Saturday, October 16Digital Marketing Journals

google seo

4 Reasons to Work with a Toronto SEO Agency
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Reasons to Work with a Toronto SEO Agency

SEO is vital for all businesses, but it’s especially important for small and medium-sized companies. You want to connect with your ideal customers right when they are most likely to buy, and searching on Google is a good indicator of intent. However, not all small businesses understand why they need to work with a Toronto SEO agency. They may try to do SEO on their own in order to save money while improving sales. Unfortunately, it often doesn’t work. Curious why you should partner with an SEO agency instead? Here are five reasons. 1. SEO Lets You Compete With Larger CompaniesYou don’t have the same budget as a big corporation, but that doesn’t mean you can’t compete with them. Getting customers doesn’t mean spending tens of thousands on ads for television, radio, or newspapers.  Inst...
How To Help Your SaaS Business Stand Out Against The Competition
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How To Help Your SaaS Business Stand Out Against The Competition

Competition is an inevitable part of the business world. Even if your SaaS business is doing well, it’s important to be mindful of your competitors so that you can stay ahead of the curve. Unfortunately, however, some businesses struggle with knowing how to set them apart from other companies in the industry.  The good news is that with these helpful tips, you can learn how to put yourself in a position where customers are choosing what you have to offer over your competitors.  Are you ready to learn how to blow your competition out of the water? Keep reading for some helpful tips.  Find Unique Ways To Solve Your Customers’ ProblemsOne of the main keys to attracting customers is identifying a problem they’re having, and then coming up with a way to fix it. The good news is that if peo...
10 Marketing Trends That Are Here to Stay
googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, The Top 10

10 Marketing Trends That Are Here to Stay

The pandemic that swept the world throughout 2020 and 2021 changed a lot of the business landscape. There are ways in which we’ll eventually get “back to normal,” but some things have changed for good. As a small business owner, do you know what today’s current marketing trends are? Here are 10 trends in marketing that you can’t afford to overlook. 1. Digital MarketingDuring the pandemic, everyone had to stay inside. That meant that online shopping dramatically increased — not just in North America, but around the world. The United Nations Conference on Trade and Development found that online purchases increased by 6 to 10 percent in most categories.  In the United States, COVID-19 caused ecommerce to increase by $105 billion in 2020. And this isn’t a temporary shift — now that they’v...
9 Reasons a Website is Important For Your Small Business
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Reasons a Website is Important For Your Small Business

There aren’t very many businesses without websites, but is yours working hard for your business? Many owners of small or medium-sized businesses use their website like a business card — it’s there, but that’s it. The good news is that a website can do so much more than that for your company! The benefits of having a website for your small business go far beyond sharing a business card or having your phone number online. Wondering why a website is important? Let’s take a look at 10 reasons. 1. Your Website is Your Online Store LocationYou wouldn’t just rent any building and slap your sign on the outside and call it your business. Choosing a location for your business takes a lot of time and thought. You want the right location, an attractive building, the right layout, and proper parki...
What Can an SEO Company in Toronto Do For You?
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What Can an SEO Company in Toronto Do For You?

Have you been wondering what benefits you get from working with an SEO company in Toronto? You might think that you can design and optimize your website yourself, or perhaps you think that word-of-mouth marketing is good enough. The truth is that word-of-mouth only goes so far and digital marketing can help you meet your goals more effectively. There are a lot of benefits to working with experts. Here are five to keep in mind. SEO Pros Allow You to Focus Your TimeSmall business owners have plenty to do, and often not enough time or people to get it all finished. Doing more with less is a daily reality, and it often gets frustrating. Trying to add digital marketing to your already full plate only makes things worse. Not only do you not have the money or time to execute strategies effec...
How To Educate People On Your Software As A Service Product
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Educate People On Your Software As A Service Product

As a software as a service (SaaS) business owner, you probably feel like your product is the best. And while that might really be the case, the key to success is being able to convince other people that it’s the best, too. Educating people on what you have to offer is the best way to do this. After all, most people aren’t willing to spend money on something they don’t understand.  In order to bring customers up to speed, you’re responsible for explaining how your product works and why it’s useful can be the secret ingredient your marketing strategy is missing.  The good news is that educating your customers doesn’t have to be difficult (or expensive). Let’s talk about things you can do to help people understand the benefits of using your software as a service product.  Have A Clear Unde...
5 Tips To Improve Your B2B SaaS Marketing Strategy
Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Tips To Improve Your B2B SaaS Marketing Strategy

By now, you’re probably fully aware that a good marketing strategy is very important for the success of your business. What you may not realize, however, is that even the best marketing strategies need to be tweaked over time.  Even if you’ve already seen some success with what you’re doing, there are probably a few areas where you could improve to gain even better results. The key is knowing which marketing techniques can yield the best results in the B2B SaaS industry.  Keep reading to learn five helpful tips for improving your B2B SaaS marketing strategy.  Repurpose Existing Content  Content is a pretty standard part of most marketing strategies. From blog posts to videos, creating content can be a great way to establish yourself as an authority in the industry. When you provide your...
5 Mistakes To Avoid With Your SaaS Products
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Mistakes To Avoid With Your SaaS Products

Have you come up with an awesome SaaS product that you know your customers are going to love? Give yourself a pat on the back because you’ve already won half the battle. However, when rolling out your product, there are some things you want to avoid doing in order to give yourself the best chance at success. Making careless mistakes could seriously hurt your product and negatively impact your relationship with customers.  The good news is that we’re here to help. In this blog post, we’ll go over five mistakes you’ll want to avoid with your SaaS products. Unclear PricingFinding the right price point for your product is extremely important. If you charge too much, you will drive people away in favor of more affordable options. However, if you charge too little, people may think that you...
Can Service Area Pages With Duplicate or Similar Content Increase Traffic?
Advanced Local SEO Training, business, GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Can Service Area Pages With Duplicate or Similar Content Increase Traffic?

Posted Oct 11, 2021 by Colan Nielsen At our April LocalU event, I covered Shades Of Grey: Controversial Local SEO Tactics that Drive Results. I covered local SEO tactics ranging from keyword stuffing to review snippets in the organic search results. One of the topics I discussed, which always draws a wide range of opinions, was the concept of creating service area pages that have duplicate, or very similar content. Duplicate, or similar content has always been a controversial topic. Google has confirmed on many occasions that duplicate content is not a negative ranking factor. It’s underst...
5 Ways SaaS Companies Can Excel With Digital Marketing
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways SaaS Companies Can Excel With Digital Marketing

Running a software company is a challenge, and one of the biggest obstacles you face is how to get your name known when there’s so much competition.  The good news is that with the right digital marketing strategies, SaaS companies can build their brand, attract new customers, and grow their business. Are you ready to learn how to succeed? Let’s dive into five ways SaaS companies can excel with digital marketing. 1. Take Advantage of SEOSEO for SaaS B2B companies is essential if you want to grow your business without shortening your runway significantly. Many marketing strategies are very capital-intensive, and it doesn’t have to be that way. When you have excellent SaaS SEO, you can turn your website into a 24/7 salesperson. The right optimization and keywords will help you capture l...
5 of the Best Marketing Strategies For Software Companies
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 of the Best Marketing Strategies For Software Companies

There are some people in the software world who believe that if a product or service is good enough, it will sell itself. In reality, however, a solid marketing strategy is the only way to consistently attract potential customers.  At the same time, though, coming up with a marketing plan requires research so that you can get a good understanding of what your audience is looking for. If you aren’t sure where to start with that research, you’ve come to the right place. We’re here to help you learn about marketing techniques that can help set your company up for growth and success.  Here are five of the best marketing strategies for software companies.  Be Clear About The Problem Your Product/Service Solves  Getting your business in front of your target audience is a very important part o...
4 Ways to Make Your SaaS Website Work Hard For You
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Ways to Make Your SaaS Website Work Hard For You

You work hard to create assets for your SaaS business, including your website. The goal, of course, is to have these assets work hard for you. A great SaaS website can bring in ideal customers 24/7, build your brand, and more. But it only works hard if you design it to do so. The right web design and SaaS SEO is essential if you want to grow your business. Here are four ways to design your website to work hard for your SaaS business. Write With the Customer in MindWe see three common mistakes when it comes to SaaS website content. The first is that it can be full of technical language that customers struggle to understand. B2B content is often more technical than consumer-focused information, but that doesn’t mean it needs to be confusing. After all, even in B2B, the reader is still a...
5 Tips to Maximize Search Engine Optimization
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Tips to Maximize Search Engine Optimization

If you have a website, you know that it’s hard to get noticed in the noise. There are over 1.8 billion websites online right now, with more going live every minute.  How do you get your website noticed by ideal customers? How can you stand out from competitors? The answer is search engine optimization (SEO). SEO is a long-term strategy of finding the keywords your ideal customers are using to search for your products and services and optimizing your website to focus on them. Maximizing SEO isn’t easy. Here are five tips that can help. Take Advantage of Local Keywords If you run an HVAC company, you might be tempted to focus on keywords like “HVAC” or “heating and cooling.” Unfortunately, you’ll find that those keywords are extremely competitive. Larger businesses with huge budgets have ...
How to Develop a Strong Marketing Strategy
googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO

How to Develop a Strong Marketing Strategy

As a small business owner, you always need to do more with less. Unlike larger companies, you don’t have a big budget or a lot of room for error. Instead, you need clear strategies that you know are going to deliver results. Your marketing strategy is one of the most important plans you’ll ever develop. How can you create a strong marketing strategy that gives you an excellent return on your investment and helps you grow your business? Here are some tips you can use today. Determine Where Your Customers AreYou don’t have the budget or time to cast a wide net and hope you catch some ideal customers. Instead, you need to determine where your target market spends time, and then deploy your resources in those areas. You probably already have a good idea of who your best customers are, but...
6 Things to Look For in Top SEO Companies
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

6 Things to Look For in Top SEO Companies

Working with an SEO company is one of the best ways to maximize your digital marketing without wasting time and money. Great SEO companies can take over your website marketing and deliver ideal leads and ready-to-buy customers consistently over time. Unfortunately, there are some not-so-great SEO agencies out there as well. So how do you ensure that you’ve found an excellent fit? Here are a few things to look for. Expertise With Businesses Your Size It’s an unfortunate fact that many SEO agencies are focused on large, big-budget clients. If they serve small or medium-sized businesses at all, they do so reluctantly and with poor service.  There’s no reason you should be pushed to the side because of your size. The best SEO companies will have a lot of experience with smaller companies an...
SEO Toronto: The Secret Strategies That Matter
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

SEO Toronto: The Secret Strategies That Matter

Do you ever wonder if you’ve got all the strategies you need to maximize your SEO Toronto? It’s a good question to ask. After all, everyone knows the basics — what makes content truly stand out? We decided to pull back the curtain and share some of our top secrets with you. We have years of SEO experience and a lot of in-house experts, so we’ve got a few tricks up our sleeve. Interested to know our secrets? Let’s dive in. Supercharging Keyword ResearchKeyword research is essential and no one can succeed at SEO Toronto without excellent data in this area. But are you going beyond the surface and really diving deep into your keyword information? Here are some things we put in our “secret sauce.” The Right Tools Once upon a time, the Google Keyword Planner would give you a wealth of info...
How To Build An Online Presence That Attracts Customers
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How To Build An Online Presence That Attracts Customers

These days, the internet is the first place many people go when they’re looking for something. Whether they need the answer to a question or want to find the best products and services, their search usually starts online. For those reasons, it’s important that your business has an online presence. Without it, you could be missing out on countless dollars.  At the same time, however, not all online presences are equal. There are some companies whose internet presences actually turn people away. In order to help you avoid becoming one of them, we’ve put together some helpful tips on how to build a strong online presence that attracts customers.  Let’s get into it! Make Sure Your Website Is User FriendlyMore than likely, your business already has a website. But is your website as good as...
6 Key Benefits of SaaS SEO Services
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

6 Key Benefits of SaaS SEO Services

Should your SaaS business pursue search engine optimization (SEO) as a key marketing strategy?  For us, this is an easy question, because we know the many benefits our clients see when they use SEO marketing. However, we see a lot of SaaS businesses spending a tremendous amount of money on capital-intensive marketing strategies like pay-per-click, social media ads, and more. This article will showcase the many advantages of using SaaS SEO services so that you can focus your marketing efforts in a way that will best grow your business. You’ll Get More Organic TrafficTraffic you have to pay for is fine enough, but what happens when the budget runs out? All of that traffic — and sales — disappear.  Organic traffic allows you to invest upfront and get ongoing traffic and leads, day after ...
Does Adding Photos in Google My Business Increase Ranking? [Case Study]
GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Does Adding Photos in Google My Business Increase Ranking? [Case Study]

Posted Oct 4, 2021 by Joy Hawkins I often see posts come up in Facebook groups that recommend adding photos constantly to your Google My Business listing because this helps a business rank higher in the local pack results.  Most people say it’s because Google likes “fresh” or “recent” content. TLDR; According to this case study:Adding photos to a Google My Business listing had no measurable impact on ranking in the local pack search results. The search results didn’t show the photos we added and often defaulted to the cover photo. Adding photos to the GMB landing page (the business websi...
5 Benefits Of Having A Consistent SaaS SEO Strategy
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

5 Benefits Of Having A Consistent SaaS SEO Strategy

There are lots of things that go into running a successful SaaS business, a great SEO strategy is one of them. Now that the internet has become such an important part of every buyer’s journey, online visibility plays a major role in whether someone decides to spend money with a business. By implementing a consistent SaaS SEO strategy, you can help take your business to the next level and create a more enjoyable experience for your present and future customers. Keep reading to get some helpful tips on creating a successful SEO strategy for your SaaS company.  Improve Your Business’ Credibility Since the internet is often the first place that individuals or businesses look when researching a company, having an only presence is very important. If your business doesn’t come up in any search...
Leveraging Conversions with GMB Bookings/Reserve with Google
googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Leveraging Conversions with GMB Bookings/Reserve with Google

Leveraging Conversions with GMB Bookings/Reserve with Google - Whitespark The Google My Business Booking feature, or Reserve with Google, allows businesses to integrate specific supported booking systems with their GMB listing, which gives customers the ability to make an appointment directly from the listing. This fea...
Here’s What You Need To Know About Growing Your SaaS Company
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Here’s What You Need To Know About Growing Your SaaS Company

Whether you’re just getting started in the SaaS industry or simply wanting to expand your business, it’s important to have a good understanding of how to grow your SaaS company. No matter the size of your business, growth should always be the goal.  By taking the proper steps, you can build a business that will leave your customers satisfied and your competitors struggling to keep up.  Let’s talk about what you need to know about growing your SaaS company.  Identify Your Target AudienceUnderstanding your ideal customer is one of the most important steps to building and growing a business. As much as you’d like everyone to be interested in your product/service, that isn’t realistic. Instead, you need to know exactly what kinds of people you should be marketing to. Creating buyer person...
2021 Local Search Summit – Day 3 Action Items & Recommendations
googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

2021 Local Search Summit – Day 3 Action Items & Recommendations

2021 Local Search Summit - Day 3 Action Items & Recommendations - Whitespark The #WLSS is officially complete and our final event day covered E-A-T, Google Justifications, reports, effective copywriting and more. We opened the day discussing Diversity and Inclusion in Digital Marketing – this is a very important ...
5 Marketing Trends To Be On The Lookout For In The SaaS Industry
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Marketing Trends To Be On The Lookout For In The SaaS Industry

The marketing landscape is always changing, and the SaaS industry is no exception. As a business owner, you probably understand the importance of staying in the loop, but you may not know where to look for information. The good news is that we are bringing the information to you. In this post, we will discuss some of the biggest marketing trends that people in the SaaS industry should be paying attention to.  By building a good understanding of these trends, you can help your business remain competitive. Keep reading to learn more about what you should be keeping an eye on in the marketing world.  Your Company’s Story Will Be More Important Than Ever Let’s face it, there are very few companies out there that are selling something that is truly unique. In an industry where people can oft...
Thin Local Rankings: Why and How to Think Thick, Not High
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Thin Local Rankings: Why and How to Think Thick, Not High

Like my post? Please share! Business owners, SEOs, and others refer to good local search rankings as high and bad rankings as low, but they don’t look at whether their rankings are thick or thin.  If you just turn your head to the side 90 degrees, you’ll see weaknesses and opportunities you probably missed before.  You’ll see ways to thicken up your local visibility, and that will be glorious for business. What’s a “thin” ranking?  The short answer is it’s the same problem as when a baseball team doesn’t have a “deep bench,” and loses a game every time something goes even a little wrong.  You want visibility / rankings that can withstand a lot going wrong, because if you’re in business for long enough and if you depend on Google visibility enough, that’s exactly what will happen. The lo...
2021 Local Search Summit – Day 2 Takeaways & Advice
Citations, googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, Whitespark

2021 Local Search Summit – Day 2 Takeaways & Advice

How To Pivot Your Facebook Advertising In A Post iOS14.5 World Many of you have probably heard about Apple’s iOS 14.5 update that limited the ability to set retargeting cookies on mobile. Well, not all is lost. Duane explained how you can pivot your Facebook advertising in a post IOS 14.5 world.  Oftentimes, we hear clients say, “we’re losing sales”. The truth is, they’re not actually losing sales. The reality is that sales are either super delayed, or they’re just not showing up in AD manager. You are not losing sales, you just can’t track what’s going on, and that is because Apple’s decided to ask people “do you want to be tracked” and rightfully so, most people say no. So what can you do to help improve your traffic and get the most out of your Facebook Ads? Here are a few of D...
What To Look For When Hiring A SaaS SEO Company
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What To Look For When Hiring A SaaS SEO Company

Have you finally gotten to the point where you’re ready to hire an experienced SEO team to help your SaaS business grow? If the answer is yes, you should give yourself a pat on the back. Needing to hire an SEO company is usually a good sign that your business is growing and it’s time to take your marketing strategy to the next level.  But while it’s true that hiring an SEO agency is a great way to improve your business’ online presence, it’s important to make sure that you find a company that will be able to suit your business’ needs. With that being said, there are a few things to keep in mind as you look through your options. Continue reading to learn what you should look for when hiring a SaaS SEO company.  A Proven Track Record of Success Before you hire an SEO company (or anyone fo...
2021 Local Search Summit – Day 1 Tips & Insights
googe optimize, Google My Business, google optimization, google seo, Local SEO, On-page SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

2021 Local Search Summit – Day 1 Tips & Insights

2021 Local Search Summit - Day 1 Tips & Insights - Whitespark Day 1 of the 2021 Local Search Summit is complete. 🔥 Today’s sessions covered the whole gamut of local search marketing advice. We’re sharing takeaways, advice, or a tip for each talk. If you couldn’t make it to the event, you can still catch th...
5 Ways Working With A SaaS SEO Agency Can Help Grow Your Business
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways Working With A SaaS SEO Agency Can Help Grow Your Business

Over the last decade, SEO has become a very important part of the digital marketing world. At this point, if you aren’t doing SEO (and doing it right), you’re at risk of being left in the dust by your competitors.  Implementing SEO into your marketing strategy can help improve your businesses’ online reputation and generate more traffic to your website which can ultimately result in more sales. However, if you’re not an experienced SEO professional, you may not be seeing the kinds of results you want.  By working with a SaaS SEO agency, you can set yourself up for success. A good agency will help improve your company’s online presence and put you in a position to bring in more customers. Keep reading to learn five ways a SaaS SEO agency can help grow your business.  Gives You Time To Wo...
Local Competitors Violating GMB Guidelines? Here’s What You Can Do
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local Competitors Violating GMB Guidelines? Here’s What You Can Do

It happens all the time — a company’s GMB listing gets pummeled in the local rankings because the top-ranking competitors aren’t playing the rules.They could be keyword stuffing their business name, or displaying a residential address in their business profile.Maybe they’re using an address that doesn’t even qualify for a GMB listing, such as a P.O. Box or UPS Box address.Or it could be that the higher-ranking listings are getting reviews unethically to build up their 5-star review stockpile.Meanwhile, the original company’s GMB listing is following Google My Business’s guidelines to the letter but their rankings are suffering because they are a good, guideline-abiding GMB citizen ranking far behind the rule-breakers.Screenshot from Support.google.com, September 2021So… what can rule-ab...
How to Use Images to Increase Leads [2 Local SEO Case Studies]
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Tips

How to Use Images to Increase Leads [2 Local SEO Case Studies]

Posted Sep 27, 2021 by Joy Hawkins Although I find that the SEO community often obsesses about rankings on Google, we make it our mission here to focus on how to increase leads for clients.  Rankings are great, and it’s good to know that images can increase rankings, but I wanted to share a couple of case studies that show how images can actually increase leads as well. Case 1: Adding Images for a Lawn Care Company After seeing the success we had in swapping out one image for this lawn care company, we made it a priority to get images updated on a lot of their popular articles. This result...
What Top Web Designers Know That You Don’t
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

What Top Web Designers Know That You Don’t

Do you ever wish you could read the minds of top web designers and get the secret tips you need for your website? Good news: you can!  At Local SEO Search, our website designers have decades of combined experience creating effective, optimized small business websites. If you’re interested in what they know that you don’t, you’ll want to keep reading! Here are our top tips for website design. A Pretty Website With No SEO Is a Wasted InvestmentImagine that you have a beautiful storefront. You know your customers will absolutely love it and will be eager to buy the products and services you offer. There’s just one problem — no one knows the store’s address, so no one can find it. That’s what it’s like to have an attractive website without search engine optimization (SEO). It’s beautiful ...
5 Steps to GMB Products Set-Up via Google Product Editor
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Steps to GMB Products Set-Up via Google Product Editor

Have you tried using GMB Products to promote important product pages on your website?If not, you may be missing out on a valuable opportunity to showcase products and drive customer interactions in Google Search.Google officially calls this feature “Product Editor,” but you’ll likely hear it referred to as “GMB Products” in marketing circles.Either way, although GMB Products has existed since 2018, it first popped into many businesses’ Google My Business dashboards when it came out of beta in early 2020.What are GMB Products?GMB Products are sometimes confused by some with “Product Posts,” but these are actually now one and the same thing.Screenshot from GMB Dashboard, September 2021“Add Product” in the Posts section of GMB now populates a product rather than a post.AdvertisementContinu...
5 Reasons Why a WordPress Website is Perfect For Small Businesses
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

5 Reasons Why a WordPress Website is Perfect For Small Businesses

There are a lot of options when it comes to building your small business website. If you purchase a domain name from a popular site, that provider might also have a website builder available.  You can also use other builders, such as Wix or Squarespace. However, we always recommend a WordPress website for small businesses. In fact, 38% of the internet already uses WordPress! Why? There are several reasons. Let’s take a look! WordPress is Free & Open SourceAs a business, you need to do more with fewer resources every day. Having a website builder that is free and is consistently updated by developers around the web is ideal. Many free options are wimpier versions of a paid product, but that’s not the case with WordPress. The free platform and the hundreds of free themes are robust,...
4 Myths About Web Design Solutions to Bust Today
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

4 Myths About Web Design Solutions to Bust Today

Having high-quality web design is essential to building your brand and growing your business online. However, not all web design solutions are created equal.  There are a lot of misconceptions about web design, especially among small and medium-sized business owners. We’re here to help bust through the myths and understand the truth. That way, you’ll get high-quality web design solutions that really make a difference for the bottom line of your business. Are you ready to bust some myths? Let’s get started. Web Design is Simple Creating a website today is easier than in the past. There are a variety of website builders and software programs that walk you through the process step-by-step.  However, that doesn’t mean that great design is simple. It’s one thing to create a website. It’s ano...
Do Images Impact Ranking on Google? [Case Study]
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Strategy

Do Images Impact Ranking on Google? [Case Study]

Posted Sep 20, 2021 by Joy Hawkins We have been doing a lot of testing around images in the last year at Sterling Sky.  You can read about the tests we did on geotagging photos and the cover photo you select in Google My Business.  For this test, we wanted to measure how the photos you use on your website impact your organic ranking on Google. TLDR; According to this case study:Larger/better quality photos are better for ranking Having a photo that matches what Google is looking for can have a positive impact on ranking.  Having a photo that doesn’t match can have a negative impact. How ...
6 Pages Your New Website MUST Have
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

6 Pages Your New Website MUST Have

Are you getting ready to create a new website? Congratulations! A website is one of the most important digital marketing tools a small business can have. You’re probably overwhelmed by all of the choices and technical details. There’s a lot to think about and you’ll need to decide how to design and brand your website. However, today we’re keeping things simple. What pages are an absolute MUST-HAVE before you launch? Here are six you absolutely can’t afford to miss. Your HomepageEvery website comes with a homepage. It’s the first page that a visitor sees if they enter your business website in the address bar. However, not very many businesses have an effective homepage. You have only a few seconds to capture the attention of a visitor. Your homepage can do that by having clear branding...
Key Learnings from LocalU Advanced, August 2021
Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Key Learnings from LocalU Advanced, August 2021

 I’ll let you into a little secret. If you’re super-duper into local SEO, and you’re not already attending LocalU Advanced you’re missing a trick. This is where the top minds and actual practitioners in the space get together and share ALL-NEW content including research, case studies, how-tos, and much, much more. I got the chance to attend the last event on August 31, and, as always, I bloody loved it. So much that I wrote up the key takeaways from my favorite talks from Joy Hawkins, Rachel Anderson, Greg Gifford, Dana DiTomaso so that you can enjoy them too! Joy Hawkins: Make Your Images Worth a Thousand Words Ah, I do love Sterling Sky’s Joy Hawkins, I always get some great takeaways any time I listen to her speak, and using images more effectively is something I’m always looking to...
5 Reasons Small Business Owners & Marketers Can’t Miss the 2021 Local Search Summit
googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Reasons Small Business Owners & Marketers Can’t Miss the 2021 Local Search Summit

5 Reasons Small Business Owners & Marketers Can't Miss the 2021 Local Search Summit - Whitespark Small business owners and local marketers rejoice! The Whitespark Local Search Summit is only 11 days away. This is THE local marketing event of the year and one you won’t want to miss. Join the top minds in the indust...
3 Little Known Facts About the Google My Business Cover Photo
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

3 Little Known Facts About the Google My Business Cover Photo

Posted Sep 13, 2021 by Joy Hawkins Google My Business has a designated section for the cover photo that sounds very simple but actually has quite a few nuances that many business owners and marketers are unaware of. In an ideal world, you just add your cover photo, Google displays exactly what you put, and you move on with your life.  Unfortunately, that’s not always what happens. Fact 1: The cover photo can show up in the 3-pack There are many queries on Google that show images in the local pack results.  Sometimes, these 3-packs display images that are related to what you search.  In thi...
Your Guide to Better Local SEO Rankings
AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Your Guide to Better Local SEO Rankings

This post was sponsored by Local Viking. The opinions expressed in this article are the sponsor’s own.If you’re working on local SEO projects and managing Google My Business (GMB) listings, you’ve probably scrambled to answer at least one of these questions:How can we increase our visibility?How can we expand our ranking coverage?My GMB listing is “filtered” or stuck – what now?Don’t fret – we’ve got you covered!Everything you need to know about ranking and visibility for Google My Business is in this comprehensive guide from Local Viking.Learn actionable local SEO strategies based on years of serving large agencies in a white-label fashion, owning a portfolio of general and niche agencies, and working with marketing teams on national GMB campaigns with over thousands of locations acros...
How to Get Better Results for Your GMB Listing with Fewer Tools
AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Get Better Results for Your GMB Listing with Fewer Tools

This is a sponsored post written by Local Viking. The opinions expressed in this article are the sponsor’s own.With a portfolio of agencies managing Google My Business (GMB) listings, client acquisition dialed in, and workload piling up, the birth of Local Viking was a true baptism by fire.We needed something that could start the journey of containerizing reporting, help our staff automate some of the mundane optimization activities, and lead the charge into a more accurate and sensible rank tracker for our clients.If you want to check out the day-to-day strategies we use in our real-life agencies that rank thousands of GMB listings, download this free guide.If you’re looking for quick GMB management tips, then you might find our 15-Minute Marketing Methodology case study useful.But if ...
4 Known GMB Issues & What To Do About Them
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

4 Known GMB Issues & What To Do About Them

It can be frustrating when a free service like Google My Business is not working as you expect it to. And I totally understand that you get a ton of business from your Business Profile on Search and Maps.The Google My Business team understands this, as well.Support is doing the best that they can — particularly given what a tumultuous year it’s been in local search.In this article, you’ll learn about four of the Google My Business issues being worked on as of mid-May/June 2021.You’ll also find helpful steps you can take to resolve these issues and improve your own listings.What Happens When You Report an Issue to GMB?It can help to know how the Google My Business team prioritizes fixes when they receive a bug report.Typically, Product Experts (like yours truly) will see an issue in the ...
Does Geotagging Photos Influence Ranking?
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Does Geotagging Photos Influence Ranking?

Posted Sep 8, 2021 by Joy Hawkins When people talk about what strategies they utilize in Local SEO to get their client’s ranking, I often hear references to geotagging images. TLDR Adding geotags to images in Google My Business (GMB) listings had no measurable impact on rankings in the local pack.  Similarly, adding geotags to the photos on the business website had no measurable impact on organic or local pack rankings. What is geotagging? Geotagging photos is the process of adding latitude/longditude tags to an image so that where the photo was taken can be identified.The Exif format has ...
5 Ways to Know You’ve Found a Great Web Design Firm
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

5 Ways to Know You’ve Found a Great Web Design Firm

There are a lot of companies out there that offer web design services, but it can be difficult to know which one is going to meet your needs. Unfortunately, it often isn’t until you’ve already invested quite a lot of money that you discover the company isn’t high-quality. How can you avoid wasting money on poor services? You just need to know the signs of a great web design firm. If you see these five things, you can move forward with confidence. The Web Design Firm Knows Small BusinessesSmall businesses have unique needs, and not every web company knows how to meet them. That’s why it’s important to work with a web design firm that has a lot of experience with small and medium-sized businesses.  The last thing you want is to be an afterthought for a design company that focuses on lar...
4 Lesser-Known Local SEO Tips Even the Experts Miss
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

4 Lesser-Known Local SEO Tips Even the Experts Miss

More people are searching for local businesses than ever before.This also means local search has never been as competitive as it is today.So how can local businesses stand out and rise in the rankings?How can you make it easy for customers to easily find your business and connect with you?On June 9, I moderated a sponsored Search Engine Journal webinar presented by Jared McKinney and Matt Boyce of Podium.They shared tips on how to rank higher in search using some lesser-known local SEO tips.Here’s a recap of the webinar presentation.Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations.But often, local businesses don’t pay attention to simple yet impactful tactics that can actually make a difference for their SEO.What fo...
Are You Making These Big Mistakes with Your Google My Business Listing?
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Are You Making These Big Mistakes with Your Google My Business Listing?

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.On June 16, I moderated a sponsored Search Engine Journal webinar presented by Mark Luckenbaugh of Local Viking.He shared how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Here’s a recap of the webinar presentation.Are you making it hard for local customers to find your business when they’re searching for you?If your business is not showing up for relevant search queries, then you probably need to look into your Google My Business (GMB) profile.Most GMB issues can’t be resolved through brute ...
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mai...
How to Create a Winning Local SEO Strategy for Your Business
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers.Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.In this guide, you’ll learn how to create a local SEO strategy for any business to generate more traffic from local search.Does Your Business Need a Local SEO Strategy?First off, not all businesses need local SEO. Only businesses that serve a specific geographic location (or several) need to rank in local search for the key terms potential customers are searching f...
A Guide to Responding to Positive and Negative Yelp Reviews
Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help.It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters.Yelp is a platform that allows customers to leave such reviews for the businesses they have visited and supported, from cafes to cottage rentals and everything in between.Whilst (we hope) the majority of Yelp reviews you receive are positive and full of praise, there are always going to be times when a negative experience brings this average down. It’s important to bear in mind that your responses to these comments can have as much influence as the reviews themselves, both good and bad.Responding to reviews is the best w...
5 Top Enterprise Local SEO Challenges (& How To Solve Them)
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Top Enterprise Local SEO Challenges (& How To Solve Them)

Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets.That means there is an infinite number of challenges in enterprise local for search marketers.What Are the Most Common Challenges in Enterprise Local SEO?Prioritizing local with internal stakeholders.Having a single source of truth for location data.Optimizing store locators.Google My Business management & optimization.Building a local search presence for service area businesses and marketplaces.1. Prioritizing Local InternallyIt sounds strange, but I can’t tell you how many multi-location organizations we have worked with where the locations were not the priority ...
A Guide to Star Ratings on Google and How They Work
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Star Ratings on Google and How They Work

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website.But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond.Consider that 48% of consumers won’t even look twice at a business with less than 4-stars.Star ratings can help businesses earn trust from potential customers, improve local search rankings, and boost conversions.This is your guide to how they work.Stars and SERPsStar ratings on Google are powered by consumer reviews from different properties, and Google uses an algorithm and an average to determine how many stars are displayed.These ratings appear on a scale of 1 to 5 stars.When a person searches Google, they will come across star ratings on sta...
Hiring Toronto Web Designers? 5 Essential Questions to Ask
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Hiring Toronto Web Designers? 5 Essential Questions to Ask

Your website is the foundation of your online presence. You can think of it as your online storefront, complete with branding, an inviting message, and engaging content that helps visitors choose to stick around. This important asset can’t be trusted to just anyone. You need to make sure that you ask the right questions when hiring Toronto web designers to ensure you get high-quality work and a website you’re proud of. What are the vital questions ask? Here are five that you must have answers to before you move forward. Have You Worked With My Type of Business Before? Some web designers will try to tell you that anyone can build you a website, but that’s unfortunately not the case. The reality is that unless someone has experience working with a business of your type and size, they aren...
5 Ways to Take Your Small Business Marketing to the Next Level
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make ...
The 5 Essential Steps of the Web Design Process
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

The 5 Essential Steps of the Web Design Process

Having a website is the online version of having a store in your community. You would never try to operate your small business in your town without a store, and in the same way, you aren’t visible online without a website. What does it take to design an effective website? It’s not as complex as you might think, although you definitely benefit from a professional helping you get it right.  Here are the five essential steps of the web design process to keep in mind as you build or optimize your online presence. Know the Goals of Your WebsiteIn most cases, the goals of a small business website will be simple: rank well on Google search results, engage visitors with high-quality content, and turn those visitors into ongoing customers. However, if you aren’t clear on those objectives in ad...
New Academy Course: How to Master Local Keyword Research
Blog, googe optimize, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO

New Academy Course: How to Master Local Keyword Research

Keyword research is one of the most important activities in SEO—the bread and butter of digital marketing—and should therefor should be up there at the top of your list of priorities when it comes to any digital marketing work.  For the beginners out there, keyword research is the process of finding the words and phrases that customers and potential customers use to find information and solutions to their problems. Essentially, every time somebody searches the internet, they are using keywords.  This means that thorough keyword research is a prerequisite for building an effective local SEO and content strategy. If you don’t know the types of terms people are searching for, how are you going to plan and write content that attracts and converts customers? Even if you’re familiar with key...
How to Use Local Keywords to Rank Higher on Google
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Use Local Keywords to Rank Higher on Google

Did you know that 76% of people who search for a nearby business on their smartphones visit them within a day’s time?Or that 28% of these searches end in a purchase?That’s the power of local SEO – and local keyword research.Choosing the right keywords for your business can help you rank better for competitive keywords related to your product and industry.While local searches may yield lower search volumes, it’s more about intent and driving traffic ready to convert.You need to make it easy for consumers to find your local business on Google and other search engines.So how do you find and use keywords to help increase your local search rankings?Read on to find out.Local Keyword ResearchYou first need to know which search queries are helping people find your business.Optimizing your websi...
The 8-Step Web Design Checklist For Your Small Business
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The 8-Step Web Design Checklist For Your Small Business

As a small business owner, your website is your online storefront. You put a lot of thought and effort into your physical store, thinking carefully about signage, layout, and branding.  It’s essential to put the same care into your website design. Studies show that 94% of a visitor’s first impression is based on the design of the website. Fortunately, there are a lot of tools available to help you. Great web design no longer requires you to have a tech degree or understand website coding. Instead, you can use website builders to DIY your website, or choose a professional marketing agency to partner with for a website redesign. What do you need to have to ensure a successful website? Here is a checklist you can use. 1. Choose Your Domain Name & HostingYour domain name is the websit...
5 Top Local Business Concerns, Solved
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Top Local Business Concerns, Solved

Google My Business (GMB) is one of the best ways for a local business to rank higher on Google.Whether it’s through the local 3-pack, the local finder, or Google Maps, having your business on GMB helps you get found by interested shoppers, consumers, and clients.But it’s not always easy. Every day, we see dozens of questions from local business owners and digital marketing agencies on the Google My Business Help Community Forum.Many of the issues there are unique and require a deep dive into their specific situation.However, there are some more common questions users have about Google My Business. Here are five GMB problems users often encounter and how to help solve them:Why are changes we didn’t make appearing on our GMB profile?What if I can’t find a category that fits my business mo...
How to Use GMB Posts & Facebook Events for Local Marketing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar stor...
Google Explains Importance of GMB for Local Search
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Explains Importance of GMB for Local Search

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).What’s the Difference Between Local and Informational Search Queries?A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area.Examples of a local search business can be a a plumber, a restaurant, a retail store or a lawyer.And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on...
7 Ways to Improve Local SEO & Attract New Business
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways to Improve Local SEO & Attract New Business

Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack.In this column, you’ll find seven ways to improve local SEO, build local visibility, and win over new customers.Top Ways to Improve Your Local SEOKeep an Eye on Your Competitors’ Google My Business Q&As.Tweak a Google Product Listing to Get It More Exposure.Use Google’s Business Messages While You Can.Update Your GMB with All Relevant Newly Available Attributes.Join Local Marketplaces and Forums.Don’t Neglect Other Search Engines.Keep an Eye on Your Reputation.1. Keep an Eye on Your Competitors’...
New Research Shows How to Win in Local Search
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Research Shows How to Win in Local Search

New research from Silicon Valley agency Milestone Inc reveals how local and organic search generate more traffic, produce higher engagement rates and it converts at higher revenue rates per transaction than other channels.Methodology: Millions of Sessions and Page Views AnalyzedThe Milestone Inc research paper analyzed 500 location based businesses, their sessions and page views in order to understand which channels produced more earnings at the best ROI.According to Milestone Inc:“Milestone Research reviewed over 500 location-based websites, 63 million sessions, and 176 million page views over 18 months from Jan 2020 to June 2021 to generate these findings.”Top Performing ChannelsOrganic search was the top performing channel, followed by local search.AdvertisementContinue Reading Below...
5 Ways to Boost Your SEO With Third-Party Reviews
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Ways to Boost Your SEO With Third-Party Reviews

Third-party reviews offer invaluable insight from an unbiased perspective on your business. They also instill trust with potential customers, which may help guide their decision to purchase your product or service.In fact, nearly half (42%) of internet users in the U.S. cite reviews from other customers as a feature that would most increase their likelihood of buying a product.When compared to first-party reviews, third-party reviews can also appear more credible to a searcher. After all, a business is unlikely to publish negative reviews on its website.Whether you’re looking to convert searches into sales or improve your search ranking, focusing on enhancing your reviews’ search engine optimization (SEO) efforts can achieve both. Reviews are a heavily weighted local search ranking fact...
12 Questions to Ask When Hiring a Local SEO Agency
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

12 Questions to Ask When Hiring a Local SEO Agency

Have you decided that it is time to stop doing your SEO 100% in-house? Is it time to start looking for a local SEO agency to help you meet your goals?It is a decision most businesses have to make at one point or another, especially when things start picking up for a brand (and frankly the work required to maintain a good online presence just gets to be too much).For many, the solution is to hire a local SEO agency to help not only pick up your extra work but use their knowledge to help take you to the next level, as well.It is crucial that you ask the right questions and you know what answers to expect when thinking of hiring an SEO agency.You want to make sure that there is a good fit with the company you are working with, and the questions below should help you answer that.Identify Yo...
15 Local SEO Mistakes and How to Avoid Them
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

15 Local SEO Mistakes and How to Avoid Them

Local SEO is the leading driver of organic traffic for local businesses. And with around 5 billion searches per day, Google search is the place to get your business found by people searching for products or services like yours.But optimizing for local search isn’t always a simple task.It takes keyword research, on-page optimization, and much more to turn your website into a local traffic-generating machine. Even the savviest of SEO professionals make mistakes along the way.Here, you’ll learn about the 15 most common local SEO mistakes and find simple tips to help you avoid them when optimizing your website or listings.15 Common Local SEO Mistakes Businesses MakeUnlocalized Keyword Targets.No Customer Reviews.Inconsistent NAPW Data.No Directory Profiles.No Google My Business Listing.Igno...
15 Local SEO Mistakes and How to Avoid Them
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

15 Local SEO Mistakes and How to Avoid Them

Local SEO is the leading driver of organic traffic for local businesses. And with around 5 billion searches per day, Google search is the place to get your business found by people searching for products or services like yours.But optimizing for local search isn’t always a simple task.It takes keyword research, on-page optimization, and much more to turn your website into a local traffic-generating machine. Even the savviest of SEO professionals make mistakes along the way.Here, you’ll learn about the 15 most common local SEO mistakes and find simple tips to help you avoid them when optimizing your website or listings.15 Common Local SEO Mistakes Businesses MakeUnlocalized Keyword Targets.No Customer Reviews.Inconsistent NAPW Data.No Directory Profiles.No Google My Business Listing.Igno...
How to Add & Remove the Temporarily Closed Label on a Google My Business Listing
GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Add & Remove the Temporarily Closed Label on a Google My Business Listing

Posted Aug 24, 2021 by Joy Hawkins The temporarily closed label has been around for several years but is not a very utilized feature currently.  It is meant to be used when your business is closing for an extended length of time, but not permanently. How do you temporarily close your Google My Business listing? To get your Google My Business listing marked “temporarily closed” you can go into the Google My Business dashboard and on the info tab there should be an option to mark it as closed temporarily:How to Remove the Temporarily Closed Label in Google My Business If you want to re-op...
5 Ways to Boost Your SEO With Third-Party Reviews
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Ways to Boost Your SEO With Third-Party Reviews

Third-party reviews offer invaluable insight from an unbiased perspective on your business. They also instill trust with potential customers, which may help guide their decision to purchase your product or service.In fact, nearly half (42%) of internet users in the U.S. cite reviews from other customers as a feature that would most increase their likelihood of buying a product.When compared to first-party reviews, third-party reviews can also appear more credible to a searcher. After all, a business is unlikely to publish negative reviews on its website.Whether you’re looking to convert searches into sales or improve your search ranking, focusing on enhancing your reviews’ search engine optimization (SEO) efforts can achieve both. Reviews are a heavily weighted local search ranking fact...
New Research Shows How to Win in Local Search
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Research Shows How to Win in Local Search

New research from Silicon Valley agency Milestone Internet reveals how local and organic search generate more traffic, produce higher engagement rates and it converts at higher revenue rates per transaction than other channels.Methodology: Millions of Sessions and Page Views AnalyzedThe Milestone Internet research paper analyzed 500 location based businesses, their sessions and page views in order to understand which channels produced more earnings at the best ROI.According to Milestone Internet:“Milestone Research reviewed over 500 location-based websites, 63 million sessions, and 176 million page views over 18 months from Jan 2020 to June 2021 to generate these findings.”Top Performing ChannelsOrganic search was the top performing channel, followed by local search.AdvertisementContinu...
Will Google Remove a Google Maps Review After the Owner of the GMB Page Replied to It?
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Will Google Remove a Google Maps Review After the Owner of the GMB Page Replied to It?

Like my post? Please share! Yes, Google may remove Google Maps reviews that the owner/admin of a Google My Business page wrote a public reply to.   Responding to a review doesn’t seem to validate it in Google’s view, as in, “Well, if business owner replied to it, it must be legit.”  Your response to a review doesn’t fossilize that review for eternity. Every now and then a client gets a bad review from a non-customer, a real customer with a bogus or irrelevant complaint, a slimy competitor, or another  questionable source, and the question I get is: “Should I report the review to Google or should I reply to it?”  If you’re wondering the same thing, I’d say you should do both.  Report the review and reply to it in a circumspect way (if you think you’re better off with a response up for al...
How to Respond To Negative Reviews
Blog, googe optimize, google optimization, google seo, Local SEO, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Respond To Negative Reviews

Approximately 22% of customers will leave a business after receiving just one negative review, whereas around three negative reviews can drive away 59% of customers. Reviews assist consumers in making quick decisions about purchases in their research by providing a clear picture of your company. Studies show that of businesses who respond to bad reviews, 33% turn around and post a good review, and 34% delete the original negative review. Whether a review is good or bad, it makes sense to respond. When someone leaves a negative review about your company, it can be really difficult to know how to respond. There are many ways you could handle the situation, but one of the best responses is simply asking for more information and trying to find out what went wrong. Despite your natural feel...
A Great Way to Get Customer Pics
Blog, googe optimize, Google My Business, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Great Way to Get Customer Pics

In March of this year, Google announced a ‘photo update’ feature that gives Google Maps users on Android devices a new way to upload photos to your Google My Business profile. I’ve only just spotted it being used ‘in the wild’, and haven’t seen much in the way of coverage, so I thought it worth sharing some details on how it works, what you need to know, and what it could mean for the future of GMB (specifically Google Posts). After all, the features you know about but your competitors don’t are the ones that make you stand out when searchers compare businesses. Read on to find out more! What are Google My Business ‘Photo Updates’? We’re all familiar with the contents of the ‘By owner’ tab in the updates section. This is where we see our Google My Business Posts, new photos and updated...
9 Reasons Your SaaS Company Should Focus on SEO
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Reasons Your SaaS Company Should Focus on SEO

If you have a B2B software company, you know that the most important thing you can do to improve sales is to build relationships. You are probably working on a dozen long-term relationships right now, hoping to be able to convince decision-makers that your software is the right answer for their needs. So why should you worry about SEO?  Search engine optimization is about being found on Google by people who are actively searching for information about your industry. What you might not realize is that often prospects searching on Google are further down the funnel — in fact, they might be ready to buy today. What is B2B SaaS SEO? Why should you use it? Here’s what you need to know.  What is B2B SaaS SEO? Search engine optimization is a way of attracting organic leads based on terms and p...
Does Moving Your Business Impact Rankings? [2 Case Studies]
GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Does Moving Your Business Impact Rankings? [2 Case Studies]

Posted Aug 9, 2021 by Joy Hawkins When I first started working in the local SEO industry, we feared clients telling us that they were planning on moving their offices.  There was the thought that because of NAP consistency and duplicate listings, moving was a local SEO nightmare.  Fast forward 15 years and I’m actually seeing several scenarios where relocating can actually help increase your rankings. Case 1:  We had a business that was in the home services space and was set up as a service area business with Google My Business.  Because he didn’t have a physical office, he used his home a...
Are You Making These Big Mistakes with Your Google My Business Listing?
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Are You Making These Big Mistakes with Your Google My Business Listing?

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.On June 16, I moderated a sponsored Search Engine Journal webinar presented by Mark Luckenbaugh of Local Viking.He shared how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Here’s a recap of the webinar presentation.Are you making it hard for local customers to find your business when they’re searching for you?If your business is not showing up for relevant search queries, then you probably need to look into your Google My Business (GMB) profile.Most GMB issues can’t be resolved through brute ...
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mai...
How to Create a Winning Local SEO Strategy for Your Business
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers.Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.In this guide, you’ll learn how to create a local SEO strategy for any business to generate more traffic from local search.Does Your Business Need a Local SEO Strategy?First off, not all businesses need local SEO. Only businesses that serve a specific geographic location (or several) need to rank in local search for the key terms potential customers are searching f...
A Guide to Responding to Positive and Negative Yelp Reviews
Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help.It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters.Yelp is a platform that allows customers to leave such reviews for the businesses they have visited and supported, from cafes to cottage rentals and everything in between.Whilst (we hope) the majority of Yelp reviews you receive are positive and full of praise, there are always going to be times when a negative experience brings this average down. It’s important to bear in mind that your responses to these comments can have as much influence as the reviews themselves, both good and bad.Responding to reviews is the best w...
5 Top Enterprise Local SEO Challenges (& How To Solve Them)
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Top Enterprise Local SEO Challenges (& How To Solve Them)

Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets.That means there is an infinite number of challenges in enterprise local for search marketers.What Are the Most Common Challenges in Enterprise Local SEO?Prioritizing local with internal stakeholders.Having a single source of truth for location data.Optimizing store locators.Google My Business management & optimization.Building a local search presence for service area businesses and marketplaces.1. Prioritizing Local InternallyIt sounds strange, but I can’t tell you how many multi-location organizations we have worked with where the locations were not the priority ...
7 Ways to Improve Local SEO & Attract New Business
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways to Improve Local SEO & Attract New Business

Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack.In this column, you’ll find seven ways to improve local SEO, build local visibility, and win over new customers.Top Ways to Improve Your Local SEOKeep an Eye on Your Competitors’ Google My Business Q&As.Tweak a Google Product Listing to Get It More Exposure.Use Google’s Business Messages While You Can.Update Your GMB with All Relevant Newly Available Attributes.Join Local Marketplaces and Forums.Don’t Neglect Other Search Engines.Keep an Eye on Your Reputation.1. Keep an Eye on Your Competitors’...
5 Ways to Take Your Small Business Marketing to the Next Level
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make ...
5 Top Local Business Concerns, Solved
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Top Local Business Concerns, Solved

Google My Business (GMB) is one of the best ways for a local business to rank higher on Google.Whether it’s through the local 3-pack, the local finder, or Google Maps, having your business on GMB helps you get found by interested shoppers, consumers, and clients.But it’s not always easy. Every day, we see dozens of questions from local business owners and digital marketing agencies on the Google My Business Help Community Forum.Many of the issues there are unique and require a deep dive into their specific situation.However, there are some more common questions users have about Google My Business. Here are five GMB problems users often encounter and how to help solve them:Why are changes we didn’t make appearing on our GMB profile?What if I can’t find a category that fits my business mo...
How to Use GMB Posts & Facebook Events for Local Marketing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar stor...
Google Explains Importance of GMB for Local Search
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Explains Importance of GMB for Local Search

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).What’s the Difference Between Local and Informational Search Queries?A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area.Examples of a local search business can be a a plumber, a restaurant, a retail store or a lawyer.And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on...
Ultimate Guide to Getting Started with Email Marketing for SMBs
googe optimize, google optimization, google seo, Marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Strategy

Ultimate Guide to Getting Started with Email Marketing for SMBs

Posted Aug 2, 2021 by Carrie Hill Your Small Business Competitors Suck at Email Marketing. …or they do it completely wrong. …or they don’t even do it. And this means with a little bit of planning and effort, you can get some big wins with this tactic. Why Email Marketing for SMBs? I have long been a proponent of any amount of time a small business can spend growing and cultivating an exceptional email marketing presence and leveraging that content across multiple channels and opportunities. The issue for small businesses has always been time, consistency, and content. Image via AlphaInvest...
5 Top Local Business Concerns, Solved
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Top Local Business Concerns, Solved

Google My Business (GMB) is one of the best ways for a local business to rank higher on Google.Whether it’s through the local 3-pack, the local finder, or Google Maps, having your business on GMB helps you get found by interested shoppers, consumers, and clients.But it’s not always easy. Every day, we see dozens of questions from local business owners and digital marketing agencies on the Google My Business Help Community Forum.Many of the issues there are unique and require a deep dive into their specific situation.However, there are some more common questions users have about Google My Business. Here are five GMB problems users often encounter and how to help solve them:Why are changes we didn’t make appearing on our GMB profile?What if I can’t find a category that fits my business mo...
How to Use GMB Posts & Facebook Events for Local Marketing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar stor...
Say Hello to a Bolder, Brighter BrightLocal
Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Say Hello to a Bolder, Brighter BrightLocal

You’ve probably noticed that things look a little different around here. That’s because we’ve just launched our new brand identity!Taking our brand forward We’re big believers in the power of brand, which is why we’ve continued to invest in ours over the years. We’re confident that we have one of the most recognized and trusted brands in local SEO, but as with everything we do, we’re not going to rest on our laurels. We have a restless nature that urges us to always question what could be improved and how we can do things better. This isn’t the first time we’ve refreshed our brand. After all, we exist in an industry that is constantly evolving. Sitting still is not an option. Our business is constantly evolving, too. In the years since we last refreshed our brand identity, we’ve welc...
Do Google Posts Impact Ranking?
GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Do Google Posts Impact Ranking?

Posted Jul 26, 2021 by Joy Hawkins One of the most frequent questions I get asked related to Google posts is if they impact where a business ranks in the local pack.  To answer this question, we did a test recently on a few inactive Google My Business listings. TLDR Adding Google posts to Google My Business (GMB) listings had no measurable impact on rankings in the local pack. The Methodology: To test this, we picked 3 different Google My Business (GMB) listings that we started adding Google posts to.  These 3 listings had no SEO efforts whatsoever (no content, reputation, or link building...
6 Reasons SEO Beats Social Media Ads Every Time
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media, social media marketing

6 Reasons SEO Beats Social Media Ads Every Time

As a small or medium-sized business, you might wonder what you can do to get eyes on your company’s website. You need your site to generate consistent leads and bring new customers into your business.  It’s tempting to try to win quickly by paying for ads on social media such as Facebook or YouTube. But YouTube ads and Facebook advertising costs are very expensive and may not get you the long-term results you want. Search engine optimization (SEO) is a long-term strategy, but it yields far better, and more consistent, results than ads. Keep reading to discover 6 reasons SEO beats social media advertising every time! Understanding SEO and Social Media AdvertisingSEO is about positioning your website as a useful and relevant resource to people who need what you offer. You use specific k...
Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results
Blog, googe optimize, google optimization, google seo, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results

Want to find out why your competitor’s page is No. 1 in Google organic SERPs? Well, now you can! (To the extent that Google is willing to tell you, anyway.) That’s because Google yesterday announced a feature that shows a selection of reasons for ranking individual pages in SERPs, bringing some much-needed transparency to search.via GIPHY Source: Google This feature is a section called ‘Your search & this result’ but it doesn’t have a catchy name yet, so we’re calling it the ‘Ranking Factors Box’, simply because, well, it’s a box that displays ranking factors! The Ranking Factors Box is an extension of the ‘About this result’ box, which is accessible by clicking the ‘three vertical dots’ at the end of a search result and was originally launched back in February of this year. Wher...
5 Ways to Take Your Small Business Marketing to the Next Level
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make ...
How to Succeed With Google Posts: What We Learned From Analyzing Over 1,000 Google Posts
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Succeed With Google Posts: What We Learned From Analyzing Over 1,000 Google Posts

Posted Jul 19, 2021 by Joy Hawkins Wondering how to make your Google posts perform better? In this case study, we wanted to find out what types of posts performed the best and manually analyzed over 1000 posts from a variety of different small businesses. For the full video of this presentation plus several others, check out our videos on demand from LocalU in April. In this study, we looked at both clicks according to Google My Business (GMB), and clicks and conversions inside Google Analytics (by using UTM codes). Guide to Google My Business Posts:What type of Google post performs best...
You Can Now Remove Phone Numbers From Google My Business LIstings
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

You Can Now Remove Phone Numbers From Google My Business LIstings

Posted Jul 16, 2021 by Joy Hawkins Recently, there have been a few threads on the Google My Business forum where business owners cannot figure out why Google won’t allow them to add a phone number to their Google My Business (GMB) listing.  It turns out there is a new setting that allows businesses to disable the phone number from appearing on their listing.  Mike Blumenthal commented that this might be useful for business types like farmers’ markets that don’t really have a phone number that people can contact for help. This feature could use some improvements because...
Google Starts Cheering Anti-Spam Edits in Google Maps
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Google Starts Cheering Anti-Spam Edits in Google Maps

Like my post? Please share!Just about every day I send in edits on Google My Business pages that have committed one party foul or another, but this is the first I’ve seen Google go out of its way to encourage those edits:It was a partial edit of a business’s name, in which I removed a single stuffed-in keyword.  I find two things interesting, at least in this case.  The first is that I made that edit back in 2018.  The second is that that edit has stuck for almost 3 years, even though it would have been easy for the business to add back in the keyword.  Often when you make a Google Maps edit on the name of GMB page and Google agrees with your edit and makes the change, the business just changes the name back to whatever it was, and Google doesn’t do anything about it.  Often it become...
5 Top Enterprise Local SEO Challenges (& How To Solve Them)
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Top Enterprise Local SEO Challenges (& How To Solve Them)

Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets.That means there is an infinite number of challenges in enterprise local for search marketers.What Are the Most Common Challenges in Enterprise Local SEO?Prioritizing local with internal stakeholders.Having a single source of truth for location data.Optimizing store locators.Google My Business management & optimization.Building a local search presence for service area businesses and marketplaces.1. Prioritizing Local InternallyIt sounds strange, but I can’t tell you how many multi-location organizations we have worked with where the locations were not the priority ...
What We’re Seeing From the June & July Core Updates [Case Study]
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What We’re Seeing From the June & July Core Updates [Case Study]

Posted Jul 8, 2021 by Joy Hawkins It has been a while since I published anything about an algorithm update.  I was starting to think a lot of the updates were becoming pretty similar and it was the same-old thing over and over. However, I’ve been spending a lot of time digging into this one client of ours and they are benefiting a ton from the last 2 updates so I thought I would share what I’ve been noticing. This particular business is a personal injury lawyer in a very competitive market.  Earlier this year, they doubled their SEO budget and we put all the effort into content, onsite SEO...
Shoehorning Cities into the Address Field of a Google My Business Page
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Shoehorning Cities into the Address Field of a Google My Business Page

Like my post? Please share! I may have seen this before, but it must not have registered with me until I saw it more than once on the same page of Google Maps results.   In any event, it’s new to me.  Below is an example.  Do you see what’s out of place?Is it the plump business name?  Nope.  Keyword-stuffing like that is omnipresent.  What else looks odd?That “service area” – Holy Moses!  Has Google started displaying in Google Maps all the cities in your GMB service area?  That’s what I thought at first, but notice: the cities are in the “address” field.The street address is in the address field, but so are 12 cities (known as “suburbs” in Australia) and communities the business serves. That isn’t a fluke, because on the very same page of Google Maps results is another GMB page w...
What Everybody Ought to Know About Events & Google My Business
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What Everybody Ought to Know About Events & Google My Business

Posted Jul 5, 2021 by Joy Hawkins In this GuideHow to deal with events in your knowledge panel Google sometimes shows events in the Knowledge Panel for businesses, like this example for Folly Farm: Where do they show up? According to Krystal Taing, These were temporarily removed in 2020 due to COVID.  They only show up now on Google search and not at all on Google Maps or the Google Maps app.  They were removed from Google Maps in March 2020. Where does Google get event details from? Events show up generally because they are scraped from the website and automatically...
What’s New in Local Search Grid? Reasons to Put Rankings on the Map!
Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

What’s New in Local Search Grid? Reasons to Put Rankings on the Map!

In the months since we launched Local Search Grid, we’ve been hard at work adding new functionality and updates to make it the de facto geo grid of choice. Alongside the usual, subtle quality-of-life updates you’re not supposed to notice, we’ve launched some big new features that take understanding and improving your local search performance to the next level. Here’s why there’s never been a better time to put your rankings on the map! New Key Metrics in Competitor Tables One of the really neat things you can do with Local Search Grid is to track your competitors and find out why their Google My Business profiles might be winning in local SERPs. You can view the business category they’re using on GMB, see the number of reviews and their average review rating, and find out where you mig...
A Guide to Responding to Positive and Negative Yelp Reviews
Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help.It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters.Yelp is a platform that allows customers to leave such reviews for the businesses they have visited and supported, from cafes to cottage rentals and everything in between.Whilst (we hope) the majority of Yelp reviews you receive are positive and full of praise, there are always going to be times when a negative experience brings this average down. It’s important to bear in mind that your responses to these comments can have as much influence as the reviews themselves, both good and bad.Responding to reviews is the best w...
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mai...
How to Create a Winning Local SEO Strategy for Your Business
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers.Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.In this guide, you’ll learn how to create a local SEO strategy for any business to generate more traffic from local search.Does Your Business Need a Local SEO Strategy?First off, not all businesses need local SEO. Only businesses that serve a specific geographic location (or several) need to rank in local search for the key terms potential customers are searching f...
How to Influence “Years in Business” in the Local Pack Results
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

How to Influence “Years in Business” in the Local Pack Results

Posted Jun 28, 2021 by Joy Hawkins In this Guide:Why you should add an opening date Earlier this year, Google started to display opening dates in the local pack results.  If you choose to not add your opening date inside Google My Business (GMB), Google will often pick a date based on other sources – and these sources could easily be wrong.  I recently did an audit for a business that was displaying as being open for 7 years, when in reality they have been open for 23 years!  Since Google actually allows you to control this, there is no reason why you wouldn’t want ...
Google My Business Management 101
Blog, BrightLocal Products, googe optimize, Google My Business, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google My Business Management 101

It’s no secret that Google My Business (GMB) is an incredibly popular platform and plays a huge part in influencing local rankings. According to a survey carried out by Whitespark, Google My Business is the number 1 ranking factor for the local pack. But GMB goes beyond rankings. Many call it the homepage for local businesses—the first place customers will find and evaluate your business—whether they are looking at customer reviews, exploring your services, or converting directly from your listing. This is why we’re proud to announce the next free course to land in BrightLocal Academy: Google My Business Management 101. We’ve created this detailed new course in collaboration with local SEO and GMB expert Niki Mosier. Why? Well, we noticed that there’s lots of advice out there about set...
Are You Making These Big Mistakes with Your Google My Business Listing?
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Are You Making These Big Mistakes with Your Google My Business Listing?

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.On June 16, I moderated a sponsored Search Engine Journal webinar presented by Mark Luckenbaugh of Local Viking.He shared how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Here’s a recap of the webinar presentation.Are you making it hard for local customers to find your business when they’re searching for you?If your business is not showing up for relevant search queries, then you probably need to look into your Google My Business (GMB) profile.Most GMB issues can’t be resolved through brute ...
Most Common Website Errors and How to Fix Them (Part 2)
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services, The Top 10

Most Common Website Errors and How to Fix Them (Part 2)

Maintaining a website is important to maximizing your business potential. It’s how customers find you, learn about you, and transact with you. Without it, it could be challenging for you to break into a competitive market. One great way to ensure your business’s lasting impact is to make sure that your site is user-friendly and error-free.  Here’s the continuation of common website errors and the steps you can take to fix them.500 Internal Server ErrorThis is one of the most common error messages users will encounter on the internet. It is a catch-all response to indicate an internal problem encountered by a web server, preventing it from fulfilling a request.  What Causes It:  When you get this error, it means something went wrong with the server, but it’s unsure what it is. Usuall...
4 Lesser-Known Local SEO Tips Even the Experts Miss
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

4 Lesser-Known Local SEO Tips Even the Experts Miss

More people are searching for local businesses than ever before.This also means local search has never been as competitive as it is today.So how can local businesses stand out and rise in the rankings?How can you make it easy for customers to easily find your business and connect with you?On June 9, I moderated a sponsored Search Engine Journal webinar presented by Jared McKinney and Matt Boyce of Podium.They shared tips on how to rank higher in search using some lesser-known local SEO tips.Here’s a recap of the webinar presentation.Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations.But often, local businesses don’t pay attention to simple yet impactful tactics that can actually make a difference for their SEO.What fo...
4 Known GMB Issues & What To Do About Them
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

4 Known GMB Issues & What To Do About Them

It can be frustrating when a free service like Google My Business is not working as you expect it to. And I totally understand that you get a ton of business from your Business Profile on Search and Maps.The Google My Business team understands this, as well.Support is doing the best that they can — particularly given what a tumultuous year it’s been in local search.In this article, you’ll learn about four of the Google My Business issues being worked on as of mid-May/June 2021.You’ll also find helpful steps you can take to resolve these issues and improve your own listings.What Happens When You Report an Issue to GMB?It can help to know how the Google My Business team prioritizes fixes when they receive a bug report.Typically, Product Experts (like yours truly) will see an issue in the ...
The Top 12 Advantages of Internet Marketing For Your Small Business
googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Top 12 Advantages of Internet Marketing For Your Small Business

It’s not surprising that 92% of business owners believe that having a website is the most effective way to pursue digital marketing. After all, your website serves as your online storefront. However, not every business owner understands the importance of internet marketing as an overall strategy. Your website needs to be more than an online business card or digital store. You can use marketing on the internet to build your brand, bring in new leads, and get customers. What is online marketing, and some of the benefits of internet marketing? Let’s take a look. What is Internet Marketing? A lot of businesses struggle with e-marketing simply because there is no clear and easy internet marketing definition. The truth is that digital marketing encompasses a variety of strategies. Each one is...
BrightLocal Welcomes Claire Carlile as Local Search Expert
Blog, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

BrightLocal Welcomes Claire Carlile as Local Search Expert

We’re delighted to announce that Claire Carlile has joined BrightLocal as our in-house Local Search Expert. Claire’s one of the most respected and well-loved people in the local search industry, always bringing a wealth of first-hand experience and unique perspectives to the content she produces and the wisdom she shares. A rare breed, Claire combines a deep understanding of local search and digital with extensive knowledge of the fundamentals of marketing. She boasts an envious academic background in marketing which allows her to approach projects with a strategic and research-driven mindset. We took notice of the great content Claire was creating a couple of years back and jumped at the chance to get her involved in our own content initiatives. Earlier this year, Claire created an am...
How to Get Better Results for Your GMB Listing with Fewer Tools
AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Get Better Results for Your GMB Listing with Fewer Tools

This is a sponsored post written by Local Viking. The opinions expressed in this article are the sponsor’s own.With a portfolio of agencies managing Google My Business (GMB) listings, client acquisition dialed in, and workload piling up, the birth of Local Viking was a true baptism by fire.We needed something that could start the journey of containerizing reporting, help our staff automate some of the mundane optimization activities, and lead the charge into a more accurate and sensible rank tracker for our clients.If you want to check out the day-to-day strategies we use in our real-life agencies that rank thousands of GMB listings, download this free guide.If you’re looking for quick GMB management tips, then you might find our 15-Minute Marketing Methodology case study useful.But if ...
How to Build Back Customer Loyalty After Covid-19
Blog, content marketing, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Build Back Customer Loyalty After Covid-19

Improving and measuring customer loyalty is crucial for every business in gaining visibility and profit – allowing businesses to not only retain loyal customers for the long-term, but capitalize on this to attract new customers. But when Covid-19 restrictions began, the importance of customer loyalty became even more apparent. Consumer spending was at an all-time low globally, meaning word-of-mouth recommendations and repeat purchases became crucial for many businesses. 66% of consumers would keep buying from their preferred brand, even if that company is competing against a “more innovative” business, showing how powerful consumer loyalty can be.  In this article, we’ll explore 6 tactics you can use to boost your brand’s customer experience and build brand advocates that last once Co...
What Are “Relations” in Google My Business?
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What Are “Relations” in Google My Business?

Posted Jun 7, 2021 by Joy Hawkins I first heard the term “relation” when talking to Google My Business (GMB) support and had no clue what they were talking about.  Most people don’t know these exist because they aren’t present inside the Google My Business dashboard and some types are invisible on the actual listing itself. What is a Relation? A relation is basically a way for Google to connect different Google My Business listings to each other.  There are 4 different types that I have run across thusfar. Located In – This is meant for businesses located inside othe...
Are You Making These Big Mistakes with Your GMB Listing? [Webinar]
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

Are You Making These Big Mistakes with Your GMB Listing? [Webinar]

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.Join our next Search Engine Journal webinar on Wednesday, June 16 at 2 p.m. ET as Local Viking’s Mark Luckenbaugh shares how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Are you making it hard for people to find your business when they’re searching for you?In this presentation, you’ll learn how to:Identify technical GMB issues that can hurt your visibility.Avoid technical issues, filters, and ranking stagnation.Improve local pack rankings – fast. You will also discover some free resources an...
Most Common Website Errors and How to Fix Them (Part 1)
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services, The Top 10

Most Common Website Errors and How to Fix Them (Part 1)

Owning a website is more than just ensuring that your page loads quickly and appears professional. You also need to make sure it does not contain damaged links and is free from errors. The thought of a major website error can be daunting. For business owners especially, even just a minute of website down could mean loss of sales and revenue. Fortunately, most website errors are easy to solve. Even for those without a programming background, you can get your site up and running in no time. You only need to know where to start. We’ve put together a list of common website errors and the steps you can take to fix them. 400 Bad RequestThis error indicates that the website server cannot understand or will not process the request you sent, like a request to load a webpage, due to what it perce...
Review-Gating is Against the Google My Business Guidelines
googe optimize, google optimization, google seo, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Review-Gating is Against the Google My Business Guidelines

Posted May 12, 2021 by Joy Hawkins What Is Review Gating? All businesses want great reviews but unfortunately, the reality is at some point in time you’re likely to receive a negative review. Review-gating is the process of filtering candidates before asking them to leave your business a review on Google, Facebook, or some other review platform.  Normally review gating is done by sending customers an email template that first asks them if they had a positive or negative experience.  If they had a positive experience, they are then directed to leave a review on Google, Facebook, etc. But, ...
Your Guide to Better Local SEO Rankings
AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Your Guide to Better Local SEO Rankings

This post was sponsored by Local Viking. The opinions expressed in this article are the sponsor’s own.If you’re working on local SEO projects and managing Google My Business (GMB) listings, you’ve probably scrambled to answer at least one of these questions:How can we increase our visibility?How can we expand our ranking coverage?My GMB listing is “filtered” or stuck – what now?Don’t fret – we’ve got you covered!Everything you need to know about ranking and visibility for Google My Business is in this comprehensive guide from Local Viking.Learn actionable local SEO strategies based on years of serving large agencies in a white-label fashion, owning a portfolio of general and niche agencies, and working with marketing teams on national GMB campaigns with over thousands of locations acros...
How Do You Get a Branded Google Map Pin? 5 Facts to Know
business, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How Do You Get a Branded Google Map Pin? 5 Facts to Know

Posted Jun 2, 2021 by Joy Hawkins Updated on June 2, 2021 We have seen a big increase lately in the amount of branded map pins that exist on Google Maps.  I was told by several people that they were a part of Google’s local campaigns but didn’t see any mention of them in the help center and very little information on how you qualify for a local campaign.  Luckily Kyle Harris from DAC Group was able to get me some answers about these pins and how to get them. Branded map pins are a paid feature. Yep, sorry guys, you need to pay Google to get this feature.  It’s not free...
10 Years of Local Search Blogging
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

10 Years of Local Search Blogging

Like my post? Please share! Today marks 10 years since I started blogging about local SEO and related topics, and in my view it marks the real start of my business and all that’s brought – including 400+ posts, way more skill, great clients, a great living, some friendships, a better understanding of my place on this dustball, and a bit of fun along the way. Therefore, as Klingon ritual dictates, I must offer up a few stray thoughts today, even if there is an 80% chance it’s all irrelevant to you and a complete waste of your time.  On the other hand, if you’re a business owner who’s interested in the blogging or “content” thing, or if you’re a longtime reader here, or if you’re a local SEO-er, there may be bits and pieces of interest to you. As I alluded to in my post from 5 years ago, ...
4 Local SEO Tips Even the Experts Miss [Webinar]
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

4 Local SEO Tips Even the Experts Miss [Webinar]

More people are searching for local businesses than ever before.This also means local search has never been as competitive as it is today.So how can local businesses stand out and rise in the rankings?How can you make it easy for customers to easily find your business and connect with you?Join our next Search Engine Journal webinar on Wednesday, June 9 at 2 p.m. ET as Matt Boyce and Jared McKinney of Podium share tips on how to improve your local SEO strategy and visibility.Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations. To rank higher in local search you need ratings and reviews that build trust in your brand.In this presentation, you will learn how to:Rank higher in search using some lesser-known local SEO tips....
The Ultimate Guide to Practitioner Listings on Google My Business [2021]
GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

The Ultimate Guide to Practitioner Listings on Google My Business [2021]

Posted Jun 1, 2021 by Joy Hawkins Included in this Guide ⭐What are practitioner listings?✨What business types are allowed practitioner listings?💫How do solo practitioners differ from multi-practitioner listings?🌟What if the practitioner no longer works there?Public-Facing professionals (doctors, lawyers, dentists, realtors, etc.) are allowed their own listings separate from the office they work for.  If you’re wondering if a person is allowed a practitioner listing, ask yourself if they do the following:Have a direct relationship with customers where cust...
Service Pages and Local SEO: 20+ Principles to Make Them Your Rock-Solid Foundation
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Service Pages and Local SEO: 20+ Principles to Make Them Your Rock-Solid Foundation

Like my post? Please share! I work with clients on all kinds of local-visibility-related challenges, but you would not believe how much time I spend on service pages: explaining, critiquing, troubleshooting, inventorying, creating, and refining them, and then doing it all over again. By “service page” I mean any page that’s focused on a specific service you offer.  But everything I recommend here also applies to whatever you may offer: products you sell, medical treatments you perform, legal cases you handle, etc.Service pages can help you in many ways, including in that they:Turn more of your visitors into customers, no matter how good or bad your search engine visibility is. Can bring you most of the organic rankings you’ll get. Can pop you into the Google Maps results / local 3-...
SEO Code of Ethics: Boost Your Visibility the Right Way
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Code of Ethics: Boost Your Visibility the Right Way

Search engine optimization (SEO) is the process of setting up your website and online presence in a way that captures the attention of your ideal customers.You want folks to find your website when they do searches about your industry, and to be engaged by the content on your website and blog. This will help educate leads about your offerings and build their trust in you, so they ultimately become customers.However, there are right and wrong ways to go about SEO. It’s important any agency you work with adheres to an SEO code of ethics so you can trust that your website will be boosted by Google rather than penalized.What is ethical SEO? Let’s take a look!What Colour is Your Hat?You may have seen high-quality SEO companies, such as Local SEO Search, talk about implementing only “white hat...
How “Glocal” Content Marketing Helps International Brands Stay Local
content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How “Glocal” Content Marketing Helps International Brands Stay Local

How do today’s major global brands develop a digital presence and compete organically in local markets throughout the world?It’s called glocal.No, that’s not a typo – glocal is a sophisticated combination of global and local influence fueled by modern localization technology and strategic international marketing implementation.With the help of localization technology, global brands can be relevant and attractive on a local level, too. It’s the modern secret to building a global brand’s local staying power.When done right, the glocalization process taps into the power of content localization and SEO. This strategy ensures brands are easy to find and well ranked in local SERPS. Check!FYI Trend: International Brands Earn Local TrustThe [local loyalty] trend isn’t new.Since the inception, l...
Does Upvoting a Review Help it Show Up Higher on Google?
googe optimize, google optimization, google seo, pagerank, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Does Upvoting a Review Help it Show Up Higher on Google?

Posted May 25, 2021 by Joy Hawkins People often want strategies to help them control which reviews Google highlights in the Knowledge Panel.  One specific tactic that gets brought up a lot is the upvote feature that Google has beside each individual review.  We wanted to see if upvoting a review on Google impacted where the review showed up so we did a test on this for a client of ours who had a negative review being highlighted in his knowledge panel. We had multiple people upvote a specific review that was left by a well-established Local Guide to see if we could get...
SEO Consulting: 9 Things to Know Before Choosing a Consultant
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Consulting: 9 Things to Know Before Choosing a Consultant

There are over 1.8 billion websites in existence, and getting yours noticed might seem hopeless. After all, you’re a small business, and you have a lot on your plate.You’re focused on providing the best products and services for your customers, and you have to manage your employees. You don’t have an entire department ready to do your marketing for you.You can’t throw in the towel, either. The key is to find help, and ensure it’s the right help.You’ve heard of search engine optimization (SEO). Is an SEO consultant the way to go? Or should you hire an SEO service provider?The answer is yes. You need both — and you can get them in the same agency. Here are the 10 things you need to know before getting started with SEO consulting.1. You Need An SEO PlanIf your small business is going to su...
SEO Consulting: 9 Things to Know Before Choosing a Consultant
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Consulting: 9 Things to Know Before Choosing a Consultant

There are over 1.8 billion websites in existence, and getting yours noticed might seem hopeless. After all, you’re a small business, and you have a lot on your plate.You’re focused on providing the best products and services for your customers, and you have to manage your employees. You don’t have an entire department ready to do your marketing for you.You can’t throw in the towel, either. The key is to find help, and ensure it’s the right help.You’ve heard of search engine optimization (SEO). Is an SEO consultant the way to go? Or should you hire an SEO service provider?The answer is yes. You need both — and you can get them in the same agency. Here are the 10 things you need to know before getting started with SEO consulting.1. You Need An SEO PlanIf your small business is going to su...
What Business Types or Categories Don’t Have Access to Google My Business Posts?
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What Business Types or Categories Don’t Have Access to Google My Business Posts?

Posted May 18, 2021 by Joy Hawkins Not all business types have the advantage of utilizing the Google My Business posts feature.   Usually, if a business type doesn’t have the ability to utilize Google Posts, it is because the industry is regulated.  The following Google My Business categories do not have the ability to utilize Google Posts:Adult Entertainment Camp Cannabis shop Casino Conference Center Gun Shop Hotel (all hotel categories) Vacation Rental Wine Store (and other alcohol-related categories)There are also some categories that have a limited ability to ...
How to Fix Common Service Area Business Issues in Google My Business
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Fix Common Service Area Business Issues in Google My Business

When it comes to Google My Business’s rules and guidelines there is a lot of room for improvement.Yes, they have rules written down, but those guidelines are vague in many areas and contradictory in spots.That makes things confusing for even the smartest marketer or business owner. Trying to understand some of GMBs guidelines is almost like trying to solve a Rubik’s Cube in a dark room.And the rules pertaining to Service Area Businesses (SABs) seem to be the most confusing.In this column, you’ll learn about the most common problems SABs experience in Google My Business — and how to solve them.What is Unique About Service Area Businesses in GMB?Service Area Businesses are those lacking a physical storefront location where customers can visit.SABs have employees that go out to their custo...
Google My Business News: New Features, Updates and Tests from March-May
Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google My Business News: New Features, Updates and Tests from March-May

The midway point of the year isn’t far off, and it’s safe to say that a lot has gone on in local SEO already this year.  So far in 2021, we’ve seen big changes to Google Posts, updates to review summaries in Google My Business (GMB), high scores from Local RankFlux, and 2-Packs showing on Google mobile results. But, in the past couple of months alone even more tests and updates have been impacting GMB. In this GMB news roundup, we take a look at the biggest headlines affecting local SEOs recently. Think we’ve left something out? Put it in the comments section down below! Competitor quotes in GMB Messaging It’s often recommended that businesses make use of GMB’s Messaging feature to better communicate with customers. But you might want to hold your horses. LocalU shared  that when sear...
Why Do I See Different Rankings Than What My Rank Tracker Reports?
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Why Do I See Different Rankings Than What My Rank Tracker Reports?

Why Do I See Different Rankings Than What My Rank Tracker Reports? - Whitespark When it comes to rank tracking, the data is often misunderstood. A very common concern amongst business owners is, “I checked my rankings and see different results than my rank tracking report. Your tool is inaccurate.” In this Whitespark Weekly episode, Darren discusses this common concern and breaks down the top 4 factors that impact ranking results. If you’ve ever struggled with seeing different results or fluctuations in your ranking campaigns, don’t miss the video below. Video Transcript Hey there, Darren here from Whitespark. Have you ever looked at the re...
How Does Google My Business Handle Solo Practitioner Listings?
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, Strategy, Tips

How Does Google My Business Handle Solo Practitioner Listings?

Posted May 11, 2021 by Colan Nielsen In our April LocalU event, I covered Shades Of Grey: Controversial Local SEO Tactics that Drive Results. I covered tactics ranging from keyword stuffing to review snippets in the organic search results. There were several tactics that didn’t make the final cut. One of those tactics was if solo practitioners should have two listings on Google My Business. Google recommends that solo practitioners have 1 listing that combines the name of the practice with the name of the practitioner.  For example, “Allstate Insurance: Bob Smith”.  Ho...
How to Get Review Notifications When You Manage Over 100 Google My Business Listings
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Get Review Notifications When You Manage Over 100 Google My Business Listings

Posted May 4, 2021 by Joy Hawkins If you manage more than 100 listings inside your Google My Business dashboard, Google stops sending you email alerts when you get new reviews.  What you select as your settings has no influence on this.  Since we manage over 100 listings in our account, we found a workaround to make sure we were getting these notifications for our clients. Since this automatic setting is based on the number of listings that a particular account manages, the key is to split up the listings into smaller groups using other emails that you have access to. ...
Top GMB Insights Trends Enterprise Brands Need to Know
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Top GMB Insights Trends Enterprise Brands Need to Know

New research from Rio SEO shows dramatic effects on Local Search and offers insights into how to be more effective in monitoring search habits at the local level and leverage those changes for better economic performance.Rio SEO tracked consumer trends across over 200,000 locations in a range of verticals.The report covers these categories.Business ServicesFinancial servicesSit-down restaurantsQuick Service RestaurantsRetailHealthcareHospitalityMassive ImpactAdvertisementContinue Reading BelowIt’s widely known that the impact on business was massive. But this new research shows how the pandemic affected website clicks, click to call, and driving direction clicks.According to Rio SEO:“Without question, COVID-19 had a massive impact on the local search landscape in 2020. Across the over 2...
Apple Maps Ratings: What’s New and What’s Next?
Blog, googe optimize, google optimization, google seo, Local SEO, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Apple Maps Ratings: What’s New and What’s Next?

UPDATE: The Apple Maps Ratings update was launched in the USA as part of iOS 14.5 on April 26th, 2021 (some territories had access to it earlier). The update functions exactly as described below, back in October 2020. Sometimes it’s nice when there are no surprises, huh? Originally Published October, 2020 At the end of August 2020, Apple revealed it would be launching its very own ratings solutions within Apple Maps. Talk of “Apple reviews” flew around the Twitterverse and, as usual, there was a lot of conjecture about what this new feature might mean. Apple Maps ratings (yep, that’s right — ratings not reviews, though they may be on the way) has been in beta testing in iOS 14 and will soon roll out globally. The update was first spotted by Twitter user, Beau Giles.Source: 9to5mac Cu...
Google Adds 3 New Features For People Ready to Travel Again
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Adds 3 New Features For People Ready to Travel Again

As search trends show a renewed interest in travel, Google is adding new features to help people plan their next trip.Google reports searches for hotels reached a 10-year high in April 2021, as did searches for “where can I travel” and “travel restrictions by country.”To help answer those questions, and keep people up to date with travel advisories, Google is rolling out three new features in search results.New Travel-Related Features in Google Search ResultsTodays updates to Google Search are designed to help people stay informed about the latest travel guidance and explore potential destinations.Latest Travel GuidanceWhen searchers look for travel information like flights, hotels or things to do, Google currently lets them know if there are COVID-19 related travel advisories or restri...
What to Do If You Lost All Your Google Reviews after Accidentally Deleting Your GMB Page
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

What to Do If You Lost All Your Google Reviews after Accidentally Deleting Your GMB Page

Like my post? Please share! As I’ve observed and written for many years, your Google reviews are never completely safe – and never completely gone.  You can lose them in bulk or in a drip.  You can lose them because of Google’s filter, manual removal, a bug, or a reviewer’s change of heart.  You can also lose your Google reviews – all of them – in a puff of smoke when trying to move to a different Google account. The specific scenario I’m thinking of is that you deleted a G Suite account or other Google account and thought your Google My Business page and reviews wouldn’t be affected, only to discover that both your GMB page and your pile of reviews are gone. Oops. If it makes you feel better, Google’s messaging often is unclear, such that routine steps sound scary and shooting yourself...
NEW: Manage Local Search Grid at Scale with New Support for Enterprise Plans
Blog, BrightLocal Products, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

NEW: Manage Local Search Grid at Scale with New Support for Enterprise Plans

Great news for agencies and brands managing 100+ locations: you can now set up custom plans for Local Search Grid credits! This means no more repetitive, manual purchasing of additional credits for businesses using this powerful tool at considerable scale. What’s New? Since launching Local Search Grid in February of this year, we’ve spoken to dozens of agency and brand customers who were excited to use the tool, but were unable to make it work with their otherwise fully-customized BrightLocal Enterprise plans. Now that Local Search Grid has been added to these custom plans, no matter how many Grid Points, keywords, Locations or reports you need each month, you can easily set up recurring, automated purchases of the required credits by speaking to the Enterprise team. Not sure how many ...
Best Practices for Getting and Using Your Google Maps API Key
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Best Practices for Getting and Using Your Google Maps API Key

With the rise and prominence of local search marketing, brands have begun to build robust location pages with advanced mapping features to meet the growing needs of searchers.The page types typically include a map to show users where the location is, what are the cross streets, and any major landmarks. This enables the user to easily find the location and increases a brand’s opportunities for conversions.With numerous mapping options available, it’s crucial to familiarize yourself with them and understand how to implement them — especially the top contender: Google Maps.And for that, you’re going to need a Google Maps API Key.In this column, you’ll learn from my colleague/co-author Marshall Nyman and I what a Google Maps API Key is and how to get started.What Is a Google Maps API Key?Go...