Thursday, September 23Digital Marketing Journals

Business advice

5 Reasons Why a WordPress Website is Perfect For Small Businesses
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

5 Reasons Why a WordPress Website is Perfect For Small Businesses

There are a lot of options when it comes to building your small business website. If you purchase a domain name from a popular site, that provider might also have a website builder available.  You can also use other builders, such as Wix or Squarespace. However, we always recommend a WordPress website for small businesses. In fact, 38% of the internet already uses WordPress! Why? There are several reasons. Let’s take a look! WordPress is Free & Open SourceAs a business, you need to do more with fewer resources every day. Having a website builder that is free and is consistently updated by developers around the web is ideal. Many free options are wimpier versions of a paid product, but that’s not the case with WordPress. The free platform and the hundreds of free themes are robust,...
6 Pages Your New Website MUST Have
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

6 Pages Your New Website MUST Have

Are you getting ready to create a new website? Congratulations! A website is one of the most important digital marketing tools a small business can have. You’re probably overwhelmed by all of the choices and technical details. There’s a lot to think about and you’ll need to decide how to design and brand your website. However, today we’re keeping things simple. What pages are an absolute MUST-HAVE before you launch? Here are six you absolutely can’t afford to miss. Your HomepageEvery website comes with a homepage. It’s the first page that a visitor sees if they enter your business website in the address bar. However, not very many businesses have an effective homepage. You have only a few seconds to capture the attention of a visitor. Your homepage can do that by having clear branding...
5 Ways to Know You’ve Found a Great Web Design Firm
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

5 Ways to Know You’ve Found a Great Web Design Firm

There are a lot of companies out there that offer web design services, but it can be difficult to know which one is going to meet your needs. Unfortunately, it often isn’t until you’ve already invested quite a lot of money that you discover the company isn’t high-quality. How can you avoid wasting money on poor services? You just need to know the signs of a great web design firm. If you see these five things, you can move forward with confidence. The Web Design Firm Knows Small BusinessesSmall businesses have unique needs, and not every web company knows how to meet them. That’s why it’s important to work with a web design firm that has a lot of experience with small and medium-sized businesses.  The last thing you want is to be an afterthought for a design company that focuses on lar...
Hiring Toronto Web Designers? 5 Essential Questions to Ask
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Hiring Toronto Web Designers? 5 Essential Questions to Ask

Your website is the foundation of your online presence. You can think of it as your online storefront, complete with branding, an inviting message, and engaging content that helps visitors choose to stick around. This important asset can’t be trusted to just anyone. You need to make sure that you ask the right questions when hiring Toronto web designers to ensure you get high-quality work and a website you’re proud of. What are the vital questions ask? Here are five that you must have answers to before you move forward. Have You Worked With My Type of Business Before? Some web designers will try to tell you that anyone can build you a website, but that’s unfortunately not the case. The reality is that unless someone has experience working with a business of your type and size, they aren...
The 5 Essential Steps of the Web Design Process
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

The 5 Essential Steps of the Web Design Process

Having a website is the online version of having a store in your community. You would never try to operate your small business in your town without a store, and in the same way, you aren’t visible online without a website. What does it take to design an effective website? It’s not as complex as you might think, although you definitely benefit from a professional helping you get it right.  Here are the five essential steps of the web design process to keep in mind as you build or optimize your online presence. Know the Goals of Your WebsiteIn most cases, the goals of a small business website will be simple: rank well on Google search results, engage visitors with high-quality content, and turn those visitors into ongoing customers. However, if you aren’t clear on those objectives in ad...
The 8-Step Web Design Checklist For Your Small Business
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The 8-Step Web Design Checklist For Your Small Business

As a small business owner, your website is your online storefront. You put a lot of thought and effort into your physical store, thinking carefully about signage, layout, and branding.  It’s essential to put the same care into your website design. Studies show that 94% of a visitor’s first impression is based on the design of the website. Fortunately, there are a lot of tools available to help you. Great web design no longer requires you to have a tech degree or understand website coding. Instead, you can use website builders to DIY your website, or choose a professional marketing agency to partner with for a website redesign. What do you need to have to ensure a successful website? Here is a checklist you can use. 1. Choose Your Domain Name & HostingYour domain name is the websit...
9 Reasons Your SaaS Company Should Focus on SEO
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Reasons Your SaaS Company Should Focus on SEO

If you have a B2B software company, you know that the most important thing you can do to improve sales is to build relationships. You are probably working on a dozen long-term relationships right now, hoping to be able to convince decision-makers that your software is the right answer for their needs. So why should you worry about SEO?  Search engine optimization is about being found on Google by people who are actively searching for information about your industry. What you might not realize is that often prospects searching on Google are further down the funnel — in fact, they might be ready to buy today. What is B2B SaaS SEO? Why should you use it? Here’s what you need to know.  What is B2B SaaS SEO? Search engine optimization is a way of attracting organic leads based on terms and p...
SEO Consulting: 9 Things to Know Before Choosing a Consultant
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Consulting: 9 Things to Know Before Choosing a Consultant

There are over 1.8 billion websites in existence, and getting yours noticed might seem hopeless. After all, you’re a small business, and you have a lot on your plate.You’re focused on providing the best products and services for your customers, and you have to manage your employees. You don’t have an entire department ready to do your marketing for you.You can’t throw in the towel, either. The key is to find help, and ensure it’s the right help.You’ve heard of search engine optimization (SEO). Is an SEO consultant the way to go? Or should you hire an SEO service provider?The answer is yes. You need both — and you can get them in the same agency. Here are the 10 things you need to know before getting started with SEO consulting.1. You Need An SEO PlanIf your small business is going to su...
SEO Consulting: 9 Things to Know Before Choosing a Consultant
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Consulting: 9 Things to Know Before Choosing a Consultant

There are over 1.8 billion websites in existence, and getting yours noticed might seem hopeless. After all, you’re a small business, and you have a lot on your plate.You’re focused on providing the best products and services for your customers, and you have to manage your employees. You don’t have an entire department ready to do your marketing for you.You can’t throw in the towel, either. The key is to find help, and ensure it’s the right help.You’ve heard of search engine optimization (SEO). Is an SEO consultant the way to go? Or should you hire an SEO service provider?The answer is yes. You need both — and you can get them in the same agency. Here are the 10 things you need to know before getting started with SEO consulting.1. You Need An SEO PlanIf your small business is going to su...
SEO in 2021 & Beyond: Complete Guide for Home Services and Contractors
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO in 2021 & Beyond: Complete Guide for Home Services and Contractors

As a home services provider or contractor, you’re probably more than glad that 2020 is in the rearview mirror. It was a very difficult year for anyone who makes home visits or does in-person work. The good news is that it’s a new year and you have new opportunities to take advantage of digital marketing. What are some new trends this year, and what can you do to boost your business? Here are some ideas. Share Stunning Images on Social MediaYou might think there’s not much about engineered hardwood in Toronto that would be social media-worthy, but you’d be wrong! People love seeing images of beautiful homes with gorgeous flooring. Whether you sell flooring, have a landscaping company, or are a construction contractor, you have stunning pictures to share. These pictures help potential c...
Maximizing the Web for Your Business
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Maximizing the Web for Your Business

We’ve definitely learned in the last year that digital marketing is essential if your business is going to survive significant disruptions. Companies such as Bubbles and Balm, who were previously hesitant to grow their online presence, found a digital pivot crucial to survival in 2020. Hopefully, your business already has a strong website and social media and you’re building your reputation and search engine optimization (SEO). However, you can always maximize the impact of the web on your company. How can you take advantage of digital marketing to the fullest? Let’s take a look. Make Sure You Own Your WebsiteSome websites give you the opportunity to set up a free website, but you don’t fully control the platform. This means that your ability to sell products and services can be limit...
Why Not All Customers Are a Good Fit for Your Business
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Not All Customers Are a Good Fit for Your Business

We have all heard the mantra, “The customer is always right.” Originally coined by Harry Gordon Selfridge in 1909, the logic behind this business philosophy is to instill a sense of good accountability towards customers. Many companies still use this principle and build their business models around it. With the fierce competition in the business world, some companies even go to ridiculous lengths to satisfy their customers. However, the business landscape has greatly evolved over the years, making this customer-centric ideology outdated and irrelevant. Of course, businesses should always value good customer services, but as business owners, we should also protect our best interests. Taking this mantra a little too sincerely could be self-destructive. You need to acknowledge that the cus...
Beat Burnout: Tips to Run Your Biz Without Burning Out
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Beat Burnout: Tips to Run Your Biz Without Burning Out

February 23, 2021 John Vuong Business advice No one wants to be depleted of energy, motivation, and enthusiasm. But it happens. Burnout affects anyone; even the most passionate and strong-willed entrepreneurs are not immune to it. A Business Insider article on depression in the startup community, 50 percent of the general population of business owners experience burnout.  What exactly is burnout? What causes it? And how does one break out from this phase and come out driven a...
Website Creation: Services or Platform To Use
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Website Creation: Services or Platform To Use

March 16, 2021 John Vuong Business advice As a small business owner, if you’re going to create a website you probably want something that is simple to understand and easy to use. However, you also want to make sure it’s customizable enough that your website will match your brand. That’s where website builder services come in. Many of these website creation services offer easy-to-use drag-and-drop interfaces, while others have a variety of templates to choose from. If you’re b...
3 No-Nonsense Ways to Get More Customers for Your Car Shop
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

3 No-Nonsense Ways to Get More Customers for Your Car Shop

January 20, 2021 John Vuong Business advice According to the 2019 statistics, there are about 35.7 million vehicles registered across Canada. And all of these vehicles require regular tuning and maintenance to remain in top shape and to prevent accidents. If you’re a business owner providing any auto-related services anywhere in the country, what this statistic tells you is that you have a steady flow of business waiting for you to capture! But how can you get these drivers t...
Types of Buyers & How Understanding Them Could Transform Your Business
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Types of Buyers & How Understanding Them Could Transform Your Business

December 29, 2020 John Vuong Business advice, SEO Why is it important for business owners to understand their buyers? Well, knowing who your buyers are, where they are located, and what they want helps you come up with effective strategies to deliver their services to them. It’s also crucial to understand their purchasing behaviour. The more you pay attention to their needs and wants, the more specific and targeted your action plan becomes.Keep in mind that different types ...
Trade Secrets for Online Marketing in 2020
Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Trade Secrets for Online Marketing in 2020

May 15, 2020 John Vuong Business advice, Online marketing, SEO How can you be successful with online marketing in 2020? Unfortunately, there’s not a single sure-fire strategy. Instead, online marketing relies on having a toolbox of tactics that you use regularly. A lot of small businesses wonder what should be in their toolbox. Are you missing a key strategy? Are you still relying on old tools that no longer work? It’s time to find out!Here are the tricks of the trade when ...
Don’t Miss These Online Marketing Techniques for 2020
Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Don’t Miss These Online Marketing Techniques for 2020

May 22, 2020 John Vuong Business advice, Internet marketing, Online marketing, SEO As a small business owner, it may feel like there’s simply too much to do. You need to manage your business and grow your products and services, but that means little if people aren’t aware of your business. The good news is that online marketing strategies can make your job easier. Being able to reach people remotely can save you both time and money.Even better, if you don’t have time to man...
Best-Ever 7 Strategies to Rank and Earn on YouTube
Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Best-Ever 7 Strategies to Rank and Earn on YouTube

July 21, 2020 John Vuong Business advice, Internet marketing, Online marketing, SEO When Brian Dean first started on YouTube, he was completely at a loss about what to do. He knew it was essential to rank well on YouTube because it’s the second-largest search engine behind Google. He knew that great videos could get amazing traction and even go viral, which really helps your brand and your business. So Brian did what every other entrepreneur does – he turned to Google to find...
Prepare Your Business to Thrive Post-COVID-19
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Prepare Your Business to Thrive Post-COVID-19

August 19, 2020 John Vuong Business advice, SEO In March, when things started to shut down in Canada, many people assumed it would be a matter of weeks before things were back to normal. That has not been the case – months later, most areas are still closed and many nations continue to experience increases in detected cases. All is not lost, however – there are promising advances in vaccine trials and a variety of other good news. Canada is working on plans to reopen now that...
How to Recover a Google My Business Listing
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Recover a Google My Business Listing

September 10, 2020 John Vuong Business advice, SEO Google My Business is a crucial marketing tool for most small businesses, and if it’s not working you’re losing customers. If you’ve received an email or discovered that your account is suspended, getting it resolved quickly is a top priority. Fortunately, there are steps you can take to get your listing turned back on so businesses can resume as normal.Why Is My Listing Suspended?While you’ll get a notification that your...
Digital Marketing Practices To Follow During The COVID-19Best SEO Company | Professional Digital Marketing Agency USA
Business advice, coronavirus, covid-19, Digital Marketing Services, Digital Marketing Strategies, googe optimize, Google, google optimization, google seo, nCov-19, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, SEO For Small Business, seo services

Digital Marketing Practices To Follow During The COVID-19Best SEO Company | Professional Digital Marketing Agency USA

We all know that the COVID-19 breakout has slowed down the markets. In this lockdown/quarantine situation, you can still grow your business and take advantage of the massive customer base, if doing nothing but browsing most of the time. Unique businessmen think of this crisis as an opportunity in disguise. Let’s discuss some ways in which you can maximize this time to grow your business and bounce back when the time is right. Strengthen Bond with customers on social mediaUse your business’ social networking accounts to connect with customers and target them. Don’t push for sales or conversions.  More people are logging on social media, and they need to be in communication. People are information hungry right now and if you can provide it to them it will add to your cred...
Full Tutorial on How to Set-Up Facebook Business Manager 2020
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Full Tutorial on How to Set-Up Facebook Business Manager 2020

October 9, 2020 John Vuong Business advice Is managing and tracking pages for your business getting overwhelming? For many business owners, shuffling through multiple platforms for different purposes is tedious and time-consuming. Fortunately, there’s now one platform that allows you to seamlessly control and monitor all essential marketing tools in one place. Meet Facebook’s Business Manager. What Is Facebook Business Manager? Business Manager is a free Facebook tool that en...
How to Ready Your Business For Scalability? 4 Essential Steps To Avoid ObstaclesBest SEO Company | Professional Digital Marketing Agency USA
Advanced SEO Techniques, Business advice, business analysis, Digital Marketing Strategies, Email Marketing, googe optimize, Google, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo company, seo services

How to Ready Your Business For Scalability? 4 Essential Steps To Avoid ObstaclesBest SEO Company | Professional Digital Marketing Agency USA

Setting up a business is one thing but growth and scalability are a totally different story. The metrics change drastically in the latter. It is true that the beginning stages for any business can be tough and complicated, however business owners must also think of ways to prepare for the future plans of scaling up and expansion. Once your business has traversed the road between setting up and scalability newer challenges begin to appear and the best way to mitigate them is to be ready and prepared. Scalability means growth and expansion which should be the target of every business. Without it, you start stagnating and your business ultimately ends in a stalemate. Scaling your business should be approached with caution, if you go too fast you can end up crashing and if you ...