Sunday, July 3Digital Marketing Journals

email outreach

3 eCommerce KPI’s to Master with Scott Cunningham [VIDEO]
advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

3 eCommerce KPI’s to Master with Scott Cunningham [VIDEO]

Scott Cunningham Scott is the Co-Founder and Managing Director of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Founder and Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.
Email shouldn’t be boring: How to create a horoscope generator within an email
content ideas, Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Email shouldn’t be boring: How to create a horoscope generator within an email

By Chris Vasquez June 28, 2022 Spice up your emails with simple Jinja code that generates a text rotator. The best way to keep your emails from feeling blah is to write interesting, relatable content that personally addresses the thoughts and feelings of your audience. But when you look at the broader internet, sites have all sorts of other surprising and delightful little widgets that add that little bit of magic to move an audience from liking content to loving it.A lot of people think you can’t replicate those bits of delight in an email; but at AWeber we know that’s not true. We’ve built our templating language in a way that lets you create all sorts of exciting dynamic and personalized elements for your audience.I’m going to show you how to create a h...
Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]
advertising, Blog, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]

Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/It’s IMPERATIVE that you have great photos, because great photos sell your product and start conversations with your customers! Not only are they important for your website, they can be repurposed for your email campaigns, social media, and more!Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, co-founder of chatbot service Bot Blondes, AND DigitalMarketer Academy Faculty Member.Lauren is also one o...
The importance of actively listening
Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, surveys

The importance of actively listening

By Chris Henrich June 23, 2022 Are you listening to your audience? You should be. Your audience has all the insights you need to make informed decisions about your product or service offering. Actively engage with them and solicit their feedback to ensure you always deliver value.  Most decisions are made stronger after considering the perspective and feedback of the people they’ll impact most. For a business owner or creator like you, this means your customers or audience. There are often multiple ‘right solutions’ to the challenges your audience faces over the course of any day. You are far more likely to discover and deliver the best ‘right solution’ when you directly ask for feedback and actively listen to what your audience has to say about you, your ...
How to Drive More Traffic and Conversions from Social Media
Blog, brand, branding, business name, color palette, Conversion, Digital Marketing, digital mkt, email outreach, Internet marketing, mood board, Online Marketing, social media, social media conversion, social media marketing, traffic

How to Drive More Traffic and Conversions from Social Media

Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation.Inherently, social media platforms are tough for marketing because people use social media to get entertained and distracted from work. They may not be too willing to think about their business, even if they are decision makers.Here are a few ways to drive traffic and convert it into conversions, sales and leads from your social media channels.1. Set up your social media profilesThis is a fundamental step a surprising number of businesses are missing: Make sure your social media profile provides a clear way to learn more about your company, read clients’ testimonials and contact you.InstagramInstagram bio allows a single cl...
Why Are My Emails Going to Spam?
Deliverability, Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Why Are My Emails Going to Spam?

By Pam Neely June 8, 2022 Nobody likes spam. But you know what’s even worse? Having your emails categorized as spam. If you’ve put a lot of work into an email message or a newsletter, it can sting to see even one person mark it as spam. Why would anyone do that, right? You’re a good sender. You’re not… a spammer!But even good people can get their messages marked as spam. So let’s help your self-esteem and your email marketing metrics. We’ll walk through how even the best people can occasionally have their emails end up in the spam folder.What is spam?Spam is any email sent to someone who did not sign up to receive it. Spam is sometimes also called “unsolicited bulk email” or “junk email.”Incredibly, almost half of all emails sent are spam. Thi...
20 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates]
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Resume

20 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates]

If you have your doubts, it’s likely time to update your bio, and we have some of the best professional bio examples to get you started.Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.But if you’re anything like me, you probably don't think about your professional bio until you’re suddenly asked to "send one over via email." You have approximately one afternoon to come up with it so you scramble together a bio that ends up reading like this:"Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a t...
Best fonts for emails: How to make your emails look great and easy to read
Digital Marketing, digital mkt, email design, email outreach, Internet marketing, Learn, Online Marketing

Best fonts for emails: How to make your emails look great and easy to read

By Dmitry Kudrenko June 14, 2022 So you want to make your emails look great, but you’re not a designer? No worries! Here’s how to pick the right font. Coming up with the best fonts for emails can be a challenging and time-consuming task. Which typeface will improve the readability of your message? What color combinations and font size should you use to hold your subscribers’ attention? We’ve got you covered! By the end of this article, you’ll know how to choose the best typeface and font settings for your brand. Plus, we’ll give you an expert’s list of email-friendly fonts. Read on to learn the basic principles of typography for your emails.Why fonts matterPeople usually spend about 10 seconds looking through brand emails. Besides a catchy subject line...
Don’t let your Discord community evaporate
Culture, Digital Marketing, digital mkt, email newsletters, email outreach, Internet marketing, Online Marketing, social media

Don’t let your Discord community evaporate

By Chris Vasquez June 9, 2022 Building a community is tough. Keeping them engaged can be even more difficult. Would you rather watch or listen to this post? We’ve got you covered.Discord is one of the most popular tools for creators to stay connected with, educate, and sell to their community. It’s probably the best tool out there for connecting people in synchronously and for asynchron-ish conversation that is best experienced real-time but can still be helpful after the fact. But its incredible popularity can be one of its biggest curses. Sometimes there’s so much activity it can become overwhelming.Take my community for digital artists. The initial launch was a roaring success. I saw a wave of passionate, interested people join the community and i...
A Beginner’s Guide to Video Marketing for Small Business
Blog, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Small business marketing, video content, video marketing, video marketing strategy

A Beginner’s Guide to Video Marketing for Small Business

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It makes sense. We all carry in our pockets everything we need to create, edit, and publish our own video content. Prior to the smartphone, the cost of producing and distributing video was immense. Most small businesses couldn’t afford to do video marketing. Video was dominated by major brands that had the budgets to make professional videos and air them during commercial time on TV.In so many ways, the smartphone changed the rules of the game. And for once, it stacked them in favor of the little guy, not massive corporations. No where is that more evident than with video. Now, a small business owner can create and publish a v...
Best Practices for Double Opt-in
Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing

Best Practices for Double Opt-in

By Alyse Falk May 10, 2022 Building your list the right way has long-term rewards. How you set up the sign up process for your email list can have a big effect on how engaged your subscribers will be later on. It might seem counterintuitive, but if you let people subscribe without any sort of confirmation, you can end up with a less engaged and less profitable list. This is why one of the proven best practices of email marketing is to use “double opt-in.” In this post, we’ll cover:What double opt-in isDouble opt-in versus single opt-inAn example of how double opt-in worksThe pros and cons of each sign up settingHow to set up double opt-inCommon mistakes people make when they set up double opt-inDouble opt-in does require some extra work, both for you a...
Email Automations That Help Turn Tiny Shops Into Mega Marts with Simon Trafford [VIDEO]
Blog, Conversion, conversions, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, email, email automation, email automations, email flows, email list, Email Marketing, email outreach, Excite, Internet marketing, Online Marketing, videos

Email Automations That Help Turn Tiny Shops Into Mega Marts with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.
How to Include a Physical Address in Your Emails Without Revealing Where You Live
Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, spam

How to Include a Physical Address in Your Emails Without Revealing Where You Live

By Pam Neely May 24, 2022 CAN-SPAM law requires all commercial emails include the sender’s physical address. But that doesn’t mean you have to include your home address. Adding your business’s — or your own — physical address to all your emails is a required step when you set up your first email campaign.It makes some people a little nervous. “What if someone comes to my house?” Fortunately, there are ways to meet this requirement without revealing where you live or risking a fine.But first, let’s explain why you have to include that physical address.CAN-SPAM law and physical email addressEverybody hates spam emails. (Especially us!) And adding a physical address to your emails is one of the best ways to stop spammers and reduce how many unwant...
How to effectively brainstorm in a remote environment
Culture, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, remote-first

How to effectively brainstorm in a remote environment

By Chris Vasquez May 26, 2022 It’s important to have methods for idea generation that really work in an increasingly remote world. Here’s what’s worked for us. One of the things that seemed most challenging when AWeber was transitioning from a physical location to becoming a remote team was figuring out how we’d effectively brainstorm. So much good creative work comes from people putting their heads together, identifying problems to be solved, and coming up with ways to solve them.Historically at AWeber, we had done this by swinging by someone’s desk, or catching them in a common space and working things through on a white board. How could we maintain this free-flowing innovation when people weren’t in the same physical space (or even the same time zone)?I...
How To Grow Your Email List With Social Media: 10 Experts Share Their Best Tip
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing, social media

How To Grow Your Email List With Social Media: 10 Experts Share Their Best Tip

By Pam Neely May 19, 2022 Social media can be a fantastic way to find more email subscribers – if you use the right tactics. Social media and email marketing… are they two competing channels, completely separate? Or complementary channels that can amplify each other? We say they can amplify each other. Big time. And so do ten of the top social media experts. We reached out to each of these influencers because they are experts in a specific social media platform. They know their stuff, cold. We asked them for their best tip on how to grow an email list with social media right now.These aren’t the general, tired tips you’ve heard so many times before. These are the proven, under-the-radar stuff that actually works – the same tactics these influencers ha...
How to Write a Respectable Resignation Letter [+Samples & Templates]
Digital Marketing, digital mkt, email outreach, Internet marketing, Job Search, Online Marketing

How to Write a Respectable Resignation Letter [+Samples & Templates]

If you’re leaving your job, you’re not alone. The workforce has revolutionized into “The Great Resignation.” Some experts have renamed the recent spikes in employee resignations as “The Great Reimagination” or “The Great Realization.” People are reevaluating how they work, where they work, and why they work. (more…)
How to Turn a Side-Hustle Into a Real and Viable Business
Blog, customer avatar worksheet, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Strategy, Online Marketing, small business owner, target audience, target market

How to Turn a Side-Hustle Into a Real and Viable Business

In the years leading up to the COVID-19 pandemic, a fascinating shift was underway. Each year, an ever-growing portion of the workforce was counting on freelance work for some or all of their income. It was a phenomenon that many industry observers referred to as the rise of the gig economy.By 2020, there were 64.8 million freelance workers in the US alone. And experts predicted that a full 50.9% of the US workforce would be freelancing by 2028. Then the pandemic changed everything. Suddenly, millions of workers with full-time jobs found themselves out of work and exploring their options.Their predicament sent the freelance boom into hyper-drive. But it also changed the nature of the decisions workers faced. Before the pandemic, most workers were content to use their fr...
5 Ways to Identify Customer Pain Points So You Can Nail Your Marketing Messages
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, Writing

5 Ways to Identify Customer Pain Points So You Can Nail Your Marketing Messages

By Pam Neely May 17, 2022 Want to know why people buy – or don’t buy – from you? Understanding customer pain points will explain a lot. Knowing your customers can have a big impact on your marketing, and on your business overall. Identifying customer pain points is a key part of this.People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might influence someone’s purchase decision, they’ll ultimately buy something because it solves a problem.Don’t have time to eat an expensive sit-down meal? Grab food at McDonald’s.Can’t sleep because your neighborhood is noisy? Get a pair of earplugs or a white noise machine.Tired of driving to the gym every day? Purchase an at-home workout program on DVD.Once...
When and How To Use Plain Text Emails
Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

When and How To Use Plain Text Emails

By Pam Neely May 6, 2022 Don’t overlook plain text emails. Sometimes, they can outperform fancier HTML emails. Plain text emails are a minimalist marketer’s best friend. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. You’ve probably been sending some yourself.So if paring your email messages down to their simplest form, or making your emails readable on devices like Apple watches sounds interesting, keep reading. This article will cover:What is a plain text email?A plain text email is what it sounds like: It’s an email message that only includes text. There are no images or graphics and no formatting. All the links are written out.Here’s an example of a plain text email:And h...
25 Free or Cheap Ways to Build an Email List from Scratch
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing

25 Free or Cheap Ways to Build an Email List from Scratch

By Kelsey Johnson April 26, 2022 Starting an email marketing list? Here are 25 ways to get subscribers without an audience. Building an engaged audience is one of the best marketing strategies around. And email is one of the most effective channels.But what’s the best way to get started? How do you grow an email list without an existing audience to market to?If you’re starting from scratch — or are looking to boost your list growth — we’ve got a slew of list building ideas for you. Read on for 25 free or budget-friendly ways to grow your list, even if you don’t already have followers somewhere else.Note: Ideas that require payment will have a U.S. dollar sign ($) next to them.Jump ahead to your favorite list growth idea:Optimize website signups...
Welcome Email Campaigns: How to Onboard New Subscribers
automation, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, list building, Online Marketing

Welcome Email Campaigns: How to Onboard New Subscribers

By Pam Neely April 28, 2022 Want to make a great first impression with your new email subscribers? Send them a welcome email campaign. It’s a big deal when someone signs up for your email list. You’ve put in a lot of work to attract this person and to build up enough trust with them that they’ll let you into their inbox. But the work isn’t done once they’ve signed up. Now your job is to engage them – to build on the trust and interest you’ve established with them so they’ll become a long-term, enthusiastic subscriber. All that starts with a welcome email. What’s a welcome email?A welcome email is an automated email message that is sent out to new subscribers as soon as they sign up for your email list.Some email marketers don’t send a single we...
The 5 Most Common Missing Elements of Email Campaigns
Blog, customer value journey, cvj, Digital Marketing, digital mkt, email campaign, email list, Email Marketing, email marketing ideas, email marketing metrics, email marketing strategy series, email outreach, Internet marketing, Marketing Strategy, metric tracking, Online Marketing, subscriber, welcome email

The 5 Most Common Missing Elements of Email Campaigns

Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be.If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand new campaign. Great! Here are the 5 essential elements of email marketing you have to implement. Number 1: Email Personalization and SegmentationWhen possible, address your subscribers by their first name. Emails with a name in the subject line have a 26% higher open rate than one without personalization.Getting a subscriber’s name is as easy as adding the field to your email newsletter sign-up or contact form.The process of splitting up your master list of subscribers ...
New AWeber Updates and Feature Releases
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, New Features, Online Marketing, Updates

New AWeber Updates and Feature Releases

By Kelsey Johnson April 21, 2022 Our regularly released new features and updates all come directly from your feedback. Check out what’s new. Get more out of your AWeber account when you keep up on the newest feature releases — requested by and built specifically for customers like you.All Recent AWeber UpdatesJump directly to an update:The next time you log into your AWeber account, you may notice that the message editor has changed. All the same functionality is there, but it has moved out of your way so you can get down to writing your emails without distractions.What’s new?Element navigation on the sideThe “move,” “copy,” and “delete” buttons are in a new place.You’ll no longer see blue and black boxes surrounding...
Re-Engagement Emails: 10 Examples of How to Win Back Email Subscribers
Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Re-Engagement Emails: 10 Examples of How to Win Back Email Subscribers

By Pam Neely April 15, 2022 Are inactive subscribers weighing down your email marketing results? See how to revive your list with re-engagement emails. Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high.In this post, we’ll show you:Why re-engagement email campaigns are importantHow to write effective re-engagement emails10 great re-engagement email examplesBut first, let’s talk about decay. Specifically, email list decay. Email list decay (aka “email address decay” or “email database decay”) is the percent of email subscribers’ addresses that are abandoned or go inactive.List decay can happen for many reasons, like someone leaving a job or creating a new email address and abandoning their old...
A Fresh New Look for the Message Editor
Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Online Marketing, Updates

A Fresh New Look for the Message Editor

By Kelsey Johnson April 7, 2022 Faster and easier navigation. Less visual clutter. Plus, copy-and-paste into the message editor is now a breeze. The next time you log into your AWeber account, you may notice that the message editor has changed. All the same functionality is there, but it has moved out of your way so you can get down to writing your emails without distractions.What’s new?Element navigation on the sideThe “move,” “copy,” and “delete” buttons are in a new place.You’ll no longer see blue and black boxes surrounding the row / element you’re working on. Instead, you’ll see a light gray line on the right side of your element. The row will have a light blue box surrounding it only if you are directly working on that particular ...
Why No-Reply Email Addresses are Bad & What To Use Instead
Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Why No-Reply Email Addresses are Bad & What To Use Instead

By Sean Tinney March 29, 2022 Sending emails from “[email protected]” addresses can hurt your results. We’ll let you know what to do instead. Have you ever received an email with a “do not reply” address like [email protected] or [email protected] don’t like the way they look in my inbox, with their tough and unwelcoming facade, so I marked the emails as trash without even reading them.If you’re being disregarded based on the email you send from, you’ve got a great opportunity for better open and click rates. Avoid the trash folder and spam complaints by opening up a line of two-way communication, and making your audience feel like individuals – not just another email address.What is a no-reply email address?A no-reply email address (or “do n...
The 7 Survey Emails That Will Upgrade Your Marketing
Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The 7 Survey Emails That Will Upgrade Your Marketing

By Liz Willits March 22, 2022 Want to learn more about your audience? Try survey emails! There’s a reason top marketers send survey emails so frequently — they work.Survey emails can decrease unsubscribes, increase engagement, and help you sell more products or services. How? Because once you know exactly what your subscribers want, then you know what to give them. No more guessing about “would they like this thing, or that thing?” Just ask them with a survey email. We’ll cover seven types of survey emails that will make your marketing much more effective. We’ve also included a few survey email examples from industry experts.1. Welcome email surveyGetting feedback from your audience is so important that many experts include a survey or question in ...
Email Writing Hacks: 6 Writing Tips for Any Kind of Email
Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Learn, Online Marketing

Email Writing Hacks: 6 Writing Tips for Any Kind of Email

By Pam Neely March 17, 2022 Want to know how to write emails your readers will love? These email writing hacks will make your job as a writer easier and make your emails more effective. Most of us are not born writers. And yet we spend hours every day writing. Writing texts, writing notes, writing Slack messages… and writing emails.We all write a lot of emails. We read a lot of emails, too. The average person spends three hours a day checking work emails and two hours a day checking personal emails.If we’re going to spend that much time on something, let’s do it well. Because everyone knows what it’s like to read a terrible email, whether it’s a marketing email, a professional email, or a personal email. Those all are very different types of emails, bu...
4 Types of Offers That Can Instantly Increase Revenue
Blog, Digital Marketing, digital marketing methods, digital mkt, email outreach, Internet marketing, Marketing Agencies, Marketing Management, Marketing Tools, Online Marketing, Tools

4 Types of Offers That Can Instantly Increase Revenue

I buy companies, and I start by identifying what offer is going to be ideal to increase cash flow and have the company pay for itself.4 Types of Offers Every Company Should Have (at a minimum)Four different offers at four different price points.1) Free Community with Highly Desirable Free Content (Education)2) Core Offer (Do It Yourself or DIY)3) Upsell (Done With You or DWY)4) Upsell (Done For You or DFY)Example: Paintbrushes1) Join our community of painters2) Buy our brushes3) Join a paid group painting class4) Let us Paint for you.We Identify Each of the Offers With the Same SurveyWe Identify Each Of The Offers With The Same Survey. do this with a simple 4 part survey that we build in Google Forms.The survey can either:Be s...
Top 5 Goals for Your Email Marketing Campaign
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Top 5 Goals for Your Email Marketing Campaign

By Sean Tinney March 10, 2022 Establish email marketing goals to help guide your efforts, making it easier for you to track and achieve success Your email marketing strategy should start with setting measurable and attainable goals. After all, when you have clear objectives and targets to aim for, it can make it easier for you to stay motivated. And with preparation, you can execute a game plan to get the list growth, engagement rates, and business results you’re looking for.To help you get started, here are five email marketing campaign goals to help you achieve success starting today:Grow your email subscriber listIncrease your email open ratesImprove email click-through ratesRetain current customersReduce unsubscribes1. Grow your subscriber list...
How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Free Marketing Software, Internet marketing, marketing budget, Online Marketing, PPC

How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

Let's say your company decided to invest in a website redesign to improve lead generation, and you're responsible for managing the project.Naturally, one of the first questions you ask is, "How much is this website redesign going to cost?" The answer, of course, is "it depends." Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? If only there were a way to organize your answers to all of these questions — a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Good news: Marketing budget templates can help.Included in our eight marketing budget templates bundle is a template to manage your website re...
How to Build (and Grow) Your Email List with Facebook
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing, social media

How to Build (and Grow) Your Email List with Facebook

By Sean Tinney March 8, 2022 Facebook can be an extremely efficient and cost effective channel to grow your email list. See how easy it can be with these tips. When it comes to building an email list, the challenge is finding people who are interested in your brand. Whether you’re starting from scratch or seeing a plateau in email signups, it’s time to find new marketing tactics to reach customers where they are. That’s where Facebook comes in. With over 2.9 billion active monthly users, Facebook is a powerful tool for lead generation. But you don’t want just anyone signing up for your emails. With Facebook, you can define an audience and run targeted campaigns to help find the right audience and grow your list with more relevant leads.Do yo...
The Answer to the Quality vs. Quantity Marketing Question
Blog, content marketing, Digital Marketing, digital marketing methods, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Management, Marketing Skills, Marketing Tools, Online Marketing, sales, sales and marketing, Tools

The Answer to the Quality vs. Quantity Marketing Question

This debate seems to be as old as the concept of sales…and many things in life, but we will keep it to sales and marketing for the purpose of this article.Many I speak with will fall solidly in the “quality” camp. In fact, I guess that for many of you reading this, your answer might be quality. Some of you might answer “both” just because you know me and how I like to set up a topic.But, deep down inside, we probably think about quality as the winner of the debate.…and to a large extent, there is truth to this.That said, if you’ve “grown-up” in any serious sales environment, you may sit on the other side of the equation. And while you may not agree with anything else he ever said, you might think that Joseph Stalin was onto something when he stated, “quantity ha...
13 Ways to Build Your Email List For Free
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing

13 Ways to Build Your Email List For Free

By Ron Stefanski March 1, 2022 You don’t need a large marketing budget, you just need these strategies for building your email list – at no cost. This article isn’t written to convince you of the benefits of using email marketing. You already know that “the money is in the list,” and that email marketing has an ROI of over $36 for each $1 spent.In this article, we take a look at 13 ways to build an email list so you can communicate more effectively with your customers and get better results from your marketing strategies – all without having to pay a single cent. Ready? Let’s get into it. Integrate email sign-up forms on a social landing pagePersonalize your CTAsCapture email after an online saleUse a live chat tool to gather emailsPop-up survey or qu...
Why Email Marketing Is Still Crucial In 2022
Advocate, Ascend, Blog, Convert, Digital Marketing, digital marketing methods, digital mkt, email, email list, Email Marketing, email marketing ideas, email outreach, engagement, Excite, Internet marketing, list building, Online Marketing, Promote, Subscribe

Why Email Marketing Is Still Crucial In 2022

With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing. However, email marketing is still a reliable tool. Various researches show that email will become some of the most widely used and popular communication platforms in the future.But before you utilize these free email marketing tools, find out how email marketing is used to interact with users and if it will remain a viable strategy in 2022.The Data Behind Email MarketingHere are a few stats to prove email marketing’s dominance in marketing strategies globally:In 2021 alone, the number of worldwide email users was about 4 billion, which is expected to increase to 4.6B users worldwide in 2025More than 300B emails are forecasted to be r...
How This Work-from-Home Mom Balances Career and Family
Digital Marketing, digital mkt, email outreach, Internet marketing, landing page design, Online Marketing, Success

How This Work-from-Home Mom Balances Career and Family

By Kelsey Johnson February 23, 2022 Tiffany Jackson wanted freedom in her career — and she got it with some help from AWeber. Entrepreneurial mom wanted to spend more time with her familyAs a result of the pandemic, Tiffany Jackson realized the most important thing to her — spending time with her family. But this multiple-time business owner wasn’t going to give up working altogether.She needed a job that allowed her time with her husband and kids — a work from home job. Plus, she wanted to make plenty of money and see long-term career success.What was the easiest way for Tiffany to use her experience as a business owner and skincare enthusiast to make money? By starting an affiliate marketing business. Tiffany created an Instagram account to s...
26 of the Best Brands on Instagram Right Now
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Instagram Marketing, Internet marketing, Online Marketing

26 of the Best Brands on Instagram Right Now

  Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data. (more…)
Should Email Subject Lines Be Capitalized
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, subject line

Should Email Subject Lines Be Capitalized

By Liz Willits February 9, 2022 Should you capitalize your subject line? Discover what 100 of the top email marketing professionals said. Have you ever wondered if you’re using the right tactics to market your business?You’re not alone. That’s why we analyzed 1,000s of emails from 100 of the top experts — the best of the best. Their email strategies engage thousands and drive millions in revenue. Many of them see unheard of results (like 80% open rates and 30% click-through rates).“Should you capitalize your subject line?” was one of our questions.Let’s take a look at our findings.The 3 capitalization formulas for email subject linesTo find out how top marketers use capitalization in their email subject lines, we examined the subject lines from...
Your Valentine’s Day GIF Guide
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Internet marketing, Online Marketing

Your Valentine’s Day GIF Guide

By Sean Tinney February 1, 2022 These awesome animated GIFs put heart-shaped emojis to shame. Download and send your favorites this February! This Valentine’s Day, forget a dozen roses. You need a dozen GIFs.The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales.Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created 13 downloadable Valentine’s Day GIFs!Just download them and add them to your emails using AWeber’s ridiculously easy-to-use Drag and Drop message editor. These GIFs will be a sweet treat for your subscribers — and your bottom line.Not an AWeber customer yet? Create...
Create Your Buyer Persona in 5 Simple Steps
Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Learn, Online Marketing

Create Your Buyer Persona in 5 Simple Steps

By Sean Tinney February 2, 2022 A buyer persona is a fictional person who represents your ideal customer. Every successful marketer uses one. Do you? Do you know who your customers are?More importantly, do you know what they want or need from you?If you don’t, writing engaging email content for your audience will be a challenge. After all, it’s difficult to write content for someone you don’t know or understand.That’s where buyer personas come in. What is a buyer persona?A buyer persona is a fictional person who represents your ideal customer or a portion of your audience. Their interests, challenges, and problems align with your audience’s.With a persona, you can write more engaging email content that resolves your audience’s problems and ...
15 Tips for Writing Email Marketing Content that Increases Clicks
Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, email writing, increase clicks, Internet marketing, Learn, Online Marketing

15 Tips for Writing Email Marketing Content that Increases Clicks

By Sean Tinney January 27, 2022 Increase your email clicks with these 15 tips for writing email marketing content. Your audience is probably short on time and skimming through emails. They may get several emails an hour throughout the day. To give yourself a fighting chance in the inbox, you need strong email marketing content.According to research done on email click rates, the data has shown:53% of marketers say low click-through rates are their biggest email marketing challenge.73% of marketers say click-through rates are a key metric for evaluating campaign effectiveness.The average email click-through rate is 7% in the US.aGetting more clicks should be a central part of your strategy. Here are 15 tips on how to write effective email marketing con...
New: AWeber Advocates can now earn up to 50% commissions
affiliate marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

New: AWeber Advocates can now earn up to 50% commissions

By Jessica Snavely January 19, 2022 Refer as little as 10 customers a year and start earning a higher commission rate. There is nothing more flattering for us than when our biggest fans share AWeber with their communities. So we’re starting 2022 by giving our advocates the raise they deserve: AWeber Advocates can now earn up to 50% on referrals to AWeber – hands down the highest amount of any other email marketing provider. We are always working to make AWeber the best choice to promote to your community and share with your friends. That’s why over the past year we’ve launched landing pages, ecommerce solutions, and we were the first email service provider (ESP) with a native Canva integration.So, let’s get to it, how do you start earning a 50% commis...
Stripe vs PayPal — Which is Best for Online Payments?
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Stripe vs PayPal — Which is Best for Online Payments?

By Kelsey Johnson January 19, 2022 Starting an online store? We’ll break down Stripe vs PayPal, and which may be better for your business. If you’re setting up an online store, one of your first questions is likely to be “How do I accept payments?” And no matter who you are — an established entrepreneur or simply starting a side hustle — you’re likely considering Stripe or PayPal.Both Stripe and PayPal are popular, affordable, and easy to use. Furthermore, you can count on these well-known payment processing tools to be secure, trusted by most buyers, and integrate with other platforms you’ll use to sell your products (like your business’s website).But what’s the difference? Should you choose Stripe or PayPal? Which is better to start with?We’ll cover ...
How to Make Your Email Marketing Campaigns More Accessible
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Make Your Email Marketing Campaigns More Accessible

By Nahla Davies January 13, 2022 Learn the email accessibility best practices you can implement to ensure everyone can read your emails. Not everyone reads emails in the same way. Some people may use dictation or magnification to consume your email, while others may only see grayscale or certain colors.It’s important to make your emails accessible so anyone can read them, regardless of disability. Plus, an accessible email is also valuable to many other people in your audience.Headers and appropriate colors make emails easier to read, image ALT tags help out people experiencing low internet bandwidth, and simple fonts keep readers focused on your content.Good news. It’s easy to make your emails accessible. Simply consider color contrast, screen readers...
14 Copywriting Examples From Businesses With Incredible Copywriters
Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, free landing page builder, Internet marketing, Landing Page Copy, Online Marketing

14 Copywriting Examples From Businesses With Incredible Copywriters

We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress that plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads, and social media posts. (more…)
Digital Business Cards: An Eco-Friendly Way to Increase Leads
Digital Marketing, digital mkt, email outreach, grow email list, Internet marketing, landing page builder, Learn, Online Marketing

Digital Business Cards: An Eco-Friendly Way to Increase Leads

By Sean Tinney January 6, 2022 Generate more networking opportunities with a digital business card. Learn why you should have one and three simple steps to set it up. The COVID-19 pandemic has changed the way we do business. More than ever, people are working from home. Teams and clients meet remotely. It makes sense, then, that the days of the “traditional” business card are waning.In this new virtual world, paper business cards are less and less necessary. But digital business cards have become increasingly popular within the past year. More than ever, professionals are using these virtual business cards to network and market themselves. So, what exactly is a digital business card, why do you need one, and how can you create one for yourself? Let’s dive ...
Start the New Year Strong with an Email List-building Quiz
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, Online Marketing

Start the New Year Strong with an Email List-building Quiz

By Sean Tinney January 5, 2022 Quizzes are fun and interactive. But they can also be used to grow your email list. Learn the best strategies to creating a high-converting, interactive quiz. In the spirit of the New Year, why not try a fresh list-building tactic: creating your own quiz?Offering valuable or interesting resources, or lead magnets, in exchange for email addresses can be vital to your email marketing success. But when you look up lead magnet ideas, the same old ideas tend to pop up—guides, eBooks, or videos. You need something innovative to add to your toolbox this year.78% of marketers agree that email marketing is important to their overall success. Strategically crafted quizzes are a powerful way to harness that success, capture your audienc...
How to Use Video for ABM
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Use Video for ABM

As a SaaS company with 10+ years in the industry, we've seen our fair share of marketing tactics. And we've tried them, too. One marketing tactic that we've had great success with is using video for account-based marketing (ABM). Of course, since our product is an enterprise video platform, we had a head start on being comfortable working with video. So much so that we often have customers and partners alike ask us for tips. That's why we want to share how we incorporate video into our own ABM efforts so that we can help organizations find success with video in their own account-based marketing programs. Using Video for Lead Scoring Lead scoring videos in your ABM programs can provide more flexibility over traditional conversion tactics. With the ability to assig...
How to Build a Customer-Driven Marketing Strategy
Digital Marketing, digital mkt, email marketing strategy, email outreach, Internet marketing, Learn, Online Marketing

How to Build a Customer-Driven Marketing Strategy

By Chris Bass December 15, 2021 When used effectively, customer feedback informs marketing decisions that can help you grow and scale your business. Ultimately, the success (or failure) of your business can depend on how well you’ve applied customer feedback to your brand, products and services, work processes, and everything in between. “Customer service shouldn’t just be a department, it should be the entire company” Tony Hsieh, entrepreneur and former CEO of ZapposWhy is Tony right? Why is feedback so enormously important? Because any feedback, especially the critical kind, helps us create our approach and product offering to be exactly what our customers actually want.Here’s the good news: Feedback is easy to collect. 85% of customers are likel...
25 Free Marketing Tools You Could Learn in Line at Starbucks
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

25 Free Marketing Tools You Could Learn in Line at Starbucks

By Kelsey Johnson December 21, 2021 Marketer approved – free tools that are actually useful and easy to learn. Marketing has changed — you don’t need to be a professional designer, copywriting expert, or strategist to be a marketer. In fact, most smaller business owners are playing the role of marketer due to budget constraints.Whether you’re a marketer, business owner, or just looking to learn some new skills, there are tons of free marketing tools that can make you seem like a pro. Check out the following list to give your business a boost, create more engaging content and emails, and — above all — sell more stuff!Related video: 30 Free Marketing Tools In 30 MinutesAWeberYou can use AWeber to send emails to all your subscribers, set up au...
How to Get Reactive Marketing Right
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Get Reactive Marketing Right

Now that digital is disrupting every industry and job function, it is no wonder marketing has become agile. Annual plans have given way to quarterly plans that usually end up getting scrapped for whatever is happening at the moment. Every marketing team is practicing some form of agile or reactive marketing. In fact, today, a marketing team that can turn on a dime is critical to an organization's growth. However, how marketing team members react and what they react to is the difference between an extraordinary marketing team and one that is out of control. Even in this 24-hour-news-cycle world, marketing teams need to be grounded in strategy and purpose when determining direction and the way forward. Reactive Marketing: Getting It Wrong Can Be Damaging to Your B...
5 SEO Best Practices to Increase Blog Traffic and Engagement
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, SEO

5 SEO Best Practices to Increase Blog Traffic and Engagement

By Sean Tinney December 22, 2021 In order to make your blog SEO-worthy, there are 5 basic SEO best practices that you need to be following. Do you feel your website isn’t receiving enough blog traffic and engagement?Well, you’re not alone in this because Google is getting smarter every day.If your blog isn’t optimized for SEO, you might not achieve the desired results.But before we discuss the best SEO practices for your blog, here’s what makes working on it important:Daily, bloggers upload around 7.5 million posts across the globe. Only 60% of internet users actively read the content. Readers mainly go for long-form content for its in-depth information. So the ideal word count would be near 1500 – 2000 words. This year, content marketing was estim...
9 Tips to Win Back Lost Sales with Abandoned Cart Emails
Digital Marketing, digital mkt, ecommerce, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

9 Tips to Win Back Lost Sales with Abandoned Cart Emails

By Sean Tinney December 16, 2021 Don’t skip the cart reminders. Take advantage of warm leads who are most likely to complete their purchase. One of the most effective emails you can send to your audience is the abandoned cart email. When sent at the right time, it is a helpful reminder to encourage your customers to complete their purchase. Many people put together a cart but get distracted before checking out.On average 69.82% of online carts are abandoned.That is a lot of lost sales. But you can capture a lot of them back with an abandoned cart email — an automated marketing campaign designed to increase conversion rates. When they get a reminder of a shopping cart they left behind, many buyers come back to make the purchase. The best part? You can autom...
Email Tagging Tips to Skyrocket Your Open Rates
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, tagging

Email Tagging Tips to Skyrocket Your Open Rates

By Kelsey Johnson December 3, 2021 Learn how tagging can be used to Increase your email open and click rates . Each person on your email list is unique: In a real conversation, you wouldn’t talk to VIP clients in the same way you would talk to new leads. So why would you send them the same email? Short answer: You shouldn’t.You can use tags and segments to send emails that cater to the specific needs and interests of your subscribers. Tagging is easier — and more important — than you think. Here’s why:The days of one-size-fits-all email marketing are gone. Your audience expects to get interesting emails — with topics they care about. But your subscribers are snowflakes! They don’t all care about exactly the same things.The more your audience likes your...
Email Subject Line Best Practices To Get More Opens
best practices, Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, increase opens, Internet marketing, Learn, Online Marketing, subject line

Email Subject Line Best Practices To Get More Opens

By Kelly Forst December 6, 2021 Your subject line can make or break your email opens. Here’s how to write a good one. “Email marketing is still the #1 best way to engage with your audience and convert leads into customers — but if no one is opening your emails, you’ve got a problem.”Alex Cattoni, Founder of The Copy PosseTake it from the expert. Your subject line can single-handedly make or break your entire email campaign.That’s why we put together this list of best practices to help you create attention-grabbing subject lines for your email marketing campaigns.Email subject line best practicesPersonalize your email subject linesUse segmentationCreate urgency with FOMOAvoid spam triggersBe directAsk questionsOne word subject linesSuper ...
Set Up a Customer Loyalty Program for an Ecommerce Business
Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

Set Up a Customer Loyalty Program for an Ecommerce Business

By Nahla Davies November 30, 2021 Learn how to increase your ecommerce sales with a customer loyalty program. Marketplace sites such as Amazon or Etsy can provide a steady income stream for ecommerce entrepreneurs. However, selling on your own website has the potential to generate repeat business from loyal customers and grow your brand. A customer loyalty program is a great way to earn the repeat business of your customers and build relationships that can develop into brand loyalty and even referrals. Unfortunately, many ecommerce entrepreneurs consistently get it wrong when they attempt this strategy. There are several different types of customer loyalty initiatives and approaches to designing programs that attract the right kinds of buyers for your bran...
Marketing Week 2021: Get Expert Sales & Marketing Tips
Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email marketing tips, email outreach, Internet marketing, Learn, Online Marketing

Marketing Week 2021: Get Expert Sales & Marketing Tips

By Kelsey Johnson November 24, 2021 Get easy and affordable marketing advice during this week-long event, hosted by AWeber from Dec 13 – 17. We’re excited to announce that, in December we’ll be running a week-long free marketing series for business owners, side hustlers, and entrepreneurs.This event is for anyone looking to improve their social media skills, get better email deliverability, create engaging videos, set up Facebook Lead ads and retargeting, and make more sales.Marketing Week encompasses 5 days of webinars and other resources to help you build out a marketing plan for your products or services.We don’t believe that “if you build it, they will come.” Marketing is important for every business — so we’re offering the advice you need, free ...
8 Tips for Efficient B2B Email Marketing Campaigns
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

8 Tips for Efficient B2B Email Marketing Campaigns

By Elisabeth Strasser November 23, 2021 Get the eight tips to help you create efficient B2B email marketing campaigns so your business can grow using email marketing. Did you know, for every $1 spent on email, businesses see an average of $42 return. It’s even higher for B2B, that’s why marketers widely use it to nurture leads. Like any other marketing technique, B2B email marketing has evolved with changes in the market and technology. To stay relevant and provide valuable content to your target audience that draws them in and entices them to take action, email marketers now use personalization, automation, and various metrics to improve their strategy.We compiled eight tips to help create efficient B2B email marketing campaigns so your business can start...
8 Amazing Marketing Ideas to Drive Sales this Holiday Season
content ideas, Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

8 Amazing Marketing Ideas to Drive Sales this Holiday Season

By Kelsey Johnson November 18, 2021 It’s that time: Holiday marketing planning season. For so many businesses, the holiday season is the best time of year for sales. Whether you sell gift-perfect crafts or a business course, December is a time when people are opening their wallets and making purchases. It’s important to run promotions to encourage your customers to spend at your business. And around the holidays, you can make your marketing really fun!Don’t just send another email telling people to buy your products. Instead, try one of our eight ideas for eye-catching and engaging holiday marketing.1. Throw a themed partyChances are, your audience, customers, and prospects likely have a lot in common. They may want to meet each other — in ...
See Your Email Open Rates Explode With These 6 Simple Tricks
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase opens, Internet marketing, Learn, Online Marketing

See Your Email Open Rates Explode With These 6 Simple Tricks

By Nahla Davies November 10, 2021 Get the 6 simple tricks you need to see your email open rates explode. The holidays are right around the corner, and most businesses are hoping to capitalize on the festivities.Marketing teams have been hard at work analyzing market research and understanding what their buyers are looking for from their brand. What have they discovered? Online spending by Black Friday shoppers is projected to surpass the $14 billion spent last year by 20%. With this in mind, ecommerce and other online retail businesses have been honing in on their email marketing campaigns so that they can reach their goals for the end of the year. Many sales and marketing professionals spend hours carefully crafting the perfect email, combining rich ...
How This Coach Created a Course in 6 Hours with Ecommerce
case study, Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

How This Coach Created a Course in 6 Hours with Ecommerce

By Kelsey Johnson November 8, 2021 This executive development coach jumped on an opportunity — offer a targeted course to an extremely interested group while the iron was hot. Using AWeber ecommerce, Leela Sinha was able to set up a course payment page in a few hours, and start taking payments for the course ASAP.A Facebook rant turns into a popular thread on gender inclusivityLeela Sinha (pronouns ze/zim/zir) offers leadership training for “Intensives,” a personality type that comes with risk-taking tendencies, innovation, and high intelligence: Intensives often start and lead businesses. Leela is also very knowledgeable about the correct way to have rich, deep, and thoughtful gender-inclusive communication in a workplace.One day Leela posted on Faceb...
Your Holiday GIF Guide to Spice Up Your Holiday Emails
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Holiday Marketing, Internet marketing, Online Marketing

Your Holiday GIF Guide to Spice Up Your Holiday Emails

By Kelly Forst November 3, 2021 Check out these 26 festive holiday GIFs from AWeber’s design elves. Use them in your holiday email marketing campaigns! We know how expensive it can be to purchase creative, high-quality images or GIFs, and how time consuming they can be to create them by yourself. That’s why the AWeber design elves made holiday GIFs for email — FREE for you to use.Use any of the animated GIFs below for your holiday email marketing campaigns. (GIFs can increase click-through rates, conversions rates, and revenue rates!) Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year’s sale message to your subscribers.Check out our GIF categories:Christmas GIFsHoliday GIFs...
15 Businesses to Admire for Stellar Branding Consistency
Brand Experience, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

15 Businesses to Admire for Stellar Branding Consistency

When searching for a soul mate, you look for someone that's smart, funny, caring, but above all — consistent. Because if you're going to invest your life in a person, you want someone you can trust, right?Falling in love with a brand isn't all that different. Brands pull us in with witty slogans and timely discounts, but that’s not the only reason we stick around. Think about it, inbound marketing is all about content and communication that people love. The key to being your leads' and customers’ soul mate, then, is providing brand consistency they can count on. But how? What’s at the heart of brand consistency is your message, and marketing plays a huge role in that. In this post, we’ll dive into what branding consistency is, its importance, benefits, and share 15 businesses that hav...
How to Start an Ecommerce Business
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Start an Ecommerce Business

By Sean Tinney October 29, 2021 Get the 7 easy steps and 5 tools you’ll need to launch a successful, secure, and profitable ecommerce business. Running your own company means having yourself as a boss, a flexible schedule, and creative control. For many entrepreneurs, ecommerce is the right place to start: Online sales means lower overhead, faster startup, and is easier in a lot of ways.But getting an online store set up properly still takes a lot of commitment — whether or not you have a storefront or now.We’ll  make it easier for you with 7 steps and 5 tools you’ll need to launch your ecommerce store.First let’s dive into what it means to have an ecommerce store:What is an ecommerce website?An ecommerce website is a store that sells products ...
What Is a Direct Response Ad?
Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing

What Is a Direct Response Ad?

What led you to make your most recent purchase? Were you wishing for something for a while and decided to just go for it? Were you casually browsing a store and saw something you liked? Or were you browsing and an advertisement from a business convinced you that you need to buy it right then and there? (more…)
The Ultimate Guide to Planning Your Holiday Emails
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Online Marketing

The Ultimate Guide to Planning Your Holiday Emails

By Kelsey Johnson October 25, 2021 With supply chain constraints and higher projected sales than ever, now is the time to get your 2021 holiday email marketing campaigns in order. Capture early sales while the hype is high. It’s time to start your holiday email marketing now! Here’s why: November to January 2021 is projected to see the highest sales to date, totaling up to $1.3 trillion. With limited supplies and long shipping times from overseas, this is the perfect opportunity for local businesses to make more sales.And people are shopping early this year. So if you were thinking of getting those holiday emails out in late November, you could miss out on weeks of easy sales.Furthermore, ecommerce holiday sales are expected to grow 35% compared to 202...
200+ Ready-Made Subject Lines for Your Next Holiday Email
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing, subject line

200+ Ready-Made Subject Lines for Your Next Holiday Email

By Kelsey Johnson October 13, 2021 🎃🦃💰🎄 ‘Tis the season to optimize your email subject lines. Get some tips plus 100s of ideas for the upcoming holidays. It’s that time again — Halloween, Thanksgiving, Black Friday, Christmas… Marketing your business around the holidays is non-negotiable — and can be particularly effective with the right email subject line. Every holiday is an excuse to run a promotional deal, launch and sell new products, and check in with your customers. People are expecting to hear from your business — so you better jump on it!Effective holiday emails aren’t one-size-fits-all. The success of your email is directly related to the holiday, your customers, and what you sell. A costume company will have a lot...
Everything You Need to Know About Emojis in Your Subject Line
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, subject line

Everything You Need to Know About Emojis in Your Subject Line

By Sean Tinney October 12, 2021 Should you be using emojis in your subject line? How can you tell? Get the answers to these questions along with best practices for using emojis in subject lines.Emojis are such a common part of our digital lives, that it’s hard to believe there was a day when I used to have to say I’m happy, sad, or angry — with words 😳. Today, it’s commonplace in text and social media to simply give a thumbs up 👍 and people understand what I’m saying.But what’s the impact of using emojis in the subject line of an email? I see it everyday — more and more businesses are using emojis. Just look at these examples from my inbox on Tuesday.So let’s take a deeper dive into the world of emojis in subject lines.Shou...
The 8 Most Effective Words to Use in Email
Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, email writing, Internet marketing, Online Marketing

The 8 Most Effective Words to Use in Email

By Liz Willits October 7, 2021 These everyday words can have a huge impact on your email engagement. (Spoiler: We just used one of them.) There’s a simple way to transform your email copy from passable to powerful — choose the right words. Effective words will inspire your subscribers to open, click, and buy.Choosing the wrong words in your next email, on the other hand,  could damage your email engagement and even annoy or insult your audience. By learning a few key tips, you can avoid these common mistakes and write emails your subscribers will love.In this article we’ll talk about:8 Power Words for effective emailsThese 8 everyday words can have a huge impact on your email engagement. (Spoiler: We just used one of them.)You might be surp...
Apple iOS 15 Mail Privacy Protection Open Rate Trends
Deliverability, Digital Marketing, digital mkt, Email Deliverability, email outreach, email statistics, increase opens, Internet marketing, Online Marketing

Apple iOS 15 Mail Privacy Protection Open Rate Trends

By Tom Kulzer October 1, 2021 Apple’s Mail Privacy Protection (MPP) rollout in iOS 15 has Apple’s Mail Privacy Protection (MPP) rollout in iOS 15 has caused fascinating changes in open rate metrics. The most interesting of which is the change in behavior of when we see opens being detected.Let’s dive into a few charts using data from hundreds of millions of delivered messages.Apple Mail opens by a percentage of total mail sentBelow you’ll see the raw volume trends of user opens as Apple iOS 15 is adopted on an hourly basis.Raw opens by hour as Apple iOS 15 is adopted.More Night Time Readers?Look closely and you’ll see the peaks and valleys are different on older iOS versions vs. Apple’s new MPP proxy in iOS 15. Putting prox...
How to Monetize Your Blog: A Comprehensive Guide
Blogging, Digital Marketing, digital mkt, ecommerce, email outreach, Internet marketing, Learn, Online Marketing

How to Monetize Your Blog: A Comprehensive Guide

By Sean Tinney September 27, 2021 Earning money as a blogger is a very realistic option. Learn how to set yourself up for success and the different ways you can be earning a living as a blogger. These days, the opportunities for making money online are seemingly endless. One of the most tried-and-true methods for generating an online income, however, is that of monetizing your blog. Whether you’re looking to earn a healthy side income or could see yourself blogging for a living, there are plenty of opportunities worth exploring.So, just how much money can you make as a blogger—and how do you make money blogging, anyway? This comprehensive guide will explain:How Much Money Can Bloggers Make?The amount of money you can bring in with a blog will...
Intent Data Signals in B2B
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Intent Data Signals in B2B

Sometimes the information we need to make the best decisions is hidden in plain sight. But without the ability to first gather that information, and then to decipher it, it's useless to us. That was true during World War II, when the top-secret German information that the Allied Forces needed to prevent imminent attacks was being transmitted across the airwaves. With teams of people intercepting those messages and tipsters providing additional signals, Allied forces had no shortage of valuable data at their fingertips. The problem was that Germany had encrypted its signals with a seemingly unbreakable code, dubbed Enigma, making it unintelligible and unusable to anyone who didn't have the key to decode it. So, even though the Allies were able to amass mountains o...
How to Repurpose Email Content for Social Media
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

How to Repurpose Email Content for Social Media

By Ovi Negrean September 21, 2021 Don’t do the same work twice — supercharge your social media strategy with your email content, while also growing your list in the process. When creating daily content, regularly coming up with new ideas and implementing them on every marketing channel can become hard at times. But there’s good news: most people prefer to hear from you on one channel only. That means you can repurpose content, and get a big bang for your content buck.  Let’s take email and social media for example. If you’re an advocate who has build a large email list, you may also find yourself considering social media. But does that leave you wondering how much time it’ll take to create new content? In this blog post, we’ll cover repurposing co...
Web Developer Uses AWeber + Thrive To Increase Clients
Digital Marketing, Digital Marketing Agency, digital mkt, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

Web Developer Uses AWeber + Thrive To Increase Clients

By Kelsey Johnson September 16, 2021 Learn how to collect leads, follow-up, and make a sale like Mark Brinker, who gets more business with AWeber and Thrive Suite. Mark operates a successful web design & digital marketing agency in the Detroit area. He built his first website in 1999 and he’s used digital marketing strategies to generate business for himself and his clients ever since.For Mark, his success is based largely on math. Make an educated guess. Take action. Test, tweak, optimize, and automate. Do more of what works and eliminate what doesn’t. Rinse and repeat.Two tools at the center of Mark’s lead generation process are AWeber (since 2008) and Thrive Suite (since 2015).Want to know Mark’s process? Here’s what he does, beginning to e...
Create Your Own Email Template to Use Over and Over Again
Digital Marketing, digital mkt, email design, email outreach, email templates, Internet marketing, Learn, Online Marketing

Create Your Own Email Template to Use Over and Over Again

By Jeni McGuigan September 13, 2021 With the right tools — and a dash of creativity — you can create an email template that makes sending email quick and easy. Sometimes, simply getting started is the hardest part. Especially when you don’t feel like you have the skills or creativity needed to design a beautiful email — it’s often pushed off to the last minute or you end up sending out text based emails. Email templates can help you get started quickly and easily — while creating a brand consistency across your marketing that your readers identify instantly. Why should you use an email template?There are a number of reasons to use an email template, but here are the top concerns that email templates help you address. ConsistencyEmail temp...
Your Guide to Creating a Successful Email Marketing Campaign
best practices, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Your Guide to Creating a Successful Email Marketing Campaign

By Kelly Forst September 2, 2021 Want a successful email marketing campaign? Then you need to do more than send random emails to your audience. Did you know people send 306 billion emails each day? That number will likely hit 361 billion by 2024. It may seem like a saturated field, but marketers report that email marketing is their leading method for acquisition and retention.Email marketing is a powerful tool when used correctly.But, if you don’t follow email campaign best practices, it is easy to get lost in the shuffle of emails people receive every day. Your goal should be to stand out in an inbox full of offers and provoke a response from your audience.What is an email marketing campaign?An email marketing campaign is a series of time-bo...
Buy and Connect a Custom Domain for Your Landing Page
Digital Marketing, digital mkt, email outreach, Internet marketing, New Features, Online Marketing, Updates

Buy and Connect a Custom Domain for Your Landing Page

By Kelsey Johnson August 30, 2021 A custom domain makes your landing pages professional. Buy one now from your AWeber account. Setting up a landing page is one of the fastest ways to create a web presence. All you have to do is pick a pre-designed template, then add your logo, business details, and contact information. Click publish and your page is live!But the URL of your page will look like this:https://yourname.aweb.page/p/4a6e75a4-cb74-4202…It’s not the most shareable or professional link to use for your business.But there’s good news: You can now buy a custom domain — like examplebusiness.com — directly from your AWeber dashboard! Then, the domain will be immediately available for you to use on one or all of your landing pages.Do you...
The Ultimate Guide to Service-Level Agreements (SLAs)
Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Alignment with Sales, Online Marketing

The Ultimate Guide to Service-Level Agreements (SLAs)

60% of global respondents in a LinkedIn survey believed that misalignment between sales and marketing could damage financial performance (LinkedIn 2020), yet there are a number of disconnects between the teams from strategy to process. At many companies, it can feel as if there are 100 miles between sales and marketing. (more…)
How to Get Started With Email Automation
automation, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Get Started With Email Automation

By Kelly Forst August 20, 2021 Here’s everything you need to get started with email automation: from tools to workflows to content tips. Email automation: everybody’s doing it.Ninety-one percent of marketers say automation is critical to their success. Companies using automation see 53 percent higher conversion rates than those not using automation. Seventy-eight percent of marketers say that automation makes them money.I haven’t even mentioned all of the time-saving, trust-building, subscriber-educating benefits, but I think you get the point. Email automation gets results.So why haven’t you tried it yet?Maybe you thought that automation was for bigger, more established businesses. Maybe you think you don’t have the time. Or maybe you just ha...
A Beginner’s Guide to Generating Business Leads the Inbound Way
Digital Marketing, digital mkt, email outreach, Internet marketing, Lead Generation, Online Marketing, PPC

A Beginner’s Guide to Generating Business Leads the Inbound Way

Let’s set the stage: I’m about to dig into the best darn pile of spaghetti and meatballs I’ve ever seen. Just as I twist my fork in the pasta, spear a mouth-watering meatball, and go in for my first savory bite...the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message regarding your oven preferences." This frustrating interruption is why we’re here to discuss inbound lead generation — a solution that can save your business or organization from being that annoying, disruptive cold caller that is ruined by spaghetti night. (more…)
10 Free Email Marketing Tools for Success and Time-Savings
Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email marketing tips, email outreach, Internet marketing, Learn, Online Marketing

10 Free Email Marketing Tools for Success and Time-Savings

By Kelsey Johnson August 13, 2021 Anyone who sends emails can benefit from these free tools that will level-up your marketing. There’s a lot that goes into creating a good email marketing campaign. You need an engaged audience, a message that resonates with them, and a beautiful design to back it up. Plus, it’s important to get the result you want — whether it’s better open rates, selling products or creating positive brand sentiment.Well, good news! It’s easier and cheaper than ever to create good design, messaging, and tracking for your audience — with this arsenal of free tools.When you wrote your first email, did you think it would require so many skill sets? Creating catchy headlines and beautiful images isn’t as easy as it seems.Here...
9 Best Practices for Writing Emails
best practices, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

9 Best Practices for Writing Emails

By Kelly Forst August 10, 2021 Want to get noticed (and not ignored)? Then you need to follow these 9 best practices for writing emails. Email is one of the best tools you have for convincing and converting your leads.But, if you aren’t following best practices for writing emails, you can quickly find your content is considered spam and largely ignored.Think about your own inbox.How many emails are you giving a second glance because of a creative subject line?How many unsolicited brand emails are you opening?What is driving you to open them?More than likely, it all comes down to the value you think you will get from them.The average click-to-open rate for emails in the US is 15.71%.You can get people interested in your copy by followi...
Top 10 Benefits of Email Marketing
Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, Internet marketing, Learn, Online Marketing

Top 10 Benefits of Email Marketing

By Kelly Forst August 6, 2021 Explore some key benefits of email marketing and consider how these could elevate your next marketing campaign. Looking to accomplish more with your marketing budget? It may be time to throw an email marketing campaign into the mix. Email marketing has tons of benefits and offers an impressive return on investment (ROI) while being quick and easy to deploy—even if you don’t have a lot of experience.Still not convinced? Explore some key benefits of email marketing and consider how these could elevate your next marketing campaign.1. Build relationships with customersYour existing email list presents an amazing opportunity to build relationships with people who are already interested in your business. After all, thes...
20 of the Best Product Page Design Examples We’ve Ever Seen
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Website Design Examples

20 of the Best Product Page Design Examples We’ve Ever Seen

If you compare how product pages take shape across different companies, it's clear they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy, interactive elements. (more…)
Building Your Email Newsletter Strategy
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Building Your Email Newsletter Strategy

The competition for awareness is at an all-time high. From social media to television to our inboxes, we're constantly barraged with bids for our attention. The days of sitting down to read the newspaper are long gone. People are now more likely to consume relevant content if it's delivered somewhere they're already spending time—like their email inboxes. And that's showing in the marketplace: A new email newsletter seems to pop up every 15 minutes, and new tools have empowered their creators to reach readers faster and more efficiently than ever. So it's no surprise many marketers are jumping at the opportunity to grow their email audiences, either as a core strategy of the business or just to re-engage their customers. To remind newcomers and incumbents alike in the n...
A Short & Sweet Guide
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Technical SEO

A Short & Sweet Guide

If your website is like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website's pages are about. (more…)
Not Sure When to Send Emails? The Answer is Simpler Than You Think
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase clicks, increase opens, Internet marketing, Learn, Online Marketing

Not Sure When to Send Emails? The Answer is Simpler Than You Think

By Kelly Forst July 27, 2021 Discover the best time to send emails to your subscribers. Use this knowledge to boost open rates and drive results. You may have heard it a million times before. But it’s true: There’s no one best time to send email.That’s because at its core, email is communication. And communication requires two parts: the sender and receiver.And every email has a unique group of receivers. Every audience is different.Plus, if the receiver isn’t in the right frame of mind to process your message, you might as well be talking to yourself. Like any form of communication, your emails are going to have more of an impact if you use timing to your advantage.  In this post, we’ll take a closer look at how email send times can impact y...
Content Repurposing – Here’s How to Do It
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content Repurposing – Here’s How to Do It

Content repurposing is like insurance. Call it "marketing insurance," if you want. It's there to pick up the slack on the days or weeks when you just don't have the time to create marketing collateral and other content. Content repurposing is taking a piece of marketing content and turning it into something else—for example, taking an article you published in a trade magazine and turning into a series of blog posts for your company website. Simple, right? Why repurpose content? Two reasons. First, it saves you time because you won't always be scrambling to create content from scratch. Second, repurposing content helps you promote and amplify that piece of content further. It gives your content more mileage because you're using different forms to get it in front of mor...
5 Steps to Promote and Sell Online Courses
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, online course, online course promotion, Online Marketing, sell online products

5 Steps to Promote and Sell Online Courses

By Kelly Forst July 23, 2021 Discover the benefits of creating and selling an online course, as well as practical tips for successfully promoting your course to boost sales. As a business owner, you’ve probably accumulated a lot of valuable industry knowledge over the years. What you might not realize is that people are often willing to pay good money for that type of knowledge. Have you ever thought about creating and selling an online course to share your expertise with the world? If not, then you could be missing out not only on some profits — but on the opportunity to become an industry leader as well.Benefits of selling an online courseThere are many benefits to creating and selling an online course, regardless of the industry in which your b...
Grow Your Income with Subscriptions & Payment Plans
Digital Marketing, digital mkt, ecommerce, ecommerce landing page, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, sales page, small businesses, Updates

Grow Your Income with Subscriptions & Payment Plans

By Kelsey Johnson June 30, 2021 Get more customers without doing more work when you offer monthly fees and payment plans — now available through AWeber Ecommerce. As an expert, you shouldn’t lower your prices in order to make more money. That’s simply the wrong direction to go in.First of all, the cost of what you offer is worth the value (otherwise no one would have bought it). Plus, you have profits to make — that’s the point of having a business.But what happens when you price out people who need, want, and deserve what you sell, just because they don’t have the cash immediately?Let’s look at an example. Jen has a high-value, expert-level marketing course. It’s 28 hours of content over 10 videos. The people who take it have 100% satisfaction in...
Dynamic Backlink Management
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Dynamic Backlink Management

Backlink-building is huge for SEO. As one of the top-ranking factors in Google's algorithm, building the right backlinks can make or break your online visibility and, in turn, your website's organic traffic. So how can you strengthen your efforts to build and manage links for long-term success? Employ a more dynamic backlink management strategy. What is dynamic backlink management? Dynamic backlink management means taking a holistic approach to link-building.Rather than building links only one month at a time, you can operate a strategy that promotes constant growth and prioritizes healthy links over cheap ones. By doing that, you'll keep your SEO strong for the long run. Here are four tips that can help you be more dynamic with your backlinks. 1. Kno...
How to Grow Your Email List with Instagram
Digital Marketing, digital mkt, email list, email list growth, Email Marketing, email outreach, instagram, Internet marketing, Learn, Online Marketing

How to Grow Your Email List with Instagram

By Kelly Forst July 6, 2021 Discover the value of Instagram for your business, not just as a social media marketing tool, but a platform for growing your email list. As a small business owner, you already understand the importance of optimizing your marketing budget. And while there’s no denying that Instagram and other social media sites can be excellent platforms for marketing your small business, what many business owners don’t realize is that they can actually use these tools to grow their email lists as well.So, what are some of the advantages of Instagram as a marketing tool and how can you harness its power to grow your email list? We’ve got you covered with some marketing tips and tricks geared specifically towards small business owners like you....
Intent Data is the Future of B2B Marketing
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Intent Data is the Future of B2B Marketing

In 1999, Seth Godin started a movement. His premise was simple: People hate to be interrupted, but that's exactly how traditional marketing operates. TV commercials, magazine ads, pop ups, banners, and even billboards work primarily by first interrupting someone, and second (hopefully) holding their attention. Here's the problem: People want to listen to their favorite songs—not ads. They want to watch their favorite shows—not commercials. They want to see the blue sky—not billboards. ...and don't even get me started on the tragedy that is the modern recipe site. In the traditional "interruption-marketing model," we begin with annoying our prospects and then trying to win their favor back. Seth proposed a ...
How to Build Marketing Funnels with Email
advocacy, awareness, consideration, Conversion, Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy, email outreach, Internet marketing, loyalty, marketing funnel, Online Marketing

How to Build Marketing Funnels with Email

By Kelly Forst June 23, 2021 Understanding the marketing funnel will help you transform prospects into loyal customers — who will then refer you to their friends. You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you don’t have a start-to-finish plan for connecting with your subscribers at every stage of their customer journey, you’re wasting your time. Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel.What is the Marketing Funnel?The marketing funnel is a tool that helps you visualize t...
A Complete Guide to Color Wheels & Color Schemes
design, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

A Complete Guide to Color Wheels & Color Schemes

When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report.I know what you might be thinking: "I don't know how to design awesome visuals. I'm not creative." Hi. I'm Bethany, and I will be the first to tell you that I'm not naturally artistic. And yet, I found a strength in data visualization at HubSpot, where I've spent most of my days creating infographics and other visuals for blog posts. So, while I...
Upselling and Cross-Selling Online After the Sale
Digital Marketing, digital mkt, email outreach, Internet marketing, monetization, Online Marketing, sell online products

Upselling and Cross-Selling Online After the Sale

By Kelly Forst June 18, 2021 The selling process shouldn’t stop when someone purchases from you. In fact, it’s only just beginning. The selling process doesn’t end when the initial sale is made.Otherwise, you’re missing out on a huge opportunity for additional income. That’s because of a principle called the Pareto Principle — or the 80/20 rule — saying 80% of a business’s revenue comes from 20% of its customers.And while your numbers may not match this exactly, there’s some truth to it. Most of your revenue likely comes from a small set of loyal customers.While loyalty is an important factor contributing to that 80% of revenue, it’s not the only factor. Applying smart selling principles online can make a big impact on your bottom line. Tw...
You Don’t Have an Email Marketing Strategy: Here’s How to Make One
Blog, Digital Marketing, digital mkt, email list, Email Marketing, email marketing strategy series, email outreach, Internet marketing, Online Marketing, PPC

You Don’t Have an Email Marketing Strategy: Here’s How to Make One

Email Marketing is a pillar of digital marketing. Not only is it one of the oldest forms of digital marketing, it has also proven to be the most effective in terms of converting views into revenue. As a marketing professional and/or successful business owner, you probably know this.Even so, do you really appreciate how valuable email marketing can be for your business? With appreciation comes dedication and a commitment to the time, money, and development necessary to create a strategy that not only delivers results, but also seamlessly integrates with your overall marketing plan.I’ll give you an incentive to develop your own email marketing strategy. I’ll tell you a story of how a free email newsletter turned into $27 million. It’s the story of The Hustle.The $27 Millio...
How to create a landing page in 8 steps
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, free landing page builder, free landing pages, Internet marketing, landing page builder, landing page design, landing pages, Online Marketing, PPC

How to create a landing page in 8 steps

By Kelsey Johnson June 11, 2021 Getting more sales doesn’t have to be rocket science. Learn the 8 steps to build a landing page in under an hour. Creating a landing page is easier than ever these days, but it can still be intimidating to get started. Like most entrepreneurs, you may be concerned about time.“How long is this going to take? Will it even be worth it?”Answers: It can take less than an hour. And yes, it’s worth it.But let’s start with why you want a landing page in the first place. High consumer expectations and increased competition makes sales hard. Larger companies have been using targeted marketing for years now, changing how your customers expect to be treated.In fact, “80% of consumers are more likely to make a purchase w...
Content Marketing Metrics to Measure Results
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content Marketing Metrics to Measure Results

Most marketers seem to be taking it on faith that their work is effective: Only 35% of marketers say they think it's "very important" to know the return on marketing investment (ROMI), according to a survey from HubSpot. But that same survey found that 91% of marketers are confident that their campaigns are influencing revenue. If marketers don't understand the ROI of their marketing efforts, they can't possibly know that those efforts are benefiting the bottom line. That's especially true with content marketing, which is inherently a long-term investment: A single piece of content doesn't necessarily lead directly to an increase in sales, which means there's no simple formula for determining content ROI. But just because measuring content marketing ROI isn't always ea...