Sunday, January 16Digital Marketing Journals

Local Search

What Google’s Enhanced Autocomplete Box Means For SEO
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO

What Google’s Enhanced Autocomplete Box Means For SEO

Sometime in December, SEO experts started noticing that Google was low-key testing out a new feature inside its search box.It’s an expanded version of the box that we’re calling the enhanced autocomplete box.Over in the box’s right column, Google pulls the top three People also ask questions, and a People also search for section presenting numerous related terms and entities.While there’s a wealth of information out there, most news outlets and blogs just rehash what the box is and how they accessed it.But this isn’t the fault of those publishers.That’s all the intelligence there is on that right now, since this is clearly just a beta test that Google isn’t ready to comment on just yet.At the same time, the information that the new autocomplete feature presents is evident to industry ex...
How To Create A Winning Local SEO Content Strategy
content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How To Create A Winning Local SEO Content Strategy

Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads.And while these methods are effective in getting you found in local search, they are just the tip of the iceberg of a successful local SEO strategy.Content plays a bigger role in local SEO than you might think. Whether it’s optimizing your web pages for local terms or posting on local business blogs, content marketing can and should be part of your local SEO approach.Here’s how to leverage content for your local SEO strategy and drive more visitors to your local business.Localize Your Web ContentThe first step in your local SEO content strategy should be to optimize your web pages for the local terms potential customers are searching for most. This requires keyword re...
How Google Reviews Impact Map Pack & Organic Search Rankings
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How Google Reviews Impact Map Pack & Organic Search Rankings

There is little doubt there are local SEO and general business benefits to earning and encouraging customers to leave keyword-rich reviews. In many cases, customers will leave reviews whether you ask them to or not.Even negative reviews can have a positive effect if they are resolved promptly and in a positive way. Perhaps the worst thing a business can do is not respond to a review to show the customer you are listening.And in addition to the impact they have on conversion, reviews are a local ranking factor that can either bolster or hinder your rankings, depending on a number of factors.Let’s learn more about how local reviews impact your Map Pack and local organic search rankings.The Benefits Of Customer ReviewsCustomer reviews are a powerful indicator of the standing a local busine...
New Google Local & Google Maps Features For Marketing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEJ Show, SEO

New Google Local & Google Maps Features For Marketing

The 2022 key to local business success: Be the first to use Google’s newest marketing features in your area.Get more traffic in your door, get your business noticed faster, and outrank your competition.Amanda Jordan, Director of Digital Strategy for RicketyRoo Inc., will join me on the Search Engine Journal Show Friday, January 7, at 3 pm ET to discuss the new Google Local and Google Maps features and how to incorporate them into your local SEO strategy.Amanda Jordan, Director of Digital Strategy for RicketyRoo Inc. On The SEJ ShowAmanda has extensive experience designing campaigns, including web development and SEO, and is very talented and creative.AdvertisementContinue Reading BelowHaving started her SEO career in 2011, Amanda specializes in local SEO for legal and enterprise compani...
7 New & Ongoing Google Business Profile (GMB) Issues, December 2021
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7 New & Ongoing Google Business Profile (GMB) Issues, December 2021

This year has been a wild ride when it comes to Google My Business (GMB) – erm, I mean Google Business Profile (GBP).The most notable change in 2021 was its rebranding and the full rollout of the capability that enables marketers to manage business profiles via Search and Maps.For a time, Google Business Profile support was massively backed up with requests and the backlog took a few months to clear out.And still, there are several ongoing issues. It can be frustrating when things are not working the way they should and in some cases, it makes no sense as to why the issue exists or has not been resolved.But have faith – Google’s support and engineering teams are constantly working on many bugs, new features, and more. They do try to stay on top of issues that are brought up in the GBP c...
7 Local SEO Updates From 2021 That Will Impact Your Planning
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7 Local SEO Updates From 2021 That Will Impact Your Planning

It’s been a fast-paced year with plenty of developments in digital marketing, and local SEO was no exception.As consumers’ informational needs have grown and local markets have become more competitive, search engines have adapted to meet these needs.Businesses, local SEO professionals, and their agencies have new tools, more data – and easier access to both.And consumers? They’re gaining access to more of the information they care about through an increasingly rich, engaging, and seamless local search experience.Google And Changing Consumer Buying Habits Disrupted Local SearchThis year, many of our top local search updates are from Google, but that shouldn’t be a surprise.Google quickly responded to changing consumer buying habits as a result of the pandemic and remains the dominant for...
Trends You’ll Need In 2022 [Webinar]
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Trends You’ll Need In 2022 [Webinar]

Are you reaching all of your customers and prospects?How can you finally cut through the noise and get their full attention?Leverage SMS marketing – a method that has a 98% open rate.Mobile devices make it easy to reach customers. Today’s customers expect businesses to provide a better experience and to interact with them differently on mobile.Discover how important SMS marketing has become for local businesses and how to make it work effectively by building a proper opt-in and nurturing strategy for success.Join our upcoming webinar on Wednesday, Dec 8 at 2 p.m. ET for insights into how consumers feel about texting local businesses based on a study of more than 1,000 consumers.Join Matt Boyce, Marketing Director, and Austin Miller, Partner Marketing Manager at Podium, for a discussion ...
Learn To Master Video For Google Business Profiles
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Learn To Master Video For Google Business Profiles

Watching and sharing videos just might be the world’s favorite pastime. In fact, it’s a daily event for countless people of all ages.A video that goes viral can acquire millions of views by sharing through a wide variety of social media platforms, ranging from TikTok and Reels to YouTube and Twitter.But did you know that you can add a video to your Google Business Profile?Businesses of all sizes face an incredible amount of competition. Small businesses, in particular, are constantly being challenged to find new and creative ways to grab the attention of fickle consumers.Finding a cost-effective way to reach an audience and build interest in products and services can be the difference between success and failure.One of the best ways to accomplish this is to seize on the public thirst fo...
What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?
Ask an SEO, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?

In this week’s edition of Ask An SEO, Mehmet from Adana, Turkey, writes:“Hello there. I own a business that provides cleaning services and serves about 120 different neighborhoods.I want to create a separate article for each of the city, district, neighborhood, and service searches. Is this the right local strategy and what should the link structure look like?”Great question.Your question refers to articles and link structure, so we’ll focus on that today.But I want to make sure this isn’t your only local search strategy.A comprehensive local SEO strategy is also going to include:Wherever customers are searching for services like yours, you want to be there and either convert them immediately or direct them to your desired URL to learn more.So let’s talk about the idea of putting togeth...
Google Maps Adds 4 New Features For Local Shopping
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Google Maps Adds 4 New Features For Local Shopping

Google Maps launches four new features to improve the local shopping experience for customers, which in turn can lead to more sales for businesses.In addition, Google has published statistics related to local shopping during the holiday season. This includes the most popular times to visit certain categories of businesses, and more.These are the new features that are now available in Google Maps worldwide.4 New Google Maps Features1. Area BusynessCustomers can now see how busy a particular area is before they get there, which will help those who prefer to avoid large crowds.The new feature, called Area Busyness, combines live busyness trends from individual businesses that are in close proximity to each other.AdvertisementContinue Reading BelowTo access Area Busyness data, open Google M...
Google Launches New Local Search Features
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Google Launches New Local Search Features

As more searchers look up the query “news near me” than ever before, Google is launching new features for local search results and new tools for journalists.Google reports that searches for “news near me” have tripled over the past five years, reaching an all time high in May 2020.Screenshot from: blog.google/products/news, November 2021.In response to the demand for local news, Google is adding new features to search results to help people find locally relevant stories.AdvertisementContinue Reading BelowGoogle is also releasing new and upgraded tools for reporters to produce more work that’s tailored to a digital medium.Here’s an overview of everything Google is rolling out.New Features For Local News In Google SearchNew features coming to Google Search will make it easier for people t...
8 Google Business Profile Updates To Make For The Holidays
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8 Google Business Profile Updates To Make For The Holidays

The peak holiday season is rapidly approaching – in fact, for many, it’s already in full swing.E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this year.In-store shopping is also anticipated to rebound to a 33% share in 2021 from 28% in 2020, coming close to the 36% estimated for 2019.As Daniel Bachman, U.S. economic forecaster at Deloitte, states:“We anticipate strong consumer spending for the upcoming holiday season. As vaccination rates rise and consumers are more comfortable being outside of the home, we are likely to see increased spending on services, including restaurants and travel, while spending on goods will continue to hold steady.A steady decline in the savings rate to pre-pandemic levels will suppor...
5 Common Local SEO KPIs And How To Measure Them
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5 Common Local SEO KPIs And How To Measure Them

Be honest: Have you ever put together what you now know to be one of the worst SEO reports ever made?You know what I mean – a bloated 10-pager filled with pointless data that will mean literally nothing to the client, and that they’ll probably never read.You add Google Analytics (GA) users, sessions, page views, bounce rates, time on site, and traffic by channel for a start.You sprinkle on some Google My Business (GMB) data to show the number of listing views on Search and Maps, then plug in Google Search Console for a clicks and impressions table.“Look how busy I’ve been,” you say to yourself. Look at all of those numbers! So clever.I’ll own up – I’m guilty as charged. That’s not to say that some of that data won’t be useful for those clients.It’s just that before we put together our r...
A Complete Guide for Local SEO
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A Complete Guide for Local SEO

Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile.“Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, ‘Google My Business’ is being renamed ‘Google Business Profile,'” wrote Matt Madrigal, VP/GM Merchant Shopping, in the official announcement.“And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps,” he added.The rebranding announcement came with a few new features, too.What does this mean for the millions of business owners, brands, and marketers who use GMB (now GBP) as part of their local online presence?What’s New With Your Google Business Profile?The opti...
8 Ways To Drive Local Business In Competitive Markets With Search
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8 Ways To Drive Local Business In Competitive Markets With Search

Local search marketing is key for any location but when faced with a competitive market, it’s essential that you have strategies to help you stand out.The closer the user is to a location, the more likely it will rank. However, in denser areas, a location will face more competition.By accelerating efforts around Google My Business (GMB) and location page management, a location’s relevance and prominence can increase a business’s rankings resulting in increased local visibility, especially in competitive markets.In this post, we will break down strategies for both GMB and location pages to drive more local business.How Google Ranks Local ResultsGoogle states that “Local results are based primarily on relevance, distance, and prominence.”Relevance is how applicable the result is to what s...
Local Competitors Violating GMB Guidelines? Here’s What You Can Do
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Local Competitors Violating GMB Guidelines? Here’s What You Can Do

It happens all the time — a company’s GMB listing gets pummeled in the local rankings because the top-ranking competitors aren’t playing the rules.They could be keyword stuffing their business name, or displaying a residential address in their business profile.Maybe they’re using an address that doesn’t even qualify for a GMB listing, such as a P.O. Box or UPS Box address.Or it could be that the higher-ranking listings are getting reviews unethically to build up their 5-star review stockpile.Meanwhile, the original company’s GMB listing is following Google My Business’s guidelines to the letter but their rankings are suffering because they are a good, guideline-abiding GMB citizen ranking far behind the rule-breakers.Screenshot from Support.google.com, September 2021So… what can rule-ab...
5 Steps to GMB Products Set-Up via Google Product Editor
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5 Steps to GMB Products Set-Up via Google Product Editor

Have you tried using GMB Products to promote important product pages on your website?If not, you may be missing out on a valuable opportunity to showcase products and drive customer interactions in Google Search.Google officially calls this feature “Product Editor,” but you’ll likely hear it referred to as “GMB Products” in marketing circles.Either way, although GMB Products has existed since 2018, it first popped into many businesses’ Google My Business dashboards when it came out of beta in early 2020.What are GMB Products?GMB Products are sometimes confused by some with “Product Posts,” but these are actually now one and the same thing.Screenshot from GMB Dashboard, September 2021“Add Product” in the Posts section of GMB now populates a product rather than a post.AdvertisementContinu...
Your Guide to Better Local SEO Rankings
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Your Guide to Better Local SEO Rankings

This post was sponsored by Local Viking. The opinions expressed in this article are the sponsor’s own.If you’re working on local SEO projects and managing Google My Business (GMB) listings, you’ve probably scrambled to answer at least one of these questions:How can we increase our visibility?How can we expand our ranking coverage?My GMB listing is “filtered” or stuck – what now?Don’t fret – we’ve got you covered!Everything you need to know about ranking and visibility for Google My Business is in this comprehensive guide from Local Viking.Learn actionable local SEO strategies based on years of serving large agencies in a white-label fashion, owning a portfolio of general and niche agencies, and working with marketing teams on national GMB campaigns with over thousands of locations acros...
How to Get Better Results for Your GMB Listing with Fewer Tools
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How to Get Better Results for Your GMB Listing with Fewer Tools

This is a sponsored post written by Local Viking. The opinions expressed in this article are the sponsor’s own.With a portfolio of agencies managing Google My Business (GMB) listings, client acquisition dialed in, and workload piling up, the birth of Local Viking was a true baptism by fire.We needed something that could start the journey of containerizing reporting, help our staff automate some of the mundane optimization activities, and lead the charge into a more accurate and sensible rank tracker for our clients.If you want to check out the day-to-day strategies we use in our real-life agencies that rank thousands of GMB listings, download this free guide.If you’re looking for quick GMB management tips, then you might find our 15-Minute Marketing Methodology case study useful.But if ...
4 Known GMB Issues & What To Do About Them
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4 Known GMB Issues & What To Do About Them

It can be frustrating when a free service like Google My Business is not working as you expect it to. And I totally understand that you get a ton of business from your Business Profile on Search and Maps.The Google My Business team understands this, as well.Support is doing the best that they can — particularly given what a tumultuous year it’s been in local search.In this article, you’ll learn about four of the Google My Business issues being worked on as of mid-May/June 2021.You’ll also find helpful steps you can take to resolve these issues and improve your own listings.What Happens When You Report an Issue to GMB?It can help to know how the Google My Business team prioritizes fixes when they receive a bug report.Typically, Product Experts (like yours truly) will see an issue in the ...
4 Lesser-Known Local SEO Tips Even the Experts Miss
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4 Lesser-Known Local SEO Tips Even the Experts Miss

More people are searching for local businesses than ever before.This also means local search has never been as competitive as it is today.So how can local businesses stand out and rise in the rankings?How can you make it easy for customers to easily find your business and connect with you?On June 9, I moderated a sponsored Search Engine Journal webinar presented by Jared McKinney and Matt Boyce of Podium.They shared tips on how to rank higher in search using some lesser-known local SEO tips.Here’s a recap of the webinar presentation.Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations.But often, local businesses don’t pay attention to simple yet impactful tactics that can actually make a difference for their SEO.What fo...
Are You Making These Big Mistakes with Your Google My Business Listing?
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Are You Making These Big Mistakes with Your Google My Business Listing?

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.On June 16, I moderated a sponsored Search Engine Journal webinar presented by Mark Luckenbaugh of Local Viking.He shared how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Here’s a recap of the webinar presentation.Are you making it hard for local customers to find your business when they’re searching for you?If your business is not showing up for relevant search queries, then you probably need to look into your Google My Business (GMB) profile.Most GMB issues can’t be resolved through brute ...
The Complete Guide to GMB Attributes for Local SEO
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The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mai...
How to Create a Winning Local SEO Strategy for Your Business
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How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers.Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.In this guide, you’ll learn how to create a local SEO strategy for any business to generate more traffic from local search.Does Your Business Need a Local SEO Strategy?First off, not all businesses need local SEO. Only businesses that serve a specific geographic location (or several) need to rank in local search for the key terms potential customers are searching f...
A Guide to Responding to Positive and Negative Yelp Reviews
Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help.It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters.Yelp is a platform that allows customers to leave such reviews for the businesses they have visited and supported, from cafes to cottage rentals and everything in between.Whilst (we hope) the majority of Yelp reviews you receive are positive and full of praise, there are always going to be times when a negative experience brings this average down. It’s important to bear in mind that your responses to these comments can have as much influence as the reviews themselves, both good and bad.Responding to reviews is the best w...
5 Top Enterprise Local SEO Challenges (& How To Solve Them)
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5 Top Enterprise Local SEO Challenges (& How To Solve Them)

Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets.That means there is an infinite number of challenges in enterprise local for search marketers.What Are the Most Common Challenges in Enterprise Local SEO?Prioritizing local with internal stakeholders.Having a single source of truth for location data.Optimizing store locators.Google My Business management & optimization.Building a local search presence for service area businesses and marketplaces.1. Prioritizing Local InternallyIt sounds strange, but I can’t tell you how many multi-location organizations we have worked with where the locations were not the priority ...
A Guide to Star Ratings on Google and How They Work
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A Guide to Star Ratings on Google and How They Work

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website.But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond.Consider that 48% of consumers won’t even look twice at a business with less than 4-stars.Star ratings can help businesses earn trust from potential customers, improve local search rankings, and boost conversions.This is your guide to how they work.Stars and SERPsStar ratings on Google are powered by consumer reviews from different properties, and Google uses an algorithm and an average to determine how many stars are displayed.These ratings appear on a scale of 1 to 5 stars.When a person searches Google, they will come across star ratings on sta...
5 Ways to Take Your Small Business Marketing to the Next Level
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5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make ...
How to Use Local Keywords to Rank Higher on Google
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How to Use Local Keywords to Rank Higher on Google

Did you know that 76% of people who search for a nearby business on their smartphones visit them within a day’s time?Or that 28% of these searches end in a purchase?That’s the power of local SEO – and local keyword research.Choosing the right keywords for your business can help you rank better for competitive keywords related to your product and industry.While local searches may yield lower search volumes, it’s more about intent and driving traffic ready to convert.You need to make it easy for consumers to find your local business on Google and other search engines.So how do you find and use keywords to help increase your local search rankings?Read on to find out.Local Keyword ResearchYou first need to know which search queries are helping people find your business.Optimizing your websi...
5 Top Local Business Concerns, Solved
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5 Top Local Business Concerns, Solved

Google My Business (GMB) is one of the best ways for a local business to rank higher on Google.Whether it’s through the local 3-pack, the local finder, or Google Maps, having your business on GMB helps you get found by interested shoppers, consumers, and clients.But it’s not always easy. Every day, we see dozens of questions from local business owners and digital marketing agencies on the Google My Business Help Community Forum.Many of the issues there are unique and require a deep dive into their specific situation.However, there are some more common questions users have about Google My Business. Here are five GMB problems users often encounter and how to help solve them:Why are changes we didn’t make appearing on our GMB profile?What if I can’t find a category that fits my business mo...
How to Use GMB Posts & Facebook Events for Local Marketing
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How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar stor...
Google Explains Importance of GMB for Local Search
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Google Explains Importance of GMB for Local Search

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).What’s the Difference Between Local and Informational Search Queries?A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area.Examples of a local search business can be a a plumber, a restaurant, a retail store or a lawyer.And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on...
7 Ways to Improve Local SEO & Attract New Business
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7 Ways to Improve Local SEO & Attract New Business

Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack.In this column, you’ll find seven ways to improve local SEO, build local visibility, and win over new customers.Top Ways to Improve Your Local SEOKeep an Eye on Your Competitors’ Google My Business Q&As.Tweak a Google Product Listing to Get It More Exposure.Use Google’s Business Messages While You Can.Update Your GMB with All Relevant Newly Available Attributes.Join Local Marketplaces and Forums.Don’t Neglect Other Search Engines.Keep an Eye on Your Reputation.1. Keep an Eye on Your Competitors’...
New Research Shows How to Win in Local Search
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New Research Shows How to Win in Local Search

New research from Silicon Valley agency Milestone Inc reveals how local and organic search generate more traffic, produce higher engagement rates and it converts at higher revenue rates per transaction than other channels.Methodology: Millions of Sessions and Page Views AnalyzedThe Milestone Inc research paper analyzed 500 location based businesses, their sessions and page views in order to understand which channels produced more earnings at the best ROI.According to Milestone Inc:“Milestone Research reviewed over 500 location-based websites, 63 million sessions, and 176 million page views over 18 months from Jan 2020 to June 2021 to generate these findings.”Top Performing ChannelsOrganic search was the top performing channel, followed by local search.AdvertisementContinue Reading Below...
5 Ways to Boost Your SEO With Third-Party Reviews
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5 Ways to Boost Your SEO With Third-Party Reviews

Third-party reviews offer invaluable insight from an unbiased perspective on your business. They also instill trust with potential customers, which may help guide their decision to purchase your product or service.In fact, nearly half (42%) of internet users in the U.S. cite reviews from other customers as a feature that would most increase their likelihood of buying a product.When compared to first-party reviews, third-party reviews can also appear more credible to a searcher. After all, a business is unlikely to publish negative reviews on its website.Whether you’re looking to convert searches into sales or improve your search ranking, focusing on enhancing your reviews’ search engine optimization (SEO) efforts can achieve both. Reviews are a heavily weighted local search ranking fact...
12 Questions to Ask When Hiring a Local SEO Agency
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

12 Questions to Ask When Hiring a Local SEO Agency

Have you decided that it is time to stop doing your SEO 100% in-house? Is it time to start looking for a local SEO agency to help you meet your goals?It is a decision most businesses have to make at one point or another, especially when things start picking up for a brand (and frankly the work required to maintain a good online presence just gets to be too much).For many, the solution is to hire a local SEO agency to help not only pick up your extra work but use their knowledge to help take you to the next level, as well.It is crucial that you ask the right questions and you know what answers to expect when thinking of hiring an SEO agency.You want to make sure that there is a good fit with the company you are working with, and the questions below should help you answer that.Identify Yo...
15 Local SEO Mistakes and How to Avoid Them
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

15 Local SEO Mistakes and How to Avoid Them

Local SEO is the leading driver of organic traffic for local businesses. And with around 5 billion searches per day, Google search is the place to get your business found by people searching for products or services like yours.But optimizing for local search isn’t always a simple task.It takes keyword research, on-page optimization, and much more to turn your website into a local traffic-generating machine. Even the savviest of SEO professionals make mistakes along the way.Here, you’ll learn about the 15 most common local SEO mistakes and find simple tips to help you avoid them when optimizing your website or listings.15 Common Local SEO Mistakes Businesses MakeUnlocalized Keyword Targets.No Customer Reviews.Inconsistent NAPW Data.No Directory Profiles.No Google My Business Listing.Igno...
15 Local SEO Mistakes and How to Avoid Them
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

15 Local SEO Mistakes and How to Avoid Them

Local SEO is the leading driver of organic traffic for local businesses. And with around 5 billion searches per day, Google search is the place to get your business found by people searching for products or services like yours.But optimizing for local search isn’t always a simple task.It takes keyword research, on-page optimization, and much more to turn your website into a local traffic-generating machine. Even the savviest of SEO professionals make mistakes along the way.Here, you’ll learn about the 15 most common local SEO mistakes and find simple tips to help you avoid them when optimizing your website or listings.15 Common Local SEO Mistakes Businesses MakeUnlocalized Keyword Targets.No Customer Reviews.Inconsistent NAPW Data.No Directory Profiles.No Google My Business Listing.Igno...
5 Ways to Boost Your SEO With Third-Party Reviews
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Ways to Boost Your SEO With Third-Party Reviews

Third-party reviews offer invaluable insight from an unbiased perspective on your business. They also instill trust with potential customers, which may help guide their decision to purchase your product or service.In fact, nearly half (42%) of internet users in the U.S. cite reviews from other customers as a feature that would most increase their likelihood of buying a product.When compared to first-party reviews, third-party reviews can also appear more credible to a searcher. After all, a business is unlikely to publish negative reviews on its website.Whether you’re looking to convert searches into sales or improve your search ranking, focusing on enhancing your reviews’ search engine optimization (SEO) efforts can achieve both. Reviews are a heavily weighted local search ranking fact...
New Research Shows How to Win in Local Search
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Research Shows How to Win in Local Search

New research from Silicon Valley agency Milestone Internet reveals how local and organic search generate more traffic, produce higher engagement rates and it converts at higher revenue rates per transaction than other channels.Methodology: Millions of Sessions and Page Views AnalyzedThe Milestone Internet research paper analyzed 500 location based businesses, their sessions and page views in order to understand which channels produced more earnings at the best ROI.According to Milestone Internet:“Milestone Research reviewed over 500 location-based websites, 63 million sessions, and 176 million page views over 18 months from Jan 2020 to June 2021 to generate these findings.”Top Performing ChannelsOrganic search was the top performing channel, followed by local search.AdvertisementContinu...
Are You Making These Big Mistakes with Your Google My Business Listing?
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Are You Making These Big Mistakes with Your Google My Business Listing?

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.On June 16, I moderated a sponsored Search Engine Journal webinar presented by Mark Luckenbaugh of Local Viking.He shared how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Here’s a recap of the webinar presentation.Are you making it hard for local customers to find your business when they’re searching for you?If your business is not showing up for relevant search queries, then you probably need to look into your Google My Business (GMB) profile.Most GMB issues can’t be resolved through brute ...
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mai...
How to Create a Winning Local SEO Strategy for Your Business
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers.Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.In this guide, you’ll learn how to create a local SEO strategy for any business to generate more traffic from local search.Does Your Business Need a Local SEO Strategy?First off, not all businesses need local SEO. Only businesses that serve a specific geographic location (or several) need to rank in local search for the key terms potential customers are searching f...
A Guide to Responding to Positive and Negative Yelp Reviews
Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help.It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters.Yelp is a platform that allows customers to leave such reviews for the businesses they have visited and supported, from cafes to cottage rentals and everything in between.Whilst (we hope) the majority of Yelp reviews you receive are positive and full of praise, there are always going to be times when a negative experience brings this average down. It’s important to bear in mind that your responses to these comments can have as much influence as the reviews themselves, both good and bad.Responding to reviews is the best w...
5 Top Enterprise Local SEO Challenges (& How To Solve Them)
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Top Enterprise Local SEO Challenges (& How To Solve Them)

Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets.That means there is an infinite number of challenges in enterprise local for search marketers.What Are the Most Common Challenges in Enterprise Local SEO?Prioritizing local with internal stakeholders.Having a single source of truth for location data.Optimizing store locators.Google My Business management & optimization.Building a local search presence for service area businesses and marketplaces.1. Prioritizing Local InternallyIt sounds strange, but I can’t tell you how many multi-location organizations we have worked with where the locations were not the priority ...
7 Ways to Improve Local SEO & Attract New Business
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways to Improve Local SEO & Attract New Business

Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack.In this column, you’ll find seven ways to improve local SEO, build local visibility, and win over new customers.Top Ways to Improve Your Local SEOKeep an Eye on Your Competitors’ Google My Business Q&As.Tweak a Google Product Listing to Get It More Exposure.Use Google’s Business Messages While You Can.Update Your GMB with All Relevant Newly Available Attributes.Join Local Marketplaces and Forums.Don’t Neglect Other Search Engines.Keep an Eye on Your Reputation.1. Keep an Eye on Your Competitors’...
5 Ways to Take Your Small Business Marketing to the Next Level
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make ...
5 Top Local Business Concerns, Solved
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Top Local Business Concerns, Solved

Google My Business (GMB) is one of the best ways for a local business to rank higher on Google.Whether it’s through the local 3-pack, the local finder, or Google Maps, having your business on GMB helps you get found by interested shoppers, consumers, and clients.But it’s not always easy. Every day, we see dozens of questions from local business owners and digital marketing agencies on the Google My Business Help Community Forum.Many of the issues there are unique and require a deep dive into their specific situation.However, there are some more common questions users have about Google My Business. Here are five GMB problems users often encounter and how to help solve them:Why are changes we didn’t make appearing on our GMB profile?What if I can’t find a category that fits my business mo...
How to Use GMB Posts & Facebook Events for Local Marketing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar stor...
Google Explains Importance of GMB for Local Search
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Explains Importance of GMB for Local Search

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).What’s the Difference Between Local and Informational Search Queries?A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area.Examples of a local search business can be a a plumber, a restaurant, a retail store or a lawyer.And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on...
5 Top Local Business Concerns, Solved
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Top Local Business Concerns, Solved

Google My Business (GMB) is one of the best ways for a local business to rank higher on Google.Whether it’s through the local 3-pack, the local finder, or Google Maps, having your business on GMB helps you get found by interested shoppers, consumers, and clients.But it’s not always easy. Every day, we see dozens of questions from local business owners and digital marketing agencies on the Google My Business Help Community Forum.Many of the issues there are unique and require a deep dive into their specific situation.However, there are some more common questions users have about Google My Business. Here are five GMB problems users often encounter and how to help solve them:Why are changes we didn’t make appearing on our GMB profile?What if I can’t find a category that fits my business mo...
How to Use GMB Posts & Facebook Events for Local Marketing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar stor...
5 Ways to Take Your Small Business Marketing to the Next Level
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.74% said they would rather spend their time on primary business responsibilities than on marketing.Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.2. Monitor Trends & Make ...
5 Top Enterprise Local SEO Challenges (& How To Solve Them)
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Top Enterprise Local SEO Challenges (& How To Solve Them)

Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets.That means there is an infinite number of challenges in enterprise local for search marketers.What Are the Most Common Challenges in Enterprise Local SEO?Prioritizing local with internal stakeholders.Having a single source of truth for location data.Optimizing store locators.Google My Business management & optimization.Building a local search presence for service area businesses and marketplaces.1. Prioritizing Local InternallyIt sounds strange, but I can’t tell you how many multi-location organizations we have worked with where the locations were not the priority ...
A Guide to Responding to Positive and Negative Yelp Reviews
Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help.It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters.Yelp is a platform that allows customers to leave such reviews for the businesses they have visited and supported, from cafes to cottage rentals and everything in between.Whilst (we hope) the majority of Yelp reviews you receive are positive and full of praise, there are always going to be times when a negative experience brings this average down. It’s important to bear in mind that your responses to these comments can have as much influence as the reviews themselves, both good and bad.Responding to reviews is the best w...
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mai...
How to Create a Winning Local SEO Strategy for Your Business
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers.Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.In this guide, you’ll learn how to create a local SEO strategy for any business to generate more traffic from local search.Does Your Business Need a Local SEO Strategy?First off, not all businesses need local SEO. Only businesses that serve a specific geographic location (or several) need to rank in local search for the key terms potential customers are searching f...
Are You Making These Big Mistakes with Your Google My Business Listing?
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

Are You Making These Big Mistakes with Your Google My Business Listing?

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.On June 16, I moderated a sponsored Search Engine Journal webinar presented by Mark Luckenbaugh of Local Viking.He shared how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Here’s a recap of the webinar presentation.Are you making it hard for local customers to find your business when they’re searching for you?If your business is not showing up for relevant search queries, then you probably need to look into your Google My Business (GMB) profile.Most GMB issues can’t be resolved through brute ...
4 Lesser-Known Local SEO Tips Even the Experts Miss
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

4 Lesser-Known Local SEO Tips Even the Experts Miss

More people are searching for local businesses than ever before.This also means local search has never been as competitive as it is today.So how can local businesses stand out and rise in the rankings?How can you make it easy for customers to easily find your business and connect with you?On June 9, I moderated a sponsored Search Engine Journal webinar presented by Jared McKinney and Matt Boyce of Podium.They shared tips on how to rank higher in search using some lesser-known local SEO tips.Here’s a recap of the webinar presentation.Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations.But often, local businesses don’t pay attention to simple yet impactful tactics that can actually make a difference for their SEO.What fo...
4 Known GMB Issues & What To Do About Them
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

4 Known GMB Issues & What To Do About Them

It can be frustrating when a free service like Google My Business is not working as you expect it to. And I totally understand that you get a ton of business from your Business Profile on Search and Maps.The Google My Business team understands this, as well.Support is doing the best that they can — particularly given what a tumultuous year it’s been in local search.In this article, you’ll learn about four of the Google My Business issues being worked on as of mid-May/June 2021.You’ll also find helpful steps you can take to resolve these issues and improve your own listings.What Happens When You Report an Issue to GMB?It can help to know how the Google My Business team prioritizes fixes when they receive a bug report.Typically, Product Experts (like yours truly) will see an issue in the ...
How to Get Better Results for Your GMB Listing with Fewer Tools
AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Get Better Results for Your GMB Listing with Fewer Tools

This is a sponsored post written by Local Viking. The opinions expressed in this article are the sponsor’s own.With a portfolio of agencies managing Google My Business (GMB) listings, client acquisition dialed in, and workload piling up, the birth of Local Viking was a true baptism by fire.We needed something that could start the journey of containerizing reporting, help our staff automate some of the mundane optimization activities, and lead the charge into a more accurate and sensible rank tracker for our clients.If you want to check out the day-to-day strategies we use in our real-life agencies that rank thousands of GMB listings, download this free guide.If you’re looking for quick GMB management tips, then you might find our 15-Minute Marketing Methodology case study useful.But if ...
Are You Making These Big Mistakes with Your GMB Listing? [Webinar]
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

Are You Making These Big Mistakes with Your GMB Listing? [Webinar]

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.Join our next Search Engine Journal webinar on Wednesday, June 16 at 2 p.m. ET as Local Viking’s Mark Luckenbaugh shares how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Are you making it hard for people to find your business when they’re searching for you?In this presentation, you’ll learn how to:Identify technical GMB issues that can hurt your visibility.Avoid technical issues, filters, and ranking stagnation.Improve local pack rankings – fast. You will also discover some free resources an...
Your Guide to Better Local SEO Rankings
AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Your Guide to Better Local SEO Rankings

This post was sponsored by Local Viking. The opinions expressed in this article are the sponsor’s own.If you’re working on local SEO projects and managing Google My Business (GMB) listings, you’ve probably scrambled to answer at least one of these questions:How can we increase our visibility?How can we expand our ranking coverage?My GMB listing is “filtered” or stuck – what now?Don’t fret – we’ve got you covered!Everything you need to know about ranking and visibility for Google My Business is in this comprehensive guide from Local Viking.Learn actionable local SEO strategies based on years of serving large agencies in a white-label fashion, owning a portfolio of general and niche agencies, and working with marketing teams on national GMB campaigns with over thousands of locations acros...
4 Local SEO Tips Even the Experts Miss [Webinar]
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

4 Local SEO Tips Even the Experts Miss [Webinar]

More people are searching for local businesses than ever before.This also means local search has never been as competitive as it is today.So how can local businesses stand out and rise in the rankings?How can you make it easy for customers to easily find your business and connect with you?Join our next Search Engine Journal webinar on Wednesday, June 9 at 2 p.m. ET as Matt Boyce and Jared McKinney of Podium share tips on how to improve your local SEO strategy and visibility.Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations. To rank higher in local search you need ratings and reviews that build trust in your brand.In this presentation, you will learn how to:Rank higher in search using some lesser-known local SEO tips....
How “Glocal” Content Marketing Helps International Brands Stay Local
content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How “Glocal” Content Marketing Helps International Brands Stay Local

How do today’s major global brands develop a digital presence and compete organically in local markets throughout the world?It’s called glocal.No, that’s not a typo – glocal is a sophisticated combination of global and local influence fueled by modern localization technology and strategic international marketing implementation.With the help of localization technology, global brands can be relevant and attractive on a local level, too. It’s the modern secret to building a global brand’s local staying power.When done right, the glocalization process taps into the power of content localization and SEO. This strategy ensures brands are easy to find and well ranked in local SERPS. Check!FYI Trend: International Brands Earn Local TrustThe [local loyalty] trend isn’t new.Since the inception, l...
How to Fix Common Service Area Business Issues in Google My Business
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Fix Common Service Area Business Issues in Google My Business

When it comes to Google My Business’s rules and guidelines there is a lot of room for improvement.Yes, they have rules written down, but those guidelines are vague in many areas and contradictory in spots.That makes things confusing for even the smartest marketer or business owner. Trying to understand some of GMBs guidelines is almost like trying to solve a Rubik’s Cube in a dark room.And the rules pertaining to Service Area Businesses (SABs) seem to be the most confusing.In this column, you’ll learn about the most common problems SABs experience in Google My Business — and how to solve them.What is Unique About Service Area Businesses in GMB?Service Area Businesses are those lacking a physical storefront location where customers can visit.SABs have employees that go out to their custo...
Top GMB Insights Trends Enterprise Brands Need to Know
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Top GMB Insights Trends Enterprise Brands Need to Know

New research from Rio SEO shows dramatic effects on Local Search and offers insights into how to be more effective in monitoring search habits at the local level and leverage those changes for better economic performance.Rio SEO tracked consumer trends across over 200,000 locations in a range of verticals.The report covers these categories.Business ServicesFinancial servicesSit-down restaurantsQuick Service RestaurantsRetailHealthcareHospitalityMassive ImpactAdvertisementContinue Reading BelowIt’s widely known that the impact on business was massive. But this new research shows how the pandemic affected website clicks, click to call, and driving direction clicks.According to Rio SEO:“Without question, COVID-19 had a massive impact on the local search landscape in 2020. Across the over 2...
Google Adds 3 New Features For People Ready to Travel Again
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Adds 3 New Features For People Ready to Travel Again

As search trends show a renewed interest in travel, Google is adding new features to help people plan their next trip.Google reports searches for hotels reached a 10-year high in April 2021, as did searches for “where can I travel” and “travel restrictions by country.”To help answer those questions, and keep people up to date with travel advisories, Google is rolling out three new features in search results.New Travel-Related Features in Google Search ResultsTodays updates to Google Search are designed to help people stay informed about the latest travel guidance and explore potential destinations.Latest Travel GuidanceWhen searchers look for travel information like flights, hotels or things to do, Google currently lets them know if there are COVID-19 related travel advisories or restri...
Best Practices for Getting and Using Your Google Maps API Key
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Best Practices for Getting and Using Your Google Maps API Key

With the rise and prominence of local search marketing, brands have begun to build robust location pages with advanced mapping features to meet the growing needs of searchers.The page types typically include a map to show users where the location is, what are the cross streets, and any major landmarks. This enables the user to easily find the location and increases a brand’s opportunities for conversions.With numerous mapping options available, it’s crucial to familiarize yourself with them and understand how to implement them — especially the top contender: Google Maps.And for that, you’re going to need a Google Maps API Key.In this column, you’ll learn from my colleague/co-author Marshall Nyman and I what a Google Maps API Key is and how to get started.What Is a Google Maps API Key?Go...
A Local SEO Goldmine for Retailers
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A Local SEO Goldmine for Retailers

Check Your Free Local Listings DashboardNow That You Have The Data, Figure Out What It MeansTips for Retailers to Make the Most of Google Merchant Center InfoA lot of data to inform your SEO strategy is hiding in plain sight; you just need to know where to look. For multi-location retailers, Google Merchant Center can be a treasure trove of data to help gain that competitive edge.Last November, just in time for the holidays, Google began showing free local product listings at the bottom of Google My Business pages.They are the free version of Google’s Local Inventory Ads and look like this:This program is open to any brick-and-mortar business with a Google Merchant Center account in Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, New Zealand, Norway, Sw...
10 Quick Restaurant SEO Tips to Boost Your Google Search Visibility
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10 Quick Restaurant SEO Tips to Boost Your Google Search Visibility

Define Your SEO & Content StrategiesDominate in Local SearchEngage With Customers on Social MediaEncourage Reviews & TestimonialsCreate Unique ContentConsider Content LocalizationApply Basic On-Page SEO Best PracticesThink Mobile FirstImplement Schema “Restaurants” MarkupMeasure Your EffortsSummaryA lot of factors have put an increasing amount of pressure on restaurants to improve their online presence.Whether through disruptions due to the pandemic, increased competition, or changes in the importance of having a strong online presence, we know we have to up our game.Right now, improving visibility at the local level is essential for both in-person dining and carry-out options.There are a lot of paid ads, partner services, and referral options for gaining traffic. However, risin...
Yelp Reports Major Growth in Searches For Diverse Businesses
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Yelp Reports Major Growth in Searches For Diverse Businesses

Yelp Search Data Shows Growing Consumer Interest in Diverse BusinessesAdditional Highlights From Yelp’s ReportNew Attribute For Asian-Owned BusinessesYelp’s latest local economic impact report reveals that searches for diverse businesses grew significantly over the past year.The report defines a diverse business as a women-owned, Black-owned, Asian-owned, or Latinx-owned establishment.Businesses that identify as either women-owned, Black-owned, Asian-owned or Latinx-owned can display attributes on their Yelp page to assist people searching for a diverse business.Business owners can opt-in to more than one attribute, if applicable, such as Black-owned and women-owned.Yelp data tracks when business owners opt into those attributes on their business page. Its latest report aims to measure ...
How to Increase Offline Sales for Local Businesses
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How to Increase Offline Sales for Local Businesses

Local Restaurant SearchesYouTube and Local ShoppingGoogle MapsGuide to Offline SalesGoogle is More than Ten Links on a Search ResultCitationsGoogle published a guide on four ways to drive local search traffic to an offline local business and make more sales. It’s a good reminder that Google is more than just the ten blue links on a search page.Understanding all the ways customers are trying to find businesses will help create more sales.For local retail, Google shared that various kinds of searches are growing exponentially.In particular, three kinds of searches are showing dramatic increases:The first kind of search involves consumers searching for businesses that are local to them.The second type of search involves consumers who are searching for businesses local to them that have som...
Google Enhances Business Profiles For Stores With Delivery & Pickup
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Google Enhances Business Profiles For Stores With Delivery & Pickup

Google is adding more information to Search and Maps about businesses that offer options for grocery delivery and pickup.The information is getting added to search automatically, which means there’s no work needed on the part of businesses, but it’s an update worth being aware of.This addition to Google Search and Maps is rolling out as part of a larger update which includes a number of other useful features.We’ll look at the other features at the end of this article – let’s first go over the enhancements to Google My Business profiles.New Information in Google My Business ProfilesGoogle is bringing shopping information to stores’ business profiles to assist people with finding convenient grocery delivery and pickup options.AdvertisementContinue Reading BelowThe information Google is ad...
Wix and Google Announce GMB Integration
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Wix and Google Announce GMB Integration

Wix Business ModelWhat GMB Integration OffersQ & A With WixGoogle Integration ExpertiseWix Making Strides in Local SearchWix and Google announced an expanded partnership that integrates Google My Business (GMB) directly within Wix. Businesses can now access GMB data, customer interactions and manage their  profile directly from Wix.Wix Business ModelThe value proposition in a service like Wix is that they take handle the technical side of an online presence. Things like search engine optimization (SEO) and structured data are taken care of by Wix. Wix also provides marketing tools that help small businesses succeed. This allows businesses to focus on doing what they do best.AdvertisementContinue Reading BelowIntegrating Google My Business fits in with the Wix business model of makin...
New SEO Tool Tracks % Of Google SERPs with Local Packs
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New SEO Tool Tracks % Of Google SERPs with Local Packs

A new, free tool for SEOs provides insights about Google search features from an analysis of 60 million US queries.Developed by Local SEO Guide, the Local-Pack-O-Meter tracks data for ten different types of Google search features such as local packs, knowledge panels, shopping, job postings, ads, and more.What separates the Local-Pack-O-Meter apart from other tools that monitor Google search features is the amount of data it has access to.Traject Data, a client of Local SEO Guide, supplies the SERP stats from roughly 60 million US search queries. The significantly larger sample size, compared to similar tools, may result in data that’s more representative of all US queries.“While tools like MozCast have their own versions of a SERP Feature tracker, these are typically only for a relativ...
Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar]
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Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar]

Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI?Join our next sponsored Search Engine Journal webinar on Wednesday, March 24 at 2 p.m. ET.Dan Dillon, VP for Marketing at Reveal Mobile, shares five proven local marketing campaigns you can use right now to reach high-intent audiences.In this presentation, you will learn:Strategies to get customers back into stores.Top-performing CTAs for hyper-personalized ads.How to implement geofencing marketing on Facebook.Targeting tactics to retain customers and win market share.How successful brands use geofencing to create exceptional experiences and drive ROI.Dillon provides a data-rich view into how digital marketers use geofencing and location-based marke...
Google Maps Lets Users Add Photos Without Leaving a Review
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Google Maps Lets Users Add Photos Without Leaving a Review

Google Maps Photo UpdatesDraw Roads on Google MapsGoogle Maps Community ChallengeGoogle Maps is introducing three new ways for users to add helpful content for others, including the ability to share photos without leaving a review.The Google Maps features announced today aim to make sharing and finding local recommendations easier, and a new community challenge may add some fun to the process.Google Maps Photo UpdatesA new content type will soon be rolled out to Google Maps called photo updates.Photo updates allow users to share experiences and highlights with recent photos without being required to leave a review.A photo update consists of a recent picture of a place with a short text description.To add a photo update, start by selecting a place in Google Maps and going to the “Updates...
12 Proven Local SEO Tips to Dominate the SERPs and Map Pack
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12 Proven Local SEO Tips to Dominate the SERPs and Map Pack

Get on a Local Search PlatformUse Structured DataTap Into Google My Business & Optimize for ItUpdate Event StatusAudit Your ListingsManage Your ReputationUse Hyper-Local ContentConnect With Customers via Always-on MessagingMonitor TrendsOptimize for Voice Search & MobileTrack Rankings & Build Out Local Landing PagesDon’t Forget Links Are Still Very ImportantBeing visible on search engine results pages (SERPs) is more important than ever, especially for businesses that have physical brick-and-mortar locations.Restaurants, retail stores, and other types of local businesses have many potential customers looking for your products and services.COVID-19 has changed the way we do business and consumers’ informational needs have grown. Optimizing your local presence is critical for ...
How to Delete or Merge Duplicate Google My Business Listings
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How to Delete or Merge Duplicate Google My Business Listings

A Quick Recap: Why Google My Business Is Essential for SuccessWhy It Is Important to Delete or Merge Duplicate Google My Business ListingsHow to Merge Two Google My Business ListingsHow to Delete a Duplicate Google My Business ListingLet’s say you just moved to the city of Chicago, specifically Lincoln Park, and you want to try their famous pizza.You Google [best pizza in lincoln park] and the search results pop up.You see many businesses representing the best pizza in Chicago. How do you choose?You look at the reviews; a recent study shows that 88% of consumers trust online reviews as much as a personal recommendation.Not only that, but you consider the convenience factor.Is the pizza joint close?What is the address? Hours of operation?You ultimately decide to get the pizza delivered a...
8 New & Updated Google My Business Features for Local SEO
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8 New & Updated Google My Business Features for Local SEO

Google has rolled out several new features and attributes in Google My Business (GMB) since the Coronavirus began.If you’re running a local business, you need to know about those updates so you can get the most out of the platform.In this article, we’ll check out 10 recent changes to Google My Business that you need to check out.1. Health & Safety AttributesLate in 2020, GMB rolled out new attributes so searchers can make informed decisions about the health standards at businesses they may visit.These new GMB attributes are:Appointment required.Mask required.Staff wear masks.Staff get temperature checks.Temperature check required.Keep in mind that f you follow stricter health-related guidelines than your competitors and you advertise those guidelines on GMB, you could very well capt...
7 Local Marketing Measurement Best Practices for Times of Crisis
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7 Local Marketing Measurement Best Practices for Times of Crisis

It’s hard for local marketers to believe that it was just last March our goals were completely upended and we were forced to drastically change how we view local marketing measurement and success for both channels and campaigns.Soft skills such as flexibility and the ability to pivot at the drop of a hat became a non-negotiable requirement.Hard KPIs, as a result, have had to shift as what customers expect from brands requires a heavy lift of development to execute.Curbside pickup, once a service targeted to busy individuals, is no longer a unique value add a brand offers but an expected health & safety protocol for all consumers.The same is true for contactless delivery.What does this mean specifically for local marketing—and particularly, how you measure success?In this post, my co...
Wix vs WordPress? Mueller Says Solve Content Issues
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Wix vs WordPress? Mueller Says Solve Content Issues

Someone tweeted their intention to build a Wix site to test how well it ranks for local search compared to WordPress. John Mueller responded with a series of helpful suggestions, emphasizing that platforms that take care of the technical are ideal for small business owners.Wix Versus WordPressThe initial tweet was about creating a test between Wix and WordPress.Rob May (@robinlmay) tweeted:“Going to get and build a @Wix site and see if I can get it ranking in some local city (here) for #SEO related services (as a test against WordPress) – just to see if it will work. Will take all appropriate steps/measures for best practices. Huh. Wonder how that will go?”Tests Can Be MisleadingOne of the things about SEO tests is that they are subject to interpretation. In other words, the meaning of ...
How to Write Meta Descriptions for Store Locations
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How to Write Meta Descriptions for Store Locations

Today’s Ask An SEO question comes from Sussana in Guatemala. Sussana asks:“What is the best way to write a proper meta description for store locations? Should they contain the store’s phone number?”Thanks for the great question, Sussana!There is no one right way to write a meta description for a store location, but there are plenty of wrong ways.Below, you’ll find what we do when creating meta descriptions for locations for our clients.  These same principles apply to some product, service, and category pages, too.One thing that’s important to note is that meta descriptions likely will not help you rank in Google at this point.They do help you to get more traffic to your website from your rankings, though.AdvertisementContinue Reading BelowThink of the meta title as the advertisement th...
Google Maps Search Trends For January 2021
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Google Maps Search Trends For January 2021

Google is sharing insights about trending searches in Google Maps, a rare set of search data which may assist local marketers.Local search data for the month of January traditionally offers a look into peoples’ New Year’s resolution plans, with searches for gyms, healthy restaurants, winter vacations, and various forms of self improvement spiking during this month.Unique to January 2021, this set of Google Maps search data offers a look into what people are doing when they leave the home during a time when travel is discouraged.The data reveals people are doing a lot of the same things they do every January, with a different approach to it this year.Instead of searching for international travel destinations, people are searching for local travel. Instead of searching for the nearest gym...
Why Was My Google My Business Listing Suspended?
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Why Was My Google My Business Listing Suspended?

Many local businesses rely on their Google My Business (GMB) listing as a major online marketing tool.In fact, for a large group of small businesses, a GMB profile is their only form of internet marketing.Foolish?Yes.Risky?Yes.But for small local businesses that operate on a tiny marketing budget (or even no budget at all), a free GMB profile is often the only online marketing strategy they have.When they run into issues with Google My Business, those issues can literally put them out of business.One of the biggest stressors to a small business owner in this situation is when their Google My Business listing gets suspended.With a Google My Business suspension, your GMB listing is no longer visible on Google Search or Maps, or you have lost control of your listing (your business listing ...
Google My Business to Log Recent Customer Calls
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Google My Business to Log Recent Customer Calls

Google My Business is working on a new feature that will allow businesses to see recent customer calls triggered from search results.Google is notifying business owners about this upcoming feature via the GMB. The notification can be seen below:Call history notification in Google My BusinessClicking on Try it out prompts a message saying “You’ll be notified when this feature is available.”AdvertisementContinue Reading BelowCall history in Google My Business is clearly in the early stages of development. But there’s a help page already published where users can learn more about the feature before it launches.Clicking on Learn more links to a help page that reads:“You can use call history to keep track of phone calls from your customers on Google Search and Maps. Your calls are all in one...
How to Completely Optimize Your Google My Business Listing
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How to Completely Optimize Your Google My Business Listing

Google My Business (GMB) is a free tool from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities.Seasoned SEO professionals use GMB listings to leverage a location-based strategyCreating a GMB listing is the first step to local search success.And for good reason.GMB offers the greatest impact for brands seeking local exposure.A feature like Google’s Local Search emphasizes the need for a GMB listing for both new and established businesses.It gives a list of businesses nearby and a lot of information needed to find a specific business like:Business address.Business hours.Category.Reviews.Google’s Knowledge Graph also utilizes verified Google My Business information.AdvertisementContinue Reading BelowIt helps gener...
A Complete Local SEO Checklist
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A Complete Local SEO Checklist

A local search strategy is incredibly important.For community businesses and businesses looking to take advantage of mobile, as well as new and changing consumer behaviors, having a local SEO plan is now a necessity more than an option.Customers across all industry types are searching for the best products and services near them – and this does not just mean retail and ecommerce.They want local answers and services fast.One of the significant differences between local SEO and “regular” SEO is how you target customers.However, the differences don’t stop there.As local consumers look for better and more relevant experiences, “near me” searches continue to rise.About 46% of all Google searches have local intent.Consumers with smartphones are increasingly using GPS-based apps to search for ...
Google Expands Live Busyness Information to More Places
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Google Expands Live Busyness Information to More Places

Google’s live busyness information is expanding to cover more types of places, and becoming a prominent fixture in Google Maps.Live busyness information is a feature Google launched back in 2016 which informs searchers of how busy a place is expected to be at a given time.The data is typically surfaced when people look for a specific place in Google Search or Maps.Going forward, live busyness information will be displayed in Google Maps even when people aren’t looking for anywhere specific.In addition, Google is expanding its coverage of live busyness information to millions of places around the world.Here’s more about each of these updates which are sure to change how people interact with local search.Live Busyness in MapsThe pandemic has transformed live busyness into an essential too...
How to Target Multiple Cities Without Hurting Your SEO
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How to Target Multiple Cities Without Hurting Your SEO

You’ve seen it a ton of times.Keywords targeting a specific city.“Plumber in Austin.”“Flower shop in Newark.”“Best pizza in Rockford.”Which gets you thinking: If you can rank for a keyword that targets multiple cities, will that help your SEO?Enter, local SEO.We’ll explore here how it can actually hurt you and learn how to do it right so it helps you instead.Let’s dive in!Why Is Local SEO Important?If local SEO can potentially “hurt” you, why do it at all?Here are two good reasons.Local SEO Attracts Foot TrafficImagine traveling out of town for a distant cousin’s wedding.On the night before the big day, you’re in your hotel room, craving a giant cheese pizza.You pick up your phone and Google…what?“Pizza?”I don’t think so.I bet you Google a location-specific keyword, like “best pizza in ...
10 Local SEO Tips to Improve Your Real Estate Websites
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10 Local SEO Tips to Improve Your Real Estate Websites

The real estate industry is highly competitive, especially in major cities.From the solopreneur trying to make ends meet to the massive national conglomerates, everyone is out to do whatever they can to increase their visibility and get those listings.Luckily for you, online, you don’t have to compete with hundreds of thousands of other real estate agents.Since the area you serve is hyperlocal, you’re only competing with others in that same hyperlocal area.Of course, depending on location, the competition may be more fierce, even among small businesses.But, using local SEO gives you a fighting chance. As long as you know what you’re doing.What follows are 10 tips to improve your real estate website so that it can dominate local search.1. Start with an SEO AuditBefore you can figure out ...
How to Create a Dynamic Travel Sector Reviews Strategy
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How to Create a Dynamic Travel Sector Reviews Strategy

Without going over the impacts that the Coronavirus has had on the travel sector, one thing for certain is that it has highlighted the importance of both dynamism and agility within SEO strategies for the travel sector.At the heart of any good SEO strategy is a base level content strategy.From this base level, you can design and develop an agile reviews strategy that not only helps achieve your SEO objectives but also your wider business objectives:Greater brand awareness.More leads.Greater return custom.When working with travel companies, a common rabbit hole they fall into is the notion that to rank for specific keywords you need exceptional lengths of prose.For a lot of informational queries, this is true, but in travel, there’s only so many times you can phrase “golden sandy beach.”...
Local SEO Workflows to Better Manage Your Google My Business Listing
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Local SEO Workflows to Better Manage Your Google My Business Listing

Want to learn how to keep returning customers engaged and convert new customers through your Google My Business listing?On October 28, I moderated a Search Engine Journal webinar sponsored by SEMrush and presented by Ross Tavendale, Managing Director at Type A Media.He walked through some simple workflows that small business owners can start doing today in order to work smarter with their Google My Business (GMB) listing.Here’s a recap of the presentation.Running a small business is hard.Often, as the owner of a small business, you are in charge of HR, finance, operations, sales, marketing and a million other things.In today’s fast-paced environment, if you’re just standing still and maintaining the status quo, that actually means that over time your business will experience attrition a...
How to Create Google My Business Posts That Get Results
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How to Create Google My Business Posts That Get Results

Having a Google My Business (GMB) profile is one of the best ways to get attention for your local business and boost your rankings.With so many features, working with GMB can get overwhelming.One feature worth using: Google My Business Posts.Posts give you the ability to promote your brand, services, products, events, and offers.GMB posts are displayed at the bottom of your Google My Business Knowledge Panel and are a great way to show off what your business has to offer.Get Familiar with the GMB Posts PolicyCreating posts are fairly easy to do, but before you make posts, it’s important that you are familiar with Google My Business Posts content policy.You want to make sure that you know what is and what isn’t cool when it comes to posts.If you violate GMB posts policies, your post will...
Google Maps Rolls Out 4 New Features
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Google Maps Rolls Out 4 New Features

Google Maps has four new features to improve the experience for users as well as businesses who use the platform to reach customers.Here’s a look at everything new in Google Maps and how it can be useful to you.Messaging From Maps & SearchTo facilitate easier communication between businesses and customers, Google is bringing messaging capabilities to Maps and Search.Businesses with a verified profile can now message with customers directly from the Google Maps app. Messages from customers will appear in the business messages section in the updates tab.Messaging can be turned on or off from the settings panel of the Google Maps and Google My Business apps.Google will soon be adding the ability for businesses to see and respond to customers on desktop by adding messages directly in Se...