social media channel move much faster than they do on older platforms, like television or radio. While content is vital to winning over audiences, quickly and consistently creating new social posts can overwhelm even tech-savvy social media managers. While creating content manually comes...

A Very Serious and Prestigious Social Media Awards Show

23Dec

By Shannon TienNo Comments

facebook, facebook marketing, instagram, News, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

A Very Serious and Prestigious Social Media Awards Show

Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique, interesting, or savvy content on social media. Every episode features one brand, and explains what the brand has done to deserve a place on Hootsuite’s fridge, as well as a few main takeaways for businesses hoping to replicate the success for themselves. Season 2 Episode 4: Vancouver Coastal Health Award: Least Awkward Attempt to Peer Pressure Young People Into Not Spreading DiseaseWhat they did that was Fridge-Worthy:Started a TikTok channel to reach a younger audience, creating funny and informative content to spread awareness about COVID-19Takeaways:If you’re going to try a new channel, do it in a way that matches the tone and feel of content that’s already pop...

How to Grow Your Email List With a High-Converting Free Offer : Social Media Examiner

23Dec

By Dana MalstaffNo Comments

email list, facebook, facebook marketing, How To, Social Marketing Strategies, Social Meda Strategy, social media, social media marketing

How to Grow Your Email List With a High-Converting Free Offer : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

A Strategic Guide To Social Media Marketing For Nonprofits

23Dec

By Bharadwaj SharmaNo Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter, youtube

A Strategic Guide To Social Media Marketing For Nonprofits

Let me start with the truth - a lot of people do not donate to nonprofits because they do not know if they will use the money for its intended purpose, or how nonprofits will invest the money or people might think if their donations can make a real difference! (more…)

Rebuilding the Systems of Social Media Marketing for a Better Future”

23Dec

By Toby DanielsNo Comments

Conference, facebook, facebook marketing, pinterest, Social Marketing Strategies, social media, social media marketing

Rebuilding the Systems of Social Media Marketing for a Better Future”

December 9th, 2020 Conference Toby Daniels If we have learned anything from the tumultuousness and catastrophic events of 2020, it is that we need to make substantial and even systemic changes in society and especially in our industry. The spotlight of scrutiny has never been brighter and what is in plain sight for all of ...

#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes – Amy Porterfield

23Dec

By AmyNo Comments

boost confidence, Business Mindset, confidence coach, confidence online, facebook, facebook live, facebook marketing, how to be more confident online, instagram live, ivirlei brookes, mindset coach, podcast, Social Marketing Strategies, social media, social media marketing

#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes – Amy Porterfield

Listen To My Latest Podcast Episode: #353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes Listen To My Latest Podcast Episode:#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', ...

How to Set Up Google Analytics: A Step-by-Step Guide

23Dec

By Tony TranNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy

How to Set Up Google Analytics: A Step-by-Step Guide

Knowing how to set up Google Analytics is the first step to understanding:Who your website’s visitors are What content they want to see from your business How they behave when browsing your siteThe best part? Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. However, setting up Google Analytics can be hard (to put it mildly). Luckily for you, we have a step-by-step guide for digital marketers of any level to easily and painlessly set up Google Analytics. Before we jump into how exactly to do that, let’s take a look at what makes Google Analytics so great.Bonus: Get a free social media analytics report template that shows ...

How to Use Instagram for Customer Service : Social Media Examiner

23Dec

By Val RazoNo Comments

facebook, facebook marketing, How To, instagram, Instagram Stories, Instagram Tools, Social Marketing Strategies, social media, social media marketing

How to Use Instagram for Customer Service : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

23Dec

By SMW StaffNo Comments

engagement, facebook, facebook marketing, Hootsuite, Marketing, purpose-driven, purpose-driven marketing, ROI, Social Marketing Strategies, social media, social media marketing

5 Insights to Boost Your Brand’s Social Presence in 2021 and Beyond

December 10th, 2020 Marketing SMW Staff It’s been a whirlwind of a year and anticipating what lies ahead is no easier to navigate. Our friends at Hootsuite launched their 5th annual Social Trends report illuminating the top trends set to shape brands in 2021 and how to adapt and thrive. You can download the full report her...

10 Unique Instagram Reels Ideas to Get People Watching Your Channel

23Dec

By Tony TranNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

10 Unique Instagram Reels Ideas to Get People Watching Your Channel

Move over TikTok, Instagram Reels are here—and they’re looking to make a splash. Launched in late-2019, Instagram’s answer to TikTok has received mixed responses from creators, influencers, and brands. But big name businesses such as Sephora, Walmart, and Beardbrand are already on board. What does this mean for you? Instagram Reels is another great way for your brand to increase engagement and awareness on an already popular network. By creating Reels now, you have an opportunity to take advantage of its potential early. We want to help. Below are some of the best Instagram Reels ideas to help jump start the creative process. Tip: Instagram Reels are still pretty new on the scene. Make sure you know exactly how they work with our article Everything You Need to Know About Instagram...

Facebook Organic and Paid Reach Strategy for Local Businesses : Social Media Examiner

23Dec

By Allie BloydNo Comments

facebook, Facebook Ads, facebook marketing, Facebook Organic, How To, Social Marketing Strategies, social media, social media marketing

Facebook Organic and Paid Reach Strategy for Local Businesses : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

8 Remarkable Facebook Marketing Tips You Should Follow This Holiday

23Dec

By kevinurrutiavm@gmail.com (Kevin Urrutia)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, Social Marketing Strategies, social media, social media marketing

8 Remarkable Facebook Marketing Tips You Should Follow This Holiday

As a business, you wouldn’t want to miss out on the huge potential sales that you can realize for the holidays. But in order for you to achieve that, you will need to beef up your marketing campaigns. (more…)

How to Effectively Engage Your Audience Through Email Marketing

23Dec

By Kevin GeorgeNo Comments

email, Email Marketing, email outreach, facebook, facebook marketing, Marketing, personalization, personalized messaging, segmentation, Social Marketing Strategies, social media, social media marketing, storytelling, subject lines

How to Effectively Engage Your Audience Through Email Marketing

December 22nd, 2020 Marketing Kevin George Gone are the days of Spray and Pray email marketing. You cannot do those once customary ‘Email blasts’ to every subscriber on your contact list. The email marketing landscape has changed rapidly, thanks to the ever-increasing demand for personalized messaging. Striving for higher ...

23Dec

By AmyNo Comments

7-figure business, beginner entrepreneur, brand building, email list, email list growth, facebook, facebook marketing, generating revenue, goal digger podcast, Gravy, grow a podcast, honeybook, Jenna Kutcher, list building, monetize your podcast, Online marketing, podcast, Social Marketing Strategies, social media, social media marketing, start a podcast, subscribers

#346: How This 7-Figure Business Owner Uses Her Podcast To Drive Traffic with Jenna Kutcher – Amy Porterfield

Listen To My Latest Podcast Episode: #352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly Listen To My Latest Podcast Episode:#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '397525423930890', { em: '{user-...

5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

22Dec

By Sarah DawleyNo Comments

facebook, facebook marketing, instagram, News, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey, and marketers anticipate spending will remain close to this new high level as we enter the new year. With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever. But is your social strategy up to the task? Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. Here are 5 questions to see how your approach compares. Download the full Social...

Facebook Contest Strategy: How to Grow With Contests : Social Media Examiner

22Dec

By Allie BloydNo Comments

facebook, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Contest Strategy: How to Grow With Contests : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

Perfect 9 Steps To Plan Christmas Marketing Campaign (Free Checklist)

22Dec

By jagruti@socialpilot.co (Jagruti Bhargav)No Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, Small Business, Social Marketing Strategies, social media, social media marketing

Perfect 9 Steps To Plan Christmas Marketing Campaign (Free Checklist)

It’s December already? Last time you checked, the trees were still shedding. You said to yourself, I still have Halloween to go through, but Black Friday caught up and you had no time left to plan a Christmas marketing campaign. Right? Wrong! It’s still not that late for you. Give this blog a read and be on your way to executing your holiday spirit-filled Christmas campaign.(more…)

22Dec

By Kristen MatthewsNo Comments

facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing

How to Build a Brand Ambassador Network on Instagram

December 22nd, 2020 Marketing Kristen Matthews Can you believe Instagram turned 10 in 2020? Boasting 1 billion users, it’s surely not a platform that you have ignored as a marketer or business owner. However, I see many brands fall short with their Instagram marketing strategy. I don’t want you to be one of those brands so...

8 Important Social Media Integration Strategies to Implement in 2021

21Dec

By Tony TranNo Comments

facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

8 Important Social Media Integration Strategies to Implement in 2021

Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.Why is social media integration important? First a quick definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy. This is typically accomplished two ways:Directing your social media audience to your website Allowing your soci...

Influencer Marketing Strategy: How to Scale a Business : Social Media Examiner

21Dec

By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, Influencer Marketing, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

Influencer Marketing Strategy: How to Scale a Business : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));