Saturday, October 23Digital Marketing Journals

The Future of Business and Chatbots | by Kelly Mirabella | Jun, 2021


Kelly Mirabella

The future of marketing is here, and it’s not just the robots that will be writing content for you. It’s artificial intelligence, or ai. You may think that this isn’t possible because robots can’t do things like emotional resonance and creativity but ai has been around for a while now. I’m talking about chatbots- computer programs designed to simulate conversation with human beings through text or speech interfaces to solve problems, answer questions, or fulfill customer requests via various digital channels like social media platforms. This article will explore how Chatbots and Ai are the future of marketing and why they’re crucial for your business.

How it all began…

The history of artificial intelligence dates back to ancient times when Greek philosopher Aristotle purportedly created the first known written dialogue for artificial intelligence. Then, in 1950, Alan Turing published a paper on computing machinery and intelligence. He proposed what is now called the ‘Turing test’ -a way of measuring how ‘intelligent’ a computer is by communicating with it over a text-based channel.

In 1991, IBM’s Deep Blue became the first computer chess-playing system to beat a reigning world champion (Garry Kasparov). Since then, several other world champions have lost against computers such as Watson, built by IBM. In addition, the appearance of artificial intelligence applications has changed our lives in ways that are hard to imagine; self-driving cars and humanoid robots are just two examples within the scope of AI.

Looking at the past, we see that artificial intelligence helps us solve complicated problems by sharing our knowledge with an ai application. In general, these applications can do more than just one thing. A good example is myJarvis (an AI-powered personal assistant), which combines chatbot technology with Google Assistant to become a powerful virtual companion for anyone who needs help organizing their work and life. With MyJarvis, you can request information on anything from calories to currency conversions, send messages or emails, create reminders, set alarms, and access skills like language translation and local weather updates. It’s also great for business because it cuts down time spent opening multiple apps to answer questions.

1. How Conversational AI can Automate Customer Service

2. Automated vs Live Chats: What will the Future of Customer Service Look Like?

3. Chatbots As Medical Assistants In COVID-19 Pandemic

4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

In the past couple of years, we’ve seen a significant shift in how businesses interact with customers. Automation tools like chatbots are becoming increasingly popular as they make our lives easier, provide solutions to problems that seem unsolvable, and free up human resources so business owners can focus on more important tasks than answering simple questions. Relying too heavily on automation can lead to feelings of anxiety or rejection when bots fail-but it’s better to get this right before your competitors do! Some naysayers claim chatbots aren’t intelligent enough to replace humans. Still, luckily new technologies like machine learning can work hand in hand with artificial intelligence to give users the perfect balance of automated systems and human interaction.

Chatbots are helpful in so many ways, and you can create one with software like ManyChat. ManyChat is a tool that makes it easy to design a chatbot for your own business. Currently, ManyChat allows you to build chatbots for Facebook Messenger and Instagram Private Message (both for business pages), and it even integrates with many other platforms.

Remember that when it comes to chatbots, they are only as good as the people who build them. But luckily, tools like ManyChat help make building chatbots easier, and with the use of ai, you can even make them smarter. Automated chatbots are a welcome addition to any business, and they come in handy by helping us filter through unnecessary information and giving us instant answers.

There are plenty of people who think that chatbots are here to stay, but others say this is just another fad. The truth probably lies somewhere in the middle-chatbots aren’t going anywhere, especially if you consider how many daily questions can be solved easily with an ai application.

Artificial intelligence has been around for decades, but recently its use has exploded because businesses can see its apparent benefits. AI helps companies perform faster and be smarter with their customers’ data without wasting valuable human resources. Facebook’s Chatbots Index reported that over 90% of users feel “truly engaged” by bots, and this technology is only going to get more intelligent and more helpful in the future. Businesses have to be patient.

Undoubtedly, AI changed the world of business over the years, but let’s examine how it can work for you: Automation with ManyChat saves companies 50% time on their customer service department to focus on building relationships with their clients. Creating chatbots using ManyChat does not require any experience or complicated programming language; they’ve already helped thousands of people succeed with this technology. Automating your business gives you a clear advantage, and it allows you to serve more customers than ever before, all while getting an important task out of the way so that you can concentrate on other things.

You can get started using ManyChat to build man-made (not ai) built chatbots for free and even take my free ManyChat Foundations course at https://stellar.tips/Foundations.

Try ManyChat for yourself https://stellar.tips/ManyChat

And if you want to make your ManyChat chatbot even more innovative, you can do that by integrating ai tools like Watson Assistant and DialogFlow.

Automation is not only here to stay, but it’s going to grow even stronger in the future as AI gets smarter. Businesses of all sizes worldwide have already used ManyChat, and now they’re focusing their efforts on creating chat automation for Instagram! This opens up many new possibilities for small businesses that want to reach larger audiences without spending a fortune on marketing campaigns. In addition, automated solutions are great at doing repetitive tasks or answering simple questions like “how much does shipping cost?”

In conclusion, ai is changing the way companies do business for the better. It helps businesses get smarter, be faster and develop stronger relationships with their clients. Creating chatbots will soon become second nature to companies worldwide because it makes sense to leverage technology to become more efficient and effective than ever before. Automation will always be necessary for our quickly evolving society. Still, luckily there are ways we can use technology to make things better for everyone involved without taking away or replacing human jobs entirely. Are you ready for a bright future? Let’s build chatbots with ManyChat so that we can all lighten up our workload and get down to the business of making money!

Sources:

A Brief History of Artificial Intelligence. https://askthecandidates2012.com/a-brief-history-of-artificial-intelligence/

Fun Fact: 90% of this blog post was written by ai! Can you believe that. I used a tool called Conversion.ai to save a ton of time by using the power of Jarvis and machine learning to help write this article. Sure I needed to tweak it a bit but what a HUGE time saver. If you want to try Convesion.ai out for yourself give it a whirl for 7 days free and if you sign up you can get 10,000 credits on me! https://stellar.tips/ai

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