Monday, January 18Digital Marketing Journals

google chat bots

IBM Watson Assistant provides better intent classification than other commercial products according to published study | by Nicolo Cosimo Albanese | Jan, 2021
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IBM Watson Assistant provides better intent classification than other commercial products according to published study | by Nicolo Cosimo Albanese | Jan, 2021

And how the better performances of IBM Watson Assistant tackle the most common pain points in the adoption of a conversational solutionPhoto by Alex Knight on UnsplashToday, virtual assistants (or chatbots) represent a globally recognised booming trend:With regards to chatbots, which are in many ways the most recognisable form of AI, 80% of sales and marketing leaders say they already use these in their CX or plan to do so by 2020¹.25 percent of customer service operations will use virtual customer assistants by 2020².By 2025, customer service organizations that embed AI in their multichannel customer engagement platform will elevate operational efficiency by 25%³.It is clear that chatbots are here to stay.Their limitless potential in terms of business versatility — is there any busines...
50 Facebook for Business Tips to Create Profit-Boosting Value from Your Facebook Business Page in 2021
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50 Facebook for Business Tips to Create Profit-Boosting Value from Your Facebook Business Page in 2021

Every business will benefit from our list of 50 Facebook for Business tips. Facebook is still the behemoth gorilla of social platforms.You can’t shake a banana at over 2 billion monthly and 1 billion daily active users!Don’t forget about Facebook’s super-secret marketing mojo tool, Facebook Messenger, which alone has 1.3 billion active monthly users (as of November 2020).Facebook Messenger is likely to outpace active users on Facebook itself as social trends continue to favor messaging. So how do you tap into the powerhouse that is Facebook?We’re going to walk you through exactly how to rub the magic Facebook lamp to fulfill all of your Facebook for business tips wishes. Your Facebook Business Page is arguably more important than your brick-and-mortar (if y...
How intelligent and automated conversational systems are driving B2C revenue and growth. | by Ori | Jan, 2021
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How intelligent and automated conversational systems are driving B2C revenue and growth. | by Ori | Jan, 2021

And how your business can tap into this potential 10X revenue multiplier.Accelerate Sales, Retention, Customer Loyalty through Conversations.If you thought it was just about chatbots and cognitive virtual assistants, you’ve been holding off a potentially 10X revenue multiplier under the hood.Read on to know more about how conversational marketing can massively accelerate your automated conversions.So, what is conversational marketing?Photo by Headway on UnsplashConversational marketing is the art of giving your users the information they need to buy your product, as relevant and crisp answers to all the questions they may already have about your product. When executed well, conversational marketing has been known to deliver upwards of 100% revenue growth from digital channels, making it...
40 Best Marketing Agency Software & Tools
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40 Best Marketing Agency Software & Tools

There is enough marketing agency software and tools available to turn this article into a never-ending scroll. Do you have time to research and find out which tools will upgrade your marketing game? No, you don’t. We did it for you! Your welcome. We are always on the lookout for the most innovative and best agency software and tools to help with your marketing agency growth.Are you ready to scale? Or do you need to reevaluate your current marketing tools stack and workflows to improve efficiency and cut costs?According to the ‘2020 Marketing Technology Landscape Supergraphic’ list by Scott Brinker, there are over 8,000 marketing tools, all of which can be considered on your quest to find the best marketing tools & agency software.Let’s narrow ...
Individual implementation of chatbots in healthcare | by Aurosikha Priyadarshini | Jan, 2021
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Individual implementation of chatbots in healthcare | by Aurosikha Priyadarshini | Jan, 2021

Shortening of the English “chat” to converse and “bot” (robot), a chatbot is similar to a conversational agent. Concretely, it is a machine program, designed most of the time to perform a defined task. Its particularity lies in its capacity to interact in natural language with the user. Because unlike other electronic dialogue tools such as interactive voice servers, the chatbot enables them to show themselves more or less freely through a text or voice interface or sometimes even hybrid.A chatbot with a textual interface will principally be obtainable from a smartphone or a computer. It can be a stand-alone appliance or integrated with a mobile app or a website. Communicating with “it” is very much like an SMS transfer, usually coupled with pre-defined question-and-answer series, in th...
Integrate Dialogflow Bot in React JS Websites | by Parth Shrivastava | Jan, 2021
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Integrate Dialogflow Bot in React JS Websites | by Parth Shrivastava | Jan, 2021

React JS is a popular web framework for creating user interfaces. The Facebook-owned framework is becoming hugely popular among developers. The reason being — Great documentation, developer friendliness and it is faster than most of the similar frameworks such as Angular.In this post, we will be going through step by step procedure of integrating Dialogflow bot in React JS websites.PrerequisitesTo get started, you would need a Dialogflow bot or working knowledge of Dialogflow and React JS. To integrate the chatbots with React JS, you will need a Kommunicate account. All the aforementioned tools have free to try out. Additionally, Node should be installed in your system.I am going to explain how I connected Dialogflow and React JS with the help of Kommunicate.Note: To keep it very simple...
Case Study: Building Appointment Booking Chatbot | by Pragnakalp Techlabs | Jan, 2021
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Case Study: Building Appointment Booking Chatbot | by Pragnakalp Techlabs | Jan, 2021

Update: Click here to access our Appointment Booking Chatbot Web Demo.Chatbots are getting popular day by day. Though they are not as perfect as we would like them to be but they can be very useful to both users as well as service providers.Chatbots are currently being used in various industries from ecommerce, Realestate, Logistic, Healthcare to Spirituality with different roles like to answer FAQs, Lead generation, appointment scheduling, customer feedback gathering. Also, it works as a standalone app for eCommerce which can be integrated with different chat channels like Telephone, SMS, Google Assistant, Facebook Messenger, Telegram, Website, etc.WHY APPOINTMENT BOOKING CHATBOT?One of the most prevalent uses of chatbot is to book appointments. Appointment booking chatbots work tremen...
New Google Assistant Developer Tools Promise Better Discovery and Smart Display Visuals | by Tapaan Chauhan | Jan, 2021
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New Google Assistant Developer Tools Promise Better Discovery and Smart Display Visuals | by Tapaan Chauhan | Jan, 2021

In June, Google revealed its new Actions Builder support to rearrange the formation of Google Actions, and vast numbers of the latest highlights serve to enlarge those stages. Yet, designers who have been utilizing Dialogflow might be hesitant to experience the issue of moving their ventures and hopping into using Actions Builder. To smooth out the issue, Google declared a relocation device that mechanizes the vast majority of the moving cycle.1. 3 Tips for your Voice and Chatbot Program from Gartner’s Customer Service Hype Cycle 20202. Deploying Watson Assistant Web Chat in Salesforce Lightning Console3. Are Chatbots Vulnerable? Best Practices to Ensure Chatbots Security4. Your Path to AI — An IBM Developer SeriesOnce on Actions Builder, Google Assistant engineers have a few extra inst...
How to create a buttonless bot. Does your chatbot live in Facebook… | by Tess Tettelin | Dec, 2020
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How to create a buttonless bot. Does your chatbot live in Facebook… | by Tess Tettelin | Dec, 2020

Does your chatbot live in Facebook Messenger? If so, it might stop working properly because of Facebook’s most recent API updates. But don’t despair, in this article I’ll explain how to deal with the changes and create a buttonless bot that works, no matter what Facebook does!To button, or not to button? That is the question.But not when it comes to Facebook.On November 30th, Facebook announced they are updating their Messenger API to comply with European privacy laws, which will impact many of the 300.000+ chatbots that currently live on this platform. ‌If your Facebook page and bot users fit the criteria listed here (such as being located in Europe), users will no longer be able to see bot messages that contain:ButtonsCarousels (also called generic templates)Quick replies — update: th...
Setup Twilio Integration on your server to connect Google Dialogflow | by Pragnakalp Techlabs | Dec, 2020
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Setup Twilio Integration on your server to connect Google Dialogflow | by Pragnakalp Techlabs | Dec, 2020

Dialogflow has discontinued the one-click integration of Twilio for SMS and instead made the Twilio integration available as open source.Here, we take you through the process of setting up Twilio integration on your own server to connect Twilio phone number with the Dialogflow agent.You have created an account with billing enabled for the project on Dialogflow and an agent is ready.You must have an account with Twilio, purchased a mobile number and credits send SMS messages.We are using textnow.com to test our integration create if you don’t have or you can use any other service or your own mobile phone to send the SMS.Installed nodejs on your system and basic knowledge of nodejs.Ngrok is installed in your system.Gcloud cli is installed on your system and your working project is selecte...
Top 10 Chat Messenger App for Business
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Top 10 Chat Messenger App for Business

This is a rare time in history — for many reasons, but top of mind for marketers is the swelling 1.5 billion active users on Facebook chat, according to the Messenger marketing stats. With much of the world under lockdown restrictions — the numbers have grown at full tilt. For example, in Italy, Facebook saw a 70 percent increase in Facebook’s apps’ time.In many places amidst the pandemic, Facebook saw an increase in messaging volume by 50 percent! With an average open rate of 70-80 percent on messages sent via Facebook Messenger for business, you can’t afford NOT to use a chat messenger app for business!This all sounds promising, but what if you are not a marketer or chat expert? We’ve put together a list of the top chat messenger app for businesses that req...
Best Facebook Retargeting Strategy: The Conversational Remarketing Method
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Best Facebook Retargeting Strategy: The Conversational Remarketing Method

Every company that’s running ads on Facebook either is or should be running retargeting ads, period. And there’s a good chance that you are, considering remarketing ads convert at a much higher rate on average and come at lower CPMs. But, what is the best Facebook retargeting strategy?Personally, I think it’s crazy in 2021 if you’re not including Messenger ads to some degree if you’re advertising on Facebook. And this isn’t just my opinion. There’s more than enough data at this point to support the effectiveness of Facebook Messenger advertising. But here’s something that some of you may find controversial, at first. For those of you actively advertising on Facebook, at a minimum, 15% to 30% of your Facebook advertising budget should be allocated to something I call “Con...
Best Games to Play With Google Assistant on Your Smart Display | by Anna Prist | Dec, 2020
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Best Games to Play With Google Assistant on Your Smart Display | by Anna Prist | Dec, 2020

Christmas is right around the corner and since most of us will be spending this holiday season at home, now is just the right time to plan some fun activities. Google Assistant is of great help here — it can entertain both kids and adults, making any party safe and fun. If you own a smart display, consider yourself lucky, as these devices provide a better gaming experience and full immersion, for they conjoin sound, touch, and visual elements.We play-tested a number of games using Google Nest Hub to find the most enthralling and addictive ones, games you’d love to play on and on. It’s not just about graphics and sound, we analyzed program behavior, the gameplay itself, the response time, speech recognition, and limits of a system. As a result, we present our top games to play with Googl...
20 Lead Generation Tools for Growth Marketers in 2021
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20 Lead Generation Tools for Growth Marketers in 2021

The best lead generation tools make it easy to capture quality leads with as little manual outreach and follow-ups as possible. However, building a scalable lead generation machine is quite a challenge. So, when you get that machine rolling, it’s extremely rewarding.In 2021, there are hundreds of lead generation tools to choose from, and naturally, some are built better than others. Furthermore, many of them no longer provide the same ROI as they once did due to overused strategies and a lack of further innovation.This is why I’m sharing 20 lead generation tools with you that I know can grow your business from hands-on experience. With a combination of the following on-page, inbound, and outbound lead generation tools, you’ll be able to quickly identify and convert lea...
Our Future to 5 Levels of AI. I wanted to give some insight into what… | by Brynn Chadwick
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Our Future to 5 Levels of AI. I wanted to give some insight into what… | by Brynn Chadwick

I wanted to give some insight into what we are working on, how nib is working towards the 5 levels of Digital Assistants. Originally coined by Rasa and a great way businesses can align their roadmaps to true conversational AI.In 2 years, we have deployed Digital Assistants in the following places: Webchat, Google Home, Amazon Alexa and most recently Telephony. It is still early days as these chatbots only handle simple question and answer pairs. Although, Google Duplex showed the world what the next level of Digital Assistants can do for us every day. Transforming to opensource conversational software allows our Digital Assistants to handle contextual conversations.At nib, this is the future of Digital Assistants at each level:Through this article, I will prove examples relevant to Aust...
What is Messenger? A Full Guide to the Facebook Messenger App
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What is Messenger? A Full Guide to the Facebook Messenger App

Although it’s the second most popular app of all time with billions of downloads, thousands of people around the world ask search engines every month, “What is Messenger?”So whether you’re brand new to Facebook or Facebook Messenger, this article covers everything you could possibly want to know about the fastest growing communication platform on earth.In order to answer your questions about Messenger quickly, use these links to navigate to your topic of interest:Let’s not waste any time and jump straight into it! What is Messenger?What is Facebook Messenger?Facebook Messenger is a messaging app and platform developed by Facebook that launched in August 2011. Messenger is used by over 1.3 billion active users worldwide as a place to share, hang out...
Alexa Mimics Android, Debuts New Auto Mode and Commute Routine | by Tapaan Chauhan | Dec, 2020
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Alexa Mimics Android, Debuts New Auto Mode and Commute Routine | by Tapaan Chauhan | Dec, 2020

The Amazon Alexa Auto Mode feature has been introduced that can enhance the user’s vehicle experience by allowing them to easily navigate, stay connected, and entertain the passengers while driving. The new feature works on Amazon Echo Auto devices and connects with users’ smartphones, and uses its screen to display information. The latest development equates Amazon Echo Auto with Android Auto and Apple’s CarPlay. The company says that the auto mode has four screens — Home, Navigation, Communication and Play — and a menu bar that allows users to switch quickly with them.It allows users to navigate, communicate and play media while driving — just like Android Auto and Apple CarPlay. The feature uses a smartphone’s screen and converts it into a source to display information on four differ...
Conversational Commerce: if you’re not buying, then our algorithms are just not good enough… That’s why we are still working on them! | by BRAIN [BRN.AI] CODE FOR EQUITY
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Conversational Commerce: if you’re not buying, then our algorithms are just not good enough… That’s why we are still working on them! | by BRAIN [BRN.AI] CODE FOR EQUITY

To begin with, let’s define what conversational commerce is all about: it’s a kind of commerce that is done via various means of conversation. Sounds simple, right? Chatbots on messaging apps or websites and voice assistant using speech recognition, natural language processing, and artificial intelligence — they all contribute to an exciting shift in the world of tech and business.Conversational Systems in eCommerce are intelligent machines that can hold a written or verbal conversation with a customer. Their use is aimed at improving customer experience by steering interaction.Consequently, eCommerce is one of the most customer-facing industries where direct personal experiences and social conversations define brand value. It is an automated technology, powered by rules and artificial ...
Google Announces Closure of Google Play Music | by Tapaan Chauhan | Dec, 2020
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Google Announces Closure of Google Play Music | by Tapaan Chauhan | Dec, 2020

Google has announced the closure of its popular Google Play Music service. The Google Play Music service is first shutting down in countries like New Zealand, South Africa from September. Later, this service will be stopped in all other regions from the month of October. If the company believes, then by December, this service will be stopped entirely. After this, users will not be able to use the content of Google Play Music nor transfer it.1. 3 Tips for your Voice and Chatbot Program from Gartner’s Customer Service Hype Cycle 20202. Deploying Watson Assistant Web Chat in Salesforce Lightning Console3. Are Chatbots Vulnerable? Best Practices to Ensure Chatbots Security4. Your Path to AI — An IBM Developer SeriesAlbeit, Google Play Music started allowing its users to transfer literally e...
3 Keys to Servicing Your First Chatbot Client
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3 Keys to Servicing Your First Chatbot Client

It’s finally happening, you’ve landed your first chatbot client! You did your initial call, learned about their business, and found out what’s working for them and what their challenges are. You did a stellar job explaining the value of chatbots and why they should work with you to build one. And the client was sold! You’re floating on the ceiling from excitement, basking in the glow of your achievement, when the helium starts to leak out of that balloon. And suddenly you realize, “Oh no…now I have to deliver.” Because if you want to keep them as a retainer client, or use them as a case study, you have to drive results. And that’s scary. What if you set up the campaign and it totally bombs? So you’re staring at your computer, stuck at ground zero, with your ...
The best smart speaker: Google Assistant, Amazon Alexa, Apple, Sonos & more — 2020 | by Tapaan Chauhan | Dec, 2020
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The best smart speaker: Google Assistant, Amazon Alexa, Apple, Sonos & more — 2020 | by Tapaan Chauhan | Dec, 2020

The craze of smart speakers is increasing a lot nowadays. It is one of the few essential gadgets to make a home smart. Smart speakers work through the virtual assistant of smartphones. If you have a smart speaker in your house, you can also play music along with turning on the home light through voice command. Not only this, but smart speakers also answer your questions and even tell you the weather conditions along with the latest news. If you, too, are thinking of getting a smart speaker for yourself, then we are telling you about some of the best options.Coming at the price of around Rs 14,000, this smart speaker is much better than the expensive Apple HomePod and Google Home Max. It can be used for stereo as well as a multi-room audio setup. Now, coming to the features, you can choo...
How to Connect Chat on Facebook to Everything — the Ultimate Guide
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How to Connect Chat on Facebook to Everything — the Ultimate Guide

There are a bazillion ways to utilize and connect chat on Facebook. Let us simplify this social phenomenon for those still trying to figure out how to chat on Facebook for personal or business use. Bookmark this article now, so you have a cheat sheet for all the ways you can connect chat on Facebook for personal and business. It’s never too late to learn a new-fangled trick on the interwebs and space book.Speaking of tricks, if you are already Facebook chat savvy, then skip ahead to the section of this article where we’ll uncover some time-saving, sales-driving tips inside Facebook Messenger for business. We’re going to walk through all of the different ways of how to connect chat on Facebook. Here’s our agenda:From how to talk to Facebook chat contacts f...
How to email your chatbot’s subscribers
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How to email your chatbot’s subscribers

Have you ever wanted to send email to your ManyChat subscribers?? Hannes recently asked how to do this in our members-only Facebook Group.It was a great question because it’s super valuable to import your chatbot subscribers to your client’s email platform so you can email them too. Stephen Bradeen, a certified Bot Academy graduate and one of our group call leaders, swooped in and gave Hannes exact, step-by-step instructions for this process. We thought you might want to know the answer too, so here’s a quick how-to. How to Export ManyChat Contacts to a Google Sheet Step 1: Log into ManyChat and go to Settings > Integrations and click Connect Google Sheets Account.Step 2: Select the account you’d like to connect, and confirm the authorization.Step 3...
How Chatbots can be a Game Changer for Educational Mobile Apps? | by eSparkBiz
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How Chatbots can be a Game Changer for Educational Mobile Apps? | by eSparkBiz

The educational sector has undergone massive changes post the proliferation of internet services in learning.It will not be an exaggeration to say that they have completely changed the way students of all ages study, and the overall landscape of education has evolved for good.There is a host of online educational mobile apps for readers of every age. Schools also recommend online educational mobile app these days to reinforce and supplement in-class sessions.Research suggests that the size of educational mobile apps is going to rise by CAGR of more than 27% by 2022, which marks it as one of the fastest-growing segments in mobile apps.Home-grown apps like Byju have also witnessed exemplary growth in the last five years and is turning out to be the primary source of learning outside class...
Google App Actions Now Available to All Developers | by Tapaan Chauhan | Dec, 2020
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Google App Actions Now Available to All Developers | by Tapaan Chauhan | Dec, 2020

The main focus of the previous Google Assistant Developer Day was firmly not smart speakers. While keen presentations were referred to a few times, and there are new highlights for account connecting and adaptation, the vast spotlight was Google Assistant on the cell phone.Video credit: GoogleThat emphasis on a “digital assistant that moves without you during the day” drives straightforwardly to utilizing Google Assistant more on the cell phone. The primary new highlights presented for engineers were App Actions, which are currently accessible to all designers. Application Actions developed at Google I/O in 2019 and have been available on a restricted premise. Google first made 20 built-in intents for four industry verticals, including finance, transportation, food and drink, and wellbe...
30 Essential Inbound Marketing Tools of 2021
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30 Essential Inbound Marketing Tools of 2021

There are many brilliant ways to generate and pre-qualify leads in 2021 so consider this list your resource for the best inbound marketing tools that will make your life easier and give your leads and revenue a boost! What Is Inbound Marketing?Before we jump into the list, let’s start with the who, what, and how for the marketers climbing out of their outbound caverns. What is inbound marketing? Inbound marketing is the practice in business of attracting customers by offering quality resources and content, driving customers or clients to you with various methods, as opposed to advertising outwardly. Every buyer has questions as they explore a problem they face and possible solutions. Essentially, through inbound marketing, a business becomes a trusted resource th...
Brand Strategies for Conversational Interfaces | by Arte Merritt
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Brand Strategies for Conversational Interfaces | by Arte Merritt

At Dashbot, we recently hosted a meetup in NYC to discuss brand strategies in conversational interfaces. As the space continues to mature, more brands are getting involved and moving from experimental to production deployments. We assembled a great group of industry experts to share their thoughts and tips for brands looking to build a chatbot or voice skill.Our panelists included:Our panelists see a wide variety of use cases from customer service, productivity tools, and information sharing to entertainment and marketing initiatives.At IBM, they work with everyone from individual developers to Fortune 20 enterprises. The most common use case, though, is customer care. Large enterprises go to IBM given their ability to handle sensitive data across industry and geographic regulations.Goo...