Sunday, April 18Digital Marketing Journals

Tag: Local

A Local SEO Goldmine for Retailers
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO

A Local SEO Goldmine for Retailers

Check Your Free Local Listings DashboardNow That You Have The Data, Figure Out What It MeansTips for Retailers to Make the Most of Google Merchant Center InfoA lot of data to inform your SEO strategy is hiding in plain sight; you just need to know where to look. For multi-location retailers, Google Merchant Center can be a treasure trove of data to help gain that competitive edge.Last November, just in time for the holidays, Google began showing free local product listings at the bottom of Google My Business pages.They are the free version of Google’s Local Inventory Ads and look like this:This program is open to any brick-and-mortar business with a Google Merchant Center account in Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, New Zealand, Norway, Sw...
Local Quizness – What Happened in Local SEO in March?
Blog, googe optimize, google optimization, google seo, Local Quizness, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Local Quizness – What Happened in Local SEO in March?

The world of local marketing never stands still, and staying on top of the trends can take its toll.  That’s why we created Local Quizness – a monthly quiz to help you recap the biggest stories affecting local businesses and marketers. Test your knowledge in 10 quick questions – and rest assured you’re aware of the news that matters most.Happy with your score? Share this on Twitter using the hashtag #LocalQuizness! If there are any you missed, check out all the links below:
How to Increase Offline Sales for Local Businesses
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Increase Offline Sales for Local Businesses

Local Restaurant SearchesYouTube and Local ShoppingGoogle MapsGuide to Offline SalesGoogle is More than Ten Links on a Search ResultCitationsGoogle published a guide on four ways to drive local search traffic to an offline local business and make more sales. It’s a good reminder that Google is more than just the ten blue links on a search page.Understanding all the ways customers are trying to find businesses will help create more sales.For local retail, Google shared that various kinds of searches are growing exponentially.In particular, three kinds of searches are showing dramatic increases:The first kind of search involves consumers searching for businesses that are local to them.The second type of search involves consumers who are searching for businesses local to them that have som...
Local 2-Packs Spotted in Google Mobile SERPs
Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local 2-Packs Spotted in Google Mobile SERPs

Google’s Local 3-Pack might soon be a Local 2-Pack (on mobile at least). This week, Joy Hawkins at Local U (via Mariano Rodriguez from LawRank) shared findings of 2-Packs being spotted in local search results on mobile.  Since the news was first shared, more and more people have reported seeing a set of just two results when performing local searches on mobile.Seeing a 2-pack on Android Mobile. Anyone else?#localseo pic.twitter.com/bpICh5W2tX — Ben Fisher (@TheSocialDude) March 30, 2021   Both Android and iPhone users are being presented with 2-Pack results:I’ve been seeing it on iPhone/safari: pic.twitter.com/ArBEDQuzJ2 — Frank Olivo (@FrancoOlivo) March 31, 2021What’s new? When performing a local search, users are usually presented with three top results. This is referred to as...
Odd Relationships in Local Search
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Odd Relationships in Local Search

Like my post? Please share! One of the first things you notice about Google Maps and the rest of the local search zoo is that usually there’s no single, isolated reason one business outranks another.  Rather, all kinds of factors come into play: some obvious, some less obvious, lots of maybes, and some that probably nobody knows about.  But I’d go a step further and say you’re in a much better position to get some solid rankings if you know how some factors tend to interact with each other, often in unpredictable ways.You can’t look at local search ranking factors in a vacuum.  Google sure doesn’t seem to.  Now, it’s not a bad idea to work on your local SEO with a big checklist.  That can get you far, especially if you stick with it.  You only run into trouble when you seem to have do...
New Local Search Grid Module Added to BrightLocal Academy
academy course, Beginner, Blog, BrightLocal Products, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

New Local Search Grid Module Added to BrightLocal Academy

We’re pleased to announce the arrival of a new BrightLocal Academy module all about how to use our latest tool: Local Search Grid. The module is called Put Your Rankings on the Map With Local Search Grid and is part of the ‘Level Up Your Local SEO with BrightLocal’ course. It includes lessons on:How to uncover deeper ranking insights How to set up a report to get the insights you need How to spot opportunities for growth and get ahead of the competitionThe module also has two short quizzes to test your knowledge and understanding. What is the ‘Level Up Your Local SEO with BrightLocal’ course about? The ‘Level Up Your Local SEO with BrightLocal’ course uses the power of interactive content to guide you through the theory of local SEO and shows you how to tackle it more effectively u...
New SEO Tool Tracks % Of Google SERPs with Local Packs
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

New SEO Tool Tracks % Of Google SERPs with Local Packs

A new, free tool for SEOs provides insights about Google search features from an analysis of 60 million US queries.Developed by Local SEO Guide, the Local-Pack-O-Meter tracks data for ten different types of Google search features such as local packs, knowledge panels, shopping, job postings, ads, and more.What separates the Local-Pack-O-Meter apart from other tools that monitor Google search features is the amount of data it has access to.Traject Data, a client of Local SEO Guide, supplies the SERP stats from roughly 60 million US search queries. The significantly larger sample size, compared to similar tools, may result in data that’s more representative of all US queries.“While tools like MozCast have their own versions of a SERP Feature tracker, these are typically only for a relativ...
10 Common Local SEO Myths Debunked
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

10 Common Local SEO Myths Debunked

There are many strategies and tactics that you can implement to help your business increase rankings in local search results. But for every well-known and proven ranking strategy, there is an equally well-known unproven strategy masquerading as an effective local SEO tactic. In today’s Whitespark Weekly episode, Darren is busting 10 common local SEO myths! Stop wasting your time implementing these tactics in the hopes of positively impacting your rankings! Video Transcript Hey there, Darren here with another way Whitespark Weekly video. These videos are to help you understand local SEO, give you optimization strategies, and keep you up to date on the latest in local search. If you’re new here, please subscribe to our YouTube channel and sign up for our newsletter. We will send you ...
Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar]
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar]

Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI?Join our next sponsored Search Engine Journal webinar on Wednesday, March 24 at 2 p.m. ET.Dan Dillon, VP for Marketing at Reveal Mobile, shares five proven local marketing campaigns you can use right now to reach high-intent audiences.In this presentation, you will learn:Strategies to get customers back into stores.Top-performing CTAs for hyper-personalized ads.How to implement geofencing marketing on Facebook.Targeting tactics to retain customers and win market share.How successful brands use geofencing to create exceptional experiences and drive ROI.Dillon provides a data-rich view into how digital marketers use geofencing and location-based marke...
How to Land Your First Local SEO Client
Blog, BrightLocal Products, Client Relations, googe optimize, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Land Your First Local SEO Client

We’re incredibly excited to announce the launch of our second free course for BrightLocal Academy, called ‘How to Land Your First Local SEO Client‘. We’ve created this course in collaboration with local SEO specialist Claire Carlile because we realized that while there’s plenty of content out there that helps people learn how to do local SEO, there’s little that helps people get their local SEO agencies off the ground.  Winning that first client is a massive milestone for anyone starting out, but there’s a lot of work needed to get to that point. For the most part, it’s trial and error but early missteps can have negative knock-on effects as your agency grows. For example, you might find yourself in a tricky situation down the line after having underpriced your services at the start, l...
Local Quizness March 2021 – What’s The Story in Local SEO?
Blog, googe optimize, google optimization, google seo, Local Quizness, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Local Quizness March 2021 – What’s The Story in Local SEO?

Claim your listing on the new BrightLocal Agency Directory to begin generating leads from businesses that are searching for help with digital marketing right now. Every week, BrightLocal’s Customer Success team receives requests for recommendations of top-rated agencies that can help our local business customers with their digital marketing. And, just as often, we receive… Read More
Should I Pay Annually for the Local Data Aggregators? 3 Things We Learned.
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Strategy

Should I Pay Annually for the Local Data Aggregators? 3 Things We Learned.

Posted Mar 9, 2021 by Joy Hawkins There are several reputable companies that offer services with an annual fee that are designed to keep your online local directory listings up-to-date.  One way of doing this is to focus specifically on the major local data aggregators that push information out to tons of different websites. We did an experiment to see what happens if you sign up for one of the annual data provider services and cancel it a year later. Not renewing caused wrong information to come back.When we did the experiment, the listing on Acxiom (which is no longer an active aggre...
The Most Popular Local Search Blogs
googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

The Most Popular Local Search Blogs

As mentioned above, one of Mike Blumenthal’s posts – “Google Testing (Or Rolling Out?) New 3-Pack Carousel” – was broadly shared and gained a large number of links. This article is the most linked-to local SEO article, even after we do adjustments for some domains sending unusually high numbers of links. Overall, the list is dominated by Moz (Local) with most posts written by Miriam Ellis, and by Sterling Sky (written mostly by Joy Hawkins and Colan Nielsen). Of the top 30 posts, only 7 were not published on either of these two blogs. After Mike’s article, the most linked-to non-Moz and non-Sterling-Sky article was Whitespark’s “2020 Local Search Ranking Factors Presentation” (written by Darren Shaw) which ranked 19th, followed by GatherUp’s “Do Consumers Support Businesses Requiring M...
12 Proven Local SEO Tips to Dominate the SERPs and Map Pack
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

12 Proven Local SEO Tips to Dominate the SERPs and Map Pack

Get on a Local Search PlatformUse Structured DataTap Into Google My Business & Optimize for ItUpdate Event StatusAudit Your ListingsManage Your ReputationUse Hyper-Local ContentConnect With Customers via Always-on MessagingMonitor TrendsOptimize for Voice Search & MobileTrack Rankings & Build Out Local Landing PagesDon’t Forget Links Are Still Very ImportantBeing visible on search engine results pages (SERPs) is more important than ever, especially for businesses that have physical brick-and-mortar locations.Restaurants, retail stores, and other types of local businesses have many potential customers looking for your products and services.COVID-19 has changed the way we do business and consumers’ informational needs have grown. Optimizing your local presence is critical for ...
Core Web Vitals and the Page Experience Update: What They Mean for Local Businesses
Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Core Web Vitals and the Page Experience Update: What They Mean for Local Businesses

Google is currently putting together the final changes for a search algorithm update that they’ve announced will land in May 2021.  The update is being called the Page Experience update because of its focus on usability rather than things like keywords or search relevance. Google has already provided some information on the update, which aims to measure and potentially rank the experience that a user encounters when visiting a page. The fact that Google have given so much warning about the update says all you need to know about how seriously to take it. We know it’ll impact organic search results but as of yet, there’s no word on whether there will be any specific impact on Google My Business rankings. Although this update is due to hit the algorithm in May, there’s no reason not to ge...
Does Optimizing Content for “Near Me” Work for Local SEO? Sterling Sky Blog
googe optimize, google optimization, google seo, Implementation, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Does Optimizing Content for “Near Me” Work for Local SEO? Sterling Sky Blog

Posted Mar 2, 2021 by Joy Hawkins We asked this question at a LocalU Advanced event: “Does adding instances of “near me” terms onto a website increase its ranking for “near me” keywords”.  The vote was very divided with 44% of people saying no and 56% of people saying yes.We have done a ton of testing on optimizing for “near me” terms (ex: “plumber near me”) and have found that adding instances of “near you”, “nearby” and “near me” to the content of a page (including meta tags) does have a positive impact on ranking. Here is an example of a client’s homepage traffic ...
Seed Audiences: the Most Practical Way to Make Blogging Work for a Local Business
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Seed Audiences: the Most Practical Way to Make Blogging Work for a Local Business

Like my post? Please share! For most business owners and others who try it, blogging is a frustration factory.  The way they go about it, it’s a time gobbler, a grind, and a disappointment until they give up – 47 blog posts and 0 new links, 0 visitors, and 0 customers later. What’s wrong with the way small / local businesses blog? I’ll be the last one to say blogging isn’t effective.   It sure can be.  This blog is a vital organ of my business, and that’s true of some of my clients’ businesses, too.  But certain pieces need to slide into place first, preferably on the sooner side. The big trouble is that blogging (as it’s commonly done) is at best a tough way to earn links, build an audience, and pick up local rankings for semi-competitive terms.  As in it’s ineffective at all 3 most of...
8 New & Updated Google My Business Features for Local SEO
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

8 New & Updated Google My Business Features for Local SEO

Google has rolled out several new features and attributes in Google My Business (GMB) since the Coronavirus began.If you’re running a local business, you need to know about those updates so you can get the most out of the platform.In this article, we’ll check out 10 recent changes to Google My Business that you need to check out.1. Health & Safety AttributesLate in 2020, GMB rolled out new attributes so searchers can make informed decisions about the health standards at businesses they may visit.These new GMB attributes are:Appointment required.Mask required.Staff wear masks.Staff get temperature checks.Temperature check required.Keep in mind that f you follow stricter health-related guidelines than your competitors and you advertise those guidelines on GMB, you could very well capt...
7 Local Marketing Measurement Best Practices for Times of Crisis
googe optimize, google optimization, google seo, Local Search, Marketing Analytics, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

7 Local Marketing Measurement Best Practices for Times of Crisis

It’s hard for local marketers to believe that it was just last March our goals were completely upended and we were forced to drastically change how we view local marketing measurement and success for both channels and campaigns.Soft skills such as flexibility and the ability to pivot at the drop of a hat became a non-negotiable requirement.Hard KPIs, as a result, have had to shift as what customers expect from brands requires a heavy lift of development to execute.Curbside pickup, once a service targeted to busy individuals, is no longer a unique value add a brand offers but an expected health & safety protocol for all consumers.The same is true for contactless delivery.What does this mean specifically for local marketing—and particularly, how you measure success?In this post, my co...
How Much Do Local Rankings Fluctuate in Google? How Can You Rank Higher in Local?
GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How Much Do Local Rankings Fluctuate in Google? How Can You Rank Higher in Local?

Posted Feb 16, 2021 by Joy Hawkins It’s pretty common to see threads at the Local Search Forum like this one where a business owner is wondering how they can rank higher on Google.  The challenge I see most often is that a lot of business owners seem unaware of how much rankings in the local search results fluctuate.  There are 3 principles that I’ve observed in the last decade that summarize what people should be aware of. The top positions seem to be more stable.  If you’re in the top 3-5, you will likely see less fluctuation than positions 5-10.  For example, we o...
Local Search Grid: Put Your Rankings on the Map
Blog, BrightLocal Products, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Local Search Grid: Put Your Rankings on the Map

We’re incredibly excited to announce the launch of Local Search Grid, a brand-new local rankings tool from BrightLocal that allows you to see the bigger picture of search. Without further ado, here’s how awesome it looks.Snazzy, right? There’s a lot I could say about Local Search Grid and what this new tool means for your search strategy (and I will!) but for now I’ll let our launch video do the talking:If that’s piqued your interest and you want to start using Local Search Grid right away, simply:Log in to your BrightLocal account Select a Location from your Clients & Locations dashboard Click ‘Rankings’ in the Location Sidebar menu Click ‘Local Search Grid’ in the dropdown that appearsWant to know more before you dive in? Read on to find out just how Local Search...
Local Quizness February 2021 – What’s New in Local SEO?
Blog, googe optimize, google optimization, google seo, Local Quizness, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Local Quizness February 2021 – What’s New in Local SEO?

It may have only been the first month of the year, but the local SEO news didn’t ease us in gently!  Test your knowledge of last month’s biggest stories in our monthly local marketing news quiz – Local Quizness!  In just 10 questions, you can challenge your knowledge of the biggest tests, new features, and changes affecting local businesses in January. And as always, you can share your scores over on Twitter using #LocalQuizness. If you wanted to catch up on any of January’s news, we’ve provided links to some great articles exploring the stories. We’ll be back next month with another news quiz – see you then! 
7 Ways Local Businesses Can Improve Website SEO
Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways Local Businesses Can Improve Website SEO

Anyone who runs an online business needs to get to grips with search engine optimization (SEO). SEO is the process of working to make your website rank more highly in results pages on search engines such as Google. There are a few strategies you can use to help your site rank better in local search results. In this article, we’ll discuss how you can improve your website SEO through simple WordPress improvements. Why is ranking well for local search queries so important? According to Business Wire, 67% of Americans prefer to shop with local businesses where possible. Additionally, an estimated 46% of all Google searches have local intent. Speaking anecdotally, I have seen the importance of local search results first-hand. 80-90% of the business for my web design agency, Lform Design, c...
7 Phases of a Local Business Reviews Campaign That Makes It Rain
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

7 Phases of a Local Business Reviews Campaign That Makes It Rain

Like my post? Please share! Even people who do a solid job of getting online reviews tend to make the process tougher than it needs to be, because they do the right steps in the wrong order.  That can mean unnecessary trial and error, frustration, wasted time, wasted money, and more bad reviews and fewer good reviews than you might have had otherwise. Whether you’re the business owner, an employee, or a third party, you have a choice as to how you sequence your work.  Examples of good steps that can trip you up if you do them at the wrong time include offering customers a choice of multiple review sites, asking them to upload photos or go into detail, and using software or other tools to lighten your lift.  Good ideas?  Maybe, but the effectiveness depends on the timing. What’s the leas...
Where to Be in 2021: Conferences & Events to Improve Your Local Marketing
googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Where to Be in 2021: Conferences & Events to Improve Your Local Marketing

Where to Be in 2021: Conferences & Events to Improve Your Local Marketing - Whitespark Updated on January 19, 2021 (Originally published December 17, 2019 by Jessie Low) There is no shortage of marketing conferences, webinars, and workshops to attend to help grow your skill set, stay current, and advance your...
Local SEO Audit – How to Do a Quick SEO Audit + Free Template
googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local SEO Audit – How to Do a Quick SEO Audit + Free Template

Start 2021 off right with this quick local SEO website audit that Nick Pierno – Whitespark’s Director of Custom Projects – presented at our 2020 Local Search Summit. Nick runs through the importance of how assessing the SEO viability of a website can help surface potential problem areas and shares his audit checklist to get you set up for success. Video Transcript A Note on SEO Scan Tools There are some good SEO scan tools (Woorank or SEOptimer) out there that I usually run sites through during my audit process to catch anything I missed or just get a kind of programmatic look at things, I’d say these scan tools work better in tandem with a manual audit, rather than as a replacement for one. Gauging a Website’s Overall Local SEO Health You can obviously spend a dozen ...
Create a Local WordPress Development Environment for Free with DevKinsta
building website, creating a website, google web designer, internet design, Learn WordPress, web design, web design company, web designer, web page design, website builder, website design, WordPress, WordPress Tutorials

Create a Local WordPress Development Environment for Free with DevKinsta

Having a local development environment for WordPress websites is incredibly useful. It allows you to design, develop and experiment with projects – all on your own computer. This is both a powerful and efficient way to create websites. File edits are reflected with a refresh of your browser as opposed to uploading via FTP. Need a new WordPress install? You can deploy one with a single click. Best of all, you can work on a local site without interfering with visitors. Everything is in its own self-contained environment. And you can now bring the power of local WordPress development to your macOS or Windows machine with DevKinsta. This completely free tool from Kinsta has everything you need to start building. And, you don’t even need to be a Kinsta customer to use it! Le...
Can A Local Government Chatbot Help Communication With Constituents? | by Stephanie Vautour | Jan, 2021
ai, ai bot, ai chat, ai chatbot, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot-development, chatbots, communication, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Can A Local Government Chatbot Help Communication With Constituents? | by Stephanie Vautour | Jan, 2021

If you’ve ever talked to people who work in a 311 call centre for a city or at the city administration office, you’ll probably have heard at least a few of the most commonly asked questions that they answer every single day. Often, the questions and the answers are simple and relatively quick. Even if each call is only three minutes long, if the same query is answered 30 times in a day, that’s 1.5 hours spent on saying, “Yes, after the holiday weekend, waste pickup services will return to normal schedule.”Imagine how much better city representatives could serve local constituents with more complex issues if they didn’t have to spend 1.5 hours per day on the simplest of questions?AI is quickly becoming more useful, helpful, and secure. It’s something that local governments could benefit ...
Local Quizness – Quiz of the Year 2020!
Blog, googe optimize, google optimization, google seo, Local Quizness, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Local Quizness – Quiz of the Year 2020!

In our first webinar of the year, we’ll be joined by local search experts Ben Fisher, Joy Hawkins, and Andrew Shotland (from Steady Demand, Sterling Sky, and Local SEO Guide, respectively) to discuss the key local SEO events and trends of last year and look ahead to what might be coming in 2021. The State of Local Search… Read More
Expert Local SEO Predictions for 2021
Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, pagerank, paid search, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Expert Local SEO Predictions for 2021

Now that 2020 is well and truly behind us, we can begin looking forward to bigger, better things. That’s right folks, the time is once again upon us to bring out our BrightLocal crystal ball and enlist some of the local search community’s most well-loved experts to help us with some local SEO predictions for the coming year.  But, before we get started thinking about what’s to come for 2021, how did our experts fare with what they predicted in 2020? Reflecting on 2020’s Local SEO Predictions A lot happened in 2020, but how many of our experts’ local SEO predictions came true?  Unfortunately, a lot of our pros had hoped 2020 would see a reduction in spam, but with the introduction of new Covid-19 support, resources, and features, plus limited Google My Business support, it seems Google ...
COVID forces platforms to adapt their local and e-commerce offerings, and more
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

COVID forces platforms to adapt their local and e-commerce offerings, and more

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f...
Facebook Ads for Local Businesses: A Framework for More Revenue : Social Media Examiner
facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads for Local Businesses: A Framework for More Revenue : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
Facebook Organic and Paid Reach Strategy for Local Businesses : Social Media Examiner
facebook, Facebook Ads, facebook marketing, Facebook Organic, How To, Social Marketing Strategies, social media, social media marketing

Facebook Organic and Paid Reach Strategy for Local Businesses : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
Google Maps local listing now showing web search results
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Maps local listing now showing web search results

Google Maps local listing now showing web search results Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!...
What You Need To Know About Google Local Services Ads
googe optimize, google optimization, google seo, Local SEO, PPC, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What You Need To Know About Google Local Services Ads

Google’s Local Services ads (aka LSA, Google Guaranteed ads, Local Services by Google, Google Local Services) is a pay per lead advertising platform that has expanded across the United States, and in Canada (excluding Quebec) but limited to 4 business categories. Below is a list of the eligible business categories Google has set for Local Services ads. Nationwide CategoriesAppliance repair services Bankruptcy law services Business law services Carpenter services Carpet cleaning services Cleaning services Contract law services Countertop services Criminal law services Disability law services DUI law services Electricians (available in Canada) Estate lawyer services Family law services Fencing services Junk removal services Financial planning services Flooring services Foundation...
2020 Local Search Ranking Factors Presentation
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

2020 Local Search Ranking Factors Presentation

2020 Local Search Ranking Factors Presentation - Whitespark The 2020 Local Search Ranking Factor survey results are in! I just presented the top highlights and takeaways at Whitespark’s Local Search Summit, and the slide deck is available below. Stay tuned for our upcoming blog post and resource with the complete a...
Doable Examples of Online/Remote Services Offered by Local Businesses
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Doable Examples of Online/Remote Services Offered by Local Businesses

Like my post? Please share! While everything and everyone is on lockdown, how can a “local” business still bring in a little revenue?  How can you set yourself up for a strong comeback?  And how can you do it from your yurt? As you might guess, you do it by offering an online or “tele” version of at least one of your services.  Customers / clients / patients may need to keep their distance, but many still want or need now what you offer.  Only a video, phone, or other online option meets both of those needs. The problem now is you’re not sure where to begin, because you don’t have examples or blueprints of online-only services that you can adapt to your situation. I’m not saying a remote option is an option for every business.  Some businesses can only do their work in-person, and don’t...
A Complete Local SEO Checklist
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Complete Local SEO Checklist

A local search strategy is incredibly important.For community businesses and businesses looking to take advantage of mobile, as well as new and changing consumer behaviors, having a local SEO plan is now a necessity more than an option.Customers across all industry types are searching for the best products and services near them – and this does not just mean retail and ecommerce.They want local answers and services fast.One of the significant differences between local SEO and “regular” SEO is how you target customers.However, the differences don’t stop there.As local consumers look for better and more relevant experiences, “near me” searches continue to rise.About 46% of all Google searches have local intent.Consumers with smartphones are increasingly using GPS-based apps to search for ...
Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB

Meh, Links: A process for identifying local links that generate customers, leads, and search visibility Gyi is well known in local search circles for his catch-phrase “meh, links” which is the most succinct way of saying,“All other SEO factors considered, it’s probably the links that are making the difference in why one business is outranking another”You will hear a lot from people within the industry that “links are way oversold, all you’ve got to do is create great content, fix your site, incorporate searcher intent, create for users, add Schema…” Yes, all of that is important… BUT the difference maker is the links. Re-frame your mindset around local link building, especially in competitive verticals.  It’s time to correct your myopic view on link building and stop thinki...
Reopening Checklist for Local Businesses: Make It Confusion-Free, Local SEO-Friendly, and Safe
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Reopening Checklist for Local Businesses: Make It Confusion-Free, Local SEO-Friendly, and Safe

Like my post? Please share! No matter how operational your business has been, or how “open” it can be now, or how your goals have changed, sooner or later your local search visibility again will be one of your sorest spots.  Whether that’s already happened or is still a while off, at the very least you don’t want your local SEO to be in worse shape than it was before the lockdown. There’s a good chance you’ve been open in some capacity this whole time.  So when I say “reopening” I’m referring to whenever you’re (1) welcoming more in-person business and (2) focusing more of your local SEO effort on drumming up that in-person business.  My guess is you’re not emerging suddenly.   Of course, I don’t know your specific situation, so I assume it’s safe and legal for you to “reopen” in one ma...
Location Page Technical Audits, Local SEO for Hotels & Building Relevance
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Location Page Technical Audits, Local SEO for Hotels & Building Relevance

Location Page Technical Audits, Local SEO for Hotels & Building Relevance | #WLSS Day 2 Recap Day 2 of our Local Search Summit was filled with lessons in link building, GMB suspensions, technical SEO, local services ads, email marketing, and more. Today we are shining a spotlight on the technical side of locati...
How to Create Location Landing Pages that Convert & Local SEO Reporting with Google Tag Manager
googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create Location Landing Pages that Convert & Local SEO Reporting with Google Tag Manager

How to Create Location Landing Pages that Convert & Local SEO Reporting with Google Tag Manager - Whitespark That’s a wrap for Day 3 and our Local Search Summit is now complete!  Our last day included talks on reputation management, Local Services Ads, LinkedIn partnerships, analytics, link building, spam-fight...
Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings

Posted Dec 8, 2020 by Joy Hawkins In September 2020, Google rolled out Local Services Ads (LSA) to lawyers across the United States.  The rollout happened fast and since lawyers generally focus a lot on marketing, we weren’t surprised to see so many law firms sign up for the platform very quickly. I have heard many people ask if Local Services Ads (LSA) are essentially stealing clicks that would have otherwise gone to the local pack results (Google My Business listings) if the ads weren’t present.  We wanted to see what the data is telling us so far. Methodology In this case study, we look...
Want to End Your Lease But Not Your Local SEO? Factors to Consider If You Might Leave It Behind
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Want to End Your Lease But Not Your Local SEO? Factors to Consider If You Might Leave It Behind

Like my post? Please share! Now you’re looking at your lease through the local SEO lens.  A combination of the pandemic, the lockdown(s), the quasi-reopening, and other changes has made you want to save money where you can, or work from home indefinitely, or move your HQ.  The basic concern is, “Will I destroy my local rankings if I rent somewhere else or stop renting altogether?” Your more-specific questions might include:Should you stay in your current building? If you stay, how long should you stay? If you move, which address (old or new) should you show online? Should you stop showing your address online? How important is your exact address, in the grand scheme of local SEO?The answer to those questions and others in a similar bucket is: “it depends.”  It depends on a lot of fac...
Local Quizness November 2020 – How Well Do You Know Last Month’s News?
Blog, googe optimize, google optimization, google seo, Local Quizness, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Local Quizness November 2020 – How Well Do You Know Last Month’s News?

October was a bumper month for news – and with so much going on in the ‘real’ world, we wouldn’t blame you if you’d missed some of the stories affecting local marketers. Test out your knowledge of the biggest changes, tests, and bugs hitting headlines in October in the latest edition of Local Quizness – our monthly quickfire quiz created to help you stay on top of the news that matters most. If you wanted to do a bit of revision before attempting the quiz (hey, it’s not cheating, it’s learning!), we’ve included links to all of the stories covered below. Get quizzing now, and for those of you that’d like to share your scores, head over to Twitter using #LocalQuizness.Take a look at the full reading list to brush up and learn more:See you in December for even more quizzing (erk, wher...
10 Local SEO Tips to Improve Your Real Estate Websites
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

10 Local SEO Tips to Improve Your Real Estate Websites

The real estate industry is highly competitive, especially in major cities.From the solopreneur trying to make ends meet to the massive national conglomerates, everyone is out to do whatever they can to increase their visibility and get those listings.Luckily for you, online, you don’t have to compete with hundreds of thousands of other real estate agents.Since the area you serve is hyperlocal, you’re only competing with others in that same hyperlocal area.Of course, depending on location, the competition may be more fierce, even among small businesses.But, using local SEO gives you a fighting chance. As long as you know what you’re doing.What follows are 10 tips to improve your real estate website so that it can dominate local search.1. Start with an SEO AuditBefore you can figure out ...
Google Local Services Reviews Not Showing in Google Maps? Why That Happens and What to Do
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Google Local Services Reviews Not Showing in Google Maps? Why That Happens and What to Do

Like my post? Please share! Many businesses use Google’s Local Services Ads (AKA “Google Guaranteed”) program to show up at the very top of the local results – above all the other ads, and above the local map (AKA the 3-pack).Local Services Ads (LSAs) are still not an option for every business, and they’re not a good option for everyone, but they often earn their keep for the businesses that do use them – if my clients’ experiences are good indicators.  By which I mean people see the ads, click on them, and in some cases become customers.  (If you’d like to know more, Tom Waddington did a great overview of LSAs.) Google even makes it extra easy to ask customers for reviews: Google gives you a special “write a review” link (different from the Google My Business one) and encourages you ...
Carrie Hill on Creating Kick-ass Local Content
Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Carrie Hill on Creating Kick-ass Local Content

There’s no doubt content is key to both ranking high in local search and generating more leads, but there’s a lot of mixed messages about the best ways to approach this. And often what ranks and what converts can be very different beasts. Luckily, we’ve enlisted Sterling Sky’s content creating champion Carrie Hill to get answers to questions such as should local businesses be blogging regularly? What kind of content coverts? And what do you do if great content isn’t ranking? On this episode, Carrie reveals her secrets to make the words (and leads!) flow. Listen to learn:How to do effective content research How to ensure content doesn’t just rank, but also converts The mistakes to avoid when creating content The methods Carrie uses to make writing much easierListen to the episodeS...
Local Quizness December 2020 – Put Your News Knowledge to the Test!
Blog, googe optimize, google optimization, google seo, Local Quizness, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Local Quizness December 2020 – Put Your News Knowledge to the Test!

It’s time for the last Local Quizness of the year! Every month, we pay close attention to all of the new features, bugs, and trends affecting local marketers – so you don’t have to. Answer 10 quick questions to find out if you spotted some of the biggest stories in local SEO from November, and catch up on any you might have missed in the complete reading list below. Only the most vigilant local news-readers can score more than 6/10 – try your luck, and share with your colleagues and peers to find out who’s the highest scorer!Refresh your memory with all the news below, and don’t forget to share your score on Twitter using #LocalQuizness.We hope you enjoyed this month’s Local Quizness. We’ll be back in the New Year with another challenge!
Local SEO Workflows to Better Manage Your Google My Business Listing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Local SEO Workflows to Better Manage Your Google My Business Listing

Want to learn how to keep returning customers engaged and convert new customers through your Google My Business listing?On October 28, I moderated a Search Engine Journal webinar sponsored by SEMrush and presented by Ross Tavendale, Managing Director at Type A Media.He walked through some simple workflows that small business owners can start doing today in order to work smarter with their Google My Business (GMB) listing.Here’s a recap of the presentation.Running a small business is hard.Often, as the owner of a small business, you are in charge of HR, finance, operations, sales, marketing and a million other things.In today’s fast-paced environment, if you’re just standing still and maintaining the status quo, that actually means that over time your business will experience attrition a...
LocalMailbag: What Are the Critical Elements of a High Converting Local Contact Us Page?
googe optimize, google optimization, google seo, Local Mailbag, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

LocalMailbag: What Are the Critical Elements of a High Converting Local Contact Us Page?

Many businesses treat their contact page as just a place to put a plain old contact form or address, but it needs to be so much more than that! If you give this humble page the attention it deserves, the pay off can be extremely rewarding for your business, winning you more customers and bringing in high quality leads on a regular basis. Here are the absolute must-haves for a winning contact page that actually converts site visitors into paying customers.Business contact information Trust factors and social proof Strong location-specific content On-page optimization Including core business information also helps reinforce trust and build relevance in both Google and Bing, because it signals to these search engines that your business is legitimate and credible.  Inc...
10 Bootstrap Ways to Grab More of Your Service Area in Local Search
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

10 Bootstrap Ways to Grab More of Your Service Area in Local Search

Like my post? Please share! You’re probably frustrated by the puny patch of land in which you rank for anything.  How can you grab at least a little more of your service area? It takes work, but you can rank in (and get more business from) places beyond the one city or few towns where you rank today.  Those gains will happen mostly in the local organic results, but most strategies can drag your Google Maps rankings along, too. Here’s a video of my talk at the recent Whitespark Local Search Summit, hosted by Darren Shaw.  It’s called “10 Bootstrap Ways to Grab More of Your Service Area in Local Search,” and I hope it gives you some doable ideas for how to do exactly that. If you want a handy reference, or if you don’t need my color commentary or the Q&A at the end, here is a one-page...
a free online school dedicated to local SEO
Blog, BrightLocal Products, googe optimize, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO

a free online school dedicated to local SEO

We’ve been working hard behind the scenes and are thrilled to announce the arrival of BrightLocal Academy: a free online school dedicated to teaching you all about local SEO. Built with busy professionals in mind, it will help you to:Make the most of the time you have to learn with short interactive videos. Fill your knowledge gaps by letting you learn what you want, when you want to. Make what you learn really stick, through regular quizzes. Stand out from the crowd with certificates you can add to your CV or LinkedIn profile.  The first course we’re launching is Level Up Your Local SEO with BrightLocal which uses the power of interactive content to guide you through the theory of local SEO and shows you how to put its awesome powers into practice with confidence.  So if y...
Goofiest Local SEO Metrics and Better Numbers for You to Watch
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Goofiest Local SEO Metrics and Better Numbers for You to Watch

Like my post? Please share! It’s hard enough to pilot your business into Google’s local search results and pick up the right customers.  That’s even harder if your instruments point you in the wrong direction, or you look at them wrong, or you look at the wrong instruments. In local SEO it’s easy to waste precious time and energy on goals that don’t matter, problems that don’t exist, or showy numbers that obscure important numbers.  The end result is you waste time and work less on what affects your business the most, and generally achieve the opposite of what you want.   I spend a lot of time with clients (long-term, audit, and consultation) homing in on one thing and tuning out another thing.  Below is a rundown of what I’ve found to be most common goofy and unimportant measurements o...
The 2020 Local Search Ranking Factors Survey Analysis
googe optimize, google optimization, google seo, Local SEO, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The 2020 Local Search Ranking Factors Survey Analysis

Back in September I presented the results of the 2020 Local Search Ranking Factors at Whitespark’s inaugural Local Search Summit, and today, finally, I am pleased to release the written analysis and full survey results. Sorry for the long delay! It has been a couple of years since I published the last Local Search Ranking Factors Survey results, and much has changed since then. Google continues to add new features to GMB, tactics and strategies are shifting, and Google is getting serious about monetizing local. Before I dive into my analysis, here’s the iconic pie chart that you’ve all been waiting for. This is how the local search experts think local pack/finder rankings are weighted in 2020: Side note: Particularly observant readers may have noticed that social sign...
The Year in Local Search – 2020
Blog, googe optimize, google optimization, google seo, Local SEO, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Year in Local Search – 2020

2020 has nearly come to an end (cue sighs of relief!)  While this year presented many challenges, especially for local businesses, it also created the opportunity for triumph. Google My Business introduced more new features than ever, and we saw the good side of many organizations that strived to provide extra resources and relief to those in need. Although we may all be glad to see the back of what’s been a pretty hectic year, we’d be remiss not to look back on all the exciting things that have taken place. For us, it’s been a year filled with GMB news, updates, and changes, and we even had some laughs along the way too, (Four Season Total Landscaping anyone?) So, before we say “so long” to 2020 for good, we invite you to join us in reflecting upon the year in local search.What woul...