email-marketing

Mass MarketingMass Marketing is a Market Strategy that appeals to the entire market rather than focusing on a particular group. It focuses on higher sales volume with low prices and helps to gain maximum exposure for the brand. Mass Marketing has no limits and targets everyone intending to maximize business/profits.Maximum Exposure = Larger Number Of SalesIt is the opposite of niche marketing, as it mainly focuses on high sales and low prices. Mass Marketing originated in the form of Mass Radio use in the 1920s. Over the years, marketing activities have transitioned from traditional forms like television, radio, etc. to online media/ digital platforms.Businesses can reach a wider audience with advertising messages through a variety of media.There are various techniques used by Mass Markete...