Sunday, July 3Digital Marketing Journals

Business advice

How to Make the Most of Your SEO Investment
Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Make the Most of Your SEO Investment

SEO is one of the most important investments you can make for your business. It can help you generate more leads and sales, and it can also help you improve your website’s visibility online. However, SEO is not a one-time investment – it’s an ongoing process that requires time and effort to maintain. In this blog post, we will discuss some tips on how to make the most of your SEO investment and get the most out of your SEO campaign! Choose the Right SEO PartnerMost small business owners make the biggest mistake by trying to do SEO (Search Engine Optimization) on their own. Unless you’re well-versed in SEO, chances are you’ll need to hire a marketing firm to help improve your website’s ranking on search engines. But with so many firms to choose from, how do you know which one is right ...
SEO for Restoration Companies: How to Get Found and Grow Your Business
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO for Restoration Companies: How to Get Found and Grow Your Business

If you’re a restoration company, then you know that online marketing is essential to your success. In order to get found by potential customers who are searching for restoration services in their area, you need to be ranking high in Google search results. In this blog post, we will discuss the importance of SEO for restoration companies and offer tips on how you can improve your website’s ranking. Why SEO?Restoration companies provide an essential service to homeowners and businesses, helping to repair damage caused by water, fire, or other disasters. In order to be successful, restoration companies need to be able to reach potential customers who are searching for their services. That’s where SEO for restoration companies comes in. By optimizing their website for relevant keywords, r...
The Top 4 Benefits of SEO for Real Estate Professionals
Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Top 4 Benefits of SEO for Real Estate Professionals

If you’re a real estate professional, then you know that online marketing is essential for your success. In today’s digital age, most people start their home search online. That’s why it’s important to make sure your website is ranking high in the search engines by using the most up-to-date SEO strategies. In this blog post, we will discuss the top 4 benefits of SEO for real estate professionals — let’s dive in! Increased Web Traffic to Your Real Estate SiteAs a real estate professional, one of the best ways to grow your business is by increasing traffic to your website. And one of the most effective ways to do this is by optimizing your site for search engines (SEO). By making sure your website appears as high as possible in search results, you can dramatically increase the number of...
Do-It-Yourself SEO: The Dangers of Going Alone
Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Do-It-Yourself SEO: The Dangers of Going Alone

What if trying to save money ends up costing you more? If you’re like most business owners, you want to save money wherever you can. And when it comes to SEO, it’s tempting to try to do it yourself in order to save on costs. After all, what could be easier than optimizing your website for Google yourself? Unfortunately, DIY SEO can be very dangerous – and it often doesn’t work. In this blog post, we’ll discuss the dangers of trying to do SEO by yourself, and why hiring a professional is always the best option. You Might Not Target the Right KeywordsKeywords are the primary tool of SEO, and most business owners don’t know how to find the right ones. Many small business owners struggle with doing their own SEO because they don’t have the time or knowledge needed to effectively identify ...
5 Business Myths About Digital Marketing: Debunked!
Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Business Myths About Digital Marketing: Debunked!

Are you a business owner who is unsure about digital marketing? If you’ve heard some of the statements going around about marketing and small businesses, we don’t blame you. Fortunately, these are myths. Many business owners have misconceptions about digital marketing and what it can do for their business. In this blog post, we will debunk five of the most common myths about digital marketing! Digital Marketing is Too ExpensiveOne common myth is that digital marketing is too expensive. That’s not true. While it is true that some digital marketing campaigns can be costly, there are plenty of affordable options as well. In fact, there are many digital marketing tools and techniques that cost nothing at all. For example, social media platforms like Facebook and Twitter offer free ways to...
The Importance of Strong Branding for Small Businesses
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Importance of Strong Branding for Small Businesses

Studies have shown that kids can recognize and correctly identify logos before they can read. That’s how powerful logos and color choices can be! And while these studies used large-scale brands, smaller businesses can benefit from strong branding just the same. But what is branding? Unless you’re a marketing executive, you may not understand all the components that go into a “brand.” That’s where we come in. We’re explaining what branding is and how it benefits small businesses, below. What’s a Brand, Anyway?While it might seem like a marketing buzzword, brands are like your company’s personality. They help people know what to expect from your business, give you guidelines on how to conduct yourself, and help determine your marketing content. Brands consist of a few components, includ...
Keyword Strategy Tips From the Experts
Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Keyword Strategy Tips From the Experts

If you’re new to SEO, you may be vaguely familiar with what keywords are, but not how to find them or what they mean. Keywords are essentially search terms that help consumers identify your business. In terms of search engines, keywords are what help the algorithm match your website to search terms. For example, if a consumer searches for “local shoe repair,” they expect to see search results for shoe repair shops near them. If you use the right keyword strategy and work with an SEO expert, then your shoe repair business should show up in those results. How Do You Find Keywords?When you’re creating an SEO strategy, you need to sit down and think about the terms you’d use to describe your business. For the example above, that could be luxury shoe repair, leather repair, cobbler, (locat...
How a Content Strategy Can Elevate Your Business
Business advice, content marketing, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How a Content Strategy Can Elevate Your Business

Content marketing is essential for any business. Whether it’s written, video, or images, the content you share with your prospects and customers helps define the image your brand has in the world. But what is content strategy exactly? Content marketing decides what you post, while content strategy determines what you create and where and why you post it. It sounds complicated, but we promise it’s intuitive when you work with the right expert. Learn about the benefits of investing in a content strategy, below. What Are the Components of a Content Strategy? Your strategy is a plan of action on how you’re going to deliver value to your customers that educates them about your brand simultaneously. Your strategy can (and should!) change with your business and the goals you’re investing in a...
SEO Experience: Lessons Learned from 9 Years in the Industry
Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Experience: Lessons Learned from 9 Years in the Industry

It’s been 9 years since I started Local SEO Search. At that time, small businesses were no longer getting good results from traditional advertising, and everyone was trying to figure out how to reach customers in a digital world. I remember spending hours upon hours reading articles and experimenting with different techniques. Over the years, I’ve learned a lot about SEO – both from my own experiences and from the success we’ve created for our clients. In this blog post, I’d like to share some of the most important lessons I’ve learned over the years. Digital Marketing is Always ChangingAnyone who works in SEO knows that the landscape is always changing. What worked last year may not work this year, and what works today may be obsolete tomorrow. This can be frustrating for businesses ...
Get More Leads For Your Small Business
Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Get More Leads For Your Small Business

Without customers, you wouldn’t have a business. And while you (hopefully) have repeat customers you can rely on, you should always be looking for new leads. We’ll admit, it’s easier said than done. To help you refresh your lead generation strategy, we’ve put together a guide on getting more leads below.  Update Your Target Audience You’ve heard about the importance of knowing your target audience before. If you haven’t, then you have some basic marketing research to do. For those that have a target audience, when was the last time you updated it? The world has changed a lot in the last few years, including people’s shopping habits. If the last time you created your customer profiles or did in-depth research was pre-Covid, then it’s time to take another look. Updating your target audi...
It Takes a Team: Why Experts Are Your Best Bet for SEO
Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

It Takes a Team: Why Experts Are Your Best Bet for SEO

If you’re like most business owners, you want to make sure that your website is seen by as many people as possible. You may have heard that SEO is the key to achieving this goal, and you’re right! But it’s not something that you can do on your own. It takes a team of experts with the right skills and knowledge to help get your website ranking high on search engines. In this blog post, we’ll discuss why a team approach is best for SEO, and how you can find the right professionals to help you achieve success. The Many Parts of SEO Anyone who has tried to do their own SEO knows that it’s not easy. There are a lot of different elements, and each one needs an expert to do it well. For example, you need to be able to research keywords, write compelling content, and build links from high-qual...
4 Tips for Local Businesses: How to Get Noticed in Your Community
Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Tips for Local Businesses: How to Get Noticed in Your Community

As a small business owner, it can feel like it’s difficult to get your name out there and be seen as a leader in your community. At one time, having a successful and useful business in your city or neighbourhood was all you needed, but now there are so many other businesses competing for attention, it can be hard to make your voice heard. If you’re feeling invisible, especially compared to the large company down the street, this blog post is exactly what you need. We’ll give you 10 tips that will help you get noticed and stand out from the competition in your local community! Get Involved in Local EventsAny business, no matter its size, can get involved in the community and make a difference. One way to get started is by attending local events. This could involve setting up a stall at...
4 Tips to Increase Online Traffic for Your Business
Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

4 Tips to Increase Online Traffic for Your Business

Almost everyone wishes they had more traffic coming to their website. If you’re looking for ways to increase traffic to your website, you’re not alone. In this blog post, we will discuss five tips that will help you generate more online traffic for your business. Traffic is essential for any business website – without it, you won’t be able to generate leads or make sales. Read on to learn how you can start getting more traffic today. Write Guest Posts Guest posting is a great way to get your name and your business out in front of a new audience to generate online traffic . By writing guest posts for other websites, you can reach a whole new group of people who might not have otherwise found your work. In addition, guest posting can help to build your credibility as an expert in your ...
5 Ways to Improve Your Online Presence
Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways to Improve Your Online Presence

Are you looking to improve your company’s online presence? If so, you’re in the right place! In this blog post, we will discuss five ways that you can boost your visibility and reach more customers online. Improving your online presence is essential for any business – no matter how big or small. Fortunately, there are a lot of strategies available to help you. Let’s get started! Optimize For SEO Obviously we’re an SEO company, so we’ll start with the most obvious way to improve your company’s online presence: search engine optimization (SEO)! Anyone who has ever tried to find something online knows the importance of search engines. Whether you’re looking for the latest news or a new pair of shoes, search engines are how we find what we’re looking for on the internet. And for businesses...
How to Increase Your Google Rankings: Tips from the Pros
Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Increase Your Google Rankings: Tips from the Pros

Anyone who has ever tried to increase their Google rankings knows that it can be a daunting task. There are so many factors that go into ranking high on Google, and it can be hard to know where to start. In this blog post, we will discuss some tips from the pros on how to improve your Google rankings. We will cover everything from keyword research to link building, and we will provide you with a step-by-step guide on how to get started. If you’re ready to start climbing the ladder of Google success, keep reading! How to Do Keyword ResearchFor any business that wants to succeed online, keyword research is essential. By understanding which keywords are most popular with users, you can ensure that your website is ranking highly for terms that will actually lead to clicks and conversions....
SEO Experts: What They Do and Why You Need One
Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Experts: What They Do and Why You Need One

If you’re running a business, then you know that online visibility is key. You need to make sure that your website can be found by potential customers, and one of the best ways to do that is through search engine optimization (SEO). SEO can be tricky, though, and if you’re not familiar with all of the ins and outs, it’s a good idea to hire an SEO expert. In this blog post, we will discuss what SEO experts do and why you need one for your business. Why Your Business Needs an SEO ExpertIf you own a business, it’s important to make sure that your website is optimized for search engines. After all, what’s the point of having a great website if no one can find it? That’s where an SEO expert comes in. SEO experts can help to ensure that your site appears as high as possible in search engine...
The “Other SEO Company”: When it’s Time to Switch
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The “Other SEO Company”: When it’s Time to Switch

Many times a relationship is begun with good intentions, but it simply doesn’t work out. The same is true in business partnerships. If you’re looking for an SEO company but your current provider isn’t meeting your needs, it may be time to look for the other SEO company — the one that is the right fit. How do you know it’s time to switch? Here are some signs you don’t want to miss. Lack of Communication or TransparencyGood communication is essential to any successful partnership, and that includes the relationship between a business and its marketing firm. If there’s a lack of communication or transparency, it’s a sign that the marketing firm isn’t a good fit for your business. Switching to a new firm can be a daunting task, but it’s worth it if it means better communication and more s...
5 Online Marketing Myths – Local SEO Search Inc.
Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO

5 Online Marketing Myths – Local SEO Search Inc.

There are a lot of myths floating around about online marketing. Some people think that it’s easy and that you can just throw up a website and start making money. Others think that it’s a waste of time and that no one ever really succeeds with it. The truth is, online marketing is neither easy nor hard – it’s simply a different way of doing things. In this blog post, we will dispel five common myths about online marketing and show you the truth behind them! Myth #1: Online Marketing is EasyThere’s a common misconception that online marketing is easy. After all, how hard can it be to create a few social media posts or send out a couple of emails? However, the reality is that online marketing requires a lot of time, effort, and planning. To be successful, you need to understand the vari...
Marketing Tips for Business Owners: How to Grow Your Business
Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Marketing Tips for Business Owners: How to Grow Your Business

If you’re a business owner, then you know that marketing is key to your success. Without a strong marketing strategy, it can be difficult to grow your business and attract new customers.  In this blog post, we will discuss some tips for marketing your business effectively. We’ll talk about how to create a strong branding strategy, how to use SEO to improve your search engine rankings, and how to generate leads online.  By following these tips, you can help your business grow and reach new heights! Let’s get started. A Strong Branding Strategy Creating a strong branding strategy is important for any business, but it’s especially important for small businesses. Why? Because a strong brand can help you stand out from the competition and attract new customers. To create a strong brand, you...
Why Small Businesses Use a Marketing Agency
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Small Businesses Use a Marketing Agency

Whether you own a plumbing company, lawn care business, or B2B SaaS company, there’s one thing all small businesses have in common. You need to promote your company, but you don’t have unlimited resources to do so. Fortunately, from social media and email campaigns to digital ads on Google and Facebook, the amount of tools you have at your disposal has never been easier to use or more affordable. However, they can also be overwhelming. That’s where partnering with a high-quality marketing agency comes in. If you’d like to focus on your core business while experts handle your marketing, an agency can give you that freedom. Let’s look at some core reasons why small businesses use marketing agencies. Marketing Agencies Provide a Wide Range of ServicesOne of the biggest reasons to partner...
Finding a Toronto SEO Company: Common Questions
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Finding a Toronto SEO Company: Common Questions

As a business owner, you’ve probably heard a lot about search engine optimization (SEO). You know that the process helps you rank more highly on search engines, which can bring you more website traffic and more customers. However, you probably have some questions about SEO and how to work with a Toronto SEO company. This article will answer many of the questions we often get from our clients so that you can have more confidence as you move forward with digital marketing. Read on to get your key questions answered today! How Does SEO Work?Google has a complex algorithm that is focused on serving users with the most relevant, useful information in response to their queries. SEO works by optimizing your website for certain keywords so that Google recognizes your website as relevant and h...
Why Do Businesses Promote Their Products?
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Do Businesses Promote Their Products?

When it comes to promoting your business, there are a lot of different methods you can use. But, no matter which method you choose, the goal is always the same: to get more people interested in what you have to offer. Promoting your products and services is the way that you attract attention to your company. You can do this online, offline, or some combination of the two, but the fact remains that promoting your business is the only way to grow. Let’s take a look at why promotion is so important and how to market your business effectively. Why Promoting Your Business is EssentialThere are a number of reasons why promoting your business is essential. For one, it helps you reach more potential customers. And, as any business owner knows, it’s important to reach as many potential custome...
The 5 Best Places to Promote Your Business Online
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The 5 Best Places to Promote Your Business Online

Promoting your business online doesn’t have to be as difficult as it may seem, especially if you know where to find the most active, engaged audience for your product or service.  In fact, there are five specific places that you can promote your business online where you can be sure you’ll reach precisely the right people who are searching Google and other search engines at that exact moment they want exactly what you’re offering.  Here are five of the best places to promote your business online right now. Google Business ProfileThe first thing you should start with is a Google Business Profile. Your Profile is an easy way to manage your business on Google and create a custom page for your company. This will help establish your business as an authoritative source of information and ma...
5 Questions to Ask As You Look For the Best SEO Company
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Questions to Ask As You Look For the Best SEO Company

Do you know how to find the right SEO company for your needs? There are many reasons why it is important to find the right SEO company. One of the most important reasons is that SEO is one of the best ways to improve your website’s visibility and ranking on search engines. By working with an experienced and reliable SEO company, you can get the results you need to grow your business. SEO is not a one-time process; it needs to be maintained over time in order to continue to see results. That’s why it’s important to find an SEO company that you can trust to help you achieve your long-term SEO goals. Fortunately, you can find the best SEO company by asking the right questions. Here are the things you should ask before you commit to an SEO marketing partner. What is the Customer Support Lik...
Search Engines: Expectations vs. Reality
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Search Engines: Expectations vs. Reality

Can search engines really do EVERYTHING? It may seem like it, but the truth is they don’t always meet our expectations. As a small business owner trying to use search engines to increase your business, it’s important to understand the expectations vs. reality of Google and other search sites. Let’s look at a few expectations people have about Google that are a bit unrealistic, and what the truth really is. Expectation: Google Will Always Provide Accurate ResultsGoogle is a search engine that uses a complex algorithm to provide the most accurate results possible. The algorithm takes into account many factors, including the relevance of a website to the search terms, the number and quality of links to a website, and how recently a website has been updated. Google is known for providing ...
5 SEO Strategies That Don’t Work
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

5 SEO Strategies That Don’t Work

Everyone wants to rank more highly in search engine results, especially Google. However, that doesn’t mean every strategy or suggestion on how to optimize your website works as promised. There are a lot of strategies that used to be widely accepted and even successful that no longer work today. Sometimes this is because standards change, and other times it’s because Google began to detect websites using unethical practices and punish them. Let’s take a look at 5 SEO strategies that simply don’t work so you can avoid them! Keyword StuffingKeyword stuffing is a technique used to improve a website’s ranking in search engine results pages. This is achieved by adding keywords to the website’s content, which is then read by the search engine crawlers. The idea behind this technique is that ...
The 5 Types of Keyword Research
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The 5 Types of Keyword Research

If you want your business website to rank highly on search engines, you’ll need to pick specific keywords to focus on. These keywords should be phrases that your ideal customers use to look for information and services in your industry. One question we often get is, “How do you find the right keywords?” There are several ways to do keyword research. Here are the five types of keyword research you can’t afford to overlook. Once you’ve found the right keywords, you’re well on your way to optimizing your website. Let’s get started! 1. The Google AdWords Keyword ToolIf you want to find high-quality, high-volume keywords, why not go to the source? Over 92% of searches happen on Google, so that’s a great place to look for keywords. Google’s keyword planner is free and was originally created...
4 Signs You Need Toronto SEO Services
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Signs You Need Toronto SEO Services

Are you struggling to rank where you want to on Google’s search results? Wondering why your awesome website isn’t getting any traffic? If so, there’s probably something wrong with how you’ve optimized your website. SEO is a difficult process that can take a lot of time and effort. It’s important to remember that doing SEO alone isn’t easy, and it’s often best to hire a professional to help you out. In this guide, we’ll look at six signs that you need Toronto SEO services. 1. You’re Not on Google’s Page 1 For Your Main KeywordsIf you’re not ranking on the first page of Google, you’re missing out on a lot of potential traffic and business. In fact, studies have shown that the majority of web traffic comes from the first page of search engine results pages (SERPs). This is why it’s so im...
Debunked! The Truth About 4 Digital Marketing Myths
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Debunked! The Truth About 4 Digital Marketing Myths

Digital marketing is a powerful tool that can be used to market your products, services, or organization.  It is the use of different digital platforms such as social media and websites to promote your business and brand. Digital marketing has grown in importance over the last decade because it allows businesses to reach more people at lower costs than traditional advertising methods. Unfortunately, there are a lot of myths that business owners believe about digital marketing. We’re going to debunk these myths and show you the truth about this powerful marketing method. Myth 1: Digital Marketing is ExpensiveDigital marketing can be very affordable, depending on the strategies you choose to implement. There are many free or low-cost options available, such as social media, search engin...
Where to Promote Your Business For Free
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Where to Promote Your Business For Free

Do you feel like promoting your business for free is impossible? Given how many opportunities you have to pay people to do your marketing, it might seem that way. But the truth is that a frugal small business owner has a lot of opportunities to take advantage of free marketing. Keep in mind that free marketing often takes more time — that’s the tradeoff. However, if you’re willing to invest the effort, you can make big gains. Here are 5 places you can start marketing today! Social Media PlatformsWhen it comes to promoting a business on social media, there are a few key things to keep in mind. First, make sure that your social media profiles are complete and up-to-date, with a profile picture, cover photo, and description that accurately represents your business.  Next, start creating ...
Why Promote Your Business Online? And Other Important Questions
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Why Promote Your Business Online? And Other Important Questions

As a small business owner, there is no end to the number of ways you can promote your business. You might wonder, why promote a business online? And if you do promote a company online, what are the best ways to do it? This guide will answer common questions that we’ve heard from business owners as we talk to them about promoting their business online. This Q&A is a valuable resource that will help you determine your digital marketing strategy. Let’s get started! Why Promote Your Business Online?Using digital marketing to promote your business broadens your reach and gives you access to more potential customers. By having a website and utilizing online marketing techniques, a business can expose itself to a global audience at a fraction of the cost of traditional marketing methods....
New Offerings: How Do Businesses Promote Their Products & Services?
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New Offerings: How Do Businesses Promote Their Products & Services?

You’ve got a new product or service available from your small business. Congratulations! This can open up a new revenue stream, attract new customers, and give existing customers a reason to buy additional products or services from you. However, before you can reap these benefits, you need to know how to promote these new offerings. How do other companies do it? Here are 4 strategies you can use to promote your new product or service today. Exclusive PreviewsMany businesses these days use exclusive previews to promote new products and services. This involves giving current customers a sneak peek of what’s to come. This can be a great way to generate interest and excitement among your client base, and it can help you build momentum heading into the launch of your new offering. There ar...
4 Ways to Promote an Ecommerce Website
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4 Ways to Promote an Ecommerce Website

In order to be successful in ecommerce, it’s important to have a well-optimized website that can attract traffic and convert visitors into customers.  However, simply having a website is not enough – businesses also need to use effective marketing strategies to reach potential buyers. That will give your target audience the opportunity to learn about your business and build up the “know, like, and trust” factors that help them become customers. In this article, we will discuss four ecommerce strategies that will help increase traffic and sales. Let’s get started! 1. Optimize Your Website Content Optimizing your website content is one of the most effective ways to promote your ecommerce business. By optimizing your pages for search engines, you can make it easier for potential customer...
How to Promote a New Website on Social Media: A Guide
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How to Promote a New Website on Social Media: A Guide

You’ve just created your website and you’re ready to show it to the world. The problem is that the internet is an incredibly crowded place, and it’s easy to get overwhelmed when it comes to promoting your business. If you have a brand new website, one of the best places to promote it is on social media. Over 31 million Canadians use social media, and many people spend hours per week on the platforms. If you want to promote your new website on social media, how do you go about it? It depends on what platform you target. Let’s take a look at each one. Facebook Facebook is one of the most popular social media platforms in the world, which makes it a great place to promote a new website no matter what business you’re in. You’ll find almost every age group and every social demographic somewh...
5 Ways to Create a Strong Social Media Presence for Your Business
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5 Ways to Create a Strong Social Media Presence for Your Business

As a business owner, you know that having a strong social media presence is crucial for success. But what are the best ways to promote your business on social media? In this blog post, we’ll give you five tips for creating a strong social media presence for your business. Keep reading to learn more! 1. Establish a Social Media PresenceWhen it comes to promoting a business online, social media is one of the most effective ways to reach a large audience. By establishing a social media presence, a business can create a platform where they can share their products and services with potential customers. Additionally, social media can help businesses connect with current customers and build relationships with them. There are a number of ways to establish a social media presence for a busine...
4 Common Mistakes in Promoting Your Business
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4 Common Mistakes in Promoting Your Business

In today’s world, it can be difficult to promote a business without being overwhelmed. With how much information is available online and how many ways you could be advertising your company, how do you know what will work best? That’s where this article comes in! It provides examples of some common mistakes that people make when promoting their businesses. By avoiding these mistakes, you’ll have a better chance at getting noticed by your target audience and achieving success! In order to get started on how to avoid these mistakes, let’s take a look at each one individually. Lack of Market Research and TestingOne of the most common mistakes people make when promoting their businesses is not doing enough market research and testing. Without this essential step, it can be difficult to kno...
4 Places to Promote Your Business Online
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4 Places to Promote Your Business Online

As a small business owner, you know that online promotion is key to your success. But with so many different options out there, it can be hard to know where to start. Should you advertise on social media? Do you need a blog? What is SEO? It can feel very overwhelming, especially if you’re already running a business. In this post, we’ll outline four of the best places to promote your business online. We’ll also give you some tips on how to make the most of each platform. So read on, and start promoting your business today! 1. Your Website: Creating a BlogIf you don’t have a blog, you need one. Why?  In addition to helping people find your business online, your blog can also be used as an important marketing tool. Here are just some of the benefits of having a blog for small businesses....
5 Steps to Successfully Promote a Business on Facebook
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5 Steps to Successfully Promote a Business on Facebook

As a business owner, you know that Facebook is one of the most powerful tools at your disposal. But how can you make sure that you’re using it to its fullest potential? By following these five steps, you’ll be able to drive organic traffic and engage your audience like never before.  So what are you waiting for? Let’s dive into promoting your business on Facebook today! Create Clear Goals  When it comes to promoting your business on social media, it’s important to set clear goals in order to measure your success. What do you want to achieve on Facebook? How many new and returning customers do you hope to attract each month? What level of engagement do you want to see across all of your social media channels? Without knowing what you want to achieve, it’ll be difficult to measure your pr...
Common Myths About Promoting Products On Social Media
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Common Myths About Promoting Products On Social Media

There are many common myths about promoting products on social media. Some people believe that their customers are not on social media, while others think that social media is simply unmeasurable. In reality, neither of these things are true. Believing myths about promoting products on social media can hold you back from growing your business and being successful with digital marketing. Let’s look at some of the most common myths and bust them! Myth: My Customers Aren’t On Social MediaThis is one of the most common myths about social media marketing. The truth is, however, that almost everyone is on social media in one way or another. In fact, according to recent studies, 83% of Canadians are active on at least one social media network. Even if your specific customer base isn’t active...
4 Ways to Promote a Business Online
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4 Ways to Promote a Business Online

There are many different ways to promote a business online, and the best strategies depend on the budget that you have as well as the type of business that you have.  As a small business owner, you know that promoting your business online is essential to success. But with so many options available, it can be hard to know where to start. Here are four ways to promote your business online, no matter what stage you’re at. Once you start implementing these strategies, you’ll watch your online presence grow and your profits improve significantly. Let’s get started! 1. Build a Strong WebsiteIf you already have a brick-and-mortar business, it is hard to promote your business without having an online presence. People are turning to the web for information about businesses, so if they can’t fi...
#439: 9 Things I’d Do If I Started My Business All Over Again
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#439: 9 Things I’d Do If I Started My Business All Over Again

Lessons I’ve learned that will save you time, money, and lots of stress If you have recently taken the deep-dive into entrepreneurship, then this episode is for you. Yes, you, friend! The brave soul with the beautiful vision, the passionate achiever who believes in their business with every ounce of their soul, and the one […] The post #439: 9 Things I’d Do If I Started My Business All Over Again appeared first on Amy Porterfield | Online Marketing Expert.
Digital Marketing Practices To Follow During The COVID-19
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Digital Marketing Practices To Follow During The COVID-19

We all know that the COVID-19 breakout has slowed down the markets. In this lockdown/quarantine situation, you can still grow your business and take advantage of the massive customer base, if doing nothing but browsing most of the time. Unique businessmen think of this crisis as an opportunity in disguise. Let’s discuss some ways in which you can maximize this time to grow your business and bounce back when the time is right. Strengthen Bond with customers on social mediaUse your business’ social networking accounts to connect with customers and target them. Don’t push for sales or conversions.  More people are logging on social media, and they need to be in communication. People are information hungry right now and if you can provide it to them it will add to your ...
How to Ready Your Business For Scalability? 4 Essential Steps To Avoid Obstacles
Advanced SEO Techniques, Business advice, business analysis, Digital Marketing Strategies, Email Marketing, googe optimize, Google, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo services

How to Ready Your Business For Scalability? 4 Essential Steps To Avoid Obstacles

Setting up a business is one thing but growth and scalability are a totally different story. The metrics change drastically in the latter. It is true that the beginning stages for any business can be tough and complicated, however business owners must also think of ways to prepare for the future plans of scaling up and expansion. Once your business has traversed the road between setting up and scalability newer challenges begin to appear and the best way to mitigate them is to be ready and prepared. Scalability means growth and expansion which should be the target of every business. Without it, you start stagnating and your business ultimately ends in a stalemate. Scaling your business should be approached with caution, if you go too fast you can end up crashing and if ...
The Top 5 Digital Marketing Services Your Business Should Invest In
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The Top 5 Digital Marketing Services Your Business Should Invest In

As a business owner, you’ve probably heard the term digital marketing floating around a lot over the last several years. While you’re probably aware of the fact that your business needs digital marketing, you’re probably also aware of the fact that the digital marketing world encompasses a variety of different services. Even though it’s true that all digital marketing services have their benefits, there are some that may make more sense for your business. Keep reading to learn about the five digital marketing services your business should invest in.  Search Engine Optimization (SEO) In recent years, the internet has become a very important part of the buyer’s journey. The majority of people now research businesses online before deciding to purchase anything. As a result, SEO has become ...
5 Reasons Why Your Digital Marketing Strategy Might Not Be Working
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5 Reasons Why Your Digital Marketing Strategy Might Not Be Working

How many times have you been told that investing in digital marketing is essential for the success of your company? If you’re like most business owners, the answer to that question is probably more times than you can count. However, have your best digital marketing efforts failed to yield the results you were hoping for? If so, the good news is that there are things you can do to turn your marketing campaigns around. The first step is understanding what you’re doing wrong so you can make the right adjustments moving forward.  Let’s get into some of the reasons your digital marketing strategy might not be working as well as you’d like.  You Aren’t Targeting The Right Audience On the surface, it may seem like the goal of a marketing strategy is to get your brand in front of as many people...
5 Reasons To Hire A Digital Marketing Agency Based in Toronto
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5 Reasons To Hire A Digital Marketing Agency Based in Toronto

If you’re like most business owners in the Toronto area, you understand just how competitive things can be. As a result, it’s important for you to find ways to differentiate yourself from the competition. Implementing a marketing strategy is the best way for you to do this, and hiring a digital marketing agency to design that strategy is a great way to steer you in the right direction. Although there are digital marketing agencies all over the world, working with one that is also located in Toronto may be more beneficial than you know. Let’s get into some of the reasons you should hire a digital marketing agency based in Toronto.  The Agency Will Have An Understanding Of The Local Landscape Are you a Toronto-based business looking to improve your marketing efforts? Read here to learn wh...
Promote Your Business Website: 4 Ways to Use Your Google Business Profile
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Promote Your Business Website: 4 Ways to Use Your Google Business Profile

Building an excellent business website is essential to succeeding in today’s business environment. It’s as important to have a great website as it is to have a high-quality store in your community. Once you have your website, however, it’s important to promote it. You can’t just expect people to find your business if you don’t promote it. Fortunately, you have an excellent tool available to you — Google My Business. Google My Business (GMB), also known as your Google Business Profile, allows you to create a profile for your business and increase your online presence and reputation. If you want to promote your website, you need to use GMB. Here’s how to do it. Have a Complete ProfileIf you’re trying to find a reputable company and you find an online profile that’s only partially comple...
5 Digital Marketing Strategies That Help Increase Sales
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5 Digital Marketing Strategies That Help Increase Sales

As a business owner, you know that effective marketing is the key to success. Over the years, however, the marketing landscape has changed. As more and more people begin their buyers’ journeys online, marketing via the internet has become extremely important. If your business doesn’t have a strong online presence, you could be missing out on lots of opportunities to attract new customers. But, with so many methods of digital marketing, it may be difficult to decide which strategies make the most sense for you.  Keep reading to see five digital marketing strategies that help increase sales. Not only are these strategies helpful on their own, but when implemented together they can make a world of difference for your business.  Don’t Forget About Email Marketing When lots of people hear th...
5 Things To Keep In Mind When Working With Digital Marketing Agencies
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5 Things To Keep In Mind When Working With Digital Marketing Agencies

In recent years, digital marketing has become a very powerful tool for businesses. Now that nearly 70% of customers do an online search before spending money with a business, it’s more important than ever for your company to have a strong line presence. The good news is a digital marketing agency can help ensure that your business finds success online. That said, digital marketing encompasses so many things that it can be confusing to know what to expect when working with an agency. To give yourself and your business the best chance of having a positive experience with an agency, it’s best to enter into the relationship as prepared as possible. Fortunately, we’ve got you covered. Let’s talk about some of the things you should keep in mind when working with digital marketing agencies.  C...
How Can I Promote My Website: 5 Strategies
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How Can I Promote My Website: 5 Strategies

Your business website is the most important online asset you have. It’s similar to your physical storefront — it’s the only place online where you can control the content, layout, and connection to your customers. However, if no one can find your website, it’s not going to help your business grow. How can you spread the word about your business, brand, and site? There are several ways, and they help build awareness about your company and bring in new customers. Here are five strategies you can use to promote your business website today! Share on Social Media The best way to reach your ideal audience is to figure out where they spend time, and then spread your message on that platform. For most small and medium-sized businesses, that means being active on social media. There are dozens o...
5 Ways To Improve Your Digital Marketing Efforts
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5 Ways To Improve Your Digital Marketing Efforts

Most business owners are aware of the importance of digital marketing. However, some people mistakenly believe that digital marketing is supposed to automatically work – even with minimal effort. Realistically, though, that isn’t the case. In order to see results from your digital marketing strategy, there are certain things you should keep in mind. Otherwise, you could be spending lots of time and money that you won’t get back. The good news is that it’s not too late to turn things around, even if things haven’t been going as planned. Keep reading to see five things you can do to improve your digital marketing efforts.  Research Your Competition Competition is an unavoidable part about running a business. While everyone would like to think that their business is the best in the industr...
How Advertising Influences Us: The Psychology Behind Ads
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How Advertising Influences Us: The Psychology Behind Ads

People are surrounded by ads every day. We each see thousands of advertisements no matter where we live, work, and spend time. We often try to tune them out, but there’s no doubt they have an influence on us. Businesses count on the impact of advertising to build their brands and promote products and services. Have you ever wondered how advertising influences us? Understanding the psychology behind advertising can help your marketing efforts be more effective. Let’s take a look at the ways that ads impact consumers. Ads Connect With How People Are Already Feeling Great ads are relatable and create an immediate connection with the audience. How do they do this? Primarily through sharing a message that resonates with what the target consumer is already thinking and feeling. If you’re a la...
How to Promote a Website on Facebook: 5 Mistakes to Avoid
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How to Promote a Website on Facebook: 5 Mistakes to Avoid

Facebook is the ideal place to promote your small or medium-sized business. The social media platform has 2.89 billion monthly active users around the world, and most of those are ages 18-54. This is the ideal demographic for most Canadian businesses. However, if you’re going to promote your business on Facebook, you want to make sure to avoid common mistakes that will drive people away from your company instead of drawing them in.  Here are the errors you don’t want to make as you promote your website on Facebook. Being Impersonal and Robotic As a business you may want to be professional, but on social media that can easily come off the wrong way. Being too formal online can result in consumers feeling alienated, or can make it seem like you’re only there to promote your products and s...
How to Promote a Website on Social Media: 5 Tips You Need
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How to Promote a Website on Social Media: 5 Tips You Need

Social media has grown from being a platform for young people to connect with school friends to being a way that everyone of every age keeps up with each other. Almost half of the planet uses social media, with the number being over 80% in developed countries like the U.S. and Canada. The juggernauts, like Facebook, Instagram, Pinterest, and Twitter, have also become essential for businesses trying to reach their ideal audience. Promoting a website on social media can feel overwhelming, though, especially because there are so many platforms out there.  The good news is that a few tips will help you successfully promote your business online. Here’s what you need to know! Narrow Your Focus You’ll definitely go crazy if you try to promote your business on every social media platform availa...
Web Design Per Page Cost: Here’s What To Expect
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Web Design Per Page Cost: Here’s What To Expect

Hiring someone to build a website can be overwhelming for lots of business owners. One of the first things most businesses want to know is how much they can expect to spend on the project. The truth is that the cost of a website will vary based on a few different factors, and one of them is the number of pages you’re going to need. Regardless of the number of pages you end up with, though, it’s essential that they all serve a purpose.  Let’s talk about what you should know about web design per page cost.  How Is Web Design Cost Calculated Before we talk about web design per page cost, we thought it would be a good idea to provide some insight on how the cost of a website is determined.  The Designer’s Experience One of the biggest things that will determine the price of a website is how...
5 Things To Avoid When Hiring A Website Development Company
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5 Things To Avoid When Hiring A Website Development Company

Investing in a website is one of the most important things you can do as a business owner. At the same time, however, hiring a website development company can be an overwhelming process/. The good news is that if you know what to look for ahead of time, you can put yourself in a position to find a company that can get the job done and build a long lasting relationship for help on future projects.  Let’s talk about some of the things you should avoid when hiring a website development company.  No Reviews Even with all of the advances in modern technology, word of mouth is still one of the best ways to learn about businesses. These days, however, word of mouth usually comes in the form of online reviews and testimonials. In fact, 93% of people read online reviews before deciding to purcha...
Business advice, coronavirus, covid-19, Digital Marketing Services, Digital Marketing Strategies, googe optimize, Google, google optimization, google seo, nCov-19, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO For Small Business, seo services

Digital Marketing Practices To Follow During The COVID-19 – SEO Ninja

We all know that the COVID-19 breakout has slowed down the markets. In this lockdown/quarantine situation, you can still grow your business and take advantage of the massive customer base, if doing nothing but browsing most of the time. Unique businessmen think of this crisis as an opportunity in disguise. Let’s discuss some ways in which you can maximize this time to grow your business and bounce back when the time is right. Strengthen Bond with customers on social mediaUse your business’ social networking accounts to connect with customers and target them. Don’t push for sales or conversions.  More people are logging on social media, and they need to be in communication. People are information hungry right now and if you can provide it to them it will add to your ...
Advanced SEO Techniques, Business advice, business analysis, Digital Marketing Strategies, Email Marketing, googe optimize, Google, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo services

How to Ready Your Business For Scalability? 4 Essential Steps To Avoid Obstacles – SEO Ninja

Setting up a business is one thing but growth and scalability are a totally different story. The metrics change drastically in the latter. It is true that the beginning stages for any business can be tough and complicated, however business owners must also think of ways to prepare for the future plans of scaling up and expansion. Once your business has traversed the road between setting up and scalability newer challenges begin to appear and the best way to mitigate them is to be ready and prepared. Scalability means growth and expansion which should be the target of every business. Without it, you start stagnating and your business ultimately ends in a stalemate. Scaling your business should be approached with caution, if you go too fast you can end up crashing and if ...
Is Advertising a Fixed Cost?
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Is Advertising a Fixed Cost?

As you build your business, you know that you need effective marketing and advertising. There are costs involved, but these are an investment in your business. However, understanding these costs correctly is essential if you want the best return on your investment. Is advertising a fixed cost or a variable one? It can be a confusing question. We’ll look more deeply at the cost of advertising and how to incorporate it into your marketing plan. Understanding Fixed Costs What is a fixed cost? You might think of a fixed cost as something that stays the same every month or every year, but that’s not quite true. A fixed cost is a cost that remains constant no matter how many products or services you produce. For example, if you made shoes from leather, the amount you spend on leather would go...
5 Ways Hiring A Web Development Agency Can Help Grow Your Business
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5 Ways Hiring A Web Development Agency Can Help Grow Your Business

When most businesses hire a web development agency to build a website, they don’t truly understand the value of what they’re investing in. Hiring a web design company is about much more than just having a website built. When it’s all said and done, that decision will likely benefit your business for years to come. The reality is that web design agencies play a very important role in helping other businesses grow. If you’re looking to take your business to the next level, working with a web development agency could be the key to doing just that. Keep reading to find out how.  What Do Web Development Agencies Do? Most people are aware of the fact that web development agencies design and build websites, but oftentimes they do much more than that. While the exact services will vary based on...
How Marketing Helps Business in the 21st Century
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How Marketing Helps Business in the 21st Century

If you’re like a lot of small business owners, the last 20 years have created a ridiculous amount of change in how your market your business. It seems like just a moment ago we were all placing ads in the Yellow Pages so that people would find our company and call for our products and services. Today’s marketing is full of social media apps and acronyms. We have to optimize our SMM and our SEO in order to get the maximum ROI while maintaining an excellent CX. WHAT? Exactly. So this guide is going to make things simpler and break down how marketing helps your small business in the 21st century. By the end, you’ll know exactly what you need to do to grow your business. People Are Actively Looking for Solutions to Problems If someone wanted to know something, they used to ask friends or fa...
What Do Website Developers Do? Here’s What You Should Know
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What Do Website Developers Do? Here’s What You Should Know

If you’re like most people, you’ve heard the term “website developer” but you may not know exactly what the job entails. After all, terms like web designer and web developer are often used interchangeably, but the reality is that both of these roles have very different functions. Although you may think it’s unnecessary for you to know what web developers do, it can actually benefit you in the long run. Since websites are now an important part for businesses in every industry, there will probably be a time when you need to hire a website developer. Having a good understanding of what a website developer does will allow you to be more educated when you’re looking to hire a developer to work on your website. Keep reading to learn more about the role of a web developer. What Do Web Develope...
The Business Owner’s Guide to What Web Design Is All About
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The Business Owner’s Guide to What Web Design Is All About

Web design is a term that many people are familiar with, but lots of those people don’t actually have a strong understanding of what web design really entails. Having a good understanding of what to expect from web design can be invaluable to your business because it allows you to be more informed when hiring a web designer or working with your current web designer on projects. Continue reading for our quick guide on what web design is all about.  What Is Web Design?Web design and web development are phrases that are often used interchangeably. As a result, many people may not know the difference – or even be aware that there is one. Although web design and web development usually overlap, they are actually two distinctly different things. To put it simply, web development mainly refe...
Does Marketing Work? 4 Reasons You Might Be Struggling
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Does Marketing Work? 4 Reasons You Might Be Struggling

It’s not uncommon for small business owners to be frustrated with their marketing. Because marketing is focused on creating leads and sales is focused on turning leads into customers, leaders often overvalue sales and ignore marketing. After all, it’s hard to know exactly what you’re getting from marketing investments. It can feel like you’re spending money without clear returns. And when your resources are limited, that’s frustrating! This article will look at four common marketing mistakes that small businesses can make, and how to fix them. When you take these steps, your marketing will work far better! 1. You Don’t Have Clear Goals As you know, it’s pretty difficult to accomplish something if you don’t know what you’re aiming for. To make your marketing effective, you need to have c...
Why Marketing Matters When You Need to Grow Your Business
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Why Marketing Matters When You Need to Grow Your Business

If your business has plateaued, it can be frustrating to figure out how to get things growing again. Do you need to adjust prices? Figure out a new promotion? Add new services or products? The answer may be easier than you think. It may simply be a matter of marketing your business a bit more effectively. If you try some new strategies, you’ll discover why marketing matters so much when you need to expand your business.  Here are some tips you can use to jumpstart your growth with marketing. Shift From Outbound to Inbound Marketing Outbound marketing is focused on sending your message out and getting in front of consumers while they’re doing something else. For example, an ad in the midst of a television show is outbound marketing. So are radio ads, social media ads, and banners on webs...
The Benefits Of Hiring A Web Design Company to Design Your Website
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The Benefits Of Hiring A Web Design Company to Design Your Website

If you’ve been in business for a while, then you probably remember the days when companies could get by without having a website. Those days, however, have become a thing of the past. Having a website is now critical for success in most industries and that probably isn’t going to change. That being said, having a professional looking website that is also user friendly should be at the top of your priority list. As a business owner, you may be tempted to save money by designing and maintaining the website yourself, but hiring an experienced professional could actually be more cost effective in the long run. Let’s talk about some of the benefits of  hiring a web design company for your online needs.  Your Website Will Be Designed With SEO In Mind  We’ve already established that having a...
Know Your Pros: What a Marketing Manager Does
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Know Your Pros: What a Marketing Manager Does

Small business owners often need help getting their marketing work done. That generally means working with an agency or a variety of professionals who can understand your business goals and help you execute your marketing plan. This guide will look at what a marketing manager does for your business, so you can decide if you need to hire one. It’s possible that your business will benefit from having a marketing manager in-house, or that you might do better outsourcing the work. Here’s what you need to know about what a marketing manager does. Promoting Your Business The primary job of a marketing manager is to promote a business, product, or service. Because you run a small company, it’s likely that you would have one marketing manager that would oversee all of the marketing for your bus...
What Marketing Does to Grow Your Small Business
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What Marketing Does to Grow Your Small Business

Your small business has a product or service that you know is important to customers. People need what you do, and you do it very well. How do they find out about your business and choose to buy from you instead of someone else? The answer is marketing. Marketing involves discovering your unique selling point (USP), creating a message around that USP, and amplifying that message so the right audience hears it. You know that marketing is essential if you want to succeed, but do you know exactly what marketing does to help you grow? Here are just a few of the benefits. Helps You Connect to the Right Audience Not everyone needs what you offer. And of the people who do need it, only a specific group is truly an ideal customer base for your business.  Your ideal audience is the people who be...
Why Marketing is Important for Small Businesses
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Why Marketing is Important for Small Businesses

In 1989, the movie Field of Dreams made this tagline famous: “If you build it, they will come.”  It worked great in the movie, but it’s a terrible business strategy. The truth is that you need to define and amplify your message if you want to succeed in business. That’s why marketing is so important. It’s also vital to do the right marketing. If you don’t have the right audience or don’t focus the message to be relevant, you won’t get any traction. Let’s take a look at several reasons why marketing is important and how to do it right. There’s a Lot of Noise Out There The primary reason “If you build it” doesn’t work is that there are too many people and companies that are clamouring for everyone’s attention. If you’re quiet, you’ll never be discovered and therefore you’ll never get any ...
Does Website Traffic Make Money? Growing Your Business Online
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Does Website Traffic Make Money? Growing Your Business Online

As the owner of a small or medium-sized business, you’ve probably heard that having a website is essential and digital marketing can help your business grow quickly.  However, you might be skeptical. After all, it costs money to invest in this kind of marketing strategy. Is it really worth it? Does website traffic make money? The right website traffic absolutely does make money, and it can help your business grow in ways you never thought possible. If you’ve been relying on your local reputation and word-of-mouth to grow your business, you can multiply your results by using those same approaches online. Here’s what you need to know about online growth! What Traffic Do You Need? Consider the impact of word-of-mouth advertising on your small business. These recommendations are only effect...
Why a Website is Important for Small Businesses
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Why a Website is Important for Small Businesses

We all know that websites are an important way to connect with customers for all companies, but they are especially important for small businesses.  A small company needs every opportunity it can find to connect with its customers and get a leg up on larger competitors. Here’s how your small business website can help you excel, grow your company, and make an impact in your community. A Website is Essential For Local SEOSearch engine optimization (SEO) is a strategy that all businesses use in order to rank highly in Google search results for their industry, products, and services.  However, small companies have an advantage over larger businesses because they can use local SEO to be even more relevant to their target audience. Local SEO involves using relevant keywords with local landm...
5 Signs It’s Time For A New Website Design
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5 Signs It’s Time For A New Website Design

If you have a website, the good news is that you’re already moving in the right direction. However, depending on when your site was designed, there’s a chance that it might be time for a refresh. Since internet technology is constantly changing, websites need to be updated regularly in order to provide the best experience for your users and the best performance for your business. Failing to update your website could cause people to lose trust in your business. On top of that, it could result in lost traffic which can ultimately mean lower sales for your business. By investing in improvements to your website, you’re truly making an investment in your business that could yield some great results. Keep reading for 5 signs that you may be ready for a new website design.  Your Website Isn’t ...
The Top Questions to Ask Web Design Companies Before Hiring
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The Top Questions to Ask Web Design Companies Before Hiring

As more and more people turn to the internet during their buyer’s journey, having a website has become increasingly important. In fact, at this point nearly 65% of small businesses have a website. However, if you’re going to invest in a website you want to make sure that it looks good and works well for your users. For those reasons, it is recommended that you hire a professional to design your site. However, with so many web design companies out there, it can be difficult to know how to find the ideal fit for you. The good news is that there are some things you can do to determine whether a web design company has the right approach to meet your needs. Let’s talk about some of the questions you should ask web design companies before hiring.  Do You Have Experience Developing Websites In...
5 Winning Strategies For Digital Marketing For Industrial Products
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5 Winning Strategies For Digital Marketing For Industrial Products

If you’re in the manufacturing industry, you may not think that digital marketing is important for your business. However, that couldn’t be any further from the truth. These days, many people (and businesses) start their buyer journey with a Google search. As a result, digital marketing for industrial products is something you can’t ignore.  The reality is that it’s essential that your business have a strong online presence so that you don’t get left behind. With the right approach to digital marketing, you can set your business up for endless amounts of success.   Let’s talk about five digital marketing strategies that will help your business see results. Remember The Importance Of Web DesignBy now, you’re probably already aware of the fact that your business needs a website. However...
My Website Will Not Load: What to Do
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My Website Will Not Load: What to Do

Your website is a vital asset for your business, and you need to be available 100% of the time. Unfortunately, sometimes that doesn’t happen. If your website will not load, it’s essential to figure out why and fix the problem right away. It happens even to enormous companies: On Monday, October 4, 2021, Facebook and its fully-owned Whatsapp and Instagram apps were down for six hours. The company lost millions of dollars in that timeframe. You don’t want that to happen to your company! A non-loading website can result from a variety of problems. Here’s a list that will help you troubleshoot the issue and make changes so that you don’t have to worry about downtime in the future! 1. Make Sure Your Internet Connection is Strong The first step to take is to ensure that the problem is with yo...
How Websites Are Made: 3 Steps to Create Your Biggest Asset
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How Websites Are Made: 3 Steps to Create Your Biggest Asset

Having a website is essential if you want your small or medium-sized business to be successful. It’s your biggest business asset — your online storefront, consumer educator, and the way your company is discovered online. Of course, before your website can go to work bringing in your ideal leads and ready-to-buy customers, it needs to be created. Whether you do this yourself or hire a professional marketing agency like Local SEO Search, it’s important to know the steps of how websites are made. Let’s dive in! Step 1: Your Domain Name and Hosting The first step is to lay the groundwork for your website. That means securing a web address, better known as a domain name, and high-quality hosting.  Generally, your web address is your business name, but it’s not always that easy. Perhaps your ...
DIY or Not? Why You Should Have a Website Built
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DIY or Not? Why You Should Have a Website Built

A website is an essential asset for your business marketing, but how do you create one? Many small businesses are tempted to try to build a website by themselves to save money. Unfortunately, that doesn’t work out well. It’s a better idea to have a website built for you by a professional — and it doesn’t have to break the bank! The truth is that you can have a web designer customize a WordPress template if you need to cut costs or get a fully custom website if you can make the investment. Why should you have a website built? Here are several reasons! You’ll Save Dozens of Hours of Productive Time You might think you’ll save money if you create your own website, but time is money — and you’ll spend a tremendous amount of time on it. Because you’re not an expert, it will take you much lon...
How Websites Work to Bring in New Business: 4 Strategies to Know
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How Websites Work to Bring in New Business: 4 Strategies to Know

You know that your website is a major investment, and you want to make sure you reap the rewards. Getting an excellent return on investment (ROI) on your website isn’t difficult, but it does take some specific strategies.  The first thing you need is optimization. This involves creating a website that will get attention from the right people at the right times. The second thing you must do is amplify your message. This gets more eyes on your content and more traffic to your website. We’ll take a look at how websites work to bring new customers into your business through a variety of optimization and amplification strategies. Let’s dive in! 1. Search Engine Optimization is EssentialJust because you create a website doesn’t mean the right people will see it. You need to show up in the p...
How Content Marketing For Manufacturers Differs From Other Industries
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How Content Marketing For Manufacturers Differs From Other Industries

Creating content has become the cornerstone of many marketing strategies. In fact, 93% of marketers in the B2B space use content as a part of their strategy. Needless to say, publishing high-quality content can help businesses attract leads and convert them into customers. However, as a manufacturing business, you’ve probably noticed that creating content isn’t as easy as it seems. That’s because the manufacturing industry has some unique qualities that should be considered when coming up with a content strategy.  If you’re interested in learning about some of the things you should keep in mind when creating content, we’ve got the information you need. Here are some of the ways content marketing for manufacturers is different from other industries.  Manufacturing Products Can Be Difficu...
How You Can Use SEO For Suppliers To Generate More Web Traffic
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How You Can Use SEO For Suppliers To Generate More Web Traffic

In recent years, having a strong online presence has become increasingly important. Most people, even in the B2B space, start their buyer’s journey with a Google search, so ensuring that your website ranks in search engine results is a must. Just ranking isn’t enough, though. The closer you can get to the number one spot, the better off you’ll be. This is where search engine optimization (SEO) comes into play. Although you’re probably already utilizing other forms of marketing for your business, SEO is one that should also be added to your strategy. As a wholesaler/supplier, investing in search engine optimization (SEO) for your website has the potential to change the trajectory of your business. Let’s talk about how you can use SEO for suppliers to generate more web traffic.  Conduct K...
Digital Marketing For Distributors: Unique Tips To Grow Your Business
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Digital Marketing For Distributors: Unique Tips To Grow Your Business

When most people think of digital marketing, there are certain industries that come to mind. However, digital marketing is something that all businesses can benefit from, and distribution companies are no exception. In fact, digital marketing is a must for any business that wants to stand out against its competition.  That said, however, industries face different challenges when it comes to creating successful strategies. Digital marketing for distributors requires a different approach than other kinds of businesses. As a result, it’s important that your business’ digital strategy incorporates techniques that align with the needs of your industry. If you’re interested in learning more about how to handle digital marketing as a distributor, today is your lucky day. Keep reading for some ...
How Websites Make Money for Your Business
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How Websites Make Money for Your Business

You know that a website is essential for your business — it serves as your online storefront and much more. However, is your site working as hard for you as it should be? A well-designed and properly optimized website should be your best salesperson. The site works around the clock, seven days a week, and never needs a break or a vacation. If your website isn’t making you money, it should be! Here’s what you need to know to get your website to work as hard as you do. Money Maker #1: ReviewsA full 84% of people trust reviews as much as they trust a personal recommendation from a friend or family member. That means that reviews are a key money maker for your business.  Most of your reviews are probably on your Google Business page, and that’s fine. However, since they’re public, you can...
How to Set Up Your Google My Business Website
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How to Set Up Your Google My Business Website

Creating a Google My Business page is one of the best steps you can take to improve your online marketing. It’s a great way to put your business on the map and make Google more aware you exist. However, creating a page isn’t the only benefit you get. You also have the ability to make a simple GMB website to strengthen your online presence. Why You Should Build a Website with GoogleA website is a crucial part of your digital marketing strategy. For small businesses that don’t have one or can’t afford professional solutions, building a free Google business website is a good starting point. Even if you already have a site, it’s often a good idea to invest some time in optimizing your GMB this way. The more of Google’s services you use, the bigger you make your presence, and the easier it...
Do Websites Cost Money… Or Make Money?
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Do Websites Cost Money… Or Make Money?

Many times when a business owner looks at creating a website, they see it as an expense. Because it costs money, you might feel like putting it off or not investing in your website beyond creating a static site with your contact information. Unfortunately, you’d be making a major mistake. The truth is that websites don’t cost money, they make money. In fact, a high-quality business website can be the hardest working salesperson on your team. Let’s take a look at the costs and benefits of a well-optimized business website. Website Investment CostsDo websites cost money? In the beginning, yes. Like everything in business, you do have to invest in your website to get it set up so that it can start making you money. The good news is that those costs are often far less than you think. Here...
5 Things You Should Know About SEO for B2B Companies
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5 Things You Should Know About SEO for B2B Companies

In the business to consumer world (B2C) the benefits of SEO have been widely known for several years. However, companies in the business to business (B2B) space are just starting to fully understand the benefits of SEO. Although you may be used to other forms of marketing, investing in SEO could be a great way to soar past your competitors and set your business up for endless success.  If you aren’t sure about the ways SEO could be useful for your business, we’re about to break some of them down. Let’s get into some of the things you should know about SEO for B2B companies.  SEO Can Lead To More SalesIncreasing sales is a constant goal for any business. When done right, SEO can help you do this. For instance, did you know that an online search is the first step for 71% of B2B customer...
What to Know Before Hiring an SEO Agency for SaaS Companies
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What to Know Before Hiring an SEO Agency for SaaS Companies

Over the last several years, search engines have become a very important part of the buyer journey. In fact, more than 80% of people like to visit a business’ website before spending any money and the SaaS industry is no exception. That said, it’s important for people to be able to find your website, and SEO plays a big role in that.  Since SEO can play such a critical role in your company’s success, it’s essential that your SEO work be done by someone who knows exactly what they’re doing. That’s why we recommend hiring a trusted SEO agency to handle your strategy.  Making the commitment to hire an SEO agency can be a pretty big decision. As a result, it’s important to get as much information as possible before handing your SEO strategy to someone else. In this post, we’ll discuss some ...
5 Tips to Ensure Your Business Succeeds
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5 Tips to Ensure Your Business Succeeds

Running a business is a challenge in the best of times, and the last two years have been a struggle. Many businesses have closed and others have struggled to survive on a skeleton staff.  What can you do to position your small business for success, whether times are good or challenging? There are a number of processes to put in place that will help make your company more resilient.  Here are the tips you need to effectively manage your business and reach your goals! Have a Written Business PlanYour business plan is your company’s north star. When things are going well, it’s the document that defines your goals and growth plan. When things get tough, it’s the business plan that helps you focus on what’s most important.  Of course, no business plan is perfect from day one. Updating it r...
Salary or Dividend: How Business Owners Pay Themselves
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Salary or Dividend: How Business Owners Pay Themselves

If you’re a new business owner, you might wonder what you do to ensure you can pay your personal bills. You provide products or services, the customers give your company money, and you pay your business bills. But what about your mortgage, utilities, or buying your own groceries? That comes from your income, and it can be hard to know exactly how much — and how — to pay yourself. A sole proprietor simply keeps all the income from the business and it’s reported as personal income. However, if you have a corporation you have additional options. Let’s look at how business owners pay themselves! How Much to Pay YourselfNo one goes into business planning to work for free, but many new businesses find that they struggle to make ends meet in the beginning. This might mean that you can’t hire...
Digital Marketing For Manufacturers: 5 Strategies We Recommend
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Digital Marketing For Manufacturers: 5 Strategies We Recommend

Over the last several years, the marketing landscape has undergone some serious changes. If you want to make sure your manufacturing business stays competitive, it is important to keep up with these changes.  Currently, around 80% of online purchases start with a Google search, and that number is only expected to increase in the years to come. Needless to say, it’s more important than ever that your business’ marketing strategy focuses heavily on generating leads and sales online. At the same time, however, digital marketing for manufacturers encompasses a variety of techniques and strategies, and picking the right one for you isn’t always easy. In this article, we’ll go over five of the strategies we recommend so that you can get a better idea of how to approach marketing for your busi...
Is Your Website Safe? 5 Ways to Boost Security
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Is Your Website Safe? 5 Ways to Boost Security

As a small business owner, you know that having a website is essential to your success. It’s your most important digital asset, and a properly optimized website can bring you to the attention of ideal customers when they’re most ready to buy. However, if your website is not safe, no one will contact you — not just through your website, but at all. A company with a compromised website is one that is seen as irresponsible and unprofessional.  Fortunately, there’s a lot you can do to keep your website safe and your customers comfortable. Here are four ways to boost your website security. Choose a High-Quality Website Host A website host runs the computers and servers that are required to keep your website online. One of the ways hackers can compromise your site is by attacking the host and...
SEO for Manufacturing Companies: 5 Mistakes To Avoid
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SEO for Manufacturing Companies: 5 Mistakes To Avoid

SEO for manufacturing companies has become an essential part of business growth. Since the majority of people now begin their buyer’s journey with a Google search, it’s essential that your website has a strong online presence that includes ranking high in search engine results. At the same time, though, many businesses fail to understand the proper way to implement SEO strategies which can leave them feeling disappointed with the results. While it’s important to implement SEO into your marketing strategy, it’s also important that it be done right. Let’s talk about 5 SEO mistakes manufacturing companies should avoid.  Not Setting Specific Goals No matter what kind of marketing your business is doing, goal setting is a must. Without setting clear goals, you’ll have no way of really knowin...
5 Things to Do When Business is Slow
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5 Things to Do When Business is Slow

As a business owner, you expect ups and downs as you run your company. There will always be busy times and slow times. However, it’s important to make sure the slow times don’t drag the business down into failure. Slow times often mean less revenue, which can make new initiatives tricky. One strategy that’s essential is to put money aside when things are busy so that your company can make it through slower months. You’d do something similar in your personal life if you have a windfall and wanted to prepare for tougher times. The good news is that when business is slow, you don’t have to just wait it out. Instead, take action by doing one of these five things. Boost Your MarketingIf things are slow, the first thing you need is more revenue. How can you boost your sales and bring in new...
How a Website is Created for Business: 5 Steps
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How a Website is Created for Business: 5 Steps

As a small business in 1990, you’d never dream of operating without a storefront. As a company in today’s business environment, you can’t afford to not have a website. Your website is as important as your physical location and perhaps more so; in 2019, online sales in Canada totaled $1.85 billion. If you don’t currently have a website, or your site is underperforming, you might wonder how to create an effective business website. The good news is that it doesn’t have to be difficult. Here are five steps to get your business on the (digital) map. Secure a Website Domain and HostingWhen you have a physical storefront, you need a business address and some land for your store. A domain name and hosting are the same things, only online. Your domain name is the website name that goes in the ...
How Business Expenses Work: A Complete Guide
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How Business Expenses Work: A Complete Guide

Business expenses are the costs you pay to run your company. Some of these happen just once, such as the investment of buying a new vehicle lift for your auto shop. Others are consistent over time, such as electric bills and payroll. As you run your business, it’s important to monitor your expenses so that you know whether your company is profitable, how your cash flow is doing, and whether your business is in danger of running out of cash. You can also deduct business expenses from your business taxes. Wonder how business expenses work, exactly? Let’s take a look. What Expenses Should You Track?In a phrase, all of them.  Part of knowing how business expenses work is knowing your money is going. Every time money goes out of your business, you need to record it and keep an eye on trend...
The Best Questions to Ask Before Hiring a Marketing Agency for Manufacturers
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The Best Questions to Ask Before Hiring a Marketing Agency for Manufacturers

In recent years, the marketing landscape in the manufacturing industry has changed significantly. In order to stay competitive, hiring a marketing agency is something you should seriously consider.  However, hiring a marketing agency to work with your business is the start of an important relationship. Like any other relationship, though, it’s important to begin with a solid foundation. In order to do this, you need to have a good understanding of who you’re getting into business with. After all, teaming up with the right marketing agency can help elevate your business to new heights. However, before you enter into any agreement, there are a few things you should know. Keep reading to see the best questions to ask before hiring a marketing agency for manufacturers.  What Services Do You...
SEO For B2B: Improve Your Strategy With These Tips
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SEO For B2B: Improve Your Strategy With These Tips

Do you already have an SEO strategy but know it could be better? If the answer is yes, you’ve come to the right place. No matter how great your SEO strategy is, there are probably some things you could do to improve it. Since SEO for B2B can be very competitive, it’s important to be able to pivot your strategy as needed. In this article, we will cover some helpful tips to help boost your SEO strategy and enhance your business’ online presence. Perform An SEO AuditThere are lots of businesses that implement SEO without really having a clear understanding of what needs to be done to improve their website’s ranking. This is why it’s important to conduct an SEO audit to get a clear picture of the state of your website. Typically, it’s best to perform the audit before implementing any SEO ...
What to Look for In A B2B SEO Specialist
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What to Look for In A B2B SEO Specialist

Have you gotten to a place where you know it’s time to hire an SEO professional to help with your strategy? If the answer is yes, that’s great news. This probably means that your company is growing and you want to continue to stay competitive.  While working with an SEO specialist can be one of the best ways to take your SEO to the next level, it’s important to go with someone who can really help move your SEO in a positive direction. If you aren’t sure where to start, don’t worry; we’ve got you covered. We’re going to break down some of the things to keep in mind as you embark on this next chapter in your SEO journey. Keep reading to learn what to look for in a B2B SEO specialist.  Specific B2B SEO ExperienceMost people know that it’s important to find a B2B SEO specialist who has ex...
Here’s What To Expect When You Hire A B2B SEO Expert
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Here’s What To Expect When You Hire A B2B SEO Expert

As a business owner, your main goal is to make more money than you spend. As a result, the thought of hiring a professional to handle your website’s SEO may seem like an unnecessary expense. In reality, however, it is an investment that could yield a high and long-lasting return. In fact, SEO has a much higher return than other forms of marketing.  By trusting a B2B SEO expert to handle your strategy, you can put your business in a position to reach your audience in ways that once seemed impossible. If you’re interested in learning more about what an SEO professional can do to help your website reach a wider audience, today is your lucky day. Let’s talk about some of the things you can expect when you hire a B2B SEO expert.  An SEO AuditHaving a clear understanding of your current SEO...
8 Ways to Promote Your Website
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8 Ways to Promote Your Website

Your business website is one of the most important assets your company has. The right website will present your company as authoritative and in touch with the problems your ideal customer has, while also educating visitors about your products and services and encouraging them to buy. Essentially, a great business website is the best salesperson you don’t have to pay a salary to. This is why you want to ensure all of your ideal clients find it and engage with your content! Wondering how to promote your website online? There are a lot of options, but these are 10 of the best. Create and Share ContentOne way to draw traffic to your website is to give your ideal audience something to read or watch there. This means creating content that is relevant to your company and your customers’ need...
7 Ways to Promote Your Business Online
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7 Ways to Promote Your Business Online

Today, starting a business is almost the easy part. You can set up a high-quality website and register a business name, and begin providing products and services right away. The tough part isn’t starting the business, it’s getting attention from your ideal customers. The market in every industry is very competitive and crowded, and consumers get thousands of advertising messages every day. Fortunately, there are ways you can promote your business online and stand out from competitors. Let’s look at 10 effective strategies. Create a Social Media CommunityAs of 2021, Canadians spend an average of 1 hour and 46 minutes on social media each day. In addition, 91% of Canadians use the internet regularly. That means taking advantage of social media communities is a great way to promote your ...
How B2B SEO Marketing Can Bring Your Business More Qualified Leads
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How B2B SEO Marketing Can Bring Your Business More Qualified Leads

When people talk about SEO, they tend to focus on how it helps your website rank in the search engine results. What they don’t always do, however, is explain why that is so beneficial. The truth is that a good B2B SEO marketing strategy can be one of the best forms of lead generation for your business. Not only does SEO bring more people to your website, but it can help convert those people into happy customers. Keep reading to learn how B2B SEO marketing can help your business get more qualified leads.  Create Brand Awareness One of the best things about SEO is that it can help create brand awareness, and it does so in a way that doesn’t make your customers feel bombarded. In fact, the relationship between SEO and brand awareness is symbiotic because as your brand becomes more popular,...
What Business Makes the Most Money?
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What Business Makes the Most Money?

Everyone who goes into business has the same goal — to make money. How you choose to go about that, especially as an entrepreneur, has to do with your skills, talents, and goals. To create a great business, you need to match your skills with products and services that people will pay for. How do you know what business makes the most money? It’s important to look at two things: how much income you get, and how many expenses you have to pay. It’s possible for a business to make millions of dollars and still lose money! Comparing your income to your expenses is the best way to determine the most profitable kinds of business. Here are a few lucrative ideas to start with. Accounting Accounting can have a very high profit compared to revenue, partly because you don’t have very many overhead c...
Which Business is Good in Canada? 5 Options
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Which Business is Good in Canada? 5 Options

Millions of Canadians have lost their jobs due to COVID-19, both in 2020 and even into the middle of 2021. While the job market has recovered, the jobs are in different industries and require different skills than were previously needed. Job losses and the uncertainty created by the pandemic caused a lot of Canadians to rethink their career choices. Many people who have long dreamed of starting their own businesses have realized that it’s time to take that step. The question is, what kind of business should you start? Here are five great options. Real Estate Agent As people get back to work in new jobs, they’ll need to sell their current homes and move to new ones. That means being a real estate agent is a lucrative career option, especially right now. As a real estate agent, you’re con...
5 B2B Search Trends You Should Be Aware Of
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5 B2B Search Trends You Should Be Aware Of

Like everything else on the internet, search engine optimization (SEO) is constantly changing. While the basics of SEO have remained the same over the years, there are always new factors that can impact a website’s ranking. As a result, it’s important to stay on top of trends so you can ensure that your website is meeting the current standards.  If you’re ready to learn about some things you can do to give your website a better chance at ranking, you’ve come to the right place. Let’s talk about some of the B2B search trends you should know about.  Custom Websites Are More AppealingDid you know that more than 40% of people won’t buy anything from businesses with websites that aren’t designed well? The reality is that a business’ website also acts as its first impression to potential cu...
The Best B2B SEO Practices For Your Business
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The Best B2B SEO Practices For Your Business

Over the last several years, SEO has become one of the most important aspects of digital marketing. However, while lots of businesses are aware that they need SEO, they don’t always know what kind of approach they should be taking.  Since SEO consists of quite a few different elements, it’s important to understand which aspects make the most sense for your business. Having knowledge of the best ways to build an SEO strategy are the major keys for success.  In this article, we’ll go over some of the best B2B SEO practices that your business should be following.  Kee User Intent In Mind When Researching Keywords Keyword research is one of the key components to SEO. However, this research isn’t just about finding keywords that relate to your product/services. When looking for keywords to r...
6 Questions To Ask When Hiring a B2B SEO Agency
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6 Questions To Ask When Hiring a B2B SEO Agency

If you’ve finally gotten to the point where you’re ready to hire a B2B SEO agency, you’re definitely moving in the right direction. However, before signing any contracts or making any payments it’s important to make sure that you’ve chosen the SEO company that can best accommodate your needs.  In order to feel confident making that decision, there are some questions you can ask to ensure that the B2B SEO agency you plan on working with is the best fit. Keep reading to find out some of the best questions to ask before you hire a B2B SEO agency.  Do You Have Experience Working With Companies In My Industry? Experience is one of the most important things to look for when searching for an SEO company. However, all experiences aren’t equal. It’s essential to make sure that the SEO company yo...
Here’s How A B2B SaaS SEO Agency Can Help Grow Your Business
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Here’s How A B2B SaaS SEO Agency Can Help Grow Your Business

Since most businesses are aware that they should be doing some sort of SEO, they often jump in without really knowing what to do. While this may work at first, the key to a successful long term SEO strategy is working with someone who knows the ins and outs of search engines. rankings. This is why hiring a B2B SaaS SEO agency can be a smart move for your business.  These agencies have the expertise and experience to help improve your online presence and it could be a great investment for your business’ future. If you’re ready to learn about the benefits of hiring a B2B SEO agency, you’re in the right place. Let’s talk about some of the ways a B2B SaaS SEO agency can help your business grow.  Save Times and Money On the surface, it may seem like doing your SEO yourself might be the most ...
8 Key Reasons Advertising is Important For Your Business
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8 Key Reasons Advertising is Important For Your Business

“If you build it, they will come,” may work in the movies, but unfortunately not in business. Simply having a business or a website doesn’t guarantee that anyone will ever know about it. The truth is there are over 1.8 billion websites online, with more created every second. If you want to make a splash with your business, gain customers, and grow, you need a strategy. One of the most important strategies is advertising. Why is advertising important in society, for both business and consumers? Let’s take a look at eight reasons. Advertising Allows You to Connect With Ideal CustomersIt wasn’t long ago that advertising meant blasting a large population of people with a generic message, hoping that someone might be interested at the time they heard the advertisement. That’s not the case ...
Business to Business vs. Consumer Marketing: 5 Key Differences
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Business to Business vs. Consumer Marketing: 5 Key Differences

Business to business (B2B) and business to consumer (B2C) are terms that are often used in the marketing world. Although both terms are connected to business, they mean very different things.  The term business to business refers to companies that sell products or services directly to other businesses. On the other hand, business to consumer refers to companies that sell their products or services to consumers. While marketing is essential for both business models, they each require different approaches in order to be successful. Keep reading to learn about the differences between B2B and B2C marketing.  Relationships Are Especially Important With B2B MarketingAs a whole, marketing is all about connecting with people in hopes of making them see why they should buy what you’re selling....
5 B2B SEO Services You Should Invest In
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5 B2B SEO Services You Should Invest In

Have you heard of search engine optimization (SEO) but are still a little fuzzy on the details of how it can help your business? If the answer is yes, you’ve come to the right place. There are lots of different services that fall under the SEO umbrella, and we’re going to break down some of the ones that are most beneficial to your business. By making sure these services are a part of your SEO strategy, you can help set your business up for success. Let’s talk about five B2B SEO services you should be investing in. Custom Strategy It may be tempting to copy a strategy that you’ve seen work for other businesses, but you may want to think twice before doing that. A one size fits all approach isn’t the way you want to build your SEO strategy. Your business has unique goals and it’s importa...
Top Business Ideas You Can Start in Canada Today
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Top Business Ideas You Can Start in Canada Today

Many people dream of being an entrepreneur. Owning your own business, being in charge of your hours, work, clients, and more — it’s a big dream! Starting a business isn’t easy, but you can do it with some hard work and creativity. The question is, what kind of business should you start? A great business idea can be hard to find, and it all depends on your skills and what you want to do. What are some of the best small business ideas you can start in Canada today? Let’s take a look at what it takes to start a business and along with some great profitable business ideas. What Business Can I Start in Canada?The good news is that Canada is a great country for starting a business. There are some rules, but it’s still one of the top three countries in the world for startups.  Before you sta...
How Your Business Can Benefit From A B2B SEO Strategy
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How Your Business Can Benefit From A B2B SEO Strategy

Did you know that around 71% of B2B customers use search engines to research businesses? That number is only expected to increase in the coming years. Needless to say, it’s more important than ever before that your website be visible in search engine results.  Search engine optimization (SEO) can help make that happen. With a solid SEO strategy, your business can benefit for years to come. If you’re on the fence about whether or not you want to invest an SEO, we’re here to explain exactly why you should.  Let’s talk about some of the ways your business can benefit from implementing a B2B SEO strategy.  Increase Website TrafficIf you’ve invested a lot of money in building a beautiful and user-friendly website, you probably want to make sure as many people see it as possible. Luckily fo...
The Benefits Of Working With A B2B SEO Agency
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The Benefits Of Working With A B2B SEO Agency

Did you know that most businesses turn to the internet first when they’re looking for products or services? For that reason, it’s essential that your business has a strong online presence so those who are interested in what you have to offer can find it. However, establishing yourself on the internet requires lots of consistent work, and it may not be feasible for you or your team to take all of it on. This is exactly why we recommend hiring a B2B SEO agency. These agencies are designed to help create successful SEO strategies. Hiring one of these companies might just be one of the best decisions you’ll ever make. Let’s talk about some of the benefits of working with a B2B SEO agency. Improve Your Search Engine Ranking The main goal of SEO is to help your website rank high in search eng...
5 Things SaaS Customers Are Expecting From Your Business
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5 Things SaaS Customers Are Expecting From Your Business

Being able to meet your customers’ expectations is one of the key elements of running a business. However, knowing what your customers want from your business isn’t always easy. Fortunately, we’ve put together a list of some of the main things SaaS customers are looking for. With these helpful tips, you can tailor your strategies to align with what your customers need the most. Keep reading to learn about five things customers want from your business. Personalization  When SaaS customers purchase your product/service, it’s probably because it meets a need that they have. At the same time, though, not all of your customers have the exact same needs and it’s important for them to be able to tailor their experience to what works best for them.  Personalization gives people the chance to tw...
9 Steps to Starting a Business in a Pandemic
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9 Steps to Starting a Business in a Pandemic

The pandemic has caused a lot of people to reevaluate their lives, especially their careers. Record numbers of people lost their jobs and others have decided to quit and change direction. One of the biggest dreams a lot of Canadians have is starting a business. The pandemic has led to a huge boom in entrepreneurship as people who were laid off decided to give business ownership a try. You might be one of the thousands asking “Should I start a business? What is a good business to start? Is it a good idea during a pandemic?”It is! In fact, the pandemic gives you some important advantages. Let’s take a look at 9 steps you need to take to start a business now. 1. Consider the CompetitionUnderstanding the competitive environment is essential before you start your own company. What you’ll...
How To Help Your SaaS Business Stand Out Against The Competition
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How To Help Your SaaS Business Stand Out Against The Competition

Competition is an inevitable part of the business world. Even if your SaaS business is doing well, it’s important to be mindful of your competitors so that you can stay ahead of the curve. Unfortunately, however, some businesses struggle with knowing how to set them apart from other companies in the industry.  The good news is that with these helpful tips, you can learn how to put yourself in a position where customers are choosing what you have to offer over your competitors.  Are you ready to learn how to blow your competition out of the water? Keep reading for some helpful tips.  Find Unique Ways To Solve Your Customers’ ProblemsOne of the main keys to attracting customers is identifying a problem they’re having, and then coming up with a way to fix it. The good news is that if peo...
9 Reasons a Website is Important For Your Small Business
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9 Reasons a Website is Important For Your Small Business

There aren’t very many businesses without websites, but is yours working hard for your business? Many owners of small or medium-sized businesses use their website like a business card — it’s there, but that’s it. The good news is that a website can do so much more than that for your company! The benefits of having a website for your small business go far beyond sharing a business card or having your phone number online. Wondering why a website is important? Let’s take a look at 10 reasons. 1. Your Website is Your Online Store LocationYou wouldn’t just rent any building and slap your sign on the outside and call it your business. Choosing a location for your business takes a lot of time and thought. You want the right location, an attractive building, the right layout, and proper parki...
How To Educate People On Your Software As A Service Product
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How To Educate People On Your Software As A Service Product

As a software as a service (SaaS) business owner, you probably feel like your product is the best. And while that might really be the case, the key to success is being able to convince other people that it’s the best, too. Educating people on what you have to offer is the best way to do this. After all, most people aren’t willing to spend money on something they don’t understand.  In order to bring customers up to speed, you’re responsible for explaining how your product works and why it’s useful can be the secret ingredient your marketing strategy is missing.  The good news is that educating your customers doesn’t have to be difficult (or expensive). Let’s talk about things you can do to help people understand the benefits of using your software as a service product.  Have A Clear Unde...
5 Tips To Improve Your B2B SaaS Marketing Strategy
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5 Tips To Improve Your B2B SaaS Marketing Strategy

By now, you’re probably fully aware that a good marketing strategy is very important for the success of your business. What you may not realize, however, is that even the best marketing strategies need to be tweaked over time.  Even if you’ve already seen some success with what you’re doing, there are probably a few areas where you could improve to gain even better results. The key is knowing which marketing techniques can yield the best results in the B2B SaaS industry.  Keep reading to learn five helpful tips for improving your B2B SaaS marketing strategy.  Repurpose Existing Content  Content is a pretty standard part of most marketing strategies. From blog posts to videos, creating content can be a great way to establish yourself as an authority in the industry. When you provide your...
5 Mistakes To Avoid With Your SaaS Products
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5 Mistakes To Avoid With Your SaaS Products

Have you come up with an awesome SaaS product that you know your customers are going to love? Give yourself a pat on the back because you’ve already won half the battle. However, when rolling out your product, there are some things you want to avoid doing in order to give yourself the best chance at success. Making careless mistakes could seriously hurt your product and negatively impact your relationship with customers.  The good news is that we’re here to help. In this blog post, we’ll go over five mistakes you’ll want to avoid with your SaaS products. Unclear PricingFinding the right price point for your product is extremely important. If you charge too much, you will drive people away in favor of more affordable options. However, if you charge too little, people may think that you...
5 Ways SaaS Companies Can Excel With Digital Marketing
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5 Ways SaaS Companies Can Excel With Digital Marketing

Running a software company is a challenge, and one of the biggest obstacles you face is how to get your name known when there’s so much competition.  The good news is that with the right digital marketing strategies, SaaS companies can build their brand, attract new customers, and grow their business. Are you ready to learn how to succeed? Let’s dive into five ways SaaS companies can excel with digital marketing. 1. Take Advantage of SEOSEO for SaaS B2B companies is essential if you want to grow your business without shortening your runway significantly. Many marketing strategies are very capital-intensive, and it doesn’t have to be that way. When you have excellent SaaS SEO, you can turn your website into a 24/7 salesperson. The right optimization and keywords will help you capture l...
5 of the Best Marketing Strategies For Software Companies
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5 of the Best Marketing Strategies For Software Companies

There are some people in the software world who believe that if a product or service is good enough, it will sell itself. In reality, however, a solid marketing strategy is the only way to consistently attract potential customers.  At the same time, though, coming up with a marketing plan requires research so that you can get a good understanding of what your audience is looking for. If you aren’t sure where to start with that research, you’ve come to the right place. We’re here to help you learn about marketing techniques that can help set your company up for growth and success.  Here are five of the best marketing strategies for software companies.  Be Clear About The Problem Your Product/Service Solves  Getting your business in front of your target audience is a very important part o...
4 Ways to Make Your SaaS Website Work Hard For You
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4 Ways to Make Your SaaS Website Work Hard For You

You work hard to create assets for your SaaS business, including your website. The goal, of course, is to have these assets work hard for you. A great SaaS website can bring in ideal customers 24/7, build your brand, and more. But it only works hard if you design it to do so. The right web design and SaaS SEO is essential if you want to grow your business. Here are four ways to design your website to work hard for your SaaS business. Write With the Customer in MindWe see three common mistakes when it comes to SaaS website content. The first is that it can be full of technical language that customers struggle to understand. B2B content is often more technical than consumer-focused information, but that doesn’t mean it needs to be confusing. After all, even in B2B, the reader is still a...
6 Things to Look For in Top SEO Companies
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6 Things to Look For in Top SEO Companies

Working with an SEO company is one of the best ways to maximize your digital marketing without wasting time and money. Great SEO companies can take over your website marketing and deliver ideal leads and ready-to-buy customers consistently over time. Unfortunately, there are some not-so-great SEO agencies out there as well. So how do you ensure that you’ve found an excellent fit? Here are a few things to look for. Expertise With Businesses Your Size It’s an unfortunate fact that many SEO agencies are focused on large, big-budget clients. If they serve small or medium-sized businesses at all, they do so reluctantly and with poor service.  There’s no reason you should be pushed to the side because of your size. The best SEO companies will have a lot of experience with smaller companies an...
How To Build An Online Presence That Attracts Customers
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How To Build An Online Presence That Attracts Customers

These days, the internet is the first place many people go when they’re looking for something. Whether they need the answer to a question or want to find the best products and services, their search usually starts online. For those reasons, it’s important that your business has an online presence. Without it, you could be missing out on countless dollars.  At the same time, however, not all online presences are equal. There are some companies whose internet presences actually turn people away. In order to help you avoid becoming one of them, we’ve put together some helpful tips on how to build a strong online presence that attracts customers.  Let’s get into it! Make Sure Your Website Is User FriendlyMore than likely, your business already has a website. But is your website as good as...
6 Key Benefits of SaaS SEO Services
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6 Key Benefits of SaaS SEO Services

Should your SaaS business pursue search engine optimization (SEO) as a key marketing strategy?  For us, this is an easy question, because we know the many benefits our clients see when they use SEO marketing. However, we see a lot of SaaS businesses spending a tremendous amount of money on capital-intensive marketing strategies like pay-per-click, social media ads, and more. This article will showcase the many advantages of using SaaS SEO services so that you can focus your marketing efforts in a way that will best grow your business. You’ll Get More Organic TrafficTraffic you have to pay for is fine enough, but what happens when the budget runs out? All of that traffic — and sales — disappear.  Organic traffic allows you to invest upfront and get ongoing traffic and leads, day after ...
5 Benefits Of Having A Consistent SaaS SEO Strategy
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5 Benefits Of Having A Consistent SaaS SEO Strategy

There are lots of things that go into running a successful SaaS business, a great SEO strategy is one of them. Now that the internet has become such an important part of every buyer’s journey, online visibility plays a major role in whether someone decides to spend money with a business. By implementing a consistent SaaS SEO strategy, you can help take your business to the next level and create a more enjoyable experience for your present and future customers. Keep reading to get some helpful tips on creating a successful SEO strategy for your SaaS company.  Improve Your Business’ Credibility Since the internet is often the first place that individuals or businesses look when researching a company, having an only presence is very important. If your business doesn’t come up in any search...
Here’s What You Need To Know About Growing Your SaaS Company
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Here’s What You Need To Know About Growing Your SaaS Company

Whether you’re just getting started in the SaaS industry or simply wanting to expand your business, it’s important to have a good understanding of how to grow your SaaS company. No matter the size of your business, growth should always be the goal.  By taking the proper steps, you can build a business that will leave your customers satisfied and your competitors struggling to keep up.  Let’s talk about what you need to know about growing your SaaS company.  Identify Your Target AudienceUnderstanding your ideal customer is one of the most important steps to building and growing a business. As much as you’d like everyone to be interested in your product/service, that isn’t realistic. Instead, you need to know exactly what kinds of people you should be marketing to. Creating buyer person...
5 Marketing Trends To Be On The Lookout For In The SaaS Industry
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5 Marketing Trends To Be On The Lookout For In The SaaS Industry

The marketing landscape is always changing, and the SaaS industry is no exception. As a business owner, you probably understand the importance of staying in the loop, but you may not know where to look for information. The good news is that we are bringing the information to you. In this post, we will discuss some of the biggest marketing trends that people in the SaaS industry should be paying attention to.  By building a good understanding of these trends, you can help your business remain competitive. Keep reading to learn more about what you should be keeping an eye on in the marketing world.  Your Company’s Story Will Be More Important Than Ever Let’s face it, there are very few companies out there that are selling something that is truly unique. In an industry where people can oft...
What To Look For When Hiring A SaaS SEO Company
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What To Look For When Hiring A SaaS SEO Company

Have you finally gotten to the point where you’re ready to hire an experienced SEO team to help your SaaS business grow? If the answer is yes, you should give yourself a pat on the back. Needing to hire an SEO company is usually a good sign that your business is growing and it’s time to take your marketing strategy to the next level.  But while it’s true that hiring an SEO agency is a great way to improve your business’ online presence, it’s important to make sure that you find a company that will be able to suit your business’ needs. With that being said, there are a few things to keep in mind as you look through your options. Continue reading to learn what you should look for when hiring a SaaS SEO company.  A Proven Track Record of Success Before you hire an SEO company (or anyone fo...
5 Ways Working With A SaaS SEO Agency Can Help Grow Your Business
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5 Ways Working With A SaaS SEO Agency Can Help Grow Your Business

Over the last decade, SEO has become a very important part of the digital marketing world. At this point, if you aren’t doing SEO (and doing it right), you’re at risk of being left in the dust by your competitors.  Implementing SEO into your marketing strategy can help improve your businesses’ online reputation and generate more traffic to your website which can ultimately result in more sales. However, if you’re not an experienced SEO professional, you may not be seeing the kinds of results you want.  By working with a SaaS SEO agency, you can set yourself up for success. A good agency will help improve your company’s online presence and put you in a position to bring in more customers. Keep reading to learn five ways a SaaS SEO agency can help grow your business.  Gives You Time To Wo...
5 Reasons Why a WordPress Website is Perfect For Small Businesses
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5 Reasons Why a WordPress Website is Perfect For Small Businesses

There are a lot of options when it comes to building your small business website. If you purchase a domain name from a popular site, that provider might also have a website builder available.  You can also use other builders, such as Wix or Squarespace. However, we always recommend a WordPress website for small businesses. In fact, 38% of the internet already uses WordPress! Why? There are several reasons. Let’s take a look! WordPress is Free & Open SourceAs a business, you need to do more with fewer resources every day. Having a website builder that is free and is consistently updated by developers around the web is ideal. Many free options are wimpier versions of a paid product, but that’s not the case with WordPress. The free platform and the hundreds of free themes are robust,...
6 Pages Your New Website MUST Have
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6 Pages Your New Website MUST Have

Are you getting ready to create a new website? Congratulations! A website is one of the most important digital marketing tools a small business can have. You’re probably overwhelmed by all of the choices and technical details. There’s a lot to think about and you’ll need to decide how to design and brand your website. However, today we’re keeping things simple. What pages are an absolute MUST-HAVE before you launch? Here are six you absolutely can’t afford to miss. Your HomepageEvery website comes with a homepage. It’s the first page that a visitor sees if they enter your business website in the address bar. However, not very many businesses have an effective homepage. You have only a few seconds to capture the attention of a visitor. Your homepage can do that by having clear branding...
5 Ways to Know You’ve Found a Great Web Design Firm
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5 Ways to Know You’ve Found a Great Web Design Firm

There are a lot of companies out there that offer web design services, but it can be difficult to know which one is going to meet your needs. Unfortunately, it often isn’t until you’ve already invested quite a lot of money that you discover the company isn’t high-quality. How can you avoid wasting money on poor services? You just need to know the signs of a great web design firm. If you see these five things, you can move forward with confidence. The Web Design Firm Knows Small BusinessesSmall businesses have unique needs, and not every web company knows how to meet them. That’s why it’s important to work with a web design firm that has a lot of experience with small and medium-sized businesses.  The last thing you want is to be an afterthought for a design company that focuses on lar...
Hiring Toronto Web Designers? 5 Essential Questions to Ask
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Hiring Toronto Web Designers? 5 Essential Questions to Ask

Your website is the foundation of your online presence. You can think of it as your online storefront, complete with branding, an inviting message, and engaging content that helps visitors choose to stick around. This important asset can’t be trusted to just anyone. You need to make sure that you ask the right questions when hiring Toronto web designers to ensure you get high-quality work and a website you’re proud of. What are the vital questions ask? Here are five that you must have answers to before you move forward. Have You Worked With My Type of Business Before? Some web designers will try to tell you that anyone can build you a website, but that’s unfortunately not the case. The reality is that unless someone has experience working with a business of your type and size, they aren...
The 5 Essential Steps of the Web Design Process
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The 5 Essential Steps of the Web Design Process

Having a website is the online version of having a store in your community. You would never try to operate your small business in your town without a store, and in the same way, you aren’t visible online without a website. What does it take to design an effective website? It’s not as complex as you might think, although you definitely benefit from a professional helping you get it right.  Here are the five essential steps of the web design process to keep in mind as you build or optimize your online presence. Know the Goals of Your WebsiteIn most cases, the goals of a small business website will be simple: rank well on Google search results, engage visitors with high-quality content, and turn those visitors into ongoing customers. However, if you aren’t clear on those objectives in ad...
The 8-Step Web Design Checklist For Your Small Business
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The 8-Step Web Design Checklist For Your Small Business

As a small business owner, your website is your online storefront. You put a lot of thought and effort into your physical store, thinking carefully about signage, layout, and branding.  It’s essential to put the same care into your website design. Studies show that 94% of a visitor’s first impression is based on the design of the website. Fortunately, there are a lot of tools available to help you. Great web design no longer requires you to have a tech degree or understand website coding. Instead, you can use website builders to DIY your website, or choose a professional marketing agency to partner with for a website redesign. What do you need to have to ensure a successful website? Here is a checklist you can use. 1. Choose Your Domain Name & HostingYour domain name is the websit...
9 Reasons Your SaaS Company Should Focus on SEO
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Reasons Your SaaS Company Should Focus on SEO

If you have a B2B software company, you know that the most important thing you can do to improve sales is to build relationships. You are probably working on a dozen long-term relationships right now, hoping to be able to convince decision-makers that your software is the right answer for their needs. So why should you worry about SEO?  Search engine optimization is about being found on Google by people who are actively searching for information about your industry. What you might not realize is that often prospects searching on Google are further down the funnel — in fact, they might be ready to buy today. What is B2B SaaS SEO? Why should you use it? Here’s what you need to know.  What is B2B SaaS SEO? Search engine optimization is a way of attracting organic leads based on terms and p...
SEO Consulting: 9 Things to Know Before Choosing a Consultant
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Consulting: 9 Things to Know Before Choosing a Consultant

There are over 1.8 billion websites in existence, and getting yours noticed might seem hopeless. After all, you’re a small business, and you have a lot on your plate.You’re focused on providing the best products and services for your customers, and you have to manage your employees. You don’t have an entire department ready to do your marketing for you.You can’t throw in the towel, either. The key is to find help, and ensure it’s the right help.You’ve heard of search engine optimization (SEO). Is an SEO consultant the way to go? Or should you hire an SEO service provider?The answer is yes. You need both — and you can get them in the same agency. Here are the 10 things you need to know before getting started with SEO consulting.1. You Need An SEO PlanIf your small business is going to su...
SEO Consulting: 9 Things to Know Before Choosing a Consultant
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Consulting: 9 Things to Know Before Choosing a Consultant

There are over 1.8 billion websites in existence, and getting yours noticed might seem hopeless. After all, you’re a small business, and you have a lot on your plate.You’re focused on providing the best products and services for your customers, and you have to manage your employees. You don’t have an entire department ready to do your marketing for you.You can’t throw in the towel, either. The key is to find help, and ensure it’s the right help.You’ve heard of search engine optimization (SEO). Is an SEO consultant the way to go? Or should you hire an SEO service provider?The answer is yes. You need both — and you can get them in the same agency. Here are the 10 things you need to know before getting started with SEO consulting.1. You Need An SEO PlanIf your small business is going to su...
SEO in 2021 & Beyond: Complete Guide for Home Services and Contractors
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO in 2021 & Beyond: Complete Guide for Home Services and Contractors

As a home services provider or contractor, you’re probably more than glad that 2020 is in the rearview mirror. It was a very difficult year for anyone who makes home visits or does in-person work. The good news is that it’s a new year and you have new opportunities to take advantage of digital marketing. What are some new trends this year, and what can you do to boost your business? Here are some ideas. Share Stunning Images on Social MediaYou might think there’s not much about engineered hardwood in Toronto that would be social media-worthy, but you’d be wrong! People love seeing images of beautiful homes with gorgeous flooring. Whether you sell flooring, have a landscaping company, or are a construction contractor, you have stunning pictures to share. These pictures help potential c...