Monday, September 14Digital Marketing Journals

Facebook Messenger Marketing

Facebook Ads Average Conversion Rate Benchmarks & How to Improve Yours
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Facebook Ads Average Conversion Rate Benchmarks & How to Improve Yours

Are your Facebook Ads not converting as well as you’d hoped? You’re not alone! The overall Facebook ads average conversion rate is 9.21%.  That’s more than 9 out of 10 people that you painstakingly drive into the final stages of your advertising funnel bouncing away to donkeyland. Worse than that, Facebook Ads are getting more expensive and less effective. What a terrible combination!  Fortunately, we’ve got several hacks to teleport you from the world of donkeys to the world of unicorns.  In this article, we’ll go over:  Find Your Customers with Customers.ai See the new Customers.ai sales outreach automation platform. With X-Ray Website Visitor Detection and automated email and SMS outreach to help mid-market companies find their perfect customers. Request a call to l...
How to Run a Facebook Birthday Discount Ad: Step-by-Step Guide
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How to Run a Facebook Birthday Discount Ad: Step-by-Step Guide

Today I’m going to show you how to run a Facebook birthday discount ad that grows your lead list and increases your sales. With a birthday ad campaign, you can avoid a common donkey move: wasting your ad budget on poor targeting and irrelevant offers. Instead, you’ll be on the fast track to Unicorn Land, where you can use Facebook Ads targeting options to reach your ideal audience with a standout offer at the right time—and you can automatically remarket and reengage leads to drive more revenue. With personalized ads, you can also increase revenue by up to 15% and improve marketing spend efficiency by as much as 30%. So how does a Facebook birthday discount ad work, and how can you use an automated workflow to collect and convert leads? Here’s your unicorn map to our automat...
How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros
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How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros

As a top Facebook Messenger solutions provider for marketers, it is practically our duty to teach the budding digital marketers out there the basics of how to chat on Facebook. Send a message to your friend, colleague, or prospect with the most popular and active chat apps.  Make it private, a DM, or group chat, it has never been easier to instantly connect with people, which will make life easier for marketers and business owners. This article is your easy-to-follow guide on how to use the most popular chat apps. After you understand some of the essential Facebook Chat and Messenger features and how to best utilize them, you will enter a whole new world of possibilities. At the end we will wrap it up by exploring how to tie it all together with the game-changing Fre...
All of the Ways to Access Facebook Messenger and Engage More Customers
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All of the Ways to Access Facebook Messenger and Engage More Customers

Whether you have a Facebook account or not, you want to access Facebook Messenger to reach the 1.3 billion active monthly users, don’t you?  If you are a business owner or involved in any sort of sales, Facebook Messenger is a massive online sales channel to directly reach and engage with any target audience.  That all sounds great, but what if you don’t have or want a Facebook Business Page? There are a lot of reasons to want to access Facebook Messenger via alternative routes.  There are also a lot of different ways to access Facebook Messenger.  Some people prefer using the Facebook Messenger desktop app to chat. In contrast, others want nothing to do with Facebook and choose to use Messenger solo on their phone (yes, there is a way to access the Facebook Messenger app wi...
How to Set Up Automatic Greeting Messages for Business on SMS, Facebook, Instagram, and Websites
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How to Set Up Automatic Greeting Messages for Business on SMS, Facebook, Instagram, and Websites

We live in an era where attention is in demand. It’s never been easier to get considering we all carry around a tiny and sophisticated advertising medium in our pockets.  As a business owner, you want to attract your ideal customers to appreciate and connect with your brand.  Being attention-seeking might be a good thing. But no one wants boring texts or emails with desperate hard-sales.  When you want to earn your customer relationships, a customer-centric automatic greeting message for your business can be the right tool to deepen a customer’s understanding of your brand’s value while saving your team time via instantly triggered automation. Let’s make your audience fall head over heels with your brand by combining the powers of automation and a welcome greeting messa...
The Best Welcome Greeting Message to Give Your Customers and Team Members Warm Fuzzies
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The Best Welcome Greeting Message to Give Your Customers and Team Members Warm Fuzzies

“You never get a second chance to make a great first impression.” – Will Rogers With no second chances, you wouldn’t want to start a new journey on the wrong foot just because you did not pick the right words. Would you? Start sending out better welcome greeting message and start making better connections during the onboarding process, whether a welcome message for new employees or new customers.  We’ll cover the best welcome greeting messages for: New customersNew employeesNew subscribersRemarketing Past Visitors How Do You Write A Welcome Message? We understand that creating a new welcome greeting, which is unique, crisp, and makes the onboarded feel warm and fuzzy, is no piece of banana cream cake.  Sometimes, just finding the right words and stringing them ...
Top 10 Chat Messenger App for Business
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Top 10 Chat Messenger App for Business

This is a rare time in history — for many reasons, but top of mind for marketers is the swelling 1.5 billion active users on Facebook chat, according to the Messenger marketing stats.  With much of the world under lockdown restrictions — the numbers have grown at full tilt.  For example, in Italy, Facebook saw a 70 percent increase in Facebook’s apps’ time. In many places amidst the pandemic, Facebook saw an increase in messaging volume by 50 percent!  With an average open rate of 70-80 percent on messages sent via Facebook Messenger for business, you can’t afford NOT to use a chat messenger app for business! This all sounds promising, but what if you are not a marketer or chat expert? We’ve put together a list of the top chat messenger app for businesses that require ZERO e...
Messenger Bots as Educational Sector Growth Tool
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Messenger Bots as Educational Sector Growth Tool

Higher education and Messenger bots as educational sector tools for growth go together like peanut butter and bananas. Don’t worry. You won’t have to learn how to use Snapchat or start a TikTok challenge (though it can’t hurt).  Just use good old fashioned SMS text messages, Facebook Messenger, web chat, or other chat platforms to reach over 75% of Gen Z and Millennials in the U.S. who say they prefer to talk via text message. Education Sector Lead Gen Tip: Hit all of the platforms where all the fickle Gen Z (Gen Zers? Zoomers?) are jabbering away like monkeys on typewriters with one app, MobileMonkey OmniChat platform and unifying inbox.  Once you’ve figured out that you need to be completely digital and start getting some applications for your techy curriculum, you’ll qui...
How to Connect Chat on Facebook to Everything — the Ultimate Guide
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How to Connect Chat on Facebook to Everything — the Ultimate Guide

There are a bazillion ways to utilize and connect chat on Facebook. Let us simplify this social phenomenon for those still trying to figure out how to chat on Facebook for personal or business use.  Bookmark this article now, so you have a cheat sheet for all the ways you can connect chat on Facebook for personal and business. It’s never too late to learn a new-fangled trick on the interwebs and space book. Speaking of tricks, if you are already Facebook chat savvy, then skip ahead to the section of this article where we’ll uncover some time-saving, sales-driving tips inside Facebook Messenger for business.  We’re going to walk through all of the different ways of how to connect chat on Facebook.  Here’s our agenda: From how to talk to Facebook chat contacts from Messeng...