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How to Optimize the Local Customer Buying Journey
Local searchers buy from businesses that not only have the best products and services but also, provide a great buying experience.
According to the State of the Connected Customer report by Salesforce, 80% of customers argue that the experience a business provides is as good as their product or the service they deliver.
A purchase happens in stages. By identifying what happens in each stage, you understand what a potential customer is doing, what they need, and their pain points.
While working on your client’s local businesses, your efforts are focused on providing relevant information to potential customers throughout the customer buying journey. It makes it easier for them to make informed choices and, in the process, helps yo...

