Tuesday, December 7Digital Marketing Journals

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How to Get Images in Mobile Search Results
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How to Get Images in Mobile Search Results

Posted Oct 18, 2021 by Joy Hawkins For those of us who work in marketing, it’s really easy to get caught up in what we see on our computers all day and forget what things look like in Google’s search results on mobile.  Google shows images beside the search results on mobile devices that often don’t show up anywhere on computers and they are an easy way for a business to stand out and draw more attention to their website. Not all search results show images on mobile It’s important to note that not every keyword shows images in the search results on mobile devices.  We ...
How to Use Images to Increase Leads [2 Local SEO Case Studies]
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How to Use Images to Increase Leads [2 Local SEO Case Studies]

Posted Sep 27, 2021 by Joy Hawkins Although I find that the SEO community often obsesses about rankings on Google, we make it our mission here to focus on how to increase leads for clients.  Rankings are great, and it’s good to know that images can increase rankings, but I wanted to share a couple of case studies that show how images can actually increase leads as well. Case 1: Adding Images for a Lawn Care Company After seeing the success we had in swapping out one image for this lawn care company, we made it a priority to get images updated on a lot of their popular articles. This result...
How Does Google My Business Handle Solo Practitioner Listings?
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How Does Google My Business Handle Solo Practitioner Listings?

Posted May 11, 2021 by Colan Nielsen In our April LocalU event, I covered Shades Of Grey: Controversial Local SEO Tactics that Drive Results. I covered tactics ranging from keyword stuffing to review snippets in the organic search results. There were several tactics that didn’t make the final cut. One of those tactics was if solo practitioners should have two listings on Google My Business. Google recommends that solo practitioners have 1 listing that combines the name of the practice with the name of the practitioner.  For example, “Allstate Insurance: Bob Smith”.  Ho...
Do Google My Business Identity Attributes Impact Ranking? SterlingSky.ca
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Do Google My Business Identity Attributes Impact Ranking? SterlingSky.ca

Posted Apr 27, 2021 by Colan Nielsen Last October, Joy covered 4 Google My Business Fileds That Impact Ranking on a Whiteboard Friday. The four fields Joy covered were:Business Name Categories Website ReviewsUp until recently, those were the only features inside the GMB dashboard that had a direct impact on ranking. As of this month, we discovered a fifth feature that has a direct impact on ranking in the 3-pack and Google Maps – Identity Attributes. Key Takeaway: GMB Identity Attributes have a strong impact on ranking for keywords related to the attribute. What are Identity Attributes...
How to Track Google Posts in Google Analytics & Search Console
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How to Track Google Posts in Google Analytics & Search Console

Posted Mar 30, 2021 by Joy Hawkins We have a big study on Google My Business posts that I’m presenting at LocalU on April 7th. While doing that study, there were several things we learned about Google Posts. Clicks in Google My Business Insights Don’t Match Clicks in Google Analytics.  If you’re looking inside Google My Business, they have data showing you how many clicks your posts received.The numbers you see here will not match the numbers you see inside Google Analytics.  There are many reasons for this which I have highlighted in this post. How to Track Google Posts in Google Analy...
Should a Small Business Have a Blog in 2021?
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Should a Small Business Have a Blog in 2021?

Posted Jan 19, 2021 by Colan Nielsen Should a small business have a blog? This is a question that we get asked all the time by both business owners and marketing agencies. Carrie Hill posed this question to the Twitterverse in November.  Here’s a controversial topic – Local SEOs – should local businesses that have a fixed, geographic area they serve, blog (given they write content approx. 1x a month.) We’re discussing at the @LocalSearchLink https://t.co/knZVRfsKlh#localseo #localuPlease vote/share! — Carrie Hill 🗺️🎙️ (@CarrieHill) November 16, 2020 What i...
Who Keeps Updating My Google My Business Listing?
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Who Keeps Updating My Google My Business Listing?

Posted Dec 14, 2020 by Nikki Brown We often see posts on the Local Search Forum from people wondering why business details on their Google My Business (GMB) listings (name of the listing, categories, business hours, phone number, etc.) have changed without their knowledge or consent. Unauthorized changes on GMB (no matter how minor they seem) can lead to major issues with ranking and tracking.  It can also show customers the wrong information about your business. The best way to make sure you’re sending the right message to your clients on GMB is to monitor your listings for unauthorized e...
How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]
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How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]

Posted Dec 14, 2020 by Colan Nielsen What is Keyword Stuffing? Keyword Stuffing is the practice of adding keywords to your name in Google My Business to help it rank higher.  It’s still a very common practice in Local SEO because it gives you a ranking advantage on Google Maps and in the 3-Pack. The study that came out from Local SEO Guide as well as the Local Search Ranking Factors confirms that having keywords in the name of your Google My Business (GMB) listing does help it rank higher.A seriously legit looking business name. #StopCrapOnTheMap pic.twitter.com/GJLFacma4t — Joy Hawkins ...