Sunday, August 30Digital Marketing Journals

Small Business

Navigating the Video Marketing Maze: Short-Form vs. Long-Form
22Jul By Guarav SharmaNo Comments
audience engagement, Blog, Brand Awareness, Brand Strategy, Consumer behavior, content, content creation, content marketing, Content Marketing Resources, Content Strategy, Digital Marketing, digital mkt, engagement, Influencer Marketing, Internet marketing, long-form, marketing campaign, marketing tips, Online Marketing, online presence, SEO, SEO optimization, short-form, Small Business, social media, social media marketing, video content, video marketing, video strategy

Navigating the Video Marketing Maze: Short-Form vs. Long-Form

Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos, there is no one-size-fits-all answer about the ideal video length. However, this should not deter you from creating an effective video strategy. In 2023, people watched an average of 17 videos per day, highlighting the influence of video content in today’s digital landscape. Both short-form and long-form videos offer unique advantages and come with their set of challenges. Join me as I uncover the benefits and limitations of each video format to help you make informed marketing decisions. What are Short-Form Videos? Short videos typically range from 30 seconds to less than 10 minutes long. T...
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A Small Business’s Guide to Marketing on Google My Business
26Jun By Manvi AgarwalNo Comments
Blog, Google Business Profile, linkedin, Small Business, Social Marketing Strategies, social media, social media marketing, youtube

A Small Business’s Guide to Marketing on Google My Business

Just Google it! That’s what you (and I) do when we’re looking for a restaurant, a car repair shop, or practically anything under the sun. It’s no wonder that 82% of people use search engines like Google to find local businesses. If you own a local small or medium business, you understand that’s a considerable number of customers. Now, consider this: 70% of your potential customers look up your business online before making a purchase decision or visiting. For this reason, services like Google Places, Maps, and Google Business Profile have been very crucial for small businesses. In June 2017, Google went a step further and launched GBP posts – a way for you to advertise your business listings for free. How do GBP Posts Help Small Businesses Achieve Their Business Goals? Customers love stor...
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6 Brilliant Case Study Examples for Small Businesses
4Feb By Sujan ThapaliyaNo Comments
Blog, facebook, facebook marketing, instagram, Small Business, Social Marketing Strategies, social media, social media marketing, twitter

6 Brilliant Case Study Examples for Small Businesses

Every business starts small. The success of a business lies in its strategy to overcome any challenge during its journey. If you are trying to take your business to new heights, start identifying challenges and create solutions. The best way is to learn from sundry success stories. There are several case studies of different businesses that can teach you which strategy to take for selling your product and attracting the target audience. In this article, we will discuss some of the top case study examples that can assist in upscaling small businesses. Let’s begin. Challenges Faced by Small Businesses As far as businesses go, there are always hurdles that need to be defeated. Starting a business is itself a big achievement for entrepreneurs, but the main challenge is maintaining one. There ...
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270+ Marketing Interview Questions for Agencies to Hire the Best Talent
28Dec By Chandraveer SinghNo Comments
Blog, Small Business, Social Marketing Strategies, social media, social media marketing, youtube

270+ Marketing Interview Questions for Agencies to Hire the Best Talent

Nod if you agree with me – employees can make or break any company’s growth. No matter your industry or your niche products or services, your business won’t see growth unless the people you hire are good. The same goes for your marketing team. To build a formidable marketing team, you need to hire the people who best fit the needs and values of your agency or business. Besides, bad hiring can cost up to 30% of the employee’s first-year earnings. Stakes are high. How do you spot the right candidate? The key is to ask the right marketing interview questions from the candidates. Asking the right interview question will help you tap your candidate’s potential, ideas, skills, and overall values. We probed a few industry experts to share the marketing interview questions they ask while hiring. W...
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8 Best Website Builders for Small Business in 2021
27Aug By Chandraveer SinghNo Comments
Blog, Small Business, Social Marketing Strategies, social media, social media marketing

8 Best Website Builders for Small Business in 2021

Does your business have a running website? For some, this question will sound like a cut-out from a decade ago newspaper ad. Yet, among many small businesses, having a website is still not a popular opinion. According to a report, only 64% of small businesses have a functional website. Nonetheless, having a good website acts as an imperative channel for better connectivity with your audience in this digital age. It adds a symbol of credibility and authenticity to your business. Most small businesses either avoid creating a website because their operations are too small or can’t afford a team of people needed to make one. If you fall in the latter category, having a good website builder up your sleeve is your best option. But which website builder is the best for you? Indeed, It’s a trick...
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6 Reasons Every Local Business Must Market With Google My Business Listing
20May By manvi@socialpilot.co (Manvi Agarwal)No Comments
Google My Business, Growth Hacks / Tips / Strategies, Local Marketing, Small Business, Social Marketing Strategies, social media, social media marketing

6 Reasons Every Local Business Must Market With Google My Business Listing

Most of us spend endless hours and resources for social media marketing, but we end up ignoring the most preliminary step, and that’s optimizing our search rankings. No matter how many social media platforms you actively use, Google search still remains the favorite go-to option for making vital buying decisions. One of the first things that customers looking for your products and services online will do is an in-depth Google search. In fact, Google has reported that 46% of all searches have local intent and that business location is the main piece of information sought by local searches. But how do you make sure you pop up in their search results with relevant information across multiple devices? The easiest and fastest way to show up in the search feed is to have a Google My Business lis...
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Perfect 9 Steps To Plan Christmas Marketing Campaign (Free Checklist)
22Dec By jagruti@socialpilot.co (Jagruti Bhargav)No Comments
facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, pinterest, Small Business, Social Marketing Strategies, social media, social media marketing

Perfect 9 Steps To Plan Christmas Marketing Campaign (Free Checklist)

It’s December already? Last time you checked, the trees were still shedding. You said to yourself, I still have Halloween to go through, but Black Friday caught up and you had no time left to plan a Christmas marketing campaign. Right? Wrong! It’s still not that late for you. Give this blog a read and be on your way to executing your holiday spirit-filled Christmas campaign. (more…)
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Best SaaS Deals You Shouldn’t Miss For Black Friday 2020
21Dec By manvi@socialpilot.co (Manvi Agarwal)No Comments
facebook, facebook marketing, instagram, linkedin, Small Business, Social Marketing Strategies, social media, social media marketing

Best SaaS Deals You Shouldn’t Miss For Black Friday 2020

Yes! Holiday Season is on us, Black Friday and Cyber Monday mark the official start of the Christmas shopping season. We have collaborated and curated a list of enticing deals clubbed together with the best of SaaS industry players just for you.  (more…)
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