Sunday, July 3Digital Marketing Journals

seo company

How to Make the Most of Your SEO Investment
Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Make the Most of Your SEO Investment

SEO is one of the most important investments you can make for your business. It can help you generate more leads and sales, and it can also help you improve your website’s visibility online. However, SEO is not a one-time investment – it’s an ongoing process that requires time and effort to maintain. In this blog post, we will discuss some tips on how to make the most of your SEO investment and get the most out of your SEO campaign! Choose the Right SEO PartnerMost small business owners make the biggest mistake by trying to do SEO (Search Engine Optimization) on their own. Unless you’re well-versed in SEO, chances are you’ll need to hire a marketing firm to help improve your website’s ranking on search engines. But with so many firms to choose from, how do you know which one is right ...
SEO for Restoration Companies: How to Get Found and Grow Your Business
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO for Restoration Companies: How to Get Found and Grow Your Business

If you’re a restoration company, then you know that online marketing is essential to your success. In order to get found by potential customers who are searching for restoration services in their area, you need to be ranking high in Google search results. In this blog post, we will discuss the importance of SEO for restoration companies and offer tips on how you can improve your website’s ranking. Why SEO?Restoration companies provide an essential service to homeowners and businesses, helping to repair damage caused by water, fire, or other disasters. In order to be successful, restoration companies need to be able to reach potential customers who are searching for their services. That’s where SEO for restoration companies comes in. By optimizing their website for relevant keywords, r...
The Top 4 Benefits of SEO for Real Estate Professionals
Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Top 4 Benefits of SEO for Real Estate Professionals

If you’re a real estate professional, then you know that online marketing is essential for your success. In today’s digital age, most people start their home search online. That’s why it’s important to make sure your website is ranking high in the search engines by using the most up-to-date SEO strategies. In this blog post, we will discuss the top 4 benefits of SEO for real estate professionals — let’s dive in! Increased Web Traffic to Your Real Estate SiteAs a real estate professional, one of the best ways to grow your business is by increasing traffic to your website. And one of the most effective ways to do this is by optimizing your site for search engines (SEO). By making sure your website appears as high as possible in search results, you can dramatically increase the number of...
The Truth About SEO: How Effective Is It Really?
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Truth About SEO: How Effective Is It Really?

Is SEO really worth it? We know that Google processes almost 7 billion searches per day, and that results on the first page of Google search results get the most clicks from users. Still, there’s some uncertainty about investing in SEO. Some people swear by its effectiveness, while others claim that it is a waste of time. So, what is the truth? Is SEO worth your time and effort? In this blog post, we will explore the effectiveness of SEO and determine whether or not it is still an effective marketing strategy. The Power of SEO How is your business doing online? Anyone who has ever tried to sell something online knows that the first step is to get people to your website. But how do you do that? The most effective way is to use SEO, or search engine optimization. By optimizing your websi...
Do-It-Yourself SEO: The Dangers of Going Alone
Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Do-It-Yourself SEO: The Dangers of Going Alone

What if trying to save money ends up costing you more? If you’re like most business owners, you want to save money wherever you can. And when it comes to SEO, it’s tempting to try to do it yourself in order to save on costs. After all, what could be easier than optimizing your website for Google yourself? Unfortunately, DIY SEO can be very dangerous – and it often doesn’t work. In this blog post, we’ll discuss the dangers of trying to do SEO by yourself, and why hiring a professional is always the best option. You Might Not Target the Right KeywordsKeywords are the primary tool of SEO, and most business owners don’t know how to find the right ones. Many small business owners struggle with doing their own SEO because they don’t have the time or knowledge needed to effectively identify ...
5 Business Myths About Digital Marketing: Debunked!
Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Business Myths About Digital Marketing: Debunked!

Are you a business owner who is unsure about digital marketing? If you’ve heard some of the statements going around about marketing and small businesses, we don’t blame you. Fortunately, these are myths. Many business owners have misconceptions about digital marketing and what it can do for their business. In this blog post, we will debunk five of the most common myths about digital marketing! Digital Marketing is Too ExpensiveOne common myth is that digital marketing is too expensive. That’s not true. While it is true that some digital marketing campaigns can be costly, there are plenty of affordable options as well. In fact, there are many digital marketing tools and techniques that cost nothing at all. For example, social media platforms like Facebook and Twitter offer free ways to...
How Do SEO Companies Work? Everything You Need to Know
googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Do SEO Companies Work? Everything You Need to Know

When it comes to search engine optimization (SEO), there are a lot of misconceptions floating around. Some people think that SEO is all about tricking the search engines into ranking your website higher. Others think that it’s all a scam and that SEO companies can’t actually help your business. In this blog post, we will dispel these myths and explain how SEO companies actually work. We’ll also give you a few tips on how to choose the right SEO company for your business. Why You Need SEOHow do you stand out from competitors in your market? Small businesses have many advantages over larger companies, including the ability to adapt rapidly to trends and changes in their industry. However, this flexibility also makes it more difficult for small businesses to maintain a consistent presenc...
5 Tips to Building Backlinks for Digital Marketing
googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Tips to Building Backlinks for Digital Marketing

Backlinks are an important part of any digital marketing strategy. They help you rank higher in search engine results pages, and can even help your website’s credibility with customers. But how do you go about getting them? And once you have them, how can you make sure they’re helping your digital marketing efforts? In this blog post, we will discuss 5 tips for building backlinks that will help you achieve success in your digital marketing campaigns. Start With ResearchThe first step in getting high-quality backlinks is knowing what websites to seek links from. To find out, you need to do your research. You’ll need to know which websites are most relevant to your business, and which ones have the most authority. This will help you determine where to focus your efforts. Relevance is im...
What SEO Companies Do: The Value of Digital Marketing
googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What SEO Companies Do: The Value of Digital Marketing

Almost 60% of the world population uses the internet in their day-to-day lives. Whether it’s for work, entertainment, or to get information, the internet has become a mainstay in our existence. It’s also why businesses have placed such a high level of importance on their digital presence and are seeking SEO companies to help with their digital marketing. While many small companies understand in theory what happens with digital marketing and SEO, many probably don’t actually know the specifics. It wouldn’t be uncommon to wonder what SEO companies actually do if you hire them. So, let’s take a closer look at what an SEO company does and why digital marketing should be a priority for your company. What Does It Mean to Have a Digital Presence?A company in today’s tech-driven world needs t...
The Power of Experts on Your Marketing Team
googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

The Power of Experts on Your Marketing Team

The average membership to an SEO analytics site (like Semrush) ranges from $100 to $500 a month. A month! And that’s just to access the software. It doesn’t include training on how to use it, what the analytics mean, or how to apply them to your business. Even if you took one of the free SEO courses that are out there, you still have to look at how long the training would take and how much your time is worth. When you hire an SEO expert, not only do they have all the SEO tools already, but they have years of expertise. You’re paying them for their opinion, time, and perspective. Learn why working with an expert is worth it below.  They Can Help You Identify What’s Not Working with SEO Tools SEO isn’t just about keywords. There are a handful of factors Google considers when deciding on...
Stay on Top of Customer Feedback with NPS Notification for Get Reviews
Blog, BrightLocal Products, googe optimize, google optimization, google seo, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Stay on Top of Customer Feedback with NPS Notification for Get Reviews

We’ve just added a new feature to Get Reviews so you can stay closer to customer feedback when running review generation campaigns. Now, when you run a Get Reviews campaign, you’ll have the option to receive email notifications about the Net Promoter Score (NPS) customers give.React Quickly to Negative Feedback Receiving negative feedback is never nice, but what you do next can make all the difference. Our research shows that 80% of consumers would be ‘likely’ or ‘highly likely’ to leave a review if they initially had a negative experience that was turned into a positive experience. We also know that speed of response can make or break customer satisfaction; 46% of customers expect companies to respond faster than four hours. With NPS Notifications, you can get instantly notified whe...
The Importance of Strong Branding for Small Businesses
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Importance of Strong Branding for Small Businesses

Studies have shown that kids can recognize and correctly identify logos before they can read. That’s how powerful logos and color choices can be! And while these studies used large-scale brands, smaller businesses can benefit from strong branding just the same. But what is branding? Unless you’re a marketing executive, you may not understand all the components that go into a “brand.” That’s where we come in. We’re explaining what branding is and how it benefits small businesses, below. What’s a Brand, Anyway?While it might seem like a marketing buzzword, brands are like your company’s personality. They help people know what to expect from your business, give you guidelines on how to conduct yourself, and help determine your marketing content. Brands consist of a few components, includ...
Keyword Strategy Tips From the Experts
Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Keyword Strategy Tips From the Experts

If you’re new to SEO, you may be vaguely familiar with what keywords are, but not how to find them or what they mean. Keywords are essentially search terms that help consumers identify your business. In terms of search engines, keywords are what help the algorithm match your website to search terms. For example, if a consumer searches for “local shoe repair,” they expect to see search results for shoe repair shops near them. If you use the right keyword strategy and work with an SEO expert, then your shoe repair business should show up in those results. How Do You Find Keywords?When you’re creating an SEO strategy, you need to sit down and think about the terms you’d use to describe your business. For the example above, that could be luxury shoe repair, leather repair, cobbler, (locat...
What Are SEO Companies and Why Should You Work With Them?
googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What Are SEO Companies and Why Should You Work With Them?

You might be old enough to remember the days of pulling out the Yellow Pages in the phone book to find information on your local pizza place or dentist. Now, instead, you grab your phone or computer, hop on and do a search. Search engines like Google, Yahoo, and Bing now answer all our most pressing questions. Google processes 8.5 billion searches a day. 84% of users go to Google three or more times a day to get their questions answered. So, how does Google know the answers we’re looking for, and how does it decide what information to use when it answers our most pressing questions? Search engine optimization is used by companies across the globe to get Google and the others to make sure they put certain companies’ information at the top of the search results. Those same companies use ...
4 Ways To Win With Video
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, youtube

4 Ways To Win With Video

Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine. Today, over 2.6 billion people use the platform. And YouTube isn’t the only player in town. Vimeo, TikTok, Facebook, and Instagram all have powerful video marketing capabilities to help businesses get found. Local businesses can use video marketing to drive traffic, reach more customers, and grow online. Here are four strategies to build your local video marketing strategy. The Value Of Video Marketing For Local Businesses Video is a powerful medium for local businesses. While many might assume that video marketing is more in the domain of online bus...
Finding the Right Fit When Choosing a Marketing Firm
content marketing, googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Finding the Right Fit When Choosing a Marketing Firm

If you’ve ever been in a position to hire a company you want to perform a service for you, you likely know simply hopping on a search engine can be quite overwhelming. Sure, Google might give you options, but how do you know you’re hiring the best choice? When it comes to your company’s marketing needs, you don’t want to make a mistake. How many SEO companies are there who can meet the needs of your company’s marketing demands? And which one will do it well and for a fair price?When it comes to your business marketing, you want and need the very best SEO company who will cater to your unique needs. Read on for what to consider when selecting a marketing firm that’s the right fit for you. Choosing an SEO CompanyHow many SEO companies are there that specialize in small companies? Not ...
How to Choose the Right SEO Company: The Complete Guide
googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Choose the Right SEO Company: The Complete Guide

SEO is one of the most important aspects of any online marketing campaign, and as a business owner, you know you don’t have the time or expertise to do it yourself. It can be difficult to know which SEO company is right for you, and it’s important to make sure you are choosing a company that will help you achieve your goals. In this guide, we will walk you through the process of choosing the right SEO company for your business.We’ll discuss what to look for, and provide tips on how to make sure you’re getting the most out of your investment. Let’s get started! Do They Have the Right Experience?When you’re looking for an SEO company to help promote your business, it’s important to find one that has the right kind of experience. Ideally, you want a company that has both experience wit...
How to Get a Great ROI Working With a Marketing Firm
googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Get a Great ROI Working With a Marketing Firm

If your business is like most, you’re constantly making decisions related to money. Is it worthwhile for the business to spend this money? Can the business afford it? What do we get in return if we spend? You also understand you won’t be much of a business if you don’t have customers and clients coming to your door, which is why you do marketing. Have you ever wondered if the cost of working with a marketing firm is worth the return you get from it? So much of marketing is now done with SEO companies who will work to market your business and online presence. So, how much do SEO companies charge? As a business, you might really be wondering if the cost of the marketing will be worth the return you get from it. Read on to learn more about getting the very best return on your investment fr...
A Guide to Using SEO for Better Customer Experience
googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Using SEO for Better Customer Experience

As a strategy for driving traffic to websites, SEO is nothing new. Yet there are more uses for it than just that. Done well, SEO enables businesses to best reach target customers and accompany them along their journeys. As marketing initiatives, SEO and customer experience (CX) need to be interlinked.  We’ve put together this guide to using SEO to help you align them and ensure your customer experience hits the mark.  What is an optimal customer experience like? In a world of multiplying consumer choice, the importance of customer loyalty continues to grow. How can savvy businesses step up their customer experience game and set themselves apart?  SEO efforts must be in service of empowering customers and enhancing their experience at every touchpoint. Why? Because Google prioritizes we...
5 Automotive SEO Best Practices For Driving Business In 2022
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Vertical SEO

5 Automotive SEO Best Practices For Driving Business In 2022

Whether you’re managing a car and truck dealership, a tire shop, or any other type of automotive business, search engine optimization (SEO) is a crucial ingredient in every impactful marketing campaign. In fact, digital marketing spending now outpaces conventional advertising in many industries, including automotive. Since 2015, automotive marketing experts have significantly increased their SEO budgets, while spending on traditional channels like TV remains flat or has even decreased throughout the automotive vertical. Many shoppers begin serious auto searches on websites like EveryCarListed.com or TrueCar, and spend about 14 hours researching dealerships, pricing, and reviews before ever contacting a business like yours. What’s more, a full 53% of mobile and desktop users click on org...
How a Content Strategy Can Elevate Your Business
Business advice, content marketing, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How a Content Strategy Can Elevate Your Business

Content marketing is essential for any business. Whether it’s written, video, or images, the content you share with your prospects and customers helps define the image your brand has in the world. But what is content strategy exactly? Content marketing decides what you post, while content strategy determines what you create and where and why you post it. It sounds complicated, but we promise it’s intuitive when you work with the right expert. Learn about the benefits of investing in a content strategy, below. What Are the Components of a Content Strategy? Your strategy is a plan of action on how you’re going to deliver value to your customers that educates them about your brand simultaneously. Your strategy can (and should!) change with your business and the goals you’re investing in a...
Blake Denman on How to Grow Your Agency (While Avoiding Screwups)
googe optimize, google optimization, google seo, Local SEO, podcast, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Blake Denman on How to Grow Your Agency (While Avoiding Screwups)

Adventures in Local Marketing is back and we’re pretty excited because we have now introduced video versions of our interviews with local marketing experts. Scroll down to give it a watch! If you prefer to listen on the go (or you simply don’t want to see our faces!) then you can still download and listen to the audio version. Enjoy! Growing an agency is hard. There are so many things to get right and so many things that can go wrong.  Growth isn’t as simple as getting new clients on the books–and that’s not exactly simple anyway. You also need to focus on client retention, hiring and training staff, managing team workloads, creating efficient processes, and building and nurturing a winning culture–all while keeping a watchful eye on profitability.On this episode, we chatted to Blake D...
Why NAP & User Experience Are Crucial To Local SEO
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why NAP & User Experience Are Crucial To Local SEO

NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and other online directories and sites can influence your local rankings. However, having a consistent NAP is also important to the user journey, as online directories and social bookmarking sites aren’t just used by Google – they’re used by humans, too. Maintaining a high level of consistency and accuracy reduces the risk of mistakes being made by search engines mechanically processing the data. It also reduces the risk of user friction should a potential customer trying to contact your business come across an incorrect phone number, store hours, or email address. And, if Google comes across five diffe...
5 Benefits of Doing Well in Search Results
googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Benefits of Doing Well in Search Results

When it comes to search engine optimization (SEO), one of the most important goals is to rank well in search results. But why is that important? That’s a great question, and it’s the focus of today’s blog post. Why is ranking highly on Google so important to small businesses and what do you get from it? We’ll at five benefits today. Read on to find out why ranking highly matters to your company! Increased Site TrafficIf you’re running a website, you want people to find it. Ranking high in search results is one of the best ways to ensure that your website gets seen by potential customers or clients. According to research, websites that show up on Page One of Google capture between 70% and 90% of the clicks from consumers. Ranking high in search results can lead to more traffic for your...
SEO Experience: Lessons Learned from 9 Years in the Industry
Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Experience: Lessons Learned from 9 Years in the Industry

It’s been 9 years since I started Local SEO Search. At that time, small businesses were no longer getting good results from traditional advertising, and everyone was trying to figure out how to reach customers in a digital world. I remember spending hours upon hours reading articles and experimenting with different techniques. Over the years, I’ve learned a lot about SEO – both from my own experiences and from the success we’ve created for our clients. In this blog post, I’d like to share some of the most important lessons I’ve learned over the years. Digital Marketing is Always ChangingAnyone who works in SEO knows that the landscape is always changing. What worked last year may not work this year, and what works today may be obsolete tomorrow. This can be frustrating for businesses ...
A Guide to Mobile Optimization for Local Business Websites
googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Mobile Optimization for Local Business Websites

In the last few years, there has been a dramatic increase in the number of searches conducted on mobile devices. According to recent studies, 64% of all searches are now conducted on mobile devices and I’m sure this number will continue to grow.  With the majority of viable consumers having access to smartphones, it’s more important than ever for local businesses to optimize their websites for mobile. Not only is it important from a search engine optimization standpoint, but making a website mobile-friendly also provides a better user experience for your client’s customers. In this guide, we will discuss all aspects of mobile optimization, from making your clients’ websites mobile-friendly for search engines, to improving the user experience. We’ll also cover some common mistakes to av...
4 Tips For Getting Your Story On The Local News
googe optimize, google optimization, google seo, Link Building, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

4 Tips For Getting Your Story On The Local News

Building your brand via local media coverage and news websites can provide substantial benefits for your business – online and off. Google and other search engines place great value on external brand mentions and links by sources they perceive as trustworthy. This PR exposure in news and media outlets active in your local communities offers access to new audiences and fuels your sales growth potential, too. Understanding how to get a story on local news sites relevant to your business can give you a competitive advantage over your local competition. Use these four proven tips packed with the actionable tactics you’ll use to connect with and get featured in local media, building valuable links, visibility, and new business in the process. 1. Lay The Groundwork The biggest mistake compani...
Get More Leads For Your Small Business
Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Get More Leads For Your Small Business

Without customers, you wouldn’t have a business. And while you (hopefully) have repeat customers you can rely on, you should always be looking for new leads. We’ll admit, it’s easier said than done. To help you refresh your lead generation strategy, we’ve put together a guide on getting more leads below.  Update Your Target Audience You’ve heard about the importance of knowing your target audience before. If you haven’t, then you have some basic marketing research to do. For those that have a target audience, when was the last time you updated it? The world has changed a lot in the last few years, including people’s shopping habits. If the last time you created your customer profiles or did in-depth research was pre-Covid, then it’s time to take another look. Updating your target audi...
It Takes a Team: Why Experts Are Your Best Bet for SEO
Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

It Takes a Team: Why Experts Are Your Best Bet for SEO

If you’re like most business owners, you want to make sure that your website is seen by as many people as possible. You may have heard that SEO is the key to achieving this goal, and you’re right! But it’s not something that you can do on your own. It takes a team of experts with the right skills and knowledge to help get your website ranking high on search engines. In this blog post, we’ll discuss why a team approach is best for SEO, and how you can find the right professionals to help you achieve success. The Many Parts of SEO Anyone who has tried to do their own SEO knows that it’s not easy. There are a lot of different elements, and each one needs an expert to do it well. For example, you need to be able to research keywords, write compelling content, and build links from high-qual...
Google Business Profile Optimization with Joy Hawkins
googe optimize, Google My Business, google optimization, google seo, Local Search Clinic, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Webinars

Google Business Profile Optimization with Joy Hawkins

In our first Local Search Clinic of 2022, host Claire Carlile was joined by Joy Hawkins (Sterling Sky) to answer your burning questions on Google Business Profile.  Thank you to everyone who attended the clinic, asked your questions, and shared your own insights. It’s always great to have so many of you take part! During the event, we answered questions ranging from image optimization, tips for service-area businesses, and rankings after the Vicinity update. You won’t want to miss this – check out the recording below.  RecordingResourcesOur Expert PanelistJoy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a local SEO agency in Canada and the USA. A Google My Business Product Expert, speaker for MozCon and Pubcon, Joy is one of the leading local exper...
The Complete Guide For Local Businesses
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Complete Guide For Local Businesses

When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic to their physical storefront. However, there are also B2B businesses, which may or may not operate from a distinct location, e.g., a commercial realtor. These types of businesses have similar, albeit slightly different, challenges to having their customers find and engage with them via organic search. The overarching goal of a local SEO strategy for any B2B business (much like its B2C counterparts) is to establish itself as the most trusted authority for all topics related to the products and/or services within a specific geographic service area. As such, businesses must present themselves as active, trusted commun...
4 Tips for Local Businesses: How to Get Noticed in Your Community
Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Tips for Local Businesses: How to Get Noticed in Your Community

As a small business owner, it can feel like it’s difficult to get your name out there and be seen as a leader in your community. At one time, having a successful and useful business in your city or neighbourhood was all you needed, but now there are so many other businesses competing for attention, it can be hard to make your voice heard. If you’re feeling invisible, especially compared to the large company down the street, this blog post is exactly what you need. We’ll give you 10 tips that will help you get noticed and stand out from the competition in your local community! Get Involved in Local EventsAny business, no matter its size, can get involved in the community and make a difference. One way to get started is by attending local events. This could involve setting up a stall at...
4 Top Reasons Your Google Business Profile Information Keeps Updating
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Top Reasons Your Google Business Profile Information Keeps Updating

For any local business that qualifies, claiming your Google Business Profile is a must-do to help your business rank higher on Google. Regularly optimizing your business profile with content such as posts, new products or services, holiday hours, photos, and other updated information about your company keeps your listing fresh and current for potential customers. But did you know that the information on your Google Business Profile could get changed at any moment? In many cases, these changes go live without you even knowing it. Some updates to your business profile could even impact your business. If your profile is changed, you should receive an email letting you know of any changes or suggestions. But that’s not always the case. That’s why it’s crucial that you keep an eye on your bu...
5 Ways to Improve Your Online Presence
Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways to Improve Your Online Presence

Are you looking to improve your company’s online presence? If so, you’re in the right place! In this blog post, we will discuss five ways that you can boost your visibility and reach more customers online. Improving your online presence is essential for any business – no matter how big or small. Fortunately, there are a lot of strategies available to help you. Let’s get started! Optimize For SEO Obviously we’re an SEO company, so we’ll start with the most obvious way to improve your company’s online presence: search engine optimization (SEO)! Anyone who has ever tried to find something online knows the importance of search engines. Whether you’re looking for the latest news or a new pair of shoes, search engines are how we find what we’re looking for on the internet. And for businesses...
SEO Tactics That Work – Local SEO Search Inc.
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Tactics That Work – Local SEO Search Inc.

SEO is an important part of modern marketing. It’s a time-consuming process, and it can be difficult to know where to start or what the best strategy is. Fortunately, this guide will give you a quick overview of search engine optimization (SEO) that works well now. Given how quickly the digital marketing landscape is changing, it’s important to stay up-to-date with the latest best practices. Keep reading if you’re ready for your website to rank more highly in Google this year! Use Keywords in the Right PlacesOne of the most important aspects of SEO is choosing the right keywords to target. But, once you’ve selected your keywords, where should you use them? Here are a few tips to help you get the most out of your keywords. First, use your keywords in the first 100 words of your content...
Digital Marketing: How to Reach your Target Audience
googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Digital Marketing: How to Reach your Target Audience

Digital marketing is one of the most efficient and effective ways to reach your target audience. By using digital channels such as websites, social media, and email, you can connect with potential customers anywhere in the world. In this blog post, we will discuss some tips for reaching your target audience through digital marketing. We’ll also cover some of the most popular digital marketing channels and how to use them effectively. So whether you’re just getting started with digital marketing or you’re looking for new ideas, read on for some helpful tips! What is Digital Marketing and Why is It Important? In the most basic sense, digital marketing is the process of promoting a product or service online. It covers a wide range of activities, including content marketing, search engine ...
3 Huge Reasons Why Negative Reviews Help SEO
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

3 Huge Reasons Why Negative Reviews Help SEO

This post was sponsored by ReviewInc, opinions expressed in this article are the sponsor’s own. You get that notification of a new review in your inbox. Next, you hold your breath and recite a short prayer before opening the email. You’re bracing yourself for a negative review. Business owners like you regularly experience this dread; you know a picture can say a thousand words – so can a review (even with a character limit). We know consumers rely heavily on reviews for their business decisions. Therefore, your first thought may be to put your best foot forward and avoid any negativity like the plague. However, sometimes bad is good. Should I Remove Negative Reviews? You may be surprised, but no, do not delete negative reviews. It seems counterintuitive, but trust us – negative reviews...
How to Increase Your Google Rankings: Tips from the Pros
Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Increase Your Google Rankings: Tips from the Pros

Anyone who has ever tried to increase their Google rankings knows that it can be a daunting task. There are so many factors that go into ranking high on Google, and it can be hard to know where to start. In this blog post, we will discuss some tips from the pros on how to improve your Google rankings. We will cover everything from keyword research to link building, and we will provide you with a step-by-step guide on how to get started. If you’re ready to start climbing the ladder of Google success, keep reading! How to Do Keyword ResearchFor any business that wants to succeed online, keyword research is essential. By understanding which keywords are most popular with users, you can ensure that your website is ranking highly for terms that will actually lead to clicks and conversions....
50+ Business-Building Local SEO Tactics For SMBs
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

50+ Business-Building Local SEO Tactics For SMBs

Do you have a local small to medium-sized business (SMB)? If so, you know just how difficult it is to get found and stand out in increasingly competitive search results. Local SEO strategies must adapt to new features and algorithm updates by the top search engines that affect local search results. Most local SEO tactics fall into the following three categories. Optimizing local listings and citations. Optimizing your website and its content. Optimizing and working on incoming links. In this column, you’ll find over 50 specific things you can do right now to help improve your visibility in local search results, divided into those categories above. Optimizing Local Listings & Citations Let’s start with your NAP (Name, Address, and Phone Number) data. In order to get listed and ranked...
SEO Experts: What They Do and Why You Need One
Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Experts: What They Do and Why You Need One

If you’re running a business, then you know that online visibility is key. You need to make sure that your website can be found by potential customers, and one of the best ways to do that is through search engine optimization (SEO). SEO can be tricky, though, and if you’re not familiar with all of the ins and outs, it’s a good idea to hire an SEO expert. In this blog post, we will discuss what SEO experts do and why you need one for your business. Why Your Business Needs an SEO ExpertIf you own a business, it’s important to make sure that your website is optimized for search engines. After all, what’s the point of having a great website if no one can find it? That’s where an SEO expert comes in. SEO experts can help to ensure that your site appears as high as possible in search engine...
The Key Characteristics of Top SEO Companies
googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Key Characteristics of Top SEO Companies

Working with a top SEO company can help your business grow dramatically through ranking well on Google and engaging your ideal customers. However, how do you know that a marketing firm is a top agency? Having a good answer to this question can help you save thousands of dollars and hours of frustration. Fortunately, there are key characteristics you can look for. Read on to learn how to identify top SEO companies so you can find the right marketing partner! Focus on Achieving Specific Client GoalsMany businesses struggle to achieve their desired results with their marketing campaigns. Often, this is because they are not working with a top marketing agency that can help them to develop and execute a plan that is focused on achieving specific goals. The top SEO companies understand that...
The “Other SEO Company”: When it’s Time to Switch
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The “Other SEO Company”: When it’s Time to Switch

Many times a relationship is begun with good intentions, but it simply doesn’t work out. The same is true in business partnerships. If you’re looking for an SEO company but your current provider isn’t meeting your needs, it may be time to look for the other SEO company — the one that is the right fit. How do you know it’s time to switch? Here are some signs you don’t want to miss. Lack of Communication or TransparencyGood communication is essential to any successful partnership, and that includes the relationship between a business and its marketing firm. If there’s a lack of communication or transparency, it’s a sign that the marketing firm isn’t a good fit for your business. Switching to a new firm can be a daunting task, but it’s worth it if it means better communication and more s...
The SEO Process: Off-Page Optimization
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

The SEO Process: Off-Page Optimization

It’s common to see SEO blogs that discuss on-page optimization, such as keyword research, creating great content, and making sure your website is well-structured. However, off-page SEO can be a bit more of a mystery.  In this blog post, we will discuss the off-page optimization techniques that can help improve your website’s search engine rankings. We’ll also provide some tips on how to execute these strategies effectively. So if you’re ready to learn more about the SEO process, keep reading! What is Off-Page Optimization?Although on-page optimization gets most of the attention in the SEO process, off-page optimization is just as important for getting your website to rank high in search results. Off-page optimization refers to all the activities that you do outside of your website to ...
SEO for Small Businesses: How to Get Started
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO for Small Businesses: How to Get Started

As a small business owner, you may be wondering how to get started with SEO. After all, with so many big businesses out there vying for the top spot on Google, it can seem like an uphill battle.  One way to level the playing field is to use an SEO campaign to improve your website’s ranking in search engine results pages. In this blog post, we will discuss how small businesses can get started with SEO and see improvements in their website traffic and revenue. The Foundation of an SEO Campaign: Your WebsiteA website is the foundation of a small business marketing campaign. It’s the first impression potential customers will have of your business, so it’s important to make sure it reflects the image you want to project.  A well-designed website will showcase your products or services in t...
50+ Business-Building Local SEO Tactics For SMBs
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

50+ Business-Building Local SEO Tactics For SMBs

Do you have a local small to medium-sized business (SMB)? If so, you know just how difficult it is to get found and stand out in increasingly competitive search results. Local SEO strategies must adapt to new features and algorithm updates by the top search engines that affect local search results. Most local SEO tactics fall into the following three categories. Optimizing local listings and citations. Optimizing your website and its content. Optimizing and working on incoming links. In this column, you’ll find over 50 specific things you can do right now to help improve your visibility in local search results, divided into those categories above. Optimizing Local Listings & Citations Let’s start with your NAP (Name, Address, and Phone Number) data. In order to get listed and ranked...
9 Local SEO Tips From Top Experts
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

9 Local SEO Tips From Top Experts

Earlier this month, marketers from around the world joined the latest LocalU virtual conference, put on by Local University. The symposium topics were filled with local marketing tips from top experts on everything from handling fake reviews, to SEO forecasting, and more. Attendees engaged in lively discussions on Twitter throughout each session, highlighting the speakers’ most helpful and tangible tips. Below are the top takeaways from each speaker and their respective session. 1. Write For Customers First and Google Second Charli Hunt, ProofContent Image credit: LocalU.org “If you just write content for Google’s algorithm (and not users first), you will be knocked off your top rankings perch.” Include local identifiers based on what customers are already searching for. Whether that’s ...
5 Small Business Digital Marketing Efforts That Produce Big Results
googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Small Business Digital Marketing Efforts That Produce Big Results

Digital marketing can be a daunting task for small businesses. There are so many platforms and strategies to choose from, it can be hard to know where to start.  In this blog post, we will discuss five digital marketing efforts that are guaranteed to produce big results for your small business. Whether you are looking to increase website traffic, generate leads, or boost sales, these five strategies will help you achieve your goals! A Well-Designed, Mobile-Friendly WebsiteWhen we say that a website is well-designed, we mean that it’s easy to use, visually appealing, and user-friendly. A well-designed website will be responsive to different screen sizes, so it will look good no matter what device you’re using to view it. It will also be easy to navigate, with clear menus and calls to a...
5 Ways to Improve Web Traffic
googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways to Improve Web Traffic

Do you want more web traffic? Of course you do! In this blog post, we will discuss five ways that you can improve your website’s traffic. These tips are based on our many years of experience in the online marketing industry, and they have been proven to work. So, without further ado, let’s get started! Tip 1: Use Social MediaOne of the best ways to drive traffic to your website is to use social media. Make sure that you are active on all of the major social networking sites, and that you are regularly sharing links to your website’s content. If you can get other people to share your content, then you will see a significant increase in web traffic. Finding the right social media platforms is also important. As a business owner, you don’t have time to be everywhere. Instead, focus on th...
Exceptional SEO Services to Help Your Website Rank Higher
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Exceptional SEO Services to Help Your Website Rank Higher

If you want your website to rank higher in search engine results pages (SERPs), you need to hire an exceptional SEO company. A good SEO firm can help your site achieve higher rankings and increased web traffic. However, not all SEO firms are created equal. So how do you know which one is right for you? In this article, we will discuss the key factors to look for when choosing an SEO company.  Look for ExperienceWhen choosing an SEO company, the first thing you should consider is their experience. How long has the company been in business? Do they have a good track record of helping their clients achieve higher rankings? If you’re working with a new or inexperienced SEO firm, they may not be able to provide the results you’re looking for.   You should also make sure that the company ha...
Marketing Tips From a Toronto SEO Expert
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Marketing Tips From a Toronto SEO Expert

Do you wish you could sit down with a marketing expert and get all of their best tips for small businesses? You’re in luck! This guide will share the top marketing tips we’ve collected, tested, and proved in the many years we’ve been helping small businesses succeed in digital marketing. If you need marketing advice that you can implement today, this article is for you. Let’s get started! 1. Start With a PlanThe first step to any successful marketing campaign is to have a plan. You need to know who your target audience is, what you want to achieve, and what strategies you’ll use to get there. When we start working with clients, we first talk to them about what their goals are and what results would make them feel like their marketing strategy is a success. Then, we assess where their ...
SEO Practices: How to Optimize Your Website and Increase Traffic
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Practices: How to Optimize Your Website and Increase Traffic

If you’re a business owner, then you know that online traffic is key to your success. You may also know that SEO is one of the best ways to increase your website’s traffic. In this blog post, we will discuss some effective SEO practices that will help optimize your website and increase traffic! Finding the Right KeywordsOne of the most important SEO practices is to choose the right keywords. When choosing keywords, you should consider what potential customers are likely to search for when looking for your product or service. You can use keyword research tools like Google AdWords Keyword Planner to find popular keywords in your industry. Once you’ve chosen the right keywords, you need to use them throughout your website. This means using them in your titles, headings, meta descriptions...
New Google Attribute Helps Businesses Promote Sustainability
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

New Google Attribute Helps Businesses Promote Sustainability

Google now allows businesses to display their commitment to environmentalism in their Google Business Profile. This helps companies capitalize on growing eco-consciousness among consumers in the wake of concerns about climate change and sustainability.Increasing Number Of Customers Value Eco-Consciousness In a survey conducted by Google, 82% of consumers reported sustainability as a top priority when making purchasing decisions. Reflecting this, it has seen “recycling” as one of its most popular searches, with an average popularity score of 81 out of 100. Queries such as “climate change,” “sustainability,” and “renewable energy” have all also seen significant interest. A 2021 report by Ipsos, the world’s third largest research company, found 68% of people believe that if businesses do...
Marketing Tips for Business Owners: How to Grow Your Business
Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Marketing Tips for Business Owners: How to Grow Your Business

If you’re a business owner, then you know that marketing is key to your success. Without a strong marketing strategy, it can be difficult to grow your business and attract new customers.  In this blog post, we will discuss some tips for marketing your business effectively. We’ll talk about how to create a strong branding strategy, how to use SEO to improve your search engine rankings, and how to generate leads online.  By following these tips, you can help your business grow and reach new heights! Let’s get started. A Strong Branding Strategy Creating a strong branding strategy is important for any business, but it’s especially important for small businesses. Why? Because a strong brand can help you stand out from the competition and attract new customers. To create a strong brand, you...
Where & How To Get The Right Reviews For Your Business
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Where & How To Get The Right Reviews For Your Business

Customer reviews can help sell your product or service more effectively than any sales copy. Reading first-hand thoughts and opinions from other people is a crucial part of a customer’s journey. It can make the difference between converting a customer or losing them to a competitor. To that end, acquiring reviews needs to be treated as a priority – not an afterthought. How often do you buy big-ticket items, or professional services, without reading reviews first? If the answer is “never” or “rarely,” you’re among the majority of today’s consumers who follow the same path to purchase. Online reviews are so important to the success of your business that they should be a core component of your marketing strategy, right up there with PR and advertising. But where should you get started if y...
5 Tips for Improving Your SEO Efforts
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Tips for Improving Your SEO Efforts

SEO is one of the most important aspects of any online marketing strategy. If you are not doing everything you can to optimize your website for search engines, you are missing out on a lot of potential traffic and revenue. In this blog post, we will discuss five tips that will help improve your SEO efforts and get your website ranked higher in search results. Keep reading to learn how to improve your SEO rankings today! 1. Target Relevant Primary and Secondary KeywordsThe foundation of SEO is using the right keywords.  You need to target both relevant primary keywords (the ones you really want to rank for) and secondary keywords (the ones that are related to your primary keywords). If you only focus on the primary keywords, you will have a hard time ranking for them. But if you throw ...
Where & How To Get The Right Reviews For Your Business
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Where & How To Get The Right Reviews For Your Business

Customer reviews can help sell your product or service more effectively than any sales copy. Reading first-hand thoughts and opinions from other people is a crucial part of a customer’s journey. It can make the difference between converting a customer or losing them to a competitor. To that end, acquiring reviews needs to be treated as a priority – not an afterthought. How often do you buy big-ticket items, or professional services, without reading reviews first? If the answer is “never” or “rarely,” you’re among the majority of today’s consumers who follow the same path to purchase. Online reviews are so important to the success of your business that they should be a core component of your marketing strategy, right up there with PR and advertising. But where should you get started if y...
SEO Services for Small Businesses: What to Expect
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Services for Small Businesses: What to Expect

Small business owners know that they need to improve their digital marketing, especially when the world is facing a shift in consumer behaviour due to COVID-19. The question is, how can you adapt, especially if you have limited resources? For most companies, the answer is to connect with a reputable provider of SEO services. These services will help your website gain more traffic, connect with your ideal audience, and help grow your business. What can you expect when you work with an SEO professional? Let’s take a look! Why Your Business Needs SEO ServicesThe world of business is constantly evolving, and in order to stay ahead of the competition, it’s important to utilize all the tools at your disposal. SEO services are one such tool – and arguably, one of the most important. It’s est...
What to Expect from Your Digital Marketing Agency
googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What to Expect from Your Digital Marketing Agency

If you’re like most business owners, you probably don’t have the time or resources to manage your own digital marketing campaigns. That’s where a digital marketing agency comes in. A good digital marketing agency can help you grow your business and reach your target audience online. But what should you expect from your digital marketing agency? Today we will discuss what to expect when you sign up, what services you can receive, and more. Let’s get started! What to Expect When You First Sign UpThe onboarding process when you first sign up will tell you a lot about how the agency will treat you. You should expect to feel important, like your project matters to the marketing agency. Unfortunately, some large firms don’t prioritize smaller clients, which is why it’s usually best to work ...
103 Small Business Marketing Ideas To Help You Grow
content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

103 Small Business Marketing Ideas To Help You Grow

As a small business owner, you’re probably already busy and have heard many marketing ideas that sound impossible (or, at least, very difficult) to implement. It can be challenging to come up with proven ways to improve your online presence, build your email list, engage prospective customers in social, and drive measurable revenue. In this column, you’ll find 103 small business marketing ideas designed to help you grow your business either through gaining new customers or retaining existing ones. And you can actually execute these ideas on your own! Keep reading for tactics you can use in your small business to create better and more content, grow your social presence, acquire and retain customers, and more.Creating Content If you’ve been paying attention, you know you need content. ...
The 3 Pillars of Winning SEO Campaigns
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

The 3 Pillars of Winning SEO Campaigns

If you’re looking to improve your website’s SEO, you need to start with a solid foundation. In this blog post, we will discuss the 3 pillars of winning SEO campaigns. By following these tips, you can improve your website’s ranking and attract more visitors. That means improving your digital presence and getting more customers, which directly impacts your business’s bottom line. If you’re ready to be more successful online, you’ll want to implement these pillars today! Pillar #1: SEO-Friendly Web DesignThe first step to successful SEO campaigns is to have a well-designed website. Your website should be designed with search engine optimization in mind. That means using the right keywords, having well-written content, and providing a good user experience. If your website is not optimized...
Why Small Businesses Use a Marketing Agency
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Small Businesses Use a Marketing Agency

Whether you own a plumbing company, lawn care business, or B2B SaaS company, there’s one thing all small businesses have in common. You need to promote your company, but you don’t have unlimited resources to do so. Fortunately, from social media and email campaigns to digital ads on Google and Facebook, the amount of tools you have at your disposal has never been easier to use or more affordable. However, they can also be overwhelming. That’s where partnering with a high-quality marketing agency comes in. If you’d like to focus on your core business while experts handle your marketing, an agency can give you that freedom. Let’s look at some core reasons why small businesses use marketing agencies. Marketing Agencies Provide a Wide Range of ServicesOne of the biggest reasons to partner...
Finding a Toronto SEO Company: Common Questions
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Finding a Toronto SEO Company: Common Questions

As a business owner, you’ve probably heard a lot about search engine optimization (SEO). You know that the process helps you rank more highly on search engines, which can bring you more website traffic and more customers. However, you probably have some questions about SEO and how to work with a Toronto SEO company. This article will answer many of the questions we often get from our clients so that you can have more confidence as you move forward with digital marketing. Read on to get your key questions answered today! How Does SEO Work?Google has a complex algorithm that is focused on serving users with the most relevant, useful information in response to their queries. SEO works by optimizing your website for certain keywords so that Google recognizes your website as relevant and h...
Why Do Businesses Promote Their Products?
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Do Businesses Promote Their Products?

When it comes to promoting your business, there are a lot of different methods you can use. But, no matter which method you choose, the goal is always the same: to get more people interested in what you have to offer. Promoting your products and services is the way that you attract attention to your company. You can do this online, offline, or some combination of the two, but the fact remains that promoting your business is the only way to grow. Let’s take a look at why promotion is so important and how to market your business effectively. Why Promoting Your Business is EssentialThere are a number of reasons why promoting your business is essential. For one, it helps you reach more potential customers. And, as any business owner knows, it’s important to reach as many potential custome...
A Guide To Local SEO For Large Enterprises & Franchises
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide To Local SEO For Large Enterprises & Franchises

Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local SEO, it can get even more complex as the “who is in charge of local SEO” answer is vague at best. In this article, we will discuss the challenges enterprises/franchises have when it comes to local SEO. First, let’s talk about this: Why do enterprises tend to view local SEO as a grocery checklist? In short, local SEO fails when businesses lack a well-structured plan. Common misconceptions include, “If I complete A, B, and C, then my local presence will improve,” or “If we’re doing traditional SEO, local will fall into place.” Incorrect! In order for local SEO to succeed, businesses must define what success looks like and dev...
The 5 Best Places to Promote Your Business Online
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The 5 Best Places to Promote Your Business Online

Promoting your business online doesn’t have to be as difficult as it may seem, especially if you know where to find the most active, engaged audience for your product or service.  In fact, there are five specific places that you can promote your business online where you can be sure you’ll reach precisely the right people who are searching Google and other search engines at that exact moment they want exactly what you’re offering.  Here are five of the best places to promote your business online right now. Google Business ProfileThe first thing you should start with is a Google Business Profile. Your Profile is an easy way to manage your business on Google and create a custom page for your company. This will help establish your business as an authoritative source of information and ma...
Google Removed 7 Million Fake Business Profiles In 2021
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Google Removed 7 Million Fake Business Profiles In 2021

In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. Additionally, Google prevented tens of millions of fake business profiles from being created, and disabled over a million user accounts belonging to “bad actors.” Verifying the legitimacy of information in Google Business Profiles and Google Maps is increasingly challenging, as the number of contributions continues to rise year over year. Google now receives 20 million contributions every day from people using Maps, such as updated business hours, contact information, photos, and reviews. Here are the key highlights from Google’s report on what goes into keeping Maps & Business Profile information accurate.How Google Keeps Local ...
5 Questions to Ask As You Look For the Best SEO Company
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Questions to Ask As You Look For the Best SEO Company

Do you know how to find the right SEO company for your needs? There are many reasons why it is important to find the right SEO company. One of the most important reasons is that SEO is one of the best ways to improve your website’s visibility and ranking on search engines. By working with an experienced and reliable SEO company, you can get the results you need to grow your business. SEO is not a one-time process; it needs to be maintained over time in order to continue to see results. That’s why it’s important to find an SEO company that you can trust to help you achieve your long-term SEO goals. Fortunately, you can find the best SEO company by asking the right questions. Here are the things you should ask before you commit to an SEO marketing partner. What is the Customer Support Lik...
Search Engines: Expectations vs. Reality
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Search Engines: Expectations vs. Reality

Can search engines really do EVERYTHING? It may seem like it, but the truth is they don’t always meet our expectations. As a small business owner trying to use search engines to increase your business, it’s important to understand the expectations vs. reality of Google and other search sites. Let’s look at a few expectations people have about Google that are a bit unrealistic, and what the truth really is. Expectation: Google Will Always Provide Accurate ResultsGoogle is a search engine that uses a complex algorithm to provide the most accurate results possible. The algorithm takes into account many factors, including the relevance of a website to the search terms, the number and quality of links to a website, and how recently a website has been updated. Google is known for providing ...
5 SEO Strategies That Don’t Work
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

5 SEO Strategies That Don’t Work

Everyone wants to rank more highly in search engine results, especially Google. However, that doesn’t mean every strategy or suggestion on how to optimize your website works as promised. There are a lot of strategies that used to be widely accepted and even successful that no longer work today. Sometimes this is because standards change, and other times it’s because Google began to detect websites using unethical practices and punish them. Let’s take a look at 5 SEO strategies that simply don’t work so you can avoid them! Keyword StuffingKeyword stuffing is a technique used to improve a website’s ranking in search engine results pages. This is achieved by adding keywords to the website’s content, which is then read by the search engine crawlers. The idea behind this technique is that ...
Why NAP & User Experience Are Crucial To Local SEO
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why NAP & User Experience Are Crucial To Local SEO

NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and other online directories and sites can influence your local rankings. However, having a consistent NAP is also important to the user journey, as online directories and social bookmarking sites aren’t just used by Google – they’re used by humans, too. Maintaining a high level of consistency and accuracy reduces the risk of mistakes being made by search engines mechanically processing the data. It also reduces the risk of user friction should a potential customer trying to contact your business come across an incorrect phone number, store hours, or email address. And, if Google comes across five diffe...
9 Types Of Content That Will Help Your Local SEO
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Types Of Content That Will Help Your Local SEO

I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google. When I’m perusing through Google, I’m served Google Business Profile, Google Map, and local review information. Sadly, local websites are pushed down further and further in the local SERPs. In 2020, more than 65% of all Google searches resulted in the user getting the information they needed from the search results page. That number grew from 50% in 2019. Your website plays second fiddle to Google Business Profile and other Google search result features now. Back in the day, ranking for local SEO used to be pretty straightforward. You’d add your N...
4 Signs You Need Toronto SEO Services
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Signs You Need Toronto SEO Services

Are you struggling to rank where you want to on Google’s search results? Wondering why your awesome website isn’t getting any traffic? If so, there’s probably something wrong with how you’ve optimized your website. SEO is a difficult process that can take a lot of time and effort. It’s important to remember that doing SEO alone isn’t easy, and it’s often best to hire a professional to help you out. In this guide, we’ll look at six signs that you need Toronto SEO services. 1. You’re Not on Google’s Page 1 For Your Main KeywordsIf you’re not ranking on the first page of Google, you’re missing out on a lot of potential traffic and business. In fact, studies have shown that the majority of web traffic comes from the first page of search engine results pages (SERPs). This is why it’s so im...
9 Types Of Content That Will Help Your Local SEO
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Types Of Content That Will Help Your Local SEO

I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google. When I’m perusing through Google, I’m served Google Business Profile, Google Map, and local review information. Sadly, local websites are pushed down further and further in the local SERPs. In 2020, more than 65% of all Google searches resulted in the user getting the information they needed from the search results page. That number grew from 50% in 2019. Your website plays second fiddle to Google Business Profile and other Google search result features now. Back in the day, ranking for local SEO used to be pretty straightforward. You’d add your N...
Debunked! The Truth About 4 Digital Marketing Myths
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Debunked! The Truth About 4 Digital Marketing Myths

Digital marketing is a powerful tool that can be used to market your products, services, or organization.  It is the use of different digital platforms such as social media and websites to promote your business and brand. Digital marketing has grown in importance over the last decade because it allows businesses to reach more people at lower costs than traditional advertising methods. Unfortunately, there are a lot of myths that business owners believe about digital marketing. We’re going to debunk these myths and show you the truth about this powerful marketing method. Myth 1: Digital Marketing is ExpensiveDigital marketing can be very affordable, depending on the strategies you choose to implement. There are many free or low-cost options available, such as social media, search engin...
A Guide To Local SEO For Large Enterprises & Franchises
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide To Local SEO For Large Enterprises & Franchises

Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local SEO, it can get even more complex as the “who is in charge of local SEO” answer is vague at best. In this article, we will discuss the challenges enterprises/franchises have when it comes to local SEO. First, let’s talk about this: Why do enterprises tend to view local SEO as a grocery checklist? In short, local SEO fails when businesses lack a well-structured plan. Common misconceptions include, “If I complete A, B, and C, then my local presence will improve,” or “If we’re doing traditional SEO, local will fall into place.” Incorrect! In order for local SEO to succeed, businesses must define what success looks like and dev...
Where to Promote Your Business For Free
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Where to Promote Your Business For Free

Do you feel like promoting your business for free is impossible? Given how many opportunities you have to pay people to do your marketing, it might seem that way. But the truth is that a frugal small business owner has a lot of opportunities to take advantage of free marketing. Keep in mind that free marketing often takes more time — that’s the tradeoff. However, if you’re willing to invest the effort, you can make big gains. Here are 5 places you can start marketing today! Social Media PlatformsWhen it comes to promoting a business on social media, there are a few key things to keep in mind. First, make sure that your social media profiles are complete and up-to-date, with a profile picture, cover photo, and description that accurately represents your business.  Next, start creating ...
Why Promote Your Business Online? And Other Important Questions
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Promote Your Business Online? And Other Important Questions

As a small business owner, there is no end to the number of ways you can promote your business. You might wonder, why promote a business online? And if you do promote a company online, what are the best ways to do it? This guide will answer common questions that we’ve heard from business owners as we talk to them about promoting their business online. This Q&A is a valuable resource that will help you determine your digital marketing strategy. Let’s get started! Why Promote Your Business Online?Using digital marketing to promote your business broadens your reach and gives you access to more potential customers. By having a website and utilizing online marketing techniques, a business can expose itself to a global audience at a fraction of the cost of traditional marketing methods....
Need Local Links in 2022? Try These 10 HARO Outreach Tips
googe optimize, google optimization, google seo, Links, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Need Local Links in 2022? Try These 10 HARO Outreach Tips

7. Reiterate the query in the introduction of the pitch. On the heels of the Subject line tip, I always recommend mentioning the following in your initial pitch: the writer’s name, their query summary, and the outlet. It would look like this as an example:“Hi WRITER,  My name is Wes and I’m writing in response to your HARO request for OUTLET NAME where you’ll be discussing TOPIC. I was able to connect with CLIENT who is a CREDENTIALS in LOCATION. They share their insight on TOPIC below for your review and consideration.”Trust me, this will help you immensely if you want to check in on a past pitch. I can rarely remember passing details but I can remember hot-ticket outlets I pitched or the topic. Keep in mind that many writers will not notify you in any capacity on your pitch, s...
New Offerings: How Do Businesses Promote Their Products & Services?
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

New Offerings: How Do Businesses Promote Their Products & Services?

You’ve got a new product or service available from your small business. Congratulations! This can open up a new revenue stream, attract new customers, and give existing customers a reason to buy additional products or services from you. However, before you can reap these benefits, you need to know how to promote these new offerings. How do other companies do it? Here are 4 strategies you can use to promote your new product or service today. Exclusive PreviewsMany businesses these days use exclusive previews to promote new products and services. This involves giving current customers a sneak peek of what’s to come. This can be a great way to generate interest and excitement among your client base, and it can help you build momentum heading into the launch of your new offering. There ar...
14 Essential Local SEO & Listing Management Tools
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tools

14 Essential Local SEO & Listing Management Tools

Whether you operate locally or globally, a strong local SEO presence is key to driving more customers to your store, especially when your business has physical locations. It may seem strange for brick-and-mortar stores to focus on developing their online presence until you realize that the majority of customers use the internet to learn about a company. For instance, at the height of the pandemic in March 2020, more than 50% of shoppers searched online for open or closed stores. Local SEO is now part of the “new normal.” The good news is, there are local SEO tools you can use to help make keeping your business relevant and improving its visibility in organic and Map Pack results a lot more efficient. Partner these with local listing management tools, and you’ll be ahead of the competiti...
How to Promote a New Website on Social Media: A Guide
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Promote a New Website on Social Media: A Guide

You’ve just created your website and you’re ready to show it to the world. The problem is that the internet is an incredibly crowded place, and it’s easy to get overwhelmed when it comes to promoting your business. If you have a brand new website, one of the best places to promote it is on social media. Over 31 million Canadians use social media, and many people spend hours per week on the platforms. If you want to promote your new website on social media, how do you go about it? It depends on what platform you target. Let’s take a look at each one. Facebook Facebook is one of the most popular social media platforms in the world, which makes it a great place to promote a new website no matter what business you’re in. You’ll find almost every age group and every social demographic somewh...
5 Ways to Create a Strong Social Media Presence for Your Business
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways to Create a Strong Social Media Presence for Your Business

As a business owner, you know that having a strong social media presence is crucial for success. But what are the best ways to promote your business on social media? In this blog post, we’ll give you five tips for creating a strong social media presence for your business. Keep reading to learn more! 1. Establish a Social Media PresenceWhen it comes to promoting a business online, social media is one of the most effective ways to reach a large audience. By establishing a social media presence, a business can create a platform where they can share their products and services with potential customers. Additionally, social media can help businesses connect with current customers and build relationships with them. There are a number of ways to establish a social media presence for a busine...
4 Common Mistakes in Promoting Your Business
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Common Mistakes in Promoting Your Business

In today’s world, it can be difficult to promote a business without being overwhelmed. With how much information is available online and how many ways you could be advertising your company, how do you know what will work best? That’s where this article comes in! It provides examples of some common mistakes that people make when promoting their businesses. By avoiding these mistakes, you’ll have a better chance at getting noticed by your target audience and achieving success! In order to get started on how to avoid these mistakes, let’s take a look at each one individually. Lack of Market Research and TestingOne of the most common mistakes people make when promoting their businesses is not doing enough market research and testing. Without this essential step, it can be difficult to kno...
4 Places to Promote Your Business Online
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Places to Promote Your Business Online

As a small business owner, you know that online promotion is key to your success. But with so many different options out there, it can be hard to know where to start. Should you advertise on social media? Do you need a blog? What is SEO? It can feel very overwhelming, especially if you’re already running a business. In this post, we’ll outline four of the best places to promote your business online. We’ll also give you some tips on how to make the most of each platform. So read on, and start promoting your business today! 1. Your Website: Creating a BlogIf you don’t have a blog, you need one. Why?  In addition to helping people find your business online, your blog can also be used as an important marketing tool. Here are just some of the benefits of having a blog for small businesses....
14 Essential Local SEO & Listing Management Tools
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tools

14 Essential Local SEO & Listing Management Tools

Whether you operate locally or globally, a strong local SEO presence is key to driving more customers to your store, especially when your business has physical locations. It may seem strange for brick-and-mortar stores to focus on developing their online presence until you realize that the majority of customers use the internet to learn about a company. For instance, at the height of the pandemic in March 2020, more than 50% of shoppers searched online for open or closed stores. Local SEO is now part of the “new normal.” The good news is, there are local SEO tools you can use to help make keeping your business relevant and improving its visibility in organic and Map Pack results a lot more efficient. Partner these with local listing management tools, and you’ll be ahead of the competiti...
Creative Strategies for Local Businesses to Convey Expertise, Authority and Trustworthiness
googe optimize, google optimization, google seo, Local SEO, On-page SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Creative Strategies for Local Businesses to Convey Expertise, Authority and Trustworthiness

For one, it reduces the duplication from page to page, which is obviously a really big concern in local SEO. It increases trust in the user, because they’re thinking about, Oh, I meet the team or the owner or the manager at this place, or what are the different things that I should know when I’m visiting here. Maybe you have some unique or historic photos about how the business looked 50 years ago, maybe you’re adding really unique COVID-19 protocols, or local events at that location, or anything they should know about that city, or how that location gives back. Put the task of coming up with a lot of this information on the people that work there – they could have fun with it! Ask, what are some unique things that I should know about this location, or who works there, who is the em...
4 Ways to Promote a Business Online
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Ways to Promote a Business Online

There are many different ways to promote a business online, and the best strategies depend on the budget that you have as well as the type of business that you have.  As a small business owner, you know that promoting your business online is essential to success. But with so many options available, it can be hard to know where to start. Here are four ways to promote your business online, no matter what stage you’re at. Once you start implementing these strategies, you’ll watch your online presence grow and your profits improve significantly. Let’s get started! 1. Build a Strong WebsiteIf you already have a brick-and-mortar business, it is hard to promote your business without having an online presence. People are turning to the web for information about businesses, so if they can’t fi...
New Academy Course: A Beginner’s Guide to Local SEO
Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Academy Course: A Beginner’s Guide to Local SEO

Local search engine optimization (SEO) is an essential tool for local businesses and the marketers working with them. SEO is key to establishing and boosting the online presence of a business, which will naturally lead to greater interest and potentially more sales, too. The simple truth is, if you want your business to be discovered by local customers, then you’ll need to utilize local SEO to enhance your discoverability on Google. With 8.5 billion Google searches being made every day—and nearly half of them having local intent—it’s easy to see just how important this is. So, if your business isn’t using local SEO to get a piece of the action, then it should be! Our new BrightLocal Academy course—A Beginner’s Guide to Local SEO—will teach you all you need to know about local SEO, and ...
Build Brilliant Marketing Strategies With STP Tool
Advanced SEO Techniques, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Build Brilliant Marketing Strategies With STP Tool

Marketing geeks are not unaware of the STP approach. It stands for segmentation, targeting and positioning and has an imperative part to play in modern marketing scenario. When it comes to most popular marketing models many experts count on it. It is only second to the most popular SWOT/TOWs matrix. STP being a relatively new concept can make even big in the future years. Going in flashback around mid-1950s you will find that marketing approaches emphasized more on products than focusing on the target audience. Product differentiation is one example of the leading marketing strategy of the former years. Coming back to the STP model, businesses rely upon it in creating marketing communications. This being useful in prioritizing propositions and preparing and delivering c...
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Uncategorized

2020: Social Media Trends Predictions By Experts

Do you love flashback? Do you appreciate a sneak peek into the future? If yes, hold your breath and give this blog a careful read to see the major social media activities that happened in 2019 and trends 2020 will see. And yes, everything from privacy to TikTok will greet you.PrivacyMichelle Goodall, consultant and trainerPrivate digital communities, ad-free and messaging will make their way back. Having said that, business connections and networks will use Guild; whereas, local groups will be seen using Telegram.Tom Jarvis, Founder and MD, Wilderness AgencyMessenger applications are all set to become even dominating. Talking about small closed groups, platforms such as Cocoon will bloom to a whole new level.TikTok EngagementTom Jarvis, W...
How We Can Support Women in SEO: Advice for Women, from Women
Blog, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How We Can Support Women in SEO: Advice for Women, from Women

We recently sponsored and attended the 2022 Women in Tech SEO Fest, a full-day conference with speakers from all corners of the SEO industry. The session covered four important topics: analyze, advance, innovate, and empower. Every session gave attendees a huge amount of information and inspiration to support their work in SEO. Not to mention motivation for them to progress in their careers and find their own personal successes both in and out of the workplace. Although the event helped celebrate the achievements of women in SEO, the work still isn’t done. Women in Local SEO In our recent Local Search Industry Survey, 35% of people who completed the survey identified as women, compared to 62% who identified as men (3% identified as ‘Other’ or preferred not to say). A survey from Moz al...
Do They Help Or Hurt?
content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Do They Help Or Hurt?

Local SEO can be a winner for so many types of businesses. Whether you have a brick-and-mortar or a service-based business, you know that many of your potential customers will begin their journey with search. And if you want their business, you have to show up. To get started, you’ll (hopefully) run a local SEO audit on your site which will help you create your local strategy. This will be your roadmap to ensure that you have checked all the boxes and are well on your way to attracting those customers near you. During this process, one of the things you may realize is that there are specific content types targeted to increase your visibility to those users looking for your product or service in their area. This also means to truly show up in the right place at the right time, you will n...
SEO Techniques For Multiple Location Businesses
googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo local, seo services

SEO Techniques For Multiple Location Businesses

Every business no matter how big or small, whether serving one location or several, needs the unique customer pulling techniques of search engine optimization (SEO). If you run a business that provides local services, SEO that helps a customer easily find your service can work wonders in improving your business and profits. A Local SEO company is characterized with pulling massive traffic and boosting sales significantly for their clients. For businesses serving a handful of locations, SEO is simpler but for multiple or several locations, it becomes a little complicated. Managing reviews, location based optimization and content management can get tricky and hard to stay organized. Before we move on to provide you a detailed strategy to implement local SEO, let’s look at som...
Grow Your Small Business Effectively With Digital Marketing Strategies
Advanced SEO Techniques, Digital Marketing Services, Digital Marketing Strategies, googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, SEO For Small Business, seo services

Grow Your Small Business Effectively With Digital Marketing Strategies

In today’s highly competitive business era, advertising is essential for all businesses. However, small businesses usually lack big budget for advertising purposes. Hence, such businesses find it challenging to compete against their competitors, especially if their competitors are big brands and well-known companies. Small businesses have to face many hurdles and challenges to grow and beat the market competition. They need to tackle all the difficulties and challenges to succeed and grow.Such businesses need to consider the constantly changing behavior of their targeted customers. It is significant to understand what target customers are expecting from the business. No business can deny that most customers today prefer online shopping. It is expected that the craze of on...
7 Local SEO Tips For Franchises & Their Locations
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Local SEO Tips For Franchises & Their Locations

Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers. That includes SEO best practices such as optimizing the websites of individual franchise locations and creating business listings in national and local directories. However, SEO for franchises differs from regular local SEO in several ways. Read on to learn more about how to rank franchises in Google and other search engines.The Importance Of Franchise SEO Like all local businesses, franchises can use search engine optimization to get noticed by potential customers. From creating Google Business Profile listings to writing blog posts that target relevant keywords, using the right franchise SEO strategies will help you increase brand awareness and boost your sales. ...
Enterprise SEO: Let Your Website Produce Your Dream Results
Enterprise SEO, enterprise seo pricing, enterprise seo services, enterprise seo strategy, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Enterprise SEO: Let Your Website Produce Your Dream Results

Planning and executing techniques that can enhance the performance of a website and visibility for SEO optimization is what is defined as enterprise SEO. It gives businesses ample space to turn the techniques into action, thereby, improving the website’s rank as well as traffic. Why enterprise SEO should matter to you?Because with more and more audience finding your website in search results.  Your chances to have more and more conversions increase alongside. Craving for more reasons how enterprise SEO can take your business towards success? Keep reading below…Benefits of Enterprise SEO for BusinessesYou may not know but enterprise SEO is an effortless way of identifying the potential customers and pull them towards your website by implementing standard mark...
Social Media Marketing Is Essential For Local Businesses. Here’s Why.
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

Social Media Marketing Is Essential For Local Businesses. Here’s Why.

Statista reports that the number of Facebook users in the U.S. (as of July 2021) has reached a whopping 302 million, and this number will keep growing exponentially in the foreseeable future. Combine this with the fact that the overall U.S. population is around 334 million, and you can derive that virtually two in three U.S. citizens are actively using Facebook. This social media platform and others like it can help you substantially grow your local business… if you do it right. So how exactly can your business and specifically its local search presence benefit from being present on social media channels? Before you decide whether you’re ready to dive into the world of social media marketing, let’s dive a bit deeper into why you should.Why Local Businesses Should Invest Time & Mon...
What To Expect Of Your Agency
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What To Expect Of Your Agency

Effective location-based SEO (local SEO) can have a substantial impact on your digital marketing success comparable to any other core marketing. For a business that has a physical location, or many company premises to optimize for, the value of dominating your local online space cannot be overstated. The same can be said for companies functioning and servicing within specific geographic areas that are core for company revenue and related success parameters. There are many misconceptions about local SEO; for example, local SEO is only for small businesses, or that local SEO restricts total visibility online. It’s important that, when looking to outsource your local SEO, you ensure your expectations of an agency and the deliverables you receive match your local SEO aspirations. I hope thi...
Introducing Locations Overview: Your New Homepage for Monitoring Local SEO Performance
Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Introducing Locations Overview: Your New Homepage for Monitoring Local SEO Performance

Ask any local SEO or marketer what their biggest challenge is, and the chances are they’re going to say it’s a ‘lack of time’. From ranking changes and review scores to Google My Business performance and citation quality, there are just so many metrics to keep on top of. That’s time-consuming enough for a single location, but if you multiply that across dozens of clients, each with dozens of locations, you’re faced with a near-impossible juggling act. You don’t have time to interrogate every piece of data every single day. You need to know what deserves your attention today–and because you’re always on the clock, you need to figure that out quickly. That’s where Locations Overview comes in: a brand-new, customizable bird’s-eye view of location performance from across your BrightLocal r...
Google Cautions Businesses About Anti-Tech Legislation
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Cautions Businesses About Anti-Tech Legislation

With access to millions of emails and business profiles, Google’s using its vast resources to inform businesses about tech legislation via email and numerous websites. People with Google Business Profiles, or who use other Google properties, may have noticed an email warning them of upcoming legislation that could impact their businesses. In addition to emails, Google has written blogs and set up websites with the goal of educating people about the potential consequences of these bills. Anti-tech bills, such as the American Innovation and Choice Online Act, work to keep companies like Google from using their online platforms for discriminatory behavior. Google and other major tech companies are rallying to torpedo the recent bill.Grassroots Efforts by Google According to BillHartzer.c...
Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins
content marketing, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins

We’re just coming off the back of a year in which the continuing pandemic resulted in budget cuts, strategy issues, and a lack of resources to challenged SEO professionals at every level. Many are focused more on being prepared to pivot than having a plan set in stone for the year ahead. This is particularly important in local search, where consumer behaviors change quickly and Google updates can have swift, wide-ranging impacts. What trends and technologies should you have on your radar to inform a more agile, adaptive local SEO strategy going forward? Joy Hawkins is the owner and founder of local SEO agency Sterling Sky. She’s a Google Business Profile Product Expert, a well-known and respected industry writer and speaker, and a faculty member at Local U. In this Q&A-style intervi...
The Complete Guide To Google Business Profile Reviews
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Complete Guide To Google Business Profile Reviews

If you’re like most people, you prefer to work with businesses you trust. That’s why we often turn to our family and friends to ask for referrals when looking for a particular business, product, or service. And if we can’t find a referral from a person we trust, we frequently turn to online reviews as the next best thing. Online reviews have become an integral part of the buyer’s journey, so much so that 77% of consumers now say they ‘always’ or ‘regularly’ read online reviews when browsing for local businesses. And the pricier or riskier the product or service, the more people pay attention to the reviews.Google Business Profile Reviews Are Front And Center Yes, there are plenty of sites with reviews including Yelp, Facebook, Better Business Bureau, and many more. But because most pe...
Realistic Rankings Radii in Local SEO
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Realistic Rankings Radii in Local SEO

Like my post? Please share! Often I’m asked a question like, “How can I rank within a 40-mile radius of my business for [such-and-such service/keyword]?”  Or maybe it’s a 10-mile radius, or a 70-mile one, or a ring of suburbs.  The point is there’s a specific geographical area where you want to be visible to customers in the local search results, and you want to know how to cover as much of it as possible. Here’s what I’ve found: you’re unlikely to dominate for all your BIG search terms throughout your whole service area.  At least not in the Google Maps / 3-pack results, and at least not if you’re in a competitive industry or competitive area.  Instead, you need to think in terms of rings, or layers, or zones – different areas where you can realistically rank for different types of loc...
How Construction Companies Rank In Search
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How Construction Companies Rank In Search

SEO in the homebuilding industry requires a mix of local, on-page, off-page, and technical organic search skills to maximize your ranking potential.The right balance of these skills and tactics for your organization depends on your:Targeting (regional vs. national).Business type (custom vs. tract builders).Availability of resources to get the work done.And growth goals.While the above factors will help you personalize and tailor your SEO strategy to your unique needs, you need a solid foundation to build from (see what I did there?).Here are four areas marketers in the homebuilding space should be well aware of to help your residential construction company succeed in search.1. Required On-Site Content Areas For HomebuildersYour site is going to have sections devoted to prospects and cus...
How To Get Free Hotel Booking Links In Google
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How To Get Free Hotel Booking Links In Google

A new tutorial on the Google Ads YouTube channel goes over easy, step-by-step instructions for setting up free hotel booking links.This video can help Google Ads users learn how to take advantage of a feature the company launched within the past year.Google announced free booking links for hotels in March 2021, expanding opportunities for small boutiques to large chains across the country.These listings provide free traffic directly to your site and provide live updates and availability. With the additions to this link type, free booking links can be used in conjunction with hotel ads to maximize exposure.What Are Free Booking Links?Free booking links currently show on Google when a user searches hotel prices and availability and looks at the details of a particular hotel.A key benefit ...
The Top 5 Digital Marketing Services Your Business Should Invest In
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Top 5 Digital Marketing Services Your Business Should Invest In

As a business owner, you’ve probably heard the term digital marketing floating around a lot over the last several years. While you’re probably aware of the fact that your business needs digital marketing, you’re probably also aware of the fact that the digital marketing world encompasses a variety of different services. Even though it’s true that all digital marketing services have their benefits, there are some that may make more sense for your business. Keep reading to learn about the five digital marketing services your business should invest in.  Search Engine Optimization (SEO) In recent years, the internet has become a very important part of the buyer’s journey. The majority of people now research businesses online before deciding to purchase anything. As a result, SEO has become ...
5 Reasons Why Your Digital Marketing Strategy Might Not Be Working
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Reasons Why Your Digital Marketing Strategy Might Not Be Working

How many times have you been told that investing in digital marketing is essential for the success of your company? If you’re like most business owners, the answer to that question is probably more times than you can count. However, have your best digital marketing efforts failed to yield the results you were hoping for? If so, the good news is that there are things you can do to turn your marketing campaigns around. The first step is understanding what you’re doing wrong so you can make the right adjustments moving forward.  Let’s get into some of the reasons your digital marketing strategy might not be working as well as you’d like.  You Aren’t Targeting The Right Audience On the surface, it may seem like the goal of a marketing strategy is to get your brand in front of as many people...
5 Reasons To Hire A Digital Marketing Agency Based in Toronto
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Reasons To Hire A Digital Marketing Agency Based in Toronto

If you’re like most business owners in the Toronto area, you understand just how competitive things can be. As a result, it’s important for you to find ways to differentiate yourself from the competition. Implementing a marketing strategy is the best way for you to do this, and hiring a digital marketing agency to design that strategy is a great way to steer you in the right direction. Although there are digital marketing agencies all over the world, working with one that is also located in Toronto may be more beneficial than you know. Let’s get into some of the reasons you should hire a digital marketing agency based in Toronto.  The Agency Will Have An Understanding Of The Local Landscape Are you a Toronto-based business looking to improve your marketing efforts? Read here to learn wh...
Attract More Customers with Better Search Visibility –
Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Attract More Customers with Better Search Visibility –

How often have you visited a restaurant without checking the reviews first? Given that the food industry is so saturated, you can’t expect enough people to show up to your restaurant if you’re not adequately visible online. There are many ways to enhance your restaurant’s discoverability, from having a responsive and appealing website to reviews and social proof. However, the best way to get started is with search engine optimization (SEO). Restaurant SEO Restaurant SEO helps to optimize your website and social media profiles for the search engine. This is achieved through the creation of targeted content based on your audience’s search intent. This type of SEO includes elements such as on-page, off-page, and technical SEO—all of which collectively help your restaurant rank higher in t...
Promote Your Business Website: 4 Ways to Use Your Google Business Profile
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Promote Your Business Website: 4 Ways to Use Your Google Business Profile

Building an excellent business website is essential to succeeding in today’s business environment. It’s as important to have a great website as it is to have a high-quality store in your community. Once you have your website, however, it’s important to promote it. You can’t just expect people to find your business if you don’t promote it. Fortunately, you have an excellent tool available to you — Google My Business. Google My Business (GMB), also known as your Google Business Profile, allows you to create a profile for your business and increase your online presence and reputation. If you want to promote your website, you need to use GMB. Here’s how to do it. Have a Complete ProfileIf you’re trying to find a reputable company and you find an online profile that’s only partially comple...
5 Things To Keep In Mind When Working With Digital Marketing Agencies
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Things To Keep In Mind When Working With Digital Marketing Agencies

In recent years, digital marketing has become a very powerful tool for businesses. Now that nearly 70% of customers do an online search before spending money with a business, it’s more important than ever for your company to have a strong line presence. The good news is a digital marketing agency can help ensure that your business finds success online. That said, digital marketing encompasses so many things that it can be confusing to know what to expect when working with an agency. To give yourself and your business the best chance of having a positive experience with an agency, it’s best to enter into the relationship as prepared as possible. Fortunately, we’ve got you covered. Let’s talk about some of the things you should keep in mind when working with digital marketing agencies.  C...
How Can I Promote My Website: 5 Strategies
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Can I Promote My Website: 5 Strategies

Your business website is the most important online asset you have. It’s similar to your physical storefront — it’s the only place online where you can control the content, layout, and connection to your customers. However, if no one can find your website, it’s not going to help your business grow. How can you spread the word about your business, brand, and site? There are several ways, and they help build awareness about your company and bring in new customers. Here are five strategies you can use to promote your business website today! Share on Social Media The best way to reach your ideal audience is to figure out where they spend time, and then spread your message on that platform. For most small and medium-sized businesses, that means being active on social media. There are dozens o...
How To Create A Winning Local SEO Content Strategy
content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How To Create A Winning Local SEO Content Strategy

Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads.And while these methods are effective in getting you found in local search, they are just the tip of the iceberg of a successful local SEO strategy.Content plays a bigger role in local SEO than you might think. Whether it’s optimizing your web pages for local terms or posting on local business blogs, content marketing can and should be part of your local SEO approach.Here’s how to leverage content for your local SEO strategy and drive more visitors to your local business.Localize Your Web ContentThe first step in your local SEO content strategy should be to optimize your web pages for the local terms potential customers are searching for most. This requires keyword re...
How Advertising Influences Us: The Psychology Behind Ads
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Advertising Influences Us: The Psychology Behind Ads

People are surrounded by ads every day. We each see thousands of advertisements no matter where we live, work, and spend time. We often try to tune them out, but there’s no doubt they have an influence on us. Businesses count on the impact of advertising to build their brands and promote products and services. Have you ever wondered how advertising influences us? Understanding the psychology behind advertising can help your marketing efforts be more effective. Let’s take a look at the ways that ads impact consumers. Ads Connect With How People Are Already Feeling Great ads are relatable and create an immediate connection with the audience. How do they do this? Primarily through sharing a message that resonates with what the target consumer is already thinking and feeling. If you’re a la...
Build Brilliant Marketing Strategies With STP Tool – SEO Ninja
Advanced SEO Techniques, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Build Brilliant Marketing Strategies With STP Tool – SEO Ninja

Marketing geeks are not unaware of the STP approach. It stands for segmentation, targeting and positioning and has an imperative part to play in modern marketing scenario. When it comes to most popular marketing models many experts count on it. It is only second to the most popular SWOT/TOWs matrix. STP being a relatively new concept can make even big in the future years. Going in flashback around mid-1950s you will find that marketing approaches emphasized more on products than focusing on the target audience. Product differentiation is one example of the leading marketing strategy of the former years. Coming back to the STP model, businesses rely upon it in creating marketing communications. This being useful in prioritizing propositions and preparing and delivering c...
How to Promote a Website on Facebook: 5 Mistakes to Avoid
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Promote a Website on Facebook: 5 Mistakes to Avoid

Facebook is the ideal place to promote your small or medium-sized business. The social media platform has 2.89 billion monthly active users around the world, and most of those are ages 18-54. This is the ideal demographic for most Canadian businesses. However, if you’re going to promote your business on Facebook, you want to make sure to avoid common mistakes that will drive people away from your company instead of drawing them in.  Here are the errors you don’t want to make as you promote your website on Facebook. Being Impersonal and Robotic As a business you may want to be professional, but on social media that can easily come off the wrong way. Being too formal online can result in consumers feeling alienated, or can make it seem like you’re only there to promote your products and s...
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Uncategorized

Social Media Trends Predictions By Experts – SEO Ninja

Do you love flashback? Do you appreciate a sneak peek into the future? If yes, hold your breath and give this blog a careful read to see the major social media activities that happened in 2019 and trends 2020 will see. And yes, everything from privacy to TikTok will greet you.PrivacyMichelle Goodall, consultant and trainerPrivate digital communities, ad-free and messaging will make their way back. Having said that, business connections and networks will use Guild; whereas, local groups will be seen using Telegram.Tom Jarvis, Founder and MD, Wilderness AgencyMessenger applications are all set to become even dominating. Talking about small closed groups, platforms such as Cocoon will bloom to a whole new level.TikTok EngagementTom Jarvis, W...
How to Promote a Website on Social Media: 5 Tips You Need
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Promote a Website on Social Media: 5 Tips You Need

Social media has grown from being a platform for young people to connect with school friends to being a way that everyone of every age keeps up with each other. Almost half of the planet uses social media, with the number being over 80% in developed countries like the U.S. and Canada. The juggernauts, like Facebook, Instagram, Pinterest, and Twitter, have also become essential for businesses trying to reach their ideal audience. Promoting a website on social media can feel overwhelming, though, especially because there are so many platforms out there.  The good news is that a few tips will help you successfully promote your business online. Here’s what you need to know! Narrow Your Focus You’ll definitely go crazy if you try to promote your business on every social media platform availa...
SEO Techniques For Multiple Location Businesses – SEO Ninja
googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo local, seo services

SEO Techniques For Multiple Location Businesses – SEO Ninja

Every business no matter how big or small, whether serving one location or several, needs the unique customer pulling techniques of search engine optimization (SEO). If you run a business that provides local services, SEO that helps a customer easily find your service can work wonders in improving your business and profits. A Local SEO company is characterized with pulling massive traffic and boosting sales significantly for their clients. For businesses serving a handful of locations, SEO is simpler but for multiple or several locations, it becomes a little complicated. Managing reviews, location based optimization and content management can get tricky and hard to stay organized. Before we move on to provide you a detailed strategy to implement local SEO, let’s look at som...
5 Things To Avoid When Hiring A Website Development Company
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Things To Avoid When Hiring A Website Development Company

Investing in a website is one of the most important things you can do as a business owner. At the same time, however, hiring a website development company can be an overwhelming process/. The good news is that if you know what to look for ahead of time, you can put yourself in a position to find a company that can get the job done and build a long lasting relationship for help on future projects.  Let’s talk about some of the things you should avoid when hiring a website development company.  No Reviews Even with all of the advances in modern technology, word of mouth is still one of the best ways to learn about businesses. These days, however, word of mouth usually comes in the form of online reviews and testimonials. In fact, 93% of people read online reviews before deciding to purcha...
Grow Your Small Business Effectively With Digital Marketing Strategies – SEO Ninja
Advanced SEO Techniques, Digital Marketing Services, Digital Marketing Strategies, googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, SEO For Small Business, seo services

Grow Your Small Business Effectively With Digital Marketing Strategies – SEO Ninja

In today’s highly competitive business era, advertising is essential for all businesses. However, small businesses usually lack big budget for advertising purposes. Hence, such businesses find it challenging to compete against their competitors, especially if their competitors are big brands and well-known companies. Small businesses have to face many hurdles and challenges to grow and beat the market competition. They need to tackle all the difficulties and challenges to succeed and grow.Such businesses need to consider the constantly changing behavior of their targeted customers. It is significant to understand what target customers are expecting from the business. No business can deny that most customers today prefer online shopping. It is expected that the craze of on...
Let Your Website Produce Your Dream Results – SEO Ninja
Enterprise SEO, enterprise seo pricing, enterprise seo services, enterprise seo strategy, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Let Your Website Produce Your Dream Results – SEO Ninja

Planning and executing techniques that can enhance the performance of a website and visibility for SEO optimization is what is defined as enterprise SEO. It gives businesses ample space to turn the techniques into action, thereby, improving the website’s rank as well as traffic. Why enterprise SEO should matter to you?Because with more and more audience finding your website in search results.  Your chances to have more and more conversions increase alongside. Craving for more reasons how enterprise SEO can take your business towards success? Keep reading below…Benefits of Enterprise SEO for BusinessesYou may not know but enterprise SEO is an effortless way of identifying the potential customers and pull them towards your website by implementing standard mark...
Is Advertising a Fixed Cost?
Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Is Advertising a Fixed Cost?

As you build your business, you know that you need effective marketing and advertising. There are costs involved, but these are an investment in your business. However, understanding these costs correctly is essential if you want the best return on your investment. Is advertising a fixed cost or a variable one? It can be a confusing question. We’ll look more deeply at the cost of advertising and how to incorporate it into your marketing plan. Understanding Fixed Costs What is a fixed cost? You might think of a fixed cost as something that stays the same every month or every year, but that’s not quite true. A fixed cost is a cost that remains constant no matter how many products or services you produce. For example, if you made shoes from leather, the amount you spend on leather would go...
5 Ways Hiring A Web Development Agency Can Help Grow Your Business
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways Hiring A Web Development Agency Can Help Grow Your Business

When most businesses hire a web development agency to build a website, they don’t truly understand the value of what they’re investing in. Hiring a web design company is about much more than just having a website built. When it’s all said and done, that decision will likely benefit your business for years to come. The reality is that web design agencies play a very important role in helping other businesses grow. If you’re looking to take your business to the next level, working with a web development agency could be the key to doing just that. Keep reading to find out how.  What Do Web Development Agencies Do? Most people are aware of the fact that web development agencies design and build websites, but oftentimes they do much more than that. While the exact services will vary based on...
How Marketing Helps Business in the 21st Century
Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Marketing Helps Business in the 21st Century

If you’re like a lot of small business owners, the last 20 years have created a ridiculous amount of change in how your market your business. It seems like just a moment ago we were all placing ads in the Yellow Pages so that people would find our company and call for our products and services. Today’s marketing is full of social media apps and acronyms. We have to optimize our SMM and our SEO in order to get the maximum ROI while maintaining an excellent CX. WHAT? Exactly. So this guide is going to make things simpler and break down how marketing helps your small business in the 21st century. By the end, you’ll know exactly what you need to do to grow your business. People Are Actively Looking for Solutions to Problems If someone wanted to know something, they used to ask friends or fa...
Here’s What You Can Expect When You Hire A Web Design Agency
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Here’s What You Can Expect When You Hire A Web Design Agency

Whether you’re ready to have a new website designed for your business, or hoping to update your existing one, you probably know that it’s in your best interest to hire a web design agency. After all, with more than 4.6 billion people using the internet, websites have become prime real estate. At the same time, however, many people aren’t sure what they can expect from an agency. The good news is what working with a web design agency will usually leave you with much more than just a website.  Let’s talk about some of the things you can expect when you hire a web design agency.  A User-Friendly and Responsive Website Of course you probably know that a website is one of the things you can expect from a web design agency, but you shouldn’t just be getting any ol website. When you hire a web...
How Marketing is Changing in the 21st Century
googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Marketing is Changing in the 21st Century

Marketing has changed dramatically in the last 20 years, and the pace of change isn’t likely to slow down. Keeping up doesn’t mean jumping on every short-term trend, but instead being aware of the long-term changes and adapting your marketing accordingly. As a small business owner, what are some of the changes you need to make to keep your marketing relevant in the 21st century? Let’s take a look. A Focus on Customer Experience People have never liked ads that interrupted their activities, but in the 21st century they rarely even respond to these kinds of ads anymore. Technology has given consumers a lot more control over the content they consume, and over-exposure has also created ad blindness. Today’s marketing, in order to be effective, needs to create an experience the customer enjo...
Web Design For Small Businesses: 5 Tips for Success
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Web Design For Small Businesses: 5 Tips for Success

Are you one of the 28% of small businesses that don’t have a website? If so, you could be missing out on lots of opportunities to bring in more revenue. In this day and age, having a website is crucial to a businesses’ success, and that probably won’t ever change. Not having a website can cause people to question the legitimacy of your business, and it can result in them not wanting to spend money with you. That said, the thought of getting a website can be overwhelming to lots of small business owners. The good news is that it doesn’t have to be. Keep reading to learn more about web design for small businesses.  Hire A Professional Web DesignerAs a small business owner, you may be tempted to save money by trying to design your website yourself or by giving the task to an existing emp...
Google Confirms Local Pack Redesign
Blog, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Google Confirms Local Pack Redesign

Google has been testing a new layout for the Local Pack interface over the last few months, and has now announced that the change will be permanent.  The Local Pack is a prominent section of the local search results. It features the top three businesses for a local query, as well as a map pinpointing the location of each. Being featured here can make a huge difference to local business web traffic and sales. Google has typically displayed three results with a map above since 2015. Before then, seven results were listed in the Local Pack without the addition of a map. New Local Pack Design The new design—which only applies to searches made on desktop—will feature three results on the left of the page and a map to the right. One notable advantage to this is that the map is bigger and co...
Helpful Tips On Where To Find A Web Designer
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Helpful Tips On Where To Find A Web Designer

Whether you’re in the market for a new website or looking to make some changes to your existing one, you’re probably also on the lookout for a great web designer. While it’s true that finding a web designer can feel overwhelming, the good news is that it doesn’t have to be. There are lots of options out there, the key is in knowing where to find them. Fortunately, we’ve put together some information to make your search a little easier. Keep reading to learn helpful tips on where to find a web designer.  What To Look For In a Web DesignerBefore you can even begin your search, you’ll need to have a good idea of what you’re looking for. Below are some of the things you should look for in a web designer.  Experience  No matter what kind of industry you’re in, a website is one of the most ...
5 Things To Look For In Web Design Services
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

5 Things To Look For In Web Design Services

If you’re interested in web design, you probably already know that it’s a good idea to let an experienced professional handle the job. At the same time, however, you may not be sure what to expect. The term web design services can include a variety of things which can make it confusing when you’re looking to hire someone. By getting a good understanding of what web design services typically offer, you can ensure that you’re getting the most for your money. You’ll also be able to get a good idea of what questions to ask before you agree to work with a company. Let’s get into 5 things to look for in web design services.  Experience In Your Industry Most people will probably agree that it’s common knowledge that you should only hire a web design company that has adequate experience. Howeve...
When Marketing is Strategy: Making a Clear Plan
googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

When Marketing is Strategy: Making a Clear Plan

As a small business, you probably don’t have a lot of time for anything that’s not part of your core products and services. Unfortunately, that can mean that marketing gets pushed to the side. Many small companies treat marketing as a series of random activities, hoping that each one will have a positive impact and bring in new customers. The truth is that “random acts of marketing” don’t work — you need a clear plan that treats marketing as a cohesive strategy if you want effective results. Here’s how you move away from random acts of marketing toward a clear marketing plan. Know Your Goals “We want to grow” and “We want more customers” is where most business owners are when it comes to marketing goals. However, those aren’t specific enough. It’s vital to set SMART goals , which are ...
Is Marketing and Advertising the Same Thing?
googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Is Marketing and Advertising the Same Thing?

When you think about marketing your business, do you immediately think about advertising? Many business owners and professionals confuse these two terms and think that marketing and advertising are the same things. Both marketing and advertising have the same goal — to grow your business by bringing in new customers. However, advertising is a specific approach to marketing. It’s a way that you market your company. Let’s take a deeper look at the difference between advertising and marketing. What is Marketing?Marketing refers to the entire process of amplifying your message, building your brand, and encouraging customers to buy your product or service. Creating a marketing plan starts by understanding what makes you unique in the marketplace. Your unique selling proposition (USP) is th...
The Benefits Of Hiring A Web Design Company to Design Your Website
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

The Benefits Of Hiring A Web Design Company to Design Your Website

If you’ve been in business for a while, then you probably remember the days when companies could get by without having a website. Those days, however, have become a thing of the past. Having a website is now critical for success in most industries and that probably isn’t going to change. That being said, having a professional looking website that is also user friendly should be at the top of your priority list. As a business owner, you may be tempted to save money by designing and maintaining the website yourself, but hiring an experienced professional could actually be more cost effective in the long run. Let’s talk about some of the benefits of  hiring a web design company for your online needs.  Your Website Will Be Designed With SEO In Mind  We’ve already established that having a...
Know Your Pros: What a Marketing Manager Does
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Know Your Pros: What a Marketing Manager Does

Small business owners often need help getting their marketing work done. That generally means working with an agency or a variety of professionals who can understand your business goals and help you execute your marketing plan. This guide will look at what a marketing manager does for your business, so you can decide if you need to hire one. It’s possible that your business will benefit from having a marketing manager in-house, or that you might do better outsourcing the work. Here’s what you need to know about what a marketing manager does. Promoting Your Business The primary job of a marketing manager is to promote a business, product, or service. Because you run a small company, it’s likely that you would have one marketing manager that would oversee all of the marketing for your bus...
Peas in a Pod: How Marketing and Sales Work Together
googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Peas in a Pod: How Marketing and Sales Work Together

For a small business, is there really a difference? Even for a smaller company, there’s an important difference between marketing and sales. However, the two still work together seamlessly in a well-run business. They have similar goals, and in an ideal environment, they help each other succeed. Here’s what you need to know about sales and marketing! Marketing: Attracting the Right People The job of marketing is to identify your ideal customers and create a message that appeals to them to draw them in to your company. Marketing focuses on creating awareness of your business among those who may not have heard of you but would benefit from your products and services. For example, if you run a plumbing business, your marketing team would identify that homeowners were a target market and re...
What to Ask To Determine Which Web Design Company is Right for You
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

What to Ask To Determine Which Web Design Company is Right for You

Did you know that the number of people who begin their buyers’ journey online has been increasing every year? Realistically, that number is only going to continue to grow in the years to come. As a result, it’s now more important than ever for your business to have a website that accurately represents your brand and gives your visitors a great experience.  If you’re like lots of other business owners, though, you may not know where to begin when it comes to having a website built. Sure, you know it’s probably a good idea to hire an experienced professional for the job, but finding the right web design company can be challenging.  Fortunately, hiring a web design company can be as simple as asking a few key things. Keep reading to see some questions you should ask to determine which web ...
What Marketing Does to Grow Your Small Business
Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What Marketing Does to Grow Your Small Business

Your small business has a product or service that you know is important to customers. People need what you do, and you do it very well. How do they find out about your business and choose to buy from you instead of someone else? The answer is marketing. Marketing involves discovering your unique selling point (USP), creating a message around that USP, and amplifying that message so the right audience hears it. You know that marketing is essential if you want to succeed, but do you know exactly what marketing does to help you grow? Here are just a few of the benefits. Helps You Connect to the Right Audience Not everyone needs what you offer. And of the people who do need it, only a specific group is truly an ideal customer base for your business.  Your ideal audience is the people who be...
How Website Hosting Works – Local SEO Search Inc.
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

How Website Hosting Works – Local SEO Search Inc.

When you have a business website, it’s important to choose a high-quality hosting service. However, in order to do that you need to understand how website hosting works and what to look for in a provider. If you compare your website to your physical store, your hosting would be like the land that the store is built on. It’s foundational, and having the right location can make or break your company. Let’s look at how hosting works and how to get high-quality service. What Does a Web Hosting Company Do?A web hosting service runs servers where websites store the files they need to operate. The host ensures that those files are available for viewing when someone visits the website. For example, when you upload a video to your website, it gets stored on the hosting server. Everyone who vis...
What Marketing Strategy Makes the Biggest Impact?
googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What Marketing Strategy Makes the Biggest Impact?

Small businesses know marketing is essential, but business owners don’t have an infinite budget to commit to it. That means you need to understand exactly what gives you the most return for your money. When you have a marketing strategy that has an excellent return on investment (ROI), you can focus your resources and efforts to get maximum results. You don’t waste money on ineffective outreach. What marketing strategy makes the biggest difference? Let’s take a look at a few options. Inbound MarketingThere’s no doubt that attracting ideal customers who are actively looking to buy your products and services gives you the best ROI available. But how do you do that? The answer is inbound marketing. Inbound marketing is about educating and engaging people at exactly the right moment, when...
Why Marketing Strategy is Important to Your Business
googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Marketing Strategy is Important to Your Business

What does your marketing outreach look like? Is it haphazard?  A lot of small businesses don’t take the time to create a strong marketing strategy. The result is that they do outreach when they think about it, and whenever they have time. Not surprisingly, this approach takes a lot of time and doesn’t bring the kinds of results that most companies are looking for. The truth is that a marketing strategy can save you both time and money while making your outreach more effective. Let’s take a look at why! A Marketing Strategy Chooses the Best AvenuesThere are thousands of different ways your company can connect with consumers. Without a strategy, how can you decide between them? Usually, a business without a strategy will do a few messages on one social media platform this week, next wee...