Friday, January 22Digital Marketing Journals

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This Week In Web Design – January 15, 2021
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This Week In Web Design – January 15, 2021

Halfway through the first month of the year and we’re back with another one of our collections of all the web design and development articles we’ve found that were published online in the past seven days. This time around we have topics including predictions and trends for the new year, JavaScript tutorials, WordPress, portfolio design, freelancing tips, and much more! So pull up a chair and let’s get at it!9 Tips for a Successful Design RetrospectiveSometimes the best way to inspire a creative team is by looking back at projects. A design retrospective can help you evaluate projects upon completion, look back at workflows and results, and take lessons learned to future work. Too often there’s a negative association with a design ret...Read More
First Week In Web Design – January 8, 2021
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First Week In Web Design – January 8, 2021

After taking a brief break for the holidays, we’re back with the new year’s first edition of “This Week In Web Design”. For the uninitiated, each Friday we publish this roundup of all the web design and development articles we’ve found around the interwebs that were published in the past seven days. So here we go again, kicking off 2021 with the articles you’ll find below. Let’s get the new year started right!You want overflow: auto, not overflow: scroll | Kilian ValkhofEvery now and then a web developer using a Mac discovers that their beautiful design is littered with scroll bars on other platforms. Either because someone points it out to them or because they attach a mouse to their laptop, both of which make the scroll bars appear. Often, MacOS hiding scroll bars by default […]Rea...
What is Google My Business ‘Direct Edit’, and What Does It Mean for Agencies?
Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What is Google My Business ‘Direct Edit’, and What Does It Mean for Agencies?

Ben Fisher is a Platinum Product Expert for Google My Business. He’s a master of the spam redressal form, is always on top of the latest news, and loves to share his knowledge with others. Here, he explains the new ‘Direct Edit’ feature in Google My Business, or, as he’s calling it, the Transparent Merchant Experience. In 2017, Google My Business (GMB) launched the ability to update your business information, make posts, upload photos, see how many views you have received, and more, within SERPs. The blog post they released was then titled ‘Manage your business listing without leaving Google Search.’Now fast forward to 2020, and they have upgraded the experience in a blog post titled ‘Update your Business Profile on Google Maps and Search‘. See the difference there? The main change ...
Expert Local SEO Predictions for 2021
Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, pagerank, paid search, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Expert Local SEO Predictions for 2021

Now that 2020 is well and truly behind us, we can begin looking forward to bigger, better things. That’s right folks, the time is once again upon us to bring out our BrightLocal crystal ball and enlist some of the local search community’s most well-loved experts to help us with some local SEO predictions for the coming year.  But, before we get started thinking about what’s to come for 2021, how did our experts fare with what they predicted in 2020? Reflecting on 2020’s Local SEO Predictions A lot happened in 2020, but how many of our experts’ local SEO predictions came true?  Unfortunately, a lot of our pros had hoped 2020 would see a reduction in spam, but with the introduction of new Covid-19 support, resources, and features, plus limited Google My Business support, it seems Google ...
Popular Design News of the Week: December 21, 2020 – December 27, 2020
Apps, Best Of, building website, business, Compilation, creating a website, CSS, design, Freelancing, Google, google web designer, Graphic Design, Inspiration, internet design, News, responsive design, social media, Typography, Usability, ux design, web design, web design company, web designer, Web Development, web page design, website builder, website design

Popular Design News of the Week: December 21, 2020 – December 27, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. Minimal CSS Loader Collection  Webdesign Toolbox: Find the Perfect Web Development Tools  Facebook: Free as in Bullsh*t  New Year Edition: Top UX/UI Design Trends Rushing to Us In 2021  Our 50 Favorite CSS Libraries, Frameworks and Tools from 2020  404 Page Inspiration – The Best 404 Pages from Around the Web  7 Best Instagram Tools for Des...
Pantone Color of the Year 2021
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Pantone Color of the Year 2021

It’s that time again: the self-fulfilling prophecy that is the Pantone Color of the Year has been announced for 2021. For 2021, we’re getting two colors of the year. The colors selected to grace museum gift shops, and end-of-year blog posts are Ultimate Gray (a mid-range gray somewhere around #939597) and Illuminating (a citrus yellow that’s approximately #F5DF4D).A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.The last time Pantone selected two colors was Rose Quartz & Serenity in 2016, and we all know what a tranquil, serene year that was; so 2021 will presumably unleash the curse of an ancient mummy on the world, or see us collide with the Sun. 2020’s color, “Classic Blue”, probably wasn’t much of a color of the year u...
This Week In Web Design – October 23, 2020
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This Week In Web Design – October 23, 2020

As another week comes to an end, we are back again with our weekly roundup of web design and development related articles that have been published in the past seven days. In this edition, you will find articles about freelancing, design trends, Tailwind CSS, “classless” CSS, design mentoring, WordPress, and much more. So let’s have a look!How to Prevent Pasting into an InputEvery once in a while I get to a website that doesn’t allow me to paste into a form input. In most cases it’s something to do with login credentials (username and or password) and auth codes. So how are they preventing me from pasting information? It’s as easy as you’d think! Let’s start with …Read MorePHP code quality tools to check and improve your codeThey were coded by Dave, your colleague developer. Th...
Popular Design News of the Week: December 7, 2020 – December 13, 2020
Apps, Best Of, building website, business, Compilation, creating a website, CSS, design, Freelancing, Google, google web designer, Graphic Design, Inspiration, internet design, News, responsive design, social media, Typography, Usability, ux design, web design, web design company, web designer, Web Development, web page design, website builder, website design, WordPress

Popular Design News of the Week: December 7, 2020 – December 13, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. Web Typography Rules: What You Need to Know  How Microsoft Crushed Slack  Graphic Design Trends for Social Media in 2021  UX Christmas  Traxr – Monitor Links with 100% Accuracy  Hexometer 2.0: Monitor Website Issues and Performance Actively  Designing Data Science Tools at Spotify  Cow Pilot – The Deadline Driven To-Do List  Roy – A Si...
This Week In Web Design – October 30, 2020
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This Week In Web Design – October 30, 2020

It’s the last Friday of October, the day before Halloween, and, of course, time for our latest edition of “This Week In Web Design”. In this week’s roundup of all of the web design and development articles we’ve discovered that were published in the past seven days, we have a variety of topics, tips, tricks, treats, and tutorials for you. So let’s dive in!Detect Changed Files with gitThere are numerous reasons to want to know which files have been added or modified in a git repository, one of which is your text editor highlighting those files. Another use case is running tasks against only files which are presently changed, like lint or other validation routines. So how can we identify files which …Read MoreCollaborative Journey Maps - Boxes and ArrowsIn many organizat...
This Week In Web Design – November 13, 2020
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This Week In Web Design – November 13, 2020

It’s Friday the 13th, and that means it’s time for another edition of our weekly roundup of web design and development related articles that were published around the web in the past seven days. Let’s dive in!Who is a UX Engineer SpecificallyUX Engineers have unique design roles and serve the vital purpose of developing components. UX Engineers bridge the gap between design and development, with a focus on the user.Read More4 key learnings from an experienced React developerToday I was reflecting on what I learned in the last few years, specifically related to programming and computer science. It is fair to say that I explored many new things — IoT, computer vision, deep learning, blockchain development, and more on the programming side. I was thinking of making ...
This Week In Web Design – November 20, 2020
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This Week In Web Design – November 20, 2020

Another Friday has come, and therefore another edition of This Week In Web Design, our weekly roundup of web design and development related articles published over the past seven days. In this week’s roundup we have  CSS color mixing, new design tools, WordPress tips and tricks, client management, and many more interesting topics that could help you grow in your quest to become a better we designer and developer. So grab whatever your drink of choice is, pull up a chair, and let’s dive in.43 Web Design Mistakes You Should Avoid - Daily Blog TipsThere are several lists of web design mistakes around the Internet. Most of them, however, are the “Most common” or “Top 10 mistakes.” Every time I crossed one of those lists I would think to myself: “Come on, there must be more than 10...
Popular Design News of the Week: December 14, 2020 – December 20, 2020
Apps, Best Of, building website, business, Compilation, creating a website, CSS, design, Fonts, Freelancing, Google, google web designer, Graphic Design, Inspiration, internet design, News, responsive design, social media, Typography, Usability, ux design, video, web design, web design company, web designer, Web Development, web page design, website builder, website design, WordPress

Popular Design News of the Week: December 14, 2020 – December 20, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. The Best Design Tool of 2020 is not What You Expect  14 Top Design Trends to Watch Out for in 2021  UI Trends for 2077  Firefox was Always Enough  Wavelry – Create & Customise Wavey Svg and Png Backgrounds  Design Documentation  The Best 25 Black and White Web Design Inspiration  2020 Design Tools Survey  Web Design in 2021 – What t...
This Week In Web Design – December 4, 2020
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This Week In Web Design – December 4, 2020

Happy holidays and welcome to the first Friday of the last month of 2020! It’s time again for another edition of our roundup of all the web design and development articles we’ve found that were published in the past seven days. Let’s have a look!8 Tips to Nail Your Design PresentationPresenting your design to a client is often a chance to make a key first impression. It can set the tone for how the project will be received. A spot-on design presentation can help you set the stage for success. There’s a lot that can go into a design presentation – the work itself, s...Read More11 Tips for Creating a Usable Website Contact PagePeek at the analytics. Chances are that your contact page is among the most visited on our website. It’s for good reason. Visitors will seek ...
This Week In Web Design – December 11, 2020
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This Week In Web Design – December 11, 2020

14 days until Christmas – what?!? Yes, 2020 has been quite a year, and somehow it’s almost over. So here’s you’re chance to take a break from the craziness that has been this year and have a look at the web design and development related articles we’ve found around the interwebs that were published in the past seven days. Enjoy!Web Typography Rules: What You Need to Know90% of all the information on the web is in writing. That means that typography is a skill that dictates that 90%. That’s a staggering figure that highlights just how important typography is. It’s absolutely everywhere: blog posts, social media, magazines, reports, books, and so much m...Read MoreWhen (And How) to Outsource Design Work to Someone ElseIf it has ever crossed your mind that a cer...
Digital Marketplace at TemplateMonster Welcomes Vendors
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Digital Marketplace at TemplateMonster Welcomes Vendors

Everyone knows TemplateMonster as a place where one can find literally any type of product for any purpose imaginable. With more than 20 years of experience in the web design industry, the ready-made designs from our inventory have been downloaded millions of times, the collection of quality web design products has reached over 85 000 items, with new designs and extensions being added on a regular basis. We've started educating the web audience and certifying partners. Now, it's time to move further, TemplateMonster has become a digital marketplace.With over 7 million potential clients, our digital marketplace is the right destination where beginner web designers can earn their first $1,000. This is also a place where experienced web ...
A Very Serious and Prestigious Social Media Awards Show
facebook, facebook marketing, instagram, News, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

A Very Serious and Prestigious Social Media Awards Show

Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique, interesting, or savvy content on social media. Every episode features one brand, and explains what the brand has done to deserve a place on Hootsuite’s fridge, as well as a few main takeaways for businesses hoping to replicate the success for themselves. Season 2 Episode 4: Vancouver Coastal Health Award: Least Awkward Attempt to Peer Pressure Young People Into Not Spreading DiseaseWhat they did that was Fridge-Worthy:Started a TikTok channel to reach a younger audience, creating funny and informative content to spread awareness about COVID-19Takeaways:If you’re going to try a new channel, do it in a way that matches the tone and feel of content that’s already pop...
5 Social Media Strategy Questions Every CMO Needs to Answer in 2021
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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey, and marketers anticipate spending will remain close to this new high level as we enter the new year. With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever. But is your social strategy up to the task? Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. Here are 5 questions to see how your approach compares. Download the full Social...
Google My Business to Log Recent Customer Calls
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Google My Business to Log Recent Customer Calls

Google My Business is working on a new feature that will allow businesses to see recent customer calls triggered from search results.Google is notifying business owners about this upcoming feature via the GMB. The notification can be seen below:Call history notification in Google My BusinessClicking on Try it out prompts a message saying “You’ll be notified when this feature is available.”AdvertisementContinue Reading BelowCall history in Google My Business is clearly in the early stages of development. But there’s a help page already published where users can learn more about the feature before it launches.Clicking on Learn more links to a help page that reads:“You can use call history to keep track of phone calls from your customers on Google Search and Maps. Your calls are all in one...
Get 10% Off LocalU Advanced with BrightLocal
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Get 10% Off LocalU Advanced with BrightLocal

We’re excited to again be partnering with Local University to offer BrightLocal readers 10% off LocalU Advanced Virtual, the online conference filled with advanced local search insights and tactics from the brightest minds and biggest names in the business, this time taking place 9am-5.30pm ET on Tuesday, November 10th. The last virtual event, back in June of this year, was a huge success, and we really enjoyed being part of the experience. We’re confident the team at Local University will be able to follow up with another fantastic selection of speakers and invaluable, actionable topics and Q&As. What is LocalU Advanced Virtual?The world’s leading local search-focused conference, featuring talks from 13 renowned experts in the field, such as David Mihm, Joy Hawkins, and Darren S...
NEW: Direct-to-Review Makes It Easier for Happy Customers to Leave Reviews
Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO

NEW: Direct-to-Review Makes It Easier for Happy Customers to Leave Reviews

You asked, we listened! Our users wanted a faster, friction-free way to get reviews from their happiest customers, and that’s why today we’re launching the highly anticipated ‘Direct-to-Review’ setting for Get Reviews. It’s a simple change, but one that could make a world of difference to your review generation. With Direct-to-Review switched on, positive reviewers will automatically skip the ‘internal feedback’ step when completing review requests, so they can jump right to leaving you reviews on your preferred sites in just two clicks. That means far fewer dropouts in the Get Reviews process, a shorter journey for your customers, and crucially, more reviews for your business. How does Direct-to-Review work? Here’s the current flow that Get Reviews takes your customers through:Rate ...
Google Expands Live Busyness Information to More Places
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Google Expands Live Busyness Information to More Places

Google’s live busyness information is expanding to cover more types of places, and becoming a prominent fixture in Google Maps.Live busyness information is a feature Google launched back in 2016 which informs searchers of how busy a place is expected to be at a given time.The data is typically surfaced when people look for a specific place in Google Search or Maps.Going forward, live busyness information will be displayed in Google Maps even when people aren’t looking for anywhere specific.In addition, Google is expanding its coverage of live busyness information to millions of places around the world.Here’s more about each of these updates which are sure to change how people interact with local search.Live Busyness in MapsThe pandemic has transformed live busyness into an essential too...
a free online school dedicated to local SEO
Blog, BrightLocal Products, googe optimize, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO

a free online school dedicated to local SEO

We’ve been working hard behind the scenes and are thrilled to announce the arrival of BrightLocal Academy: a free online school dedicated to teaching you all about local SEO. Built with busy professionals in mind, it will help you to:Make the most of the time you have to learn with short interactive videos. Fill your knowledge gaps by letting you learn what you want, when you want to. Make what you learn really stick, through regular quizzes. Stand out from the crowd with certificates you can add to your CV or LinkedIn profile.  The first course we’re launching is Level Up Your Local SEO with BrightLocal which uses the power of interactive content to guide you through the theory of local SEO and shows you how to put its awesome powers into practice with confidence.  So if y...
New Features, Updates and Tests Roundup
Blog, googe optimize, Google My Business, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

New Features, Updates and Tests Roundup

UPDATED December 18th, 2020: Added news of Preview Call History rolling out to Google My Business As we approach Christmas, there seems to be no let-up in the fast pace of updates and tests in Google My Business. At BrightLocal, we may have been busy releasing a detailed piece of research, a complete guide to local SEO and an entire learning Academy, but that won’t stop us catching you up on all the latest Google My Business news over the past month. Between official updates, rumored tests and new features, there’s a lot to cover, so strap in! Google launches Small Business Advisors program In Mid-November, Google served up a new program designed to assist small businesses in the United States with their online marketing (using Google tools throughout, naturally).  For $39.99 per sessi...
Google Maps Rolls Out 4 New Features
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Google Maps Rolls Out 4 New Features

Google Maps has four new features to improve the experience for users as well as businesses who use the platform to reach customers.Here’s a look at everything new in Google Maps and how it can be useful to you.Messaging From Maps & SearchTo facilitate easier communication between businesses and customers, Google is bringing messaging capabilities to Maps and Search.Businesses with a verified profile can now message with customers directly from the Google Maps app. Messages from customers will appear in the business messages section in the updates tab.Messaging can be turned on or off from the settings panel of the Google Maps and Google My Business apps.Google will soon be adding the ability for businesses to see and respond to customers on desktop by adding messages directly in Se...
The 2020 Local Search Ranking Factors Survey Analysis
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The 2020 Local Search Ranking Factors Survey Analysis

Back in September I presented the results of the 2020 Local Search Ranking Factors at Whitespark’s inaugural Local Search Summit, and today, finally, I am pleased to release the written analysis and full survey results. Sorry for the long delay! It has been a couple of years since I published the last Local Search Ranking Factors Survey results, and much has changed since then. Google continues to add new features to GMB, tactics and strategies are shifting, and Google is getting serious about monetizing local. Before I dive into my analysis, here’s the iconic pie chart that you’ve all been waiting for. This is how the local search experts think local pack/finder rankings are weighted in 2020: Side note: Particularly observant readers may have noticed that social sign...
The Year in Local Search – 2020
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The Year in Local Search – 2020

2020 has nearly come to an end (cue sighs of relief!)  While this year presented many challenges, especially for local businesses, it also created the opportunity for triumph. Google My Business introduced more new features than ever, and we saw the good side of many organizations that strived to provide extra resources and relief to those in need. Although we may all be glad to see the back of what’s been a pretty hectic year, we’d be remiss not to look back on all the exciting things that have taken place. For us, it’s been a year filled with GMB news, updates, and changes, and we even had some laughs along the way too, (Four Season Total Landscaping anyone?) So, before we say “so long” to 2020 for good, we invite you to join us in reflecting upon the year in local search.What woul...