Sunday, August 30Digital Marketing Journals

Digital Marketing Agency

The Ultimate Guide to Digital Marketing in 2025: Predictions from Our Elite Coaches
Blog, Convert More Clients, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Grow Your Practice, Internet marketing, marketing business, marketing strategies, Marketing Strategy, Online Marketing, Serve More Clients

The Ultimate Guide to Digital Marketing in 2025: Predictions from Our Elite Coaches

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. It’s a world full of shiny new tools, AI-driven tactics, and the latest buzzwords—but succeeding in this ever-changing environment requires more than just chasing trends. True success comes from having a clear, adaptable strategy that aligns with your goals. That’s why we’ve tapped into the expertise of our Elite Marketing Program coaches. These are not just industry experts; they’re leaders who have guided countless businesses to real, measurable results. Learn more about their work and explore their expertise: Their insights offer not just predictions but actionable strategies for navigating the challenges and opportunities of 2025. This isn’t about jumping on the next bandwagon. ...
Are blogs dead? I asked 10 marketing experts
Blogging, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

Are blogs dead? I asked 10 marketing experts

Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?” It's a fair question. After all, platforms evolve and audience habits shift. But the idea that blogs are irrelevant today? That’s a myth I was eager to investigate. To get a clear answer, I turned to marketers across SEO, content, and digital strategy to find out whether blogging is still worth the investment. Here's what they said. Table of Contents Are blogs dead? According to marketers, not even close. Blogs aren’t just alive — they’re evolving. According to HubSpot’s 2025 State of Blogging report, half of marketers say they saw better ROI from blogging in 2024 than the year before. And nearly half plan to invest ev...
How to increase brand awareness on social media
Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

How to increase brand awareness on social media

By Rhonda Bradley April 11, 2024 Social media brand awareness can deliver huge advantages to businesses.  A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. With the right approach, all those benefits can translate to big profits and a healthy ROI for your business. But in a world where nearly 5 billion people upload 2 billion photographs and videos to social media daily, finding a way to stand out can be challenging. Fortunately, you don’t have to wonder how to get noticed on social media because we’ve got answers for you in the guide below. I reached out to several industry experts who shared first-hand experience and creative tips for building brand awarenes...
12 Facebook Ad Metrics Worth Your Attention
Advertising Metrics, Analytics & Data, Blog, Business Metrics, Campaign Optimization, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, facebook, Facebook Ads, Internet marketing, Marketing Analytics, Marketing Strategy, Online Marketing, paid advertising, ROI Measurement, social media, social media advertising

12 Facebook Ad Metrics Worth Your Attention

Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics. Every day, my team at MeasurementMarketing.io answers dozens of questions from business owners and agencies about this topic. I read somewhere that metric X is important but is that true? Why would I even track metric Y? Can I really ignore metric Z?  These kinds of questions are important, but they are often asked at the wrong moment.  The key to understanding which Facebook Ad metr...
Instagram SEO best practices to increase your reach
Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, SEO, social media

Instagram SEO best practices to increase your reach

By Rhonda Bradley February 20, 2024 If you’ve ever wondered whether your small Instagram account can compete with giant brands on Instagram, this article is for you. Building an audience on Instagram can feel intimidating. Fortunately, understanding Instagram search engine optimization (SEO) can put the power of brand reach in your hands, no matter how small your business or how limited your budget. However, if it seems tougher than ever to gain new followers and engage your audience on Instagram, you’re not imagining things. Instagram, now used by 45% of the world’s population, brings more than 2.4 billion viewers to the platform each month – along with a lot of competition for their attention. And, if you’re still banking on compelling content and hashtags to expand y...
Why Marketing Science Is Crucial for Success Today
Blog, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Marketing Management, Marketing Skills, marketing strategies, Marketing Strategy, Online Marketing, Trending

Why Marketing Science Is Crucial for Success Today

As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S., giving business owners a lot of options. So, if you want to stand out, you need to be more than an expert in digital marketing. You need to be an expert in marketing science. If you’ve spent years promoting your agency as the go-to for all things digital marketing, this can be a hard pill to swallow. But the fact is the landscape has changed. To be successful, you have to position yourself as a true marketer—who happens to love digital marketing.  Why Digital Marketing Expertise Isn’t Enough No marketer wants to hear that their digital marketing expertise isn’t enough. I get it. You’ve likely put a lot of...
Money Down the Drain: 5 Google Ad Mistakes You Need to Fix
ads, Blog, Digital Marketing, Digital Marketing Agency, digital mkt, Google, Google Ads, Internet marketing, Marketing Strategy, Online Marketing

Money Down the Drain: 5 Google Ad Mistakes You Need to Fix

Imagine you are a chef trying to cook a delicious meal. You have all the ingredients you need, but if you don’t follow the recipe correctly, your dish is likely to turn out subpar. The same is true with Google Ads. Even if you have a great product or service to offer, if you don’t set up your campaigns correctly, you’re not going to get the results you want. After auditing literally 1000s of Google ad accounts at my agency Digital Street, even the top-spending ad accounts have one or more of these costly mistakes. The numero uno on the list is: 1. Conversion Tracking Not Set-up Properly: The Blindfolded Marketer Imagine walking into a labyrinth without a map or any sense of direction. That’s exactly what happens when you neglect to set up conversion tracking. Without conversion...
10 Strategies to Mastering Social Media for Ecommerce
Blog, content marketing, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, Internet marketing, Marketing Strategy, Online Marketing, social media, social media marketing

10 Strategies to Mastering Social Media for Ecommerce

Social media has become an indispensable tool for businesses in today’s digital age. You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. If you’re one of them, we’ve got you covered. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. We’ve compiled ten effective social media ecommerce strategies that can propel your brand to new heights. So, grab your favorite snack, sit back, and get ready to unlock the potential of social media for your ecommerce business. Let’s get started! What is Ecommerce Social Media Marketing? Ecommerce socia...
Revolutionize Your Marketing Strategy with Podcasting
Advocate, Ascend, awareness, Blog, content marketing, Convert, customer value journey, Customer Value Journey®, cvj, Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, engagement, Excite, Internet marketing, Marketing Strategy, Online Marketing, podcast, podcasting, Promote, Subscribe

Revolutionize Your Marketing Strategy with Podcasting

Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy? I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for my brand. That’s why I decided to leverage the power of podcasting by launching the Creative Visionaries Podcast as a part of my overall marketing strategy at Creative Marketing. To create a targeted and effective podcast marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for their brand, businesses can turn to DigitalMarketer’s Custo...
Spring Email Inspirations You Can Use Today To Create Amazing Campaigns
Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Spring Email Inspirations You Can Use Today To Create Amazing Campaigns

By Sean Tinney March 21, 2023 Use the change of season to your advantage, and add spring-related topics and themes to your emails. The reason: Seasonal emails tend to have higher open rates because they create a sense of urgency among readers. (If they don’t open it now, they’ll miss out!) 5 spring email ideas Here are five creative email ideas to try this spring in order to drive more opens, clicks, and sales.1 – Change up your subject lines Add the word “spring” or spring-related topics to your subject line so your subscribers know the content inside is timely and relevant. Or if you send out a monthly newsletter, add the month — March, April, or May — to the subject line. That way your readers understand that the info is seasonal, and won’t be pertinent the follow...
Best Practices for Content Marketing in 2023
become a content marketer, Blog, content marketer career, content marketing, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, Internet marketing, Online Marketing, PPC

Best Practices for Content Marketing in 2023

There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business.  However, that doesn’t mean your efforts are futile. Far from it. For 85% of businesses that use it, content marketing performs from moderately to exceedingly well. Part of that success comes from understanding and following the industry’s best practices.   Now, before we dive into best practices for 2023, let’s quickly run through foundational content marketing principles you need to follow regardless of the year on your calendar. The Core Principles of Content Marketing  Even if you follow best practices discussed later in the article, your content marketing strategies are bou...
How to Cure “Lonely Marketer Syndrome”
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Marketing Agencies, marketing career, marketing careers, Marketing Management, Marketing Skills, Online Marketing

How to Cure “Lonely Marketer Syndrome”

If you feel lonely as a digital marketer, you are not alone. According to an ongoing survey conducted by CareerExplorer, marketing managers rate their career happiness at 3.1 out of 5 stars, which puts them at the bottom 40% of careers. Why would a job that involves the most entertaining and fun aspects of business, that being growth, change, and interaction between business and customer, lead to such an unsatisfactory rating? Further, how could a job that is perfectly suited for remote working still rate so low? Why Marketers Are Unhappy There are lots of reasons why someone could be unhappy with their job, but for now, let’s focus on the five core factors that generated a 3.1 star rating for marketing management. We’ll expand it a bit to accommodate soloprenuers/consulta...
The Simplicity of a Press Badge with Jeff J Hunter [VIDEO]
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, Marketing, networking, Online marketing, Online Marketing, videos

The Simplicity of a Press Badge with Jeff J Hunter [VIDEO]

Jeff Hunter Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. Over the last half decade, and 1000+ paying clients later, Jeff has tested and perfected proven branding strategies, processes, and systems. Jeff is also the Founder and "King of Outsourcing" at VA Staffer. VA Staffer is an inbound marketing agency powered by virtual assistants that helps business owners get things done.
Help Build Your Brand with Strategic Partnerships with Jeff J Hunter [VIDEO]
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, Marketing, networking, Online Marketing, Online marketing, videos

Help Build Your Brand with Strategic Partnerships with Jeff J Hunter [VIDEO]

Jeff Hunter Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. Over the last half decade, and 1000+ paying clients later, Jeff has tested and perfected proven branding strategies, processes, and systems. Jeff is also the Founder and "King of Outsourcing" at VA Staffer. VA Staffer is an inbound marketing agency powered by virtual assistants that helps business owners get things done.
9 VR Marketing Examples to Inspire You in 2022
Digital Marketing, Digital Marketing Agency, digital mkt, Free Marketing Software, Internet marketing, Marketing Trends, Online Marketing

9 VR Marketing Examples to Inspire You in 2022

I won't lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing a product or a brand. (more…)
Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]
advertising, Blog, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]

Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ It’s IMPERATIVE that you have great photos, because great photos sell your product and start conversations with your customers! Not only are they important for your website, they can be repurposed for your email campaigns, social media, and more! Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, co-founder of chatbot service Bot Blondes, AND DigitalMarketer Academy Faculty Member. Lauren is also one of the subject ...
Everyone THINKS It’s Apple Versus Facebook, But They’re Wrong! with Lauren Petrullo [VIDEO]
advertising, Blog, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Everyone THINKS It’s Apple Versus Facebook, But They’re Wrong! with Lauren Petrullo [VIDEO]

You can tell that Facebook has its sights set on Amazon, and the impact that it will have to social commerce is MASSIVE. Apple’s impact to Facebook ads is long passed the conversation. Meta is about to do something BIG, but how exactly are they going to take on Amazon? We’re glad you asked!Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, co-founder of chatbot service Bot Blondes, AND DigitalMarketer Academy Faculty Member.  Lauren is also one of the subject matter experts on our new and improved Ecommerce Marketing Certification!Want to learn more about how eCom...
3 Tips for Hiring Team Members for Your Marketing Agency with Jeff Hunter [VIDEO]
Agencies & Consultants, agency growth, agency owner, Blog, candidate, Digital Marketing, Digital Marketing Agency, digital mkt, experiential hiring process, hiring, hiring advice, hiring marketers, Hiring process, hiring tips, how to hire, Internet marketing, job candidate, marketing agency management, Online Marketing, videos

3 Tips for Hiring Team Members for Your Marketing Agency with Jeff Hunter [VIDEO]

Jeff Hunter Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. Over the last half decade, and 1000+ paying clients later, Jeff has tested and perfected proven branding strategies, processes, and systems. Jeff is also the Founder and "King of Outsourcing" at VA Staffer. VA Staffer is an inbound marketing agency powered by virtual assistants that helps business owners get things done.
The #1 Reason Your Marketing Agency Is Failing
agency owner, Blog, Business Growth, Digital Marketing, Digital Marketing Agency, digital mkt, How to scale your business, Internet marketing, Marketing Agencies, marketing agency, marketing careers, Marketing Management, Marketing Strategy, Online Marketing, scalability, scale your agency

The #1 Reason Your Marketing Agency Is Failing

Running a marketing agency isn’t easy. It’s not even *slightly* hard. It’s really hard. The challenges you face will have you questioning why you chose to build an agency in the first place, and if it’s time to throw in the towel. Difficult clients, employees, and deliverables turn the romanticized dream of agency life into a one-way ticket to personal development land. This is the land that requires you to level up your mindset—or fall flat in your business. We’re not recommending any books or courses that will change the way you look at your agency (and life). Instead, we want you to take a look at how you’re running your agency…and why that’s keeping you in a perpetual cycle that feels like this: And this advice comes straight from Ryan Deiss, co-founder and CEO of Digit...
14 Copywriting Examples From Businesses With Incredible Copywriters
Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, free landing page builder, Internet marketing, Landing Page Copy, Online Marketing

14 Copywriting Examples From Businesses With Incredible Copywriters

We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress that plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads, and social media posts. (more…)
5 Tips for Successful B2B Marketing Campaigns
Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

5 Tips for Successful B2B Marketing Campaigns

Listen NEW! Listen to article Sign in or sign up to access this feature! One of the most critical aspects of any successful marketing campaign is knowing your audience. It seems simple, but after initial concept development, multiple iterations of creative, and layers of approvals, it's easy to lose sight of exactly whom you...
Web Developer Uses AWeber + Thrive To Increase Clients
Digital Marketing, Digital Marketing Agency, digital mkt, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

Web Developer Uses AWeber + Thrive To Increase Clients

By Kelsey Johnson September 16, 2021 Learn how to collect leads, follow-up, and make a sale like Mark Brinker, who gets more business with AWeber and Thrive Suite. Mark operates a successful web design & digital marketing agency in the Detroit area. He built his first website in 1999 and he’s used digital marketing strategies to generate business for himself and his clients ever since. For Mark, his success is based largely on math. Make an educated guess. Take action. Test, tweak, optimize, and automate. Do more of what works and eliminate what doesn’t. Rinse and repeat. Two tools at the center of Mark’s lead generation process are AWeber (since 2008) and Thrive Suite (since 2015). Want to know Mark’s process? Here’s what he does, beginning to end. Step 1...
In-House Marketing vs. Agency – Which is Right for Your Business?
Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, Online Marketing

In-House Marketing vs. Agency – Which is Right for Your Business?

Determining when to invest in a new employee can be difficult, especially if your business is eager to grow but needs to be strategic with spend. As an entrepreneur, I've had to make decisions about when to hire, when to outsource, and when to contract with freelancers. As a marketing professional, I advise prospects and clients about which marketing resources make the most sense for their current situation and ultimate goals. The decision to go with in-house marketing vs. an agency (or both—I've seen plenty of that, too) depends on several factors, including your current strengths, short- and long-term goals, and availability of resources. When to Use an Internal Resource 1. Your marketing efforts are working If you've got tons of website traffic and you manage to keep your sales pipeline...
Hiring a Marketing Agency: How to Build a Relationship
Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, Online Marketing

Hiring a Marketing Agency: How to Build a Relationship

If you're a marketing leader in the process of hiring a marketing agency, but you're not sure what kind of contract you'd like to sign, consider the points in this article before you make your choice. Marketing leaders spend too much time wondering whether they are getting burned by their marketing agency. But as someone who has worked in agencies for 13 years, I can tell you that marketing leaders are the ones with the most influence over that. It comes down to communication. Business relationships usually fail because of a lack of communication, not a lack of results. So even if you select a creative agency with a shining reputation that can churn out exactly what you're looking for on deadline, that doesn't always translate into a great working relationship. If you think the agency you'...
Why Social Media Should Leave Your Marketing Department
Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, Online Marketing

Why Social Media Should Leave Your Marketing Department

Before becoming a pre-eminent customer experience thought leader and expert, Augie Ray was a leader in social media marketing and customer experience insights for brands, such as American Express and Prudential. Frustrated by what he thought was Marketing's persistent belief in social media as an effective marketing tool whereas evidence indicated the opposite, in a 2014 blog post he invoked Upton Sinclair for help in understanding why: "It is difficult to get a man to understand something when his salary depends upon his not understanding it." Marketers have biases. Strong ones. Sinclair's aphorism and Augie's recognition about social media marketing are still true today. In 2021, things need to change. For various reasons, my marketing firm rarely offers social media services anymore. Th...
How 2 Questions Helped This Marketing Agency Make $100,000 in 90 Days
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

How 2 Questions Helped This Marketing Agency Make $100,000 in 90 Days

In March of 2020, Reneé Boudakian, co-founder and owner of Rubicon Marketing and DM Certified Partner, found herself in the same situation you did.  Wondering if her business would be able to ride out this unpredicted storm.  It turns out that her business was not only able to survive, but it became a better version of itself. In 90 days, Reneé was able to secure $100,000 from offers that didn’t even exist at the start of 2020. Yes—you read that right. The offers she launched to have a 6-figure quarter weren’t even part of her business pre-pandemic. Using the Customer Value Journey and 2 essential questions, Reneé was able to maneuver through the end of 2020 with a strategy we’re excited to share with you. Before Reneé put the Customer Value Journey to work, her agency’s offer ...
“Target Hours” Change the Game with Service ROI: How to Find & Implement Them
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

“Target Hours” Change the Game with Service ROI: How to Find & Implement Them

When you run a service-based business, like a marketing agency, it’s not clear how many hours you spend working on specific tasks. Designing a website doesn’t always take 12 hours and 47 minutes. Sometimes it can take less, and other times it can take astronomically more (ask us how we know). That’s when things get weird. Figuring out how long you spend on the different services you offer can be tricky, which leads to a lot of unknowns. What service is your profit-driver?Which service do you think is your profit driver, but actually isn’t?What service do you need to remove from your offers because it’s eating up too much of your team’s time without enough revenue to compensate? This is the stage of service-based business (or agency life) where you wonder, “Why are things so har...