Sunday, August 30Digital Marketing Journals

Local Marketing

How to Optimize the Local Customer Buying Journey
content marketing, googe optimize, google optimization, google seo, Learn, Local Marketing, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Optimize the Local Customer Buying Journey

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Local searchers buy from businesses that not only have the best products and services but also, provide a great buying experience. According to the State of the Connected Customer report by Salesforce, 80% of customers argue that the experience a business provides is as good as their product or the service they deliver. A purchase happens in stages. By identifying what happens in each stage, you understand what a potential customer is doing, what they need, and their pain points.  While working on your client’s local businesses, your efforts are focused on providing relevant information to potential customers throughout the customer buying journey. It makes it easier for them to make informed choices and, in the process, helps yo...
6 Reasons Every Local Business Must Market With Google My Business Listing
Google My Business, Growth Hacks / Tips / Strategies, Local Marketing, Small Business, Social Marketing Strategies, social media, social media marketing

6 Reasons Every Local Business Must Market With Google My Business Listing

Most of us spend endless hours and resources for social media marketing, but we end up ignoring the most preliminary step, and that’s optimizing our search rankings. No matter how many social media platforms you actively use, Google search still remains the favorite go-to option for making vital buying decisions. One of the first things that customers looking for your products and services online will do is an in-depth Google search. In fact, Google has reported that 46% of all searches have local intent and that business location is the main piece of information sought by local searches. But how do you make sure you pop up in their search results with relevant information across multiple devices? The easiest and fastest way to show up in the search feed is to have a Google My Business lis...