Tuesday, March 19Digital Marketing Journals

News

Google Integrates Social Media Posts Into Google Business Profiles
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Google Integrates Social Media Posts Into Google Business Profiles

Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update aims to give customers a more comprehensive view of a business’s online activity and engagement. According to a Google help page, businesses that have associated their social media links with their GBP may now find their social media posts automatically surface on their profiles. This feature is currently available for select regions and may not be accessible to all Business Profiles. Manage Your Social Media Links To take advantage of this new feature, businesses can manage which social media links are displayed to customers on their Google Business Profile. You can add one link from each platform: Facebook, In...
Websites Created With Google Business Profiles To Shut Down In March
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Websites Created With Google Business Profiles To Shut Down In March

Do you have a website created through Google Business Profiles for your local business? If so, you must find an alternative website solution as Google plans to shut down websites created with Google Business Profiles in March. Websites Created With Google Business Profiles Will Redirect Until June 10, 2024 A redirect will be put in place from your GBP website to your Google Business Profile until June 10, 2024. “Websites made with Google Business Profiles are basic websites powered by the information on your Business Profile. In March 2024, websites made with Google Business Profiles will be turned off and customers visiting your site will be redirected to your Business Profile instead. The redirect will work until June 10, 2024.” How To Find Out If You Have A Google Business Profile We...
Google Maps Launches AI-Powered Local Business Search
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Google Maps Launches AI-Powered Local Business Search

Google is introducing an experimental feature in Google Maps that uses AI to help users discover local businesses that meet specific needs. AI-Powered Discovery The new feature utilizes large language models to analyze Google Maps’ database of over 250 million places, photos, ratings, reviews, and more. After entering a conversational search query, Google Maps will suggest personalized recommendations for businesses, events, restaurants, and activities in the area. For example, you can ask Maps to recommend “places with a vintage vibe in San Francisco,” and it will return suggestions like clothing boutiques, record stores, and flea markets. The results are categorized with photos and review highlights to explain why they meet your criteria. You can refine your search by asking follow-up...
Winners of Monster’s Award 2023 Announced! ⭐MonstersPost
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Winners of Monster’s Award 2023 Announced! ⭐MonstersPost

We had a great time at Monster's Award 2023! There was so much creativity, innovation, and WordPress magic. The competition has never been more crowded, with 22 categories, 513 products, and 43,556 votes.  During the 92-day event, over 25,000 registered users participated in more than 234K award sessions! Prepare yourself for a rollercoaster ride! Would you like to meet the winners? Get ready for a wild ride! Best WordPress Podcasts Here come the Best WordPress Podcasts! In these podcasts, you'll find insightful discussions and different perspectives shaping the WordPress landscape. Best WordPress Marketing Plugins Get to know the best WordPress marketing plugins! In the digital age, items like these contribute to a company's success by b...
What To Expect In 2024
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What To Expect In 2024

Initially, the Google Search Generative Experience (SGE) experiment in Labs was expected to “end” in December 2023. But with the latest redesign of the Google Labs website, many have noticed that the end date for SGE has disappeared. What does this mean for Google SGE and the future of generative AI in search? Here’s what we know about Google SGE and what we can expect with generative AI in search for 2024. Screenshot from Google, December 2023 Consumers Want AI-Powered Search According to a survey of 2,205 adults in the United States, the AI-powered product that people are most interested in is search. Also included in the list of AI products are AI-powered smart assistants, shopping recommendations, and ads. (Feb 2023) Screenshot from Statista, December 2023 Over 25% Of Users Trust AI...
Google Confirms Business ‘Openness’ As Local Ranking Factor
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Google Confirms Business ‘Openness’ As Local Ranking Factor

Recent findings by SEO professionals suggest that Google has recalibrated its local search algorithm, placing more emphasis on a business’s listed hours of operation as a key ranking signal. According to Joy Hawkins of Sterling Sky, the trend became noticeable after the November 2023 core update, leading to businesses that appear as closed being significantly less visible in local search results. 😱Well the news is out, the new ranking factor we are seeing that has a massive impact on ranking is HOURS. We're seeing that businesses literally vanish in the local pack when they are not open. We started seeing this with the November 2023 core update. This is also making… pic.twitter.com/kDzfrbNmB5 — Joy Hawkins (@JoyanneHawkins) December 7, 2023 Business Hours Confirmed As ‘Stronge...
New Location Data Controls & Ability To Delete Visits
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New Location Data Controls & Ability To Delete Visits

In a move to increase user privacy, Google Maps launched updates to give users more control over location data storage and recent activity. With these updates, users will be able to manage their Location History with greater precision. The changes could, however, affect analytics data marketers utilize for location targeting. Timeline Storage On Local Device First, the Timeline feature in Google Maps, a tool that assists users in recalling places they have been, is receiving a significant privacy-oriented update. Screenshot from Google, December 2023 Users with Location History turned on will soon find that their Timeline will be stored directly on their devices rather than on cloud servers. This storage decision gives users extra autonomy over their location data and the assurance that...
OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X
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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews. Screenshot from X, December 2023 This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews. OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models. Screenshot from X, December 2023 The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political ...
Black Friday Deals 2023 – 100 Offers & Active Discount Codes
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Black Friday Deals 2023 – 100 Offers & Active Discount Codes

There will be a lot of Black Friday and Cyber Monday sales coming up. For this sale season, we've compiled more than a hundred digital Black Friday deals from our friends and partners. Feel free to bookmark this page and share it with your friends so they can save tons of cash on this Black Friday. Digital Black Friday Deals and Discount Types This compilation includes the following types of products and services: You can save big by going to the section you're interested in 🙂 Exclusive Offers TemplateMonster Bundles + MonsterONE Subscription Discount Duration: 11/13/2023 - 11/20/2022 Promocode: not required Special MonsterONE pricing opportunities. Lifetime - $529 -  ($749) All-in-ONE -  $159 ($13.25/mo) - ($229) All-in-ONE  ...
Google Announces New AI Features Coming To Google Maps
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Google Announces New AI Features Coming To Google Maps

Google has announced several new AI-powered updates coming soon to Google Maps that aim to help users plan trips, navigate unfamiliar areas, find electric vehicle charging stations, and discover new places and activities. Immersive View The most visually advanced new feature is Immersive View for routes, providing users with a detailed preview of their journey from start to finish. Using advanced AI to fuse billions of Street View and aerial images, Google claims Immersive View will allow users to experience simulated journeys as if they were there. The Immersive View preview is an interactive experience, allowing users to explore routes from different vantage points, zoom, pan, and even change the time of day or weather conditions. This gives users a sense of what the journey will be l...
How Local Businesses Can Rank For Popular Near Me Searches
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How Local Businesses Can Rank For Popular Near Me Searches

A recent feature on The Verge highlighted businesses that try to get an edge in local search rankings with clever names like Thai Food Near Me. So, I set out to discover if this strategy could impact local rankings and, more importantly, if other local businesses could replicate it. Before I get started, I should preface this with some good and bad news. Bad News: Distance Is An Important Ranking Factor Most restaurants will not rank as the best restaurants near me unless they are physically located near the search user’s location. The reason? One of the three critical ranking factors for Google local search results is distance. Suppose a restaurant owner wants people in Phoenix, Los Angeles, Chicago, and New York to discover their dining establishment with the term best restaurant near...
Google Maps Introduces New Ways To Plan Travel & Navigate
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Google Maps Introduces New Ways To Plan Travel & Navigate

Google Maps gets holiday travel boost with smarter transit, group planning, and community engagement features. Google Maps is updating transit directions to recommend smarter routes. New tools will allow for easier group trip planning on Maps. Users can now react to Maps content with emojis.
TemplateMonster Black Friday & Cyber Monday Deals 2023
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TemplateMonster Black Friday & Cyber Monday Deals 2023

Black Friday doesn't mean traffic jams on the highway or the country is at a standstill. It's more like a period of sales where merchants can make a lot of money before the holidays. As for consumers, it is a time to take advantage of great shopping deals. It's a term that's been around since the 1800s to describe the day the stock market crashed. Today, it's a month before Christmas when there are great deals. This year, we have TemplateMonster Black Friday deals that you cannot afford to miss. Black Friday Month Starting on November 1 We've got some sweet Black Friday deals at TemplateMonster on WordPress themes, WordPress plugins, graphic assets, Shopify themes, Joomla themes, web services, and much more. Stay tuned to our website so...
Google Reveals Best & Worst Times For Holiday Travel
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Google Reveals Best & Worst Times For Holiday Travel

With the holiday season fast approaching, Google has released data to help people navigate traffic and crowds more efficiently. Analyzing trends from last year’s holidays, Google published a blog post highlighting the optimal times to travel, shop, and run errands. “Whether you’re hitting the road early or heading out on Thanksgiving day, we looked at traffic patterns to help plan your trip,” writes Google’s Madison Gouveia in the blog post. Thanksgiving Travel Tips Google recommends departing on Monday or Tuesday around 8 p.m. local time for those driving before Thanksgiving. Avoid the peak traffic period on Tuesday and Wednesday from 4-5 p.m. On Thanksgiving Day, the best strategy is to leave before noon or after 4 p.m. to miss the peak congestion between 1-4 p.m. “Heading out on Than...
Can A.I. help with the news?. Overwhelmed and frustrated by the… | by Vittorio Banfi | Oct, 2023
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Can A.I. help with the news?. Overwhelmed and frustrated by the… | by Vittorio Banfi | Oct, 2023

What follows is an example of the summary format of my Tailor today:Microwave Imaging for Breast Cancer Screening🧪 Researchers are using microwave imaging and convolutional neural networks for breast cancer screening with high accuracy in classifying profiles as healthy or diseased.🚗 Machine learning algorithms, such as deep neural networks, are being used for parking space detection in smart parking systems, achieving high precision and recall rates.🔒 Different authentication methods, including biometric and multi-factor methods, are used in virtual reality environments to ensure user privacy and security.📊 Data preprocessing techniques like feature extraction and balancing are important in predictive maintenance studies to improve the performance of dee...
Weekly Design News #2 | WDD
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Weekly Design News #2 | WDD

September 24, 2023 Every Sunday, we round up the best stories from webdesignernews.com. This issue features UX principles to improve your sites and apps, typography trends, a social rebrand, the best logos from the 1960s, and AI news. Plus, tons more! Let’s dive in! This article discusses the most important visual hierarchy design principles that new designers need to follow if they want their app interfaces or website designs to succeed. Whether you’re a design pro or just getting started, these principles will help you make websites and apps that people love to use. When I showed up, I realized our local watering hole had recently optimized its experience. These changes brought some good UX tips to my attention, and I bet you can apply them to your work as well. In ...
The Monster’s Award 2023 Celebrates WordPress Products
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The Monster’s Award 2023 Celebrates WordPress Products

Are you a WordPress enthusiast, a product developer, or a freelancer looking for the crème de la crème of WordPress themes, plugins, and services? Look no further because the Monster's Award 2023 is here to shine a spotlight on the finest WordPress products in the industry! Organized by TemplateMonster, this annual competition promises to be bigger, better, and more exciting than ever before. The contest will last from September 11 through December 11, 2023. Monster's Award 2023: What You Need to Know A Bigger Playing Field Last year's Monster's Award exceeded all expectations and garnered immense support from both clients and nominees. A number of new categories are being added to this year's competition. 22 nominations - more categorie...
Elon Musk calls LinkedIn ‘Cringe’—Announces…
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Elon Musk calls LinkedIn ‘Cringe’—Announces…

It seems we can’t go for one week without talking about Elon Musk, but the news simply writes itself. In a recent post, The Tesla, SpaceX, and xAI owner announced his intentions to compete with LinkedIn by incorporating job listings into X (formerly Twitter). In trademark Musk fashion, the Twitter boss told his followers he couldn’t use LinkedIn because its ​‘cringe level is so high’. Presumably, this reveals that Musk believes his own ​‘cringe levels’ to be remarkably low in comparison. Whatever you say, Elon. In the tweet, Musk also announced that he would make the X competitor to LinkedIn ​‘cool’. It’s impossible to predict what this entails.  Perhaps Musk’s idea of cool is making his job site look dark, edgy, and brooding, much like the ...
Power Up Design Automation: Introducing Elementor AI
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Power Up Design Automation: Introducing Elementor AI

Here it is, the long-awaited Elementor AI, the ultimate tool for website designers. This powerful artificial intelligence technology gives users a lot of freedom to create and customize professional-looking webpages in record time. With a single prompt, you can generate images with the text-to-image generator or write copy and code within the editor. Unlock creative options and change your workflow to build sites faster, all without leaving Elementor. Elementor AI changes everything about designing and building websites, from the content to the layout. It changes how websites are made by helping with content creation, enhancing custom code, and improving design and workflow. Elementor AI has a new way of doing things that helps users who ...
Google Lets Businesses Add Social Media Links To Profiles
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Google Lets Businesses Add Social Media Links To Profiles

Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies to showcase their social media presence alongside other information in Google Search and Maps. By having social media links accessible on their Google Business Profile, businesses can provide customers with more ways to connect, acquire information, and resolve issues. New Feature Rollout A new Google support page explains businesses can now control which social media links are displayed on their Google Business Profile. Businesses can add one link per social media platform to their Business Profile. The supported platforms include Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), and YouTube. This feature i...
Reddit Updates its Design to Improve the…
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Reddit Updates its Design to Improve the…

The social media organization revealed its new update in a post on Monday. Reddit’s overarching goal is to make it easier for those coming to the platform for the first time to find engaging, relevant content. To bring this plan to fruition, Reddit has simplified the search page by introducing a new layout. On mobile, users previously received a confusing blend of posts, comments, and communities when entering specific queries. Now, the search results will prioritize posts over all other elements, making it more straightforward for logged-out users to find interesting content. On Reddit’s desktop client, logged-out users will now see a sticky sidebar, allowing them to scroll through content to find relevant posts and communities.To make the ...
Twitter Rebrand: Musk Finally Finds a Use for…
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Twitter Rebrand: Musk Finally Finds a Use for…

Initially, there was perverse enjoyment in watching an incredibly privileged person held to their word, lose a few billion, and get humbled a little. But it’s starting to feel like either this is a $44bn tax write-off, or Musk has been swallowed by his ego and doesn’t have anyone on staff brave enough to say ​“no” to him. Musk, who owns SpaceX, and recently launched xAI, has been seeking a side project for his x.com domain name — which, to be fair, is a cool domain — and it looks like he’s found one in the social-network-formerly-known-as-Twitter. Musk has been talking up a ​“do everything” app for some time and suggested that Twitter was a useful stepping stone before he acquired the platform in March. By all accounts, it is phenomenally ha...
OpenAI Accused of Data Theft in California
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OpenAI Accused of Data Theft in California

AI technology allows users to input a few words or phrases and generate output with a level of sophistication that is startlingly similar to human language. ChatGPT is currently the most successful attempt to code human language simulation, and companies such as Microsoft and Adobe are tapping into its potential to refine their products. However, ChatGPT scrapes the web to teach itself, examining content written by humans, and attempting to define logical rules that will allow it to regurgitate the text in a fresh format. The California lawsuit alleges: violation of the Communications Privacy act; violation of the Computer Fraud and Abuse act; violation of the California Invasion of Privacy act; violation of the California Unfair Competition...
Join the Birthday Party! Happy 21st Birthday to TemplateMonster!
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Join the Birthday Party! Happy 21st Birthday to TemplateMonster!

Even though this year has been filled with challenges, we couldn't let this special milestone pass without a celebration. Today, we are thrilled to announce TemplateMonster's 21st Birthday! Thank you all for being part of our incredible journey over the past two decades. We are truly grateful to you all. The mission of our company has always been to provide the best WordPress themes, eCommerce templates, HTML5 templates, and graphics designs available. As a result, we have worked hard to ensure that your web projects are not only visually stunning but also user-friendly and built in line with the latest web standards. Through the unwavering support of our dedicated customer care team, we have provided a seamless experience for our valued ...
Apple Opts for AR over VR at WWDC
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Apple Opts for AR over VR at WWDC

Officially named Apple Vision Pro, Apple has spent years quietly developing the product, and the fact that we’re getting a preview now is a strong indication that Apple thinks both the product and the timing are right — ridiculous charging point on the Apple Mouse excluded, Apple rarely gets these things wrong. There have been several false starts for VR/​AR headsets. Google Glass was officially retired in March, and HTC’s Vive makes you look, and feel, like a Borg. Many people will see Apple’s entrance into the market as a saturation point. What is more significant is that thanks to Apple, Augmented Reality appears to have won out over nausea-inducing Virtual Reality. With sales of VR/​AR headsets declining by over 50% last year, the prospe...
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Google’s John Mueller Seeks Advice On Hiring SEO Consultants

Google Search Advocate, John Mueller, has turned to Twitter seeking advice on what to consider when hiring an SEO consultant. He posed the question on behalf of someone running an animal park, indicating the need for a local SEO consultant to enhance their online presence. “Does anyone have recommendations in terms of people/companies & things to watch out for when picking one?” Mueller asked in his tweet, “How do you separate the serious from the less-serious folks?”​ Here’s a look into the ensuing conversation, including a range of insights into what you should look for when hiring SEO professionals. Cost Considerations In SEO Consultancy One of the replies to Mueller’s tweet highlighted the cost-sensitive nature of SEO consultancy. Kris Roadruck emphasized that most low-budget lo...
HomeAdvisor Penalized By FTC For Alleged False Claims About Leads
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HomeAdvisor Penalized By FTC For Alleged False Claims About Leads

HomeAdvisor reached a settlement with the United States Federal Trade Commission (FTC) over allegedly deceptive tactics used by HomeAdvisor to sell leads by using unsubstantiated claims about the quality of the leads it sold to home improvement professionals. The Federal Trade Commission (FTC) is a federal agency charged with protecting and educating consumers as well as promoting competition. It protects consumers from unfair business practices, including in this case home services providers who were alleged to be misled by HomeAdvisor. HomeAdvisor False and Misleading Claims The Federal Trade Commission (FTC) reached a settlement with HomeAdvisor, a company affiliated with Angi (formerly Angie’s List), in which the company was accused of making false claims about the leads it was sell...
The Story Behind Hootsuite’s ‘Proud Mamas’ Mother’s Day Tribute
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The Story Behind Hootsuite’s ‘Proud Mamas’ Mother’s Day Tribute

It’s not every day you find yourself in your parents’ backyard in Florida, filming a Hootsuite product demo video in a kiddie pool. But, in April, there I was: just a social media manager doing what we do best—doing whatever it takes to make something dazzling for our social channels. After an hour of getting ready and organizing my set, I tragically realized my camera wasn’t working properly, that the wind was interfering with my audio, and the script I was reading off of was significantly longer than I thought it was. “MOM?” I yelled. My mom poked her head out the back door. “Can I help now?” she replied with a goofy grin. “Yes. Please come help me.” I said, only slightly defeated that I couldn’t do this alone. “Show me what to do,” she said, eagerly standing over my tripod. We ...
History of WordPress – a 20-Year Journey [INFOGRAPHICS] ⭐MonstersPost
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History of WordPress – a 20-Year Journey [INFOGRAPHICS] ⭐MonstersPost

On May 27, 2023, WordPress celebrates its 20th anniversary. TemplateMonster invites the community to dive into WordPress history and see how it grew and developed. Celebrate WordPress's 20th Anniversary with TemplateMonsterHow the History of WordPress Started The story of WordPress started in 2003 when the young American blogger Matt Mullenweg posted in his blog the article “The Blogging Software Dilemma”, where he submitted the idea to use b2/cafelog code to fork the software. At that moment the program code of that platform hadn’t been updated for a long time. It was the main reason for the dilemma.  Fortunately, b2/cafelog used open-source licensing and Matt decided to make another branch of the software that was based on the old ver...
Google Reveals How It Catches Fake Local Business Reviews
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Google Reveals How It Catches Fake Local Business Reviews

Google published a blog post that shared that they updated their machine learning systems in order to catch and remove more fake reviews, fake business listings and fraudulent contributed images and videos. The automated systems and human review teams removed over 200 million photos, 7 million videos and blocked or removed over 115 million reviews, which represents a 20% increase over the prior year, 2021. How Google Catches User Contributed Spam Google is using brand new machine learning models to catch and remove fake and fraudulent content. These machine learning models look for unusual patterns in user contributed content, including flagging new forms of abuse that hadn’t previously been seen. Google shared: “We’ve long used machine intelligence to help us spot patterns of potential...
Google Maps Brings A New Level Of Interactivity To Your Journey
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Google Maps Brings A New Level Of Interactivity To Your Journey

New features announced today at a live event in Paris demonstrate how Google is utilizing AI to bring its vision of a more immersive, intuitive map to life. With these updates, Google Maps is making it easier to explore, navigate, and make sustainable choices, whether driving an EV or exploring a new city on foot. Immersive View Immersive view, which allows you to explore a place virtually, is rolling out now in London, Los Angeles, New York, San Francisco, and Tokyo. Google Maps’ immersive view uses advances in AI and computer vision to fuse billions of Street View and aerial images to create a rich, digital model of the world. Further, immersive view layers helpful information on top likethe weather, traffic, and how busy a place is. In a blog post, Google explains that it uses neural...
Yelp Details Removal Of Paid Review Groups & Lead Generators
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Yelp Details Removal Of Paid Review Groups & Lead Generators

Yelp published its 2022 Trust and Safety Report detailing actions it took against lead generators, fake review groups and businesses incentivizing reviews. Yelp Cracks Down on Paid Review Groups The report details the proactive approach to chasing down online review groups and breaking them up. Among the tactics Yelp used is identifying IP addresses used for fake positive reviews, as well as connecting users to groups that are arranging paid reviews. Yelp’s Trust and Safety report revealed that it fights online review exchanges by identifying the groups on social media and working together with Twitter, Facebook, Instagram and LinkedIn to break them up. In a 2021 blog post about their recommendation software, Yelp wrote that they monitor online groups and even conduct sting operations t...
Google Announces 7 Local Search Updates
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Google Announces 7 Local Search Updates

At Google’s annual Search On conference, the company announced seven new features and updates to local search. These updates will significantly enhance how people explore neighborhoods, businesses, and restaurants in Google Search. The local search changes rolling out soon include: Search for restaurants by dish Discover restaurant specialties More support for digital menus Enhancements to Google Maps’ Live View Aerial views of famous landmarks Immersive view Neighborhood vibe checks Read all the details about these updates in the below sections. 1. Search For Restaurants By Dish Google is upgrading its restaurant search capabilities with the ability to find local places that serve a specific dish. The new search experience will allow you to enter a query like “soup dumplings near me,” ...
Google Reveals Top Search Trends For Halloween 2022
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Google Reveals Top Search Trends For Halloween 2022

Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website. Halloween Frightgeist is a website powered by Google Trends designed to highlight popular costume ideas. Google’s data can be helpful to marketers who work in related verticals and are looking to get high-value products in front of last-minute shoppers. With two weeks left until Halloween, it’s not too late for one last marketing push before the season ends. Data is limited to searches in the United States, though you can drill down into the data at a city and state level. For example, businesses and marketers in the Santa Barbara area might be interested to learn that the most popular costume search is the 1980s. Local retailers can capitalize on this by running...
Google Is Restoring Missing Reviews In Business Profiles
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Google Is Restoring Missing Reviews In Business Profiles

Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored. Google’s Search Liaison, Danny Sullivan, announced on Twitter in reply to Mike Blumenthal, who says he reported the bug a week ago. Our apologies here. The team is aware of this bug and has been actively addressing it. Many reviews have been restored, and that work will continue. — Google SearchLiaison (@searchliaison) November 15, 2022 Blumenthal isn’t exaggerating the seriousness of the bug. Reviews are a restaurant’s bread and butter, and removing them can significantly impact revenue. There are numerous threads in the Google Business Profile help forums started by business owners who lost most or all of their reviews. In each thread, the business own...
Google’s New Local Search Features Are Finally Here
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Google’s New Local Search Features Are Finally Here

Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera. At Google’s Search On virtual conference in September, the company had people buzzing over its innovative updates to local search. Google previewed an option to search for restaurants by dish and a new search capability built into Google Maps’ Live View. Those updates and more are now available. Here’s an overview of the local search updates launching today. What Are the Local Search Features Offered by Google?Google offers a variety of local SEO tools for listing management. These tools allow businesses to optimize their online presence, attract local customers, and improve search rankings. With features like Google My Business...
SEO Trends 2023, According To 24 Experts [Ebook]
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SEO Trends 2023, According To 24 Experts [Ebook]

In a fast-paced industry like SEO, a lot can happen over the course of a year – which is why you want to make sure you stay ahead of the curve. So, how can you gain a competitive edge in 2023? What SEO strategies and tactics will help you dominate the SERPs and earn more revenue? In the latest edition of our SEO Trends ebook, you’ll find answers to your most burning questions and tips to influence the way you optimize for search. We’ve gathered helpful insights from 24 of today’s top experts; they’ll share what happened in SEO over the past year and what they expect to happen next year. Download SEO Trends 2023 now and discover the retrospective and forward-thinking insights you need to help prepare for 2023. You’ll learn how to recalibrate your SEO strategy for maximum results by ident...
GBP Suspension and Reinstatement Chaos
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GBP Suspension and Reinstatement Chaos

If you’re following the guidelines correctly, Google Business Profile (GBP) suspensions should just be for major problems, right? And, getting your profile reinstated shouldn’t take weeks upon weeks, either. But, for a few weeks in October, it seemed that all it took to get suspended was looking at your GBP the wrong way, and the current response time for profile reinstatement is nearly a month. So what’s been going on? What happened: a bug caused Google Business Profile suspensions to skyrocket Ben Fisher, Google Diamond Product Expert and owner of Steady Demand, explained to BrightLocal over email that there were a number of causes for suspension at the time: “Causes for suspension right now: Hitting the verify button (instant suspension) Adding website parameters (33% suspended) Edi...
4 Key Local Search Updates Rolling Out In 2022
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4 Key Local Search Updates Rolling Out In 2022

Wednesday, September 28 saw Google’s Search On 2022 event; a conference announcing the newest features arriving to Google. We’ve rounded up all the exciting local search updates coming to Google this year, as outlined at the event.  Multisearch Near Me  “Your camera is the next keyboard” explained Prabhakar Raghavan, Senior Vice President at Google. Updates to Multisearch will now include ‘near me’ terminology. Users will be able to search through photos and images, alongside fewer words, to find what they are looking for, and stores nearby that sell it. Whilst we have known about this update for a few months, it’s now been confirmed that this will start rolling out across the US.  Find the food you love  You’ll now be able to search (using both text, and images) for a specific dish. T...
How Brands Can Support Indigenous Communities on Social—the Right Way
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How Brands Can Support Indigenous Communities on Social—the Right Way

There is a growing interest among businesses, large and small, to add their voices to the nationwide acknowledgment of the trauma inflicted upon Indigenous children at Canada’s Indian Residential Schools. This was amplified in 2021 with the location of nearly a thousand unmarked graves at sites of the now-shuttered institutions—and we know thousands more have yet to be discovered. On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. It’s also important for us as Indigenous people to see them pay tribute to those who survived their years at the notorious schools. But deploying the hashtag #TruthAndRecon...
The Helpful Content Update – BrightLocal
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The Helpful Content Update – BrightLocal

Just over a month ago, on August 18, 2022, Google announced an update to their algorithm that got people both fearful and excited. The update itself started rolling out a week later on August 25, and Google confirmed it was going to take a couple of weeks before people saw an impact. This change to the algorithm was named the Helpful Content Update (HCU). And, for the first time in a while, SEOs around the world thought they were going to see some seismic activity in the search engine results pages (SERPs), rather than small blips. Then, right after the rollout for the HCU had finished, they dropped another update on us. This update was the September 2022 Core Algorithm Update. So what actually happened? Where are we a few weeks down the line? Did people see their sites plummeting into ...
Adobe Has Acquired You | Webdesigner Depot Webdesigner Depot » Blog Archive
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Adobe Has Acquired You | Webdesigner Depot Webdesigner Depot » Blog Archive

There were mixed reactions on Thursday morning when Adobe announced it had acquired Figma. Excited press releases extolling the benefits of the “collaboration” followed the news. Dylan Field, founder and CEO of Figma, said: “There is a huge opportunity for us to accelerate the growth and innovation of the Figma platform with access to Adobe’s technology…” The reaction from the design community has been a little less enthusiastic. The problem for the design industry is that we’ve been here before. The acquisition of Macromedia followed a period in which Adobe tried to compete, failed to update its legacy code, lost the battle, and purchased the victor. You only need to look at the number of former Macromedia products in Adobe’s stable (zero) to see where Figma’s heading. Figma has grown...
What’s Going On with Service-area Business Rankings?
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What’s Going On with Service-area Business Rankings?

Google may have rolled out a local search ranking update around September 7th. Local SEOs in the Local Search Forum are reporting ranking drops for service-area businesses (SABs) on mobile, with some SAB Google Business Profiles suddenly not visible on desktop. These drops in rankings have only been seen in Local Pack results, and not in organic rankings. These changes in rankings seem to have started happening around September 7, suggesting a change in the local algorithm focussed on SABs, on or around this date. Sterling Sky‘s Joy Hawkins has said: “I’m hearing a few cases like this lately and I’m starting to wonder if it’s related to the algorithm updates.” However, she is not able to provide specific advice at this time. As you’ll see below, the whole local SEO community is curren...
The Rise of Social Search: Transforming the Way Local Businesses Are Found
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The Rise of Social Search: Transforming the Way Local Businesses Are Found

Over the past few months, we’ve seen major changes in both the ways users consume social media and the opportunities presented to local businesses by new social media search functionalities.  In July, we reported on Instagram’s new immersive map, potentially changing the game for local business discovery. Since then, it’s also been reported that TikTok is the go-to search engine for Gen Z, with 40% of Gen Z users preferring the video sharing app, and Instagram, over Google Search.  Naturally, TikTok is jumping on product developments, improving its search functionality, and even testing a ‘nearby’ feed.  We’ve also seen Twitter introduce Location Spotlight for local businesses, which displays important business information and integrates with Google Maps to help customers find them. &#...
Popular Design News of the Week: June 27, 2022 – July 3, 2022
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Popular Design News of the Week: June 27, 2022 – July 3, 2022

Daniel Segun is a Content Writer, Graphics Designer, and Web Developer with a BSc. in Computer Science. His work has appeared in several publications such as SecureBlitz, Web Designer Depot, TechGenix, Forkast News, RitaVPN, and more… More articles by Daniel Segun
How to Donate to Ukraine ⭐MonstersPost
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How to Donate to Ukraine ⭐MonstersPost

Much time has passed since the Russian army invaded the Ukrainian lands. Infinitely long, exhausting February has taken away from many, not only peace, home and work, but also life. But in spite of everything, the Ukrainian soldiers remain unshakable and continue to fight boldly for their homeland and the safety and well-being of their families and children. Everyone is exhausted, but Russian aggression does not stop growing. We must remember that the war is on and brings with it horrific consequences from which the blood runs cold. Innocent people keep dying and losing their loved ones and their children. That is why now more than ever, it is important to support the Ukrainian army and its soldiers. In this article, you will find out ho...
Expanding Our Local Data Aggregator Coverage with GPS Network and YP Network
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Expanding Our Local Data Aggregator Coverage with GPS Network and YP Network

We’ve expanded our Local Data Aggregator coverage with the addition of two new networks: GPS Network and YP Network. GPS Network It might sound pretty obvious, but it’s vitally important to ensure potential customers can actually find where your business is located. But, updating outdated or conflicting location information is still a challenge that local businesses frequently have to tackle. Our own research shows that 39% of consumers would either jump ship to an alternative business or give up their search entirely if they encountered incorrect address information for a local business. That’s where the GPS Network comes in. The GPS Network ensures a business’s location data is available and accurate on five of the most widely used navigation apps: TomTom Waze Here Uber Navmii Coll...
This Week In Web Design – March 18, 2022
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This Week In Web Design – March 18, 2022

This week’s roundup of all the web design and development articles we’ve found includes topics covering freelancing, JavaScript, WordPress, Webpack, and other tips, tricks, tutorials, and inspiration. Let’s get to it! Exciting New Tools For Designers, March 2022 | Webdesigner DepotWe’re going to have some fun this month. There are so many new tools and resources out there for designers that make life easier, and others are simply enjoyable. Here’s what is new for designers this month … Polka Dot Generator Polka Dot Generator is exactly what you think. Adjust colors, dot size, shadow, and […]Read More Claymorphism: Will It Stick Around? — Smashing MagazineThis fresh new design trend has been picking up steam with the rising popularity of colorful inflated 3D graphic...
Join the Birthday Party! Celebrate 20th Anniversary with TemplateMonster
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Join the Birthday Party! Celebrate 20th Anniversary with TemplateMonster

TemplateMonster is 20! We're about to look back at our journey as we celebrate 20th anniversary, and you're invited to share the celebration! Even though this year stands a mark of sorrow, we'd like to initiate a humble celebration of the company anniversary. This year we are celebrating 20 years in business.  We wanted to use this occasion to thank you for joining us on our journey through all of these years.  Since our first days online, we've set a goal to provide our clients with the best WordPress themes, eCommerce themes, HTML5 templates, and graphics designs so their web projects would be stylish, user-friendly, and developed according to the latest web standards. Due to our pre-sales and customer care team, our customers could fe...
WordPress 6.0 Lives Up To The Hype
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WordPress 6.0 Lives Up To The Hype

WordPress 6.0 has been released, and another niche jazz musician will be enjoying extra Spotify royalties next month. WordPress 6, named for latin-jazz musician Arturo O’Farrill, is the realization of a change of direction the WordPress Foundation adopted several years ago.  All versions of WordPress now power around 42% of the web. That’s approximately 810,000,000 sites. If you looked at each site for a single second, without pausing to blink, it would take you over 25 years to see the home page of each one — of course, if you factor in how long a typical WordPress site takes to load it would take well over a century. Some people (i.e., me) have been predicting the decline of WordPress for so long that sooner or later, we were bound to be correct. And, despite its astonishing reach,...
Google Products Shake-up: Is the Products Feature Moving to Merchant Center?
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Google Products Shake-up: Is the Products Feature Moving to Merchant Center?

Google Products Shake-up: Is the Products Feature Moving to Merchant Center? - Whitespark Is it the end of Google Products as we know it? Businesses can no longer edit existing Products on their Google Business Profiles (GBP) and can only add n...
Understand Ranking Performance at a Glance with Average Google Position
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Understand Ranking Performance at a Glance with Average Google Position

It’s a big day here at Brightlocal! We have three new updates to Local Search Rank Checker. 1. Local Search Rank Checker is now called Local Rank Tracker It’s probably best we tackle this one first so it’s easier for you to follow this launch post! Local Search Rank Checker is a name we chose over 10 years ago, and since then we’ve outgrown it. ‘Checker’ suggests it checks rankings once, or on an ad hoc basis, but that’s not how our customers use it. They use it to track rankings over time so they can measure the impact of their local SEO efforts. This new name makes it easier to understand what the product does and the value it brings. This name change is reflected in the BrightLocal platform, on our website, and in our supporting content. So if you’re looking for guides in the Help C...
Popular Design News of the Week: May 2, 2022 – May 8, 2022
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Popular Design News of the Week: May 2, 2022 – May 8, 2022

Daniel Segun is a Content Writer, Graphics Designer, and Web Developer with a BSc. in Computer Science. His work has appeared in several publications such as SecureBlitz, Web Designer Depot, TechGenix, Forkast News, RitaVPN, and more… More articles by Daniel Segun
Offer Posts Get Prominent New “Deal” Tab on Mobile, Callouts in Maps App
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Offer Posts Get Prominent New “Deal” Tab on Mobile, Callouts in Maps App

Offer Posts Get Prominent New “Deal” Tab on Mobile, Callouts in Maps App - Whitespark If you manage a Google Business Profile, be it your own or a client’s, you know the benefit of updating your profile with regular Offer Posts. This type of Post...
9 Local SEO Tips From Top Experts
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9 Local SEO Tips From Top Experts

Earlier this month, marketers from around the world joined the latest LocalU virtual conference, put on by Local University. The symposium topics were filled with local marketing tips from top experts on everything from handling fake reviews, to SEO forecasting, and more. Attendees engaged in lively discussions on Twitter throughout each session, highlighting the speakers’ most helpful and tangible tips. Below are the top takeaways from each speaker and their respective session. 1. Write For Customers First and Google Second Charli Hunt, ProofContent Image credit: LocalU.org “If you just write content for Google’s algorithm (and not users first), you will be knocked off your top rankings perch.” Include local identifiers based on what customers are already searching for. Whether that’s ...
New Google Attribute Helps Businesses Promote Sustainability
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New Google Attribute Helps Businesses Promote Sustainability

Google now allows businesses to display their commitment to environmentalism in their Google Business Profile. This helps companies capitalize on growing eco-consciousness among consumers in the wake of concerns about climate change and sustainability. Increasing Number Of Customers Value Eco-Consciousness In a survey conducted by Google, 82% of consumers reported sustainability as a top priority when making purchasing decisions. Reflecting this, it has seen “recycling” as one of its most popular searches, with an average popularity score of 81 out of 100. Queries such as “climate change,” “sustainability,” and “renewable energy” have all also seen significant interest. A 2021 report by Ipsos, the world’s third largest research company, found 68% of people believe that if businesses do...
This Week In Web Design – April 1, 2022
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This Week In Web Design – April 1, 2022

It’s Friday again, and it’s the first of April, but you won’t find any April Fools’ pranks or tricks here! Instead, we have another roundup of all the web design and development related articles we’ve found that were published in the past seven days. So kick of the new month with some interesting reading! 5 Logos We’d Love to See Redesigned in 2022 (And Why)Sometimes a logo just doesn’t work. It happens to everyone from startups to major brands. (You’ll definitely know when you see these logos.) Maybe it’s too complex. Maybe it’s too generic and similar to other logos. Or maybe it’s just not dating in a timeless way. So,...Read More 15 Best New Fonts, April 2022 | Webdesigner DepotThis month’s collection of the best new fonts is headed in a lighter and quirkier direction than previ...
Google Removed 7 Million Fake Business Profiles In 2021
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Google Removed 7 Million Fake Business Profiles In 2021

In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. Additionally, Google prevented tens of millions of fake business profiles from being created, and disabled over a million user accounts belonging to “bad actors.” Verifying the legitimacy of information in Google Business Profiles and Google Maps is increasingly challenging, as the number of contributions continues to rise year over year. Google now receives 20 million contributions every day from people using Maps, such as updated business hours, contact information, photos, and reviews. Here are the key highlights from Google’s report on what goes into keeping Maps & Business Profile information accurate. How Google Keeps Local ...
How TemplateMonster Company Reacted on Russian-Ukrainian War
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How TemplateMonster Company Reacted on Russian-Ukrainian War

The illegal and unprovoked invasion of Ukraine is continuing. Since the first days, the TemplateMonster company decided to burn bridges with all Russian partners and services and initiated an informational campaign for citizens of other countries about Ukrainian war. Further, we'd like to reveal the steps we had to make as a fair reaction to the Russian army's massacre on the Ukrainian land. In terms of the marketing campaigns, we've been using some tools to target CIS countries, and now we've disabled: Yandex Direct completely; Google Ads campaigns for Russian clients; RU campaigns in all related accounts. FYI, Google itself has suspended all advertising activities in Russia. For TemplateMonster clients, we've set up additional retarg...
Popular Design News of the Week: March 7, 2022 – March 13, 2022
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Popular Design News of the Week: March 7, 2022 – March 13, 2022

Daniel Segun is a Content Writer, Graphics Designer, and Web Developer with a BSc. in Computer Science. His work has appeared in several publications such as SecureBlitz, Web Designer Depot, TechGenix, Forkast News, RitaVPN, and more… More articles by Daniel Segun
This Week In Web Design – March 4, 2022
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This Week In Web Design – March 4, 2022

It’s the first Friday of March (already) and although it’s been a relatively slow week in web design and development related articles, that won’t stop us from bringing you what we’ve found around the web. Let’s have a look! 15 Best New Fonts, March 2022 | Webdesigner DepotAs we move closer to spring, we’re going to see a change in typography styles come with it. While we always need new serifs and sans serifs to design with, in the spring, it’s not uncommon to use more nature-inspired and whimsical fonts to usher in the warmer temps, wedding season, and holidays like Earth […]Read More How to Create a Section Divider Using CSSIt's always cool to have a fancy section divider on your website. And it's even better if we can make them responsive and easy to adjust. This is what you w...
Competition: Win One of Four Free Online Passes to MUXL
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Competition: Win One of Four Free Online Passes to MUXL

The fourth edition of MUXL (Mobile UX London) conference kicks off on the 21st of March, and you could win one of four free passes to the five-day digital event. Running from the 21st of March to 25th, MUXL is a digital festival of UX and design, entirely online, meaning you can attend remotely from anywhere in the world. The digital festival is themed around design systems, human-centered design, service designing the future, and UX psychology. MUXL features talks and live panels Q&A Monday – Wednesday, interactive workshops taking place on Thursday and Friday, with global networking opportunities throughout. Speakers include senior UX researchers, managers, design strategists, and designers at companies including Google, IBM, Microsoft, Disney, and more… MUXL is an excellent opp...
This Week In Web Design – February 25, 2022
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This Week In Web Design – February 25, 2022

It’s time for this week’s edition of all the web design and development related articles we’ve found that were published in the past seven days. Are you ready? 25+ Best Thin & Skinny Fonts in 2022Thin and skinny fonts are a popular choice in various print and digital designs. They are especially the perfect choice for designing titles and headings that convey a loving and friendly message. While you can easily find a good thin font from various marketplaces, we did the heavy liftin...Read More
Supporting Our Ukrainian Brothers and Sisters
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Supporting Our Ukrainian Brothers and Sisters

Today, as we watch the events in Ukraine unfold at a terrifying pace, all of our thoughts and wishes at BrightLocal are with our Ukrainian team members. Many of our team have been part of the BrightLocal family for many years and have been integral to the growth and success that we’ve been so lucky to achieve. We stand together, united with our Ukrainian brothers and sisters, against this unprovoked and unjust attack by Russian forces. We will do everything we can to support and protect them, their families, and their loved ones through the uncertain times ahead. Kyiv: A Peace-loving, Prosperous, and European City We have been working with Ukrainian software engineers for almost as long as BrightLocal has existed. In that time we have had contributions from over 80 different Ukrainian ...
Advertising, Amplify, Impact Updates, and More
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Advertising, Amplify, Impact Updates, and More

We’re excited to bring you new exciting features in the first quarter of 2022. As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. Read on to find out what’s coming soon to your Hootsuite experience—we hope you’re as excited as we are! Before we get into it, here’s a quick recap our strategic focus for 2022: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools you need to be successful. Personalized guidance: We’re aiming to personalize your Hootsuite experience by including additional context on how to best use the platform’s functions. Social network depth: We’re working hard to provi...
Introducing Locations Overview: Your New Homepage for Monitoring Local SEO Performance
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Introducing Locations Overview: Your New Homepage for Monitoring Local SEO Performance

Ask any local SEO or marketer what their biggest challenge is, and the chances are they’re going to say it’s a ‘lack of time’. From ranking changes and review scores to Google My Business performance and citation quality, there are just so many metrics to keep on top of. That’s time-consuming enough for a single location, but if you multiply that across dozens of clients, each with dozens of locations, you’re faced with a near-impossible juggling act. You don’t have time to interrogate every piece of data every single day. You need to know what deserves your attention today–and because you’re always on the clock, you need to figure that out quickly. That’s where Locations Overview comes in: a brand-new, customizable bird’s-eye view of location performance from across your BrightLocal r...
This Week In Web Design – February 11, 2022
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This Week In Web Design – February 11, 2022

We’re just about halfway through the month of February and already so many new web design and development related articles are being published around the web that it’s difficult to keep up! Lucky for you, we continue to gather them up each week in one tidy little package so you can find the latest all here on 1WD. Let’s dive in! How to Use Hand-Drawn Elements in Web Design | Webdesigner DepotWhat stands out as an incredible web design project for you? Do you count your creation as a success if it’s modern, minimal, and accessible? Maybe you’re the kind of designer that’s constantly experimenting with the latest dynamic design tools or state-of-the-art technology. Perhaps your websites are vivid, animated, and brimming with unique components? Sometimes, […]Read More 15 Best N...
Popular Design News of the Week: February 7, 2022 – February 13, 2022
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Popular Design News of the Week: February 7, 2022 – February 13, 2022

Every day design fans submit incredible industry stories to our sister site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!”                       
Google Cautions Businesses About Anti-Tech Legislation
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Google Cautions Businesses About Anti-Tech Legislation

With access to millions of emails and business profiles, Google’s using its vast resources to inform businesses about tech legislation via email and numerous websites. People with Google Business Profiles, or who use other Google properties, may have noticed an email warning them of upcoming legislation that could impact their businesses. In addition to emails, Google has written blogs and set up websites with the goal of educating people about the potential consequences of these bills. Anti-tech bills, such as the American Innovation and Choice Online Act, work to keep companies like Google from using their online platforms for discriminatory behavior. Google and other major tech companies are rallying to torpedo the recent bill. Grassroots Efforts by Google According to BillHartzer.c...
This Week In Web Design – February 4, 2022
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This Week In Web Design – February 4, 2022

This week’s roundup of web design and development related articles includes topics and tutorials about Typescript, design tools, Figma, freelancing, and more. Peruse our collection and find out what’s going on around the web this week. Exciting New Tools For Designers, February 2022 | Webdesigner DepotOne of the most talked-about digital elements of the new year leads our roundup of tools and resources this month – NFTs. The NFT landscape seems to be exploding right now and that includes tools for designers to get in on the game as well. Here’s what is new for designers this month… Zero Code […]Read More What’s the Difference Between Good UI and Good UX? | Webdesigner DepotUser Experience (UX) design and User Interface (UI) design are two terms people sometimes mistakenly use ...
Pay Only $19 Per Month And Get 209 Landing Page Templates
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Pay Only $19 Per Month And Get 209 Landing Page Templates

The Intro Top 30 Landing Page Templates The Final Part Have you ever felt uncertain about your possible purchase? That happens sometimes. Especially it’s quite common when it comes to digital products. And of course, your duty is even more depressive if you have never done it before. Luckily, we have a good offer for you. Use discount code BecomeThe1 to save 5% off the yearly membership. The Intro Being a huge web products provider, TemplateMonster is really interested in fulfilling the needs and wishes of our clients. We understand how it may be difficult for newbies to find the best template from the first hit. We'd like to offer you to join the subscription service ONE for $19 per month getting access to 8,500+ items. All these ...
How Google Maps Reviews Are Moderated
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How Google Maps Reviews Are Moderated

Google published an explainer that offers insights into how Google handles reviews left for local businesses on Google Maps. The article outlines the multiple steps and actions Google takes that enables it to review and publish user generated reviews in a matter of seconds. Google shared five steps it takes to ensure that Google Maps reviews are useful and authentic. Step 1: Strict Content Policies The backbone of Google’s approach to moderating reviews left on Google Maps is a well defined content policy. Every website that accepts user generated content must have a well-defined policy describing what is acceptable. This helps users understand the limits and also informs the moderators on when to step in. According to Google: “We’ve created strict content policies to make sure reviews...
TikTok Gains 8 New Users Every Second (And Other Mind-Blowing Stats)
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TikTok Gains 8 New Users Every Second (And Other Mind-Blowing Stats)

If you expected digital to return to “business as usual” in 2022, you may want to reset those expectations. Our new Digital 2022 Global Overview Report—published in partnership with Hootsuite and We Are Social—reveals that most of the connected world continues to grow faster than it did before the pandemic. Social network user numbers. Time spent on those platforms. Social ad spend. They’re all growing. Read on for the juicy details. Download the complete Digital 2022 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience. Top 10 takeaways This video offers a handy summary of this year’s essential headlines and trends. Social media users grew 10% in last year Meanwhile, social me...
How To Get Free Hotel Booking Links In Google
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How To Get Free Hotel Booking Links In Google

A new tutorial on the Google Ads YouTube channel goes over easy, step-by-step instructions for setting up free hotel booking links.This video can help Google Ads users learn how to take advantage of a feature the company launched within the past year.Google announced free booking links for hotels in March 2021, expanding opportunities for small boutiques to large chains across the country.These listings provide free traffic directly to your site and provide live updates and availability. With the additions to this link type, free booking links can be used in conjunction with hotel ads to maximize exposure.What Are Free Booking Links?Free booking links currently show on Google when a user searches hotel prices and availability and looks at the details of a particular hotel.A key benefit ...
This Week In Web Design – January 14, 2022
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This Week In Web Design – January 14, 2022

Midway through the first month of 2022 and we have yet another edition of our weekly collection of all things web design and development related that were published in the past seven days. We hope you will find this week’s roundup useful in your pursuit of growing your knowledge and skills in your craft. 10 Biggest Worries of Freelance Designers (And How to Prepare!)Whether you are new to the gig economy or have been doing it for a while, there are some common worries that almost all freelance designers share. While knowing you aren’t alone isn’t enough to alleviate all those fears, it can help to know many of your fears are common. As someone who...Read More 3 Essential Design Trends, January 2022 | Webdesigner DepotHappy New Year, fabulous new website design trends! This month’s d...
Attract More Customers with Better Search Visibility –
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Attract More Customers with Better Search Visibility –

How often have you visited a restaurant without checking the reviews first? Given that the food industry is so saturated, you can’t expect enough people to show up to your restaurant if you’re not adequately visible online. There are many ways to enhance your restaurant’s discoverability, from having a responsive and appealing website to reviews and social proof. However, the best way to get started is with search engine optimization (SEO). Restaurant SEO Restaurant SEO helps to optimize your website and social media profiles for the search engine. This is achieved through the creation of targeted content based on your audience’s search intent. This type of SEO includes elements such as on-page, off-page, and technical SEO—all of which collectively help your restaurant rank higher in t...
This Week In Web Design – January 7, 2022
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This Week In Web Design – January 7, 2022

We took a brief break for the holidays, but we’re back to kick of 2022 with this week’s roundup of freshly published web design and development articles we’ve found around the web. So have a read (or two or ten) and start the new year off right! 5 Big Web Design Predictions for 2022 | Webdesigner DepotEvery year, at this time, blogs like this one like to try and predict what’s going to happen in the year ahead. It’s a way of drawing a line under the archive and starting afresh. A rejuvenation that, as humans, we find life-affirming. Ten years ago, I would have had high confidence in these predictions […]Read More The Top 5 Form Types to Use in Your Web Design | Webdesigner DepotThere are a lot of factors that contribute to a better user experience on a website. Pages need to...
Google Confirms Biggest Local Search Algorithm Update in Five Years
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Google Confirms Biggest Local Search Algorithm Update in Five Years

Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm.  Rolling out between November 30th and December 8th, this update has been named ‘Vicinity’ by Sterling Sky. This is the largest change to the local algorithm since Possum in 2016 and has caused widespread ranking disruption. Google confirmed the update in a tweet on December 16th: Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results. General guidance for businesses remains the same as covered here: https://t.co/uyXFfmUEIR — Google Search Central (@googlesearchc) December 16, 2021...
Best Digital Products Award 2021 ? Honored by TemplateMonster
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Best Digital Products Award 2021 ? Honored by TemplateMonster

Best WordPress Themes 2021 Top WooCommerce Templates 2021 The Most Successful HTML Website Templates 2021 Best Shopify Themes 2021 Top-Notch PrestaShop Templates 2021 The Most Wanted OpenCart Templates 2021 Incredible Joomla! Templates 2021 The Most Stunning MotoCMS 3 Templates 2021 Top Landing Page Templates 2021 The Best Bigcommerce Themes 2021 The Most Beautiful Drupal Themes 2021 The Most Wanted PowerPoint Templates 2021 Top Corporate Identity Templates 2021 The Best Admin Designs 2021 The Most Charming Logo Templates 2021 Top PSD Designs 2021 The Most Beautiful Resume Templates 2021 Classy Social Media Templates 2021 The Most Stunning Keynote 2021 The Best Google Slides Templates 2021 The Most Wanted After Effects 2021 Gorgeous Icon...
Google Confirms Local Pack Redesign
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Google Confirms Local Pack Redesign

Google has been testing a new layout for the Local Pack interface over the last few months, and has now announced that the change will be permanent.  The Local Pack is a prominent section of the local search results. It features the top three businesses for a local query, as well as a map pinpointing the location of each. Being featured here can make a huge difference to local business web traffic and sales. Google has typically displayed three results with a map above since 2015. Before then, seven results were listed in the Local Pack without the addition of a map. New Local Pack Design The new design—which only applies to searches made on desktop—will feature three results on the left of the page and a map to the right. One notable advantage to this is that the map is bigger and co...
This Week In Web Design – December 3, 2021
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This Week In Web Design – December 3, 2021

We’re kicking off the final month of the year with another edition of our roundup of all the web design and development articles we’ve found that were published in the past seven days. Happy Holidays to our readers! Global Supply Chains and Design ConsiderationsAll the shortages and supply chain issues being faced by other industries are beginning to impact designers in a number of ways as well. From paper shortages to out-of-stock graphics cards, to unstockable e-commerce, almost every designer is having to think about ways to design around (and...Read More 3 Essential Design Trends, December 2021 | Webdesigner DepotThe year might be coming to an end, but plenty of design trends are still beginning to emerge. It’ll be interesting to see how many of these website design elements rem...
Popular Design News of the Week: November 29, 2021 – December 5, 2021
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Popular Design News of the Week: November 29, 2021 – December 5, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!                   
Building the BrightLocal Brand: The Color Scheme Update
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Building the BrightLocal Brand: The Color Scheme Update

As some of you may have noticed over the last few months, BrightLocal has undergone some visual upgrades (including the color scheme update that went live in our toolset today). These surface changes are more than just about looking good—they are the result of a year-long project looking into how we could improve our brand to enhance user experience. As part of the project, we looked at many aspects of our brand (more on those below), including color. Color plays such an important role across the BrightLocal brand, presenting actionable insights and information, and allowing customers to gain understanding quickly. Looking at the BrightLocal palette, it was immediately apparent that information was sometimes hard to read. When we also discovered that 1 in 12 men and 1 in 200 women suff...
This Week In Web Design – November 12, 2021
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This Week In Web Design – November 12, 2021

It’s the end of another week, which means it’s time for our weekly roundup of all the web design and development articles we’ve found that were published in the past seven days. From glassmorphism to client management, WordPress to React, creativity to inspiration, we have you covered here. Let’s have a look! Protect Your Design Clients From These 6 Easy Mistakes | Webdesigner DepotAs a web designer, you’re responsible for a lot of things. Your client is relying on you to ensure that their website is user-friendly, accessible, eye-catching, and even good enough on the back-end to capture the attention of the search engines. However, what many business leaders and clients don’t realize is that they also have a […]Read More Don't Snore on CORSWhatever, I just needed a t...
This Week In Web Design – November 19, 2021
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This Week In Web Design – November 19, 2021

Tutorials, tools, and tricks – oh my! This edition of our weekly roundup of every web design and development related article we’ve found that was published in the past seven days has them all, and more. Ready, set, go! Exciting New Tools For Designers, November 2021 | Webdesigner DepotWith the holidays fast approaching, there are plenty of fun gifts for you in this roundup of new tools and resources for web designers. Make sure to share anything you find helpful with others to spread additional holiday cheer. Here’s what is new for designers this month… Volley Volley, billing itself as Snapchat for work, […]Read More Dear New Design GradsFormer hiring manager at Google and CEO of Playbook.com, Jessica Ko, shares her expert tips and advice for new design grads and job seekers....
Google Maps Adds 4 New Features For Local Shopping
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Google Maps Adds 4 New Features For Local Shopping

Google Maps launches four new features to improve the local shopping experience for customers, which in turn can lead to more sales for businesses.In addition, Google has published statistics related to local shopping during the holiday season. This includes the most popular times to visit certain categories of businesses, and more.These are the new features that are now available in Google Maps worldwide.4 New Google Maps Features1. Area BusynessCustomers can now see how busy a particular area is before they get there, which will help those who prefer to avoid large crowds.The new feature, called Area Busyness, combines live busyness trends from individual businesses that are in close proximity to each other.AdvertisementContinue Reading BelowTo access Area Busyness data, open Google M...
Google Launches New Local Search Features
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Google Launches New Local Search Features

As more searchers look up the query “news near me” than ever before, Google is launching new features for local search results and new tools for journalists.Google reports that searches for “news near me” have tripled over the past five years, reaching an all time high in May 2020.Screenshot from: blog.google/products/news, November 2021.In response to the demand for local news, Google is adding new features to search results to help people find locally relevant stories.AdvertisementContinue Reading BelowGoogle is also releasing new and upgraded tools for reporters to produce more work that’s tailored to a digital medium.Here’s an overview of everything Google is rolling out.New Features For Local News In Google SearchNew features coming to Google Search will make it easier for people t...
This Week In Web Design – November 5, 2021
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This Week In Web Design – November 5, 2021

We’re kicking off the first Friday of November with another roundup of all the web design and development articles we’ve found that were published in the past seven days. This week’s articles include JavaScript resources and snippets, navigation tips and tricks, UX and UI design, design systems, and many more topics. Let’s check them out! CSS-ing Candy Ghost ButtonsRecently, while looking for some ideas on what to code as I have zero artistic sense so the only thing I can do is find pretty things that other peopleRead More Client collaboration during web developmentWeb developer-client collaboration has become the most important focal point of web development. Collaborating with clients effectively allows the developers to build websites that are better suited to the business...Rea...
GMB Rebrands to Google Business Profile: What Does it Mean for Local Businesses?
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GMB Rebrands to Google Business Profile: What Does it Mean for Local Businesses?

Update Nov 5, 2022: Search Engine Land has reported that “if … you are a local SEO that manages a number of businesses, you will still continue to use an interface like Google My Business, renamed to Business Profile Manager going forward,” so that should put some local SEOs’ fears to rest. Google has announced that it’s renaming Google My Business to Google Business Profile, amid a number of additional developments within the local business management tool. Local SEO experts have been quick to react to the update, and we’ve taken our own look to see what has actually changed for local business owners.  What’s new with Google Business Profiles? In addition to the name change, Google has announced that single listings will now be managed directly within Google Maps and Google Search.  T...
This Week In Web Design – October 29, 2021
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This Week In Web Design – October 29, 2021

We’re back with our weekly roundup of all the web design and development related articles that we’ve found published around the internet. Let’s close out October with this week’s articles full of education, tutorials, inspiration, and creative conversations. The Semantics of JamstackThe past year has seen a healthy debate around the term 'Jamstack' as the definition gets stretched to include new use cases. I recently posted my take onRead More 20 Best New Websites, October 2021 | Webdesigner DepotWe’re well on our way to Hallowe’en already, and it’s time for another collection of websites that have caught our eye. It’s a mixed bag of candy this month, but nothing that should make you scream with fright. Enjoy! Tether This single-page site for forthcoming cycle safety system Tether u...
Facebook Goes All Meta | Webdesigner Depot Webdesigner Depot » Blog Archive
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Facebook Goes All Meta | Webdesigner Depot Webdesigner Depot » Blog Archive

It’s almost Halloween, so we were all expecting the odd scare, but little could have prepared us for the blood-chilling horror of Facebook CEO Mark Zuckerberg ‘acting’ amazed in front of a green-screened mockup of The Metaverse, during his keynote at the company’s Connect event. Zuckerberg — or The Zuckster, as I imagine he introduces himself when arriving uninvited to your birthday drinks — was in the process of announcing that the company formally known as Facebook would from now on be known simply as Meta. Facebook, the social network, will remain Facebook, but it will be one product among many. Or, as The Zuckster clearly hopes, one among all. With the new name comes a new visual identity, one so bland that I need to go full-on Clockwork Orange just to critique it. Eyes pinned op...
What Should Local Marketers Pay Attention To?
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What Should Local Marketers Pay Attention To?

This September, iPhone users around the world were treated to the arrival of iOS 15. This much-anticipated update delivered on a number of promises from Apple, such as: Security enhancements Bug fixes Changes to the interface New features and functions Improvements to native apps When it comes to app improvements, Apple Maps users have not been left behind by iOS 15. There are noteworthy developments for local SEOs to be aware of. These improvements to the Maps app have prompted some in the tech industry to declare that Apple could finally be offering a worthy alternative to Google Maps. “Far from the fiasco of a launch it experienced in 2012, Apple Maps has recovered to become a legitimate challenger to Google Maps” – Neuf.tv “Apple Maps hot on the heels of Google Maps with new iOS ...
NEW in Local Search Grid: Primary and Additional Business Categories
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NEW in Local Search Grid: Primary and Additional Business Categories

Understanding the competitive landscape is a key part of any marketing activity, and local search is no different. To learn how to beat your local competitors in search, you don’t just need to find out who’s beating you, but crucially why. This is where Local Search Grid‘s competitor tables come in: each one provides you with an overview of how well your local pack rivals are performing in key SEO metrics like citations and reviews. Beyond these objective performance metrics, though, it’s worth keeping a close eye on the Google My Business (GMB) categories your competitors are using. Why? Because the categories you select have the chance to significantly impact the relevance of your business to searches. Did You Know? According to research carried out in 2020, ‘Primary GMB Category’ a...
What Should Local Marketers Pay Attention To?
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What Should Local Marketers Pay Attention To?

This September, iPhone users around the world were treated to the arrival of iOS 15. This much-anticipated update delivered on a number of promises from Apple, such as: Security enhancements Bug fixes Changes to the interface New features and functions Improvements to native apps When it comes to app improvements, Apple Maps users have not been left behind by iOS 15. There are noteworthy developments for local SEOs to be aware of. These improvements to the Maps app have prompted some in the tech industry to declare that Apple could finally be offering a worthy alternative to Google Maps. “Far from the fiasco of a launch it experienced in 2012, Apple Maps has recovered to become a legitimate challenger to Google Maps” – Neuf.tv “Apple Maps hot on the heels of Google Maps with new iOS ...
This Week In Web Design – October 15, 2021
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This Week In Web Design – October 15, 2021

We’ve come to mid-October (already?) and since it’s Friday that means it’s time for another edition of our weekly roundup of web design and development related articles that were published in the past seven days. Ready … set … GO! Exciting New Tools For Designers, October 2021 | Webdesigner DepotThere are some spook-tacular finds in this month’s October collection of resources and tools for designers and developers. From interesting tools that can help in the design process to boo-tiful typefaces, there’s something for everyone here. Here’s what is new for designers this month… Atropos Atropos is a lightweight, open-source JavaScript library to create touch-friendly, […]Read More 7 Ways to Design for the UnexpectedWhat just happened? Why doesn’t that work? Does this look funny to ...
Popular Design News of the Week: September 27 2021 – October 3, 2021
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Popular Design News of the Week: September 27 2021 – October 3, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!                   
This Week In Web Design – September 24, 2021
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This Week In Web Design – September 24, 2021

Welcome to another Friday and another weekly roundup of all of the web design and development related articles we’ve found that were published on the web in the past seven days. Without further ado, let’s dive in! The Design Anatomy of a Good Icon: 10 TipsAn icon is a picture, image, or representation of another thing. So if you are looking to create a great icon, it needs to have a visual presence that’s understandable. There’s more to designing a great icon than just a quick visual element. You have to think about shape, color, usage,...Read More The Best Sites for Cheap Stock Photos and Graphics - Vandelay DesignThis page may include links to our sponsors or affiliate links. Learn more. Web and graphic designers need stock photos and graphics on a daily basis. The cost of the...
This Week In Web Design – September 10, 2021
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This Week In Web Design – September 10, 2021

It was a relatively slow week in the world of web design and development related articles, possibly due to the Labor Day holiday in the U. S., but we’ve still managed to gather as many as we could find for this Friday’s collection. This week we have topics including new design tools, CSS frameworks, WordPress, and a bit more. So pull up a chair, grab a cuppa, and have a read! Exciting New Tools for Designers, September 2021 | Webdesigner DepotSince school is back in session, this month’s roundup has a learning focus. In addition to tools, many of the resources include guides, tutorials, and cheat sheets to help make design work easier. Here’s what’s new for designers this month. ScrollingMockup.io ScrollingMockup.io generates high-definition, animated scrolling mockups in minutes. All...
This Week In Web Design – September 3, 2021
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This Week In Web Design – September 3, 2021

On this first Friday of September we have a new roundup of all the web design and development related articles we could find that were published around the web over the past seven days. This week we have articles covering a variety of topics, including CSS, design trends, JavaScript, freelancing, ecommerce, WordPress, and more. Let’s have a look! 3 Essential Design Trends, September 2021 | Webdesigner DepotDo you ever get bored with design projects? Feel like you keep designing the same things on repeat? This collection of trends – from fun angles to illustrations where you wouldn’t expect them to cool three-dimensional concepts – is sure to help you think a little more out of the box. It might be just […]Read More Design Trend: Frosted Glass Effect in Web DesignWith just the ...
New Academy Course: How to Master Local Keyword Research
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New Academy Course: How to Master Local Keyword Research

Keyword research is one of the most important activities in SEO—the bread and butter of digital marketing—and should therefor should be up there at the top of your list of priorities when it comes to any digital marketing work.  For the beginners out there, keyword research is the process of finding the words and phrases that customers and potential customers use to find information and solutions to their problems. Essentially, every time somebody searches the internet, they are using keywords.  This means that thorough keyword research is a prerequisite for building an effective local SEO and content strategy. If you don’t know the types of terms people are searching for, how are you going to plan and write content that attracts and converts customers? Even if you’re familiar with key...
Google Explains Importance of GMB for Local Search
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Google Explains Importance of GMB for Local Search

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).What’s the Difference Between Local and Informational Search Queries?A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area.Examples of a local search business can be a a plumber, a restaurant, a retail store or a lawyer.And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on...
This Week In Web Design – August 20, 2021
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This Week In Web Design – August 20, 2021

The week has come to an end so we’ve rounded up a bunch of web design and development related articles we’ve found that were published on the web over the past week. This week’s collection features topics include JavaScript tutorials, freelancing tips, headless CMS, minimalist fonts, WordPress, and much more. Let’s have a look! Top 7 Headless CMS Platforms in 2021If you are creating any kind of online assets like an app, catalogue, forum, blog or website; you will need a content management system (CMS). That is where you’ll manage all the images, designs, text and video associated with your project. We’ll explore the top 7 headless CMS platforms in 2021 during this 10-minute read, but first, a refresher: What is a CMS? A content management system provides the interface for creati...
A Great Way to Get Customer Pics
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A Great Way to Get Customer Pics

In March of this year, Google announced a ‘photo update’ feature that gives Google Maps users on Android devices a new way to upload photos to your Google My Business profile. I’ve only just spotted it being used ‘in the wild’, and haven’t seen much in the way of coverage, so I thought it worth sharing some details on how it works, what you need to know, and what it could mean for the future of GMB (specifically Google Posts). After all, the features you know about but your competitors don’t are the ones that make you stand out when searchers compare businesses. Read on to find out more! What are Google My Business ‘Photo Updates’? We’re all familiar with the contents of the ‘By owner’ tab in the updates section. This is where we see our Google My Business Posts, new photos and updated...
Popular Design News of the Week: August 2 2021 – August 8, 2021
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Popular Design News of the Week: August 2 2021 – August 8, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!                   
Google Explains Importance of GMB for Local Search
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Google Explains Importance of GMB for Local Search

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).What’s the Difference Between Local and Informational Search Queries?A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area.Examples of a local search business can be a a plumber, a restaurant, a retail store or a lawyer.And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on...
This Week In Web Design – July 30, 2021
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This Week In Web Design – July 30, 2021

We’re finishing off the month of July with our latest collection of all the web design and development related articles we’ve found that were published in the past seven days. This week we have topics covering web design showcases, learning resources, headless CMS websites, WordPress tips and tricks, and many more. Ready, set, go! 20 Best New Websites, July 2021 | Webdesigner DepotThis month we have a variety pack for you. There are all sorts, from the most conservative layouts and structures to more experimental navigation. And we see how even the most traditional and functional websites can connect with users through mood-enhancing color schemes, clever font choices, and illustrations. Non-functional–that is, purely decorative–details can really improve […]Read More 15+ Best ...
Say Hello to a Bolder, Brighter BrightLocal
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Say Hello to a Bolder, Brighter BrightLocal

You’ve probably noticed that things look a little different around here. That’s because we’ve just launched our new brand identity! Taking our brand forward We’re big believers in the power of brand, which is why we’ve continued to invest in ours over the years. We’re confident that we have one of the most recognized and trusted brands in local SEO, but as with everything we do, we’re not going to rest on our laurels. We have a restless nature that urges us to always question what could be improved and how we can do things better. This isn’t the first time we’ve refreshed our brand. After all, we exist in an industry that is constantly evolving. Sitting still is not an option. Our business is constantly evolving, too. In the years since we last refreshed our brand identity, we’ve welc...
Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results
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Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results

Want to find out why your competitor’s page is No. 1 in Google organic SERPs? Well, now you can! (To the extent that Google is willing to tell you, anyway.) That’s because Google yesterday announced a feature that shows a selection of reasons for ranking individual pages in SERPs, bringing some much-needed transparency to search. via GIPHY Source: Google This feature is a section called ‘Your search & this result’ but it doesn’t have a catchy name yet, so we’re calling it the ‘Ranking Factors Box’, simply because, well, it’s a box that displays ranking factors! The Ranking Factors Box is an extension of the ‘About this result’ box, which is accessible by clicking the ‘three vertical dots’ at the end of a search result and was originally launched back in February of this year. Wher...
This Week In Web Design – July 16, 2021
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This Week In Web Design – July 16, 2021

This past week we have had a variety of web design and development related articles covering topics such as freelancing, JavaScript, Tailwind CSS, Python, usability testing, static site generators, UX, and much more. We’ve gathered all that we could find and wrapped them up in this collection for you to peruse. Exciting New Tools for Designers, July 2021 | Webdesigner DepotThe dog days of summer are here. From vacations to pool time, you might not be thinking about work that much. But there are still plenty of new tools and resources popping up to help you become a better or more efficient designer. Here’s what new for designers this month. Haikei Haikei is a web […]Read More Responsive vs. Adaptive Design: Everything You Need to KnowIt’s a no-brainer for most website designers that...
Why Piggybacking on Your Brand’s Social Posts is Great for Your Career
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Why Piggybacking on Your Brand’s Social Posts is Great for Your Career

Did your boss send you to this blog to try and turn you into an employee advocate? Don’t worry, we’ll make it worth your while. Employee advocacy is when a workforce promotes their organization, most commonly over social media. It’s been known to give companies major benefits, ranging from ad savings and improved brand sentiment to employee retention and increased leads. If your organization has an employee advocacy program, they probably told you to get on board because it’s great for the company—and whatever is great for the company is great for you, etc, etc. But you’re probably still on the fence because, let’s be honest, it’s yet another thing piled on top of your already full plate. What do you get out of sharing company-approved social media posts anyway, right? It turns ou...
Popular Design News of the Week: June 28 2021 – July 4, 2021
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Popular Design News of the Week: June 28 2021 – July 4, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!                   
Ecommerce Pricing and Web Push Welcome Notifications
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Ecommerce Pricing and Web Push Welcome Notifications

By Kelsey Johnson June 30, 2021 We’re constantly looking for ways to make it easier for you to achieve your goals with less work. We have three new features that are extremely quick to set up, but could mean significant growth and new revenue streams for your business. The first two have been added to your ecommerce options in our Landing Page builder: Subscriptions and Payment Plans. Now, in addition to offering a one-time payment, you can set up a subscription service or payment plan for your customers. Read on to learn more: Subscriptions You can now set up a subscription payment service directly on your landing pages.  Subscriptions, also known as recurring payments, are incredibly beneficial for all businesses. Here’s why: You have a d...
What’s New in Local Search Grid? Reasons to Put Rankings on the Map!
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What’s New in Local Search Grid? Reasons to Put Rankings on the Map!

In the months since we launched Local Search Grid, we’ve been hard at work adding new functionality and updates to make it the de facto geo grid of choice. Alongside the usual, subtle quality-of-life updates you’re not supposed to notice, we’ve launched some big new features that take understanding and improving your local search performance to the next level. Here’s why there’s never been a better time to put your rankings on the map! New Key Metrics in Competitor Tables One of the really neat things you can do with Local Search Grid is to track your competitors and find out why their Google My Business profiles might be winning in local SERPs. You can view the business category they’re using on GMB, see the number of reviews and their average review rating, and find out where you mig...
This Week In Web Design – June 25, 2021
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This Week In Web Design – June 25, 2021

It’s the last Friday of June, and Fridays around here mean it’s time for our weekly roundup of all the web design and development related articles we’ve found that were published in the past seven days. This week we have a variety of tutorials, tips, tricks, and discussions to help you grow your skills as a web designer and developer. Let’s have a look! 20 Best New Fonts, June 2021 | Webdesigner DepotWelcome to a new series of articles, in which we round up the best new fonts released from some of the top designers on the Web. In this inaugural edition, the collection includes fonts released or expanded over the last few months. Many of the fonts have free weights available. If you use any of […]Read More Design Trend: Abstract Art CompositionsWhen you don’t know what to use to ...
This Week In Web Design – June 11, 2021
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This Week In Web Design – June 11, 2021

Happy Friday, and welcome to another edition of our roundup of all the web design and development related articles we’ve found that were published in the past seven days. This week includes design trends and tips, Vue and other JavaScript, WordPress, freelancing, and more. Let’s dive in! 3 Essential Design Trends, June 2021 | Webdesigner DepotIf you are feeling like me right now, you have mixed emotions about the world in general. And this is translating into a pretty distinct design trend that’s happening almost across the board: Websites aren’t using many images of people right now. There are just too many questions about what is appropriate (mask, no mask? […]Read More 8 Design Trends That Are Fading FastAlmost every year, we kick off with a list of design trends that we think ...
BrightLocal Welcomes Claire Carlile as Local Search Expert
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BrightLocal Welcomes Claire Carlile as Local Search Expert

We’re delighted to announce that Claire Carlile has joined BrightLocal as our in-house Local Search Expert. Claire’s one of the most respected and well-loved people in the local search industry, always bringing a wealth of first-hand experience and unique perspectives to the content she produces and the wisdom she shares. A rare breed, Claire combines a deep understanding of local search and digital with extensive knowledge of the fundamentals of marketing. She boasts an envious academic background in marketing which allows her to approach projects with a strategic and research-driven mindset. We took notice of the great content Claire was creating a couple of years back and jumped at the chance to get her involved in our own content initiatives. Earlier this year, Claire created an am...
This Week In Web Design – June 4, 2021
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This Week In Web Design – June 4, 2021

We’re kicking off the month of June with another edition of This Week In Web Design, our roundup of all the web design and development related articles that were published in the past seven days. This week we have topics that include style guides, UX design, Three.js tutorials, and even trigonometry (yes, you read that right). How to Create a Disruptive Design (So It Will Get Seen)If you really want to create a design that will make people look, it has to be disruptive. While “disruptive” can be a bit of a hackneyed catchphrase, it is also at the core of what you do when you create something new. The goal is to get people to stop, look, and interact. Disruption ...Read More Best of the web for Design and Web Development May 2021 | Creative NerdsTime is flying by another month has...
This Week In Web Design – May 21, 2021
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This Week In Web Design – May 21, 2021

We’re back with this week’s roundup of all things web design and development related. This week we have topics including Next.js, WordPress, freelancing, CSS tips and tricks, UX design, and more. Let’s have a look! 7 Elements of a Highly Usable Landing PageA highly usable landing page design is one that compels visitors to act in some way. Sounds pretty simple, right? Many websites include multiple landing pages for different audiences with different conversion goals. Here are seven elements that almost every successful landing page includes...Read More What Is Rapid Prototyping & Why Use It? (+ 5 Best Tools)Rapid prototyping is one of the most important segments of the product development process. It’s what ultimately decides how your product will perform and how it will b...
Popular Design News of the Week: May 17 2021 – May 23, 2021
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Popular Design News of the Week: May 17 2021 – May 23, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!                   
This Week In Web Design – April 2, 2021
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This Week In Web Design – April 2, 2021

Welcome to the first Friday of April 2021, which also happens to be Good Friday, which also means it’s time for another edition of our weekly roundup of the past week’s web design and development related articles published around the web. This week we have articles about PHP, WordPress, web hosting comparisons, CSS, UX design, Bootstrap, working with clients, and much more! 10 Things Freelance Designers Should Not Be DoingWorking as a freelance designer is amazingly rewarding, but also hard. After more than 10 years of working in a solo space, I’ve learned a lot of things. (Some of them the hard way.) This post is designed to help you avoid some of the mistakes that many of us have made on your path [&hel...Read More 10+ UX Design Courses, Tutorials & Tips f...
Google My Business News: New Features, Updates and Tests from March-May
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Google My Business News: New Features, Updates and Tests from March-May

The midway point of the year isn’t far off, and it’s safe to say that a lot has gone on in local SEO already this year.  So far in 2021, we’ve seen big changes to Google Posts, updates to review summaries in Google My Business (GMB), high scores from Local RankFlux, and 2-Packs showing on Google mobile results. But, in the past couple of months alone even more tests and updates have been impacting GMB. In this GMB news roundup, we take a look at the biggest headlines affecting local SEOs recently. Think we’ve left something out? Put it in the comments section down below! Competitor quotes in GMB Messaging It’s often recommended that businesses make use of GMB’s Messaging feature to better communicate with customers. But you might want to hold your horses. LocalU shared  that when sear...
This Week In Web Design – April 30, 2021
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This Week In Web Design – April 30, 2021

As we finish off the month of April 2021 and head into May, we have another edition of our weekly roundup of web design and development related articles that have been published over the past seven days. This week’s list includes website showcases, data visualization, WordPress tips and tricks, freelancing, accessibility, and much more. Ready to dive in? Let’s do it! Data Visualization Design: Tools, Examples & TipsData visualization is one of those design trends or techniques that just seems to keep growing in use and value. From simple infographics to full data stories, this informational format is almost everywhere. And for good reason: A good data visualization makes complex content that much eas...Read More 6 Best Canva Alternatives for Quick Designs & MockupsDe...
Top GMB Insights Trends Enterprise Brands Need to Know
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Top GMB Insights Trends Enterprise Brands Need to Know

New research from Rio SEO shows dramatic effects on Local Search and offers insights into how to be more effective in monitoring search habits at the local level and leverage those changes for better economic performance.Rio SEO tracked consumer trends across over 200,000 locations in a range of verticals.The report covers these categories.Business ServicesFinancial servicesSit-down restaurantsQuick Service RestaurantsRetailHealthcareHospitalityMassive ImpactAdvertisementContinue Reading BelowIt’s widely known that the impact on business was massive. But this new research shows how the pandemic affected website clicks, click to call, and driving direction clicks.According to Rio SEO:“Without question, COVID-19 had a massive impact on the local search landscape in 2020. Across the over 2...
Popular Design News of the Week: April 26, 2021 – May 2, 2021
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Popular Design News of the Week: April 26, 2021 – May 2, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy! Curated List Of Awesome Lists 20 Best New Websites, April 2021 I Studied The Fonts Of The Top 1000 Websites; Here’s What I Learned Markdown To Slideshow WordPress Checklist: 17 Steps to Launching Your Site Understanding Easing Functions For CSS Animations And Tr...
Google Adds 3 New Features For People Ready to Travel Again
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Google Adds 3 New Features For People Ready to Travel Again

As search trends show a renewed interest in travel, Google is adding new features to help people plan their next trip.Google reports searches for hotels reached a 10-year high in April 2021, as did searches for “where can I travel” and “travel restrictions by country.”To help answer those questions, and keep people up to date with travel advisories, Google is rolling out three new features in search results.New Travel-Related Features in Google Search ResultsTodays updates to Google Search are designed to help people stay informed about the latest travel guidance and explore potential destinations.Latest Travel GuidanceWhen searchers look for travel information like flights, hotels or things to do, Google currently lets them know if there are COVID-19 related travel advisories or restri...
This Week In Web Design – April 23, 2021
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This Week In Web Design – April 23, 2021

In this week’s roundup of all of the web design and development related articles we have a variety of topics, including CSS tips and tricks, new design and development tools, SEO and Core Web Vitals, PHP tutorials, and many more! Make us your weekly pit stop to catch up on the latest news every Friday! The Freelance Designer Toolbox Unlimited Downloads: 500,000+ Web Templates, Icon Sets, Themes & Design AssetsAll starting at only $16.50 per month DOWNLOAD NOW The Best Online Graphic Design Software - Vandelay DesignThis page may include links to our sponsors or affiliate links. Learn more. When searching for the perfect online graphic design software, you have a large range of tools and software varying in price and for different levels of experience. Some platforms provide cust...
This Week In Web Design – April 16, 2021
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This Week In Web Design – April 16, 2021

Midway through April, spring has sprung, and it’s another Friday! So welcome back to this week’s edition of our roundup of every web design and development article we’ve found that was published in the past seven days around the interwebs. 20 free vintage and retro fonts | Creative NerdsGood free fonts to use across design projects can be a very challenging task. There some great free fonts out there, and this post is a great compilation of very best free vintage and retro you can download. There’s a broad range of fonts included which are suitable for a range of digital and print […]Read More Design Systems 101A design system is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across pages and c...
This Week In Web Design – April 9, 2021
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This Week In Web Design – April 9, 2021

It’s Friday again! Around here that means it’s time for us to share all the web design and development related articles we’ve found that were published over the past week. From UX to UI, CSS to JavaScript, React to WordPress – you will find it here. So let’s get to it! Your Web Designer Toolbox Unlimited Downloads: 500,000+ Web Templates, Icon Sets, Themes & Design AssetsStarting at only $16.50/month! DOWNLOAD NOW Love, Hate & Pop-Ups: How to Use Them WellThe first response you’ll hear from others about using pop-ups on your website is a long sigh. Many people discount the idea before it really gets off the ground, but when done well, pop-ups are a valuable conversion tool for websites. (Note the phrase “when done well.”) They get a b...Read More Gaps? Gasp! | CSS...
Yelp Reports Major Growth in Searches For Diverse Businesses
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Yelp Reports Major Growth in Searches For Diverse Businesses

Yelp Search Data Shows Growing Consumer Interest in Diverse BusinessesAdditional Highlights From Yelp’s ReportNew Attribute For Asian-Owned BusinessesYelp’s latest local economic impact report reveals that searches for diverse businesses grew significantly over the past year.The report defines a diverse business as a women-owned, Black-owned, Asian-owned, or Latinx-owned establishment.Businesses that identify as either women-owned, Black-owned, Asian-owned or Latinx-owned can display attributes on their Yelp page to assist people searching for a diverse business.Business owners can opt-in to more than one attribute, if applicable, such as Black-owned and women-owned.Yelp data tracks when business owners opt into those attributes on their business page. Its latest report aims to measure ...
How to Increase Offline Sales for Local Businesses
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How to Increase Offline Sales for Local Businesses

Local Restaurant SearchesYouTube and Local ShoppingGoogle MapsGuide to Offline SalesGoogle is More than Ten Links on a Search ResultCitationsGoogle published a guide on four ways to drive local search traffic to an offline local business and make more sales. It’s a good reminder that Google is more than just the ten blue links on a search page.Understanding all the ways customers are trying to find businesses will help create more sales.For local retail, Google shared that various kinds of searches are growing exponentially.In particular, three kinds of searches are showing dramatic increases:The first kind of search involves consumers searching for businesses that are local to them.The second type of search involves consumers who are searching for businesses local to them that have som...
This Week In Web Design – March 26, 2021
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This Week In Web Design – March 26, 2021

Welcome back to our weekly roundup of all the web design and development related articles we’ve found published on the web over the past seven days. It’s the last Friday of March, and all the madness that goes along with this month can be found here! So pull up a chair and get your reading on!
Local 2-Packs Spotted in Google Mobile SERPs
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Local 2-Packs Spotted in Google Mobile SERPs

Google’s Local 3-Pack might soon be a Local 2-Pack (on mobile at least). This week, Joy Hawkins at Local U (via Mariano Rodriguez from LawRank) shared findings of 2-Packs being spotted in local search results on mobile.  Since the news was first shared, more and more people have reported seeing a set of just two results when performing local searches on mobile. Seeing a 2-pack on Android Mobile. Anyone else?#localseo pic.twitter.com/bpICh5W2tX — Ben Fisher (@TheSocialDude) March 30, 2021   Both Android and iPhone users are being presented with 2-Pack results: I’ve been seeing it on iPhone/safari: pic.twitter.com/ArBEDQuzJ2 — Frank Olivo (@FrancoOlivo) March 31, 2021 What’s new? When performing a local search, users are usually presented with three top results. This is referred to as...
Google Enhances Business Profiles For Stores With Delivery & Pickup
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Google Enhances Business Profiles For Stores With Delivery & Pickup

Google is adding more information to Search and Maps about businesses that offer options for grocery delivery and pickup.The information is getting added to search automatically, which means there’s no work needed on the part of businesses, but it’s an update worth being aware of.This addition to Google Search and Maps is rolling out as part of a larger update which includes a number of other useful features.We’ll look at the other features at the end of this article – let’s first go over the enhancements to Google My Business profiles.New Information in Google My Business ProfilesGoogle is bringing shopping information to stores’ business profiles to assist people with finding convenient grocery delivery and pickup options.AdvertisementContinue Reading BelowThe information Google is ad...
Wix and Google Announce GMB Integration
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Wix and Google Announce GMB Integration

Wix Business ModelWhat GMB Integration OffersQ & A With WixGoogle Integration ExpertiseWix Making Strides in Local SearchWix and Google announced an expanded partnership that integrates Google My Business (GMB) directly within Wix. Businesses can now access GMB data, customer interactions and manage their  profile directly from Wix.Wix Business ModelThe value proposition in a service like Wix is that they take handle the technical side of an online presence. Things like search engine optimization (SEO) and structured data are taken care of by Wix. Wix also provides marketing tools that help small businesses succeed. This allows businesses to focus on doing what they do best.AdvertisementContinue Reading BelowIntegrating Google My Business fits in with the Wix business model of makin...
New SEO Tool Tracks % Of Google SERPs with Local Packs
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New SEO Tool Tracks % Of Google SERPs with Local Packs

A new, free tool for SEOs provides insights about Google search features from an analysis of 60 million US queries.Developed by Local SEO Guide, the Local-Pack-O-Meter tracks data for ten different types of Google search features such as local packs, knowledge panels, shopping, job postings, ads, and more.What separates the Local-Pack-O-Meter apart from other tools that monitor Google search features is the amount of data it has access to.Traject Data, a client of Local SEO Guide, supplies the SERP stats from roughly 60 million US search queries. The significantly larger sample size, compared to similar tools, may result in data that’s more representative of all US queries.“While tools like MozCast have their own versions of a SERP Feature tracker, these are typically only for a relativ...
This Week In Web Design – March 19, 2021
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This Week In Web Design – March 19, 2021

We’re back again with another roundup of all the web design and development related articles we’ve found published on the web in the past week. Whether you’re looking for tips, tutorials, or just something to read in the field, we’ve got you covered. Let’s have a look! Your Web Designer Toolbox Unlimited Downloads: 500,000+ Web Templates, Icon Sets, Themes & Design AssetsStarting at only $16.50/month! DOWNLOAD NOW CSS Generators — Smashing MagazineIn a new short series of posts, we highlight some of the useful tools and techniques for developers and designers. This time it’s all about CSS Generators: from CSS shadows to easing gradients to CSS overlays to CSS doodles.Read More Video Tutorial: How to Create a Vintage Pin-Up Effect in Adobe PhotoshopIn today’s Adobe Pho...
Ghost 4.0 Released | Webdesigner Depot Webdesigner Depot » Blog Archive
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Ghost 4.0 Released | Webdesigner Depot Webdesigner Depot » Blog Archive

We’ve been big fans of Ghost since it first launched via a Kickstarter campaign way back in 2013. Ghost 4.0 has just been released, and the host of new features is another giant leap forward for the popular blogging platform. The content management space is one of the most crowded for startups; there are traditional CMS, headless CMS, site builders, and the omnipresent WordPress, which, if current trends persist, will power 729% of the web by next Thursday. Ghost is a blog-focused CMS, as WordPress is. Unlike WordPress, it’s minimal, fast, and a pleasure to use. To survive in the competitive space, Ghost has niched-down to specializing in monetized content — charging membership for sites to bring in revenue for the site owner (Ghost doesn’t charge any commission on this income). As pa...
How to Land Your First Local SEO Client
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How to Land Your First Local SEO Client

We’re incredibly excited to announce the launch of our second free course for BrightLocal Academy, called ‘How to Land Your First Local SEO Client‘. We’ve created this course in collaboration with local SEO specialist Claire Carlile because we realized that while there’s plenty of content out there that helps people learn how to do local SEO, there’s little that helps people get their local SEO agencies off the ground.  Winning that first client is a massive milestone for anyone starting out, but there’s a lot of work needed to get to that point. For the most part, it’s trial and error but early missteps can have negative knock-on effects as your agency grows. For example, you might find yourself in a tricky situation down the line after having underpriced your services at the start, l...
Google Maps Lets Users Add Photos Without Leaving a Review
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Google Maps Lets Users Add Photos Without Leaving a Review

Google Maps Photo UpdatesDraw Roads on Google MapsGoogle Maps Community ChallengeGoogle Maps is introducing three new ways for users to add helpful content for others, including the ability to share photos without leaving a review.The Google Maps features announced today aim to make sharing and finding local recommendations easier, and a new community challenge may add some fun to the process.Google Maps Photo UpdatesA new content type will soon be rolled out to Google Maps called photo updates.Photo updates allow users to share experiences and highlights with recent photos without being required to leave a review.A photo update consists of a recent picture of a place with a short text description.To add a photo update, start by selecting a place in Google Maps and going to the “Updates...
Wix vs WordPress? Mueller Says Solve Content Issues
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Wix vs WordPress? Mueller Says Solve Content Issues

Someone tweeted their intention to build a Wix site to test how well it ranks for local search compared to WordPress. John Mueller responded with a series of helpful suggestions, emphasizing that platforms that take care of the technical are ideal for small business owners.Wix Versus WordPressThe initial tweet was about creating a test between Wix and WordPress.Rob May (@robinlmay) tweeted:“Going to get and build a @Wix site and see if I can get it ranking in some local city (here) for #SEO related services (as a test against WordPress) – just to see if it will work. Will take all appropriate steps/measures for best practices. Huh. Wonder how that will go?”Tests Can Be MisleadingOne of the things about SEO tests is that they are subject to interpretation. In other words, the meaning of ...
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