Business advice

Content marketing is essential for any business. Whether it’s written, video, or images, the content you share with your prospects and customers helps define the image your brand has in the world. But what is content strategy exactly? Content marketing decides what you post, while content strategy determines what you create and where and why you post it. It sounds complicated, but we promise it’s intuitive when you work with the right expert. Learn about the benefits of investing in a content strategy, below. What Are the Components of a Content Strategy? Your strategy is a plan of action on how you’re going to deliver value to your customers that educates them about your brand simultaneously. Your strategy can (and should!) change with your business and the goals you’re investing in a...