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Seed Audiences: the Most Practical Way to Make Blogging Work for a Local Business
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For most business owners and others who try it, blogging is a frustration factory. The way they go about it, it’s a time gobbler, a grind, and a disappointment until they give up – 47 blog posts and 0 new links, 0 visitors, and 0 customers later.
What’s wrong with the way small / local businesses blog?
I’ll be the last one to say blogging isn’t effective. It sure can be. This blog is a vital organ of my business, and that’s true of some of my clients’ businesses, too. But certain pieces need to slide into place first, preferably on the sooner side.
The big trouble is that blogging (as it’s commonly done) is at best a tough way to earn links, build an audience, and pick up local rankings for semi-competitive terms. As in it’s ineffective at all 3 most of...