Friday, August 21Digital Marketing Journals

Tag: Business

AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited
Generative AI, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited

If your local search traffic has felt off lately, you’re not imagining it. Fewer clicks. Fewer calls. Customers finding answers and moving on without ever hitting your site. That’s not a seasonal dip or a technical issue. That’s AI Overviews doing exactly what Google designed them to do. Local SEO used to be predictable. Optimize your Google Business Profile, build citations, stack localized keywords, and protect your Map Pack spot. That system worked for years. In 2026, it’s not enough. Working across 15+ client markets at our agency, spanning home services, legal, fitness, healthcare, and financial verticals, we’re seeing businesses rank well in the traditional local pack while being completely invisible in AI-generated answers for the exact same queries. Those two things used to be the ...
The New Google Business Profile Playbook for AI Local Search
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The New Google Business Profile Playbook for AI Local Search

You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally understandable. That was enough, once. But here’s what’s changed: If you haven’t meaningfully touched that profile in months, you’re losing visibility to competitors who figured out something you haven’t yet. Google transformed GBP from a directory listing into a live engagement surface, and businesses that treat it like the former are quietly bleeding map pack rankings they don’t even know they’ve lost. This applies to every local business. Retailers, yes, but also law firms, dental practices, restaurants, gyms, plumbers, and salons. If your GBP isn’t actively signaling to Google that you’re open for business and e...
Google Business Profiles Showing Empty Review Dashboards
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Google Business Profiles Showing Empty Review Dashboards

Google Business Profile owners are seeing a message in their review dashboards that reads “You have no reviews yet,” even when their public listings still show hundreds of reviews. Complaint threads began to rise in the Google Business Profile Community forum on July 9, as people reported that the reply panel shows zero reviews, while the listing above it displays the public review count. In one case flagged by Amy Toman, a volunteer Google Product Expert, the listing showed 916 reviews at the top and “no reviews yet” in the reply section directly below. In the cases reported so far, the public review count has stayed the same even when the dashboard panel shows none. Google hasn’t confirmed the cause, and it isn’t affecting every profile under management. The Bigger Pattern This is the se...
Google Analytics Is Adding Google Business Profile Data
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, Tools

Google Analytics Is Adding Google Business Profile Data

Google has published documentation for a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and direction requests into Analytics reports. The link may not appear in every Analytics account yet. What Shows Up In Analytics Once a profile is linked, a Google Business Profile section appears in your reports. It includes seven metrics: interactions, website clicks, calls, directions, messages, bookings, and menus. You create the link in the Analytics Admin panel, under Product links. What The Link Doesn’t Do If you link more than one profile, Analytics combines the metrics across all of them. You can’t segment or filter by an individual location. The metrics also can’t be used in explorations, comparisons, or filters, and the integration doesn’t...
Google Ask Maps Updates – How They Impact Your Business Profile
Generative AI, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Ask Maps Updates – How They Impact Your Business Profile

Many businesses see their Google Business Profile as a listing to verify and then leave untouched. Google’s new Ask Maps feature treats it as a conversational dataset for generating helpful answers about a business. The questions Ask Maps answers are what make change meaningful. When someone asks for a 24-hour locksmith who can get into a car right now, they get an immediate answer. That’s one question with multiple conditions taken into account. Showing up as one of the answers depends on having accurate and up-to-date business data. While Google hasn’t said how it chooses businesses to recommend in Ask Maps, it’s clear that the data it pulls from is increasingly important. What Google Says About Ask Maps Google calls Ask Maps a helpful tool for asking detailed, real-world questions and r...
AI for Business Forecasting: Can It Improve My Bottom Line?
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AI for Business Forecasting: Can It Improve My Bottom Line?

Few things are more valuable in business than seeing what’s coming next. Whether predicting sales, managing inventory, or allocating resources, the ability to forecast accurately can make the difference between thriving and surviving.Traditionally, forecasting has relied on spreadsheets, historical averages, and human instinct. But in today’s fast-paced and data-driven world, these methods are often too slow, shallow, or simply inaccurate. That’s where AI-powered business forecasting comes in.📉 Why Traditional Forecasting Falls ShortEven the most experienced business leaders make decisions based on delayed reports, incomplete data, or best guesses. While this worked in the past, it’s no longer enough when:Market conditions shift overnightCustomer behavior changes rapidlySupply chai...
Google Is Adding Business Profile Tools To The Gemini App
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Google Is Adding Business Profile Tools To The Gemini App

Google is adding business features to the Gemini app, including a direct connection to Google Business Profile and Business notebooks. The company announced the updates at its Google for Brazil event. Both features will begin rolling out globally this month, excluding the EEA and UK. Business Profile features in Gemini are being released gradually and may not appear for every eligible user yet. Once a profile is connected, Gemini can pull from the reviews, customer questions, and performance data attached to it. Connecting Business Profiles To Gemini The Business Profile connection arrives in the coming weeks, Google says, and works with a single tap. Vishnu Sivaji, senior director for the Gemini app, wrote: “Once connected, Gemini becomes an AI assistant that actually knows your business,...
#746: Facing Your Deep Beliefs To Change Your Life (and Business) with Gabby Bernstein – Amy Porterfield
entrepreneurship, facebook, facebook marketing, gabby bernstein, ifs, internal family systems, limiting beliefs, manifestation, mindset, online marketing made easy, personal development, podcast, Scale Your Business, self help, Social Marketing Strategies, social media, social media marketing, spirituality, therapy, transformation

#746: Facing Your Deep Beliefs To Change Your Life (and Business) with Gabby Bernstein – Amy Porterfield

Listen on…     Discover how to heal limiting beliefs, connect with your inner self, and achieve your biggest dreams. Join Gabby on her Change Your Life Tour in New York, L.A., San Francisco or Boston gabbybernstein.com/events When’s the last time you found yourself scrolling social media mindlessly, working around the clock, or reaching for something to numb uncomfortable feelings? I know I’m not the only one! My dear friend and renowned spiritual teacher Gabby Bernstein calls these moments of “checking out” ー and they’re actually protection mechanisms trying to shield us from deeper feelings we’d rather not face.  In this powerful conversation, Gabby reveals the transformative four-step process from her new book “Self Help” that provides a framework for connecting with our inner healer. S...
How Reviews Drive Business Results Beyond Marketing
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How Reviews Drive Business Results Beyond Marketing

Most business owners assume that higher star ratings are linked to better business outcomes. A peer-reviewed study tested that assumption directly. Researchers Eddie Inyang and Juliana White surveyed 251 U.S. small-business owners on online reputation management, Google star ratings, and business performance. Notably, Google star ratings alone didn’t predict performance. What was associated with performance was the practice of ORM. Active reputation management correlated with better business results. Not the stars, but their behind-the-scenes work. What The Research Found The study, published in the Journal of Small Business Strategy, tested six hypotheses regarding ORM and small-business performance using partial least squares structural equation modeling. Five were supported. Customer or...
How to Automate Business Processes with AI: A Practical Guide for Business Owners
ai, ai bot, ai chat, ai chatbot, artificial-intelligence, automate, automation, best chatbot, business, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, robot chat

How to Automate Business Processes with AI: A Practical Guide for Business Owners

AI isn’t just for tech giants anymore. From local logistics firms to fast-growing e-commerce brands, companies across every industry are discovering how AI-powered automation can save time, cut costs, and scale operations more efficiently.But while the potential is exciting, many business owners still ask:Where do I actually start with AI automation?This article explains exactly how to automate business processes with AI without hype, jargon, or the need for a full-time data scientist.🤖 What Does AI Automation Really Mean?AI automation is using artificial intelligence to carry out repetitive tasks, make data-based decisions, or streamline workflows — without manual intervention.It’s not just about robots or futuristic systems. In practical terms, it means:Automatically classifying ...
How To: Optimize Your Small Business For AI Search
Generative AI, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

How To: Optimize Your Small Business For AI Search

Your next customer is searching right now. Will they find you? Waiting to show up alongside your competitors on Google Maps? Customers are finding local businesses through AI assistants, voice search, social platforms, and review sites. You should be in these places, too. 👆 Get the exact steps to show up where your next customer is already searching. Register above to watch the full session. Stop Being Invisible: Get Your Small Business Found Across Every Channel Your Customers Are Using This small business marketing webinar gives you a clear, channel-by-channel system for building the kind of online presence that earns trust before the first call. Watch Kelli Henthorn and Kevin White, Small Business Experts at Thryv, as they share a step-by-step framework for optimizing your Googl...
When Should You Keep That Google Business Profile Page Unverified?
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When Should You Keep That Google Business Profile Page Unverified?

All you know right now is that you’ve got an extra Google Business Profile page showing up on Google Maps and that it’s unverified (so you don’t have ownership or control of it).  You may have found it by poking around on Google Maps, or someone may have told you about it.  You may or may not know who created it: you, a helper, a former SEO person, a customer, a do-gooder, or Google.  You may not know how long it’s been floating around.  You don’t know how much it’s helping or hurting your local SEO effort overall.  And you sure as thunder aren’t sure what, if anything, you should do with it. Sometimes you’re better off leaving a GBP page unverified or soft-suspended.  An unverified page is one you’ve never had control of.  A soft-suspended page is one you did claim at one time or another,...
Instagram Reels for business in 2026: Best practices + examples
content creation, instagram, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, tiktok

Instagram Reels for business in 2026: Best practices + examples

Every minute, people around the world watch nearly 139 million Instagram Reels. As Instagram’s fastest-growing feature, Reels offer enterprise brands the highest engagement rates. Whether you’re new to making short-form videos or you want to step up your strategy, this guide will help you get the most out of Instagram Reels. Key takeawaysInstagram Reels are the platform’s fastest-growing feature, offering higher reach and engagement than other post types.Reels are versatile. Mix formats like tutorials, behind-the-scenes, and shareable content to educate, entertain, and engage your audience.Timing and consistency matter. Post when your audience is most active to boost views and interaction.Use CTAs like “save this for later” or “tag a friend” to help drive engagement and signal to ...
How to Create a Social Media Marketing Strategy for Business
Blog, facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

How to Create a Social Media Marketing Strategy for Business

Jumping into social media marketing for the first time? You’re definitely not alone. As of late 2025, there are 5.6 billion people on social media, which is approximately two-thirds of the global population, and over 90% of the global internet users.  With numbers like that, it’s clear why brands of all sizes are eager to get a piece of the action.  But here’s the catch: social media marketing can sometimes feel like a giant puzzle where everyone wants to be seen. But given the huge competition on social platforms, mass visibility for businesses certainly becomes a challenge.  This is where the need for a smart social media marketing strategy can help you cut through the noise, focus on the right platforms, and speak to the right audience. In this guide, we’ll break down what social media ...
Google Business Profile Tests Cross-Location Posts
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Google Business Profile Tests Cross-Location Posts

Google Business Profile appears to be testing a feature that lets managers share the same update across multiple locations from a single dialog. Tim Capper reported seeing the option. After publishing an update, a “Copy post” dialog appears with the prompt: “Copy the update to other profiles you manage.” You can now post an update across multiple Google Business Profiles After posting this pop up appears if you want to add to other profiles, nice ! pic.twitter.com/tlXHlrxYie — Tim Capper (@GuideTwit) October 16, 2025 The interface displays a list of business locations with checkboxes so you can choose which profiles receive the same update. We’ve asked Google for comment on availability and eligibility requirements and will update this article if we receive a response. What’s New From wh...
10 Best Social Media Platforms for Business in 2025 (Pros & Cons)
Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, pinterest, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, tiktok, twitter, youtube

10 Best Social Media Platforms for Business in 2025 (Pros & Cons)

The first social networking site, Six Degrees, was launched in 1996. Social media has seen tremendous growth since then. And how! With the launch of social networking sites like Facebook, YouTube, and Twitter, the number of people actively engaging in social networking has only risen. The statistics for 2025 show that there are 5.41 billion active social media users worldwide. Marketers today are constantly exploring new ways to engage with this audience. However, with countless platforms available, choosing the one that is right for you is not just restricted to a number game.  To help you decide, we’ve prepared a list of the best 10 social networking websites and apps worth considering. Why do Businesses Need Social Media Marketing The role of social media in businesses’ marketing and br...
Microsoft Launches New Bing Places For Business
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Microsoft Launches New Bing Places For Business

Microsoft has rolled out a redesigned Bing Places for Business platform, moving business listing management to bing.com/forbusiness and introducing a new recommendation tool with streamlined import workflows. The platform lets businesses create and manage listings across Bing Search and Bing Maps at no cost. Consolidating the experience under the Bing.com domain is meant to make the product easier to find and use. Why Did Microsoft Rebuild It? Microsoft says the redesign follows months of research with business owners who reported difficulty discovering the product, navigating the interface, and importing locations at scale. Microsoft wrote: “Before we wrote a single line of code, we spent months listening to business owners about their challenges and goals.” Here’s what Microsoft added af...
Microsoft Launches New Bing Places For Business
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Microsoft Launches New Bing Places For Business

Microsoft has rolled out a redesigned Bing Places for Business platform, moving business listing management to bing.com/forbusiness and introducing a new recommendation tool with streamlined import workflows. The platform lets businesses create and manage listings across Bing Search and Bing Maps at no cost. Consolidating the experience under the Bing.com domain is meant to make the product easier to find and use. Why Did Microsoft Rebuild It? Microsoft says the redesign follows months of research with business owners who reported difficulty discovering the product, navigating the interface, and importing locations at scale. Microsoft wrote: “Before we wrote a single line of code, we spent months listening to business owners about their challenges and goals.” Here’s what Microsoft added af...
Setting up Your Small Business for Success: The John Vuong / Local SEO Search Story
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Setting up Your Small Business for Success: The John Vuong / Local SEO Search Story

Starting a small business is no easy feat. When Local SEO Search’s owner, John Vuong, first started the company, it was challenging. In fact, he didn’t have a laptop when he first went to see new clients; all he had was a mobile device. In his first meeting, he emphasized the importance of getting great search engine results. After that, the client signed with John and the rest was history. Learn how John created success for himself and for other entrepreneurs with the power of website optimization: Having a Positive Attitude “Optimism is a happiness magnet. If you stay positive, good things and good people will be drawn to you.” — Mary Lou Retton When speaking with potential clients, John always put his best foot forward and kept thinking positive thoughts. He approached people with a...
Discover Your Why How Finding Your Purpose Empowers Your Business
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Discover Your Why How Finding Your Purpose Empowers Your Business

“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.” – Steve Jobs Many individuals aspire to become business owners for various reasons including personal satisfaction, financial independence, and creative freedom. These motivations, while diverse, fundamentally seek the same outcome: freedom. In business, freedom manifests in numerous ways. It might be the freedom to introduce a new product or service to the market, or the liberation from working under someone else. Understanding your motivations for entering the business world is crucial as it provides a framework for growth and success. Your business purpose acts as a navigational tool for achieving both short-term objectives ...
Avoid These 8 Small Business Marketing Mistakes
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Avoid These 8 Small Business Marketing Mistakes

SEO is something of an ever-changing beast, as Neil Patel puts it. There’s no missing that SEO is a must for any business, particularly small businesses that need to carve a niche for themselves in their area. But to maximize your success, it’s vital you find the right SEO strategies to make the most impact on your clients and avoid making mistakes that could affect user engagement.  There’s more to a successful business than learning from your mistakes, it’s also about avoiding the mistakes other companies have made. From those mistakes, you can find a variety of SEO strategies and find out which ones work best for you. Best of all, it’s a good chance to avoid making potentially dangerous mistakes that could hit you harder than a larger company.  Keep these mistakes in mind and structure...
Google Local Search Research Paper On Business Type Extraction
googe optimize, google optimization, Google Patents & Research Papers, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Local Search Research Paper On Business Type Extraction

Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes specific relevance factors and confirms that the system has been successfully in use for a year. What makes this research paper especially notable is that one of the authors is Marc Najork, a distinguished research scientist at Google who is associated with many milestones in information retrieval, natural language processing, and artificial intelligence. The purpose of this system is to make it easier for users to find local businesses that provide the services they are looking for. The paper was published in 2024 (according to the Internet Archive) and is dated 2023. The research paper expla...
From Likes to Leads: Harnessing Social Media for Business Growth
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

From Likes to Leads: Harnessing Social Media for Business Growth

Social media marketing has become highly important in today’s digitalized world. With billions using platforms like Facebook, Instagram, LinkedIn, and Twitter each day, these platforms offer a goldmine for businesses to reach, engage and convert their target audience. It is a comprehensive plan that details your business goals for social media and the actions needed to achieve them. Gaining an Insight into Your Target Audience It is important to understand your target audience for effective content marketing. You can create tailored content that addresses their needs and desires. It helps develop a unique brand voice, build trust and drive success in your content marketing efforts. 1. Identifying your target audience Your target audience is a specific group of people you would reach out t...
From Likes to Leads: Harnessing Social Media for Business Growth
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, social media marketing

From Likes to Leads: Harnessing Social Media for Business Growth

Social media marketing has become highly important in today’s digitalized world. With billions using platforms like Facebook, Instagram, LinkedIn, and Twitter each day, these platforms offer a goldmine for businesses to reach, engage and convert their target audience. It is a comprehensive plan that details your business goals for social media and the actions needed to achieve them. Gaining an Insight into Your Target Audience It is important to understand your target audience for effective content marketing. You can create tailored content that addresses their needs and desires. It helps develop a unique brand voice, build trust and drive success in your content marketing efforts. 1. Identifying your target audience Your target audience is a specific group of people you would reach out t...
5 Crazy Phenomena in Google Business Profile Page Suspensions
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Crazy Phenomena in Google Business Profile Page Suspensions

Like my post? Please share!Google’s local map is a bewildering place for a business owner (or marketer), especially when you try to figure out why some Google Business Profile pages run into trouble and others don’t.  Half the time there’s no clear rhyme or reason, but the rest of the time the rules or their enforcement kinda-sorta make sense on an intuitive level. The people most effective at local SEO don’t fixate on the Google Maps results, because it’s only one prong of the attack.  But to the extent you do spend time on the map, one topic should get most of your attention: suspensions.  That is, how to avoid having your GBP page suspended, how to get yours reinstated most quickly if ever is suspended, and how to get Google to fix competitors’ spammy pages.  You don’t always need to kn...
Using Local Business Partnerships And Collaborations To Build Authority And Visibility
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Using Local Business Partnerships And Collaborations To Build Authority And Visibility

All businesses, large or small, must establish a level of authority for the products and/or services they offer in the minds and hearts of their target audience if they expect to convince them to engage and buy. This universal marketing truth plays out daily for small businesses looking to capture the attention of local customers through a variety of local SEO strategies. Authoritativeness is the “A” in the much-heralded E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) found in Google’s Search Quality Rater Guidelines. In short, a business or organization needs to prove its authority to Google, and all other search engines, to be considered worthy of visibility in search engine results. The authority of a local business can be established in a few different ways, but...
Google Business Profile Suspensions Rise, But Appeals Are Delayed
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Business Profile Suspensions Rise, But Appeals Are Delayed

Google Business Profile (GBP) suspensions have steadily risen since January, and as they increase, appeal resolution times have grown significantly – from about five days to nearly five weeks. As a Platinum Product Expert in the Google Business Profile Support Forums, I help small businesses navigate Google’s GBP platform. For many of these SMBs, Google is a primary lead driver, and when their listing goes south due to a suspension, life can get very hard. Image from author, March 2025 What We Know We noticed in February that forum complaints about suspensions reached their highest level since last August. Users typically try support first but when frustrated, a subset of them find their way to the forums to see what their next steps are. The forums provide a canary-in-the-coal-mine functi...
Google Confirms Business Profile Reviews Outage
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Google Confirms Business Profile Reviews Outage

Google confirmed an outage in business profile reviews that has resulted in missing reviews for many local business profiles and is working toward fixing the problem. Google Business Profile Google Business Profiles are a way for local businesses to add their business to Google and have it show up in local search and Google Maps. It also allows businesses to manage how their site shows up in search, enabling Google to show accurate information about hours, website, contact information, images and reviews. The reviews is a feature that allows users to share their experiences with businesses. It’s a useful way for businesses to increase earnings through positive word of mouth. GBP Reviews Outage Google Business Profile reviews have gone missing, which is bad news for businesses because of ho...
Does Your Google Business Profile Page Get WAY More Clicks on Mobile? How and Why to Check
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Does Your Google Business Profile Page Get WAY More Clicks on Mobile? How and Why to Check

Like my post? Please share! This check-up will take about 2 minutes if you’re already using UTM tracking links on the landing page URLs of your Google Business Profile page or pages (which I hope you are, because they’re mighty useful). If you’re not using a tracking URL, you can set one up in a couple of minutes now, and then do the quick check-up (described below) in a week or two. If you’re not sure why or how to set up tracking links for your Google Business Profile page (or anything else), either check out Claire Carlile’s excellent and easy-to-follow guide, or adapt either of the following URLs and paste it into the “Website” field of your GBP page: If you’re using the homepage as your landing page URL: https://yourwebsiteurlgoeshere.com/?utm_source=google&utm_medium=organic&...
Telegram Chatbots: Are They a Good Fit for Your Business? | by BotPenguin | Dec, 2024
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Telegram Chatbots: Are They a Good Fit for Your Business? | by BotPenguin | Dec, 2024

Telegram chatbots are rapidly gaining traction, with over 1.5 million bots already created. As one of the fastest-growing messaging platforms, Telegram boasts a user base exceeding 550 million globally, offering businesses an unparalleled opportunity to engage with their audience effectively.In an era where customers prefer direct communication, research from Social Media Today reveals that 67% of customers favor messaging apps over social media for interacting with businesses.Moreover, eMarketer projects a 27% increase in chatbot adoption on messaging platforms this year alone, as more businesses recognize their value.From automating conversations to launching promotional campaigns, Telegram chatbots allow you to connect with your customers on a platform they already use. But is it the ri...
15+ Business & Corporate Presentation Templates for Premiere Pro – Speckyboy
building website, business, creating a website, google web designer, internet design, Motion Design, Premiere Pro, Premiere Pro Templates, Presentation & Slides, web design, web design company, web designer, web page design, website builder, website design

15+ Business & Corporate Presentation Templates for Premiere Pro – Speckyboy

Clear and concise presentations are an essential part of the business world. They leave an impression on stakeholders. That’s a great reason to go the extra mile when putting them together. So, how do you make your presentations memorable? Adding video to the mix is one way to get a viewer’s attention. It keeps people engaged while helping to explain concepts and ideas. Besides, a video is endlessly more interesting than an old static PowerPoint file. Sure, there could be a learning curve if starting from scratch. But you don’t have to be a video pro to create a compelling presentation. Premier Pro templates are there to simplify the process. They include all the layouts and effects you’ll need to make something special. Customize them with your content, tweak a few settings (or not), and ...
Tinkering with Your Google Business Profile Page Is Dumb: 10 Reasons
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Tinkering with Your Google Business Profile Page Is Dumb: 10 Reasons

Like my post? Please share! It’s tempting to tweak various settings on your Google Business Profile page, or to add “content” to it in any way you can, or to try out and maybe max out new features on it.  Your hope is that that will help your visibility in the Google Maps 3-pack, and a lot of local SEO advice seems to encourage it, so why not? Lots of reasons not to.  My basic advice is simple: touch your GBP page as little as possible.  Sure, fill out your basic info, and fix glaring issues (or, better yet, avoid them).  But you probably don’t need to or should not “manage” it, or pay someone else to.  The busywork I’m referring to includes things like tweaking your categories repeatedly, changing your “service area,” publishing GBP “posts,” posting tons of photos, and responding to all o...
Google Business Profile Update Targets Delivery Of Age-Restricted Products
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Google Business Profile Update Targets Delivery Of Age-Restricted Products

Google has updated its Business Profile rules for service-area businesses that sell age-restricted products. Now, businesses selling alcohol, cannabis, weapons, and similar items must have a physical storefront to maintain their Google Business Profile. We were alerted to this update by Stefan Somborac on X: Google actually uses the phrase "Businesses associated with…" not "Businesses selling…", which significantly broadens how this new change can be applied. 2/3 pic.twitter.com/FD31fUmm94 — Stefan Somborac (@StefanSomborac) November 27, 2024 Changes To Service-Area Business Guidelines Google has updated its guidelines to prevent businesses that sell age-restricted products from operating only as service-area businesses. The updated guidelines state: “Businesses associated with products ...
#720: Start Small: How 50 Email Subscribers Can Change Your Business TODAY – Amy Porterfield
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#720: Start Small: How 50 Email Subscribers Can Change Your Business TODAY – Amy Porterfield

Listen on…     Building your email list from the ground up to scale your online business to new heights with Sara Mayer.:  Ready to have a 10,000 subscriber year? Register for my FREE email marketing workshop today!  Raise your hand if you've ever worried about annoying your email list with too many marketing emails. Trust me, we've ALL been there! It's such a common challenge for new business owners, my friend. But once you understand just how valuable email marketing really is, you'll never think twice about hitting “send” again! To help guide you through the ins and outs of email marketing, I've invited the fabulous Sara Mayer. Sara is a productivity consultant who grew her list of just 50 subscribers into a thriving community of over 10,000 engaged fans. And she's here to share all her...
Google Business Profile Video Verification Best Practices
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Business Profile Video Verification Best Practices

Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify it by clicking on the Get Verified link. Screenshot from Google Business Profile, June 2024 When a business sets up a Google Business Profile, Google offers a method (or sometimes several ways) to verify the profile. This verification process helps Google ensure that the business is a real and legitimate business that is eligible for a GBP and meets Google’s guidelines for representing your business on Google. In an ideal world, Google would visit each location with a GBP to ensure that the business is real and meets all guidelines. But that is not possible. One of the ways Google can verify a business is through video verif...
How Chatbots Reduce Business Costs by 30%: Real-World Tips
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How Chatbots Reduce Business Costs by 30%: Real-World Tips

The clock strikes 3 AM. A potential buyer is browsing your website, eager to make a purchase, but they have a question. Your support team is fast asleep, and the sale slips away. Sound familiar?Today’s consumers expect instant gratification, and companies are feeling the pressure — both on their resources and their bottom line. Meeting these expectations with traditional customer support models is not only pricey but often unsustainable. But what if there was a solution that could transform your service, reduce business costs, and offer additional value to your audience?Enter chatbots, the unsung heroes of budget control and clients’ satisfaction. And this isn’t just a futuristic concept; the research indicates that bots possess the capability to automate nearly one-third of the tasks curr...
Navigating Website Maintenance: A Practical Guide for Business Owners with No Computer Skills
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Navigating Website Maintenance: A Practical Guide for Business Owners with No Computer Skills

A website is crucial to every business owner’s digital presence and a key channel for reaching customers and driving sales. Like cars, your website requires regular maintenance to run at full capacity. Proper maintenance helps attract more visitors, boosts website traffic, ensures security, and more! However, maintaining a website can be a daunting task, especially if you lack computer skills. Not keeping up with maintenance is one of the many website mistakes business owners make. Luckily, there are several techniques you can use to keep up with your website maintenance even without experience with working on codes. This comprehensive guide aims to explore website maintenance best practices and offer practical tips to help you keep your site in top shape. Understanding Website Maintenance...
Crafting a Legacy: Dentist Business Owners’ Path to Success
Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Crafting a Legacy: Dentist Business Owners’ Path to Success

In dentistry, “practice legacy” signifies a purposeful endeavour to form a distinctive practice that mirrors a dedication to excellent patient care and experience. However, achieving legacy can pose difficulties, mainly because running and overseeing a prosperous solo practice in today’s setting demands substantial time and devotion. For dentist proprietors seeking to grow their dental practice, we have identified essential tips that will help build your reputation, professional growth, and financial stability. By concentrating on constructing a sturdy base and securing a collaborator who aids in upholding your practice principles, you will not only establish a promising practice legacy but safeguard it, as well. Building and Sustaining Your Dental Practice Reputation and Professional Grow...
A Guide For Local Business Owners
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, sem, SEO, seo company, seo services

A Guide For Local Business Owners

Local business owners consistently face a familiar digital marketing conundrum. With a myriad of options available and seemingly growing daily, including the recent introductions of AI into the mix, how do you determine the best and most effective approach for your business? To begin, most local businesses have two (or technically four) primary paths to consider: Organic and paid strategies for both search and social media. In this guide, we’ll explore the nuances of each option, weigh the pros and cons, and offer actionable insights to help make informed decisions on where to invest your valuable time, resources, and funds. Understanding Organic And Paid Strategies Let’s start by defining the fundamental difference between organic and paid strategies: Organic: Focuses on building long-te...
Google To Shut Down Business Profile Chat Feature
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Google To Shut Down Business Profile Chat Feature

Google has announced that it will discontinue the chat feature in Google Business Profiles. The wind-down process will start on July 15, and the functionality will complete on July 31. The news was emailed to businesses, acknowledging the potential difficulty of the decision and emphasizing Google’s commitment to remaining a helpful partner in business management. Google’s email to businesses reads: “We are reaching out to share that we will be winding down Google’s chat feature in Google Business Profile on July 31, 2024. We acknowledge this may be difficult news – as we continually improve our tools, we occasionally have to make difficult decisions which may impact the businesses and partners we work with. It’s important to us that Google remains a helpful partner as you manage your busi...
#686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media – Amy Porterfield
confidence, content marketing, entrepreneurship, facebook, facebook marketing, life coach, media content, media pitch, media strategy, mindset, online marketing made easy, podcast, Social Marketing Strategies, social media, social media marketing, susie moore

#686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media – Amy Porterfield

Listen To My Latest Podcast Episode: #686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media Listen To My Latest Podcast Episode:#686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media
7 Automotive SEO Best Practices For Driving Business In 2024
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, Vertical SEO

7 Automotive SEO Best Practices For Driving Business In 2024

Whether you’re behind the wheel of a dealership, running a tire shop, or steering any other type of automotive business, mastering SEO remains an indispensable component of a successful marketing strategy in 2024. Today’s automotive consumers are more connected and informed than ever. Moreover, the preference for organic search results over paid advertisements remains strong, highlighting the critical importance of SEO in today’s digital-first consumer landscape. However, staying up-to-date on Google’s search engine results page (SERP) and algorithm changes requires diligence. To further illustrate this, consider these insights: 88% of potential car buyers now turn to digital channels to gather information. Car buyers dedicate 14 hours and 39 minutes to online research and finding the per...
Ottawa SEO Agencies: Choosing the Right Partner for Your Business
googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Ottawa SEO Agencies: Choosing the Right Partner for Your Business

Whether you operate a local car repair shop or any other business in Ottawa, harnessing the power of the Internet through effective search engine optimization (SEO) is essential. Ottawa, being a bustling city, is home to numerous SEO agencies vying for your attention. Learn through the process of selecting the right Ottawa SEO partner for your business and explore the significance of social media for businesses. The Importance of Social Media for Businesses Before we plunge into the realm of Ottawa SEO agencies, it’s essential to underscore the importance of social media for business success in today’s digital landscape. Social media platforms have evolved into powerful tools, serving as the cornerstone for building brand awareness, fostering customer engagement, and propelling website tra...
Handling the Business Side of Design
building website, business, Business Tips, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Handling the Business Side of Design

One aspect of the American Dream is owning your own business. The idea of becoming your own boss, setting your own hours, and pursuing your passion is highly appealing. However, having a love for design doesn’t automatically make you a good business owner. Conversely, lacking an MBA doesn’t preclude you from starting a successful design company. Consider the following factors if you’re thinking about launching your own small business. Read the full article for more insights. Education and Training Beyond Design Having a degree, certificate, or extensive training in design equips you with the skills to create impressive promotional materials across various mediums. Yet, as many have pointed out on David Airey’s blog, formal education often falls short in preparing designers for the business...
2 Ways to Take Back the Power in Your Business: Part 2
Blog, Bottom line, Business control, business strategy, Competition, content marketing, Customer relations, Digital Marketing, digital mkt, ecommerce, Entrepreneur Interviews, entrepreneurship, goal setting, Internet marketing, leadership, Marketing, Marketing Agencies, Marketing Management, Online Marketing, Self-awareness, SEO, Social, social media, social media marketing

2 Ways to Take Back the Power in Your Business: Part 2

Before we dive into the second way to assume power in your business, let’s revisit Part 1.  Who informs your marketing strategy?  YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below?  Competitors: Their advertising and digital presence and seemingly never-ending budgets consume the landscape. Colleagues: Their tried-and-true proven tactics or lessons learned. Customers: Their calls, requests, and ideas.  Considering any of the above is not bad, in fact, it can be very wise! However, listening quickly becomes devastating if it lends to their running our business or marketing department.  It’s time we move from defense to offense, sitting in the driver’s seat rather than allowing any of the 3 Cs ...
How to Get Instant Verification for Your Google Business Profile
googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

How to Get Instant Verification for Your Google Business Profile

Multi-location Pricing Request Our platform is designed to help multi-location businesses manage their reputation, whether you have 2 or 1,000 locations we can facilitate each business, and set-up your account with a plan that best suits each location’s needs. Fill out the form below to get a quote for your multi-location business. We will email you back directly and answer any additional questions you may have.
Choosing the Right Web Design Company in Toronto: A Guide for Business Owners
content marketing, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Choosing the Right Web Design Company in Toronto: A Guide for Business Owners

In the dynamic landscape of today’s digital age, selecting the right web design company in Toronto is pivotal to establishing a strong online presence for your business. Navigating this decision-making process can be complex, but fear not – we’ve compiled a comprehensive guide that not only offers essential tips but also addresses frequently asked questions (FAQs). Define Your Goals and Budget Before delving into the world of web design, take a moment to define your business goals and set a budget for your website. Understanding your objectives will not only guide the design process but also facilitate effective communication with potential web design partners. Research and Shortlist As you embark on your quest for the ideal web design company in Toronto, consider starting with a list of...
Navigating The Transformative of AI and Chatbots: Insights for Business Leaders | by Clara | Apr, 2024
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Navigating The Transformative of AI and Chatbots: Insights for Business Leaders | by Clara | Apr, 2024

Photo by Emiliano Vittoriosi on UnsplashAs the world embraces rapid technological advancements, Artificial Intelligence (AI) emerges as a forefront investment opportunity, alongside innovations like the Internet of Things (IoT), Cloud Computing, Security, and Blockchain. Defined as the simulation of human intelligence by machines, AI has garnered significant attention since its inception in the 1950s. However, its current popularity often sparks misconceptions and fears among the public.To lighten up concerns and emphasize its collaborative nature, industry leaders, including giants like IBM, prefer terms like “augmented intelligence” or “cognitive” over “artificial intelligence.” These terms highlight the symbiotic relationship between humans and machines, with AI serving as an assistive ...
Review-Fu: 13 Nimble Ways to Get More and Better Reviews of Your Local Business
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Review-Fu: 13 Nimble Ways to Get More and Better Reviews of Your Local Business

Like my post? Please share! In your effort to get reviews that grow your cred and your business, it’s easy to get stale.  You ask the same people, in the same way, around the same time, for roughly the same favor.  You leave it alone unless and until there’s a big problem or a big gap in your armor.  Perhaps out of fear that you’ll try something worse, you won’t try something that might work better.  That’s fine SOP, except when you start losing business because your reviews aren’t as plentiful, prominent, or persuasive as they might be or as competitors’ reviews are. No review-rustling strategy is perfect, and every one of them creates or ignores little problems (with customers, service, policy, competitors, Google, etc.).  You can keep those problems nice and small if you put in effort c...
Beautiful Local Business Website Redesign Example
googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Beautiful Local Business Website Redesign Example

Multi-location Pricing Request Our platform is designed to help multi-location businesses manage their reputation, whether you have 2 or 1,000 locations we can facilitate each business, and set-up your account with a plan that best suits each location’s needs. Fill out the form below to get a quote for your multi-location business. We will email you back directly and answer any additional questions you may have.
2 Ways to Take Back the Power in Your Business: Part 1
Blog, Bottom line, Business control, business strategy, Competition, content marketing, Customer relations, Digital Marketing, digital mkt, ecommerce, email outreach, Entrepreneur Interviews, entrepreneurship, goal setting, Internet marketing, leadership, Marketing, Marketing Agencies, Marketing Management, Online Marketing, Self-awareness, SEO, Social, social media, social media marketing

2 Ways to Take Back the Power in Your Business: Part 1

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year.  I needed to take back control of my business.  And I am charging you to do the same.  While I have provided two strategic ways to do so, the first outlined below and the second outlined in this blog post, it is critical that we first identify the root issue.  Why are you and I not operating in the driver’s seat of our marketing and/or businesses?  Three fundamental core challenges come in the form of 3 Cs: Competition, Colleagues, and Customers. Who Are You Listening To? 1. Competition We know the feeling all too well. We feel a pit in our stomach or a slight racing of the heart when ou...
How to Plan Your First Successful Website
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How to Plan Your First Successful Website

5 days ago Planning a new website can be exciting and — if you’re anything like me — a little daunting. Whether you’re an experienced freelancer, a team of hardened developers, or a small business owner, a well-structured plan is critical for success. In this post, I’ll give you the benefit of my experience, guiding you through the essential steps of planning a web design project and ensuring that you start off ...
Lead generation for coaches: Strategies to supercharge your coaching business
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Lead generation for coaches: Strategies to supercharge your coaching business

By Phil Norris March 19, 2024 Coaching is all about helping people achieve their goals — whether in business, relationships, health, or anything else. But if you’re going to build a successful online coaching business, you need a constant stream of new leads. People who are interested in your advice and support, and who could be tempted to pay for your services with a little gentle persuasion. That’s why the best coaches also have the best marketing strategies.Want to find out how they do it? You’re in the right place. In this article, we’ve rounded up our top strategies on lead generation for coaches, backed up by a bunch of real-world examples. Let’s get into it… Key elements of lead generation for coaches As you’ll see from this article, there’s no shortage of ...
How to Optimize the Q&A Section of Your Google Business Profile
googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

How to Optimize the Q&A Section of Your Google Business Profile

Multi-location Pricing Request Our platform is designed to help multi-location businesses manage their reputation, whether you have 2 or 1,000 locations we can facilitate each business, and set-up your account with a plan that best suits each location’s needs. Fill out the form below to get a quote for your multi-location business. We will email you back directly and answer any additional questions you may have.
Google Business Profile Suspended? Here’s How To Get Reinstated
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Business Profile Suspended? Here’s How To Get Reinstated

For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls, as well as to bring customers to their business. Marketers know it’s risky to put all your marketing eggs in one basket. But for a local business that has a limited budget – or no marketing budget at all – a free GBP listing is often all they have to promote their business online. When a business’s GBP listing gets suspended, it can literally make a company’s sales come to a screeching halt. And in some cases, I’ve seen companies go out of business due to a suspension. A suspended GBP listing will cause the business owner a lot of stress and worry – especially when most aren’t sure why the...
Unveiling the Advantages of Calgary SEO for Your Business
googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Unveiling the Advantages of Calgary SEO for Your Business

In the modern digital landscape, establishing a strong online presence is crucial for the success of any business. Calgary SEO, Search Engine Optimization, plays a pivotal role in enhancing your online visibility and driving organic traffic to your website. In this article, we will delve into the numerous benefits that SEO can bring to your business, from improved search engine rankings to increased brand visibility and higher ROI. 1. Enhanced Online Visibility SEO is the gateway to improved online visibility. When potential customers search for products or services related to your business, they are more likely to click on the first few search results. By optimizing your website for search engines, you can secure a higher ranking, making it more likely for users to discover your website....
Google Integrates Social Media Posts Into Google Business Profiles
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Google Integrates Social Media Posts Into Google Business Profiles

Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update aims to give customers a more comprehensive view of a business’s online activity and engagement. According to a Google help page, businesses that have associated their social media links with their GBP may now find their social media posts automatically surface on their profiles. This feature is currently available for select regions and may not be accessible to all Business Profiles. Manage Your Social Media Links To take advantage of this new feature, businesses can manage which social media links are displayed to customers on their Google Business Profile. You can add one link from each platform: Facebook, Insta...
Google Business Profile Suspended? Here’s How To Get Reinstated
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Business Profile Suspended? Here’s How To Get Reinstated

For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls, as well as to bring customers to their business. Marketers know it’s risky to put all your marketing eggs in one basket. But for a local business that has a limited budget – or no marketing budget at all – a free GBP listing is often all they have to promote their business online. When a business’s GBP listing gets suspended, it can literally make a company’s sales come to a screeching halt. And in some cases, I’ve seen companies go out of business due to a suspension. A suspended GBP listing will cause the business owner a lot of stress and worry – especially when most aren’t sure why the...
30+ Best InDesign Business Card Templates
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30+ Best InDesign Business Card Templates

In today’s fast-paced professional environment, the value of a well-designed business card cannot be overstated. These small pieces of paper go beyond just sharing contact information; they are a tangible extension of an individual’s or a company’s brand identity. They play a critical role in networking, facilitating the exchange of information, and leaving a lasting impression that can significantly influence professional relationships. InDesign’s robust features and flexibility make it an ideal tool for creating business cards. The applications’s templates offer a head start in creating these essential networking tools. They save time and ensure consistency, yet provide enough flexibility to customize and make each design unique. These business card templates will help to streamline the ...
Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward
ai, Attract More Clients, Blog, Boost Conversions, chatbots, content marketing, Convert More Clients, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Increase Engagement, Influencer Marketing, Internet marketing, lead acquisition, lead conversion, lead gen, Lead Generation, Marketing Skills, Online Marketing, paid ads, SEO, social media marketing, Traffic Generation

Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward

Imagine a world where Sherlock Holmes has the sharpest mind but no intriguing mysteries to solve. Or Iron Man without his tech-suit. They are simply incomplete without one another.  In the same way, lead generation is the lifeline of businesses. Without a consistent inflow of customers, even the best business idea will fail to flourish. And you don’t want that, do you?  This is where we come into the picture. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Each one, when done right, can help you achieve your goal without any difficulty. So, let’s jump right into it! 1. Content Marketing 7.5 million blogs are published each day. There is a reason why more and more businesses are jumping on the content bandwagon. This is because the...
Websites Created With Google Business Profiles To Shut Down In March
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Websites Created With Google Business Profiles To Shut Down In March

Do you have a website created through Google Business Profiles for your local business? If so, you must find an alternative website solution as Google plans to shut down websites created with Google Business Profiles in March. Websites Created With Google Business Profiles Will Redirect Until June 10, 2024 A redirect will be put in place from your GBP website to your Google Business Profile until June 10, 2024. “Websites made with Google Business Profiles are basic websites powered by the information on your Business Profile. In March 2024, websites made with Google Business Profiles will be turned off and customers visiting your site will be redirected to your Business Profile instead. The redirect will work until June 10, 2024.” How To Find Out If You Have A Google Business Profile Websi...
Why Does One of Your Business Locations Outrank Another in the Google Maps Results?
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Why Does One of Your Business Locations Outrank Another in the Google Maps Results?

Like my post? Please share! There’s a long list of reasons one of your Google Business Profile pages might be riding high on the local map while another is buzzard bait.  My aim in this post is simple: to help you narrow down the list of possible causes, so you can make your weakest location more visible and bountiful.  To do that you’ll probably need to try something you haven’t tried or considered yet, or at least know what to expect. There will always be differences between locations of your business, of course.  Just as discrepancies are natural in the real world, they’re unavoidable in the search results.  One of your establishments will always do better than the other – or better than many others – in one way or in many ways.  It’s always relative, and the ground under your feet is a...
20 Best New Websites, February 2024
building website, Compilations, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

20 Best New Websites, February 2024

February 12, 2024 It’s almost Valentine’s Day, so this latest collection is a billet-doux celebrating the best of the web this month. Feel free to enjoy with champagne and chocolates! Heartcore is a European venture capital firm with a focus on investing in companies developing technology that will have a positive impact on people and the planet. To reflect this, the site uses a soft color palette, charming illu...
The Perfect Google Business Profile Website Alternative
googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Perfect Google Business Profile Website Alternative

Earlier this year, Google made the decision to delete all Google Business Profile websites on March 1st. This will leave more than 20 MILLION small businesses around the world without a website. While these simple one-page websites were nowhere near brilliant, many small businesses depended on them. Now, they have been given 3 months to create a brand new website on another platform. But many of these businesses have a limited budget and/or insufficient tech knowledge, which will leave them with no website at all. This is why our team has created a tool that can keep those websites alive. How businesses can rescue their GBP websites Let me introduce you to the new GBP Website feature in our Local Platform! Your site, just the way it was (but a bit better)  We’ve built our website feature t...
Google Maps Launches AI-Powered Local Business Search
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Maps Launches AI-Powered Local Business Search

Google is introducing an experimental feature in Google Maps that uses AI to help users discover local businesses that meet specific needs. AI-Powered Discovery The new feature utilizes large language models to analyze Google Maps’ database of over 250 million places, photos, ratings, reviews, and more. After entering a conversational search query, Google Maps will suggest personalized recommendations for businesses, events, restaurants, and activities in the area. For example, you can ask Maps to recommend “places with a vintage vibe in San Francisco,” and it will return suggestions like clothing boutiques, record stores, and flea markets. The results are categorized with photos and review highlights to explain why they meet your criteria. You can refine your search by asking follow-up qu...
Why Web Design is Important for Business Success?
Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Why Web Design is Important for Business Success?

One cannot stress the significance of web design in the digital age, where an instant impression is formed with a single click. The web presence of your company is like a showroom, inviting clients to come see what you have to offer. Here are some of the key reasons why web design is important for achieving business success. Let’s uncover the positive impact of a well-crafted website. Picture your website as a front showcase—a visually attractive and meticulously arranged presentation can seize the interest of onlookers. Likewise, a visually pleasing website layout instantly captivates visitors and maintains their interest. A tidy arrangement, balanced colour palettes, and easy-to-follow navigation act as the elements of a digital symphony, shaping a smooth and delightful user experience....
#640: How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein – Amy Porterfield
abundance, Dear Gabby, dreams, facebook, facebook marketing, gabby bernstein, manifestation, mindfulness, mindset, new year, new year’s resolutions, podcast, Social Marketing Strategies, social media, social media marketing

#640: How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein – Amy Porterfield

Listen To My Latest Podcast Episode: #640: How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein Listen To My Latest Podcast Episode:#640: How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein
8 Tips Using LinkedIn Groups To Grow Your Business in 2024
Blog, linkedin, Social Marketing Strategies, social media, social media marketing

8 Tips Using LinkedIn Groups To Grow Your Business in 2024

LinkedIn, the world’s largest professional network, boasts a staggering 930 million members globally. It’s a great platform to connect your brand with powerful audiences. Now, you might be wondering, “How can I leverage LinkedIn to grow my business?” The answer lies in LinkedIn Groups. Sadly, these groups often fall by the wayside when people navigate the platform. But here’s the thing: LinkedIn Groups are a goldmine for businesses looking to expand. Unlike individual profiles and company pages, these groups provide a dedicated space for businesses to build strategic partnerships within niche closed communities. With LinkedIn Groups, you can drive interaction on interests, issues, or topics essential to a targeted audience – those who are likely to do business with you. That’s the power of...
[SOLVED!] Google Business Profile Video Verification
googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

[SOLVED!] Google Business Profile Video Verification

Google Business Profile video verification has been the bane of business owners’ existence. Unclear directions, failed upload attempts, bugs, and lack of assistance from Google are among the many pain points people have when trying to video-verify their business profiles. Well, Whitespark just went through it, too. The good news is, I got to go through this painful process myself, and, after much suffering, I successfully re-verified our Google Business Profile! And now I get to share all the tips and tricks I learned along the way with all of you. In this video, I will teach you all the requirements for GBP verification, I will outline the steps you need to take for a successful video verification, and I will take you behind the scenes of verifying Whitespark’s Profile (Spoiler alert: You...
Google Confirms Business ‘Openness’ As Local Ranking Factor
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Confirms Business ‘Openness’ As Local Ranking Factor

Recent findings by SEO professionals suggest that Google has recalibrated its local search algorithm, placing more emphasis on a business’s listed hours of operation as a key ranking signal. According to Joy Hawkins of Sterling Sky, the trend became noticeable after the November 2023 core update, leading to businesses that appear as closed being significantly less visible in local search results. 😱Well the news is out, the new ranking factor we are seeing that has a massive impact on ranking is HOURS. We're seeing that businesses literally vanish in the local pack when they are not open. We started seeing this with the November 2023 core update. This is also making… pic.twitter.com/kDzfrbNmB5 — Joy Hawkins (@JoyanneHawkins) December 7, 2023 Business Hours Confirmed As ‘Stronger’ ...
Opening An Office at Another Business’ Location
googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Opening An Office at Another Business’ Location

Multi-location Pricing Request Our platform is designed to help multi-location businesses manage their reputation, whether you have 2 or 1,000 locations we can facilitate each business, and set-up your account with a plan that best suits each location’s needs. Fill out the form below to get a quote for your multi-location business. We will email you back directly and answer any additional questions you may have.
Finding the Right Website Design Company in Toronto for Updating and Managing Your Business Website
googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Finding the Right Website Design Company in Toronto for Updating and Managing Your Business Website

In today’s fast-paced digital landscape, having a visually appealing and well-maintained website is essential for the success of any established business. However, for established companies in Toronto that need to update and manage their websites, finding the right website design professionals can take time and effort. In this guide, we will explore the steps in finding the perfect website designer in Toronto who can help breathe new life into your online presence. Choosing a professional helps ensure that your website is up to date with the latest trends and practices in web design. Assessing Your Business Needs Before searching for a website design agency in Toronto, it’s essential to assess your business needs and identify the specific areas that require updating and management. Evaluat...
Moving your business? Consider Proximity for Local SEO.
googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Moving your business? Consider Proximity for Local SEO.

Multi-location Pricing Request Our platform is designed to help multi-location businesses manage their reputation, whether you have 2 or 1,000 locations we can facilitate each business, and set-up your account with a plan that best suits each location’s needs. Fill out the form below to get a quote for your multi-location business. We will email you back directly and answer any additional questions you may have.
Dental Business Operations: Best Practices for New Dentist Entrepreneurs
Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Dental Business Operations: Best Practices for New Dentist Entrepreneurs

Successfully managing a dental practice goes beyond clinical expertise alone. It demands the skillful navigation of a complex web of responsibilities, from providing exceptional patient care to managing staff, vendors, operations, processes, accounting, and much more. As a new dentist entrepreneur, you’re no stranger to the countless challenges that arise on this entrepreneurial journey. However, one particular hurdle stands out—the realization that learning how to run a business effectively is a skill not easily acquired within a few years. While your passion for dentistry may have propelled you into the realm of dental entrepreneurship, the reality is that many dentists find themselves ill-prepared to tackle the myriad challenges that extend beyond the dental chair. The intricate dance o...
#629: How To Balance Your Business During The Holiday Bustle – Amy Porterfield
Business Organization & Systems, facebook, facebook marketing, holiday season, new year prep, planning, podcast, Q4, reflection, scheduling, Social Marketing Strategies, social media, social media marketing, stress-free

#629: How To Balance Your Business During The Holiday Bustle – Amy Porterfield

Listen To My Latest Podcast Episode: #629: How To Balance Your Business During The Holiday Bustle Listen To My Latest Podcast Episode:#629: How To Balance Your Business During The Holiday Bustle
Moving your business? Consider Proximity for Local SEO.
googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Moving your business? Consider Proximity for Local SEO.

Does Proximity to a City Affect Local SEO Rankings?When targeting multiple cities in SEO, proximity to a city can indeed affect local rankings. Search engines consider the physical distance between a business and the user's location when determining relevance. Being closer to a city can impact local SEO rankings positively, as it signals greater accessibility and relevance to nearby users in that area.Multi-location Pricing Request Our platform is designed to help multi-location businesses manage their reputation, whether you have 2 or 1,000 locations we can facilitate each business, and set-up your account with a plan that best suits each location’s needs. Fill out the form below to get a quote for your multi-location business. We will email you back directly and answer any additional que...
Using Local Business Partnerships To Build Authority And Visibility
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Using Local Business Partnerships To Build Authority And Visibility

In the ever-evolving landscape of digital marketing and search engine optimization (SEO), one thing remains constant: the importance of authority, which has a distinct effect on organic search visibility. Authoritativeness is the “A” in the much-heralded E-E-A-T found in Google’s Search Quality Rater Guidelines. In short, a business or organization needs to prove its authoritativeness to Google, and all other search engines, in order to be considered worthy of visibility in search engine results. The authority of a local business can be established in a few different ways, most notably: Via the helpful, high-quality, well-structured content it creates for its target audience/customers. Through validation of its offerings via industry-specific backlinks it maintains to its primary product, ...
How to market your coaching business: a guide to increasing clients and sales
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to market your coaching business: a guide to increasing clients and sales

By Rhonda Bradley November 22, 2023 Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. 🏆 There’s a lot to do when starting a coaching business, and you don’t want to spend the majority of your time on marketing.But new marketers often spend so much time promoting their services that they can’t keep up with the workload. As the unfinished projects pile up, the small amount of marketing success they achieve can’t be maintained because there are too many other things to do. Pro marketers struggle with the same thing, but successful ones have learned a few secrets along...
Empowering Through Delegation: Strengthening Your Business
Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Empowering Through Delegation: Strengthening Your Business

Finding the right staff/colleagues who align with your company culture is crucial in the competitive business landscape. Equally important is recognizing the power of delegation and its impact on business growth. Delegation empowers your team, allowing them to take ownership of their work and contribute to the overall success of your business. Let’s explore the significance of finding the right staff, discuss the benefits of delegation, and specifically delve into the advantages of delegating SEO tasks to a trusted SEO company in Toronto. Finding the Right Staff/Colleagues Finding employees who fit your company culture ensures alignment of values, goals, and work ethic. This creates a harmonious work environment and fosters long-term success. Cultural fit contributes to employee satisfact...
Striking the Right Balance Between Business Branding vs. Personal Branding
Blog, Brand Awareness, brand building, brand identity, Brand Strategy, branding, branding strategy, Digital Marketing, digital mkt, Internet marketing, Online Marketing, personal branding, SEO

Striking the Right Balance Between Business Branding vs. Personal Branding

Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand.  In creating a new business or online presence, one of the toughest decisions you may make is whether to establish your social business brand by your personal name or a fictitious “DBA” identity, such as a catchy word, phrase, or slogan. It’s hardly a trivial decision, especially considering your online identity eventually will sprout hundreds if not thousands of backlinks which will need to be well-tended if you decide to do a digital makeover at a later date. Confused on what to do? Join the club. Do you drop whatever you are doing right now...
Business Hours and Local SEO: 17 Ways to Use Your Hours for Maximum Boom
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Business Hours and Local SEO: 17 Ways to Use Your Hours for Maximum Boom

Like my post? Please share! Business hours get no respect from local SEOs.  Rarely do we see them as a problem, or as a possible solution to problems.  That’s because we seldom scrutinize hours as we would other moving parts on a website, a Google Business Profile page, or anything else that can make a business visible or invisible locally.  If you’re a business owner, you’ve probably thought way more about your hours than your local SEO person has. Hours aren’t even one of those factors everybody works on but nobody writes about.  In the excellent 2023 Local Search Ranking Factors survey by Whitespark, “proper hours” showed up only as a “conversion factor,” rather than as a factor that directly or indirectly might sway local rankings.  (In the comments section, only the wise Gyi Tsakilaki...
Managing Finances: Avoiding Overextension and Supporting Business Growth
Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Managing Finances: Avoiding Overextension and Supporting Business Growth

In today’s rapidly evolving business landscape, managing finances plays a crucial role in the success and growth of any enterprise. However, the traditional methods of financial management are no longer sufficient. To navigate the competitive market, businesses must embrace digital marketing, search engine optimization (SEO), and smart sales strategies. This blog will explore how digital marketing is essential to financial management, providing insights into leveraging the power of the digital realm for business growth. Understanding Financial Management Financial management entails carefully monitoring and optimizing the allocation of resources to support business objectives. By effectively managing finances, businesses can avoid overextension, which can harm long-term growth. Overextensi...
Importance of Balance: Enhancing Family Life while Excelling at Business
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Importance of Balance: Enhancing Family Life while Excelling at Business

Attaining a harmonious work-life balance is crucial for your overall well-being and happiness. It allows individuals to devote quality time to their families while excelling in their professional endeavours. This blog explores the significance of balance between family life and business and provides practical strategies to enhance both aspects. Additionally, we’ll delve into the benefits of outsourcing SEO services in Toronto and how they can help strike a harmonious balance. Understanding Work-Life Balance Before we delve into specific strategies, it’s important to understand what work-life balance entails. Work-life balance refers to the equilibrium between one’s professional and personal life, where individuals can meet their work responsibilities without compromising their family comm...
Balancing Business and Health: Tips for a Successful and Healthy Life
Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Balancing Business and Health: Tips for a Successful and Healthy Life

Finding a balance between professional achievement and personal well-being in today’s fast-paced and demanding world can be challenging. But if you want to live a happy and successful life, you must make time for your own health and well-being. This blog will explore the importance of prioritizing your health and business goals. We will discuss various strategies, such as mindfulness practices, engaging in physical activities, and the role of outsourcing SEO and digital marketing services to a Toronto Internet marketing firm in managing your health and stress. Let’s get started! Carving Time for Health and Well-Being Self-care is not a luxury but a necessity. It involves deliberate actions to improve and maintain your physical, mental, and emotional well-being. By recognizing the importanc...
Social Media for Business: A Practical Guide
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Social Media Strategy, Strategy, Template, tiktok, twitter, youtube

Social Media for Business: A Practical Guide

As much as you might love marketing your brand with billboards or radio ads, the fact is, social media for business has to be part of your marketing strategy in 2023. Sorry! Social media is an essential way to reach your customers, gain valuable insights, and grow your brand. If you’re avoiding this powerful communication tool, you’re missing out on an incredible opportunity to connect with an audience. (Is this the “inner saboteur” RuPaul is always talking about?!) Read on for everything you need to know to build a winning social media marketing strategy for your business. #1 Social Media Tool Crea...
Work/Life Balance for Entrepreneurs: Nurturing Your Business and Family Life
Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Work/Life Balance for Entrepreneurs: Nurturing Your Business and Family Life

As an entrepreneur, finding a balance between running a successful business and spending quality time with your family can be challenging. However, achieving a healthy work/life balance is crucial for your overall well-being, personal fulfillment, and the long-term success of your entrepreneurial venture. In this blog, we will explore the importance of family time while running a business and discuss how Search Engine Optimization (SEO) plays a crucial role in achieving work/life balance for entrepreneurs. We will provide practical strategies for balancing work and family responsibilities and explain how implementing SEO practices can lead to a more harmonious lifestyle. So, let’s dive in! The Importance of Family Time for Entrepreneurial Success Spending time with your family is not just ...
Managing Financial Stress: Balancing Personal, Business, and Family Expenses
Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Managing Financial Stress: Balancing Personal, Business, and Family Expenses

Financial stress can significantly impact our well-being, relationships, and work-life balance. Maintaining financial security and lowering pressure involves balancing family, business, and personal spending. Let us discover the importance of managing financial stress, discuss strategies for balancing personal and family expenses, delve into the role of business expenses, and highlight the benefits of outsourcing SEO services for business owners. By understanding and implementing these practices, individuals can alleviate financial stress and achieve a healthier work-life balance. The Impact of Financial Stress on Work-Life Balance Financial stress takes a toll on both personal and professional aspects of our lives. The strain it places on relationships, the difficulty in achieving a healt...
Does Setting Your Google Business Profile as “Temporarily Closed” Impact Local SEO Rankings?
googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Does Setting Your Google Business Profile as “Temporarily Closed” Impact Local SEO Rankings?

Back in 2020, Google claimed that setting your Google Business Profile as “Temporarily Closed” did NOT impact your rankings.  Well, what if I told you that this is not the case anymore and that marking your business as “Temporarily Closed” CAN absolutely negatively impact your rankings?  Here’s what I found out. Google’s Stance on the Subject In the midst of the COVID-19 pandemic in 2020, many businesses had to shut their doors and mark their Google Business Profiles as “Temporarily Closed”. Around that time, Google’s Danny Sullivan was asked on Twitter if this would have any impact on those businesses’ Local SEO rankings and visibility.   Danny Sullivan reassured all local business owners that “Temporarily Closed” wouldn’t affect their rankings or visibility. That Tweet was la...
Navigating the Challenges of Early-Stage Sales and Business Growth
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Navigating the Challenges of Early-Stage Sales and Business Growth

Starting a business is an exciting endeavour but comes with its fair share of challenges, particularly in the early stages. As a new entrepreneur, you may find that everything takes longer, costs more, and is more stressful than anticipated. However, with the right strategies and mindset, you can overcome these obstacles and pave the way for sales success and business growth. In this blog, we will explore smart sales techniques, the power of digital marketing, and the importance of SEO (Search Engine Optimization) in navigating the challenges of early-stage sales and business growth. How to Deal with Early-stage Sales Challenges Starting a business has its fair share of hurdles, especially in the early stages. As a new entrepreneur, you’ll likely encounter common obstacles that can impede ...
Fudging Video Verification of a Google Business Profile
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Fudging Video Verification of a Google Business Profile

Like my post? Please share! I’m not saying you should do this, but if for whatever reason you need to fudge and fib your way through the video-verification of your Google Business Profile page, it’s not that hard to do.  First tested in 2016, in recent months that verification option has gone from relatively rare to somewhat common to non-optional in most cases.  Whether you’re trying to add a business or location to Maps for the first time, or you just need to re-verify your GBP page, you’re likely to run into video-verification (let’s call it VV) sooner or later, and it may not be optional. The inherent problem is that Google is forcing you into a process filled with human error, run by people (however well-intentioned) who know little or nothing about your business.  Google has invited...
How a Toronto Web Design Agency Can Help Grow Your Business
googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

How a Toronto Web Design Agency Can Help Grow Your Business

It is no secret that establishing a strong online presence is crucial for the growth and success of any business. A well-designed website is pivotal in creating a professional and effective online image. Let us explore the benefits of hiring a Toronto web design agency and how their expertise can help propel your business forward. Benefits of Hiring a Toronto Web Design Agency Expertise and Experience in Web Design Toronto web design agencies are aware of current design trends and best practices. They understand the importance of user experience (UX) and user interface (UI) principles in creating a website that engages visitors and converts them into customers. Customized and Professional Design A web design agency in Toronto will work closely with you to understand your brand identity an...
5 Tips for Updating and Maintaining an Established Business Website
googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

5 Tips for Updating and Maintaining an Established Business Website

Since consumer behaviour constantly evolves, keeping your business website updated and well-maintained is more crucial than ever. An outdated or neglected website can hinder your online presence, hamper customer engagement, and even drive potential clients away. This comprehensive guide will provide valuable tips and actionable strategies to effectively update and maintain your established business website. From incorporating new systems and processes to refreshing content, design, brochures, logos, slogans, and staff images/bios, we’ve got you covered. Your website thrives on captivating content that speaks to your audience’s needs and desires. Start by assessing your current content and identifying areas for improvement. Is the information still relevant and accurate? Is it engaging and ...
From Likes to Leads: Harnessing Social Media for Business Growth
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, social media marketing

From Likes to Leads: Harnessing Social Media for Business Growth

Social media marketing has become highly important in today’s digitalized world. With billions using platforms like Facebook, Instagram, LinkedIn, and Twitter each day, these platforms offer a goldmine for businesses to reach, engage and convert their target audience. It is a comprehensive plan that details your business goals for social media and the actions needed to achieve them. Gaining an Insight into Your Target Audience It is important to understand your target audience for effective content marketing. You can create tailored content that addresses their needs and desires. It helps develop a unique brand voice, build trust and drive success in your content marketing efforts. 1. Identifying your target audience Your target audience is a specific group of people you would reach out t...
#585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul – Amy Porterfield
ally, Business Organization & Systems, facebook, facebook marketing, Hank Paul, inclusive, LGBTQ+, podcast, Social Marketing Strategies, social media, social media marketing

#585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul – Amy Porterfield

Listen To My Latest Podcast Episode: #585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul Listen To My Latest Podcast Episode:#585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul
#576: How To Scale Your Business Using The StoryBrand Framework With Dr. J.J. Peterson & April Hawkins – Amy Porterfield
Donald Miller, facebook, facebook marketing, Marketing, messaging, Online marketing, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing, StoryBrand Framework, storytelling

#576: How To Scale Your Business Using The StoryBrand Framework With Dr. J.J. Peterson & April Hawkins – Amy Porterfield

Listen To My Latest Podcast Episode: #576: How To Scale Your Business Using The StoryBrand Framework With Dr. J.J. Peterson & April Hawkins Listen To My Latest Podcast Episode:#576: How To Scale Your Business Using The StoryBrand Framework With Dr. J.J. Peterson & April Hawkins
Introducing WhatsApp Business: What You Should Know | by Maruti Techlabs | Apr, 2023
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Introducing WhatsApp Business: What You Should Know | by Maruti Techlabs | Apr, 2023

“In some countries, WhatsApp is like oxygen.” — Jan Koum.And WhatsApp chatbots have become no less than oxygen for businesses, big and small alike. Let us explore the what and how of WhatsApp Business, the benefits of WhatsApp chatbot, and why your business should be on the most popular messaging app.With over 1.5 billion monthly active users spread across 180 countries, WhatsApp has emerged as the global leader in messaging. Even though it initially started as a platform for users to connect with friends and family, a section has slowly evolved into a potential medium for businesses to engage with clients.The rise of Facebook Messenger and chatbots for facilitating business-customer interactions birthed the idea of WhatsApp Business API and WhatsApp Business application. WhatsApp Business...
10 Fantastic Examples of Business Cards with Holographic Effects
3d, branding, building website, Business Cards, creating a website, design trends, google web designer, internet design, Print Design, web design, web design company, web designer, web page design, website builder, website design

10 Fantastic Examples of Business Cards with Holographic Effects

When crafting business cards, it is often believed that everything lies solely in the design. We tend to rely on eye-catching illustrations, unique typography, or clever ideas that make our 3.5 x 2-inch card stand out in a sea of others. However, there is always an alternative worth exploring. This alternative involves experimenting with the actual material used as the base for your business card. One solution that holds the power to truly transform a business card is the use of holographic foils. Their inherent properties offer a vibrancy that spans from light to dark tones, catering to the diverse needs of various designs and styles. Let’s delve into our selection of inspiring examples that demonstrate the immense potential of taking this approach. Unlimited Downloads: 95,000+ Print Desi...
Benefits of Chatbots: 8 Reasons Why Your Business Needs Them Now | by Maruti Techlabs | May, 2023
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Benefits of Chatbots: 8 Reasons Why Your Business Needs Them Now | by Maruti Techlabs | May, 2023

2.5 billion — that’s how many customer service hours businesses will save by 2023 by adopting chatbots, as Juniper Research estimated. As we know, Chatbot growth has been phenomenal across industries in the last few years.Integrating a robust chatbot into your business has become a great way to offer superior customer service, stay ahead of the competition, and increase engagement between your brand and your customers.With the ever-rising popularity of messaging and social media platforms, chatbots are central to every brand’s messaging.There are multiple benefits of implementing chatbots. The key is how businesses can implement chatbots to enhance customer experience and gain a competitive advantage.Chatathon by Chatbot ConferenceIf you are still wondering why chatbots are important, here...
How to Get Social Media Links on Your Google Business Profile
googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

How to Get Social Media Links on Your Google Business Profile

How to Get Social Media Links on Your Google Business Profile - Whitespark Want to know how to get your social media links on your Google Business Profile? Google doesn’t provide a way for you to add or edit these, so you have to help it connect the dots on its own. Here’s how to do it. Add Social Media Links to Your Website The number one place that Google looks to make these connections is your website, so make sure that you have the links prominently placed in either the header or the footer. If you’re linking with icons, make sure you add descriptive text to t...
Twitter Will Offer Cheaper Business Verification Packages for SMBs
Social Marketing Strategies, social media, social media marketing, twitter

Twitter Will Offer Cheaper Business Verification Packages for SMBs

A quick update for brands on Twitter - SMBs won’t have to sign up to the new $1000 per month Verification for Organizations program to get a gold checkmark in the app. Twitter’s been pushing for brands to confirm their official presence by signing up to the program, but according to Twitter chief Elon Musk, there’s also a cheaper version in the works for SMBs, which will also provide a form of in-stream verification for their account. We will have a lower cost tier for small businesses, but need to manage the onboarding of organizations carefully to prevent fraud. The $1000/month is meant for larger organizations.— Elon Musk (@elonmusk) May 6, 2023 So it won’t cost $1000 per month for all businesses to get verified, just big businesses, as per Musk. Which seems like the sort of detail th...
AI Tools for Business: Top 21 in 2023
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, robot chat

AI Tools for Business: Top 21 in 2023

Welcome to the future, where businesses are in a high-stakes poker game. Artificial intelligence (AI) is the ace up their sleeves! In this blog post, we’ll take a wild ride through the magical realm of AI tools for business. We’ll uncover the secret sauce that’s spicing up industries, learn how these tools are like having your own crystal ball for decision-making, and even dive into the nitty-gritty of AI adoption (hint: it’s not always a walk in the park). So buckle up, and let’s explore the exciting world of AI tools that can help your business soar to new heights and leave the competition eating your digital dust! Grade Your Website Lead Conversion Rate Instantly Get an instant website audit and 50 leads for free Best AI Tools for Business: Marketing Email Gener...
AI Tools for Business: Top 21 in 2023
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, robot chat

AI Tools for Business: Top 21 in 2023

Welcome to the future, where businesses are in a high-stakes poker game. Artificial intelligence (AI) is the ace up their sleeves! In this blog post, we’ll take a wild ride through the magical realm of AI tools for business. We’ll uncover the secret sauce that’s spicing up industries, learn how these tools are like having your own crystal ball for decision-making, and even dive into the nitty-gritty of AI adoption (hint: it’s not always a walk in the park). So buckle up, and let’s explore the exciting world of AI tools that can help your business soar to new heights and leave the competition eating your digital dust! Grade Your Website Lead Conversion Rate Instantly Get an instant website audit and 50 leads for free Best AI Tools for Business: Marketing Email Gener...
How a Hacked Site Affects Your Google Business Profile Page and the Rest of Your Local SEO
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How a Hacked Site Affects Your Google Business Profile Page and the Rest of Your Local SEO

Like my post? Please share! After 14 years of nary an incident, and despite pretty solid security SOPs, this site was hacked earlier this month and shot up with malware.  It was fine last time you read one of my blog posts, and it’s fine now.  Most likely the problem was a bad plugin (a common weakness).  For now, let’s just say that old Cochise had a bad hoof. If your business rides on your site, then there’s always a chance you can get hacked, and so can just about everyone else.  (Not having a site isn’t a good alternative: you’re still in a forest of Google Maps spam and other spam, and may look even tastier to the local wildlife.)  That’s probably not news to you, but a possible hack may seem like an abstract problem that you can’t do much about, or the kind of bridge you cross when y...
What ChatGPT Means for You and Your Business | by Stefan Kojouharov | Apr, 2023
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What ChatGPT Means for You and Your Business | by Stefan Kojouharov | Apr, 2023

Here is how to prepare for the beginning of the biggest disruption in technologyChatGPT has taken the internet by storm.They are the fastest technology to reach 1 million users, only taking 5 days to do it. By the end of their first month, they had 100 Million users.And this is only the beginning.Let’s take a quick look at what is being disrupted, how, and what you can do about it….Naturally, this is a BIG topic, so I’ll focus on what is both immediate and highly impactful.Think about how you use the internet.Mostly, we use it for:Research: get information on a topic (Seach Engines)Shopping: reviews, comparing prices, etc. (Search Engines & E-commerce Apps)Entertainment: Youtube, Netflix, Gaming, etc.… (Entertainment Companies, Movie studios, Gaming)Communication: Including all messagi...
#559: Business Travel 101: 3 Things I Do To Set Myself Up For Success – Amy Porterfield
book launch tour, business travel, facebook, facebook marketing, mindset, podcast, self-care, Social Marketing Strategies, social media, social media marketing, travel tips, Two Weeks Notice, work trip

#559: Business Travel 101: 3 Things I Do To Set Myself Up For Success – Amy Porterfield

Listen To My Latest Podcast Episode: #559: Business Travel 101: 3 Things I Do To Set Myself Up For Success Listen To My Latest Podcast Episode:#559: Business Travel 101: 3 Things I Do To Set Myself Up For Success
Google Reveals How It Catches Fake Local Business Reviews
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Reveals How It Catches Fake Local Business Reviews

Google published a blog post that shared that they updated their machine learning systems in order to catch and remove more fake reviews, fake business listings and fraudulent contributed images and videos. The automated systems and human review teams removed over 200 million photos, 7 million videos and blocked or removed over 115 million reviews, which represents a 20% increase over the prior year, 2021. How Google Catches User Contributed Spam Google is using brand new machine learning models to catch and remove fake and fraudulent content. These machine learning models look for unusual patterns in user contributed content, including flagging new forms of abuse that hadn’t previously been seen. Google shared: “We’ve long used machine intelligence to help us spot patterns of potential ab...
#556: How To Take Your Small Business To Multi-million Dollar Success with Donald Miller – Amy Porterfield
Business Growth, Business Organization & Systems, Donald Miller, facebook, facebook marketing, growth framework, podcast, Scale Your Business, Social Marketing Strategies, social media, social media marketing

#556: How To Take Your Small Business To Multi-million Dollar Success with Donald Miller – Amy Porterfield

Listen To My Latest Podcast Episode: #556: How To Take Your Small Business To Multi-million Dollar Success with Donald Miller Listen To My Latest Podcast Episode:#556: How To Take Your Small Business To Multi-million Dollar Success with Donald Miller
Buscom – Responsive Business WordPress Theme
building website, business, creating a website, Free WordPress Themes, google web designer, internet design, responsive web design, web design, web design company, web designer, web page design, website builder, website design

Buscom – Responsive Business WordPress Theme

Buscom Buscom Business Consulting WordPress is a powerful and professional theme designed for businesses and consulting firms. It comes with a range of features that can help you create a website that looks great, functions well, and effectively communicates your brand and services to your target audience. Stats and Key features: Download: 55 sales Last Update 8 September 2022 Published 6 October 2021 WordPress 5.x fully tested Sharp and Clean Design Fully Responsive Design Blog Pages Included WPBakery Page Builder Included ( FREE ) 12+ Custom Visual Composer Addons More info / download Demo
googe optimize, Google Business Profiles, google optimization, google seo, Local Insider, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Why is Google Rejecting My Google Business Profile Photos?

Why is Google Rejecting My Google Business Profile Photos? - Whitespark 1. Google has a bug where photos show as rejected, but if you wait 24-48 hours, they actually publish. So, as Mike Blumenthal likes to say, “drink 4 beers and come back on Monday.” It’s likely that the issue will fix itself. 2. If your Profile is less than 2 weeks old or was recently reinstated, you can’t publish images. This is because new GBPs are “sandboxed” for 2 weeks until they have built up some trust.Wait at least 14 days after you have been verified/reinstated before you upload images. 3....
11 Crucial Facebook Metrics You Should Track to Grow Your Business
Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, twitter

11 Crucial Facebook Metrics You Should Track to Grow Your Business

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Let’s roll! Why Is It Important to Analyze Your Facebook Metrics? According to statistics, 1.6 billion people connected with a small business on Facebook, which ...
8 Techniques To Get More Customer Reviews For Your Local Business
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

8 Techniques To Get More Customer Reviews For Your Local Business

In the internet age, few things shape purchasing decisions as much as online reviews. And why not? They provide authentic and honest insight that no marketing campaign could ever replicate. The modern equivalent of the all-important word of mouth, customer reviews can make or break the reputation of a local business – and make a huge impact on sales numbers. Not convinced of the importance of reviews for small businesses? Here are some key online review statistics you should know: When shopping online, more than 99.9% of people read reviews at least occasionally. 91% of consumers acknowledged positive reviews made them more likely to support a business. 79% of people trust online reviews as much as personal recommendations. Only 13% of people would consider using a business with a two-star...
The Complete Pinterest Marketing Guide: 9 Tips For Business Growth in 2023
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The Complete Pinterest Marketing Guide: 9 Tips For Business Growth in 2023

Starting a business can be overwhelming, but leveraging the power of Pinterest to market your products or services doesn’t have to be. Whether you’re just getting started on the platform or looking for advanced tactics and strategies to enhance your current Pinterest marketing strategy, this guide has you covered. You’ll learn how to create compelling visuals that stand out in the feed and advance techniques like influencer collaboration, facilitating customers through board organization, audience segmentation, and more! By implementing our proven Pinterest marketing tips, you’ll set yourself up for long-term sustainable growth to take advantage of everything this powerful visual-oriented social media platform offers. Keep reading below if you want to increase your reach and sa...
8 Techniques To Get More Customer Reviews For Your Local Business
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

8 Techniques To Get More Customer Reviews For Your Local Business

In the internet age, few things shape purchasing decisions as much as online reviews. And why not? They provide authentic and honest insight that no marketing campaign could ever replicate. The modern equivalent of the all-important word of mouth, customer reviews can make or break the reputation of a local business – and make a huge impact on sales numbers. Not convinced of the importance of reviews for small businesses? Here are some key online review statistics you should know: When shopping online, more than 99.9% of people read reviews at least occasionally. 91% of consumers acknowledged positive reviews made them more likely to support a business. 79% of people trust online reviews as much as personal recommendations. Only 13% of people would consider using a business with a two-star...
How to Write a Good Business Description for Local Citations
Citations, googe optimize, google optimization, google seo, Local Insider, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Write a Good Business Description for Local Citations

Here’s a hot tip many businesses don’t think about when building citations for local SEO. In my latest video, I explain why the first sentence of your description is so important, and how to make the most of it. Video Transcript Hey, here’s a quick citation building tip that a lot of businesses are missing out on. Whether or not you’re building citations with our listing service or you’re building them yourself, the description field is very important. Why business descriptions are important Let’s say you order citations from us and you’re entering the description. This field is your opportunity to get some additional keywords in. Though I wouldn’t say keywords on your Google Business Profile description have an impact on rankings, keywords in your citation descript...
Google Business Profile Optimization For The Financial Vertical
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Vertical SEO

Google Business Profile Optimization For The Financial Vertical

The financial vertical is a dynamic, challenging, and highly regulated space. As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a greater level of sensitivity and specialization than industries like retail or restaurant. The inherent challenges stem from a host of considerations, such as internal branding guidelines, accessibility considerations, regulatory measures, and governance considerations among lines of business within the financial organization, among others. This means that local listings in this vertical are not “one size fits all” but rather vary based on function and fall into one of several listing types, including branches, loan officers, financial advisors, and ATMS (which may be inclusive...
Business Owners: Create More Time in Your Life by Outsourcing
Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Business Owners: Create More Time in Your Life by Outsourcing

Are you feeling overwhelmed by the amount of work that needs to be done in your business? Do you feel like you don’t have enough time to do everything? You’re not alone. Many business owners feel this way. The good news is that there are ways to create more time in your life. One way is to outsource some of your business processes. In this blog post, we will discuss how outsourcing certain parts of your business to experts can help you free up more time so you can focus on what’s important. Bookkeeping and Accounting Keeping accurate financial records is essential for the success of your business, and it’s important to make sure that your books are in order. Having accurate financial information is vital for making informed decisions about your business, but it can be time-consuming to ke...
6 Google Business Profile Tips For Hotel Brands
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Vertical SEO

6 Google Business Profile Tips For Hotel Brands

Google is the answer to most people’s problems. Feeling hungry, need to get lunch? Find it on Google. Need to book a hotel? Google its reviews. This is why Google gets over 3.5 billion searches each day. And interestingly, a large percentage of these searches have local intent. Since Google is the first place many people go when looking for hotels, the saturated hospitality industry has much to gain from the search engine giant’s remarkable features. Google Business Profile (GBP) is one feature that helps even smaller hotels have good exposure with their target audience, despite their chances of ranking through regular SEO being relatively slim. This article will give you practical tips for optimizing your GBP to get the most out of Google’s awesome offering. Benefits Of Google Business Pr...
Verify Your Google Business Profile With Video Verification
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Verify Your Google Business Profile With Video Verification

Verification is an important step in properly setting up a Google Business Profile (GBP). Before your GBP will become visible to the public and you can do all the fun things with your profile – like creating posts, responding to reviews, updating your profile, and more – you must first verify it. Screenshot from Google Business Profile, August 2022 When a business (i.e., merchant) sets up a Google Business Profile, Google offers a method (or sometimes several ways) to verify the profile. This verification process helps Google ensure that the business is a real and legitimate business that is eligible for a GBP and meets Google’s guidelines for representing your business on Google. In an ideal world, Google would actually visit each and every location with a GBP to make sure the business is...
How to Take Your Business to the Next Level With New Marketing Strategies
Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Take Your Business to the Next Level With New Marketing Strategies

You’ve put in the hard work, and your business has done well. Congratulations! Now, you’re ready to break through to another level of success. For example, maybe you’ve relied on word-of-mouth marketing so far, but you’re ready to grow more quickly. There are a number of marketing strategies that you can use to get your business more exposure and boost sales. We’ll discuss the most effective ways to harness digital marketing to help your business grow quickly and profitably. Let’s dive in! Develop a Social Media Presence In today’s business world, it’s more important than ever to have a presence on social media. Platforms like Facebook and Instagram offer a great way to reach new potential customers, engage with existing ones and build loyalty. By posting engaging content and responding t...
Trade Shows Not Working? New Ideas to Grow Your Business
Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Trade Shows Not Working? New Ideas to Grow Your Business

If you’ve been relying on trade shows to generate new leads and customers, you may have noticed that they’re not quite as effective as they used to be. There are many reasons for this. COVID-19 had a big impact on travel budgets and people’s willingness to gather in large groups. At the same time, it’s easier than ever for consumers to research products and find suppliers online without attending a trade show. If you’re not getting the results you want from trade shows, it may be time to consider other options. Here are some ways you can grow using digital marketing. Start With a Well-Designed Website Anyone in the digital marketing world will tell you that your website is your most important asset. Think of it as your online tradeshow booth – it’s the first stop for interested leads, and...
4 Ways to Create a Business With Better Work/Life Balance
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Ways to Create a Business With Better Work/Life Balance

Are you struggling to find a work/life balance? It’s common for small business owners to feel like they are always working. You didn’t start your company so that you could spend all day and all night at the office. Not only is this bad for your mental health, but it’s also bad for your business, especially if you are approaching burnout. Fortunately, there are ways that you can create more free time and get back to enjoying both your business and your life. In this blog post, we will discuss four strategies that you can use to achieve a better work/life balance. Create Boundaries As a business owner, it’s important to set clear boundaries between your work and personal life. Otherwise, you can quickly find yourself working around the clock with no time for family, friends, or even yoursel...
How Spark Writer Can Help Improve Your Web Design Business
building website, business, creating a website, google web designer, internet design, Marketing & SEO, Tools, web design, web design company, web designer, web page design, website builder, website design

How Spark Writer Can Help Improve Your Web Design Business

If you are running a web design business, your portfolio website is one of your most important tools to attract new clients. In order to actually generate leads through your website, you have to get people there, and that means you need to continually generate new content along with having it optimized for search engines. If you’re a freelancer or small business, that means you are not only a web designer or developer, but you also have to wear the hat of the content creator. How are you supposed to find enough hours in the day? This is where Spark Writer comes in. Spark Writer is a GPT-3 writing tool that allows you to create texts such as articles, blogs, ads, and even SEO meta descriptions in an instant. In this post we are going to take a look at how Spark Writer can make your life eas...
Google Is Restoring Missing Reviews In Business Profiles
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Google Is Restoring Missing Reviews In Business Profiles

Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored. Google’s Search Liaison, Danny Sullivan, announced on Twitter in reply to Mike Blumenthal, who says he reported the bug a week ago. Our apologies here. The team is aware of this bug and has been actively addressing it. Many reviews have been restored, and that work will continue. — Google SearchLiaison (@searchliaison) November 15, 2022 Blumenthal isn’t exaggerating the seriousness of the bug. Reviews are a restaurant’s bread and butter, and removing them can significantly impact revenue. There are numerous threads in the Google Business Profile help forums started by business owners who lost most or all of their reviews. In each thread, the business owners...
5 Smart Strategies to Get More Sales For Your Business
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Smart Strategies to Get More Sales For Your Business

It can be hard to know how to get more sales for your small business. You might feel like you’re doing all you can, but your efforts just aren’t paying off the way you want them to. Fortunately, we can help. In this blog post, we’re going to give you smart strategies to help increase your sales and grow your business. So read on for tips that will make a real difference in your bottom line! Start With Your Existing Customers As any business owner knows, current customers are the lifeblood of any organization. They are the ones who have already taken a chance on your product or service, and they are the ones who are most likely to continue doing business with you in the future. That’s why it makes sense to start with your current customer base when looking for ways to increase sales. One w...
If You Are A Small Business Owner, Would You Trust A Robot To Service Your Customers? | by David St Lawrence | Nov, 2022
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If You Are A Small Business Owner, Would You Trust A Robot To Service Your Customers? | by David St Lawrence | Nov, 2022

Most small businesses flourish because of the personal touch that the owners present to their customers. Large firms can maintain a good rapport with their customers by staffing the customer interfaces with personable and competent customer support people.When a company completely replaces people with robots, unrecoverable errors multiply and customer trust vanishes.If you search the internet for “AI Mistakes”, you will find hundreds of them and the reasons are many and they are not going away yet. The majority of the AI disasters are a result of adopting an AI system with no human backup. Management seeks to reduce payroll to improve the bottom line and automates financial transactions with AI systems scanning for signs of fraud.Square has done this and the results are not pleasant. Armed...
How to Use Google’s Business Messages to Improve Customer Service
Blog, Google Business Profile, Social Marketing Strategies, social media, social media marketing

How to Use Google’s Business Messages to Improve Customer Service

Customer service is essential to companies, especially when taking custom orders. If a customer emails you and asks you a question, you can’t just ignore it. You have to respond, even if it takes a while. In the past, this meant you could spend hours typing out long emails at your computer, but now this is simple with Google’s Business Messages. Google’s Business Messages is a useful tool that ensures potential customers can receive help and support through real-time chat, no matter the hour. Let us explain how you can use Google’s Business Messages to engage with your customers. What Are Google’s Business Messages? Google’s Business Messages is a free chat service that offers instant customer support via real-time live chat. The service helps customers get in touch with your business dire...
#512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini – Amy Porterfield
facebook, facebook marketing, goal setting, inner critic, mean girl, Melissa Ambrosini, podcast, self doubt, Social Marketing Strategies, social media, social media marketing, Uncategorized, work-life integration

#512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini – Amy Porterfield

Listen To My Latest Podcast Episode: #512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini Listen To My Latest Podcast Episode:#512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini
WhatsApp For Business API 2022 — Complete Guide (Chapiter II) | by Hamza Barbouch
best chatbot, chatbot, chatbot app, chatbot online, chatbot website, chatbots, creating chatbots, java, jhipster, robot chat, twilio, whatsapp-business

WhatsApp For Business API 2022 — Complete Guide (Chapiter II) | by Hamza Barbouch

Everything you need to know about WhatsApp chatbots in one place.WhatsApp For Business Guide — Chapiter 2In this tutorial, we will use Twilio as our main provider for this use-case.The biggest advantage using Twilio is the ability to perform tests using their shared WhatsApp For Business phone number. Once we create our account we will be able to join a channel and start messaging the chatbot.Create your first Twilio account https://www.twilio.com/try-twilioStep 1 : account creation page in Twilio2. Go the console page and click on Create New AccountStep 2 : Create new account3. Let’s give a name to our account, I used : “Medium Bot Test”Step 3 : name your project4. Verify your email or phone number in order to continue the processStep 4 : verify your identity5. Answer these questions and ...
How to Use LinkedIn for Business in 2022: A Simple Guide
facebook, facebook marketing, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

How to Use LinkedIn for Business in 2022: A Simple Guide

LinkedIn is the world’s premier business network with 722 million users as of January 2022. 25% of all American adults use LinkedIn, and 22% of those use it every single day. The main reason? To “strengthen their professional network.” For individuals, it’s a great place to stay in touch with old colleagues, get referrals for new business, or look for a new job. But how do you effectively market your business on LinkedIn? We’ve rounded up everything you need to know about marketing your company on LinkedIn — freshly updated for 2022. Before you jump in, watch our step-by-step guide to creating a LinkedIn company page from scratch: Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winn...
Bad UI Patterns That Hurt Your Business | by Shailesh K Gupta | Feb, 2021 | Medium
bad-ui-design, best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, robot chat, UI, ui-design, ux, ux-design

Bad UI Patterns That Hurt Your Business | by Shailesh K Gupta | Feb, 2021 | Medium

Users shouldn’t be guessing which option is available or not when they are searching for something.Take this search as an example. National Car Rental website shows the user all the locations available to book a car for the dates already selected, but when you try to select one of them, two errors appears: either the store doesn’t open at the select date and time or the store is not valid for the promotion code added.As you can see, there are many stories in the São Paulo (City in Brazil) area that supposedly is “available” to book (the red error only shows after your try to book), but after 2 minutes of clicking on all of them, only 2 or 3 were actually accepting bookings at given filters.The only exception I’d like to mention is when the unavailable option is placed in the results as a m...
Why You Need SEO For a Dentist Business?
googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why You Need SEO For a Dentist Business?

As a dentist, you know the importance of oral health. You tirelessly educate your patients about how to care for their teeth and how to get the professional services they need. But what about your online presence? Do you know what you need to do to build your brand online? If not, people will struggle to find you when they search for dental services in your area. That’s why you need SEO for your dentist business! With the right marketing strategy, you can reach more potential patients and grow your practice. In this blog post, we will talk about why you need SEO for your practice and how it can help you reach more people in your community. People Look Online For Information — Will They Find You? In today’s digital world, people are looking online for everything they need, from groceries ...
3 Benefits of Building and Using a Personal Brand to Grow Your Business
Blog, brand building, brand identity, Brand Strategy, branding, Campaign Creation, content marketing, customer value journey, Digital Marketing, digital mkt, Internet marketing, Online Marketing, optimization, personal branding

3 Benefits of Building and Using a Personal Brand to Grow Your Business

Personal branding isn’t just for entrepreneurial rock stars that want to dance onto stage and hype up an audience with hopes, dreams, and unbelievable case studies. You don’t have to command an audience like Tony Robbins, make complicated things seem simple like Ryan Deiss, or make buying businesses sound as easy as buying groceries like Roland Fraser. You can just be you. The personal brand that you build will not only make it easier to get new clients, but also help you grow your business in a way that you actually enjoy. It’s a win-win-win situation! Creating a personal brand requires effort and consistency, but the payoffs are more than worth it. I’m going to show you 3 of the top reasons why personal branding is essential for business growth and why you should start wor...
How to Get Web Marketing Help for Your Small Business
Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Get Web Marketing Help for Your Small Business

If you’re a small business owner, you know that marketing is essential to your success. You also probably know that it can be difficult to do it all yourself. That’s where web marketing agencies come in. The right marketing partner — who understands your needs as a smaller company — can make a big difference. They can help you create a comprehensive marketing strategy that will reach your target audience and help you achieve your business goals. In this blog post, we’ll discuss the benefits of working with a web marketing agency and explain how to find the right one for your small business. Why You Need Web Marketing Web marketing is the process of marketing a business or product online. It can be an effective way to reach a wide audience, allowing businesses to track their campaigns’ su...
18 Best Business WordPress Themes 2022
building website, creating a website, google web designer, internet design, responsive web design, web design, web design company, web designer, web page design, website builder, website design, WordPress Themes

18 Best Business WordPress Themes 2022

If you want your online business to be successful and grow, you need a theme that not only looks good but also does everything it needs to do. You will not even have to change the code, but your website will look better as a whole. This article will show you how to choose the best business WordPress themes for your small business that appeals to both you and the people who are most likely to become your customers soon. This theme will not only be interesting to you, but also to those people. How do I look for a WordPress theme that fits the needs of my business so I can use it? The most important thing is to buy the WordPress theme that works best for your company's website. So, you will not have to worry about having to change your website's theme if it grows or changes in some way. Keepi...
What’s Going On with Service-area Business Rankings?
Blog, googe optimize, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What’s Going On with Service-area Business Rankings?

Google may have rolled out a local search ranking update around September 7th. Local SEOs in the Local Search Forum are reporting ranking drops for service-area businesses (SABs) on mobile, with some SAB Google Business Profiles suddenly not visible on desktop. These drops in rankings have only been seen in Local Pack results, and not in organic rankings. These changes in rankings seem to have started happening around September 7, suggesting a change in the local algorithm focussed on SABs, on or around this date. Sterling Sky‘s Joy Hawkins has said: “I’m hearing a few cases like this lately and I’m starting to wonder if it’s related to the algorithm updates.” However, she is not able to provide specific advice at this time. As you’ll see below, the whole local SEO community is currently...
Bug Messing with Service-Area Google Business Profiles: Page Removed But Reinstated Once Address Is Shown Publicly
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Bug Messing with Service-Area Google Business Profiles: Page Removed But Reinstated Once Address Is Shown Publicly

Like my post? Please share! This story should interest you if you’ve got a service-area business and noticed anything strange with your Google Business Profile page, if you suddenly can’t find your page when you search for it, or if you’re weighing the pros and cons of hiding or showing your address, or if you just like to learn about GBP / GMB bugs before they bite. Greg McBrien of Wolf Web Co. in NSW, Australia, told me about a strange situation one of his clients had just run into. The problem is odd: a Google Business Profile with a hidden address stops showing on the map, but isn’t suspended, as in the admins are still verified and not booted out and forced to re-verify.  The temporary (possibly longer-term) solution is odder: showing the address publicly, even though technically that...
How to Improve Your Online Presence: Small Business Tips
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Improve Your Online Presence: Small Business Tips

Are you looking to improve your online presence but don’t know where to start? You’re not alone. A lot of small businesses feel overwhelmed when it comes to marketing their company online. In this blog post, we will discuss some tips that will help you get started. We’ll cover everything from creating a strong social media strategy to optimizing your website for search engines. So whether you’re just starting or you’ve been struggling to make progress, read on for some helpful advice! Create a Strong Social Media Presence While small businesses may not have the same resources as larger corporations, that doesn’t mean they can’t develop a strong social media presence. In fact, with the right strategy, small businesses can use social media to their advantage, connecting with customers and b...
When to Find a Better Digital Marketing Partner for Your Small Business
googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

When to Find a Better Digital Marketing Partner for Your Small Business

If your current digital marketing plan isn’t working, it may be time to find a better digital marketing partner. Some small businesses respond to problems with their digital marketing by trying to take the marketing strategy and implementation in-house. But the truth is, most small businesses don’t have the time or resources to do this effectively. And trying to DIY your digital marketing can actually cost you more time and money than working with the right agency. Finding and vetting an excellent digital marketing partner may seem like a lot of work, but the best agencies make this as easy as possible. At Local SEO Search, we specialize in working with small companies, and we know how precious your time and budget are, so we make everything simple. Here’s how to know it’s time to move on...
WhatsApp Business — 10 Features You Cannot Ignore in 2022 | by Devashish Datt Mamgain | Sep, 2022
ai-chatbot, best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat, Whatsapp, whatsapp-business

WhatsApp Business — 10 Features You Cannot Ignore in 2022 | by Devashish Datt Mamgain | Sep, 2022

WhatsApp is a messaging constant for over two billion people today. It’s quick, convenient, and well-multifaceted since it’s no longer limited to personal use. WhatsApp Business has only made things better and amazingly beneficial for about 50 million businesses globally. Launched in 2018, the platform has evolved and introduced several excellent features that make customer interaction a breeze for companies.Let’s spot our top 10 WhatsApp Business features that will amp up your customer interaction on a larger and more powerful scale.WhatsApp offers WhatsApp Business as a platform for business communications. It offers various features of the standard WhatsApp app and has an array of functions catering to business purposes.The WhatsApp Business app is available on the App Store or Google P...