Sunday, January 24Digital Marketing Journals

Tag: SEO

Local SEO Audit – How to Do a Quick SEO Audit + Free Template
googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local SEO Audit – How to Do a Quick SEO Audit + Free Template

Start 2021 off right with this quick local SEO website audit that Nick Pierno – Whitespark’s Director of Custom Projects – presented at our 2020 Local Search Summit. Nick runs through the importance of how assessing the SEO viability of a website can help surface potential problem areas and shares his audit checklist to get you set up for success. Video Transcript A Note on SEO Scan Tools There are some good SEO scan tools (Woorank or SEOptimer) out there that I usually run sites through during my audit process to catch anything I missed or just get a kind of programmatic look at things, I’d say these scan tools work better in tandem with a manual audit, rather than as a replacement for one. Gauging a Website’s Overall Local SEO Health You can obviously spend a dozen ...
A Quick Guide to SEO for Non-Profits [Infographic]
Social Marketing Strategies, social media, social media marketing

A Quick Guide to SEO for Non-Profits [Infographic]

As the new year sets in, having an online presence is more important than ever for most businesses, and that includes non-profits. With COVID-19 pushing most professionals and consumers into their home offices, being found online is paramount, which is why SEO is also a critical consideration for charities. And while 2020 was, overall, a negative period, there were some encouraging signs for non-profits - specifically.Online giving was up 19% year-over-year Monthly online giving increased 40% 56% of U.S. households engaged in charitable giving during the pandemic Giving Tuesday saw a 25% increase in 2020 ~55% of people across all generations prefer to give onlineThese trends make it clear that the opportunity to thrive as a non-profit online is as significant as it's ever been. In ...
7 Powerful SEO Strategies You Shouldn’t Ignore
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Powerful SEO Strategies You Shouldn’t Ignore

January 14, 2021 John Vuong SEO There are several search engine optimization (SEO) strategies floating around the internet today. How do you know which ones work and which ones don’t? Going after the most popular SEO strategies may not be your best option because your competitors are doing the same. But what about SEO strategies that others ignore? Whether you’re doing your SEO on your own or having someone else do it for you, ensure not to overlook these 7 strategies. These ...
Expert Local SEO Predictions for 2021
Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, pagerank, paid search, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Expert Local SEO Predictions for 2021

Now that 2020 is well and truly behind us, we can begin looking forward to bigger, better things. That’s right folks, the time is once again upon us to bring out our BrightLocal crystal ball and enlist some of the local search community’s most well-loved experts to help us with some local SEO predictions for the coming year.  But, before we get started thinking about what’s to come for 2021, how did our experts fare with what they predicted in 2020? Reflecting on 2020’s Local SEO Predictions A lot happened in 2020, but how many of our experts’ local SEO predictions came true?  Unfortunately, a lot of our pros had hoped 2020 would see a reduction in spam, but with the introduction of new Covid-19 support, resources, and features, plus limited Google My Business support, it seems Google ...
Joe Beccalori on the importance of blending SEO with other digital marketing
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Joe Beccalori on the importance of blending SEO with other digital marketing

Video: Joe Beccalori on the importance of blending SEO with other digital marketing Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; ...
7 UX Principles to Apply to Your SEO
building website, creating a website, google web designer, internet design, Search & Marketing, search engine tips, UX and search, UX and SERPs, UX in SEO, UX tips, web design, web design company, web designer, web page design, website builder, website design

7 UX Principles to Apply to Your SEO

User experience is one of the most important aspects of web design, but many experts overlook that UX doesn’t just apply to web pages. User experience as a concept encompasses all aspects of end-user interaction with a company. That means you need to discover the right UX strategies for everything from your homepage to your email marketing and even your listings on Google. Today, we’re going to explore some of how you can apply UX principles to your client’s image on search engines. Why Your Search Engine Listing Matters Let’s start with the basics: 89% of customers start their purchasing process with a search engine. That means that whether you’re creating a portfolio to sell your services or building a website for a client, the first connection a customer has with your design isn’t ...
5 Basic On-Page SEO Factors that Will Get You Ranked on Google
googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Basic On-Page SEO Factors that Will Get You Ranked on Google

December 22, 2020 John Vuong Online marketing, SEO Learn On-page SEO core elements that you need to tweak on your website to increase your chances of ranking highly on Google’s search results pages. To make it easier for your customers to find you after performing a Google search, it’s essential to clinch a top spot on Google’s search engine results pages. And one way to boost your ranking is through on-page SEO. On-page search engine optimization is the method of optimizing ...
A Complete Local SEO Checklist
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Complete Local SEO Checklist

A local search strategy is incredibly important.For community businesses and businesses looking to take advantage of mobile, as well as new and changing consumer behaviors, having a local SEO plan is now a necessity more than an option.Customers across all industry types are searching for the best products and services near them – and this does not just mean retail and ecommerce.They want local answers and services fast.One of the significant differences between local SEO and “regular” SEO is how you target customers.However, the differences don’t stop there.As local consumers look for better and more relevant experiences, “near me” searches continue to rise.About 46% of all Google searches have local intent.Consumers with smartphones are increasingly using GPS-based apps to search for ...
Cindy Krum on Building a Mobile-first, Future-proof SEO Strategy
Blog, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Cindy Krum on Building a Mobile-first, Future-proof SEO Strategy

I’ve got something to confess. I’m not the most technical SEO. I mean, I have a basic understanding of how crawling and indexing works, and I’ve overseen a few technical SEO projects – from a safe distance! But when it gets down to the nuts and bolts of technical SEO… Well, let’s just say, it’s not exactly lighting my fire. But that’s all changed, and it’s thanks to this month’s ‘Adventure in Local Marketing’ guest Cindy Krum, CEO and Founder of MobileMoxie. Cindy is not only super knowledgeable about the nitty gritty of technical SEO, she also has an amazing knack for making it really accessible and easy-to-understand. Cindy is one of the leading experts in mobile SEO, but her knowledge doesn’t end there. She’s always at the fore when it comes to understanding (and predicting!) what G...
Location Page Technical Audits, Local SEO for Hotels & Building Relevance
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Location Page Technical Audits, Local SEO for Hotels & Building Relevance

Location Page Technical Audits, Local SEO for Hotels & Building Relevance | #WLSS Day 2 Recap Day 2 of our Local Search Summit was filled with lessons in link building, GMB suspensions, technical SEO, local services ads, email marketing, and more. Today we are shining a spotlight on the technical side of locati...
Free SEO Help for Small, Locally-Owned Businesses Hurt by Looting & Rioting in 2020
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Free SEO Help for Small, Locally-Owned Businesses Hurt by Looting & Rioting in 2020

Like my post? Please share! If you’re part of a small and locally owned business that’s been looted or trashed by rioters in recent days – or if you know someone in that situation – I’m glad to provide some pro bono marketing / SEO help.  All you’d need to do is contact me, though you’ll probably want to read the rest of this post for context. Many problems marketing just can’t solve, of course.  But I can think of at least a few situations in which a little well-executed local SEO or other online marketing helps your business get by for at least a while longer.  For example:Your store or office is boarded-up or not staffed, so you need to offer a mobile, home-based, or online/virtual service. Your store is destroyed, but you can sell some of your products online and ship them. You’re...
SEO Techniques For Multiple Location BusinessesBest SEO Company | Professional Digital Marketing Agency USA
googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo local, seo services

SEO Techniques For Multiple Location BusinessesBest SEO Company | Professional Digital Marketing Agency USA

Every business no matter how big or small, whether serving one location or several, needs the unique customer pulling techniques of search engine optimization (SEO). If you run a business that provides local services, SEO that helps a customer easily find your service can work wonders in improving your business and profits. A Local SEO company is characterized with pulling massive traffic and boosting sales significantly for their clients. For businesses serving a handful of locations, SEO is simpler but for multiple or several locations, it becomes a little complicated. Managing reviews, location based optimization and content management can get tricky and hard to stay organized. Before we move on to provide you a detailed strategy to implement local SEO, let’s look at some cr...
How to Target Multiple Cities Without Hurting Your SEO
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Target Multiple Cities Without Hurting Your SEO

You’ve seen it a ton of times.Keywords targeting a specific city.“Plumber in Austin.”“Flower shop in Newark.”“Best pizza in Rockford.”Which gets you thinking: If you can rank for a keyword that targets multiple cities, will that help your SEO?Enter, local SEO.We’ll explore here how it can actually hurt you and learn how to do it right so it helps you instead.Let’s dive in!Why Is Local SEO Important?If local SEO can potentially “hurt” you, why do it at all?Here are two good reasons.Local SEO Attracts Foot TrafficImagine traveling out of town for a distant cousin’s wedding.On the night before the big day, you’re in your hotel room, craving a giant cheese pizza.You pick up your phone and Google…what?“Pizza?”I don’t think so.I bet you Google a location-specific keyword, like “best pizza in ...
How to Create Location Landing Pages that Convert & Local SEO Reporting with Google Tag Manager
googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create Location Landing Pages that Convert & Local SEO Reporting with Google Tag Manager

How to Create Location Landing Pages that Convert & Local SEO Reporting with Google Tag Manager - Whitespark That’s a wrap for Day 3 and our Local Search Summit is now complete!  Our last day included talks on reputation management, Local Services Ads, LinkedIn partnerships, analytics, link building, spam-fight...
Want to End Your Lease But Not Your Local SEO? Factors to Consider If You Might Leave It Behind
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Want to End Your Lease But Not Your Local SEO? Factors to Consider If You Might Leave It Behind

Like my post? Please share! Now you’re looking at your lease through the local SEO lens.  A combination of the pandemic, the lockdown(s), the quasi-reopening, and other changes has made you want to save money where you can, or work from home indefinitely, or move your HQ.  The basic concern is, “Will I destroy my local rankings if I rent somewhere else or stop renting altogether?” Your more-specific questions might include:Should you stay in your current building? If you stay, how long should you stay? If you move, which address (old or new) should you show online? Should you stop showing your address online? How important is your exact address, in the grand scheme of local SEO?The answer to those questions and others in a similar bucket is: “it depends.”  It depends on a lot of fac...
Grow Your Small Business Effectively With Digital Marketing StrategiesBest SEO Company | Professional Digital Marketing Agency USA
Advanced SEO Techniques, Digital Marketing Services, Digital Marketing Strategies, googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, SEO For Small Business, seo services

Grow Your Small Business Effectively With Digital Marketing StrategiesBest SEO Company | Professional Digital Marketing Agency USA

In today’s highly competitive business era, advertising is essential for all businesses. However, small businesses usually lack big budget for advertising purposes. Hence, such businesses find it challenging to compete against their competitors, especially if their competitors are big brands and well-known companies. Small businesses have to face many hurdles and challenges to grow and beat the market competition. They need to tackle all the difficulties and challenges to succeed and grow.Such businesses need to consider the constantly changing behavior of their targeted customers. It is significant to understand what target customers are expecting from the business. No business can deny that most customers today prefer online shopping. It is expected that the craze of online...
10 Local SEO Tips to Improve Your Real Estate Websites
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

10 Local SEO Tips to Improve Your Real Estate Websites

The real estate industry is highly competitive, especially in major cities.From the solopreneur trying to make ends meet to the massive national conglomerates, everyone is out to do whatever they can to increase their visibility and get those listings.Luckily for you, online, you don’t have to compete with hundreds of thousands of other real estate agents.Since the area you serve is hyperlocal, you’re only competing with others in that same hyperlocal area.Of course, depending on location, the competition may be more fierce, even among small businesses.But, using local SEO gives you a fighting chance. As long as you know what you’re doing.What follows are 10 tips to improve your real estate website so that it can dominate local search.1. Start with an SEO AuditBefore you can figure out ...
Digital Marketing Practices To Follow During The COVID-19Best SEO Company | Professional Digital Marketing Agency USA
Business advice, coronavirus, covid-19, Digital Marketing Services, Digital Marketing Strategies, googe optimize, Google, google optimization, google seo, nCov-19, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, SEO For Small Business, seo services

Digital Marketing Practices To Follow During The COVID-19Best SEO Company | Professional Digital Marketing Agency USA

We all know that the COVID-19 breakout has slowed down the markets. In this lockdown/quarantine situation, you can still grow your business and take advantage of the massive customer base, if doing nothing but browsing most of the time. Unique businessmen think of this crisis as an opportunity in disguise. Let’s discuss some ways in which you can maximize this time to grow your business and bounce back when the time is right. Strengthen Bond with customers on social mediaUse your business’ social networking accounts to connect with customers and target them. Don’t push for sales or conversions.  More people are logging on social media, and they need to be in communication. People are information hungry right now and if you can provide it to them it will add to your cred...
Enterprise SEO: Let Your Website Produce Your Dream ResultsBest SEO Company | Professional Digital Marketing Agency USA
Enterprise SEO, enterprise seo pricing, enterprise seo services, enterprise seo strategy, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Enterprise SEO: Let Your Website Produce Your Dream ResultsBest SEO Company | Professional Digital Marketing Agency USA

Planning and executing techniques that can enhance the performance of a website and visibility for SEO optimization is what is defined as enterprise SEO. It gives businesses ample space to turn the techniques into action, thereby, improving the website’s rank as well as traffic. Why enterprise SEO should matter to you?Because with more and more audience finding your website in search results.  Your chances to have more and more conversions increase alongside. Craving for more reasons how enterprise SEO can take your business towards success? Keep reading below…Benefits of Enterprise SEO for BusinessesYou may not know but enterprise SEO is an effortless way of identifying the potential customers and pull them towards your website by implementing standard marketin...
Local SEO Workflows to Better Manage Your Google My Business Listing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Local SEO Workflows to Better Manage Your Google My Business Listing

Want to learn how to keep returning customers engaged and convert new customers through your Google My Business listing?On October 28, I moderated a Search Engine Journal webinar sponsored by SEMrush and presented by Ross Tavendale, Managing Director at Type A Media.He walked through some simple workflows that small business owners can start doing today in order to work smarter with their Google My Business (GMB) listing.Here’s a recap of the presentation.Running a small business is hard.Often, as the owner of a small business, you are in charge of HR, finance, operations, sales, marketing and a million other things.In today’s fast-paced environment, if you’re just standing still and maintaining the status quo, that actually means that over time your business will experience attrition a...
Top 10 SEO Companies in Canada Ranked
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, The Top 10

Top 10 SEO Companies in Canada Ranked

October 29, 2020 John Vuong The Top 10 Are you on the hunt for the most trusted search engine optimization (SEO) all over Canada? To narrow down your options, it’s best practice to compare the performance of the leading players in the industry and see if they can help you reach your goals. When executed right (and consistently), SEO can fuel the growth of your business. So it’s important to carefully assess if an SEO company has the skill and expertise to improve search engin...
a free online school dedicated to local SEO
Blog, BrightLocal Products, googe optimize, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO

a free online school dedicated to local SEO

We’ve been working hard behind the scenes and are thrilled to announce the arrival of BrightLocal Academy: a free online school dedicated to teaching you all about local SEO. Built with busy professionals in mind, it will help you to:Make the most of the time you have to learn with short interactive videos. Fill your knowledge gaps by letting you learn what you want, when you want to. Make what you learn really stick, through regular quizzes. Stand out from the crowd with certificates you can add to your CV or LinkedIn profile.  The first course we’re launching is Level Up Your Local SEO with BrightLocal which uses the power of interactive content to guide you through the theory of local SEO and shows you how to put its awesome powers into practice with confidence.  So if y...
The Role of Artificial Intelligence In Improving SEOBest SEO Company | Professional Digital Marketing Agency USA
artificial intelligence, googe optimize, google optimization, google seo, Google Updates, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo audit, seo company, seo services, Social Marketing Strategies

The Role of Artificial Intelligence In Improving SEOBest SEO Company | Professional Digital Marketing Agency USA

Customers are out there searching for the right services and products that you as a business are claiming to provide. They are using every means available to them to look for products, services, and information that they need. They are looking for genuine and good products and service providers on search engines, local business searches, using different platforms like mobile and tools like voice search. The point of all this is that your customer is looking for you desperately and it is you who has to meet them halfway. Be where your customers are and seize the opportunity. SEO (Search Engine Optimization) is a key method to do this. It establishes your presence in all the locations where there is a probability of consumers looking for you. SEO ranks your website where it matte...
Best Secrets for Off-Page SEO Success in 2020
googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Best Secrets for Off-Page SEO Success in 2020

November 26, 2020 Bryan Cinco Internet marketing, Online marketing, SEO There’s only so much you can do on your website to get more traffic and increase user’s awareness of your brand. To widen your reach across the internet and make it easier for your target customers to find you, applying the best practices for off-page SEO is a must. What Is Off-Page SEO? It describes any actions performed outside your own website to improve your rankings on search engine results pages. Di...
Goofiest Local SEO Metrics and Better Numbers for You to Watch
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Goofiest Local SEO Metrics and Better Numbers for You to Watch

Like my post? Please share! It’s hard enough to pilot your business into Google’s local search results and pick up the right customers.  That’s even harder if your instruments point you in the wrong direction, or you look at them wrong, or you look at the wrong instruments. In local SEO it’s easy to waste precious time and energy on goals that don’t matter, problems that don’t exist, or showy numbers that obscure important numbers.  The end result is you waste time and work less on what affects your business the most, and generally achieve the opposite of what you want.   I spend a lot of time with clients (long-term, audit, and consultation) homing in on one thing and tuning out another thing.  Below is a rundown of what I’ve found to be most common goofy and unimportant measurements o...
How to Ready Your Business For Scalability? 4 Essential Steps To Avoid ObstaclesBest SEO Company | Professional Digital Marketing Agency USA
Advanced SEO Techniques, Business advice, business analysis, Digital Marketing Strategies, Email Marketing, googe optimize, Google, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo company, seo services

How to Ready Your Business For Scalability? 4 Essential Steps To Avoid ObstaclesBest SEO Company | Professional Digital Marketing Agency USA

Setting up a business is one thing but growth and scalability are a totally different story. The metrics change drastically in the latter. It is true that the beginning stages for any business can be tough and complicated, however business owners must also think of ways to prepare for the future plans of scaling up and expansion. Once your business has traversed the road between setting up and scalability newer challenges begin to appear and the best way to mitigate them is to be ready and prepared. Scalability means growth and expansion which should be the target of every business. Without it, you start stagnating and your business ultimately ends in a stalemate. Scaling your business should be approached with caution, if you go too fast you can end up crashing and if you ...