Thursday, June 24Digital Marketing Journals

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4 Lesser-Known Local SEO Tips Even the Experts Miss
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

4 Lesser-Known Local SEO Tips Even the Experts Miss

More people are searching for local businesses than ever before.This also means local search has never been as competitive as it is today.So how can local businesses stand out and rise in the rankings?How can you make it easy for customers to easily find your business and connect with you?On June 9, I moderated a sponsored Search Engine Journal webinar presented by Jared McKinney and Matt Boyce of Podium.They shared tips on how to rank higher in search using some lesser-known local SEO tips.Here’s a recap of the webinar presentation.Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations.But often, local businesses don’t pay attention to simple yet impactful tactics that can actually make a difference for their SEO.What fo...
How to Get Better Results for Your GMB Listing with Fewer Tools
AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Get Better Results for Your GMB Listing with Fewer Tools

This is a sponsored post written by Local Viking. The opinions expressed in this article are the sponsor’s own.With a portfolio of agencies managing Google My Business (GMB) listings, client acquisition dialed in, and workload piling up, the birth of Local Viking was a true baptism by fire.We needed something that could start the journey of containerizing reporting, help our staff automate some of the mundane optimization activities, and lead the charge into a more accurate and sensible rank tracker for our clients.If you want to check out the day-to-day strategies we use in our real-life agencies that rank thousands of GMB listings, download this free guide.If you’re looking for quick GMB management tips, then you might find our 15-Minute Marketing Methodology case study useful.But if ...
Your Guide to Better Local SEO Rankings
AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Your Guide to Better Local SEO Rankings

This post was sponsored by Local Viking. The opinions expressed in this article are the sponsor’s own.If you’re working on local SEO projects and managing Google My Business (GMB) listings, you’ve probably scrambled to answer at least one of these questions:How can we increase our visibility?How can we expand our ranking coverage?My GMB listing is “filtered” or stuck – what now?Don’t fret – we’ve got you covered!Everything you need to know about ranking and visibility for Google My Business is in this comprehensive guide from Local Viking.Learn actionable local SEO strategies based on years of serving large agencies in a white-label fashion, owning a portfolio of general and niche agencies, and working with marketing teams on national GMB campaigns with over thousands of locations acros...
4 Local SEO Tips Even the Experts Miss [Webinar]
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

4 Local SEO Tips Even the Experts Miss [Webinar]

More people are searching for local businesses than ever before.This also means local search has never been as competitive as it is today.So how can local businesses stand out and rise in the rankings?How can you make it easy for customers to easily find your business and connect with you?Join our next Search Engine Journal webinar on Wednesday, June 9 at 2 p.m. ET as Matt Boyce and Jared McKinney of Podium share tips on how to improve your local SEO strategy and visibility.Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations. To rank higher in local search you need ratings and reviews that build trust in your brand.In this presentation, you will learn how to:Rank higher in search using some lesser-known local SEO tips....
The Ultimate Guide to Practitioner Listings on Google My Business [2021]
GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

The Ultimate Guide to Practitioner Listings on Google My Business [2021]

Posted Jun 1, 2021 by Joy Hawkins Included in this Guide ⭐What are practitioner listings?✨What business types are allowed practitioner listings?💫How do solo practitioners differ from multi-practitioner listings?🌟What if the practitioner no longer works there?Public-Facing professionals (doctors, lawyers, dentists, realtors, etc.) are allowed their own listings separate from the office they work for.  If you’re wondering if a person is allowed a practitioner listing, ask yourself if they do the following:Have a direct relationship with customers where cust...
Service Pages and Local SEO: 20+ Principles to Make Them Your Rock-Solid Foundation
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Service Pages and Local SEO: 20+ Principles to Make Them Your Rock-Solid Foundation

Like my post? Please share! I work with clients on all kinds of local-visibility-related challenges, but you would not believe how much time I spend on service pages: explaining, critiquing, troubleshooting, inventorying, creating, and refining them, and then doing it all over again. By “service page” I mean any page that’s focused on a specific service you offer.  But everything I recommend here also applies to whatever you may offer: products you sell, medical treatments you perform, legal cases you handle, etc.Service pages can help you in many ways, including in that they:Turn more of your visitors into customers, no matter how good or bad your search engine visibility is. Can bring you most of the organic rankings you’ll get. Can pop you into the Google Maps results / local 3-...
SEO Code of Ethics: Boost Your Visibility the Right Way
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SEO Code of Ethics: Boost Your Visibility the Right Way

Search engine optimization (SEO) is the process of setting up your website and online presence in a way that captures the attention of your ideal customers.You want folks to find your website when they do searches about your industry, and to be engaged by the content on your website and blog. This will help educate leads about your offerings and build their trust in you, so they ultimately become customers.However, there are right and wrong ways to go about SEO. It’s important any agency you work with adheres to an SEO code of ethics so you can trust that your website will be boosted by Google rather than penalized.What is ethical SEO? Let’s take a look!What Colour is Your Hat?You may have seen high-quality SEO companies, such as Local SEO Search, talk about implementing only “white hat...
Does Upvoting a Review Help it Show Up Higher on Google?
googe optimize, google optimization, google seo, pagerank, Reviews, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Does Upvoting a Review Help it Show Up Higher on Google?

Posted May 25, 2021 by Joy Hawkins People often want strategies to help them control which reviews Google highlights in the Knowledge Panel.  One specific tactic that gets brought up a lot is the upvote feature that Google has beside each individual review.  We wanted to see if upvoting a review on Google impacted where the review showed up so we did a test on this for a client of ours who had a negative review being highlighted in his knowledge panel. We had multiple people upvote a specific review that was left by a well-established Local Guide to see if we could get...
SEO Consulting: 9 Things to Know Before Choosing a Consultant
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Consulting: 9 Things to Know Before Choosing a Consultant

There are over 1.8 billion websites in existence, and getting yours noticed might seem hopeless. After all, you’re a small business, and you have a lot on your plate.You’re focused on providing the best products and services for your customers, and you have to manage your employees. You don’t have an entire department ready to do your marketing for you.You can’t throw in the towel, either. The key is to find help, and ensure it’s the right help.You’ve heard of search engine optimization (SEO). Is an SEO consultant the way to go? Or should you hire an SEO service provider?The answer is yes. You need both — and you can get them in the same agency. Here are the 10 things you need to know before getting started with SEO consulting.1. You Need An SEO PlanIf your small business is going to su...
SEO Consulting: 9 Things to Know Before Choosing a Consultant
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Consulting: 9 Things to Know Before Choosing a Consultant

There are over 1.8 billion websites in existence, and getting yours noticed might seem hopeless. After all, you’re a small business, and you have a lot on your plate.You’re focused on providing the best products and services for your customers, and you have to manage your employees. You don’t have an entire department ready to do your marketing for you.You can’t throw in the towel, either. The key is to find help, and ensure it’s the right help.You’ve heard of search engine optimization (SEO). Is an SEO consultant the way to go? Or should you hire an SEO service provider?The answer is yes. You need both — and you can get them in the same agency. Here are the 10 things you need to know before getting started with SEO consulting.1. You Need An SEO PlanIf your small business is going to su...
How to Fix Common Service Area Business Issues in Google My Business
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Fix Common Service Area Business Issues in Google My Business

When it comes to Google My Business’s rules and guidelines there is a lot of room for improvement.Yes, they have rules written down, but those guidelines are vague in many areas and contradictory in spots.That makes things confusing for even the smartest marketer or business owner. Trying to understand some of GMBs guidelines is almost like trying to solve a Rubik’s Cube in a dark room.And the rules pertaining to Service Area Businesses (SABs) seem to be the most confusing.In this column, you’ll learn about the most common problems SABs experience in Google My Business — and how to solve them.What is Unique About Service Area Businesses in GMB?Service Area Businesses are those lacking a physical storefront location where customers can visit.SABs have employees that go out to their custo...
Why Do I See Different Rankings Than What My Rank Tracker Reports?
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Why Do I See Different Rankings Than What My Rank Tracker Reports?

Why Do I See Different Rankings Than What My Rank Tracker Reports? - Whitespark When it comes to rank tracking, the data is often misunderstood. A very common concern amongst business owners is, “I checked my rankings and see different results than my rank tracking report. Your tool is inaccurate.” In this Whitespark Weekly episode, Darren discusses this common concern and breaks down the top 4 factors that impact ranking results. If you’ve ever struggled with seeing different results or fluctuations in your ranking campaigns, don’t miss the video below. Video Transcript Hey there, Darren here from Whitespark. Have you ever looked at the re...
NEW: Manage Local Search Grid at Scale with New Support for Enterprise Plans
Blog, BrightLocal Products, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

NEW: Manage Local Search Grid at Scale with New Support for Enterprise Plans

Great news for agencies and brands managing 100+ locations: you can now set up custom plans for Local Search Grid credits! This means no more repetitive, manual purchasing of additional credits for businesses using this powerful tool at considerable scale. What’s New? Since launching Local Search Grid in February of this year, we’ve spoken to dozens of agency and brand customers who were excited to use the tool, but were unable to make it work with their otherwise fully-customized BrightLocal Enterprise plans. Now that Local Search Grid has been added to these custom plans, no matter how many Grid Points, keywords, Locations or reports you need each month, you can easily set up recurring, automated purchases of the required credits by speaking to the Enterprise team. Not sure how many ...
Do Google My Business Identity Attributes Impact Ranking? SterlingSky.ca
GMB, googe optimize, google optimization, google seo, New Feature, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, Strategy, Tips

Do Google My Business Identity Attributes Impact Ranking? SterlingSky.ca

Posted Apr 27, 2021 by Colan Nielsen Last October, Joy covered 4 Google My Business Fileds That Impact Ranking on a Whiteboard Friday. The four fields Joy covered were:Business Name Categories Website ReviewsUp until recently, those were the only features inside the GMB dashboard that had a direct impact on ranking. As of this month, we discovered a fifth feature that has a direct impact on ranking in the 3-pack and Google Maps – Identity Attributes. Key Takeaway: GMB Identity Attributes have a strong impact on ranking for keywords related to the attribute. What are Identity Attributes...
Spin-off Pages: a Bazooka for Your Local SEO
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Spin-off Pages: a Bazooka for Your Local SEO

Like my post? Please share! You’ve been on many sites that have them.  Your stronger competitors probably have some.  You may even have a few on your site.  In any case, what I call “spin-off pages” aren’t a new thing, but SEOs and business owners tend not to think of them often or at all, and almost never do they treat spin-off pages as a major part of their on-page local SEO work.  That’s a tough break for them, but great news for you. What is a spin-off page?  It’s a new page you create that’s all about a more-specific version of a service/product/treatment for which you’ve already got a page on your site. In other words, you identify a page on your site about a service (or other offering) you consider a high priority, you think of ways to bust that page into smaller chunks, and you ...
Maximizing the Web for Your Business
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Maximizing the Web for Your Business

We’ve definitely learned in the last year that digital marketing is essential if your business is going to survive significant disruptions. Companies such as Bubbles and Balm, who were previously hesitant to grow their online presence, found a digital pivot crucial to survival in 2020. Hopefully, your business already has a strong website and social media and you’re building your reputation and search engine optimization (SEO). However, you can always maximize the impact of the web on your company. How can you take advantage of digital marketing to the fullest? Let’s take a look. Make Sure You Own Your WebsiteSome websites give you the opportunity to set up a free website, but you don’t fully control the platform. This means that your ability to sell products and services can be limit...
How to Increase Offline Sales for Local Businesses
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Increase Offline Sales for Local Businesses

Local Restaurant SearchesYouTube and Local ShoppingGoogle MapsGuide to Offline SalesGoogle is More than Ten Links on a Search ResultCitationsGoogle published a guide on four ways to drive local search traffic to an offline local business and make more sales. It’s a good reminder that Google is more than just the ten blue links on a search page.Understanding all the ways customers are trying to find businesses will help create more sales.For local retail, Google shared that various kinds of searches are growing exponentially.In particular, three kinds of searches are showing dramatic increases:The first kind of search involves consumers searching for businesses that are local to them.The second type of search involves consumers who are searching for businesses local to them that have som...
Odd Relationships in Local Search
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Odd Relationships in Local Search

Like my post? Please share! One of the first things you notice about Google Maps and the rest of the local search zoo is that usually there’s no single, isolated reason one business outranks another.  Rather, all kinds of factors come into play: some obvious, some less obvious, lots of maybes, and some that probably nobody knows about.  But I’d go a step further and say you’re in a much better position to get some solid rankings if you know how some factors tend to interact with each other, often in unpredictable ways.You can’t look at local search ranking factors in a vacuum.  Google sure doesn’t seem to.  Now, it’s not a bad idea to work on your local SEO with a big checklist.  That can get you far, especially if you stick with it.  You only run into trouble when you seem to have do...
10 Common Local SEO Myths Debunked
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

10 Common Local SEO Myths Debunked

There are many strategies and tactics that you can implement to help your business increase rankings in local search results. But for every well-known and proven ranking strategy, there is an equally well-known unproven strategy masquerading as an effective local SEO tactic. In today’s Whitespark Weekly episode, Darren is busting 10 common local SEO myths! Stop wasting your time implementing these tactics in the hopes of positively impacting your rankings! Video Transcript Hey there, Darren here with another way Whitespark Weekly video. These videos are to help you understand local SEO, give you optimization strategies, and keep you up to date on the latest in local search. If you’re new here, please subscribe to our YouTube channel and sign up for our newsletter. We will send you ...
What Happens to Your Rankings if You Do No SEO Work for Over a Year?
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

What Happens to Your Rankings if You Do No SEO Work for Over a Year?

What Happens to Your Rankings if You Do No SEO Work for Over a Year? - Whitespark Today, we are revisiting a case study that we did for MozCon 2019 on the process of going from zero web presence to ranking hyper-locally, From Zero to Local Ranking Hero. This was an 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way to discover exactly what impact different strategies have on local rankings. Over a year later we want to know, where are their rankings now? In this Whitespark Weekly episode, we’re investigating what happened to their rankings after the local SEO work was done and NO addit...
12 Proven Local SEO Tips to Dominate the SERPs and Map Pack
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

12 Proven Local SEO Tips to Dominate the SERPs and Map Pack

Get on a Local Search PlatformUse Structured DataTap Into Google My Business & Optimize for ItUpdate Event StatusAudit Your ListingsManage Your ReputationUse Hyper-Local ContentConnect With Customers via Always-on MessagingMonitor TrendsOptimize for Voice Search & MobileTrack Rankings & Build Out Local Landing PagesDon’t Forget Links Are Still Very ImportantBeing visible on search engine results pages (SERPs) is more important than ever, especially for businesses that have physical brick-and-mortar locations.Restaurants, retail stores, and other types of local businesses have many potential customers looking for your products and services.COVID-19 has changed the way we do business and consumers’ informational needs have grown. Optimizing your local presence is critical for ...
Core Web Vitals and the Page Experience Update: What They Mean for Local Businesses
Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Core Web Vitals and the Page Experience Update: What They Mean for Local Businesses

Google is currently putting together the final changes for a search algorithm update that they’ve announced will land in May 2021.  The update is being called the Page Experience update because of its focus on usability rather than things like keywords or search relevance. Google has already provided some information on the update, which aims to measure and potentially rank the experience that a user encounters when visiting a page. The fact that Google have given so much warning about the update says all you need to know about how seriously to take it. We know it’ll impact organic search results but as of yet, there’s no word on whether there will be any specific impact on Google My Business rankings. Although this update is due to hit the algorithm in May, there’s no reason not to ge...
How to Delete or Merge Duplicate Google My Business Listings
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Delete or Merge Duplicate Google My Business Listings

A Quick Recap: Why Google My Business Is Essential for SuccessWhy It Is Important to Delete or Merge Duplicate Google My Business ListingsHow to Merge Two Google My Business ListingsHow to Delete a Duplicate Google My Business ListingLet’s say you just moved to the city of Chicago, specifically Lincoln Park, and you want to try their famous pizza.You Google [best pizza in lincoln park] and the search results pop up.You see many businesses representing the best pizza in Chicago. How do you choose?You look at the reviews; a recent study shows that 88% of consumers trust online reviews as much as a personal recommendation.Not only that, but you consider the convenience factor.Is the pizza joint close?What is the address? Hours of operation?You ultimately decide to get the pizza delivered a...
Seed Audiences: the Most Practical Way to Make Blogging Work for a Local Business
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Seed Audiences: the Most Practical Way to Make Blogging Work for a Local Business

Like my post? Please share! For most business owners and others who try it, blogging is a frustration factory.  The way they go about it, it’s a time gobbler, a grind, and a disappointment until they give up – 47 blog posts and 0 new links, 0 visitors, and 0 customers later. What’s wrong with the way small / local businesses blog? I’ll be the last one to say blogging isn’t effective.   It sure can be.  This blog is a vital organ of my business, and that’s true of some of my clients’ businesses, too.  But certain pieces need to slide into place first, preferably on the sooner side. The big trouble is that blogging (as it’s commonly done) is at best a tough way to earn links, build an audience, and pick up local rankings for semi-competitive terms.  As in it’s ineffective at all 3 most of...
How to Write Meta Descriptions for Store Locations
Ask an SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Write Meta Descriptions for Store Locations

Today’s Ask An SEO question comes from Sussana in Guatemala. Sussana asks:“What is the best way to write a proper meta description for store locations? Should they contain the store’s phone number?”Thanks for the great question, Sussana!There is no one right way to write a meta description for a store location, but there are plenty of wrong ways.Below, you’ll find what we do when creating meta descriptions for locations for our clients.  These same principles apply to some product, service, and category pages, too.One thing that’s important to note is that meta descriptions likely will not help you rank in Google at this point.They do help you to get more traffic to your website from your rankings, though.AdvertisementContinue Reading BelowThink of the meta title as the advertisement th...
How Much Do Local Rankings Fluctuate in Google? How Can You Rank Higher in Local?
GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How Much Do Local Rankings Fluctuate in Google? How Can You Rank Higher in Local?

Posted Feb 16, 2021 by Joy Hawkins It’s pretty common to see threads at the Local Search Forum like this one where a business owner is wondering how they can rank higher on Google.  The challenge I see most often is that a lot of business owners seem unaware of how much rankings in the local search results fluctuate.  There are 3 principles that I’ve observed in the last decade that summarize what people should be aware of. The top positions seem to be more stable.  If you’re in the top 3-5, you will likely see less fluctuation than positions 5-10.  For example, we o...
Local Search Grid: Put Your Rankings on the Map
Blog, BrightLocal Products, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Local Search Grid: Put Your Rankings on the Map

We’re incredibly excited to announce the launch of Local Search Grid, a brand-new local rankings tool from BrightLocal that allows you to see the bigger picture of search. Without further ado, here’s how awesome it looks.Snazzy, right? There’s a lot I could say about Local Search Grid and what this new tool means for your search strategy (and I will!) but for now I’ll let our launch video do the talking:If that’s piqued your interest and you want to start using Local Search Grid right away, simply:Log in to your BrightLocal account Select a Location from your Clients & Locations dashboard Click ‘Rankings’ in the Location Sidebar menu Click ‘Local Search Grid’ in the dropdown that appearsWant to know more before you dive in? Read on to find out just how Local Search...
7 Ways Local Businesses Can Improve Website SEO
Blog, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways Local Businesses Can Improve Website SEO

Anyone who runs an online business needs to get to grips with search engine optimization (SEO). SEO is the process of working to make your website rank more highly in results pages on search engines such as Google. There are a few strategies you can use to help your site rank better in local search results. In this article, we’ll discuss how you can improve your website SEO through simple WordPress improvements. Why is ranking well for local search queries so important? According to Business Wire, 67% of Americans prefer to shop with local businesses where possible. Additionally, an estimated 46% of all Google searches have local intent. Speaking anecdotally, I have seen the importance of local search results first-hand. 80-90% of the business for my web design agency, Lform Design, c...
Local SEO Audit – How to Do a Quick SEO Audit + Free Template
googe optimize, google optimization, google seo, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local SEO Audit – How to Do a Quick SEO Audit + Free Template

Start 2021 off right with this quick local SEO website audit that Nick Pierno – Whitespark’s Director of Custom Projects – presented at our 2020 Local Search Summit. Nick runs through the importance of how assessing the SEO viability of a website can help surface potential problem areas and shares his audit checklist to get you set up for success. Video Transcript A Note on SEO Scan Tools There are some good SEO scan tools (Woorank or SEOptimer) out there that I usually run sites through during my audit process to catch anything I missed or just get a kind of programmatic look at things, I’d say these scan tools work better in tandem with a manual audit, rather than as a replacement for one. Gauging a Website’s Overall Local SEO Health You can obviously spend a dozen ...
3 No-Nonsense Ways to Get More Customers for Your Car Shop
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

3 No-Nonsense Ways to Get More Customers for Your Car Shop

January 20, 2021 John Vuong Business advice According to the 2019 statistics, there are about 35.7 million vehicles registered across Canada. And all of these vehicles require regular tuning and maintenance to remain in top shape and to prevent accidents. If you’re a business owner providing any auto-related services anywhere in the country, what this statistic tells you is that you have a steady flow of business waiting for you to capture! But how can you get these drivers t...
7 Powerful SEO Strategies You Shouldn’t Ignore
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7 Powerful SEO Strategies You Shouldn’t Ignore

January 14, 2021 John Vuong SEO There are several search engine optimization (SEO) strategies floating around the internet today. How do you know which ones work and which ones don’t? Going after the most popular SEO strategies may not be your best option because your competitors are doing the same. But what about SEO strategies that others ignore? Whether you’re doing your SEO on your own or having someone else do it for you, ensure not to overlook these 7 strategies. These ...
Expert Local SEO Predictions for 2021
Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, pagerank, paid search, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Expert Local SEO Predictions for 2021

Now that 2020 is well and truly behind us, we can begin looking forward to bigger, better things. That’s right folks, the time is once again upon us to bring out our BrightLocal crystal ball and enlist some of the local search community’s most well-loved experts to help us with some local SEO predictions for the coming year.  But, before we get started thinking about what’s to come for 2021, how did our experts fare with what they predicted in 2020? Reflecting on 2020’s Local SEO Predictions A lot happened in 2020, but how many of our experts’ local SEO predictions came true?  Unfortunately, a lot of our pros had hoped 2020 would see a reduction in spam, but with the introduction of new Covid-19 support, resources, and features, plus limited Google My Business support, it seems Google ...
Types of Buyers & How Understanding Them Could Transform Your Business
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Types of Buyers & How Understanding Them Could Transform Your Business

December 29, 2020 John Vuong Business advice, SEO Why is it important for business owners to understand their buyers? Well, knowing who your buyers are, where they are located, and what they want helps you come up with effective strategies to deliver their services to them. It’s also crucial to understand their purchasing behaviour. The more you pay attention to their needs and wants, the more specific and targeted your action plan becomes.Keep in mind that different types ...
What to Do If Google Auto-Updates Your Google My Business Info and Gets It Wrong
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

What to Do If Google Auto-Updates Your Google My Business Info and Gets It Wrong

Like my post? Please share! You probably know Google’s tendency to mess with the business info you put in your Google My Business dashboard.  Whether Google emptied fields you filled out, or “corrected” basic facts about your business, or injected info that may be 100% wrong, the telltale orange writing in the GMB dashboard is always a hassle and sometimes a big problem.   Google’s “we know better than you do” MO got worse throughout 2020.  Around the time it temporarily froze some GMB features, Google started piling on new features at an even-faster pace than it had before.  Sometimes Google would fill out those new fields or check those new boxes for you, and often not correctly.  Also, Google started more frequently overwriting or removing old info – info you may have put in you...
5 Basic On-Page SEO Factors that Will Get You Ranked on Google
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5 Basic On-Page SEO Factors that Will Get You Ranked on Google

December 22, 2020 John Vuong Online marketing, SEO Learn On-page SEO core elements that you need to tweak on your website to increase your chances of ranking highly on Google’s search results pages. To make it easier for your customers to find you after performing a Google search, it’s essential to clinch a top spot on Google’s search engine results pages. And one way to boost your ranking is through on-page SEO. On-page search engine optimization is the method of optimizing ...
[Quiz Result] Can a Food Truck Have a GMB Listing If They Don’t Have a Permanent Location?
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[Quiz Result] Can a Food Truck Have a GMB Listing If They Don’t Have a Permanent Location?

Posted Dec 22, 2020 by Colan Nielsen This is part 1 in a series of posts that will dive into the questions, and answers, from the 2020 Local SEO Blackbelt Quiz. If you haven’t taken the quiz, head over there now and give it a shot.  Here are the scores from the following quiz question. Can a food truck have a GMB listing if they don’t have a permanent location? We had over 900 respondents answer this question. Here’s how the answers break down. The correct answer is Yes.Food Trucks are businesses but are often unable to use Google My Business due to their inability t...
Trade Secrets for Online Marketing in 2020
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Trade Secrets for Online Marketing in 2020

May 15, 2020 John Vuong Business advice, Online marketing, SEO How can you be successful with online marketing in 2020? Unfortunately, there’s not a single sure-fire strategy. Instead, online marketing relies on having a toolbox of tactics that you use regularly. A lot of small businesses wonder what should be in their toolbox. Are you missing a key strategy? Are you still relying on old tools that no longer work? It’s time to find out!Here are the tricks of the trade when ...
2020 Local Search Ranking Factors Presentation
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2020 Local Search Ranking Factors Presentation

2020 Local Search Ranking Factors Presentation - Whitespark The 2020 Local Search Ranking Factor survey results are in! I just presented the top highlights and takeaways at Whitespark’s Local Search Summit, and the slide deck is available below. Stay tuned for our upcoming blog post and resource with the complete a...
A Complete Local SEO Checklist
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A Complete Local SEO Checklist

A local search strategy is incredibly important.For community businesses and businesses looking to take advantage of mobile, as well as new and changing consumer behaviors, having a local SEO plan is now a necessity more than an option.Customers across all industry types are searching for the best products and services near them – and this does not just mean retail and ecommerce.They want local answers and services fast.One of the significant differences between local SEO and “regular” SEO is how you target customers.However, the differences don’t stop there.As local consumers look for better and more relevant experiences, “near me” searches continue to rise.About 46% of all Google searches have local intent.Consumers with smartphones are increasingly using GPS-based apps to search for ...
Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB
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Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB

Meh, Links: A process for identifying local links that generate customers, leads, and search visibility Gyi is well known in local search circles for his catch-phrase “meh, links” which is the most succinct way of saying,“All other SEO factors considered, it’s probably the links that are making the difference in why one business is outranking another”You will hear a lot from people within the industry that “links are way oversold, all you’ve got to do is create great content, fix your site, incorporate searcher intent, create for users, add Schema…” Yes, all of that is important… BUT the difference maker is the links. Re-frame your mindset around local link building, especially in competitive verticals.  It’s time to correct your myopic view on link building and stop thinki...
Best-Ever 7 Strategies to Rank and Earn on YouTube
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Best-Ever 7 Strategies to Rank and Earn on YouTube

July 21, 2020 John Vuong Business advice, Internet marketing, Online marketing, SEO When Brian Dean first started on YouTube, he was completely at a loss about what to do. He knew it was essential to rank well on YouTube because it’s the second-largest search engine behind Google. He knew that great videos could get amazing traction and even go viral, which really helps your brand and your business. So Brian did what every other entrepreneur does – he turned to Google to find...
Location Page Technical Audits, Local SEO for Hotels & Building Relevance
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Location Page Technical Audits, Local SEO for Hotels & Building Relevance

Location Page Technical Audits, Local SEO for Hotels & Building Relevance | #WLSS Day 2 Recap Day 2 of our Local Search Summit was filled with lessons in link building, GMB suspensions, technical SEO, local services ads, email marketing, and more. Today we are shining a spotlight on the technical side of locati...
How to Target Multiple Cities Without Hurting Your SEO
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How to Target Multiple Cities Without Hurting Your SEO

You’ve seen it a ton of times.Keywords targeting a specific city.“Plumber in Austin.”“Flower shop in Newark.”“Best pizza in Rockford.”Which gets you thinking: If you can rank for a keyword that targets multiple cities, will that help your SEO?Enter, local SEO.We’ll explore here how it can actually hurt you and learn how to do it right so it helps you instead.Let’s dive in!Why Is Local SEO Important?If local SEO can potentially “hurt” you, why do it at all?Here are two good reasons.Local SEO Attracts Foot TrafficImagine traveling out of town for a distant cousin’s wedding.On the night before the big day, you’re in your hotel room, craving a giant cheese pizza.You pick up your phone and Google…what?“Pizza?”I don’t think so.I bet you Google a location-specific keyword, like “best pizza in ...
Want to End Your Lease But Not Your Local SEO? Factors to Consider If You Might Leave It Behind
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Want to End Your Lease But Not Your Local SEO? Factors to Consider If You Might Leave It Behind

Like my post? Please share! Now you’re looking at your lease through the local SEO lens.  A combination of the pandemic, the lockdown(s), the quasi-reopening, and other changes has made you want to save money where you can, or work from home indefinitely, or move your HQ.  The basic concern is, “Will I destroy my local rankings if I rent somewhere else or stop renting altogether?” Your more-specific questions might include:Should you stay in your current building? If you stay, how long should you stay? If you move, which address (old or new) should you show online? Should you stop showing your address online? How important is your exact address, in the grand scheme of local SEO?The answer to those questions and others in a similar bucket is: “it depends.”  It depends on a lot of fac...
10 Local SEO Tips to Improve Your Real Estate Websites
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10 Local SEO Tips to Improve Your Real Estate Websites

The real estate industry is highly competitive, especially in major cities.From the solopreneur trying to make ends meet to the massive national conglomerates, everyone is out to do whatever they can to increase their visibility and get those listings.Luckily for you, online, you don’t have to compete with hundreds of thousands of other real estate agents.Since the area you serve is hyperlocal, you’re only competing with others in that same hyperlocal area.Of course, depending on location, the competition may be more fierce, even among small businesses.But, using local SEO gives you a fighting chance. As long as you know what you’re doing.What follows are 10 tips to improve your real estate website so that it can dominate local search.1. Start with an SEO AuditBefore you can figure out ...
Carrie Hill on Creating Kick-ass Local Content
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Carrie Hill on Creating Kick-ass Local Content

There’s no doubt content is key to both ranking high in local search and generating more leads, but there’s a lot of mixed messages about the best ways to approach this. And often what ranks and what converts can be very different beasts. Luckily, we’ve enlisted Sterling Sky’s content creating champion Carrie Hill to get answers to questions such as should local businesses be blogging regularly? What kind of content coverts? And what do you do if great content isn’t ranking? On this episode, Carrie reveals her secrets to make the words (and leads!) flow. Listen to learn:How to do effective content research How to ensure content doesn’t just rank, but also converts The mistakes to avoid when creating content The methods Carrie uses to make writing much easierListen to the episodeS...
How to Create a Dynamic Travel Sector Reviews Strategy
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How to Create a Dynamic Travel Sector Reviews Strategy

Without going over the impacts that the Coronavirus has had on the travel sector, one thing for certain is that it has highlighted the importance of both dynamism and agility within SEO strategies for the travel sector.At the heart of any good SEO strategy is a base level content strategy.From this base level, you can design and develop an agile reviews strategy that not only helps achieve your SEO objectives but also your wider business objectives:Greater brand awareness.More leads.Greater return custom.When working with travel companies, a common rabbit hole they fall into is the notion that to rank for specific keywords you need exceptional lengths of prose.For a lot of informational queries, this is true, but in travel, there’s only so many times you can phrase “golden sandy beach.”...
Enterprise SEO: Let Your Website Produce Your Dream ResultsBest SEO Company | Professional Digital Marketing Agency USA
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Enterprise SEO: Let Your Website Produce Your Dream ResultsBest SEO Company | Professional Digital Marketing Agency USA

Planning and executing techniques that can enhance the performance of a website and visibility for SEO optimization is what is defined as enterprise SEO. It gives businesses ample space to turn the techniques into action, thereby, improving the website’s rank as well as traffic. Why enterprise SEO should matter to you?Because with more and more audience finding your website in search results.  Your chances to have more and more conversions increase alongside. Craving for more reasons how enterprise SEO can take your business towards success? Keep reading below…Benefits of Enterprise SEO for BusinessesYou may not know but enterprise SEO is an effortless way of identifying the potential customers and pull them towards your website by implementing standard marketin...
LocalMailbag: What Are the Critical Elements of a High Converting Local Contact Us Page?
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LocalMailbag: What Are the Critical Elements of a High Converting Local Contact Us Page?

Many businesses treat their contact page as just a place to put a plain old contact form or address, but it needs to be so much more than that! If you give this humble page the attention it deserves, the pay off can be extremely rewarding for your business, winning you more customers and bringing in high quality leads on a regular basis. Here are the absolute must-haves for a winning contact page that actually converts site visitors into paying customers.Business contact information Trust factors and social proof Strong location-specific content On-page optimization Including core business information also helps reinforce trust and build relevance in both Google and Bing, because it signals to these search engines that your business is legitimate and credible.  Inc...
Who Keeps Updating My Google My Business Listing?
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Who Keeps Updating My Google My Business Listing?

Posted Dec 14, 2020 by Nikki Brown We often see posts on the Local Search Forum from people wondering why business details on their Google My Business (GMB) listings (name of the listing, categories, business hours, phone number, etc.) have changed without their knowledge or consent. Unauthorized changes on GMB (no matter how minor they seem) can lead to major issues with ranking and tracking.  It can also show customers the wrong information about your business. The best way to make sure you’re sending the right message to your clients on GMB is to monitor your listings for unauthorized e...
Top 10 SEO Companies in Canada Ranked
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Top 10 SEO Companies in Canada Ranked

October 29, 2020 John Vuong The Top 10 Are you on the hunt for the most trusted search engine optimization (SEO) all over Canada? To narrow down your options, it’s best practice to compare the performance of the leading players in the industry and see if they can help you reach your goals. When executed right (and consistently), SEO can fuel the growth of your business. So it’s important to carefully assess if an SEO company has the skill and expertise to improve search engin...
10 Bootstrap Ways to Grab More of Your Service Area in Local Search
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10 Bootstrap Ways to Grab More of Your Service Area in Local Search

Like my post? Please share! You’re probably frustrated by the puny patch of land in which you rank for anything.  How can you grab at least a little more of your service area? It takes work, but you can rank in (and get more business from) places beyond the one city or few towns where you rank today.  Those gains will happen mostly in the local organic results, but most strategies can drag your Google Maps rankings along, too. Here’s a video of my talk at the recent Whitespark Local Search Summit, hosted by Darren Shaw.  It’s called “10 Bootstrap Ways to Grab More of Your Service Area in Local Search,” and I hope it gives you some doable ideas for how to do exactly that. If you want a handy reference, or if you don’t need my color commentary or the Q&A at the end, here is a one-page...
How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]
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How Does Google My Business Penalize Keyword Stuffing: 50 Examples [Case Study]

Posted Dec 14, 2020 by Colan Nielsen What is Keyword Stuffing? Keyword Stuffing is the practice of adding keywords to your name in Google My Business to help it rank higher.  It’s still a very common practice in Local SEO because it gives you a ranking advantage on Google Maps and in the 3-Pack. The study that came out from Local SEO Guide as well as the Local Search Ranking Factors confirms that having keywords in the name of your Google My Business (GMB) listing does help it rank higher.A seriously legit looking business name. #StopCrapOnTheMap pic.twitter.com/GJLFacma4t — Joy Hawkins ...
Best Secrets for Off-Page SEO Success in 2020
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Best Secrets for Off-Page SEO Success in 2020

November 26, 2020 Bryan Cinco Internet marketing, Online marketing, SEO There’s only so much you can do on your website to get more traffic and increase user’s awareness of your brand. To widen your reach across the internet and make it easier for your target customers to find you, applying the best practices for off-page SEO is a must. What Is Off-Page SEO? It describes any actions performed outside your own website to improve your rankings on search engine results pages. Di...
Goofiest Local SEO Metrics and Better Numbers for You to Watch
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Goofiest Local SEO Metrics and Better Numbers for You to Watch

Like my post? Please share! It’s hard enough to pilot your business into Google’s local search results and pick up the right customers.  That’s even harder if your instruments point you in the wrong direction, or you look at them wrong, or you look at the wrong instruments. In local SEO it’s easy to waste precious time and energy on goals that don’t matter, problems that don’t exist, or showy numbers that obscure important numbers.  The end result is you waste time and work less on what affects your business the most, and generally achieve the opposite of what you want.   I spend a lot of time with clients (long-term, audit, and consultation) homing in on one thing and tuning out another thing.  Below is a rundown of what I’ve found to be most common goofy and unimportant measurements o...
The 2020 Local Search Ranking Factors Survey Analysis
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The 2020 Local Search Ranking Factors Survey Analysis

Back in September I presented the results of the 2020 Local Search Ranking Factors at Whitespark’s inaugural Local Search Summit, and today, finally, I am pleased to release the written analysis and full survey results. Sorry for the long delay! It has been a couple of years since I published the last Local Search Ranking Factors Survey results, and much has changed since then. Google continues to add new features to GMB, tactics and strategies are shifting, and Google is getting serious about monetizing local. Before I dive into my analysis, here’s the iconic pie chart that you’ve all been waiting for. This is how the local search experts think local pack/finder rankings are weighted in 2020: Side note: Particularly observant readers may have noticed that social sign...
How Proximity Impacts Localized Google Organic Results for Law Firms
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How Proximity Impacts Localized Google Organic Results for Law Firms

Posted Dec 14, 2020 by Colan Nielsen Two Keywords, One City, 72 Postal Codes, Five Different Law Firms Earlier this year Juris Digital released a great case study on How Proximity Impacts Law Firm Rankings in Google’s Local Pack. This was one of the most insightful studies that came out in 2018 and totally changed how we analyzed our clients rankings moving forward. We wanted to do a case study in the spirit of the Juris Digital study but focusing on the localized organic results instead of the 3-Pack results. Given that the localized organic algorithm is separate from...
Next-Level Google Maps Spam-Squashing Moves
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Next-Level Google Maps Spam-Squashing Moves

Like my post? Please share! This is an unofficial sequel to my February 2019 post called “Google Maps Spam Patrol: Why You Need to Do It, and 10 Tips to Make It Doable.”  In that post I explain why you should keep your competitors’ Google Maps / 3-pack spam (or honest mistakes) from spinning out of control.  As I often tell my clients, if your competitors want to outrank you in the local search results, you might as well make them work for it and do it fair and square.   If you’re not too familiar with the idea and practical SOPs of spam patrol – or spam-fighting, spam-hunting, or whatever  you’d like to call it – you’ll probably want to take a few minutes to read that post (and maybe this one and this one). Now, if you’re clear on why and how to do Google Maps spam patrol, and maybe ...
The Year in Local Search – 2020
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The Year in Local Search – 2020

2020 has nearly come to an end (cue sighs of relief!)  While this year presented many challenges, especially for local businesses, it also created the opportunity for triumph. Google My Business introduced more new features than ever, and we saw the good side of many organizations that strived to provide extra resources and relief to those in need. Although we may all be glad to see the back of what’s been a pretty hectic year, we’d be remiss not to look back on all the exciting things that have taken place. For us, it’s been a year filled with GMB news, updates, and changes, and we even had some laughs along the way too, (Four Season Total Landscaping anyone?) So, before we say “so long” to 2020 for good, we invite you to join us in reflecting upon the year in local search.What woul...