Tag: Businesses

7Apr By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Email Marketing for Small Businesses: The Complete 2026 Guide

By Sean Tinney April 6, 2026 Email marketing is a direct channel between you and your audience. You own it. No algorithm controls who sees it. And when it’s done right, it returns more per dollar than any other channel available to a small business. According to AWeber’s research, 79% of small businesses say email marketing is important to their strategy. Yet only 60% say their strategy is effective. That gap — between knowing email matters and actually making it work — is exactly what this guide closes. Here’s what you’ll find inside: how email marketing works, how to build your list, how to write emails people open, how to choose a platform, the strategies that drive results, how to automate your best sequences, and how to measure what matters. Every section answers the...

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3Mar By alevtinaNo Comments

building website, creating a website, google web designer, internet design, responsive web design, web design, web design company, web designer, web page design, website builder, website design

Boost Sales for Growing Businesses

In an era defined by digital-first experiences, a professional web presence is no longer just an asset - it’s your most vital business driver. Yet, for many growing startups, the primary obstacle remains achieving a high-conversion design within the realities of a bootstrap budget. That’s where website design services at an affordable cost can make a powerful difference. A well-designed website doesn’t just improve your online presence; it directly impacts your sales, customer trust, and brand growth. Let’s explore how affordable website design services can help growing businesses increase sales and scale faster. 1. Creates a Strong First Impression Your website is often the first interaction a customer has with your brand. Studies show that users form an opinion about a website within s...

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3Jan By Master Of Code GlobalNo Comments

ai bot, ai chat, ai chatbot, ai-voice-assistant, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, robot chat, voice-ai, voice-assistant, voice-technology, voices

Voice Assistants: The Profit, Accessibility, and Speed Trifecta for Modern Businesses

Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and Samsung’s Bixby are prime voice assistant examples (VAs), but the technology itself is no longer limited to megacorporations. Instead, these intelligent systems are increasingly being embraced at the enterprise level. This new wave of adoption is evident in recent statistics:In the US, there are about 146 million voice assistant users as of 2024, with projections indicating that this number will rise to 157.1 million by 2026. Fifty percent of U.S. consumers use voice search daily, and 67% across all age groups report being highly likely to rely on it when looking for information.Global Banking and Finance Review reported that 88% of global business leaders think VA technology has the potential to help grow their brand.According to the ...

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29Oct By juthompson@hubspot.com (Justina Thompson)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

10 best email marketing tools for event planning businesses in 2025

Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them over time. The challenge? CRM needs in the event-planning industry are uniquely demanding. Event-planning businesses must juggle multiple stakeholders (clients, vendors, attendees, and sponsors), shifting timelines, varied event formats (virtual, hybrid, and live), and the need to both scale and personalize communications — all at once. (more…)

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19Sep By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

What Are the Best Ways to Improve Email Performance for Small Businesses?

By Sean Tinney September 17, 2025 Every day, small businesses send thousands of emails that get ignored, deleted, or lost in spam folders. Meanwhile, other businesses in the same industries are turning their email lists into revenue-generating machines that bring in customers while they sleep. The difference isn’t luck, big budgets, or fancy marketing teams—it’s strategy. Yet 73% of small and medium businesses surveyed lacked confidence in their marketing strategies, missing out on email’s massive potential for driving engagement and revenue. If you’re running a small business and want to maximize your email marketing results without spending a fortune or hiring a marketing team, you’re in the right place. This guide reveals the most effective strategies to boost your ema...

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26Jul By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Search Can Now Call Local Businesses Using AI

Google has introduced a new AI-powered calling feature in Search that contacts local businesses on a user’s behalf to gather pricing and availability details. The feature, rolling out to all U.S. Search users this week, allows people to request information from multiple businesses with a single query. When searching for services like pet grooming or dry cleaning, users may now see a new option to “Have AI check pricing.” How It Works After selecting the AI option, users are guided through a form to provide details about the service they need. Google’s AI then calls relevant local businesses to gather information such as pricing, appointment availability, and service options. The responses are consolidated and presented to the user. The experience starts with a typical local search, such as...

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20Mar By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Launches AI Phone Assistant To Call Businesses For You

Google has launched a new tool called “Ask For Me” that uses AI to help you make phone calls to local businesses. “Ask For Me” is designed to streamline the process of calling multiple businesses to compare quotes and schedule appointments. This feature is being rolled out first for auto repair shops and nail salons, and following this initial experiment, it may expand to other businesses. “Ask For Me” is available to people in the United States who opt-in via Google’s Seach Labs. How “Ask For Me” Works If you’re located in the US, you can opt-in via the landing page. Here’s what it looks like: Screenshot from: labs.google.com/search/experiment/26, January 2025. Clicking the toggle button will activate the “Try it out” button. Screenshot from: labs.google.com/search/experiment/26, January ...

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20Feb By Mike BlumenthalNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Is This Bad For Local Businesses?

We have been testing Google’s newest “Ask For Me” Search Lab test. It is quick, easy, and impressive technology to request local quotes, but it is not at all clear that it is good for small businesses. At the end of January, Rose Yao, a product lead at Google, announced a new Search Lab test (“Ask for Me”) that uses Google Duplex to automate calls to local businesses “to find out what they charge for a service and when it’s available.” It’s testing in two categories to start: automotive service/repair and nail salons. And we just got access. When your search query falls within one of the two test categories (e.g., oil change), the Ask for Me module appears under the Local Pack with a large call to action that encourages users to “Get started.” Ask for Me Module, CTA (Screenshot from searc...

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15Jan By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local SEO For Service Area Businesses: Targeting Your Coverage

For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, electricians, mobile pet groomers, and the like – face unique challenges in establishing a strong online presence. However, by understanding the nuances of local SEO for service area businesses and implementing the right strategies, you can effectively target your service areas and reach more customers than ever before. This comprehensive guide will delve into the intricacies of local SEO for SABs, providing valuable insights, strategies, and best practices to help you effectively target your coverage area and maximize your online visibility to drive more local traffic and business. Understan...

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25Oct By Michael StelznerNo Comments

Expert Interviews, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, youtube

YouTube for Businesses: A Step-by-Step System for Success : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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30Mar By AmyNo Comments

ai, AI tools, course memberships, Digital Courses, facebook, facebook marketing, memberships, Online Business, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing, stu mclaren

#665: Trends And Strategies For Membership Businesses In The World Of AI With Stu McLaren – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

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14Mar By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Local Businesses Should Use Video In Their Digital Marketing

The popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many younger audiences, these platforms, along with a plethora of streaming services, have usurped all others as their primary source of entertainment and/or information. Some are even being touted as the next search engines. This is still hotly debated. Likewise, video marketing is on the rise, and many marketers have come to see this as a preferred method of engaging with their target audiences. However, at a local business level and for local business owners, it feels like there is still something of a reluctance to fully embrace this important medium. Perhaps this is due to a lack of time or resources – a c...

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11Mar By Adam HeitzmanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local SEO For Non-Physical Businesses: Overcoming The Challenges

It’s hard to overstate the value of maximizing your organic visibility for location-based searches. A well-executed local SEO strategy lets you reach far more local customers, which can deliver a massive boost to your in-store and online traffic and sales. But if you don’t run a brick-and-mortar business, can you still take advantage of local SEO? Fortunately, the answer is yes! Today, we’ll explain how to overcome the challenges of building a solid local search presence without a physical storefront. Difficulties Of Local SEO For Non-Physical Businesses Search engines take into account the physical location of businesses when determining the most relevant listings to rank for local searches. If a company has an address in Nashville, Google may rank it higher for user searches in and aroun...

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1Jan By Kate DagliNo Comments

bc, building website, creating a website, google web designer, internet design, responsive web design, web design, web design company, web designer, web page design, website builder, website design

10 Great Black Friday Deals for Designers, Marketers and Small Businesses

If you know the thrill of nabbing Black Friday deals, you’re aware of the treasure trove that awaits. Black Friday is often seen as the prime time to snag a deal, especially if you’re a web designer or part of a design agency keen on tools to bolster your online business. The countdown is on, and bargain hunters are gearing up for the rush. But you? You have the luxury to unwind in front of your computer with a cozy cup of coffee, leisurely browsing through this curated list of Black Friday specials tailored for web designers and agencies. Rest assured, each item on this list stands out for its quality and is the best in its class. So, here’s to smart shopping. Overview: Tool Name Description Black Friday / Cyber Monday BeTheme Website Builder $39 – 35% off wpDataTables WordPress Table a...

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1Dec By Kristi HinesNo Comments

googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How Local Businesses Can Rank For Popular Near Me Searches

A recent feature on The Verge highlighted businesses that try to get an edge in local search rankings with clever names like Thai Food Near Me. So, I set out to discover if this strategy could impact local rankings and, more importantly, if other local businesses could replicate it. Before I get started, I should preface this with some good and bad news. Bad News: Distance Is An Important Ranking Factor Most restaurants will not rank as the best restaurants near me unless they are physically located near the search user’s location. The reason? One of the three critical ranking factors for Google local search results is distance. Suppose a restaurant owner wants people in Phoenix, Los Angeles, Chicago, and New York to discover their dining establishment with the term best restaurant near me...

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22Oct By Guarav SharmaNo Comments

Blog, content, content creation, content creator, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, youtube, youtube content, Youtube Marketing, youtube videos

YouTube Marketing Made Easy: Simple Step-by-Step Guide for Small Businesses

YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform.  This post explores the rudiments of creating great YouTube videos for small businesses. Knowing Your Audience To make a high-performing YouTube video, know your target audience and what they care about. If you’ve already been uploading videos, use YouTube Analytics to track your audience demographics and engagement. Use Typeform, Survey Monkey, or YouTube Studio’s poll creator to gather viewer feedback on the content they want. If you’ve not uploaded a single video on YouTube, simply create your ideal customer’s avatar The more you know about your audience, the better you can create videos they wi...

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12Oct By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company

Stay Ahead of the Curve: Top Trends in Website Design and Functionality for Businesses

An up-to-date and visually appealing website is crucial for businesses in the digital age. However, many companies still make website mistakes that can negatively impact their online presence and user experience. In this blog post, we will explore the top trends in website design and functionality that can help businesses stay ahead of the curve and avoid common pitfalls. Whether in Toronto or elsewhere, incorporating these trends can elevate your website’s performance and drive greater success. 1. Responsive Design In the mobile-dominated world, where people rely heavily on their smartphones and tablets, responsive design has become more crucial than ever. With a vast array of screen sizes and devices available, neglecting mobile optimization is a grave mistake that can hinder your websit...

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11Oct By Liz WillitsNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Why businesses need a professional email address

By Liz Willits October 11, 2023 When I started my own business, I jotted down a list of administrative and setup tasks that I needed to complete right away.  One of the first tasks I tackled: Getting a professional email address. I didn’t want to send from a free email address — an amateurish move. Which is why I prioritized setting up my professional address.  If you run a side hustle, business, or nonprofit, I also recommend that you send emails from a professional email address. They come with many perks. They boost credibility, trust, and brand recognition. And they can also improve email deliverability and subscriber engagement.  But how exactly?  In this blog post, I’ll explain everything you need to know about professional email addresses. You’ll learn: ...

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17Aug By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Lets Businesses Add Social Media Links To Profiles

Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies to showcase their social media presence alongside other information in Google Search and Maps. By having social media links accessible on their Google Business Profile, businesses can provide customers with more ways to connect, acquire information, and resolve issues. New Feature Rollout A new Google support page explains businesses can now control which social media links are displayed on their Google Business Profile. Businesses can add one link per social media platform to their Business Profile. The supported platforms include Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), and YouTube. This feature is b...

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3Jul By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?

When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other content creators. Large corporations with equally large customer bases and competitively driven content needs are looking to sophisticated AI systems to generate content, and process and analyze data to stay ahead. But the opportunities presented by AI are not just for the big guys. In fact, small local businesses with fewer resources and often less time can certainly benefit from some of the innovative time and cost savings AI solutions offer. One particularly challenging aspect of running a small business these days is keeping up with the often overwhe...

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22Apr By Rebecca RiserbatoNo Comments

A/B testing, Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

11 A/B Testing Examples From Real Businesses

Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. (more…)

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12Mar By Aanya RachelNo Comments

Blog, Social Marketing Strategies, social media, social media marketing, tiktok

10 TikTok Content Ideas for Businesses

With 1 billion active users across 154 countries, TikTok has become a powerful business marketing tool. Most businesses are leveraging it to promote their products and services. If you are one of those few businesses that do not use TikTok thinking it is geared only toward young audiences, it’s time to debunk the myth. According to recent statistics, around 21% of TikTok users in the US are above 30, 20% are above 40, and 11% are above 50. In addition, 40% of users belong to Gen Z. In short, TikTok can help you engage a vast range of audiences, thereby boosting brand awareness and chances of conversions. However, TikTok users consume 167 million videos within a minute. This makes it challenging for businesses to ideate new TikTok content ideas consistently. In this post, we will share 10 T...

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24Jan By Devashish Datt MamgainNo Comments

ai bot, ai chat, ai chatbot, ai-chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, robot chat

5 Proven Ways How Chatbots Can Help Enterprise Businesses Scale | by Devashish Datt Mamgain | Jan, 2023

Enterprises. Think behemoths. The big guns. The giants in the industry.While there is no cut-and-dry explanation as to what exactly an enterprise is, one can safely assume that enterprise businesses are those whose revenues range from $1 million to a few billion dollars.The E.U. defines enterprise businesses as those that employ more than 250 people.According to Abhimanyu Singh, who leads the sales function here at Kommunicate, “Any company whose revenue exceeds $1 million is an enterprise by Kommunicate’s lens, but then, this varies from company to company.”As you can see, the definitions may vary, but there does seem to be a clear picture emerging as to what an Enterprise business is.An Enterprise business is a well-established, well-oiled machinery that employs a large number of people,...

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10Jan By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Website Mistakes Small Businesses Continue to Make

You’ve probably heard it said that if you’re not online, you’re invisible. And for small businesses, this is more true now than ever before. But despite the importance of having a website, many small businesses are still making common mistakes that can hurt their online presence and bottom line. In this post, we’ll look at some of the most common website mistakes small businesses make and how to avoid them. Let’s get started! Poor Design and Layout A well-designed website is essential for any small business. Not only does it provide a platform for customers to learn more about your products and services, but it also serves as a reflection of your brand. If your website is outdated or poorly designed, it can give customers the impression that you are not professional or trustworthy. Additi...

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30Nov By Swifter AINo Comments

ai, ai bot, ai chat, ai chatbot, ai-for-business, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, conversational-ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, robot chat, small-business, virtual-assistant

Conversational AI: An opportunity for Small Businesses | by Swifter AI | Nov, 2022

From voice-enabled interfaces to AI-powered virtual assistants or chatbots, Conversational AI is changing the way we live, work and communicate. It is changing the way businesses support their customers, whether helping them with their queries or purchase decisions. Adding a Conversational AI to your business changes the whole business model.As per Gartner report, by 2021, 15% of all customer service interactions will be totally taken care of by AI, an increase of 400% from 2017. Yet, customer support is just a small part of the business success story.Better customer service is directly proportional to business success. When businesses slide their service standards even to a minute level, they face negative consequences with serious repercussions on the overall business. Tragically, small ...

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26Nov By Sam LauronNo Comments

Digital Marketing, digital mkt, email outreach, Instagram Marketing, Internet marketing, Online Marketing

Instagram Marketing for Small Businesses: The Complete Guide

Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. (more…)

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10Oct By Rada DaktinaNo Comments

Citation Sites by Industry, googe optimize, google optimization, google seo, Local Citations, search engine optimisation, search engine optimising, search engine optimization, SEO

Top Citation Sites for Arts and Antiques Businesses

If you’re running a business in the world of art or antiques, then you’ll already know it’s important to build your reputation online. Both art and antiques are items that consumers want to buy from professional suppliers that they know and trust, so bolstering your reputation should be seen as a priority. An easy way to get started with developing your online presence is by creating citations on relevant business directories. These sites are great for increasing the trust that consumers and search engines place in your business. With the following list of directory sites for arts and antiques businesses, you can easily see which country each site is for. You can also see which ones require you to pay to set up your profile and which ones are free.  Below the niche list, we’ve also gathere...

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9Oct By Rada DaktinaNo Comments

Citation Sites by Industry, googe optimize, google optimization, google seo, Local Citations, search engine optimisation, search engine optimising, search engine optimization, SEO

Top Citation Sites for Beauty and Cosmetics Businesses

Building local citations on online directory sites is an important foundational task for beauty and cosmetics businesses. Maintaining a positive online reputation is key for businesses of this type, and this all starts with establishing a consistent online presence.  When you have accurate and optimized listings on a wide variety of citation sites, both consumers and search engines will be able to place trust in your business.  In the comprehensive list below, you can see which country each of the listing sites is for, as well as which sites you can create a free profile on. Some business listing sites will charge you a fee to register an account, so if you have a modest budget then it’s helpful to have this information before you get started.  Below the niche list, we’ve also gathered the...

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9Oct By Rada DaktinaNo Comments

Citation Sites by Industry, googe optimize, google optimization, google seo, Local Citations, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Top Citation Sites for Building and Construction Businesses

Developing a consistent presence online should be considered an essential action for businesses working in the building and construction industries. There are many ways to do this but starting with citations is a sensible step. Citation sites are key for developing your online presence and can be used by all kinds of businesses providing building and construction services. Citations are a fantastic way to establish your online profile, boost your reputation, and earn trust from consumers and search engines. As you’re working your way through this list, remember to check the ‘country’ column so you only build citations on the sites that are relevant to you. You’ll also notice there’s a column describing whether each site requires payment to register or not. Below the niche list, we’ve also ...

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13Sep By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO for Small Businesses: A Digital Marketing Agency in Toronto Pulls Back the Curtain

As a small business, you may be feeling overwhelmed by all of the digital marketing options available to you. It’s hard to know where to start! One of the most important aspects of digital marketing is SEO (search engine optimization). This process can seem mysterious and confusing, especially if your marketing firm is trying to take advantage of you. Here’s the good news: you can understand SEO. In this article, we will pull back the curtain and explain what SEO is and how you can use it to improve your website’s visibility online. Search Engine Optimization is Marketing While SEO is commonly thought of as a way to improve search engine rankings, it is really about much more than that. At its heart, SEO is about marketing. It helps businesses to understand what potential customers are l...

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1Sep By Jenny BernardeNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, social media

The Rise of Social Search: Transforming the Way Local Businesses Are Found

Over the past few months, we’ve seen major changes in both the ways users consume social media and the opportunities presented to local businesses by new social media search functionalities.  In July, we reported on Instagram’s new immersive map, potentially changing the game for local business discovery. Since then, it’s also been reported that TikTok is the go-to search engine for Gen Z, with 40% of Gen Z users preferring the video sharing app, and Instagram, over Google Search.  Naturally, TikTok is jumping on product developments, improving its search functionality, and even testing a ‘nearby’ feed.  We’ve also seen Twitter introduce Location Spotlight for local businesses, which displays important business information and integrates with Google Maps to help customers find them. ...

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23Aug By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media marketing

The Top Five Digital Strategies for Small Businesses

Being online is essential for businesses in today’s market. And it’s not enough to just have a website. You need to be using digital marketing strategies to improve your online presence and draw ideal customers to your business. What are the best digital strategies? There are so many to choose from that it can feel overwhelming. We’ll narrow it down to the five best ways to connect with your audience and grow your business online. Keep reading if you’re ready to improve your growth! Social Media Marketing One of the best ways to grow your business online is through social media marketing. By creating and maintaining a strong presence on social media platforms, you can reach a wider audience and build trust with potential customers. When crafting your social media strategy, it’s important ...

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14Jul By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO for Small Businesses: Tips for Companies with Less Than 20 Employees

save-money-on-seo-use-experts-to-cut-costs-without-sacrificing-resultsSEO can be a daunting task for businesses of any size, but it can be especially challenging for small businesses with limited staff and resources. However, SEO is essential for small businesses that want to compete online. In this blog post, we will provide tips and advice for small business owners who want to improve their website’s SEO. We will also discuss the importance of working with SEO professionals and how it can help your business grow. Let’s get started! Does SEO Benefit Very Small Companies? Any business owner will tell you that the to-do list is never-ending. There’s always something that needs to be done, whether it’s ordering inventory, dealing with customer complaints, or paying bills. As a result, it ca...

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13Jun By fneedle@hubspot.com (Flori Needle)No Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, social media marketing

15 TikTok Content Ideas for Businesses

A leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform.Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest. (more…)

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24May By Jamie PitmanNo Comments

Citations, googe optimize, google optimization, google seo, Resources, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Top Citation Sites for Service Area Businesses

Working with local businesses already requires a great deal of very specific local SEO skills, but when it comes to Service Area Businesses (i.e. businesses that work in a service area and visit you at your home rather than a working from a physical location) things get even more specific. Service Area Businesses, such as locksmiths, exterminators, plumbers, and the like, have very different local marketing requirements to other local businesses. In many cases, they’ll want to refrain from displaying their addresses, and instead, they’ll need to specify the service areas they can cover. Unfortunately, not all citation sites have that flexibility, which can make it harder to build citations for Service Area Businesses. We’ve taken the hard work out of this for you and put together the ultim...

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18May By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Importance of Strong Branding for Small Businesses

Studies have shown that kids can recognize and correctly identify logos before they can read. That’s how powerful logos and color choices can be! And while these studies used large-scale brands, smaller businesses can benefit from strong branding just the same. But what is branding? Unless you’re a marketing executive, you may not understand all the components that go into a “brand.” That’s where we come in. We’re explaining what branding is and how it benefits small businesses, below. What’s a Brand, Anyway? While it might seem like a marketing buzzword, brands are like your company’s personality. They help people know what to expect from your business, give you guidelines on how to conduct yourself, and help determine your marketing content. Brands consist of a few components, including...

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1May By Celeste GonzalezNo Comments

content marketing, googe optimize, google optimization, google seo, Learn, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Identify Content Gaps for Local Businesses

Are you trying to create a local content strategy but have become stuck because lots of content recommendations are better suited to enterprise-level businesses? Well, don’t worry—there’s a way to adapt and overcome this obstacle by creating a user-intent content gap analysis for your clients. What is a Content Gap Analysis? A content gap analysis is the process of finding gaps in your content compared to your competitors. Performing one will allow you to find missed opportunities for pieces of content on your website, helping bring in traffic and eventually convert readers to buyers. How Content Gap Analysis is Done A content gap analysis is done by evaluating your competitors’ data to see how you stack up. What are the keywords they rank for? What keywords do you rank for? Which of those...

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28Apr By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Complete Guide For Local Businesses

When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic to their physical storefront. However, there are also B2B businesses, which may or may not operate from a distinct location, e.g., a commercial realtor. These types of businesses have similar, albeit slightly different, challenges to having their customers find and engage with them via organic search. The overarching goal of a local SEO strategy for any B2B business (much like its B2C counterparts) is to establish itself as the most trusted authority for all topics related to the products and/or services within a specific geographic service area. As such, businesses must present themselves as active, trusted community...

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28Apr By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Tips for Local Businesses: How to Get Noticed in Your Community

As a small business owner, it can feel like it’s difficult to get your name out there and be seen as a leader in your community. At one time, having a successful and useful business in your city or neighbourhood was all you needed, but now there are so many other businesses competing for attention, it can be hard to make your voice heard. If you’re feeling invisible, especially compared to the large company down the street, this blog post is exactly what you need. We’ll give you 10 tips that will help you get noticed and stand out from the competition in your local community! Get Involved in Local Events Any business, no matter its size, can get involved in the community and make a difference. One way to get started is by attending local events. This could involve setting up a stall at a ...

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24Apr By AmyNo Comments

facebook, facebook marketing, membership building, membership site, New Business Owner, podcast, recurring revenue, Scale Your Business, Social Marketing Strategies, social media, social media marketing, Stu McClaren, subscription business

#453: Why Memberships Are The Future Of Online Businesses With Stu McLaren – Amy Porterfield

Listen To My Latest Podcast Episode: #453: Why Memberships Are The Future Of Online Businesses With Stu McLaren Listen To My Latest Podcast Episode:#453: Why Memberships Are The Future Of Online Businesses With Stu McLaren

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16Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO for Small Businesses: How to Get Started

As a small business owner, you may be wondering how to get started with SEO. After all, with so many big businesses out there vying for the top spot on Google, it can seem like an uphill battle.  One way to level the playing field is to use an SEO campaign to improve your website’s ranking in search engine results pages. In this blog post, we will discuss how small businesses can get started with SEO and see improvements in their website traffic and revenue. The Foundation of an SEO Campaign: Your Website A website is the foundation of a small business marketing campaign. It’s the first impression potential customers will have of your business, so it’s important to make sure it reflects the image you want to project.  A well-designed website will showcase your products or services in the ...

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8Apr By Brian FrederickNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

New Google Attribute Helps Businesses Promote Sustainability

Google now allows businesses to display their commitment to environmentalism in their Google Business Profile. This helps companies capitalize on growing eco-consciousness among consumers in the wake of concerns about climate change and sustainability. Increasing Number Of Customers Value Eco-Consciousness In a survey conducted by Google, 82% of consumers reported sustainability as a top priority when making purchasing decisions. Reflecting this, it has seen “recycling” as one of its most popular searches, with an average popularity score of 81 out of 100. Queries such as “climate change,” “sustainability,” and “renewable energy” have all also seen significant interest. A 2021 report by Ipsos, the world’s third largest research company, found 68% of people believe that if businesses do no...

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4Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Services for Small Businesses: What to Expect

Small business owners know that they need to improve their digital marketing, especially when the world is facing a shift in consumer behaviour due to COVID-19. The question is, how can you adapt, especially if you have limited resources? For most companies, the answer is to connect with a reputable provider of SEO services. These services will help your website gain more traffic, connect with your ideal audience, and help grow your business. What can you expect when you work with an SEO professional? Let’s take a look! Why Your Business Needs SEO Services The world of business is constantly evolving, and in order to stay ahead of the competition, it’s important to utilize all the tools at your disposal. SEO services are one such tool – and arguably, one of the most important. It’s estima...

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31Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Small Businesses Use a Marketing Agency

Whether you own a plumbing company, lawn care business, or B2B SaaS company, there’s one thing all small businesses have in common. You need to promote your company, but you don’t have unlimited resources to do so. Fortunately, from social media and email campaigns to digital ads on Google and Facebook, the amount of tools you have at your disposal has never been easier to use or more affordable. However, they can also be overwhelming. That’s where partnering with a high-quality marketing agency comes in. If you’d like to focus on your core business while experts handle your marketing, an agency can give you that freedom. Let’s look at some core reasons why small businesses use marketing agencies. Marketing Agencies Provide a Wide Range of Services One of the biggest reasons to partner wi...

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28Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Do Businesses Promote Their Products?

When it comes to promoting your business, there are a lot of different methods you can use. But, no matter which method you choose, the goal is always the same: to get more people interested in what you have to offer. Promoting your products and services is the way that you attract attention to your company. You can do this online, offline, or some combination of the two, but the fact remains that promoting your business is the only way to grow. Let’s take a look at why promotion is so important and how to market your business effectively. Why Promoting Your Business is Essential There are a number of reasons why promoting your business is essential. For one, it helps you reach more potential customers. And, as any business owner knows, it’s important to reach as many potential customers ...

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16Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

New Offerings: How Do Businesses Promote Their Products & Services?

You’ve got a new product or service available from your small business. Congratulations! This can open up a new revenue stream, attract new customers, and give existing customers a reason to buy additional products or services from you. However, before you can reap these benefits, you need to know how to promote these new offerings. How do other companies do it? Here are 4 strategies you can use to promote your new product or service today. Exclusive Previews Many businesses these days use exclusive previews to promote new products and services. This involves giving current customers a sneak peek of what’s to come. This can be a great way to generate interest and excitement among your client base, and it can help you build momentum heading into the launch of your new offering. There are a...

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10Mar By Lily RayNo Comments

googe optimize, google optimization, google seo, Local SEO, On-page SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Creative Strategies for Local Businesses to Convey Expertise, Authority and Trustworthiness

For one, it reduces the duplication from page to page, which is obviously a really big concern in local SEO. It increases trust in the user, because they’re thinking about, Oh, I meet the team or the owner or the manager at this place, or what are the different things that I should know when I’m visiting here. Maybe you have some unique or historic photos about how the business looked 50 years ago, maybe you’re adding really unique COVID-19 protocols, or local events at that location, or anything they should know about that city, or how that location gives back. Put the task of coming up with a lot of this information on the people that work there – they could have fun with it! Ask, what are some unique things that I should know about this location, or who works there, who is the employee ...

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1Mar By seo-ninjaNo Comments

googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo local, seo services

SEO Techniques For Multiple Location Businesses

Every business no matter how big or small, whether serving one location or several, needs the unique customer pulling techniques of search engine optimization (SEO). If you run a business that provides local services, SEO that helps a customer easily find your service can work wonders in improving your business and profits. A Local SEO company is characterized with pulling massive traffic and boosting sales significantly for their clients.  For businesses serving a handful of locations, SEO is simpler but for multiple or several locations, it becomes a little complicated. Managing reviews, location based optimization and content management can get tricky and hard to stay organized. Before we move on to provide you a detailed strategy to implement local SEO, let’s look at some crucial st...

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22Feb By Alexandra TachalovaNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

Social Media Marketing Is Essential For Local Businesses. Here’s Why.

Statista reports that the number of Facebook users in the U.S. (as of July 2021) has reached a whopping 302 million, and this number will keep growing exponentially in the foreseeable future. Combine this with the fact that the overall U.S. population is around 334 million, and you can derive that virtually two in three U.S. citizens are actively using Facebook. This social media platform and others like it can help you substantially grow your local business… if you do it right. So how exactly can your business and specifically its local search presence benefit from being present on social media channels? Before you decide whether you’re ready to dive into the world of social media marketing, let’s dive a bit deeper into why you should. Why Local Businesses Should Invest Time & Money ...

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12Feb By Brock CooperNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Cautions Businesses About Anti-Tech Legislation

With access to millions of emails and business profiles, Google’s using its vast resources to inform businesses about tech legislation via email and numerous websites. People with Google Business Profiles, or who use other Google properties, may have noticed an email warning them of upcoming legislation that could impact their businesses. In addition to emails, Google has written blogs and set up websites with the goal of educating people about the potential consequences of these bills. Anti-tech bills, such as the American Innovation and Choice Online Act, work to keep companies like Google from using their online platforms for discriminatory behavior. Google and other major tech companies are rallying to torpedo the recent bill. Grassroots Efforts by Google According to BillHartzer.com,...

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4Feb By Sujan ThapaliyaNo Comments

Blog, facebook, facebook marketing, instagram, Small Business, Social Marketing Strategies, social media, social media marketing, twitter

6 Brilliant Case Study Examples for Small Businesses

Every business starts small. The success of a business lies in its strategy to overcome any challenge during its journey. If you are trying to take your business to new heights, start identifying challenges and create solutions. The best way is to learn from sundry success stories. There are several case studies of different businesses that can teach you which strategy to take for selling your product and attracting the target audience. In this article, we will discuss some of the top case study examples that can assist in upscaling small businesses. Let’s begin. Challenges Faced by Small Businesses As far as businesses go, there are always hurdles that need to be defeated. Starting a business is itself a big achievement for entrepreneurs, but the main challenge is maintaining one. There ...

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12Jan By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments

Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, free landing page builder, Internet marketing, Landing Page Copy, Online Marketing

14 Copywriting Examples From Businesses With Incredible Copywriters

We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress that plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads, and social media posts. (more…)

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4Jan By seo-ninjaNo Comments

googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo local, seo services

SEO Techniques For Multiple Location Businesses – SEO Ninja

Every business no matter how big or small, whether serving one location or several, needs the unique customer pulling techniques of search engine optimization (SEO). If you run a business that provides local services, SEO that helps a customer easily find your service can work wonders in improving your business and profits. A Local SEO company is characterized with pulling massive traffic and boosting sales significantly for their clients.  For businesses serving a handful of locations, SEO is simpler but for multiple or several locations, it becomes a little complicated. Managing reviews, location based optimization and content management can get tricky and hard to stay organized. Before we move on to provide you a detailed strategy to implement local SEO, let’s look at some crucial st...

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16Dec By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Web Design For Small Businesses: 5 Tips for Success

Are you one of the 28% of small businesses that don’t have a website? If so, you could be missing out on lots of opportunities to bring in more revenue. In this day and age, having a website is crucial to a businesses’ success, and that probably won’t ever change. Not having a website can cause people to question the legitimacy of your business, and it can result in them not wanting to spend money with you. That said, the thought of getting a website can be overwhelming to lots of small business owners. The good news is that it doesn’t have to be. Keep reading to learn more about web design for small businesses.  Hire A Professional Web Designer As a small business owner, you may be tempted to save money by trying to design your website yourself or by giving the task to an existing employ...

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8Dec By Cloud Ladder ConsultingNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, cloud-ladder-consulting, cloud-messaging, conversation with ai, creating chatbots, mass-texting, retail-business, retail-mass-texting, robot chat

How Retail Businesses can use Cloud Messaging | by Cloud Ladder Consulting | Dec, 2021

Text Marketing for retail stores strengthens brand loyalty, raises top-of-mind awareness, and, ultimately, boosts sales. Text marketing campaigns are read 99 percent of the time, making it a very successful marketing channel for retailers to reach out to potential and existing customers.Texting is the ideal medium for sharing time-sensitive promotions and alerts because 78 percent of consumers feel Text Messages are the fastest way to reach them. With nurture sequences and welcome offers, it’s also a wonderful method to greet new subscribers.Here’s how you can run a Retail Marketing Campaign:Here’s how you can use SMS tools to engage your customers and grow your revenue:Acquire new customers: Customers who are interested in your store can text a keyword to your phone number to obtain an im...

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5Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Why Marketing is Important for Small Businesses

In 1989, the movie Field of Dreams made this tagline famous: “If you build it, they will come.”  It worked great in the movie, but it’s a terrible business strategy. The truth is that you need to define and amplify your message if you want to succeed in business. That’s why marketing is so important. It’s also vital to do the right marketing. If you don’t have the right audience or don’t focus the message to be relevant, you won’t get any traction. Let’s take a look at several reasons why marketing is important and how to do it right. There’s a Lot of Noise Out There The primary reason “If you build it” doesn’t work is that there are too many people and companies that are clamouring for everyone’s attention. If you’re quiet, you’ll never be discovered and therefore you’ll never get any sal...

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28Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why a Website is Important for Small Businesses

We all know that websites are an important way to connect with customers for all companies, but they are especially important for small businesses.  A small company needs every opportunity it can find to connect with its customers and get a leg up on larger competitors. Here’s how your small business website can help you excel, grow your company, and make an impact in your community. A Website is Essential For Local SEO Search engine optimization (SEO) is a strategy that all businesses use in order to rank highly in Google search results for their industry, products, and services.  However, small companies have an advantage over larger businesses because they can use local SEO to be even more relevant to their target audience. Local SEO involves using relevant keywords with local landmark...

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7Nov By Master Of Code GlobalNo Comments

ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, robot chat, voice-assistant, voice-search, voice-technology, voices

How Businesses Can Grow Their ROI With Voice Assistants | by Master Of Code Global | Oct, 2021

A 2019 survey by PWC showed that over 90% of consumers aged between 18–64 years had sought knowledge about voice technology, while over 70% had used it at least once. This massive wave of consumers adopting voice technology for home improvement and ease-of-usage has ushered in a new age for voice assistance. The new consumer trend has also had a positive impact on the business world. The voice assistant market that was worth USD 11 billion in 2019 is now expected to grow by 17% by 2025.Global Voice Recognition Market 2026 — StatistaAs a result, every year more companies are exploring AI-based voice technologies and finding ways to implement voice assistants both internally and externally for cost savings, automation, business intelligence (BI), and better customer experience.Another survey...

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7Nov By Kate Herbert-SmithNo Comments

Blog, BrightLocal Products, Client Relations, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Academy Course: How to Perform Local SEO Audits for Multi-location Businesses

Developing an effective SEO strategy is a process that requires time, knowledge, and the right tools. It also requires an adequate amount of insightful preparation! Before getting started with a new strategy, it’s important to conduct an SEO audit. This audit will be the foundation of your marketing efforts and will help you to develop a full understanding of the project. When there are multiple locations of the same business to consider, there will also be additional considerations for your ongoing SEO strategy. In this instance, compiling a comprehensive local SEO audit will enable you to approach your project with confidence and expertise. Our new BrightLocal Academy course—How to Perform Local SEO Audits for Multi-location Businesses—will teach you all you need to know to develop a win...

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5Nov By Alix CoeNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

GMB Rebrands to Google Business Profile: What Does it Mean for Local Businesses?

Update Nov 5, 2022: Search Engine Land has reported that “if … you are a local SEO that manages a number of businesses, you will still continue to use an interface like Google My Business, renamed to Business Profile Manager going forward,” so that should put some local SEOs’ fears to rest. Google has announced that it’s renaming Google My Business to Google Business Profile, amid a number of additional developments within the local business management tool. Local SEO experts have been quick to react to the update, and we’ve taken our own look to see what has actually changed for local business owners.  What’s new with Google Business Profiles? In addition to the name change, Google has announced that single listings will now be managed directly within Google Maps and Google Search.  To ma...

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2Nov By ttaylor@hubspot.com (Tristen Taylor)No Comments

Brand Experience, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

15 Businesses to Admire for Stellar Branding Consistency

When searching for a soul mate, you look for someone that's smart, funny, caring, but above all — consistent. Because if you're going to invest your life in a person, you want someone you can trust, right? Falling in love with a brand isn't all that different. Brands pull us in with witty slogans and timely discounts, but that’s not the only reason we stick around. Think about it, inbound marketing is all about content and communication that people love. The key to being your leads' and customers’ soul mate, then, is providing brand consistency they can count on. But how? What’s at the heart of brand consistency is your message, and marketing plays a huge role in that. In this post, we’ll dive into what branding consistency is, its importance, benefits, and share 15 businesses that have d...

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22Sep By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

5 Reasons Why a WordPress Website is Perfect For Small Businesses

There are a lot of options when it comes to building your small business website. If you purchase a domain name from a popular site, that provider might also have a website builder available.  You can also use other builders, such as Wix or Squarespace. However, we always recommend a WordPress website for small businesses. In fact, 38% of the internet already uses WordPress! Why? There are several reasons. Let’s take a look! WordPress is Free & Open Source As a business, you need to do more with fewer resources every day. Having a website builder that is free and is consistently updated by developers around the web is ideal. Many free options are wimpier versions of a paid product, but that’s not the case with WordPress. The free platform and the hundreds of free themes are robust, co...

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20Jul By pbump@hubspot.com (Pamela Bump)No Comments

Digital Marketing, digital mkt, Internet marketing, Office Culture, Online Marketing

A Brief History of Disability Pride [+Why Businesses Should Embrace It]

As a legally blind woman, it took me years to disclose the full extent of my disability to employers. When I did, I downplayed my blindness as "just a bit of nearsightedness," or I had to give a disclaimer of, "It's never held me back and I have references to prove it." (more…)

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19May By Megha VermaNo Comments

ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, creating chatbots, robot chat

How Conversational AI Help Businesses Improve Customer Service? | by Megha Verma | May, 2021

Conversational AI is the next wave of satisfactory customer experiences. It is the linchpin for any customer-oriented business nowadays. It, indeed, is the core objective of companies nowadays that needs to be prioritized.The mantra of keeping the customer happy rests in the idea of being completely available to them and being highly responsive to solve their queries and concerns.Customers appreciate the responsiveness and availability that businesses can deliver them and there is no denying that Conversational AI is an ideal solution to do so.Simply put, intelligent AI tools can help evolve the complete customer experience and deliver modern-day enterprise solutions.SourceFor example, a company’s decision to outsource their call center service will probably save money. However, the fact i...

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27Apr By Amyra SheldonNo Comments

ai bot, ai chat, ai chatbot, app-for-small-business, best chatbot, business-travel-app, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, robot chat, travel-app-development, travelmobileapp

Staggering Insights Into Travel App Development For Small Businesses | by Amyra Sheldon | Apr, 2021

Travel App Development Can Save Your Drowning Business During COVIDTravel apps can help small businesses regain a hold on a dying market. Glean insights about travel app development & why to invest in it.The mobile comes with handy options when it comes to planning your travel. Currently, 80% of travelers use mobile for planning their travel trips and find the best option for trips. Indeed, the coronavirus has a negative impact on this market. However, the businesses are coming back to their previous state with the initiation of vaccinating.If you are striving to boost your travel business growth and drive in more revenue, it is the perfect time to leverage the earnestness of people to travel and their mode of search on mobile. So, investing your time & money into mobile app develo...

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23Apr By Sam Writes SecurityNo Comments

ai, ai bot, ai chat, ai chatbot, automation, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, customer-service, machine-learning, robot chat

Introduction To Chatbot For Businesses | by Sam Writes Security | Apr, 2021

What’s better than automated 24/7 Customer Service? Put COVID-19 on auto pilot.Photo by Miguel A Padrinan from PexelsA chat-bot is a computer program put together to answer questions without the need of a human operator or assistant. And, even though the different types of chatbots serve similar purposes they are different. After hearing about these you might consider having one for your business or make a plan to use one in the near future.Chatbots may have limitations because they can only do so much. Using one might be a life saver depending on the type of work you do and what your business offers. An operator can provide more detailed information depending on the complexity of things, especially when a rule based chatbot is in question. But, you can leave the most common tasks to chatb...

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8Apr By Matt SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Yelp Reports Major Growth in Searches For Diverse Businesses

Yelp Search Data Shows Growing Consumer Interest in Diverse BusinessesAdditional Highlights From Yelp’s ReportNew Attribute For Asian-Owned BusinessesYelp’s latest local economic impact report reveals that searches for diverse businesses grew significantly over the past year.The report defines a diverse business as a women-owned, Black-owned, Asian-owned, or Latinx-owned establishment.Businesses that identify as either women-owned, Black-owned, Asian-owned or Latinx-owned can display attributes on their Yelp page to assist people searching for a diverse business.Business owners can opt-in to more than one attribute, if applicable, such as Black-owned and women-owned.Yelp data tracks when business owners opt into those attributes on their business page. Its latest report aims to measure the...

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6Apr By Roger MonttiNo Comments

googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Increase Offline Sales for Local Businesses

Local Restaurant SearchesYouTube and Local ShoppingGoogle MapsGuide to Offline SalesGoogle is More than Ten Links on a Search ResultCitationsGoogle published a guide on four ways to drive local search traffic to an offline local business and make more sales. It’s a good reminder that Google is more than just the ten blue links on a search page.Understanding all the ways customers are trying to find businesses will help create more sales.For local retail, Google shared that various kinds of searches are growing exponentially.In particular, three kinds of searches are showing dramatic increases:The first kind of search involves consumers searching for businesses that are local to them.The second type of search involves consumers who are searching for businesses local to them that have someth...

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13Mar By Michael StelznerNo Comments

Expert Interviews, facebook, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Society, youtube, YouTube Shorts, YouTube Video

YouTube Shorts: The Opportunity for Creators and Businesses : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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3Mar By James EwanNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Core Web Vitals and the Page Experience Update: What They Mean for Local Businesses

Google is currently putting together the final changes for a search algorithm update that they’ve announced will land in May 2021.  The update is being called the Page Experience update because of its focus on usability rather than things like keywords or search relevance. Google has already provided some information on the update, which aims to measure and potentially rank the experience that a user encounters when visiting a page. The fact that Google have given so much warning about the update says all you need to know about how seriously to take it. We know it’ll impact organic search results but as of yet, there’s no word on whether there will be any specific impact on Google My Business rankings. Although this update is due to hit the algorithm in May, there’s no reason not to get ah...

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27Feb By Virginia NusseyNo Comments

best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, creating chatbots, facebook bot, facebook chatbot, facebook marketing, facebook messenger bot, instagram chatbot, robot chat

The Ultimate Guide to Add a Facebook Page to Everything for Businesses

Have you been looking for new ways to grow your business? Perhaps you’re thinking, “I should add a Facebook Page for my business” and reach more people.  Reach more people, indeed. You will reach 2.7 billion monthly active users (as of Q2 2020). The world is your oyster!  There are so many ways to grow your audience and drive sales with a Facebook Page. With 1.3 billion active monthly users on Facebook Messenger (as of November 2020), we keep trying to tell astute marketers, business owners, influencers, dogs, cats… anyone to take advantage of Messenger! In this article, we will cover everything from simply how to initially create and add a Facebook Business Page from your personal profile to how to add your Facebook Page to your website. We will walk you through each easy task...

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17Feb By Pranay RathodNo Comments

ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, chatbots, chatbots-for-business, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

12 Reasons Why Chatbot Works For Businesses | by Pranay Rathod | Feb, 2021

Programmed to interact with your customers and provide answers to the questions they are looking for without needing any kind of human help are called chatbots.Chatbots are artificially intelligent and can process natural language to respond to users in a more humane way. This has been one of the primary reasons why most businesses across the globe are implementing chatbots.By giving a great customer experience chatbots are slowly replacing the human force behind customer support and success and as time proceeds they will become better.Gartner predicted in 2011 that “By 2020 customers will manage 85% of their relationship with the enterprise without interacting with a human”, the year 2020 has also been called the year of chatbots.Check out these chatbot statistics to make it more believab...

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3Feb By Ian LoewNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways Local Businesses Can Improve Website SEO

Anyone who runs an online business needs to get to grips with search engine optimization (SEO). SEO is the process of working to make your website rank more highly in results pages on search engines such as Google. There are a few strategies you can use to help your site rank better in local search results. In this article, we’ll discuss how you can improve your website SEO through simple WordPress improvements. Why is ranking well for local search queries so important? According to Business Wire, 67% of Americans prefer to shop with local businesses where possible. Additionally, an estimated 46% of all Google searches have local intent. Speaking anecdotally, I have seen the importance of local search results first-hand. 80-90% of the business for my web design agency, Lform Design, comes...

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2Feb By Colan NielsenNo Comments

GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, Strategy

[Quiz Result] Are Appointment-Only Businesses Allowed a GMB Listing?

Posted Feb 2, 2021 by Colan Nielsen We had 817 people answer this question in our 2020 Local SEO Blackbelt Quiz. The correct answer is yes. Here’s how the answers broke down. Google My Business currently doesn’t have an option for hours to allow businesses to indicate they are available by appointment only.  If a business is appointment-only, Google states that it shouldn’t provide hours on their listing. For example, the home-based massage therapist can set themselves up as a storefront as long as they don’t set business hours because they don’t want people walking up without making an appointment.  If the customers are coming to the massage therapist’s house they would want to keep the address v...

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27Dec By Stephanie VautourNo Comments

ai bot, ai chat, ai chatbot, ai-chatbot, best chatbot, business-development, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot-consultant, chatbots, chatbots-for-business, conversation with ai, creating chatbots, robot chat

Conversational AI Chatbots Are Transforming Businesses | The ChatC Group | by Stephanie Vautour | Dec, 2020

Conversational Artificial Intelligence (AI) is the technology behind the automated messaging of speech-enabled applications that offer human-like interactions. In other words, conversational AI can communicate like a human being. The tech recognizes speech and text, is able to identify multiple languages and responds in a way that mimics human conversation.Communication is important in any business, whether it’s between employees or from the business to a customer. Within each of these touchpoints is an opportunity for increased efficiency and a better understanding of what’s working and what isn’t in your business. You see, we’ve reached a place machines are able to understand the human intent behind chat messages and produce human language to respond.Conversational AI is drastically chan...

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26Dec By Allie BloydNo Comments

facebook, Facebook Ads, facebook marketing, How To, Social Marketing Strategies, social media, social media marketing

Facebook Ads for Local Businesses: A Framework for More Revenue : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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25Dec By Hanson ChengNo Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Customer Service, Social Marketing Strategies, social media, social media marketing, twitter

How To Tackle Social Media Trolls: A Guide For Businesses

Trolls— they give life to our legends and myths—ugly, slow-witted creatures dwelling in caves, mountains, or isolated rocks. (more…)

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25Dec By Kelly ForstNo Comments

design, Digital Marketing, digital mkt, email design, email design trends, email list, Email Marketing, email outreach, email split test, email templates, HTML email templates, Internet marketing, Online Marketing, podcast, split testing

How Small Businesses Should Use Email Design Systems

By Kelly Forst November 2, 2020 Email design expert Matthew Smith shares how to create design systems that let you create beautiful, memorable emails quickly and profitably. “Email design systems.” Sounds pretty complicated, right?  Not the way Matthew Smith describes it.  As Founder of Really Good Emails and design agency Fathom & Draft, Matthew Smith — otherwise known as “whale” on social media — breaks down email design in a way anyone can understand and implement. In this episode of The FWD: Thinking Show, Matthew shares his thoughts on the most important elements of email design, how to simplify design using an approach called “design golf,” and how to create an email structure that helps you do more in less time. Episode summary Matthew Smith beli...

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23Dec By Allie BloydNo Comments

facebook, Facebook Ads, facebook marketing, Facebook Organic, How To, Social Marketing Strategies, social media, social media marketing

Facebook Organic and Paid Reach Strategy for Local Businesses : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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21Dec By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Doable Examples of Online/Remote Services Offered by Local Businesses

Like my post? Please share! While everything and everyone is on lockdown, how can a “local” business still bring in a little revenue?  How can you set yourself up for a strong comeback?  And how can you do it from your yurt? As you might guess, you do it by offering an online or “tele” version of at least one of your services.  Customers / clients / patients may need to keep their distance, but many still want or need now what you offer.  Only a video, phone, or other online option meets both of those needs. The problem now is you’re not sure where to begin, because you don’t have examples or blueprints of online-only services that you can adapt to your situation. I’m not saying a remote option is an option for every business.  Some businesses can only do their work in-person, and don’t ha...

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21Dec By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Reopening Checklist for Local Businesses: Make It Confusion-Free, Local SEO-Friendly, and Safe

Like my post? Please share! No matter how operational your business has been, or how “open” it can be now, or how your goals have changed, sooner or later your local search visibility again will be one of your sorest spots.  Whether that’s already happened or is still a while off, at the very least you don’t want your local SEO to be in worse shape than it was before the lockdown. There’s a good chance you’ve been open in some capacity this whole time.  So when I say “reopening” I’m referring to whenever you’re (1) welcoming more in-person business and (2) focusing more of your local SEO effort on drumming up that in-person business.  My guess is you’re not emerging suddenly.   Of course, I don’t know your specific situation, so I assume it’s safe and legal for you to “reopen” in one manne...

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21Dec By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Free SEO Help for Small, Locally-Owned Businesses Hurt by Looting & Rioting in 2020

Like my post? Please share! If you’re part of a small and locally owned business that’s been looted or trashed by rioters in recent days – or if you know someone in that situation – I’m glad to provide some pro bono marketing / SEO help.  All you’d need to do is contact me, though you’ll probably want to read the rest of this post for context. Many problems marketing just can’t solve, of course.  But I can think of at least a few situations in which a little well-executed local SEO or other online marketing helps your business get by for at least a while longer.  For example: Your store or office is boarded-up or not staffed, so you need to offer a mobile, home-based, or online/virtual service. Your store is destroyed, but you can sell some of your products online and ship them. You’re fu...

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