Friday, May 14Digital Marketing Journals

Tips

How Does Google My Business Handle Solo Practitioner Listings?
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, Strategy, Tips

How Does Google My Business Handle Solo Practitioner Listings?

Posted May 11, 2021 by Colan Nielsen In our April LocalU event, I covered Shades Of Grey: Controversial Local SEO Tactics that Drive Results. I covered tactics ranging from keyword stuffing to review snippets in the organic search results. There were several tactics that didn’t make the final cut. One of those tactics was if solo practitioners should have two listings on Google My Business. Google recommends that solo practitioners have 1 listing that combines the name of the practice with the name of the practitioner.  For example, “Allstate Insurance: Bob Smith”.  Ho...
Do Google My Business Identity Attributes Impact Ranking? SterlingSky.ca
GMB, googe optimize, google optimization, google seo, New Feature, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, Strategy, Tips

Do Google My Business Identity Attributes Impact Ranking? SterlingSky.ca

Posted Apr 27, 2021 by Colan Nielsen Last October, Joy covered 4 Google My Business Fileds That Impact Ranking on a Whiteboard Friday. The four fields Joy covered were:Business Name Categories Website ReviewsUp until recently, those were the only features inside the GMB dashboard that had a direct impact on ranking. As of this month, we discovered a fifth feature that has a direct impact on ranking in the 3-pack and Google Maps – Identity Attributes. Key Takeaway: GMB Identity Attributes have a strong impact on ranking for keywords related to the attribute. What are Identity Attributes...
How to Track Google Posts in Google Analytics & Search Console
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Tips

How to Track Google Posts in Google Analytics & Search Console

Posted Mar 30, 2021 by Joy Hawkins We have a big study on Google My Business posts that I’m presenting at LocalU on April 7th. While doing that study, there were several things we learned about Google Posts. Clicks in Google My Business Insights Don’t Match Clicks in Google Analytics.  If you’re looking inside Google My Business, they have data showing you how many clicks your posts received.The numbers you see here will not match the numbers you see inside Google Analytics.  There are many reasons for this which I have highlighted in this post. How to Track Google Posts in Google Analy...
Should a Small Business Have a Blog in 2021?
googe optimize, google optimization, google seo, Marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Strategy, Tips

Should a Small Business Have a Blog in 2021?

Posted Jan 19, 2021 by Colan Nielsen Should a small business have a blog? This is a question that we get asked all the time by both business owners and marketing agencies. Carrie Hill posed this question to the Twitterverse in November.  Here’s a controversial topic – Local SEOs – should local businesses that have a fixed, geographic area they serve, blog (given they write content approx. 1x a month.) We’re discussing at the @LocalSearchLink https://t.co/knZVRfsKlh#localseo #localuPlease vote/share! — Carrie Hill 🗺️🎙️ (@CarrieHill) November 16, 2020 What i...
Who Keeps Updating My Google My Business Listing?
GMB, googe optimize, google optimization, google seo, NAP, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tips

Who Keeps Updating My Google My Business Listing?

Posted Dec 14, 2020 by Nikki Brown We often see posts on the Local Search Forum from people wondering why business details on their Google My Business (GMB) listings (name of the listing, categories, business hours, phone number, etc.) have changed without their knowledge or consent. Unauthorized changes on GMB (no matter how minor they seem) can lead to major issues with ranking and tracking.  It can also show customers the wrong information about your business. The best way to make sure you’re sending the right message to your clients on GMB is to monitor your listings for unauthorized e...
How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]
GMB, googe optimize, google optimization, google seo, Maps Spam, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tips

How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]

Posted Dec 14, 2020 by Colan Nielsen What is Keyword Stuffing? Keyword Stuffing is the practice of adding keywords to your name in Google My Business to help it rank higher.  It’s still a very common practice in Local SEO because it gives you a ranking advantage on Google Maps and in the 3-Pack. The study that came out from Local SEO Guide as well as the Local Search Ranking Factors confirms that having keywords in the name of your Google My Business (GMB) listing does help it rank higher.A seriously legit looking business name. #StopCrapOnTheMap pic.twitter.com/GJLFacma4t — Joy Hawkins ...