Tuesday, December 7Digital Marketing Journals

Tag: Marketing

What Marketing Does to Grow Your Small Business
Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What Marketing Does to Grow Your Small Business

Your small business has a product or service that you know is important to customers. People need what you do, and you do it very well. How do they find out about your business and choose to buy from you instead of someone else? The answer is marketing. Marketing involves discovering your unique selling point (USP), creating a message around that USP, and amplifying that message so the right audience hears it. You know that marketing is essential if you want to succeed, but do you know exactly what marketing does to help you grow? Here are just a few of the benefits. Helps You Connect to the Right Audience Not everyone needs what you offer. And of the people who do need it, only a specific group is truly an ideal customer base for your business.  Your ideal audience is the people who be...
Why Marketing is Important for Small Businesses
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Why Marketing is Important for Small Businesses

In 1989, the movie Field of Dreams made this tagline famous: “If you build it, they will come.”  It worked great in the movie, but it’s a terrible business strategy. The truth is that you need to define and amplify your message if you want to succeed in business. That’s why marketing is so important. It’s also vital to do the right marketing. If you don’t have the right audience or don’t focus the message to be relevant, you won’t get any traction. Let’s take a look at several reasons why marketing is important and how to do it right. There’s a Lot of Noise Out There The primary reason “If you build it” doesn’t work is that there are too many people and companies that are clamouring for everyone’s attention. If you’re quiet, you’ll never be discovered and therefore you’ll never get any ...
What Marketing Strategy Makes the Biggest Impact?
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What Marketing Strategy Makes the Biggest Impact?

Small businesses know marketing is essential, but business owners don’t have an infinite budget to commit to it. That means you need to understand exactly what gives you the most return for your money. When you have a marketing strategy that has an excellent return on investment (ROI), you can focus your resources and efforts to get maximum results. You don’t waste money on ineffective outreach. What marketing strategy makes the biggest difference? Let’s take a look at a few options. Inbound MarketingThere’s no doubt that attracting ideal customers who are actively looking to buy your products and services gives you the best ROI available. But how do you do that? The answer is inbound marketing. Inbound marketing is about educating and engaging people at exactly the right moment, when...
Why Marketing Strategy is Important to Your Business
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Why Marketing Strategy is Important to Your Business

What does your marketing outreach look like? Is it haphazard?  A lot of small businesses don’t take the time to create a strong marketing strategy. The result is that they do outreach when they think about it, and whenever they have time. Not surprisingly, this approach takes a lot of time and doesn’t bring the kinds of results that most companies are looking for. The truth is that a marketing strategy can save you both time and money while making your outreach more effective. Let’s take a look at why! A Marketing Strategy Chooses the Best AvenuesThere are thousands of different ways your company can connect with consumers. Without a strategy, how can you decide between them? Usually, a business without a strategy will do a few messages on one social media platform this week, next wee...
Why MMS Marketing is a good choice | by Cloud Ladder Consulting | Dec, 2021
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Why MMS Marketing is a good choice | by Cloud Ladder Consulting | Dec, 2021

MMS marketing is a type of mobile advertising that sends enhanced text messages over MMS (Multimedia Messaging Service). Picture messaging is another term for MMS marketing. Because people are more inclined to engage with multimedia content, this marketing strategy has shown to be beneficial to businesses all over the world.Using our Cloud Messaging platform, with eye-catching promotions, vouchers, or special announcements, your company may reach out to thousands of potential customers throughout the world.Create a message that communicates exactly what you want to say to your customers, and deliver it in a way that you know they won’t miss.Instant delivery and creative content: It allows you to send rich content to your audience.See how your campaign is performing in real-time with ins...
The Trusted Leader in Text Marketing- Cloud Messaging | by Cloud Ladder Consulting | Nov, 2021
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The Trusted Leader in Text Marketing- Cloud Messaging | by Cloud Ladder Consulting | Nov, 2021

Cloud based messaging Service allows businesses to reach their customer at the right time with right information. Our REST API smoothly integrates with your existing application (CRM,HR ,Finance, etc. ).Create an exact solution to keep your customers engaged throughout their journey with Cloud Messaging.Reasons why you should choose Cloud Messaging:Powerful, easy to use software: Our messaging software is packed with features, simple to use, and compatible with all of your devices. It can be accessed from your favorite messaging apps (WhatsApp, Telegram and Message). You have a lot on your plate, so you need software that is easy to subscribe and use. Cloud Messaging is a cloud base solution that can be accessed from any device which has internet access.No contracts. No hidden fees: The...
Mass Marketing. What Is Mass Marketing? | by Cloud Ladder Consulting | Nov, 2021
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Mass Marketing. What Is Mass Marketing? | by Cloud Ladder Consulting | Nov, 2021

Mass MarketingMass Marketing is a Market Strategy that appeals to the entire market rather than focusing on a particular group. It focuses on higher sales volume with low prices and helps to gain maximum exposure for the brand. Mass Marketing has no limits and targets everyone intending to maximize business/profits.Maximum Exposure = Larger Number Of SalesIt is the opposite of niche marketing, as it mainly focuses on high sales and low prices. Mass Marketing originated in the form of Mass Radio use in the 1920s. Over the years, marketing activities have transitioned from traditional forms like television, radio, etc. to online media/ digital platforms.Businesses can reach a wider audience with advertising messages through a variety of media.There are various techniques used by Mass Mark...
Social Media Marketing Trends for 2022: Predictions From the Pros : Social Media Examiner
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Social Media Marketing Trends for 2022: Predictions From the Pros : Social Media Examiner

Social Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.
Marketing Week 2021: Get Expert Sales & Marketing Tips
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Marketing Week 2021: Get Expert Sales & Marketing Tips

By Kelsey Johnson November 24, 2021 Get easy and affordable marketing advice during this week-long event, hosted by AWeber from Dec 13 – 17. We’re excited to announce that, in December we’ll be running a week-long free marketing series for business owners, side hustlers, and entrepreneurs.This event is for anyone looking to improve their social media skills, get better email deliverability, create engaging videos, set up Facebook Lead ads and retargeting, and make more sales.Marketing Week encompasses 5 days of webinars and other resources to help you build out a marketing plan for your products or services.We don’t believe that “if you build it, they will come.” Marketing is important for every business — so we’re offering the advice you need, free ...
5 Winning Strategies For Digital Marketing For Industrial Products
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5 Winning Strategies For Digital Marketing For Industrial Products

If you’re in the manufacturing industry, you may not think that digital marketing is important for your business. However, that couldn’t be any further from the truth. These days, many people (and businesses) start their buyer journey with a Google search. As a result, digital marketing for industrial products is something you can’t ignore.  The reality is that it’s essential that your business have a strong online presence so that you don’t get left behind. With the right approach to digital marketing, you can set your business up for endless amounts of success.   Let’s talk about five digital marketing strategies that will help your business see results. Remember The Importance Of Web DesignBy now, you’re probably already aware of the fact that your business needs a website. However...
8 Tips for Efficient B2B Email Marketing Campaigns
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

8 Tips for Efficient B2B Email Marketing Campaigns

By Elisabeth Strasser November 23, 2021 Get the eight tips to help you create efficient B2B email marketing campaigns so your business can grow using email marketing. Did you know, for every $1 spent on email, businesses see an average of $42 return. It’s even higher for B2B, that’s why marketers widely use it to nurture leads. Like any other marketing technique, B2B email marketing has evolved with changes in the market and technology. To stay relevant and provide valuable content to your target audience that draws them in and entices them to take action, email marketers now use personalization, automation, and various metrics to improve their strategy.We compiled eight tips to help create efficient B2B email marketing campaigns so your business can start...
How Content Marketing For Manufacturers Differs From Other Industries
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How Content Marketing For Manufacturers Differs From Other Industries

Creating content has become the cornerstone of many marketing strategies. In fact, 93% of marketers in the B2B space use content as a part of their strategy. Needless to say, publishing high-quality content can help businesses attract leads and convert them into customers. However, as a manufacturing business, you’ve probably noticed that creating content isn’t as easy as it seems. That’s because the manufacturing industry has some unique qualities that should be considered when coming up with a content strategy.  If you’re interested in learning about some of the things you should keep in mind when creating content, we’ve got the information you need. Here are some of the ways content marketing for manufacturers is different from other industries.  Manufacturing Products Can Be Difficu...
8 Amazing Marketing Ideas to Drive Sales this Holiday Season
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8 Amazing Marketing Ideas to Drive Sales this Holiday Season

By Kelsey Johnson November 18, 2021 It’s that time: Holiday marketing planning season. For so many businesses, the holiday season is the best time of year for sales. Whether you sell gift-perfect crafts or a business course, December is a time when people are opening their wallets and making purchases. It’s important to run promotions to encourage your customers to spend at your business. And around the holidays, you can make your marketing really fun!Don’t just send another email telling people to buy your products. Instead, try one of our eight ideas for eye-catching and engaging holiday marketing.1. Throw a themed partyChances are, your audience, customers, and prospects likely have a lot in common. They may want to meet each other — in ...
Digital Marketing For Distributors: Unique Tips To Grow Your Business
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Digital Marketing For Distributors: Unique Tips To Grow Your Business

When most people think of digital marketing, there are certain industries that come to mind. However, digital marketing is something that all businesses can benefit from, and distribution companies are no exception. In fact, digital marketing is a must for any business that wants to stand out against its competition.  That said, however, industries face different challenges when it comes to creating successful strategies. Digital marketing for distributors requires a different approach than other kinds of businesses. As a result, it’s important that your business’ digital strategy incorporates techniques that align with the needs of your industry. If you’re interested in learning more about how to handle digital marketing as a distributor, today is your lucky day. Keep reading for some ...
Digital Marketing For Manufacturers: 5 Strategies We Recommend
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Digital Marketing For Manufacturers: 5 Strategies We Recommend

Over the last several years, the marketing landscape has undergone some serious changes. If you want to make sure your manufacturing business stays competitive, it is important to keep up with these changes.  Currently, around 80% of online purchases start with a Google search, and that number is only expected to increase in the years to come. Needless to say, it’s more important than ever that your business’ marketing strategy focuses heavily on generating leads and sales online. At the same time, however, digital marketing for manufacturers encompasses a variety of techniques and strategies, and picking the right one for you isn’t always easy. In this article, we’ll go over five of the strategies we recommend so that you can get a better idea of how to approach marketing for your busi...
The Biggest Problem With Instagram Marketing, And How You Can Fix It
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The Biggest Problem With Instagram Marketing, And How You Can Fix It

Instagram is a great marketing tool, but it isn’t without its flaws. Instagram has an algorithm that ensures posts are shown to the same people over and over again, making exposure difficult for businesses with more than 100 followers. Instagram hashtags are used for discovery, but Instagram doesn’t allow them to be clickable or easily searchable. Instagram posts don’t link back to your website, making it harder to track traffic. Instagram doesn’t have built-in analytics for users or brands that are actively engaging on the platform.So how can you get around this? We will discuss strategies to make Instagram work for your business.GET NEW INSTAGRAM TOOLS FROM MOBILEMONKEYGrow Instagram followers and engagement with new tools for influencers, artists, brands and D2...
The Best Questions to Ask Before Hiring a Marketing Agency for Manufacturers
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Best Questions to Ask Before Hiring a Marketing Agency for Manufacturers

In recent years, the marketing landscape in the manufacturing industry has changed significantly. In order to stay competitive, hiring a marketing agency is something you should seriously consider.  However, hiring a marketing agency to work with your business is the start of an important relationship. Like any other relationship, though, it’s important to begin with a solid foundation. In order to do this, you need to have a good understanding of who you’re getting into business with. After all, teaming up with the right marketing agency can help elevate your business to new heights. However, before you enter into any agreement, there are a few things you should know. Keep reading to see the best questions to ask before hiring a marketing agency for manufacturers.  What Services Do You...
5 Upcoming Trends About Instagram Marketing in 2022
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5 Upcoming Trends About Instagram Marketing in 2022

In this post, we will be talking about 5 upcoming trends in 2022 in Instagram Marketing and how you can use them to grow your small business online.So without further ado, here are the top trends to make you more money in 2022.Is your Agency Ready to 10X Engagement & Lead Gen for Clients?Create a free account and build your first chatbot automation campaign today!Upcoming Instagram Marketing Trend #1: Instagram Is a Shopping PlatformThat’s right folks, instagram is becoming a platform for shopping. Between the new instagram updates and stories being put to use already as well as third party apps following suit, this trend has been in development for some time now. You can now shop directly within your stories. Take a look at how @secondhan...
5 Awesome Marketing Campaign Examples and What Makes Them Special
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5 Awesome Marketing Campaign Examples and What Makes Them Special

Traditional marketing as we know it, is changing. If before, word-of-mouth used to be a powerful aid to any given marketing campaign, its potential is now seemingly limitless. And we can all thank the internet for this unlocked ocean of exciting, new advertising potential. As time progresses, marketers are getting more creative (i.e., comfortable) with their promotions. From campaigns that make us laugh, to others that make us weep, these savvy marketers know that the best way to reach an audience successfully is by emotionally connecting with them. But don’t be fooled. Creating a successful marketing campaign is not that easy. Plus, marketing promotions aren’t usually cheap, requiring time, money, and a thought-out strategy. Having so much time and money invested at stake, how ...
How B2B SEO Marketing Can Bring Your Business More Qualified Leads
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How B2B SEO Marketing Can Bring Your Business More Qualified Leads

When people talk about SEO, they tend to focus on how it helps your website rank in the search engine results. What they don’t always do, however, is explain why that is so beneficial. The truth is that a good B2B SEO marketing strategy can be one of the best forms of lead generation for your business. Not only does SEO bring more people to your website, but it can help convert those people into happy customers. Keep reading to learn how B2B SEO marketing can help your business get more qualified leads.  Create Brand Awareness One of the best things about SEO is that it can help create brand awareness, and it does so in a way that doesn’t make your customers feel bombarded. In fact, the relationship between SEO and brand awareness is symbiotic because as your brand becomes more popular,...
10 Things That Must Be In Your Marketing Plan
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10 Things That Must Be In Your Marketing Plan

As a business owner, you know that without one thing, you’ll definitely fail. That one thing is sales. If no one buys your product or service, there is no business. That’s why it’s essential to have a proper marketing plan along with your overall business plan. Your marketing plan describes your ideal market and how you plan to connect with them. But what, exactly, should be in your marketing plan? Let’s take a look. Why a Marketing Plan is ImportantWhy is a marketing plan important? A marketing plan tells you exactly how you plan to connect with your market to sell your products and services. This plan is vital not only for your internal operations but also for outside stakeholders like investors or potential buyers. Whether you’re connecting with investors or bankers, the group givi...
Business to Business vs. Consumer Marketing: 5 Key Differences
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Business to Business vs. Consumer Marketing: 5 Key Differences

Business to business (B2B) and business to consumer (B2C) are terms that are often used in the marketing world. Although both terms are connected to business, they mean very different things.  The term business to business refers to companies that sell products or services directly to other businesses. On the other hand, business to consumer refers to companies that sell their products or services to consumers. While marketing is essential for both business models, they each require different approaches in order to be successful. Keep reading to learn about the differences between B2B and B2C marketing.  Relationships Are Especially Important With B2B MarketingAs a whole, marketing is all about connecting with people in hopes of making them see why they should buy what you’re selling....
10 Marketing Trends That Are Here to Stay
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10 Marketing Trends That Are Here to Stay

The pandemic that swept the world throughout 2020 and 2021 changed a lot of the business landscape. There are ways in which we’ll eventually get “back to normal,” but some things have changed for good. As a small business owner, do you know what today’s current marketing trends are? Here are 10 trends in marketing that you can’t afford to overlook. 1. Digital MarketingDuring the pandemic, everyone had to stay inside. That meant that online shopping dramatically increased — not just in North America, but around the world. The United Nations Conference on Trade and Development found that online purchases increased by 6 to 10 percent in most categories.  In the United States, COVID-19 caused ecommerce to increase by $105 billion in 2020. And this isn’t a temporary shift — now that they’v...
5 Tips To Improve Your B2B SaaS Marketing Strategy
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5 Tips To Improve Your B2B SaaS Marketing Strategy

By now, you’re probably fully aware that a good marketing strategy is very important for the success of your business. What you may not realize, however, is that even the best marketing strategies need to be tweaked over time.  Even if you’ve already seen some success with what you’re doing, there are probably a few areas where you could improve to gain even better results. The key is knowing which marketing techniques can yield the best results in the B2B SaaS industry.  Keep reading to learn five helpful tips for improving your B2B SaaS marketing strategy.  Repurpose Existing Content  Content is a pretty standard part of most marketing strategies. From blog posts to videos, creating content can be a great way to establish yourself as an authority in the industry. When you provide your...
5 Ways SaaS Companies Can Excel With Digital Marketing
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5 Ways SaaS Companies Can Excel With Digital Marketing

Running a software company is a challenge, and one of the biggest obstacles you face is how to get your name known when there’s so much competition.  The good news is that with the right digital marketing strategies, SaaS companies can build their brand, attract new customers, and grow their business. Are you ready to learn how to succeed? Let’s dive into five ways SaaS companies can excel with digital marketing. 1. Take Advantage of SEOSEO for SaaS B2B companies is essential if you want to grow your business without shortening your runway significantly. Many marketing strategies are very capital-intensive, and it doesn’t have to be that way. When you have excellent SaaS SEO, you can turn your website into a 24/7 salesperson. The right optimization and keywords will help you capture l...
5 of the Best Marketing Strategies For Software Companies
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5 of the Best Marketing Strategies For Software Companies

There are some people in the software world who believe that if a product or service is good enough, it will sell itself. In reality, however, a solid marketing strategy is the only way to consistently attract potential customers.  At the same time, though, coming up with a marketing plan requires research so that you can get a good understanding of what your audience is looking for. If you aren’t sure where to start with that research, you’ve come to the right place. We’re here to help you learn about marketing techniques that can help set your company up for growth and success.  Here are five of the best marketing strategies for software companies.  Be Clear About The Problem Your Product/Service Solves  Getting your business in front of your target audience is a very important part o...
How to Develop a Strong Marketing Strategy
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How to Develop a Strong Marketing Strategy

As a small business owner, you always need to do more with less. Unlike larger companies, you don’t have a big budget or a lot of room for error. Instead, you need clear strategies that you know are going to deliver results. Your marketing strategy is one of the most important plans you’ll ever develop. How can you create a strong marketing strategy that gives you an excellent return on your investment and helps you grow your business? Here are some tips you can use today. Determine Where Your Customers AreYou don’t have the budget or time to cast a wide net and hope you catch some ideal customers. Instead, you need to determine where your target market spends time, and then deploy your resources in those areas. You probably already have a good idea of who your best customers are, but...
10+ Examples of Awesome Integrated Marketing Campaigns
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10+ Examples of Awesome Integrated Marketing Campaigns

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. And it was an instant hit. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. What more could a marketing enthusiast ask for? ...
Salary Forecasts for Marketing, Content, and PR
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Salary Forecasts for Marketing, Content, and PR

The median starting salary for a corporate chief marketing officer in the United States is expected to be $170,000 in 2022, according to recent research from Robert Half. The report was based on data from staffing and recruiting professionals who make thousands of full-time, temporary, and project placements at brands and agencies each year. The researchers determined projected 2022 salary ranges for marketing, advertising, and public relations positions in the United States based on starting pay only; bonuses, incentives, and other forms of compensation were not taken into account. The projections were broken down into three percentiles: 25th (new to the type of role, still acquiring relevant skills), 50th/median (average experience, has most of the necessary sk...
5 Marketing Trends To Be On The Lookout For In The SaaS Industry
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5 Marketing Trends To Be On The Lookout For In The SaaS Industry

The marketing landscape is always changing, and the SaaS industry is no exception. As a business owner, you probably understand the importance of staying in the loop, but you may not know where to look for information. The good news is that we are bringing the information to you. In this post, we will discuss some of the biggest marketing trends that people in the SaaS industry should be paying attention to.  By building a good understanding of these trends, you can help your business remain competitive. Keep reading to learn more about what you should be keeping an eye on in the marketing world.  Your Company’s Story Will Be More Important Than Ever Let’s face it, there are very few companies out there that are selling something that is truly unique. In an industry where people can oft...
7 Steps to Create a Victorious B2B Content Marketing Strategy
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7 Steps to Create a Victorious B2B Content Marketing Strategy

There are B2B companies that have much to offer but still can’t beat the competition. The reason? They don’t have a robust B2B content marketing strategy in place. Content marketing is straight-up the best way to engage with your prospects and turn them into potential customers. According to statistics, successful B2B marketing spends 40% of their marketing budget on content marketing. But, unlike B2C companies targeting general consumers who gravitate to entertaining and attractive content, B2B content marketing is a different ball game. It’s also more than scouring a list of keywords to write occasional blogs or running paid ads on social media once a month. You need to precisely understand your target audience to develop a solid B2B content marketing strategy that yields result...
Reimagining Social Media Marketing for a Better Tomorrow”
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Reimagining Social Media Marketing for a Better Tomorrow”

December 9th, 2020 Conference Toby Daniels If we have learned anything from the tumultuousness and catastrophic events of 2020, it is that we need to make substantial and even systemic changes in society and especially in our industry. The spotlight of scrutiny has never been brighter and what is in plain sight for all of ...
How to Prepare Your Organization for Marketing Automation
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How to Prepare Your Organization for Marketing Automation

Marketing automation strategy has changed the way businesses function, deliver and grow. Automating marketing activities is not only empowering employees by streamlining their workflow and saving time but pacing up marketing processes to enhance customer satisfaction and retention.Marketing automation dates back to 1992. But, it started taking shape in the middle of the 2000s. The impact of marketing automation can be best understood via these insightful facts by Invespro:Marketing automation software helped nearly 80% of marketers increase their leads.Sales productivity rose by 14.5% after marketing automation was introduced in the company with a 12.2% reduction in marketing overload.Time-saving was the biggest benefit of automation, as stated by 74% of respondents.If you also wish to ...
Your Guide to Creating a Successful Email Marketing Campaign
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Your Guide to Creating a Successful Email Marketing Campaign

By Kelly Forst September 2, 2021 Want a successful email marketing campaign? Then you need to do more than send random emails to your audience. Did you know people send 306 billion emails each day? That number will likely hit 361 billion by 2024. It may seem like a saturated field, but marketers report that email marketing is their leading method for acquisition and retention.Email marketing is a powerful tool when used correctly.But, if you don’t follow email campaign best practices, it is easy to get lost in the shuffle of emails people receive every day. Your goal should be to stand out in an inbox full of offers and provoke a response from your audience.What is an email marketing campaign?An email marketing campaign is a series of time-bo...
5 Ways to Take Your Small Business Marketing to the Next Level
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5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make ...
How to Use GMB Posts & Facebook Events for Local Marketing
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How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar stor...
10 Free Email Marketing Tools for Success and Time-Savings
Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email marketing tips, email outreach, Internet marketing, Learn, Online Marketing

10 Free Email Marketing Tools for Success and Time-Savings

By Kelsey Johnson August 13, 2021 Anyone who sends emails can benefit from these free tools that will level-up your marketing. There’s a lot that goes into creating a good email marketing campaign. You need an engaged audience, a message that resonates with them, and a beautiful design to back it up. Plus, it’s important to get the result you want — whether it’s better open rates, selling products or creating positive brand sentiment.Well, good news! It’s easier and cheaper than ever to create good design, messaging, and tracking for your audience — with this arsenal of free tools.When you wrote your first email, did you think it would require so many skill sets? Creating catchy headlines and beautiful images isn’t as easy as it seems.Here...
Top 10 Benefits of Email Marketing
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Top 10 Benefits of Email Marketing

By Kelly Forst August 6, 2021 Explore some key benefits of email marketing and consider how these could elevate your next marketing campaign. Looking to accomplish more with your marketing budget? It may be time to throw an email marketing campaign into the mix. Email marketing has tons of benefits and offers an impressive return on investment (ROI) while being quick and easy to deploy—even if you don’t have a lot of experience.Still not convinced? Explore some key benefits of email marketing and consider how these could elevate your next marketing campaign.1. Build relationships with customersYour existing email list presents an amazing opportunity to build relationships with people who are already interested in your business. After all, thes...
5 B2B Video Marketing Tips to Boost Sales
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5 B2B Video Marketing Tips to Boost Sales

Analysts and researchers have been saying it for years: Video is the future of B2B content marketing. And in 2021, that projection still holds up. Marketers across all segments are realizing the potential of video. A substantial 71% of B2B marketers use video in their content strategies, 2020 research from MarketingProfs and Content Marketing Institute found. That number can only be expected to rise as businesses and their customers migrate toward video as their preferred form of content for entertainment and information alike. Benefits of B2B Video Marketing Video is quickly becoming B2B marketers' content of choice for plenty of reasons. A recent study by Wyzowl found that video has a vast range of benefits in 2021: Above-average ROISignificantly higher engagement rat...
5 Ways to Take Your Small Business Marketing to the Next Level
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5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make ...
How to Use GMB Posts & Facebook Events for Local Marketing
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How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar stor...
Ultimate Guide to Getting Started with Email Marketing for SMBs
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Ultimate Guide to Getting Started with Email Marketing for SMBs

Posted Aug 2, 2021 by Carrie Hill Your Small Business Competitors Suck at Email Marketing. …or they do it completely wrong. …or they don’t even do it. And this means with a little bit of planning and effort, you can get some big wins with this tactic. Why Email Marketing for SMBs? I have long been a proponent of any amount of time a small business can spend growing and cultivating an exceptional email marketing presence and leveraging that content across multiple channels and opportunities. The issue for small businesses has always been time, consistency, and content. Image via AlphaInvest...
How to Use GMB Posts & Facebook Events for Local Marketing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar stor...
Top Marketing Chatbot Trends To Explore In 2021 | by sejal vasan | Jul, 2021
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Top Marketing Chatbot Trends To Explore In 2021 | by sejal vasan | Jul, 2021

Did your employee of the year work around the clock or never took sick leave without fail? No, right? Operating 365 days with no breaks sounds next to impossible, but we have a new candidate who successfully offers the above and much more. Chatbots are the new favorite employee of every company. Chatbot training is gaining traction in today’s marketplace due to the drastic shift from product-centric to customer-centric services. Chatbot programming is focused on making the customer experience hassle-free, quick, and satisfying. In this article, we will talk about the top marketing chatbot trends worth checking out.Listed below are some marketing trends that you don’t want to miss out on in 2021.More AI IntegrationThe AI chatbot builds better relationships with customers by providing tai...
5 Ways to Take Your Small Business Marketing to the Next Level
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make ...
5 B2B Influencer Marketing Strategies
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5 B2B Influencer Marketing Strategies

B2B brands worldwide are embracing influencer marketing as one of the most cost-effective and time-efficient, yet still impactful, marketing strategies. Although influencer marketing was once considered a B2C play, B2B brands can also achieve heightened brand awareness and an uptick in revenue growth by running influencer marketing campaigns. In fact, 92% of consumers trust influencer marketing over traditional advertising, according to Nielsen's Consumer Trust Index. So. how can B2B marketers associate with influencers to deliver a dramatic boost to the credibility and authority of their brand in the eyes of the buyer? This article provides five guidelines for planning a B2B influencer marketing campaign. 1. Understand how B2B brands can benefit from influencer marke...
The Best Instagram Direct Message Marketing Examples & Templates
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The Best Instagram Direct Message Marketing Examples & Templates

Instagram direct messages (DMs) have come a long way in 2021. With the introduction of automated DMs from tools like InstaChamp, creators, influencers, and marketers are still adjusting to what it all means for Instagram direct message marketing.Without a doubt, Instagram DMs are one of the most effective channels to sell more on Instagram. Yet, Instagram direct message marketing has been underutilized due to DM management being almost entirely manual and labor-intensive.Luckily, Instagram automated messages have flipped the script on this narrative, almost entirely.However, don’t take it from me alone. Instagram direct message marketing is on the radar of the most prominent digital marketing professionals out there, such as Gary Vaynerchuk:“Instagram DM (Direct ...
Dogecoin Marketing Lessons | MarketingProfs
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Dogecoin Marketing Lessons | MarketingProfs

I used to be a fan of Doge when it was still a good Internet meme. Wow.Dogecoin, the dog-themed satirical cryptocurrency that had soared nearly 16,000% year-to-date (YTD) at one point in 2021 (in mid-July, it stands at more than 4,000% growth YTD), holds some interesting lessons on trending marketing tactics and channels. Dogecoin was created as a joke on Dec. 6, 2013, after two hours of development by an engineer and an entrepreneur. It could be easily mined, and it cost mere fractions of a cent to buy at the time.So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? 1. Memes and Entropy in Your Content Strategy Are you struggling to improve engagem...
The importance of using Conversational AI in Marketing & reasons to consider it for your Brand | by Ipervox | Jun, 2021
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The importance of using Conversational AI in Marketing & reasons to consider it for your Brand | by Ipervox | Jun, 2021

Digital-first marketing is a growing trend, even if you think you’re miles ahead of your competition. What you might be missing is conversational AI.The conversation is the defining element of a digital-first customer experience, and a major shift in the way businesses communicate with customers. Artificial intelligence has led to an evolution of customer service that’s more human than ever before, and customers are beginning to expect much more from their interactions with businesses.Conversational marketing allows companies to interact with their customers and prospects in the most personal way. Conversations between brands and their customers online facilitate the building of relationships and trust. This technology is proven to generate a happier environment for both the customer an...
Intent Data is the Future of B2B Marketing
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Intent Data is the Future of B2B Marketing

In 1999, Seth Godin started a movement. His premise was simple: People hate to be interrupted, but that's exactly how traditional marketing operates. TV commercials, magazine ads, pop ups, banners, and even billboards work primarily by first interrupting someone, and second (hopefully) holding their attention. Here's the problem: People want to listen to their favorite songs—not ads. They want to watch their favorite shows—not commercials. They want to see the blue sky—not billboards. ...and don't even get me started on the tragedy that is the modern recipe site. In the traditional "interruption-marketing model," we begin with annoying our prospects and then trying to win their favor back. Seth proposed a ...
How To Start Your Own Chatbot Marketing Agency: A Step by Step Guide | by Big Domino Marketing | Jun, 2021
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How To Start Your Own Chatbot Marketing Agency: A Step by Step Guide | by Big Domino Marketing | Jun, 2021

There are many different routes that can be taken to help you get started on your own, and this blog post will cover each of them in detail so that by the end, you’ll know exactly what steps need to be followed.Also, with the release of iOS 14.5 and 14.6, it is becoming more and more important for businesses to do “on-platform” marketing instead of sending traffic from apps like Facebook to their websites.For this reason, AND the fact that Facebook just made a major push towards Instagram Chat automation, there has NEVER been a better time to start a chatbot business.As chatbot technology becomes more mainstream, there’s no question that entrepreneurs will want to get in on the action.If you’re looking at starting your own chatbot marketing agency or if you have been thinking about ways...
In-House Marketing vs. Agency – Which is Right for Your Business?
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In-House Marketing vs. Agency – Which is Right for Your Business?

Determining when to invest in a new employee can be difficult, especially if your business is eager to grow but needs to be strategic with spend. As an entrepreneur, I've had to make decisions about when to hire, when to outsource, and when to contract with freelancers. As a marketing professional, I advise prospects and clients about which marketing resources make the most sense for their current situation and ultimate goals. The decision to go with in-house marketing vs. an agency (or both—I've seen plenty of that, too) depends on several factors, including your current strengths, short- and long-term goals, and availability of resources. When to Use an Internal Resource 1. Your marketing efforts are working If you've got tons of website traffic and you manage to keep...
Hiring a Marketing Agency: How to Build a Relationship
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Hiring a Marketing Agency: How to Build a Relationship

If you're a marketing leader in the process of hiring a marketing agency, but you're not sure what kind of contract you'd like to sign, consider the points in this article before you make your choice. Marketing leaders spend too much time wondering whether they are getting burned by their marketing agency. But as someone who has worked in agencies for 13 years, I can tell you that marketing leaders are the ones with the most influence over that. It comes down to communication. Business relationships usually fail because of a lack of communication, not a lack of results. So even if you select a creative agency with a shining reputation that can churn out exactly what you're looking for on deadline, that doesn't always translate into a great working relationship. If you t...
How to Build Marketing Funnels with Email
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How to Build Marketing Funnels with Email

By Kelly Forst June 23, 2021 Understanding the marketing funnel will help you transform prospects into loyal customers — who will then refer you to their friends. You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you don’t have a start-to-finish plan for connecting with your subscribers at every stage of their customer journey, you’re wasting your time. Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel.What is the Marketing Funnel?The marketing funnel is a tool that helps you visualize t...
Traditional vs. Digital Marketing Mindset
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Traditional vs. Digital Marketing Mindset

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer generation of marketers who have trained in a digital-first era and familiarized themselves on a practical level with the various channels and platforms involved. But are there enough people who combine both skill sets? In keeping up with ever-changing digital channels and techniques, are we forgetting the who, what, why, and when—the fundamentals—of traditional marketing? Are digital skills wasted without a true understanding of marketing principles? A discussion has begun in recent years about the digital skills gap—a concern that technology is advancing quicker than the...
Conversational AI in marketing | Born Digital
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Conversational AI in marketing | Born Digital

The current market is like a sea. And if the customers are fish, the companies offering their products are fishermen. And since the number of fishermen grows constantly, they are looking for new ways to lure fish into their nets. And that’s where artificial intelligence joins the game. AI is not only a great tool to help companies to attract and keep new customers, but more importantly, it offers customers a new level of accessible, pleasant, and personalized service.The release of a new product is often preceded by a marketing survey. Its task is to observe the target audience and its needs. Today, however, it rarely happens that a marketer stops you on the street and starts asking questions about which notebook or kind of soap you use. The process of data collecting has mostly moved t...
Why Social Media Should Leave Your Marketing Department
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Why Social Media Should Leave Your Marketing Department

Before becoming a pre-eminent customer experience thought leader and expert, Augie Ray was a leader in social media marketing and customer experience insights for brands, such as American Express and Prudential. Frustrated by what he thought was Marketing's persistent belief in social media as an effective marketing tool whereas evidence indicated the opposite, in a 2014 blog post he invoked Upton Sinclair for help in understanding why: "It is difficult to get a man to understand something when his salary depends upon his not understanding it." Marketers have biases. Strong ones. Sinclair's aphorism and Augie's recognition about social media marketing are still true today. In 2021, things need to change. For various reasons, my marketing firm rarely offers social media ...
The FUTURE of Conversational Marketing is NOW — How Chatbots Can Scale and Automate your Customer Experience? | by WotNot | Jun, 2021
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The FUTURE of Conversational Marketing is NOW — How Chatbots Can Scale and Automate your Customer Experience? | by WotNot | Jun, 2021

IntroductionOver the past few years, many businesses and companies have reaped the benefits of technological advancements, especially in the field of Artificial Intelligence. 86% of companies agree that AI will be an established and recognized technology in their firms in 2021.As a result of these advancements, customers have increased their expectations too. With all the industries going behind a screen, where everything is available at the click of a button, the only thing that lacks from making the customer experience whole is a personalized touch.Customers expect to get instant solutions to their problems and queries rather than having to wait even a few minutes for it. Businesses lose almost 75% of their customers due to long waiting hours.A chatbot for a website uses the power of ...
You Don’t Have an Email Marketing Strategy: Here’s How to Make One
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You Don’t Have an Email Marketing Strategy: Here’s How to Make One

Email Marketing is a pillar of digital marketing. Not only is it one of the oldest forms of digital marketing, it has also proven to be the most effective in terms of converting views into revenue. As a marketing professional and/or successful business owner, you probably know this.Even so, do you really appreciate how valuable email marketing can be for your business? With appreciation comes dedication and a commitment to the time, money, and development necessary to create a strategy that not only delivers results, but also seamlessly integrates with your overall marketing plan.I’ll give you an incentive to develop your own email marketing strategy. I’ll tell you a story of how a free email newsletter turned into $27 million. It’s the story of The Hustle.The $27 Millio...
Content Marketing Metrics to Measure Results
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Content Marketing Metrics to Measure Results

Most marketers seem to be taking it on faith that their work is effective: Only 35% of marketers say they think it's "very important" to know the return on marketing investment (ROMI), according to a survey from HubSpot. But that same survey found that 91% of marketers are confident that their campaigns are influencing revenue. If marketers don't understand the ROI of their marketing efforts, they can't possibly know that those efforts are benefiting the bottom line. That's especially true with content marketing, which is inherently a long-term investment: A single piece of content doesn't necessarily lead directly to an increase in sales, which means there's no simple formula for determining content ROI. But just because measuring content marketing ROI isn't always ea...
The Top 12 Advantages of Internet Marketing For Your Small Business
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The Top 12 Advantages of Internet Marketing For Your Small Business

It’s not surprising that 92% of business owners believe that having a website is the most effective way to pursue digital marketing. After all, your website serves as your online storefront. However, not every business owner understands the importance of internet marketing as an overall strategy. Your website needs to be more than an online business card or digital store. You can use marketing on the internet to build your brand, bring in new leads, and get customers. What is online marketing, and some of the benefits of internet marketing? Let’s take a look. What is Internet Marketing? A lot of businesses struggle with e-marketing simply because there is no clear and easy internet marketing definition. The truth is that digital marketing encompasses a variety of strategies. Each one is...
4 Effective Email Marketing Strategies Post-Covid
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

4 Effective Email Marketing Strategies Post-Covid

Email has been around for 50 years now, and it's still a viable marketing strategy—provided you know how to pique the interest of your prospects. When the pandemic and economic uncertainty of 2020 changed the business world, many marketers redoubled their email efforts, focusing on a channel they could control. About 36% more marketing emails than usual were sent during the stay-at-home summer, HubSpot reported. Considering that substantial increase, you might think that audiences grew tired of full inboxes. But the same HubSpot report found that marketing email open rates remained at 10-20% above average. Marketers will undoubtedly continue to capitalize on the current success of email campaigns. Moreover, increasing investments in tools such as Outreach, SalesLoft, an...
Instagram Archive Posts: Marketing Strategy : Social Media Examiner
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Instagram Archive Posts: Marketing Strategy : Social Media Examiner

Instagram Archive Posts: Marketing Strategy : Social Media ExaminerSocial Media MarketingIndustry ReportIn our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT THESE SECRETS"][title="I WANT THESE SECRETS"][title="I Want These Secrets"][title="I Want These Secrets"] ...
How “Glocal” Content Marketing Helps International Brands Stay Local
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How “Glocal” Content Marketing Helps International Brands Stay Local

How do today’s major global brands develop a digital presence and compete organically in local markets throughout the world?It’s called glocal.No, that’s not a typo – glocal is a sophisticated combination of global and local influence fueled by modern localization technology and strategic international marketing implementation.With the help of localization technology, global brands can be relevant and attractive on a local level, too. It’s the modern secret to building a global brand’s local staying power.When done right, the glocalization process taps into the power of content localization and SEO. This strategy ensures brands are easy to find and well ranked in local SERPS. Check!FYI Trend: International Brands Earn Local TrustThe [local loyalty] trend isn’t new.Since the inception, l...
Adapt Your Marketing to Gen Z
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Adapt Your Marketing to Gen Z

Diversity is Gen Z's norm. They are the first digital natives. They are shrewd consumers. They're politically progressive. COVID is their defining historical moment. The list of their core characteristics goes on and on. There's so much media hype about marketing to Gen Z—the 68 million Americans who are 6-24 years old—and about Gen Z's impact on our business world, that it can be difficult to sort through it all, especially for marketers. At CBX, we set out to discover for ourselves what drives Gen Z consumers. We engaged in qualitative research with our cohorts across the United States, and augmented our findings with a global quantitative study of 600 Gen Zers—the latter conducted in conjunction with our partners at Lonsdale in Paris and Cowan in Shanghai. The takeaw...
How to Create a Profitable Amazon Marketing Strategy for 2020
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How to Create a Profitable Amazon Marketing Strategy for 2020

Amazon is everywhere. There’s no getting around it: From small sellers to large enterprises, getting your products noticed — and purchased — means you need a marketing strategy that lets you make the best use of this online ecommerce behemoth. (more…)
How The Clubhouse Phenomenon Could be Utilized as a Marketing Strategy
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How The Clubhouse Phenomenon Could be Utilized as a Marketing Strategy

If you don’t happen to be familiar with the unique audio-based social network, Clubhouse, don’t worry, you’re not alone. Many haven’t had the chance to use it because they’re either not on an iOS device or they haven’t received an invite. However, it’s likely that marketers will soon wake up en masse to the potential of this platform as a unique opportunity to win new leads and leverage fresh conversions for their business.  Despite launching in May 2020, by the end of the year Clubhouse was enjoying having over 600,000 registered users, despite a lack of presence on Android devices and online. (Image: Backlinko) As we can see, in early 2021 Clubhouse downloads have spiraled past six million thanks in no small part to Elon Musk’s advocacy of the platform. The growth of Clubho...
It’s Just Marketing: You Can Stop Using the Word “Digital” Now
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It’s Just Marketing: You Can Stop Using the Word “Digital” Now

Imagine your marketing efforts led to a $3 billion contract for your company. What would that campaign look like? Would it be full of Super Bowl ads, massive postcard mailing campaigns, TV commercials, billboards, and magazine spreads?Would the message be conceived by a genius of marketing methodology, a pillar of the advertising industry who crafted a message so perfect, so undeniably inventive and clever that no decision maker could refute it?OR… would it be some goofy engineer with a twitter account, a genuine interest in his company’s objectives, an aggressive and highly public development strategy, and a willingness to share information (both good and bad) with the world?To the consternation of every old-school marketer in the business, it’s the latter.SpaceX, f...
How to Sell B2B: Ways a Marketing Team Can Profit
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How to Sell B2B: Ways a Marketing Team Can Profit

Even as B2B marketers breathe a sigh of relief from the peak of the pandemic's early disruption, for many, their work to recover and readjust is just beginning. Buyers are coming back, according to data released late last year from Google; in even better news, more than half of B2B buyers report COVID-19 won't have any influence over their software purchasing decisions. The picture isn't completely rosy, however. Although B2B buyers seem willing and eager to spend, marketers are struggling to keep up in the altered marketplace. Nearly half (45%) of marketers surveyed said their first foray into digital advertising happened during COVID-19—not exactly a simple time to launch untested campaigns into unproven channels.And though buyers may have spending p...
Keep Your Site and Marketing Safe: Five Monitoring Routines to Set Up
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Keep Your Site and Marketing Safe: Five Monitoring Routines to Set Up

Are you concerned about your site’s security and safety?I hope your answer is yes because online presence is more fragile than many people may think.Websites struggle with malicious attacks, unethical competitive tactics and sudden loss of traffic on a daily basis, and those threats are diverse and plentiful.Setting up a solid monitoring routine will give you peace of mind and make your marketing strategy better informed and more predictable.Here are five monitoring routines to set up:1. Get Alerted When Your Site is DownEvery site however big or small will be down at some point, and there’s no way around it. Even Google and Twitter go broken at times!What matters is how fast a brand is there to fix things and update their customers.This is why monito...
The Ultimate Content Marketing Funnel Guide
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The Ultimate Content Marketing Funnel Guide

Most of the content we interact with online is intended to make us take an action, such as following a link, upvoting a post, downloading a study, signing up for a trial, etc. However, those who interact with marketing content are not always too eager to respond on a whim; therefore, it's key to treat conversion as a part of a larger customer journey and create our content marketing touchpoints accordingly. To guide the potential customer in the right direction, you need a well-thought-out content marketing funnel in which each piece of content plays its allotted part. Semrush has done a great deal of research to find out how content marketers build their funnels in 2021, what content formats they use, and what challenges they face. Below, you'll find insights from our ...
Instagram Affiliate Marketing Primer and Most Profitable Methods
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Instagram Affiliate Marketing Primer and Most Profitable Methods

Instagram affiliate marketing is a huge business opportunity, and I’m going to tell you why and how you can take advantage of it. With more than 1 billion active users as of 2021,70% of which are using Instagram to find new products, and71% of US businesses now using Instagram,It’s no surprise that the platform most infamous for influencers is also an affiliate marketing cash cow. We’re talking massive profits for minimal effort for brands and businesses. Not to mention Instagram’s Shoppable Posts and Product Stickers features all make Instagram prime for Instagram affiliate marketer’s pickins. Beyond the ability to sell products, there is a double value in driving large amounts of traffic to your Ecommerce sites and other funnels.  “Why would you...
6 Tips To Create A Marketing Chatbot Using DialogFlow & Drupal 8 | by Vibhu Dhariwal | Apr, 2021
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6 Tips To Create A Marketing Chatbot Using DialogFlow & Drupal 8 | by Vibhu Dhariwal | Apr, 2021

Advancements in technology have brought changes to various industries in many ways. One of the most effective technologies available is Artificial Intelligence which is extensively used these days. Among the available AI technologies, multiple businesses are opting for chatbots to enhance customer service and user engagement.Statistically, 50% of the brands are currently investing in chatbots compared to mobile apps. It is estimated that by 2021, 85% of the customer engagement activities would occur artificially. For your brand, you can use the integrated tool of Drupal 8 and Dialogflow to create custom chatbots. Brands of different sizes and industries can use the content management system of Drupal 8 to create dynamic chatbots with the help of Google’s Dialogflow SaaS tool.In this art...
Email Marketing Strategy: What Marketers Need to Know : Social Media Examiner
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Email Marketing Strategy: What Marketers Need to Know : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
Trust-Based Marketing: Why Honesty and Integrity Pay
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Trust-Based Marketing: Why Honesty and Integrity Pay

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust salespeople and advertisements to guide them in their buying decisions. No longer: today, we trust colleagues, friends, family, and third-party reviewers. It may sound impossible at first, but certain practices can restore the glaring lack of customers' trust in sales and marketing. Let the Seller Beware A business concept called caveat emptor—"let the buyer beware"—states that it is the buyer's responsibility to perform due diligence. However, it is the seller's responsibility—caveat venditor, or "let the seller beware"—to provide full disclosure to the buyer by not lying, concea...
6 Tactics for Marketing During Covid-19
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6 Tactics for Marketing During Covid-19

The pandemic has taken its toll on businesses across the globe, particularly local businesses that rely on regular footfall. During this time, it’s been more important than ever to have a solid digital strategy and gain visibility online. Here, Jonathan Birch, Creative Director at Glass Digital, shares six ways local businesses can ensure they’re seen online and excel at marketing during Covid-19. With Covid-19 driving businesses into online-only approaches, it’s vital for local businesses to use digital channels to keep their audiences in the know. But, as well as keeping the discussion open, it’s also important that local businesses prepare to make the changes needed to compete in this quickly changing new landscape.  While for some that means making a totally new move to selling onl...
Everything You Ever Needed to Know About Social Media Marketing
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Everything You Ever Needed to Know About Social Media Marketing

Companies are making big money on social media.And you can too.The trick to social media marketing is knowing the foundations of what makes it work so well. Making money for your business is a huge pro (and what might be your goal on paper), but social gives companies an opportunity that was harder to come by before smartphones became our best friends.With social media, you can develop a relationship with your audience in a way that wasn’t possible before Facebook went viral. We get to use social media to talk to our audience and show them we really know our stuff. The right social media marketing strategy speaks to your cold, warm, and hot leads on one platform.And that’s what leads to revenue.When people see you as more than a company with a fancy logo and more...
How to Overcome Email Marketing Fatigue
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How to Overcome Email Marketing Fatigue

Email fatigue is a real thing, especially with the continuing pandemic.Email marketing is far from dead, but it is getting harder and harder to get your branded emails opened and clicked.What is Email Fatigue?As the name suggests, email fatigue is when a person doesn’t want to read emails and feels more willing to delete, unsubscribe or send emails to spam.Email fatigue is something just about anyone feels from time to time.Gone are the days when people would diligently click each and every unread email in their inbox to read what is inside.Gone are the days when people would actually be looking forward to receiving a new email.These days a full inbox is nothing new or exciting. And it has been getting worse.Back in 2017, two thirds of Americans felt ...
Community-Based Marketing (CBM) in 2021
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Community-Based Marketing (CBM) in 2021

It would be easy to blame struggling B2B marketing efforts on the pandemic or the reduced budgets that have resulted from it, but the uncomfortable truth is that traditional marketing tactics are becoming stale and ineffective, and they need refreshing. If every B2B marketer is following the same playbook, it's time to develop a new play. Community-based marketing (CBM) can be that play. Digital communities have undergone a resurgence in recent months, and so introducing CBM into your strategy can help you gain the attention, action, and loyalty of prospects and clients. What is community-based marketing, and why is now the right time for it? By now, we're all well versed in the concept of account-based marketing (ABM), so where does CBM fit in?Communit...
Digital Marketing Stats to Inform Your Strategy in 2021
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Digital Marketing Stats to Inform Your Strategy in 2021

By Kelly Forst March 17, 2021 Data is a powerful tool, but finding it can be a pain. So we did the work for you. How do you know if you’re doing the right things to market and grow your business? Answer: reference digital marketing stats to inform your own strategy.But, it can be difficult — and quite honestly, annoying — to try to find the answers you need. Especially when you have a busy business to run!So, to help you cut through the clutter, we compiled tons of helpful digital marketing stats in one place.FREE REPORT: AWeber’s 2021 Digital Marketing Report for Small Businesses and EntrepreneursEmail Marketing StatisticsEmail marketing is the most commonly used digital marketing strategy among small businesses and entrepreneurs to prom...
Best Hashtag Marketing Practices on Instagram for More Targeted Leads in 2021
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Best Hashtag Marketing Practices on Instagram for More Targeted Leads in 2021

Hashtag marketing has long been an essential part of many digital marketer’s organic growth strategies for businesses. With 7 out of 10 Instagram hashtags considered “branded”, it has clearly caught the attention of marketers and businesses. And it’s catching on for tangible reasons. Having 1 hashtag on an Instagram post increases engagement up to 12.6%. Hashtag marketing continues to be insanely effective to improve visibility on Twitter as well, and LinkedIn is catching up.If you’re looking for a targeted way to gain more engagement, leads, and conversions without busting your client’s budget, hashtags are the solution. By utilizing and interacting with the trending hashtags for your industry niche or ideal customers, you are exponentially increasing your b...
Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar]
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Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar]

Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI?Join our next sponsored Search Engine Journal webinar on Wednesday, March 24 at 2 p.m. ET.Dan Dillon, VP for Marketing at Reveal Mobile, shares five proven local marketing campaigns you can use right now to reach high-intent audiences.In this presentation, you will learn:Strategies to get customers back into stores.Top-performing CTAs for hyper-personalized ads.How to implement geofencing marketing on Facebook.Targeting tactics to retain customers and win market share.How successful brands use geofencing to create exceptional experiences and drive ROI.Dillon provides a data-rich view into how digital marketers use geofencing and location-based marke...
Thought Leadership and Content Marketing
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Thought Leadership and Content Marketing

Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. And since you're reading this on MarketingProfs, you probably don't need me to tell you what content marketing does and what it's good for. But what about thought leadership? To some, the term sets off an instant buzzword alarm. Others assume thought leadership and content marketing are the same thing, which isn't the case—although the two can be used together to good effect. In this article, I'd like to provide a little bit of clarity about these two powerful forms of marketing, including how they're alike and how they're different. Content marketing offers value in return for businessContent marketing works in large part by crea...
How to Host a Wildly Successful Weekly Marketing Call
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How to Host a Wildly Successful Weekly Marketing Call

One of the most valuable things you can do as a marketer is to lead the department through a weekly marketing call. If done well, this call can rally the team together, identify potential issues before they explode, and build a deeper relationship with one another. This in turn can transform your marketing department from scattered fire fighters to calm, successful, and effective marketers.The first process you need to inspect in your marketing department is:Is the Marketing Department Doing Too Many Things?I can’t think of any organization I’ve consulted with as a fractional CMO where the marketing department was doing too few campaigns. Instead, every organization seems to be committed to completing a year’s worth of marketing campaigns “as soon as possible.” This may ...
What is Instagram Influencer Marketing?
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What is Instagram Influencer Marketing?

There is a lot of buzz on social media about tips, tricks, and gimmicks for Instagram growth. It’s nice to have some tried and true methods like Instagram influencer marketing to rely on.Advertising relies more and more on engagement and quality interactions with customers. With a solid Instagram influencer marketing strategy, your business or brand can tap into a highly engaged network of over one billion monthly active users. Not to mention that Instagram sees the most average interactions per post per 1,000 followers. 70% of which turn to Instagram for discovering new products. “You don’t need the most followers, you need the most engaged followers.” – Neil PatelThis article will get you started and answer all of your basic Instagram influencer marketing q...
How to Automate and Monetize ONE Marketing Conversation to Create Strategic Chatbot Success, Even if FB Shuts You Down
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How to Automate and Monetize ONE Marketing Conversation to Create Strategic Chatbot Success, Even if FB Shuts You Down

We are all here, because we think conversational marketing and chatbots are amazing, right? I hope you agree with me when I say that it’s NOT the chatbot – the technical thing we build – that is amazing, but WHAT WE PUT IN IT – the conversation. And, if you agree with that, let’s go one step further, in order for what we put in the chatbot – the copy – to convert at a high level, we need to have a strong, successful strategy for the TRANSFORMATION of the other person in the conversation, not us and our business. You’ve heard this quote before, I’m sure… You will get all you want in life, if you help enough other people get what they want. Zig Zigler This is the essence of the success of chatbots through conversational marketing. Unfortunately, most chatbot c...
5 NEW Types of Instagram Automated Messages to Scale IG Marketing
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5 NEW Types of Instagram Automated Messages to Scale IG Marketing

Instagram automation tools have been hard to come by. So much so that search engines commonly get the question, “Is Instagram automation dead?” Short answer: Absolutely not. In fact, Instagram automated messages just got a whole lot easier, as well as effective!However, there’s a good reason why this question gets asked frequently: Many Instagram tools with automation features have come and gone over the years. And the DM (direct message) inbox on Instagram is ancient in its usefulness, design, and isn’t scalable without automation tools.But all of that is about to change. Starting in February 2021, MobileMonkey will begin rolling out new Instagram tools for marketers, sales, customer support, and influencers.Watch this recent webinar by Larry Kim to see these new I...
Content Marketing With Instagram: How to Build Demand : Social Media Examiner
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Content Marketing With Instagram: How to Build Demand : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros
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How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros

As a top Facebook Messenger solutions provider for marketers, it is practically our duty to teach the budding digital marketers out there the basics of how to chat on Facebook.Send a message to your friend, colleague, or prospect with the most popular and active chat apps. Make it private, a DM, or group chat, it has never been easier to instantly connect with people, which will make life easier for marketers and business owners.This article is your easy-to-follow guide on how to use the most popular chat apps.After you understand some of the essential Facebook Chat and Messenger features and how to best utilize them, you will enter a whole new world of possibilities.At the end we will wrap it up by exploring how to tie it all together with the game-c...
50 Best Marketing Books for Beginners in 2021
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50 Best Marketing Books for Beginners in 2021

If you’re looking for the best marketing books for beginners in 2021, bookmark this article now, because we’ve got a list of 50 to get you started. Did you know that most CEOs read approximately 60 books a year? That’s about 4-5 books a month. Yet, according to the Pew Research Center, the average person in the United States reads 12 books a year. Why are leaders and executives reading exponentially more? Because they’re the ones who are spearheading the path for their organizations. Reading not only inspires and enlightens people from all walks of life, but also provides a foundation for innovation by learning from other cultures, societies, and perspectives on a myriad of issues and industries.Become a life-long learner, and you’re not only keeping your bra...
How 2 Questions Helped This Marketing Agency Make $100,000 in 90 Days
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How 2 Questions Helped This Marketing Agency Make $100,000 in 90 Days

In March of 2020, Reneé Boudakian, co-founder and owner of Rubicon Marketing and DM Certified Partner, found herself in the same situation you did. Wondering if her business would be able to ride out this unpredicted storm. It turns out that her business was not only able to survive, but it became a better version of itself. In 90 days, Reneé was able to secure $100,000 from offers that didn’t even exist at the start of 2020.Yes—you read that right. The offers she launched to have a 6-figure quarter weren’t even part of her business pre-pandemic. Using the Customer Value Journey and 2 essential questions, Reneé was able to maneuver through the end of 2020 with a strategy we’re excited to share with you.Before Reneé put the Customer Value Journey to work, her agency’s...
7 Local Marketing Measurement Best Practices for Times of Crisis
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7 Local Marketing Measurement Best Practices for Times of Crisis

It’s hard for local marketers to believe that it was just last March our goals were completely upended and we were forced to drastically change how we view local marketing measurement and success for both channels and campaigns.Soft skills such as flexibility and the ability to pivot at the drop of a hat became a non-negotiable requirement.Hard KPIs, as a result, have had to shift as what customers expect from brands requires a heavy lift of development to execute.Curbside pickup, once a service targeted to busy individuals, is no longer a unique value add a brand offers but an expected health & safety protocol for all consumers.The same is true for contactless delivery.What does this mean specifically for local marketing—and particularly, how you measure success?In this post, my co...
How To Use WhatsApp Marketing Messages for Business in 2021
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How To Use WhatsApp Marketing Messages for Business in 2021

The desire to send WhatsApp marketing messages in bulk has been strong across the business world for years. WhatsApp, the SMS-based service, is by far the most used messaging app in the world. With over 2 billion monthly active users, more than 60 billion messages are sent through WhatsApp every single day.According to Nielsen’s Facebook Messaging Survey, 67% of mobile messaging app users said they expect to use chat more for communicating with businesses over the next two years. What’s more, 53% of respondents say they’re more likely to shop with a business they can message directly.Clearly, the opportunity to get your brand’s message in front of millions of potential customers on WhatsApp is enormous. However, even with the WhatsApp business app, the platform is still ...
The 3 C’s of Marketing Success in 2021
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The 3 C’s of Marketing Success in 2021

Waves of change are something marketers are accustomed to. We welcome them, even, timing our entries and exits to favorable market conditions. But when a powerful swell comes roaring in from the horizon before we're ready, marketers can be overwhelmed by the force and turbulence of the change. In 2020, several tidal waves disrupted traditional marketing. Luckily, we've never been so well prepared and equipped to handle such chaos. Marketers today are the change agents in business organizations: driving digital transformation and innovation, breaking down silos, and leading success in the digital economy. And, as a result of changing buyer behaviors and the consumerization of IT, marketing is more critical than ever. So how can we successfully ride new waves of change wi...
How Chatbots and Email Marketing Integration Can Help Your Business | by Shane Barker | Feb, 2021
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How Chatbots and Email Marketing Integration Can Help Your Business | by Shane Barker | Feb, 2021

Do you know you can increase your marketing results by integrating chatbots and email marketing? In this guide, we have discussed 5 strategies for the same.Photo by Michael Dziedzic on UnsplashEmail marketing and chatbots have their own advantages and can help you achieve different marketing and business goals.But, what if you integrate these to get better results from both?Well, email marketing and chatbots integration is not just possible but is a strategy that many smart marketers use.These two complement each other perfectly and either can be used to boost the other’s performance.Email marketing is one of the key website traffic sources and once the users reach your website, chatbots can help them with whatever they’re looking for.Alternatively, chatbots can collect relevant user in...
3 Tools to Build an Effective B2B Marketing Sales Funnel
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3 Tools to Build an Effective B2B Marketing Sales Funnel

Are you managing a B2B business that needs more leads?If you’re still reading this, I bet you’re nodding in agreement.Everyone needs more leads, and hence everyone needs a more effective sales funnel.New Challenges B2B Businesses Are FacingAs the web-based marketing is growing and maturing, so do both challenges and opportunities for B2B businesses.On the one hand, more and more brands need services, so there’s definitely a growing demand for B2B businesses, especially now that the COVID-triggered digitalization is disrupting the global economy.Experts are realizing this and have started monetizing their personal brands by providing services. Hence the fast-growing competition.As the competition is becoming more complex and diverse, so do B2B customers....
10 Text Marketing Tips & Best Practices
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10 Text Marketing Tips & Best Practices

It was bound to happen. I made some SMS marketing mistakes being overly aggressive and pushing the boundaries of text message marketing.Why was it “bound to happen”? Well, over the years, I’ve been known to burn marketing channels faster than Usain Bolt runs the 100-meter dash 🏃💨. And when it comes to marketing in general, I tend to subscribe to the “Unless you’re breaking stuff, you’re not moving fast enough” philosophy.So, what happened?Ultimately, our SMS number was reported one too many times and we needed to change up our game plan. But here’s the good news…I’ve learned a ton about SMS marketing over the years and I’m about to share the “Do’s and Don’ts” with you. I don’t want you to make the same mistakes that I did.Also, if you’re cu...
Twitter Publishes 2021 Marketing Calendar to Highlight Key Events for Your Campaigns
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Twitter Publishes 2021 Marketing Calendar to Highlight Key Events for Your Campaigns

Every year, Twitter publishes a downloadable events calendar to assist marketers in planning for all the key dates in the months ahead.  But last year, with so many events being canceled due to COVID-19, the calendar itself ended up being kind of useless. I mean, it was still handy, but it had to be revised so often that it was never clear what was and wasn't happening, which meant that downloading the guide didn't really work. So this year, with disruption still lingering in the air, Twitter has opted to publish a live listing on its Twitter Marketing website, which includes all the key dates, month-by-month, on a simple template.It's not as pretty as the usual calendar format, but it does the job, and it'll help you keep track of all the key events and dates you need to know in ord...
10 Marketing Agency Trends You Should Know About in 2021
Agency Marketing, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat

10 Marketing Agency Trends You Should Know About in 2021

Marketing agency trends haven’t exactly played out as expected recently. We are living in interesting times… and marketers are eagerly looking for bright and shiny promises in 2021.We all are — in any given industry. A lot of what made sense in digital marketing last year is already irrelevant today. Let’s take stock, check our current stash of marketing tricks that we’re still using, and then look ahead to the top 10 marketing agency trends you should know about in 2021. What Are The Current Trends In Marketing?It’s important to be aware of the current top marketing trends to better decide if some upcoming trends are worth investing in or ignoring. This is one of the fastest-changing industries and if you’re not moving quicker than a spider monkey — you’...
Where to Be in 2021: Conferences & Events to Improve Your Local Marketing
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Where to Be in 2021: Conferences & Events to Improve Your Local Marketing

Where to Be in 2021: Conferences & Events to Improve Your Local Marketing - Whitespark Updated on January 19, 2021 (Originally published December 17, 2019 by Jessie Low) There is no shortage of marketing conferences, webinars, and workshops to attend to help grow your skill set, stay current, and advance your...
Marketing ROI in 2021: 3 Areas to Prioritize
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Marketing ROI in 2021: 3 Areas to Prioritize

Like everyone else, B2B marketers experienced a very different 2020 than they had originally planned. When the global pandemic hit, budgets were often slashed and strategies were thrown out the window, forcing marketers to revisit their approach and brace for impact. Many marketers are looking to 2021 for a fresh start. But Forrester is predicting that businesses will cut marketing spending as much as $15 billion by the end of 2021, and so marketers may be asked to compensate for 2020 while having less budget at their disposal. Because budgets are receiving so much added scrutiny, it's more important than ever to maximize impact, even with less to spend. Although 2020 tested our ability to adapt, many of us proved the true value of the marketing function to senior leade...
19 Brilliant Examples of Holiday Marketing Campaigns
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19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well. (more…)
40 Best Marketing Agency Software & Tools
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40 Best Marketing Agency Software & Tools

There is enough marketing agency software and tools available to turn this article into a never-ending scroll. Do you have time to research and find out which tools will upgrade your marketing game? No, you don’t. We did it for you! Your welcome. We are always on the lookout for the most innovative and best agency software and tools to help with your marketing agency growth.Are you ready to scale? Or do you need to reevaluate your current marketing tools stack and workflows to improve efficiency and cut costs?According to the ‘2020 Marketing Technology Landscape Supergraphic’ list by Scott Brinker, there are over 8,000 marketing tools, all of which can be considered on your quest to find the best marketing tools & agency software.Let’s narrow ...
Everything You Need To Know About Linkedin Marketing Automation & SMM Chatbot | by Vibhu Dhariwal | Jan, 2021
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Everything You Need To Know About Linkedin Marketing Automation & SMM Chatbot | by Vibhu Dhariwal | Jan, 2021

There was a time when you need to connect offline with businesses for a B2B partnership. However, now you just need to search for them on LinkedIn and click on the connect button.Every marketer and business knows how much LinkedIn is important for their growth. Alike other social media platforms, LinkedIn is not a general content-sharing social media platform. It is more of a professional platform and was built to bring professionals together for business, career, and company profile building.The revolutionization of technology and marketing practices has taught marketers how they can get even more from LinkedIn. It is now being used to generate leads too for businesses. Businesses search for prospects on LinkedIn, send them a connection request, and texts them to offer and discuss part...
How to Build a Content Marketing Funnel to Drive Sales
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How to Build a Content Marketing Funnel to Drive Sales

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is fleshed out into a workflow that plans every step the customer will take, from discovering content to converting. The problem is that 68% of companies don't measure sales funnels, according to Salesforce. But businesses require clear and optimized funnels for content marketing to perform and drive the bottom line. That's what I'm going to cover in this article: proven steps for driving sales and leads with an effective content marketing funnel.1. Start at the top and work your way down Many marketers make the mistake of starting and finishing at the top. They ...
How Digital Marketing Will Change: 14 Predictions for 2021
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How Digital Marketing Will Change: 14 Predictions for 2021

Digital marketing is no stranger to changes, especially after a year like 2020.We have to stay on our toes if we want to stay relevant with the never ending changes to algorithms and regulations—and part of that is positioning ourselves for success.What is digital marketing going to look like in 2021?We had had 14 digital marketers weigh in to let us know what they see on the horizon, so we can all plan accordingly and have a great year of engagement, clicks, and conversions.Here are predictions from 13 of digital marketing’s best minds for 2021.Dan Dillon, Vice President of Marketing at Reveal MobileAs the pandemic subsides, shoppers, diners, tourists and consumers of all kinds are going to go OUT. And when they go, they are going big. Marketers will nee...
5 Best Practices for Twitter Video Marketing
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5 Best Practices for Twitter Video Marketing

October 20th, 2020 Marketing Guy Sheetrit Contrary to what many might think, Twitter is actually a gold mine for video marketing. There has been a 95 percent increase in daily video views on Twitter over the past 18 months. Likewise, there has been an 85 percent year-over-year increase in watch time on Twitter. More so, yo...
How to Develop a Niche Marketing Strategy that Drives Growth
Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing

How to Develop a Niche Marketing Strategy that Drives Growth

As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to set your business apart. (more…)
Joe Beccalori on the importance of blending SEO with other digital marketing
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Joe Beccalori on the importance of blending SEO with other digital marketing

Video: Joe Beccalori on the importance of blending SEO with other digital marketing Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; ...
25 Stats That Make the Case for Infographics in Your Marketing
Digital Marketing, digital mkt, Infographics, Internet marketing, Online Marketing

25 Stats That Make the Case for Infographics in Your Marketing

When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. It's for good reason, too. These channels do a great job of grabbing your audience's attention and getting them familiar with the visuals related to your brand. (more…)
10 Top Growth Marketing Articles of 2020 by MobileMonkey
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10 Top Growth Marketing Articles of 2020 by MobileMonkey

Finally, 2020 is coming to a close. I mean let’s face it, 2020 isn’t a “Top 10” kind of year. But that doesn’t mean we can’t celebrate the 10 top growth marketing articles of 2020, right?And like most things we do at MobileMonkey, we used one of our favorite marketing tools to decide which of our 300+ new articles created in 2020 would make the list. To break it down, we used a combination score made up of both the number of social media shares an article received, plus the number of backlinks that were gained by each article.Luckily, we were quite pleased with the articles that made the list. So, let’s jump right in. Here are MobileMonkey’s 10 top growth marketing articles of 2020!You can use the following links to skip to the top growth marketing articles that ...
30 Essential Inbound Marketing Tools of 2021
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30 Essential Inbound Marketing Tools of 2021

There are many brilliant ways to generate and pre-qualify leads in 2021 so consider this list your resource for the best inbound marketing tools that will make your life easier and give your leads and revenue a boost! What Is Inbound Marketing?Before we jump into the list, let’s start with the who, what, and how for the marketers climbing out of their outbound caverns. What is inbound marketing? Inbound marketing is the practice in business of attracting customers by offering quality resources and content, driving customers or clients to you with various methods, as opposed to advertising outwardly. Every buyer has questions as they explore a problem they face and possible solutions. Essentially, through inbound marketing, a business becomes a trusted resource th...
The Benefits of Marketing Revenue Attribution
Digital Marketing, digital mkt, Internet marketing, Online Marketing

The Benefits of Marketing Revenue Attribution

Marketers say revenue attribution—the practice of linking marketing efforts to a desired outcome (conversion, revenue, profit, etc.)—enables better decision-making and helps to align teams, according to recent research from Ascend2. The report was based on data from a survey conducted in October 2020 among 272 marketers (44% of whom have a revenue attribution strategy in place, and 42% of whom are either rolling out or planning a revenue attribution strategy). Some 59% of respondents say a top benefit of revenue attribution is that it enables better decision-making, and 43% say a top benefit is that it drives Marketing and Sales alignment.Some 79% of respondents agree that an effective revenue attribution program helps to eliminate friction between Mar...
Product Social Media Marketing Tips by TemplateMonster Author
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Product Social Media Marketing Tips by TemplateMonster Author

Product Social Media Marketing Tips Writing Good Contents Google Ads and Facebook Ads Focus on SEO Final Words on Product Social Media MarketingEvery Author has one goal - to increase sales. Don’t think much about why your sales are not growing day by day. You just need to focus on keeping visitors engaged with your products because the more customers come to your product pages, the more sales you can drive. Before starting an effort to increase sales, you should ensure that your product is of high quality and meets all TemplateMonster guidelines. Once done, follow the product social media marketing promotion tips that I describe below. There are numerous ways to increase your business sales :Social media image posting; Writing goo...
9 Product Category Marketing Examples to Inspire Your Own
Digital Marketing, digital mkt, Internet marketing, Online Marketing, Product Marketing

9 Product Category Marketing Examples to Inspire Your Own

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience, even when they are “just browsing.” They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. (more…)
Healthcare Content Marketing Stats | Study
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Healthcare Content Marketing Stats | Study

Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom. The report was based on data from a survey conducted in 2020 among more than 200 executives who manage marketing and communications functions for healthcare organizations (e.g., hospitals, medical clinics, and specialty care centers). Two-thirds of healthcare marketing executives say their content has become more educational because of COVID-19, and 45% say it has become more focused on driving to high-value services.Some 59% of healthcare marketing executives say COVID-19 has not affected their content marketing budget, 21% say it has led...