Friday, January 22Digital Marketing Journals

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Local SEO Audit – How to Do a Quick SEO Audit + Free Template
googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local SEO Audit – How to Do a Quick SEO Audit + Free Template

Start 2021 off right with this quick local SEO website audit that Nick Pierno – Whitespark’s Director of Custom Projects – presented at our 2020 Local Search Summit. Nick runs through the importance of how assessing the SEO viability of a website can help surface potential problem areas and shares his audit checklist to get you set up for success. Video Transcript A Note on SEO Scan Tools There are some good SEO scan tools (Woorank or SEOptimer) out there that I usually run sites through during my audit process to catch anything I missed or just get a kind of programmatic look at things, I’d say these scan tools work better in tandem with a manual audit, rather than as a replacement for one. Gauging a Website’s Overall Local SEO Health You can obviously spend a dozen ...
3 No-Nonsense Ways to Get More Customers for Your Car Shop
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3 No-Nonsense Ways to Get More Customers for Your Car Shop

January 20, 2021 John Vuong Business advice According to the 2019 statistics, there are about 35.7 million vehicles registered across Canada. And all of these vehicles require regular tuning and maintenance to remain in top shape and to prevent accidents. If you’re a business owner providing any auto-related services anywhere in the country, what this statistic tells you is that you have a steady flow of business waiting for you to capture! But how can you get these drivers t...
Why Was My Google My Business Listing Suspended?
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Was My Google My Business Listing Suspended?

Many local businesses rely on their Google My Business (GMB) listing as a major online marketing tool.In fact, for a large group of small businesses, a GMB profile is their only form of internet marketing.Foolish?Yes.Risky?Yes.But for small local businesses that operate on a tiny marketing budget (or even no budget at all), a free GMB profile is often the only online marketing strategy they have.When they run into issues with Google My Business, those issues can literally put them out of business.One of the biggest stressors to a small business owner in this situation is when their Google My Business listing gets suspended.With a Google My Business suspension, your GMB listing is no longer visible on Google Search or Maps, or you have lost control of your listing (your business listing ...
Should a Small Business Have a Blog in 2021?
googe optimize, google optimization, google seo, Marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Strategy, Tips

Should a Small Business Have a Blog in 2021?

Posted Jan 19, 2021 by Colan Nielsen Should a small business have a blog? This is a question that we get asked all the time by both business owners and marketing agencies. Carrie Hill posed this question to the Twitterverse in November.  Here’s a controversial topic – Local SEOs – should local businesses that have a fixed, geographic area they serve, blog (given they write content approx. 1x a month.) We’re discussing at the @LocalSearchLink https://t.co/knZVRfsKlh#localseo #localuPlease vote/share! — Carrie Hill 🗺️🎙️ (@CarrieHill) November 16, 2020 What i...
7 Powerful SEO Strategies You Shouldn’t Ignore
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7 Powerful SEO Strategies You Shouldn’t Ignore

January 14, 2021 John Vuong SEO There are several search engine optimization (SEO) strategies floating around the internet today. How do you know which ones work and which ones don’t? Going after the most popular SEO strategies may not be your best option because your competitors are doing the same. But what about SEO strategies that others ignore? Whether you’re doing your SEO on your own or having someone else do it for you, ensure not to overlook these 7 strategies. These ...
What is Google My Business ‘Direct Edit’, and What Does It Mean for Agencies?
Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What is Google My Business ‘Direct Edit’, and What Does It Mean for Agencies?

Ben Fisher is a Platinum Product Expert for Google My Business. He’s a master of the spam redressal form, is always on top of the latest news, and loves to share his knowledge with others. Here, he explains the new ‘Direct Edit’ feature in Google My Business, or, as he’s calling it, the Transparent Merchant Experience. In 2017, Google My Business (GMB) launched the ability to update your business information, make posts, upload photos, see how many views you have received, and more, within SERPs. The blog post they released was then titled ‘Manage your business listing without leaving Google Search.’Now fast forward to 2020, and they have upgraded the experience in a blog post titled ‘Update your Business Profile on Google Maps and Search‘. See the difference there? The main change ...
Expert Local SEO Predictions for 2021
Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, pagerank, paid search, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Expert Local SEO Predictions for 2021

Now that 2020 is well and truly behind us, we can begin looking forward to bigger, better things. That’s right folks, the time is once again upon us to bring out our BrightLocal crystal ball and enlist some of the local search community’s most well-loved experts to help us with some local SEO predictions for the coming year.  But, before we get started thinking about what’s to come for 2021, how did our experts fare with what they predicted in 2020? Reflecting on 2020’s Local SEO Predictions A lot happened in 2020, but how many of our experts’ local SEO predictions came true?  Unfortunately, a lot of our pros had hoped 2020 would see a reduction in spam, but with the introduction of new Covid-19 support, resources, and features, plus limited Google My Business support, it seems Google ...
Types of Buyers & How Understanding Them Could Transform Your Business
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Types of Buyers & How Understanding Them Could Transform Your Business

December 29, 2020 John Vuong Business advice, SEO Why is it important for business owners to understand their buyers? Well, knowing who your buyers are, where they are located, and what they want helps you come up with effective strategies to deliver their services to them. It’s also crucial to understand their purchasing behaviour. The more you pay attention to their needs and wants, the more specific and targeted your action plan becomes.Keep in mind that different types ...
Brand reputation and the impact of Google SERP selections
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Brand reputation and the impact of Google SERP selections

Brand reputation and the impact of Google SERP selections Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.versi...
5 Basic On-Page SEO Factors that Will Get You Ranked on Google
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5 Basic On-Page SEO Factors that Will Get You Ranked on Google

December 22, 2020 John Vuong Online marketing, SEO Learn On-page SEO core elements that you need to tweak on your website to increase your chances of ranking highly on Google’s search results pages. To make it easier for your customers to find you after performing a Google search, it’s essential to clinch a top spot on Google’s search engine results pages. And one way to boost your ranking is through on-page SEO. On-page search engine optimization is the method of optimizing ...
What You Need To Know About Google Local Services Ads
googe optimize, google optimization, google seo, Local SEO, PPC, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What You Need To Know About Google Local Services Ads

Google’s Local Services ads (aka LSA, Google Guaranteed ads, Local Services by Google, Google Local Services) is a pay per lead advertising platform that has expanded across the United States, and in Canada (excluding Quebec) but limited to 4 business categories. Below is a list of the eligible business categories Google has set for Local Services ads. Nationwide CategoriesAppliance repair services Bankruptcy law services Business law services Carpenter services Carpet cleaning services Cleaning services Contract law services Countertop services Criminal law services Disability law services DUI law services Electricians (available in Canada) Estate lawyer services Family law services Fencing services Junk removal services Financial planning services Flooring services Foundation...
Trade Secrets for Online Marketing in 2020
Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Trade Secrets for Online Marketing in 2020

May 15, 2020 John Vuong Business advice, Online marketing, SEO How can you be successful with online marketing in 2020? Unfortunately, there’s not a single sure-fire strategy. Instead, online marketing relies on having a toolbox of tactics that you use regularly. A lot of small businesses wonder what should be in their toolbox. Are you missing a key strategy? Are you still relying on old tools that no longer work? It’s time to find out!Here are the tricks of the trade when ...
Get 10% Off LocalU Advanced with BrightLocal
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Get 10% Off LocalU Advanced with BrightLocal

We’re excited to again be partnering with Local University to offer BrightLocal readers 10% off LocalU Advanced Virtual, the online conference filled with advanced local search insights and tactics from the brightest minds and biggest names in the business, this time taking place 9am-5.30pm ET on Tuesday, November 10th. The last virtual event, back in June of this year, was a huge success, and we really enjoyed being part of the experience. We’re confident the team at Local University will be able to follow up with another fantastic selection of speakers and invaluable, actionable topics and Q&As. What is LocalU Advanced Virtual?The world’s leading local search-focused conference, featuring talks from 13 renowned experts in the field, such as David Mihm, Joy Hawkins, and Darren S...
2020 Local Search Ranking Factors Presentation
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

2020 Local Search Ranking Factors Presentation

2020 Local Search Ranking Factors Presentation - Whitespark The 2020 Local Search Ranking Factor survey results are in! I just presented the top highlights and takeaways at Whitespark’s Local Search Summit, and the slide deck is available below. Stay tuned for our upcoming blog post and resource with the complete a...
Don’t Miss These Online Marketing Techniques for 2020
Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Don’t Miss These Online Marketing Techniques for 2020

May 22, 2020 John Vuong Business advice, Internet marketing, Online marketing, SEO As a small business owner, it may feel like there’s simply too much to do. You need to manage your business and grow your products and services, but that means little if people aren’t aware of your business. The good news is that online marketing strategies can make your job easier. Being able to reach people remotely can save you both time and money.Even better, if you don’t have time to man...
Doable Examples of Online/Remote Services Offered by Local Businesses
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Doable Examples of Online/Remote Services Offered by Local Businesses

Like my post? Please share! While everything and everyone is on lockdown, how can a “local” business still bring in a little revenue?  How can you set yourself up for a strong comeback?  And how can you do it from your yurt? As you might guess, you do it by offering an online or “tele” version of at least one of your services.  Customers / clients / patients may need to keep their distance, but many still want or need now what you offer.  Only a video, phone, or other online option meets both of those needs. The problem now is you’re not sure where to begin, because you don’t have examples or blueprints of online-only services that you can adapt to your situation. I’m not saying a remote option is an option for every business.  Some businesses can only do their work in-person, and don’t...
Location Page Technical Audits, Local SEO for Hotels & Building Relevance
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Location Page Technical Audits, Local SEO for Hotels & Building Relevance

Location Page Technical Audits, Local SEO for Hotels & Building Relevance | #WLSS Day 2 Recap Day 2 of our Local Search Summit was filled with lessons in link building, GMB suspensions, technical SEO, local services ads, email marketing, and more. Today we are shining a spotlight on the technical side of locati...
How Do You Keep Your Clients Engaged?
Blog, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, We Asked the Experts

How Do You Keep Your Clients Engaged?

We Asked the Experts is a series designed to provide you with the most relevant insights from local search experts. Each month we’ll cover a different question and share insights from key figures in the local SEO community in an effort to help you further your knowledge and strategy. Have any of the following ever happened to you?You’ve got a handful of clients, but you never or rarely have calls with them You do have calls with your clients but you have to send a bunch of emails before you can get them on the phone You share links to reports with clients, but have no idea if they’re reading them Your client is resistant to your input or ideas Your clients still won’t follow your advice and respond to customer reviewsIf you’re sitting there nodding your head, then I’m afraid to say...
SEO Techniques For Multiple Location BusinessesBest SEO Company | Professional Digital Marketing Agency USA
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SEO Techniques For Multiple Location BusinessesBest SEO Company | Professional Digital Marketing Agency USA

Every business no matter how big or small, whether serving one location or several, needs the unique customer pulling techniques of search engine optimization (SEO). If you run a business that provides local services, SEO that helps a customer easily find your service can work wonders in improving your business and profits. A Local SEO company is characterized with pulling massive traffic and boosting sales significantly for their clients. For businesses serving a handful of locations, SEO is simpler but for multiple or several locations, it becomes a little complicated. Managing reviews, location based optimization and content management can get tricky and hard to stay organized. Before we move on to provide you a detailed strategy to implement local SEO, let’s look at some cr...
How to Target Multiple Cities Without Hurting Your SEO
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Target Multiple Cities Without Hurting Your SEO

You’ve seen it a ton of times.Keywords targeting a specific city.“Plumber in Austin.”“Flower shop in Newark.”“Best pizza in Rockford.”Which gets you thinking: If you can rank for a keyword that targets multiple cities, will that help your SEO?Enter, local SEO.We’ll explore here how it can actually hurt you and learn how to do it right so it helps you instead.Let’s dive in!Why Is Local SEO Important?If local SEO can potentially “hurt” you, why do it at all?Here are two good reasons.Local SEO Attracts Foot TrafficImagine traveling out of town for a distant cousin’s wedding.On the night before the big day, you’re in your hotel room, craving a giant cheese pizza.You pick up your phone and Google…what?“Pizza?”I don’t think so.I bet you Google a location-specific keyword, like “best pizza in ...
How to Create Location Landing Pages that Convert & Local SEO Reporting with Google Tag Manager
googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create Location Landing Pages that Convert & Local SEO Reporting with Google Tag Manager

How to Create Location Landing Pages that Convert & Local SEO Reporting with Google Tag Manager - Whitespark That’s a wrap for Day 3 and our Local Search Summit is now complete!  Our last day included talks on reputation management, Local Services Ads, LinkedIn partnerships, analytics, link building, spam-fight...
Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings

Posted Dec 8, 2020 by Joy Hawkins In September 2020, Google rolled out Local Services Ads (LSA) to lawyers across the United States.  The rollout happened fast and since lawyers generally focus a lot on marketing, we weren’t surprised to see so many law firms sign up for the platform very quickly. I have heard many people ask if Local Services Ads (LSA) are essentially stealing clicks that would have otherwise gone to the local pack results (Google My Business listings) if the ads weren’t present.  We wanted to see what the data is telling us so far. Methodology In this case study, we look...
Prepare Your Business to Thrive Post-COVID-19
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Prepare Your Business to Thrive Post-COVID-19

August 19, 2020 John Vuong Business advice, SEO In March, when things started to shut down in Canada, many people assumed it would be a matter of weeks before things were back to normal. That has not been the case – months later, most areas are still closed and many nations continue to experience increases in detected cases. All is not lost, however – there are promising advances in vaccine trials and a variety of other good news. Canada is working on plans to reopen now that...
Grow Your Small Business Effectively With Digital Marketing StrategiesBest SEO Company | Professional Digital Marketing Agency USA
Advanced SEO Techniques, Digital Marketing Services, Digital Marketing Strategies, googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, SEO For Small Business, seo services

Grow Your Small Business Effectively With Digital Marketing StrategiesBest SEO Company | Professional Digital Marketing Agency USA

In today’s highly competitive business era, advertising is essential for all businesses. However, small businesses usually lack big budget for advertising purposes. Hence, such businesses find it challenging to compete against their competitors, especially if their competitors are big brands and well-known companies. Small businesses have to face many hurdles and challenges to grow and beat the market competition. They need to tackle all the difficulties and challenges to succeed and grow.Such businesses need to consider the constantly changing behavior of their targeted customers. It is significant to understand what target customers are expecting from the business. No business can deny that most customers today prefer online shopping. It is expected that the craze of online...
How do I Contact Google My Business Support?
GMB, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

How do I Contact Google My Business Support?

Posted Dec 14, 2020 by Joy Hawkins Updated June 29, 2020 If you’re looking in your Google My Business dashboard and no longer seeing a call button, you’re not alone, many in the local SEO industry have been frustrated by the recent changes in how to contact GMB support.  Over the last few months, Google My Business has consolidated virtually all of their support contact forms into one single form. As of today, the only way to contact GMB support is through this form. Alternatively, you can still find that same form inside the GMB dashboard, which we will outline below. Email Finding email ...
How to Recover a Google My Business Listing
Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Recover a Google My Business Listing

September 10, 2020 John Vuong Business advice, SEO Google My Business is a crucial marketing tool for most small businesses, and if it’s not working you’re losing customers. If you’ve received an email or discovered that your account is suspended, getting it resolved quickly is a top priority. Fortunately, there are steps you can take to get your listing turned back on so businesses can resume as normal.Why Is My Listing Suspended?While you’ll get a notification that your...
Digital Marketing Practices To Follow During The COVID-19Best SEO Company | Professional Digital Marketing Agency USA
Business advice, coronavirus, covid-19, Digital Marketing Services, Digital Marketing Strategies, googe optimize, Google, google optimization, google seo, nCov-19, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, SEO For Small Business, seo services

Digital Marketing Practices To Follow During The COVID-19Best SEO Company | Professional Digital Marketing Agency USA

We all know that the COVID-19 breakout has slowed down the markets. In this lockdown/quarantine situation, you can still grow your business and take advantage of the massive customer base, if doing nothing but browsing most of the time. Unique businessmen think of this crisis as an opportunity in disguise. Let’s discuss some ways in which you can maximize this time to grow your business and bounce back when the time is right. Strengthen Bond with customers on social mediaUse your business’ social networking accounts to connect with customers and target them. Don’t push for sales or conversions.  More people are logging on social media, and they need to be in communication. People are information hungry right now and if you can provide it to them it will add to your cred...
Enterprise SEO: Let Your Website Produce Your Dream ResultsBest SEO Company | Professional Digital Marketing Agency USA
Enterprise SEO, enterprise seo pricing, enterprise seo services, enterprise seo strategy, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Enterprise SEO: Let Your Website Produce Your Dream ResultsBest SEO Company | Professional Digital Marketing Agency USA

Planning and executing techniques that can enhance the performance of a website and visibility for SEO optimization is what is defined as enterprise SEO. It gives businesses ample space to turn the techniques into action, thereby, improving the website’s rank as well as traffic. Why enterprise SEO should matter to you?Because with more and more audience finding your website in search results.  Your chances to have more and more conversions increase alongside. Craving for more reasons how enterprise SEO can take your business towards success? Keep reading below…Benefits of Enterprise SEO for BusinessesYou may not know but enterprise SEO is an effortless way of identifying the potential customers and pull them towards your website by implementing standard marketin...
LocalMailbag: What Are the Critical Elements of a High Converting Local Contact Us Page?
googe optimize, google optimization, google seo, Local Mailbag, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

LocalMailbag: What Are the Critical Elements of a High Converting Local Contact Us Page?

Many businesses treat their contact page as just a place to put a plain old contact form or address, but it needs to be so much more than that! If you give this humble page the attention it deserves, the pay off can be extremely rewarding for your business, winning you more customers and bringing in high quality leads on a regular basis. Here are the absolute must-haves for a winning contact page that actually converts site visitors into paying customers.Business contact information Trust factors and social proof Strong location-specific content On-page optimization Including core business information also helps reinforce trust and build relevance in both Google and Bing, because it signals to these search engines that your business is legitimate and credible.  Inc...
Who Keeps Updating My Google My Business Listing?
GMB, googe optimize, google optimization, google seo, NAP, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tips

Who Keeps Updating My Google My Business Listing?

Posted Dec 14, 2020 by Nikki Brown We often see posts on the Local Search Forum from people wondering why business details on their Google My Business (GMB) listings (name of the listing, categories, business hours, phone number, etc.) have changed without their knowledge or consent. Unauthorized changes on GMB (no matter how minor they seem) can lead to major issues with ranking and tracking.  It can also show customers the wrong information about your business. The best way to make sure you’re sending the right message to your clients on GMB is to monitor your listings for unauthorized e...
Top 10 SEO Companies in Canada Ranked
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, The Top 10

Top 10 SEO Companies in Canada Ranked

October 29, 2020 John Vuong The Top 10 Are you on the hunt for the most trusted search engine optimization (SEO) all over Canada? To narrow down your options, it’s best practice to compare the performance of the leading players in the industry and see if they can help you reach your goals. When executed right (and consistently), SEO can fuel the growth of your business. So it’s important to carefully assess if an SEO company has the skill and expertise to improve search engin...
The Role of Artificial Intelligence In Improving SEOBest SEO Company | Professional Digital Marketing Agency USA
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The Role of Artificial Intelligence In Improving SEOBest SEO Company | Professional Digital Marketing Agency USA

Customers are out there searching for the right services and products that you as a business are claiming to provide. They are using every means available to them to look for products, services, and information that they need. They are looking for genuine and good products and service providers on search engines, local business searches, using different platforms like mobile and tools like voice search. The point of all this is that your customer is looking for you desperately and it is you who has to meet them halfway. Be where your customers are and seize the opportunity. SEO (Search Engine Optimization) is a key method to do this. It establishes your presence in all the locations where there is a probability of consumers looking for you. SEO ranks your website where it matte...
How to Create Google My Business Posts That Get Results
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How to Create Google My Business Posts That Get Results

Having a Google My Business (GMB) profile is one of the best ways to get attention for your local business and boost your rankings.With so many features, working with GMB can get overwhelming.One feature worth using: Google My Business Posts.Posts give you the ability to promote your brand, services, products, events, and offers.GMB posts are displayed at the bottom of your Google My Business Knowledge Panel and are a great way to show off what your business has to offer.Get Familiar with the GMB Posts PolicyCreating posts are fairly easy to do, but before you make posts, it’s important that you are familiar with Google My Business Posts content policy.You want to make sure that you know what is and what isn’t cool when it comes to posts.If you violate GMB posts policies, your post will...
How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]
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How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]

Posted Dec 14, 2020 by Colan Nielsen What is Keyword Stuffing? Keyword Stuffing is the practice of adding keywords to your name in Google My Business to help it rank higher.  It’s still a very common practice in Local SEO because it gives you a ranking advantage on Google Maps and in the 3-Pack. The study that came out from Local SEO Guide as well as the Local Search Ranking Factors confirms that having keywords in the name of your Google My Business (GMB) listing does help it rank higher.A seriously legit looking business name. #StopCrapOnTheMap pic.twitter.com/GJLFacma4t — Joy Hawkins ...
Best Secrets for Off-Page SEO Success in 2020
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Best Secrets for Off-Page SEO Success in 2020

November 26, 2020 Bryan Cinco Internet marketing, Online marketing, SEO There’s only so much you can do on your website to get more traffic and increase user’s awareness of your brand. To widen your reach across the internet and make it easier for your target customers to find you, applying the best practices for off-page SEO is a must. What Is Off-Page SEO? It describes any actions performed outside your own website to improve your rankings on search engine results pages. Di...
New Features, Updates and Tests Roundup
Blog, googe optimize, Google My Business, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

New Features, Updates and Tests Roundup

UPDATED December 18th, 2020: Added news of Preview Call History rolling out to Google My Business As we approach Christmas, there seems to be no let-up in the fast pace of updates and tests in Google My Business. At BrightLocal, we may have been busy releasing a detailed piece of research, a complete guide to local SEO and an entire learning Academy, but that won’t stop us catching you up on all the latest Google My Business news over the past month. Between official updates, rumored tests and new features, there’s a lot to cover, so strap in! Google launches Small Business Advisors program In Mid-November, Google served up a new program designed to assist small businesses in the United States with their online marketing (using Google tools throughout, naturally).  For $39.99 per sessi...
How to Ready Your Business For Scalability? 4 Essential Steps To Avoid ObstaclesBest SEO Company | Professional Digital Marketing Agency USA
Advanced SEO Techniques, Business advice, business analysis, Digital Marketing Strategies, Email Marketing, googe optimize, Google, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo company, seo services

How to Ready Your Business For Scalability? 4 Essential Steps To Avoid ObstaclesBest SEO Company | Professional Digital Marketing Agency USA

Setting up a business is one thing but growth and scalability are a totally different story. The metrics change drastically in the latter. It is true that the beginning stages for any business can be tough and complicated, however business owners must also think of ways to prepare for the future plans of scaling up and expansion. Once your business has traversed the road between setting up and scalability newer challenges begin to appear and the best way to mitigate them is to be ready and prepared. Scalability means growth and expansion which should be the target of every business. Without it, you start stagnating and your business ultimately ends in a stalemate. Scaling your business should be approached with caution, if you go too fast you can end up crashing and if you ...
The 2020 Local Search Ranking Factors Survey Analysis
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The 2020 Local Search Ranking Factors Survey Analysis

Back in September I presented the results of the 2020 Local Search Ranking Factors at Whitespark’s inaugural Local Search Summit, and today, finally, I am pleased to release the written analysis and full survey results. Sorry for the long delay! It has been a couple of years since I published the last Local Search Ranking Factors Survey results, and much has changed since then. Google continues to add new features to GMB, tactics and strategies are shifting, and Google is getting serious about monetizing local. Before I dive into my analysis, here’s the iconic pie chart that you’ve all been waiting for. This is how the local search experts think local pack/finder rankings are weighted in 2020: Side note: Particularly observant readers may have noticed that social sign...
How to Optimize Your Landing Page and Bring in Paying Customers
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How to Optimize Your Landing Page and Bring in Paying Customers

December 8, 2020 John Vuong Internet marketing A landing page is an important tool in turning page visitors into paying customers. A great landing page informs, persuades, and excites prospective customers about your offers. At a glance, landing pages seem so easy to make — until you track your data and find out that none of the dozens of pages you put out there are driving leads to your business! In this post, we give you simple yet effective ways to optimize your landing pa...
The Year in Local Search – 2020
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The Year in Local Search – 2020

2020 has nearly come to an end (cue sighs of relief!)  While this year presented many challenges, especially for local businesses, it also created the opportunity for triumph. Google My Business introduced more new features than ever, and we saw the good side of many organizations that strived to provide extra resources and relief to those in need. Although we may all be glad to see the back of what’s been a pretty hectic year, we’d be remiss not to look back on all the exciting things that have taken place. For us, it’s been a year filled with GMB news, updates, and changes, and we even had some laughs along the way too, (Four Season Total Landscaping anyone?) So, before we say “so long” to 2020 for good, we invite you to join us in reflecting upon the year in local search.What woul...