Tuesday, December 7Digital Marketing Journals

Business advice

What Marketing Does to Grow Your Small Business
Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What Marketing Does to Grow Your Small Business

Your small business has a product or service that you know is important to customers. People need what you do, and you do it very well. How do they find out about your business and choose to buy from you instead of someone else? The answer is marketing. Marketing involves discovering your unique selling point (USP), creating a message around that USP, and amplifying that message so the right audience hears it. You know that marketing is essential if you want to succeed, but do you know exactly what marketing does to help you grow? Here are just a few of the benefits. Helps You Connect to the Right Audience Not everyone needs what you offer. And of the people who do need it, only a specific group is truly an ideal customer base for your business.  Your ideal audience is the people who be...
Why Marketing is Important for Small Businesses
Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Why Marketing is Important for Small Businesses

In 1989, the movie Field of Dreams made this tagline famous: “If you build it, they will come.”  It worked great in the movie, but it’s a terrible business strategy. The truth is that you need to define and amplify your message if you want to succeed in business. That’s why marketing is so important. It’s also vital to do the right marketing. If you don’t have the right audience or don’t focus the message to be relevant, you won’t get any traction. Let’s take a look at several reasons why marketing is important and how to do it right. There’s a Lot of Noise Out There The primary reason “If you build it” doesn’t work is that there are too many people and companies that are clamouring for everyone’s attention. If you’re quiet, you’ll never be discovered and therefore you’ll never get any ...
Does Website Traffic Make Money? Growing Your Business Online
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Does Website Traffic Make Money? Growing Your Business Online

As the owner of a small or medium-sized business, you’ve probably heard that having a website is essential and digital marketing can help your business grow quickly.  However, you might be skeptical. After all, it costs money to invest in this kind of marketing strategy. Is it really worth it? Does website traffic make money? The right website traffic absolutely does make money, and it can help your business grow in ways you never thought possible. If you’ve been relying on your local reputation and word-of-mouth to grow your business, you can multiply your results by using those same approaches online. Here’s what you need to know about online growth! What Traffic Do You Need? Consider the impact of word-of-mouth advertising on your small business. These recommendations are only effect...
Why a Website is Important for Small Businesses
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why a Website is Important for Small Businesses

We all know that websites are an important way to connect with customers for all companies, but they are especially important for small businesses.  A small company needs every opportunity it can find to connect with its customers and get a leg up on larger competitors. Here’s how your small business website can help you excel, grow your company, and make an impact in your community. A Website is Essential For Local SEOSearch engine optimization (SEO) is a strategy that all businesses use in order to rank highly in Google search results for their industry, products, and services.  However, small companies have an advantage over larger businesses because they can use local SEO to be even more relevant to their target audience. Local SEO involves using relevant keywords with local landm...
5 Signs It’s Time For A New Website Design
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

5 Signs It’s Time For A New Website Design

If you have a website, the good news is that you’re already moving in the right direction. However, depending on when your site was designed, there’s a chance that it might be time for a refresh. Since internet technology is constantly changing, websites need to be updated regularly in order to provide the best experience for your users and the best performance for your business. Failing to update your website could cause people to lose trust in your business. On top of that, it could result in lost traffic which can ultimately mean lower sales for your business. By investing in improvements to your website, you’re truly making an investment in your business that could yield some great results. Keep reading for 5 signs that you may be ready for a new website design.  Your Website Isn’t ...
The Top Questions to Ask Web Design Companies Before Hiring
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The Top Questions to Ask Web Design Companies Before Hiring

As more and more people turn to the internet during their buyer’s journey, having a website has become increasingly important. In fact, at this point nearly 65% of small businesses have a website. However, if you’re going to invest in a website you want to make sure that it looks good and works well for your users. For those reasons, it is recommended that you hire a professional to design your site. However, with so many web design companies out there, it can be difficult to know how to find the ideal fit for you. The good news is that there are some things you can do to determine whether a web design company has the right approach to meet your needs. Let’s talk about some of the questions you should ask web design companies before hiring.  Do You Have Experience Developing Websites In...
5 Winning Strategies For Digital Marketing For Industrial Products
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

5 Winning Strategies For Digital Marketing For Industrial Products

If you’re in the manufacturing industry, you may not think that digital marketing is important for your business. However, that couldn’t be any further from the truth. These days, many people (and businesses) start their buyer journey with a Google search. As a result, digital marketing for industrial products is something you can’t ignore.  The reality is that it’s essential that your business have a strong online presence so that you don’t get left behind. With the right approach to digital marketing, you can set your business up for endless amounts of success.   Let’s talk about five digital marketing strategies that will help your business see results. Remember The Importance Of Web DesignBy now, you’re probably already aware of the fact that your business needs a website. However...
My Website Will Not Load: What to Do
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My Website Will Not Load: What to Do

Your website is a vital asset for your business, and you need to be available 100% of the time. Unfortunately, sometimes that doesn’t happen. If your website will not load, it’s essential to figure out why and fix the problem right away. It happens even to enormous companies: On Monday, October 4, 2021, Facebook and its fully-owned Whatsapp and Instagram apps were down for six hours. The company lost millions of dollars in that timeframe. You don’t want that to happen to your company! A non-loading website can result from a variety of problems. Here’s a list that will help you troubleshoot the issue and make changes so that you don’t have to worry about downtime in the future! 1. Make Sure Your Internet Connection is Strong The first step to take is to ensure that the problem is with yo...
How Websites Are Made: 3 Steps to Create Your Biggest Asset
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Websites Are Made: 3 Steps to Create Your Biggest Asset

Having a website is essential if you want your small or medium-sized business to be successful. It’s your biggest business asset — your online storefront, consumer educator, and the way your company is discovered online. Of course, before your website can go to work bringing in your ideal leads and ready-to-buy customers, it needs to be created. Whether you do this yourself or hire a professional marketing agency like Local SEO Search, it’s important to know the steps of how websites are made. Let’s dive in! Step 1: Your Domain Name and Hosting The first step is to lay the groundwork for your website. That means securing a web address, better known as a domain name, and high-quality hosting.  Generally, your web address is your business name, but it’s not always that easy. Perhaps your ...
DIY or Not? Why You Should Have a Website Built
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DIY or Not? Why You Should Have a Website Built

A website is an essential asset for your business marketing, but how do you create one? Many small businesses are tempted to try to build a website by themselves to save money. Unfortunately, that doesn’t work out well. It’s a better idea to have a website built for you by a professional — and it doesn’t have to break the bank! The truth is that you can have a web designer customize a WordPress template if you need to cut costs or get a fully custom website if you can make the investment. Why should you have a website built? Here are several reasons! You’ll Save Dozens of Hours of Productive Time You might think you’ll save money if you create your own website, but time is money — and you’ll spend a tremendous amount of time on it. Because you’re not an expert, it will take you much lon...
How Websites Work to Bring in New Business: 4 Strategies to Know
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Websites Work to Bring in New Business: 4 Strategies to Know

You know that your website is a major investment, and you want to make sure you reap the rewards. Getting an excellent return on investment (ROI) on your website isn’t difficult, but it does take some specific strategies.  The first thing you need is optimization. This involves creating a website that will get attention from the right people at the right times. The second thing you must do is amplify your message. This gets more eyes on your content and more traffic to your website. We’ll take a look at how websites work to bring new customers into your business through a variety of optimization and amplification strategies. Let’s dive in! 1. Search Engine Optimization is EssentialJust because you create a website doesn’t mean the right people will see it. You need to show up in the p...
How Content Marketing For Manufacturers Differs From Other Industries
Business advice, content marketing, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How Content Marketing For Manufacturers Differs From Other Industries

Creating content has become the cornerstone of many marketing strategies. In fact, 93% of marketers in the B2B space use content as a part of their strategy. Needless to say, publishing high-quality content can help businesses attract leads and convert them into customers. However, as a manufacturing business, you’ve probably noticed that creating content isn’t as easy as it seems. That’s because the manufacturing industry has some unique qualities that should be considered when coming up with a content strategy.  If you’re interested in learning about some of the things you should keep in mind when creating content, we’ve got the information you need. Here are some of the ways content marketing for manufacturers is different from other industries.  Manufacturing Products Can Be Difficu...
How You Can Use SEO For Suppliers To Generate More Web Traffic
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How You Can Use SEO For Suppliers To Generate More Web Traffic

In recent years, having a strong online presence has become increasingly important. Most people, even in the B2B space, start their buyer’s journey with a Google search, so ensuring that your website ranks in search engine results is a must. Just ranking isn’t enough, though. The closer you can get to the number one spot, the better off you’ll be. This is where search engine optimization (SEO) comes into play. Although you’re probably already utilizing other forms of marketing for your business, SEO is one that should also be added to your strategy. As a wholesaler/supplier, investing in search engine optimization (SEO) for your website has the potential to change the trajectory of your business. Let’s talk about how you can use SEO for suppliers to generate more web traffic.  Conduct K...
Digital Marketing For Distributors: Unique Tips To Grow Your Business
Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Digital Marketing For Distributors: Unique Tips To Grow Your Business

When most people think of digital marketing, there are certain industries that come to mind. However, digital marketing is something that all businesses can benefit from, and distribution companies are no exception. In fact, digital marketing is a must for any business that wants to stand out against its competition.  That said, however, industries face different challenges when it comes to creating successful strategies. Digital marketing for distributors requires a different approach than other kinds of businesses. As a result, it’s important that your business’ digital strategy incorporates techniques that align with the needs of your industry. If you’re interested in learning more about how to handle digital marketing as a distributor, today is your lucky day. Keep reading for some ...
How Websites Make Money for Your Business
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Websites Make Money for Your Business

You know that a website is essential for your business — it serves as your online storefront and much more. However, is your site working as hard for you as it should be? A well-designed and properly optimized website should be your best salesperson. The site works around the clock, seven days a week, and never needs a break or a vacation. If your website isn’t making you money, it should be! Here’s what you need to know to get your website to work as hard as you do. Money Maker #1: ReviewsA full 84% of people trust reviews as much as they trust a personal recommendation from a friend or family member. That means that reviews are a key money maker for your business.  Most of your reviews are probably on your Google Business page, and that’s fine. However, since they’re public, you can...
How to Set Up Your Google My Business Website
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How to Set Up Your Google My Business Website

Creating a Google My Business page is one of the best steps you can take to improve your online marketing. It’s a great way to put your business on the map and make Google more aware you exist. However, creating a page isn’t the only benefit you get. You also have the ability to make a simple GMB website to strengthen your online presence. Why You Should Build a Website with GoogleA website is a crucial part of your digital marketing strategy. For small businesses that don’t have one or can’t afford professional solutions, building a free Google business website is a good starting point. Even if you already have a site, it’s often a good idea to invest some time in optimizing your GMB this way. The more of Google’s services you use, the bigger you make your presence, and the easier it...
Do Websites Cost Money… Or Make Money?
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Do Websites Cost Money… Or Make Money?

Many times when a business owner looks at creating a website, they see it as an expense. Because it costs money, you might feel like putting it off or not investing in your website beyond creating a static site with your contact information. Unfortunately, you’d be making a major mistake. The truth is that websites don’t cost money, they make money. In fact, a high-quality business website can be the hardest working salesperson on your team. Let’s take a look at the costs and benefits of a well-optimized business website. Website Investment CostsDo websites cost money? In the beginning, yes. Like everything in business, you do have to invest in your website to get it set up so that it can start making you money. The good news is that those costs are often far less than you think. Here...
5 Things You Should Know About SEO for B2B Companies
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Things You Should Know About SEO for B2B Companies

In the business to consumer world (B2C) the benefits of SEO have been widely known for several years. However, companies in the business to business (B2B) space are just starting to fully understand the benefits of SEO. Although you may be used to other forms of marketing, investing in SEO could be a great way to soar past your competitors and set your business up for endless success.  If you aren’t sure about the ways SEO could be useful for your business, we’re about to break some of them down. Let’s get into some of the things you should know about SEO for B2B companies.  SEO Can Lead To More SalesIncreasing sales is a constant goal for any business. When done right, SEO can help you do this. For instance, did you know that an online search is the first step for 71% of B2B customer...
What to Know Before Hiring an SEO Agency for SaaS Companies
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What to Know Before Hiring an SEO Agency for SaaS Companies

Over the last several years, search engines have become a very important part of the buyer journey. In fact, more than 80% of people like to visit a business’ website before spending any money and the SaaS industry is no exception. That said, it’s important for people to be able to find your website, and SEO plays a big role in that.  Since SEO can play such a critical role in your company’s success, it’s essential that your SEO work be done by someone who knows exactly what they’re doing. That’s why we recommend hiring a trusted SEO agency to handle your strategy.  Making the commitment to hire an SEO agency can be a pretty big decision. As a result, it’s important to get as much information as possible before handing your SEO strategy to someone else. In this post, we’ll discuss some ...
5 Tips to Ensure Your Business Succeeds
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5 Tips to Ensure Your Business Succeeds

Running a business is a challenge in the best of times, and the last two years have been a struggle. Many businesses have closed and others have struggled to survive on a skeleton staff.  What can you do to position your small business for success, whether times are good or challenging? There are a number of processes to put in place that will help make your company more resilient.  Here are the tips you need to effectively manage your business and reach your goals! Have a Written Business PlanYour business plan is your company’s north star. When things are going well, it’s the document that defines your goals and growth plan. When things get tough, it’s the business plan that helps you focus on what’s most important.  Of course, no business plan is perfect from day one. Updating it r...
Salary or Dividend: How Business Owners Pay Themselves
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Salary or Dividend: How Business Owners Pay Themselves

If you’re a new business owner, you might wonder what you do to ensure you can pay your personal bills. You provide products or services, the customers give your company money, and you pay your business bills. But what about your mortgage, utilities, or buying your own groceries? That comes from your income, and it can be hard to know exactly how much — and how — to pay yourself. A sole proprietor simply keeps all the income from the business and it’s reported as personal income. However, if you have a corporation you have additional options. Let’s look at how business owners pay themselves! How Much to Pay YourselfNo one goes into business planning to work for free, but many new businesses find that they struggle to make ends meet in the beginning. This might mean that you can’t hire...
Digital Marketing For Manufacturers: 5 Strategies We Recommend
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Digital Marketing For Manufacturers: 5 Strategies We Recommend

Over the last several years, the marketing landscape has undergone some serious changes. If you want to make sure your manufacturing business stays competitive, it is important to keep up with these changes.  Currently, around 80% of online purchases start with a Google search, and that number is only expected to increase in the years to come. Needless to say, it’s more important than ever that your business’ marketing strategy focuses heavily on generating leads and sales online. At the same time, however, digital marketing for manufacturers encompasses a variety of techniques and strategies, and picking the right one for you isn’t always easy. In this article, we’ll go over five of the strategies we recommend so that you can get a better idea of how to approach marketing for your busi...
Is Your Website Safe? 5 Ways to Boost Security
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Is Your Website Safe? 5 Ways to Boost Security

As a small business owner, you know that having a website is essential to your success. It’s your most important digital asset, and a properly optimized website can bring you to the attention of ideal customers when they’re most ready to buy. However, if your website is not safe, no one will contact you — not just through your website, but at all. A company with a compromised website is one that is seen as irresponsible and unprofessional.  Fortunately, there’s a lot you can do to keep your website safe and your customers comfortable. Here are four ways to boost your website security. Choose a High-Quality Website Host A website host runs the computers and servers that are required to keep your website online. One of the ways hackers can compromise your site is by attacking the host and...
SEO for Manufacturing Companies: 5 Mistakes To Avoid
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SEO for Manufacturing Companies: 5 Mistakes To Avoid

SEO for manufacturing companies has become an essential part of business growth. Since the majority of people now begin their buyer’s journey with a Google search, it’s essential that your website has a strong online presence that includes ranking high in search engine results. At the same time, though, many businesses fail to understand the proper way to implement SEO strategies which can leave them feeling disappointed with the results. While it’s important to implement SEO into your marketing strategy, it’s also important that it be done right. Let’s talk about 5 SEO mistakes manufacturing companies should avoid.  Not Setting Specific Goals No matter what kind of marketing your business is doing, goal setting is a must. Without setting clear goals, you’ll have no way of really knowin...
5 Things to Do When Business is Slow
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5 Things to Do When Business is Slow

As a business owner, you expect ups and downs as you run your company. There will always be busy times and slow times. However, it’s important to make sure the slow times don’t drag the business down into failure. Slow times often mean less revenue, which can make new initiatives tricky. One strategy that’s essential is to put money aside when things are busy so that your company can make it through slower months. You’d do something similar in your personal life if you have a windfall and wanted to prepare for tougher times. The good news is that when business is slow, you don’t have to just wait it out. Instead, take action by doing one of these five things. Boost Your MarketingIf things are slow, the first thing you need is more revenue. How can you boost your sales and bring in new...
How a Website is Created for Business: 5 Steps
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How a Website is Created for Business: 5 Steps

As a small business in 1990, you’d never dream of operating without a storefront. As a company in today’s business environment, you can’t afford to not have a website. Your website is as important as your physical location and perhaps more so; in 2019, online sales in Canada totaled $1.85 billion. If you don’t currently have a website, or your site is underperforming, you might wonder how to create an effective business website. The good news is that it doesn’t have to be difficult. Here are five steps to get your business on the (digital) map. Secure a Website Domain and HostingWhen you have a physical storefront, you need a business address and some land for your store. A domain name and hosting are the same things, only online. Your domain name is the website name that goes in the ...
How Business Expenses Work: A Complete Guide
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How Business Expenses Work: A Complete Guide

Business expenses are the costs you pay to run your company. Some of these happen just once, such as the investment of buying a new vehicle lift for your auto shop. Others are consistent over time, such as electric bills and payroll. As you run your business, it’s important to monitor your expenses so that you know whether your company is profitable, how your cash flow is doing, and whether your business is in danger of running out of cash. You can also deduct business expenses from your business taxes. Wonder how business expenses work, exactly? Let’s take a look. What Expenses Should You Track?In a phrase, all of them.  Part of knowing how business expenses work is knowing your money is going. Every time money goes out of your business, you need to record it and keep an eye on trend...
The Best Questions to Ask Before Hiring a Marketing Agency for Manufacturers
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The Best Questions to Ask Before Hiring a Marketing Agency for Manufacturers

In recent years, the marketing landscape in the manufacturing industry has changed significantly. In order to stay competitive, hiring a marketing agency is something you should seriously consider.  However, hiring a marketing agency to work with your business is the start of an important relationship. Like any other relationship, though, it’s important to begin with a solid foundation. In order to do this, you need to have a good understanding of who you’re getting into business with. After all, teaming up with the right marketing agency can help elevate your business to new heights. However, before you enter into any agreement, there are a few things you should know. Keep reading to see the best questions to ask before hiring a marketing agency for manufacturers.  What Services Do You...
SEO For B2B: Improve Your Strategy With These Tips
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SEO For B2B: Improve Your Strategy With These Tips

Do you already have an SEO strategy but know it could be better? If the answer is yes, you’ve come to the right place. No matter how great your SEO strategy is, there are probably some things you could do to improve it. Since SEO for B2B can be very competitive, it’s important to be able to pivot your strategy as needed. In this article, we will cover some helpful tips to help boost your SEO strategy and enhance your business’ online presence. Perform An SEO AuditThere are lots of businesses that implement SEO without really having a clear understanding of what needs to be done to improve their website’s ranking. This is why it’s important to conduct an SEO audit to get a clear picture of the state of your website. Typically, it’s best to perform the audit before implementing any SEO ...
What to Look for In A B2B SEO Specialist
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What to Look for In A B2B SEO Specialist

Have you gotten to a place where you know it’s time to hire an SEO professional to help with your strategy? If the answer is yes, that’s great news. This probably means that your company is growing and you want to continue to stay competitive.  While working with an SEO specialist can be one of the best ways to take your SEO to the next level, it’s important to go with someone who can really help move your SEO in a positive direction. If you aren’t sure where to start, don’t worry; we’ve got you covered. We’re going to break down some of the things to keep in mind as you embark on this next chapter in your SEO journey. Keep reading to learn what to look for in a B2B SEO specialist.  Specific B2B SEO ExperienceMost people know that it’s important to find a B2B SEO specialist who has ex...
Here’s What To Expect When You Hire A B2B SEO Expert
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Here’s What To Expect When You Hire A B2B SEO Expert

As a business owner, your main goal is to make more money than you spend. As a result, the thought of hiring a professional to handle your website’s SEO may seem like an unnecessary expense. In reality, however, it is an investment that could yield a high and long-lasting return. In fact, SEO has a much higher return than other forms of marketing.  By trusting a B2B SEO expert to handle your strategy, you can put your business in a position to reach your audience in ways that once seemed impossible. If you’re interested in learning more about what an SEO professional can do to help your website reach a wider audience, today is your lucky day. Let’s talk about some of the things you can expect when you hire a B2B SEO expert.  An SEO AuditHaving a clear understanding of your current SEO...
8 Ways to Promote Your Website
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8 Ways to Promote Your Website

Your business website is one of the most important assets your company has. The right website will present your company as authoritative and in touch with the problems your ideal customer has, while also educating visitors about your products and services and encouraging them to buy. Essentially, a great business website is the best salesperson you don’t have to pay a salary to. This is why you want to ensure all of your ideal clients find it and engage with your content! Wondering how to promote your website online? There are a lot of options, but these are 10 of the best. Create and Share ContentOne way to draw traffic to your website is to give your ideal audience something to read or watch there. This means creating content that is relevant to your company and your customers’ need...
7 Ways to Promote Your Business Online
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7 Ways to Promote Your Business Online

Today, starting a business is almost the easy part. You can set up a high-quality website and register a business name, and begin providing products and services right away. The tough part isn’t starting the business, it’s getting attention from your ideal customers. The market in every industry is very competitive and crowded, and consumers get thousands of advertising messages every day. Fortunately, there are ways you can promote your business online and stand out from competitors. Let’s look at 10 effective strategies. Create a Social Media CommunityAs of 2021, Canadians spend an average of 1 hour and 46 minutes on social media each day. In addition, 91% of Canadians use the internet regularly. That means taking advantage of social media communities is a great way to promote your ...
How B2B SEO Marketing Can Bring Your Business More Qualified Leads
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How B2B SEO Marketing Can Bring Your Business More Qualified Leads

When people talk about SEO, they tend to focus on how it helps your website rank in the search engine results. What they don’t always do, however, is explain why that is so beneficial. The truth is that a good B2B SEO marketing strategy can be one of the best forms of lead generation for your business. Not only does SEO bring more people to your website, but it can help convert those people into happy customers. Keep reading to learn how B2B SEO marketing can help your business get more qualified leads.  Create Brand Awareness One of the best things about SEO is that it can help create brand awareness, and it does so in a way that doesn’t make your customers feel bombarded. In fact, the relationship between SEO and brand awareness is symbiotic because as your brand becomes more popular,...
What Business Makes the Most Money?
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What Business Makes the Most Money?

Everyone who goes into business has the same goal — to make money. How you choose to go about that, especially as an entrepreneur, has to do with your skills, talents, and goals. To create a great business, you need to match your skills with products and services that people will pay for. How do you know what business makes the most money? It’s important to look at two things: how much income you get, and how many expenses you have to pay. It’s possible for a business to make millions of dollars and still lose money! Comparing your income to your expenses is the best way to determine the most profitable kinds of business. Here are a few lucrative ideas to start with. Accounting Accounting can have a very high profit compared to revenue, partly because you don’t have very many overhead c...
Which Business is Good in Canada? 5 Options
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Which Business is Good in Canada? 5 Options

Millions of Canadians have lost their jobs due to COVID-19, both in 2020 and even into the middle of 2021. While the job market has recovered, the jobs are in different industries and require different skills than were previously needed. Job losses and the uncertainty created by the pandemic caused a lot of Canadians to rethink their career choices. Many people who have long dreamed of starting their own businesses have realized that it’s time to take that step. The question is, what kind of business should you start? Here are five great options. Real Estate Agent As people get back to work in new jobs, they’ll need to sell their current homes and move to new ones. That means being a real estate agent is a lucrative career option, especially right now. As a real estate agent, you’re con...
5 B2B Search Trends You Should Be Aware Of
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5 B2B Search Trends You Should Be Aware Of

Like everything else on the internet, search engine optimization (SEO) is constantly changing. While the basics of SEO have remained the same over the years, there are always new factors that can impact a website’s ranking. As a result, it’s important to stay on top of trends so you can ensure that your website is meeting the current standards.  If you’re ready to learn about some things you can do to give your website a better chance at ranking, you’ve come to the right place. Let’s talk about some of the B2B search trends you should know about.  Custom Websites Are More AppealingDid you know that more than 40% of people won’t buy anything from businesses with websites that aren’t designed well? The reality is that a business’ website also acts as its first impression to potential cu...
The Best B2B SEO Practices For Your Business
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The Best B2B SEO Practices For Your Business

Over the last several years, SEO has become one of the most important aspects of digital marketing. However, while lots of businesses are aware that they need SEO, they don’t always know what kind of approach they should be taking.  Since SEO consists of quite a few different elements, it’s important to understand which aspects make the most sense for your business. Having knowledge of the best ways to build an SEO strategy are the major keys for success.  In this article, we’ll go over some of the best B2B SEO practices that your business should be following.  Kee User Intent In Mind When Researching Keywords Keyword research is one of the key components to SEO. However, this research isn’t just about finding keywords that relate to your product/services. When looking for keywords to r...
6 Questions To Ask When Hiring a B2B SEO Agency
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6 Questions To Ask When Hiring a B2B SEO Agency

If you’ve finally gotten to the point where you’re ready to hire a B2B SEO agency, you’re definitely moving in the right direction. However, before signing any contracts or making any payments it’s important to make sure that you’ve chosen the SEO company that can best accommodate your needs.  In order to feel confident making that decision, there are some questions you can ask to ensure that the B2B SEO agency you plan on working with is the best fit. Keep reading to find out some of the best questions to ask before you hire a B2B SEO agency.  Do You Have Experience Working With Companies In My Industry? Experience is one of the most important things to look for when searching for an SEO company. However, all experiences aren’t equal. It’s essential to make sure that the SEO company yo...
Here’s How A B2B SaaS SEO Agency Can Help Grow Your Business
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Here’s How A B2B SaaS SEO Agency Can Help Grow Your Business

Since most businesses are aware that they should be doing some sort of SEO, they often jump in without really knowing what to do. While this may work at first, the key to a successful long term SEO strategy is working with someone who knows the ins and outs of search engines. rankings. This is why hiring a B2B SaaS SEO agency can be a smart move for your business.  These agencies have the expertise and experience to help improve your online presence and it could be a great investment for your business’ future. If you’re ready to learn about the benefits of hiring a B2B SEO agency, you’re in the right place. Let’s talk about some of the ways a B2B SaaS SEO agency can help your business grow.  Save Times and Money On the surface, it may seem like doing your SEO yourself might be the most ...
8 Key Reasons Advertising is Important For Your Business
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8 Key Reasons Advertising is Important For Your Business

“If you build it, they will come,” may work in the movies, but unfortunately not in business. Simply having a business or a website doesn’t guarantee that anyone will ever know about it. The truth is there are over 1.8 billion websites online, with more created every second. If you want to make a splash with your business, gain customers, and grow, you need a strategy. One of the most important strategies is advertising. Why is advertising important in society, for both business and consumers? Let’s take a look at eight reasons. Advertising Allows You to Connect With Ideal CustomersIt wasn’t long ago that advertising meant blasting a large population of people with a generic message, hoping that someone might be interested at the time they heard the advertisement. That’s not the case ...
Business to Business vs. Consumer Marketing: 5 Key Differences
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Business to Business vs. Consumer Marketing: 5 Key Differences

Business to business (B2B) and business to consumer (B2C) are terms that are often used in the marketing world. Although both terms are connected to business, they mean very different things.  The term business to business refers to companies that sell products or services directly to other businesses. On the other hand, business to consumer refers to companies that sell their products or services to consumers. While marketing is essential for both business models, they each require different approaches in order to be successful. Keep reading to learn about the differences between B2B and B2C marketing.  Relationships Are Especially Important With B2B MarketingAs a whole, marketing is all about connecting with people in hopes of making them see why they should buy what you’re selling....
5 B2B SEO Services You Should Invest In
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5 B2B SEO Services You Should Invest In

Have you heard of search engine optimization (SEO) but are still a little fuzzy on the details of how it can help your business? If the answer is yes, you’ve come to the right place. There are lots of different services that fall under the SEO umbrella, and we’re going to break down some of the ones that are most beneficial to your business. By making sure these services are a part of your SEO strategy, you can help set your business up for success. Let’s talk about five B2B SEO services you should be investing in. Custom Strategy It may be tempting to copy a strategy that you’ve seen work for other businesses, but you may want to think twice before doing that. A one size fits all approach isn’t the way you want to build your SEO strategy. Your business has unique goals and it’s importa...
Top Business Ideas You Can Start in Canada Today
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Top Business Ideas You Can Start in Canada Today

Many people dream of being an entrepreneur. Owning your own business, being in charge of your hours, work, clients, and more — it’s a big dream! Starting a business isn’t easy, but you can do it with some hard work and creativity. The question is, what kind of business should you start? A great business idea can be hard to find, and it all depends on your skills and what you want to do. What are some of the best small business ideas you can start in Canada today? Let’s take a look at what it takes to start a business and along with some great profitable business ideas. What Business Can I Start in Canada?The good news is that Canada is a great country for starting a business. There are some rules, but it’s still one of the top three countries in the world for startups.  Before you sta...
How Your Business Can Benefit From A B2B SEO Strategy
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How Your Business Can Benefit From A B2B SEO Strategy

Did you know that around 71% of B2B customers use search engines to research businesses? That number is only expected to increase in the coming years. Needless to say, it’s more important than ever before that your website be visible in search engine results.  Search engine optimization (SEO) can help make that happen. With a solid SEO strategy, your business can benefit for years to come. If you’re on the fence about whether or not you want to invest an SEO, we’re here to explain exactly why you should.  Let’s talk about some of the ways your business can benefit from implementing a B2B SEO strategy.  Increase Website TrafficIf you’ve invested a lot of money in building a beautiful and user-friendly website, you probably want to make sure as many people see it as possible. Luckily fo...
The Benefits Of Working With A B2B SEO Agency
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The Benefits Of Working With A B2B SEO Agency

Did you know that most businesses turn to the internet first when they’re looking for products or services? For that reason, it’s essential that your business has a strong online presence so those who are interested in what you have to offer can find it. However, establishing yourself on the internet requires lots of consistent work, and it may not be feasible for you or your team to take all of it on. This is exactly why we recommend hiring a B2B SEO agency. These agencies are designed to help create successful SEO strategies. Hiring one of these companies might just be one of the best decisions you’ll ever make. Let’s talk about some of the benefits of working with a B2B SEO agency. Improve Your Search Engine Ranking The main goal of SEO is to help your website rank high in search eng...
5 Things SaaS Customers Are Expecting From Your Business
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5 Things SaaS Customers Are Expecting From Your Business

Being able to meet your customers’ expectations is one of the key elements of running a business. However, knowing what your customers want from your business isn’t always easy. Fortunately, we’ve put together a list of some of the main things SaaS customers are looking for. With these helpful tips, you can tailor your strategies to align with what your customers need the most. Keep reading to learn about five things customers want from your business. Personalization  When SaaS customers purchase your product/service, it’s probably because it meets a need that they have. At the same time, though, not all of your customers have the exact same needs and it’s important for them to be able to tailor their experience to what works best for them.  Personalization gives people the chance to tw...
9 Steps to Starting a Business in a Pandemic
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9 Steps to Starting a Business in a Pandemic

The pandemic has caused a lot of people to reevaluate their lives, especially their careers. Record numbers of people lost their jobs and others have decided to quit and change direction. One of the biggest dreams a lot of Canadians have is starting a business. The pandemic has led to a huge boom in entrepreneurship as people who were laid off decided to give business ownership a try. You might be one of the thousands asking “Should I start a business? What is a good business to start? Is it a good idea during a pandemic?”It is! In fact, the pandemic gives you some important advantages. Let’s take a look at 9 steps you need to take to start a business now. 1. Consider the CompetitionUnderstanding the competitive environment is essential before you start your own company. What you’ll...
How To Help Your SaaS Business Stand Out Against The Competition
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How To Help Your SaaS Business Stand Out Against The Competition

Competition is an inevitable part of the business world. Even if your SaaS business is doing well, it’s important to be mindful of your competitors so that you can stay ahead of the curve. Unfortunately, however, some businesses struggle with knowing how to set them apart from other companies in the industry.  The good news is that with these helpful tips, you can learn how to put yourself in a position where customers are choosing what you have to offer over your competitors.  Are you ready to learn how to blow your competition out of the water? Keep reading for some helpful tips.  Find Unique Ways To Solve Your Customers’ ProblemsOne of the main keys to attracting customers is identifying a problem they’re having, and then coming up with a way to fix it. The good news is that if peo...
9 Reasons a Website is Important For Your Small Business
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9 Reasons a Website is Important For Your Small Business

There aren’t very many businesses without websites, but is yours working hard for your business? Many owners of small or medium-sized businesses use their website like a business card — it’s there, but that’s it. The good news is that a website can do so much more than that for your company! The benefits of having a website for your small business go far beyond sharing a business card or having your phone number online. Wondering why a website is important? Let’s take a look at 10 reasons. 1. Your Website is Your Online Store LocationYou wouldn’t just rent any building and slap your sign on the outside and call it your business. Choosing a location for your business takes a lot of time and thought. You want the right location, an attractive building, the right layout, and proper parki...
How To Educate People On Your Software As A Service Product
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How To Educate People On Your Software As A Service Product

As a software as a service (SaaS) business owner, you probably feel like your product is the best. And while that might really be the case, the key to success is being able to convince other people that it’s the best, too. Educating people on what you have to offer is the best way to do this. After all, most people aren’t willing to spend money on something they don’t understand.  In order to bring customers up to speed, you’re responsible for explaining how your product works and why it’s useful can be the secret ingredient your marketing strategy is missing.  The good news is that educating your customers doesn’t have to be difficult (or expensive). Let’s talk about things you can do to help people understand the benefits of using your software as a service product.  Have A Clear Unde...
5 Tips To Improve Your B2B SaaS Marketing Strategy
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5 Tips To Improve Your B2B SaaS Marketing Strategy

By now, you’re probably fully aware that a good marketing strategy is very important for the success of your business. What you may not realize, however, is that even the best marketing strategies need to be tweaked over time.  Even if you’ve already seen some success with what you’re doing, there are probably a few areas where you could improve to gain even better results. The key is knowing which marketing techniques can yield the best results in the B2B SaaS industry.  Keep reading to learn five helpful tips for improving your B2B SaaS marketing strategy.  Repurpose Existing Content  Content is a pretty standard part of most marketing strategies. From blog posts to videos, creating content can be a great way to establish yourself as an authority in the industry. When you provide your...
5 Mistakes To Avoid With Your SaaS Products
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5 Mistakes To Avoid With Your SaaS Products

Have you come up with an awesome SaaS product that you know your customers are going to love? Give yourself a pat on the back because you’ve already won half the battle. However, when rolling out your product, there are some things you want to avoid doing in order to give yourself the best chance at success. Making careless mistakes could seriously hurt your product and negatively impact your relationship with customers.  The good news is that we’re here to help. In this blog post, we’ll go over five mistakes you’ll want to avoid with your SaaS products. Unclear PricingFinding the right price point for your product is extremely important. If you charge too much, you will drive people away in favor of more affordable options. However, if you charge too little, people may think that you...
5 Ways SaaS Companies Can Excel With Digital Marketing
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5 Ways SaaS Companies Can Excel With Digital Marketing

Running a software company is a challenge, and one of the biggest obstacles you face is how to get your name known when there’s so much competition.  The good news is that with the right digital marketing strategies, SaaS companies can build their brand, attract new customers, and grow their business. Are you ready to learn how to succeed? Let’s dive into five ways SaaS companies can excel with digital marketing. 1. Take Advantage of SEOSEO for SaaS B2B companies is essential if you want to grow your business without shortening your runway significantly. Many marketing strategies are very capital-intensive, and it doesn’t have to be that way. When you have excellent SaaS SEO, you can turn your website into a 24/7 salesperson. The right optimization and keywords will help you capture l...
5 of the Best Marketing Strategies For Software Companies
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5 of the Best Marketing Strategies For Software Companies

There are some people in the software world who believe that if a product or service is good enough, it will sell itself. In reality, however, a solid marketing strategy is the only way to consistently attract potential customers.  At the same time, though, coming up with a marketing plan requires research so that you can get a good understanding of what your audience is looking for. If you aren’t sure where to start with that research, you’ve come to the right place. We’re here to help you learn about marketing techniques that can help set your company up for growth and success.  Here are five of the best marketing strategies for software companies.  Be Clear About The Problem Your Product/Service Solves  Getting your business in front of your target audience is a very important part o...
4 Ways to Make Your SaaS Website Work Hard For You
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4 Ways to Make Your SaaS Website Work Hard For You

You work hard to create assets for your SaaS business, including your website. The goal, of course, is to have these assets work hard for you. A great SaaS website can bring in ideal customers 24/7, build your brand, and more. But it only works hard if you design it to do so. The right web design and SaaS SEO is essential if you want to grow your business. Here are four ways to design your website to work hard for your SaaS business. Write With the Customer in MindWe see three common mistakes when it comes to SaaS website content. The first is that it can be full of technical language that customers struggle to understand. B2B content is often more technical than consumer-focused information, but that doesn’t mean it needs to be confusing. After all, even in B2B, the reader is still a...
6 Things to Look For in Top SEO Companies
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6 Things to Look For in Top SEO Companies

Working with an SEO company is one of the best ways to maximize your digital marketing without wasting time and money. Great SEO companies can take over your website marketing and deliver ideal leads and ready-to-buy customers consistently over time. Unfortunately, there are some not-so-great SEO agencies out there as well. So how do you ensure that you’ve found an excellent fit? Here are a few things to look for. Expertise With Businesses Your Size It’s an unfortunate fact that many SEO agencies are focused on large, big-budget clients. If they serve small or medium-sized businesses at all, they do so reluctantly and with poor service.  There’s no reason you should be pushed to the side because of your size. The best SEO companies will have a lot of experience with smaller companies an...
How To Build An Online Presence That Attracts Customers
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How To Build An Online Presence That Attracts Customers

These days, the internet is the first place many people go when they’re looking for something. Whether they need the answer to a question or want to find the best products and services, their search usually starts online. For those reasons, it’s important that your business has an online presence. Without it, you could be missing out on countless dollars.  At the same time, however, not all online presences are equal. There are some companies whose internet presences actually turn people away. In order to help you avoid becoming one of them, we’ve put together some helpful tips on how to build a strong online presence that attracts customers.  Let’s get into it! Make Sure Your Website Is User FriendlyMore than likely, your business already has a website. But is your website as good as...
6 Key Benefits of SaaS SEO Services
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6 Key Benefits of SaaS SEO Services

Should your SaaS business pursue search engine optimization (SEO) as a key marketing strategy?  For us, this is an easy question, because we know the many benefits our clients see when they use SEO marketing. However, we see a lot of SaaS businesses spending a tremendous amount of money on capital-intensive marketing strategies like pay-per-click, social media ads, and more. This article will showcase the many advantages of using SaaS SEO services so that you can focus your marketing efforts in a way that will best grow your business. You’ll Get More Organic TrafficTraffic you have to pay for is fine enough, but what happens when the budget runs out? All of that traffic — and sales — disappear.  Organic traffic allows you to invest upfront and get ongoing traffic and leads, day after ...
5 Benefits Of Having A Consistent SaaS SEO Strategy
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5 Benefits Of Having A Consistent SaaS SEO Strategy

There are lots of things that go into running a successful SaaS business, a great SEO strategy is one of them. Now that the internet has become such an important part of every buyer’s journey, online visibility plays a major role in whether someone decides to spend money with a business. By implementing a consistent SaaS SEO strategy, you can help take your business to the next level and create a more enjoyable experience for your present and future customers. Keep reading to get some helpful tips on creating a successful SEO strategy for your SaaS company.  Improve Your Business’ Credibility Since the internet is often the first place that individuals or businesses look when researching a company, having an only presence is very important. If your business doesn’t come up in any search...
Here’s What You Need To Know About Growing Your SaaS Company
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Here’s What You Need To Know About Growing Your SaaS Company

Whether you’re just getting started in the SaaS industry or simply wanting to expand your business, it’s important to have a good understanding of how to grow your SaaS company. No matter the size of your business, growth should always be the goal.  By taking the proper steps, you can build a business that will leave your customers satisfied and your competitors struggling to keep up.  Let’s talk about what you need to know about growing your SaaS company.  Identify Your Target AudienceUnderstanding your ideal customer is one of the most important steps to building and growing a business. As much as you’d like everyone to be interested in your product/service, that isn’t realistic. Instead, you need to know exactly what kinds of people you should be marketing to. Creating buyer person...
5 Marketing Trends To Be On The Lookout For In The SaaS Industry
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5 Marketing Trends To Be On The Lookout For In The SaaS Industry

The marketing landscape is always changing, and the SaaS industry is no exception. As a business owner, you probably understand the importance of staying in the loop, but you may not know where to look for information. The good news is that we are bringing the information to you. In this post, we will discuss some of the biggest marketing trends that people in the SaaS industry should be paying attention to.  By building a good understanding of these trends, you can help your business remain competitive. Keep reading to learn more about what you should be keeping an eye on in the marketing world.  Your Company’s Story Will Be More Important Than Ever Let’s face it, there are very few companies out there that are selling something that is truly unique. In an industry where people can oft...
What To Look For When Hiring A SaaS SEO Company
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What To Look For When Hiring A SaaS SEO Company

Have you finally gotten to the point where you’re ready to hire an experienced SEO team to help your SaaS business grow? If the answer is yes, you should give yourself a pat on the back. Needing to hire an SEO company is usually a good sign that your business is growing and it’s time to take your marketing strategy to the next level.  But while it’s true that hiring an SEO agency is a great way to improve your business’ online presence, it’s important to make sure that you find a company that will be able to suit your business’ needs. With that being said, there are a few things to keep in mind as you look through your options. Continue reading to learn what you should look for when hiring a SaaS SEO company.  A Proven Track Record of Success Before you hire an SEO company (or anyone fo...
5 Ways Working With A SaaS SEO Agency Can Help Grow Your Business
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5 Ways Working With A SaaS SEO Agency Can Help Grow Your Business

Over the last decade, SEO has become a very important part of the digital marketing world. At this point, if you aren’t doing SEO (and doing it right), you’re at risk of being left in the dust by your competitors.  Implementing SEO into your marketing strategy can help improve your businesses’ online reputation and generate more traffic to your website which can ultimately result in more sales. However, if you’re not an experienced SEO professional, you may not be seeing the kinds of results you want.  By working with a SaaS SEO agency, you can set yourself up for success. A good agency will help improve your company’s online presence and put you in a position to bring in more customers. Keep reading to learn five ways a SaaS SEO agency can help grow your business.  Gives You Time To Wo...
5 Reasons Why a WordPress Website is Perfect For Small Businesses
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5 Reasons Why a WordPress Website is Perfect For Small Businesses

There are a lot of options when it comes to building your small business website. If you purchase a domain name from a popular site, that provider might also have a website builder available.  You can also use other builders, such as Wix or Squarespace. However, we always recommend a WordPress website for small businesses. In fact, 38% of the internet already uses WordPress! Why? There are several reasons. Let’s take a look! WordPress is Free & Open SourceAs a business, you need to do more with fewer resources every day. Having a website builder that is free and is consistently updated by developers around the web is ideal. Many free options are wimpier versions of a paid product, but that’s not the case with WordPress. The free platform and the hundreds of free themes are robust,...
6 Pages Your New Website MUST Have
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6 Pages Your New Website MUST Have

Are you getting ready to create a new website? Congratulations! A website is one of the most important digital marketing tools a small business can have. You’re probably overwhelmed by all of the choices and technical details. There’s a lot to think about and you’ll need to decide how to design and brand your website. However, today we’re keeping things simple. What pages are an absolute MUST-HAVE before you launch? Here are six you absolutely can’t afford to miss. Your HomepageEvery website comes with a homepage. It’s the first page that a visitor sees if they enter your business website in the address bar. However, not very many businesses have an effective homepage. You have only a few seconds to capture the attention of a visitor. Your homepage can do that by having clear branding...
5 Ways to Know You’ve Found a Great Web Design Firm
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5 Ways to Know You’ve Found a Great Web Design Firm

There are a lot of companies out there that offer web design services, but it can be difficult to know which one is going to meet your needs. Unfortunately, it often isn’t until you’ve already invested quite a lot of money that you discover the company isn’t high-quality. How can you avoid wasting money on poor services? You just need to know the signs of a great web design firm. If you see these five things, you can move forward with confidence. The Web Design Firm Knows Small BusinessesSmall businesses have unique needs, and not every web company knows how to meet them. That’s why it’s important to work with a web design firm that has a lot of experience with small and medium-sized businesses.  The last thing you want is to be an afterthought for a design company that focuses on lar...
Hiring Toronto Web Designers? 5 Essential Questions to Ask
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Hiring Toronto Web Designers? 5 Essential Questions to Ask

Your website is the foundation of your online presence. You can think of it as your online storefront, complete with branding, an inviting message, and engaging content that helps visitors choose to stick around. This important asset can’t be trusted to just anyone. You need to make sure that you ask the right questions when hiring Toronto web designers to ensure you get high-quality work and a website you’re proud of. What are the vital questions ask? Here are five that you must have answers to before you move forward. Have You Worked With My Type of Business Before? Some web designers will try to tell you that anyone can build you a website, but that’s unfortunately not the case. The reality is that unless someone has experience working with a business of your type and size, they aren...
The 5 Essential Steps of the Web Design Process
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The 5 Essential Steps of the Web Design Process

Having a website is the online version of having a store in your community. You would never try to operate your small business in your town without a store, and in the same way, you aren’t visible online without a website. What does it take to design an effective website? It’s not as complex as you might think, although you definitely benefit from a professional helping you get it right.  Here are the five essential steps of the web design process to keep in mind as you build or optimize your online presence. Know the Goals of Your WebsiteIn most cases, the goals of a small business website will be simple: rank well on Google search results, engage visitors with high-quality content, and turn those visitors into ongoing customers. However, if you aren’t clear on those objectives in ad...
The 8-Step Web Design Checklist For Your Small Business
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The 8-Step Web Design Checklist For Your Small Business

As a small business owner, your website is your online storefront. You put a lot of thought and effort into your physical store, thinking carefully about signage, layout, and branding.  It’s essential to put the same care into your website design. Studies show that 94% of a visitor’s first impression is based on the design of the website. Fortunately, there are a lot of tools available to help you. Great web design no longer requires you to have a tech degree or understand website coding. Instead, you can use website builders to DIY your website, or choose a professional marketing agency to partner with for a website redesign. What do you need to have to ensure a successful website? Here is a checklist you can use. 1. Choose Your Domain Name & HostingYour domain name is the websit...
9 Reasons Your SaaS Company Should Focus on SEO
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9 Reasons Your SaaS Company Should Focus on SEO

If you have a B2B software company, you know that the most important thing you can do to improve sales is to build relationships. You are probably working on a dozen long-term relationships right now, hoping to be able to convince decision-makers that your software is the right answer for their needs. So why should you worry about SEO?  Search engine optimization is about being found on Google by people who are actively searching for information about your industry. What you might not realize is that often prospects searching on Google are further down the funnel — in fact, they might be ready to buy today. What is B2B SaaS SEO? Why should you use it? Here’s what you need to know.  What is B2B SaaS SEO? Search engine optimization is a way of attracting organic leads based on terms and p...
SEO Consulting: 9 Things to Know Before Choosing a Consultant
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SEO Consulting: 9 Things to Know Before Choosing a Consultant

There are over 1.8 billion websites in existence, and getting yours noticed might seem hopeless. After all, you’re a small business, and you have a lot on your plate.You’re focused on providing the best products and services for your customers, and you have to manage your employees. You don’t have an entire department ready to do your marketing for you.You can’t throw in the towel, either. The key is to find help, and ensure it’s the right help.You’ve heard of search engine optimization (SEO). Is an SEO consultant the way to go? Or should you hire an SEO service provider?The answer is yes. You need both — and you can get them in the same agency. Here are the 10 things you need to know before getting started with SEO consulting.1. You Need An SEO PlanIf your small business is going to su...
SEO Consulting: 9 Things to Know Before Choosing a Consultant
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Consulting: 9 Things to Know Before Choosing a Consultant

There are over 1.8 billion websites in existence, and getting yours noticed might seem hopeless. After all, you’re a small business, and you have a lot on your plate.You’re focused on providing the best products and services for your customers, and you have to manage your employees. You don’t have an entire department ready to do your marketing for you.You can’t throw in the towel, either. The key is to find help, and ensure it’s the right help.You’ve heard of search engine optimization (SEO). Is an SEO consultant the way to go? Or should you hire an SEO service provider?The answer is yes. You need both — and you can get them in the same agency. Here are the 10 things you need to know before getting started with SEO consulting.1. You Need An SEO PlanIf your small business is going to su...
SEO in 2021 & Beyond: Complete Guide for Home Services and Contractors
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SEO in 2021 & Beyond: Complete Guide for Home Services and Contractors

As a home services provider or contractor, you’re probably more than glad that 2020 is in the rearview mirror. It was a very difficult year for anyone who makes home visits or does in-person work. The good news is that it’s a new year and you have new opportunities to take advantage of digital marketing. What are some new trends this year, and what can you do to boost your business? Here are some ideas. Share Stunning Images on Social MediaYou might think there’s not much about engineered hardwood in Toronto that would be social media-worthy, but you’d be wrong! People love seeing images of beautiful homes with gorgeous flooring. Whether you sell flooring, have a landscaping company, or are a construction contractor, you have stunning pictures to share. These pictures help potential c...
Maximizing the Web for Your Business
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Maximizing the Web for Your Business

We’ve definitely learned in the last year that digital marketing is essential if your business is going to survive significant disruptions. Companies such as Bubbles and Balm, who were previously hesitant to grow their online presence, found a digital pivot crucial to survival in 2020. Hopefully, your business already has a strong website and social media and you’re building your reputation and search engine optimization (SEO). However, you can always maximize the impact of the web on your company. How can you take advantage of digital marketing to the fullest? Let’s take a look. Make Sure You Own Your WebsiteSome websites give you the opportunity to set up a free website, but you don’t fully control the platform. This means that your ability to sell products and services can be limit...
Why Not All Customers Are a Good Fit for Your Business
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Why Not All Customers Are a Good Fit for Your Business

We have all heard the mantra, “The customer is always right.” Originally coined by Harry Gordon Selfridge in 1909, the logic behind this business philosophy is to instill a sense of good accountability towards customers. Many companies still use this principle and build their business models around it. With the fierce competition in the business world, some companies even go to ridiculous lengths to satisfy their customers. However, the business landscape has greatly evolved over the years, making this customer-centric ideology outdated and irrelevant. Of course, businesses should always value good customer services, but as business owners, we should also protect our best interests. Taking this mantra a little too sincerely could be self-destructive. You need to acknowledge that the cus...
Beat Burnout: Tips to Run Your Biz Without Burning Out
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Beat Burnout: Tips to Run Your Biz Without Burning Out

February 23, 2021 John Vuong Business advice No one wants to be depleted of energy, motivation, and enthusiasm. But it happens. Burnout affects anyone; even the most passionate and strong-willed entrepreneurs are not immune to it. A Business Insider article on depression in the startup community, 50 percent of the general population of business owners experience burnout.  What exactly is burnout? What causes it? And how does one break out from this phase and come out driven a...
Website Creation: Services or Platform To Use
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Website Creation: Services or Platform To Use

March 16, 2021 John Vuong Business advice As a small business owner, if you’re going to create a website you probably want something that is simple to understand and easy to use. However, you also want to make sure it’s customizable enough that your website will match your brand. That’s where website builder services come in. Many of these website creation services offer easy-to-use drag-and-drop interfaces, while others have a variety of templates to choose from. If you’re b...
3 No-Nonsense Ways to Get More Customers for Your Car Shop
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3 No-Nonsense Ways to Get More Customers for Your Car Shop

January 20, 2021 John Vuong Business advice According to the 2019 statistics, there are about 35.7 million vehicles registered across Canada. And all of these vehicles require regular tuning and maintenance to remain in top shape and to prevent accidents. If you’re a business owner providing any auto-related services anywhere in the country, what this statistic tells you is that you have a steady flow of business waiting for you to capture! But how can you get these drivers t...
Types of Buyers & How Understanding Them Could Transform Your Business
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Types of Buyers & How Understanding Them Could Transform Your Business

December 29, 2020 John Vuong Business advice, SEO Why is it important for business owners to understand their buyers? Well, knowing who your buyers are, where they are located, and what they want helps you come up with effective strategies to deliver their services to them. It’s also crucial to understand their purchasing behaviour. The more you pay attention to their needs and wants, the more specific and targeted your action plan becomes.Keep in mind that different types ...
Trade Secrets for Online Marketing in 2020
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Trade Secrets for Online Marketing in 2020

May 15, 2020 John Vuong Business advice, Online marketing, SEO How can you be successful with online marketing in 2020? Unfortunately, there’s not a single sure-fire strategy. Instead, online marketing relies on having a toolbox of tactics that you use regularly. A lot of small businesses wonder what should be in their toolbox. Are you missing a key strategy? Are you still relying on old tools that no longer work? It’s time to find out!Here are the tricks of the trade when ...
Don’t Miss These Online Marketing Techniques for 2020
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Don’t Miss These Online Marketing Techniques for 2020

May 22, 2020 John Vuong Business advice, Internet marketing, Online marketing, SEO As a small business owner, it may feel like there’s simply too much to do. You need to manage your business and grow your products and services, but that means little if people aren’t aware of your business. The good news is that online marketing strategies can make your job easier. Being able to reach people remotely can save you both time and money.Even better, if you don’t have time to man...
Best-Ever 7 Strategies to Rank and Earn on YouTube
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Best-Ever 7 Strategies to Rank and Earn on YouTube

July 21, 2020 John Vuong Business advice, Internet marketing, Online marketing, SEO When Brian Dean first started on YouTube, he was completely at a loss about what to do. He knew it was essential to rank well on YouTube because it’s the second-largest search engine behind Google. He knew that great videos could get amazing traction and even go viral, which really helps your brand and your business. So Brian did what every other entrepreneur does – he turned to Google to find...
Prepare Your Business to Thrive Post-COVID-19
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Prepare Your Business to Thrive Post-COVID-19

August 19, 2020 John Vuong Business advice, SEO In March, when things started to shut down in Canada, many people assumed it would be a matter of weeks before things were back to normal. That has not been the case – months later, most areas are still closed and many nations continue to experience increases in detected cases. All is not lost, however – there are promising advances in vaccine trials and a variety of other good news. Canada is working on plans to reopen now that...
How to Recover a Google My Business Listing
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How to Recover a Google My Business Listing

September 10, 2020 John Vuong Business advice, SEO Google My Business is a crucial marketing tool for most small businesses, and if it’s not working you’re losing customers. If you’ve received an email or discovered that your account is suspended, getting it resolved quickly is a top priority. Fortunately, there are steps you can take to get your listing turned back on so businesses can resume as normal.Why Is My Listing Suspended?While you’ll get a notification that your...
Digital Marketing Practices To Follow During The COVID-19Best SEO Company | Professional Digital Marketing Agency USA
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Digital Marketing Practices To Follow During The COVID-19Best SEO Company | Professional Digital Marketing Agency USA

We all know that the COVID-19 breakout has slowed down the markets. In this lockdown/quarantine situation, you can still grow your business and take advantage of the massive customer base, if doing nothing but browsing most of the time. Unique businessmen think of this crisis as an opportunity in disguise. Let’s discuss some ways in which you can maximize this time to grow your business and bounce back when the time is right. Strengthen Bond with customers on social mediaUse your business’ social networking accounts to connect with customers and target them. Don’t push for sales or conversions.  More people are logging on social media, and they need to be in communication. People are information hungry right now and if you can provide it to them it will add to your cred...
Full Tutorial on How to Set-Up Facebook Business Manager 2020
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Full Tutorial on How to Set-Up Facebook Business Manager 2020

October 9, 2020 John Vuong Business advice Is managing and tracking pages for your business getting overwhelming? For many business owners, shuffling through multiple platforms for different purposes is tedious and time-consuming. Fortunately, there’s now one platform that allows you to seamlessly control and monitor all essential marketing tools in one place. Meet Facebook’s Business Manager. What Is Facebook Business Manager? Business Manager is a free Facebook tool that en...
How to Ready Your Business For Scalability? 4 Essential Steps To Avoid ObstaclesBest SEO Company | Professional Digital Marketing Agency USA
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How to Ready Your Business For Scalability? 4 Essential Steps To Avoid ObstaclesBest SEO Company | Professional Digital Marketing Agency USA

Setting up a business is one thing but growth and scalability are a totally different story. The metrics change drastically in the latter. It is true that the beginning stages for any business can be tough and complicated, however business owners must also think of ways to prepare for the future plans of scaling up and expansion. Once your business has traversed the road between setting up and scalability newer challenges begin to appear and the best way to mitigate them is to be ready and prepared. Scalability means growth and expansion which should be the target of every business. Without it, you start stagnating and your business ultimately ends in a stalemate. Scaling your business should be approached with caution, if you go too fast you can end up crashing and if you ...