Saturday, February 27Digital Marketing Journals

email outreach

How 2 Questions Helped This Marketing Agency Make $100,000 in 90 Days
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

How 2 Questions Helped This Marketing Agency Make $100,000 in 90 Days

In March of 2020, Reneé Boudakian, co-founder and owner of Rubicon Marketing and DM Certified Partner, found herself in the same situation you did. Wondering if her business would be able to ride out this unpredicted storm. It turns out that her business was not only able to survive, but it became a better version of itself. In 90 days, Reneé was able to secure $100,000 from offers that didn’t even exist at the start of 2020.Yes—you read that right. The offers she launched to have a 6-figure quarter weren’t even part of her business pre-pandemic. Using the Customer Value Journey and 2 essential questions, Reneé was able to maneuver through the end of 2020 with a strategy we’re excited to share with you.Before Reneé put the Customer Value Journey to work, her agency’s...
Improve Your Click-Through Rate: 14 Powerful Tactics
call to action, click through rate, clicks, CTR, Digital Marketing, digital mkt, email, email click, email content, email design, email list, Email Marketing, email outreach, Internet marketing, monetize email, Online Marketing

Improve Your Click-Through Rate: 14 Powerful Tactics

By Kelly Forst February 22, 2021 Get your readers to take action. Here’s how to make subscribers want to “click” every single time. People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates.Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it. What is a good email click-through rate?This is a tricky question to answer. Email marketing benchmarks vary widely among industries, business size, audiences, and more. To better understand small business email marketing benchmarks, we conducted research asking survey respondents to self-report their click-through rates. Here’s what we found. Wh...
9 Sponsorship Packages Tips for Virtual Events
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

9 Sponsorship Packages Tips for Virtual Events

One of the major concerns for event organizers as they shift from in-person to virtual events is how to drive maximum revenue through sponsorship packages. Unlike the established patterns of in-person events, creating sponsorship deals for virtual events is relatively uncharted territory. You will need to approach the process creatively to offer exciting value propositions to sponsors. To secure sponsor commitments, your offerings should be tailored to creating experiences that enable sponsors to achieve maximum brand awareness, qualified-lead generation, sales, and relationship-building. You can achieve those goals by re-evaluating the various aspects of your event. As a co-founder of a virtual event platform that works with enterprises and B2B companies to create memo...
5 Things to Do Right Now to Help Your Business Survive the iOS 14 Update
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

5 Things to Do Right Now to Help Your Business Survive the iOS 14 Update

“Pretty much everything goes through chaos, but in chaos there’s opportunity.”That’s how Scott Desgrosseilliers, founder of Wicked Reports, sees the upcoming iOS 14 update. Things will change as Apple starts to ask users if they want their data tracked by apps—and marketers have to learn to be okay with that.Yet, we’re a savvy bunch. We know just because changes are on the horizon, that doesn’t mean it’s the end. We’ve lived through platform shifts, algorithm changes and have already questioned whether we need to make a dancing TikTok video to be relevant.Bring on the changes.With Scott’s help, we’re going to show you the 5 things to do right now to help your business survive the iOS 14 update. First, let’s talk about what the update means for iOS users.Here’s Wh...
Email Segmentation: 7 Simple Steps to Get Started
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email segmentation, engagement, Internet marketing, Online Marketing, personalization, segment, segmentation

Email Segmentation: 7 Simple Steps to Get Started

By Kelly Forst February 10, 2021 Everything you need to know about segmenting your email lists to increase opens, clicks and increase subscriber engagement. Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates.Yet nearly 70% of brands aren’t even scratching the surface of targeting and personalization.It could be that you don’t know how to segment your audience. Or maybe you’re not sure what type of content to send them once you’ve sorted them into groups.If you’re new to email segmentation, we’ll break down the...
3 Tools to Build an Effective B2B Marketing Sales Funnel
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

3 Tools to Build an Effective B2B Marketing Sales Funnel

Are you managing a B2B business that needs more leads?If you’re still reading this, I bet you’re nodding in agreement.Everyone needs more leads, and hence everyone needs a more effective sales funnel.New Challenges B2B Businesses Are FacingAs the web-based marketing is growing and maturing, so do both challenges and opportunities for B2B businesses.On the one hand, more and more brands need services, so there’s definitely a growing demand for B2B businesses, especially now that the COVID-triggered digitalization is disrupting the global economy.Experts are realizing this and have started monetizing their personal brands by providing services. Hence the fast-growing competition.As the competition is becoming more complex and diverse, so do B2B customers....
Email Split Tests You Can Set Up in 1 Minute
A/B split test, A/B test, A/B testing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email split test, Internet marketing, Online Marketing, split test, split testing

Email Split Tests You Can Set Up in 1 Minute

By Kelly Forst February 4, 2021 Take the guesswork out of email marketing with 9 split test ideas. In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales.Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates. However, they rarely split test the content inside their emails.This is a big mistake. After all, a high open rate doesn’t matter if subscribers don’t read the content inside your email and take action.There are simple email content split tests that can have a big impact, like these 9 easy split tests bel...
4 Tips for Crafting Your Perfect Website Homepage
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

4 Tips for Crafting Your Perfect Website Homepage

In the past few years, there’s been a debate about the importance of your website’s homepage.With the variety of ways people navigate the web, some argue that website homepages are seldom the first thing people see anymore. From social media ads that link directly to your landing page or links that go directly to blog content, it’s easy for people to totally circumvent your homepage entirely when they visit your website.But despite all of that, we would argue that your homepage is still extremely important.It’s possible that your homepage isn’t the most profitable part of your website. But, when correctly designed, your homepage is definitely the most powerful part of your site.It’s true.It is a lot easier now to get people directly to your sales or landing pages...
“Target Hours” Change the Game with Service ROI: How to Find & Implement Them
Blog, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

“Target Hours” Change the Game with Service ROI: How to Find & Implement Them

When you run a service-based business, like a marketing agency, it’s not clear how many hours you spend working on specific tasks.Designing a website doesn’t always take 12 hours and 47 minutes. Sometimes it can take less, and other times it can take astronomically more (ask us how we know).That’s when things get weird. Figuring out how long you spend on the different services you offer can be tricky, which leads to a lot of unknowns.What service is your profit-driver?Which service do you think is your profit driver, but actually isn’t?What service do you need to remove from your offers because it’s eating up too much of your team’s time without enough revenue to compensate?This is the stage of service-based business (or agency life) where you wonder, “Why are things...
Sell Digital Products Online in 4 Easy Steps
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, how to sell digital products, Internet marketing, make money, Online Marketing, sell digital products, sell online products

Sell Digital Products Online in 4 Easy Steps

By Kelly Forst January 22, 2021 Turn your passion into a paycheck by selling digital products. Plus, get inspired with 12 product ideas to sell online. “To make money, you have to spend money.”It’s such a common phrase in business that I had to Google who originally said this. Turns out, we can trace this quote all the way back to Titus Maccius Plautus, who lived around the year 200 B.C.Well, here we are, more than 2000 years later, and it’s still true — to an extent. Scaling and growing a business without increasing expenses is a tough puzzle to solve. Thankfully, it’s not impossible. There are ways to do it without making a huge investment. One of the best ways for entrepreneurs to scale and grow is through selling digital products.  ...
19 Brilliant Examples of Holiday Marketing Campaigns
Digital Marketing, digital mkt, email outreach, Holiday Marketing, Internet marketing, Online Marketing

19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well. (more…)
Landing Page vs. Website: All Your Questions, Answered
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Landing Page vs. Website: All Your Questions, Answered

By Kelly Forst January 14, 2021 Trying to figure out whether a landing page or website is better for your marketing campaign? Let this be your guide to getting your business online. “Do I need a website? What should I use a landing page for? Do I need both?”If you’ve asked these questions, you’re not alone. Like all online entrepreneurs, you want to set yourself up for success right away.Carving out a place for your business on the internet is a great way to start building your audience. But there is more than one way to do it.In this blog, I’ll share the similarities and differences between landing pages and websites, how to choose which is right for you, and how to get started. Landing Page vs. Website: DefinitionsWhat is a website?A...
How to Build a Content Marketing Funnel to Drive Sales
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Build a Content Marketing Funnel to Drive Sales

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is fleshed out into a workflow that plans every step the customer will take, from discovering content to converting. The problem is that 68% of companies don't measure sales funnels, according to Salesforce. But businesses require clear and optimized funnels for content marketing to perform and drive the bottom line. That's what I'm going to cover in this article: proven steps for driving sales and leads with an effective content marketing funnel.1. Start at the top and work your way down Many marketers make the mistake of starting and finishing at the top. They ...
How to Optimize Your Content Strategy for Lead Generation
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Optimize Your Content Strategy for Lead Generation

Digital marketing has evolved far beyond publishing regular blog posts and broadcasting them through brand-owned channels.It used to work pretty well about a decade ago but it will hardly produce just about any results these days.We live in the era of an always multitasking, ever-moving consumer who is hard to impress. These days most brands were forced to up their content creation game and start producing in-depth and interactive content, investing into video creation and designing original graphics.However it is not enough. While content quality is fundamental, your content strategy will fail to have any impact on your company’s bottom line unless it is optimized for capturing and nurturing leads.Step 1: Optimize for the Customers’ Journeys, not Just KeywordsEv...
4 Ways to Grow your Blog with Web Push Notifications
Digital Marketing, digital mkt, drive more traffic to your website, email list, Email Marketing, email outreach, free web push notifications, how to use web push notifications, Internet marketing, Online Marketing, web push notifications, what are web push notifications

4 Ways to Grow your Blog with Web Push Notifications

By Kristin MacLaughlin January 6, 2021 Drive more traffic to your website, increase engagement to reach more people, and make more money with web push notifications. Learn four of our favorite ways AWeber customers are using web push notifications. Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon. If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them to give you their email address. Or you could try a different approach altogether.What if there was a new way to connect with the visitors and get them to your website, even those who ar...
Lead Magnets to Grow Your Email List: 22 Brilliant Ideas
Digital Marketing, digital mkt, email list, email list growth, Email Marketing, email outreach, how to grow email list, Internet marketing, lead magnet, lead magnet examples, lead magnets, Online Marketing

Lead Magnets to Grow Your Email List: 22 Brilliant Ideas

By Kelly Forst December 30, 2020 Need ideas for your lead magnet? Read this post to get 22 of them. If you want to maximize your email list growth, you need a lead magnet.A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it’s something your subscribers want.The only problem?Sometimes, it can be really difficult to come up with an idea for your lead magnet.You may struggle to figure out what your audience would want. You may worry that it’ll be too time consuming to create a lead magnet. You might doubt that your ideas are any good. Or, you may just be out of ideas.So what can you do about it?Check out these 22 brilliant lead magnets. Not only will you get prov...
The Best Free Graphic Design Software for Marketers and Beginners
Digital Marketing, digital mkt, email outreach, Infographics, Internet marketing, Online Marketing

The Best Free Graphic Design Software for Marketers and Beginners

When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through on search engine results. (more…)
How It’s Changed and Where It’s Going in the Next Decade
Content Planning, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How It’s Changed and Where It’s Going in the Next Decade

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach. (more…)
How to Develop a Niche Marketing Strategy that Drives Growth
Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing

How to Develop a Niche Marketing Strategy that Drives Growth

As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to set your business apart. (more…)
Build Custom Email Templates with AWeber’s Smart Designer!
Digital Marketing, digital mkt, email design, email list, Email Marketing, email newsletters, email outreach, email templates, Internet marketing, New Features, Online Marketing

Build Custom Email Templates with AWeber’s Smart Designer!

By Kristin MacLaughlin December 28, 2020 The AWeber Smart Designer is a game-changing email marketing feature that allows content creators and small business owners to automate email template design — create your own branded email template in seconds. If you are looking to achieve brand consistency across your marketing assets and get instant brand recognition, you should give AWeber’s Smart Designer a try.AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds!  In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos, imagery, and colors, and then automatically builds a gallery of ready-to-use, cus...
How to Design a Pitch Deck that Doesn’t Suck
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, templates

How to Design a Pitch Deck that Doesn’t Suck

The pitch deck is a staple of modern entrepreneurship — folded into the startup survival process. As a growing business, how compelling and intriguing yours is can be the difference between getting the capital you need to get off the ground and getting buried before you have the chance to make something of your company.An exceptional pitch desk is a solid asset for any business looking to secure funding and take that next step. But a mediocre one is easy to pass over and can undermine how cutting-edge or viable your company actually is. Every entrepreneur needs to have a solid grasp on the concept, so here, we'll get a more definitive picture of what a pitch deck is, review some of the information you need to include in yours, go over some programs you can use to construct one of your...
No website? Get your business online with landing pages
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, free landing page builder, free landing pages, Internet marketing, landing page builder, landing pages, Online Marketing

No website? Get your business online with landing pages

By Kelly Forst November 6, 2020 Tell your story, promote your business, and collect email addresses with a landing page. Plus, see our top 5 tips to create a high-converting landing page. Starting a new business or a side project is always exciting. But knowing where to start can sometimes be confusing.Many people think they need to build an elaborate website with your story, products or services, blog, and other navigable pages before anything else. It’s what makes the idea feel “real.” And while that can feel like a concrete first step, the truth is your time and money is better spent building relationships, networking, and setting up the necessary infrastructure for your business.The process of building an entire website can be time-consuming ...
The 2021 Email Marketing Best Practices Guide
call to action, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email marketing best practices, email outreach, email segmentation, Internet marketing, Online Marketing

The 2021 Email Marketing Best Practices Guide

By Sean Tinney November 9, 2020 Email marketing is one of the best ways to communicate with your audience. But in order for your emails to be successful, there are certain strategies you need to follow to improve your chances of success. Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices.As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line. The truth is, that while these are all great and important questions, the answer to these q...
Save Time Writing Emails with 12 Pre-Written Email Campaigns
Autoresponders workflows, Digital Marketing, digital mkt, email campaign, email list, Email Marketing, email outreach, Email workflows, Internet marketing, Online Marketing, Pre-written email campaigns

Save Time Writing Emails with 12 Pre-Written Email Campaigns

By Kristin MacLaughlin November 11, 2020 Easily import a proven and tested autoresponder email campaigns in just a few clicks. We did the work for you with these 12 pre-written email campaigns. Once you select your email marketing provider, you have everything you need to send awesome emails. There’s only one thing left to do: get started! The sooner you start writing and sending emails, the sooner you can build lasting relationships with subscribers. Writing quality content – and doing so consistently – is one of the biggest challenges for anyone who sends emails and is also one of the most important. According to research 49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis.That m...
How to Get Noticed Online: 5 Steps to Brand your Landing Page
branding, Connect your domain, Connect your landing page, custom domain, Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, landing page domain, Link you domain, Link your landing page, Online Marketing, small business branding, Smart Content

How to Get Noticed Online: 5 Steps to Brand your Landing Page

By Kristin MacLaughlin November 18, 2020 Learn 5 easy steps you can take today to start building your brand identity in your emails, on your landing page, and beyond with AWeber. What does having a “strong brand” mean to you?For some, images of mega corporations like Apple or Starbucks come to mind. Others may think of brands that align with their values, like Bombas or TOMS. Regardless, I’m willing to bet you thought about a large, recognizable brand — which is why small businesses can have a hard time creating a strong brand identity. Unlike larger corporations, you don’t have a team of brand experts to help you maintain and create your brand. You may feel that branding is reserved just for Fortune 500 companies. You may not have a website and f...
Use Email Marketing to Create and Drive Traffic to Your Content
Case Studies, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, youtube

Use Email Marketing to Create and Drive Traffic to Your Content

By Sean Tinney November 19, 2020 Creating and delivering content that your audience raves about is no easy feat. Here’s how photographer Jared Polin uses video content to build his audience and drives traffic with email. Jared Polin went from unknown Youtuber to one of the biggest names in photography.His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable in front of the camera. But he kept going.He created another video. And another, and another.In 2010, he launched his website Fro Knows Photo to show off his photography expertise and land some freelance jobs. His following back then was non-existent, but he kept creating.Slowly, people began to notice. They ...
Content and Topic: How to Rank on Search Engines
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content and Topic: How to Rank on Search Engines

When setting out to write, most people have a topic in mind. But you need to organize your thoughts and do more research before you press "publish." For content marketers, a common goal is to rank for certain keywords in search engines. Promoting on social media and via email can give content a great boost, but if you want long-lasting visibility, ranking in the search engine results pages (SERPs) is a must. To do that, you need the best, most relevant on-site B2B content. And that's not always easy to come by. Here are some tips on how to create content that ranks.Investigate your topic Creating great content is a balance of trusting your instincts and confirming them with research. Before committing to a certain route for your content, have a plan for...
How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Online Marketing, PPC

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify... or maybe that's just me.  Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute. (more…)
What You Need to Know About Switching Email Marketing Tools
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, migration, Online Marketing, switching to aweber

What You Need to Know About Switching Email Marketing Tools

By Nikki Meyer November 20, 2020 AWeber’s free migration services make it quick and simple for you to move your content and subscribers from another email marketing tool. For the past 22 years, we have helped more than 1,000,000 small business owners, entrepreneurs, and content creators connect and build relationships with their audiences through email marketing. And in that time, one thing has become abundantly clear: small business owners have a lot on their plate and wear a lot of hats. So when it comes to moving from one email service provider to another, it can seem daunting to begin the process, whether it’s due to a lack of resources, time, or expertise.That’s why AWeber’s team of email marketing experts are available around the clock to he...
The Benefits of Peer Review Site Subscriptions
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

The Benefits of Peer Review Site Subscriptions

All marketers know that most of the research that goes into a buying decision happens online, long before any interaction with a salesperson. As consumers, we do that research every day, but so do business professionals who make technology decisions for their company. In addition to visiting your website, prospects will check how your products are rated on peer review sites, such as G2, TrustRadius, and Gartner Peer Insights. Chances are your products are already listed on those sites, and you may already be getting positive reviews for free. But for many tech companies, paying to subscribe to such sites has become a critical part of the B2B channel mix. Peer review site subscriptions can become a significant source of new leads and referrals. They can provide insight ...
20 Holiday Email Subject Lines to Inspire Merry Messages
Digital Marketing, digital mkt, Email Marketing, email outreach, email subject line examples, email subject lines, holiday email subject lines, holiday emails, Internet marketing, Online Marketing, subject lines

20 Holiday Email Subject Lines to Inspire Merry Messages

By Kelly Forst November 25, 2020 ‘Tis the season to optimize your email subject lines. Here’s our checklist for making sure your subject lines get noticed this season. Plus, see 20 examples of festive subject lines from real brands. The holiday shopping season is in full swing! And that means everyone’s on the lookout for the best deals from brands they love.But shopping may look a bit different in 2020 than it did in year’s past. Instead of shopping at brick-and-mortar shops this year, many could turn to the internet as their preferred shopping method.In fact, many holiday promotions have already begun. And people are already scouring their inboxes for the best offers.So how can you compete for attention in subscribers’ inboxes this busy online ...
21 Tips to Improve Your Email Marketing Effectiveness
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

21 Tips to Improve Your Email Marketing Effectiveness

How can you boost the effectiveness of your email marketing efforts? A few good starting points are to focus on ensuring email deliverability, improving open rates, reducing unsubscribes, and executing technical optimizations. An infographic (below) from Tech.co explores those four key areas and provides 21 tips for marketers who want to improve in each. The piece focuses on actionable and proven advice, such as authenticating your domain, rewarding loyal openers, segmenting your lists, and using alt text.Check out the infographic:  
Understand Email Tagging: First Step to Segmenting Audience
Digital Marketing, digital mkt, email list, email lists, Email Marketing, email outreach, email tag, Email tagging, Internet marketing, Online Marketing, organizing email lists, segment using tags, segmentation

Understand Email Tagging: First Step to Segmenting Audience

By Kristin MacLaughlin November 30, 2020 5 easy ways to start using tags today so you can send targeted emails that help you achieve higher email open and click rates, better email deliverability, and more sales. It’s no secret that sending personalized emails is the best way to make sure the right content gets delivered to the people who want it most. But to understand personalization, we first need to understand tags. But what are tags and how do you use them? Getting started with tags can seem a bit overwhelming at first, especially if you have not used them before or have grown your lists without tags.Thankfully, there are several easy ways to update your list to utilize tags that will help you build deeper connections with your audience and ultim...
3 Professional Development Plans for Innovative B2B Marketing Teams
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

3 Professional Development Plans for Innovative B2B Marketing Teams

The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover, B2B marketers should be thinking about how to get stronger. Culture change takes time, but one of the best ways to start is by integrating new steps into your employees' professional development plans. After all, you are what you measure: Campbell's Law posits that if a raise or corresponding value judgement is solely dependent on meeting a sales quota, employees will sacrifice their other job responsibilities—team management, skill development, and so on—to meet that quota. If you integrate innovation into development plans, and subsequently into employees' annual reviews, you can start holding them (and yourself)...
Email Marketing vs. Social Media: Which is Better?
Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, marketing tips, Online Marketing, social media, social media and email, social media marketing, Social Media Strategy

Email Marketing vs. Social Media: Which is Better?

By Kelly Forst December 2, 2020 TLDR: Instead of focusing on which is better, learn how to combine the power of email and social media for a powerful marketing strategy. Email marketing vs. social media.“Email marketing is dead.”“That social channel is old news.”How many times have you heard phrases like this, pitting tried and true marketing channels against each other like gladiators gone to war?I know my answer: too many to count. So called ‘experts’ have a bad habit of killing off marketing channels that have been around a while in favor of the ‘latest and greatest’ tactics and tools. But there’s a reason those older channels have been around so long. They work. This was the narrative that came on the scene when social media w...
Drive More Referrals with the New Marketing Funnel
Digital Marketing, digital mkt, email list, Email Marketing, email marketing tips, email outreach, fwd thinking show, FWD: Thinking Show, Internet marketing, marketing funnel, Online Marketing, podcast

Drive More Referrals with the New Marketing Funnel

By Kelly Forst December 7, 2020 Small business marketing expert John Jantsch of Duct Tape Marketing joins The FWD: Thinking Show to discuss the Marketing Hourglass™ and how small businesses can apply it to their business. In the first 5 minutes of this episode of The FWD: Thinking Show, John Jantsch — Founder of Duct Tape Marketing — said something that could shock a lot of marketers.“As marketers, we’re not in charge of getting people to buy from us or creating demand,” said John.But as he went on, his meaning became more clear.“We need to organize our buyers’ behavior and create content that addresses that behavior.”Jantsch created the concept of The Marketing Hourglass™ to explain how marketers can organize their buyers’ behav...
How To Train Your Content Creators To Create Viral Content
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How To Train Your Content Creators To Create Viral Content

Yes, it’s possible to train your content creators to create viral content.If you’re creating content right now, but it’s not getting the numbers you were looking for… we know exactly what’s going wrong.You don’t know your customer avatar well enoughYou’re not creating content for the right parts of the Customer Value JourneyYou don’t know the difference between a viral article and an average articleWith virality on her resume, DigitalMarketer’s General Manager Erin MacPherson knows what it takes to get traffic and conversions. Even though it might seem like you’d start with the content, we’re actually going to take it a step back first.First, we need to know who your content is for.After that, we’ll make sure you’re creating the right content based on where your ...
The 10 Best Ways to Use Landing Pages
Digital Marketing, digital mkt, ecommerce landing page, email list, Email Marketing, email outreach, Internet marketing, landing page builder, landing pages, Online Marketing, PPC, ppc landing page

The 10 Best Ways to Use Landing Pages

By Sean Tinney December 9, 2020 You don’t have to be the greatest marketer in the world to promote your product or service. In fact, many of our customers at AWeber are business owners just starting out by selling on marketplaces like Etsy or Amazon. Some are content creators, bloggers, or podcasters who have ideas to share with the world. Others are restaurant owners, local shop owners, mechanics, and so much more.While it sounds like these business owners are very different, they all have one major thing in common.They want more people to know about their business. And while it can sound like a big task, increasing brand awareness doesn’t have to be difficult. You just need to make it easy for your customers to find you and take the desired act...
Outsourcing Product Marketing Content: A Guide
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Outsourcing Product Marketing Content: A Guide

First of all, yes, product marketing content can be outsourced effectively. Many freelance contractors are capable of understanding your complex product and creating essential content—from whitepapers to sales enablement collateral—to help drive revenue. Wait, you say, Why not just hire another product marketer? Two reasons: outsourcing is cheaper, and it can produce more content. Most product marketers get pulled into so many meetings and deliverables with engineering and product management that writing falls by the wayside. That frustrates demand generation and sales teams that are waiting for content. A good product marketing contractor can focus on your content needs, and create spectacular content, without the interruptions that plague in-house product marketers. ...
How to Get Better Open Rates with Email Preheaders
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email preheader, Internet marketing, Online Marketing, open rates, preview text

How to Get Better Open Rates with Email Preheaders

By Sean Tinney December 14, 2020 Want more of your subscribers to read your emails? Then you must pay attention to your email preheader. Less than three seconds.That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window.So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send. When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line.The email preheader length will vary by device and which Internet Service Provider (ISP) like Gmail or Yahoo! subscribers use. However they are typically between 50 ...
The DigitalMarketer Podcast | Episode 131: How To Break Into High-Ticket Offers with Dave Albano of Joza Marketing
Digital Marketing, digital mkt, DigitalMarketer, email outreach, Internet marketing, Online Marketing, podcast

The DigitalMarketer Podcast | Episode 131: How To Break Into High-Ticket Offers with Dave Albano of Joza Marketing

Scared to raise your prices, but know that it’s time? This week’s guest is going to put your fears at ease. In this episode, founder of Joza Marketing and ELITE Coach Dave Albano talks about how to break into high-ticket offers, why it doesn’t have to be scary, and gives you a peek into his strategy sessions with his clients.RESOURCES MENTIONED IN THIS EPISODEWP EngineThe $20,000 Email TemplateJoza Marketing ResourcesJoza MarketingBook a Strategy SessionDave on FacebookThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn. Share3434 Shares
4 Steps to Plan Your Email Marketing for the New Year
content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email marketing plan, email marketing planning, email marketing strategy, email marketing tips, email outreach, Internet marketing, Online Marketing

4 Steps to Plan Your Email Marketing for the New Year

By Kelly Forst December 15, 2020 Get your email marketing ready for the new year with these 4 tips. See what worked, what didn’t, and how you can improve your email strategy. Phew, what a year!I’m sure I’m not the only one who feels 2020 was quite the whirlwind. I don’t know about you, but I’m certainly looking forward to a fresh start.The global pandemic brought about unforeseen challenges for small businesses — and many felt the impact on their marketing. In fact, of the 79% of marketers who have a content marketing plan, 70% adjusted their plan due to the global pandemic.So as we look forward to a new beginning, reflecting on the year behind us can give us a lot of insight. Spend some time before the end of the year to take a step back and r...
[UPDATED] 101 Best Email Subject Lines
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Most Popular, Online Marketing

[UPDATED] 101 Best Email Subject Lines

Welcome to the 8th annual installment of DigitalMarketer’s 101 Best Email Subject Lines!Within this post, I’ve got 101 PROVEN, swipeable email subject lines that are yours for the taking. And if you’re one of our email subscribers, there’s at least a 20% chance that you played a role in determining what made the list. If that applies to you, please prepare for a little déjà vu. 🙂Though you’re currently reading one of the most aptly titled blog posts of all time, you’ll find more here than just subject lines. I’m going to break down the 8 components of every good subject line AND you’ll get an analysis of our top 10 performing subject lines of 2020.That way, when you’re finished with this post, you can:1. Start deconstructing and reproducing the elements of YOUR b...
How to Use Email Marketing Automation
Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, email series, Internet marketing, marketing automation, Online Marketing, welcome series

How to Use Email Marketing Automation

By Kelly Forst December 17, 2020 Ready to get started with email automation? Read this post to learn what it is and how to use it. “Email automation.”You hear the phrase again and again.Email automation is powerful stuff, but if you’re new to the email marketing game, you probably have a few questions about it. After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove it:Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute.So, to help you get a better grasp on what it is, why it’s important and how it can help you get the incredible results you want, here’s a quick guide to email au...
Ring in the New Year with Free, Animated Email Templates
Animated new year templates, Digital Marketing, digital mkt, Drag and drop New Year templates, Email Marketing, email outreach, Internet marketing, New year email campaigns, New Year email templates, Online Marketing

Ring in the New Year with Free, Animated Email Templates

By Kristin MacLaughlin December 21, 2020 A New Year’s email campaign is a perfect opportunity to connect to your audience, offer a special end of year discount, and share how grateful you are for their support. So much time and energy goes into strategizing, planning, and executing Black Friday, Cyber Monday, and holiday email promotions. But have you thought about what happens when the gifts are wrapped and shopping is done?Well, the holidays aren’t quite over just yet. The New Year celebration brings yet another new opportunity to meet your year-end sales goals. Plus, running a New Year email campaign can be a great way to connect with your customers and thank them for their patronage this year. To help you save time this holiday season, AWeber...
The 6 Most Common Subject Line Mistakes to Avoid
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, subject line best practices, subject line mistakes

The 6 Most Common Subject Line Mistakes to Avoid

By Sean Tinney December 23, 2020 Want to improve your email open rates? Here are 6 subject line mistakes to avoid and how you can fix them to improve your email engagement. Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective.Good subject lines get to the point, create a sense of urgency and are relevant to the su...
How to Effectively Engage Your Audience Through Email Marketing
email, Email Marketing, email outreach, facebook, facebook marketing, Marketing, personalization, personalized messaging, segmentation, Social Marketing Strategies, social media, social media marketing, storytelling, subject lines

How to Effectively Engage Your Audience Through Email Marketing

December 22nd, 2020 Marketing Kevin George Gone are the days of Spray and Pray email marketing. You cannot do those once customary ‘Email blasts’ to every subscriber on your contact list. The email marketing landscape has changed rapidly, thanks to the ever-increasing demand for personalized messaging. Striving for higher ...