Monday, November 29Digital Marketing Journals

Tag: Sales

Marketing Week 2021: Get Expert Sales & Marketing Tips
Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email marketing tips, email outreach, Internet marketing, Learn, Online Marketing

Marketing Week 2021: Get Expert Sales & Marketing Tips

By Kelsey Johnson November 24, 2021 Get easy and affordable marketing advice during this week-long event, hosted by AWeber from Dec 13 – 17. We’re excited to announce that, in December we’ll be running a week-long free marketing series for business owners, side hustlers, and entrepreneurs.This event is for anyone looking to improve their social media skills, get better email deliverability, create engaging videos, set up Facebook Lead ads and retargeting, and make more sales.Marketing Week encompasses 5 days of webinars and other resources to help you build out a marketing plan for your products or services.We don’t believe that “if you build it, they will come.” Marketing is important for every business — so we’re offering the advice you need, free ...
8 Amazing Marketing Ideas to Drive Sales this Holiday Season
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8 Amazing Marketing Ideas to Drive Sales this Holiday Season

By Kelsey Johnson November 18, 2021 It’s that time: Holiday marketing planning season. For so many businesses, the holiday season is the best time of year for sales. Whether you sell gift-perfect crafts or a business course, December is a time when people are opening their wallets and making purchases. It’s important to run promotions to encourage your customers to spend at your business. And around the holidays, you can make your marketing really fun!Don’t just send another email telling people to buy your products. Instead, try one of our eight ideas for eye-catching and engaging holiday marketing.1. Throw a themed partyChances are, your audience, customers, and prospects likely have a lot in common. They may want to meet each other — in ...
What is Instagram Direct? 6 Ways to Do Business & Drive Sales with Instagram Direct Messages
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

What is Instagram Direct? 6 Ways to Do Business & Drive Sales with Instagram Direct Messages

Have you heard of Instagram Direct, but you’re not sure what it is or how to use it?Then you’re in the right place.If you’re using Instagram to grow your business, it’s super important that you understand how to use Instagram Direct. That’s because Instagram Direct is the official messaging system from Instagram…and according to Facebook, 65% of users are more likely to buy from a business they can message.Think of it this way: Instagram has over 1,000,000,000 monthly active users, and over 80% of them follow at least one business account. That means that making it easy for users to get in contact with you is crucial to growing your business online. Because of this, it’s more important than ever that business owners understand Instagram Direct, use it to its ...
5 B2B Video Marketing Tips to Boost Sales
Digital Marketing, digital mkt, Internet marketing, Online Marketing

5 B2B Video Marketing Tips to Boost Sales

Analysts and researchers have been saying it for years: Video is the future of B2B content marketing. And in 2021, that projection still holds up. Marketers across all segments are realizing the potential of video. A substantial 71% of B2B marketers use video in their content strategies, 2020 research from MarketingProfs and Content Marketing Institute found. That number can only be expected to rise as businesses and their customers migrate toward video as their preferred form of content for entertainment and information alike. Benefits of B2B Video Marketing Video is quickly becoming B2B marketers' content of choice for plenty of reasons. A recent study by Wyzowl found that video has a vast range of benefits in 2021: Above-average ROISignificantly higher engagement rat...
Testing Facebook Ad Creative: The Path to Better Sales : Social Media Examiner
Expert Interviews, facebook, Facebook Ads, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, twitter

Testing Facebook Ad Creative: The Path to Better Sales : Social Media Examiner

Testing Facebook Ad Creative: The Path to Better Sales : Social Media ExaminerSocial Marketing TrendsThe data you've been missing!Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.Enter your email to getour free report: [title="DOWNLOAD MY FREE PDF COPY"][title="DOWNLOAD MY FREE PDF COPY"][title="I WANT MY FREE COPY"][title="I WANT MY FREE COPY"][title="I WANT...
What Do Hidden Likes on Instagram Mean for Brands? 3 Ways to Boost Traffic and Sales — Even Without Likes
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What Do Hidden Likes on Instagram Mean for Brands? 3 Ways to Boost Traffic and Sales — Even Without Likes

It’s been over a month since “hidden likes” options on Instagram rolled out to all Instagram users. Has the brand account you manage noticed a change?First, what are hidden likes? In April, Instagram gave users the option to show or hide the like counts on their posts. Instagram’s move was made in an effort to decrease bullying on the platform and lead to a less pressurized experience. While that’s a great goal, actually hiding likes has led to some pretty mixed reviews.That’s because likes are Instagram’s currency. If you’re an influencer, or if you’ve used influencer marketing to boost your brand in the past, you understand how important it is to post content that people engage with. And if likes are gone, what will replace them?The good news is, there ...
2 Steps to Get Repeat Sales with an Etsy Newsletter
Digital Marketing, digital mkt, Email Marketing, email outreach, etsy, etsy integration, Internet marketing, Online Marketing

2 Steps to Get Repeat Sales with an Etsy Newsletter

By Jessica Snavely April 16, 2021 Building an email list and staying in touch with past customers can be the key to unlocking more repeat sales. Over the past year, the number of sellers on Etsy grew 61%. Whether you are a part of that 61% — or have been an Etsy seller for years — there’s now a lot more competition for customers’ attention on Etsy.That’s why building your own audience outside of the platform is so important.But it can be hard to find the time. After all, as an Etsy seller, you wear a lot of hats.From building product pages that get found, to all the nuance that comes with running a successful ecommerce business, it’s hard to find the time to engage with your existing customers.But if you don’t, you’re leaving money on the ...
How to Run an Amazing Instagram Takeover Campaign that Drives Sales in 6 Simple Steps
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Instagram Marketing, robot chat

How to Run an Amazing Instagram Takeover Campaign that Drives Sales in 6 Simple Steps

Are you looking for a new way to generate traffic, leads, and sales on Instagram? While Instagram Takeovers aren’t exactly new, there are many new exciting growth hacks and techniques to skyrocket your Instagram takeover campaign’s ROI.Before we get started, for any of those late to the Instagram marketing game, you’re never too late to benefit from it’s 500 million daily active users, 90% of which follow a business! Let’s cover some Instagram takeover basics, such as: what is an Instagram takeover? Different types of Instagram takeovers, and how to do an Instagram takeover. What is an Instagram Takeover? Instagram Takeovers come in a few different shapes and sizes. In a nutshell, you are giving someone (usually an influencer or someone with a decent-sized follow...
How to Increase Offline Sales for Local Businesses
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Increase Offline Sales for Local Businesses

Local Restaurant SearchesYouTube and Local ShoppingGoogle MapsGuide to Offline SalesGoogle is More than Ten Links on a Search ResultCitationsGoogle published a guide on four ways to drive local search traffic to an offline local business and make more sales. It’s a good reminder that Google is more than just the ten blue links on a search page.Understanding all the ways customers are trying to find businesses will help create more sales.For local retail, Google shared that various kinds of searches are growing exponentially.In particular, three kinds of searches are showing dramatic increases:The first kind of search involves consumers searching for businesses that are local to them.The second type of search involves consumers who are searching for businesses local to them that have som...
3 Tools to Build an Effective B2B Marketing Sales Funnel
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

3 Tools to Build an Effective B2B Marketing Sales Funnel

Are you managing a B2B business that needs more leads?If you’re still reading this, I bet you’re nodding in agreement.Everyone needs more leads, and hence everyone needs a more effective sales funnel.New Challenges B2B Businesses Are FacingAs the web-based marketing is growing and maturing, so do both challenges and opportunities for B2B businesses.On the one hand, more and more brands need services, so there’s definitely a growing demand for B2B businesses, especially now that the COVID-triggered digitalization is disrupting the global economy.Experts are realizing this and have started monetizing their personal brands by providing services. Hence the fast-growing competition.As the competition is becoming more complex and diverse, so do B2B customers....
How to Build a Content Marketing Funnel to Drive Sales
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Build a Content Marketing Funnel to Drive Sales

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is fleshed out into a workflow that plans every step the customer will take, from discovering content to converting. The problem is that 68% of companies don't measure sales funnels, according to Salesforce. But businesses require clear and optimized funnels for content marketing to perform and drive the bottom line. That's what I'm going to cover in this article: proven steps for driving sales and leads with an effective content marketing funnel.1. Start at the top and work your way down Many marketers make the mistake of starting and finishing at the top. They ...
How Three New Instagram Shopping Tools Could Help Marketers Boost Sales
Digital Marketing, digital mkt, Instagram Marketing, Internet marketing, Online Marketing

How Three New Instagram Shopping Tools Could Help Marketers Boost Sales

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app.And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram's 1 billion-plus user base follows a Business page on the platform. But, while Instagram has been a great place for brands to engage target audiences, it hasn't always been easy for those companies to turn their followers into customers. When the app launched, Instagram only allowed links in profile bios. Shortly after, the platform allowed users to place links in Stories -- but only if they had a verified account or more than 10,000 followers. This meant that smaller or less-followed brands had to think strategically to get their Instagram audi...
Case Study: Combining Chatbots, Email & Urgency for $100K in Sales
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Case Study: Combining Chatbots, Email & Urgency for $100K in Sales

In the last 4 months, Gabe Schillinger has generated over 1,100 sales with a pretty awesome campaign that combines chatbots, email, and a time-sensitive evergreen offer. His company, Legion Beats, sells a membership program that helps musicians produce higher quality songs and market themselves so they can earn a living doing what they love. Based on the average lifetime value of each member, his chatbot campaign has brought in over $100,000 in revenue! Sounds pretty good right? We were certainly impressed when we heard the results he was getting. But we were even more impressed when we found out how he’s doing it. There are two really smart strategies Gabe is using (that apply to virtually any industry):Combining chatbots and email for multiple customer t...
Cold-Calling in B2B Sales: How to Be Better Caller
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Cold-Calling in B2B Sales: How to Be Better Caller

The idea of cold-calling prospects has put a chill in the heart of many a B2B salesperson. All too often, the process is fraught and unrewarding, with too much time spent targeting the wrong people and interacting superficially. So, how can you make your efforts more effective and become a better cold-caller? A recent infographic (below) from SalesIntel provides statistics and tips that can help B2B salespeople step up their games; it covers everything from the best times to call to how to optimize prospecting with data.Check out the infographic: