Monday, January 18Digital Marketing Journals

chatbot messenger

IBM Watson Assistant provides better intent classification than other commercial products according to published study | by Nicolo Cosimo Albanese | Jan, 2021
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IBM Watson Assistant provides better intent classification than other commercial products according to published study | by Nicolo Cosimo Albanese | Jan, 2021

And how the better performances of IBM Watson Assistant tackle the most common pain points in the adoption of a conversational solutionPhoto by Alex Knight on UnsplashToday, virtual assistants (or chatbots) represent a globally recognised booming trend:With regards to chatbots, which are in many ways the most recognisable form of AI, 80% of sales and marketing leaders say they already use these in their CX or plan to do so by 2020¹.25 percent of customer service operations will use virtual customer assistants by 2020².By 2025, customer service organizations that embed AI in their multichannel customer engagement platform will elevate operational efficiency by 25%³.It is clear that chatbots are here to stay.Their limitless potential in terms of business versatility — is there any busines...
50 Facebook for Business Tips to Create Profit-Boosting Value from Your Facebook Business Page in 2021
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50 Facebook for Business Tips to Create Profit-Boosting Value from Your Facebook Business Page in 2021

Every business will benefit from our list of 50 Facebook for Business tips. Facebook is still the behemoth gorilla of social platforms.You can’t shake a banana at over 2 billion monthly and 1 billion daily active users!Don’t forget about Facebook’s super-secret marketing mojo tool, Facebook Messenger, which alone has 1.3 billion active monthly users (as of November 2020).Facebook Messenger is likely to outpace active users on Facebook itself as social trends continue to favor messaging. So how do you tap into the powerhouse that is Facebook?We’re going to walk you through exactly how to rub the magic Facebook lamp to fulfill all of your Facebook for business tips wishes. Your Facebook Business Page is arguably more important than your brick-and-mortar (if y...
How intelligent and automated conversational systems are driving B2C revenue and growth. | by Ori | Jan, 2021
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How intelligent and automated conversational systems are driving B2C revenue and growth. | by Ori | Jan, 2021

And how your business can tap into this potential 10X revenue multiplier.Accelerate Sales, Retention, Customer Loyalty through Conversations.If you thought it was just about chatbots and cognitive virtual assistants, you’ve been holding off a potentially 10X revenue multiplier under the hood.Read on to know more about how conversational marketing can massively accelerate your automated conversions.So, what is conversational marketing?Photo by Headway on UnsplashConversational marketing is the art of giving your users the information they need to buy your product, as relevant and crisp answers to all the questions they may already have about your product. When executed well, conversational marketing has been known to deliver upwards of 100% revenue growth from digital channels, making it...
How To Link Ads to Messenger Chat Dialogues To Boost Lead Generation
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How To Link Ads to Messenger Chat Dialogues To Boost Lead Generation

Most of, or all of your Facebook ad traffic, redirects to landing pages, right? Well, there’s a “cooler” option that digital marketing pros are having more success with 😎. And that’s the topic of discussion in this article: How to link ads to Messenger chatbot dialogues. The concept is simple, instead of doing what everyone else is doing, send Facebook ad traffic to a fun and engaging chatbot dialogue that has a 100% conversion rate. Wait, what? 100% conversion rate? Yes, you read that right, and let me explain a bit further. No, I’m not promising that 100% of people that click on your ads will buy your product. If I could do that, then I’d be giving Elon a run for his money. However, you will capture the contact information of every person that clicks on Fac...
Can A Local Government Chatbot Help Communication With Constituents? | by Stephanie Vautour | Jan, 2021
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Can A Local Government Chatbot Help Communication With Constituents? | by Stephanie Vautour | Jan, 2021

If you’ve ever talked to people who work in a 311 call centre for a city or at the city administration office, you’ll probably have heard at least a few of the most commonly asked questions that they answer every single day. Often, the questions and the answers are simple and relatively quick. Even if each call is only three minutes long, if the same query is answered 30 times in a day, that’s 1.5 hours spent on saying, “Yes, after the holiday weekend, waste pickup services will return to normal schedule.”Imagine how much better city representatives could serve local constituents with more complex issues if they didn’t have to spend 1.5 hours per day on the simplest of questions?AI is quickly becoming more useful, helpful, and secure. It’s something that local governments could benefit ...
40 Best Marketing Agency Software & Tools
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40 Best Marketing Agency Software & Tools

There is enough marketing agency software and tools available to turn this article into a never-ending scroll. Do you have time to research and find out which tools will upgrade your marketing game? No, you don’t. We did it for you! Your welcome. We are always on the lookout for the most innovative and best agency software and tools to help with your marketing agency growth.Are you ready to scale? Or do you need to reevaluate your current marketing tools stack and workflows to improve efficiency and cut costs?According to the ‘2020 Marketing Technology Landscape Supergraphic’ list by Scott Brinker, there are over 8,000 marketing tools, all of which can be considered on your quest to find the best marketing tools & agency software.Let’s narrow ...
Individual implementation of chatbots in healthcare | by Aurosikha Priyadarshini | Jan, 2021
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Individual implementation of chatbots in healthcare | by Aurosikha Priyadarshini | Jan, 2021

Shortening of the English “chat” to converse and “bot” (robot), a chatbot is similar to a conversational agent. Concretely, it is a machine program, designed most of the time to perform a defined task. Its particularity lies in its capacity to interact in natural language with the user. Because unlike other electronic dialogue tools such as interactive voice servers, the chatbot enables them to show themselves more or less freely through a text or voice interface or sometimes even hybrid.A chatbot with a textual interface will principally be obtainable from a smartphone or a computer. It can be a stand-alone appliance or integrated with a mobile app or a website. Communicating with “it” is very much like an SMS transfer, usually coupled with pre-defined question-and-answer series, in th...
Integrate Dialogflow Bot in React JS Websites | by Parth Shrivastava | Jan, 2021
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Integrate Dialogflow Bot in React JS Websites | by Parth Shrivastava | Jan, 2021

React JS is a popular web framework for creating user interfaces. The Facebook-owned framework is becoming hugely popular among developers. The reason being — Great documentation, developer friendliness and it is faster than most of the similar frameworks such as Angular.In this post, we will be going through step by step procedure of integrating Dialogflow bot in React JS websites.PrerequisitesTo get started, you would need a Dialogflow bot or working knowledge of Dialogflow and React JS. To integrate the chatbots with React JS, you will need a Kommunicate account. All the aforementioned tools have free to try out. Additionally, Node should be installed in your system.I am going to explain how I connected Dialogflow and React JS with the help of Kommunicate.Note: To keep it very simple...
Everything You Need To Know About Linkedin Marketing Automation & SMM Chatbot | by Vibhu Dhariwal | Jan, 2021
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Everything You Need To Know About Linkedin Marketing Automation & SMM Chatbot | by Vibhu Dhariwal | Jan, 2021

There was a time when you need to connect offline with businesses for a B2B partnership. However, now you just need to search for them on LinkedIn and click on the connect button.Every marketer and business knows how much LinkedIn is important for their growth. Alike other social media platforms, LinkedIn is not a general content-sharing social media platform. It is more of a professional platform and was built to bring professionals together for business, career, and company profile building.The revolutionization of technology and marketing practices has taught marketers how they can get even more from LinkedIn. It is now being used to generate leads too for businesses. Businesses search for prospects on LinkedIn, send them a connection request, and texts them to offer and discuss part...
How to build a chatbot in just 10 steps. | by Tess Tettelin | Nov, 2020
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How to build a chatbot in just 10 steps. | by Tess Tettelin | Nov, 2020

With 44% of consumers preferring to interact with a chatbot over a human, one thing’s for sure: chatbots are here to stay. But how do you build a chatbot for your business — one that actually helps you solve problems instead of creating more?In part 3 of my Conversation Design series, I’ll talk you through the process of building a chatbot from scratch, including strategy, scripting, and testing.Let’s go!Before you can start building your chatbot, you need to know why you are building it. What is the goal here? If you want to automate an existing service, what is the current experience like, and how could a bot help improve it? Take a look at your business goals: if one of your goals is to increase customer satisfaction, you might want to add a chatbot to your customer support team and ...
Case Study: Building Appointment Booking Chatbot | by Pragnakalp Techlabs | Jan, 2021
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Case Study: Building Appointment Booking Chatbot | by Pragnakalp Techlabs | Jan, 2021

Update: Click here to access our Appointment Booking Chatbot Web Demo.Chatbots are getting popular day by day. Though they are not as perfect as we would like them to be but they can be very useful to both users as well as service providers.Chatbots are currently being used in various industries from ecommerce, Realestate, Logistic, Healthcare to Spirituality with different roles like to answer FAQs, Lead generation, appointment scheduling, customer feedback gathering. Also, it works as a standalone app for eCommerce which can be integrated with different chat channels like Telephone, SMS, Google Assistant, Facebook Messenger, Telegram, Website, etc.WHY APPOINTMENT BOOKING CHATBOT?One of the most prevalent uses of chatbot is to book appointments. Appointment booking chatbots work tremen...
Why RPA Bots & Chatbots/Live Chat are natural partners in automation | by Symprio | Jan, 2021
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Why RPA Bots & Chatbots/Live Chat are natural partners in automation | by Symprio | Jan, 2021

While RPA robots automates a series of steps which are somewhat predictable in terms of application and data, chatbots automates communication with live chat acting as human-takeover when the chatbot gets questions not trained for.RPA & Chatbots are natural partnersSymprio is a UiPath Gold partner and delivers automation solutions for customers and also provide chatbot solutions leveraging both our own (BotExpress.ai) as well as other platforms. We see more and more where automation flows are being combined where RPA robots executes processes on top of legacy applications and chatbots and live are being used to automate or simplify communication.Modern chatbot platforms like our own (BotExpress.ai) detects intents (essence of what you want) as well as entities (data variables) which...
30+ Amazing Instagram Statistics Marketers Need To Know About in 2021
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30+ Amazing Instagram Statistics Marketers Need To Know About in 2021

While compiling the 31 absolute best Instagram statistics I could find, I didn’t cut any corners. Meaning I zeroed in on why Instagram for business is a rapidly growing channel.Instagram has continued to be a big deal since I first updated this article in 2018. That’s why I’ve dedicated quite a few posts on Inc. to discussing why your brand needs to be on Instagram and how you can make the most of it.For one, engagement on Instagram is super high. That’s why many of the top brands in the world are on Instagram.In addition, Instagram can help drive business and generate income for your company – even if you’re a small business.One key to success on Instagram, naturally, is posting stunning visuals. If you need some inspiration, check out these seven awesome Instag...
How to create a buttonless bot. Does your chatbot live in Facebook… | by Tess Tettelin | Dec, 2020
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How to create a buttonless bot. Does your chatbot live in Facebook… | by Tess Tettelin | Dec, 2020

Does your chatbot live in Facebook Messenger? If so, it might stop working properly because of Facebook’s most recent API updates. But don’t despair, in this article I’ll explain how to deal with the changes and create a buttonless bot that works, no matter what Facebook does!To button, or not to button? That is the question.But not when it comes to Facebook.On November 30th, Facebook announced they are updating their Messenger API to comply with European privacy laws, which will impact many of the 300.000+ chatbots that currently live on this platform. ‌If your Facebook page and bot users fit the criteria listed here (such as being located in Europe), users will no longer be able to see bot messages that contain:ButtonsCarousels (also called generic templates)Quick replies — update: th...
How to Set Up Automatic Greeting Messages for Business on SMS, Facebook, Instagram, and Websites
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How to Set Up Automatic Greeting Messages for Business on SMS, Facebook, Instagram, and Websites

We live in an era where attention is in demand. It’s never been easier to get considering we all carry around a tiny and sophisticated advertising medium in our pockets. As a business owner, you want to attract your ideal customers to appreciate and connect with your brand. Being attention-seeking might be a good thing. But no one wants boring texts or emails with desperate hard-sales. When you want to earn your customer relationships, a customer-centric automatic greeting message for your business can be the right tool to deepen a customer’s understanding of your brand’s value while saving your team time via instantly triggered automation.Let’s make your audience fall head over heels with your brand by combining the powers of automation and a welcome gre...
How to use chatbots to easily surface firm intelligence from multiple Line of Business data sources? | by KLoBot — the Best AI-Chatbot builder platform | Jan, 2021
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How to use chatbots to easily surface firm intelligence from multiple Line of Business data sources? | by KLoBot — the Best AI-Chatbot builder platform | Jan, 2021

Firm intelligence is the next data revolution, and organizations today to be successful must gain value from the information it has access. Businesses to achieve productivity, as well as performance enhancements, must have an intention of transformation, as developing an intelligent organization is not possible without a digital transformation plan. Firm intelligence is workforce or organization focused and enables effective collaborative communications between internal as well as external users.Although several organizations realize the enhancements, digital transformation can bring in to the firm, around 35% of firms still do not plan for digital transformation(1).Chatbots have proven out to be one of the best digital transformation efforts to transform the way an organization gathers...
Natural Language Principles. Natural Language Processing (NLP) | by Sangramsing Kayte | Dec, 2020
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Natural Language Principles. Natural Language Processing (NLP) | by Sangramsing Kayte | Dec, 2020

Natural language processing (NLP) is a branch of artificial intelligence that helps computers understand, interpret and manipulate human language. NLP draws from many disciplines, including computer science and computational linguistics, in its pursuit to fill the gap between human communication and computer understanding.Evolution of natural language processingWhile natural language processing isn’t a new science, the technology is rapidly advancing thanks to an increased interest in human-to-machine communications, plus an availability of big data, powerful computing and enhanced algorithms.As a human, you may speak and write in English, Spanish or Chinese. But a computer’s native language — known as machine code or machine language — is largely incomprehensible to most people. At you...
Top 10 Chat Messenger App for Business
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Top 10 Chat Messenger App for Business

This is a rare time in history — for many reasons, but top of mind for marketers is the swelling 1.5 billion active users on Facebook chat, according to the Messenger marketing stats. With much of the world under lockdown restrictions — the numbers have grown at full tilt. For example, in Italy, Facebook saw a 70 percent increase in Facebook’s apps’ time.In many places amidst the pandemic, Facebook saw an increase in messaging volume by 50 percent! With an average open rate of 70-80 percent on messages sent via Facebook Messenger for business, you can’t afford NOT to use a chat messenger app for business!This all sounds promising, but what if you are not a marketer or chat expert? We’ve put together a list of the top chat messenger app for businesses that req...
Messenger Bots as Educational Sector Growth Tool
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Messenger Bots as Educational Sector Growth Tool

Higher education and Messenger bots as educational sector tools for growth go together like peanut butter and bananas.Don’t worry. You won’t have to learn how to use Snapchat or start a TikTok challenge (though it can’t hurt). Just use good old fashioned SMS text messages, Facebook Messenger, web chat, or other chat platforms to reach over 75% of Gen Z and Millennials in the U.S. who say they prefer to talk via text message.Education Sector Lead Gen Tip: Hit all of the platforms where all the fickle Gen Z (Gen Zers? Zoomers?) are jabbering away like monkeys on typewriters with one app, MobileMonkey OmniChat platform and unifying inbox. Once you’ve figured out that you need to be completely digital and start getting some applications for your techy curriculum,...
Best Facebook Retargeting Strategy: The Conversational Remarketing Method
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Best Facebook Retargeting Strategy: The Conversational Remarketing Method

Every company that’s running ads on Facebook either is or should be running retargeting ads, period. And there’s a good chance that you are, considering remarketing ads convert at a much higher rate on average and come at lower CPMs. But, what is the best Facebook retargeting strategy?Personally, I think it’s crazy in 2021 if you’re not including Messenger ads to some degree if you’re advertising on Facebook. And this isn’t just my opinion. There’s more than enough data at this point to support the effectiveness of Facebook Messenger advertising. But here’s something that some of you may find controversial, at first. For those of you actively advertising on Facebook, at a minimum, 15% to 30% of your Facebook advertising budget should be allocated to something I call “Con...
+50 Examples of How to Write the Best Email Opening Lines
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+50 Examples of How to Write the Best Email Opening Lines

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David NewmanToday we’re bringing you a guide to help you write the best email opening lines for all professional tasks to be done.Email is one of the prominent, universal ways of staying in touch.Whether you want to address an existing customer, a new lead, employees, a new boss, or a business correspondence, emails are a fantastic re-engagement communication channel, alongside other re-engagement channels like text messaging and Facebook Messenger. When we talk about the best email opening lines, we’re talking about email opening lines and subject lines that:Get more opensGet more responsesDrive positive outcomes toward your business goalsHere’s the good new...
Things To Keep In Mind While Developing A Messaging App | by Amyra Sheldon | Dec, 2020
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Things To Keep In Mind While Developing A Messaging App | by Amyra Sheldon | Dec, 2020

What factors to consider while building a real-time messaging application?Let’s find out ways how to build a perfect messaging app with low apps development services budget in 2021.factors to consider while building a real-time messaging applicationDeveloping a messaging app is one of the smartest ideas for an entrepreneur. You must be thinking why I am saying so? But, the reason is simple as the “messaging app” has proved to be a powerful source of communication among people as well as businesses.In fact, the popularity of these messaging apps has reached its peak during pandemic times. This time has realized the importance of having such apps in our life. Covid-19 has already brought a great revolution in the digital world, and so is the messaging apps that helped people to be connect...
How to test your chatbot before releasing it
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How to test your chatbot before releasing it

In this tutorial, I will show how you can perform a chatbot test without having to wait for the bot to be actually released. This feature is very useful to start grabbing real user feedback and see how real people will react to your bot. By prototyping early on, you will be able to adjust your design based on how users react to it – specifically, it’s important to discover:What do the users type when confronted by your design?What do users expect when using your chatbot?Are the utterances (training phrases) realistic and will they work?With the prototype feature, you can use the user test to inform your design decisions, as well as improving your training phrases.We also have released an AI-powered user testing – it allows you to leverage OpenAI GPT-3 to test your chatbot as if it was a...
The Main Chatbots Trends in 2020. A quick look at the chatbots trends in… | by Murad Zamanov | Dec, 2020
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The Main Chatbots Trends in 2020. A quick look at the chatbots trends in… | by Murad Zamanov | Dec, 2020

Despite how painful this year was for the many industries, it would be interesting to look at how it impacted chatbots, the positive and negative sides, key takeaways, etc.In 2019 there were lots of promises not only to 2020 in general but also for the chatbots industry.Let’s look at some promised trends:The chatbot market size is projected to grow from $2.6 billion in 2019 to $9.4 billion by 2024 at a compound annual growth rate (CAGR) of 29.7%. (BusinessInsider)80% of businesses are expected to have some sort of chatbot automation by 2020. (Outgrow)Chatbots can save up to 30% on customer support costs. (Invespcro)It is no secret that chatbots are the driving force to run business communications across the whole digital globe. Natural language processing (NLP) does its best to analyze ...
20 Lead Generation Tools for Growth Marketers in 2021
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20 Lead Generation Tools for Growth Marketers in 2021

The best lead generation tools make it easy to capture quality leads with as little manual outreach and follow-ups as possible. However, building a scalable lead generation machine is quite a challenge. So, when you get that machine rolling, it’s extremely rewarding.In 2021, there are hundreds of lead generation tools to choose from, and naturally, some are built better than others. Furthermore, many of them no longer provide the same ROI as they once did due to overused strategies and a lack of further innovation.This is why I’m sharing 20 lead generation tools with you that I know can grow your business from hands-on experience. With a combination of the following on-page, inbound, and outbound lead generation tools, you’ll be able to quickly identify and convert lea...
How to Land Your First Chatbot Client: 6 Success Stories to Use as a Guide
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How to Land Your First Chatbot Client: 6 Success Stories to Use as a Guide

The number one question Bot Academy community members ask is “How do I land my first bot client?”The truth is, it isn’t doesn’t take a crazy complicated master plan and there’s no one right way to do it. If you have the skills to build a chatbot and understand the value you bring to a client relationship, it’s actually pretty straightforward. To show you, I interviewed six successful Bot Academy graduates to find out how they closed their first deals so that you can put their strategies to work for yourself. Use Personalization and Persistence – Kelly Garrett https://youtu.be/DBkGOxYmjzA Kelly Garrett actually landed her very first bot client using the cold email template from Bot Academy. Who’d have thought that would work? 😉 However, she didn’t s...
How to Use the Comments Feature on Botsociety
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How to Use the Comments Feature on Botsociety

Take team collaboration on Botsociety designs to the next level using our comment mode! Leave or receive comments on your designs, so you’re able to iterate on designs faster. Share feedback with your team or leave notes for later in comment threads by clicking on the comment mode and hovering over a message, then clicking on the comment button. Check out our tutorial to learn more.Start using the comments featureTo start using it, all you have to do is click on the comments icon at the bottom of the left column to activate comment mode. Comment mode allows you to hover over a message and click on the comment button. To turn off comment mode, click on the comment icon again to deactivate it.Collaborative designThis feature gives you the opportunity to work with your team in the same des...
What is Messenger? A Full Guide to the Facebook Messenger App
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What is Messenger? A Full Guide to the Facebook Messenger App

Although it’s the second most popular app of all time with billions of downloads, thousands of people around the world ask search engines every month, “What is Messenger?”So whether you’re brand new to Facebook or Facebook Messenger, this article covers everything you could possibly want to know about the fastest growing communication platform on earth.In order to answer your questions about Messenger quickly, use these links to navigate to your topic of interest:Let’s not waste any time and jump straight into it! What is Messenger?What is Facebook Messenger?Facebook Messenger is a messaging app and platform developed by Facebook that launched in August 2011. Messenger is used by over 1.3 billion active users worldwide as a place to share, hang out...
5 Ways to Find More Time to Grow a Chatbot Business
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5 Ways to Find More Time to Grow a Chatbot Business

When people don’t join Bot Academy, we ask them “why didn’t you join.” A common response: “I’m too busy right now.”If that’s you, you should hear how our students and team get past being busy and start taking action (even if you never join Bot Academy). 1. Cut Out Obstacles “I believe it was in the book ‘Good to Great’ where the author said that to succeed you need to decide what you are going to stop doing as much as focusing on what you are going to do to succeed. “So I stopped doing meaningless stuff, like playing video games or watching TV. You would be amazed at how much time is freed up when you look at what you are going to stop doing in order to succeed.” – Sean Elliott, Bot Academy graduate. I found the section he referred to:This worked for th...
How to add messages with buttons on Botsociety
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How to add messages with buttons on Botsociety

When we design a conversation we think about different paths and branches that the conversation may follow. While we used to automatically create these paths from messages with buttons, you can now choose how your message with buttons gets added on Botsociety. See the complete tutorial here:Start choosing how to add messages with buttonsWhen adding a message with buttons, we now give you the option of choosing how you want to organize your conversation flow after the buttons are added.Messages with buttons can be:Carousels with buttons: Cards that include images, text, buttonsButtons: Specific options the user can pick, sometimes with some accompanying textQuick replies: Pre-made text options that the customer to choose from.When adding one of these message types, we now prompt you to p...
Earnings Multipliers: How to Make $10,000 a Month with Chatbots | by Eyelevel.ai
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Earnings Multipliers: How to Make $10,000 a Month with Chatbots | by Eyelevel.ai

We at Eyelevel.ai (AKA Cashbot.ai) are excited to announce a huge enhancement to our platform. We think you’re going to love it!Eyelevel for Publishers keeps making it easier to earn income, with chatbots, from home!New Chatbot Monetization Features to Help you Make Money with Chatbots!For over two years, we’ve been trying to help chatbot makers, developers, owners and operators — make money from their amazing chatbot creations.We’ve come to work with huge tier-one media companies with chatbots, and we’ve worked with those individuals who love to build chatbots. We love working with them all. To us, it’s all the same, deliver the same four value propositions and let the ecosystem benefit.Make it super easy to earn money from chatbots.Make it lucrative.Make it so the end-users love it.Ma...
How To Send Automated Appointment Reminder Text Messages to Clients
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How To Send Automated Appointment Reminder Text Messages to Clients

The decision to implement automated appointment reminder text messages is a no-brainer for professionals across a range of industries.Not only do scheduling assistant chatbots save you time and money, but just as important, an appointment reminder SMS bot is super convenient for your clients to use.Today it’s very common to see one of the following industry-specific appointment scheduling bots:Doctor appointment chatbotChatbot for travel industryReal estate chatbot And this makes a ton of sense, considering sending business appointment reminders to customers through chat reduced missed appointments by 26%.Additionally, this isn’t limited to live chat on your website. You can build a chatbot for appointment reminders for Facebook Messenger and SMS text schedul...
What Facebook Messenger’s “Promotion Ban” Means for Marketers Like You
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What Facebook Messenger’s “Promotion Ban” Means for Marketers Like You

Facebook recently announced that, starting July 31st, Facebook Business Pages can no longer send broadcast messages to their subscribers…sort of. (Keep reading to find out what they actually said and what it means). This caused a lot of chatbot marketers to freak out.We also got a lot of questions about this from potential Bot Academy students when we opened enrollment last week.Here’s the deal. Bot Academy’s founder, Andrew Warner, has access to a lot of insider information so we’ve been preparing for this for a while. Here’s how we knew this was coming:As an investor in multiple chatbot companies, Andrew has been in the loop about how they were preparing for the policy update. Andrew hosts a popular startup podcast, Mixergy. His fans slip him ins...
How to Use Animations Feature on Botsociety
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How to Use Animations Feature on Botsociety

There’s a new useful update in Botsociety: Animations. We added them in the official presets: SMS, WhatsApp, Apple Business Chat and Facebook Messenger. Do you want to know what they are and how to use them? See the tutorial and read this blog post for all the information!Intro to AnimationsYou can use the animations feature added in the presets to see how the bot-user conversation flows. Among these is the entry animation Push Notification, that works as the entry point to the bot-user interaction.We also included Apple Business Chat animations, such as the Apple Pay, List Picker, Time Picker and more. In Botsociety, the animations are attached by default on these message types, but you’re able to deactivate them or change the active animation through the animations residual menu. They...
Conversational Commerce: if you’re not buying, then our algorithms are just not good enough… That’s why we are still working on them! | by BRAIN [BRN.AI] CODE FOR EQUITY
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Conversational Commerce: if you’re not buying, then our algorithms are just not good enough… That’s why we are still working on them! | by BRAIN [BRN.AI] CODE FOR EQUITY

To begin with, let’s define what conversational commerce is all about: it’s a kind of commerce that is done via various means of conversation. Sounds simple, right? Chatbots on messaging apps or websites and voice assistant using speech recognition, natural language processing, and artificial intelligence — they all contribute to an exciting shift in the world of tech and business.Conversational Systems in eCommerce are intelligent machines that can hold a written or verbal conversation with a customer. Their use is aimed at improving customer experience by steering interaction.Consequently, eCommerce is one of the most customer-facing industries where direct personal experiences and social conversations define brand value. It is an automated technology, powered by rules and artificial ...
The Ultimate MarTech Stack for 2021
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The Ultimate MarTech Stack for 2021

We covered a lot of marketing tools this year at MobileMonkey. 312 marketing tools to be exact 😮.And instead of having them scattered about our blog, we thought it would be nice to have them all in one place in order to provide all the digital marketers out there with one giant treasure trove of marketing software.The 312 best marketing tools for you to have on your radar in 2021 have been broken down by category. And each marketing tool category has its own unique article attached to it. Arguably, this is a lot better than simply listing every marketing tool out there with zero explanation as to why it made it made the list, right?However, seeing as there’s barely enough time in the day to read through 312 full reviews of the World’s best marketing tools, ...
How to Book Lead-Gen Appointments with ManyChat & ScheduleOnce
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How to Book Lead-Gen Appointments with ManyChat & ScheduleOnce

As a chatbot marketer, generally more demo calls = more sales. And the same is true for your clients if they use discovery calls to close deals. However, if you’ve ever tried to schedule a meeting via email, you know just how big of a pain it can be. Cue multiple emails back and forth, waiting days for a reply, and lots of time zone confusion… Instead, imagine your chatbot sends prospects links where they schedule their own appointment (in their own timezone) in just a few clicks. Then they get an automatic calendar invite and reminders so they actually pick up at the time of the call.Plus, you look more credible and professional because it’s like having your own virtual assistant. Andrew, Bot Academy’s founder, even uses a scheduling bot with a name: Amy...
WeChat bot: Why you should create one?
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WeChat bot: Why you should create one?

WeChat is China’s most popular messaging app with over a billion active users. Considering this, if you are planning on doing business in China, you need to create a WeChat Official Account. To give an even better experience to your users you should include a WeChat bot that is always available and provides fast solutions to their requests.What is WeChat?WeChat is an app that was developed by Tencent in January 2011. Even though it was conceived to be an instant messaging app now it’s much more than that. It also offers video calling, voice calling, emoticons/stickers, QR coding and capture, gaming, geolocation searching, blog posts, brand channels, mobile commerce and much more.In the second quarter of 2020, WeChat had over 1.2 billion monthly active users from a wide range of age grou...
1 Amazing Facebook Messenger Ads Example & How to Create a Click-to-Messenger Ad
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1 Amazing Facebook Messenger Ads Example & How to Create a Click-to-Messenger Ad

Whether you attended the MobileMonkey Chat Marketing Summit this year or not, you may have seen an awesome Facebook Messenger ads example that I’m betting you’ll want to recreate.Yes, you’ll get to see (and experience) the ad in a short minute.But this Click-to-Messenger ad’s performance was worth writing about because it literally generated half of our registrants at a CPA (cost per acquisition) of under $2.So, first I want to provide a little context for those unfamiliar with this Facebook ad super-weapon called a Click-to-Messenger ad. And for those who have already seen or created plenty of Click-to-Messenger ads, feel free to skip straight to the Facebook Messenger ads example or any other part of the article here:What is Facebook Messenger Advertisi...
Case Study: Combining Chatbots, Email & Urgency for $100K in Sales
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Case Study: Combining Chatbots, Email & Urgency for $100K in Sales

In the last 4 months, Gabe Schillinger has generated over 1,100 sales with a pretty awesome campaign that combines chatbots, email, and a time-sensitive evergreen offer. His company, Legion Beats, sells a membership program that helps musicians produce higher quality songs and market themselves so they can earn a living doing what they love. Based on the average lifetime value of each member, his chatbot campaign has brought in over $100,000 in revenue! Sounds pretty good right? We were certainly impressed when we heard the results he was getting. But we were even more impressed when we found out how he’s doing it. There are two really smart strategies Gabe is using (that apply to virtually any industry):Combining chatbots and email for multiple customer t...
Announcing: Adding paths with buttons
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Announcing: Adding paths with buttons

When adding a message with buttons, we now give you the option of choosing how you want to organize your conversation flow following the buttons. Messages with buttons can be carousels with buttons, buttons, quick replies, etc.When you add a message with buttons, we now prompt you to pick the best option for your use case:Each button should have its own new path; you’ll design different experiences for all of themAll buttons lead to the same message; no new paths will be addedThe first button is added to the current path; the other ones get new pathsRead more on our documentation. You can sign up for free on Botsociety here.Comments (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "...
Transform the Air Traveler experience | by PopcornApps
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Transform the Air Traveler experience | by PopcornApps

Every business can benefit from improving customer experience and increasing employee productivity, but for industries affected by volatile external factors, this is especially essential. The airline industry faces unavoidable risk from the weather, fluctuating fuel costs, and geo-political events, among other external variables. But while these factors remain to a large extent outside their control, airlines often experience higher levels of customer dissatisfaction and decreased worker satisfaction and productivity as a result.Customers, too, have changed. They’re fickle and swap providers without hesitation. There are several behavioral factors impacting airline customer loyalty today:Frequent-flier programs have become more complex and spend-based. They lack differentiation, putting...
10 Top Growth Marketing Articles of 2020 by MobileMonkey
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10 Top Growth Marketing Articles of 2020 by MobileMonkey

Finally, 2020 is coming to a close. I mean let’s face it, 2020 isn’t a “Top 10” kind of year. But that doesn’t mean we can’t celebrate the 10 top growth marketing articles of 2020, right?And like most things we do at MobileMonkey, we used one of our favorite marketing tools to decide which of our 300+ new articles created in 2020 would make the list. To break it down, we used a combination score made up of both the number of social media shares an article received, plus the number of backlinks that were gained by each article.Luckily, we were quite pleased with the articles that made the list. So, let’s jump right in. Here are MobileMonkey’s 10 top growth marketing articles of 2020!You can use the following links to skip to the top growth marketing articles that ...
3 Keys to Servicing Your First Chatbot Client
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3 Keys to Servicing Your First Chatbot Client

It’s finally happening, you’ve landed your first chatbot client! You did your initial call, learned about their business, and found out what’s working for them and what their challenges are. You did a stellar job explaining the value of chatbots and why they should work with you to build one. And the client was sold! You’re floating on the ceiling from excitement, basking in the glow of your achievement, when the helium starts to leak out of that balloon. And suddenly you realize, “Oh no…now I have to deliver.” Because if you want to keep them as a retainer client, or use them as a case study, you have to drive results. And that’s scary. What if you set up the campaign and it totally bombs? So you’re staring at your computer, stuck at ground zero, with your ...
Start from Templates on Botsociety
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Start from Templates on Botsociety

Want to get started on Botsociety using templates? Now you can do this on our most popular presets! Make a copy of the Generic, WhatsApp, and Facebook Messenger templates below and start designing. TemplatesCheck out the templates below:Banking Bot Template – GenericWeather Bot Template – WhatsAppHealth Bot Template – Messenger Your copied template will live on your Botsociety Drafts page. Comments (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&appId=645588295606552&version=v2.3"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMetho...
A funnel-driven approach to Messenger bots for lead generation | by Livio Marcheschi
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A funnel-driven approach to Messenger bots for lead generation | by Livio Marcheschi

Before we go into the technicalities of how to improve the KPIs above, there is a main concept to keep in mind when creating and optimising a Messenger bot built for customer acquisition purposes:You need to create consistent ad-to-bot experiences.The ad and the bot needs to be conceived together, since there is no way you can start to improve the bot if the ad is not consistent with it. You would simply receive poor traffic that you will not be able to optimise for.We have learned this the hard way, when the first tests were not producing the expected results. And the first signal of it was a really low welcome message conversion rate (i.e. only a few people interacting with the Facebook ad started to engage with the bot).To understand the reasons why it was happening we did multiple U...
How to Connect Chat on Facebook to Everything — the Ultimate Guide
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How to Connect Chat on Facebook to Everything — the Ultimate Guide

There are a bazillion ways to utilize and connect chat on Facebook. Let us simplify this social phenomenon for those still trying to figure out how to chat on Facebook for personal or business use. Bookmark this article now, so you have a cheat sheet for all the ways you can connect chat on Facebook for personal and business. It’s never too late to learn a new-fangled trick on the interwebs and space book.Speaking of tricks, if you are already Facebook chat savvy, then skip ahead to the section of this article where we’ll uncover some time-saving, sales-driving tips inside Facebook Messenger for business. We’re going to walk through all of the different ways of how to connect chat on Facebook. Here’s our agenda:From how to talk to Facebook chat contacts f...
How to email your chatbot’s subscribers
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How to email your chatbot’s subscribers

Have you ever wanted to send email to your ManyChat subscribers?? Hannes recently asked how to do this in our members-only Facebook Group.It was a great question because it’s super valuable to import your chatbot subscribers to your client’s email platform so you can email them too. Stephen Bradeen, a certified Bot Academy graduate and one of our group call leaders, swooped in and gave Hannes exact, step-by-step instructions for this process. We thought you might want to know the answer too, so here’s a quick how-to. How to Export ManyChat Contacts to a Google Sheet Step 1: Log into ManyChat and go to Settings > Integrations and click Connect Google Sheets Account.Step 2: Select the account you’d like to connect, and confirm the authorization.Step 3...
How to Use Keyboard Shortcuts to Make a Design
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How to Use Keyboard Shortcuts to Make a Design

You can now use keyboard shortcuts on Botsociety to design faster and more efficiently. Make a new path, add messages, switch from bot to user, add utterances, and more – all at the click of your keyboard. See the tutorial and read this blog post to know more about this amazing feature!What are shortcuts and why you should use them?A keyboard shortcut is a combination of keys that, when pressed simultaneously, perform some task that ordinarily requires use of a mouse or other input device and may take longer to do. Some reasons you should use them are:Save time: Avoid reaching for the mouse to do simple and repetitive tasks. Learn the shortcut for that action and be more efficient and productive.Multitasking: Once you know them and use it regularly you will be able to easily navigate t...
How To Use Messenger Sponsored Messages Ads for Retargeting
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How To Use Messenger Sponsored Messages Ads for Retargeting

This year, we were able to get more than 80% of our previous year’s Chat Marketing Summit attendees to register again. Our secret weapon was this Facebook Messenger sponsored messages ad:You can experience the dialogue portion of the sponsored messages Facebook ad for yourself, here: Experience Messenger Sponsored Messages AdThis particular Facebook sponsored messages ad was sent directly to a segment of our Messenger contacts and it produced some amazing results:Average event registration cost from sponsored message ads = $0.73 per registration.Sponsored message ad conversion rate = 2.64%.Over 80% of our existing Messenger contacts that attended our event in 2019 also attended our event in 2020.In this article, I’m going to show you how to get excellent...
Land Real Estate Clients by Pitching these 5 Things
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Land Real Estate Clients by Pitching these 5 Things

The real estate industry is a prime target for chatbot builders. We get questions in our Facebook group all the time about how to pitch clients in this market. And for good reason.(Chat from a live training) It’s lucrative. These are often high-earning clients selling high-end homes. So they have high-end budgets to work with. It’s high-impact. Bringing in just one sale generates thousands of dollars in commission for the client. It’s competitive (for them, not you). Real estate agents need a way to stand out, yet most are relying on the same outdated marketing strategies. There’s huge opportunity for improvement by implementing something new. It’s time-sensitive. There’s a limited window when someone is buying a house, so responsiveness is key. Other chan...
Rasa export demo: The Concertbot
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Rasa export demo: The Concertbot

To demonstrate the power of the Botsociety Rasa export, we re-designed the official Rasa example ‘Concertbot’ in Botsociety. It will give you a good idea of what you can accomplish by using a Botsociety design as the starting point of your Rasa project. We will also break the export file by file, showing how to use them in your Rasa project.Note: This blog post will not go into the details of how to design a chatbot on Botsociety. If you are interested in that, check out the rest of our tutorials here.Before we start, the files! We will be using a design file on Botsociety that will export the ConcertBot example.The design file can be found here.The Rasa Concert bot example that I reference can is in the official Rasa Github repository, here.Ready? Let’s go!Exporting the design fileThe ...
30 Essential Inbound Marketing Tools of 2021
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30 Essential Inbound Marketing Tools of 2021

There are many brilliant ways to generate and pre-qualify leads in 2021 so consider this list your resource for the best inbound marketing tools that will make your life easier and give your leads and revenue a boost! What Is Inbound Marketing?Before we jump into the list, let’s start with the who, what, and how for the marketers climbing out of their outbound caverns. What is inbound marketing? Inbound marketing is the practice in business of attracting customers by offering quality resources and content, driving customers or clients to you with various methods, as opposed to advertising outwardly. Every buyer has questions as they explore a problem they face and possible solutions. Essentially, through inbound marketing, a business becomes a trusted resource th...
Top Announcements from ManyChat’s Conversations Conference 2019
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Top Announcements from ManyChat’s Conversations Conference 2019

When ManyChat’s founder saw me at the Conversations Conference, he beamed and told me, “You have the top posts about the conference in our Facebook group.” In this post, I’ll cover the top 2 changes he referred to…in depth. Then I’ll give you the big picture so you know what this means. Read on to see what ManyChat announced. BIG Change #1: You can send text messages Huge excitement because now we can send text message. You can now send SMS messages (which most of us just call “text messages”) from ManyChat. That means… …if you have something to send that doesn’t fall within Facebook’s terms of service, you can text it. …if a specific reader isn’t opening up Messenger messages, you can trigger a text message instead. …you now have an easy way to send text me...
Create One To Connect With Your Followers
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Create One To Connect With Your Followers

Facebook has updated the API from Facebook Messenger and it’s now available for Instagram. This means that companies and developers are now allowed to integrate Facebook Messenger functionalities into Instagram. This includes auto-replies, integration with CRMs, and the possibility to use an Instagram chatbot!What is an Instagram Chatbot?Don’t get us wrong, we don’t mean the automatic bots that follow other accounts, like posts, and leave comments on targeted lists. We mean Instagram Chatbot: A software program that enables you to create an automatic conversation with your followers using artificial intelligence. Having a chatbot will help you improve customer experience by providing instant support and solving their issues right away.Why create an Instagram chatbot?Instagram has over o...
9 Best Facebook Messenger Ad Examples of All Time
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9 Best Facebook Messenger Ad Examples of All Time

As a relatively new advertising tool, there aren’t as many examples to pick and choose from. However, we’ve identified what we believe to be the absolute best Facebook Messenger ad examples of all time. And we’re going to show you what the special sauce is that gives them their unicorn status.There are three key components that make Messenger ads so successful:Messenger is where conversations happen, and nothing beats a conversation for closing sales.Consumers would rather chat in real-time with businesses than talk on the phone or email.Businesses can scale conversations in Messenger thanks to chatbot automation.There are two types of Facebook Messenger ads. The first type of Messenger ad is called a Click-to-Messenger ad. Where a normal ad would send people directl...
The 24-hour Messaging Rule: What It Means & How To Prepare
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The 24-hour Messaging Rule: What It Means & How To Prepare

Facebook Messenger’s policy changes are still right around the corner (Facebook has postponed the deadline from January 15, 2020 to March 4, 2020)! It’s important that you start preparing now. So over the next few weeks, we’ll cover what the changes mean, how to prepare, and how to set up high-performing campaigns in 2020. First up, the 24-hour messaging rule! What the policy says: Businesses have 24 hours to respond to a user.Any time someone interacts with your bot (subscribing via growth tool, tapping a button, typing a response, etc.) you have 24 hours to message them, including promotional messages. Every new interaction re-opens the 24-hour window. But once it closes, you can no longer send messages for free. What it means for your campaigns: The +1 ...
Everything you Need to Know to Create a LINE Bot
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Everything you Need to Know to Create a LINE Bot

LINE is a fast-growing messaging app from Japan with about 84 million monthly active users in its home country and over 187 million worldwide. It has grown into the second-largest social networking and messaging app in Asia, after WeChat. LINE offers, besides free messaging, stickers, social games, video calling, and a range of other useful apps that connect to the service. Many businesses are using LINE to communicate with users and chatbots are always a good idea to reduce costs, be available 24/7, and more. Read this article to know everything about creating your LINE Bot.About LINE AppLINE was born in 2011 in Japan as a solution for the damaged telecommunications infrastructure caused by the Tohoku earthquake. It was designed by Naver, a Korean company, as an internet-based method o...
Brand Strategies for Conversational Interfaces | by Arte Merritt
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Brand Strategies for Conversational Interfaces | by Arte Merritt

At Dashbot, we recently hosted a meetup in NYC to discuss brand strategies in conversational interfaces. As the space continues to mature, more brands are getting involved and moving from experimental to production deployments. We assembled a great group of industry experts to share their thoughts and tips for brands looking to build a chatbot or voice skill.Our panelists included:Our panelists see a wide variety of use cases from customer service, productivity tools, and information sharing to entertainment and marketing initiatives.At IBM, they work with everyone from individual developers to Fortune 20 enterprises. The most common use case, though, is customer care. Large enterprises go to IBM given their ability to handle sensitive data across industry and geographic regulations.Goo...