Friday, May 1Digital Marketing Journals

SMS Marketing

MMS vs. SMS: What’s the Difference Between These Text Messaging Formats?
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MMS vs. SMS: What’s the Difference Between These Text Messaging Formats?

Reality check: What is MMS vs SMS? Does it even matter? Which is more effective? Does one get higher response rates? And, not to be overlooked, how do they compare in cost? Today I’ll share how MMS and SMS compare and why they’re among my favorite re-engagement channels to help businesses owners and marketers get clear on how these messaging forms work and how they can be used for best-in-class customer outreach. Claim Your Free SMS Campaign Build & Blast Request a free trial of MobileMonkey and we’ll get on a call to reserve your SMS phone number and configure a done-for-you campaign set up by our chat marketing experts. MMS vs SMS: How Are They Different and How Do They Compare? SMS stands for short message service. It’s what we all colloquially ref...
15 Text Blast Service Facts That Will Make You 10X Better at SMS Marketing
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15 Text Blast Service Facts That Will Make You 10X Better at SMS Marketing

Using a text blast service can get your marketing message to your audience quickly. In fact, 90% of SMS messages are read within 3 minutes of being sent.  And 70% of customers say SMS is a good way for businesses to get their attention.  In addition to reach itself, text blast services are cost effective.  15 Text Blast Service Facts What is an SMS Blast Service? Is text blasting legal?Do shoppers like text messaging with businesses?Do text blast services work for business?What kinds of messages can businesses send via text blast?How much does a text message blast cost?The difference between SMS vs MMS messagesThe 8 most effective ways to grow a text blast opt-in listWhat makes text blast messages most effectiveHow businesses respond to text blast repliesHow to avoid getting b...
The Complete Guide to Automated Text Message Marketing for Sales Outreach
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The Complete Guide to Automated Text Message Marketing for Sales Outreach

Today I’m going to show you how to use automated text messages to grow your business by driving, qualifying and converting leads via mass texting. SMS messaging drives, qualifies, and converts leads automatically. That means you can build contact lists around the clock while saving your team tons of time and resources. If you typically market your business via channels like email, social media, or your website, you might be surprised to learn how much those traditional digital channels look like donkeys—compared to a unicorn channel like automated texting, which can drastically improve your results. On average, SMS messages have a 98% open rate, which is nearly five times higher than email (20%). And consumers who opt in to receive text messages are 40% more likely to convert. ...
How to Send a Link in a Text for SMS Marketing in 3 Steps
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How to Send a Link in a Text for SMS Marketing in 3 Steps

So your business is using text message marketing to stay in touch with customers. Awesome! Text message marketing is the most engaging channel for customer communication today.  Businesses using text messages as a channel for customer communication see awesome benefits like 7X ROI compared to email marketing.  Our customer generated $1M in revenue in 6 months using text message campaigns. So how do you generate sales with text message marketing? A lot of the time you want to link people to your offers and promotions with a link in your text message outreach campaigns.  SMS links allow customers to open your website, open an email or initiate a phone call. This allows you to open the line of communication and begin that 1:1 relationship with the customer.  Claim...
The Complete Guide to Business Text Messaging for Growth in 2022
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The Complete Guide to Business Text Messaging for Growth in 2022

Don’t get left behind in 2022… find your unicorns in a sea of donkeys! In today’s world, so many businesses are competing to garner more prospects, keep existing customers and create conversions.  With all the marketing tools available, how do you stay ahead of the game and create game changing marketing strategies? We’ve got the answer… text message marketing!  This guide takes you through the what’s, why’s and how’s of business text messaging. Business text messaging is at the forefront and our goal is to help you grow your business.  Table of Contents• What Is a Business Text• How Do Businesses Use Text Messages• How to deploy a text message marketing campaign• Are text messages important for businesses• Top reasons why businesses are turning to SMS in 2022• What are the ad...
22 Best Text Messaging Apps for Business SMS Marketing in 2022
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22 Best Text Messaging Apps for Business SMS Marketing in 2022

Are you looking to grow your customer base? Or increase your conversion rate? Do you want to reach your customers quickly and efficiently? And lastly, how do you find a unicorn in a sea of donkeys?  We’re pretty sure you answered yes to the above and we want to help you find unicorns! This leads us to one of the biggest trends—text message marketing.  In 2022, conversational marketing is paving the way for SMS communication to be a front-runner. It’s more important than ever to ensure your business stays up-to-date. We’re giving you the top SMS marketing apps for business in 2022. These are the next-generation applications that marketers need in order to run successful text message marketing campaigns. SMS opt-in from website popup Opt-in with text keyword SMS opt-in from Insta...
What Is SMS Marketing & How to Grow a Business with Text Message Marketing
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What Is SMS Marketing & How to Grow a Business with Text Message Marketing

In this article you will learn the basics of SMS marketing, the benefits, and an overview of how it’s done so that you can increase your sales and marketing performance via the unicorn of automated, scalable text messaging with customers. We’ll cover these SMS marketing essentials: Re-Engage & Nurture Leads via SMS Text Messages Take customer communications to the next level with consumers #1 preferred channel. Create an account and get your own SMS phone number setup today! What is SMS marketing?What is SMS marketing? Short message service (SMS) marketing is a type of opt-in marketing where businesses send promotions to customers through text messages. Thus, SMS marketing is also called text message marketing or text marketing. Similar to email ma...
How to Get More SMS Subscribers: +15 Irresistible Opt-in Strategies
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How to Get More SMS Subscribers: +15 Irresistible Opt-in Strategies

What would you do to have a never-ending pipeline of your best leads on speed dial?  Or better yet, just a quick text message away. Turns out, customers want that, too.  Customers overwhelmingly would rather communicate with brands via text than anywhere else. Text message marketing and SMS updates from businesses, survey data shows, is more convenient, unobtrusive, more personal and one less thing to remember. Do you want to establish that level of trust and visibility between your leads and your brand? Today I’m going to show you how to get more SMS subscribers signed up for updates from your business. From the strategic to the actionable, use these methods to grow your SMS opt-in list from zero to 60,000 — fast. 16 Ways to Get More SMS Subscribers How ...
The Community Text App Strategy: Transform Your Brand and Grow Your Business
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The Community Text App Strategy: Transform Your Brand and Grow Your Business

Ever wished you had a direct line to your customers? The truth is, you do — if you know how to use it. Think about it. Every day, we text our family and friends. More and more, we’re texting businesses as well.  The benefits go both ways. For brands, texting is one of the best ways to grow awareness and build your audience list. It’s a 1:1 line of communication with current and future customers. And for customers, texting is convenient — and expected. In fact, over 75% of customers say they want to receive offers via text. If that weren’t enough, 60% of customers open texts between 1-5 minutes after they get them, and 67 million Americans use mobile phones to redeem coupons.  In this article, we’ll show you how to build your own text message community to boost brand growt...
How to Use SMS Text Surveys to Learn What Your Customers Want & How to Build an SMS Survey in 5 Easy Steps
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How to Use SMS Text Surveys to Learn What Your Customers Want & How to Build an SMS Survey in 5 Easy Steps

If you didn’t already know, sending an SMS text survey is one of the most undervalued ways to get customer feedback.  That’s because only 39% of businesses use some form of text messaging to communicate with their customers, even though 75% of millennials say they’d rather text with a business than email or call them. Your audience is ready to give you valuable feedback on your business. If you don’t take advantage of that, you’re wasting a huge amount of easy-to-gather information. The problem is that most businesses don’t have the tools or the know-how to build a text survey that gets accurate feedback about their products or services.  But worry not! In this post, we’ll cover: Let’s get started. Re-Engage & Nurture Leads via SMS Text Messages Take custome...
10 Text Marketing Tips & Best Practices
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10 Text Marketing Tips & Best Practices

It was bound to happen. I made some SMS marketing mistakes being overly aggressive and pushing the boundaries of text message marketing. Why was it “bound to happen”? Well, over the years, I’ve been known to burn marketing channels faster than Usain Bolt runs the 100-meter dash 🏃💨. And when it comes to marketing in general, I tend to subscribe to the “Unless you’re breaking stuff, you’re not moving fast enough” philosophy. So, what happened? Ultimately, our SMS number was reported one too many times and we needed to change up our game plan. But here’s the good news… I’ve learned a ton about SMS marketing over the years and I’m about to share the “Do’s and Don’ts” with you. I don’t want you to make the same mistakes that I did. Also, if you’re currently exp...