Sunday, July 3Digital Marketing Journals

Digital Marketing

How to Blog When You Have No Time
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

How to Blog When You Have No Time

Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time.How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine. Blogging Time Management Blogging time management refers to the ability to effectively make use of your time for blogging and content creation. This could be as simple as creating a schedule to get blogging tasks done on a weekly basis and figuring out which times of day you’re most productive.No matter what you’ve got on your marketing plate, it won’t get done without pr...
3 eCommerce KPI’s to Master with Scott Cunningham [VIDEO]
advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

3 eCommerce KPI’s to Master with Scott Cunningham [VIDEO]

Scott Cunningham Scott is the Co-Founder and Managing Director of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Founder and Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.
Email shouldn’t be boring: How to create a horoscope generator within an email
content ideas, Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Email shouldn’t be boring: How to create a horoscope generator within an email

By Chris Vasquez June 28, 2022 Spice up your emails with simple Jinja code that generates a text rotator. The best way to keep your emails from feeling blah is to write interesting, relatable content that personally addresses the thoughts and feelings of your audience. But when you look at the broader internet, sites have all sorts of other surprising and delightful little widgets that add that little bit of magic to move an audience from liking content to loving it.A lot of people think you can’t replicate those bits of delight in an email; but at AWeber we know that’s not true. We’ve built our templating language in a way that lets you create all sorts of exciting dynamic and personalized elements for your audience.I’m going to show you how to create a h...
Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]
advertising, Blog, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]

Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/It’s IMPERATIVE that you have great photos, because great photos sell your product and start conversations with your customers! Not only are they important for your website, they can be repurposed for your email campaigns, social media, and more!Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, co-founder of chatbot service Bot Blondes, AND DigitalMarketer Academy Faculty Member.Lauren is also one o...
The importance of actively listening
Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, surveys

The importance of actively listening

By Chris Henrich June 23, 2022 Are you listening to your audience? You should be. Your audience has all the insights you need to make informed decisions about your product or service offering. Actively engage with them and solicit their feedback to ensure you always deliver value.  Most decisions are made stronger after considering the perspective and feedback of the people they’ll impact most. For a business owner or creator like you, this means your customers or audience. There are often multiple ‘right solutions’ to the challenges your audience faces over the course of any day. You are far more likely to discover and deliver the best ‘right solution’ when you directly ask for feedback and actively listen to what your audience has to say about you, your ...
How to Drive More Traffic and Conversions from Social Media
Blog, brand, branding, business name, color palette, Conversion, Digital Marketing, digital mkt, email outreach, Internet marketing, mood board, Online Marketing, social media, social media conversion, social media marketing, traffic

How to Drive More Traffic and Conversions from Social Media

Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation.Inherently, social media platforms are tough for marketing because people use social media to get entertained and distracted from work. They may not be too willing to think about their business, even if they are decision makers.Here are a few ways to drive traffic and convert it into conversions, sales and leads from your social media channels.1. Set up your social media profilesThis is a fundamental step a surprising number of businesses are missing: Make sure your social media profile provides a clear way to learn more about your company, read clients’ testimonials and contact you.InstagramInstagram bio allows a single cl...
Why Are My Emails Going to Spam?
Deliverability, Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Why Are My Emails Going to Spam?

By Pam Neely June 8, 2022 Nobody likes spam. But you know what’s even worse? Having your emails categorized as spam. If you’ve put a lot of work into an email message or a newsletter, it can sting to see even one person mark it as spam. Why would anyone do that, right? You’re a good sender. You’re not… a spammer!But even good people can get their messages marked as spam. So let’s help your self-esteem and your email marketing metrics. We’ll walk through how even the best people can occasionally have their emails end up in the spam folder.What is spam?Spam is any email sent to someone who did not sign up to receive it. Spam is sometimes also called “unsolicited bulk email” or “junk email.”Incredibly, almost half of all emails sent are spam. Thi...
20 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates]
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Resume

20 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates]

If you have your doubts, it’s likely time to update your bio, and we have some of the best professional bio examples to get you started.Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.But if you’re anything like me, you probably don't think about your professional bio until you’re suddenly asked to "send one over via email." You have approximately one afternoon to come up with it so you scramble together a bio that ends up reading like this:"Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a t...
Choosing Music for your Brand
Blog, brand building, brand identity, Brand Strategy, Campaign Creation, content marketing, customer value journey, Digital Marketing, digital mkt, Internet marketing, Online Marketing, optimization

Choosing Music for your Brand

Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. Stronger emotional connections stay top of mind and you want your customers and community to keep you top of mind! When that happens, the value you offer is easily accessible when the need for your solution arises. In this article, you’ll work through how to decide on the soundscapes of your brand.3 Tips to Using Music for Your Branding and Marketing Strategy These three tips dive into client point of view and holistic brand alignment. You’ll  explore how those factors apply to creating and choosing unique music for your brand. By going through this process you’ll have a sound music pla...
Best fonts for emails: How to make your emails look great and easy to read
Digital Marketing, digital mkt, email design, email outreach, Internet marketing, Learn, Online Marketing

Best fonts for emails: How to make your emails look great and easy to read

By Dmitry Kudrenko June 14, 2022 So you want to make your emails look great, but you’re not a designer? No worries! Here’s how to pick the right font. Coming up with the best fonts for emails can be a challenging and time-consuming task. Which typeface will improve the readability of your message? What color combinations and font size should you use to hold your subscribers’ attention? We’ve got you covered! By the end of this article, you’ll know how to choose the best typeface and font settings for your brand. Plus, we’ll give you an expert’s list of email-friendly fonts. Read on to learn the basic principles of typography for your emails.Why fonts matterPeople usually spend about 10 seconds looking through brand emails. Besides a catchy subject line...
15 TikTok Content Ideas for Businesses
Digital Marketing, digital mkt, Internet marketing, Online Marketing, social media marketing

15 TikTok Content Ideas for Businesses

A leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform.Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest. (more…)
Everyone THINKS It’s Apple Versus Facebook, But They’re Wrong! with Lauren Petrullo [VIDEO]
advertising, Blog, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Everyone THINKS It’s Apple Versus Facebook, But They’re Wrong! with Lauren Petrullo [VIDEO]

You can tell that Facebook has its sights set on Amazon, and the impact that it will have to social commerce is MASSIVE. Apple’s impact to Facebook ads is long passed the conversation. Meta is about to do something BIG, but how exactly are they going to take on Amazon? We’re glad you asked!Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, co-founder of chatbot service Bot Blondes, AND DigitalMarketer Academy Faculty Member. Lauren is also one of the subject matter experts on our new and improved Ecommerce Marketing Certification!Want to learn more ...
Don’t let your Discord community evaporate
Culture, Digital Marketing, digital mkt, email newsletters, email outreach, Internet marketing, Online Marketing, social media

Don’t let your Discord community evaporate

By Chris Vasquez June 9, 2022 Building a community is tough. Keeping them engaged can be even more difficult. Would you rather watch or listen to this post? We’ve got you covered.Discord is one of the most popular tools for creators to stay connected with, educate, and sell to their community. It’s probably the best tool out there for connecting people in synchronously and for asynchron-ish conversation that is best experienced real-time but can still be helpful after the fact. But its incredible popularity can be one of its biggest curses. Sometimes there’s so much activity it can become overwhelming.Take my community for digital artists. The initial launch was a roaring success. I saw a wave of passionate, interested people join the community and i...
How to Build a Digital Marketing Funnel to Automate Sales Outreach
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, Digital Marketing, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat

How to Build a Digital Marketing Funnel to Automate Sales Outreach

Today I’m going to show you how to build a digital marketing funnel so you can attract your ideal prospects, nurture qualified leads, and automate sales outreach.If you don’t have a funnel, you run the risk of wasting money and marketing resources on the wrong prospects. Without a process for attracting and nurturing leads, you’re stuck trying to convert anyone and everyone—creating a donkey situation for your sales team.But with a digital marketing sales funnel, you can create a system for identifying and converting unicorn leads. In other words, you can generate leads and guide them through the customer journey—ultimately delivering qualified prospects to your sales team.Do digital marketing funnels really work? MobileMonkey Partner @john_lee_official recently crea...
A Beginner’s Guide to Video Marketing for Small Business
Blog, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Small business marketing, video content, video marketing, video marketing strategy

A Beginner’s Guide to Video Marketing for Small Business

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It makes sense. We all carry in our pockets everything we need to create, edit, and publish our own video content. Prior to the smartphone, the cost of producing and distributing video was immense. Most small businesses couldn’t afford to do video marketing. Video was dominated by major brands that had the budgets to make professional videos and air them during commercial time on TV.In so many ways, the smartphone changed the rules of the game. And for once, it stacked them in favor of the little guy, not massive corporations. No where is that more evident than with video. Now, a small business owner can create and publish a v...
Best Practices for Double Opt-in
Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing

Best Practices for Double Opt-in

By Alyse Falk May 10, 2022 Building your list the right way has long-term rewards. How you set up the sign up process for your email list can have a big effect on how engaged your subscribers will be later on. It might seem counterintuitive, but if you let people subscribe without any sort of confirmation, you can end up with a less engaged and less profitable list. This is why one of the proven best practices of email marketing is to use “double opt-in.” In this post, we’ll cover:What double opt-in isDouble opt-in versus single opt-inAn example of how double opt-in worksThe pros and cons of each sign up settingHow to set up double opt-inCommon mistakes people make when they set up double opt-inDouble opt-in does require some extra work, both for you a...
Email Automations That Help Turn Tiny Shops Into Mega Marts with Simon Trafford [VIDEO]
Blog, Conversion, conversions, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, email, email automation, email automations, email flows, email list, Email Marketing, email outreach, Excite, Internet marketing, Online Marketing, videos

Email Automations That Help Turn Tiny Shops Into Mega Marts with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.
How to Include a Physical Address in Your Emails Without Revealing Where You Live
Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, spam

How to Include a Physical Address in Your Emails Without Revealing Where You Live

By Pam Neely May 24, 2022 CAN-SPAM law requires all commercial emails include the sender’s physical address. But that doesn’t mean you have to include your home address. Adding your business’s — or your own — physical address to all your emails is a required step when you set up your first email campaign.It makes some people a little nervous. “What if someone comes to my house?” Fortunately, there are ways to meet this requirement without revealing where you live or risking a fine.But first, let’s explain why you have to include that physical address.CAN-SPAM law and physical email addressEverybody hates spam emails. (Especially us!) And adding a physical address to your emails is one of the best ways to stop spammers and reduce how many unwant...
3 Tips for Hiring Team Members for Your Marketing Agency with Jeff Hunter [VIDEO]
Agencies & Consultants, agency growth, agency owner, Blog, candidate, Digital Marketing, Digital Marketing Agency, digital mkt, experiential hiring process, hiring, hiring advice, hiring marketers, Hiring process, hiring tips, how to hire, Internet marketing, job candidate, marketing agency management, Online Marketing, videos

3 Tips for Hiring Team Members for Your Marketing Agency with Jeff Hunter [VIDEO]

Jeff Hunter Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. Over the last half decade, and 1000+ paying clients later, Jeff has tested and perfected proven branding strategies, processes, and systems. Jeff is also the Founder and "King of Outsourcing" at VA Staffer. VA Staffer is an inbound marketing agency powered by virtual assistants that helps business owners get things done.
How to effectively brainstorm in a remote environment
Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, remote-first

How to effectively brainstorm in a remote environment

By Chris Vasquez May 26, 2022 It’s important to have methods for idea generation that really work in an increasingly remote world. Here’s what’s worked for us. One of the things that seemed most challenging when AWeber was transitioning from a physical location to becoming a remote team was figuring out how we’d effectively brainstorm. So much good creative work comes from people putting their heads together, identifying problems to be solved, and coming up with ways to solve them.Historically at AWeber, we had done this by swinging by someone’s desk, or catching them in a common space and working things through on a white board. How could we maintain this free-flowing innovation when people weren’t in the same physical space (or even the same time zone)?I...
Product Market Fit with Scott Cunningham [VIDEO]
advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? “Facebook doesn’t work for my business.”If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.In this video:Start Here to Sell More: 00:22-00:30 What If I’m Selling a Brand New Product? 00:51-1:02The Formula for Winning in Ecommerce: 1:21-1:34Learn more about ecommerce:The Future of Ecommer Marketing Is Now ➡️ https://www.digitalmarketer.com/blog/future-of-ecommerce-marketing/Use This Framework to Build Ads That Move Product ➡️ https://www.digitalmarketer.com/blog/offer-harmon...
How To Grow Your Email List With Social Media: 10 Experts Share Their Best Tip
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing, social media

How To Grow Your Email List With Social Media: 10 Experts Share Their Best Tip

By Pam Neely May 19, 2022 Social media can be a fantastic way to find more email subscribers – if you use the right tactics. Social media and email marketing… are they two competing channels, completely separate? Or complementary channels that can amplify each other? We say they can amplify each other. Big time. And so do ten of the top social media experts. We reached out to each of these influencers because they are experts in a specific social media platform. They know their stuff, cold. We asked them for their best tip on how to grow an email list with social media right now.These aren’t the general, tired tips you’ve heard so many times before. These are the proven, under-the-radar stuff that actually works – the same tactics these influencers ha...
How to Write a Respectable Resignation Letter [+Samples & Templates]
Digital Marketing, digital mkt, email outreach, Internet marketing, Job Search, Online Marketing

How to Write a Respectable Resignation Letter [+Samples & Templates]

If you’re leaving your job, you’re not alone. The workforce has revolutionized into “The Great Resignation.” Some experts have renamed the recent spikes in employee resignations as “The Great Reimagination” or “The Great Realization.” People are reevaluating how they work, where they work, and why they work. (more…)
How to Turn a Side-Hustle Into a Real and Viable Business
Blog, customer avatar worksheet, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Strategy, Online Marketing, small business owner, target audience, target market

How to Turn a Side-Hustle Into a Real and Viable Business

In the years leading up to the COVID-19 pandemic, a fascinating shift was underway. Each year, an ever-growing portion of the workforce was counting on freelance work for some or all of their income. It was a phenomenon that many industry observers referred to as the rise of the gig economy.By 2020, there were 64.8 million freelance workers in the US alone. And experts predicted that a full 50.9% of the US workforce would be freelancing by 2028. Then the pandemic changed everything. Suddenly, millions of workers with full-time jobs found themselves out of work and exploring their options.Their predicament sent the freelance boom into hyper-drive. But it also changed the nature of the decisions workers faced. Before the pandemic, most workers were content to use their fr...
5 Ways to Identify Customer Pain Points So You Can Nail Your Marketing Messages
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, Writing

5 Ways to Identify Customer Pain Points So You Can Nail Your Marketing Messages

By Pam Neely May 17, 2022 Want to know why people buy – or don’t buy – from you? Understanding customer pain points will explain a lot. Knowing your customers can have a big impact on your marketing, and on your business overall. Identifying customer pain points is a key part of this.People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might influence someone’s purchase decision, they’ll ultimately buy something because it solves a problem.Don’t have time to eat an expensive sit-down meal? Grab food at McDonald’s.Can’t sleep because your neighborhood is noisy? Get a pair of earplugs or a white noise machine.Tired of driving to the gym every day? Purchase an at-home workout program on DVD.Once...
How to get free leads and sales with social [VIDEO]
Agency, Blog, customers, Digital Marketing, digital mkt, engage, engagement, Internet marketing, Kris Krohn, Marketing Agencies, marketing agency, marketing careers, Marketing Strategy, metrics, Online Marketing, social media, subscribers, traffic

How to get free leads and sales with social [VIDEO]

Kris Krohn Kris Krohn is a business coach, best-selling author, world-class speaker, and life-changing breakthrough mentor. For over a decade now, Kris has empowered people to grow their wealth, health, and personal power. From his innovative approaches to real estate investing to his powerful Limitless Belief Breakthrough, Kris helps people bridge the gap between where they are and the results they want. -Financially free at age 26 -A real estate investing expert with over 5000 deals and over a billion dollars in real estate transactions. He leverages his team and strategies to provide turn-key solutions for those wanting to profit in real estate -Owns hundreds of businesses and is an active inve...
Going back to the office? Here’s why we’re not.
Culture, Digital Marketing, digital mkt, Internet marketing, Online Marketing, remote-first

Going back to the office? Here’s why we’re not.

By Kathleen Herrmann May 12, 2022 AWeber is all-in on remote-first. Learn why we’re not going back to the office. We’re AWeber – a mighty team of 89 remote-first team members that span three time zones, two countries, and 15 states; all working together to help small businesses and entrepreneurs grow by forming meaningful connections with their audiences.At this point, I’m sure we all know someone who’s returned to the office.Returned to waking up earlier, fighting traffic during daily commutes, wearing pants…And why? What productivity was lost working remotely? Of course, there are SOME benefits to meeting in person (we plan on doing company-wide retreats after all!), but for us the benefits of staying remote-first far outweighed being in pers...
What Are Keywords? (and Why You Need to Know How to Find Them)
Digital Marketing, digital mkt, Internet marketing, Online Marketing, PPC, SEO

What Are Keywords? (and Why You Need to Know How to Find Them)

What do you do when you have a question or want to find something? Quickly. If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the answer you need. (more…)
A Better Strategy for Media Buying with Hassan Bash [VIDEO]
advertising, Blog, Customer avatar, Digital Marketing, digital mkt, Internet marketing, marketing for coaches and consultants, Media buying, media buying strategy, Online Marketing, paid advertising, Paid Media, paid media strategy, paid traffic, sales, sales and marketing, target audience

A Better Strategy for Media Buying with Hassan Bash [VIDEO]

Hassan Bash I'm the owner of Bash Revenue, and we help companies increase revenue with online sales and marketing funnels since 2014. I am Half Saudi / American, and that helps me understand the different demographics in the world. I have studied NLP stands for Neuro-Linguistic Programming, a pseudoscientific approach to communication, personal development, and psychotherapy created by Richard Bandler and John Grinder in California, United States, in the 1970s. In other words, learning NLP is learning the language of your own mind!
When and How To Use Plain Text Emails
Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

When and How To Use Plain Text Emails

By Pam Neely May 6, 2022 Don’t overlook plain text emails. Sometimes, they can outperform fancier HTML emails. Plain text emails are a minimalist marketer’s best friend. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. You’ve probably been sending some yourself.So if paring your email messages down to their simplest form, or making your emails readable on devices like Apple watches sounds interesting, keep reading. This article will cover:What is a plain text email?A plain text email is what it sounds like: It’s an email message that only includes text. There are no images or graphics and no formatting. All the links are written out.Here’s an example of a plain text email:And h...
5 Ways to Drive Traffic and Sales with Short Videos
Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing, Reels, short video content, shorts, Social, social media marketing, Social Media Strategy, stories, tiktok, video marketing, YouTube Shorts

5 Ways to Drive Traffic and Sales with Short Videos

We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner. But why is short video content better than traditional long-form content? Let’s assume you have an excellent blog post on your website about a particular feature or a product that you offer. The chances are that even if a particular set of your audience is intrigued by the content in the article, they might not read the entire thing. And this can happen due to a multitude of reasons ...
25 Free or Cheap Ways to Build an Email List from Scratch
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing

25 Free or Cheap Ways to Build an Email List from Scratch

By Kelsey Johnson April 26, 2022 Starting an email marketing list? Here are 25 ways to get subscribers without an audience. Building an engaged audience is one of the best marketing strategies around. And email is one of the most effective channels.But what’s the best way to get started? How do you grow an email list without an existing audience to market to?If you’re starting from scratch — or are looking to boost your list growth — we’ve got a slew of list building ideas for you. Read on for 25 free or budget-friendly ways to grow your list, even if you don’t already have followers somewhere else.Note: Ideas that require payment will have a U.S. dollar sign ($) next to them.Jump ahead to your favorite list growth idea:Optimize website signups...
Building a Successful Business: 5 Foundational Metrics [VIDEO]
Agency, Blog, customers, data, Digital Marketing, digital mkt, engage, engagement, Internet marketing, LTV, Marketing Agencies, marketing agency, marketing careers, Marketing Strategy, metrics, Online Marketing, subscribers, traffic

Building a Successful Business: 5 Foundational Metrics [VIDEO]

Our very own Cydney D’Costa shares knowledge we’ve gathered from years of experience and countless hours serving clients. Prove to your clients their money and business are in good hands and that you’re invested in their success by sharing these foundational metrics with them: TrafficEngagementSubscribersCustomersCustomer Lifetime ValueLearn the right data to collect and how to interpret it to help clients see what’s going on and why your services are so valuable. In this video:Engagement Metrics to Keep a Close Eye On: 1:30 – 1:41The Most Common Mistake People Make on Social Media 1:53 – 2:05How to WOW Agency Clients & Stand Out From the Crowd 2:56 – 3:15 The Magic Zone for Marketers and Businesses 4:25 – 4:31Download...
Welcome Email Campaigns: How to Onboard New Subscribers
automation, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing

Welcome Email Campaigns: How to Onboard New Subscribers

By Pam Neely April 28, 2022 Want to make a great first impression with your new email subscribers? Send them a welcome email campaign. It’s a big deal when someone signs up for your email list. You’ve put in a lot of work to attract this person and to build up enough trust with them that they’ll let you into their inbox. But the work isn’t done once they’ve signed up. Now your job is to engage them – to build on the trust and interest you’ve established with them so they’ll become a long-term, enthusiastic subscriber. All that starts with a welcome email. What’s a welcome email?A welcome email is an automated email message that is sent out to new subscribers as soon as they sign up for your email list.Some email marketers don’t send a single we...
The 5 Most Common Missing Elements of Email Campaigns
Blog, customer value journey, cvj, Digital Marketing, digital mkt, email campaign, email list, Email Marketing, email marketing ideas, email marketing metrics, email marketing strategy series, email outreach, Internet marketing, Marketing Strategy, metric tracking, Online Marketing, subscriber, welcome email

The 5 Most Common Missing Elements of Email Campaigns

Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be.If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand new campaign. Great! Here are the 5 essential elements of email marketing you have to implement. Number 1: Email Personalization and SegmentationWhen possible, address your subscribers by their first name. Emails with a name in the subject line have a 26% higher open rate than one without personalization.Getting a subscriber’s name is as easy as adding the field to your email newsletter sign-up or contact form.The process of splitting up your master list of subscribers ...
New AWeber Updates and Feature Releases
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, New Features, Online Marketing, Updates

New AWeber Updates and Feature Releases

By Kelsey Johnson April 21, 2022 Our regularly released new features and updates all come directly from your feedback. Check out what’s new. Get more out of your AWeber account when you keep up on the newest feature releases — requested by and built specifically for customers like you.All Recent AWeber UpdatesJump directly to an update:The next time you log into your AWeber account, you may notice that the message editor has changed. All the same functionality is there, but it has moved out of your way so you can get down to writing your emails without distractions.What’s new?Element navigation on the sideThe “move,” “copy,” and “delete” buttons are in a new place.You’ll no longer see blue and black boxes surrounding...
5 Tips for Agency Owners to Win with Cold Leads
agency owner, Attract More Clients, awareness, Blog, cold leads, conversion funnel, customer value journey, cvj, demand generation, digital marketer, Digital Marketing, digital mkt, freelancer, Internet marketing, Lead Generation, Leads, marketing agency, morning routine, Online Marketing, sales funnel, videos

5 Tips for Agency Owners to Win with Cold Leads

Jena Apgar I am now the CEO & Marketing Strategist at Warfare Marketing, a Veteran owned, Profit Driven, Marketing Strategy Agency for small to mid-sized firms focused on bringing in qualified leads and sales 24/7 that drive the bottom line.
Re-Engagement Emails: 10 Examples of How to Win Back Email Subscribers
Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Re-Engagement Emails: 10 Examples of How to Win Back Email Subscribers

By Pam Neely April 15, 2022 Are inactive subscribers weighing down your email marketing results? See how to revive your list with re-engagement emails. Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high.In this post, we’ll show you:Why re-engagement email campaigns are importantHow to write effective re-engagement emails10 great re-engagement email examplesBut first, let’s talk about decay. Specifically, email list decay. Email list decay (aka “email address decay” or “email database decay”) is the percent of email subscribers’ addresses that are abandoned or go inactive.List decay can happen for many reasons, like someone leaving a job or creating a new email address and abandoning their old...
#450: How to Bounce Back After a Disappointing Launch
digital course launch, Digital Marketing, entrepreneur mindset, mindset, online course, Online marketing, podcast, product launch, Social Marketing Strategies, social media, social media marketing

#450: How to Bounce Back After a Disappointing Launch

Failure to launch is not the end of the world, it’s an opportunity to do better Say this outloud:  Failed launches happen, and it's ok when they do. Say it again, and this time, actually believe it!  It’s true, friend — failed launches are simply a part of being a digital marketer, and you’ve just […] The post #450: How to Bounce Back After a Disappointing Launch appeared first on Amy Porterfield | Online Marketing Expert.
The #1 Reason Your Marketing Agency Is Failing
agency owner, Blog, Business Growth, Digital Marketing, Digital Marketing Agency, digital mkt, How to scale your business, Internet marketing, Marketing Agencies, marketing agency, marketing careers, Marketing Management, Marketing Strategy, Online Marketing, scalability, scale your agency

The #1 Reason Your Marketing Agency Is Failing

Running a marketing agency isn’t easy. It’s not even *slightly* hard. It’s really hard.The challenges you face will have you questioning why you chose to build an agency in the first place, and if it’s time to throw in the towel. Difficult clients, employees, and deliverables turn the romanticized dream of agency life into a one-way ticket to personal development land.This is the land that requires you to level up your mindset—or fall flat in your business.We’re not recommending any books or courses that will change the way you look at your agency (and life). Instead, we want you to take a look at how you’re running your agency…and why that’s keeping you in a perpetual cycle that feels like this:And this advice comes straight from Ryan Deiss, co-founder and ...
A Fresh New Look for the Message Editor
Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Online Marketing, Updates

A Fresh New Look for the Message Editor

By Kelsey Johnson April 7, 2022 Faster and easier navigation. Less visual clutter. Plus, copy-and-paste into the message editor is now a breeze. The next time you log into your AWeber account, you may notice that the message editor has changed. All the same functionality is there, but it has moved out of your way so you can get down to writing your emails without distractions.What’s new?Element navigation on the sideThe “move,” “copy,” and “delete” buttons are in a new place.You’ll no longer see blue and black boxes surrounding the row / element you’re working on. Instead, you’ll see a light gray line on the right side of your element. The row will have a light blue box surrounding it only if you are directly working on that particular ...
What Marketers Need to Know About Web 3.0
before and after grid, Blog, Customer avatar, Digital Marketing, digital mkt, Internet marketing, Marketing Agencies, Marketing Skills, Marketing Strategy, Online Marketing, Web 3.0

What Marketers Need to Know About Web 3.0

Whether you realize it or not, you’re familiar with Web 2.0 already.You navigated to our website, clicked on this article, and you’re now reading it. Consider yourself a Web 2.0 aficionado. Web 2.0 is the web you’ve grown to know over the past 15-ish years. It’s the web that marketers have learned to use to help customers in need, social media exists…and the reason data privacy is a regular conversation in Congress these days.Web 3.0 is the next version of the web. It seems overwhelming because it involves a lot of new worlds that you’re not familiar with, like cryptocurrency and blockchains. But, you don’t need to understand every detail of crypto or blockchains to know what Web 3.0 is.You don’t understand exactly how the current web (Web 2.0) works, do you...
Why No-Reply Email Addresses are Bad & What To Use Instead
Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Why No-Reply Email Addresses are Bad & What To Use Instead

By Sean Tinney March 29, 2022 Sending emails from “[email protected]” addresses can hurt your results. We’ll let you know what to do instead. Have you ever received an email with a “do not reply” address like [email protected] or [email protected] don’t like the way they look in my inbox, with their tough and unwelcoming facade, so I marked the emails as trash without even reading them.If you’re being disregarded based on the email you send from, you’ve got a great opportunity for better open and click rates. Avoid the trash folder and spam complaints by opening up a line of two-way communication, and making your audience feel like individuals – not just another email address.What is a no-reply email address?A no-reply email address (or “do n...
DigitalMarketer Launches Academy: Leading Marketing eLearning Company Creates Learning Paths
Blog, certification course, certification courses, Digital Marketing, digital mkt, elearning, Internet marketing, learning path, learning paths, marketing careers, Marketing Strategy, Most Popular, online education, online learning, Online Marketing

DigitalMarketer Launches Academy: Leading Marketing eLearning Company Creates Learning Paths

DigitalMarketer The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we can share.
The 7 Survey Emails That Will Upgrade Your Marketing
Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The 7 Survey Emails That Will Upgrade Your Marketing

By Liz Willits March 22, 2022 Want to learn more about your audience? Try survey emails! There’s a reason top marketers send survey emails so frequently — they work.Survey emails can decrease unsubscribes, increase engagement, and help you sell more products or services. How? Because once you know exactly what your subscribers want, then you know what to give them. No more guessing about “would they like this thing, or that thing?” Just ask them with a survey email. We’ll cover seven types of survey emails that will make your marketing much more effective. We’ve also included a few survey email examples from industry experts.1. Welcome email surveyGetting feedback from your audience is so important that many experts include a survey or question in ...
Turn a Cold Lead To a Hot Lead with Paid Traffic
advertising, Blog, cold lead, Digital Marketing, digital mkt, Funnels, hot lead, Internet marketing, Lead Generation, Marketing Strategy, Online Marketing, Paid Media, paid traffic, sales funnel, sales offer, Traffic Generation, warm lead

Turn a Cold Lead To a Hot Lead with Paid Traffic

There are three primary temperatures of traffic. It’s important to think about each type as you build your digital marketing strategy. If you’ve heard Ryan Deiss talk about how dating and marketing are similar, you’ll get these right away. If not…keep reading! You’ll see how easy it is to turn cold leads into hot leads.What Is Cold Traffic?Someone who knows nothing about your product is a cold lead. Honestly, a cold lead might not even recognize they have a problem. If they are aware of a problem, they might not know a solution exists.Cold traffic isn’t ready to engage.Cold traffic isn’t ready to buy.Cold traffic might not even want to hear from you.You might be thinking, “why waste my time and ad spend trying to win over someone who doesn’t even want to hear fr...
Email Writing Hacks: 6 Writing Tips for Any Kind of Email
Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Learn, Online Marketing

Email Writing Hacks: 6 Writing Tips for Any Kind of Email

By Pam Neely March 17, 2022 Want to know how to write emails your readers will love? These email writing hacks will make your job as a writer easier and make your emails more effective. Most of us are not born writers. And yet we spend hours every day writing. Writing texts, writing notes, writing Slack messages… and writing emails.We all write a lot of emails. We read a lot of emails, too. The average person spends three hours a day checking work emails and two hours a day checking personal emails.If we’re going to spend that much time on something, let’s do it well. Because everyone knows what it’s like to read a terrible email, whether it’s a marketing email, a professional email, or a personal email. Those all are very different types of emails, bu...
17 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates]
Digital Marketing, digital mkt, Internet marketing, Online Marketing, Presentations

17 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates]

Creating a great PowerPoint presentation is a skill that any professional can benefit from. The problem? It’s really easy to get it wrong. From poor color choices to confusing slides, a bad PowerPoint slideshow can distract from the fantastic content you’re sharing with stakeholders on your team. (more…)
4 Types of Offers That Can Instantly Increase Revenue
Blog, Digital Marketing, digital marketing methods, digital mkt, email outreach, Internet marketing, Marketing Agencies, Marketing Management, Marketing Tools, Online Marketing, Tools

4 Types of Offers That Can Instantly Increase Revenue

I buy companies, and I start by identifying what offer is going to be ideal to increase cash flow and have the company pay for itself.4 Types of Offers Every Company Should Have (at a minimum)Four different offers at four different price points.1) Free Community with Highly Desirable Free Content (Education)2) Core Offer (Do It Yourself or DIY)3) Upsell (Done With You or DWY)4) Upsell (Done For You or DFY)Example: Paintbrushes1) Join our community of painters2) Buy our brushes3) Join a paid group painting class4) Let us Paint for you.We Identify Each of the Offers With the Same SurveyWe Identify Each Of The Offers With The Same Survey. do this with a simple 4 part survey that we build in Google Forms.The survey can either:Be s...
Top 5 Goals for Your Email Marketing Campaign
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Top 5 Goals for Your Email Marketing Campaign

By Sean Tinney March 10, 2022 Establish email marketing goals to help guide your efforts, making it easier for you to track and achieve success Your email marketing strategy should start with setting measurable and attainable goals. After all, when you have clear objectives and targets to aim for, it can make it easier for you to stay motivated. And with preparation, you can execute a game plan to get the list growth, engagement rates, and business results you’re looking for.To help you get started, here are five email marketing campaign goals to help you achieve success starting today:Grow your email subscriber listIncrease your email open ratesImprove email click-through ratesRetain current customersReduce unsubscribes1. Grow your subscriber list...
How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Free Marketing Software, Internet marketing, marketing budget, Online Marketing, PPC

How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

Let's say your company decided to invest in a website redesign to improve lead generation, and you're responsible for managing the project.Naturally, one of the first questions you ask is, "How much is this website redesign going to cost?" The answer, of course, is "it depends." Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? If only there were a way to organize your answers to all of these questions — a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Good news: Marketing budget templates can help.Included in our eight marketing budget templates bundle is a template to manage your website re...
5 Keys To Success In Life & Business After Sports
Blog, digital marketer, Digital Marketing, digital mkt, Entrepreneur Interviews, entrepreneurship, Internet marketing, Online Marketing

5 Keys To Success In Life & Business After Sports

It’s no secret why athletes struggle in the transition to life after sports, but one of the most important elements is getting clarity and understanding on these five components. Because without them, you are going to continue to feel stuck, struggling, and unfulfilled.The Five P’s of Your Success in Life After SportsWhat’s up my former athlete family? It’s Cletus Coffey, the founder of recovering athlete coaching and training. This article is about the five P’s of your success in life after sports. After you read this you’re going to think: “ah, goodness, how did I not remember this? How did I not understand this?”See, in my journey, I didn’t have someone that understood me specifically. I did a ton of personal development work, coaching and training, I read the bo...
How to Build (and Grow) Your Email List with Facebook
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing, social media

How to Build (and Grow) Your Email List with Facebook

By Sean Tinney March 8, 2022 Facebook can be an extremely efficient and cost effective channel to grow your email list. See how easy it can be with these tips. When it comes to building an email list, the challenge is finding people who are interested in your brand. Whether you’re starting from scratch or seeing a plateau in email signups, it’s time to find new marketing tactics to reach customers where they are. That’s where Facebook comes in. With over 2.9 billion active monthly users, Facebook is a powerful tool for lead generation. But you don’t want just anyone signing up for your emails. With Facebook, you can define an audience and run targeted campaigns to help find the right audience and grow your list with more relevant leads.Do yo...
The Answer to the Quality vs. Quantity Marketing Question
Blog, content marketing, Digital Marketing, digital marketing methods, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Management, Marketing Skills, Marketing Tools, Online Marketing, sales, sales and marketing, Tools

The Answer to the Quality vs. Quantity Marketing Question

This debate seems to be as old as the concept of sales…and many things in life, but we will keep it to sales and marketing for the purpose of this article.Many I speak with will fall solidly in the “quality” camp. In fact, I guess that for many of you reading this, your answer might be quality. Some of you might answer “both” just because you know me and how I like to set up a topic.But, deep down inside, we probably think about quality as the winner of the debate.…and to a large extent, there is truth to this.That said, if you’ve “grown-up” in any serious sales environment, you may sit on the other side of the equation. And while you may not agree with anything else he ever said, you might think that Joseph Stalin was onto something when he stated, “quantity ha...
13 Ways to Build Your Email List For Free
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing

13 Ways to Build Your Email List For Free

By Ron Stefanski March 1, 2022 You don’t need a large marketing budget, you just need these strategies for building your email list – at no cost. This article isn’t written to convince you of the benefits of using email marketing. You already know that “the money is in the list,” and that email marketing has an ROI of over $36 for each $1 spent.In this article, we take a look at 13 ways to build an email list so you can communicate more effectively with your customers and get better results from your marketing strategies – all without having to pay a single cent. Ready? Let’s get into it. Integrate email sign-up forms on a social landing pagePersonalize your CTAsCapture email after an online saleUse a live chat tool to gather emailsPop-up survey or qu...
Why Email Marketing Is Still Crucial In 2022
Advocate, Ascend, Blog, Convert, Digital Marketing, digital marketing methods, digital mkt, email, email list, Email Marketing, email marketing ideas, email outreach, engagement, Excite, Internet marketing, list building, Online Marketing, Promote, Subscribe

Why Email Marketing Is Still Crucial In 2022

With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing. However, email marketing is still a reliable tool. Various researches show that email will become some of the most widely used and popular communication platforms in the future.But before you utilize these free email marketing tools, find out how email marketing is used to interact with users and if it will remain a viable strategy in 2022.The Data Behind Email MarketingHere are a few stats to prove email marketing’s dominance in marketing strategies globally:In 2021 alone, the number of worldwide email users was about 4 billion, which is expected to increase to 4.6B users worldwide in 2025More than 300B emails are forecasted to be r...
How This Work-from-Home Mom Balances Career and Family
Digital Marketing, digital mkt, email outreach, Internet marketing, landing page design, Online Marketing, Success

How This Work-from-Home Mom Balances Career and Family

By Kelsey Johnson February 23, 2022 Tiffany Jackson wanted freedom in her career — and she got it with some help from AWeber. Entrepreneurial mom wanted to spend more time with her familyAs a result of the pandemic, Tiffany Jackson realized the most important thing to her — spending time with her family. But this multiple-time business owner wasn’t going to give up working altogether.She needed a job that allowed her time with her husband and kids — a work from home job. Plus, she wanted to make plenty of money and see long-term career success.What was the easiest way for Tiffany to use her experience as a business owner and skincare enthusiast to make money? By starting an affiliate marketing business. Tiffany created an Instagram account to s...
The Marketing Graph You Need to Hit Your Goals
Digital Marketing, digital mkt, Internet marketing, Marketing Reporting, Online Marketing

The Marketing Graph You Need to Hit Your Goals

Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise.When you hear the word “waterfall,” that’s typically what you imagine. However, today, we're going to talk about a different kind of waterfall — the waterfall chart.Waterfall charts are a data visualization resource that can help you gather and track important data such as traffic goals and lead generation. Below, let's review what a waterfall chart is, how to read one, and how to create one. What is a waterfall chart? A waterfall chart, also called a cascade chart or bridge chart, is a graph that shows you how an initial value is impacted by intermediate val...
Everything You Should Know to Create a Useful Competitor Report
awareness, Blog, content marketing, Digital Marketing, digital marketing methods, digital mkt, Execution Plans, Internet marketing, Marketing Agencies, Marketing Skills, Marketing Tools, Online Marketing, Paid Media, Tools

Everything You Should Know to Create a Useful Competitor Report

Analyzing and monitoring your competition is fundamental to any business success.So what should a good competitive report include and how to take it from research to an action?Why Does My Business Need a Competitive Report?There are many reasons why a business may need a competitive report, and all of these are valid:To better understand your target audience by researching how they find and engage with your more established competitorFor market research: Understand what is currently available on the market and where your business fits inTo get an estimate of your future marketing budgetTo identify effective marketing tactics, etc.Business owners that claim they don’t need a competitive report because they already know everything are clearly missing out. Comp...
6 Ways to Generate More Revenue Using Videos in 2022
Digital Marketing, digital mkt, ecommerce, Internet marketing, Learn, Online Marketing

6 Ways to Generate More Revenue Using Videos in 2022

By Amir Shahzeidi February 17, 2022 Learn how you can use a video strategy to increase your business’s revenue. Video has become the focus of the internet and there’s no better time for small businesses and growing brands to get in on the trend. Adapting your content to work through video means that you can get visibility on high-growth channels like TikTok – with more than 1 billion monthly active users – and Instagram that pivoted to video in late 2021. Video can be used throughout your whole customer journey, from generating interest in your brand and driving customer conversions to keeping them on board and engaging with them. Want to know how?We’ve got 6 tried and true ways you can use video to boost the revenue for your online business, inclu...
26 of the Best Brands on Instagram Right Now
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Instagram Marketing, Internet marketing, Online Marketing

26 of the Best Brands on Instagram Right Now

  Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data. (more…)
Should Email Subject Lines Be Capitalized
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, subject line

Should Email Subject Lines Be Capitalized

By Liz Willits February 9, 2022 Should you capitalize your subject line? Discover what 100 of the top email marketing professionals said. Have you ever wondered if you’re using the right tactics to market your business?You’re not alone. That’s why we analyzed 1,000s of emails from 100 of the top experts — the best of the best. Their email strategies engage thousands and drive millions in revenue. Many of them see unheard of results (like 80% open rates and 30% click-through rates).“Should you capitalize your subject line?” was one of our questions.Let’s take a look at our findings.The 3 capitalization formulas for email subject linesTo find out how top marketers use capitalization in their email subject lines, we examined the subject lines from...
Your Valentine’s Day GIF Guide
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Internet marketing, Online Marketing

Your Valentine’s Day GIF Guide

By Sean Tinney February 1, 2022 These awesome animated GIFs put heart-shaped emojis to shame. Download and send your favorites this February! This Valentine’s Day, forget a dozen roses. You need a dozen GIFs.The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales.Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created 13 downloadable Valentine’s Day GIFs!Just download them and add them to your emails using AWeber’s ridiculously easy-to-use Drag and Drop message editor. These GIFs will be a sweet treat for your subscribers — and your bottom line.Not an AWeber customer yet? Create...
Create Your Buyer Persona in 5 Simple Steps
Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Learn, Online Marketing

Create Your Buyer Persona in 5 Simple Steps

By Sean Tinney February 2, 2022 A buyer persona is a fictional person who represents your ideal customer. Every successful marketer uses one. Do you? Do you know who your customers are?More importantly, do you know what they want or need from you?If you don’t, writing engaging email content for your audience will be a challenge. After all, it’s difficult to write content for someone you don’t know or understand.That’s where buyer personas come in. What is a buyer persona?A buyer persona is a fictional person who represents your ideal customer or a portion of your audience. Their interests, challenges, and problems align with your audience’s.With a persona, you can write more engaging email content that resolves your audience’s problems and ...
15 Tips for Writing Email Marketing Content that Increases Clicks
Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, email writing, increase clicks, Internet marketing, Learn, Online Marketing

15 Tips for Writing Email Marketing Content that Increases Clicks

By Sean Tinney January 27, 2022 Increase your email clicks with these 15 tips for writing email marketing content. Your audience is probably short on time and skimming through emails. They may get several emails an hour throughout the day. To give yourself a fighting chance in the inbox, you need strong email marketing content.According to research done on email click rates, the data has shown:53% of marketers say low click-through rates are their biggest email marketing challenge.73% of marketers say click-through rates are a key metric for evaluating campaign effectiveness.The average email click-through rate is 7% in the US.aGetting more clicks should be a central part of your strategy. Here are 15 tips on how to write effective email marketing con...
What a Crisis Manager Does and How to Be a Great One
crisis management, Digital Marketing, digital mkt, Internet marketing, Online Marketing

What a Crisis Manager Does and How to Be a Great One

You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, negative occurrences are inevitable. Whether it’s a product defect that leads to a recall, a security breach that leaves our customer’s data vulnerable, or violence or disasters in the workplace, bad things are bound to happen at some point. (more…)
New: AWeber Advocates can now earn up to 50% commissions
affiliate marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

New: AWeber Advocates can now earn up to 50% commissions

By Jessica Snavely January 19, 2022 Refer as little as 10 customers a year and start earning a higher commission rate. There is nothing more flattering for us than when our biggest fans share AWeber with their communities. So we’re starting 2022 by giving our advocates the raise they deserve: AWeber Advocates can now earn up to 50% on referrals to AWeber – hands down the highest amount of any other email marketing provider. We are always working to make AWeber the best choice to promote to your community and share with your friends. That’s why over the past year we’ve launched landing pages, ecommerce solutions, and we were the first email service provider (ESP) with a native Canva integration.So, let’s get to it, how do you start earning a 50% commis...
Stripe vs PayPal — Which is Best for Online Payments?
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Stripe vs PayPal — Which is Best for Online Payments?

By Kelsey Johnson January 19, 2022 Starting an online store? We’ll break down Stripe vs PayPal, and which may be better for your business. If you’re setting up an online store, one of your first questions is likely to be “How do I accept payments?” And no matter who you are — an established entrepreneur or simply starting a side hustle — you’re likely considering Stripe or PayPal.Both Stripe and PayPal are popular, affordable, and easy to use. Furthermore, you can count on these well-known payment processing tools to be secure, trusted by most buyers, and integrate with other platforms you’ll use to sell your products (like your business’s website).But what’s the difference? Should you choose Stripe or PayPal? Which is better to start with?We’ll cover ...
5 Things Marketers Can Learn From Online Reviews
Digital Marketing, digital mkt, Internet marketing, Online Marketing

5 Things Marketers Can Learn From Online Reviews

At the dawn of marketing, companies dictated the rules of the market. Businesses would create demand and try to persuade customers that their products were the best. Now, with the spread of social media platforms and review websites, customers are in charge. You will not be successful if your product has only 1.2 stars on Amazon and barely any positive reviews. The sound of peer-to-peer information is becoming louder and louder, and marketers have to listen to it. But in the abundance of reviews, how do you filter the information and decide what data is valuable enough to analyze, and what can be left out? What can you actually deduce from online reviews, and why are they so important? Why Are Online Reviews Important? You probably understand intuitively why onli...
How to Make Your Email Marketing Campaigns More Accessible
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Make Your Email Marketing Campaigns More Accessible

By Nahla Davies January 13, 2022 Learn the email accessibility best practices you can implement to ensure everyone can read your emails. Not everyone reads emails in the same way. Some people may use dictation or magnification to consume your email, while others may only see grayscale or certain colors.It’s important to make your emails accessible so anyone can read them, regardless of disability. Plus, an accessible email is also valuable to many other people in your audience.Headers and appropriate colors make emails easier to read, image ALT tags help out people experiencing low internet bandwidth, and simple fonts keep readers focused on your content.Good news. It’s easy to make your emails accessible. Simply consider color contrast, screen readers...
14 Copywriting Examples From Businesses With Incredible Copywriters
Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, free landing page builder, Internet marketing, Landing Page Copy, Online Marketing

14 Copywriting Examples From Businesses With Incredible Copywriters

We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress that plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads, and social media posts. (more…)
Digital Business Cards: An Eco-Friendly Way to Increase Leads
Digital Marketing, digital mkt, email outreach, grow email list, Internet marketing, landing page builder, Learn, Online Marketing

Digital Business Cards: An Eco-Friendly Way to Increase Leads

By Sean Tinney January 6, 2022 Generate more networking opportunities with a digital business card. Learn why you should have one and three simple steps to set it up. The COVID-19 pandemic has changed the way we do business. More than ever, people are working from home. Teams and clients meet remotely. It makes sense, then, that the days of the “traditional” business card are waning.In this new virtual world, paper business cards are less and less necessary. But digital business cards have become increasingly popular within the past year. More than ever, professionals are using these virtual business cards to network and market themselves. So, what exactly is a digital business card, why do you need one, and how can you create one for yourself? Let’s dive ...
Start the New Year Strong with an Email List-building Quiz
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing

Start the New Year Strong with an Email List-building Quiz

By Sean Tinney January 5, 2022 Quizzes are fun and interactive. But they can also be used to grow your email list. Learn the best strategies to creating a high-converting, interactive quiz. In the spirit of the New Year, why not try a fresh list-building tactic: creating your own quiz?Offering valuable or interesting resources, or lead magnets, in exchange for email addresses can be vital to your email marketing success. But when you look up lead magnet ideas, the same old ideas tend to pop up—guides, eBooks, or videos. You need something innovative to add to your toolbox this year.78% of marketers agree that email marketing is important to their overall success. Strategically crafted quizzes are a powerful way to harness that success, capture your audienc...
How to Use Video for ABM
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Use Video for ABM

As a SaaS company with 10+ years in the industry, we've seen our fair share of marketing tactics. And we've tried them, too. One marketing tactic that we've had great success with is using video for account-based marketing (ABM). Of course, since our product is an enterprise video platform, we had a head start on being comfortable working with video. So much so that we often have customers and partners alike ask us for tips. That's why we want to share how we incorporate video into our own ABM efforts so that we can help organizations find success with video in their own account-based marketing programs. Using Video for Lead Scoring Lead scoring videos in your ABM programs can provide more flexibility over traditional conversion tactics. With the ability to assig...
How to Build a Customer-Driven Marketing Strategy
Digital Marketing, digital mkt, email marketing strategy, email outreach, Internet marketing, Learn, Online Marketing

How to Build a Customer-Driven Marketing Strategy

By Chris Bass December 15, 2021 When used effectively, customer feedback informs marketing decisions that can help you grow and scale your business. Ultimately, the success (or failure) of your business can depend on how well you’ve applied customer feedback to your brand, products and services, work processes, and everything in between. “Customer service shouldn’t just be a department, it should be the entire company” Tony Hsieh, entrepreneur and former CEO of ZapposWhy is Tony right? Why is feedback so enormously important? Because any feedback, especially the critical kind, helps us create our approach and product offering to be exactly what our customers actually want.Here’s the good news: Feedback is easy to collect. 85% of customers are likel...
25 Free Marketing Tools You Could Learn in Line at Starbucks
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

25 Free Marketing Tools You Could Learn in Line at Starbucks

By Kelsey Johnson December 21, 2021 Marketer approved – free tools that are actually useful and easy to learn. Marketing has changed — you don’t need to be a professional designer, copywriting expert, or strategist to be a marketer. In fact, most smaller business owners are playing the role of marketer due to budget constraints.Whether you’re a marketer, business owner, or just looking to learn some new skills, there are tons of free marketing tools that can make you seem like a pro. Check out the following list to give your business a boost, create more engaging content and emails, and — above all — sell more stuff!Related video: 30 Free Marketing Tools In 30 MinutesAWeberYou can use AWeber to send emails to all your subscribers, set up au...
How to Get Reactive Marketing Right
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Get Reactive Marketing Right

Now that digital is disrupting every industry and job function, it is no wonder marketing has become agile. Annual plans have given way to quarterly plans that usually end up getting scrapped for whatever is happening at the moment. Every marketing team is practicing some form of agile or reactive marketing. In fact, today, a marketing team that can turn on a dime is critical to an organization's growth. However, how marketing team members react and what they react to is the difference between an extraordinary marketing team and one that is out of control. Even in this 24-hour-news-cycle world, marketing teams need to be grounded in strategy and purpose when determining direction and the way forward. Reactive Marketing: Getting It Wrong Can Be Damaging to Your B...
How to Optimize Your Website for Other Countries
Digital Marketing, digital mkt, Internet marketing, Online Marketing, SEO

How to Optimize Your Website for Other Countries

Search engine optimization (SEO) is critical to help your brand reach the first page of search results and ideally climb into the top 5 positions for your primary keyword.But what happens when you want to expand outside of local markets? With Google now seeing more than 3.5 billion searches per day, there's a massive opportunity for brands to capture new customers. The caveat is that existing SEO practices may not translate — and in some cases, may actually hurt your brand in other countries.To avoid this potential pitfall, a robust international SEO strategy is critical. Here’s what you need to know about what it is, how it works, how it’ll benefit you, and what steps you can take to create an effective plan. Ready? Shkojme! Idemo! Vámonos! Let’s go! International SEO S...
5 SEO Best Practices to Increase Blog Traffic and Engagement
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, SEO

5 SEO Best Practices to Increase Blog Traffic and Engagement

By Sean Tinney December 22, 2021 In order to make your blog SEO-worthy, there are 5 basic SEO best practices that you need to be following. Do you feel your website isn’t receiving enough blog traffic and engagement?Well, you’re not alone in this because Google is getting smarter every day.If your blog isn’t optimized for SEO, you might not achieve the desired results.But before we discuss the best SEO practices for your blog, here’s what makes working on it important:Daily, bloggers upload around 7.5 million posts across the globe. Only 60% of internet users actively read the content. Readers mainly go for long-form content for its in-depth information. So the ideal word count would be near 1500 – 2000 words. This year, content marketing was estim...
9 Tips to Win Back Lost Sales with Abandoned Cart Emails
Digital Marketing, digital mkt, ecommerce, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

9 Tips to Win Back Lost Sales with Abandoned Cart Emails

By Sean Tinney December 16, 2021 Don’t skip the cart reminders. Take advantage of warm leads who are most likely to complete their purchase. One of the most effective emails you can send to your audience is the abandoned cart email. When sent at the right time, it is a helpful reminder to encourage your customers to complete their purchase. Many people put together a cart but get distracted before checking out.On average 69.82% of online carts are abandoned.That is a lot of lost sales. But you can capture a lot of them back with an abandoned cart email — an automated marketing campaign designed to increase conversion rates. When they get a reminder of a shopping cart they left behind, many buyers come back to make the purchase. The best part? You can autom...
12 Incredible Answers to “What Is Your Greatest Weakness?” — “That Aren’t Perfectionism”
Digital Marketing, digital mkt, Internet marketing, Job Search, Online Marketing

12 Incredible Answers to “What Is Your Greatest Weakness?” — “That Aren’t Perfectionism”

So, you’ve finally got your foot in the door at your dream company. You’ve submitted the perfect resume and made a lasting impression during the phone screen. All there’s left to do now is to win over the hiring manager in the face-to-face interview.As a well-informed candidate, you’re doing your research on the company and preparing your answers to the most important interview questions you can think of — the most notorious of them all being: “What is your greatest weakness?” You don't want to respond, "I tend to work too hard," or "I am too much of a perfectionist." That can easily come across as scripted and insincere at best and lacking in self-awareness at worst. Alternatively, you don't want to respond with weaknesses that will prevent you from succeeding in the role. For instan...
Email Tagging Tips to Skyrocket Your Open Rates
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, tagging

Email Tagging Tips to Skyrocket Your Open Rates

By Kelsey Johnson December 3, 2021 Learn how tagging can be used to Increase your email open and click rates . Each person on your email list is unique: In a real conversation, you wouldn’t talk to VIP clients in the same way you would talk to new leads. So why would you send them the same email? Short answer: You shouldn’t.You can use tags and segments to send emails that cater to the specific needs and interests of your subscribers. Tagging is easier — and more important — than you think. Here’s why:The days of one-size-fits-all email marketing are gone. Your audience expects to get interesting emails — with topics they care about. But your subscribers are snowflakes! They don’t all care about exactly the same things.The more your audience likes your...
Email Subject Line Best Practices To Get More Opens
best practices, Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, increase opens, Internet marketing, Learn, Online Marketing, subject line

Email Subject Line Best Practices To Get More Opens

By Kelly Forst December 6, 2021 Your subject line can make or break your email opens. Here’s how to write a good one. “Email marketing is still the #1 best way to engage with your audience and convert leads into customers — but if no one is opening your emails, you’ve got a problem.”Alex Cattoni, Founder of The Copy PosseTake it from the expert. Your subject line can single-handedly make or break your entire email campaign.That’s why we put together this list of best practices to help you create attention-grabbing subject lines for your email marketing campaigns.Email subject line best practicesPersonalize your email subject linesUse segmentationCreate urgency with FOMOAvoid spam triggersBe directAsk questionsOne word subject linesSuper ...
Set Up a Customer Loyalty Program for an Ecommerce Business
Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

Set Up a Customer Loyalty Program for an Ecommerce Business

By Nahla Davies November 30, 2021 Learn how to increase your ecommerce sales with a customer loyalty program. Marketplace sites such as Amazon or Etsy can provide a steady income stream for ecommerce entrepreneurs. However, selling on your own website has the potential to generate repeat business from loyal customers and grow your brand. A customer loyalty program is a great way to earn the repeat business of your customers and build relationships that can develop into brand loyalty and even referrals. Unfortunately, many ecommerce entrepreneurs consistently get it wrong when they attempt this strategy. There are several different types of customer loyalty initiatives and approaches to designing programs that attract the right kinds of buyers for your bran...
Marketing Week 2021: Get Expert Sales & Marketing Tips
Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email marketing tips, email outreach, Internet marketing, Learn, Online Marketing

Marketing Week 2021: Get Expert Sales & Marketing Tips

By Kelsey Johnson November 24, 2021 Get easy and affordable marketing advice during this week-long event, hosted by AWeber from Dec 13 – 17. We’re excited to announce that, in December we’ll be running a week-long free marketing series for business owners, side hustlers, and entrepreneurs.This event is for anyone looking to improve their social media skills, get better email deliverability, create engaging videos, set up Facebook Lead ads and retargeting, and make more sales.Marketing Week encompasses 5 days of webinars and other resources to help you build out a marketing plan for your products or services.We don’t believe that “if you build it, they will come.” Marketing is important for every business — so we’re offering the advice you need, free ...
Industries Americans Say Are the Least Trustworthy
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Industries Americans Say Are the Least Trustworthy

Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over the last year, according to recent research from the Public Affairs Council. The annual report was based on data from a survey conducted in September 2021 among a national sample of 2,199 adults in the United States. Some 46% of respondents say pharmaceutical companies are less trustworthy compared with other major companies, and only 13% believe they are more trustworthy. Moreover, 40% of respondents believe the pharmaceutical industry has too little regulation and only 22% think it is over-regulated. These 2021 results represent a bit of a bright spot for pharmaceutical companies compared with the 2020 results, when 4...