Friday, March 13Digital Marketing Journals

email outreach

Marketing experiments every growth team should run
26Feb By Kayla Schilthuis-IhrigNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Experiments, Online Marketing

Marketing experiments every growth team should run

Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed. Creating new marketing strategies is foundational to marketing, helping brands reach new customers and gather data that helps facilitate smarter business decisions. (more…)
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How to Use ChatGPT to Write Better Emails (Without Copy-Pasting)
18Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

How to Use ChatGPT to Write Better Emails (Without Copy-Pasting)

By Sean Tinney January 26, 2026 Drafting emails takes time. You write. You rewrite. You second-guess your subject line. What if ChatGPT could handle the drafting for you? ChatGPT can analyze your best campaigns and write new emails that match with AWeber’s MCP. It saves drafts directly to an AWeber account. No tab-switching. No copy-pasting. Why This Works Most people write emails, then hope they perform. AWeber MCP does the opposite. ChatGPT looks at your top campaigns—highest opens, most clicks—and uses those patterns for new emails. You get emails that sound like you and match what your audience responds to. Written in minutes, not hours. How to Use ChatGPT to Write Emails 1. Tell ChatGPT what you need Be specific. The clearer your prompt...
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How Joy Dakinisun Launched Her New Website with Email Marketing Ready from Day One
2Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Success

How Joy Dakinisun Launched Her New Website with Email Marketing Ready from Day One

By Sean Tinney January 29, 2026 Meet Joy Dakinisun – business coach Joy Dakinisun, an online business coach, was getting ready to launch her new website quantumleapwithjoy.com. Most of her energy was focused on getting the design right, refining her messaging, and making sure everything reflected her brand. She knew email marketing would help her capture subscribers from day one. But between finalizing her website, serving clients, and creating content, actually setting it up kept getting pushed to the bottom of her to-do list. She kept telling herself she’d set it up after launch. But deep down, she knew launching without email meant missing critical opportunities. No immediate value for new visitors. No way to book calls or get support. No foundation for turning inte...
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How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)
25Jan By Mandy BrayNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)

HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on the right metrics. (more…)
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How a Busy Candle Maker Doubled Her Email List Without Learning Email Marketing
17Jan By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How a Busy Candle Maker Doubled Her Email List Without Learning Email Marketing

By Sean Tinney January 14, 2026 💼 Meet Melissa Williams of Pea Pod Country When you’re making and selling candles and wax melts, your time goes into what you do best—pouring, scenting, and creating products your customers love. For Melissa Williams, founder of Pea Pod Country, most of her business hours are spent in production mode, crafting the candles and wax melts that keep her customers coming back. She knew email marketing would help her business grow. But between production, fulfillment, and running her business alongside full-time commitments, actually setting it up kept getting pushed to tomorrow. 😫 Challenge: Not Enough Time for Email Marketing For Melissa, the biggest challenge was finding the time to do email marketing. “As a maker...
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Why The Sales Team Hates Your Leads (And How To Fix It)
1Jan By Kevin BarberNo Comments
B2BMarketing, Blog, Brand Awareness, Collaboration, CustomerRetention. CustomerReviews, Digital Marketing, digital mkt, email outreach, GrowthMarketing, Internet marketing, LeadGeneration, Marketing, Online Marketing, sales

Why The Sales Team Hates Your Leads (And How To Fix It)

You ask the head of marketing how the team is doing and get a giant thumbs up. 👍 “Our MQLs are up!” “Website conversion rates are at an all-time high!” “Email click rates have never been this good!” But when you ask the head of sales the same question, you get the response that echoes across sales desks worldwide — the leads from marketing suck.  If you’re in this boat, you’re not alone. The issue of “leads from marketing suck” is a common situation in most organizations. In a HubSpot survey, only 9.1% of salespeople said leads they received from marketing were of very high quality. Why do sales teams hate marketing-generated leads? And how can marketers help their sales peers fall in love with their leads?  Let’s dive into the answers to these questions. Then,...
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Run Your Email Marketing From ChatGPT and Claude
24Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Run Your Email Marketing From ChatGPT and Claude

By Sean Tinney December 17, 2025 What if you could run your entire email marketing operation from ChatGPT or Claude? AWeber connects directly to ChatGPT and Claude. Link your account once. Then manage everything conversationally. Write campaigns, analyze performance, manage subscribers, create forms—without switching tools. 👉 Join the AWeber MCP Beta What You Can Do With AWeber MCP 📊 Understand what’s driving your results Do you know your data is telling you something, but you’re not sure what? Ask ChatGPT or Claude to analyze your campaigns: “Which of my last 10 emails got the highest engagement? What did they have in common?” “My open rates dropped this month. What might be causing it?” “Compare my urgency-focused subject lines to m...
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AI-powered email content suggestions that actually convert leads
16Dec By Cassie Wilson ClarkNo Comments
ai-hidden, artificial intelligence, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

AI-powered email content suggestions that actually convert leads

AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data, predict engagement, and generate personalized content that converts. (more…)
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The Ultimate Guide to Digital Marketing in 2025: Predictions from Our Elite Coaches
8Dec By Kevin KramerNo Comments
Blog, Convert More Clients, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Grow Your Practice, Internet marketing, marketing business, marketing strategies, Marketing Strategy, Online Marketing, Serve More Clients

The Ultimate Guide to Digital Marketing in 2025: Predictions from Our Elite Coaches

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. It’s a world full of shiny new tools, AI-driven tactics, and the latest buzzwords—but succeeding in this ever-changing environment requires more than just chasing trends. True success comes from having a clear, adaptable strategy that aligns with your goals. That’s why we’ve tapped into the expertise of our Elite Marketing Program coaches. These are not just industry experts; they’re leaders who have guided countless businesses to real, measurable results. Learn more about their work and explore their expertise: Their insights offer not just predictions but actionable strategies for navigating the challenges and opportunities of 2025. This isn’t about jumping on the next bandwagon. ...
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How to Make Your Emails Look Professional in Under 2 Minutes
30Nov By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

How to Make Your Emails Look Professional in Under 2 Minutes

By Sean Tinney November 25, 2025 Your email content might be excellent, but if the formatting looks thrown together, subscribers notice. Mismatched fonts, inconsistent button colors, and random link styling make your business look disorganized even when everything else is professional. The problem isn’t your design skills. It’s that most email platforms make you format every element individually. Change your button color? Click through every single button. Update your headline font? Go through every heading one by one. By the time you’re done, you’ve spent 15 minutes on formatting instead of strategy. Here’s the better approach: centralized style controls that let you set formatting once and apply it everywhere. Theme Settings: Format Once, Apply Everywhere In AWebe...
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Connect Facebook Lead Ads to Your Email List in 5 Minutes (No Zapier Required)
6Nov By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Connect Facebook Lead Ads to Your Email List in 5 Minutes (No Zapier Required)

By Sean Tinney November 3, 2025 Your Facebook lead just filled out your form. How long until they get your first email? If the answer is “hours” or “when I download the CSV tomorrow,” you’re losing conversions. Speed matters—leads who receive immediate follow-up convert at dramatically higher rates than those who wait. The manual process—downloading CSVs from Facebook Ads Manager, importing to your email platform, triggering your sequence—creates delays that kill conversions. Every hour between signup and first email drops your conversion likelihood. AWeber’s direct Facebook Lead Ads integration eliminates that delay. Connect once, create automation rules that route leads from specific campaigns to specific email sequences, and your Facebook lead ads email notification...
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10 best email marketing tools for event planning businesses in 2025
29Oct By juthompson@hubspot.com (Justina Thompson)No Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

10 best email marketing tools for event planning businesses in 2025

Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them over time. The challenge? CRM needs in the event-planning industry are uniquely demanding. Event-planning businesses must juggle multiple stakeholders (clients, vendors, attendees, and sponsors), shifting timelines, varied event formats (virtual, hybrid, and live), and the need to both scale and personalize communications — all at once. (more…)
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What Are the Best Ways to Improve Email Performance for Small Businesses?
19Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

What Are the Best Ways to Improve Email Performance for Small Businesses?

By Sean Tinney September 17, 2025 Every day, small businesses send thousands of emails that get ignored, deleted, or lost in spam folders. Meanwhile, other businesses in the same industries are turning their email lists into revenue-generating machines that bring in customers while they sleep. The difference isn’t luck, big budgets, or fancy marketing teams—it’s strategy. Yet 73% of small and medium businesses surveyed lacked confidence in their marketing strategies, missing out on email’s massive potential for driving engagement and revenue. If you’re running a small business and want to maximize your email marketing results without spending a fortune or hiring a marketing team, you’re in the right place. This guide reveals the most effective strategies to boost your ema...
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Does Email Marketing Still Work in 2025? (The Surprising Truth About ROI)
26Aug By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Does Email Marketing Still Work in 2025? (The Surprising Truth About ROI)

By Sean Tinney August 22, 2025 Here’s what happened when ecommerce platform Sellvia implemented automated email workflows: they now generate $370,000+ per month from their email campaigns alone. Even more impressive? They’ve recovered over 2.1 million lost transactions and re-engaged 120,000+ inactive customers—all on autopilot. If you’re questioning whether email marketing still works in today’s crowded digital landscape, you’re asking the right question. With TikTok ads, Instagram reels, and countless other “shiny new” marketing tactics competing for attention, it’s natural to wonder if email has lost its edge. The reality? Email marketing isn’t just surviving—it’s thriving in ways that might surprise you. Why Email Marketing Still Dominates in 2025 The Numbers Do...
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15 Essential types of marketing emails for higher engagement and revenue
9Jul By Kelly ForstNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email marketing beginners, email outreach, Internet marketing, Learn, Online Marketing

15 Essential types of marketing emails for higher engagement and revenue

By Kelly Forst July 1, 2025 Email marketing remains one of the most effective digital marketing channels, with an average ROI of $42 for every $1 spent. You’ve heard the advice — send personalized, targeted emails, welcome subscribers to your list, recognize customer milestones and celebrations, and so on. But did you know there are different types of emails to help you do each of those things? Email marketing encompasses 15 distinct email types, each serving specific purposes in the customer journey from awareness to retention. You don’t have to use all of them, but let this comprehensive guide help you find the best way to reach your audience. Quick Reference: 15 Essential Marketing Email Types Conversion-Focused Emails Transactional emails – Order confirmatio...
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How I localized AI-generated emails for international markets without losing the human touch
1Jul By Aarshiya KhandelwalNo Comments
ai-hidden, artificial intelligence, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How I localized AI-generated emails for international markets without losing the human touch

Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This wasn’t my first time navigating global nuance. With an MBA in International Business and experience working on a global consulting project in Portugal, I’d already seen how messages land differently depending on culture, tone, and language. But this was my first time applying that lens to AI content generation in my MarTech AI role at HubSpot — and it was more complex than expected. We already had an AI-generated email prompt that worked well in English—conversational, friendly, and context-aware. The challenge? Making it work in Spanish and French without sounding robotic, clumsy, or culturally off-base. Sounds easy. It wasn’t. The Hidde...
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Event-Based Email Automation: How to Engage Your Audience at Exactly the Right Moment
15Jun By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing

Event-Based Email Automation: How to Engage Your Audience at Exactly the Right Moment

By Sean Tinney June 12, 2025 Every time someone clicks away from your store, chances are high you’ll never see them again—unless you act in seconds. Event-based email automation flips the script, sending tailored messages the instant a subscriber takes action (or inaction), so you recover lost sales and keep engagement soaring. In today’s inbox-crowded world, timing isn’t just everything—it’s the only thing. By aligning your campaigns with real user behaviors—like browsing products, downloading resources, or leaving items in a cart—you’ll deliver the right message to the right person at precisely the moment they’re most receptive. No more generic blasts. No more missed opportunities. In this guide, you’ll discover exactly how event-based email automation works, why it out...
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Are blogs dead? I asked 10 marketing experts
7Jun By mbretous@hubspot.com (Martina Bretous)No Comments
Blogging, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Online Marketing

Are blogs dead? I asked 10 marketing experts

Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?” It's a fair question. After all, platforms evolve and audience habits shift. But the idea that blogs are irrelevant today? That’s a myth I was eager to investigate. To get a clear answer, I turned to marketers across SEO, content, and digital strategy to find out whether blogging is still worth the investment. Here's what they said. Table of Contents Are blogs dead? According to marketers, not even close. Blogs aren’t just alive — they’re evolving. According to HubSpot’s 2025 State of Blogging report, half of marketers say they saw better ROI from blogging in 2024 than the year before. And nearly half plan to invest ev...
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How to Start a Newsletter: A Step-by-Step Guide for Beginners
22May By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to Start a Newsletter: A Step-by-Step Guide for Beginners

By Sean Tinney May 22, 2025 Ever felt like your great ideas, business updates, or stories vanish into the social media void? Imagine reaching your audience directly, with no algorithms dialing down your message. That’s the power of starting a newsletter. Whether you’re looking to build a community, drive sales, or simply share your passion, a newsletter is your most dependable digital megaphone. If you’re wondering how to start a newsletter, the process is easier (and more affordable) than you might think. You can start a newsletter for free, learn the steps in under 10 minutes, and launch even if you have zero technical experience. Here’s everything you need to know to get started today—including the essential tools, best practices, and real-world advice to grow your subscriber ...
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NEW: Grow Your List with AWeber’s Direct Facebook Lead Ads Integration
4Apr By Jesse KennedyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

NEW: Grow Your List with AWeber’s Direct Facebook Lead Ads Integration

By Jesse Kennedy March 20, 2025 Finding new customers is one of the biggest challenges for small business owners. Facebook Lead Ads are a great way to reach new audiences, but the real work begins after capturing a lead. Without a streamlined way to follow up, those valuable leads can quickly go cold. That’s where AWeber’s new direct Facebook Lead Ads integration comes in. Now, instead of manually downloading and uploading leads or relying on expensive third-party tools, you can seamlessly sync your Facebook leads directly into your AWeber email list, saving time, reducing errors, and increasing conversions.  >> Integrate Facebook Leads Ads with AWeber now Here’s how this new feature helps small businesses grow and engage their audience more efficiently than ever...
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Introducing Email Automation with Version Control
22Jan By Jesse KennedyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Updates

Introducing Email Automation with Version Control

By Jesse Kennedy January 15, 2025 Managing automations has never been easier or more intuitive. The latest updates to the Campaign Builder give you the flexibility, control, and peace of mind to test, refine, and perfect your email automations without disrupting live workflows. Whether you’re making small tweaks or experimenting with bold new strategies, automations with version control ensures you’re in the driver’s seat, every step of the way. From streamlined editing to auto-saving your work, these enhancements were designed to eliminate the stress of managing automations and give you more time to focus on what really matters, connecting with your audience. Here’s a closer look at how these updates can transform your email marketing experience. Freedom to Experiment wi...
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Content Marketing Team Dynamics That Deliver Results
21Dec By Sharath ByloliNo Comments
Content Planning, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

Content Marketing Team Dynamics That Deliver Results

As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation of what a content marketing team achieves for the organization at large. The natural assumption about content marketing teams is that we write a bunch of blogs with some SEO guidelines or create some witty social media posts, and voila, the job is done! As an insider, I have seen firsthand that a solid content marketing team does much more than this. Content is the driver of discoverability for a company, and a solid content marketing team will help you achieve that. The fact that 45% of marketing and media leaders plan to increase their conte...
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Email automation best practices for highly engaging campaigns
7Aug By James WestfieldNo Comments
automation, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Email automation best practices for highly engaging campaigns

By James Westfield July 25, 2024 Creating an automated email campaign can seem daunting. You have to consider multiple factors that can make or break your conversions. At the same time, you have to do this while balancing your customers’ needs. Then there’s the need to ensure your automated email series addresses every stage of the buyer’s journey. To make the process easier, we’ve put together this guide. Follow these email automation workflow best practices for optimal results.: 6 email automation best practices to follow Ready to jump on the email automation bandwagon? Follow these six email automation best practices to reach your subscribers with the right emails at the right time: 1. Set goals and map your automated workflow  Setting up an automated email wo...
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15 Landing page best practices to get more conversions
14Jul By Sean TinneyNo Comments
best practices, Digital Marketing, digital mkt, email outreach, Internet marketing, landing page beginners, landing page builder, Learn, Online Marketing

15 Landing page best practices to get more conversions

By Sean Tinney July 9, 2024 You sit down at your desk fired up and ready to create a killer landing page. No doubt, this page is the thing that will make your email list sprout faster than flowers in May. You stare at a blank canvas, willing the words flow through your keyboard. But all you see is a blank screen. You know a landing page can be a powerful marketing tool, but getting started from scratch can feel daunting.  Thankfully, having some tried-and-true landing page best practices to follow will help you overcome the blank screen to create a landing page that converts visitors to subscribers without hesitation. Read on for 15 tips, tricks and landing page best practices to help you create a high-converting landing page. 1 – Write a benefit-focused headl...
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How Tagging Strategies Transform Marketing Campaigns
28Jun By Guarav SharmaNo Comments
analytics, Blog, branding, Content categorization, Content discoverability, Customer segmentation, data-driven marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Hashtag tracking, Influencer Marketing, Internet marketing, Marketing Campaigns, Online Marketing, personal branding, personalization, SEO, Social Media Engagement, Tagging strategy

How Tagging Strategies Transform Marketing Campaigns

As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task.  That’s where strategies like tagging come in.  It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise and reach the right audience. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign.  Let’s get to it.  How Brands Use a Tagging Strategy Tagging involves using keywords or labels to categorize and organize content, products, or customer data. You attach tags to specific items or information to make searching, sorting, and analyzing data easier.  There are various type...
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10 easy steps to creating an online course to sell
20Jun By Pam NeelyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, sell online

10 easy steps to creating an online course to sell

By Pam Neely June 19, 2024 More than half of all aspiring creators want to go into content creation. That’s more than those hoping to sell products and services. Consider that alongside the fact that most people prefer educational content to entertainment content. One of the most popular forms of sellable educational content is the online course. A key reason for this is how easy it can be to create one. But don’t you need a huge following to sell a course? Not necessarily. In 2021, about 62% of online students were taking courses created by people with fewer than 10,000 social media followers.   You may not need a huge audience to have a successful course, but you need to get a few things right. Today, we’re going to share exactly how to create an online course to sel...
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Grow your email list quickly: 43 strategies to add high-quality subscribers
27May By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, grow email list, Internet marketing, Learn, list building, Online Marketing

Grow your email list quickly: 43 strategies to add high-quality subscribers

By Rhonda Bradley May 24, 2024 Have you hit a speed bump when it comes to growing your email list? If you want to quickly grow your list without compromising its quality,  this guide is for you. There are countless ways to add new people to your email list. However, effective email marketing means building a list of subscribers who will open, read, and engage with your emails. When you’re looking to grow fast,  it’s easy to lose sight of aiming for quality subscribers. We’ve got you covered. This guide shows you 43 strategies to help you rapidly grow your email list without compromising on the quality of your subscribers. Let’s jump in. 8 Multi-channel strategies to add subscribers to your email list fast Here are eight strategies to help you grow you...
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How to Write a Great One [+ Free Generator]
19May By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments
Digital Marketing, digital mkt, Email Inbox Tips, email outreach, Internet marketing, Online Marketing

How to Write a Great One [+ Free Generator]

I send out dozens of emails every day. Like a letter, each ends with a handy email signature that shares a bit more information about the work that I do. It’s a little note that allows me to market myself. With over 300 billion emails sent and received daily worldwide, your email signature serves 300 billion opportunities to get that extra marketing boost. (more…)
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The 8 best ways to promote affiliate links in 2024
3May By Phil NorrisNo Comments
affiliate marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The 8 best ways to promote affiliate links in 2024

By Phil Norris May 2, 2024 Affiliate marketing has grown from a niche pursuit into one of the most popular ways for content creators to monetize their online audience. Indeed, one in three publishers say affiliate marketing is in their top three revenue sources, while one in 10 say it’s their #1 revenue stream. But you’re not going to make any money as an affiliate if you can’t find an effective way to get your affiliate links in front of as many people as possible. So what’s the best way to promote affiliate links? To answer that question, we’re going to round up eight of our favorite promotional strategies, each backed by real-world examples from successful affiliate publishers. Let’s get into it… How affiliate links work Before we start discussing where to ...
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How to increase brand awareness on social media
15Apr By Rhonda BradleyNo Comments
Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

How to increase brand awareness on social media

By Rhonda Bradley April 11, 2024 Social media brand awareness can deliver huge advantages to businesses.  A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. With the right approach, all those benefits can translate to big profits and a healthy ROI for your business. But in a world where nearly 5 billion people upload 2 billion photographs and videos to social media daily, finding a way to stand out can be challenging. Fortunately, you don’t have to wonder how to get noticed on social media because we’ve got answers for you in the guide below. I reached out to several industry experts who shared first-hand experience and creative tips for building brand awarenes...
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5 Psychological Tactics to Write Better Emails
14Apr By Phill AgnewNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

5 Psychological Tactics to Write Better Emails

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at the White House. You’ll learn how I doubled my 5 star reviews with one email, and why one strange email from Barack Obama broke all records for donations. 5 Psychological Tactics to Write Better Emails Imagine writing an email that’s so effective it lands you a job at the White House. Well, that’s what happened to Maya Shankar, a PhD cognitive neuroscientist. In 2014, the Department of Veterans Affairs asked her to help increase signups in their veteran benefit scheme. Maya ...
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Interactive Posts: Steal these ideas and say goodbye to boring social media
10Apr By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, social media

Interactive Posts: Steal these ideas and say goodbye to boring social media

By Rhonda Bradley April 9, 2024 Have you ever dreamed about waking up to discover that your brand’s social media page went viral overnight? Or that, within a few months, you were able to build a highly engaged audience that feels like a real community?Social media success happens on different timelines, but there’s one thing you can count on: Interactive content is one of the most reliable ways to get there. Whether you’re looking to expand reach and awareness, grow your audience, or drive traffic and conversions, engagement is the key to making it happen on social media.  Keep reading for creative and popular ideas on how to create interactive content for your brand. You’ll find ideas and suggestions, plus insights, stories, and tips from people with first-hand experie...
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60 Remote Work Stats to Know in 2024
9Apr By pbump@hubspot.com (Pamela Bump)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Office Culture, Online Marketing, remote-work

60 Remote Work Stats to Know in 2024

My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work. We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy. (more…)
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17 Powerful strategies to increase click-through rate in email marketing
6Apr By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase clicks, Internet marketing, Learn, Online Marketing

17 Powerful strategies to increase click-through rate in email marketing

By Sean Tinney April 4, 2024 Are you frustrated with crafting what you think is the perfect email, only to see it fall short when it comes to getting clicks? You’re not alone.  Picture this: You’ve nailed the subject line, you’ve hooked your readers with enticing content, and you’ve hit send with high hopes. But then, crickets. Your open rate looks good, but where are the clicks?If you’ve ever found yourself scratching your head over this conundrum, you’re in the right place. We’re going to dive deep into the world of email marketing to uncover the secrets to boosting your click-through rate.  Get ready to learn how to turn those opened emails into action-packed click-throughs that drive results. How to improve email click through rates 1. Stick to one main call to a...
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17 of the most common email marketing mistakes to avoid
3Apr By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

17 of the most common email marketing mistakes to avoid

By Sean Tinney April 2, 2024 We’ve all messed up with email marketing at some point. You hit send, and then that sinking feeling hits you. You’ve goofed up, and now it’s out there for everyone to see. It’s like sending a message in a bottle into the vast sea of the internet, and you can’t reel it back in. Some email marketing mistakes are obvious and can undo all the hard work you’ve poured into your campaign. But there are other blunders that are equally damaging, yet you might not have even realized you were making them. You might be oblivious to some of the mistakes you’ve made until it’s too late.And when those mistakes get sent out to thousands of people in an instant, the fallout can be huge. Knowing what email marketing mistakes to watch out for, can help you avoid ...
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Unlocking Hidden Revenue: The Inbox Retargeting Methodology
30Mar By Justin RondeauNo Comments
agency growth, Blog, Conversion Optimization, Digital Marketing, digital mkt, email, email list, Email Marketing, Email Marketing Resources, email outreach, email retargeting, inbox, Internet marketing, Lead Generation, marketing automation, Online Advertising, Online Marketing, PPC, retargeting, Retargeting Tactics, Revenue Generation

Unlocking Hidden Revenue: The Inbox Retargeting Methodology

Page conversion rates have ALWAYS been a problem. The simple fact is most people don’t convert even on the most optimized pages.  What’s why traditional retargeting on ad networks has been so dang powerful. While retargeted leads come cheap, they still aren’t free. Worse, you’re back competing against your competition in the ol’ ad auction system.  For the last 6 years, I’ve been using a tactic called Inbox Retargeting to identify who lands on my key pages and directly reach out to them in their inbox.  No more ads. No more auctions. Just a targeted contact that showed they were interested, but didn’t quite take the leap yet.  Before I dive into the “What’s” and “How’s”, this tactic can only be used in the good ol’ US of A. If you aren’t in the states or don’t have clients in t...
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How to be a successful affiliate marketer: Growth strategies & tips
29Mar By Phil NorrisNo Comments
affiliate marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, PPC

How to be a successful affiliate marketer: Growth strategies & tips

By Phil Norris March 28, 2024 Did you know the average affiliate marketer makes just over $8,000 a month? Not bad for a job that lets you work anywhere, set your own hours, and earn passive income.But, as always, there’s a catch: That figure is massively skewed by affiliate marketers with 10+ years of experience, who bring in an average monthly income of $44,000+. Meanwhile, if you’re in your first year of affiliate marketing, you can expect a slightly more humble return of $636 a month. Which probably won’t even cover your bills, let alone fast-track you toward a life of luxury. Still, if you can get through those tricky first two years, the rewards are there for the taking. And we can help you get there by sharing our top tips on how to be a successful affiliate...
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2 Ways to Take Back the Power in Your Business: Part 1
26Mar By Christene MarieNo Comments
Blog, Bottom line, Business control, business strategy, Competition, content marketing, Customer relations, Digital Marketing, digital mkt, ecommerce, email outreach, Entrepreneur Interviews, entrepreneurship, goal setting, Internet marketing, leadership, Marketing, Marketing Agencies, Marketing Management, Online Marketing, Self-awareness, SEO, Social, social media, social media marketing

2 Ways to Take Back the Power in Your Business: Part 1

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year.  I needed to take back control of my business.  And I am charging you to do the same.  While I have provided two strategic ways to do so, the first outlined below and the second outlined in this blog post, it is critical that we first identify the root issue.  Why are you and I not operating in the driver’s seat of our marketing and/or businesses?  Three fundamental core challenges come in the form of 3 Cs: Competition, Colleagues, and Customers. Who Are You Listening To? 1. Competition We know the feeling all too well. We feel a pit in our stomach or a slight racing of the heart when ou...
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Spring GIFs: Add Some Attention-Grabbing Fun to Your Emails
24Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, gifs, Internet marketing, Learn, Online Marketing

Spring GIFs: Add Some Attention-Grabbing Fun to Your Emails

By Sean Tinney March 21, 2024 Spring is a time for new beginnings, fresh starts, and warmer weather. And what better way to welcome the season than with some fun and colorful spring GIFs?  GIFs have become a popular way to add some animation and personality to email campaigns. To help you enhance your email, and even your landing pages, our designers have created an amazing collection of spring GIFs. Plus GIFs for holidays and events that take place in the spring. Just scroll down to check them out for yourself. So go ahead, find your favorite spring GIF and use it in your next email or landing page. Download your spring GIFs Downloading your GIFs are really easy: Step 1: Find the animated spring GIF below that you want to use in your email. Step 2: Save it by ...
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Diving Deep Into Marketing in Construction (My Takeaways)
22Mar By Precious OboidheNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Strategy, Online Marketing, PPC

Diving Deep Into Marketing in Construction (My Takeaways)

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products. (more…)
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Lead generation for coaches: Strategies to supercharge your coaching business
19Mar By Phil NorrisNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Lead Generation, Learn, Online Marketing

Lead generation for coaches: Strategies to supercharge your coaching business

By Phil Norris March 19, 2024 Coaching is all about helping people achieve their goals — whether in business, relationships, health, or anything else. But if you’re going to build a successful online coaching business, you need a constant stream of new leads. People who are interested in your advice and support, and who could be tempted to pay for your services with a little gentle persuasion. That’s why the best coaches also have the best marketing strategies.Want to find out how they do it? You’re in the right place. In this article, we’ve rounded up our top strategies on lead generation for coaches, backed up by a bunch of real-world examples. Let’s get into it… Key elements of lead generation for coaches As you’ll see from this article, there’s no shortage of ...
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[New Features] It’s way easier to set up DKIM and DMARC
16Mar By Chris VasquezNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, New Features, Online Marketing

[New Features] It’s way easier to set up DKIM and DMARC

By Chris Vasquez March 15, 2024 You use AWeber to get the right message to the right person at the right time, and we’re obsessed with making that happen. We recently released several improvements to help you get in compliance with recent Gmail and Yahoo sender requirements to make sure your mail keeps getting where it’s supposed to go – plus some other helpful updates to help you build your list, and ultimately earn more.🖱️ Set up your DKIM and DMARC records with just a few clicks ✅ Have confidence in your email authentication with the DKIM/DMARC checkers 💰 Easily accept donations with a donation landing page 👋 Onboard new subscribers more effectively with a 3-message welcome campaign 🧲 Grow your list using these new ...
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How to start a food blog: Recipe for success
13Mar By Rhonda BradleyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to start a food blog: Recipe for success

By Rhonda Bradley March 12, 2024 You have a passion for food and want to share it with the world. Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people.It also boosts your credibility as a chef or author.  And it gives you another way to earn income and promote your books and products to a wider audience. Plus, there’s all the food. But getting started as a food blogger might sound complicated, especially if you’ve never launched a website before. There are a lot of steps and decisions involved, and you may find yourself wondering “Where do I begin?” If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. This recipe for food blo...
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How to Create a Great Social Media Strategy in 2024 (+New Data)
11Mar By adecker@hubspot.com (Allie Decker)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Social Media Strategy

How to Create a Great Social Media Strategy in 2024 (+New Data)

Creating social media strategies can be overwhelming, especially when you're just launching your brand or just building your online presence for the first time. So many channels, features, tools, and products available – but so little time to fit them all into your marketing strategy. (more…)
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Email Preheaders: Tips to Increasing Your Open Rates
8Mar By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, increase opens, Internet marketing, Learn, Online Marketing, subject line

Email Preheaders: Tips to Increasing Your Open Rates

By Sean Tinney March 6, 2024 Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window.So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send.  When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line. The email preheader length will vary by device and which Internet Service Provider (ISP) like Gmail or Yahoo! subscribers use. However they are typically between 50 to 100 characters or about 6 to 11 words.  Below, you can see an email preheader example on a desktop inbox, and another on a mobile ...
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39 of the Best SEO Tools for Auditing & Monitoring Your Website in 2024
7Mar By tom@measuredsem.com (Tom Demers)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, PPC, SEO

39 of the Best SEO Tools for Auditing & Monitoring Your Website in 2024

For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete. (more…)
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Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward
5Mar By Firaol BirhanuNo Comments
ai, Attract More Clients, Blog, Boost Conversions, chatbots, content marketing, Convert More Clients, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Increase Engagement, Influencer Marketing, Internet marketing, lead acquisition, lead conversion, lead gen, Lead Generation, Marketing Skills, Online Marketing, paid ads, SEO, social media marketing, Traffic Generation

Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward

Imagine a world where Sherlock Holmes has the sharpest mind but no intriguing mysteries to solve. Or Iron Man without his tech-suit. They are simply incomplete without one another.  In the same way, lead generation is the lifeline of businesses. Without a consistent inflow of customers, even the best business idea will fail to flourish. And you don’t want that, do you?  This is where we come into the picture. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Each one, when done right, can help you achieve your goal without any difficulty. So, let’s jump right into it! 1. Content Marketing 7.5 million blogs are published each day. There is a reason why more and more businesses are jumping on the content bandwagon. This is because the...
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How to create a single-page website that leads to a conversion
3Mar By Phil NorrisNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, landing page builder, Learn, Online Marketing

How to create a single-page website that leads to a conversion

By Phil Norris February 29, 2024 When you think of a website, you probably imagine a homepage with a menu linking to various categories and sub-pages. But not every business or creator needs a classic multi-page website. For many, a long-scrolling, single-page website could be the perfect solution.Which approach is right for you? And if you decide to create a one-page website, what crucial elements do you need to include? Read on to answer those questions (and more)… What is a one-page website? A one-page website is exactly what it sounds like: a site containing a single HTML page, with no links to additional pages (like a blog, contact page, or About Us page). These clutter-free, easy-to-navigate websites are designed to provide just the right amount of detail to...
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Best blogging platforms for every type of blog
28Feb By Rhonda BradleyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Best blogging platforms for every type of blog

By Rhonda Bradley February 27, 2024 If you’ve ever had a blog before, you probably know what a hassle it can be to decide which blogging platform to choose. Each boasts a long list of tools and features that can start to sound alike after you’ve browsed five or six of them. If you’re looking to start your first blog, choosing the right blogging platform can be even more difficult. Especially when (and we all know this happens) everyone you know has a different, and often passionate, opinion on which one is best.In this guide to the best blogging platforms, we make it easy for you to choose the best blogging platform for your business or personal blogging needs. You’ll discover which are easy or difficult to use, how much they cost, why people do and don’t like them, and who e...
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How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]
26Feb By esantiago@hubspot.com (Erica Santiago)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. Years ago, I underwent a total rebrand. Before joining HubSpot, I was content creating for years as a local journalist in Florida. So, most of my social media handles and content were geared toward news and politics. However, I eventually left the news business and started creating content for myself. Soon, my content transitioned from news stories to videos, podcasts, and blog posts about anime, manga, and "nerdom." As I've said in other blog posts, I'm a hobbyist regarding content c...
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Instagram SEO best practices to increase your reach
25Feb By Rhonda BradleyNo Comments
Digital Marketing, Digital Marketing Agency, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, SEO, social media

Instagram SEO best practices to increase your reach

By Rhonda Bradley February 20, 2024 If you’ve ever wondered whether your small Instagram account can compete with giant brands on Instagram, this article is for you. Building an audience on Instagram can feel intimidating. Fortunately, understanding Instagram search engine optimization (SEO) can put the power of brand reach in your hands, no matter how small your business or how limited your budget. However, if it seems tougher than ever to gain new followers and engage your audience on Instagram, you’re not imagining things. Instagram, now used by 45% of the world’s population, brings more than 2.4 billion viewers to the platform each month – along with a lot of competition for their attention. And, if you’re still banking on compelling content and hashtags to expand y...
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Facebook Lead Ads: Questions, answers, and how to get started
20Feb By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email outreach, facebook, Internet marketing, Learn, Online Marketing, social media

Facebook Lead Ads: Questions, answers, and how to get started

By Kaleigh Moore February 15, 2024 Prices are going up.  But it’s not gasoline or eggs at the grocery store that’s the problem. Call it “digital lead inflation.” The cost of finding potential customers is going up fast. And if you’re not careful, you could be priced out of the market. The cost of leads increased 19% year-over-year in one study. Competition is fierce. With leads at a premium, having a lead-generation machine in place is more important than ever. For many businesses, the answer is easy: Facebook Lead Ads. Businesses love Facebook Lead Ads because it makes targeting such a specific audience easy. That may be why the average conversion rate on Facebook ads is over 9%. But not every business is on Facebook. And there are so many options to choose from ...
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What is microblogging? A comprehensive guide with expert insights, tips, and examples
15Feb By Rhonda BradleyNo Comments
Blogging, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

What is microblogging? A comprehensive guide with expert insights, tips, and examples

By Rhonda Bradley February 13, 2024 You’ve probably heard about people who have built massive and highly-engaged social media audiences from scratch, without spending a dime on advertising. Perhaps you wrote them off as “lucky unicorns,” or figured they just have some type of charisma that ordinary people lack. What if you stumbled on a method that nearly anyone can use to grow a large, engaged social media audience? And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business? If you’re looking for a way to get your business off the ground with marketing that doesn’t require a lot of time or money, microblogging may be the answer. Microblogging offers a solid path to building a loyal an...
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14 Super Easy to Implement Email Marketing Best Practices
10Feb By Sean TinneyNo Comments
best practices, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

14 Super Easy to Implement Email Marketing Best Practices

By Sean Tinney February 7, 2024 Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line. The truth is, that while these are all great and important questions, the answer to these questions is different for every company. You can only answer these with email testing (which by the way IS a best practice). No matter what your business is or what industry you’re in, some tried-and-true best email marketing b...
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Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement
7Feb By EJ SaundersNo Comments
Blog, content marketing, Content Marketing Resources, Conversion Optimization, customer relationship, Digital Advertising, Digital Marketing, digital mkt, Ecommerce Marketing, email, email list, Email Marketing, email outreach, engagement, facebook, Google, Influence, Influencer Marketing, instagram, Internet marketing, linkedin, Marketing Skills, marketing strategies, Online Marketing, partnerships, pinterest, Traffic Generation, twitter, ugc, User Generated Content

Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image. Drawing on the principles of “4 Season Selling,” this comprehensive guide aims to provide professionals in any industry with a deep dive into the strategic planning and execution of effective giveaways. Yes, the examples used are within the outdoor industry but this will work across the board.  Understanding the Strategic Value of Giveaways Giveaways go beyond the mere distribution of free items. They...
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Event email marketing: How to build excitement for your next event
5Feb By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Event email marketing: How to build excitement for your next event

By Kaleigh Moore November 21, 2023 Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. When a survey asked event marketers their most effective strategy for getting the word out, the results were interesting:The best strategy wasn’t word-of-mouth. It wasn’t social media. It was email. Over 75% of the event marketers polled said email marketing was their preference. They reported 45% of their total event ticket sales came from email marketing campaigns. That makes event marketing simple, right? Sign up for an email platform, tie in an event marketing platform like Eventbrite, and you’re good to go. But just because one medium is...
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The best ecommerce tools to boost profits and save time
30Jan By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

The best ecommerce tools to boost profits and save time

By Rhonda Bradley January 30, 2024 If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities.  From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle.Fortunately, the right ecommerce tools can help you get it all done with ease. From putting your marketing on autopilot to exceeding your quarterly sales goals while reducing returns fraud, ecommerce tools can simultaneously save time and increase your profits. The right ecommerce tools are a game-changer for any ecommerce business. But they can also slow you down if you choose tools that don’t work well. Or if...
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The Ultimate Guide (Expert Tips + Data to Know)
29Jan By esantiago@hubspot.com (Erica Santiago)No Comments
Digital Marketing, digital mkt, E-Mail Marketing, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The Ultimate Guide (Expert Tips + Data to Know)

I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter. (more…)
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The Ultimate Guide to Content Creation
25Jan By esantiago@hubspot.com (Erica Santiago)No Comments
content creation, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, PPC

The Ultimate Guide to Content Creation

As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing. Content creation is what happens behind the scenes. It‘s how Google can offer the perfect answer to your problem with a link to a blog or website. It’s the videos you watch on YouTube after a tough day. It‘s why you may find yourself scrolling through TikTok for hours a day. Don’t worry, I'm not judging you. I do it too. (more…)
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15 Best WordPress Survey Plugins in 2023 (Hands-On)
22Jan By Dorissa Saint-JusteNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, wordpress website

15 Best WordPress Survey Plugins in 2023 (Hands-On)

On the hunt for the best WordPress survey plugin? Whether you're looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need. (more…)
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10 Best life coach certifications to launch your coaching career
21Jan By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

10 Best life coach certifications to launch your coaching career

By Rhonda Bradley January 18, 2024 As a life coach or aspiring life coach, you’re deeply committed to transforming lives for the better. Chances are, you go above and beyond for your clients on a daily basis. With so much time invested in helping others, it’s easy to let your own passions slide. So how can you feed the love you have for coaching while sustaining your motivation to change lives?A good life coaching certification program helps you develop a network of mentors, peers, and educators who support you for life.  In many cases, earning a certification means that you’re never alone on your coaching journey because you have an entire community of professionals who will support and inspire you for years to come. Life coaching certifications also boost your credibi...
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Mastering email nurture campaigns: A guide to boosting customer engagement
17Jan By Rhonda BradleyNo Comments
automation, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Mastering email nurture campaigns: A guide to boosting customer engagement

By Rhonda Bradley January 9, 2024 Are you looking for a ridiculously effective way to generate engagement and boost sales without investing a lot of time or money? Email nurture campaigns are the answer! We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel. But if you’re running a small business, that all sounds like a whole lot of work. That’s where email nurture campaigns step in.  Using simple automation tools, an email nurture campaign pays attention to how people interact with your brand. Then it sends a relevant series of emails to cultivate their interest and guide them toward making a purchase or commitment to your service. The best part? You can put multiple nurture campai...
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How to Use the P.S. in Email
16Jan By Jeanne HopkinsNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Use the P.S. in Email

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? The P.S. is a sentence or a paragraph added after the main body and signature of a letter (or other body of writing). The term comes from the Latin post scriptum, an expression meaning “written after.” It takes the same form in an email. By adding a small postscript to marketing or sales emails, companies can capture customer interest and encourage them to take action — if brands can effectively use the power of the P.S. How to Use the P.S. How do you use the potential power of P....
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How to Write an Apology Email Due to a Mistake
13Jan By Sean TinneyNo Comments
Digital Marketing, digital mkt, email content, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Write an Apology Email Due to a Mistake

By Sean Tinney January 11, 2024 Most of us have been there. You send an email to your audience, only to realize there is a mistake. Unfortunately we usually discover this error when our customers start sending us emails. There’s a misspelling, broken link, wrong date.Email mistakes happen, even the best marketers make mistakes. And your customers will understand. But it’s important that you address and fix the mistake.  In this article we’ll provide tips on how to write an effective apology email, when to send them, along with brilliant examples of companies saying “sorry.” Use these examples as a guide if you ever need to send your own heartfelt — or even humorous — apology email. When should you send an apology email? Before sending an apology email, evaluate wheth...
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13 Parts of an email you need to boost opens, clicks & sales
8Jan By Phil NorrisNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

13 Parts of an email you need to boost opens, clicks & sales

By Phil Norris January 4, 2024 Struggling to bring your email ideas to life? You’re not alone, with two in five email marketers admitting they find it hard creating effective content. But it doesn’t need to be a challenge.Once you understand the anatomy of an email, content creation becomes a repeatable process: nail each section and you’re guaranteed to build something that feels seamless and engaging. Read on to learn about the different parts of an email (plus examples of how each should look), broken down into three sections: Inbox: These elements help recipients decide whether or not to open an email. Email body: Comprising the bulk of your email, these components are your opportunity to build your brand, engage your audience, and drive action. Footer: Contai...
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How to start your Etsy shop: A step-by-step guide
3Jan By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, etsy, Internet marketing, Learn, Online Marketing

How to start your Etsy shop: A step-by-step guide

By Kaleigh Moore January 2, 2024 If you’re daydreaming about starting your own business and you love crafts, you’ve probably heard about Etsy—one of the biggest online marketplaces for handmade or vintage items and craft supplies.  Whether you want to earn extra bucks on the side or you want to invest your entire focus on starting an online business, with almost 500 million visits monthly, Etsy can be the perfect opportunity to get in front of an audience looking for unique items. Etsy had 96.2 million buyers in 2023; over two million more than it did in 2022. To top it off, Etsy has a significant mass of loyal customers—40% of Etsy buyers are repeat customers, and 8.9% are “habitual buyers,” meaning consumers who make repeat purchases several times without the process of hig...
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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls
31Dec By Firaol BirhanuNo Comments
ai, AI content, AI Marketing, benefits of AI, Blog, content, content marketing, Digital Advertising, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Trending, Trends/News

AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Whether you love it or hate it, there’s no escaping it! When it comes to AI or artificial intelligence, this statement holds true. Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. More and more AI tools are cropping up with the promise of making your job easier. So, should you jump on the bandwagon in 2024? Is AI for you? Don’t worry. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. So, let’s delve right in! First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024. 1. Taking Up Personalization a Notch Higher ...
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18 Email marketing ideas to boost opens, clicks and sales
29Dec By Phil NorrisNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

18 Email marketing ideas to boost opens, clicks and sales

By Phil Norris November 28, 2023 You know email marketing is a super effective way to nurture leads, turn them into paying customers, and retain existing customers. But achieving your goals requires sending emails consistently and frequently — likely at least once per week. And coming up with that many email marketing campaign ideas is tough.Maybe you’ve hit a creative dead-end. Maybe your previous activity hasn’t delivered the desired results. Maybe you’re new to email and just don’t know where to start. Either way, you’re experiencing a major case of writer’s (or emailer’s) block. Don’t worry, because we’ve rounded up 18 email marketing ideas to inspire your next campaign, backed up with real-world examples and segmented across the following common goals: Generatin...
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What is a Marketing Plan & How to Write One [+Examples]
28Dec By cchi@hubspot.com (Clifford Chi)No Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing, PPC

What is a Marketing Plan & How to Write One [+Examples]

For a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but you‘ve never done something like that before. You don't even know where to start. Fortunately, we've curated the best content marketing plans to help you write a concrete plan that's rooted in data and produces results. But first, we'll discuss what a marketing plan is and how some of the best marketing plans include strategies that serve their respective businesses. What is a marketing plan? A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their...
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Keep your emails consistent and beautiful with Theme Settings
25Dec By Dave StysNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Updates

Keep your emails consistent and beautiful with Theme Settings

By Dave Stys December 12, 2023 Picture this…you just wrote a Pulitzer worthy newsletter in a Google Doc that you’re ready to send to your audience. The only thing left to do is copy it into your email message editor. But when you do, you realize that a different font and headline color look better in the email. So you take the time consuming steps to update each block of text and headline one-by-one (🤮). If only there was a way you could update the styling of your newsletter all at once, in one place.Great news – now you can! AWeber’s new Theme Settings feature is just what you’ve been looking for.  Theme Settings brings all your style options into one convenient spot, making it easier than ever to consistently improve your email’s appearance. With the click of a b...
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Mastering Reddit for Brand Awareness & Reputation Management
21Dec By Ann SmartyNo Comments
Blog, Brand Awareness, community building, content marketing, customer service, Digital Marketing, digital mkt, DigitalMarketing, email list, Email Marketing, email outreach, Internet marketing, Niche Marketing, Online Marketing, Reddit Marketing, SEO Strategy, User Testing, viral marketing

Mastering Reddit for Brand Awareness & Reputation Management

First, think of how vast the internet is, and how impossible it is to reach every crack, corner, and crevice. Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. That’s Reddit. If you’ve spent only a few minutes redditting, you may be thinking it’s a place for cute cats and ridiculous memes… However, Reddit is also a place for the president, for customer support, and just about anything else you can imagine. Reddit pulls at least two billion unique visitors a month and normally powers thousands of active communities per day, ranging from science, music, and politics to specialties like tech support and homebrewing. If you are not paying attention to your niche subreddits, y...
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How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
18Dec By Rami El-AbidinNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Trends, Online Marketing

How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to aligning your outreach with special times of the year, like holidays and events, to capitalize on increased consumer enthusiasm. A well-executed seasonal marketing campaign will increase sales and strengthen the emotional connection between your brand and your audience, which is a recipe for dedicated, lifelong customers. Pulling off a standout seasonal marketing campaign requires hard work, creativity, and a little know-how — but don't fret, I’m here to help. Read on to learn all about seasonal marketing, check out our step-by-step campaign guide, and get inspired with top-tier seasonal marketing examples. Table of Contents W...
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Product landing pages: a step-by-step guide to boosting sales
17Dec By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Product landing pages: a step-by-step guide to boosting sales

By Rhonda Bradley December 13, 2023 Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior.  Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.So why don’t more small companies use landing pages? If you’re a small business owner, you may struggle with the idea of creating your own design elements. Or maybe you’re unsure how to write the content and choose the best images. You might even think you don’t have the technical know-how to create a successful landing page. Sound familiar? No problem! This guide shows you how to write and create a professional landing page in minute...
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Holy Grail Copywriting: The 5-Step Mental Model Behind Blockbuster Marketing Campaigns
13Dec By Kenneth YuNo Comments
Blog, Campaign Creation, copywriting, Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Strategy, Online Marketing, Product Marketing

Holy Grail Copywriting: The 5-Step Mental Model Behind Blockbuster Marketing Campaigns

Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients. To pique your interest, someone once said about my frameworks: “Your strategies are like Hansel and Gretel’s breadcrumb trail leading to the Witch’s House. But in this case, you’re the witch, and what you conjure is pure magic.” Let’s dive in. A few years back, I sold one of my companies internally. This move allowed me to amalgamate my diverse passions into a singular, powerful persuasion strategy. When I unveiled it last year, we observed: $383 per email subscriber. $209 per FB Group Member. $1.83 EPC...
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Landing page SEO best practices: A step-by-step guide
12Dec By Phil NorrisNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, landing pages, Learn, Online Marketing, SEO

Landing page SEO best practices: A step-by-step guide

By Phil Norris December 5, 2023 Landing pages are fantastic at driving leads and sales, but they’re often not so good at bringing in organic traffic. Why? Because the very factors that help landing pages convert visitors — minimal content, few links, and highly promotional messaging — are pretty much the opposite of what search engines like Google are looking for.But, if you follow some tried-and-trusted methodologies, it’s totally possible to build landing pages that rank well, bring in tons of traffic, and achieve sky-high conversion rates. Learn how in our guide to landing page SEO… What is an SEO landing page? SEO landing pages are web pages optimized to: Rank well in search Drive lots of leads or sales Landing pages serve a single purpose or goal. Most oft...
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Rank Higher and Capture Leads with Video SEO
9Dec By Ann SmartyNo Comments
analytics, Blog, content, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, lead acquisition, Lead Generation, Online Marketing, search engine optimization, SEO, Traffic Generation, videos, youtube

Rank Higher and Capture Leads with Video SEO

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane. So where is the opportunity here? It’s in combining these two marketing channels. Let me explain: Videos rank incredibly well in Google (they have their own sections in search results, so you are not competing with giants) Not many video mark...
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Best coaching platforms and tools to help you do more in less time
7Dec By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Best coaching platforms and tools to help you do more in less time

By Rhonda Bradley December 7, 2023 As a coach, you enjoy the rare honor of transforming people’s lives on a daily basis.  Behind the scenes, though, you’re probably juggling a to-do list that would give most people nightmares.If you’re nodding in agreement, you’re not alone. This is where the best coaching platforms step in to ease your workload and improve your efficiency. Imagine delivering courses with ease, effortlessly managing invoicing, collections, and taxes, and seamlessly managing appointments.  Or creating a month’s worth of social media posts in a single morning and scheduling them to auto-publish at ideal times throughout the month. Then nurturing and converting those leads to paying clients without lifting a finger, thanks to automated email marketing. ...
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How to Get and Give LinkedIn Endorsements
5Dec By Jenny RomanchukNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, LinkedIn Marketing, Online Marketing

How to Get and Give LinkedIn Endorsements

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. But how do you make someone endorse you? Messages like “Please endorse me” won’t do. You need something strong and irresistible — a solid foundation to base a strong pitch on. So, I dug into the trenches to find out the best strategies you can follow to get inbound and outbound LinkedIn endorsements. I'll cover: What is a LinkedIn endorsement? LinkedIn endorsements are a LinkedIn feature that allows your (LI) network to vouch...
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How to avoid emails going to the spam folder – words to avoid and more
2Dec By Sean TinneyNo Comments
Digital Marketing, digital mkt, Email Deliverability, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to avoid emails going to the spam folder – words to avoid and more

By Sean Tinney November 30, 2023 Let’s face it, nothing feels more frustrating than pouring your heart into a carefully crafted email, only to discover it’s taken an unexpected detour to your subscriber’s spam folder. It’s not as if you can send an email to your subscribers asking them to safelist you, because those emails will just end up in spam. It’s a vicious cycle.But what can you do to avoid your emails from going to spam? To increase your chances that your emails make it safely into your subscribers inbox, there are some basic steps you can take to avoid spam filters. In this blog we’ll highlight those simple and easy to implement steps to avoid emails going to spam.  Plus we’ll share a well documented tip for staying out of the spam folder that, in actuality,...
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How to Increase Survey Completion Rate With 5 Top Tips
1Dec By Aimee del PrincipeNo Comments
Digital Marketing, digital mkt, email outreach, Free Form Maker, Internet marketing, Online Marketing, Survey Creation

How to Increase Survey Completion Rate With 5 Top Tips

Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable. I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how to calculate your survey completion rate versus the number of questions you ask. Finally, I’ll offer some tips to help you increase survey completion rates. My goal is to make your data-driven decisions more accurate and effective. And just for fun, I’ll use cats in the examples because mine won’t stop walking across my keyboard. Why Measure Survey Completion Let’s set the scene: We’re inside a laboratory with a group of cat researchers. They’...
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How to market your coaching business: a guide to increasing clients and sales
28Nov By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

How to market your coaching business: a guide to increasing clients and sales

By Rhonda Bradley November 22, 2023 Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. 🏆 There’s a lot to do when starting a coaching business, and you don’t want to spend the majority of your time on marketing.But new marketers often spend so much time promoting their services that they can’t keep up with the workload. As the unfinished projects pile up, the small amount of marketing success they achieve can’t be maintained because there are too many other things to do. Pro marketers struggle with the same thing, but successful ones have learned a few secrets along...
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Making the Most of Electronic Resumes (Pro Tips and Tricks)
26Nov By Sam LauronNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Resume

Making the Most of Electronic Resumes (Pro Tips and Tricks)

I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right. I always ask myself: Does this meet the submission requirements? Did I use the right font? Will my resume surpass the employer’s applicant tracking system (ATS)? If you’ve also wanted to ensure you have the highest chance of standing out and securing an interview, here’s how to make the most of electronic resumes. Table of Contents What is an electronic resume? An electronic resume is any resume that’s submitted online. Employers will request electronic resumes in plain text (ASCII), HTML, or PDF. This helps applicant tracking systems (ATSs) easily scan and decipher the hundre...
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23Nov By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to market your coaching business: a guide to increasing clients and sales

By Rhonda Bradley November 22, 2023 Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. 🏆 There’s a lot to do when starting a coaching business, and you don’t want to spend the majority of your time on marketing.But new marketers often spend so much time promoting their services that they can’t keep up with the workload. As the unfinished projects pile up, the small amount of marketing success they achieve can’t be maintained because there are too many other things to do. Pro marketers struggle with the same thing, but successful ones have learned a few secrets along...
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21Nov By Caroline ForseyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

6 Best Free Website Builders to Check Out in 2023 [+Pros & Cons]

In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it. These website builder tools have been essential for me to publish content, either for my current employer or for my side projects. I’ve therefore been able to get well acquainted with their capabilities over time. But if you’re new to the website builder game, you might be confused about where to start. What is the best choice if you don’t know how to code? Which one would give you the most bang for zero bucks? And which options include a good domain name, versus a garbled, messy subdomain? I’m going to cover that and more, but first, let’s go over the basics. Table of...
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20Nov By Ann SmartyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Rank Higher and Capture Leads with Video SEO

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane. So where is the opportunity here? It’s in combining these two marketing channels. Let me explain: Videos rank incredibly well in Google (they have their own sections in search results, so you are not competing with giants) Not many video mark...
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18Nov By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to sell your ebook: From marketing and launching, to building an audience

By Kaleigh Moore November 14, 2023 You can’t go on vacation these days without seeing someone on their e-reader.  And that’s fantastic news for ebook creators. The ebook market should hit $14 billion in the U.S. alone by the end of this year. It will expand to an expected global market of 1.1 billion readers by 2027.But even in a hefty market like that, success isn’t guaranteed. If you want to sell ebooks in this climate, you’ll need to stand out from the other sellers. You’ll need to know how to position and persuade people to buy your book.  We’ve previously tackled how to create a successful ebook. Now it’s time to talk about market liftoff.  How can you sell your book online? How can you distinguish it from others already on sale? How can you ask for a price peop...
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15Nov By Ann SmartyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Rank Higher and Capture Leads with Video SEO

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane. So where is the opportunity here? It’s in combining these two marketing channels. Let me explain: Videos rank incredibly well in Google (they have their own sections in search results, so you are not competing with giants) Not many video mark...
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13Nov By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The 8 best Etsy Seller tools to boost your sales and efficiency

By Rhonda Bradley November 8, 2023 Imagine your Etsy shop is thriving, sales are skyrocketing, and your loyal customer base hangs on every new product release. Behind the scenes, your store only requires a small amount of time each day, leaving plenty of time for your family and creative endeavors. Sound far-fetched? Not anymore. Automation and AI have come a long way in the past year.Crafting the perfect product is only part of what makes a successful Etsy store. The other part is good business management. But, SEO, marketing, research, and customer service require a contribution of time and expertise you may not have to give. And tasks like inventory tracking, shipping, and taxes require a level of accuracy that’s tough for any busy person to achieve. Some days the respo...
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10Nov By Ann SmartyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Rank Higher and Capture Leads with Video SEO

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane. So where is the opportunity here? It’s in combining these two marketing channels. Let me explain: Videos rank incredibly well in Google (they have their own sections in search results, so you are not competing with giants) Not many video mark...
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9Nov By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

The 8 best Etsy Seller tools to boost your sales and efficiency

By Rhonda Bradley November 8, 2023 Imagine your Etsy shop is thriving, sales are skyrocketing, and your loyal customer base hangs on every new product release. Behind the scenes, your store only requires a small amount of time each day, leaving plenty of time for your family and creative endeavors. Sound far-fetched? Not anymore. Automation and AI have come a long way in the past year.Crafting the perfect product is only part of what makes a successful Etsy store. The other part is good business management. But, SEO, marketing, research, and customer service require a contribution of time and expertise you may not have to give. And tasks like inventory tracking, shipping, and taxes require a level of accuracy that’s tough for any busy person to achieve. Some days the respo...
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5Nov By Ann SmartyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Rank Higher and Capture Leads with Video SEO

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane. So where is the opportunity here? It’s in combining these two marketing channels. Let me explain: Videos rank incredibly well in Google (they have their own sections in search results, so you are not competing with giants) Not many video mark...
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1Nov By Kenneth YuNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Holy Grail Copywriting: The 5-Step Mental Model Behind Blockbuster Marketing Campaigns

Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients. To pique your interest, someone once said about my frameworks: “Your strategies are like Hansel and Gretel’s breadcrumb trail leading to the Witch’s House. But in this case, you’re the witch, and what you conjure is pure magic.” Let’s dive in. A few years back, I sold one of my companies internally. This move allowed me to amalgamate my diverse passions into a singular, powerful persuasion strategy. When I unveiled it last year, we observed: $383 per email subscriber. $209 per FB Group Member. $1.83 EPC...
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30Oct By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Create an Ebook: Tips, Strategies, and Free Tools

By Kaleigh Moore October 26, 2023 Ebooks have been around since the dawn of the digital age.  But that doesn’t make them a relic of the past.If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels: 30% report reading one in the past 12 months. And that’s higher than the rate of audiobook listeners (23%). The largest category of readers? Those who read both physical and digital books. And why not? Ebooks are convenient; you can read them anywhere. You can easily distribute them for all sorts of reasons, including: Direct sales (offering an ebook for a discounted price compared to a hard copy book) Lead magnets (using an ebook as a free reward for signing up for a newsletter) Establishing thought leadership Fulfilli...
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27Oct By Kenneth YuNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Holy Grail Copywriting: The 5-Step Mental Model Behind Blockbuster Marketing Campaigns

Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients. To pique your interest, someone once said about my frameworks: “Your strategies are like Hansel and Gretel’s breadcrumb trail leading to the Witch’s House. But in this case, you’re the witch, and what you conjure is pure magic.” Let’s dive in. A few years back, I sold one of my companies internally. This move allowed me to amalgamate my diverse passions into a singular, powerful persuasion strategy. When I unveiled it last year, we observed: $383 per email subscriber. $209 per FB Group Member. $1.83 EPC...
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25Oct By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Newsletter directories – Your key to increasing newsletter signups

By Sean Tinney October 25, 2023 Growing your newsletter audience can be a bit like trying to find your way in a maze. It’s not always easy to get your awesome content in front of the right people. You pour your heart and soul into crafting the perfect newsletter, but sometimes it feels like it’s disappearing into a black hole. Ever experienced that frustration? Well you’re not alone! Getting people to discover your newsletter can be a real challenge. Imagine having a great story to tell, but no one is around to listen. That’s a tough spot for creators, right? But there’s a way to guide more readers to your newsletter, and it starts with sharing your creation in newsletter directories. These directories help readers who are looking for content you have to offer, find it in a c...
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Black Friday Marketing Ideas: How to Stand Out During the Holiday Noise
20Oct By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

Black Friday Marketing Ideas: How to Stand Out During the Holiday Noise

By Kaleigh Moore October 17, 2023 Black Friday is the kickoff to the holiday season, the time of year when every customer is rubbing their palms together and ready to shop.  This makes it the perfect time to launch a marketing campaign, right?Well, kind of. The thing is, you’re not the only business to have heard of Black Friday.  In 2022, shoppers poured out $9.12 billion on Black Friday alone. That creates an intense level of competition for every customer dollar. What the Superbowl is to advertisers—that’s what Black Friday is to marketers. If you want to make more sales, you’ll need to stand out. But there’s no silver bullet here, no single miraculous strategy. You should choose a seasonal, brand-appropriate strategy that fits your customer base without being ...
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How to Sell Digital Downloads on Etsy to Grow Your Passive Income
16Oct By Rhonda BradleyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, etsy, Internet marketing, Learn, Online Marketing

How to Sell Digital Downloads on Etsy to Grow Your Passive Income

By Rhonda Bradley October 10, 2023 Are you a creator, small business owner, or side hustler looking for a way to generate passive income? Selling digital downloads on Etsy may be a great option for you! Selling digital products is an easy, low-cost way to generate income without the demands of selling physical products. Say goodbye to inventory, storage, and shipping hassles, and hello to a low-maintenance business that leaves you the time and freedom to do other things.In this article, we’ll show you how to set up your Etsy store for success from day one.  Find out how much money you can earn (and how much the platform keeps), decide which products to sell, and open an Etsy shop that builds trust, generates interest, and makes profits even as you sleep. In this article...
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Mastering AI-Powered Sales and Marketing: 10 Steps to Success in 2024
13Oct By Valerie FischerNo Comments
AI content, AI Marketing, benefits of AI, Blog, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Mastering AI-Powered Sales and Marketing: 10 Steps to Success in 2024

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. To ensure you not only keep up but thrive, let’s dive deep into the actionable steps you need to take. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success. 1. Solutions, Not Products: Crafting Compelling Messaging To excel in 2024, it’s crucial to shift your focus from merely promoting products to highlighting the solutions they offer. Your customers don’t want products; they seek solutions to their problems and needs. Here’s how to do it: Actionable Step: Go on ChatGPT and use a prompt asking it for relevant insights on your target market. Revisit your marketing collate...
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Why businesses need a professional email address
11Oct By Liz WillitsNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Why businesses need a professional email address

By Liz Willits October 11, 2023 When I started my own business, I jotted down a list of administrative and setup tasks that I needed to complete right away.  One of the first tasks I tackled: Getting a professional email address. I didn’t want to send from a free email address — an amateurish move. Which is why I prioritized setting up my professional address.  If you run a side hustle, business, or nonprofit, I also recommend that you send emails from a professional email address. They come with many perks. They boost credibility, trust, and brand recognition. And they can also improve email deliverability and subscriber engagement.  But how exactly?  In this blog post, I’ll explain everything you need to know about professional email addresses. You’ll learn: ...
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Free Holiday GIFs to Spice Up Your Email Marketing Campaigns
6Oct By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, gifs, Holiday Marketing, Internet marketing, Learn, Online Marketing

Free Holiday GIFs to Spice Up Your Email Marketing Campaigns

By Sean Tinney October 5, 2023 Everything deserves a little extra sparkle during the holidays, so as a free gift to you, AWeber’s design elves created these 33 holiday-themed animated GIFs. Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially use them in your emails, as GIFs can increase click-through rates, conversions rates, and revenue. Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year’s sale message to your subscribers.Check out our GIF categories: Christmas GIFs Holiday GIFs Hanukkah GIFs Kwanzaa GIF Holiday Sale GIFs Black Friday GIFs Cyber Monday GIFs Small Business Saturday GIFs Giving Tuesday GIFs Seasonal...
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Learn how Etsy’s Share & Save program can earn you more revenue
1Oct By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, etsy, Internet marketing, Learn, Online Marketing

Learn how Etsy’s Share & Save program can earn you more revenue

By Sean Tinney September 28, 2023 Cha-Ching – that’s the sound of success after each sale you make on your Etsy shop. Then soon after that excitement a little sadness kicks in when you now see the fees you have to pay for that sale. An Etsy transaction fee of 6.5%, a payment processing fee of 3% + $0.25. The costs are reasonable considering you are using Etsy’s platform and benefit from the traffic they generate through their brand recognition.But what if you get that traffic to your store? Shouldn’t your cost be reduced? It is your audience after all. Well, it looks like Etsy agrees. That’s why in September 2023 they launched their Share & Save program. So what is Etsy’s Share & Save program? How does it work? And most importantly, what are the savings? We’l...
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Winning Back Abandoned Carts: Effective Techniques for Cart Recovery
28Sep By Alex SelwitzNo Comments
ads, Blog, cart recovery, checkout, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, email outreach, Internet marketing, Online Marketing, retargeting, target audience

Winning Back Abandoned Carts: Effective Techniques for Cart Recovery

A solitary abandoned cart might seem inconsequential in the bustling digital bazaar that is the eCommerce of today. Yet, when looked at collectively, these unclaimed carts represent a staggering amount of potential revenue slipping away.  What causes a customer, eager to purchase, to suddenly change course? The list of reasons might be endless, but the most common are: High shipping costs or long delivery times: rapid and affordable deliveries are the expectation, not the luxury. Complex checkout process: a labyrinthine checkout can deter even the most enthusiastic buyer. Security concerns: with the world rife with cyber threats, customers need to be assured of their data’s safety. Limited payment options: a restricted choice can mean a lost sale, as customers have varied pa...
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Halloween email marketing: 10 ideas and examples to scary good sales
27Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

Halloween email marketing: 10 ideas and examples to scary good sales

By Sean Tinney September 26, 2023 Tis’ the season for pumpkin spice coffee, college football, and overuse of the pumpkin emoji. But did you know that it’s also a time for some of the biggest business holidays of the year? Cyber Monday, Black Friday, even the majority of Christmas shopping. (That’s right, fall doesn’t end until December 20th!)So take a small break from your Black Friday/Cyber Monday planning. Why would you do that you may ask? Well consider this: Halloween spending is projected to reach $12.2 billion this year.. Now that’s a lot of candy corn. The most frightening holiday of the year is more than just child’s play, it’s Americans’ third favorite holiday and a chance to connect with your email audience in a fun and effective way. Ready to create a spookta...
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How to start an online store: 7 steps to success
22Sep By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, sell online

How to start an online store: 7 steps to success

By Kaleigh Moore September 19, 2023 Starting an online store has never been so easy. That may be why there are 26 million of them out there. People around the world have taken modern digital platforms like Etsy and Amazon and turned them into businesses they can run from the comfort of their homes. Yet even with all of the advantages possible in the digital age, building a digital store can get tricky.Why? Building an online store can be overwhelming, especially if you don’t have a lot of experience.  For example, should you build your own website, or “rent” a platform like Amazon? Or both? And how should you build your customer list once the store’s up and running? The further down the rabbit hole you go, the more questions there are. Maybe you haven’t built a digit...
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10 Step Holiday Email Marketing Guide for Boosting Sales
17Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Holiday Marketing, Internet marketing, Learn, Online Marketing

10 Step Holiday Email Marketing Guide for Boosting Sales

By Sean Tinney September 14, 2023 I’m sure you’ve heard the saying “the early bird catches the worm”. This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. According to a recent consumer survey, 50% of people expect to begin holiday shopping before November.And once they start, consumers really open up their wallets. Last season alone saw record sales of $936 billion. And with people willing to spend, creators and businesses (both big and small) are trying to get a piece. So if you were thinking of getting those holiday emails out in mid November, you could miss out on weeks of easy sales. To stand out with your audience you need to have a strategy in place because more em...
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Why Marketing Science Is Crucial for Success Today
14Sep By Thomas von AhnNo Comments
Blog, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Marketing Management, Marketing Skills, marketing strategies, Marketing Strategy, Online Marketing, Trending

Why Marketing Science Is Crucial for Success Today

As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S., giving business owners a lot of options. So, if you want to stand out, you need to be more than an expert in digital marketing. You need to be an expert in marketing science. If you’ve spent years promoting your agency as the go-to for all things digital marketing, this can be a hard pill to swallow. But the fact is the landscape has changed. To be successful, you have to position yourself as a true marketer—who happens to love digital marketing.  Why Digital Marketing Expertise Isn’t Enough No marketer wants to hear that their digital marketing expertise isn’t enough. I get it. You’ve likely put a lot of...
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Top 8 ways to monetize Instagram while building a sustainable audience
12Sep By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Learn, Online Marketing, social media

Top 8 ways to monetize Instagram while building a sustainable audience

By Kaleigh Moore September 12, 2023 It’s been a journey of long days and extra time on weekends, but you’ve finally done it. Your Instagram account has more followers than you ever dreamed.  There’s only one problem.You’ve been so preoccupied with building your audience that you’ve forgotten about the other end of building a business on Instagram. Monetization. You have an ever-expanding cadre of loyal, engaged followers. You know there’s a market for what you offer. But before you go for a quick money grab, you should slow down and consider the best way to convert your audience into customers. Do it the wrong way and you risk turning those followers away. That’s why monetization should be more than a quick generator of cash. It should feel like a natural extension o...
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The 12 most impactful types of landing pages for outstanding results
8Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, landing page beginners, landing page builder, Learn, Online Marketing, PPC

The 12 most impactful types of landing pages for outstanding results

By Sean Tinney June 27, 2023 Landing pages play a pivotal role in driving successful campaigns, they let you simplify your message while keeping your customer focused on a desired action. In today’s fast-paced digital landscape, where capturing attention and driving conversions is more challenging than ever, the strategic use of landing pages has become a necessity for businesses and marketers alike. But there are different types of landing pages for different situations. We’ve highlighted the top 12 most impactful landing pages including when to use them. Webinar landing page In-person or virtual events — like webinars — are a great way to educate your audience and to get them engaged with your brand. These are no small tasks to put together. A lot of your time and ene...
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Merge Cells in Excel in 5 Minutes or Less
3Sep By Katrina KirschNo Comments
Digital Marketing, digital mkt, email outreach, Excel, Internet marketing, Online Marketing, PPC

Merge Cells in Excel in 5 Minutes or Less

Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don't spend the majority of your workday whipping up spreadsheets. Fortunately, a few basic skills are all you need to put together an easy-to-read spreadsheet. One is knowing how to merge cells in Excel. Whether you're planning blog articles for the upcoming quarter, creating an email list for a targeted campaign, or designing SEO-friendly Google ads, merging cells is a handy way to organize your information. To sharpen your skills, we'll cover several ways to combine cells. Don't want to start from scratch? Use these free Excel templates as a foundat...
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20 Exceptional ways to increase your sales on Etsy like a power seller
1Sep By Sean TinneyNo Comments
Digital Marketing, digital mkt, ecommerce, email list, Email Marketing, email outreach, etsy, Internet marketing, Learn, Online Marketing

20 Exceptional ways to increase your sales on Etsy like a power seller

By Sean Tinney August 29, 2023 If you’ve ever wondered how top Etsy sellers like CaitlynMinimalist or TwistStationery stand out and excel in a very competitive Etsy marketplace, it ranges from mastering keywords to crafting compelling product descriptions. Increasing your sales on Etsy takes more than hitting publish on your products. You need to structure your products in a way that makes them stand out from those other Etsy sellers trying to sell their products and establish themselves as a reliable brand. To establish the kind of consistency that top sellers reach, you also need to start building and engaging with everyone who buys your products. It’s no secret that this audience is more likely to buy from you again. Here are the top 20 ways to increase your sales on Et...
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