Sunday, July 3Digital Marketing Journals

Tag: Local

Expanding Our Local Data Aggregator Coverage with GPS Network and YP Network
Blog, BrightLocal Products, Citations, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Expanding Our Local Data Aggregator Coverage with GPS Network and YP Network

We’ve expanded our Local Data Aggregator coverage with the addition of two new networks: GPS Network and YP Network. GPS Network It might sound pretty obvious, but it’s vitally important to ensure potential customers can actually find where your business is located. But, updating outdated or conflicting location information is still a challenge that local businesses frequently have to tackle. Our own research shows that 39% of consumers would either jump ship to an alternative business or give up their search entirely if they encountered incorrect address information for a local business. That’s where the GPS Network comes in. The GPS Network ensures a business’s location data is available and accurate on five of the most widely used navigation apps:TomTom Waze Here Uber NavmiiColl...
21 Local SEO Moves & Situations I Have Never Seen a Business Penalized for
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

21 Local SEO Moves & Situations I Have Never Seen a Business Penalized for

Like my post? Please share! All kinds of actions and events can set you back in the Google Maps 3-pack, the organic results, or both: Google Business Profile pages that get removed, having a location in the same building or complex as a bunch of your competitors, hosting or other errors that prevent Google from accessing your site, getting your title tags wiped out, being at the business end of an algorithm update, or buying thousands of shaky links.  It’s important that you can ID the landmines.  It’s equally important to know what is not a landmine.Over the past 86 “Internet years,” I’ve had many a conversation with business owners (and often other SEOs) to the effect of, “Do you think ______ caused my rankings to dive?”  More often than not I say “No, here’s what I think happened,”...
Local SEO Checklist: 48 Steps to Improve Local Search
googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local SEO Checklist: 48 Steps to Improve Local Search

With over 46% of all searches having local intent, any local business that wants to thrive in the coming years will need to keep a close eye on their local SEO traffic. That’s where local SEO comes in. If you’re new to local SEO, you might be wondering where to start. This checklist will give you each and every step to follow, to find success in local search. Understanding How Local SEO Works Google has about 83% market share in the search market. If you’re running a local SEO campaign for a client, it makes sense to focus primarily on Google Search. Google’s Local Search algorithm has three key ranking factors. Proximity, Relevance, and Prominence.  Here is a quick summary of these three key local search ranking factors:Proximity refers to the physical distance from the searcher. ...
Why E-A-T Inspires Local Content Creation
googe optimize, Google My Business, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Why E-A-T Inspires Local Content Creation

We’ve all educated ourselves on Expertise, Authoritativeness, and Trustworthiness (E-A-T). We’ve all debated whether it’s a ranking factor or if it’s not. And we’ve all struggled to determine whether a client is part of a Your Money or Your Life (YMYL) niche and whether we should pay attention to E-A-T when making content decisions. E-A-T should inspire local content creation and all content creation at every level, no matter how big or small our clients are. E-A-T quickly shows us the type of considerations we should make when creating content, even if it doesn’t matter for checking off boxes for SEO best practices. It gives us a glimpse of the things that are important to Google and what they look for, but beyond that, it really shows us what we should find important when crafting co...
Dani Owens on How to Build Local Links
googe optimize, google optimization, google seo, Local SEO, podcast, search engine optimisation, search engine optimising, search engine optimization, SEO

Dani Owens on How to Build Local Links

Local SEOs have a love-hate relationship with link building. We love links, but building them is time-consuming, manual, repetitive and ultimately has a relatively low success rate compared to other SEO tactics. Fortunately, Dani Owens is here to help. Dani has a wealth of experience building local links for a wide variety of clients and niches. In this episode, she reveals:The differences between link building for local SEO versus traditional SEO Her simple three-step process to ensure campaign success The biggest local link building no-nos Low-effort link building tactics that any business can implement Creative link building tactics that your competitors won’t be able to replicateWatch the interview:  Resources:Subscribe today: If you like what you hear and want instant acce...
Local SEO for Lawyers: 7 Ways to Get Started
googe optimize, Google My Business, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local SEO for Lawyers: 7 Ways to Get Started

In many ways, doing local SEO for lawyers is similar to other industries. 97% percent of Google and other search engine users look for local businesses online, and these businesses include law firms or individual practitioners.  However, it is also different from local SEO for other industries because law tends to be a highly specialized practice. For instance, while a personal injury attorney has a basic knowledge of taxation from law school, you’d rather engage with a tax lawyer if you’re trying to determine how much tax you’ll pay for real estate you’ve inherited from a grandparent.  So, how can you make sure that your client’s law firm appears somewhere at the top of search engine results pages (SERPs)? Well, you need a robust local SEO strategy. Such a strategy will help your cli...
Local Citation Sites for Top 100 US Cities
Citations, googe optimize, google optimization, google seo, Local SEO, Resources, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local Citation Sites for Top 100 US Cities

San Jose, California San Jose is the third-largest city in California, and is situated within the San Francisco Bay Area. After rapid growth in the mid-20th century, San Jose has now come to be well known for its affluence and high cost of living. It has been reported that San Jose is one of the ‘happiest’ places to work due to the high salary opportunities and the prospects for growth. Schools in the surrounding areas supply thousands of computer science graduates into the local economy ever year, and as the largest city in the valley, San Jose has been nicknamed “the capital of Silicon Valley.” We have searched for local directories and potential citation sites throughout the city, including the following local areas: Downtown San Jose, Central, West San Jose, North San Jose, East Sa...
Why NAP & User Experience Are Crucial To Local SEO
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why NAP & User Experience Are Crucial To Local SEO

NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and other online directories and sites can influence your local rankings. However, having a consistent NAP is also important to the user journey, as online directories and social bookmarking sites aren’t just used by Google – they’re used by humans, too. Maintaining a high level of consistency and accuracy reduces the risk of mistakes being made by search engines mechanically processing the data. It also reduces the risk of user friction should a potential customer trying to contact your business come across an incorrect phone number, store hours, or email address. And, if Google comes across five diffe...
How to Monitor Your Local Competitors on Social Media
googe optimize, google optimization, google seo, Learn, search engine optimisation, search engine optimising, search engine optimization, SEO, social media

How to Monitor Your Local Competitors on Social Media

Are you looking for more ways to get your business found by your local customers? Would you like to discover more marketing opportunities in your area? Competitive monitoring is something that will help you achieve both tasks. While you may be thinking ‘but I monitor my local competitors already’, I’m here to tell you: there is always more that you can do. Monitoring your local competitors on social media, for example, could uncover lots of opportunities for your business. Mainly, it could allow you to:Identify your competitors’ social media and community building tactics Be the first to know when your competitor is offering a special offer or preparing for an event Learn from them by discovering hashtags that trigger local visibility, marketing channels that seem to work best, influ...
A Guide to Mobile Optimization for Local Business Websites
googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Mobile Optimization for Local Business Websites

In the last few years, there has been a dramatic increase in the number of searches conducted on mobile devices. According to recent studies, 64% of all searches are now conducted on mobile devices and I’m sure this number will continue to grow.  With the majority of viable consumers having access to smartphones, it’s more important than ever for local businesses to optimize their websites for mobile. Not only is it important from a search engine optimization standpoint, but making a website mobile-friendly also provides a better user experience for your client’s customers. In this guide, we will discuss all aspects of mobile optimization, from making your clients’ websites mobile-friendly for search engines, to improving the user experience. We’ll also cover some common mistakes to av...
4 Tips For Getting Your Story On The Local News
googe optimize, google optimization, google seo, Link Building, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

4 Tips For Getting Your Story On The Local News

Building your brand via local media coverage and news websites can provide substantial benefits for your business – online and off. Google and other search engines place great value on external brand mentions and links by sources they perceive as trustworthy. This PR exposure in news and media outlets active in your local communities offers access to new audiences and fuels your sales growth potential, too. Understanding how to get a story on local news sites relevant to your business can give you a competitive advantage over your local competition. Use these four proven tips packed with the actionable tactics you’ll use to connect with and get featured in local media, building valuable links, visibility, and new business in the process. 1. Lay The Groundwork The biggest mistake compani...
Local SEO For Ukraine – LIVE
googe optimize, Google My Business, google optimization, google seo, Local Search Clinic, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinars

Local SEO For Ukraine – LIVE

Where Will the Funds Go? All proceeds will go towards grassroots efforts to support the citizens of Ukraine Our Ukrainian team is already working directly with local volunteer groups to organize and distribute food, sanitation, and medical aid to those in the most affected towns and cities across Ukraine. The funds raised will buy more essential supplies to transport to the volunteer warehouses in western Ukraine. We’ll match every dollar or pound raised, so you know your money is having double the impact!  The supplies will be driven by BrightLocal team members and handed to volunteers at the border for onward transport. We will monitor and report on the progress of the aid as it makes its journey from the UK to Ukraine, so you can see exactly where your money is going and when it rea...
How to Identify Content Gaps for Local Businesses
content marketing, googe optimize, google optimization, google seo, Learn, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Identify Content Gaps for Local Businesses

Are you trying to create a local content strategy but have become stuck because lots of content recommendations are better suited to enterprise-level businesses? Well, don’t worry—there’s a way to adapt and overcome this obstacle by creating a user-intent content gap analysis for your clients. What is a Content Gap Analysis? A content gap analysis is the process of finding gaps in your content compared to your competitors. Performing one will allow you to find missed opportunities for pieces of content on your website, helping bring in traffic and eventually convert readers to buyers. How Content Gap Analysis is Done A content gap analysis is done by evaluating your competitors’ data to see how you stack up. What are the keywords they rank for? What keywords do you rank for? Which of t...
What Should Be in Your Local SEO Bug-Out Bag? A Checklist
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

What Should Be in Your Local SEO Bug-Out Bag? A Checklist

Like my post? Please share! Some of your local visibility struggles are caused by Google, some are your competitors’ handiwork, and some are due to you or your crew.  Much of the time, that last category of mistake is easy to avoid by taking a prepper approach. Local SEO is hard enough without self-inflicted wounds.  Some of those wounds may be strategy decisions that didn’t work out as you hoped.  Others are less interesting and more mechanical: Did you lose access to an online property?  Did you fail to keep a “paper trail” that helps someone help you?  Did you lose something that helped you rank or that took a lot of time to create?  Did you create a series of 1-hour and 2-hour snafus that slowed your roll? The idea of this post is simple: your local SEO effort will work out better o...
Content is Still King: Improving Local SEO With a Focus on Quality
content marketing, googe optimize, google optimization, google seo, Learn, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Content is Still King: Improving Local SEO With a Focus on Quality

Recently, Google’s Search Advocate John Mueller made a hard case for quality above all things SEO. However, the bar for uniqueness and quality is higher than ever. In our competitive digital landscape, how do you ensure your online efforts stand out? Fortunately for local businesses, your role in a geographically-based community gives you a point of uniqueness right there. You have a physical location and a demographic you can pinpoint. Now how do you win that audience with local SEO? The answer comes in two parts. First, content is still king, meaning it will take you further than anything else. Second, quality should be the baseline for every SEO decision.  Let’s discuss the ongoing importance of quality content in 2022, as well as the ways you can improve your local SEO with a focu...
The Complete Guide For Local Businesses
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Complete Guide For Local Businesses

When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic to their physical storefront. However, there are also B2B businesses, which may or may not operate from a distinct location, e.g., a commercial realtor. These types of businesses have similar, albeit slightly different, challenges to having their customers find and engage with them via organic search. The overarching goal of a local SEO strategy for any B2B business (much like its B2C counterparts) is to establish itself as the most trusted authority for all topics related to the products and/or services within a specific geographic service area. As such, businesses must present themselves as active, trusted commun...
4 Tips for Local Businesses: How to Get Noticed in Your Community
Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Tips for Local Businesses: How to Get Noticed in Your Community

As a small business owner, it can feel like it’s difficult to get your name out there and be seen as a leader in your community. At one time, having a successful and useful business in your city or neighbourhood was all you needed, but now there are so many other businesses competing for attention, it can be hard to make your voice heard. If you’re feeling invisible, especially compared to the large company down the street, this blog post is exactly what you need. We’ll give you 10 tips that will help you get noticed and stand out from the competition in your local community! Get Involved in Local EventsAny business, no matter its size, can get involved in the community and make a difference. One way to get started is by attending local events. This could involve setting up a stall at...
SEO Tactics That Work – Local SEO Search Inc.
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Tactics That Work – Local SEO Search Inc.

SEO is an important part of modern marketing. It’s a time-consuming process, and it can be difficult to know where to start or what the best strategy is. Fortunately, this guide will give you a quick overview of search engine optimization (SEO) that works well now. Given how quickly the digital marketing landscape is changing, it’s important to stay up-to-date with the latest best practices. Keep reading if you’re ready for your website to rank more highly in Google this year! Use Keywords in the Right PlacesOne of the most important aspects of SEO is choosing the right keywords to target. But, once you’ve selected your keywords, where should you use them? Here are a few tips to help you get the most out of your keywords. First, use your keywords in the first 100 words of your content...
50+ Business-Building Local SEO Tactics For SMBs
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

50+ Business-Building Local SEO Tactics For SMBs

Do you have a local small to medium-sized business (SMB)? If so, you know just how difficult it is to get found and stand out in increasingly competitive search results. Local SEO strategies must adapt to new features and algorithm updates by the top search engines that affect local search results. Most local SEO tactics fall into the following three categories. Optimizing local listings and citations. Optimizing your website and its content. Optimizing and working on incoming links. In this column, you’ll find over 50 specific things you can do right now to help improve your visibility in local search results, divided into those categories above. Optimizing Local Listings & Citations Let’s start with your NAP (Name, Address, and Phone Number) data. In order to get listed and ranked...
5 Online Marketing Myths – Local SEO Search Inc.
Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO

5 Online Marketing Myths – Local SEO Search Inc.

There are a lot of myths floating around about online marketing. Some people think that it’s easy and that you can just throw up a website and start making money. Others think that it’s a waste of time and that no one ever really succeeds with it. The truth is, online marketing is neither easy nor hard – it’s simply a different way of doing things. In this blog post, we will dispel five common myths about online marketing and show you the truth behind them! Myth #1: Online Marketing is EasyThere’s a common misconception that online marketing is easy. After all, how hard can it be to create a few social media posts or send out a couple of emails? However, the reality is that online marketing requires a lot of time, effort, and planning. To be successful, you need to understand the vari...
50+ Business-Building Local SEO Tactics For SMBs
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

50+ Business-Building Local SEO Tactics For SMBs

Do you have a local small to medium-sized business (SMB)? If so, you know just how difficult it is to get found and stand out in increasingly competitive search results. Local SEO strategies must adapt to new features and algorithm updates by the top search engines that affect local search results. Most local SEO tactics fall into the following three categories. Optimizing local listings and citations. Optimizing your website and its content. Optimizing and working on incoming links. In this column, you’ll find over 50 specific things you can do right now to help improve your visibility in local search results, divided into those categories above. Optimizing Local Listings & Citations Let’s start with your NAP (Name, Address, and Phone Number) data. In order to get listed and ranked...
9 Local SEO Tips From Top Experts
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

9 Local SEO Tips From Top Experts

Earlier this month, marketers from around the world joined the latest LocalU virtual conference, put on by Local University. The symposium topics were filled with local marketing tips from top experts on everything from handling fake reviews, to SEO forecasting, and more. Attendees engaged in lively discussions on Twitter throughout each session, highlighting the speakers’ most helpful and tangible tips. Below are the top takeaways from each speaker and their respective session. 1. Write For Customers First and Google Second Charli Hunt, ProofContent Image credit: LocalU.org “If you just write content for Google’s algorithm (and not users first), you will be knocked off your top rankings perch.” Include local identifiers based on what customers are already searching for. Whether that’s ...
Analyzing Your Local Organic Search Competition
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Analyzing Your Local Organic Search Competition

A local organic competition analysis is an essential early step in defining your strategy as it helps you understand what you’re up against in organic search results. From this competition analysis, you can move forward knowing that your information will help you achieve the results you’re looking for. By looking at content, it is possible to figure out: What topics the competition is writing about. How many words they’re writing on average. The frequency of their content updates. Going through this process helps you understand what they are doing so you can adapt your content strategy and beat theirs accordingly. By looking at links, it is possible to figure out things like: How many links the competition is getting. What kind of links. Where they’re getting their links from. How often...
What Is A Local Link & How To Find More Local Link Opportunities
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What Is A Local Link & How To Find More Local Link Opportunities

Link building is a critical piece of any local SEO strategy and whether you’re a brick-and-mortar business or service area business, link building can help improve your rankings. Finding high-quality and relevant links for local SEO is also going to be one of your greatest challenges. So here, you’ll find all kinds of useful tips to help you identify prospects, put tools to work for you, and find greater success in your link building outreach tactics.What Is A Local Link? The traditional thought process when we think about link building is that we want highly authoritative domains to link back to our websites – and we want as many of them as possible. However, earning backlinks for smaller organizations can be incredibly challenging, especially if nobody has heard of you. If you’re ta...
A Complete Guide To On & Off Page Local SEO Content
content marketing, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Complete Guide To On & Off Page Local SEO Content

When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s the thing – content directly affects local SEO, and overlooking it is a huge mistake. Yes, we might have limited text fields and places where we can input content. Hear me out, though. There’s more to it than you might think.Key Differences In Local & Organic SEO Content Strategies You may know about the content Google likes to see on a website and how to optimize it to show up higher on search engine result pages. But what about local content? How is that different? Here’s the thing, content strategies for local SEO and broader organic SEO aren’t actually that different. No matter what, good informative content should ...
Top 25 Local Search Ranking Signals You Need to Know
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Top 25 Local Search Ranking Signals You Need to Know

Getting a local business to rank is challenging for three reasons:An uptick in mobile uses because more people are using their phones to find businesses near them. A surge of businesses recognizing the value of local SEO are making results more competitive. Google Local Pack, which was once the top seven, is now just the top three. So, what does it take to appear at the top of these competitive local results, to get you in front of the people searching for products and services like yours? Here, you’ll learn about 25 specific local ranking signals you need to understand and optimize for in order to perform as well as possible in local search. First, let’s take a look at how these changes with Google’s Map Pack/Local Pack are a game-changer for businesses. Recent Map Pack Changes You N...
What Is A Local Link & How To Find More Local Link Opportunities
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What Is A Local Link & How To Find More Local Link Opportunities

Link building is a critical piece of any local SEO strategy and whether you’re a brick-and-mortar business or service area business, link building can help improve your rankings. Finding high-quality and relevant links for local SEO is also going to be one of your greatest challenges. So here, you’ll find all kinds of useful tips to help you identify prospects, put tools to work for you, and find greater success in your link building outreach tactics.What Is A Local Link? The traditional thought process when we think about link building is that we want highly authoritative domains to link back to our websites – and we want as many of them as possible. However, earning backlinks for smaller organizations can be incredibly challenging, especially if nobody has heard of you. If you’re ta...
A Guide To Local SEO For Large Enterprises & Franchises
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide To Local SEO For Large Enterprises & Franchises

Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local SEO, it can get even more complex as the “who is in charge of local SEO” answer is vague at best. In this article, we will discuss the challenges enterprises/franchises have when it comes to local SEO. First, let’s talk about this: Why do enterprises tend to view local SEO as a grocery checklist? In short, local SEO fails when businesses lack a well-structured plan. Common misconceptions include, “If I complete A, B, and C, then my local presence will improve,” or “If we’re doing traditional SEO, local will fall into place.” Incorrect! In order for local SEO to succeed, businesses must define what success looks like and dev...
Why NAP & User Experience Are Crucial To Local SEO
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why NAP & User Experience Are Crucial To Local SEO

NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and other online directories and sites can influence your local rankings. However, having a consistent NAP is also important to the user journey, as online directories and social bookmarking sites aren’t just used by Google – they’re used by humans, too. Maintaining a high level of consistency and accuracy reduces the risk of mistakes being made by search engines mechanically processing the data. It also reduces the risk of user friction should a potential customer trying to contact your business come across an incorrect phone number, store hours, or email address. And, if Google comes across five diffe...
9 Types Of Content That Will Help Your Local SEO
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Types Of Content That Will Help Your Local SEO

I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google. When I’m perusing through Google, I’m served Google Business Profile, Google Map, and local review information. Sadly, local websites are pushed down further and further in the local SERPs. In 2020, more than 65% of all Google searches resulted in the user getting the information they needed from the search results page. That number grew from 50% in 2019. Your website plays second fiddle to Google Business Profile and other Google search result features now. Back in the day, ranking for local SEO used to be pretty straightforward. You’d add your N...
9 Types Of Content That Will Help Your Local SEO
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Types Of Content That Will Help Your Local SEO

I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google. When I’m perusing through Google, I’m served Google Business Profile, Google Map, and local review information. Sadly, local websites are pushed down further and further in the local SERPs. In 2020, more than 65% of all Google searches resulted in the user getting the information they needed from the search results page. That number grew from 50% in 2019. Your website plays second fiddle to Google Business Profile and other Google search result features now. Back in the day, ranking for local SEO used to be pretty straightforward. You’d add your N...
A Guide To Local SEO For Large Enterprises & Franchises
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide To Local SEO For Large Enterprises & Franchises

Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local SEO, it can get even more complex as the “who is in charge of local SEO” answer is vague at best. In this article, we will discuss the challenges enterprises/franchises have when it comes to local SEO. First, let’s talk about this: Why do enterprises tend to view local SEO as a grocery checklist? In short, local SEO fails when businesses lack a well-structured plan. Common misconceptions include, “If I complete A, B, and C, then my local presence will improve,” or “If we’re doing traditional SEO, local will fall into place.” Incorrect! In order for local SEO to succeed, businesses must define what success looks like and dev...
Local SEO For Beginners: Getting Started
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local SEO For Beginners: Getting Started

One of the first questions a lot of businesses have about local SEO is: Do I really need it? And I get it. You’re busy – your time, budget, and energy are precious resources. Do you really need another thing to keep up with? If you want to attract in-store traffic, online or phone orders, appointment bookings, clinic visits, or other business from local consumers, the answer is a definitive YES!Who Benefits From Local SEO And Why? All types of businesses that interact with and service customers in a specific region can benefit from local SEO. This includes retail stores, service businesses, restaurants and hotels, hospitals, banks, construction companies, and more. Here are a few examples. Lawyers And Law Firms One of the biggest benefits of local SEO for these clients is that Google ...
Need Local Links in 2022? Try These 10 HARO Outreach Tips
googe optimize, google optimization, google seo, Links, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Need Local Links in 2022? Try These 10 HARO Outreach Tips

7. Reiterate the query in the introduction of the pitch. On the heels of the Subject line tip, I always recommend mentioning the following in your initial pitch: the writer’s name, their query summary, and the outlet. It would look like this as an example:“Hi WRITER,  My name is Wes and I’m writing in response to your HARO request for OUTLET NAME where you’ll be discussing TOPIC. I was able to connect with CLIENT who is a CREDENTIALS in LOCATION. They share their insight on TOPIC below for your review and consideration.”Trust me, this will help you immensely if you want to check in on a past pitch. I can rarely remember passing details but I can remember hot-ticket outlets I pitched or the topic. Keep in mind that many writers will not notify you in any capacity on your pitch, s...
14 Essential Local SEO & Listing Management Tools
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14 Essential Local SEO & Listing Management Tools

Whether you operate locally or globally, a strong local SEO presence is key to driving more customers to your store, especially when your business has physical locations. It may seem strange for brick-and-mortar stores to focus on developing their online presence until you realize that the majority of customers use the internet to learn about a company. For instance, at the height of the pandemic in March 2020, more than 50% of shoppers searched online for open or closed stores. Local SEO is now part of the “new normal.” The good news is, there are local SEO tools you can use to help make keeping your business relevant and improving its visibility in organic and Map Pack results a lot more efficient. Partner these with local listing management tools, and you’ll be ahead of the competiti...
What Is Local SEO & Why Local Search Matters
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What Is Local SEO & Why Local Search Matters

Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack. Organic SEO is how you improve webpage rankings in organic search. How your website ranks in those organic results can positively influence your Local Pack rankings, as well. Organic listings are another great opportunity for your local business to appear in front of motivated searchers when Google determines that the query has local intent. So, although local and organic SEO are interconnected in these ways, each requires a unique strategy with different optimization tactics. Let’s start at the beginning – what is local SEO and w...
14 Essential Local SEO & Listing Management Tools
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tools

14 Essential Local SEO & Listing Management Tools

Whether you operate locally or globally, a strong local SEO presence is key to driving more customers to your store, especially when your business has physical locations. It may seem strange for brick-and-mortar stores to focus on developing their online presence until you realize that the majority of customers use the internet to learn about a company. For instance, at the height of the pandemic in March 2020, more than 50% of shoppers searched online for open or closed stores. Local SEO is now part of the “new normal.” The good news is, there are local SEO tools you can use to help make keeping your business relevant and improving its visibility in organic and Map Pack results a lot more efficient. Partner these with local listing management tools, and you’ll be ahead of the competiti...
Creative Strategies for Local Businesses to Convey Expertise, Authority and Trustworthiness
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Creative Strategies for Local Businesses to Convey Expertise, Authority and Trustworthiness

For one, it reduces the duplication from page to page, which is obviously a really big concern in local SEO. It increases trust in the user, because they’re thinking about, Oh, I meet the team or the owner or the manager at this place, or what are the different things that I should know when I’m visiting here. Maybe you have some unique or historic photos about how the business looked 50 years ago, maybe you’re adding really unique COVID-19 protocols, or local events at that location, or anything they should know about that city, or how that location gives back. Put the task of coming up with a lot of this information on the people that work there – they could have fun with it! Ask, what are some unique things that I should know about this location, or who works there, who is the em...
New Academy Course: A Beginner’s Guide to Local SEO
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New Academy Course: A Beginner’s Guide to Local SEO

Local search engine optimization (SEO) is an essential tool for local businesses and the marketers working with them. SEO is key to establishing and boosting the online presence of a business, which will naturally lead to greater interest and potentially more sales, too. The simple truth is, if you want your business to be discovered by local customers, then you’ll need to utilize local SEO to enhance your discoverability on Google. With 8.5 billion Google searches being made every day—and nearly half of them having local intent—it’s easy to see just how important this is. So, if your business isn’t using local SEO to get a piece of the action, then it should be! Our new BrightLocal Academy course—A Beginner’s Guide to Local SEO—will teach you all you need to know about local SEO, and ...
What Is Local SEO & Why Local Search Matters
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What Is Local SEO & Why Local Search Matters

Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack. Organic SEO is how you improve webpage rankings in organic search. How your website ranks in those organic results can positively influence your Local Pack rankings, as well. Organic listings are another great opportunity for your local business to appear in front of motivated searchers when Google determines that the query has local intent. So, although local and organic SEO are interconnected in these ways, each requires a unique strategy with different optimization tactics. Let’s start at the beginning – what is local SEO and w...
Local SEO Guide For Ecommerce & Online Ordering
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Local SEO Guide For Ecommerce & Online Ordering

With the onset of the COVID-19 pandemic, the ability to order online has become an essential feature for every webpage and business listing. Pre-pandemic, the primary goal of local search engine optimization (SEO) was to drive visibility and foot traffic to a location. Now businesses are focused on providing a seamless omnichannel experience to allow the customer to order online, whether it is directly within the listing or on an individual location page. This also allows customers to choose how they want to receive their product with delivery or pickup options that best fit their needs. With this shift, the strategy on how to maximize a brand’s online ordering experience has changed. In this post, we will share our local SEO guide for ecommerce and online ordering to promote more conve...
Local Pack Update Allows Searchers to Interact with the Featured Map
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Local Pack Update Allows Searchers to Interact with the Featured Map

Local Pack Update Allows Searchers to Interact with the Featured Map - Whitespark Searchers can now interact with the map featured in the local pack. The map now displays zoom in and out buttons, as well as a button that opens the local finder for additional results. ...
7 Local SEO Tips For Franchises & Their Locations
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7 Local SEO Tips For Franchises & Their Locations

Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers. That includes SEO best practices such as optimizing the websites of individual franchise locations and creating business listings in national and local directories. However, SEO for franchises differs from regular local SEO in several ways. Read on to learn more about how to rank franchises in Google and other search engines.The Importance Of Franchise SEO Like all local businesses, franchises can use search engine optimization to get noticed by potential customers. From creating Google Business Profile listings to writing blog posts that target relevant keywords, using the right franchise SEO strategies will help you increase brand awareness and boost your sales. ...
Social Media Marketing Is Essential For Local Businesses. Here’s Why.
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Social Media Marketing Is Essential For Local Businesses. Here’s Why.

Statista reports that the number of Facebook users in the U.S. (as of July 2021) has reached a whopping 302 million, and this number will keep growing exponentially in the foreseeable future. Combine this with the fact that the overall U.S. population is around 334 million, and you can derive that virtually two in three U.S. citizens are actively using Facebook. This social media platform and others like it can help you substantially grow your local business… if you do it right. So how exactly can your business and specifically its local search presence benefit from being present on social media channels? Before you decide whether you’re ready to dive into the world of social media marketing, let’s dive a bit deeper into why you should.Why Local Businesses Should Invest Time & Mon...
How To Do A Complete Local SEO Audit: 10-Point Checklist
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How To Do A Complete Local SEO Audit: 10-Point Checklist

At its core, SEO is a multi-faceted keyword, content, and competitive analysis exercise. Local SEO, by extension, includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Even before you can convince a local consumer your search result is the best answer, you must it prove to the search engines and earn a high enough ranking to get in the running. Search engines like Google reference many different data points to determine who gets top billing in organic search engine results, featured snippets, maps, local packs, image, video, or other SERP features. How can you identify and prioritize optimizations with the greatest potential to deliver converting traffic to your website and your door? In this column, we’ll wal...
Introducing Locations Overview: Your New Homepage for Monitoring Local SEO Performance
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Introducing Locations Overview: Your New Homepage for Monitoring Local SEO Performance

Ask any local SEO or marketer what their biggest challenge is, and the chances are they’re going to say it’s a ‘lack of time’. From ranking changes and review scores to Google My Business performance and citation quality, there are just so many metrics to keep on top of. That’s time-consuming enough for a single location, but if you multiply that across dozens of clients, each with dozens of locations, you’re faced with a near-impossible juggling act. You don’t have time to interrogate every piece of data every single day. You need to know what deserves your attention today–and because you’re always on the clock, you need to figure that out quickly. That’s where Locations Overview comes in: a brand-new, customizable bird’s-eye view of location performance from across your BrightLocal r...
One Month With $3,000 In SEO Budget For A Local Business
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One Month With $3,000 In SEO Budget For A Local Business

There are few things more frustrating for a marketer who specializes in SEO than a client or employer who wants instant results on a tight budget. After all, SEO is a long-term game. It requires patience and strategy. Nonetheless, this scenario happens all the time. So, as marketers, we have to know how to adapt and produce good results quickly and on a small budget, especially if the client or our boss is only giving us one shot to prove our worth. Achieving good – no, great SEO – is certainly doable in a short period of time. I’ve done it. My team has done it. The key is in knowing which SEO tasks to prioritize. To illustrate my point, I want to introduce you to my favorite hypothetical client, Voltage: The Salon. This salon wants to market to the Millennial and Gen Z population by pr...
Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins
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Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins

We’re just coming off the back of a year in which the continuing pandemic resulted in budget cuts, strategy issues, and a lack of resources to challenged SEO professionals at every level. Many are focused more on being prepared to pivot than having a plan set in stone for the year ahead. This is particularly important in local search, where consumer behaviors change quickly and Google updates can have swift, wide-ranging impacts. What trends and technologies should you have on your radar to inform a more agile, adaptive local SEO strategy going forward? Joy Hawkins is the owner and founder of local SEO agency Sterling Sky. She’s a Google Business Profile Product Expert, a well-known and respected industry writer and speaker, and a faculty member at Local U. In this Q&A-style intervi...
Realistic Rankings Radii in Local SEO
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Realistic Rankings Radii in Local SEO

Like my post? Please share! Often I’m asked a question like, “How can I rank within a 40-mile radius of my business for [such-and-such service/keyword]?”  Or maybe it’s a 10-mile radius, or a 70-mile one, or a ring of suburbs.  The point is there’s a specific geographical area where you want to be visible to customers in the local search results, and you want to know how to cover as much of it as possible. Here’s what I’ve found: you’re unlikely to dominate for all your BIG search terms throughout your whole service area.  At least not in the Google Maps / 3-pack results, and at least not if you’re in a competitive industry or competitive area.  Instead, you need to think in terms of rings, or layers, or zones – different areas where you can realistically rank for different types of loc...
5 Key On-Page Optimizations For Local SEO
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5 Key On-Page Optimizations For Local SEO

When most people think of local SEO, they tend to default to their Google Business Profile, local citations, and backlinks. When trying to capture those “near me” results, these are definitely beneficial. However on-page optimization also plays a significant factor in the signals that are sent to the search engines to influence your local rankings. On-page SEO helps you rank higher in organic results and in MapPack results, as well. Here are five on-page optimization tips to help boost your local visibility in search.1. Make Sure Your NAP Is Consistent NAP is an acronym for Name, Address, and Phone Number. These three simple pieces of information can make or break your local SEO strategy. Make sure you have these bits of information displayed prominently on your site. A footer is a gr...
Local SEO Best Practices For Enterprise Restaurant Brands
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Local SEO Best Practices For Enterprise Restaurant Brands

With endless options to choose from and the potential to eat three meals a day, the restaurant industry can be an extremely competitive category for local search.Plus, more restaurant locations are continually opening and new concept types continue to pop up.Maintaining a strong local search presence becomes more difficult for enterprise restaurant brands who are looking to do it at a major scale, sometimes with several thousand locations.Many restaurant chains are franchisee-operated, which means the brand doesn’t own or operate their locations but instead provides support to the owner-operators.This adds another layer of complexity being able to scale a brand’s local search marketing efforts since corporate is not fully in control.Even though there are many intricacies when running an...
New Academy Course: How to Create Relevant and Engaging Local SEO Reports
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New Academy Course: How to Create Relevant and Engaging Local SEO Reports

When you work in local SEO, creating regular reports for your clients can be tough. It’s easy to spend a lot of time putting reports together that don’t truly highlight the value in what you’re doing or adequately explain the actions you’ve taken. When you’re good at what you do, and you know how to achieve fantastic results, it can still be hard to share those results with your clients or manager. So, what can you do? Enter our brand new BrightLocal Academy course—How to Create Relevant and Engaging Local SEO Reports. In this short but sweet training, local SEO consultant, Dani Owens, shows you how to put insightful and meaningful reports together in no time at all. During the course, Dani will teach you:what conversion data you need to track; how to track the data; the best tools t...
Are Local Citations (NAP) A Google Ranking Factor?
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Are Local Citations (NAP) A Google Ranking Factor?

In local SEO, a citation is a mention of key business information – your name, address, and phone number (NAP) – anywhere else on the web.Local citations might appear in directories, on social networking or review sites, in apps, and on all kinds of other websites.Clearly, these are an important part of a searcher’s experience; NAP info is how a local consumer will find their way to your store or give you a call.But do citations help you rank higher in Google Search results?The Claim: Local Citations As A Ranking FactorSome citations allow only for the location’s name, address, and phone number.However, you may be able to add a website link, business description, photos, and more, depending on the directory or platform.The idea here is that each of these optimizations will help you rank...
How To Create A Winning Local SEO Content Strategy
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How To Create A Winning Local SEO Content Strategy

Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads.And while these methods are effective in getting you found in local search, they are just the tip of the iceberg of a successful local SEO strategy.Content plays a bigger role in local SEO than you might think. Whether it’s optimizing your web pages for local terms or posting on local business blogs, content marketing can and should be part of your local SEO approach.Here’s how to leverage content for your local SEO strategy and drive more visitors to your local business.Localize Your Web ContentThe first step in your local SEO content strategy should be to optimize your web pages for the local terms potential customers are searching for most. This requires keyword re...
New Google Local & Google Maps Features For Marketing
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New Google Local & Google Maps Features For Marketing

The 2022 key to local business success: Be the first to use Google’s newest marketing features in your area.Get more traffic in your door, get your business noticed faster, and outrank your competition.Amanda Jordan, Director of Digital Strategy for RicketyRoo Inc., will join me on the Search Engine Journal Show Friday, January 7, at 3 pm ET to discuss the new Google Local and Google Maps features and how to incorporate them into your local SEO strategy.Amanda Jordan, Director of Digital Strategy for RicketyRoo Inc. On The SEJ ShowAmanda has extensive experience designing campaigns, including web development and SEO, and is very talented and creative.AdvertisementContinue Reading BelowHaving started her SEO career in 2011, Amanda specializes in local SEO for legal and enterprise compani...
Local Search Rankings Dropped? Follow These 10 Most-Useful Troubleshooting SOPs
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Local Search Rankings Dropped? Follow These 10 Most-Useful Troubleshooting SOPs

Like my post? Please share! You’ve got to figure this out soon, or at least start moving in the right direction.  It was a big rankings drop, and one that will cut into business sooner or later.  You don’t want general advice, but you also don’t want to look at 172 different things only to be told you need to refill your blinker fluid. You may not be able to fix whatever the problem is right now, and you’re not counting on seeing your local rankings rise up right away.  But you do need to narrow down the list of likely problems soon. That’s the trouble: YOU probably need to narrow down the list.  Most people who know more than you do about local SEO don’t know anything about your business – and cannot or will not learn enough to help any time soon.  Only you know your customers, competi...
Google Confirms Biggest Local Search Algorithm Update in Five Years
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Google Confirms Biggest Local Search Algorithm Update in Five Years

Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm.  Rolling out between November 30th and December 8th, this update has been named ‘Vicinity’ by Sterling Sky. This is the largest change to the local algorithm since Possum in 2016 and has caused widespread ranking disruption. Google confirmed the update in a tweet on December 16th:Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results. General guidance for businesses remains the same as covered here: https://t.co/uyXFfmUEIR — Google Search Central (@googlesearchc) December 16, 2021...
Google Confirms Local Pack Redesign
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Google Confirms Local Pack Redesign

Google has been testing a new layout for the Local Pack interface over the last few months, and has now announced that the change will be permanent.  The Local Pack is a prominent section of the local search results. It features the top three businesses for a local query, as well as a map pinpointing the location of each. Being featured here can make a huge difference to local business web traffic and sales. Google has typically displayed three results with a map above since 2015. Before then, seven results were listed in the Local Pack without the addition of a map. New Local Pack Design The new design—which only applies to searches made on desktop—will feature three results on the left of the page and a map to the right. One notable advantage to this is that the map is bigger and co...
How Website Hosting Works – Local SEO Search Inc.
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How Website Hosting Works – Local SEO Search Inc.

When you have a business website, it’s important to choose a high-quality hosting service. However, in order to do that you need to understand how website hosting works and what to look for in a provider. If you compare your website to your physical store, your hosting would be like the land that the store is built on. It’s foundational, and having the right location can make or break your company. Let’s look at how hosting works and how to get high-quality service. What Does a Web Hosting Company Do?A web hosting service runs servers where websites store the files they need to operate. The host ensures that those files are available for viewing when someone visits the website. For example, when you upload a video to your website, it gets stored on the hosting server. Everyone who vis...
7 Local SEO Updates From 2021 That Will Impact Your Planning
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7 Local SEO Updates From 2021 That Will Impact Your Planning

It’s been a fast-paced year with plenty of developments in digital marketing, and local SEO was no exception.As consumers’ informational needs have grown and local markets have become more competitive, search engines have adapted to meet these needs.Businesses, local SEO professionals, and their agencies have new tools, more data – and easier access to both.And consumers? They’re gaining access to more of the information they care about through an increasingly rich, engaging, and seamless local search experience.Google And Changing Consumer Buying Habits Disrupted Local SearchThis year, many of our top local search updates are from Google, but that shouldn’t be a surprise.Google quickly responded to changing consumer buying habits as a result of the pandemic and remains the dominant for...
What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?
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What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?

In this week’s edition of Ask An SEO, Mehmet from Adana, Turkey, writes:“Hello there. I own a business that provides cleaning services and serves about 120 different neighborhoods.I want to create a separate article for each of the city, district, neighborhood, and service searches. Is this the right local strategy and what should the link structure look like?”Great question.Your question refers to articles and link structure, so we’ll focus on that today.But I want to make sure this isn’t your only local search strategy.A comprehensive local SEO strategy is also going to include:Wherever customers are searching for services like yours, you want to be there and either convert them immediately or direct them to your desired URL to learn more.So let’s talk about the idea of putting togeth...
Google Maps Adds 4 New Features For Local Shopping
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Google Maps Adds 4 New Features For Local Shopping

Google Maps launches four new features to improve the local shopping experience for customers, which in turn can lead to more sales for businesses.In addition, Google has published statistics related to local shopping during the holiday season. This includes the most popular times to visit certain categories of businesses, and more.These are the new features that are now available in Google Maps worldwide.4 New Google Maps Features1. Area BusynessCustomers can now see how busy a particular area is before they get there, which will help those who prefer to avoid large crowds.The new feature, called Area Busyness, combines live busyness trends from individual businesses that are in close proximity to each other.AdvertisementContinue Reading BelowTo access Area Busyness data, open Google M...
Google Launches New Local Search Features
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Google Launches New Local Search Features

As more searchers look up the query “news near me” than ever before, Google is launching new features for local search results and new tools for journalists.Google reports that searches for “news near me” have tripled over the past five years, reaching an all time high in May 2020.Screenshot from: blog.google/products/news, November 2021.In response to the demand for local news, Google is adding new features to search results to help people find locally relevant stories.AdvertisementContinue Reading BelowGoogle is also releasing new and upgraded tools for reporters to produce more work that’s tailored to a digital medium.Here’s an overview of everything Google is rolling out.New Features For Local News In Google SearchNew features coming to Google Search will make it easier for people t...
New Academy Course: How to Perform Local SEO Audits for Multi-location Businesses
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New Academy Course: How to Perform Local SEO Audits for Multi-location Businesses

Developing an effective SEO strategy is a process that requires time, knowledge, and the right tools. It also requires an adequate amount of insightful preparation! Before getting started with a new strategy, it’s important to conduct an SEO audit. This audit will be the foundation of your marketing efforts and will help you to develop a full understanding of the project. When there are multiple locations of the same business to consider, there will also be additional considerations for your ongoing SEO strategy. In this instance, compiling a comprehensive local SEO audit will enable you to approach your project with confidence and expertise. Our new BrightLocal Academy course—How to Perform Local SEO Audits for Multi-location Businesses—will teach you all you need to know to develop a...
5 Common Local SEO KPIs And How To Measure Them
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5 Common Local SEO KPIs And How To Measure Them

Be honest: Have you ever put together what you now know to be one of the worst SEO reports ever made?You know what I mean – a bloated 10-pager filled with pointless data that will mean literally nothing to the client, and that they’ll probably never read.You add Google Analytics (GA) users, sessions, page views, bounce rates, time on site, and traffic by channel for a start.You sprinkle on some Google My Business (GMB) data to show the number of listing views on Search and Maps, then plug in Google Search Console for a clicks and impressions table.“Look how busy I’ve been,” you say to yourself. Look at all of those numbers! So clever.I’ll own up – I’m guilty as charged. That’s not to say that some of that data won’t be useful for those clients.It’s just that before we put together our r...
GMB Rebrands to Google Business Profile: What Does it Mean for Local Businesses?
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GMB Rebrands to Google Business Profile: What Does it Mean for Local Businesses?

Update Nov 5, 2022: Search Engine Land has reported that “if … you are a local SEO that manages a number of businesses, you will still continue to use an interface like Google My Business, renamed to Business Profile Manager going forward,” so that should put some local SEOs’ fears to rest. Google has announced that it’s renaming Google My Business to Google Business Profile, amid a number of additional developments within the local business management tool. Local SEO experts have been quick to react to the update, and we’ve taken our own look to see what has actually changed for local business owners.  What’s new with Google Business Profiles? In addition to the name change, Google has announced that single listings will now be managed directly within Google Maps and Google Search.  T...
A Complete Guide for Local SEO
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A Complete Guide for Local SEO

Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile.“Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, ‘Google My Business’ is being renamed ‘Google Business Profile,'” wrote Matt Madrigal, VP/GM Merchant Shopping, in the official announcement.“And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps,” he added.The rebranding announcement came with a few new features, too.What does this mean for the millions of business owners, brands, and marketers who use GMB (now GBP) as part of their local online presence?What’s New With Your Google Business Profile?The opti...
What Parts of Your Local SEO Can Competitors NOT Steal?
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What Parts of Your Local SEO Can Competitors NOT Steal?

Like my post? Please share! On your way to your seat at the Local Feast, they follow you around like a bad smell.  You toil to build a great page or resource on your site, and two days later they’ve copied it.  You put research and brain cells into your title tags, internal links, GMB categories, and citations, only to spare your competitor all that effort.  You get hard-earned reviews from happy customers, and then your competitor’s “customers” happen to write reviews on the same experiences.  In addition to stealing everything but your cattle, they may spam the map and diss you whenever anyone is listening.  Google won’t do much about any of it.   Copycats can get far, but only so far.  It’s like in chess, where a bad player can copy a grandmaster’s every move until the game-ending mo...
What Should Local Marketers Pay Attention To?
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What Should Local Marketers Pay Attention To?

This September, iPhone users around the world were treated to the arrival of iOS 15. This much-anticipated update delivered on a number of promises from Apple, such as:Security enhancements Bug fixes Changes to the interface New features and functions Improvements to native appsWhen it comes to app improvements, Apple Maps users have not been left behind by iOS 15. There are noteworthy developments for local SEOs to be aware of. These improvements to the Maps app have prompted some in the tech industry to declare that Apple could finally be offering a worthy alternative to Google Maps. “Far from the fiasco of a launch it experienced in 2012, Apple Maps has recovered to become a legitimate challenger to Google Maps” – Neuf.tv “Apple Maps hot on the heels of Google Maps with new iOS ...
8 Ways To Drive Local Business In Competitive Markets With Search
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

8 Ways To Drive Local Business In Competitive Markets With Search

Local search marketing is key for any location but when faced with a competitive market, it’s essential that you have strategies to help you stand out.The closer the user is to a location, the more likely it will rank. However, in denser areas, a location will face more competition.By accelerating efforts around Google My Business (GMB) and location page management, a location’s relevance and prominence can increase a business’s rankings resulting in increased local visibility, especially in competitive markets.In this post, we will break down strategies for both GMB and location pages to drive more local business.How Google Ranks Local ResultsGoogle states that “Local results are based primarily on relevance, distance, and prominence.”Relevance is how applicable the result is to what s...
NEW in Local Search Grid: Primary and Additional Business Categories
Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

NEW in Local Search Grid: Primary and Additional Business Categories

Understanding the competitive landscape is a key part of any marketing activity, and local search is no different. To learn how to beat your local competitors in search, you don’t just need to find out who’s beating you, but crucially why. This is where Local Search Grid‘s competitor tables come in: each one provides you with an overview of how well your local pack rivals are performing in key SEO metrics like citations and reviews. Beyond these objective performance metrics, though, it’s worth keeping a close eye on the Google My Business (GMB) categories your competitors are using. Why? Because the categories you select have the chance to significantly impact the relevance of your business to searches.Did You Know? According to research carried out in 2020, ‘Primary GMB Category’ a...
What Should Local Marketers Pay Attention To?
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What Should Local Marketers Pay Attention To?

This September, iPhone users around the world were treated to the arrival of iOS 15. This much-anticipated update delivered on a number of promises from Apple, such as:Security enhancements Bug fixes Changes to the interface New features and functions Improvements to native appsWhen it comes to app improvements, Apple Maps users have not been left behind by iOS 15. There are noteworthy developments for local SEOs to be aware of. These improvements to the Maps app have prompted some in the tech industry to declare that Apple could finally be offering a worthy alternative to Google Maps. “Far from the fiasco of a launch it experienced in 2012, Apple Maps has recovered to become a legitimate challenger to Google Maps” – Neuf.tv “Apple Maps hot on the heels of Google Maps with new iOS ...
2021 Local Search Summit – Day 3 Action Items & Recommendations
googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

2021 Local Search Summit – Day 3 Action Items & Recommendations

2021 Local Search Summit - Day 3 Action Items & Recommendations - Whitespark The #WLSS is officially complete and our final event day covered E-A-T, Google Justifications, reports, effective copywriting and more. We opened the day discussing Diversity and Inclusion in Digital Marketing – this is a very important ...
Thin Local Rankings: Why and How to Think Thick, Not High
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Thin Local Rankings: Why and How to Think Thick, Not High

Like my post? Please share! Business owners, SEOs, and others refer to good local search rankings as high and bad rankings as low, but they don’t look at whether their rankings are thick or thin.  If you just turn your head to the side 90 degrees, you’ll see weaknesses and opportunities you probably missed before.  You’ll see ways to thicken up your local visibility, and that will be glorious for business. What’s a “thin” ranking?  The short answer is it’s the same problem as when a baseball team doesn’t have a “deep bench,” and loses a game every time something goes even a little wrong.  You want visibility / rankings that can withstand a lot going wrong, because if you’re in business for long enough and if you depend on Google visibility enough, that’s exactly what will happen. The lo...
2021 Local Search Summit – Day 2 Takeaways & Advice
Citations, googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, Whitespark

2021 Local Search Summit – Day 2 Takeaways & Advice

How To Pivot Your Facebook Advertising In A Post iOS14.5 World Many of you have probably heard about Apple’s iOS 14.5 update that limited the ability to set retargeting cookies on mobile. Well, not all is lost. Duane explained how you can pivot your Facebook advertising in a post IOS 14.5 world.  Oftentimes, we hear clients say, “we’re losing sales”. The truth is, they’re not actually losing sales. The reality is that sales are either super delayed, or they’re just not showing up in AD manager. You are not losing sales, you just can’t track what’s going on, and that is because Apple’s decided to ask people “do you want to be tracked” and rightfully so, most people say no. So what can you do to help improve your traffic and get the most out of your Facebook Ads? Here are a few of D...
2021 Local Search Summit – Day 1 Tips & Insights
googe optimize, Google My Business, google optimization, google seo, Local SEO, On-page SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

2021 Local Search Summit – Day 1 Tips & Insights

2021 Local Search Summit - Day 1 Tips & Insights - Whitespark Day 1 of the 2021 Local Search Summit is complete. 🔥 Today’s sessions covered the whole gamut of local search marketing advice. We’re sharing takeaways, advice, or a tip for each talk. If you couldn’t make it to the event, you can still catch th...
Local Competitors Violating GMB Guidelines? Here’s What You Can Do
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local Competitors Violating GMB Guidelines? Here’s What You Can Do

It happens all the time — a company’s GMB listing gets pummeled in the local rankings because the top-ranking competitors aren’t playing the rules.They could be keyword stuffing their business name, or displaying a residential address in their business profile.Maybe they’re using an address that doesn’t even qualify for a GMB listing, such as a P.O. Box or UPS Box address.Or it could be that the higher-ranking listings are getting reviews unethically to build up their 5-star review stockpile.Meanwhile, the original company’s GMB listing is following Google My Business’s guidelines to the letter but their rankings are suffering because they are a good, guideline-abiding GMB citizen ranking far behind the rule-breakers.Screenshot from Support.google.com, September 2021So… what can rule-ab...
How to Use Images to Increase Leads [2 Local SEO Case Studies]
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Tips

How to Use Images to Increase Leads [2 Local SEO Case Studies]

Posted Sep 27, 2021 by Joy Hawkins Although I find that the SEO community often obsesses about rankings on Google, we make it our mission here to focus on how to increase leads for clients.  Rankings are great, and it’s good to know that images can increase rankings, but I wanted to share a couple of case studies that show how images can actually increase leads as well. Case 1: Adding Images for a Lawn Care Company After seeing the success we had in swapping out one image for this lawn care company, we made it a priority to get images updated on a lot of their popular articles. This result...
5 Reasons Small Business Owners & Marketers Can’t Miss the 2021 Local Search Summit
googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Reasons Small Business Owners & Marketers Can’t Miss the 2021 Local Search Summit

5 Reasons Small Business Owners & Marketers Can't Miss the 2021 Local Search Summit - Whitespark Small business owners and local marketers rejoice! The Whitespark Local Search Summit is only 11 days away. This is THE local marketing event of the year and one you won’t want to miss. Join the top minds in the indust...
Your Guide to Better Local SEO Rankings
AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Your Guide to Better Local SEO Rankings

This post was sponsored by Local Viking. The opinions expressed in this article are the sponsor’s own.If you’re working on local SEO projects and managing Google My Business (GMB) listings, you’ve probably scrambled to answer at least one of these questions:How can we increase our visibility?How can we expand our ranking coverage?My GMB listing is “filtered” or stuck – what now?Don’t fret – we’ve got you covered!Everything you need to know about ranking and visibility for Google My Business is in this comprehensive guide from Local Viking.Learn actionable local SEO strategies based on years of serving large agencies in a white-label fashion, owning a portfolio of general and niche agencies, and working with marketing teams on national GMB campaigns with over thousands of locations acros...
4 Lesser-Known Local SEO Tips Even the Experts Miss
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

4 Lesser-Known Local SEO Tips Even the Experts Miss

More people are searching for local businesses than ever before.This also means local search has never been as competitive as it is today.So how can local businesses stand out and rise in the rankings?How can you make it easy for customers to easily find your business and connect with you?On June 9, I moderated a sponsored Search Engine Journal webinar presented by Jared McKinney and Matt Boyce of Podium.They shared tips on how to rank higher in search using some lesser-known local SEO tips.Here’s a recap of the webinar presentation.Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations.But often, local businesses don’t pay attention to simple yet impactful tactics that can actually make a difference for their SEO.What fo...
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mai...
How to Create a Winning Local SEO Strategy for Your Business
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers.Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.In this guide, you’ll learn how to create a local SEO strategy for any business to generate more traffic from local search.Does Your Business Need a Local SEO Strategy?First off, not all businesses need local SEO. Only businesses that serve a specific geographic location (or several) need to rank in local search for the key terms potential customers are searching f...
5 Top Enterprise Local SEO Challenges (& How To Solve Them)
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Top Enterprise Local SEO Challenges (& How To Solve Them)

Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets.That means there is an infinite number of challenges in enterprise local for search marketers.What Are the Most Common Challenges in Enterprise Local SEO?Prioritizing local with internal stakeholders.Having a single source of truth for location data.Optimizing store locators.Google My Business management & optimization.Building a local search presence for service area businesses and marketplaces.1. Prioritizing Local InternallyIt sounds strange, but I can’t tell you how many multi-location organizations we have worked with where the locations were not the priority ...
New Academy Course: How to Master Local Keyword Research
Blog, googe optimize, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO

New Academy Course: How to Master Local Keyword Research

Keyword research is one of the most important activities in SEO—the bread and butter of digital marketing—and should therefor should be up there at the top of your list of priorities when it comes to any digital marketing work.  For the beginners out there, keyword research is the process of finding the words and phrases that customers and potential customers use to find information and solutions to their problems. Essentially, every time somebody searches the internet, they are using keywords.  This means that thorough keyword research is a prerequisite for building an effective local SEO and content strategy. If you don’t know the types of terms people are searching for, how are you going to plan and write content that attracts and converts customers? Even if you’re familiar with key...
How to Use Local Keywords to Rank Higher on Google
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Use Local Keywords to Rank Higher on Google

Did you know that 76% of people who search for a nearby business on their smartphones visit them within a day’s time?Or that 28% of these searches end in a purchase?That’s the power of local SEO – and local keyword research.Choosing the right keywords for your business can help you rank better for competitive keywords related to your product and industry.While local searches may yield lower search volumes, it’s more about intent and driving traffic ready to convert.You need to make it easy for consumers to find your local business on Google and other search engines.So how do you find and use keywords to help increase your local search rankings?Read on to find out.Local Keyword ResearchYou first need to know which search queries are helping people find your business.Optimizing your websi...
5 Top Local Business Concerns, Solved
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Top Local Business Concerns, Solved

Google My Business (GMB) is one of the best ways for a local business to rank higher on Google.Whether it’s through the local 3-pack, the local finder, or Google Maps, having your business on GMB helps you get found by interested shoppers, consumers, and clients.But it’s not always easy. Every day, we see dozens of questions from local business owners and digital marketing agencies on the Google My Business Help Community Forum.Many of the issues there are unique and require a deep dive into their specific situation.However, there are some more common questions users have about Google My Business. Here are five GMB problems users often encounter and how to help solve them:Why are changes we didn’t make appearing on our GMB profile?What if I can’t find a category that fits my business mo...
How to Use GMB Posts & Facebook Events for Local Marketing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar stor...
Google Explains Importance of GMB for Local Search
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Explains Importance of GMB for Local Search

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).What’s the Difference Between Local and Informational Search Queries?A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area.Examples of a local search business can be a a plumber, a restaurant, a retail store or a lawyer.And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on...
7 Ways to Improve Local SEO & Attract New Business
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways to Improve Local SEO & Attract New Business

Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack.In this column, you’ll find seven ways to improve local SEO, build local visibility, and win over new customers.Top Ways to Improve Your Local SEOKeep an Eye on Your Competitors’ Google My Business Q&As.Tweak a Google Product Listing to Get It More Exposure.Use Google’s Business Messages While You Can.Update Your GMB with All Relevant Newly Available Attributes.Join Local Marketplaces and Forums.Don’t Neglect Other Search Engines.Keep an Eye on Your Reputation.1. Keep an Eye on Your Competitors’...
New Research Shows How to Win in Local Search
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Research Shows How to Win in Local Search

New research from Silicon Valley agency Milestone Inc reveals how local and organic search generate more traffic, produce higher engagement rates and it converts at higher revenue rates per transaction than other channels.Methodology: Millions of Sessions and Page Views AnalyzedThe Milestone Inc research paper analyzed 500 location based businesses, their sessions and page views in order to understand which channels produced more earnings at the best ROI.According to Milestone Inc:“Milestone Research reviewed over 500 location-based websites, 63 million sessions, and 176 million page views over 18 months from Jan 2020 to June 2021 to generate these findings.”Top Performing ChannelsOrganic search was the top performing channel, followed by local search.AdvertisementContinue Reading Below...
12 Questions to Ask When Hiring a Local SEO Agency
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

12 Questions to Ask When Hiring a Local SEO Agency

Have you decided that it is time to stop doing your SEO 100% in-house? Is it time to start looking for a local SEO agency to help you meet your goals?It is a decision most businesses have to make at one point or another, especially when things start picking up for a brand (and frankly the work required to maintain a good online presence just gets to be too much).For many, the solution is to hire a local SEO agency to help not only pick up your extra work but use their knowledge to help take you to the next level, as well.It is crucial that you ask the right questions and you know what answers to expect when thinking of hiring an SEO agency.You want to make sure that there is a good fit with the company you are working with, and the questions below should help you answer that.Identify Yo...
15 Local SEO Mistakes and How to Avoid Them
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

15 Local SEO Mistakes and How to Avoid Them

Local SEO is the leading driver of organic traffic for local businesses. And with around 5 billion searches per day, Google search is the place to get your business found by people searching for products or services like yours.But optimizing for local search isn’t always a simple task.It takes keyword research, on-page optimization, and much more to turn your website into a local traffic-generating machine. Even the savviest of SEO professionals make mistakes along the way.Here, you’ll learn about the 15 most common local SEO mistakes and find simple tips to help you avoid them when optimizing your website or listings.15 Common Local SEO Mistakes Businesses MakeUnlocalized Keyword Targets.No Customer Reviews.Inconsistent NAPW Data.No Directory Profiles.No Google My Business Listing.Igno...
15 Local SEO Mistakes and How to Avoid Them
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

15 Local SEO Mistakes and How to Avoid Them

Local SEO is the leading driver of organic traffic for local businesses. And with around 5 billion searches per day, Google search is the place to get your business found by people searching for products or services like yours.But optimizing for local search isn’t always a simple task.It takes keyword research, on-page optimization, and much more to turn your website into a local traffic-generating machine. Even the savviest of SEO professionals make mistakes along the way.Here, you’ll learn about the 15 most common local SEO mistakes and find simple tips to help you avoid them when optimizing your website or listings.15 Common Local SEO Mistakes Businesses MakeUnlocalized Keyword Targets.No Customer Reviews.Inconsistent NAPW Data.No Directory Profiles.No Google My Business Listing.Igno...
New Research Shows How to Win in Local Search
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Research Shows How to Win in Local Search

New research from Silicon Valley agency Milestone Internet reveals how local and organic search generate more traffic, produce higher engagement rates and it converts at higher revenue rates per transaction than other channels.Methodology: Millions of Sessions and Page Views AnalyzedThe Milestone Internet research paper analyzed 500 location based businesses, their sessions and page views in order to understand which channels produced more earnings at the best ROI.According to Milestone Internet:“Milestone Research reviewed over 500 location-based websites, 63 million sessions, and 176 million page views over 18 months from Jan 2020 to June 2021 to generate these findings.”Top Performing ChannelsOrganic search was the top performing channel, followed by local search.AdvertisementContinu...
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mai...
How to Create a Winning Local SEO Strategy for Your Business
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers.Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.In this guide, you’ll learn how to create a local SEO strategy for any business to generate more traffic from local search.Does Your Business Need a Local SEO Strategy?First off, not all businesses need local SEO. Only businesses that serve a specific geographic location (or several) need to rank in local search for the key terms potential customers are searching f...
5 Top Enterprise Local SEO Challenges (& How To Solve Them)
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Top Enterprise Local SEO Challenges (& How To Solve Them)

Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets.That means there is an infinite number of challenges in enterprise local for search marketers.What Are the Most Common Challenges in Enterprise Local SEO?Prioritizing local with internal stakeholders.Having a single source of truth for location data.Optimizing store locators.Google My Business management & optimization.Building a local search presence for service area businesses and marketplaces.1. Prioritizing Local InternallyIt sounds strange, but I can’t tell you how many multi-location organizations we have worked with where the locations were not the priority ...
7 Ways to Improve Local SEO & Attract New Business
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways to Improve Local SEO & Attract New Business

Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack.In this column, you’ll find seven ways to improve local SEO, build local visibility, and win over new customers.Top Ways to Improve Your Local SEOKeep an Eye on Your Competitors’ Google My Business Q&As.Tweak a Google Product Listing to Get It More Exposure.Use Google’s Business Messages While You Can.Update Your GMB with All Relevant Newly Available Attributes.Join Local Marketplaces and Forums.Don’t Neglect Other Search Engines.Keep an Eye on Your Reputation.1. Keep an Eye on Your Competitors’...
5 Top Local Business Concerns, Solved
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Top Local Business Concerns, Solved

Google My Business (GMB) is one of the best ways for a local business to rank higher on Google.Whether it’s through the local 3-pack, the local finder, or Google Maps, having your business on GMB helps you get found by interested shoppers, consumers, and clients.But it’s not always easy. Every day, we see dozens of questions from local business owners and digital marketing agencies on the Google My Business Help Community Forum.Many of the issues there are unique and require a deep dive into their specific situation.However, there are some more common questions users have about Google My Business. Here are five GMB problems users often encounter and how to help solve them:Why are changes we didn’t make appearing on our GMB profile?What if I can’t find a category that fits my business mo...
How to Use GMB Posts & Facebook Events for Local Marketing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar stor...
Google Explains Importance of GMB for Local Search
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Explains Importance of GMB for Local Search

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).What’s the Difference Between Local and Informational Search Queries?A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area.Examples of a local search business can be a a plumber, a restaurant, a retail store or a lawyer.And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on...
5 Top Local Business Concerns, Solved
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Top Local Business Concerns, Solved

Google My Business (GMB) is one of the best ways for a local business to rank higher on Google.Whether it’s through the local 3-pack, the local finder, or Google Maps, having your business on GMB helps you get found by interested shoppers, consumers, and clients.But it’s not always easy. Every day, we see dozens of questions from local business owners and digital marketing agencies on the Google My Business Help Community Forum.Many of the issues there are unique and require a deep dive into their specific situation.However, there are some more common questions users have about Google My Business. Here are five GMB problems users often encounter and how to help solve them:Why are changes we didn’t make appearing on our GMB profile?What if I can’t find a category that fits my business mo...
How to Use GMB Posts & Facebook Events for Local Marketing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar stor...
5 Top Enterprise Local SEO Challenges (& How To Solve Them)
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Top Enterprise Local SEO Challenges (& How To Solve Them)

Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets.That means there is an infinite number of challenges in enterprise local for search marketers.What Are the Most Common Challenges in Enterprise Local SEO?Prioritizing local with internal stakeholders.Having a single source of truth for location data.Optimizing store locators.Google My Business management & optimization.Building a local search presence for service area businesses and marketplaces.1. Prioritizing Local InternallyIt sounds strange, but I can’t tell you how many multi-location organizations we have worked with where the locations were not the priority ...
What’s New in Local Search Grid? Reasons to Put Rankings on the Map!
Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

What’s New in Local Search Grid? Reasons to Put Rankings on the Map!

In the months since we launched Local Search Grid, we’ve been hard at work adding new functionality and updates to make it the de facto geo grid of choice. Alongside the usual, subtle quality-of-life updates you’re not supposed to notice, we’ve launched some big new features that take understanding and improving your local search performance to the next level. Here’s why there’s never been a better time to put your rankings on the map! New Key Metrics in Competitor Tables One of the really neat things you can do with Local Search Grid is to track your competitors and find out why their Google My Business profiles might be winning in local SERPs. You can view the business category they’re using on GMB, see the number of reviews and their average review rating, and find out where you mig...
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mai...
How to Create a Winning Local SEO Strategy for Your Business
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers.Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.In this guide, you’ll learn how to create a local SEO strategy for any business to generate more traffic from local search.Does Your Business Need a Local SEO Strategy?First off, not all businesses need local SEO. Only businesses that serve a specific geographic location (or several) need to rank in local search for the key terms potential customers are searching f...
How to Influence “Years in Business” in the Local Pack Results
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How to Influence “Years in Business” in the Local Pack Results

Posted Jun 28, 2021 by Joy Hawkins In this Guide:Why you should add an opening date Earlier this year, Google started to display opening dates in the local pack results.  If you choose to not add your opening date inside Google My Business (GMB), Google will often pick a date based on other sources – and these sources could easily be wrong.  I recently did an audit for a business that was displaying as being open for 7 years, when in reality they have been open for 23 years!  Since Google actually allows you to control this, there is no reason why you wouldn’t want ...
4 Lesser-Known Local SEO Tips Even the Experts Miss
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

4 Lesser-Known Local SEO Tips Even the Experts Miss

More people are searching for local businesses than ever before.This also means local search has never been as competitive as it is today.So how can local businesses stand out and rise in the rankings?How can you make it easy for customers to easily find your business and connect with you?On June 9, I moderated a sponsored Search Engine Journal webinar presented by Jared McKinney and Matt Boyce of Podium.They shared tips on how to rank higher in search using some lesser-known local SEO tips.Here’s a recap of the webinar presentation.Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations.But often, local businesses don’t pay attention to simple yet impactful tactics that can actually make a difference for their SEO.What fo...
BrightLocal Welcomes Claire Carlile as Local Search Expert
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BrightLocal Welcomes Claire Carlile as Local Search Expert

We’re delighted to announce that Claire Carlile has joined BrightLocal as our in-house Local Search Expert. Claire’s one of the most respected and well-loved people in the local search industry, always bringing a wealth of first-hand experience and unique perspectives to the content she produces and the wisdom she shares. A rare breed, Claire combines a deep understanding of local search and digital with extensive knowledge of the fundamentals of marketing. She boasts an envious academic background in marketing which allows her to approach projects with a strategic and research-driven mindset. We took notice of the great content Claire was creating a couple of years back and jumped at the chance to get her involved in our own content initiatives. Earlier this year, Claire created an am...
Your Guide to Better Local SEO Rankings
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Your Guide to Better Local SEO Rankings

This post was sponsored by Local Viking. The opinions expressed in this article are the sponsor’s own.If you’re working on local SEO projects and managing Google My Business (GMB) listings, you’ve probably scrambled to answer at least one of these questions:How can we increase our visibility?How can we expand our ranking coverage?My GMB listing is “filtered” or stuck – what now?Don’t fret – we’ve got you covered!Everything you need to know about ranking and visibility for Google My Business is in this comprehensive guide from Local Viking.Learn actionable local SEO strategies based on years of serving large agencies in a white-label fashion, owning a portfolio of general and niche agencies, and working with marketing teams on national GMB campaigns with over thousands of locations acros...
10 Years of Local Search Blogging
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10 Years of Local Search Blogging

Like my post? Please share! Today marks 10 years since I started blogging about local SEO and related topics, and in my view it marks the real start of my business and all that’s brought – including 400+ posts, way more skill, great clients, a great living, some friendships, a better understanding of my place on this dustball, and a bit of fun along the way. Therefore, as Klingon ritual dictates, I must offer up a few stray thoughts today, even if there is an 80% chance it’s all irrelevant to you and a complete waste of your time.  On the other hand, if you’re a business owner who’s interested in the blogging or “content” thing, or if you’re a longtime reader here, or if you’re a local SEO-er, there may be bits and pieces of interest to you. As I alluded to in my post from 5 years ago, ...
4 Local SEO Tips Even the Experts Miss [Webinar]
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

4 Local SEO Tips Even the Experts Miss [Webinar]

More people are searching for local businesses than ever before.This also means local search has never been as competitive as it is today.So how can local businesses stand out and rise in the rankings?How can you make it easy for customers to easily find your business and connect with you?Join our next Search Engine Journal webinar on Wednesday, June 9 at 2 p.m. ET as Matt Boyce and Jared McKinney of Podium share tips on how to improve your local SEO strategy and visibility.Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations. To rank higher in local search you need ratings and reviews that build trust in your brand.In this presentation, you will learn how to:Rank higher in search using some lesser-known local SEO tips....
Service Pages and Local SEO: 20+ Principles to Make Them Your Rock-Solid Foundation
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Service Pages and Local SEO: 20+ Principles to Make Them Your Rock-Solid Foundation

Like my post? Please share! I work with clients on all kinds of local-visibility-related challenges, but you would not believe how much time I spend on service pages: explaining, critiquing, troubleshooting, inventorying, creating, and refining them, and then doing it all over again. By “service page” I mean any page that’s focused on a specific service you offer.  But everything I recommend here also applies to whatever you may offer: products you sell, medical treatments you perform, legal cases you handle, etc.Service pages can help you in many ways, including in that they:Turn more of your visitors into customers, no matter how good or bad your search engine visibility is. Can bring you most of the organic rankings you’ll get. Can pop you into the Google Maps results / local 3-...
How “Glocal” Content Marketing Helps International Brands Stay Local
content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How “Glocal” Content Marketing Helps International Brands Stay Local

How do today’s major global brands develop a digital presence and compete organically in local markets throughout the world?It’s called glocal.No, that’s not a typo – glocal is a sophisticated combination of global and local influence fueled by modern localization technology and strategic international marketing implementation.With the help of localization technology, global brands can be relevant and attractive on a local level, too. It’s the modern secret to building a global brand’s local staying power.When done right, the glocalization process taps into the power of content localization and SEO. This strategy ensures brands are easy to find and well ranked in local SERPS. Check!FYI Trend: International Brands Earn Local TrustThe [local loyalty] trend isn’t new.Since the inception, l...
6 Reasons Every Local Business Must Market With Google My Business Listing
Google My Business, Growth Hacks / Tips / Strategies, Local Marketing, Small Business, Social Marketing Strategies, social media, social media marketing

6 Reasons Every Local Business Must Market With Google My Business Listing

Most of us spend endless hours and resources for social media marketing, but we end up ignoring the most preliminary step, and that’s optimizing our search rankings. No matter how many social media platforms you actively use, Google search still remains the favorite go-to option for making vital buying decisions. One of the first things that customers looking for your products and services online will do is an in-depth Google search. In fact, Google has reported that 46% of all searches have local intent and that business location is the main piece of information sought by local searches. But how do you make sure you pop up in their search results with relevant information across multiple devices? The easiest and fastest way to show up in the search feed is to have a Google My Business ...
NEW: Manage Local Search Grid at Scale with New Support for Enterprise Plans
Blog, BrightLocal Products, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

NEW: Manage Local Search Grid at Scale with New Support for Enterprise Plans

Great news for agencies and brands managing 100+ locations: you can now set up custom plans for Local Search Grid credits! This means no more repetitive, manual purchasing of additional credits for businesses using this powerful tool at considerable scale. What’s New? Since launching Local Search Grid in February of this year, we’ve spoken to dozens of agency and brand customers who were excited to use the tool, but were unable to make it work with their otherwise fully-customized BrightLocal Enterprise plans. Now that Local Search Grid has been added to these custom plans, no matter how many Grid Points, keywords, Locations or reports you need each month, you can easily set up recurring, automated purchases of the required credits by speaking to the Enterprise team. Not sure how many ...
Spin-off Pages: a Bazooka for Your Local SEO
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Spin-off Pages: a Bazooka for Your Local SEO

Like my post? Please share! You’ve been on many sites that have them.  Your stronger competitors probably have some.  You may even have a few on your site.  In any case, what I call “spin-off pages” aren’t a new thing, but SEOs and business owners tend not to think of them often or at all, and almost never do they treat spin-off pages as a major part of their on-page local SEO work.  That’s a tough break for them, but great news for you. What is a spin-off page?  It’s a new page you create that’s all about a more-specific version of a service/product/treatment for which you’ve already got a page on your site. In other words, you identify a page on your site about a service (or other offering) you consider a high priority, you think of ways to bust that page into smaller chunks, and you ...
Title Tags for Local SEO: Increase Your Local Traffic and Click Through Rate
googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Title Tags for Local SEO: Increase Your Local Traffic and Click Through Rate

So this business here, their title tag is actually Angels Moving Company in Vancouver | Fast, Friendly, Professional Movers.  Fast, friendly, professional movers, that’s what you want to catch. You want them to see that. But it’s been cut off because Angel’s moving company in Vancouver, they’re stuffing those keywords in the beginning and it’s actually taking up space, removing those sort of compelling words. And so, this is where you’ve got to think about what is going to fit in the search results.  Okay, with this in mind, how can I make Jim’s title tag even better? We had all the keywords in it. Now let’s make it catchy. I’ve updated his title tag, to Jim’s Plumbing in Salem, OR – Plumbers You Can Trust and Count On. So I’ve got plumbing, Salem, Oregon – that’s his primary market th...
Rebranding Your Business | Checklist for Google My Business & Local Search
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Rebranding Your Business | Checklist for Google My Business & Local Search

Posted Apr 20, 2021 by Joy Hawkins In the local search space, rebranding is something that happens quite often.  This is a checklist of all the places a local business needs to update online when they are changing their business name.Update website first.The logo needs to reflect the new name.  Often logos include taglines.  If you want it to be clear that something is a part of your business name, don’t put it on a second line. Any place that references your business name (About Us page etc)Update the Site name inside WordPress or whatever CMS you use. Update y...
A Local SEO Goldmine for Retailers
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO

A Local SEO Goldmine for Retailers

Check Your Free Local Listings DashboardNow That You Have The Data, Figure Out What It MeansTips for Retailers to Make the Most of Google Merchant Center InfoA lot of data to inform your SEO strategy is hiding in plain sight; you just need to know where to look. For multi-location retailers, Google Merchant Center can be a treasure trove of data to help gain that competitive edge.Last November, just in time for the holidays, Google began showing free local product listings at the bottom of Google My Business pages.They are the free version of Google’s Local Inventory Ads and look like this:This program is open to any brick-and-mortar business with a Google Merchant Center account in Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, New Zealand, Norway, Sw...
Local Quizness – What Happened in Local SEO in March?
Blog, googe optimize, google optimization, google seo, Local Quizness, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Local Quizness – What Happened in Local SEO in March?

The world of local marketing never stands still, and staying on top of the trends can take its toll.  That’s why we created Local Quizness – a monthly quiz to help you recap the biggest stories affecting local businesses and marketers. Test your knowledge in 10 quick questions – and rest assured you’re aware of the news that matters most.Happy with your score? Share this on Twitter using the hashtag #LocalQuizness! If there are any you missed, check out all the links below:
How to Increase Offline Sales for Local Businesses
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Increase Offline Sales for Local Businesses

Local Restaurant SearchesYouTube and Local ShoppingGoogle MapsGuide to Offline SalesGoogle is More than Ten Links on a Search ResultCitationsGoogle published a guide on four ways to drive local search traffic to an offline local business and make more sales. It’s a good reminder that Google is more than just the ten blue links on a search page.Understanding all the ways customers are trying to find businesses will help create more sales.For local retail, Google shared that various kinds of searches are growing exponentially.In particular, three kinds of searches are showing dramatic increases:The first kind of search involves consumers searching for businesses that are local to them.The second type of search involves consumers who are searching for businesses local to them that have som...
Local 2-Packs Spotted in Google Mobile SERPs
Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local 2-Packs Spotted in Google Mobile SERPs

Google’s Local 3-Pack might soon be a Local 2-Pack (on mobile at least). This week, Joy Hawkins at Local U (via Mariano Rodriguez from LawRank) shared findings of 2-Packs being spotted in local search results on mobile.  Since the news was first shared, more and more people have reported seeing a set of just two results when performing local searches on mobile.Seeing a 2-pack on Android Mobile. Anyone else?#localseo pic.twitter.com/bpICh5W2tX — Ben Fisher (@TheSocialDude) March 30, 2021   Both Android and iPhone users are being presented with 2-Pack results:I’ve been seeing it on iPhone/safari: pic.twitter.com/ArBEDQuzJ2 — Frank Olivo (@FrancoOlivo) March 31, 2021What’s new? When performing a local search, users are usually presented with three top results. This is referred to as...
Odd Relationships in Local Search
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Odd Relationships in Local Search

Like my post? Please share! One of the first things you notice about Google Maps and the rest of the local search zoo is that usually there’s no single, isolated reason one business outranks another.  Rather, all kinds of factors come into play: some obvious, some less obvious, lots of maybes, and some that probably nobody knows about.  But I’d go a step further and say you’re in a much better position to get some solid rankings if you know how some factors tend to interact with each other, often in unpredictable ways.You can’t look at local search ranking factors in a vacuum.  Google sure doesn’t seem to.  Now, it’s not a bad idea to work on your local SEO with a big checklist.  That can get you far, especially if you stick with it.  You only run into trouble when you seem to have do...
New Local Search Grid Module Added to BrightLocal Academy
academy course, Beginner, Blog, BrightLocal Products, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

New Local Search Grid Module Added to BrightLocal Academy

We’re pleased to announce the arrival of a new BrightLocal Academy module all about how to use our latest tool: Local Search Grid. The module is called Put Your Rankings on the Map With Local Search Grid and is part of the ‘Level Up Your Local SEO with BrightLocal’ course. It includes lessons on:How to uncover deeper ranking insights How to set up a report to get the insights you need How to spot opportunities for growth and get ahead of the competitionThe module also has two short quizzes to test your knowledge and understanding. What is the ‘Level Up Your Local SEO with BrightLocal’ course about? The ‘Level Up Your Local SEO with BrightLocal’ course uses the power of interactive content to guide you through the theory of local SEO and shows you how to tackle it more effectively u...
New SEO Tool Tracks % Of Google SERPs with Local Packs
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New SEO Tool Tracks % Of Google SERPs with Local Packs

A new, free tool for SEOs provides insights about Google search features from an analysis of 60 million US queries.Developed by Local SEO Guide, the Local-Pack-O-Meter tracks data for ten different types of Google search features such as local packs, knowledge panels, shopping, job postings, ads, and more.What separates the Local-Pack-O-Meter apart from other tools that monitor Google search features is the amount of data it has access to.Traject Data, a client of Local SEO Guide, supplies the SERP stats from roughly 60 million US search queries. The significantly larger sample size, compared to similar tools, may result in data that’s more representative of all US queries.“While tools like MozCast have their own versions of a SERP Feature tracker, these are typically only for a relativ...
10 Common Local SEO Myths Debunked
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

10 Common Local SEO Myths Debunked

There are many strategies and tactics that you can implement to help your business increase rankings in local search results. But for every well-known and proven ranking strategy, there is an equally well-known unproven strategy masquerading as an effective local SEO tactic. In today’s Whitespark Weekly episode, Darren is busting 10 common local SEO myths! Stop wasting your time implementing these tactics in the hopes of positively impacting your rankings! Video Transcript Hey there, Darren here with another way Whitespark Weekly video. These videos are to help you understand local SEO, give you optimization strategies, and keep you up to date on the latest in local search. If you’re new here, please subscribe to our YouTube channel and sign up for our newsletter. We will send you ...
Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar]
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar]

Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI?Join our next sponsored Search Engine Journal webinar on Wednesday, March 24 at 2 p.m. ET.Dan Dillon, VP for Marketing at Reveal Mobile, shares five proven local marketing campaigns you can use right now to reach high-intent audiences.In this presentation, you will learn:Strategies to get customers back into stores.Top-performing CTAs for hyper-personalized ads.How to implement geofencing marketing on Facebook.Targeting tactics to retain customers and win market share.How successful brands use geofencing to create exceptional experiences and drive ROI.Dillon provides a data-rich view into how digital marketers use geofencing and location-based marke...
How to Land Your First Local SEO Client
Blog, BrightLocal Products, Client Relations, googe optimize, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Land Your First Local SEO Client

We’re incredibly excited to announce the launch of our second free course for BrightLocal Academy, called ‘How to Land Your First Local SEO Client‘. We’ve created this course in collaboration with local SEO specialist Claire Carlile because we realized that while there’s plenty of content out there that helps people learn how to do local SEO, there’s little that helps people get their local SEO agencies off the ground.  Winning that first client is a massive milestone for anyone starting out, but there’s a lot of work needed to get to that point. For the most part, it’s trial and error but early missteps can have negative knock-on effects as your agency grows. For example, you might find yourself in a tricky situation down the line after having underpriced your services at the start, l...
Local Quizness March 2021 – What’s The Story in Local SEO?
Blog, googe optimize, google optimization, google seo, Local Quizness, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Local Quizness March 2021 – What’s The Story in Local SEO?

Claim your listing on the new BrightLocal Agency Directory to begin generating leads from businesses that are searching for help with digital marketing right now. Every week, BrightLocal’s Customer Success team receives requests for recommendations of top-rated agencies that can help our local business customers with their digital marketing. And, just as often, we receive… Read More
Should I Pay Annually for the Local Data Aggregators? 3 Things We Learned.
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Strategy

Should I Pay Annually for the Local Data Aggregators? 3 Things We Learned.

Posted Mar 9, 2021 by Joy Hawkins There are several reputable companies that offer services with an annual fee that are designed to keep your online local directory listings up-to-date.  One way of doing this is to focus specifically on the major local data aggregators that push information out to tons of different websites. We did an experiment to see what happens if you sign up for one of the annual data provider services and cancel it a year later. Not renewing caused wrong information to come back.When we did the experiment, the listing on Acxiom (which is no longer an active aggre...
The Most Popular Local Search Blogs
googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

The Most Popular Local Search Blogs

As mentioned above, one of Mike Blumenthal’s posts – “Google Testing (Or Rolling Out?) New 3-Pack Carousel” – was broadly shared and gained a large number of links. This article is the most linked-to local SEO article, even after we do adjustments for some domains sending unusually high numbers of links. Overall, the list is dominated by Moz (Local) with most posts written by Miriam Ellis, and by Sterling Sky (written mostly by Joy Hawkins and Colan Nielsen). Of the top 30 posts, only 7 were not published on either of these two blogs. After Mike’s article, the most linked-to non-Moz and non-Sterling-Sky article was Whitespark’s “2020 Local Search Ranking Factors Presentation” (written by Darren Shaw) which ranked 19th, followed by GatherUp’s “Do Consumers Support Businesses Requiring M...
12 Proven Local SEO Tips to Dominate the SERPs and Map Pack
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

12 Proven Local SEO Tips to Dominate the SERPs and Map Pack

Get on a Local Search PlatformUse Structured DataTap Into Google My Business & Optimize for ItUpdate Event StatusAudit Your ListingsManage Your ReputationUse Hyper-Local ContentConnect With Customers via Always-on MessagingMonitor TrendsOptimize for Voice Search & MobileTrack Rankings & Build Out Local Landing PagesDon’t Forget Links Are Still Very ImportantBeing visible on search engine results pages (SERPs) is more important than ever, especially for businesses that have physical brick-and-mortar locations.Restaurants, retail stores, and other types of local businesses have many potential customers looking for your products and services.COVID-19 has changed the way we do business and consumers’ informational needs have grown. Optimizing your local presence is critical for ...
Core Web Vitals and the Page Experience Update: What They Mean for Local Businesses
Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Core Web Vitals and the Page Experience Update: What They Mean for Local Businesses

Google is currently putting together the final changes for a search algorithm update that they’ve announced will land in May 2021.  The update is being called the Page Experience update because of its focus on usability rather than things like keywords or search relevance. Google has already provided some information on the update, which aims to measure and potentially rank the experience that a user encounters when visiting a page. The fact that Google have given so much warning about the update says all you need to know about how seriously to take it. We know it’ll impact organic search results but as of yet, there’s no word on whether there will be any specific impact on Google My Business rankings. Although this update is due to hit the algorithm in May, there’s no reason not to ge...
Does Optimizing Content for “Near Me” Work for Local SEO? Sterling Sky Blog
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Does Optimizing Content for “Near Me” Work for Local SEO? Sterling Sky Blog

Posted Mar 2, 2021 by Joy Hawkins We asked this question at a LocalU Advanced event: “Does adding instances of “near me” terms onto a website increase its ranking for “near me” keywords”.  The vote was very divided with 44% of people saying no and 56% of people saying yes.We have done a ton of testing on optimizing for “near me” terms (ex: “plumber near me”) and have found that adding instances of “near you”, “nearby” and “near me” to the content of a page (including meta tags) does have a positive impact on ranking. Here is an example of a client’s homepage traffic ...
Seed Audiences: the Most Practical Way to Make Blogging Work for a Local Business
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Seed Audiences: the Most Practical Way to Make Blogging Work for a Local Business

Like my post? Please share! For most business owners and others who try it, blogging is a frustration factory.  The way they go about it, it’s a time gobbler, a grind, and a disappointment until they give up – 47 blog posts and 0 new links, 0 visitors, and 0 customers later. What’s wrong with the way small / local businesses blog? I’ll be the last one to say blogging isn’t effective.   It sure can be.  This blog is a vital organ of my business, and that’s true of some of my clients’ businesses, too.  But certain pieces need to slide into place first, preferably on the sooner side. The big trouble is that blogging (as it’s commonly done) is at best a tough way to earn links, build an audience, and pick up local rankings for semi-competitive terms.  As in it’s ineffective at all 3 most of...
8 New & Updated Google My Business Features for Local SEO
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

8 New & Updated Google My Business Features for Local SEO

Google has rolled out several new features and attributes in Google My Business (GMB) since the Coronavirus began.If you’re running a local business, you need to know about those updates so you can get the most out of the platform.In this article, we’ll check out 10 recent changes to Google My Business that you need to check out.1. Health & Safety AttributesLate in 2020, GMB rolled out new attributes so searchers can make informed decisions about the health standards at businesses they may visit.These new GMB attributes are:Appointment required.Mask required.Staff wear masks.Staff get temperature checks.Temperature check required.Keep in mind that f you follow stricter health-related guidelines than your competitors and you advertise those guidelines on GMB, you could very well capt...
7 Local Marketing Measurement Best Practices for Times of Crisis
googe optimize, google optimization, google seo, Local Search, Marketing Analytics, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

7 Local Marketing Measurement Best Practices for Times of Crisis

It’s hard for local marketers to believe that it was just last March our goals were completely upended and we were forced to drastically change how we view local marketing measurement and success for both channels and campaigns.Soft skills such as flexibility and the ability to pivot at the drop of a hat became a non-negotiable requirement.Hard KPIs, as a result, have had to shift as what customers expect from brands requires a heavy lift of development to execute.Curbside pickup, once a service targeted to busy individuals, is no longer a unique value add a brand offers but an expected health & safety protocol for all consumers.The same is true for contactless delivery.What does this mean specifically for local marketing—and particularly, how you measure success?In this post, my co...
How Much Do Local Rankings Fluctuate in Google? How Can You Rank Higher in Local?
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How Much Do Local Rankings Fluctuate in Google? How Can You Rank Higher in Local?

Posted Feb 16, 2021 by Joy Hawkins It’s pretty common to see threads at the Local Search Forum like this one where a business owner is wondering how they can rank higher on Google.  The challenge I see most often is that a lot of business owners seem unaware of how much rankings in the local search results fluctuate.  There are 3 principles that I’ve observed in the last decade that summarize what people should be aware of. The top positions seem to be more stable.  If you’re in the top 3-5, you will likely see less fluctuation than positions 5-10.  For example, we o...