OmniChannel Marketing - Digital Marketing Journals Hong Kong

Path to Purchase Research: Decoding Your Customers’ Buying Journey

26Dec

By Casie GilletteNo Comments

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

You’ve got traffic. You’ve got products. But do you really know what your customers are thinking as they move from “maybe” to “add to cart”? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. And it’s a must! Why? Because people aren’t just hopping on your site and making a purchase. 81% of shoppers research online before making a purchase. If you’re not tuned into what they’re doing during that research phase, you’re leaving money on the table. Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. To get you started on your own research, we’re diving into exactly how to uncover those insights, use them t...

Customer Targeting Strategies: How to Find and Engage Your Ideal Audience

16Feb

By Casie GilletteNo Comments

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Customer Targeting Strategies: How to Find and Engage Your Ideal Audience

If you’re still relying on the same old targeting tactics from five years ago (we see you broad demographics and generic email blasts) you’re leaving dollars on the table. Customers expect more now. And guess what? The ecommerce brands delivering that “more” are winning big. In fact, companies that use advanced targeting strategies see 60% higher conversion rates compared to those that don’t. Why? Because they’re not just assuming they know what their audience wants – they know. And that’s what we are going to talk about here. But…this isn’t your typical “define your audience” post. We’re diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. Let’s get into it. ...

Identity Resolution: The Future of Marketing?

14Feb

By Casie GilletteNo Comments

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Identity Resolution: The Future of Marketing?

Identity resolution has long been key to understanding the customer journey, traditionally enabling enterprise businesses to consolidate the many, many data points they have into a cohesive customer profile. However, with recent shifts in the digital space, notably the phasing out of third-party cookies and increased privacy regulations, marketers and businesses of all sizes are taking notice of this technology. In fact, a staggering 87% of marketers agree that identity resolution is key to future-proofing their campaigns! As tools like Google Analytics evolve and restrict access to once readily available data, marketers are leaning into identity resolution to navigate attribution. It makes us wonder, “Is identity resolution the future of marketing?”. The answer. It certa...

5Dec

By Casie GilletteNo Comments

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Boost Customer Retention & Drive Loyalty Beyond the Holiday Season

As we approach the new year, the realization that December is upon us is nothing short of astonishing. Amidst the hustle and bustle of holiday campaigns that have likely consumed our attention in recent weeks, we find ourselves at a pivotal juncture to navigate the post-festive landscape. To help you prepare for this next phase, our CEO and Founder, Larry Kim, teamed up with Lizzie Chapman, VP of Partnerships & Channels at AdRoll to discuss how we can take all the hard work you put in these past few months and turn it into post-holiday success. Our two experts have outlined a six-step playbook, designed to unlock long-term business growth and turn seasonal customers into loyal patrons for the months and years ahead. Read on as we unravel the keys to not just surviving but thriv...

How To Use WhatsApp Marketing Messages for Business in 2021

18Feb

By Vince MagalineNo Comments

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How To Use WhatsApp Marketing Messages for Business in 2021

The desire to send WhatsApp marketing messages in bulk has been strong across the business world for years. WhatsApp, the SMS-based service, is by far the most used messaging app in the world. With over 2 billion monthly active users, more than 60 billion messages are sent through WhatsApp every single day. According to Nielsen’s Facebook Messaging Survey, 67% of mobile messaging app users said they expect to use chat more for communicating with businesses over the next two years. What’s more, 53% of respondents say they’re more likely to shop with a business they can message directly. Clearly, the opportunity to get your brand’s message in front of millions of potential customers on WhatsApp is enormous. However, even with the WhatsApp business app, the platform is still yet to be b...