Facebook has over 2.7 billion monthly active users, which means, by any standards, there is no better place for you to reach your target customers.
A Facebook Business Page allows you to cost-effectively advertise your products and services without spending money on traditional advertising methods that offer very little data about your campaign’s success.
This article will discuss why a Facebook Business Page is essential for your business and how you can get started in the following ways:
The Benefits of a Facebook Business Page
How to Build a Facebook Business Page
MobileMonkey can help you leverage your Facebook business page to reach the 1.6 billion people using Messenger every single day to act as one of your most important marketing tools.
Building a Facebook Business Page Basics
Let’s cover some of the most common questions answered for the first-time Facebook Business Page creators before we get started.
Is a Facebook Business Page free?
Yes, just like a personal Page, a Facebook Business Page is free.
On the Business Page, however, you can advertise, which will cost money. However, if you can organically grow your following, you can reach your customers for free.
But, you have to spend money to make money, and that couldn’t be more true than with Facebook. Obviously, it will behoove you to invest a few dollars here and there to grow your business’ following and reach.
What is the difference between a Facebook Page and a Business Page?
A Facebook page is a personal page where you can get in touch with family and friends, post photos of your personal life, and comment and like the posts of people you know (or sometimes people you don’t know i.e. lead gen and in many B2C and B2B use cases).
A Business Page is similar in that it allows you to communicate with people. However, the people you’re communicating with are your customers.
There are a few notable differences between a Facebook Page and a Business Page:
- Business Pages also allow you to run ads so that you can reach more people.
Check out the example below of a Facebook Messenger ad utilizing a “Click-to-Messenger” which guarantees delivery and encourages your customers for responses.
Facebook Messenger ads provide 100% conversion tracking and capture lead contact info from your Facebook, Instagram, or Messenger Inbox, which are now managed by ONE inbox using MobileMonkey OmniChat®.
- Business Pages are set up to promote your business, while a personal Facebook page is set up to be a personal experience.
For example, someone cannot send a friend request to a business Facebook Page, and a Business Page cannot send friend requests. Instead of friends, they have followers and likes.
- Business pages can invite people to like their page, which will result in a larger audience and more people to market to.
Like a personal Facebook Page, a business Facebook Page can enable messaging, allowing businesses to interact personally with their customers.
- Businesses can also choose to proactively engage their customers using Click-To-Messenger ads, which offer real-life Unicorn 100% conversion rates for lead capture.
Watch your Messenger contact list grow with Click-to-Messenger ads and gain rich customer insights with real-time Messenger ad analytics synced within the MobileMonkey dashboard.
Then, with a MobileMonkey chatbot drip campaign, you can guide them through the buyer’s journey straight from their phone and increase your overall conversion rates. Turn your Facebook Business Page into a complete sales funnel!
Is it worth having a Facebook Business Page?
Yes! A Facebook Business Page is essential for highlighting your business and its offerings.
You will be missing out on ROI transparent Facebook analytics and unbeatable advertising opportunities without one.
Reach Potential Customers Where They Spend Their Time
Out of the 2.7 billion Facebook users, 1.6 billion users log in to Facebook every single day.
That means you have an opportunity every day to advertise to and engage with your potential customers.
Unlike traditional forms of advertising, a Facebook Business Page is the best way to reach a large number of customers no matter their geographic location.
With the right Facebook tools, you can reach exponentially more customers.
Gather Customer Information To Build Facebook Contacts Lists
While having a Facebook Business Page can be great for any business, it doesn’t grow your business to have “Likes.”
However, what does grow your business is leveraging your Facebook Page for other marketing endeavors, including building contact lists for Facebook Messenger and email marketing.
You can use your Facebook Page to gather information on your customers, like their names and emails, so that you can advertise outside of the platform as well.
Personalize your chatbot and offer individualized support for your customers 24/7 to start building brand trust (plus you’ll get the coveted little green “Very responsive” designation).
By capturing contact info when someone engages with your Page, you can turn an engaged audience into lasting contacts and add immediate engagement to your posts.
Also, don’t forget to retarget your newfound treasure trove of leads! MobileMonkey makes it super easy to nail the new and exciting Facebook retargeting strategy, the “Conversational Remarketing” method.
Pro Tip: Utilize targeted Click-to-Messenger ads paired with a MobileMonkey chatbot for a 100% conversion rate on capturing lead contact info!
Lower Marketing Costs With Effective Social Media Marketing
Building a Facebook Business Page costs absolutely nothing. Zero dollars.
While you may want to spend money on having someone create the right copy and graphics for you, the Page itself will cost you $0 each month.
If you want to keep it cheap, you can take your photos and write about your business yourself.
Once you have your business Facebook Page up and running, it would be wise to start running ads for likes, boosting posts, and sponsored stories to help you get the word out about your brand or services.
We emphatically recommend Click-to-Messenger ads for the best ROI known to Facebook marketers.
The ads themselves are inexpensive compared to advertising in a magazine or on a billboard and allow you to better target potential customers.
While a mix of traditional and digital advertising is typically the best strategy, if you’re trying to keep your costs low, you may want to readjust your advertising budget to include social media.
Which ultimately lowers your acquisition costs in the process!
Gain Insight Into Your Customers With Detailed Facebook Analytics
While you may have some data that helps improve your business function and marketing efforts. Social media allows you to get deeper insights into your marketing efforts so that you can tailor the best strategy for you or your clients.
Some of these insights include:
- Page Views
- Post Reach
- New Page Likes
- and more
These insights can help you understand what your customers are looking for.
For example, if you’re posting product photos every day and not getting much of a reaction, you may choose to try posting a blog or a lifestyle image with some information.
From there, you can A/B test the different types of posts to determine which gets more clicks to your website.
Build Loyalty By Engaging Your Customers With Facebook Benefits
One of the best things you can do for your business is to build brand loyalty.
When customers are loyal, they won’t go to the competition for a similar product or service because they’ve built a relationship with your company.
This results in more repeat purchases and customers that last a lifetime.
Building a Facebook Business Page can help you build and retain brand loyalty. When your customers search for businesses, their research often points them to social media. If your tone and style are what they’re looking for, you can start building trust.
The most certain way to engage and build trust with your audience on Facebook is to utilize an automated greeting message and FAQ chatbot with MobileMonkey’s Special Free Forever Edition OmniChat®. Sign up for your free copy today and for free customizable copy/paste chatbot templates!
If your customers are engaging your brand and you’re engaging them back, you can continue to build that trust, making them more likely to do business with you over the competition.
Be sure to sync your customer service or FAQ chatbot across your website and other client-facing channels.
Create a welcome greeting chatbot on your website, Facebook page, Instagram, SMS, and more with MobileMonkey OmniChat®.
Link Pages In Facebook And Increase Facebook Web Page Traffic With Actionable Items
Another essential marketing tool is your website.
You want visitors to go there, especially if you’re an eCommerce business that depends on customers visiting your website and making a purchase.
A Facebook Business Page should be used to drive traffic to your website.
While engagement is vital on social media, you need to get your customers to take action, such as visiting your website, sending a message, signing up for a demo, etc.
Engagement and likes alone doesn’t mean that you have a customer; it more likely means you have a fan. Without sales, you’re simply a Facebook entertainer and not meeting your social media marketing goals.
Get more clicks to your website by posting links within posts. Facebook then auto generates a large image of the Page for you based on the Featured Image, but you can also upload your own image and copy.
Posting website links is an essential piece of the content strategy. You can test a mix of different types of posts from lifestyle to informative and even of your landing pages or blogs to determine which work best on which days.
Essentially, having a Facebook Business Page and using it to promote your website can bring in customers who are already looking for the products or services you offer.
Create A Business Page On Facebook Mobile To Reach Customers On Their Phones
Many consumers use their phone for everything.
When they’re not reading the news, they’re likely scrolling Facebook.
As more and more people use their phones for all aspects of their lives, including researching products and services, you need to be able to reach them.
One of the best ways to reach potential customers on their phones is to use Facebook, something they’re already actively using their phone for.
Facebook optimizes your Business Page for both desktop and mobile devices. When people go to your Business Page on their phone, it shows the same information as on your desktop, including:
- Hours of operation
- Phone number
How to Build a Facebook Business Page
Now that you know the benefits of a Business Page, it’s time to stop monkeying around and create one yourself!
All you need is a personal Facebook Page to connect the account.
It’s also recommended to gather any images you might want to use and be prepared to do a little writing about your business.
Facebook makes creating your business profile almost as easy as creating your personal Page.
Here’s how you can start creating your Business Page.
Building A Facebook Business Page Step 1: Sign In
You must be signed in to a personal Facebook Page to start a Business profile.
In the past, many businesses were able to get away with creating fake personal profiles in which to connect their business pages. However, Facebook requires a personal page to be attached to the Business Page to ensure its credibility. That’s not going to fly anymore.
Facebook is cracking down on fake personal pages, so it’s essential to connect your Business Page to your personal Page so you don’t risk it being taken down.
To create your Business Page, visit Facebook.com/pages/create.
Next, you’ll select the type of Business Page you want to create.
You’ll have the options of business/brand or community/public figure. You will most likely need to select a business/brand. Next, click “Get Started.”
Facebook will take you to a page to enter all of your business information.
This includes your page name, which you should be consistent with your business name, or another name by which your customers will recognize you.
Next, you’ll be asked to choose a category. If you type in a word or two that describes your business’s nature, Facebook will suggest options.
Your business may fall into more than one category; if that’s the case, choose the one your customers will likely think of when they consider your company. You can add more categories at a later time.
After selecting your category, you’ll be asked for more details about your business, including your address and phone number.
After you input that information, click “Continue.”
Building A Facebook Business Page Step 2: Add Images
Facebook will then take you to a new screen where you will upload a profile picture. That’s where gathering your brand images beforehand will come in handy.
Your profile picture should make a good first impression and allow potential customers to recognize your brand or business.
Your profile picture will show up in search results along with your name when users search for you. It will also appear on your Facebook Page.
You may choose to use your logo for the profile picture so that people can recognize you with the same imagery they see on your website and website.
The best image size for your Facebook profile picture is 170 pixels x 170 pixels on your desktop or 128 pixels x 128 pixels on your mobile device.
Once your profile picture preview is up to your standards, you can click “Upload Profile Picture.”
You can always edit this later on by clicking the camera icon next to your profile picture.
Next, you’ll choose the cover image. This is one of the most important pictures on your business page because it appears so enormous, displaying 820 x 312 pixels on a desktop or 640 pixels x 360 pixels on a mobile device.
Once you’ve chosen the right image, click “Upload Cover Photo.”
Now you have the two most essential images uploaded on your Facebook Business Page.
Building A Facebook Business Page Step 3: Create Your Username
Your Facebook Page consists of just a few items before this point, making it look pretty empty.
You’ll fill out your Facebook Page in the following steps and make it more useful and exciting.
The next step is to create your username. This is also called your vanity URL, telling people where to find your Business Page.
Your username can be up to 50 characters but shouldn’t hit that mark if you don’t need to. Keep it short. You’ll want it to be something that’s easy to remember and type.
Your business name will work best if available because it’s the easiest thing for your customers to remember.
Create Page @username appears in the left menu for new pages. Once you’ve chosen your URL, click “Create Username.”
If you want to change your username, click “Edit Page Info” on the left menu.
Then, enter your desired username in the designated box.
Building A Facebook Business Page Step 4: Add Your Business Details
Now you’re finally getting somewhere! This is the time to add critical details about your business.
It’s essential to fill in all of this information because a completed profile is more likely to reach customers than an empty one.
Your Facebook Business Page’s “About” section tells your customers who you are, what products or services you offer, and what makes your business so unique.
Facebook is one of the first places a customer might go to learn about you, so it’s essential to fill this section in as much as possible.
Make sure to include your hours of business so that customers know when they can contact you or visit.
Click “Edit Page Info” to start filling out details about your business. On this screen, you’ll share all of the vital information about your business, including:
- Contact Information
- Extra options
Once you’ve finished, click “Save Changes” under each section.
Building A Facebook Business Page Step 5: Tell More
The description in the “Page Info” section of your Facebook Business Page allows for a tiny paragraph of 255 characters. However, if your business has a long story that you want to tell, there is an additional information section to add this.
If you’d like to add a longer description, click “Add additional information” and you have up to 50,000 characters to tell your story!
This is a great section to add a more detailed description of your business and what it offers.
You can enter your headline and copy for your story and also upload a photo. For example, if you have a founder whose story is impactful, you can put it here.
Once you’re done, click “Publish.”
Building A Facebook Business Page Step 6: Create a Post
Now that you’ve filled out all of the critical information about your business, it’s time to start posting. You can’t expect potential customers to like your Page without having a few useful posts.
Your posts should share relevant information or content from your blog or important industry news.
You may also choose to promote your products using lifestyle photos and a description or even customer reviews.
You can choose to create a specific type of post, such as a product, by clicking the “Create” box at the top of the Page.
Find more in-depth instructions for how to post on Facebook on our blog.
Building A Facebook Business Page Step 7: Publish Your Page & Invite
Now that you have a completed Facebook Page with a few useful posts, you can publish your Page with the green “Publish Page” button in the left-hand menu.
Now your Page is live, which means potential customers can search for you and find you.
The next step is to find your audience and invite them to follow you!
You can invite your existing Facebook friends from your personal Page connected to the Business Page. You can also use your website and other social media to promote your new Page.
If you use print materials, make sure to include your logos with “Follow Us” so that people know where they can interact with you online.
Additional Tips For Building a Facebook Business Page
Congratulations! 🎉 You now have a live page with our instructions for building a Facebook Business Page so that you can start engaging your customers and building your brand online.
To make your social media marketing strategy truly effective, follow these additional tips!
Add A CTA
A Call-to-Action button provides your customers with one easy step to complete an action, like visiting your website or shop at your eCommerce store.
Facebook offers a built-in CTA button to help you encourage your social media visitors to learn about you, download an app, or book an appointment.
To add a CTA, click the blue box that says “+Add a Button,” then choose the type of button you want.
Some of your options are:
- Book with you
- Contact you
- Learn more about your business
- Shop with you
- Download your app or play your game
Each CTA gives you several different types of text options. Once you’ve selected the one you want, click “Next.”
You may be asked to select additional options and fill in more information like a website to lead your customers to, but click “Finish” when you’re ready.
Now your CTA button is live!
For each type of CTA, you’ll be given several text options to choose from. Select the option you prefer, then click “Next.”
Depending on the button you chose, you may be asked to select some additional options. When you’re ready, click “Finish,” and your Call-to-Action button will be live.
Pin A Post
If you have essential information that you want customers who visit your Facebook Page to see, you can pin it to the top of your Page.
This post will remain at the top until you unpin it. For example, if you have an important promotion, you can pin a post about it so that customers know what the promotion is and where they can go to claim their reward.
To pin a post, you can publish a new post or scroll down to a past post that you want to pin.
Click the three dots on the top of the post, then find and click “Pin to Top of Page.”
Now that the post is pinned, you’ll see a blue thumbtack in the top right corner of the post.
Use Facebook Messenger
Many businesses still do not realize that you can use Facebook Messenger as a marketing tool.
Not only can you better serve your customers and answer their questions, but you can advertise in Messenger as well with incomparably awesome results!
Also, make sure not to ignore your messages. The odds are that your customers are trying to get answers about your business or products that could be the difference between a sale or not.
A 24/7 customer service chatbot with a live agent takeover will help with that.
A Messenger drip campaign can nurture your leads for the highest conversion rates that allow you to engage your customers on social media while guiding them through the customer journey.
Create A Content Strategy
If you don’t have a social media person or team, you may soon find out that sitting down to post on Facebook every day or every other day can be time-consuming.
Many business owners let their Facebook Page fall off because they simply don’t have the time to post as often as they’d like.
A content strategy can help you plan posts, so you don’t have to spend time posting every day. While engagement and answering customer messages should be done as frequently as possible, you don’t have to spend hours of each day posting; instead, you can plan your Facebook posts and schedule in advance.
If you have a deal coming up, you can schedule a post about it months in advance so that you know it won’t be forgotten about.
To schedule a post natively in Facebook (there are tons of Social Media scheduling apps available) create a post as usual, but don’t hit “Post”.
You should see a pop-up like this, sending you to the “Creator Studio”.
Click the “Creator Studio” link where you can draft the post and click the “Share Now” to select “Schedule” and choose a date and time.
Don’t Use A Personal Page
Many people try to use their personal Page to promote products and services from their businesses. However, with a personal page, you can’t reach as many people as you can with a business page.
Your personal profile page limits you to promote your business to people you’re friends with.
Your business page, on the other hand, allows you to reach anyone and everyone.
For the same price, which is zero dollars, you can expand your network and reach more paying customers with a Business Page.
Use Different Types Of Imagery
When building a Facebook Business Page, you don’t need to hire a professional photographer to provide amazing images for your Facebook Business Page.
The best posts on social media are videos and photos instead of text alone. Be real and authentic. You don’t have to overly-polish each post — raw is good.
Mix it up and use different types of imagery. You can experiment and see what works best for you.
A Facebook Business Page is a cost-effective marketing solution that can help you interact with your customers for more repeat sales.
With these instructions and a Free Edition of MobileMonkey OmniChat®, you can truly leverage social media to increase and boost your sales.