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20Sep By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO Pulse

Google Search Redesign, Business Profile Post Views – SEO Pulse

Welcome to the Pulse: this week, updates redefine what a commercial result looks like in Europe, put a view count back on Business Profile posts, and draw more of ChatGPT’s product picks from merchant feeds. Here’s what matters for you and your work. Google Redesigned Commercial Search Results Across The EEA Google has introduced a new layout for Search results in some commercial queries within the European Economic Area. This layout includes specialized units for comparison sites and direct suppliers. Key facts: Google Search Central documented both units on September 8, confirming their availability to users in the EEA. Aggregators get a unit with the top-ranked provider expanded by default, and they have feed or API work to do first. Direct suppliers get their own unit with no extra dat...

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11Aug By Steve WiidemanNo Comments

Generative AI, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Multi-Location SEO: How To Win Google & AI Search Visibility At Scale

Multi-location brands are currently reviewing their Google Search Console click traffic, comparing 2026 to 2025, and trying to convince themselves and key stakeholders that AI Overviews are responsible for a year-over-year drop in non-branded clicks. Today, visibility is distributed across a multitude of destinations, including features in Google Maps such as “Ask Maps,” AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Apple Maps, and social search. The challenge for multi-location brands is that while more locations create more opportunities, they also create more complexity. This is why enterprise and franchise brands require a completely different approach than single-location businesses. Building on fundamentals, we’re going to explore how we leverage AI to improve our data, landing...

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7Aug By Matt G. SouthernNo Comments

Generative AI, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Reviews, Reputation & Listings: The Local Signals AI Now Reads

For years, you could gauge local visibility by checking the map pack and a page of organic results. These have always mattered, but now, the same business details that feed them are also powering AI assistants. Instead of presenting a page full of options, an assistant responds with just a few names. This change emphasizes how crucial it is to keep a strong foundation. What was once just a minor listing mistake that affected rankings could now entirely stop a business from being included in the AI’s response. The basic details like your name, address, phone number, hours, reviews, and mentions from other sources are important in helping customers find your business easily. AI systems depend on getting the right information about your business, understanding what you offer, and gathering da...

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3Aug By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Low-Effort Leap in Local SEO: Target a 2nd Language on Your Site with a Plugin

At least some of your potential customers probably speak another language.  They may form a huge chunk of your customer base, or a sliver.  You may know for a fact they’re out there, or maybe it’s just a maybe.  Whatever the case, it’s easy to find out how big the opportunity is, because it can be very easy for you to reach people who use another language to search locally, whether by Googling or asking AI. In a nutshell, the idea is this: install a translation plugin that creates a whole section of your site in a language you consider a high priority.  If you’re on WordPress, try DeepL or a similar plugin.  If you’re on another platform, consider Weglot.  (Those are paid plugins, but I’m not aware of a similar translation that isn’t.)  Whichever solution you pick, what you’ll end up with ...

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30Jul By Adam HeitzmanNo Comments

Generative AI, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited

If your local search traffic has felt off lately, you’re not imagining it. Fewer clicks. Fewer calls. Customers finding answers and moving on without ever hitting your site. That’s not a seasonal dip or a technical issue. That’s AI Overviews doing exactly what Google designed them to do. Local SEO used to be predictable. Optimize your Google Business Profile, build citations, stack localized keywords, and protect your Map Pack spot. That system worked for years. In 2026, it’s not enough. Working across 15+ client markets at our agency, spanning home services, legal, fitness, healthcare, and financial verticals, we’re seeing businesses rank well in the traditional local pack while being completely invisible in AI-generated answers for the exact same queries. Those two things used to be the ...

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22Jul By CallRailNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The New Google Business Profile Playbook for AI Local Search

You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally understandable. That was enough, once. But here’s what’s changed: If you haven’t meaningfully touched that profile in months, you’re losing visibility to competitors who figured out something you haven’t yet. Google transformed GBP from a directory listing into a live engagement surface, and businesses that treat it like the former are quietly bleeding map pack rankings they don’t even know they’ve lost. This applies to every local business. Retailers, yes, but also law firms, dental practices, restaurants, gyms, plumbers, and salons. If your GBP isn’t actively signaling to Google that you’re open for business and e...

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24Jun By Matt G. SouthernNo Comments

Generative AI, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Google Ask Maps Updates – How They Impact Your Business Profile

Many businesses see their Google Business Profile as a listing to verify and then leave untouched. Google’s new Ask Maps feature treats it as a conversational dataset for generating helpful answers about a business. The questions Ask Maps answers are what make change meaningful. When someone asks for a 24-hour locksmith who can get into a car right now, they get an immediate answer. That’s one question with multiple conditions taken into account. Showing up as one of the answers depends on having accurate and up-to-date business data. While Google hasn’t said how it chooses businesses to recommend in Ask Maps, it’s clear that the data it pulls from is increasingly important. What Google Says About Ask Maps Google calls Ask Maps a helpful tool for asking detailed, real-world questions and r...

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8Jun By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

10 Ways for AI to Make Higher-Flying City Pages for Local SEO

For many years now, people who know just enough about local SEO to be dangerous have blasted out “city” or “location” pages like they’re the Funyuns factory.  Sometimes those pages are effective, and produce both visibility and customers, but usually they flop. Now, with AI on the scene, there’s even more incentive to create “city” pages for your site.  They’re a great way for service-area businesses to rank in areas where they work but don’t have a physical location (or a gray-hat Google Business Profile page).  The same is true of “state,” “province,” or “county” pages, or other pages that target a specific region.  For multi-location bricks-and-mortar businesses, solid “location” pages – one for each physical location of the business – can serve the same function.  For the sake of simpl...

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31May By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

How to Master the Modern Search Landscape: The Periodic Table of SEO, AI, and GEO Success Factors

For years, search engine optimization (SEO) has been a foundational pillar of digital marketing. However, as technology evolves, the landscape is no longer just about traditional search engines; it is increasingly dominated by Artificial Intelligence (AI) and Generative Engine Optimization (GEO). Search Engine Land’s updated “Periodic Table of SEO Success Factors” perfectly encapsulates this new reality. The overarching theme is clear: search engines and AI systems alike reward content that is valuable, trustworthy, and easy to understand. To achieve sustainable visibility—a formula defined as Search + AI + Humans—publishers must understand how various elements interact. This comprehensive framework divides ranking factors into On-The-Page elements, Off-The-Page elements, AI & GEO Opti...

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15May By Nicholas LonskiNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, SEO Strategy, Sponsored Posts

How To Remove Negative Reviews That AI Overviews Cites

This post was sponsored by Erase.com. The opinions expressed in this article are the sponsor’s own. Why does AI pull a 2023 Reddit thread into a 2026 comparison query?What makes AI cite some complaints about my brand and skip others?How do I get AI to stop citing old complaints in unrelated queries? Four signals decide what AI exposes, and once you know them, you can work them. Q1 2026 analysis surfaces four consistent patterns in what AI engines cite: recency plus volume, specificity that names features, platform authority (Reddit, major review sites), and recurrence across sources. The complaints that hit all four are the ones that show up unprompted in queries where users were looking for solutions, not problems. The fix isn’t a single takedown request; it’s a four-step audit-and-rebuil...

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11May By UberallNo Comments

Generative AI, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, SEO Strategy, Sponsored Posts

90-Day GEO Playbook for Local Search: How To Show Up For AI

This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Local consumers have stopped searching the way we built our marketing around. This significant change in buyer habits has been quietly happening in the last 18 to 24 months. According to recent Uberall research into AI search behavior, an estimated $750 billion in consumer spend is already shifting toward AI-powered search. Roughly 60% of all searches now end without a single click to a website. And in a finding that should stop every marketer cold, or at least those working for multi-location businesses, 68% of brands are missing entirely from the recommendations AI engines generate in their category. That problem goes beyond channels. It’s a fast-moving visibility problem that risks affectin...

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7May By Nicholas LonskiNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, SEO Strategy, Sponsored Posts

How To Remove Negative Reviews That AI Overviews Cites

This post was sponsored by Erase.com. The opinions expressed in this article are the sponsor’s own. Why is my brand appearing in AI comparisons I didn’t ask to be in?How do I find out what AI tools are saying about my brand?What’s the difference between traditional reputation management and AI reputation management? Any issues with your brand’s reputation are what AI decides to show searchers, unprompted. Throughout Q1 2026, we’ve seen a behavioral shift in how prospects discover brand reputation issues. AI-assisted research tools now autonomously surface negative content, such as reviews, complaints, forum threads, social media discussions, inside comparison queries, without users deliberately searching for problems. When someone asks ChatGPT “which CRM should I choose,” these AI engines ...

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3May By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Google AI Mode Now Available on Desktop Globally

Google has now expanded AI Mode to desktop users globally after initially bringing it to mobile users in the US, India, the UK, and eventually expanding it to over 120 countries late last year. Google officially confirmed the news, stating, “Starting to roll out on desktop today, you’ll see AI Mode appear as a dedicated tab on your main Search results page across all supported regions.” This seems like this launch is not a Search Labs launch. Meaning, you should just see it in the main search tabs when you query from your desktop computer. You should not have to opt into it through the Labs icon, and you should be able to access it natively right on the desktop search interface, just like you would on your mobile Google app. Here is what the interface looks like when expanded on a desktop ...

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29Apr By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

When Should You Keep That Google Business Profile Page Unverified?

All you know right now is that you’ve got an extra Google Business Profile page showing up on Google Maps and that it’s unverified (so you don’t have ownership or control of it).  You may have found it by poking around on Google Maps, or someone may have told you about it.  You may or may not know who created it: you, a helper, a former SEO person, a customer, a do-gooder, or Google.  You may not know how long it’s been floating around.  You don’t know how much it’s helping or hurting your local SEO effort overall.  And you sure as thunder aren’t sure what, if anything, you should do with it. Sometimes you’re better off leaving a GBP page unverified or soft-suspended.  An unverified page is one you’ve never had control of.  A soft-suspended page is one you did claim at one time or another,...

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25Apr By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Ultra-Practical Local SEO Tasks AI Can Help You With

Most advice on “how to use AI for local SEO” faceplants in at least one of three ways: The problem isn’t a problem you’ve got. The solution is too complicated or hard to digest. You can do it better yourself, perhaps the old-fashioned way. Even so, your local SEO campaign is a lot of work, and you just know AI can help lighten your lift.  What are some specific, practical, high-payoff local SEO tasks AI tools can help you with, starting right now? 1. The quick competitive backlinks check. Go to your AI chatbot of choice (e.g. ChatGPT, Gemini, Grok, etc) and type in “what domains link to [URL of competitor’s website]?”.  You’ll see where they’ve got their most-prominent backlinks, plus some.  Will this show you as many links as a paid backlink checker will?  No, but even when you use o...

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5Apr By Adam HeitzmanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Why Dynamic GBP Profiles Are The New Local Ranking Factor

You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally understandable. That was enough, once. But here’s what’s changed: If you haven’t meaningfully touched that profile in months, you’re losing visibility to competitors who figured out something you haven’t yet. Google transformed GBP from a directory listing into a live engagement surface, and businesses that treat it like the former are quietly bleeding map pack rankings they don’t even know they’ve lost. This applies to every local business. Retailers, yes, but also law firms, dental practices, restaurants, gyms, plumbers, and salons. If your GBP isn’t actively signaling to Google that you’re open for business and e...

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1Apr By SEO Ninja TeamNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, website redesign

Redesign Your Site Without Traffic Loss

Your website needs a redesign. The design looks outdated, the user experience frustrates visitors, mobile performance is poor, or your brand has evolved beyond what the current site represents. A fresh, modern website can transform your business, but there’s one critical concern holding you back: losing the search engine rankings you’ve worked years to build. Website redesign SEO is the strategic process of updating your website’s design, structure, and functionality while preserving or improving your search engine rankings. Done incorrectly, a website redesign can devastate organic traffic, erasing years of SEO progress in days. When done correctly, a redesign can actually improve rankings while delivering a better user experience and more conversions. This comprehensive guide explains ho...

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20Mar By seoninjaNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Complete Guide to Structured Data

When you search for a recipe, local business, or product on Google, you often see rich results with star ratings, prices, cooking times, or business hours directly in the search results. This enhanced information doesn’t appear by magic; it comes from schema markup in SEO, a powerful tool that helps search engines understand and display your content more effectively. Schema in SEO is structured data code that you add to your website to provide search engines with explicit information about your content. While your regular website content tells visitors what you offer, schema markup tells search engines exactly what that content means, turning ambiguous text into clear, structured information they can process and display in enhanced search results. This guide explains what schema markup is,...

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28Feb By seoninjaNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, Technical SEO

Improve LCP, CLS & INP for Better Rankings

Website speed and user experience have always mattered for SEO, but Google’s Core Web Vitals transformed them from general best practices into specific, measurable ranking factors. Understanding what Core Web Vitals are, how they impact your search rankings, and how to optimize them is now essential for any website competing for visibility in search results. This comprehensive guide explains Core Web Vitals in practical terms, shows you how to measure your site’s performance, and provides actionable strategies to optimize them and improve both rankings and user experience. What Are Core Web Vitals? Core Web Vitals (CWV) are a set of specific metrics that Google uses to measure real-world user experience on web pages. Introduced as official ranking factors in 2021, these metrics quantify h...

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16Feb By seoninjaNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, social media

How Can SEO and Social Media Work Together to Boost Organic Traffic

Many marketers treat SEO and social media as separate channels, but this siloed approach leaves significant growth opportunities on the table. While social media signals don’t directly influence Google rankings, the relationship between SEO and social media creates powerful indirect benefits that can dramatically increase organic traffic. Does social media affect SEO? The answer is nuanced. Social platforms don’t pass traditional ranking signals to search engines, but they amplify content reach, generate backlinks, increase branded searches, and accelerate content indexing. When you strategically integrate SEO and social media, you create a compounding effect that strengthens both channels. This guide explains exactly how SEO and social media work together, clarifies common misconceptions,...

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4Feb By seoninjaNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

How to Use Artificial Intelligence for Better Search Rankings

Search engine optimization is evolving faster than ever, and artificial intelligence sits at the center of this transformation. Google processes over 8.5 billion searches daily using sophisticated AI systems like RankBrain and MUM. At the same time, content creators and SEO professionals now have access to powerful AI tools that can analyze data, predict trends, and automate repetitive tasks. Understanding how to integrate AI into your SEO workflow has become essential for staying competitive. This guide walks you through practical ways to use artificial intelligence for SEO, covering keyword research, technical optimization, and more, while clarifying where human expertise remains irreplaceable. How Search Engines Use AI and Machine Learning Before diving into AI SEO tools, you need to u...

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3Jan By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Longevity in Local Search: How You Can Keep Rankings High Year After Year

“Beware of an old man in a profession where men usually die young.”  There’s a similar truth in local SEO: the businesses to keep an eye on are those that stay near the top of the local search results over time.  Like all businesses, they have their ups and downs, and they’re probably not #1 for nearly every term, but their downs seem temporary, and their ups are long.  Even if they’re down in the Google Maps results, they may be great in the organic or AI results, or vice versa.  They just don’t go away. Months-long streaks of good rankings are easy to come by, and easy to lose.  Some businesses are in pushover markets, or they get lucky, or they employ spam effectively, or Google decides to shake up the results for a while.  But those don’t explain why some businesses routinely clobber o...

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22Dec By Jeff RiddallNo Comments

Generative AI, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How Will AI Mode Impact Local SEO?

In organic search, disruption has always been the norm, but the integration of AI into Google Search – with AI Overviews and now AI Mode – is not an incremental change; it is a fundamental restructuring. For marketers overseeing single or multi-location SEO strategies, the transition from the traditional blue-link environment to a conversational, synthesized search experience carries important stakes. The initial manifestation of this shift, the AI Overview (AIO), which claims the premium “Position 0” real estate on a search engine results page (SERP), provided the initial shockwave. However, the long-term competitive reality is defined by AI Mode, a full conversational ecosystem where users can engage in multi-stage dialogue with AI. This interactive mode anticipates a user’s entire “info...

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4Nov By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Do A Complete Local SEO Audit: 11-Point Checklist

Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like Google Gemini and ChatGPT reference many different data points to determine who will be surfaced in their respective result sets, which include AI Overviews and AI Mode in Google, featured snippets, local map packs, image or video carousels, and other emerging search formats. So, how can you identify and prioritize optimizations with the greatest potential to deliver converting traffic to your website or your business door from traditional organic local SEO or AI search? Below, we’ll walk through an evaluation of each key facet of your local search presence and uncover your best opportunities to im...

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31Oct By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

When Can Skinny Pages Help Your Local SEO?

Scrawny pages get a bad rap.  Certain types of low-content pages, when employed wisely, can fill gaps in your business’s SEO armor.  They can rank not only in the organic results, but also in the Google Maps 3-pack results, and sometimes even in the up-and-coming AI results. Contrary to popular belief and most SEO dogma, not all pages on your site need to be long or detailed to rank well.  One way you already know that’s true is: how many times have you seen a featherweight page or post punch way above its weight in the search results and thought, “That’s it?”  The search results are not stacked from top to bottom with info that’s meticulously researched and organized – to put it kindly.  Google didn’t become Google by handing everyone a stack of PhD dissertations, but rather by offering a...

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19Oct By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

What To Do When Hit With A Google Penalty

Achieving top rankings in search engine results is a primary goal for marketers and website owners. In the quest to climb these digital heights, some may stretch the bounds of Google’s guidelines too far, resulting in their site being penalized. “Authenticity, honesty, and personal voice underlie much of what’s successful on the web.” Rick Levine A Google penalty can have a significant impact on your site’s visibility and traffic, often leading to a downturn in business. Identifying whether your site has been penalized can be challenging, and navigating the road to recovery is even more so. Echoing Benjamin Franklin’s wisdom, “An ounce of prevention is worth a pound of cure,” it’s always better to avoid penalties in the first place. However, if you find yourself grappling with a Google ...

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3Oct By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Simple Template for Self-Auditing Your AI Local Search Visibility

Just about every business owner wants to be more visible in the AI local results, but it’s easy to get analysis paralysis.  Where and how do you even check your visibility?  How should you size up competitors?  What are realistic next steps, particularly next steps you don’t already plan to do? Most advice on AI local SEO is like other SEO advice, but even squishier.  When it’s not the same candy in a new wrapper, it’s extremely broad, or it’s a fancy version of “I don’t know.”  Nobody has the AI local results figured out, but that doesn’t mean you should be a spectator, and it sure doesn’t mean your competitors will just sit around and watch.  AI is still a relatively small part of local search, but it may not be that way for long.  You can and should plant the flag now. A starting point ...

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8Sep By Roger MurphyNo Comments

googe optimize, google optimization, google ranking, google seo, Link Building, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Link Building 101 – Why It’s Important; How to Avoid Pitfalls

Many business owners are hesitant to use links on their websites. Either they don’t know how to do it, or they’re scared to try. There are good reasons to be cautious, but if you create the right links you can draw traffic and increase your Google ranking. Usefulness of Links 80% of SEO ranking factors involve links, including social media and citations. They’re a valuable way to increase your Google profile and draw more people to your site. There is a definite correlation between your rank and the number of links on your pages. Keep this in mind while choosing links: “The best source of a link is a website that is both considered authoritative and relevant to your website.” – Helen Pollitt Avoid the Pitfalls “No website can stand without a strong backbone. And that backbone is techn...

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27Aug By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

12 Best Free SEO Tools You Need

Even in today’s digital economy, 29% of small businesses don’t have a website. When you see how many companies are missing out on the SEO traffic opportunity — get excited. Even if you’re without a website, you can build one with the help of SEO experts using SEO tools. With a lower competition percentage online, you can dominate your industry and bring in the traffic your business needs. If you aren’t sure how to move forward, it’s time to analyze your current SEO strategy. Trying to do the heavy lifting on your own isn’t easy, but when you look at the best free SEO tool analysis suites, that’s when life gets easier. Here, we’ll list 12 SEO tools you can use for free. Where Can You Get the Best Free SEO Tools Analysis? When you’re in a competitive field, you need to get the best website...

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19Aug By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Easy Win for AI Local SEO: a Strong “Why Choose Us” Page on Your Site

We’re all still trying to get a grip on local SEO for AI chatbots (Grok, Gemini, ChatGPT, etc.).  Everything’s subject to change in about 5 minutes.  For all I know, maybe my advice here will have the shelf life of gas station sushi.  But one thing I’ve noticed so far is that what seems to work in the AI results is basically what’s worked for the last 78 “internet years” in Google and beyond: a your-website-first strategy.  Most of my clients are in the catbird seat in the “local” AI results because of it.  Your business can ride high in the AI results, too.  Don’t start overthinking everything.  Simple, practical stuff still works.  Start with that and build on it. Of course, as the AI tools themselves are quick to tell you, there are many other factors besides your site.  Your online rev...

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3Aug By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Secrets to Succeeding With Off-Page SEO in 2020

Search Engine Optimization (SEO) can be a tricky subject. After all, Google puts out thousands of changes to its algorithm every year, and at least a dozen of those are major updates. They can impact your ranking overnight. How can you avoid being subject to the ups and downs of Google’s ranking adjustments? Simple: focus on the overarching strategies that make your website more authoritative, trustworthy, and visible. When you create excellent content and connect it to a strong off-page profile, you’ll be positioned for success in 2020. At Local SEO Search, this is what we do every day to transform the results of small businesses across Canada. Our expertise helps our clients shine every day. Here’s what you need to know about succeeding with off-page SEO this year. How to Get High-Qual...

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30Jul By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

8 SEO Essentials for the Holiday Season

The holiday season is a time that is essential for many small businesses. The moniker “Black Friday” comes from the fact that holiday sales are the reason that a lot of companies make a profit for the year. That shopping day is the day that the business moves “into the black,” or into a profitable status. How do you maximize your sales and profits over the holiday season? One major way is to make sure that your website, sales pages, and offers rank highly on search engines. In fact, online sales on Black Friday in 2018 was 26.4% higher than the year before, while in-store shopping was down 9%. Do you know how to implement SEO strategies that will help you get the most customers possible during this key shopping season? If you’re looking for ideas, you’re in the right place. Let’s dive in ...

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22Jul By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Heavy Content-Pruning Is a Bad Move for SEO (Usually)

Some pages, posts, or other “content” on your site haven’t helped your rankings much – definitely not in Google Maps, and not even in the organic results.  Even worse, all of that so-called content just bugs you.  It may have been someone else’s idea, and it hasn’t worked out, even though you’re the one who spent time or money (or both) on it.  From where you sit, that content is the SEO equivalent of 1970s pistachio-green shag rug and wood panelling.  Why wouldn’t you get rid of it? If a specific page or post is beyond salvage, sure, get rid of it.  Or if you want to remove the content regardless of how well or poorly it ranks, then you should go ahead and remove it.  Those are good reasons to prune content (as it’s called) in a deliberate and careful way.  But if you want to cleave out l...

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6Jul By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Accidental Rankings: Little Mutations That Can Help Your Local SEO Big-Time

Like my post? Please share! An “accidental ranking” is just what it sounds like: a term you’ve ranked for without even trying.  Not all accidental rankings are useful, but you’ll find some that turn into some of your strongest local rankings once you start trying to show up for them. What I suggest is simple: 1. Sift through the Google Search Console “Queries” report and find search terms your business ranks for that you haven’t targeted and that you think have value. 2. Target those terms a little more on the pages that already rank for the “accidental” terms, on your most-visible other pages, on your homepage, or on some combination.  (Often this is as simple as adding a paragraph on whatever the topic is, and maybe throwing the “accidental” term into the title tag.) 3. Create other page...

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28Jun By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Strategic Imperative For Travel And Tourism Operators

The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend & family referrals, the first point of discovery for many travelers is still a search engine. For operators in this competitive sector, ranging from boutique hotels and niche tour providers to vacation rental property owners and managers, as well as local attractions, a commanding online presence isn’t just beneficial – it’s fundamental to survival and growth. This is where Local SEO emerges as a critical driver, connecting businesses with high-intent travelers actively seeking their next destination or experience. As the search journey includes more AI-driven results, a sophisticated and adaptive Local SEO strategy is crucial. This guide wil...

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31May By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Almost-Customers Are Local SEO Gold

Like my post? Please share! The best people to help you get more customers are your current and past customers.  They give you referrals, reviews, results you can showcase, and more.  The second-best people are your almost-customers.  They give you intel you won’t get anywhere else – if you ask them for it.  You can use that intel to improve your visibility in the local search results and to get more customers out of the deal. My suggestion for you today is simple: send a quick survey to the people who chose not to work with you.  The insights you get can be gold for your business in general and for your local SEO effort in particular.  You may not want to spend any more time with almost-customers or ask anything of them, and the feeling may be mutual.  But the alternative is to get nothin...

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29Apr By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Crazy Phenomena in Google Business Profile Page Suspensions

Like my post? Please share!Google’s local map is a bewildering place for a business owner (or marketer), especially when you try to figure out why some Google Business Profile pages run into trouble and others don’t.  Half the time there’s no clear rhyme or reason, but the rest of the time the rules or their enforcement kinda-sorta make sense on an intuitive level. The people most effective at local SEO don’t fixate on the Google Maps results, because it’s only one prong of the attack.  But to the extent you do spend time on the map, one topic should get most of your attention: suspensions.  That is, how to avoid having your GBP page suspended, how to get yours reinstated most quickly if ever is suspended, and how to get Google to fix competitors’ spammy pages.  You don’t always need to kn...

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21Apr By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Competitor Analysis In Local SEO And How To Gain An Edge

In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t just a best practice – it’s a necessity. Understanding and responding to your rivals’ strategies, strengths, and weaknesses is the cornerstone of a winning local SEO campaign. For SEO professionals, this means going beyond surface-level observations and diving deep into data to uncover actionable insights. Let’s explore how to conduct a thorough competitor analysis and leverage any findings to gain an edge in local organic search, drive targeted traffic, and improve the bottom line. Identifying Your Local Online Competition Before you can analyze your competition, you need to identify them. A b...

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5Apr By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Using Local Business Partnerships And Collaborations To Build Authority And Visibility

All businesses, large or small, must establish a level of authority for the products and/or services they offer in the minds and hearts of their target audience if they expect to convince them to engage and buy. This universal marketing truth plays out daily for small businesses looking to capture the attention of local customers through a variety of local SEO strategies. Authoritativeness is the “A” in the much-heralded E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) found in Google’s Search Quality Rater Guidelines. In short, a business or organization needs to prove its authority to Google, and all other search engines, to be considered worthy of visibility in search engine results. The authority of a local business can be established in a few different ways, but...

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1Apr By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Risks and Rewards in the Common Get-Ahead Local SEO Tactics

Like my post? Please share! To paraphrase Dirty Harry: do you feel lucky? You don’t need much luck if you’re good at weighing risks and rewards.  Local SEO is nothing more than a bunch of trade-offs.  Cobble together a few tactics, a simple method or two to gauge their effectiveness, and fallback options or ways to adjust, and you’ve got yourself a strategy.  The specific tactics you stick together will determine how your strategy will work out – in the Google Maps results, in the organic results, and maybe beyond. What’s a wise or dumb tactic or strategy depends on your risk-tolerance, your ability to measure and evaluate results, and what your alternatives are.  If you’re doing at least some of the critical things I suggest – like leaning on “service” pages, creating spin-off pages, gett...

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28Feb By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Vertical SEO

How Vacation Rentals Can Dominate Organic Search And Attract Guests

Travelers today can effortlessly browse through countless vacation rental options with only a few clicks. With so much competition, a strong online presence is critical to success in the vacation rental space. With competition from large players like VRBO, Airbnb, and Booking.com, small local vendors can not solely rely on word-of-mouth or local listings. You need a robust SEO strategy to capture the attention of potential guests and drive direct bookings. We’re going to dive into local and travel SEO for vacation rentals, to apply advanced techniques to improve online authority and visibility in order to drive more valuable traffic and bookings. We’ll explore how to optimize a vacation rental business’ web presence, leverage the powerful Google Travel platform, and implement proven strate...

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8Feb By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Added a Service Page to Your Site? Now Do These 30 Things for It to Help Your Local SEO and Grab Customers

Like my post? Please share! It’s fun to slap together a new “service” page and see fast results, because most of the time it doesn’t work out that way.  More often, you’ll need to put in a little more gruntwork before that new page can help produce organic rankings, Google Maps rankings, and customers. As usual, your process counts for all the marbles.  I can sum up the basic process: Make your new page hard for Google to miss, make it hard for would-be customers to dismiss, study your results from multiple angles over time, and improve the page over time. If you pull it off, you’ll create another little (or big) source of local visibility that makes you less dependent on the finicky Google Maps results, while (paradoxically) helping you perform better on the map. Exactly how do you do tha...

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23Jan By Mike BlumenthalNo Comments

googe optimize, google optimization, google seo, Local Search, Mobile SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Here’s What It Means For Marketers

Google is starting to roll out an AI-based Q&A feature to Google Business Profiles (GBP) on Google Maps for mobile. This feature will very likely replace Google Q&A, which has silently gone missing on some listings. The “Ask Maps about this place” AI feature was first announced in late October 2024, along with a number of other Google Maps AI enhancements, but has not been widely available or visible. At the time, Google also noted that “you’ll also see similar experiences in the coming months on Search – including AI-powered review summaries and the option to ask detailed questions about places.” Currently, the feature is available on the Google Maps app, buried on the profile in the Overview tab, beneath the basic business NAP details and the review summaries. How Does It Work? ...

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15Jan By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local SEO For Service Area Businesses: Targeting Your Coverage

For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, electricians, mobile pet groomers, and the like – face unique challenges in establishing a strong online presence. However, by understanding the nuances of local SEO for service area businesses and implementing the right strategies, you can effectively target your service areas and reach more customers than ever before. This comprehensive guide will delve into the intricacies of local SEO for SABs, providing valuable insights, strategies, and best practices to help you effectively target your coverage area and maximize your online visibility to drive more local traffic and business. Understan...

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2Dec By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Tinkering with Your Google Business Profile Page Is Dumb: 10 Reasons

Like my post? Please share! It’s tempting to tweak various settings on your Google Business Profile page, or to add “content” to it in any way you can, or to try out and maybe max out new features on it.  Your hope is that that will help your visibility in the Google Maps 3-pack, and a lot of local SEO advice seems to encourage it, so why not? Lots of reasons not to.  My basic advice is simple: touch your GBP page as little as possible.  Sure, fill out your basic info, and fix glaring issues (or, better yet, avoid them).  But you probably don’t need to or should not “manage” it, or pay someone else to.  The busywork I’m referring to includes things like tweaking your categories repeatedly, changing your “service area,” publishing GBP “posts,” posting tons of photos, and responding to all o...

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8Nov By WhitesparkNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Remove Fake Reviews from Google

Businesses struggle to deal with the effects fake Google reviews have on their Google Business Profile (GBP) search engine rankings. Sadly, receiving phony reviews on your GBP is not a rare occurrence. But it is easier than ever to report and hopefully have them removed using the review management page accessible through your GBP. That is true whether they’re unwarranted bad reviews on your own profile or fake glowing reviews acquired by competitors. Google continually works to improve their algorithmic ability to detect fake reviews. In January, 2023, they shared details with the FTC on how they fight against fake reviews. However, their system still struggles to identify and detect inappropriate content without negatively affecting your real reviews. Key Takeaways Understand Google’s Re...

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3Oct By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

50 Ways Local SEOs Can Earn Their Keep

Like my post? Please share!An SEO can become your trusted consigliere, an all-star utility player, lowbrow ruffian fixer, or some combination of those and more, if only you know the range of tasks that he or she might be able to handle for you or help you with.  They may not be good at everything, and you may not need them for certain things, and that’s OK.  They might be able to save you some money or time or both, and they might have some aces up their sleeves – things you didn’t think they’d be good at. My advice is simple: use your SEO person or people to the max.  Whether that means they take on additional responsibilities or they swap out some of the current tasks for different tasks, it won’t be hard to make them more useful than they are now. What’s most useful varies from one busi...

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4Aug By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Recovery Times from Local SEO Mishaps: a Quick Summary

Like my post? Please share! If you break a leg, how long will you need to be in crutches, and how long before you can run?  If you smash your pinky finger, when can you play Chopin again?  If you throw out your back, how long until you can attempt a new personal record in the caber toss? The answer, of course, is that it depends on what happened and on what you do about it.  That’s also true in local SEO, both in the Google Maps results and in the organic results.  What begins as a minor problem can fester, drag on forever, or become a fustercluck.  What seems like a death knell may be just a wake-up call.  If a specific problem is what’s holding you back and you fix it, sometimes you can start or resume ranking right away.  If it’s a problem that takes you a long time to remedy, or even t...

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29Jun By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local Links vs. Industry Links for Local SEO: Which Is More Likely to Stick?

Like my post? Please share! If you want to rank more than a klick or two from your perimeter, you’ll need a few links – from other sites to your site.  Most of those sites should be relevant to what you do, where you are, or both. Those links probably don’t need to be hard to get, you won’t need a ton of them, and you may not even need them at all right now to make big gains.  How important they are depends on a lot of factors.  But you will need some solid links sooner or later, as rebar to support your other SEO work.  Otherwise, you’ll have a hard time getting ahead of your tougher competitors, staying ahead of them, and preventing rankings rot.  A version of this is true if you’re a professional SEO-er: you need to do some work to help your clients land a few links. There’s no “best” t...

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9Jun By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

12 Kinds of Growth in Local SEO

Like my post? Please share! You don’t just want to become easier to find: you want to be harder to avoid.  Higher rankings make you more visible, but alone they don’t make you unavoidable.  Your goals will require more than that.  You need multiple ways to advance your goals, and not just 1 or 2. It’s like how there’s not just one way to grow your wealth.  You can get paid more, spend less, reduce your debt, reduce your tax burden, buy assets that appreciate, turn savings into investments, etc.  It’s similar in other situations, too: There are many different ways a farm can produce more food, a military can deliver more victories, a baseball team can win more ball games, and so on.  So it is in local SEO.  More customers are more likely to darken your door if they keep seeing you, rather t...

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5Jun By SOCiNo Comments

content, content creation, googe optimize, google optimization, google seo, Local Search, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Sponsored Posts

Your Guide To Dominating Local Search Marketing

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world of search. From Google’s recent announcement to release AI Overviews to all U.S. users to OpenAI revealing GPT-4o, there’s a lot to keep up with. How will these changes impact your search efforts? Do you need to shift your search strategy? We have the answers for you and more! In this blog, we’ll explain how search marketing has changed, what this means for your brand, and share tactics to improve your online visibility. At the end, we’ll also introduce our new game-changer for local search management. Let’s get into it! The Evolution Of Search Marketing As search evolves, many marketers are ...

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26Apr By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Photos & Local SEO: Simple Ways to Put More Notches on Your Belt with Images

Like my post? Please share! The biggest problem with most advice on “image SEO” is it focuses too much on what images you should take and how you should take them.  Often that advice rests on an assumption that you’re in a photogenic line of work, where it’s both easy and wise to take photos of what you offer and where you offer it.  But what if your services appear only as brain waves in your head, your products are tough on the eyes, or your place of business looks like Sanford & Son’s?  Even if your photos don’t have the good looks, somehow you still need to give them legs. Another problem is much of  the advice is perfectionistic and fussy.  It’s too focused on technical steps that most people can’t or won’t bother with, that your competitors seem not to bother with, and that Googl...

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12Apr By Loren BakerNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How To See Google Search Results And Rankings For Different Locations

As a business owner or digital marketer, understanding your local search ranking on Google is crucial for attracting nearby customers and increasing your online visibility. With so many consumers using search engines to find local products and services, optimizing for local search has become a key component of any successful SEO strategy. In this article, we’ll explore various methods to check your local ranking on Google, ensuring that your business stays competitive in your target market. Why Do Search Results Vary By Location? Google prioritizes local relevance in its search results to provide users with the most helpful information based on their location. The search engine uses various factors to determine a user’s location, including: Device location (via Wi-Fi, cell phone triangulat...

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4Apr By Loren BakerNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How To See Google Search Results And Rankings For Different Locations

As a business owner or digital marketer, understanding your local search ranking on Google is crucial for attracting nearby customers and increasing your online visibility. With so many consumers using search engines to find local products and services, optimizing for local search has become a key component of any successful SEO strategy. In this article, we’ll explore various methods to check your local ranking on Google, ensuring that your business stays competitive in your target market. Why Do Search Results Vary By Location? Google prioritizes local relevance in its search results to provide users with the most helpful information based on their location. The search engine uses various factors to determine a user’s location, including: Device location (via Wi-Fi, cell phone triangulat...

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29Mar By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Review-Fu: 13 Nimble Ways to Get More and Better Reviews of Your Local Business

Like my post? Please share! In your effort to get reviews that grow your cred and your business, it’s easy to get stale.  You ask the same people, in the same way, around the same time, for roughly the same favor.  You leave it alone unless and until there’s a big problem or a big gap in your armor.  Perhaps out of fear that you’ll try something worse, you won’t try something that might work better.  That’s fine SOP, except when you start losing business because your reviews aren’t as plentiful, prominent, or persuasive as they might be or as competitors’ reviews are. No review-rustling strategy is perfect, and every one of them creates or ignores little problems (with customers, service, policy, competitors, Google, etc.).  You can keep those problems nice and small if you put in effort c...

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27Mar By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Unleashing the Power of Search Engine Optimization

In today’s digital era, online presence is crucial for businesses aiming to succeed in the competitive marketplace. To achieve and maintain a strong online presence, companies turn to the invaluable assistance of professionals who specialize in optimizing their websites for search engines. This process, known as search engine optimization (SEO), plays a pivotal role in enhancing a website’s visibility and attracting organic traffic. SEO services are the lifeline that businesses rely on to navigate the complex world of online marketing successfully. Understanding the Essence of SEO Before delving deeper into the significance of SEO services, it’s vital to grasp the essence of SEO itself. Search engine optimization is the strategic art of fine-tuning a website to ensure it ranks higher on se...

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16Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development

Unveiling the Art of Website Crafting in Toronto

In the dynamic digital landscape, where every click counts, the importance of exceptional web design cannot be overstated. Web design in Toronto is a thriving industry, blending artistic creativity with technical expertise to create visually appealing and user-friendly websites that leave a lasting impression. Toronto, as one of Canada’s largest and most cosmopolitan cities, is a hotbed for businesses of all shapes and sizes. In this fiercely competitive environment, having an online presence that stands out is paramount. This is where professional Toronto web designers come into play, helping businesses establish their unique brand identity while providing seamless user experiences. Crafting Aesthetically Pleasing Websites Web designers take pride in their ability to fuse aesthetics and f...

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13Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Elevate Your Online Presence with Effective SEO Strategies in Calgary

In today’s digital age, having a strong online presence is crucial for businesses to thrive. For companies in Calgary, Alberta, harnessing the power of SEO can make a significant difference in attracting local customers and expanding their reach. SEO in Calgary has become more essential than ever, as it helps businesses climb the search engine rankings and stay ahead of the competition. Calgary, known for its thriving business community, is a competitive market where every business strives to stand out. With the ever-increasing number of websites and online platforms, it’s challenging for businesses to capture the attention of potential customers without proper optimization. That’s where SEO comes into play. SEO, or Search Engine Optimization, involves a set of strategies and techniques ai...

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11Mar By Adam HeitzmanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local SEO For Non-Physical Businesses: Overcoming The Challenges

It’s hard to overstate the value of maximizing your organic visibility for location-based searches. A well-executed local SEO strategy lets you reach far more local customers, which can deliver a massive boost to your in-store and online traffic and sales. But if you don’t run a brick-and-mortar business, can you still take advantage of local SEO? Fortunately, the answer is yes! Today, we’ll explain how to overcome the challenges of building a solid local search presence without a physical storefront. Difficulties Of Local SEO For Non-Physical Businesses Search engines take into account the physical location of businesses when determining the most relevant listings to rank for local searches. If a company has an address in Nashville, Google may rank it higher for user searches in and aroun...

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5Mar By Chandal Nolasco da SilvaNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Star Ratings on Google and How They Work

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond. Star ratings can help businesses earn trust from potential customers, improve local search rankings, and boost conversions. This is your guide to how they work. Stars And SERPs: What Is The Google Star Rating? A Google star rating is a consumer-powered grading system that lets other consumers know how good a business is based on a score of one to five stars. These star ratings can appear across maps and different Google search results properties like standard blue link search listings, ads, rich results like recipe cards, local pack results, third...

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29Feb By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development

Demystifying the Roles and Responsibilities of Web Designers

In the digital age, where a significant portion of our daily lives revolves around the internet, the role of web designers has become increasingly crucial. Quality web design is a must for any business’ internet marketing, particularly for small businesses, and to have that you need a web designer.Have you ever wondered what a web designers’ job entails and how their expertise shapes your online experiences? In this article, we will delve into the multifaceted world of web design, shedding light on how web designers do the job of creating user-friendly, visually appealing, and functional websites. Web designers are the creative architects behind the online spaces we interact with daily. Their primary objective is to craft websites that not only look aesthetically pleasing but also function...

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29Feb By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Why Does One of Your Business Locations Outrank Another in the Google Maps Results?

Like my post? Please share! There’s a long list of reasons one of your Google Business Profile pages might be riding high on the local map while another is buzzard bait.  My aim in this post is simple: to help you narrow down the list of possible causes, so you can make your weakest location more visible and bountiful.  To do that you’ll probably need to try something you haven’t tried or considered yet, or at least know what to expect. There will always be differences between locations of your business, of course.  Just as discrepancies are natural in the real world, they’re unavoidable in the search results.  One of your establishments will always do better than the other – or better than many others – in one way or in many ways.  It’s always relative, and the ground under your feet is a...

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21Feb By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Get RANKED on Google Maps – E8 – Can You Rank #1 in the Local Pack for Every Keyword?

The post Get RANKED on Google Maps – E8 – Can You Rank #1 in the Local Pack for Every Keyword? appeared first on Whitespark.

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11Feb By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Is Web Design in Demand in 2024?

In the ever-evolving digital landscape, web design has always played a crucial role in creating a strong online presence. As we step into 2024, the question arises: Is web design still in demand? The short answer is yes, and let’s delve deeper into why it remains a critical aspect of the digital world. The online realm is constantly changing, with new technologies, trends, and user expectations emerging. Keeping up with these changes and ensuring your website remains relevant and user-friendly is vital for businesses and individuals alike. This is where the demand for web design comes into play. Is Web Design in Demand? The demand for web design services in 2024 is as strong as ever, and for several reasons. Let’s take a closer look at some of these factors. 1. Evolving Technology Technol...

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5Feb By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Maps Launches AI-Powered Local Business Search

Google is introducing an experimental feature in Google Maps that uses AI to help users discover local businesses that meet specific needs. AI-Powered Discovery The new feature utilizes large language models to analyze Google Maps’ database of over 250 million places, photos, ratings, reviews, and more. After entering a conversational search query, Google Maps will suggest personalized recommendations for businesses, events, restaurants, and activities in the area. For example, you can ask Maps to recommend “places with a vintage vibe in San Francisco,” and it will return suggestions like clothing boutiques, record stores, and flea markets. The results are categorized with photos and review highlights to explain why they meet your criteria. You can refine your search by asking follow-up qu...

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29Jan By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Complete Guide for Local SEO

One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google Business Profile. However, claiming your Google Business Profile (GBP) is just the first step – you must optimize, frequently check, and update your GBP with new information for potential customers. Also, many businesses don’t realize that Google (and almost any user) can make changes to their GBP – like changing your address, updating your business hours, uploading photos, leaving reviews, and more. Ultimately, a Google Business Profile is really a community profile – it’s not just yours (the merchant’s). Virtually anyone online can contribute to your Google Business Profile, and Google encourages user-generated content (UGC), l...

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26Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

Why Web Design Matters More Than Ever

Is web design still in demand? This pressing question is on the minds of many businesses venturing into or updating their online space. The web design industry is in constant flux, with the advent of do-it-yourself website builders and artificial intelligence reshaping the field. Even in 2024 and beyond, the demand for skilled web design professionals remains strong. Web design has evolved to focus on visual appeal and user experience—a critical aspect of online engagement and success. In this article, we will explore the relevance of web design, its importance across various business industries, and trends. Why Web Design Matters More Than Ever Increased Demand in the Online Marketplace The shift to digital platforms has led to an unprecedented demand for web design services. Large and s...

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21Jan By John VuongNo Comments

content marketing, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company

What Are Web Designers and How Do They Shape the Digital Landscape?

As you navigate the digital landscape, there’s an unseen force at play — web designers. What are web designers, and how do they affect businesses and our daily experiences? Let’s unravel web design, exploring the skills, impact, and human touch these designers bring to the virtual table. What Skills Define a Web Designer? Web designers possess a diverse set of skills. They are fluent in the language of coding, understanding the intricacies of HTML, CSS, and sometimes even more complex scripts like JavaScript. This skill in coding allows them to translate creative visions into functional web pages. Designers also possess a sharp sense of what looks appealing. They understand colour theory, typography, and layout principles to create visually stunning and harmonious websites. It’s more than...

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20Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Why Web Design is Important for Business Success?

One cannot stress the significance of web design in the digital age, where an instant impression is formed with a single click. The web presence of your company is like a showroom, inviting clients to come see what you have to offer. Here are some of the key reasons why web design is important for achieving business success. Let’s uncover the positive impact of a well-crafted website. Picture your website as a front showcase—a visually attractive and meticulously arranged presentation can seize the interest of onlookers. Likewise, a visually pleasing website layout instantly captivates visitors and maintains their interest. A tidy arrangement, balanced colour palettes, and easy-to-follow navigation act as the elements of a digital symphony, shaping a smooth and delightful user experience....

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11Jan By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Can You Hide Your GBP/GMB Address Without Losing Your Local Rankings?

How can a service area business (SAB) move their address and not lose their rankings? Well, it’s tricky. I just tested this in a new case study, and I thought I had come up with a brilliant solution, but it didn’t quite work out as well as I had hoped. But fear not. I think there is a solution, and I’m going to break it down in this video. Some Context I posted a tweet about how service areas don’t have any impact on rankings. And Trey Copeland, a service area business owner, replied with the following: This is a great example demonstrating that service areas have no impact on ranking. And it also demonstrates a common problem with Google Business Profiles: Where when a service area business moves their location, it’s very difficult to shift their rankings from the ...

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9Jan By John VuongNo Comments

googe optimize, google optimization, google seo, Mobile Marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

How Responsive Web Design Impacts UX

People spend about 3.3 hours a day surfing the Internet to search for products/services using their mobile devices. Due to this significant shift in consumer behaviour, having a static website that only works on desktop computers makes it insignificant for smartphone users. Also, tablets and smartphone models with distinctive screen dimensions require different designs. Putting your content into a single column is not going to work on mobile devices. This is where responsive web design comes in. As a mobile device user, you may have heard about it. But what is responsive web design? Here, we will look into responsive web design and its significance in user experience. What is Responsive Web Design Responsive design is a modern approach to web design that enables the interface to automatic...

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3Dec By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Dental Business Operations: Best Practices for New Dentist Entrepreneurs

Successfully managing a dental practice goes beyond clinical expertise alone. It demands the skillful navigation of a complex web of responsibilities, from providing exceptional patient care to managing staff, vendors, operations, processes, accounting, and much more. As a new dentist entrepreneur, you’re no stranger to the countless challenges that arise on this entrepreneurial journey. However, one particular hurdle stands out—the realization that learning how to run a business effectively is a skill not easily acquired within a few years. While your passion for dentistry may have propelled you into the realm of dental entrepreneurship, the reality is that many dentists find themselves ill-prepared to tackle the myriad challenges that extend beyond the dental chair. The intricate dance o...

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1Dec By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why Google Search Console Is the Best Way to Measure, Track, and Troubleshoot Your Local SEO

Like my post? Please share! What about Google Analytics, and GBP Insights, and third-party rank-trackers?  Each of those has its place in the world and can come in handy.  You may use them, and they may help.  But if you had to pick ONE way to measure how you’re doing in the local search results, one place to monitor progress, one tool to help you troubleshoot, Google Search Console is your best (or least-bad) choice.  In my experience, it’s the sturdiest buoy you can cling to. Whether you do your own local SEO, are part of a team that works on it, or are an SEO professional who needs to put out the occasional fire, here’s why I say Google Search Console (“GSC”) is uniquely helpful to help you figure things out, and why digging around in its data is a uniquely high-payoff use of your time:...

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1Dec By Kristi HinesNo Comments

googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How Local Businesses Can Rank For Popular Near Me Searches

A recent feature on The Verge highlighted businesses that try to get an edge in local search rankings with clever names like Thai Food Near Me. So, I set out to discover if this strategy could impact local rankings and, more importantly, if other local businesses could replicate it. Before I get started, I should preface this with some good and bad news. Bad News: Distance Is An Important Ranking Factor Most restaurants will not rank as the best restaurants near me unless they are physically located near the search user’s location. The reason? One of the three critical ranking factors for Google local search results is distance. Suppose a restaurant owner wants people in Phoenix, Los Angeles, Chicago, and New York to discover their dining establishment with the term best restaurant near me...

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30Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Creating a Marketing Plan to Attract New Patients to Your Dental Practice

Starting a brand new dental practice straight out of school comes with its unique challenges, especially when faced with the burden of school debt and the added pressure of business debt. Without an established clientele, roster, or an existing client revenue stream, new dental practice owners must implement effective marketing strategies to attract new patients and build a thriving practice. We will explore the importance of creating a marketing plan and specifically focus on the role of SEO (Search Engine Optimization) in attracting more patients and growing your dental practice. Understanding the Challenges Financial Strain and Debt Burden New dental practice owners carry the weight of school debt and additional business debt. Managing finances and developing a solid financial plan are...

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29Nov By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Data-Driven Decision Making To Optimized Local Digital Marketing Efforts

If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an omnipotent force directing the King’s every move. This is particularly the case with digital marketing, where nearly all interactions and engagements can be monitored, analyzed, and optimized. To put it simply, data helps us to understand what is working and not working so we can focus our attention on doing more of the former and less of the latter to drive results. Start With Actionable KPIs For small local businesses, which don’t typically have a great deal of time or resources to all...

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28Nov By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Using Local Business Partnerships To Build Authority And Visibility

In the ever-evolving landscape of digital marketing and search engine optimization (SEO), one thing remains constant: the importance of authority, which has a distinct effect on organic search visibility. Authoritativeness is the “A” in the much-heralded E-E-A-T found in Google’s Search Quality Rater Guidelines. In short, a business or organization needs to prove its authoritativeness to Google, and all other search engines, in order to be considered worthy of visibility in search engine results. The authority of a local business can be established in a few different ways, most notably: Via the helpful, high-quality, well-structured content it creates for its target audience/customers. Through validation of its offerings via industry-specific backlinks it maintains to its primary product, ...

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27Nov By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Dental SEO: Boosting Your Online Presence and Patient Acquisition

In this era where the Internet reigns supreme, having a strong online presence is not just an option—it’s an absolute necessity for dental practices. As potential patients increasingly turn to search engines to find local services, implementing effective Dental SEO (Search Engine Optimization) techniques has become paramount to the success of your practice. Brace yourself as we explore the exciting world of Dental SEO, where we will unveil techniques designed to enhance your online visibility, attract a wave of new clients, and revolutionize your patient acquisition strategy. With this invaluable knowledge, you can tailor your marketing efforts with surgical precision, captivating their attention and forging a deep connection. Understanding Your Target Audience First, you must understand w...

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22Nov By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Dental SEO: Boosting Your Online Presence and Patient Acquisition

In this era where the Internet reigns supreme, having a strong online presence is not just an option—it’s an absolute necessity for dental practices. As potential patients increasingly turn to search engines to find local services, implementing effective Dental SEO (Search Engine Optimization) techniques has become paramount to the success of your practice. Brace yourself as we explore the exciting world of Dental SEO, where we will unveil techniques designed to enhance your online visibility, attract a wave of new clients, and revolutionize your patient acquisition strategy. With this invaluable knowledge, you can tailor your marketing efforts with surgical precision, captivating their attention and forging a deep connection. Understanding Your Target Audience First, you must understand w...

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16Nov By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Transforming Your Dentistry Career through Business Ownership

Transitioning from being an associate to becoming a dentist business owner opens up a world of opportunities for financial success. Moving beyond traditional fee-for-service models can help dentists explore the benefits of running their own dental practice. Let’s discuss the advantages of dental practice ownership, the limitations of fee-for-service models, and how local SEO can help boost income by targeting the right patients and establishing a strong online presence. Exploring the Benefits of Running Your Own Dental Practice When pursuing financial success in your dentistry career, exploring the benefits of having your own dental practice is a promising avenue. As a dentist business owner, you not only have the opportunity to shape the trajectory of your career but also unlock a multit...

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15Nov By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Transforming Your Dentistry Career through Business Ownership

Transitioning from being an associate to becoming a dentist business owner opens up a world of opportunities for financial success. Moving beyond traditional fee-for-service models can help dentists explore the benefits of running their own dental practice. Let’s discuss the advantages of dental practice ownership, the limitations of fee-for-service models, and how local SEO can help boost income by targeting the right patients and establishing a strong online presence. Exploring the Benefits of Running Your Own Dental Practice When pursuing financial success in your dentistry career, exploring the benefits of having your own dental practice is a promising avenue. As a dentist business owner, you not only have the opportunity to shape the trajectory of your career but also unlock a multit...

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13Nov By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Using Local Business Partnerships To Build Authority And Visibility

In the ever-evolving landscape of digital marketing and search engine optimization (SEO), one thing remains constant: the importance of authority, which has a distinct effect on organic search visibility. Authoritativeness is the “A” in the much-heralded E-E-A-T found in Google’s Search Quality Rater Guidelines. In short, a business or organization needs to prove its authoritativeness to Google, and all other search engines, in order to be considered worthy of visibility in search engine results. The authority of a local business can be established in a few different ways, most notably: Via the helpful, high-quality, well-structured content it creates for its target audience/customers. Through validation of its offerings via industry-specific backlinks it maintains to its primary product, ...

Read More

13Nov By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Transforming Your Dentistry Career through Business Ownership

Transitioning from being an associate to becoming a dentist business owner opens up a world of opportunities for financial success. Moving beyond traditional fee-for-service models can help dentists explore the benefits of running their own dental practice. Let’s discuss the advantages of dental practice ownership, the limitations of fee-for-service models, and how local SEO can help boost income by targeting the right patients and establishing a strong online presence. Exploring the Benefits of Running Your Own Dental Practice When pursuing financial success in your dentistry career, exploring the benefits of having your own dental practice is a promising avenue. As a dentist business owner, you not only have the opportunity to shape the trajectory of your career but also unlock a multit...

Read More

12Nov By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Data-Driven Decision Making To Optimized Local Digital Marketing Efforts

If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an omnipotent force directing the King’s every move. This is particularly the case with digital marketing, where nearly all interactions and engagements can be monitored, analyzed, and optimized. To put it simply, data helps us to understand what is working and not working so we can focus our attention on doing more of the former and less of the latter to drive results. Start With Actionable KPIs For small local businesses, which don’t typically have a great deal of time or resources to all...

Read More

11Nov By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Transforming Your Dentistry Career through Business Ownership

Transitioning from being an associate to becoming a dentist business owner opens up a world of opportunities for financial success. Moving beyond traditional fee-for-service models can help dentists explore the benefits of running their own dental practice. Let’s discuss the advantages of dental practice ownership, the limitations of fee-for-service models, and how local SEO can help boost income by targeting the right patients and establishing a strong online presence. Exploring the Benefits of Running Your Own Dental Practice When pursuing financial success in your dentistry career, exploring the benefits of having your own dental practice is a promising avenue. As a dentist business owner, you not only have the opportunity to shape the trajectory of your career but also unlock a multit...

Read More

10Nov By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Data-Driven Decision Making To Optimized Local Digital Marketing Efforts

If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an omnipotent force directing the King’s every move. This is particularly the case with digital marketing, where nearly all interactions and engagements can be monitored, analyzed, and optimized. To put it simply, data helps us to understand what is working and not working so we can focus our attention on doing more of the former and less of the latter to drive results. Start With Actionable KPIs For small local businesses, which don’t typically have a great deal of time or resources to all...

Read More

9Nov By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Transforming Your Dentistry Career through Business Ownership

Transitioning from being an associate to becoming a dentist business owner opens up a world of opportunities for financial success. Moving beyond traditional fee-for-service models can help dentists explore the benefits of running their own dental practice. Let’s discuss the advantages of dental practice ownership, the limitations of fee-for-service models, and how local SEO can help boost income by targeting the right patients and establishing a strong online presence. Exploring the Benefits of Running Your Own Dental Practice When pursuing financial success in your dentistry career, exploring the benefits of having your own dental practice is a promising avenue. As a dentist business owner, you not only have the opportunity to shape the trajectory of your career but also unlock a multit...

Read More

8Nov By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Data-Driven Decision Making To Optimized Local Digital Marketing Efforts

If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an omnipotent force directing the King’s every move. This is particularly the case with digital marketing, where nearly all interactions and engagements can be monitored, analyzed, and optimized. To put it simply, data helps us to understand what is working and not working so we can focus our attention on doing more of the former and less of the latter to drive results. Start With Actionable KPIs For small local businesses, which don’t typically have a great deal of time or resources to all...

Read More

7Nov By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Data-Driven Decision Making To Optimized Local Digital Marketing Efforts

If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an omnipotent force directing the King’s every move. This is particularly the case with digital marketing, where nearly all interactions and engagements can be monitored, analyzed, and optimized. To put it simply, data helps us to understand what is working and not working so we can focus our attention on doing more of the former and less of the latter to drive results. Start With Actionable KPIs For small local businesses, which don’t typically have a great deal of time or resources to all...

Read More

6Nov By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Transforming Your Dentistry Career through Business Ownership

Transitioning from being an associate to becoming a dentist business owner opens up a world of opportunities for financial success. Moving beyond traditional fee-for-service models can help dentists explore the benefits of running their own dental practice. Let’s discuss the advantages of dental practice ownership, the limitations of fee-for-service models, and how local SEO can help boost income by targeting the right patients and establishing a strong online presence. Exploring the Benefits of Running Your Own Dental Practice When pursuing financial success in your dentistry career, exploring the benefits of having your own dental practice is a promising avenue. As a dentist business owner, you not only have the opportunity to shape the trajectory of your career but also unlock a multit...

Read More

5Nov By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Data-Driven Decision Making To Optimized Local Digital Marketing Efforts

If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an omnipotent force directing the King’s every move. This is particularly the case with digital marketing, where nearly all interactions and engagements can be monitored, analyzed, and optimized. To put it simply, data helps us to understand what is working and not working so we can focus our attention on doing more of the former and less of the latter to drive results. Start With Actionable KPIs For small local businesses, which don’t typically have a great deal of time or resources to all...

Read More

5Nov By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Transforming Your Dentistry Career through Business Ownership

Transitioning from being an associate to becoming a dentist business owner opens up a world of opportunities for financial success. Moving beyond traditional fee-for-service models can help dentists explore the benefits of running their own dental practice. Let’s discuss the advantages of dental practice ownership, the limitations of fee-for-service models, and how local SEO can help boost income by targeting the right patients and establishing a strong online presence. Exploring the Benefits of Running Your Own Dental Practice When pursuing financial success in your dentistry career, exploring the benefits of having your own dental practice is a promising avenue. As a dentist business owner, you not only have the opportunity to shape the trajectory of your career but also unlock a multit...

Read More

4Nov By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Data-Driven Decision Making To Optimized Local Digital Marketing Efforts

If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an omnipotent force directing the King’s every move. This is particularly the case with digital marketing, where nearly all interactions and engagements can be monitored, analyzed, and optimized. To put it simply, data helps us to understand what is working and not working so we can focus our attention on doing more of the former and less of the latter to drive results. Start With Actionable KPIs For small local businesses, which don’t typically have a great deal of time or resources to all...

Read More

3Nov By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Transforming Your Dentistry Career through Business Ownership

Transitioning from being an associate to becoming a dentist business owner opens up a world of opportunities for financial success. Moving beyond traditional fee-for-service models can help dentists explore the benefits of running their own dental practice. Let’s discuss the advantages of dental practice ownership, the limitations of fee-for-service models, and how local SEO can help boost income by targeting the right patients and establishing a strong online presence. Exploring the Benefits of Running Your Own Dental Practice When pursuing financial success in your dentistry career, exploring the benefits of having your own dental practice is a promising avenue. As a dentist business owner, you not only have the opportunity to shape the trajectory of your career but also unlock a multit...

Read More

2Nov By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Data-Driven Decision Making To Optimized Local Digital Marketing Efforts

If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an omnipotent force directing the King’s every move. This is particularly the case with digital marketing, where nearly all interactions and engagements can be monitored, analyzed, and optimized. To put it simply, data helps us to understand what is working and not working so we can focus our attention on doing more of the former and less of the latter to drive results. Start With Actionable KPIs For small local businesses, which don’t typically have a great deal of time or resources to all...

Read More

28Sep By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Business Hours and Local SEO: 17 Ways to Use Your Hours for Maximum Boom

Like my post? Please share! Business hours get no respect from local SEOs.  Rarely do we see them as a problem, or as a possible solution to problems.  That’s because we seldom scrutinize hours as we would other moving parts on a website, a Google Business Profile page, or anything else that can make a business visible or invisible locally.  If you’re a business owner, you’ve probably thought way more about your hours than your local SEO person has. Hours aren’t even one of those factors everybody works on but nobody writes about.  In the excellent 2023 Local Search Ranking Factors survey by Whitespark, “proper hours” showed up only as a “conversion factor,” rather than as a factor that directly or indirectly might sway local rankings.  (In the comments section, only the wise Gyi Tsakilaki...

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22Sep By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Do SEO For Dental Offices That Drives Results

Good search engine optimization (SEO) can be the difference between a successful dental practice and one that struggles to get by. When patients are looking for a new dentist, they will almost always start with a Google search. If your practice doesn’t come up near the top of the results, you’re missing out on a lot of potential business. But how do you improve your dental office’s SEO? It’s not as difficult as you might think. By following a few simple tips, you can see a noticeable increase in your website’s traffic and, as a result, your patient base. Start With Keyword Research As a dental office, you know that SEO for dental offices is an important part of marketing your business online. After all, potential patients are searching for dental care online, and you want to make sure tha...

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19Sep By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Smart Investing: Maximizing Returns and Minimizing Risks

Investing wisely is crucial for achieving long-term financial stability and sustainable growth. In an ever-changing world of investments, the key lies in striking a delicate balance between maximizing potential returns and minimizing associated risks. Investment is not just about blindly following trends or relying on luck. It requires a comprehensive understanding of the various investment vehicles available, their associated risks, and their potential rewards. By exploring strategies for smart investing, you will gain valuable insights into identifying promising investment opportunities, conducting thorough research, and setting realistic financial goals. Here are some insights about the strategies for smart investing that can empower you to make well-informed decisions and navigate the ...

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15Sep By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Managing Finances: Avoiding Overextension and Supporting Business Growth

In today’s rapidly evolving business landscape, managing finances plays a crucial role in the success and growth of any enterprise. However, the traditional methods of financial management are no longer sufficient. To navigate the competitive market, businesses must embrace digital marketing, search engine optimization (SEO), and smart sales strategies. This blog will explore how digital marketing is essential to financial management, providing insights into leveraging the power of the digital realm for business growth. Understanding Financial Management Financial management entails carefully monitoring and optimizing the allocation of resources to support business objectives. By effectively managing finances, businesses can avoid overextension, which can harm long-term growth. Overextensi...

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26Aug By Sam KnightNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO

Wipe Your Cheating Competitors Off The Map With This Strategy

This might be due to Mike Blumenthal’s theory at Near Media: that Google’s Spam detection AI was trained on a limited set of confirmed spam. If reviewers or Business Profiles have patterns similar to those in this limited data set, their reviews are automatically filtered. This could explain why evolving spam methods, such as AI reviews, can’t be caught, while real reviews and genuine businesses take the brunt. Leaving aside the “Why” – what can you do about it? You may feel powerless against that cheating competitor (or competitors). Maybe you’ve even flagged their profile or reached out to GBP support to no avail.  Good news: You can fight back. You might just need to get your hands dirty. Google won’t do the work for you, so you’ll need to build a case.  I know it can be frustrating or...

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23Aug By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Work/Life Balance for Entrepreneurs: Nurturing Your Business and Family Life

As an entrepreneur, finding a balance between running a successful business and spending quality time with your family can be challenging. However, achieving a healthy work/life balance is crucial for your overall well-being, personal fulfillment, and the long-term success of your entrepreneurial venture. In this blog, we will explore the importance of family time while running a business and discuss how Search Engine Optimization (SEO) plays a crucial role in achieving work/life balance for entrepreneurs. We will provide practical strategies for balancing work and family responsibilities and explain how implementing SEO practices can lead to a more harmonious lifestyle. So, let’s dive in! The Importance of Family Time for Entrepreneurial Success Spending time with your family is not just ...

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21Aug By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Starting Local SEO with Nothing: 30 Ways to Start Cold and Succeed

Like my post? Please share! Are you starting your local SEO work at Customer #0, with few or no connections, few or no resources, and not much certainty as to where to begin?  Working on local SEO for this new business may feel like you just moved to a foreign land with only the clothes on your back.  You may not even speak the lingo.  You’re starting with your wits, work ethic, presumably a computer somewhere in the trunk, and not much else.  In other words, you’re starting with zilch.  Cold-start SEO (as I call it) is a mighty different thing from doing SEO for a company that’s been around for a while, has a customer base, maybe has a war chest, and probably has other resources you don’t.  This may sound like a stretch now, but the local search results still are a place where it doesn’t...

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20Aug By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Finding Your Niche: How to Narrow Down Your Market for Success

Finding a profitable niche is crucial for long-term success in the competitive business landscape. Focusing on a specific market segment allows you to tailor your products or services to meet a targeted audience’s unique needs and preferences. This blog will explore the importance of narrowing down your market and the benefits of focusing on local, niche, geo, neighbourhood, specifics, long-tail keywords, and specialization. Additionally, we will discuss the role of local SEO in connecting with your target audience and driving organic traffic to your business. Understanding the Power of Niche Marketing Niche marketing involves targeting a specific market segment with distinct characteristics, needs, and preferences. By focusing on a niche, you can differentiate yourself from competitors an...

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14Aug By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Navigating the Challenges of Early-Stage Sales and Business Growth

Starting a business is an exciting endeavour but comes with its fair share of challenges, particularly in the early stages. As a new entrepreneur, you may find that everything takes longer, costs more, and is more stressful than anticipated. However, with the right strategies and mindset, you can overcome these obstacles and pave the way for sales success and business growth. In this blog, we will explore smart sales techniques, the power of digital marketing, and the importance of SEO (Search Engine Optimization) in navigating the challenges of early-stage sales and business growth. How to Deal with Early-stage Sales Challenges Starting a business has its fair share of hurdles, especially in the early stages. As a new entrepreneur, you’ll likely encounter common obstacles that can impede ...

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31Jul By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Fudging Video Verification of a Google Business Profile

Like my post? Please share! I’m not saying you should do this, but if for whatever reason you need to fudge and fib your way through the video-verification of your Google Business Profile page, it’s not that hard to do.  First tested in 2016, in recent months that verification option has gone from relatively rare to somewhat common to non-optional in most cases.  Whether you’re trying to add a business or location to Maps for the first time, or you just need to re-verify your GBP page, you’re likely to run into video-verification (let’s call it VV) sooner or later, and it may not be optional. The inherent problem is that Google is forcing you into a process filled with human error, run by people (however well-intentioned) who know little or nothing about your business.  Google has invited...

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25Jul By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

How a Toronto Web Design Agency Can Help Grow Your Business

It is no secret that establishing a strong online presence is crucial for the growth and success of any business. A well-designed website is pivotal in creating a professional and effective online image. Let us explore the benefits of hiring a Toronto web design agency and how their expertise can help propel your business forward. Benefits of Hiring a Toronto Web Design Agency Expertise and Experience in Web Design Toronto web design agencies are aware of current design trends and best practices. They understand the importance of user experience (UX) and user interface (UI) principles in creating a website that engages visitors and converts them into customers. Customized and Professional Design A web design agency in Toronto will work closely with you to understand your brand identity an...

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30Jun By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Why Are Google Maps Results More Volatile Than Organic Search Results?

Like my post? Please share! In my experience and probably in yours, the Google Maps / 3-pack results jump up and down constantly, and more often and less predictably than the organic results do.  The 3-pack changes when you go from one end of town to another, and they change when you wait for 8:00AM to become 8:00PM.  Competitors new and old start and stop ranking for no apparent reason.  The organic results jump around, too, of course.  But one bucks like a rodeo horse, and the other bucks like a rodeo horse that’s becoming a gelding. The Google Maps results are hard to measure, harder to understand, and nigh impossible to predict.  Doesn’t mean you can’t do effective local SEO anyway, but you’ll have an easier time of it and might lower your blood pressure a little if you have a better h...

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22Jun By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Key Steps to Streamlining Processes and Ensuring Accountability

Streamlining processes and ensuring accountability are paramount to achieving success. Organizations that focus on efficiency can stay competitive, meet deadlines, and accomplish their goals effectively. Let’s discuss in detail the significance of assessing strengths and weaknesses, setting clear goals, ranking tasks according to their importance, promoting accountability, addressing staffing issues, investing in training and hiring, defining roles and responsibilities, and leveraging the skills and expertise of team members. Additionally, we will look into the significant role that SEO and digital marketing play in streamlining processes, organizing workflows, and enhancing work efficiency. By implementing these key steps and strategies, you can transform your work environment, increase p...

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14Jun By John VuongNo Comments

content marketing, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

Secrets to the Best Dental SEO

Are you a dentist looking to improve your SEO? It’s no secret that SEO can be a complex and ever-changing landscape. But with the right approach, you can make sure your dental clinic is visible to patients who are searching for the services you offer. In this blog post, we’ll share some of the best dental SEO practices. When you take advantage of these strategies, you’ll be able to get ahead of your competition and get new patients regularly. Choose the Right Keywords Keywords are an important part of any SEO strategy. When choosing keywords for your dental clinic, make sure to choose ones that are relevant to your services and that also have a high search volume. Keywords are the words or phrases that people use when they search for something online. When it comes to choosing keywords fo...

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31May By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Culling Tools & Other Expenses: an Easy Solid That SEOs Should Do for Their Clients

Like my post? Please share! SEOs collect expenses the way beards collect food.  But, unlike one’s scouring pad, few SEO people undergo routine cleansing.  That’s fine, but what about when their clients also have a similar tendency to pick up more and more expenses?  One or both of you will waste a lot of money, waste at least a little time, and maybe miss opportunities to simplify and refine your process and get closer to your visibility target.  Sometimes you need to thin the herd. Often, people don’t need as much stuff as they think they do.  That’s true in local SEO and in many other areas of online marketing.  I’m an odd bird in many ways, including in my philosophy that you should be able to do your work with very few third-party tools.  That doesn’t mean you shouldn’t use any, or tha...

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30May By Andrew ShotlandNo Comments

googe optimize, google optimization, google seo, Local Search, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Strategy For Ranking Local Search Terms

Location landing pages don’t get enough respect. You set them up with your name, address, phone number & hours. Maybe you embed a Google Map for driving directions. Perhaps you write some copy that no one will read, and if you have multiple locations, you repeat the same copy on each page and just change the location name. If you’re feeling cocky, you put a call to action on it – maybe. You set it, then you forget it. And guess what? That actually works pretty well for local SEO. I mean, what more does a potential customer want from a location page? Maybe an appointment scheduler? But who cares about the customer? We smug SEO types all know Google is our #1 customer. So, what does Google want from a location page? Let’s start with the basics. 1. What Is The Purpose Of A Location Page?...

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20May By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to do SEO Dental Marketing the Right Way

Whether you’re a solo practitioner or part of a large dental group, if you want to attract new patients and grow your business, you need to have a strong online presence. Dentists have unique challenges when it comes to marketing their businesses, but by following some simple SEO best practices, you can still develop a successful dental marketing strategy that will help you improve your search engine ranking and build your brand online. In this blog post, we’ll share some tips on how to do just that. Do: Optimize Your Website for Local Search One of the best things you can do to improve your dental practice’s SEO is to optimize your website for local search. Think about it — a person in Toronto can’t use a dentist in Quebec. They need a clinic that’s close to where they live or work. When...

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10May By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

How to Get Social Media Links on Your Google Business Profile

How to Get Social Media Links on Your Google Business Profile - Whitespark Want to know how to get your social media links on your Google Business Profile? Google doesn’t provide a way for you to add or edit these, so you have to help it connect the dots on its own. Here’s how to do it. Add Social Media Links to Your Website The number one place that Google looks to make these connections is your website, so make sure that you have the links prominently placed in either the header or the footer. If you’re linking with icons, make sure you add descriptive text to t...

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4May By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create Orthodontist SEO That Brings in New Patients Fast

You’ve spent years perfecting your craft as an orthodontist. You’ve invested time and money into making sure you have the best education, the best experience, and the best team to support you. So why isn’t your orthodontic practice getting the patients it deserves? The answer might be your orthodontist SEO. Search Engine Optimization, or “SEO” for short, is vital for orthodontic practices that want to attract new patients. By optimizing your website for search engines, you can ensure that when people in your community are searching for an orthodontist, your practice comes up first. If potential patients in your area search for “orthodontists near me,” you want your website to be the first thing they see. And lucky for you, we’re here to help! Keep reading to learn about three key componen...

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4May By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local Insider, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Rank All Over Your City With This Strategy (Major Competitive Advantage)

Rank All Over Your City With This Strategy (Major Competitive Advantage) - Whitespark There’s an incredibly valuable local ranking strategy that can get you ranking in a wide radius in your city for your most valuable keyword. And the best part? Barely anyone knows about it. In this video, I will show you an example of a business that uses this strategy very well, and then I’ll take you through the process of doing the same for your business. The strategy in action I came across this Google Business Profile that’s ranking for a super valuable term for dentists: “in...

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21Apr By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How a Hacked Site Affects Your Google Business Profile Page and the Rest of Your Local SEO

Like my post? Please share! After 14 years of nary an incident, and despite pretty solid security SOPs, this site was hacked earlier this month and shot up with malware.  It was fine last time you read one of my blog posts, and it’s fine now.  Most likely the problem was a bad plugin (a common weakness).  For now, let’s just say that old Cochise had a bad hoof. If your business rides on your site, then there’s always a chance you can get hacked, and so can just about everyone else.  (Not having a site isn’t a good alternative: you’re still in a forest of Google Maps spam and other spam, and may look even tastier to the local wildlife.)  That’s probably not news to you, but a possible hack may seem like an abstract problem that you can’t do much about, or the kind of bridge you cross when y...

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6Apr By Jessie LowNo Comments

googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Rank in Cities Where you Don’t Have an Address

Targeting local organic results for areas you serve outside of your current location requires creating well thought out and planned city landing pages. If you invest time and energy into building an awesome, informative, and relevant page, then you have the chance to earn solid traffic and drive leads without having to open a physical location in these cities. The city page strategy is nothing new, however, it is often overlooked, or is executed poorly by some businesses (and consultants), which can lead to underwhelming results. In light of this we’ve decided to put together a list of ways to help you improve and create awesome city pages. What you need to know about city pages A city page is similar to any other location landing page, except that they don’t have a physical business addre...

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6Apr By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local Insider, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Easily Boost Local Rankings with Google’s Predefined Services

Easily Boost Local Rankings with Google's Predefined Services A few weeks ago, the SEO world was shooketh by Joy Hawkins’ discovery that adding predefined services to your GBP significantly improves rankings. I had to see for myself, so I set up a test. You won’t believe these results! Video Transcript If you follow local SEO, you’ve probably seen Joy Hawkins’s recent research where they showed that adding predefined services to a GBP seems to have a positive impact on your rankings. I even made a video about it not too long ago. Well, it’s always a good idea to t...

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28Mar By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Another Underused Local SEO Tool in Google Search Console: the Internal Links Report

Like my post? Please share! Why are those rock-solid pages not ranking as they should?  Why aren’t those pages helping you pop into the Google Maps 3-pack for certain search terms?  Why is one of your Google Business Profiles or one of your “city” pages clobbering the other?  If you just can’t figure out why Google spits some of your home cookin’ into the napkin, you may be low on internal links. Of course, many other ingredients go into the haggis.  Sometimes the problem is a lack of backlinks, or a thin page, or your developer goofed, or that not enough time has passed, or some combination of the above, or some other problem(s) altogether.  You may very well need to work on those areas. But if you’ve looked at the problem up and down, you’ve worked on it, and you can’t shake the feeling ...

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14Mar By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media marketing

How to Use Dental Digital Marketing to Stand Out

It can feel like your dental clinic is one of the millions of others that offer the same services. How can you make sure your clinic stands out from the rest? One way is to focus on your digital marketing efforts. In this guide, we will discuss how dental digital marketing can help you stand out from the competition. By using tactics like SEO, social media, and email marketing, you can reach more potential patients and generate more business for your clinic! Social Media As we mentioned, it can be difficult to stand out from the crowd. There are countless other dental clinics in the area, all striving for the attention of potential patients. One way to make your clinic stand out is to use social media effectively. By creating engaging content and sharing it on platforms like Facebook and ...

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10Mar By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local Insider, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Why is Google Rejecting My Google Business Profile Photos?

Why is Google Rejecting My Google Business Profile Photos? - Whitespark 1. Google has a bug where photos show as rejected, but if you wait 24-48 hours, they actually publish. So, as Mike Blumenthal likes to say, “drink 4 beers and come back on Monday.” It’s likely that the issue will fix itself. 2. If your Profile is less than 2 weeks old or was recently reinstated, you can’t publish images. This is because new GBPs are “sandboxed” for 2 weeks until they have built up some trust.Wait at least 14 days after you have been verified/reinstated before you upload images. 3....

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7Mar By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Increase Local SEO Rankings With Predefined Services

Increase Local SEO Rankings With Predefined Services - Whitespark Huge local SEO news! Adding predefined services to your Google Business Profile can now significantly impact rankings. Until now, services have NOT been a ranking factor. In fact, the idea that services impacted rankings was the #4 local SEO myth in the latest Whitespark Local Search Ranking Factors survey. They were still valuable for other reasons: they drove more conversions and they triggered eye-catching justifications in the search results. But rankings? No. However, new research by Sterling Sky shows that selecting Google’s pr...

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9Feb By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local Insider, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Geotagging Photos is a Local SEO Myth

Geotagging Photos is a Local SEO Myth - Whitespark It’s infuriating that many local SEOs are still telling people to geotag their Google Business Profile photos, when research has shown time and time again that IT DOES NOT WORK. In this video, I explain why it doesn’t work, bust some myths and present a couple studies that have concluded that geotagging is a waste of time. Video Transcript I’ve been getting into TikTok a little bit lately, and I am ANNOYED. So, I keep seeing all these local SEO people on TikTok shilling this advice, li...

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8Feb By Darren ShawNo Comments

googe optimize, google optimization, google seo, Local Insider, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, Whitespark Weekly

Does Google Penalize AI-Generated Content?

With the rise of AI, many businesses and SEOs are turning to Artificial Intelligence for generating SEO-optimized website content. However, Google is constantly rolling out new updates to combat spam, and they can and do sometimes crack down on AI-generated content. Watch my new video to find out how AI-generated articles may hurt your website. Video Transcript Case Studies on AI-Generated Website Content I saw this comment on LinkedIn. Graham had talked about how they were generating AI content at scale, 50 pages generated in one click, and how these pages are actually performing pretty well. Then, Mark Williams Cook, a very smart SEO, replied and said: “well here’s what happened when we did it on 10,000 pages.” So, it was going really well, ranking really well. An...

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7Feb By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

10-Second Local SEO Win: Request Indexing of That New Page in Google Search Console

Like my post? Please share! It took blood or treasure or both for you to get those new pages written and up on your site.  Even before that, you may have struggled in the local search results, struggled to figure out what may help you gain traction, and struggled to set aside the time to get it done.  After all of that, wouldn’t it be shame if you didn’t see any SEO benefit for weeks or months?  Wouldn’t it be a double shame if 10 more seconds of work could have saved your pages from weeks or months of invisibility? My suggestion is simple: every time you create a new page (or post or similar resource), immediately go into Google Search Console and request indexing.  That’s it*. (*Of course, you will need to have installed Search Console – formerly known as Webmaster Tools.  It’s free and...

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4Feb By Darren ShawNo Comments

Citations, googe optimize, google optimization, google seo, Local Insider, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Write a Good Business Description for Local Citations

Here’s a hot tip many businesses don’t think about when building citations for local SEO. In my latest video, I explain why the first sentence of your description is so important, and how to make the most of it. Video Transcript Hey, here’s a quick citation building tip that a lot of businesses are missing out on. Whether or not you’re building citations with our listing service or you’re building them yourself, the description field is very important. Why business descriptions are important Let’s say you order citations from us and you’re entering the description. This field is your opportunity to get some additional keywords in. Though I wouldn’t say keywords on your Google Business Profile description have an impact on rankings, keywords in your citation descript...

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31Jan By Doug GargaroNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Vertical SEO

Google Business Profile Optimization For The Financial Vertical

The financial vertical is a dynamic, challenging, and highly regulated space. As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a greater level of sensitivity and specialization than industries like retail or restaurant. The inherent challenges stem from a host of considerations, such as internal branding guidelines, accessibility considerations, regulatory measures, and governance considerations among lines of business within the financial organization, among others. This means that local listings in this vertical are not “one size fits all” but rather vary based on function and fall into one of several listing types, including branches, loan officers, financial advisors, and ATMS (which may be inclusive...

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31Jan By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Importance of SEO for Dental Practices: Why You Should Invest

Dental practices need to invest in their marketing just like any other business. But it’s important to be wise and make the right decisions in the strategies you choose. One of the most important investments you can make is in SEO for dental practices. By optimizing your website and improving your search engine ranking, you can bring more traffic to your site and attract new patients. This long-term strategy can help you save significantly on marketing costs in the long run. In this blog post, we will discuss the importance of SEO for dental practices and explain why it’s such an important part of your marketing strategy. Your Website Should Work as Hard as You Do You’ve invested time and money into your dental website, making sure it’s informative, engaging, and easy to use. But if your ...

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29Jan By John VuongNo Comments

content marketing, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

3 Effective Online Marketing Strategies That Go Beyond Social Media

When it comes to online marketing, social media is just the beginning. Sure, it’s a great way to connect with your customers and build relationships. But if you want to really reach your target market, you need to go beyond social media. In this blog post, we’ll take a look at six effective online marketing strategies that will help you attract more customers and grow your business. Search Engine Optimization Google gets 9 billion searches a day. That means your customers are looking for your products and services through Google search! Will your business be one of the first results your audience sees? Only if you have excellent search engine optimization (SEO) strategies in action. Search engine optimization is the process of optimizing your website and its content to rank highly in sear...

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28Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Business Owners: Create More Time in Your Life by Outsourcing

Are you feeling overwhelmed by the amount of work that needs to be done in your business? Do you feel like you don’t have enough time to do everything? You’re not alone. Many business owners feel this way. The good news is that there are ways to create more time in your life. One way is to outsource some of your business processes. In this blog post, we will discuss how outsourcing certain parts of your business to experts can help you free up more time so you can focus on what’s important. Bookkeeping and Accounting Keeping accurate financial records is essential for the success of your business, and it’s important to make sure that your books are in order. Having accurate financial information is vital for making informed decisions about your business, but it can be time-consuming to ke...

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27Jan By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Do You Still Need Directory Submission For Local SEO?

The primary goal of local SEO is establishing visibility for a local business in the Local Map Pack and/or the top three organic search results. These typically reside just below paid Google ads and the Map Pack. As with all SEO, myriad factors (i.e., the (in)famous Google algorithm) come into play to determine which businesses get top billing and the resulting coveted organic search traffic. One set of factors from a local SEO perspective is local presence, relevance, and authority. In other words, and from a common sense perspective, local businesses need to prove to the search engines: They are indeed physically located within close proximity to their customer base. They provide services or products which fall into specific categories. They are a trusted/authoritative content source and...

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26Jan By Darren ShawNo Comments

googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

How to Rank Your Website for More Keywords with Service Pages

How to Rank Your Website for More Keywords with Service Pages - Whitespark If you watch my videos, read our blog, or follow me on social media, you will already know that I’m a HUGE fan of adding additional categories to your Google Business Profile. You can apply this same local SEO advice to your website, too. In this video, I show you how you can rank your website for more keywords by adding more service pages, and I give you 4 ways you can find content inspiration for them.  Video Transcript Hey! In a recent video I talked about ho...

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26Jan By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media, social media marketing

4 Ways to Get New Customers When PPC Isn’t Working

PPC advertising can be a great way to get new customers for your small business. But what do you do when it’s not working? Don’t worry, you have options. In this blog post, we will discuss four ways to get new customers when PPC isn’t working. These strategies will help you reach more people and grow your business! Take Advantage of Social Media If you’re not seeing the results you want from your PPC campaigns, it might be time to explore other options. Social media can be a great way to connect with your target market and develop relationships that lead to sales. Here are some tips for using social media to boost your business: Define your goals. What do you want to achieve by using social media? More website traffic? More sales? Better brand awareness? Once you know what you want to acc...

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25Jan By Atul JindalNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Vertical SEO

6 Google Business Profile Tips For Hotel Brands

Google is the answer to most people’s problems. Feeling hungry, need to get lunch? Find it on Google. Need to book a hotel? Google its reviews. This is why Google gets over 3.5 billion searches each day. And interestingly, a large percentage of these searches have local intent. Since Google is the first place many people go when looking for hotels, the saturated hospitality industry has much to gain from the search engine giant’s remarkable features. Google Business Profile (GBP) is one feature that helps even smaller hotels have good exposure with their target audience, despite their chances of ranking through regular SEO being relatively slim. This article will give you practical tips for optimizing your GBP to get the most out of Google’s awesome offering. Benefits Of Google Business Pr...

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25Jan By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized, Whitespark Weekly

Do Service Areas Impact Rankings for Local SEO in 2023?

Do Service Areas Impact Rankings for Local SEO in 2023? - Whitespark I recently made a video presenting some new evidence that service areas might impact rankings in local SEO. However, upon further investigation, I realized that I was wrong. In this new video, I go over an update to this case study and discuss a surprising discovery related to the address your business was verified at. Take a look. Video Transcript Hey everybody, I recently published a video where I talked about how service areas seem to be impacting rankings. This wa...

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24Jan By Brian GarethNo Comments

googe optimize, google optimization, google seo, Link Building, Local Search, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Sponsored Posts

How To Find Hidden Opportunities

1. Check For Google Penalties The first step is the easiest place to look for a hidden opportunity to help skyrocket your rankings. Is your website currently under any penalties from Google? To check for penalties, your website needs to be connected to Google Search Console. If it isn’t, you, or the site’s owner, will have to connect and verify it first. Log into Google Search Console as the site owner and select the website you are auditing in Search property. Screenshot from Google Search Console, August 2022 Then, in the sidebar on the left, click on Security & Manual Actions and choose Manual actions. Screenshot from Google Search Console, August 2022 If it says, “No issues detected,” great! If it says anything else, there’s your first batch of problems to fix. 2. Run A Keyword Aud...

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23Jan By Jason HennesseyNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, SEO Strategy

Google Local Pack: What Is It?

Google Maps is a tool we easily take for granted. Looking for a tasty new restaurant? Google Maps pulls up the hottest spots near you. Need a local plumber? Google Maps will show you the providers with the best customer reviews. Google Maps provides a massive benefit to users looking for businesses – and to businesses looking to attract customers. That’s why the Google Map Pack is prime real estate for businesses hoping for more online and local traffic. What is the “Google Local Pack,” you ask? In this guide, we’ll tell you all about it, the features that matter most, and how to use it to drive leads to your business. What Is The Google Map Pack? The “Google Map Pack” (or the Google Local Map Pack) is a prominent section in the Google local search results that showcases the top-ranking lo...

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21Jan By Matt BertramNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

7 Tips For Better Local SEO Reporting

One area many agencies lack overall, especially in local SEO, is reporting. Unlike enterprise and international businesses with C-level executives and shareholders, many local businesses only care about getting more foot traffic in their doors. So by simplifying our approach and focusing on reporting only highly relevant data, agencies can better serve local businesses and build stronger relationships. Here are seven tips to improve your local SEO reporting and serve your local clients. 1. Simplify Reports Simplifying your SEO reports is not just a tip that local SEO agencies should follow – but one that generally any agency should, too. Our first impulse as marketers and communicators is to provide as detailed a report as possible. That’s even more true when marketers need to bury bad cam...

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21Jan By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tools, Whitespark Weekly

STOP Ignoring This Free Keyword Research Tool For Local SEO

Very few businesses take advantage of the Searches Breakdown feature in the Performance section of their Google Business Profile, which is a shame because this tool is incredibly valuable and FREE. So, I decided to make this video outlining all the reasons why this feature is useful, and the best ways to use it for improving your local SEO. At the end, I share an awesome hack to make everything easier. Video Transcript Hey, there’s a free and awesome keyword research tool for local, but many businesses and SEOs are completely ignoring this. It’s the “Searches breakdown” feature in the Google Business Profile’s performance section. How to find this data So, if you click on the Performance section of your GBP and scroll down, you can see all of these keywords that your Google Bus...

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18Jan By Bright DataNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, SEO Strategy, Sponsored Posts

5 Ways SEO Experts Are Winning In Local Search

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. You know the story, every SEO professional is learning and using the same methods for building their SEO strategy. So, how do you uncover hidden gems that help propel your local brand to the top of search engine results pages (SERPs)? How do you elevate yourself from just a professional to an SEO expert? Where do you get actionable insights that help you claim a top SERP position? Expert digital marketers know that in order to win a top position on the SERP, they must understand how the SERP works. The solution: Actionable search insights can be discovered with SERP APIs. Being able to see what makes or breaks a top spot in a search will help you create a winning strategy. Expert digital m...

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18Jan By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Want Better B2B Leads? Here are the Digital Marketing Strategies You Need

Generating leads is essential for any business-to-business (B2B) company. And, as the world increasingly goes digital, the best way to generate high-quality leads is through your company’s online presence. In this blog post, we will discuss the top three digital marketing strategies that you need to be using to get better leads. We’ll also talk about how to implement them — including finding the right marketing partner for your business. Keep reading to learn more! An Optimized and Compelling Website Your website is the online equivalent of your brick-and-mortar store. It’s the first thing customers see when they’re considering doing business with you, so it’s important to make a good impression. it’s important to ensure that it’s optimized and filled with compelling content. Visitors sho...

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