Thursday, September 23Digital Marketing Journals

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This Week In Web Design – September 10, 2021
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This Week In Web Design – September 10, 2021

It was a relatively slow week in the world of web design and development related articles, possibly due to the Labor Day holiday in the U. S., but we’ve still managed to gather as many as we could find for this Friday’s collection. This week we have topics including new design tools, CSS frameworks, WordPress, and a bit more. So pull up a chair, grab a cuppa, and have a read!Exciting New Tools for Designers, September 2021 | Webdesigner DepotSince school is back in session, this month’s roundup has a learning focus. In addition to tools, many of the resources include guides, tutorials, and cheat sheets to help make design work easier. Here’s what’s new for designers this month. ScrollingMockup.io ScrollingMockup.io generates high-definition, animated scrolling mockups in minutes. All...
This Week In Web Design – September 3, 2021
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This Week In Web Design – September 3, 2021

On this first Friday of September we have a new roundup of all the web design and development related articles we could find that were published around the web over the past seven days. This week we have articles covering a variety of topics, including CSS, design trends, JavaScript, freelancing, ecommerce, WordPress, and more. Let’s have a look!3 Essential Design Trends, September 2021 | Webdesigner DepotDo you ever get bored with design projects? Feel like you keep designing the same things on repeat? This collection of trends – from fun angles to illustrations where you wouldn’t expect them to cool three-dimensional concepts – is sure to help you think a little more out of the box. It might be just […]Read MoreDesign Trend: Frosted Glass Effect in Web DesignWith just the ...
New Academy Course: How to Master Local Keyword Research
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New Academy Course: How to Master Local Keyword Research

Keyword research is one of the most important activities in SEO—the bread and butter of digital marketing—and should therefor should be up there at the top of your list of priorities when it comes to any digital marketing work.  For the beginners out there, keyword research is the process of finding the words and phrases that customers and potential customers use to find information and solutions to their problems. Essentially, every time somebody searches the internet, they are using keywords.  This means that thorough keyword research is a prerequisite for building an effective local SEO and content strategy. If you don’t know the types of terms people are searching for, how are you going to plan and write content that attracts and converts customers? Even if you’re familiar with key...
Google Explains Importance of GMB for Local Search
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Google Explains Importance of GMB for Local Search

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).What’s the Difference Between Local and Informational Search Queries?A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area.Examples of a local search business can be a a plumber, a restaurant, a retail store or a lawyer.And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on...
This Week In Web Design – August 20, 2021
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This Week In Web Design – August 20, 2021

The week has come to an end so we’ve rounded up a bunch of web design and development related articles we’ve found that were published on the web over the past week. This week’s collection features topics include JavaScript tutorials, freelancing tips, headless CMS, minimalist fonts, WordPress, and much more. Let’s have a look!Top 7 Headless CMS Platforms in 2021If you are creating any kind of online assets like an app, catalogue, forum, blog or website; you will need a content management system (CMS). That is where you’ll manage all the images, designs, text and video associated with your project. We’ll explore the top 7 headless CMS platforms in 2021 during this 10-minute read, but first, a refresher: What is a CMS? A content management system provides the interface for creati...
A Great Way to Get Customer Pics
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A Great Way to Get Customer Pics

In March of this year, Google announced a ‘photo update’ feature that gives Google Maps users on Android devices a new way to upload photos to your Google My Business profile. I’ve only just spotted it being used ‘in the wild’, and haven’t seen much in the way of coverage, so I thought it worth sharing some details on how it works, what you need to know, and what it could mean for the future of GMB (specifically Google Posts). After all, the features you know about but your competitors don’t are the ones that make you stand out when searchers compare businesses. Read on to find out more! What are Google My Business ‘Photo Updates’? We’re all familiar with the contents of the ‘By owner’ tab in the updates section. This is where we see our Google My Business Posts, new photos and updated...
Popular Design News of the Week: August 2 2021 – August 8, 2021
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Popular Design News of the Week: August 2 2021 – August 8, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!                   
Google Explains Importance of GMB for Local Search
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Google Explains Importance of GMB for Local Search

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).What’s the Difference Between Local and Informational Search Queries?A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area.Examples of a local search business can be a a plumber, a restaurant, a retail store or a lawyer.And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on...
This Week In Web Design – July 30, 2021
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This Week In Web Design – July 30, 2021

We’re finishing off the month of July with our latest collection of all the web design and development related articles we’ve found that were published in the past seven days. This week we have topics covering web design showcases, learning resources, headless CMS websites, WordPress tips and tricks, and many more. Ready, set, go!20 Best New Websites, July 2021 | Webdesigner DepotThis month we have a variety pack for you. There are all sorts, from the most conservative layouts and structures to more experimental navigation. And we see how even the most traditional and functional websites can connect with users through mood-enhancing color schemes, clever font choices, and illustrations. Non-functional–that is, purely decorative–details can really improve […]Read More15+ Best ...
Say Hello to a Bolder, Brighter BrightLocal
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Say Hello to a Bolder, Brighter BrightLocal

You’ve probably noticed that things look a little different around here. That’s because we’ve just launched our new brand identity!Taking our brand forward We’re big believers in the power of brand, which is why we’ve continued to invest in ours over the years. We’re confident that we have one of the most recognized and trusted brands in local SEO, but as with everything we do, we’re not going to rest on our laurels. We have a restless nature that urges us to always question what could be improved and how we can do things better. This isn’t the first time we’ve refreshed our brand. After all, we exist in an industry that is constantly evolving. Sitting still is not an option. Our business is constantly evolving, too. In the years since we last refreshed our brand identity, we’ve welc...
Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results
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Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results

Want to find out why your competitor’s page is No. 1 in Google organic SERPs? Well, now you can! (To the extent that Google is willing to tell you, anyway.) That’s because Google yesterday announced a feature that shows a selection of reasons for ranking individual pages in SERPs, bringing some much-needed transparency to search.via GIPHY Source: Google This feature is a section called ‘Your search & this result’ but it doesn’t have a catchy name yet, so we’re calling it the ‘Ranking Factors Box’, simply because, well, it’s a box that displays ranking factors! The Ranking Factors Box is an extension of the ‘About this result’ box, which is accessible by clicking the ‘three vertical dots’ at the end of a search result and was originally launched back in February of this year. Wher...
This Week In Web Design – July 16, 2021
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This Week In Web Design – July 16, 2021

This past week we have had a variety of web design and development related articles covering topics such as freelancing, JavaScript, Tailwind CSS, Python, usability testing, static site generators, UX, and much more. We’ve gathered all that we could find and wrapped them up in this collection for you to peruse.Exciting New Tools for Designers, July 2021 | Webdesigner DepotThe dog days of summer are here. From vacations to pool time, you might not be thinking about work that much. But there are still plenty of new tools and resources popping up to help you become a better or more efficient designer. Here’s what new for designers this month. Haikei Haikei is a web […]Read MoreResponsive vs. Adaptive Design: Everything You Need to KnowIt’s a no-brainer for most website designers that...
Why Piggybacking on Your Brand’s Social Posts is Great for Your Career
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Why Piggybacking on Your Brand’s Social Posts is Great for Your Career

Did your boss send you to this blog to try and turn you into an employee advocate? Don’t worry, we’ll make it worth your while. Employee advocacy is when a workforce promotes their organization, most commonly over social media. It’s been known to give companies major benefits, ranging from ad savings and improved brand sentiment to employee retention and increased leads. If your organization has an employee advocacy program, they probably told you to get on board because it’s great for the company—and whatever is great for the company is great for you, etc, etc. But you’re probably still on the fence because, let’s be honest, it’s yet another thing piled on top of your already full plate. What do you get out of sharing company-approved social media posts anyway, right? It turns ou...
Popular Design News of the Week: June 28 2021 – July 4, 2021
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Popular Design News of the Week: June 28 2021 – July 4, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!                   
Ecommerce Pricing and Web Push Welcome Notifications
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Ecommerce Pricing and Web Push Welcome Notifications

By Kelsey Johnson June 30, 2021 We’re constantly looking for ways to make it easier for you to achieve your goals with less work. We have three new features that are extremely quick to set up, but could mean significant growth and new revenue streams for your business.The first two have been added to your ecommerce options in our Landing Page builder: Subscriptions and Payment Plans. Now, in addition to offering a one-time payment, you can set up a subscription service or payment plan for your customers.Read on to learn more:SubscriptionsYou can now set up a subscription payment service directly on your landing pages. Subscriptions, also known as recurring payments, are incredibly beneficial for all businesses. Here’s why:You have a d...
What’s New in Local Search Grid? Reasons to Put Rankings on the Map!
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What’s New in Local Search Grid? Reasons to Put Rankings on the Map!

In the months since we launched Local Search Grid, we’ve been hard at work adding new functionality and updates to make it the de facto geo grid of choice. Alongside the usual, subtle quality-of-life updates you’re not supposed to notice, we’ve launched some big new features that take understanding and improving your local search performance to the next level. Here’s why there’s never been a better time to put your rankings on the map! New Key Metrics in Competitor Tables One of the really neat things you can do with Local Search Grid is to track your competitors and find out why their Google My Business profiles might be winning in local SERPs. You can view the business category they’re using on GMB, see the number of reviews and their average review rating, and find out where you mig...
This Week In Web Design – June 25, 2021
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This Week In Web Design – June 25, 2021

It’s the last Friday of June, and Fridays around here mean it’s time for our weekly roundup of all the web design and development related articles we’ve found that were published in the past seven days. This week we have a variety of tutorials, tips, tricks, and discussions to help you grow your skills as a web designer and developer. Let’s have a look!20 Best New Fonts, June 2021 | Webdesigner DepotWelcome to a new series of articles, in which we round up the best new fonts released from some of the top designers on the Web. In this inaugural edition, the collection includes fonts released or expanded over the last few months. Many of the fonts have free weights available. If you use any of […]Read MoreDesign Trend: Abstract Art CompositionsWhen you don’t know what to use to ...
This Week In Web Design – June 11, 2021
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This Week In Web Design – June 11, 2021

Happy Friday, and welcome to another edition of our roundup of all the web design and development related articles we’ve found that were published in the past seven days. This week includes design trends and tips, Vue and other JavaScript, WordPress, freelancing, and more. Let’s dive in!3 Essential Design Trends, June 2021 | Webdesigner DepotIf you are feeling like me right now, you have mixed emotions about the world in general. And this is translating into a pretty distinct design trend that’s happening almost across the board: Websites aren’t using many images of people right now. There are just too many questions about what is appropriate (mask, no mask? […]Read More8 Design Trends That Are Fading FastAlmost every year, we kick off with a list of design trends that we think ...
BrightLocal Welcomes Claire Carlile as Local Search Expert
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BrightLocal Welcomes Claire Carlile as Local Search Expert

We’re delighted to announce that Claire Carlile has joined BrightLocal as our in-house Local Search Expert. Claire’s one of the most respected and well-loved people in the local search industry, always bringing a wealth of first-hand experience and unique perspectives to the content she produces and the wisdom she shares. A rare breed, Claire combines a deep understanding of local search and digital with extensive knowledge of the fundamentals of marketing. She boasts an envious academic background in marketing which allows her to approach projects with a strategic and research-driven mindset. We took notice of the great content Claire was creating a couple of years back and jumped at the chance to get her involved in our own content initiatives. Earlier this year, Claire created an am...
This Week In Web Design – June 4, 2021
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This Week In Web Design – June 4, 2021

We’re kicking off the month of June with another edition of This Week In Web Design, our roundup of all the web design and development related articles that were published in the past seven days. This week we have topics that include style guides, UX design, Three.js tutorials, and even trigonometry (yes, you read that right).How to Create a Disruptive Design (So It Will Get Seen)If you really want to create a design that will make people look, it has to be disruptive. While “disruptive” can be a bit of a hackneyed catchphrase, it is also at the core of what you do when you create something new. The goal is to get people to stop, look, and interact. Disruption ...Read MoreBest of the web for Design and Web Development May 2021 | Creative NerdsTime is flying by another month has...
This Week In Web Design – May 21, 2021
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This Week In Web Design – May 21, 2021

We’re back with this week’s roundup of all things web design and development related. This week we have topics including Next.js, WordPress, freelancing, CSS tips and tricks, UX design, and more. Let’s have a look!7 Elements of a Highly Usable Landing PageA highly usable landing page design is one that compels visitors to act in some way. Sounds pretty simple, right? Many websites include multiple landing pages for different audiences with different conversion goals. Here are seven elements that almost every successful landing page includes...Read MoreWhat Is Rapid Prototyping & Why Use It? (+ 5 Best Tools)Rapid prototyping is one of the most important segments of the product development process. It’s what ultimately decides how your product will perform and how it will b...
Popular Design News of the Week: May 17 2021 – May 23, 2021
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Popular Design News of the Week: May 17 2021 – May 23, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!                   
This Week In Web Design – April 2, 2021
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This Week In Web Design – April 2, 2021

Welcome to the first Friday of April 2021, which also happens to be Good Friday, which also means it’s time for another edition of our weekly roundup of the past week’s web design and development related articles published around the web. This week we have articles about PHP, WordPress, web hosting comparisons, CSS, UX design, Bootstrap, working with clients, and much more!10 Things Freelance Designers Should Not Be DoingWorking as a freelance designer is amazingly rewarding, but also hard. After more than 10 years of working in a solo space, I’ve learned a lot of things. (Some of them the hard way.) This post is designed to help you avoid some of the mistakes that many of us have made on your path [&hel...Read More10+ UX Design Courses, Tutorials & Tips f...
Google My Business News: New Features, Updates and Tests from March-May
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Google My Business News: New Features, Updates and Tests from March-May

The midway point of the year isn’t far off, and it’s safe to say that a lot has gone on in local SEO already this year.  So far in 2021, we’ve seen big changes to Google Posts, updates to review summaries in Google My Business (GMB), high scores from Local RankFlux, and 2-Packs showing on Google mobile results. But, in the past couple of months alone even more tests and updates have been impacting GMB. In this GMB news roundup, we take a look at the biggest headlines affecting local SEOs recently. Think we’ve left something out? Put it in the comments section down below! Competitor quotes in GMB Messaging It’s often recommended that businesses make use of GMB’s Messaging feature to better communicate with customers. But you might want to hold your horses. LocalU shared  that when sear...
This Week In Web Design – April 30, 2021
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This Week In Web Design – April 30, 2021

As we finish off the month of April 2021 and head into May, we have another edition of our weekly roundup of web design and development related articles that have been published over the past seven days. This week’s list includes website showcases, data visualization, WordPress tips and tricks, freelancing, accessibility, and much more. Ready to dive in? Let’s do it!Data Visualization Design: Tools, Examples & TipsData visualization is one of those design trends or techniques that just seems to keep growing in use and value. From simple infographics to full data stories, this informational format is almost everywhere. And for good reason: A good data visualization makes complex content that much eas...Read More6 Best Canva Alternatives for Quick Designs & MockupsDe...
Top GMB Insights Trends Enterprise Brands Need to Know
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Top GMB Insights Trends Enterprise Brands Need to Know

New research from Rio SEO shows dramatic effects on Local Search and offers insights into how to be more effective in monitoring search habits at the local level and leverage those changes for better economic performance.Rio SEO tracked consumer trends across over 200,000 locations in a range of verticals.The report covers these categories.Business ServicesFinancial servicesSit-down restaurantsQuick Service RestaurantsRetailHealthcareHospitalityMassive ImpactAdvertisementContinue Reading BelowIt’s widely known that the impact on business was massive. But this new research shows how the pandemic affected website clicks, click to call, and driving direction clicks.According to Rio SEO:“Without question, COVID-19 had a massive impact on the local search landscape in 2020. Across the over 2...
Popular Design News of the Week: April 26, 2021 – May 2, 2021
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Popular Design News of the Week: April 26, 2021 – May 2, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy! Curated List Of Awesome Lists20 Best New Websites, April 2021I Studied The Fonts Of The Top 1000 Websites; Here’s What I LearnedMarkdown To SlideshowWordPress Checklist: 17 Steps to Launching Your SiteUnderstanding Easing Functions For CSS Animations And Tr...
Google Adds 3 New Features For People Ready to Travel Again
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Google Adds 3 New Features For People Ready to Travel Again

As search trends show a renewed interest in travel, Google is adding new features to help people plan their next trip.Google reports searches for hotels reached a 10-year high in April 2021, as did searches for “where can I travel” and “travel restrictions by country.”To help answer those questions, and keep people up to date with travel advisories, Google is rolling out three new features in search results.New Travel-Related Features in Google Search ResultsTodays updates to Google Search are designed to help people stay informed about the latest travel guidance and explore potential destinations.Latest Travel GuidanceWhen searchers look for travel information like flights, hotels or things to do, Google currently lets them know if there are COVID-19 related travel advisories or restri...
This Week In Web Design – April 23, 2021
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This Week In Web Design – April 23, 2021

In this week’s roundup of all of the web design and development related articles we have a variety of topics, including CSS tips and tricks, new design and development tools, SEO and Core Web Vitals, PHP tutorials, and many more! Make us your weekly pit stop to catch up on the latest news every Friday! The Freelance Designer Toolbox Unlimited Downloads: 500,000+ Web Templates, Icon Sets, Themes & Design AssetsAll starting at only $16.50 per month DOWNLOAD NOWThe Best Online Graphic Design Software - Vandelay DesignThis page may include links to our sponsors or affiliate links. Learn more. When searching for the perfect online graphic design software, you have a large range of tools and software varying in price and for different levels of experience. Some platforms provide cust...
This Week In Web Design – April 16, 2021
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This Week In Web Design – April 16, 2021

Midway through April, spring has sprung, and it’s another Friday! So welcome back to this week’s edition of our roundup of every web design and development article we’ve found that was published in the past seven days around the interwebs.20 free vintage and retro fonts | Creative NerdsGood free fonts to use across design projects can be a very challenging task. There some great free fonts out there, and this post is a great compilation of very best free vintage and retro you can download. There’s a broad range of fonts included which are suitable for a range of digital and print […]Read MoreDesign Systems 101A design system is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across pages and c...
This Week In Web Design – April 9, 2021
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This Week In Web Design – April 9, 2021

It’s Friday again! Around here that means it’s time for us to share all the web design and development related articles we’ve found that were published over the past week. From UX to UI, CSS to JavaScript, React to WordPress – you will find it here. So let’s get to it! Your Web Designer Toolbox Unlimited Downloads: 500,000+ Web Templates, Icon Sets, Themes & Design AssetsStarting at only $16.50/month! DOWNLOAD NOWLove, Hate & Pop-Ups: How to Use Them WellThe first response you’ll hear from others about using pop-ups on your website is a long sigh. Many people discount the idea before it really gets off the ground, but when done well, pop-ups are a valuable conversion tool for websites. (Note the phrase “when done well.”) They get a b...Read MoreGaps? Gasp! | CSS...
Yelp Reports Major Growth in Searches For Diverse Businesses
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Yelp Reports Major Growth in Searches For Diverse Businesses

Yelp Search Data Shows Growing Consumer Interest in Diverse BusinessesAdditional Highlights From Yelp’s ReportNew Attribute For Asian-Owned BusinessesYelp’s latest local economic impact report reveals that searches for diverse businesses grew significantly over the past year.The report defines a diverse business as a women-owned, Black-owned, Asian-owned, or Latinx-owned establishment.Businesses that identify as either women-owned, Black-owned, Asian-owned or Latinx-owned can display attributes on their Yelp page to assist people searching for a diverse business.Business owners can opt-in to more than one attribute, if applicable, such as Black-owned and women-owned.Yelp data tracks when business owners opt into those attributes on their business page. Its latest report aims to measure ...
How to Increase Offline Sales for Local Businesses
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How to Increase Offline Sales for Local Businesses

Local Restaurant SearchesYouTube and Local ShoppingGoogle MapsGuide to Offline SalesGoogle is More than Ten Links on a Search ResultCitationsGoogle published a guide on four ways to drive local search traffic to an offline local business and make more sales. It’s a good reminder that Google is more than just the ten blue links on a search page.Understanding all the ways customers are trying to find businesses will help create more sales.For local retail, Google shared that various kinds of searches are growing exponentially.In particular, three kinds of searches are showing dramatic increases:The first kind of search involves consumers searching for businesses that are local to them.The second type of search involves consumers who are searching for businesses local to them that have som...
This Week In Web Design – March 26, 2021
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This Week In Web Design – March 26, 2021

Welcome back to our weekly roundup of all the web design and development related articles we’ve found published on the web over the past seven days. It’s the last Friday of March, and all the madness that goes along with this month can be found here! So pull up a chair and get your reading on!
Local 2-Packs Spotted in Google Mobile SERPs
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Local 2-Packs Spotted in Google Mobile SERPs

Google’s Local 3-Pack might soon be a Local 2-Pack (on mobile at least). This week, Joy Hawkins at Local U (via Mariano Rodriguez from LawRank) shared findings of 2-Packs being spotted in local search results on mobile.  Since the news was first shared, more and more people have reported seeing a set of just two results when performing local searches on mobile.Seeing a 2-pack on Android Mobile. Anyone else?#localseo pic.twitter.com/bpICh5W2tX — Ben Fisher (@TheSocialDude) March 30, 2021   Both Android and iPhone users are being presented with 2-Pack results:I’ve been seeing it on iPhone/safari: pic.twitter.com/ArBEDQuzJ2 — Frank Olivo (@FrancoOlivo) March 31, 2021What’s new? When performing a local search, users are usually presented with three top results. This is referred to as...
Google Enhances Business Profiles For Stores With Delivery & Pickup
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Google Enhances Business Profiles For Stores With Delivery & Pickup

Google is adding more information to Search and Maps about businesses that offer options for grocery delivery and pickup.The information is getting added to search automatically, which means there’s no work needed on the part of businesses, but it’s an update worth being aware of.This addition to Google Search and Maps is rolling out as part of a larger update which includes a number of other useful features.We’ll look at the other features at the end of this article – let’s first go over the enhancements to Google My Business profiles.New Information in Google My Business ProfilesGoogle is bringing shopping information to stores’ business profiles to assist people with finding convenient grocery delivery and pickup options.AdvertisementContinue Reading BelowThe information Google is ad...
Wix and Google Announce GMB Integration
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Wix and Google Announce GMB Integration

Wix Business ModelWhat GMB Integration OffersQ & A With WixGoogle Integration ExpertiseWix Making Strides in Local SearchWix and Google announced an expanded partnership that integrates Google My Business (GMB) directly within Wix. Businesses can now access GMB data, customer interactions and manage their  profile directly from Wix.Wix Business ModelThe value proposition in a service like Wix is that they take handle the technical side of an online presence. Things like search engine optimization (SEO) and structured data are taken care of by Wix. Wix also provides marketing tools that help small businesses succeed. This allows businesses to focus on doing what they do best.AdvertisementContinue Reading BelowIntegrating Google My Business fits in with the Wix business model of makin...
New SEO Tool Tracks % Of Google SERPs with Local Packs
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New SEO Tool Tracks % Of Google SERPs with Local Packs

A new, free tool for SEOs provides insights about Google search features from an analysis of 60 million US queries.Developed by Local SEO Guide, the Local-Pack-O-Meter tracks data for ten different types of Google search features such as local packs, knowledge panels, shopping, job postings, ads, and more.What separates the Local-Pack-O-Meter apart from other tools that monitor Google search features is the amount of data it has access to.Traject Data, a client of Local SEO Guide, supplies the SERP stats from roughly 60 million US search queries. The significantly larger sample size, compared to similar tools, may result in data that’s more representative of all US queries.“While tools like MozCast have their own versions of a SERP Feature tracker, these are typically only for a relativ...
This Week In Web Design – March 19, 2021
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This Week In Web Design – March 19, 2021

We’re back again with another roundup of all the web design and development related articles we’ve found published on the web in the past week. Whether you’re looking for tips, tutorials, or just something to read in the field, we’ve got you covered. Let’s have a look! Your Web Designer Toolbox Unlimited Downloads: 500,000+ Web Templates, Icon Sets, Themes & Design AssetsStarting at only $16.50/month! DOWNLOAD NOWCSS Generators — Smashing MagazineIn a new short series of posts, we highlight some of the useful tools and techniques for developers and designers. This time it’s all about CSS Generators: from CSS shadows to easing gradients to CSS overlays to CSS doodles.Read MoreVideo Tutorial: How to Create a Vintage Pin-Up Effect in Adobe PhotoshopIn today’s Adobe Pho...
Ghost 4.0 Released | Webdesigner Depot Webdesigner Depot » Blog Archive
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Ghost 4.0 Released | Webdesigner Depot Webdesigner Depot » Blog Archive

We’ve been big fans of Ghost since it first launched via a Kickstarter campaign way back in 2013. Ghost 4.0 has just been released, and the host of new features is another giant leap forward for the popular blogging platform. The content management space is one of the most crowded for startups; there are traditional CMS, headless CMS, site builders, and the omnipresent WordPress, which, if current trends persist, will power 729% of the web by next Thursday. Ghost is a blog-focused CMS, as WordPress is. Unlike WordPress, it’s minimal, fast, and a pleasure to use. To survive in the competitive space, Ghost has niched-down to specializing in monetized content — charging membership for sites to bring in revenue for the site owner (Ghost doesn’t charge any commission on this income). As pa...
How to Land Your First Local SEO Client
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How to Land Your First Local SEO Client

We’re incredibly excited to announce the launch of our second free course for BrightLocal Academy, called ‘How to Land Your First Local SEO Client‘. We’ve created this course in collaboration with local SEO specialist Claire Carlile because we realized that while there’s plenty of content out there that helps people learn how to do local SEO, there’s little that helps people get their local SEO agencies off the ground.  Winning that first client is a massive milestone for anyone starting out, but there’s a lot of work needed to get to that point. For the most part, it’s trial and error but early missteps can have negative knock-on effects as your agency grows. For example, you might find yourself in a tricky situation down the line after having underpriced your services at the start, l...
Google Maps Lets Users Add Photos Without Leaving a Review
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Google Maps Lets Users Add Photos Without Leaving a Review

Google Maps Photo UpdatesDraw Roads on Google MapsGoogle Maps Community ChallengeGoogle Maps is introducing three new ways for users to add helpful content for others, including the ability to share photos without leaving a review.The Google Maps features announced today aim to make sharing and finding local recommendations easier, and a new community challenge may add some fun to the process.Google Maps Photo UpdatesA new content type will soon be rolled out to Google Maps called photo updates.Photo updates allow users to share experiences and highlights with recent photos without being required to leave a review.A photo update consists of a recent picture of a place with a short text description.To add a photo update, start by selecting a place in Google Maps and going to the “Updates...
Wix vs WordPress? Mueller Says Solve Content Issues
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Wix vs WordPress? Mueller Says Solve Content Issues

Someone tweeted their intention to build a Wix site to test how well it ranks for local search compared to WordPress. John Mueller responded with a series of helpful suggestions, emphasizing that platforms that take care of the technical are ideal for small business owners.Wix Versus WordPressThe initial tweet was about creating a test between Wix and WordPress.Rob May (@robinlmay) tweeted:“Going to get and build a @Wix site and see if I can get it ranking in some local city (here) for #SEO related services (as a test against WordPress) – just to see if it will work. Will take all appropriate steps/measures for best practices. Huh. Wonder how that will go?”Tests Can Be MisleadingOne of the things about SEO tests is that they are subject to interpretation. In other words, the meaning of ...
Digital Bestsellers of All Times
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Digital Bestsellers of All Times

Best WordPress Themes Top-Notch HTML Website Templates Shopify Digital Bestsellers The Finest WooCommerce Layouts Fantastic Joomla! Themes PrestaShop Digital Bestsellers Top OpenCart Designs Magento Digital Bestsellers The Easiest MotoCMS 3 The Most Wanted Admin Templates The Hottest Elementor Kits Specialty Pages Digital Bestsellers Landing Pages That Convert Flexible Drupal Themes The Finest PowerPoint Templates Top Corporate Identity Designs The Best Keynote Themes Exclusive Logos Top-Notch PSD Layouts Google Slides Digital Bestsellers The Finest Certificates Top Social Media Templates The Fanciest Fonts The Best Product Mockups Modern Final Cut Pro T-Shirt Mockups Digital Bestsellers Top Icon Sets NewsLetter Digital Bestsellers The M...
Variable Font Reveals The Full Horror of The Climate Crisis
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Variable Font Reveals The Full Horror of The Climate Crisis

Finnish newspaper Helsingin Sanomat has developed a variable font, that is designed to make the effects of human-driven climate change tangible in a simple graphical form. Whereas most type designers use variable font techniques to embed a range of weights in a single font file, the team — lead by Helsingin Sanomat’s art director Tuomas Jääskeläinen, and typographer Eino Korkala — used the technique to “melt” the typeface.In the design process, we tried out countless letter shapes and styles, only to find that most of them visualized the disaster right in the earliest stages of the transformation. That’s something we wanted to avoid because unlike a global pandemic, climate change is a crisis that sneaks up on us.— Tuomas Jääskeläinen The default typeface represents the volume o...
Star Rating Now Showing in Google Review Summary
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Star Rating Now Showing in Google Review Summary

In the world of local SEO, there’s always something new to keep your eye out for that could be a game-changer. This week, that news is that star ratings are now appearing in review snippet on Google My Business listings.First time I’ve seen the star rating appear with the review snippet here pic.twitter.com/gXoP0mG7hn — Tom Waddington (@tomwaddington8) February 3, 2021Spotted on Twitter by Tom Waddington on February 3rd, 2021, this change is yet another step from Google to bring online reviews front and center.  What’s new with Google review summaries? Previously, when a business’s Knowledge Panel was generated by a local search, Google would highlight potentially relevant keywords. For example, “great service” might be bolded for a restaurant. Now, not only is a searcher presented...
Local Search Grid: Put Your Rankings on the Map
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Local Search Grid: Put Your Rankings on the Map

We’re incredibly excited to announce the launch of Local Search Grid, a brand-new local rankings tool from BrightLocal that allows you to see the bigger picture of search. Without further ado, here’s how awesome it looks.Snazzy, right? There’s a lot I could say about Local Search Grid and what this new tool means for your search strategy (and I will!) but for now I’ll let our launch video do the talking:If that’s piqued your interest and you want to start using Local Search Grid right away, simply:Log in to your BrightLocal account Select a Location from your Clients & Locations dashboard Click ‘Rankings’ in the Location Sidebar menu Click ‘Local Search Grid’ in the dropdown that appearsWant to know more before you dive in? Read on to find out just how Local Search...
TemplateMonster Gift Card – Present a Website!
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TemplateMonster Gift Card – Present a Website!

Love is a beautiful feeling that unites the whole world. Each of us wants to make a special gift to our loved one. To truly surprise and conquer the heart of your soul mate, we offer a unique solution - meet TemplateMonster gift card!TemplateMonster Gift Cards Are you planning to launch your business on the Internet but not sure of the concept yet? Now you have a special discounted offer and two months to decide!  Do you want to help improve your loved one’s Internet resource? You have the opportunity to give a real digital miracle - our gift card. How Does TemplateMonster Gift Card Work? We provide three cards with different denominations for your choice. After purchasing such a card, you can use the funds to buy any product on our mar...
Star Rating Now Showing in Google Review Summary
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Star Rating Now Showing in Google Review Summary

In the world of local SEO, there’s always something new to keep your eye out for that could be a game-changer. This week, that news is that star ratings are now appearing in review snippet on Google My Business listings.First time I’ve seen the star rating appear with the review snippet here pic.twitter.com/gXoP0mG7hn — Tom Waddington (@tomwaddington8) February 3, 2021Spotted on Twitter by Tom Waddington on February 3rd, 2021, this change is yet another step from Google to bring online reviews front and center.  What’s new with Google review summaries? Previously, when a business’s Knowledge Panel was generated by a local search, Google would highlight potentially relevant keywords. For example, “great service” might be bolded for a restaurant. Now, not only is a searcher presented...
Google Maps Search Trends For January 2021
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Google Maps Search Trends For January 2021

Google is sharing insights about trending searches in Google Maps, a rare set of search data which may assist local marketers.Local search data for the month of January traditionally offers a look into peoples’ New Year’s resolution plans, with searches for gyms, healthy restaurants, winter vacations, and various forms of self improvement spiking during this month.Unique to January 2021, this set of Google Maps search data offers a look into what people are doing when they leave the home during a time when travel is discouraged.The data reveals people are doing a lot of the same things they do every January, with a different approach to it this year.Instead of searching for international travel destinations, people are searching for local travel. Instead of searching for the nearest gym...
This Week In Web Design – January 22, 2021
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This Week In Web Design – January 22, 2021

Another week in the books, so here’s another edition of our weekly roundup of web design and development articles that were published in the past seven days. Let’s get right to it!Vandelay DesignHere are over 50 sets of free Photoshop patterns of all different styles and varieties. You can download and use them today.Read More5 Tips for Working With Design Influencers (Or Becoming One!)Who do you look to on social media when you need extra design inspiration? Those are the people that you see as design influencers. Have you ever thought about working with designers, illustrators, and photographers with a strong social media presence (or becoming one yourself)? There are ...Read More7 easy tips to negotiate your salary as a developerThis article was originally published b...
Google Posts No Longer Expire After Seven Days [NEWS]
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Google Posts No Longer Expire After Seven Days [NEWS]

TL;DRGoogle Posts are now visible in the business's Knowledge Panel for more than 7 daysBefore this update, Google Posts expired 7 days after creationGoogle Posts are a great way to communicate with customers directly within SERPsOn Tuesday, January 19th, eagle-eyed SEO Brodie Clark spotted that Google Posts older than seven days were appearing in the local business Knowledge Panel. Nice one for Local SEOs to be aware of. Now seeing standard Posts appears from months back by default. Would show for 7 days previously, then “expire” and become hidden behind the ‘view all’ button. Glad to see more visibility given to Posts – this change makes sense IMO. pic.twitter.com/H3pQTDG5qH — Brodie Clark (@brodieseo) January 20, 2021As Brodie mentions, Posts created within Goog...
This Week In Web Design – January 15, 2021
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This Week In Web Design – January 15, 2021

Halfway through the first month of the year and we’re back with another one of our collections of all the web design and development articles we’ve found that were published online in the past seven days. This time around we have topics including predictions and trends for the new year, JavaScript tutorials, WordPress, portfolio design, freelancing tips, and much more! So pull up a chair and let’s get at it!9 Tips for a Successful Design RetrospectiveSometimes the best way to inspire a creative team is by looking back at projects. A design retrospective can help you evaluate projects upon completion, look back at workflows and results, and take lessons learned to future work. Too often there’s a negative association with a design ret...Read More
First Week In Web Design – January 8, 2021
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First Week In Web Design – January 8, 2021

After taking a brief break for the holidays, we’re back with the new year’s first edition of “This Week In Web Design”. For the uninitiated, each Friday we publish this roundup of all the web design and development articles we’ve found around the interwebs that were published in the past seven days. So here we go again, kicking off 2021 with the articles you’ll find below. Let’s get the new year started right!You want overflow: auto, not overflow: scroll | Kilian ValkhofEvery now and then a web developer using a Mac discovers that their beautiful design is littered with scroll bars on other platforms. Either because someone points it out to them or because they attach a mouse to their laptop, both of which make the scroll bars appear. Often, MacOS hiding scroll bars by default […]Rea...
What is Google My Business ‘Direct Edit’, and What Does It Mean for Agencies?
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What is Google My Business ‘Direct Edit’, and What Does It Mean for Agencies?

Ben Fisher is a Platinum Product Expert for Google My Business. He’s a master of the spam redressal form, is always on top of the latest news, and loves to share his knowledge with others. Here, he explains the new ‘Direct Edit’ feature in Google My Business, or, as he’s calling it, the Transparent Merchant Experience. In 2017, Google My Business (GMB) launched the ability to update your business information, make posts, upload photos, see how many views you have received, and more, within SERPs. The blog post they released was then titled ‘Manage your business listing without leaving Google Search.’Now fast forward to 2020, and they have upgraded the experience in a blog post titled ‘Update your Business Profile on Google Maps and Search‘. See the difference there? The main change ...
Expert Local SEO Predictions for 2021
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Expert Local SEO Predictions for 2021

Now that 2020 is well and truly behind us, we can begin looking forward to bigger, better things. That’s right folks, the time is once again upon us to bring out our BrightLocal crystal ball and enlist some of the local search community’s most well-loved experts to help us with some local SEO predictions for the coming year.  But, before we get started thinking about what’s to come for 2021, how did our experts fare with what they predicted in 2020? Reflecting on 2020’s Local SEO Predictions A lot happened in 2020, but how many of our experts’ local SEO predictions came true?  Unfortunately, a lot of our pros had hoped 2020 would see a reduction in spam, but with the introduction of new Covid-19 support, resources, and features, plus limited Google My Business support, it seems Google ...
Popular Design News of the Week: December 21, 2020 – December 27, 2020
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Popular Design News of the Week: December 21, 2020 – December 27, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. Minimal CSS Loader Collection  Webdesign Toolbox: Find the Perfect Web Development Tools  Facebook: Free as in Bullsh*t  New Year Edition: Top UX/UI Design Trends Rushing to Us In 2021  Our 50 Favorite CSS Libraries, Frameworks and Tools from 2020  404 Page Inspiration – The Best 404 Pages from Around the Web  7 Best Instagram Tools for Des...
Pantone Color of the Year 2021
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Pantone Color of the Year 2021

It’s that time again: the self-fulfilling prophecy that is the Pantone Color of the Year has been announced for 2021. For 2021, we’re getting two colors of the year. The colors selected to grace museum gift shops, and end-of-year blog posts are Ultimate Gray (a mid-range gray somewhere around #939597) and Illuminating (a citrus yellow that’s approximately #F5DF4D).A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.The last time Pantone selected two colors was Rose Quartz & Serenity in 2016, and we all know what a tranquil, serene year that was; so 2021 will presumably unleash the curse of an ancient mummy on the world, or see us collide with the Sun. 2020’s color, “Classic Blue”, probably wasn’t much of a color of the year u...
This Week In Web Design – October 23, 2020
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This Week In Web Design – October 23, 2020

As another week comes to an end, we are back again with our weekly roundup of web design and development related articles that have been published in the past seven days. In this edition, you will find articles about freelancing, design trends, Tailwind CSS, “classless” CSS, design mentoring, WordPress, and much more. So let’s have a look!How to Prevent Pasting into an InputEvery once in a while I get to a website that doesn’t allow me to paste into a form input. In most cases it’s something to do with login credentials (username and or password) and auth codes. So how are they preventing me from pasting information? It’s as easy as you’d think! Let’s start with …Read MorePHP code quality tools to check and improve your codeThey were coded by Dave, your colleague developer. Th...
Popular Design News of the Week: December 7, 2020 – December 13, 2020
Apps, Best Of, building website, business, Compilation, creating a website, CSS, design, Freelancing, Google, google web designer, Graphic Design, Inspiration, internet design, News, responsive design, social media, Typography, Usability, ux design, web design, web design company, web designer, Web Development, web page design, website builder, website design, WordPress

Popular Design News of the Week: December 7, 2020 – December 13, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. Web Typography Rules: What You Need to Know  How Microsoft Crushed Slack  Graphic Design Trends for Social Media in 2021  UX Christmas  Traxr – Monitor Links with 100% Accuracy  Hexometer 2.0: Monitor Website Issues and Performance Actively  Designing Data Science Tools at Spotify  Cow Pilot – The Deadline Driven To-Do List  Roy – A Si...
This Week In Web Design – October 30, 2020
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This Week In Web Design – October 30, 2020

It’s the last Friday of October, the day before Halloween, and, of course, time for our latest edition of “This Week In Web Design”. In this week’s roundup of all of the web design and development articles we’ve discovered that were published in the past seven days, we have a variety of topics, tips, tricks, treats, and tutorials for you. So let’s dive in!Detect Changed Files with gitThere are numerous reasons to want to know which files have been added or modified in a git repository, one of which is your text editor highlighting those files. Another use case is running tasks against only files which are presently changed, like lint or other validation routines. So how can we identify files which …Read MoreCollaborative Journey Maps - Boxes and ArrowsIn many organizat...
This Week In Web Design – November 13, 2020
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This Week In Web Design – November 13, 2020

It’s Friday the 13th, and that means it’s time for another edition of our weekly roundup of web design and development related articles that were published around the web in the past seven days. Let’s dive in!Who is a UX Engineer SpecificallyUX Engineers have unique design roles and serve the vital purpose of developing components. UX Engineers bridge the gap between design and development, with a focus on the user.Read More4 key learnings from an experienced React developerToday I was reflecting on what I learned in the last few years, specifically related to programming and computer science. It is fair to say that I explored many new things — IoT, computer vision, deep learning, blockchain development, and more on the programming side. I was thinking of making ...
This Week In Web Design – November 20, 2020
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This Week In Web Design – November 20, 2020

Another Friday has come, and therefore another edition of This Week In Web Design, our weekly roundup of web design and development related articles published over the past seven days. In this week’s roundup we have  CSS color mixing, new design tools, WordPress tips and tricks, client management, and many more interesting topics that could help you grow in your quest to become a better we designer and developer. So grab whatever your drink of choice is, pull up a chair, and let’s dive in.43 Web Design Mistakes You Should Avoid - Daily Blog TipsThere are several lists of web design mistakes around the Internet. Most of them, however, are the “Most common” or “Top 10 mistakes.” Every time I crossed one of those lists I would think to myself: “Come on, there must be more than 10...
Popular Design News of the Week: December 14, 2020 – December 20, 2020
Apps, Best Of, building website, business, Compilation, creating a website, CSS, design, Fonts, Freelancing, Google, google web designer, Graphic Design, Inspiration, internet design, News, responsive design, social media, Typography, Usability, ux design, video, web design, web design company, web designer, Web Development, web page design, website builder, website design, WordPress

Popular Design News of the Week: December 14, 2020 – December 20, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. The Best Design Tool of 2020 is not What You Expect  14 Top Design Trends to Watch Out for in 2021  UI Trends for 2077  Firefox was Always Enough  Wavelry – Create & Customise Wavey Svg and Png Backgrounds  Design Documentation  The Best 25 Black and White Web Design Inspiration  2020 Design Tools Survey  Web Design in 2021 – What t...
This Week In Web Design – December 4, 2020
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This Week In Web Design – December 4, 2020

Happy holidays and welcome to the first Friday of the last month of 2020! It’s time again for another edition of our roundup of all the web design and development articles we’ve found that were published in the past seven days. Let’s have a look!8 Tips to Nail Your Design PresentationPresenting your design to a client is often a chance to make a key first impression. It can set the tone for how the project will be received. A spot-on design presentation can help you set the stage for success. There’s a lot that can go into a design presentation – the work itself, s...Read More11 Tips for Creating a Usable Website Contact PagePeek at the analytics. Chances are that your contact page is among the most visited on our website. It’s for good reason. Visitors will seek ...
This Week In Web Design – December 11, 2020
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This Week In Web Design – December 11, 2020

14 days until Christmas – what?!? Yes, 2020 has been quite a year, and somehow it’s almost over. So here’s you’re chance to take a break from the craziness that has been this year and have a look at the web design and development related articles we’ve found around the interwebs that were published in the past seven days. Enjoy!Web Typography Rules: What You Need to Know90% of all the information on the web is in writing. That means that typography is a skill that dictates that 90%. That’s a staggering figure that highlights just how important typography is. It’s absolutely everywhere: blog posts, social media, magazines, reports, books, and so much m...Read MoreWhen (And How) to Outsource Design Work to Someone ElseIf it has ever crossed your mind that a cer...
Digital Marketplace at TemplateMonster Welcomes Vendors
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Digital Marketplace at TemplateMonster Welcomes Vendors

Everyone knows TemplateMonster as a place where one can find literally any type of product for any purpose imaginable. With more than 20 years of experience in the web design industry, the ready-made designs from our inventory have been downloaded millions of times, the collection of quality web design products has reached over 85 000 items, with new designs and extensions being added on a regular basis. We've started educating the web audience and certifying partners. Now, it's time to move further, TemplateMonster has become a digital marketplace.With over 7 million potential clients, our digital marketplace is the right destination where beginner web designers can earn their first $1,000. This is also a place where experienced web ...
A Very Serious and Prestigious Social Media Awards Show
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A Very Serious and Prestigious Social Media Awards Show

Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique, interesting, or savvy content on social media. Every episode features one brand, and explains what the brand has done to deserve a place on Hootsuite’s fridge, as well as a few main takeaways for businesses hoping to replicate the success for themselves. Season 2 Episode 4: Vancouver Coastal Health Award: Least Awkward Attempt to Peer Pressure Young People Into Not Spreading DiseaseWhat they did that was Fridge-Worthy:Started a TikTok channel to reach a younger audience, creating funny and informative content to spread awareness about COVID-19Takeaways:If you’re going to try a new channel, do it in a way that matches the tone and feel of content that’s already pop...
5 Social Media Strategy Questions Every CMO Needs to Answer in 2021
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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey, and marketers anticipate spending will remain close to this new high level as we enter the new year. With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever. But is your social strategy up to the task? Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. Here are 5 questions to see how your approach compares. Download the full Social...
Google My Business to Log Recent Customer Calls
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Google My Business to Log Recent Customer Calls

Google My Business is working on a new feature that will allow businesses to see recent customer calls triggered from search results.Google is notifying business owners about this upcoming feature via the GMB. The notification can be seen below:Call history notification in Google My BusinessClicking on Try it out prompts a message saying “You’ll be notified when this feature is available.”AdvertisementContinue Reading BelowCall history in Google My Business is clearly in the early stages of development. But there’s a help page already published where users can learn more about the feature before it launches.Clicking on Learn more links to a help page that reads:“You can use call history to keep track of phone calls from your customers on Google Search and Maps. Your calls are all in one...
Get 10% Off LocalU Advanced with BrightLocal
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Get 10% Off LocalU Advanced with BrightLocal

We’re excited to again be partnering with Local University to offer BrightLocal readers 10% off LocalU Advanced Virtual, the online conference filled with advanced local search insights and tactics from the brightest minds and biggest names in the business, this time taking place 9am-5.30pm ET on Tuesday, November 10th. The last virtual event, back in June of this year, was a huge success, and we really enjoyed being part of the experience. We’re confident the team at Local University will be able to follow up with another fantastic selection of speakers and invaluable, actionable topics and Q&As. What is LocalU Advanced Virtual?The world’s leading local search-focused conference, featuring talks from 13 renowned experts in the field, such as David Mihm, Joy Hawkins, and Darren S...
NEW: Direct-to-Review Makes It Easier for Happy Customers to Leave Reviews
Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO

NEW: Direct-to-Review Makes It Easier for Happy Customers to Leave Reviews

You asked, we listened! Our users wanted a faster, friction-free way to get reviews from their happiest customers, and that’s why today we’re launching the highly anticipated ‘Direct-to-Review’ setting for Get Reviews. It’s a simple change, but one that could make a world of difference to your review generation. With Direct-to-Review switched on, positive reviewers will automatically skip the ‘internal feedback’ step when completing review requests, so they can jump right to leaving you reviews on your preferred sites in just two clicks. That means far fewer dropouts in the Get Reviews process, a shorter journey for your customers, and crucially, more reviews for your business. How does Direct-to-Review work? Here’s the current flow that Get Reviews takes your customers through:Rate ...
Google Expands Live Busyness Information to More Places
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Expands Live Busyness Information to More Places

Google’s live busyness information is expanding to cover more types of places, and becoming a prominent fixture in Google Maps.Live busyness information is a feature Google launched back in 2016 which informs searchers of how busy a place is expected to be at a given time.The data is typically surfaced when people look for a specific place in Google Search or Maps.Going forward, live busyness information will be displayed in Google Maps even when people aren’t looking for anywhere specific.In addition, Google is expanding its coverage of live busyness information to millions of places around the world.Here’s more about each of these updates which are sure to change how people interact with local search.Live Busyness in MapsThe pandemic has transformed live busyness into an essential too...
a free online school dedicated to local SEO
Blog, BrightLocal Products, googe optimize, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO

a free online school dedicated to local SEO

We’ve been working hard behind the scenes and are thrilled to announce the arrival of BrightLocal Academy: a free online school dedicated to teaching you all about local SEO. Built with busy professionals in mind, it will help you to:Make the most of the time you have to learn with short interactive videos. Fill your knowledge gaps by letting you learn what you want, when you want to. Make what you learn really stick, through regular quizzes. Stand out from the crowd with certificates you can add to your CV or LinkedIn profile.  The first course we’re launching is Level Up Your Local SEO with BrightLocal which uses the power of interactive content to guide you through the theory of local SEO and shows you how to put its awesome powers into practice with confidence.  So if y...
New Features, Updates and Tests Roundup
Blog, googe optimize, Google My Business, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

New Features, Updates and Tests Roundup

UPDATED December 18th, 2020: Added news of Preview Call History rolling out to Google My Business As we approach Christmas, there seems to be no let-up in the fast pace of updates and tests in Google My Business. At BrightLocal, we may have been busy releasing a detailed piece of research, a complete guide to local SEO and an entire learning Academy, but that won’t stop us catching you up on all the latest Google My Business news over the past month. Between official updates, rumored tests and new features, there’s a lot to cover, so strap in! Google launches Small Business Advisors program In Mid-November, Google served up a new program designed to assist small businesses in the United States with their online marketing (using Google tools throughout, naturally).  For $39.99 per sessi...
Google Maps Rolls Out 4 New Features
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Google Maps Rolls Out 4 New Features

Google Maps has four new features to improve the experience for users as well as businesses who use the platform to reach customers.Here’s a look at everything new in Google Maps and how it can be useful to you.Messaging From Maps & SearchTo facilitate easier communication between businesses and customers, Google is bringing messaging capabilities to Maps and Search.Businesses with a verified profile can now message with customers directly from the Google Maps app. Messages from customers will appear in the business messages section in the updates tab.Messaging can be turned on or off from the settings panel of the Google Maps and Google My Business apps.Google will soon be adding the ability for businesses to see and respond to customers on desktop by adding messages directly in Se...
The 2020 Local Search Ranking Factors Survey Analysis
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The 2020 Local Search Ranking Factors Survey Analysis

Back in September I presented the results of the 2020 Local Search Ranking Factors at Whitespark’s inaugural Local Search Summit, and today, finally, I am pleased to release the written analysis and full survey results. Sorry for the long delay! It has been a couple of years since I published the last Local Search Ranking Factors Survey results, and much has changed since then. Google continues to add new features to GMB, tactics and strategies are shifting, and Google is getting serious about monetizing local. Before I dive into my analysis, here’s the iconic pie chart that you’ve all been waiting for. This is how the local search experts think local pack/finder rankings are weighted in 2020: Side note: Particularly observant readers may have noticed that social sign...
The Year in Local Search – 2020
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The Year in Local Search – 2020

2020 has nearly come to an end (cue sighs of relief!)  While this year presented many challenges, especially for local businesses, it also created the opportunity for triumph. Google My Business introduced more new features than ever, and we saw the good side of many organizations that strived to provide extra resources and relief to those in need. Although we may all be glad to see the back of what’s been a pretty hectic year, we’d be remiss not to look back on all the exciting things that have taken place. For us, it’s been a year filled with GMB news, updates, and changes, and we even had some laughs along the way too, (Four Season Total Landscaping anyone?) So, before we say “so long” to 2020 for good, we invite you to join us in reflecting upon the year in local search.What woul...